How SB Mowing Went Viral for the First Time

Join Paul Jamison as he interviews SB Mowing about his viral lawn care videos. 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here https://go.equipexposition.com/promocode-paul 📚 Level Up Your Money (New Release) 👉 Get Your Paperback Copy! https://pauljamison.org/book 🎧 Level Up Your Money (Audiobook) 👉 Listen on Audible https://pauljamison.org/audiobook 📲 Connect with Paul - Visit Official Website https://www.thepauljamison.com/ 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here https://pauljamison.org/Jobber 📞 CallRail – Track where your leads are coming from: callrail.com https://partners.callrail.com/cc4gs529efdp 📚 The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.com https://thelandscapingbookkeeper.com/ The Lawn Care Bootcamp - Click Here https://pauljamison.org/bootcamp 📈 Lawn Care Launch: Click Here https://thelandscapingbookkeeper.com/lawn-care-launch (new program for business owners) 🌐 Footbridge Media – Get a pro lawn care website: footbridgemedia.com https://www.footbridgemedia.com/paul-jamison?ref=pauljamison 📦 Business-Building Resources by Paul Price Increase Letter Template https://www.thepauljamison.com/resource_redirect/landing_pages/2150230978 Contract Templates https://www.thepauljamison.com/resource_redirect/landing_pages/2150230978 📚 Paul's Most Popular Business Books How to Build a Thriving Lawn Care Business: Buy on Amazon https://www.amazon.com/dp/B0D4K835L4 Cut That Grass and Make That Cash: Buy on Amazon https://www.amazon.com/dp/B08SP7MQ13

• 0:00Speaker 00

  This episode is brought to you by Motive. Growing a landscaping company means more trucks, more trailers and more equipment and more revenue doesn't always mean more profit. Motive gives you one platform to see where your vehicles and equipment are, cut idle time and fuel waste, and protect your crews with AI dash cams. Motive customers report 20% annual savings on maintenance and fuel. See what it could do for your business at gomotive.com. Again, that's gomotive.com.

• 0:31Speaker 01

  Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five bestselling books, including Cut That Grass and Make That Cash, and his latest, Level Up Your Money, all available on Amazon and Audible. Now get ready for more expert insights and practical strategies to boost your business and level up your life. Here's Paul Jamison.

• 1:06Speaker 00

  Welcome back to the show. Hi, I'm Paul Jamison down here in beautiful sunny Florida, where it's finally sunny again, as they advertise. This is a podcast to help you take your lawn care business to the next level. I'm talking about that baby as profitable as you can, and take your life to the next level. Success. Good success. That's what we talk about on today's program. Well, I had a very interesting situation that I was just reminiscing on with my friend, Naylor Taliaferro. He went out with SB mowing and shot a video. It's doing very good on the YouTube. They went to this overgrown property and they found, I don't want to spoil for you, but that they found something on the property that they

• 1:48Speaker 00

  didn't want to find. And the video went viral. It was extremely authentic. Like, yeah, what you see in the video actually happened. This isn't manufactured or anything like that. And Naylor was telling me the day they they did the job, he was like, you'll never believe what happened. He told me the whole story. And then, you know, it took a few weeks for them to edit the video. They put it out. Now everyone's watching it. And it's very entertaining and interesting video. Anyway, I was talking with Naylor, you know, SB mowers got like five and a half million followers on Instagram, over 3 million on YouTube at the recording of this podcast. I was like, you know, what's crazy? It's like, I met him on my podcast years ago. It quit because Lawn Care Juggernaut brought his friend SB mowing, who had just

• 2:33Speaker 00

  at that point, made like one video. And I just remember meeting this kid, and he was on the podcast because he was just sitting there talking. And then I was like, oh, well, you know, he had a lawn business at the time. And so I was like, let me interview you next. No idea who he was. So this is the day, the hour, I met SB mowing in real life for the first time. And we were at Naylor's rally at the Equip Expo hanging out. And I just like, hey, let's say record, have a podcast. Little did I know that one day SB mowing would become SB mowing, like a celebrity. And a big deal. But I organically met him,

• 3:15Speaker 00

  literally recording my podcast, because Lawn Care Juggernaut was already friends with him and brought him. And I was like, hey, juggernaut, I want to interview you on my podcast. Like, oh, yeah, yeah, let's do it. And Naylor's event Thursday. So we like had all that planned. And then I give juggernaut his headset. We're already, he's like, hey, do you mind? This is my friend Spencer. And oh, hey, Spencer, throw a headset on. And then it was like, well, after I interviewed the juggernaut, I was like, why don't I interview you SB mowing? So, okay. So here it is, me meeting SB mowing and our first podcast together way before he got, you know, famous. But this is pretty cool to go back down memory lane and reminisce

• 3:57Speaker 00

  on when I met SB mowing and his fresh hunger to create lawn care videos. Enjoy.

• 4:06Speaker 00

  Hey, what's up, everybody? Welcome back to another show. We have Spencer in the house. What's up, Spencer?

• 4:11Speaker 02

  What up?

• 4:12Speaker 00

  And we have Adam.

• 4:14Speaker 02

  How's it going?

• 4:15Speaker 00

  And we have Luke, our producer, and he's been our water runner. So we appreciate it. We're down a microphone. Jeremiah Jennings borrowing it, the podcasting rookie. We're helping him out here. But thanks for being the assistant producer. We appreciate it. So tell us a little bit about who you are. We'll start with you, Spencer.

• 4:35Speaker 02

  Yeah, well, my name's Spencer. I run a small lawn mowing company out of Wichita, Kansas, called SB mowing. I've been doing about 10 years now. It's just kind of a side hustle for me. We do about 40 residential lawns a week. But yeah, I started YouTube and TikTok about six weeks ago, and it's been absolutely blown up.

• 4:53Speaker 00

  What inspired you to do that?

• 4:55Speaker 02

  I'm an avid watcher of YouTube and TikTok. So, you know, I've watched juggernaut, Top Notch, all the YouTube guys, Brian's Lawn Maintenance. Brian's Lawn Maintenance, just everybody. I've been watching for years. And, you know, I've just decided to put out a video and see how it did. And it did really well. And so I just kept doing it.

• 5:13Speaker 00

  You're JB mows?

• 5:14Speaker 02

  SB.

• 5:15Speaker 00

  SB mows?

• 5:15Speaker 02

  SB mowing.

• 5:16Speaker 00

  Okay.

• 5:17Speaker 02

  Yeah.

• 5:17Speaker 00

  I think I think you popped up in the algorithm.

• 5:19Speaker 02

  Maybe. One of my videos, I got about...

• 5:21Speaker 00

  Well, here's the deal. I, I, I don't, don't tell juggernaut. I deleted YouTube off my phone. I threw my TV in the trash. I'm like, I'm like locked in. I'm in, I'm focused on productivity.

• 5:34Speaker 02

  Yep.

• 5:35Speaker 00

  So it was about a month ago or so. So I might have missed you before you popped.

• 5:40Speaker 02

  But yeah, it was just about a month ago when it was popping out.

• 5:42Speaker 00

  I think one of them popped, and then I just deleted it. I said, forget this. I don't have time except to work on my goals right now. But Adam.

• 5:49Speaker 02

  That's what you should be doing.

• 5:50Speaker 00

  Yeah, I know. But TikTok, I tell you what, when I was on that thing, you'd scroll through, and the next thing you know, it's like 30 minutes went by. Same with YouTube. So introduce yourself.

• 6:02Speaker 02

  My name is Adam Devine. I'm from El Dorado, Kansas. I have a small lawn care company.

• 6:09Speaker 02

  We're running commercial and residential. We've got about, we always stay between like 60 and 80 properties.

• 6:16Speaker 00

  Yeah, go ahead and take a book. Those are compliments of Brian's Lawn Maintenance. We have people grabbing books here. Brian bought 250 books. We're passing them out. Yeah, help yourself. Thank you. Here, I'll sign it real quick. Keep going, Adam. It's all right. Keep going.

• 6:35Speaker 02

  I don't really talk about myself all that much. So I don't really know what else to say.

• 6:38Speaker 00

  Residential and commercial?

• 6:39Speaker 02

  We do residential, commercial. We just, we just bumped into commercial this year. We're having good luck with it. I think that may be the way that we want to take our business for the next, you know, several years.

• 6:52Speaker 00

  How many commercial properties you got?

• 6:55Speaker 02

  I couldn't tell you. Yeah, we just had an influx of some. Probably 15 or so.

• 7:01Speaker 00

  Are you running it all day, every day at this point?

• 7:03Speaker 02

  Yeah. Yeah. Sunup, sundown. It's myself plus three others. So, yeah, I'm pretty happy with what I do.

• 7:11Speaker 00

  You're in Kansas?

• 7:13Speaker 02

  Yeah, just outside of Wichita.

• 7:15Speaker 00

  Okay. So I'm curious, Adam, about commercial.

• 7:18Speaker 02

  Okay.

• 7:18Speaker 00

  I did it for a while, and I threw in the towel.

• 7:20Speaker 02

  Okay.

• 7:21Speaker 00

  So what's your experience?

• 7:23Speaker 02

  I mean, I like it. I like the paycheck. So we, I guess we just got to bid it right. We've had a, we had some thrown at us. So.

• 7:33Speaker 00

  How did that happen?

• 7:35Speaker 02

  There was another lawn care company that couldn't, they got caught up with the whole unable to get their workers, you know. So they had to let go of a lot of their mowing. So we weren't actually going to bid a lot of commercial this year. And then we just had them thrown at us. And it turns out, we like it. We're pretty efficient at it.

• 7:52Speaker 00

  How do you do the billing? Do you get paid 30, 60, 90 days? How do you go about that?

• 7:59Speaker 02

  With, with these contracts, I don't like how they are. We've been billing them at the end of the month for what's been done in the month. And then we put it a 30 day out. Normally, we pre-bill in the month, and we put it 30 days out. So we just.

• 8:13Speaker 00

  For residential or commercial?

• 8:14Speaker 02

  For both.

• 8:15Speaker 00

  Okay.

• 8:16Speaker 02

  It was just how a lot of these came in this year is really weird. So, you know, when we're done with the month, we're paid for that month. So that's what we like.

• 8:24Speaker 00

  Okay.

• 8:25Speaker 02

  Yeah.

• 8:25Speaker 00

  And what are these commercials? What, what can you tell?

• 8:28Speaker 02

  Apartment complexes and stuff like that. Yeah.

• 8:30Speaker 00

  And what day of the week do you go and do those?

• 8:33Speaker 02

  We mix them in throughout the week.

• 8:34Speaker 00

  Okay.

• 8:34Speaker 02

  So, yeah.

• 8:35Speaker 00

  So you don't do the same day?

• 8:36Speaker 02

  No.

• 8:37Speaker 00

  Okay.

• 8:38Speaker 02

  So, I mean, well, most of them are at the end of the week. But whenever we have our residentials, I mean, we carry basically the same mowers. We have two trucks, two trailers. So we have all of our mowers with us. We'll be on one side of town, and then we'll go get that one over there, one over here. And then if we have, you know, all of our residentials done, you know, by Thursday and Friday, then we knock out the rest of them.

• 8:59Speaker 00

  Yeah. Tell us a little bit more about your business.

• 9:02Speaker 02

  Yeah. So I've been going for 10 years. I actually started just, you know, pushing my lawnmower down the street as a kid.

• 9:08Speaker 00

  How old are you?

• 9:09Speaker 02

  I'm 22. Yeah. And then my dad would drive me around for a couple of years with just his little push mower in the back of his truck. I had a few clients. And I still got, I think about three, three of my original clients from about 10 years ago at this point. But

• 9:26Speaker 02

  pretty small weekend warrior, just throughout high school and college, paying for stuff. And then my last three years of school, really started getting big. And that's when I hired a couple of guys and just helped me out because I was two and a half hours away from home. So I drive back almost every weekend during the, the season. So at the beginning of the first semester and the end of the second semester. I just graduated college. So now I'm working full time as a developer, and then just doing lawn, lawn care on the weekends with my guys.

• 9:54Speaker 00

  What do you mean a developer?

• 9:56Speaker 02

  So I developed like mobile apps and stuff.

• 9:58Speaker 00

  Oh, really?

• 9:58Speaker 02

  Yeah. Yep. Just graduated with computer science degree.

• 10:02Speaker 00

  Nice. From where?

• 10:04Speaker 02

  Kansas State University.

• 10:05Speaker 00

  Kansas State Jayhawks? No, that's Kansas.

• 10:07Speaker 02

  That's KU.

• 10:08Speaker 00

  You're the purple team.

• 10:09Speaker 02

  Yeah, we're the Wildcats.

• 10:10Speaker 00

  Kansas State.

• 10:12Speaker 02

  Yep.

• 10:13Speaker 00

  They used to be really good in football in the 90s, right?

• 10:15Speaker 02

  Yeah, with Bill Snyder and, yeah.

• 10:17Speaker 00

  Yep. Like the early 2000s?

• 10:19Speaker 02

  Yep.

• 10:19Speaker 00

  And then, kind of.

• 10:22Speaker 02

  We're still decent.

• 10:23Speaker 00

  In Cleveland, we call that rebuilding.

• 10:25Speaker 02

  Yep.

• 10:25Speaker 00

  Next year's, looking good next year, you know. So, hey, Felipe. Hey, what's up? Yeah, I've never met your, big. Hey. Yeah, we're doing a podcast. Felipe's in the house. I thought you were coming, and I didn't see you. Did you have a good show?

• 10:49Speaker 00

  Okay.

• 10:51Speaker 00

  Good to see you. Cool. That was, that was, that's Felipe. So, he, he, he used to work with me.

• 10:59Speaker 02

  Oh, yeah?

• 11:00Speaker 03

  Oh, cool.

• 11:01Speaker 00

  He's actually, one day I, uh...

• 11:03Speaker 02

  What's he do now?

• 11:04Speaker 00

  He wrote, just firt and squirt, only firt and squirt.

• 11:07Speaker 02

  Okay.

• 11:07Speaker 00

  So, he used to do installations, maintenance, and firt and squirt. Now, he just been listening to that Jason Creole.

• 11:14Speaker 02

  Yeah.

• 11:15Speaker 00

  And now, he only does firt and squirt. But, one day, my, I was having issues with my truck. And, I mean, I was in a pinch. And, uh, you know, he, no problem, he came over, picked me up, went and helped me bang out, uh, the rest of my yards. And so, it's good in your community to have a friend.

• 11:31Speaker 02

  That's awesome.

• 11:32Speaker 00

  You never know, um, Stacy Flanagan, I don't know if you guys know him, Seth the Lawn Sturgeon. He had a, uh, trailer stolen or broken down one day. Will Rice, uh, picked him up, you know, or gave him a trailer. And then, they were able to bang out. So, I highly recommend in your community, serve other people. You never know when you can help each other out.

• 11:54Speaker 02

  I'm trying to grow that in our personal community, too.

• 11:56Speaker 00

  Yeah.

• 11:56Speaker 02

  Uh, we, we did have a couple lawn care guys beefing. And I'm just trying to kind of bring them together and tell them that we can all grow together, you know? And just, let's roll down that route.

• 12:05Speaker 03

  What's the best way of finding just those local, and like, getting in contact with other local companies? Just calling them up, or?

• 12:10Speaker 00

  Well, I, I knew Felipe from church, and I knew he had character. And his dad's, uh, probably the best tree climber in Atlanta. His dad's like, you know, famous in the city amongst arborists, and, um...

• 12:26Speaker 02

  You're gonna have to get him on the podcast.

• 12:27Speaker 00

  Yeah, he's, he's, uh...

• 12:29Speaker 02

  Or YouTube, so we can see this.

• 12:31Speaker 00

  Yeah, no, he's, he's just very, very professional. Uh, he may have retired by now, he's, he's getting pretty old, uh, to be Tarzanning up there. But, anyway, I knew he had a good work ethic, or at least his dad did. And most, you know, dads with a good work ethic, you know, a great dad to their son. Yeah. And he had character. And so, um, I say that, cause there's a, several other people that went to that church as well, that, you know, were a little on the lazy side. So, uh, you really have to, you really have to vet and, and see if people know how to work.

• 13:04Speaker 03

  Yeah, absolutely.

• 13:05Speaker 00

  Character's important.

• 13:06Speaker 03

  Yes.

• 13:07Speaker 00

  But work, showing up on times important, too, which is, I guess, a part of character. So, they need to be able to work, and they need to have character. And I found people that might be nice guys, and they're lazy as it be. And then, I, I find guys that, you know, vice versa. So, anyway, shout-outs to Felipe, he is, uh, both and. So, uh, we, we talked a little bit about your development. So, you're back to being a Weekend Warrior?

• 13:31Speaker 03

  Yep, so, I work full-time during the day, 40 hours a week. Um, just been doing my lawn care business Friday nights and Saturdays during the day. We knock everything out in about a day and a half, cause I got some guys helping me out. Um, and then, Sundays, you know, um, if I have time in the evenings, I'll go, um,

• 13:52Speaker 03

  do some, like, uh, get some footage for my YouTube videos, you know? Just go out and find people that need their lawns, and I just go cut it for them for free. Just crazy tall stuff, people that are just, you know, down on their time and, and just need the help, so...

• 14:06Speaker 00

  Okay, so now, let's transition into 60,000 YouTube subscribers in six weeks. That's phenomenal.

• 14:12Speaker 03

  Yeah, almost 70 now, I think. Yeah, it's, yeah.

• 14:17Speaker 00

  You know how to turn the monetization on?

• 14:19Speaker 03

  Yeah, I got, I got, I got monetized the second day.

• 14:22Speaker 00

  Yeah, hey, one second. Hey, Mo Muscles, after you eat, come hop on the podcast. Friend of the show, hey, you figured out how to turn monetization on?

• 14:31Speaker 03

  Mm-hmm.

• 14:32Speaker 00

  You were inspired by who?

• 14:34Speaker 03

  Top Knots Lawn Care, Juggernaut, just the guys that do it as well. I've been watching them for a long time.

• 14:45Speaker 00

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• 15:16Speaker 01

  Here's Megan Cobrely from The Landscaping Bookkeeper.

• 15:19Speaker 04

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• 15:58Speaker 01

  Schedule your free 15-minute call today at thelandscapingbookkeeper.com.

• 16:04Speaker 00

  I'll check out one of your videos when I, when I get back to, um, yeah. I don't know if I'm ever coming back, but, uh, I, I might get back, so... Adam's over there taking pictures. So, tell us how people, uh, did you want to add anything about the YouTube story? We just kind of...

• 16:21Speaker 03

  I mean, it's just like, even like, being here at GIE, like, I've been watching a ton of these guys for so long. And it's so cool, like, meet a bunch of people, you know, that, uh, just during the lawn care industry. And like, I wouldn't have had the chance without YouTube, you know?

• 16:33Speaker 02

  You started off with TikTok, right?

• 16:35Speaker 03

  Yeah, I started with TikTok. TikTok's been really big for me. I've got 100, almost 160,000 followers at this point.

• 16:42Speaker 00

  How many?

• 16:42Speaker 03

  160,000. And then, actually, I, I, I put my first video on YouTube, but TikTok is what took, took off first. And then, YouTube started taking off, and, man, I think, I think between the two, I've got about 35 million views.

• 16:57Speaker 00

  Wow.

• 16:58Speaker 03

  Yeah.

• 16:58Speaker 00

  Did you get that first AdSense yet? Or do you know how to check how the AdSense is coming along?

• 17:04Speaker 03

  Um, for, like, YouTube or TikTok or both?

• 17:07Speaker 00

  YouTube.

• 17:07Speaker 03

  Yeah.

• 17:09Speaker 00

  Pretty nice month?

• 17:10Speaker 03

  I mean, yeah, I mean, it's, it's a blessing, for sure. Like, I would have never thought I would have been doing this.

• 17:15Speaker 00

  What about TikTok? You're gonna, you're gonna get paid from TikTok?

• 17:19Speaker 03

  Yeah, they have like, a small thing they call the Creator Fund.

• 17:22Speaker 00

  I know.

• 17:22Speaker 03

  Yeah, so...

• 17:23Speaker 00

  Um, do you know a guy named Brody on TikTok?

• 17:26Speaker 03

  I don't think so.

• 17:27Speaker 00

  He's like, one of the top guys.

• 17:29Speaker 03

  Is he in lawn care?

• 17:30Speaker 00

  No, no, no, he's just, I don't know what he, I don't know what he does. He's got tens of millions of followers on TikTok. He works out at the gym with me.

• 17:37Speaker 03

  Oh, really?

• 17:38Speaker 00

  I, I don't, yeah, I don't want to be like, starstruck, so I've never looked him up. All the girls are like, "Oh, my gosh, Brody!", you know? And he's got, uh, I mean, millions and millions and millions of followers on Instagram, and then, tens of millions on, on, on TikTok. But, um, anyway, we'll just work out, and, you know, I'll just be, "Hey, what's up, man?" I, I'm, I don't mean to be like, ostentatious in the gym, but I'm kind of the guy that grunts a little bit.

• 18:01Speaker 03

  Yeah.

• 18:02Speaker 00

  Yep. You know, like, wait, and then, he, you know, he gets a good workout in, so we just kind of respect each other. We just get in, do our work, and, and, uh, people like that, they don't, they don't want like, to be fanboyed. Like, "Oh, I get a picture, if you do that, they, they'll push you away."

• 18:18Speaker 03

  Yeah.

• 18:18Speaker 00

  So, I don't...

• 18:19Speaker 03

  They're just trying to live their normal lives, you know?

• 18:21Speaker 00

  Yeah, so I just act like he's no big deal. But, I don't know. I don't even know what his content's about. I, I don't want to even look it up or get, go into all that.

• 18:30Speaker 03

  Yeah, I mean, yeah, on TikTok, I usually don't watch a bunch of the big creators. I, I follow a bunch of the smaller lawn care guys. We've got a little community over there, it's really cool.

• 18:38Speaker 00

  Okay, now, who are these guys? I want to follow some.

• 18:41Speaker 03

  Um, there's, um, DS Lawn Landscape, Beck the Beast, we did, you just had her on.

• 18:46Speaker 00

  Yeah.

• 18:48Speaker 03

  Those are the, the two that I follow the most. But, yeah, there's a ton of little guys. Um, Tim the Lawn Mower Man, he's in Australia, he's super cool. I love Tim. Yeah, just really nice people and really positive.

• 18:58Speaker 00

  Mowing grass, are they, uh, weed eating? What, what, what in the world are they doing?

• 19:02Speaker 03

  It's mowing grass, weed eating, doing stuff like that, and then, uh, business tips. It's just anything lawn care, really. Um, it's all lawn care.

• 19:12Speaker 00

  You didn't mention B&B, is he, is his TikTok career tainted a little bit?

• 19:17Speaker 03

  I haven't...

• 19:17Speaker 00

  He's got those twins, and he just ain't creating that.

• 19:19Speaker 03

  Yeah, yeah, I haven't come out, uh, come across many of his videos.

• 19:23Speaker 00

  All right, if you're listening, Blake, let's pick up the pace, will you? Let's get it. Adam, you like podcasts?

• 19:30Speaker 02

  Yeah, I listen to your podcasts all the time.

• 19:33Speaker 00

  Really?

• 19:33Speaker 02

  Yeah.

• 19:34Speaker 00

  Thank you.

• 19:34Speaker 02

  Yours, Brian's, everybody's.

• 19:36Speaker 00

  What about that kid in Fairfield County?

• 19:38Speaker 02

  Who's that?

• 19:39Speaker 00

  Caleb Allman, you ever listen to him?

• 19:40Speaker 02

  I haven't, no.

• 19:41Speaker 00

  Oh, you gotta check out his show.

• 19:43Speaker 02

  I have not listened to his yet.

• 19:44Speaker 00

  You ever listen to Naylor Talia Pharaoh's LCR Media?

• 19:47Speaker 02

  I have it on my, uh, podcast, I haven't, uh, it's in my books, though.

• 19:52Speaker 00

  Okay.

• 19:53Speaker 02

  Yeah.

• 19:54Speaker 00

  What's that smell?

• 19:56Speaker 02

  Listen, if you stand up, you get an entirely different smell.

• 20:00Speaker 00

  Really?

• 20:00Speaker 02

  Oh, yeah, from some breeze coming in from some other plants.

• 20:05Speaker 00

  Interesting city.

• 20:07Speaker 02

  Yeah.

• 20:09Speaker 00

  What was your guys' experience at the rally, or at the GIE overall?

• 20:13Speaker 03

  It, it was so cool.

• 20:14Speaker 00

  We're at the rally right now, if you hear all the ruckus in the background.

• 20:16Speaker 03

  Yeah, yeah, yep. But, yeah, I had a ton of fun, like, I've never like, really operated like, the big equipment, like, skid steers, cats, bobcats, like, all that stuff. So, that was really fun going out and trying that for the first time. But, um, it's cool seeing all these people come out with the electric mowers and stuff, and like, what they're doing.

• 20:34Speaker 03

  So, yeah, I'm excited to see where that goes in the next, you know, three, four years, especially now that California's going ahead and getting rid of all the, all the gas mowers, um, and equipment. So, yeah, that was the coolest thing I think I've seen so far.

• 20:47Speaker 00

  Yeah. Well, thank you, guys, for your time. How can people connect with you? Adam?

• 20:52Speaker 02

  Oh, uh, AdamDevine on Instagram, uh, AdamDevine on YouTube, so that's it.

• 20:59Speaker 00

  Cool, thanks for listening to the podcast.

• 21:01Speaker 02

  Yeah, hey, uh, all my last names, spell it like it's spelled in the Bible.

• 21:04Speaker 00

  Yeah.

• 21:04Speaker 02

  Yeah, don't spell it wrong.

• 21:07Speaker 02

  Yeah.

• 21:08Speaker 00

  That's easy.

• 21:08Speaker 02

  Yeah.

• 21:09Speaker 03

  Yeah, and, um, I'm SB mowing everywhere, um, YouTube, TikTok, Instagram. I haven't really been super active on Instagram, but I plan to soon. But, yeah, that's where you can find me, Facebook as well.

• 21:22Speaker 00

  Are there any influencers you want to meet tonight? I'm just casually sitting here, and I think just about every influencer in the industry has walked by.

• 21:29Speaker 02

  All, everybody's here. I was kind of starstruck in 2019 when I got to meet a lot of the influencers, until I realized, "You guys are just like us", you know? So, I mean, you guys do what you do.

• 21:40Speaker 00

  Hey, what's up?

• 21:41Speaker 02

  It's a pleasure getting to see all of you each time.

• 21:43Speaker 00

  I can't hear a word you're saying, so, we got...

• 21:48Speaker 00

  But yeah, everyone's really down to earth. The thing about this community, we're actually talking to one of the brands about this, is that everybody tries to help one another.

• 21:59Speaker 02

  Oh, yeah.

• 22:00Speaker 00

  And so, like, the influencers, 90% of them, there's no beef. Genuinely, I mean, you just saw Juggernaut's been talking to Becky for however long we've been talking, helping her out, you know? And it's, you rinse and repeat that across, the biggest one, Brian's Lawn Maintenance, that guy's a giver.

• 22:19Speaker 02

  There may be word that they, those two do a collab together, so.

• 22:23Speaker 00

  Yeah, I think, I think Juggernaut's teaching her YouTube, and she's teaching him TikTok.

• 22:30Speaker 02

  Yeah, he's got a TikTok. His wife has a TikTok as well.

• 22:34Speaker 00

  Who, Juggernaut?

• 22:34Speaker 02

  Yeah.

• 22:35Speaker 00

  Yeah, I know, because he'll get like 12 views, and then there'll be no comments. I'll say, first, I feel bad for him, you know? But then I'm like, ah, the guy's throwing hundred dollar bills around. Now, you can tell every time he's mentioned on the show. Are you the one that tells him?

• 22:48Speaker 02

  Yeah, yeah.

• 22:49Speaker 00

  Don't tell him about this.

• 22:50Speaker 02

  Let him, let's let him listen for this, you know?

• 22:54Speaker 00

  No, no, no, no, but, let's give him a little benefit of the doubt. He's got 60 million views and over 600,000 subscribers, so.

• 23:02Speaker 02

  I get excited anytime he's, anytime he's mentioned, because dude, he puts a lot of work into it, you know, just.

• 23:07Speaker 00

  He is a staple in the community before he ever was.

• 23:11Speaker 02

  Every day, dude, I mean, since I've known him, he's been, I mean, there's a lot of people that think he just came up, but dude, he's been on it every single day for, I don't know, the last, I don't even know how long he's been doing it. I mean, even before he was on YouTube, he was in the Facebook groups, and he was sharing information with us on how to do our business.

• 23:30Speaker 00

  But back then, he was Kevin Hanson. The Juggernaut's like a new thing, I think.

• 23:34Speaker 02

  No, The Boring Companies, or The Boring Channel is a new thing. But Juggernaut's a few years old.

• 23:40Speaker 00

  See, I don't watch that much, I don't watch that much YouTube and stuff like that.

• 23:46Speaker 02

  That's okay, you know? Produce don't consume.

• 23:48Speaker 00

  That, no, it's really true. Like, I love football. Tonight, my Cleveland Browns are playing. Do you like the Browns, Luke? You're from Ohio. You like the Bengals? Yes. All right. I might not, I might not watch one play of the game, okay? I threw my TV in the trash, so that I can produce more content, and write new books, and like, be creative and productive. And I deleted YouTube, you know what I mean? I deleted Facebook. I'm not against them, they're the way we connect. You guys wouldn't know me if it wasn't for social media, so I respect it, but when you scroll through for over

• 24:31Speaker 00

  an hour a day, and you didn't spend an hour with your wife or kids, if you're married, you didn't spend an hour, I'm a Christian, if I don't read my Bible, but I'm on TikTok, that's a whack for my personal convictions, and you can go down the list. And so, I was out of control. I was spending hours a day consuming, and it was, it was making my future, it was robbing my destiny.

• 24:56Speaker 02

  Yeah, absolutely. Jinx. I've been there, you know, with Facebook, and you scroll up, and you're like, what did I do with half of my day? So, I've deleted the Facebook app, and I have to actually go online to, if I want, I make it a task for me, if I want to go see it, you know?

• 25:15Speaker 00

  Well, I appreciate you guys' time. I'll let you mingle and enjoy. And Luke, thanks for being the producer, man.

• 25:23Speaker 02

  Thanks, Luke.

• 25:23Speaker 00

  Way for holding it down. Thanks, guys.

• 25:27Speaker 02

  Thank you.

• 25:46Speaker 01

  Hey, it's Marty, producer of the Green Industry Podcast. This episode is over, but check the episode notes for links to products and services that you heard about during the episode. And thanks for listening.