Pod Insights The GaryVee Audio Experience The #1 Secret Weapon Every Business Owner Needs in 2026 About this episode In this episode of the GaryVee Audio Experience, I talk about the fundamental connection between love and business. I encourage you to stop treating business as a cutthroat venture and start treating it with the warmth and care of a personal relationship. I also discuss why financial independence from your parents is the only way to find true happiness and why your success is entirely predicated on your ability to produce content. You’ll learn about:The "Clouds and Dirt" PhilosophyWhy Financial Success Won't Cure InsecurityHow to Practice Radical GratitudeThe Danger of Parental Financial Support After 22How to Scale Your Communication Through Content
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0:59 Speaker 02 I believe lack of love or extreme love leads to insecurity or extreme confidence, pure confidence, which is grounded in humility as well. So it's not ego. You just don't need outside validation because it was all formed inside of you. I believe those two things are literally the fuel of what gets people to the top. The problem is, when you get to the top and you were fueled by lack of love and insecurity, you have a problem. Because once you get there, it's not what you think it is.
1:24 Speaker 03 What do you mean?
1:25 Speaker 02 Financial success is not love. Fame is not love. Notoriety is not love. Winning does not cure love. And so when you get there and you thought that that would create it, that you would force the world or others to love you because of what you did, it gets double only. And sometimes it becomes even a bigger vulnerability than even what got you there. This is the Gary Vee Audio Experience.
1:47 Speaker 03 When we talk about treating love like a business, what does that look like? Or how does that look like for you?
1:53 Speaker 02 It's an interesting question. I mean, I think...
1:57 Speaker 02 It's funny what's going through my head, it's the reverse. I think I treat my businesses like love. I think the reason things have worked for me over the last 30 years is, I don't think business is business. I think business is incredibly personal. And I think business is built on relationships. And I believe that the ultimate level of a relationship is love. And so, I think I've gone against a lot of conventional wisdom in building my businesses, around how my relationships go, they're deeper. Now, that's led me to struggle with certain firings and candor. It's definitely had some collateral, micro-negative impacts,
2:42 Speaker 02 that I've gone so personal, trying to achieve love with my teammates, and my partners, and my investors, and my employees. But I don't treat love like business, I treat business like love.
2:58 Speaker 03 And so, when we, in general, in your... I feel like there's... What do you think is the biggest thing that you've learned about love from business? Or specifically romantic love?
3:09 Speaker 02 Romantic love? Well, I've definitely learned through my life, now that I'm 50, that in both those arenas, if you do not have candor, you're in trouble. That vulnerability I've had on my path to love has been a lack of candor. And I used to think of that as a high form of love. Like, my love language was like not being negative, like not giving feedback, making it cozy and awesome, you know? So I've definitely learned that. You know, listen, I am the by-product of the ultimate love. You know, I run on that currency.
3:53 Speaker 02 Because my mom instilled it so deeply in me.
3:59 Speaker 02 But business teaching me about love is hard. Even the second time around of you asking it because I came to business loved and loving. That I never knew business without the energy of love first. I knew business second and it trumped the way I thought about business.
4:22 Speaker 03 What do you mean by that?
4:24 Speaker 02 I appreciate you asking that.
4:27 Speaker 02 Well, like the way I like to do business is for it to be warm. Like, you know, for it to be caring about the feelings.
4:40 Speaker 02 Like, I don't, I'm not like detached from my emotions when I do business. You know, how do I love my employees so much that I can love my customers even more? And then if I do that, well then they'll love me back and then that will work.
5:00 Speaker 02 I've always been weirded out by like people thinking that business is cutthroat or like sharp elbows. I say this a lot publicly, I've thought about starting a fashion brand called Nice Guys Finish First. Cause one of the things I hate the most is that Nice Guys Finish Last is a mentality in business. And so, what I mean by that is, you know, I've been selling lemonade since I was six and baseball cards when I was 11 and wine when I was 16 to 20 to 30. You know, I've been in business and selling and marketing and operating my whole life. But I've always treated it from a very warm center, the way I view love. Like, a very positive energy, you know, very accountable framework.
5:55 Speaker 03 I think when a lot of people hear Gary Vee, they know the business side. One of the things that I'm really wondering about is like, how did your family really start instilling that form of love in you that transferred over to business?
6:07 Speaker 02 I mean, it's 100% my mom. I love my father with all my heart, but like, you know, the man held down the responsibility of like, working every minute to start our American dream, so, you know, just the sheer unconventional, and I say unconventional, not just unconditional love that I got from my mom. My mom had a very challenging upbringing. She lost her mother when she was five. My grandma died when my mom was five. And then her father spent significant time in jail in Russia, because the USSR was a fucked up place. And so, she had just so much adversity, and, you know, she had a brother that she loved so much, she had my father, her husband, that she's still with after 50 years, so she loves him, but,
6:52 Speaker 02 my mom often describes when I was born, and she was 20, so she was still young,
6:59 Speaker 02 that it was the first time she really felt like unconditional love. And she made me feel that the whole way, and,
7:08 Speaker 02 you know, I just, I feel so heartbroken for people that don't feel loved when they're a child. I think it becomes the soundtrack of their lives. I think it is incredibly binary, that if you feel incredible love, or if you don't, as a child, that it has an extreme impact on your life. And for me, I felt extreme love, just full support, full safety, full joy, positive reinforcement, accountability, you know? You know, love doesn't mean that you create entitlement or nepo. You know, it means caring and giving, and I just felt it so much, that, and then it was naturally in me. I feel like I share my mother's DNA, and then I was reinforced by her energy.
7:54 Speaker 02 And so I just became that person for everyone around me, long before I, you know, that's how I felt about Robbie Ternick and Eric Godfrey and my sister. You know, like, those two, first two people were the friends I grew up with in the streets of Edison, New Jersey. I just love naturally and easily.
8:13 Speaker 03 Talk to me about for a second, because what I think is really interesting is when I'll talk to business leaders, oftentimes they'll cite the absence of love, leading them to create these crazy extravagant things in life, like building insane businesses, but for you...
8:25 Speaker 02 It's the reverse.
8:26 Speaker 03 You, it was the opposite.
8:26 Speaker 02 That's right, I just said it, like I think, you're, it's so, it's a very smart observation as such a young dude. I believe lack of love or extreme love leads to insecurity or extreme confidence, pure confidence. Right, like the purest form, which is not, which is grounded in humility as well.
8:47 Speaker 03 Yeah.
8:47 Speaker 02 So it's not ego, it's just confidence. You just don't need outside validation because it was all formed inside of you. I believe those two things are literally the fuel of what gets people to the top. The problem is, when you get to the top and you were fueled by lack of love and insecurity, you have a problem, because once you get there, it's not what you think it is.
9:10 Speaker 03 What do you mean?
9:11 Speaker 02 Financial success is not love. Fame is not love. Notoriety is not love. Winning does not cure love. And so when you get there and you thought that that would create it, that you would force the world or others to love you because of what you did, it gets double only. And sometimes it becomes even a bigger vulnerability than even what got you there.
9:36 Speaker 03 I think that's really interesting. I feel like as a society, we often conflate desirability and vulnerability. And so like, when we are at the top and we have the status, we have the money, we have the fame, it's almost like there's this implicit promise that like, therefore we will be loved.
9:51 Speaker 02 Therefore you will be desired, therefore you will be chased after, therefore certain people will want to be around you, both from a romantic standpoint or from a friendship standpoint or a business standpoint. The problem is, humans are animals, and they know. Deep down, when we're all by ourselves and are quiet, we know. And those people in those circumstances know those people don't love them.
10:16 Speaker 03 That's hard.
10:16 Speaker 02 It is hard, but I also tell those people nicely, deeply, empathetically, sympathetically, compassionately, that love is earned.
10:26 Speaker 03 Love is earned?
10:27 Speaker 02 Love is earned.
10:28 Speaker 03 How does that work with unconditional love?
10:31 Speaker 02 Well, love is earned from outsiders. You can walk into unconditional love, but that comes from very few people. Primary, a parent and a sibling, right? Once you get to us status, we're grown now. What I think a lot of people that are successful don't realize is, the way to get love is to love someone first.
10:51 Speaker 03 The way to get love is to love someone first. I'm not sure I understand.
10:55 Speaker 02 Well, it's a lot easier to be loved because you've been so loving and caring and emotionally there and actually gave a fuck about someone else, and then they love you back, then you made forty million dollars and now they love you.
11:08 Speaker 02 It's grounded in something real. When you build wealth or success for yourself, what the fuck does that have to do with the pretty girl or that buddy that now wants to be best friends?
11:19 Speaker 02 But when you're actually a human being and you're there for them in some manner, you know this, because you do this. People have different love languages. Sometimes it's financial, sometimes it's emotional, sometimes there's the rare breed that does both and they're put in the pedestals by families. What are you doing for the other person? Just because your mom or your daddy didn't love you, doesn't mean that the world owes to love you. You get to a place where you have the capacity to flip the script. And it's hard, because you're empty, and so there's this chip and this, you know, struggle, right? But the reality is, to ask a stranger to love you, just because it didn't work out for you and the luck of the draw of how you were born, is audacious.
12:07 Speaker 03 And so, the way that you love is giving first?
12:10 Speaker 02 Yeah, and giving, and this is very important, I think, one man's point of view. All of us are trying to figure this shit out, so there's no expert shit here. My belief is that giving is based on what the person actually needs, not what you want to give them.
12:25 Speaker 02 You know, through my years, I watched a lot of people who had siblings, children, friends, who wanted emotional support, and they threw money at it, and they thought they were giving. Right? Makes sense?
12:36 Speaker 03 Well, I think that's the biggest tragedy. Like, you can try all you want to give someone love, but if you're just two ships passing the night, it doesn't count.
12:44 Speaker 02 Correct, so, yes, I think that is what works, but you have to actually deliver on what the person needs. And almost always, the person needs emotional.
12:54 Speaker 03 Emotional.
12:54 Speaker 02 A lot of us think we need financial. But there are incredible amounts of people that live incredibly humbly, that are incredibly at peace, and are enjoying their lives. But those people have the emotional thing figured out. And then there's a staggering amount of people in this big, bad city that have all the resources in the world, and are living dark-ass lives.
13:19 Speaker 03 Last question, because I won't take too much of your time. If you could go on a rant, if you forgot, I'll put it like this, if you forgot everything that you knew about love,
13:30 Speaker 02 Yeah.
13:30 Speaker 03 and the only thing that you understood was this guiding principle that love is about giving, like you said before.
13:40 Speaker 03 Can you just like go on a rant for a second? Like, can you like, sell me on like, why is this so important to understand? What is it about giving that makes loving so much easier afterwards? I guess especially if you're blind of like, once you have like wealth and money.
13:54 Speaker 02 Entitlement.
13:57 Speaker 02 Is the single way to be most unhappy. To be the least fulfilled. The audacity and the entitlement to think people should love you without you giving first is a framework I do not understand. You know, why are you allowed to be in a place where you're supposed to be getting something? And the other person isn't? The sheer lack of empathy and people confuse compassion and sympathy with empathy all the time. Are you able to feel the other person? Or not? And if you do get blessed with empathy, everyone? If you get blessed with empathy? If you get blessed with empathy? No worries, but I see the camera.
14:42 Speaker 02 But if you get blessed with empathy? You are a rare breed that can actually feel others? And then you will know immediately, on the spot, in a second, that you should give love first. Please. So many of you are in the business of Band-Aids when you have cancer. If you are here and you are ambitious and you want something big? You have to understand it starts here. Here. Here.
15:15 Speaker 02 You will burn out. You will give up. You must get good. And good is based on a couple of very simple things. One, gratitude.
15:32 Speaker 02 Let me promise you one thing. Way too many of you are sad or worried or jealous or envious of what you don't have? And you take for granted what you have. Everybody here who's trying to achieve money, fame, success? I promise you, if you achieved it, but the person you love the most was sick? You would not be happy. We must, in our lives, simplify. The reason I am unstoppable in business? Is because I don't care about it.
16:15 Speaker 02 Detach your self-esteem from your financial and professional success, and watch your financial and professional success grow. We must simplify, we must lean into gratitude, and we must start to fall in love, first of all, with ourselves. If you don't love yourself, who the fuck is gonna love you?
16:38 Speaker 00 This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed Sponsored Jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed Sponsored Jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed Sponsored Jobs.
17:17 Speaker 02 In three and a half years, I'm gonna be flying like I did for 12 hours. Today, we're back. And one of you in this room are gonna email me. I know this because I get 20 of them a day. And one of you are gonna email me and say, "Hey, Gary, I just want you to know, I saw you speak in Dubai in December of 2024, and I did X." I, today, at this point in my life, live for that email. I am at the mercy of you doing something about what I just talked about. I ask you to do something about what I just talked about. Unfortunately, in these last 15 years,
18:01 Speaker 02 I have learned that a lot of you feel like you're doing something by just being here. This isn't the game. What you do tomorrow is the game. So I ask you to execute. Hey, everybody. I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show. But follow the podcast, it'll make my mom super happy. Since at a very young age, I've been playing in the two extremes of having a North Star, a perspective, a mindset that has allowed me to be happy. And then all the way on the other extreme, be wildly and deeply in practitionership and actually making and doing.
18:44 Speaker 02 And you know, even seeing this gentleman wearing the clouds and dirt sneaker, like, that was, I'm not sure I'm ever gonna position anything or any product in a more honest place from where I play, because really, I am a complete byproduct of somebody who lives in the clouds and plays in the dirt. And in the analogy I started this with, which is the middle sucks, I genuinely watch people play in the middle. They don't fully have a strategy, or when I say strategy, they lack self-awareness of who they actually are. They're deeply dependent on other people's judgment. There's a whole lot of hopes and wants versus realities.
19:27 Speaker 02 And, and they're just genuinely not structured to be happy because of the circumstances of DNA, parenting, environment. And, and that's the clouds, like so, like, it's just so fun to live a life where you're not worried about other people's opinions, when you're not dwelling on the past, when you lack the ability to expect things from others, because what it leads to is just a whole lot of happiness. It also leads to all the stuff I talk about. When you genuinely are happy about your process, you're really enjoying what you do, you've really tuned out both the cheering and the booing, all of a sudden, so much good behavior comes from that. You, you don't buy dumb shit to impress people, because you're not worried if they're impressed or they're not.
20:13 Speaker 02 You do make content or start things, because if it fails, you're not worried about them booing you, you're not worried about the judgment. You, it's just such an interesting place, and I will probably spend the majority of my next 60 years trying to get to a place where I figure out different ways how to communicate.
20:32 Speaker 02 clouds thing because it's extremely obvious to me that my mentality, the way I was raised, the serendipity, and this is completely driven by gratitude. I get to stand up here because of the luck of the moment that my parents decided to have sex, right? Because this is a DNA thing. I mean that. I genuinely mean it. Like, my perspective on life, my complete and utter obsession with not having any expectations from any other human being, having no expectations, having zero entitlement, genuinely not thinking I deserve anything, still being in a place where, and I was at the airport just now, I took like seven selfies
21:13 Speaker 02 before I boarded it. Some guy slides in, I saw him watching the whole time, slides in, and he's like, "You ever tired of them?" Like, never. Never.
21:26 Speaker 02 How in the world can a human being be tired of admiration? Like, it's too humbling. I live a life where people think it's cool to take a picture with me. That's ludicrous. That's incredible. I will never figure out how not to lean into my humility. But that humility comes from a mindset that starts with deep self-esteem and deep understanding that other people's judgments actually have zero, zero impact on your life. And I get to be the byproduct of tremendous parenting to have that mindset. Not everybody had that. My father didn't. I know how my grandmother raised him, and I watch how his actions go
22:10 Speaker 02 based on that. So I stand here, Orlando, today with deep gratitude for the way I was built. When I hear the accolades, when those cheers come, it's so easy for me to default into you're cheering me as a byproduct of a whole lot of great circumstances, a whole lot of good parenting, which doesn't allow me to get high or ever have an ego of not the humility. I'm the byproduct. I am desperate to figure out how to put sentences together to get you to understand how much that's the game. The reason I'm not interested in talking about becoming a millionaire is because I know thousands of millionaires who are miserable as fuck.
22:56 Speaker 02 What I'm interested in is trying to figure out how to get you to understand why it's so fun for me to play in the dirt.
23:06 Speaker 02 What I'm interested in is, why does this work for me? Why did it work for me? Why does it work for other people that I see? Right? Because most people have no interest in putting in the deeply, deeply, deep hours of work required to actually be successful. Let me save you a whole lot of time. There is no shortcut, or system, or program, or magic formula. If you want to build something that's meaningful and sustain it,
23:47 Speaker 02 it takes an obnoxious amount of hard work. In perpetuity, forever, bleeding out of your fucking mouth.
24:00 Speaker 02 That's just the truth. You know, are there maneuvers that borderline are illegal? Or at best wildly unethical? That lead to short-term cash? Yes.
24:16 Speaker 02 Do 98% of those people end up losing that money? Or going into a very dark mental place? Yes. And if you're interested in that, that's awesome. Do you, I don't give a fuck.
24:28 Speaker 02 You're not my sister. You know, you're not my kids. I don't care. What I care about is being historically correct selfishly. And what I know is the following. We live in a time that is so opportunistic, it's wildly uncomfortable. How many people here over the age of 40? Raise your hand? So for the people that have their hands up, we are fortunate to have the context of understanding a world pre-internet at scale. That, how many people under the age of 30? Raise your hands? You characters.
25:04 Speaker 02 First of all, in my opinion, deeply the most interesting and best generation. I hate watching old people fucking shit on you.
25:13 Speaker 02 I mean that. On the flip side, you have the unfortunate nature of what you don't control, which is you've never really been punched in the mouth because the economy's been too good since you've been a grown-up. So you're fucking delusional.
25:32 Speaker 02 We live... Let me say this, this is some real talk. How many people have been running their business for five years? Raise your hand. If you've raised your hand and you're not crushing it, you've got a problem. And let me tell you what that problem is. The last five years have been the single easiest years to build a successful business in the history of fucking time. So if you just raised your hand, and you're not winning, and you're not happy, you're in a fucking shit spot. I don't think that's a bad thing. I think that's to take a step back and think, "Maybe this isn't the right business. Maybe I'm chasing quick cash." The reason there's so many fucking crypto, and cannabis, and social media experts is people chase trends, not what they're good at or like.
26:20 Speaker 02 Not super complicated. People are chasing the next fast thing. If one more fucker rolls up on me in public and says they have a CBD brand, I'm gonna punch them in the fucking nuts.
26:32 Speaker 02 I know you do. Fuck!
26:40 Speaker 02 "Bro, I have a CBD-infused beef jerky. Great dick, now what?"
26:46 Speaker 02 People think CBD is like the fucking magic formula. You're commoditized, everybody's got one. It's now bad to be in that business. Same old shit, supply and demand, supply and demand. My friends, I come here this afternoon with one agenda: to put pressure on the thing that has always been tried and true. Self-awareness and work ethic lead to happiness.
27:14 Speaker 02 We're living in a very dangerous time, even though it's great. Because right now, we are in the white-hot moment of entrepreneurship being cool. I live the benefit of that every day. Hence, I feel a triple responsibility to remind people that it is an extremely lonely and difficult venture to be a successful entrepreneur. Most people fail, and many will. And God forbid the economy softens. So many people are so over-leveraged with raising capital or delusion that they're gonna get caught. And so, it's just an important time right now, while it's still good, for everybody to truly, truly realize that the... It's so simple. The path to happiness is actually wanting to work 15 hours a day.
27:57 Speaker 02 Whether you work 9, or 11, or 2, or 30, the key is you have to like it. Like, you're talking to somebody who failed all his classes, starting in 4th grade, "'Cause I didn't like it. I was capable. I didn't like it." I have so much empathy for people trying to start businesses who don't like their business, or are not meant to be entrepreneurs, because I lived it for the majority of my life. The entire first chapter of my life was being forced to do something that wasn't naturally in me. I mean, every day of my life now, 15 hours goes like a blink. First period of 8th grade felt like a fucking eternity.
28:40 Speaker 02 How many people here hated school? Just raise your hands. So, for everybody who remembers, like, "Remember looking at the clock? That shit didn't move." I was like, "Haven't we been in science for an hour?" "No, 4 minutes." Fuck me.
28:54 Speaker 02 What's crazy is I know a lot of you are living that professionally, right now. And half of you are doing it because you think there's the money in that thing, whether it's real estate, or crypto, or cannabis, or t-shirts, or whatever it might be. You're literally doing what you're doing 'cause somebody told you, or somebody you know made money in it. And we have to break that. You will never, ever win playing a game that somebody else loves more than you.
29:27 Speaker 02 We also need a huge conversation around patience. You guys know I push this shit if you follow me, but it's because I lived it. You know what it's like to go into a business at 22 and know you're signing up for 15 years to build a business for your parents and you're gonna leave with nothing? That's what I did. You know, when kids are like, "Gary, you don't get him," I'm like, "I fucking get it." I fucking worked 15 hours a day, 7 days a week, had no social life for 15 years of my life to build a business for my parents and bounced with nothing and had to start VaynerMedia out of somebody else's conference room because I had no fucking money. I get it very simply. I get it a whole fucking lot. I get it the most. I love when people are like, "Oh, fuck this guy, his parents gave..." My favorite one, "His dad gave him $3 million." No, dickface, my dad had a business doing $3 million.
30:12 Speaker 02 I worked 15 years to build a business to $65 million and I left with owning none of it. Now what? Now what's your fucking excuse, Johnny Pants motherfucker?
30:25 Speaker 02 So you're talking to somebody who did it, who left at 34 and started at zero and built what I've built in the last decade because of my experience, my talent, I get that. And we all have different paths, but people are impatient. This goes back to judgment. The reason so many of you want to win right now so fast is you want to show other people you won. This is why credit cards fucked everyone. People want to buy shit they can't afford to show people they're actually winning versus actually winning.
30:57 Speaker 02 My friends, my friends, we're in a deep... Listen to me, we're in a deeply, deeply complicated place where we've always worried about fronting and impressing others. And that used to be 13 people and now we live complete public lives and it's everybody. So it's compounded. Everybody's taking a hike on the weekend for the Instagram photo, not for the fucking hike.
31:25 Speaker 02 People are right now, subconsciously, you don't even realize that you're doing it. Right now, if you took a step back, you can't imagine how much you're thinking about your holiday vacation predicated on the photos you post versus the vacation itself.
31:38 Speaker 02 We live in a world where people yearn for affirmation or compliments, which makes them wildly vulnerable to booing.
31:48 Speaker 02 The reason so many of you struggle and you don't post with a negative hater or this is because you overvalue compliments which make you vulnerable to negativity.
32:01 Speaker 02 This is something we really need to start talking about. Like, why are you here? Like, why are we here today? Like, I love you too.
32:13 Speaker 02 On some real shit, like, what are we doing here? I assume if you've decided to spend money on a, let's say Monday, on a Monday afternoon and listen to this shit, that you're looking for something. Which is cool. My curiosity is what? Because, for me, if you're looking for tactics, they're so easy. I've been telling you, how many people here follow me?
32:39 Speaker 02 What, you think you're gonna get something crazy up here today?
32:43 Speaker 02 You know exactly what I'm gonna fucking say.
32:47 Speaker 02 I feel like Aerosmith up here. I'm not playing new music, I'm gonna play the fucking classics.
32:52 Speaker 00 This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.
33:29 Speaker 02 But the reason I keep liking doing this and why it's interesting to me is I've learned in the last decade especially, but kind of always knew, right place, right time, right analogy, right moment, right? Like, to me, it's been fascinating to watch people consume my content. You know, what's great about how I do it and how I recommend you do it is, read your comments, read your DMs, read your, you know, I know a lot of you are mad I haven't texted you back, I get fucking 4,000 of them a day. I'm texting 300 back, I just can't fucking... can catch up, but I'm telling you, I read that shit. And the reason I read it is it allows me to know what I need to talk about here. You think I knew that people were fucking super sad because their parents were paying for shit? I didn't know that. My parents didn't pay for my shit, so I could have never known that.
34:13 Speaker 02 It was the thousands of emails in the last five years that I've read from kids in their twenties who finally reconciled the fact of, like, oh fuck, my unhappiness comes from the fact that my parents are secretly paying for my life, which consciously and subconsciously makes me feel like a fucking loser. Let me tell you something right now. You want to get happy real, real, real fast? I don't know how many people this is gonna work for in this room, but if you're in this camp, if you are over the age of twenty-two, and your parents pay for anything on some real shit, you need to leave this conference, call your parents, and say, "I'm never taking another fucking dollar from you."
34:57 Speaker 02 There is nothing more obvious to me, out of all the listening I've done in the last half-decade, that the thing I just said is leading to a stunning amount of bad. A bad between the kid and the parents, a bad about that kid. All they're doing is taking that money to look like they're doing something which starts corroding you subconsciously in a way that you cannot imagine. I'm telling you, living on your own two feet is foundational to happiness. The resentment that you're creating towards your parents, and the resentment that your parents are going towards you, is remarkable. It's really funny, forty-year-old crowd and higher, go up. You guys remember, when we were growing up, if your parents were gonna help you, you borrowed money.
35:42 Speaker 02 You paid it back. We're not living there anymore. And that's amazing, and I know, listen, as somebody who grew up with not a little, and has it a lot now, I look at my kids, I want to, but I want them to be happy, not look like they're successful. My friends, we are living in a unbelievably special time. One that the robots in four thousand years are gonna talk about as an important era.
36:09 Speaker 02 And what's important about this era is the clouds and the dirt. This is the greatest era of opportunity. It's also one of the most vulnerable eras ever because of that opportunity.
36:21 Speaker 02 This is a game of going inside. You need to map. Here's a tactic. You want to write some shit down, here's one. Who, write down in order whose opinion matters to you. There we go.
36:40 Speaker 02 But on some real shit. The people's opinions that matter the most to you are the things that you're most vulnerable to. And you need to hack that. That is a real important hack. Because I'm watching people completely live their lives based on other people's opinions. From things that kind of make sense, like your parents. To things that make no fucking sense, like a random comment on your fucking post. And so for me, for me. I come here today with like the hope that three, six, 11 people hear me this time.
37:18 Speaker 02 You know, because the reality is, is when?
37:23 Speaker 02 Like, I've given you the tactics, I'll give them to you one more time since we're here. The only thing that matters in the end is the ability to communicate what you're trying to achieve. No matter what your service is. B2B this, commercial that, t-shirt this, tea that, sneaker, ice cream, house, bird, going for mayor. Whatever the fuck you're trying to sell yourself. The only thing that ultimately matters in the internet world is the ability to communicate to others that thing. That becomes the variable of how many people you close. If you are a tremendous communicator, then more people will buy your thing. It's not complicated.
38:05 Speaker 02 Nobody here is going to fucking Hollywood and starting their own TV show on primetime or on fucking Netflix. Let's stop fucking bullshitting. Everybody here can put out 23 posts tomorrow on these platforms. But you're not. How many people here consume my content?
38:24 Speaker 02 No shot anybody that just raised their hand is putting out 64 pieces of content a day. You hear it, you see it, you get hyped for 48 seconds. You're gonna be super fired up in another 40 minutes. I'm gonna jazz you the fuck up for the next 40 minutes.
38:42 Speaker 02 But I'll be very honest with you, that hit means nothing. Because next Thursday comes in. And then you try to do your first LinkedIn post, but you don't know what to say. Right? Like, my friends, the reason I'm trying... Listen, I, 3-4 years ago, I tried to stay very far away from mindset and motivation. I hate that shit. It's just that I can't understand what I'm telling you exactly what... I've now put out 3 decks in full fucking detail of what you should do. Everybody in this fucking room should put out 50 to 100 pieces of content a day. Do it. Why one isn't, immediately, "Gary, I don't have a D-Rock or a team."
39:25 Speaker 02 Motherfucker.
39:28 Speaker 02 I've been doing this shit since fucking 2006. I didn't have a team either for the first 8 years. How do you think I got to having a team? Patience in doing it. So, please, listen to me. Everything you wish, everything you dream, everything you hope to accomplish out of today, tactically, is completely predicated on your ability to make pictures, video, and written words across Facebook, LinkedIn, TikTok, you know, YouTube, pod... That's it. That's the answer. Hey, everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention, and thanks for being part of this journey. See you later.
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