The most useful AI workflow

Marketing teams struggle with AI workflow implementation at scale. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He demonstrates using Claude for automated investor updates and building custom applications that convert newsletters into podcast feeds through transcription and RSS automation. The discussion covers agentic AI systems that learn from data patterns and activate across marketing channels with real-time performance optimization. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Chris O'Neill, the CEO of Growth Loop, which is an agentic compostable CDP that automates marketing cycles to build a compounding marketing engine. And today, Chris is going to explain how the best marketers are bringing intelligence to the data to stay ahead of the pace of change. What's the most useful AI workflow you've personally used this week?

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  I use Claude Co-Work to write my investor update. We have a monthly update to investors. My wife and I are getting ready for a meeting with our financial planner next week and I saw a whole bunch of really cool prompts on Twitter. So like literally it was like, I don't know, it was Goldman Sachs or Morgan Stanley Wealth Management team that produced like a 15-page document. That is cool, like holy cow, like you can get the same level of expertise by using Claude for things like your, I don't know, your financial picture or taxes or whatever the heck you choose. So those are two fun ones this week.

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  Yeah, I've got a good one. I took all of the newsletters I get. Most of them I don't have time to get through.

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  Oh, yeah.

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  And I use Claude Code to make an application that takes my newsletters, transcribes them, strips out all of the ads, puts a headline describing who they are, puts a music bed in each one, and then sends them to an RSS feed so I can actually listen to them through the podcast. And as I was building this, I'm like, wait, I just turned every newsletter into a podcast, but I run a podcast business. Did I just kill my business? I'm a little nervous.

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  That's a cool use case, though.

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  Well, hopefully it doesn't, hopefully it doesn't end I hear everything in the Martech Podcast. Okay, that wraps up this episode of the Martech Podcast. Thanks for listening to my conversation with Chris O'Neill, the CEO of Growth Loop. If you'd like to contact Chris, you can find a link to his LinkedIn profile on our show notes or on martechpod.com, or you can visit his company's website, which is growthloop.com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed next week. All right, that's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.