This will force a fast pivot

AI forces marketing teams to pivot faster than ever before. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels. The discussion covers building compounding growth engines that iterate based on real-time performance insights. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Chris O'Neill, the CEO of Growth Loop, which is an agentic compostable CDP that automates marketing cycles to build a compounding marketing engine. And today, Chris is going to explain how the best marketers are bringing intelligence to the data to stay ahead of the pace of change. Chris, I want to move on to our lightning round where I'm going to ask you a couple of questions about how to pivot, some of your career experiences. You've been around and seen some things. Are you ready?

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  Let's go.

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  All right, first one. What's the fastest pivot you've ever made and what forced you to do it?

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  You mean outside of basketball in 10th grade?

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  I don't know. Were you a good basketball player? Let's talk about it. Hockey guy, Aaron O'Neal.

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  Yeah, no, I think in the early days, I was really fortunate to be a part of a company called Glean. In the early days, we were sort of trying to find product market fit. And in the early days, we basically were using proofs of concept. And then one customer one day said, can I just try it like tomorrow? We're like, yes, we can. And in fact, that became a dominant motion in the early days where people just wanted to experiment with these tools. So that was probably one of the fastest we circumvented a six week proof of concept to go right into right into production within 24 hours. That was pretty cool.

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  You were you were at Evernote. I think you worked on the Google Cloud team. I know I was kind of waiting for it to be like, well, when Apple dropped notes into the platform, we really had to change things at Evernote or something like that. I'm glad you went back in the early days.

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  Well, Apple sure did draw inspiration from a lot of what we did at Evernote. That's that's part of how business works, I suppose.

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  That's that's what they do. All right, that wraps up this episode of the MarTech Podcast. Thanks for listening to my conversation with Chris O'Neill, the CEO of Growth Loop. If you'd like to contact Chris, you could find a link to his LinkedIn profile on our show notes or on martechpod.com. Or you could visit his company's website, which is growthloop.com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed next week. All right, that's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the MarTech Podcast and I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.