AI will erase this Martech category?

AI threatens traditional customer data platforms with automated marketing cycles. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada to $2B and launching Glean to a $7.2B valuation. He discusses how agentic AI learns from data patterns to activate campaigns across channels automatically. The conversation covers building composable CDPs that iterate based on real-time performance insights and circumventing traditional proof-of-concept timelines to deploy marketing automation within 24 hours. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55 to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Chris O'Neill, the CEO of Growth Loop, which is an agentic compostable CDP that automates marketing cycles to build a compounding marketing engine. And today, Chris is going to explain how the best marketers are bringing intelligence to the data to stay ahead of the pace of change. What's the one Martech category you think AI will erase first?

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  I think these standalone A/B tool, testing tools are probably going to go away. I think what I'm describing is a world where there's persistent always-on measurement. So it's not like some discreet thing you do, like, oh, we're in testing mode now and now we're in rollout. It's going to be constant always-on measurement. So I think any standalone tools would be toast. It's funny, I didn't actually think about measurement as being part of the problems. I was assuming it was going to be something like, well, your SEO tools are going, so some of the SEO modern During some of those channels that we've already seen, I'm thinking more of a channel basis as opposed to evaluation, but measurement's a good one as well. Okay, that wraps up this episode of the MarTech Podcast. Thanks for listening to my conversation with Chris O'Neill, the CEO of Growth Loop. If you'd like to contact Chris, you can find a link to his LinkedIn profile on our

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  show notes or on martechpod.com, or you can visit his company's website, which is growthloop.com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed next week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the MarTech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.