What’s the ROI of Your Mother?

In this episode of the GaryVee Audio Experience, I dive deep into the intangible factors that drive real success. I explain how the most important metrics in my life: confidence and self-esteem can’t be tracked on a spreadsheet. I also share personal stories from my childhood as an immigrant, including my earliest memory in America and how my mother’s parenting style shaped my temperament as a leader today. Happy Mother's Day to all the wonderful mothers out there 💜

• 0:01Speaker 00

  Estaba en una habitación con una CMO muy conservadora

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  y ella me estaba profundizando mucho. Ella me decía: "Pero, ¿cuál es el ROI de las redes sociales?" Y yo le estaba dando mis mejores datos. Por ejemplo, si quieres algunos mejores datos, mira cuál es tu tasa de participación en tu página de Facebook. Tienes cierta cantidad de fans y luego tienes un post. Mira el número. ¿Es un 0.01? ¿Es un 0.02? No importa cuántos fans y seguidores de Twitter tienes, es cuántos de ellos van a comprar algo y me importa. Así que ella me está profundizando y yo le estoy dando algunas métricas realmente buenas, al menos para el mundo de 2011. Y ella está empujando y sé por qué. Ella trabaja en una empresa conservadora y cuanto más conservadora se ve, más probable será que sea la CEO. Lo entiendo, estoy bien. Pero ella está empujando y empujando. Y finalmente, miro a ella y digo... Ella dice: "Pero Gary, ¿cuál es el ROI?" Y yo digo... Ella dice: "Pero, ¿cuál es el real ROI de las redes sociales?" Y yo hago mi cosa normal, como:

• 0:49Speaker 00

  "¿Puedes darme el ROI de la televisión en imprimido? Porque me encanta que gastes un montón de dinero en Vogue y estás comprando la suscripción, pero ¿puedes garantizarme que alguien está mirando la anotación en la página 139? Porque no puedes." Y yo le estoy dando todo lo que tengo y ella todavía me está golpeando directamente en la garganta. Así que tuve que sacarlo. Ella dice: "¿Cuál es el ROI de las redes sociales?" "¿Cuál es el ROI de las redes sociales?" Así que miro a ella y digo: "¿Cuál es el ROI de tu madre?"

• 1:13Speaker 00

  Esta es la experiencia audio de Gary.

• 1:17Speaker 00

  Ella dijo: "Disculpe." Y yo dije: "Uh oh."

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  Dije: "No tengo interés en hacer una broma de madre y no me burlas." Pero permíteme explicarte una cosa.

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  El ROI de mi madre es todo. La razón por la que voy a comprar un franchise de deportes multimillonario es porque de mi madre. Mi madre, la forma en que me crió, que, por cierto, es perfecta, es la razón por la que tengo la habilidad, la confianza y el absoluto conocimiento para ejecutar los negocios que estoy construyendo. Sin embargo, mis amigos de Inc. 500, no puedo venir a ti con slides y ponerlos en esas pantallas y decir: "Aquí, clic." En el sexto grado, cuando recibí un mullet y mi madre me dijo que era hermosa y hermosa y que podía hacer cualquier cosa, bueno, eso estaba construyendo autoestima. Y así, lo que hice con eso en la siguiente slide es, verás aquí, vendí un par de cajas de vino en 1994 debido a esa autoestima, lo que llevó a esto y ahora... No puedo mostrarte.

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  No puedo mostrarte en datos el ROI de mi madre. Pero te prometo que es todo.

• 2:27Speaker 01

  Your mom is there, like what's the first memory you have with her? Do you remember how old you were, was it in Queens?

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  I think my first memory was when I poured hot tea on myself. A story I haven't told much in my life. I poured hot tea on myself when I was three, when we first came to America, and burnt my skin and went to the hospital.

• 2:55Speaker 01

  In Regal Park.

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  In Regal Park and spent two days there, or one day or three days. Luckily, no scarring, but could have been really nasty. I think that's really kind of my first memory.

• 3:07Speaker 01

  And she was there?

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  Of course, every second, yeah, of course. But that's like where my memories start to begin. I would say that, it's like when I think about living. I remember my grandpa, my great-grandpa quite a bit during that time when we lived in Queens. But yes, I remember that incident quite a bit.

• 3:28Speaker 01

  Was it then, or at what point did you really start to feel that her, you talked about her unconditional love? When did that really?

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  Well, I mean, I, oh, probably in my late teens and twen-, you know, when you really understood it, right? Like, you're just living as a child, you know? But I was incredibly close to my mom. Like, there's really funny stories of like my aunt trying to watch me when I was like two, after my mom, like, was literally with me every second of my life, and me losing my fucking mind, like, would not leave the window until she got home. Just looked outside, I was like, when's my, like, we're incredibly close and like very attached to each other. I was very attached to my mom, it was like, spent every second with her.

• 4:17Speaker 01

  When you made a mistake as a kid, or failed, or did something wrong?

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  Yes.

• 4:25Speaker 01

  You've said that she was really good at balancing the warmth with sternness, whether it was grounding for the grades, right?

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  Well, I think when I was doing something wrong, there was not that much warmth with it. She was good, that every minute was warmth. I mean, even you two have been here for a second and definitely trained, who's been here for a few minutes. Like, you guys see when I'm upset, or something bad happens, I'm like, I don't explode and make it nasty. Like, I get my point across, but it's like, you know, it's almost like you're more upset because you let me down, than like, you're scared of me. I think she had that, I think I took that from her, you know? Though, I mean, like, when I really pushed her buttons, like, she could get there.

• 5:13Speaker 01

  What did you come to understand as an adult that maybe you didn't as a kid? That she did for you and your whole family? What sacrifices did she make that you maybe didn't understand until, you know, you left home for school, or you started to build Aynor?

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  I'm sorry?

• 5:34Speaker 01

  What are some things that you didn't realize she did as far as sacrifices for you and your family, until you got older?

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  The reality is that I always knew the sacrifices. Immigrant kids know sacrifices more than not-immigrant kids. I think it's in the culture. Like, also immigrant parents talk about sacrificing more than American parents. They're like, "I sacrificed everything." Awesome, thank you.