How 1 Piece of Content can Change Your Life

In this episode of The GaryVee Audio Experience, I talk about how one piece of content can change your life and why creators should take more creative risks. I share why self-love and confidence matter more than other people's opinions. I also discuss providing value through real-life experiences and the difference between complaining and taking action to find happiness. You'll learn about: Taking More Creative Risks Content That Creates Opportunity Self-Love and Confidence Creating Value Through Experiences Complaining Vs. Taking Action

• 0:00Speaker 00

  Hey podcast, in this episode, you're listening to a meeting with Gary and his team. Gary revisits Wine Library TV, the online wine show he started to grow his family's wine business, and how one clip helped land him on Conan O'Brien. What could happen if you finally shared that idea you've been holding back? From there, we dig into taking creative risks, getting past other people's opinions, and a great question of the day: is complaining the same as fighting for your happiness? Enjoy the episode and please make sure to share with a friend who needs to listen.

• 0:34Speaker 01

  This is the Gary Vee Audio Experience.

• 0:39Speaker 02

  We have some videos for you to react to. Team put some stuff together, so we'll play that and get your take.

• 0:45Speaker 03

  Okay, this video is important to a lot of you because this happened a million years ago, when it was much harder. Many more people were not living on the internet and in social media and in content the way they do today, back then in 2007. But yet, that one video of me doing that Wine Library TV show, of me eating dirt, trying to show people how to balance and build their palate, was seen by a producer at the Conan O'Brien Show, and there I was, on national TV. And in a lot of ways, that really started a lot of the momentum that allowed me to be a creator. All of you, right now, can make a single piece of content that changes your life. So please, start leaning into your passion more. If you love barbecue,

• 1:28Speaker 03

  but you normally make lawyer content, make a barbecue video. If you are normally making content around social media marketing, but you love soccer, watch a soccer match and do the live commenting, like the Manning Cast stuff, a genre that I'm in love with. If you are someone who normally makes content around real estate because you're a real estate agent, but you collect hats, make your first hat video and see what will happen. You are one piece of content away from your life being totally different.

• 1:59Speaker 02

  I'm sure you've seen this, Mr. Beast rapping.

• 2:02Speaker 03

  I've not seen this, by the way.

• 2:03Speaker 02

  Oh wow, okay.

• 2:04Speaker 04

  For this one, kind of, of like, what is the ROI of someone like Mr. Beast rapping and doing content like this?

• 2:10Speaker 03

  I think it's just showing different, like, it's just, honestly, there's so much ROI to this video, right? Like, there's just having fun. Where the fuck did fun go? Like, how about if we could just fucking make fucking video around fun? You know, like, there's, you know, him being smart about realizing, like, like, a lot of people think Mr. Beast is a dork, and like, cringey, and like, maybe this makes someone think it's, you know, that he's a little cooler. To that point, him kind of maybe making fun of himself, self-deprecation is always gonna be something that works. Um, I think ultimately, it's just being creative and trying different things, and, you know, fucking around, and maybe it leads to something. I think this is pure creativity, like,

• 2:55Speaker 03

  uh, you know, it's why I did garage sale videos, right? Like, I just think, um, I just think that, uh, I think this is exactly right, and I think way more creators should be taking these creative risks. The reason they don't is they're scared the audience is gonna shit on them. But, the question that I always think about is, what if they don't?

• 3:18Speaker 03

  And I promise you, if this was a complete flop, it's not gonna end Mr. Beast's career.

• 3:42Speaker 02

  Bring back who Mr. Beast and rap. The meme is dead and I can't rap.

• 3:46Speaker 04

  Okay, this next one, it's very familiar to everyone, like, everyone's seen it, and you've said, um, you want 8.3 billion people in the world to hear this message.

• 3:55Speaker 05

  I know one day I'm gonna be somebody, and you'll know what I...

• 3:58Speaker 03

  Please look at my face. You're somebody now. Do you understand?

• 4:03Speaker 05

  Yeah.

• 4:03Speaker 03

  That's the game. I was somebody long before people knew who I was, and I believed that. You're somebody now, Latisha.

• 4:12Speaker 05

  Thank you.

• 4:12Speaker 03

  You're welcome. What's your name?

• 4:14Speaker 05

  I'm Latisha. I've been a really big fan. I'm so obsessed, so glad I got to see you.

• 4:20Speaker 03

  Well, most hit there for you.

• 4:21Speaker 05

  When you were talking about all the stuff with the kids growing up, I was like, that's for sure me.

• 4:25Speaker 03

  And that's okay. It's okay that you were in a framework that was scared of losing. You just have to realize, it's okay to lose.

• 4:32Speaker 05

  I'm not gonna be afraid anymore, Gary.

• 4:33Speaker 03

  What's gonna happen if you lose? Who's gonna say what? You know how much regret you'll have if you don't? Whose opinion are you most worried about?

• 4:39Speaker 05

  I think just what the world thinks.

• 4:40Speaker 03

  Yeah, but the world doesn't fucking exist. It's blank. You're so young. Don't listen to the world. You're young.

• 4:47Speaker 05

  I'm just so touched. Thank you so much.

• 4:48Speaker 03

  You're welcome. I mean, that's the video, right? Like, you know, what do I think about that video? I think that that's me in my perfect element. That's what I'm doing. You guys know this. I've done this to you, some of you. Like, this is who I am in real life, and this is what's great about filming everything. Like, sometimes you catch it. Like, I think the reason the world reacted to it is, obviously, like, it's just a message that fucking matters, but I also think the authenticity of both of us in that moment is just so fucking 11 out of 10, right? Like, she's just like, in her very authentic, vulnerable, raw self, and I'm, like, in that most me of, like, that is, that is me

• 5:30Speaker 03

  when I am not being seen by the world. For everyone, I was that when I was seven years old, for my homies around the neighborhood and my sister, and like, that is my belief system. That is my truth, and it is a story and a message that everybody needs to understand, and it really fucking matters. Like, like, until you have actual self-love and some level of confidence in yourself, you know, until that happens, you have absolutely no shot of achieving anything. Your foundation is not strong enough. And so, um, I love that I was able to give that to her, and the fact that her and I teamed up in a piece of content that is gonna allow it to be given to others, that is why I'm obsessed with 8.3 billion people on earth seeing that video,

• 6:15Speaker 03

  because I'm aware, because of the trillions of emails I've already gotten and DMs, that video is helping people. The fucking video is helping people. Because, for some reason, you fucking fuckers still don't believe you're somebody now. I don't know why, but you are, I promise. By what standards are you not? What, you don't have the most money in the world? You're not the prettiest in the world? Like, like, come on. You're fucking keeping score the wrong way.

• 6:43Speaker 04

  So in context for this one, this is, you know the movie Obsession? And recently, in Hollywood, uh, Halloween Horror Night, they had, like, Nikki from Obsession doing like this brand activation, so kind of asking, um, how can brands activate at, in real-life events with their own IP in new and unique ways? So just gonna show you the video.

• 7:22Speaker 03

  Listen, anytime you can use the stars of popular shows or movies or athletes, there's always something there. What I like about this is, they've added a utilitarian aspect to it, right? The fact that there's also a gamification aspect to it, a surprising delight, um, of value, and just like, it's very cool for those people just to see her out and about, but then she's also handing out something of value, like, that's just, that's value on value on value. And I think a lot of times, you know, I can speak for myself, the reason certain things have worked for me is I'm trying to provide value.

• 7:56Speaker 03

  And, um, that is clearly an execution that brought people value, and that's why it's working. And obviously, you know this, I'm obsessed with analog and experiential events. They go execute that. That's good. It's value on value. But then it's also being filmed, and now we're sitting here, and we're analyzing it, and we're making content around it, and we have a big platform, and that's gonna be extra attention, not to mention all the trillions of views that's getting naturally from all the different channels and different people that picked it up on, and so, it's, um, that's good work.

• 8:26Speaker 04

  So, uh, quick context on this one. This is from Facebook, and there was a comment who said, and this is a question, someone asked, isn't complaining, uh, fighting to be happy? So just keeping that in mind.

• 8:37Speaker 03

  Correct me if I'm wrong, everyone, like, there's a reason we've defined complaining and created a word called complaining, which I think is different than constructive criticism, which I think is different than if it's fighting for happiness. No, I don't think dwelling and complaining and crying about shit is a productive manner of fixing your situation. No, I don't think it makes you happier. I actually think it makes you sadder. If you're using the word complaining. If your brain took the word complaining and you converted it in your brain to, um,

• 9:15Speaker 03

  strategic solution work, then, okay, then I'm on board. Like, you know, if you converted it to a word like productive analyzation to not repeat thing that bothers me, hell yeah. But no, I would like to think all of you on screen and everybody watching this video realizes complaining is rolling in your mud. No, I, in my, you know, I'm 50 years old. In my 50 years, 45 that I can remember, every time a family member and a close friend was complaining, they were not looking for a solution. They were looking for me supporting their entitlement. That's how I define complaining, but I might be wrong.

• 10:00Speaker 03

  But I think it's, I think, I think, I love the idea of trying to find happiness. That's predicated on your actions. When you're focused on your actions, you're not complaining. Complaining is something you're doing with others. When you're strategizing in your head to find a solution, that's you with you. When you're complaining, you're looking for an outlet of somebody cosigning your bitching.

• 10:31Speaker 03

  Thanks, team.

• 10:33Speaker 02

  Thank you.

• 10:34Speaker 03

  Hey everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention, and, uh, thanks for being part of this journey. See you later.