AI + Social Media = The Biggest Opportunity of Our Lifetime

Today's episode of the GaryVee Audio experience is a throwback to a keynote Q&A with Andrew Cordle ‪ where I discuss the massive impact AI will have on our world. We talk about why your personal brand is the ultimate funnel, the rapid decline of Google search, and why posting content consistently is one of the most important skills you can build for your business. I also get into why you shouldn't just post about one niche, how your smart fridge will order its own groceries in the future, and my best advice on parenting in this new era. Hope you enjoy!

• 0:00Speaker 00

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.

• 0:29Speaker 01

  You might have got motivated by me today, decided to make your first TikTok tonight in your hotel room or on the way home, and your video might get more views than me. That is a level of meritocracy that is insane. That is the biggest opportunity in the world. There are hundreds of examples a week of somebody posting something about their business or a product in their business on TikTok that sells out at a scale that all their best practices in A B testing, CAC, LTV, ROAS, conversion, performance, marketing couldn't do on its best day. For free. This is the Gary Vee Audio Experience.

• 1:07Speaker 02

  I'm curious on what your thoughts are in integrating AI when it comes down to building a personal brand as well as using social media marketing. How is it going to help us? How is it going to hinder us, especially with the current trust recession that we're noticing on social media with online selling?

• 1:23Speaker 01

  It's going to impact it at the highest level. AI is going to impact every one of you professionally and personally the same way the internet did in 1997, 8, 9, when it started. It is the single biggest technology shift of the last 30 years. And the way it's going to change is monumental. There's so many things to this. First, for our day to day workflow, what used to cost 30 or 40 people to do something and cost millions of dollars will now be done better for $9.99 a month. That's real life. It's going to allow people who already have personal brand to scale and get more market share.

• 2:07Speaker 01

  It's going to allow people that have no personal brand catch up to people like us, like that, if they know what they're doing. So, you know, I think that, here's how I think about AI for everyone in this room. Similar to what I just talked about with social, you cannot put your head in the sand on this one. You must spend 50 to 100 hours of homework. Downloading stuff, playing with stuff, reading stuff, listening to podcasts. Again, what gets me motivated and baffled is a room like this that is at this level, again, I bring up a Sunday, June 1st. You're here to have that level of discipline, to have that level of ambition, to have that

• 2:52Speaker 01

  level of grit, but to then be lazy and not put in the 100 hours of homework over the next six months to learn AI baffles me every time. But not really, because I know some people like doing certain stuff more than other stuff, right? Some stuff you love doing, some stuff you hate doing. I get it. I was a DNF student. I know what it means to not like to do stuff. So, you know, I think it's going to change absolutely everything. I don't think people here understand how big of a shift this is, me included, and I've spent thousands of hours trying to study this. This is big stuff.

• 3:26Speaker 03

  Could you give us an example of how you see it like changing? You say it's gonna change, I agree with you, but...

• 3:32Speaker 01

  I just asked everybody to post twice a day on seven platforms. I'm gonna post 4,000 times a day using AI. How about that?

• 3:41Speaker 03

  Point taken.

• 3:42Speaker 01

  And it's gonna cost me the same amount of money, because it's gonna be five people using AI to do the work of what used to cost me 100 people to do it. I couldn't do 4,000 pieces of content because I couldn't afford the manpower to do it. Now I will. You might be noticing I'm using, I use history a lot to predict the future. I was a really poor student, as I just mentioned, but I used to get As and Bs in history and I never understood why. It was kind of always like weird to me even. I'm like, I mean, I knew I was interested in it and I listened and that was enough to get an A or a B in every other class I didn't listen. I was just trying to sell shit.

• 4:21Speaker 01

  Pero ahora realmente entiendo por qué la historia era tan importante para mí. Subconsciamente, como niño, sabía dónde iba y sabía que necesitaba usar la historia para predecir el futuro.

• 4:31Speaker 01

  No puedes imaginar lo grande que es todo esto, ¿verdad? No puedes imaginar lo grande que va a cambiar nuestro mundo. La historia. ¿Entiendes que la video...? Como... La video no existía por tanto tiempo. Como... La video es una nueva invención. Solo quiero que... Como el suelo, todo el mundo. La película de movimiento, la video. Solo tiene 100 años. O tal vez un poco más. Esto es nuevo. En la historia del mundo, la prueba de la video es nueva. Todos hemos vivido una vida en la que la prueba de la video es el juez y el jurado de la verdad en nuestra sociedad. ¿Sí? Como...

• 5:15Speaker 01

  Yo, como adolescente, vi a Rodney King en Los Ángeles y cambió el curso de la manera en que veía el mundo. Tenía que ver la prueba de la video. JFK fue asesinado. Prueba de la video. Como... Prueba de la video, ¿verdad? ¿Entiendes?

• 5:31Speaker 01

  Así que, bendiga a ti, hermano. Así que durante cien años más, la video, no la Corte Suprema, no Rusia, China, América, la video ha sido el juez y el jurado de nuestra sociedad. Porque podemos creerlo. En diez años, nadie en esta conferencia creerá una sola video que vean debido a la AI. Hay videos de mí ahora mismo en línea diciendo cosas que nunca dije. No tendrías idea de que no lo dije.

• 6:01Speaker 01

  Esto es un cambio profundo. Se llama deepfake video. Estoy seguro de que algunos de ustedes han oído ese término. Esto es por lo que soy egoísta con la blockchain, que ahora mismo pensamos para NFTs o Bitcoin. Pero la blockchain es un servidor descentralizado, un leger de la verdad. Ya he empezado a poner todos mis videos en la blockchain de mi portafolio personal y dirección. Así que en el futuro, cuando veas una video en línea, creo que habrá tecnología que crea validación entre la blockchain y Internet de la verdad. Hay mucho que viene, amigos.

• 6:40Speaker 04

  I have a 20 and a 23-year-old, a boy-girl, but the point I'm making is, they seem to be very engaged in what you're talking about. Like, I can watch them, and they're in it, right? They know it. But it may not be the fit, right? For them to be doing what you're telling us to do.

• 7:00Speaker 01

  Yeah, just because a kid is 18 to 25, doesn't mean that they should be in social media marketing, just because they grew up with it and understand it. Like, we grew up with a lot of things that we shouldn't have made careers out of. Our generation, and definitely the generation above us, just decided in the last 10 years, like, "Oh, I have a 19-year-old niece. She should be the head of social media."

• 7:21Speaker 04

  Right, yeah. That's what I'm struggling with, is like, they're finding their way in it, you know? We're pushing it on them, that's probably not the best thing to do, but... But the reason is because I feel like they know it. They know what to put out, they know...

• 7:35Speaker 01

  No, they don't know it as much as you think, brother. They know how to use it to, like, watch the stuff they want. They know how to use it to, like, hook up and have a booty call.

• 7:44Speaker 04

  I hope not. I hope not.

• 7:48Speaker 04

  Hey, listen. I'm not gonna believe that, okay? I don't want to think about that.

• 7:54Speaker 01

  Bro, your daughter's 20.

• 7:55Speaker 04

  Bro, stop.

• 8:00Speaker 01

  What were you doing when you were 20?

• 8:04Speaker 04

  Oh, please, no, not that.

• 8:07Speaker 01

  So, I would say that one of the great mistakes that entrepreneurs and small businesses are making is they just think every 20-year-old knows how to do social media marketing.

• 8:19Speaker 04

  Right.

• 8:20Speaker 01

  This is one of the hardest skills in the world. Truly, it's hard. I just want everybody to know. VaynerMedia, the company I run, which I started 14 years ago, we've gone from zero to $350 million a year in revenue. We're the best at it. And when I tell you, like, "It's hard", I have to spend a year or two training people on it, who are either kids, or people that have been in Madison Avenue marketing for 20 years. Neither of them actually know it. The only people in my company that know it have been at the company for a decade. It's hard.

• 8:58Speaker 04

  So then, the main piece of this question then comes to you with this, right? So it's... ¿Cómo encuentras a esas personas? ¿Qué es la ad que necesito poner?

• 9:11Speaker 01

  Lo tengo.

• 9:12Speaker 04

  Para encontrar a esas personas que necesitamos.

• 9:14Speaker 01

  Estoy arriba porque estoy emocionado. Déjame explicar esto. Esto va a ser importante. Si estamos hablando de esto, si estás motivado a ver otro o un mirar más profundo en las redes sociales. Buenas noticias. Fue muy difícil responder esa pregunta hace tres años. Me la han preguntado un millón de veces. Ahora es mucho más fácil. Déjame explicarlo. Las redes sociales cambiaron hace cuatro años. Hace tres años. Siempre era conseguir tantos seguidores como pudieras. Y luego cuando publicabas muchos de ellos, un buen porcentaje de ellos los vería. Funcionaba como marketing de correo electrónico. ¿Verdad? Construir tantos seguidores como sea posible. Cuando tenía seis millones de seguidores en Instagram hace cuatro o cinco años, sabía cuántas personas verían cada vez. Siempre estaría entre 700.000 y 1.000.000.

• 9:57Speaker 01

  Era como un marketing de correo electrónico. Luego TikTok apareció. ¿Cuántas personas me han seguido en 2018, 2017, 2019? Cuando gritaba por TikTok, levanten las manos. Levárselas alto. La mayoría de ustedes se arrepentirán de no haber estado todo en el juego cuando gritaba por eso. Cuando gritaba por eso, lo que reconoció fue algo que vi en algo llamado Tumblr en 2009. ¿Cuántas personas recuerdan Tumblr? Tumblr hizo algo diferente, es por eso que me invité. No hizo redes sociales, hizo interés. No se trataba de quién te seguí. Se trataba de lo que estabas interesado. Mi tesis en 2009, que funcionó, porque era un poco mayor entonces. Era 34, yo era 22.

• 10:42Speaker 01

  Ya vivía que algunos de mis amigos de secundaria y universidad ya no estaban tan cerca de mí a 34. No porque les guste menos, pero creo que los jóvenes, lo que los orgullosos te dirán en esta sala es: Tener un interés común es lo que mantiene las amistades. Mis amigos hoy, que vienen de secundaria y universidad, simplemente son fans de Jets y Knicks y de trading cards. Porque hemos estado interesados en eso, hemos estado amigos. Mis otros amigos que estaban interesados en cosas diferentes, tengo menos conexión porque no tenemos el mismo interés. Siempre he pensado que el interés era lo más importante. La razón por la que estoy tan emocionado con los padres que recogen con sus hijas y son amigos, genuinamente creo que tendrán mejores relaciones con sus hijas en sus veintes, treinta, cuarenta y cincuenta años,

• 11:27Speaker 01

  porque tenían un vaso de cinco años en el que recogían algo juntos todos los días. Los intereses comunes importan.

• 11:35Speaker 01

  Anyway, what has happened was the interest graph always was more interesting to me than the social graph. In fact, I would argue we don't live in social media anymore, we live in interest media. You guys all know this, because when you open your phone and go to TikTok and Instagram now, it's not showing you content from people that you follow, it's showing you content of the thing you're currently into. This is why when the politics thing comes up, I always laugh. Facebook and Instagram and TikTok didn't make you political. You were political, you're being exposed by the algorithm, not changed by the algorithm. My friends, you're the algorithm. Let me tell you how I can prove that to you.

• 12:19Speaker 01

  If tonight you go home and you're like, "Yeah, too much politics and it's all negativity", if you literally go home tonight and go to Instagram, Facebook, Twitter, or TikTok, and you type in the search "positivity and happiness", and all the results, if you like and follow and share and leave a comment on 100 posts, when you open up your app the next day, your algorithm will look different. If you open my algorithm right now, it is trading cards, sunshine, kittens, happiness, and the New York Jets and Knicks. There's no fucking politics this, politics that. The algorithm exposed you, it didn't change you. We live in the...

• 13:02Speaker 01

  So, to answer my question long-winded, we are now in the interest media world. What does that mean to everyone here? Something that's gonna motivate the crap out of you. I have 15 million followers on TikTok. When I go to the airport right now, if I make a piece of content, it will be judged on the content, not on how many followers I have. You might have got motivated by me today, decided to make your first TikTok tonight in your hotel room or on the way home, and your video might get more views than me. That is a level of meritocracy that is insane. That is the biggest opportunity in the world. There are countless, and I mean hundreds of examples a week,

• 13:44Speaker 01

  of somebody posting something about their business or a product in their business on TikTok that sells out at a scale that all their best practices in A/B testing, CAC, LTV, ROAS, conversion, performance, marketing couldn't do on its best day. For free.

• 14:03Speaker 01

  Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast, that's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. This is a huge deal that will go away when we go to glasses, because the whole game will get reset, because this will no longer be the primary device in six to seven years, and everything will change. And so for the next half decade, I need you to go all in on this. How do you find someone? Here's the way. I used to not be able to really be able to tell you how to find something. First, you yourselves have to do it. You can't judge something you don't know.

• 14:42Speaker 01

  First, begrudgingly, for many of you, you will have to post on these platforms to get context. But the way you judge everyone now in marketing of social is the following. How many views does their picture and video get for you? Because everything is merit based on the content. Got it? If I made a piece of content for your business, it would get more views than everybody else in here, because I know how to make the thumbnail, the first three seconds. I will do better. It won't be luck. Not using Gary Vee or promoting it. I would just know what to make better than everyone here. You guys can all put in the 25 to 50 hours of work to get better at that. Once you do it a little bit, you have a little bit of a baseline.

• 15:25Speaker 01

  You now know that when you post, you get 100 views organically. So when you hire someone and they get 40,000 per post, you're like, "Good." Or when you give it to your daughter and she gets 80 views, you're like, "Fuck, he was right."

• 15:38Speaker 01

  Because the daughter in that scenario doesn't know the business.

• 15:42Speaker 01

  I can teach all of you the thumbnail, the first three seconds of the video, the copy. That's the game.

• 15:48Speaker 00

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.

• 16:18Speaker 05

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• 16:53Speaker 06

  With the niche plumbing service that we have, going what you said with Google AdWords, what data or suggestions would you have going over to LinkedIn Ads or Nextdoor?

• 17:05Speaker 01

  The ads are going to get dramatically more expensive. It's not like people are going to not use Google. It's just that so many less people are going to use Google, thus driving up the price because you and your competitors are going to have to pay more to get to the levels of results that you wanted. Bless you. I think one thing that all of you should start searching and learning is chat, AI chatbots and AI agent optimization. Right? So for example, I'll just do it in real time right now.

• 17:40Speaker 01

  I don't know how many of you use voice. This is how I like doing my ChatGPT queries. I find my voice being easier than just typing it out.

• 17:48Speaker 01

  Hey, I'm in Orlando and I'm just about to finish up this talk and I have 15 minutes before I have to leave for the airport and I'm super into chicken wings. What's the best chicken wing place from, where are we, the Hilton? At the Hilton in Orlando. Thank you. All right, so what I just did on ChatGPT was do a query, right? That would be something that I would normally search in either Postmates or Uber Eats or Google. This is now giving me answers to it. Okay, you're an Orlando international. So the first result is a Wingstop, then a Buffalo Wild Wings. Now I'll go, I don't like these because they're more national chains. Can you give me a local spot?

• 18:33Speaker 01

  So Wingstop and Buffalo Wow Wings is already showing up here, first results, right, on organic search in a chat environment. Now, that Wingspot, Flyers Wings and Grill, Greg's Place Wings, came up first, second, and third. Google is just moving to these things. Learning how to win the SCO, not the SCM, Search Engine Optimization, that's the organic results, not the ads, is what you need to start figuring out now. I'm sure they're gonna have an ad product as well, and then you'll be able to pay there, but that hasn't evolved yet, but that would be the answer, brother.

• 19:16Speaker 03

  Can you, because not everybody was here that one time that you talked about AI piece, the one that was fascinating to me was when you were saying, because a lot of people here have personal brands and part of their business, you know? And you were saying how in the very near future, if you don't have that, and this is why shooting that content in these next five years is so freaking important, is because in the future, you know, when someone talks, and when I say future, I don't mean in 40 years, like you're talking next couple of years, you were saying like they're gonna, they might say to AI when they get home, "Hey, where to be pizza tonight?" And that's where if they don't have a brand and no one knows their pizza company, they're screwed, because they're just gonna pull their own.

• 19:54Speaker 01

  The only thing that's left, a decade from today in business, is brand.

• 20:03Speaker 03

  The only thing that's left will be brand?

• 20:05Speaker 01

  That's right, because everything else is gonna get commoditized and eat or me or eat or, like these bots and agents are gonna make the decisions for us. So the only way you'll stop a bot from ordering wherever they want to order the chicken wings from, or whoever they want to use for real estate, or whatever you want to buy, the only way that you're gonna be able to sell stuff is I, the human, is gonna say, "No, no, I prefer Domino's over Pizza Hut, so I'm gonna set my preferences." Otherwise, everything's gonna naturally happen, and all the toll booths, OpenAI, Amazon, Apple, Google, they're gonna own all the money. They're gonna send it wherever the fuck they want, including creating competitive businesses to us to send it to.

• 20:48Speaker 03

  Because they'll control what...

• 20:49Speaker 01

  Everything's gonna become voice. Right now, people don't get it. Everything will become voice. You're gonna walk into your kitchen, and you're gonna be like, "Hey Alexa," or "Hey Google," or "Hey OpenAI," or whoever's won the game. "Hey Alexa, I need, you know, pizza tonight." And they're just gonna do whatever the fuck they want, because they're gonna know your preferences. They already know you like mushrooms and peppers. And so, it's going to be very important to build a brand even more, because you're not gonna just show up on Google, or like, things will become passive in AI.

• 21:22Speaker 03

  So it would be like saying, if, go to this, it would be like saying, if someone wanted to learn about self-directed, is what we do, right? If they don't know, uh, if they don't say, "Tell me what Andrew says about self-directed investing."

• 21:35Speaker 01

  Let me make it even clearer. Let's say someone hears in plumbing.

• 21:39Speaker 03

  Okay.

• 21:40Speaker 01

  You know, I'm going, something breaks. I go to my phone and try to figure out the plumber I'm going to use. When, now, when my house is fully activated, I'm gonna be like, "Alexa, Google, I need a plumber." That's all I'm gonna say. "I need a plumber." Now, if, if you've been pounding me with content, and you're Greg the Plumber, I might say Greg the Plumber. Or when I set up the system, I may put in Greg the Plumber is the default. But that's even not taking it too far. I'm not even gonna do that. When the fucking faucet breaks, it's gonna be all Internet of Things. It's just, the faucet's gonna order the plumber.

• 22:17Speaker 01

  You understand?

• 22:18Speaker 03

  No.

• 22:19Speaker 01

  Okay.

• 22:21Speaker 01

  Everything in our world, everything in our world will be AI and Internet-enabled. It's all smart. You have things like this in your home now, that are smart. So your fridge is gonna be smart. The fridge is gonna know it's broken before you know it's broken. The fridge is gonna call the fridge fixer.

• 22:39Speaker 03

  Will the fridge order, like, food too? Like, inside, like, if it's missing, you know?

• 22:42Speaker 01

  That's exactly what it's gonna do. The reason the fridge is such a big business is when you're constantly drinking coconut water, and you're down, and the fridge knows that you drink two a day, and you're down to four, and they know it's a one-day delivery, the fridge is gonna order the coconut water for you.

• 22:59Speaker 03

  Wow.

• 23:01Speaker 01

  Everything is gonna be passive.

• 23:06Speaker 03

  I don't know if you should clap or not, everybody's confused. They're like...

• 23:09Speaker 01

  No, no. No, no, it's... I'm gonna say this, nice and slow. If your great-great-grandparents walked in here right now, if we had new technology and we could put a drop of water at their tombstone and they could become alive and come outside, and they would come, and you're like, "Oh my god, great-great-great-grandpappy Gertrude, how are you?" They would look around for 24 hours and be like, "What the fuck is this?"

• 23:37Speaker 01

  This is how it goes, friends. This is how it goes. And none of us... Technology is undefeated, you know that, right? We don't... Technology doesn't care about your feelings, or how you think it should be. And why would we have the audacity... My question to all of you is, why do you have the audacity to think your opinion on how the world should be is the way the world should be? Amen is right. And so, this is coming. In fact, this is here. I'm not in the business of predicting. Then I could be wrong. This is here now. And so, this is coming, it's real. And so, I keep telling you, if you think your little kid on an iPad is fucking crazy now, just watch.

• 24:22Speaker 07

  So I have a question about funnels.

• 24:25Speaker 01

  About what?

• 24:26Speaker 07

  Funnels.

• 24:26Speaker 01

  Funnels. Funnels, sure.

• 24:27Speaker 07

  So I use GoHighLevel.

• 24:29Speaker 01

  Yep.

• 24:29Speaker 07

  I'm building a funnel right now. What would you suggest? I know I'm asking a very generic question. If I need to go specific, just let me know.

• 24:37Speaker 01

  I will, I'll go back and forth with you. So what do you want people to do?

• 24:40Speaker 07

  Well, what do I need to know to build...

• 24:42Speaker 01

  Before that, what are we selling? What do you want people to do?

• 24:45Speaker 07

  The funnel is about a DSCR loan campaign. Do you know what DSCR is?

• 24:50Speaker 01

  I don't, tell me.

• 24:51Speaker 03

  Investor loans.

• 24:52Speaker 01

  What's that?

• 24:52Speaker 03

  Investor loans, like rental properties.

• 24:54Speaker 01

  Okay, understood.

• 24:54Speaker 07

  It's an investor loan for private money.

• 24:57Speaker 01

  One TikTok of you talking about this can get you more leads than arbitraging Google at scale.

• 25:04Speaker 07

  Okay.

• 25:05Speaker 01

  So here's what I would say. There's tons of people that talk about funnels and how you create, you know, landing pages and run ads on all the platforms between Google and Facebook. And there's probably tremendous amounts of very distinct, good, best practices of the moment. Funnel arbitrage, I see it all over the web. There's a million places you can go. What I'm telling you is that... We are in the predawn of humans not using these platforms for that decision making. I need you to be known.

• 25:39Speaker 01

  The ultimate funnel is a personal brand. Oh shit, that was good.

• 25:46Speaker 03

  That was me.

• 25:49Speaker 01

  I noticed that not everybody... I thought when I was going for the slap, everybody would be like, "Oh, let me say it slow again." The ultimate funnel is a personal brand.

• 25:58Speaker 03

  Wow, that's a good one.

• 26:01Speaker 01

  Let me say it a different way. Kai Sennett, when he did Stream University and got a million people to sign up, didn't do it with fucking landing page URLs and Google AdWords.

• 26:14Speaker 01

  The ultimate funnel is a personal brand, and in the advancements of technology and AI chatbots and agents, it's going to matter 10 times more. You, darling, need to start making videos about what you know about this at scale on social.

• 26:33Speaker 01

  By the way, good news. While you do whatever your best practices is now, right, it's not "or," it's "and." You go do whatever the funnel people are telling you is best out there, you should do that. I'm not against it, but I'm telling you, the ultimate funnel is a personal brand.

• 26:55Speaker 07

  Thank you.

• 26:55Speaker 01

  And I predict that you will do the left side best funnel practices, and you'll get a certain amount of leads. And I predict here, if you take me serious, that within 24 months, you will have one post that is an organic social media post that outperforms everything you've ever done on the other side in funnels.

• 27:15Speaker 03

  Say that one again.

• 27:17Speaker 01

  I predict that if you go all in on funnel best practices, right, websites, ads, all that game, that if you also go all in on doing seven posts a day, organically, from one, two, three videos you've made, going on podcasts, doing your own podcasts, making videos, talking about this, that just one social media post, organically, in a two-year window, will go viral and outperform in leads everything she does on the other side on funnels for two years.

• 27:51Speaker 01

  That is the story of the last 3 years, you know that, right, everyone? All of you know this because a lot of you have done the left side blocking and tackling and then some other fucker did a random post on social and crushed and you're like, "What the fuck?"

• 28:05Speaker 01

  Right?

• 28:05Speaker 03

  Yeah.

• 28:06Speaker 01

  Okay. Shit.

• 28:08Speaker 03

  Here, go... Go, uh, to even put the point more, uh, you know, we market Aspire, which is where everybody came from. We market, uh, brands. They saw a brand, they follow a brand, right? Whether it be you, Kevin Leary, Marcus Limonis is a brand. They follow a brand. We call it brand marketing.

• 28:25Speaker 01

  Yep.

• 28:26Speaker 03

  That's what all got you eventually to this room.

• 28:28Speaker 01

  And I would say that if you, and we've talked a lot about this, that if you guys added a much more serious concept of taking clips of all these characters at your events organically, that the one that goes viral that you then decide to put paid behind will outperform your best practicing A/B testing of putting me and David Doggins in a fucking picture.

• 28:49Speaker 03

  Yeah.

• 28:52Speaker 03

  There's a question on, you talk about personal brand, right? I think, I think maybe what some entrepreneurs struggle with, I think, I, I struggle with this one in the past was, like, she's, like, in her thing she's doing, DSR loans? Sometimes we, I think we think like, "Well, I don't want to make all these videos because I might not be doing these loans forever. I don't want to even make these content."

• 29:13Speaker 01

  I'm not selling wine.

• 29:19Speaker 01

  Like, for the people that don't know what the reference is, the first 5 years from 2006 to 2011, the only content I made, the only videos I made was me tasting wine.

• 29:28Speaker 01

  Some of you that have been following me for a long time have no idea that even happened. Shit changes. I don't know if we're gonna be live tomorrow. What the hell are we talking about in 7 years I might not be fucking selling DSR? Who gives a shit?

• 29:39Speaker 03

  So just wherever you go, change it.

• 29:42Speaker 01

  Yes.

• 29:43Speaker 03

  Go ahead, Mike.

• 29:44Speaker 04

  Hey Gary, this is Forrest Hamilton, Universal Coin Bullion. My wife and I have three young daughters. And a year ago, they were complaining about not having enough money, didn't want to do more chores to earn more money. I showed them your video on the eBay. And, you know, "Salt and Pepper Shaker Collector", right? And it was, it really blew their minds. And so they just started bringing me stuff. We started doing all kinds, I mean, each of them have made thousands and thousands of dollars every single month, just selling stuff we were gonna give away, or stuff we were gonna sell at a garage sale, or this or that. Now we've started going to garage sales, doing that, and they're loving it. But what's, what's phase two? Like, what's the next thing that I can put three young teenagers on beyond eBay?

• 30:28Speaker 04

  Because it's, it's blowing their minds up, but I want the next one.

• 30:31Speaker 01

  The next phase of, so, learning how to sell, buy and sell stuff on eBay is a remarkably important skill set. If you keep going on and wanting to be in business. Understanding supply and demand, understanding consumer behavior, understanding how to communicate through pictures and videos and words to create demand, understanding market dynamics. It's stunning, actually, how much value, if a child is destined to be entrepreneurial, or in business, or in marketing, how much of a training ground it is. The next step is twofold. It depends on where you want to go.

• 31:15Speaker 01

  The next frontier, no question, is live social shopping. TikTok Shop and whatnot. Now, I'm also a parent of a 15 and 12-year-old, where I have no interest, nor does my ex-wife, on our children being on the internet. And so thus rendering them to be on whatnot or TikTok Shop is not in the cards for them. The other place to deviate is...

• 31:41Speaker 01

  Garage sale and knickknacks are not scalable. Contemporary collectibles is. So whether it's trading cards, or lavubus, those little things that are going up, or things that they can buy at Claire's, blind bags. There are 50 to 100 Stanley water, you know, there are 50 to 100 things right now that you could buy at Target, Walmart, and other, Five Below and other stores, where they could buy 100 units, and they could buy it for $3, or $9, or $16, and sell it for 100% profit. That's taking them from one-off items, to something a little more scalable. One of those two paths is clearly the next chapter in this game,

• 32:26Speaker 01

  and that's what I think you should be thinking about. Like, teaching them that, right now, they can go to Marshalls, or TJ Maxx, or the Dollar Store,

• 32:35Speaker 01

  and then, once they get past that tier, after 3 or 4 years, you start going into actually producing, or buying stuff at scale. Learning retail is like uncomfortably good training for anything you do, and so, it's really cool, I'm happy for you, and like, and then finding something that's a common interest to collect. In fact, it's funny that you're bringing this up with having daughters. I have something called Be Friends, which is my Pokemon Marvel Disney, thank you. And I'm really excited about it, it's gonna probably be the next 50 years of my career. It's really the biggest thing I'm working on. And it started as NFTs, and it's one of the few projects that's doing very well, still in that world. But a month ago, trading cards came out, from TOPPS.

• 33:21Speaker 01

  And in Be Friends, a big part of what I'm trying to do is scale what I believe in, compassion, empathy, kindness, patience, but also accountability, tenacity, competitiveness. And the biggest feedback, brother, I've had in the last 30 days, is how many dads have found something to collect with their daughters? Because the characters match more to girls than, let's say, football cards, or things of that nature. So, I think, whether it's Be Friends or something else, finding something that's scalable, that you guys can collect, will take the relationship to the next level. It could be, again, little figurines, or things of that nature, but there's a lot to look through in that.

• 34:00Speaker 03

  I like that. Very cool. Thank you. My name is Haley, my mom and I actually do

• 34:05Speaker 05

  Sell on whatnot and so my question is we're having a hard time getting people from either Tik Tok or Instagram to whatnot we're having it's I'm finding it hard to like explain to get that jump from one social media platform to the other to the other to whatnot and back and so how do you find that you're

• 34:27Speaker 01

  What's your biggest what's your biggest platform?

• 34:29Speaker 05

  Tik Tok.

• 34:30Speaker 01

  How many followers are on there?

• 34:31Speaker 05

  Like 8,000.

• 34:33Speaker 01

  Have you considered doing Tik Tok shop?

• 34:36Speaker 05

  Yes, I'm it's the logistics piece of it that I'm trying to figure out and we do sometimes live stream our whatnot sales also on Tik Tok um but then Tik Tok gets mad because they're like we think you're selling something

• 34:50Speaker 03

  Yes, I'm aware.

• 34:51Speaker 05

  You're not doing it right.

• 34:52Speaker 01

  I mean, there's two things to this. One, if you're in this room, I think that you're in a place where you'll be able to afford running ads on social media to drive to your whatnot. Two, do you have email list?

• 35:09Speaker 05

  It's being built.

• 35:11Speaker 01

  Okay. Couple things to think about. I think that most people when they're building something new really lack patience. So I have 55 million followers on social. I have 300 people watching me live on whatnot and I'm ecstatic.

• 35:31Speaker 01

  So you you just you have 9,000 on Tik Tok?

• 35:36Speaker 05

  Yeah.

• 35:36Speaker 01

  Right? That ratio means if you have 18 people watching you, you're crushing it. It's a patience game, right? There's DMing. So let me tell you how I'm building my whatnot. Every single person that buys anything anytime I'm DMing them on whatnot. Anytime that people are even watching, I'm like literally DMing them like hi while I'm on the show so that I can continue a conversation with them later. And as far as social, you're probably not pushing often or hard enough. And I get why. You don't want to become spammy that everything that comes out of your mouth is just like watch me on whatnot, watch me on whatnot. The the reality is is if you're bringing them value, so what do you sell on whatnot?

• 36:20Speaker 05

  Women's.

• 36:21Speaker 01

  Women's contemporary clothing and accessories. Women's. Contemporary clothing and accessories. Great. If you go on Instagram and TikTok and be like, "This piece of clothing or contemporary, you know, this $500 item, I'm giving away for free as a giveaway on what night, this Tuesday night at 8:00 PM," I have a funny feeling you'll have more people show up. Right? So, there's a little bit of the promotion cycle and giving people a reason why, but I think it's patience, keep putting out the content, clipping moments from your whatnot show and putting them on other platforms. Are you posting on YouTube Shorts? No. What about Facebook? Yes. No, not well. What about, fair enough, no problem, what about Twitter X? No.

• 37:06Speaker 01

  Great. You need to be on all three of those platforms. I'm gonna say this real simple for all of you. I don't care if you do insurance, B2B, SaaS sales, or anything else. I do not think that people, and you know, we've, you know, how much this has impacted your career, I can't express enough to all of you how all of you need to be on all these platforms seriously. I believe being good at making content for the seven social networks and posting every day is more important in business than being able to balance your checkbook. Ding.

• 37:42Speaker 01

  I'm gonna say, this is very, this is potentially the most important moment of this time together. Everybody is underestimating how important it is to make pictures and videos on Facebook, Twitter, TikTok, Instagram, Snapchat, LinkedIn, Facebook proper, every day, all seven of them, multiple times a day. It is disproportionately the thing that can grow your business, and it is free.

• 38:17Speaker 01

  Of course you can run ads, but you can post organically. It is free. And when you do it, when you actually get good at it. Now, let's talk real serious here for a second. I could be sitting up here and saying, I think, oh bless you. I could be saying, I think all of you should become basketball players. Because I don't know if you've seen what's happened in the NBA, but salaries are going through the roof. And even if you're the 13th player and you never play once a day, you never play. You're just on the bench. You're making 15 million dollars a year. That's incredible, right? Then you would say, "That's nice Gary, but how the fuck do I become good at basketball?" I'm telling you that posting on social media at a very aggressive level,

• 39:00Speaker 01

  multiple times a day, on seven different platforms, is disproportionately the thing that will change your career. But I'm not naive, because I've been doing this for 15 years, that you have to actually be good at it. But I'm asking you, I'm basically saying something, let me say it a different way. Let me give you context. All of you should eat healthier and exercise every day. And you will live longer, it will be better. Your quality of life will be better. We can all agree that's right. We also know that the discipline and learning how to actually, you know, I've been through a 10-year health journey. Like, there's right ways to do an exercise and wrong ways to do an exercise. You have to get educated on eating. There's eating for calories and there's eating clean. There's a lot of variables.

• 39:45Speaker 01

  But I'm gonna say it nice and slow. Since you're sitting here on a Sunday, you are ambitious and hungry and winning. You're not sitting here on a Sunday after Memorial Day in the summer for fun. You're fucking hungry. I'm gonna say it nice and slow. Disproportionately, the biggest impact on your financial career is your ability to get remarkable at posting on seven platforms a day, multiple times a day.

• 40:18Speaker 03

  Can you give clarity, is that the same comment post on All7?

• 40:25Speaker 01

  If you go look at my stuff, which I would recommend you do, because you'll get a sense of what I'm doing, the video might be slightly different. A slightly first 3 seconds, or a little bit longer, a little shorter, depending on the platform. The copy is definitely different. Because if I'm posting on LinkedIn, I know how you're thinking versus the way you're thinking on TikTok. You're more casual when you're in your stream on TikTok, you're more business oriented when you're on LinkedIn. Yes, you could put the same video on All7, slightly different. At first, when you haven't committed the time to being good at it, or the resources to build a team to help you do it, or using AI, you will probably just post the same thing. As you get better and go up the game,

• 41:07Speaker 01

  but I cannot put enough of a nail in this coffin. The biggest mistake all of you are making is not taking this serious.

• 41:24Speaker 01

  And let me put a final flag on why. It's gonna go away. Everything goes away. The Yellow Pages were important to me when I first worked for my daddy's business. Then Yahoo and Google came along and became very much not important. Watch this. Please stand up, and don't be lazy on me. Please stand up if you... No, no, not yet. Very good, very good. I'm impressed. Let me just tell you why you stand up. Please stand up if you now use ChatGPT or Perplexity or AI instead of Google, where you used to use Google a year ago. Stand up. I want everybody to look around. And don't stand up because you feel left out and you feel weird, just... I want the real numbers.

• 42:04Speaker 03

  Holy shit.

• 42:05Speaker 01

  Yeah, I knew you were gonna be surprised. I need everybody to look around. Yeah. I'm telling you, this is important.

• 42:09Speaker 03

  I thought I was ahead of the game now.

• 42:12Speaker 01

  This crew is winning in business, but we would also argue not the demo of the crew that is most advanced in all technologies all the time. We're already here. Now, we can please sit. By show of hands, how many people here use Google AdWords for their business? Raise your hand. Raise it high. Actually, stand up. I want the visual. Stand up if you use Google AdWords. Now, we've got people standing if you use Google AdWords, me included. If Google AdWords is really important for your business, keep standing. If it's not really important, you can sit down. I'm one of those. Okay. Let's... Now, everyone who's standing should be shitting their pants.

• 42:58Speaker 01

  I'm serious. I'm doing this because I want you to win. Everybody who's standing, we are living through an insanely fast demise of Google AdWords. An insanely fast. You must understand immediately... And then you can say, "Thank you." And then if you're getting a lot of traffic from Google Natural Search, some of you have just been around for so long, you're on the first page results. Google Search is exactly where the Yellow Pages was in 1999, right now. We've got 24 months before this thing's in deep shit.

• 43:39Speaker 03

  I mean, I love you and I hate you, bro.

• 43:43Speaker 03

  Because it's so good, but then I gotta go redo so much shit. It's like so much work.

• 43:49Speaker 01

  Listen, I'm the one that's most pissed. I've been consistently ahead of shit for the last 15 years, 20 years. Every time I see a new thing, I swear to God... How many people here follow me pretty solidly? Raise your hands. You don't have to raise if you're not. So, all of you know, I'm like pretty... Especially if you've been following me for a while, like I'm on shit, right? I promise you, you might find this funny. You might think I like it. I hate it too. I'm pissed. I'm like, "Fuck, another thing?" Like... But here's the thing, we have no choice. What are you gonna do? Go out of business? Lose a real percentage of your business? And then the thing that I'm most worried about, especially for a crew like this, you're not seeing how much more you can make. Too many of you are like, "No, no, Gary, you don't get it. I'm good. I haven't even done social,

• 44:33Speaker 01

  and I'm doing 13 million a year." I'm like, "What about 100 million?"

• 44:39Speaker 01

  The thing that's fucking up almost everyone in this room is not that you're about to be dead or you're losing or declining, it's that you don't see how much upside you're leaving on the table. You can speak to that. That's the young man I met when I met you first. I'm like, this fucking dude has no clue how much he's leaving. And you've started to reform, and can you please educate your friends here? What the fuck is happening?

• 45:01Speaker 03

  I tried.

• 45:04Speaker 03

  Why, why do you say that in the next 24 months? What do you see the next 24 months?

• 45:10Speaker 01

  What I'm seeing is a bunch of fucking 40 and 50 year olds just stood up and are using fucking ChatGPT versus Google.

• 45:23Speaker 01

  And here's the other thing. We're not going backwards. This is the thing that everyone like gets caught on. We're not going backwards, friends. Do you know how many people that grew up in the 30s and 40s thought the 80s and 90s was fucked up?

• 45:38Speaker 01

  We're not going backwards. You playing Pac-Man at your fucking pool club? There was some 60 year old being like, that's crazy. We used to play stickball in the streets in Brooklyn. These kids are ruined.

• 45:54Speaker 01

  That's life, friends. That's life.

• 45:56Speaker 04

  I'm a videographer. I love creating content, love shooting video, been doing it for 10 years. And I heard you say a few times, post on everything all the time.

• 46:05Speaker 01

  Yep.

• 46:05Speaker 04

  What advice would you give to the solo entrepreneur who doesn't have the resources necessarily to hire a team? To build a system to be able to do that consistently?

• 46:14Speaker 01

  The good news is this is where AI is coming, in a real way. And good news, the platforms are gonna do it for us. One of the reasons I haven't been recommending things, it is my belief that we will be uploading our videos to Meta and it'll be doing the AI editing for us, because they know the distribution. And that will be replicated on the other platforms. So what I would say to you is a couple of things. Literally, you have ChatGPT on your... Beautiful. Literally, like I do, whether you type it or record. Say you're a solopreneur, videographer, and you need to post on all seven. Like, literally, I do not believe that people know how to use AI yet. Just like we all had to learn how to use a search engine. I remember my first searches were like, "wine", "enter". You know, you didn't know how to use it.

• 46:59Speaker 01

  You literally need to ask the most detailed version of this question that you're asking me to ChatGPT and say, "which 11 platforms and what process should I use?" It will outflank my answer on this, and that's what you should do. But, brother, there's something that ChatGPT may not say, which is the following. "How many hours a day do you work?" Don't bullshit me, Rob.

• 47:25Speaker 01

  I don't give a fuck. How many hours?

• 47:29Speaker 01

  10. I think in that 10, you have to allocate 1 hour a day to this, and you need to be more efficient with your 9

• 47:40Speaker 01

  to get 10 hours of work to 9. One of the biggest mistakes so many of you do in this room is you have 1-hour meetings for 30-minute meetings.

• 47:49Speaker 01

  Yeah.

• 47:52Speaker 01

  The 15-minute meeting will change your career. I am predominantly 15-minute meetings. I'm either 15 or 2 hours. The other mistake you make is you're doing an hour meeting for a 3-hour meeting. We all do it. I've got 5 full-time people and AI trying to analyze this for me all day long, and I still know I'm making mistakes every week. But I believe, brother, if you get better at your time management on your 10, start learning AI to make you even more effective, and you realize that there's just things that you're doing that could be 45 minutes instead of an hour, to then give you a full hour. Again, notice what I said earlier, Rob. I think this ability to post on these platforms

• 48:37Speaker 01

  is more important than knowing how to balance your checkbook. There's almost nothing you do as a solopreneur, videographer, that is more important than posting for an hour a day on 7 platforms. Because it will lead to all of your business acquisition and retention, all of it. You see where I'm going, brother? You're welcome, my man.

• 49:00Speaker 03

  Can I ask you a question, Gary?

• 49:01Speaker 01

  Yeah.

• 49:02Speaker 03

  My team started playing with, uh, where they, uh, you know, it's AI and they, it's me and they, they, it shoots its own video and it's a, it's an AI video of me talking and I started seeing them. What do you think about when they're making content using the, the AI video of yourself?

• 49:18Speaker 01

  That's exactly what's gonna happen.

• 49:19Speaker 03

  Should we be doing that now?

• 49:21Speaker 01

  The technology is like probably a year or two away.

• 49:23Speaker 03

  Yeah, it's a little bit slow.

• 49:24Speaker 01

  But like, the way you're gonna make videos is by, I'm, the way I'm gonna make videos in 24 months is record, okay, I want a video of me in the snow, wearing a red cap, drinking hot cocoa, with a backdrop that looks like Jackson, Missouri. And I wanna say the following things. And I wanted, I want my face to be a little more tan, like I came from the Bahamas. And I wanna have a little bit of a look of being concerned while I'm talking to everybody about the advancement of AI robots. Enter, video made.

• 49:56Speaker 03

  That's where it's headed.

• 49:57Speaker 01

  100%.

• 50:00Speaker 01

  It's here now.

• 50:02Speaker 05

  I wanted to ask you because we're, obviously we're talking about developing a personal brand and for some of us that are very multifaceted, where we're constantly seeing that there is a true advantage to being very specialized and being very consistent with the type of content that you're putting out and making sure that it's very consistent. How would you recommend that somebody that wants to put out different types of content that's very multifaceted, do this in an effective way? And is it worth it even, or should you just stay specialized?

• 50:35Speaker 01

  I'm not, I'm...

• 50:36Speaker 05

  Yeah, you're, you're very, yeah.

• 50:38Speaker 01

  I'm all over the place. My next post might be me garage sailing, the next one might be me in a business meeting, the next one might be about trading cards, the next one might be about AI. Like, I'm the person you're talking about.

• 50:49Speaker 05

  Yeah, I know.

• 50:49Speaker 01

  The content finds the audience.

• 50:52Speaker 05

  Okay.

• 50:53Speaker 01

  Let me, let me really, how many people are making content and are kinda in it? Raise your hands. I need you to all appease me and do me a favor. I want you to make five videos next week that are completely and utterly random, that gives an insight to who you are as a human, not a businessperson. I want you to make a video that, I'll make pretend the video right now. I want you to make a video where you've got the camera and you're eating a bowl of Grape-Nut cereal. And you're eating it and you're like, "I love Grape-Nut cereal." I know most people don't, because it doesn't have any kind of real sugar or flavor, but I do, and here's why. And let me tell you the story of how my grandma made me, like, literally a personal video of something mundane. I want you to post it.

• 51:37Speaker 01

  Five of them in the next two weeks. You will learn so much. The biggest mistake most of you are making, and why you're not winning in social, is you're not mixing it up enough. Mmm. That part. Mmm. You guys know who know me that I like the Jets, and that I like wine, and that I like garage sailing. Like, you need multiple touchpoints. Not just this narrow thing that you're a lawyer.

• 52:07Speaker 05

  It's such a relief to hear you say that, because I'm constantly being told the opposite. Like, you know, you can't be all over the place with what you're posting.

• 52:15Speaker 01

  Who's telling you that?

• 52:16Speaker 05

  I mean, different people.

• 52:16Speaker 01

  Name them. No, no, no, no. But I'm going to a very important point. Who's telling you that? And I always say, judge the person that's giving you advice.

• 52:29Speaker 05

  I mean, people that are doing marketing will constantly tell you, "You want everything to be very consistent all the time."

• 52:34Speaker 01

  Are they doing marketing better than me?

• 52:36Speaker 05

  No.

• 52:42Speaker 01

  And by the way, here's a really big insight. I would argue that all of my happiness in life, let alone my professional success, I'm really gonna go for impact here, I want everybody to hear this. I would argue that my happiness in life, let alone my professional success, is predicated on the fact that I love the word "and", in a world where all of you love the word "or."

• 53:13Speaker 01

  So, so, many of you can become radically successful being incredibly narrow. You can also be successful if you go wide. The reason most people don't go wide, by the way darling, is most people aren't good enough to go wide. Ooh, now we're getting somewhere. Most people are not interesting, or have enough information to go wide.

• 53:40Speaker 03

  I don't know of a post I've seen you like talk about per se VaynerMedia. Like you were talking like, "Hey, follow me on VaynerMedia, sign up with this VaynerMedia", like, and I think of VaynerMedia, I think of your massive, like I think 2,500 employees, massive company of Vayner. I've never seen like, it's always just the shit you do on a more personal level.

• 54:01Speaker 01

  My, my purpose when I post is, why is this good for the people on the other side? The reason I've never posted fancy watches, or being on private planes, or hanging out with famous people, is I do not believe it brings anyone value.

• 54:18Speaker 03

  Oh shit.

• 54:22Speaker 03

  That, that's like against, you know, uh, 10,000, you know, 100 million in social media influencers, who rent planes that are not even in the air.

• 54:32Speaker 01

  I believe, I believe that what that normally does when it's posted is not inspire the way that people want to say. I think it's incredibly selfish by the person posting, and I think it triggers insecurities for the person that's consuming.

• 54:51Speaker 03

  Oh.

• 54:53Speaker 01

  I, I don't post about VaynerMedia much, because we service Fortune 500 companies. We service Pepsi and Chase Bank, and the biggest companies in the world. 99% of my audience are not in that place. I will post about Vayner a little bit more on LinkedIn. For the people that have followed me, you'll see a snippet in there. But I am obsessed to why this is good for them, not why this makes me feel good.

• 55:29Speaker 04

  I love that part about the, you think through from, you know, if you post that, you know, private jet shit, it can unlock an insecurity into them. Because social media has fucked up a lot of people, it's helped a lot of people, it has fucked up a lot of people.

• 55:42Speaker 01

  No, no, it's exposed everyone. Social media has exposed everyone. It's like money. My friends, money and fame has not changed one person in the history of time. It has exposed everyone. If you're a dickface, and you get money, fame, and power, you become a real dickface. And if you are lucky, like I am, that you were incredibly parented, and had the luck of circumstance of coming from little, and being taught to be nice to people, and have the best mom in the world that made you that way, when you got money, power, and fame, you became a better person.

• 56:28Speaker 04

  Okay, so I've got my two daughters here, they're 12 and 14, they're here with us.

• 56:36Speaker 04

  My biggest thing is to just be able to keep them constantly motivated, to stay, pay attention to things that you teach and what everybody, what we're learning here.

• 56:49Speaker 01

  How?

• 56:49Speaker 04

  Yeah, how? How do you, like, give a suggestion on?

• 56:52Speaker 01

  Yeah, I have a lot of thoughts on this. I think, um, look, first, how many people are parents? Raise your hands. All right, so, quite a bit. Look, I think first and foremost, one of the things that I most love talking about is parenting. I'm on the receiving end of somewhere in the ballpark of 10,000 to 20,000 direct messages a week from kids between 13 and 23. And we're analyzing that data with AI a lot. I used to do it by hand, that's how I built my career. So, I'm very passionate about this crew, especially because I grew up as a kid who was bad at school during the 80s and 90s, grew up in an immigrant family, like, I was parented

• 57:35Speaker 01

  different, I had different outcomes, and then I watched what that meant to my life versus what a lot of other people did that they thought was the right way of doing it.

• 57:45Speaker 01

  Cuando veo que hay tantas manos arriba, lo que más me emociona para hablar es el cuidado y lo que menos me interesa es decirle a alguien cómo cuidar a su hijo.

• 57:56Speaker 01

  Me encanta hablar en general, pero creo que todos tenemos mucho más contexto de quién es nuestro hijo. Así que creo que, en primer lugar, ambos son diferentes, aunque sean apenas dos años diferentes. Creo que la mejor cosa que cada padre puede hacer en esta sala es reverse engineer su hijo en realidad, no una tesis. Tienes que saber quién es tu hijo. Tienes que ver cómo evolucionan. Tienes que preocuparte por qué les importa, no por qué les gustaría que preocuparan. Creo que estos son marcos importantes. También creo que necesitamos ser pacientes y darles gracia. Si te interesa que estén constantemente motivados,

• 58:38Speaker 01

  hombre, mi amigo, estoy tan motivado, es aterrador, y he estado durante 50 años de mi vida, pero han habido capítulos en mi vida, recuerdo en los 28 y 29, donde estaba como, ¿fue realmente tan motivado ese año? ¿O fue un año de transición en mi vida personal que llevó a la forma en que me he movido? Tienes que asegurarte de darles gracia. No pueden ser motivados cada segundo, son 14 y 12. ¿Sabes lo que quiero decir? Hay un poco de eso. Así que creo que es saber cuándo poner la palma en la escala, saber cuándo deshacerlo. Para un grupo como este, que ha logrado mucho, estoy seguro de que mucha gente en esta sala es la primera generación que logra mucho en su familia, todos nos preocupamos por lo mismo, que es que llegamos desde pequeños,

• 59:21Speaker 01

  nos divertimos de los niños que tenían mucho porque los exclamamos, y ahora no queremos que nuestros hijos sean los que nos divertimos.

• 59:30Speaker 01

  Todos nos sentimos eso, quienes han pasado por ese viaje. Necesitamos ser cuidadosos en eso. Es muy fácil, en esa emoción, perder tu relación o el upside de tener una gran relación. Nuestros hijos son diferentes, tienen variables diferentes, hay cosas diferentes pasando. Pero creo que prestar atención a ellos y ver qué les hace dar ganas. Really matters. And then I think what you're doing now, and I see a lot of you are doing it. This is what a blessing. So many, like, the number one thing you can do for a kid is give them exposure. Right? Show them things. For a lot of them sitting in the room that I see right now. Today will be a day that changes the course of how they see it.

• 1:00:11Speaker 01

  For others, they may realize they're not that interested in business or marketing. And that's a wonderful thing. That may lead them to finding what they want. Or today at 14, they're not interested. And you're leaving deposits. And at 24, they might become interested in it and the deposit was left. So I think compassion, patience, and thoughtfulness is required. And I think most of all, and this is number one, and then we'll move on. You must parent your kid based on your kid, not based on what you think people think about your kid. The number one mistake that is happening is that a lot of you, and I mean this,

• 1:00:55Speaker 01

  actually care what people think about your kid's accomplishments. Their grades, their sports, their money making, whatever it is that makes you tick. When a child, this is back to 20,000 DMs a week. When a child can smell that you are making them do things because you want to show them off to your siblings, your neighbors, or your friends' parents versus pushing them based on what they like or what you believe in, you will lose them. Keep that in mind.

• 1:01:27Speaker 03

  This is, this is good.

• 1:01:33Speaker 03

  Do you want me to ask you a follow-up question to this? Because we, a lot of us here, right, we grew up in the 80s and 90s and so forth. And this is when it comes to child rearing, right? I just got my new baby. But how do you balance that? Like, because sometimes I think we struggle with, we don't want too much screen time. We don't want too much, you know.

• 1:01:51Speaker 01

  This is the least amount of screen time your kids will have in their entire lives.

• 1:01:56Speaker 01

  I just hope you all know that what you demonize as screen time today will seem unbelievably mundane in 20 years. We're not going backwards. Our kids are going to live in pods.

• 1:02:13Speaker 01

  VR, AR, AI. They're gonna interact with robots on a day-to-day basis the way we interact with pet animals. What, I promise you, and all of you who are 40, who's over 45 years old, raise your hands. All of you should know better. I'll tell you why. I'll tell, I'll tell you why. I'll tell you why you should know better. Because you remember when a beeper was crazy good technology.

• 1:02:41Speaker 01

  Now, look, I'm of your generation too. I know when kids in high school had beepers, we all thought they were narcs, you know, or drug dealers, but... But again, all of you should know better. You all remember having a razor phone or a BlackBerry, right? You remember pre-Myspace. If you were super nerdy, you knew what Friendster was unlikely, but you remember MySpace potentially. You know that over the last 20 years, things have evolved so much, so advanced. What do you think's gonna happen? It's just gonna start going backwards? This is the most lightweight integrating with screens and technology of the rest of your lives.

• 1:03:24Speaker 01

  You will, if you're so angry at screen time and technology, let me give you a preview. You will look back at today as the golden era and like the good times, cuz it's gonna get way fucking crazier. Thank you.

• 1:03:42Speaker 04

  Andrew, we got Back to Left.

• 1:03:43Speaker 03

  Larry's got it. Go ahead, Mike.

• 1:03:44Speaker 01

  And by the way, and by the way, I apologize. Back to what I said earlier. That is my macro. You can do whatever the hell you want with your kid. I love when people come up to me, they're like, "Gary, I know you talk about TikTok, but I, I hate it." And it, I hate that my kid's on it. I'm like, "So be a fucking parent and take it off their phone."

• 1:04:03Speaker 01

  This is the macro I'm talking about. You know your kid, you know what you want, but if you're delusional and you think it's gonna go back to us playing outside with our bikes, well, then you may guide your child wrong.

• 1:04:16Speaker 01

  So you need to know what's up, but whatever you do, that's your fucking business.

• 1:04:21Speaker 03

  Write that down.

• 1:04:25Speaker 07

  I'm building a business empire in a specific niche, senior living.

• 1:04:32Speaker 01

  Love it.

• 1:04:34Speaker 05

  We're the fastest growing in the state of Georgia.

• 1:04:39Speaker 01

  Amazing.

• 1:04:39Speaker 05

  We're the first black owned with multiple locations. But at this point, we still haven't figured out our marketing on all platforms yet.

• 1:04:49Speaker 01

  Let me give you one right away, because I've helped a couple of friends in senior living. This will crush, crush. If you market videos and pictures to 50 to 70 year olds on Facebook, within a five to 10 mile radius of your locations. Got it? I'm going, I just want to make sure you fully have it. Somebody on the team. I see him. 50 to 70, within 10 miles of the locations, with videos and pictures of why your place is good, the videos of it, whatever you have to say, you will crush, because that is the demo that is putting their parents into senior living. Got it?

• 1:05:32Speaker 01

  So you're targeting people of the age that are higher propensity, likelihood to be putting their parents into senior living, 50 to 70, and you're marketing to people that live within 10. In fact, you could probably go up to 25 miles, and you'll need to test. You'll do some 5, 10, 25, you'll see how the math works. You put your phone number in there, so that it's clickable in the copy. You will literally build a statue of me in your home.

• 1:06:02Speaker 01

  If you, if you do this at scale.

• 1:06:06Speaker 05

  Thank you.

• 1:06:06Speaker 01

  That is your marketing.

• 1:06:07Speaker 05

  Thank you.

• 1:06:41Speaker 04

  We own computer recycling business.

• 1:06:44Speaker 01

  Computer recycling?

• 1:06:45Speaker 04

  Yes, so we essentially manage, manage end of life of IT assets.

• 1:06:49Speaker 01

  That's cool.

• 1:06:50Speaker 04

  We so, we offer services to get the product, if you recycle or resell after that.

• 1:06:55Speaker 01

  That's cool.

• 1:06:55Speaker 04

  Uh hardest for us is to get a new contracts.

• 1:06:59Speaker 01

  Of course.

• 1:07:00Speaker 04

  Life cycles are six months to a year.

• 1:07:02Speaker 01

  Yep.

• 1:07:03Speaker 04

  To get them. Our target audience is Fortune 100 and 500 companies.

• 1:07:08Speaker 01

  How much, how much content and ads are you spending on LinkedIn?

• 1:07:12Speaker 04

  Um, none, zero.

• 1:07:14Speaker 01

  That's your answer.

• 1:07:15Speaker 04

  So...

• 1:07:17Speaker 01

  You know that gentleman sitting right in front of you that's gonna build a statue in his house of me? This gentleman right there? You also, sir, will build a statue of me if you listen carefully.

• 1:07:27Speaker 04

  Okay, perfect.

• 1:07:28Speaker 01

  Here's what I'd like you to do.

• 1:07:29Speaker 04

  Okay.

• 1:07:29Speaker 01

  I want you to make videos and pictures explaining what your company does.

• 1:07:33Speaker 04

  Okay.

• 1:07:34Speaker 01

  In a hundred different ways with different adjectives and different settings and different reasons that people would buy you. And I want you to post them organically on LinkedIn. When one of them gets a hundred views, I want you to then turn it into an ad and target employees of Fortune 100 companies. And change it to, who's the, who's the human, what's the title of the person that makes the decision in a Fortune 100? Is it a CIO, CTO, is it HR, is it CFO?

• 1:08:05Speaker 04

  It's a combination of all over the pattern industry.

• 1:08:08Speaker 01

  Makes sense.

• 1:08:09Speaker 04

  Let's say enterprise, it's let's say it's a CTO.

• 1:08:11Speaker 01

  Great. You can literally run ads on LinkedIn. Literally. That will be shown in the feed of Fortune 100 CTOs.

• 1:08:24Speaker 04

  Okay.

• 1:08:25Speaker 03

  That's wild. That's wild.

• 1:08:27Speaker 01

  LinkedIn is disproportionately the biggest opportunity in social media marketing if you're in B2B and no one's doing it. They'd rather go to fucking these conferences and get a booth or have sales teams and keep relying on sales teams when marketing. Do you know who, do you know what companies do sales only? Ones that don't know how to do marketing.

• 1:08:50Speaker 04

  Yeah.

• 1:08:51Speaker 01

  When you do marketing, the business comes to you.

• 1:08:54Speaker 04

  What AI tool you recommend for me to use for LinkedIn specifically to generate the content?

• 1:09:00Speaker 01

  Again, back to the question from the young lady to the left of you. I'm gonna put that out, but it's, again, there's 8,000, and again, I'm not kidding. Go into ChatGPT right now and be like, like in detail, tell them where the fuck you live, how many employees you have, like when you do, AI is not search. Search is like seven words, as we all know, right? Three, nine, thirteen. I don't know if you saw how I used my AI. There's been times when I've recorded for 13 minutes and then hit send.

• 1:09:30Speaker 04

  Wow.

• 1:09:31Speaker 01

  Got it?

• 1:09:31Speaker 04

  Wow.

• 1:09:32Speaker 01

  Prompt engineering. I want all of you to write down the word prompt engineering and Google it or ChatGPT it and learn what it means. It is one of the great skills that you can teach yourself and everybody you know. It is the term for being good at what I'm talking about. So you should literally go in and say that, what? But first, before you think about the tools,

• 1:09:57Speaker 01

  have you ever, have you ever played tennis?

• 1:09:59Speaker 04

  Yeah.

• 1:09:59Speaker 01

  How many people have ever played a racket sport, tennis, pickleball, something great? Have you ever seen, when you've gone to the court, somebody come out that you might be playing or might be on the other court, and they unzip their bag and they have fucking the best new Roger Federer sneakers and the fucking outfit with the fucking tights and they got the armband and they got the best fucking paddle and they got the fucking best racket and the fucking visor and they're fucking decked the fuck out and you're like, oh shit, and then you watch them play and they fucking blow?

• 1:10:28Speaker 04

  Yeah. No doubt.

• 1:10:31Speaker 01

  That's when you over-rely on tools.

• 1:10:35Speaker 04

  Okay.

• 1:10:35Speaker 01

  My friends, the AI tools, this is a perfect mic drop to end. The AI tools will be the commodity. How about that? The tools are gonna be the commodity. You knowing how to use the racket, the screwdriver, the wrench, the car, that is gonna be the fucking game.

• 1:11:06Speaker 01

  And by the way, that little rant, because I'm definitely gonna clip that and put in social, and I'll tell you why. That little rant, right there, should have eliminated all the fear you have in this room about AI and should give you tremendous optimism, unless you're too lazy to get good at it.

• 1:11:27Speaker 01

  That part. A lot of people complaining about AI, not because they're scared of AI, it's because they've already made too much money and they're a little complacent and they don't want to put in the fucking work.

• 1:11:46Speaker 01

  Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.