How a Creator can Build a Personal Brand around Live Shopping in 2026

In this episode of the GaryVee Audio Experience, I sit down with a group of hungry creators to discuss the future of the creator economy. I explain why selling your own product is the "inevitable outcome" for anyone building a brand and why you need to stop worrying about quality and start focusing on volume. I also dive into my strategies for hiring based on energy and why staying "in the dirt" of your craft is the only way to stay relevant in 2026.

• 0:00Speaker 00

  Watch what I'm doing, not what I'm saying. How many pieces of content will my personal brand post today?

• 0:07Speaker 01

  Today around 300.

• 0:10Speaker 00

  You want to sell spice racks? Make a fuckload more content and get even closer with your community? And do it forever, forever, forever, just like working out and eating well will make you look better and feel better. What I'm telling you will make it better and then when you do ask for them to buy your spices, they will buy. This is the Gary Vee Audio Experience. Boom, alright, we got mom first Gary, this is my mom. She's the number one livestreamer for our Lanish Agency right now.

• 0:39Speaker 02

  Hello, good morning Gary.

• 0:41Speaker 00

  Good morning, how are you?

• 0:42Speaker 02

  I'm great, pleasure to be here, around all these superstars.

• 0:47Speaker 00

  Indeed.

• 0:48Speaker 02

  So, as Tim said, um, much of our success comes from livestreaming. So we livestream as a family, I have my two sons and their, uh, their wives and there's five of us that livestream. Um, I'm thinking of the future right now. I'm thinking, I'm 53 years old, do I want to be livestreaming for the next 10 years? No.

• 1:14Speaker 00

  And you say, and you say no, let's break that down for a minute. You say no, why? Because you have an ideology that that would be bad? Or you don't really, you're ready, I mean it's hard work. You're already starting to feel the burn and you're like, fuck that 10 more years? Or, or you have an ideology that you'll be on to bigger and better things? Like what, what makes you say that?

• 1:40Speaker 02

  Well, bigger and better things, because what my, what my view is right now is...

• 1:45Speaker 00

  Hold on, mom, you gotta tell them though that you've been going live every single day for the past like almost three years now. Oh, I know, I know, I know that Timmy, I'm very aware of what mom's been doing.

• 1:54Speaker 02

  Oh, really? No, okay, so, this is what I'm thinking in my head right now. What I want to do is I want to teach others what I found success in as far as livestreaming. And I want to grow a livestreaming agency, but have these people, I teach them everything I knew how I got my success. But I want these people... To work hourly and maybe a commission. So that takes, you know, I'll be like in the back end, again, teaching them, training them.

• 2:26Speaker 00

  I would say, I would, I would say two things to that, and this should help people. I'm gonna show you, I'm gonna do a little show and tell. Everybody, um, I'm gonna answer your question really well, mom. Ready?

• 2:40Speaker 02

  Okay.

• 2:41Speaker 00

  This is my WhatsApp group, how I make my content. My entire, you can see it's Team Gary, right? We're all in WhatsApp, and we're just strategizing, conversating, content's being sent to me. This is me at 9:00 a.m. today, writing the copy for my personal Instagram post I just posted.

• 3:06Speaker 02

  Okay.

• 3:07Speaker 00

  Here's why I showed you that. I run a 3,000-person agency, but I'm still in the work that got me here. So I'm thrilled with everything I heard you say, but do you, do you know anything about the WWF? WWE, do you know who the Undertaker and The Rock are?

• 3:30Speaker 02

  Yes.

• 3:31Speaker 00

  Good. You know how the Undertaker and The Rock eventually get to a place where they don't wrestle every week at every venue in Hartford, Connecticut, and Des Moines, Iowa? But they show up for WrestleMania?

• 3:46Speaker 00

  I just want to make, you could do everything I just heard, just promise me one thing, that you don't get away from the live streaming, even if you're just doing it for the Super Bowl a couple of times a year, because being in the dirt, you have, all of you, this is now for everyone, live selling is gonna change so much over the next five years.

• 4:09Speaker 00

  That if you get too far away from the craft...

• 4:13Speaker 00

  You'll become vulnerable and I was in the social media game 20 years ago and I watched a lot of people get away from the day to day in the dirt and they got bougie and they got eliminated because they got too far away from the game.

• 4:29Speaker 02

  Right.

• 4:29Speaker 00

  My ideology was I want to always stay in it, not every second, every day.

• 4:37Speaker 02

  Right.

• 4:38Speaker 00

  But make sure you keep that in mind, okay?

• 4:40Speaker 02

  Yeah, that makes a lot of sense because I also was telling myself if I want to teach people, I need to be in the game because things change.

• 4:48Speaker 00

  That part.

• 4:49Speaker 02

  So I have to keep up with whatever's changing so that way we can stay, I can stay, I can't teach somebody something if I'm not in it.

• 4:55Speaker 00

  All of you have seen content in social from Gary V like experts and they're saying wrong things because they're saying things that worked for them 24 months ago. And all of you are shaking your head right now because you know subtle things are happening in live shopping today that are different than 36 weeks ago. Like shit changes.

• 5:16Speaker 02

  Right.

• 5:16Speaker 00

  So.

• 5:17Speaker 02

  Yeah, so thank you for that.

• 5:18Speaker 00

  You're welcome.

• 5:19Speaker 02

  I appreciate it.

• 5:20Speaker 00

  That's good. Everything else sounded perfect, just that part, you know?

• 5:23Speaker 02

  Yes, it's just that I want to scale but at the same time I want time with my grandbabies too, so.

• 5:29Speaker 00

  Grandbabies are more important than money, so you should definitely do that. All right, let's keep it going.

• 5:37Speaker 00

  Who, Jamie? Okay, Jamie?

• 5:39Speaker 03

  All right. Gary, appreciate you. I've been following you since the wine library days.

• 5:43Speaker 00

  Oh my God, Jamie, thank you.

• 5:45Speaker 03

  Hearing you scream about, sorry, I lost my voice on a mega live. We heard you scream about live streaming way before people knew that the attention was going there and live is still emerging. Started owning retail boutiques back 13 years ago. I transitioned into live streaming in 2020 on whatnot and Facebook. Now a TikTok live streamer, full-time edit coach inside Live Academy. We're the biggest live streaming academy on Discord. If you were in my position right now, already actively live streaming every day, what would you leverage the next three to five years to become a defining personal brand instead of just another creator in space? And what would you do to focus best, grow and lead and scale a live streaming community?

• 6:20Speaker 00

  Okay, there's a lot there.

• 6:23Speaker 00

  And first I'm going to answer this for you, but it's for everyone. And we touched on this a little bit last time and I'm going to double down on it.

• 6:33Speaker 00

  Así que déjame responderle directamente y girar un poco aquí. Una de las cosas que me hace relevante como social, y usted me ha conocido, parece que es Jamie, Jesús. Desde que eras siete, parece que. Sabes, he sido capaz de mantener, y muchos de ustedes saben esto, he sido capaz de mantenerse shockadamente relevante consistentemente durante mucho tiempo ahora. Hay múltiples razones, pero una de las mayores razones es cuando alguien dice: "Bueno, usted realmente no sabe o usted no está en el top de su juego", yo digo, VaynerMedia es la compañía que manejo, hacemos marketing de redes sociales, hacemos 400 millones de dólares al año en ingresos. Creo que una de las cosas que quiero que todos ustedes tengan, y es una respuesta rara a su pregunta Jamie, pero creo que lo entenderán,

• 7:17Speaker 00

  es que en realidad creo que la mayor cosa que todos aquí pueden hacer es crear un producto. Y hablamos de esto y recibimos mucha energía la última vez y no hemos ido muy profundo. Como, la live shopping y ser afiliado es increíble y es un potencial ganante para siempre. Quiero decir esto, incluso mirando a todos estos jóvenes. Solo quiero que ustedes sepan esto, ustedes literalmente podrán hacer esto y vender cosas diferentes en diferentes momentos de su vida, literalmente durante el resto de su vida. Es un negocio real, durante el resto de su vida. Pero, Jamie, ¿pueden imaginar el clavo que tendrían para la academia y el Discord y la comunidad si también comenzaran un nuevo spray directo al consumidor

• 8:02Speaker 00

  que sea limpio, o maquillaje, o panza de naranja, o sneakers, o lo que ustedes sueñen con? Deja que no haya confusión para todos aquí. Una vez que construyan un público, una vez que se vuelvan buenos en su arte, vender su propia cosa versus la de alguien más tiene una impacto desproporcionadamente grande financiamente para usted.

• 8:24Speaker 00

  Because you can sell your Gruins to Unilever for 1.2 billion. Now, not everyone here is good enough to do that. This is important for you to hear from me. You might not be good enough to be an operator and a creator of a product. You might just be a great salesperson, and that's okay. You could partner with someone, you could hire people. But I think, Jame, that you don't really need an answer for me to that question. The answer to your question directly is just keep doing what you're doing. Believe it or not, it's just more reps. You know, I think of it like exercise. Like, there's a wrong way to do curls. Like, you know, some of those ridiculous guys that just, you know, like... And then there's a right way to do it.

• 9:09Speaker 00

  And once you do it the right way, it's just more reps and heavier weight. Literally, the answer to many of you of growing double and triple is to just continue to do what you're doing hard. You know, like be in the gym 90 minutes instead of 45, like that's it. Right? Now, that also means smart. You know, just being, you all know this, just being live or just making affiliate content isn't just gonna do it. But I think, Jame, for you, if I'm hearing it right, and I think I am hearing it right, the thing I'd like to challenge you to think about is creating a product.

• 9:45Speaker 00

  And again, you guys have this little homie community of each other, right? You guys helping each other stand up each other's products is pretty special.

• 9:55Speaker 03

  Thank you.

• 9:55Speaker 00

  You're welcome. Because otherwise, Jame, you know the answers. It's more content, it's more success to stand on that credibility. It's what I'm doing. I continue to build huge companies, which gives me credibility because it's not just fucking me pontificating on fucking social. And I continue to make more and more content so that people know who the fuck I am. Cool. Bryce

• 10:16Speaker 04

  Morning Gary, appreciate your time brother.

• 10:18Speaker 00

  Always.

• 10:19Speaker 04

  So, so much.

• 10:21Speaker 04

  Kind of maybe a two-part question, I wanted to ask this last week. In regard to, you mentioned something about

• 10:29Speaker 04

  personal branding as well as the affiliate side and leaning more into posting personal branding style of content. And now, in this space, one thing that I think overlaps, especially on TikTok, or has more of a negative effect, especially on TikTok, is you can't necessarily personal brand on the same page you affiliate marketing on if you're full-time with it. Now, some people do, some people don't. I have multiple pages, but the content, the separation of the content, between a personal branding page and an affiliate page seems to work a lot better. But could you possibly maybe elaborate more on what you meant by that?

• 11:03Speaker 00

  So, a couple of things. Yeah, a couple of things. First of all, all of you need to be on way more platforms, let alone TikTok. That's number one. Number two, TikTok's very unique Bryce. TikTok is in a place where more and more every day, it's just getting down to the individual piece of content. But I very much enjoy the second and third handle. In fact, I've stood up 150 handles for my brand. Like actually. Like, so TikTok's so special because you could start another one, the real Bryce L. Have zero followers and the third post could get 18,000 views.

• 11:43Speaker 00

  So, I'm not against creating a separate handle for everyone here who thinks it might fuck up their affiliate or selling handle. Yes. Elaborating secondarily, unless people fall in love with you, you. And all the uniqueness, your beard, which beer you like, what Netflix show you fucking watch, other interests you have. You see a huge opportunity in selling lawn equipment. You start making content about lawn to give you credibility to sell lawn equipment. Unless you show people way more of who you are, all of you.

• 12:21Speaker 00

  You will be commoditized, I believe that. Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast, that's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. Everybody tells you the niche, I think it's the reverse.

• 12:38Speaker 04

  Sure, I agree with that 100%. I've been saying that since I started this. It's, it's, don't niche, niching down I think is one of the things that'll bottleneck you at the end of the day.

• 12:47Speaker 00

  100, it's your limiter. I mean, think of, think of all of you. Jamie already mentioned wine. Some people here loved my garage sale videos. Other people like that I talk about collecting. Some of you like marketing. Some of you like the fucking therapy, mental health, motivation shit I do. Other people here think it's cool that I'm a Jets fan because their uncle's a Jets fan. I've given you a lot of reasons to connect with me.

• 13:13Speaker 04

  Right.

• 13:14Speaker 00

  You, a lot, most of you, because I have a good feel for a lot of people here, have not given us much. And where people really fuck up is when they expand, they usually go into their personal life, which I think is a huge vulnerability.

• 13:27Speaker 04

  What do you mean by that, like, like the, the, the family aspect and things of that nature?

• 13:31Speaker 00

  Yeah, I think first, there's two ways, there's two separate groups, right? There's your personal, like, love interest part. And then there's the deeper family part. I think parents are easier when you're the person, because they're grown and they're older, though, you know, many parents are children. But I think when you start fucking leveraging your children, you have no idea what you're creating for your future life. We're already in the generation where a lot of kids have reached out to me because my content on this has been pretty out there for a long time, saying, "You're right, I'm pissed at my parents. All my shit's out there, I'm fucking, now I'm 15, and I've been exposed, and my parents used me to make money." They got feelings. Right? And then your personal relationship. If you're gonna bring your boyfriend or girlfriend in, your husband and wife in,

• 14:16Speaker 00

  you've just given the world now the ability to fucking comment and engage and have ownership of your relationship.

• 14:25Speaker 00

  Have you not watched what happens with reality TV and actual famous people? Like, it makes it fucking hard.

• 14:33Speaker 04

  Not to mention all the influencer relationships that fall apart because of it.

• 14:36Speaker 00

  100%, like you let, whatever you give the world, it's theirs.

• 14:42Speaker 00

  So, I like expanding into things you're interested in, or curious about, or weird little things about you that you consume, or think is cool, or even the journey of learning about new things. So that's where I'm at with that. I'm gonna keep going, because I want to get to more today.

• 14:56Speaker 04

  I appreciate you.

• 14:57Speaker 00

  Gotcha, my brother. Carly. Carly?

• 14:59Speaker 05

  Hi Gary, thank you for having us.

• 15:01Speaker 00

  I'm happy to do it Carly.

• 15:02Speaker 05

  I'm kind of in disbelief that I'm here, and just very appreciative.

• 15:07Speaker 00

  That's very kind.

• 15:08Speaker 05

  So I have kind of a, just a small question about hiring for my empire. It sounds weird even saying that. So, if I'm hiring like my first two people, what would you have, even the first person, or you know, the first two people focus on in growing an empire?

• 15:28Speaker 00

  The two things that stand out to me is number one. You want to hire people to do things that are important, that you now know are important, that you hate doing.

• 15:43Speaker 00

  The number one thing you hire, first, everyone, or even if some of you have employees, but you don't have this figured out yet, you all, all these beautiful faces I'm looking at, you all must hire people to do the thing that you find is a drag.

• 16:04Speaker 00

  When you think something's a drag, it is sucking energy out of you. When you do shit you love, energy is happening for you. Do not value the money over the energy. Literally, literally, as soon as this thing ends, make a list of the top three things you don't like about what you're doing right now, you must hire for that. The other thing that I want you to hear Carly, is when you make a hiring mistake, which is gonna be a real thing, it's gonna happen. Couple things you need to focus on. One, you must figure out how to deliver kind candor to that employee.

• 16:48Speaker 00

  That employee also might be a friend, an acquaintance, a relative, which might make it even more challenging. Because at this stage, I actually am pro hiring someone you know. The problem is, you have to know what you're getting into if you do that, and you have to be able to tell them the truth if you think they're doing a bad job.

• 17:11Speaker 00

  But it's very simple. Hire for, the number one thing you have to hire for is the things that you don't want to do to free up time for you to do more of what you want to do.

• 17:22Speaker 06

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• 17:52Speaker 06

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• 18:23Speaker 05

  That's awesome. Thank you so much.

• 18:25Speaker 00

  You're welcome. Nicholas?

• 18:29Speaker 03

  I've been following you since 2015. So this is pretty crazy to see. So my question, so I recently left the military after nine years and found success from TikTok shop through the military or from being in the military. Along the way, I realized the real value of building my personal brand, which I've started to do the past like couple of years. Pretty much documenting everything that I've learned through my personal brand. I went from basically being an affiliate influencer in the space, like kind of influencing the affiliates themselves. And then now I want to leverage that to scale my own brand, which I'm currently doing.

• 19:06Speaker 03

  What do you think is the biggest hurdle someone in my position would face when kind of doing this transition of affiliate to kind of, you know, influencing the affiliates and then also now building a brand, I guess? It's like kind of the stepping stone.

• 19:20Speaker 00

  I totally understand, Nick. First of all, I just want to thank you for what you did for all of us in serving the country. It's really unbelievable. So thank you, brother.

• 19:30Speaker 03

  Appreciate it, thank you.

• 19:31Speaker 00

  Two, the biggest hurdle is your insecurity.

• 19:40Speaker 00

  That's it. Meaning, you've already got all the elements of knowing what to do.

• 19:48Speaker 00

  How much patience do you have to building up the views? How much ability do you have to tune out the judgment when you start switching it up? Back to Jamie referencing Wine Library TV, when I started making business content, almost every content comment I got was, "Stay in your lane, wine boy."

• 20:10Speaker 00

  They didn't, you know, and for me, I had confidence because I was like, "Oh my God, they think I'm a wine guy?" I built this business before I started making this wine. I'm a businessman that happens to know wine. The hurdle, Nick, is your patience and your confidence.

• 20:27Speaker 03

  Okay.

• 20:28Speaker 00

  Really, I'm not even kidding. Like, you know what to do, you know what this is. You're not like asking me day one, like, "How do I make content?" Or like, "What is social media?" Or "How do the algorithms..." Like, you know. What I don't know is do you have the stomach for the 18 months worth of shit eating that every transition requires?

• 20:52Speaker 00

  Because when the Nick's stomach is soft, even though he's a military man, he gives up after five and a half months when it's not happening. And he goes back to what was working.

• 21:08Speaker 03

  Yeah, that's what I've noticed is like, like, the cash flow of a TikTok shop affiliate is amazing. But there's a lot of like, you know, I don't want to just cash flow my entire life. I enjoy it and I still do it to this day, but I find the passion of building my personal brand amazing. I like giving value and like helping.

• 21:25Speaker 00

  Hey, Nick.

• 21:25Speaker 03

  But I also like the concept of building my own product that I can, you know,

• 21:28Speaker 00

  I get it.

• 21:29Speaker 03

  leverage on that.

• 21:29Speaker 00

  Hey, Nick, since you've been following me since 15, you probably know this about me. I grew up in a way where I have friends who are 50 years old, who make $81,000 a year and live in West Jersey and Pennsylvania.

• 21:45Speaker 00

  And then you also probably know that I have friends who make forty-five million dollars a year and have four homes. When I tell you more of my eighty-one thousand dollar friends are happier than my forty-five million dollar friends, I can say that without hesitation.

• 22:02Speaker 00

  If you, if, I don't know if this is being recorded, but if you go back and listen to your sentence of cash flow and joy, this is the easiest decision of your life.

• 22:12Speaker 04

  Okay.

• 22:14Speaker 00

  You know why?

• 22:17Speaker 00

  If you can't get what you want from the joy for three years, you could always go back to the cash flow. But people don't think that, Nick. They think, "Oh, fuck, I'm gonna be, I'm gonna get passed by, there's gonna be seven thousand new Nicks." It's not true.

• 22:33Speaker 04

  Okay, I see.

• 22:34Speaker 00

  You see?

• 22:36Speaker 04

  Thank you.

• 22:36Speaker 00

  You're welcome.

• 22:37Speaker 07

  Alicia.

• 22:40Speaker 05

  Hi Gary, how are you? Nice to meet you.

• 22:42Speaker 00

  Pleasure, Alicia.

• 22:43Speaker 05

  My question, my question is about affiliate products. In your opinion, which would be better to do, like, a digital product or a physical product? I have a digital product that I sell actually pretty well on Stansor. Um, but I've been wanting to do like more of a physical product as well, like where other affiliates could promote that, been thinking about that for a while. Where, like, how do you start doing that? Like, if you don't have any connections with people that can actually make a physical product, like, how do you?

• 23:11Speaker 00

  Yep.

• 23:12Speaker 05

  Go to that next step to actually do that?

• 23:13Speaker 00

  Two things. First of all, I love, i- i- if, if all of you wanna know the secret of my success, like, when I'm old and I have to like try to write a book of like all the secrets, right? One of them's definitely gonna be "and" versus "or."

• 23:28Speaker 00

  Like, so first and foremost, if you do a physical product, you can still go hard on your digital product.

• 23:34Speaker 05

  Oh, absolutely, yeah.

• 23:35Speaker 00

  Number two, I don't know if you know what, like, Claude or ChatGPT or Gemini is, but you literally voice, "I'm thinking about starting a donut."

• 23:49Speaker 00

  Product. I'm thinking about starting a high heel product. I'm thinking about starting a yo-yo. They will literally get you to the context and you will literally be on a Zoom or an email exchange. And then, you know, what ends up happening is when you go through that process, you start meeting people, right? You just like, but the process of like making product, like I didn't know how to make comic books five minutes ago. You just go through it. You just reach out, you Google, you search, you ask friends. You see people that are TikTok affiliates selling items like that. You find founders that have done it. You network, you use AI to research, and six months from now, you miraculously know exactly

• 24:32Speaker 00

  how to make strawberry jam lipstick. It's just life. You didn't know how to fucking make a stand store and a digital product or be a TikTok affiliate either at some point in your life.

• 24:43Speaker 02

  Very true, very true.

• 24:46Speaker 02

  Thank you.

• 24:46Speaker 00

  You're welcome.

• 24:48Speaker 07

  Is that me?

• 24:52Speaker 00

  Oh, you're on mute, Steph.

• 24:57Speaker 02

  Can you hear me now?

• 24:58Speaker 00

  Yes, ma'am.

• 24:59Speaker 02

  Okay. I just wanted to touch on AI and get your thoughts on that. It seems to be like a 50/50 split right now with like brands and affiliates and who wants it, who doesn't. Do you think it's inevitable?

• 25:14Speaker 00

  Yes.

• 25:14Speaker 02

  When we embrace it, when we help navigate it? And what would you do as an affiliate and content creator?

• 25:20Speaker 00

  It's inevitable. It's like online dating in 2003. A lot of you are too young for this, but back in 2003, when people were meeting on Match.com and JDate and all these sites, there was so much stigma around it. People didn't tell you that they actually met that way.

• 25:37Speaker 00

  Now it's swipe right, swipe left, it's normal. You know, all of your kids will laugh that there was a time there was stigma around AI. But you as an affiliate and you as a content creator need to know where your audience's temperament is on it right now. A lot of people in the audience don't like it because they think it's gonna make them lose their job, so they're mad at you for using it.

• 26:01Speaker 02

  Yes.

• 26:02Speaker 00

  So I have not been using a whole lot of AI on output. I've been using it on process and occasional stuff, images and things of that nature, but

• 26:13Speaker 00

  it's an inevitable outcome.

• 26:15Speaker 02

  Okay, so maybe take it slow.

• 26:18Speaker 00

  Take it slow if you feel like if you made a piece of content in all AI and everyone's like, "Steph, you're such a bitch, you fucking ruined everything, who the fuck do you think you are? AI is the worst thing in the world," like, that's what we're all worried about, right?

• 26:31Speaker 02

  Yeah.

• 26:31Speaker 00

  But, so yes, I think take it slow, but in 24 months, people aren't, it's not even gonna be a conversation.

• 26:38Speaker 02

  Okay.

• 26:40Speaker 02

  Thank you.

• 26:40Speaker 00

  You're welcome. Angel?

• 26:44Speaker 05

  Hi Gary, first of all, my husband and I have been following you for years and he's out there really jealous right now that I'm on this call.

• 26:50Speaker 00

  Tell him I said, tell him I said what's up.

• 26:52Speaker 05

  Okay, I will, for sure. I've been creating content since 2014 and then when TikTok came out in 2018, I got into it. And my audience was built through like workouts, recipes, lifestyle, mom content. Before even like affiliate marketing became a big part of social media. I'm on like Instagram, LTK, YouTube and everything. And then I've been able to naturally integrate monetizing into my own like personal brand. I don't have like a separate shop account. I've been using the same account since 2018 and then for my shop stuff too. What do you think is like most important for turning that audience into like a long-term personal brand business instead of just like being seen as like a creator online?

• 27:28Speaker 00

  Well, how do you think about what, how do you define a long-term personal brand business? And how do you prefer to monetize it since you're using the word "business"?

• 27:39Speaker 05

  So you're saying how like, what exactly you mean?

• 27:42Speaker 00

  Let me say it a different way. Heard, what would you like, when you ask that question, what would be a dream outcome in five years?

• 27:52Speaker 05

  Something along the lines of like my recipes, I really know my recipes. I wanna make my own personal brand, something with cooking or like whether it's like a seasoning or like something like that to like really continue my brand.

• 28:04Speaker 00

  Got it, so let me decode that. You wanna continue to build notoriety and fame and awareness to such a scale that when you do put out your spice rack, it will sell very well?

• 28:16Speaker 05

  Yeah.

• 28:17Speaker 00

  More recipe content.

• 28:19Speaker 05

  Okay.

• 28:22Speaker 00

  Like, like, you know, like, there's a so, there's a very funny thing and I think you all know this, like, there's almost this weird like...

• 28:31Speaker 00

  Conscious if not subconscious belief like that

• 28:36Speaker 00

  volume is at the expense of quality.

• 28:41Speaker 02

  Yeah.

• 28:41Speaker 00

  Right?

• 28:43Speaker 02

  Yeah, definitely.

• 28:43Speaker 00

  And I see it the reverse. If you're good enough, like, I don't know, I think I said this last time, I'm gonna say it again. Actually, is Noraya out there? I'll get her. Get her, please.

• 28:57Speaker 00

  For effect, what I'm doing right now, but I'll say something else. Angel, back to the other thing that I'm gonna say, which is huge for all of you.

• 29:08Speaker 00

  How many people here follow me enough that they've heard from me, because I say it probably 13 times a year? "Watch what I'm doing, not what I'm saying." Some of you have heard that through my content?

• 29:19Speaker 02

  Yeah.

• 29:20Speaker 00

  Everyone, this is Noraya. Noraya, how many pieces of content will my personal brand post today?

• 29:28Speaker 01

  Today, around 300.

• 29:31Speaker 00

  Thank you. Thank you, Noraya.

• 29:36Speaker 02

  Thank you so much.

• 29:37Speaker 00

  I am posting 300 pieces of social media content today.

• 29:49Speaker 00

  So, a couple things. One, I need everyone here to make a fuckload more content. Every question that was asked of me so far, the answer actually was more content. Now, to the bigger point I'm making, or the equal point I'm making.

• 30:09Speaker 00

  Or, I talk a lot about more content, so you know I believe that. But let me give you a nuanced thing that you've heard from me, and it's grounded in, "Watch what I'm doing, not what I'm saying."

• 30:21Speaker 00

  Does anyone here have a guess of what one hour of my time is worth in my business life right now?

• 30:31Speaker 00

  Why don't you all leave a comment of a guess of what you think my hourly value is to me and my business world these days, right?

• 30:47Speaker 00

  Cool, so seeing all these different numbers are all over the place. Let me give you some context. When I math it out between D Friends and Vayner, it's always multiple six figures. What am I doing in this hour? I'm giving back.

• 31:03Speaker 00

  To my community.

• 31:06Speaker 00

  All of you are not giving enough access to your audience. Access creates love. A lot of you like me. We've been doing this, like you know me, I brought value from afar. For the people that have now been in both sessions, do you feel closer to me? An hour and a half in? Or do you feel less close to me? Say, "close" or "less close." I need you all to replicate what I'm doing. You need to give more access to your community. More Zooms, more one-on-ones. Like, you want a post that will dominate? Make a post that says, "Everybody DM me. This post is for my community." Everybody DM me the message you want me to send to you, or a friend, or family member.

• 31:51Speaker 00

  And like the old cameo, "I'm gonna randomly pick 15 DMs and DM you back a video." Watch what happens. So, that's the answer, Andrew. You wanna sell spice racks? Make a fuckload more content and get even closer with your community? And do it forever, forever, forever. Just like, working out and eating well will make you look better and feel better. What I'm telling you will make it better. And then when you do ask for them to buy your spices, they will buy.

• 32:19Speaker 02

  Thank you so much.

• 32:20Speaker 00

  You're welcome.

• 32:22Speaker 07

  Curve Fit Academy.

• 32:25Speaker 02

  Hello, how you doing Gary?

• 32:27Speaker 00

  I'm well. What's your name?

• 32:29Speaker 02

  My name is Kaylee. You DM'd me on Instagram a couple months back, and I'm so glad that you weren't a scammer.

• 32:37Speaker 00

  But, but, but real quick, back to what Kaylee's saying, and some of you I've done that with on this call as well. Like, I'm probably gonna do it today. I'm flying to San Francisco in a couple of hours. If I get all my work done, I will literally search and explore through social media. And if I see a youngster doing something well, I will literally DM them and say, "Keep it going, keep pushing." You know, you know, like, you know, you're getting there. Like, "I see, I see you." Because I know, and I can't even believe this, I'm actually getting goosebumps, I don't know if you guys can see it. I know that me taking a fucking second...

• 33:13Speaker 00

  To be like, yo, Lee, keep fucking going. That there's a high percentage chance that that might mean something to Lee. I can't believe I lived that life.

• 33:25Speaker 06

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• 34:26Speaker 02

  And the crazy thing is, a lot of us in this room, we live that life for other affiliates.

• 34:30Speaker 00

  Exactly.

• 34:31Speaker 02

  I'm actually shocked at that. I've been doing the personal brand for longer than what I even knew or understood a personal brand was. And to, I mean, I met somebody out of LA at a TikTok a couple of days ago that said my videos were literally the reason she kept going when she was in a slump. And now she's up at the top sellers of one of the biggest brands on TikTok again. I looked at this for a client, I was like, thank you so much for sharing that with me. So we are all in a great position to kind of like, kind of like make this grab the affiliate influencers in a way, right? So we're.

• 35:00Speaker 00

  I'm very, I'm very aware, which is why I hope I can influence all of you through my actions to do the same for others. Because what we're really talking about is scaling positivity and love.

• 35:14Speaker 02

  Yeah, absolutely. Also, I'm too young to have been calling you for 15 years, but I love it.

• 35:20Speaker 00

  Respect.

• 35:21Speaker 02

  Me and Christian here is probably some of the youngest in this room, but we're hungry, we're ready. So anyways, back to my question.

• 35:28Speaker 00

  Hold on, hold on. I'm just enjoying the fact that when you mentioned Christian, like back to being young, he needed to go double horns and tongue out, which just really hit my soul in a positive way. Go ahead.

• 35:39Speaker 02

  He's an ex-Wall Street guy. He's just...

• 35:42Speaker 00

  Right, so you're just... Now I understand. All that shit was so fucking pent up because he couldn't fucking do that on Wall Street, that he now does it at scale anytime he can.

• 35:53Speaker 02

  Exactly, exactly. I love that man. So, the way that I got into this industry was literally by riding Bryce's coattails. He answered Bryce's question earlier.

• 36:04Speaker 00

  Yeah, yeah, yeah.

• 36:05Speaker 02

  I found him on TikTok. He's the reason I started. I was like, this guy knows what he's doing. I'm just gonna follow whatever he does so I can hopefully make something out of this. I was able to really take off on TikTok, paid off all my debts and a beautiful journey. But now I'm kind of at the spot where, you know, everyone's going to the next thing, how to scale, let's make my own brand, all this stuff. And I never really thought that far. So I was like, what do I want out of this? And what I used to say is like, I just want to do whatever I need to, to work, to be in this industry forever because I love making content. But I feel like now that's naive. So I don't even know what I want. I went to China at the beginning of the year. I went to different, maybe back here to see. Maybe I do want to make my own product, but...

• 36:47Speaker 00

  I'm gonna say one thing and then I'm gonna let you keep going. I just want everyone to hear this. You all making your own product is an inevitable outcome. Like whether, when I said it last time or this time, whether you were like, "Yeah", or whether you were like, "Nah", I'm just telling you all to your beautiful faces, it's an inevitable outcome. But it's an "and" thing. You're gonna have a digital product and a physical product and still be an affiliate and potentially build a studio and an agency. And, I mean, I'm fucking acting now. Who saw Tron 2? I was in that shit. Like, I'm getting like sent all this shit from...

• 37:32Speaker 00

  Like, it's just fucking...

• 37:35Speaker 00

  Who saw Tron Ares? Did anyone see Tron Ares? I'm fucking in the opening scene with a speaking line. Do you know how fucking crazy that is? So like, some of you are gonna fucking have music careers. I don't fucking know. Christian might be a fucking rock band guy with his fucking tongue and horn. Like, I don't know!

• 37:53Speaker 00

  So I just need all of you to understand, I'm not joking. Now, if you want all that... The other thing is, some of your inevitable outcomes is you're gonna milk the fuck out of this affiliate thing for four years, take all that money, and go to fucking Montana on a 90 fucking acre farm, and fucking milk goats for the rest of your fucking life.

• 38:14Speaker 02

  I'm already halfway there. I'm in Wyoming, so I'm very close.

• 38:17Speaker 00

  Respect, but what I'm saying is, if you guys are really listening to me, you've won something you don't maybe even understand, which is, you've won this era of the internet. And you're gonna be having unlimited opportunity. The biggest thing I'm worried about, we talked about it last time, is, I'm just worried about your mentalities, not your capabilities.

• 38:45Speaker 00

  Because you'll have unlimited optionality. Like, I just answered everyone's question in some way. Like, you'll be able to do everything if you want to. It depends on, do you know yourself? Who do you surround yourselves with? How do you roll as a human being? But go ahead.

• 39:03Speaker 02

  Um, I think that kind of leads into where I'm going, so... Whatever we turn this into, whether it's investments, or starting a business, or whatever, that comes with more responsibility. And half the reason why I got into this is because I can make money. And in the affiliate game, there's no ties to anything. I can make 10 pieces of content or zero. I could post for 100 brands or none, and I could quit at any time. And there's no responsibility. So I've lived this life for two years, making amazing money with zero responsibility. And I'm literally scared to add on the next thing, to scale.

• 39:35Speaker 00

  I would, I would say, I would-

• 39:36Speaker 02

  I feel like I'm growing, yeah, as a person.

• 39:37Speaker 00

  No, no, no, that makes sense. Couple things. It's been with extreme responsibility. It's been with the responsibility of being disciplined enough to make the creative.

• 39:47Speaker 00

  It's just a responsibility that comes easy to you and you enjoy, so it's working. You don't know if you're gonna like managing people. You don't know if you like to deal with the adversity of your up. Ready? My comic book, right? You see this? This is a pack and you don't know what's in it? Look carefully. You could see the outline of the cover in his head right there, you see that? This got fucked up. I had to deal with this the last 48 hours. To my vendors, to my collectors, to my supplier. I'm not crippled by the heat and by the responsibility of fixing it. Many of you would be.

• 40:29Speaker 00

  But I would be crippled if you guys asked me to read this comic book because I can't read and I hate reading.

• 40:37Speaker 00

  I would be crippled by reading this for a living.

• 40:41Speaker 00

  This is all one big game of self-awareness. But listen to me. You can't say no. You have to say maybe, and then if you don't like it, then you say no.

• 40:54Speaker 00

  I'm not fucking Yoda. I don't know if you're gonna like it or not.

• 41:00Speaker 00

  But I am who I am and I know that I can push you to try everything and give you the confidence and the emotional intelligence to know if you don't like it, it's okay to stop doing it.

• 41:15Speaker 00

  But you've had a huge responsibility. I've been telling people to make this fucking content forever. And most of them don't have the ability to have the discipline and the creativity and the consistency work ethic to get it done.

• 41:32Speaker 02

  Love it. Thank you so much, I appreciate it.

• 41:35Speaker 00

  You're more than welcome. Christian. Alright, Christian, what do you got, brother?

• 41:39Speaker 03

  Terry!

• 41:40Speaker 00

  Yes, sir.

• 41:40Speaker 03

  How are you, man?

• 41:41Speaker 00

  I'm well.

• 41:41Speaker 03

  How are you? How are you? Hi. So I'm Christian, this is Hillary over here.

• 41:45Speaker 00

  Hi, Hillary.

• 41:45Speaker 03

  Hi, Terry. We're big fans. Nice to meet you.

• 41:47Speaker 00

  Nice to meet Hillary.

• 41:47Speaker 03

  You've been rewarding us so much.

• 41:49Speaker 00

  Of course, thank you.

• 41:49Speaker 03

  So much. So, I had a really good question that I wanted to get over to you. Actually, I just got off yesterday, I'm in Vegas with Alex Tramose. I spoke with Ed Turney, he said he's like your boy, you guys shared an editor, something like that?

• 42:02Speaker 00

  Yes, yes.

• 42:03Speaker 03

  So, it's super cool, yeah. He told me a lot about you, he was jealous, he must have on the call, I'm like, ah, nice time, man. We'll see about it. But, um, thank you so much, I'm very grateful for giving everybody time. Lee, Garrett, everybody, Chico are like super killers here, you're gonna like have like a blast talking with these guys. Um, I wanted to ask you about one question. After I got in with Alex and like, we've got the whole game plan, it sounds cool. I'm gonna like, it's gonna be like, the best, the best. I wanted to ask you, as what many of us are gonna be doing, transitioning into that personal brand, which was what I loved the most, we talked about the last call. There's a way that you're able to pump out 300, 400 videos a day. When you're first transitioning, okay, we got the editor, we got Claude Co.

• 42:44Speaker 03

  What was the first things you were able to do to go bump from what I'm doing 10, 20 pieces a day to 80, 100, and then grow from there? Because I know it's like a big team now, but like, it's like, ah, where do we start at first? If I wanted to get to a place like you, where you have a big personal brand like you are?

• 43:01Speaker 00

  Well, I mean, first, you know, the thing that I think you need to think about with personal brand is, first you have to think about value.

• 43:08Speaker 03

  Okay.

• 43:09Speaker 00

  Right? Like, what value are you gonna bring to the audience? And understand that you can't fake it. Meaning, but you also not, you don't need to be an expert, and this is what fucks up everyone. Everyone thinks that they have to be an expert. It's not about being an expert, it's about being authentic and telling the truth of where you are on the shit you're talking about. In fact, let me throw a crazy fucking curveball at everyone. My favorite content pillar right now is documenting the journey of learning something net new.

• 43:45Speaker 00

  Christian, there's a chance that you would be dramatically more successful as a personal brand about documenting how to learn how to surf

• 43:54Speaker 00

  than you being an expert on TikTok affiliate.

• 43:59Speaker 00

  And now I'm gonna go into the fact that I think it should be "and" not "or".

• 44:08Speaker 00

  Right? And then it's about creating a pillar that you can have replicatable. That can produce a lot of... Why can I produce a lot of content? It's because I film a lot.

• 44:23Speaker 00

  Right? It's because I create things to set me up for filming. In fact, all of you are gonna hear this summer, I'm launching a podcast network of four shows, all of which I'm the host of. I'm going into my Ryan Seacrest era.

• 44:40Speaker 00

  But why am I doing that? I'm doing that because I need more content.

• 44:46Speaker 00

  I might not even give a fuck if all four podcasts do well. I just need the fucking fresh content.

• 44:56Speaker 00

  Why do I love Q&A? I'm filming right now.

• 45:01Speaker 00

  Right? I'm filming right now. From this angle. Because you... Someone here is gonna ask a question that's gonna take me down a different path that I would never go down by myself.

• 45:15Speaker 00

  So, so, it's not about like... Now with AI... By the way, I couldn't do 300 pieces of content without AI. I had 30 fucking people and we were making 30 pieces of content 18 months ago.

• 45:32Speaker 00

  All of you can make a billion pieces of content. The question is, is it gonna be good? The question is, where's it coming from? The question is, what's your intent? You two know this, all of you know this. You know I'm a little different than a lot of people that replicate me.

• 45:52Speaker 00

  Right? You know. It's because of where I come from. Not where I come from, from immigrant or rags to riches. More, what is my intent? I've got more soul in me. I've got more love in me. I've got more want for you to win. I'm good enough to win without you. I don't need your money.

• 46:16Speaker 00

  And you guys can feel it, whether you've been able to put words to it or not.

• 46:26Speaker 00

  You know, and so I would say, the system, Alex's system, everyone's system, I fucking gave it away for free before anyone started.

• 46:39Speaker 00

  Thank you, Tim. Like, everyone knows, everyone knows. Everyone knows.

• 46:47Speaker 00

  The system's been out there for free. It's not a system game, it's a, it's a brain, heart, and soul game. Why are you doing it? And for everyone, it's what they need for them. And once you can twist that a little bit, and make it about them, not just you,

• 47:09Speaker 00

  then everything starts to fucking change.

• 47:13Speaker 03

  Sauce, giving the value, man. That's it, that's the clip.

• 47:17Speaker 00

  Got it? And then, and then when you can widen, right, and then when you can widen what you talk about,

• 47:26Speaker 00

  right, so many of you have so much more you can bring to the table content-wise. And then you have a real brand. That's it.

• 47:34Speaker 03

  Beautiful. Thank you so much.

• 47:35Speaker 00

  Got you, my brother. Yeah, because, because it's, it's, because the system, it's like school, the system is easy. When, when Alex hired Caleb from my team, and Caleb emailed me every day that Alex and Leila desperately wanted to meet me, and I sat with them and had dinner across the street, and told them, "The system, the system I put out for free on Dex and my content every day." What do you want to know? You need people on your team to help you chop up content? What the fuck are we talking about? It's not the system, it's the intent. It's the why. And then it's, how do you, how do you get into such a good place emotionally that you're willing to be vulnerable? Why did Alex have that weird moment with the Tony Robbins thing? He hasn't been willing to go vulnerable prior to that point. It put him in a weird spot.

• 48:21Speaker 00

  Makes sense?

• 48:23Speaker 03

  That makes total... I did not even... I didn't even like frame it that way.

• 48:27Speaker 00

  And that really, I think, ultimately is what I think I do well and why I think I bring value to all of you. I think what I do well is frame. I don't value the school part. And I don't mean his school, I mean school, like, here's the system. All of you know the fucking system. You do. This is why I fucking hate college. What are you paying a hundred thousand dollars for? For shit you don't even need to know. At least what Alex is doing and others doing is something you need to know. But it's free. It's out there.

• 48:55Speaker 00

  I put out the system a long time ago. It was the deck I put out fucking 10 years ago for free. Some of you know it. The content pyramid. I put that shit out for free. Everybody's been reselling it since. Right? We're talking facts now. I know Nick Fowler, I know, I see Chico's reaction brightly. I put it for free. It was called the fucking content pyramid. People have been reselling it since. This is not that. This is about the soul of this whole game. And how real are you all willing to be? And then nuances, right? I saw somebody, I think Christian, you got some love from maybe Jamie about, "Christian, got my retention game up." Then it's like little subtle things, right? Then it's little add-ons. But at the top of this whole game, everyone, it's way more content.

• 49:39Speaker 00

  Who here, who here likes to write? Real talk. Who here likes to write? Just say "I like to write" if you're that person. Who likes to write? You, Christian, good. Anybody else? "I like to write," good. Nice, Amber, good. Angel, good. Yeah, Carly, me neither. I can't write for shit, even though I'm a six-time New York Times bestselling author. So for the people that like to write, if you're not on Substack, I'm gonna punch you in the face. You need to be on many more platforms. Facebook's crazy, y'all. If you're not posting 3-4 times a day on Facebook, the blue one.

• 50:13Speaker 00

  Like, you're out of your mind. It's one of the biggest opportunities. I don't care that you didn't grow up with it. Figure it out. Alright, Chico, what's up?

• 50:21Speaker 05

  What's up, Gary?

• 50:24Speaker 05

  Tim, first of all, always gotta shout you out, bro. Everybody, just go shout out Tim on Insta, give him some love.

• 50:29Speaker 07

  I love you, bro, I love you.

• 50:31Speaker 05

  Yeah, he's... Tim is the greatest. I'm glad you and him are connected, Gary. He's building, he's such a visionary with this space, and I know he'll get to it. You probably already know what he's doing anyways.

• 50:41Speaker 00

  I know. I know all about it.

• 50:43Speaker 05

  Yeah, so, first of all, my first part of this is,

• 50:49Speaker 05

  shit about um collectibles

• 50:52Speaker 00

  okay

• 50:53Speaker 05

  love to promote your shit even if it's just one video you're very a lot of us in here want to give that back to you

• 50:59Speaker 00

  well good news good news first of all that's incredibly kind of you yes Tim listen no bullshit I'm literally building next Marvel and Disney and Pokemon real talk just to your faces so you can make a video in 20 years saying I fucked up and didn't buy all the be friends stuff Gary literally told me there's this guy Tim he was really handsome he had this group we fucking had this talk back in fucking May of 2026 this is by the way this is your video in 2046 everyone I was in this group he fucking told me right to my face I was fucking up for not collecting and buying it he was right the fucking comic books that I could have bought for 20 bucks are now $4,000 so first of all she go I'm like really doing it that being said I know a lot of you would do it it's back to my part of like giving when you give you get right but good news

• 51:45Speaker 00

  I don't need anyone running too hard into it obviously in general I think all of you should learn about what's going on in collectible because collectibles are starting to join music and sports as a lifestyle genre and there's a lot of money for a lot of you that I mean if anyone here did collect things as a kid comics cards Pokemon marbles pogs fucking I don't know like like you should definitely get educated on what's going on with collectibles there's a lot of money to be made and it's just starting as far as be friends we will do it but good news we are also coming like we're building a real business so for example for for example for Angel who likes you know health and wellness and and cooking we're my wife and I

• 52:30Speaker 00

  this winter are putting out the cleanest kids fruit snack in the world literally the cleanest the single cleanest not one wrong ingredient no natural flavors everything organic like the cleanest right like that's like I'm gonna go like that my whole play on that is gonna be affiliate because I know a lot of

• 52:52Speaker 02

  let me promote that with you

• 52:54Speaker 00

  thank you Angel like I know moms are gonna want the whole Air One crew the whole fucking like people that really care about true health and wellness the you know the food babes the whole Maha crew we're gonna have apparel that matters Chico like real meaningfully cool fucking swag bracelets fucking like so

• 53:12Speaker 00

  That's very kind of you and in the macro you should all learn collecting because there's a lot of money to be made. Because with products, people pay the price, but with collecting, they'll pay $10,000 for $4 of cardboard.

• 53:27Speaker 00

  Right? So that's that. So I'll definitely, listen, I won't be bashful to make sure you guys are all aware of what we're up to. And you're gonna see me show up because the other thing is, I'm gonna fucking make offers that blow, I'm gonna change the game and take, I view it as marketing, not as revenue for me. So you guys are just gonna go into the fucking ecosystem and be like, "What the fuck? 60%?" Like you're gonna be like, think it's wrong. So I have a whole plan when I come. Yeah, cool. Yeah, I know we would all be game because of what you're giving us here. And the second part to my thing, I get what you're saying about brand. I actually have my own brand. Made pretty good money with it.

• 54:07Speaker 00

  But wouldn't it be like a higher ROI to go deeper on the distribution and just partner and take equity? Like first, you know, some of these top killers in here, like Jordan's great with comfort. Lush is great with like Rhino scraps and... Chico, the answer is, the answer is yes, maybe. And again, Chico, the answer is "and". Like if you're saying to me like everyone here is gonna get 15% of a product because they're so baller and that's better and they have like less to do, sure, but like you could own, think about life, Chico. You could be an affiliate, you could get paid to publicly speak, right? Yeah. About this topic. You could also have 8% to 15% of three brands. And you could have fucking 100% of your own brand.

• 54:53Speaker 00

  Yeah. This is the concept of falling in love with "and". And patience. I'm not saying Jason, Garrett, some of the people, I'm not saying tomorrow, but I'm saying do not limit your fucking head.

• 55:07Speaker 00

  If you think, like, here's a good one. This is some real fucking talk right now. I'm 50. Okay? I literally, on my children's health, do not feel... And not on some motivational Gary Vee rah rah shit. I'm telling you guys vulnerably what's in my soul. I do not feel like I've even fucking started yet.

• 55:31Speaker 00

  Damn. It's real talk, Chico. How old are you? 31. So, think about how I'm thinking about you. At 31 years old, I worked in a liquor store making $47,000 a year.

• 55:45Speaker 00

  Yep. So, do you think I think you have time?

• 55:50Speaker 00

  For sure. Well, the basic question... How they, like, I've hired my family. We're not there anymore.

• 55:59Speaker 00

  Yeah, that happens a lot. That's okay. Yep. How are you finding these A F-ing players? I'm not. I'm not. I'm kissing a lot of frogs to find the good ones. I got it. When I hired, I knew Charlie for a long time. We're running... Day one, I'm like, man, I really hope this works out. Because like, if it doesn't, it's gonna be weird if I have to fire his face and then I see him at Nick games. But what I've also learned now that I'm 50 is, as long as I was respectful and told him, hey, it's not working out for me here, can you fix it? He tries, it doesn't, he tries. Train, who I love, like, Train knows. I've been pushing him to add other things because I could feel, even subconsciously, I didn't even know why I was pushing Train to edit. But I was like, oh, fuck. I might not vlog as much as I think I am.

• 56:44Speaker 00

  It might be pod, like, like, as long as you're just being a good person and you're trying. And if it doesn't work out, like, of course upfront, they're gonna have... Like, who's like, yay, I got fired, you're the best. Like, they're shit. But like, you could always get to the other side. So, that's a long-winded way to say for all of you, hiring is guessing. I have world-class intuition around people. And I've hired a ton of fucking idiots.

• 57:14Speaker 00

  Hiring is guessing. Firing is knowing.

• 57:21Speaker 00

  And promoting is really knowing. Like Phil Toronto who just raised his hand in the chat. When I hired him, I didn't know. He's my partner in everything I invest in now.

• 57:34Speaker 00

  He went from a kid that applied for a reality TV show to being my partner in investing.

• 57:41Speaker 00

  I mean, Curve, what you do with your husband that you retired is you hook up with him. He's your husband.

• 57:48Speaker 00

  Eric, can I send you some skates just out of the... Hell yeah. This is what my product is. Hell yeah. Please, please. All of you, all of you should absolutely DM me on Instagram, which is my primary.

• 58:02Speaker 00

  I feel like we're starting to become a family here. I have a feeling I'll hit up Tim and say, "Let's do this again." Linda, you should fire your husband.

• 58:10Speaker 00

  Oh, Jason, I like that.

• 58:12Speaker 07

  We gotta do a New York in person.

• 58:15Speaker 00

  Tim, let's do it. I own one of the hottest private clubs in Manhattan. Flyfish. Let's do it. Seriously, work with Charlie. Why don't we all get together in September in person in Flyfish?

• 58:28Speaker 07

  Dude, that would be incredible.

• 58:30Speaker 00

  Why don't you guys all come and hang out? Oh, the office won't be ready. It might be October. I'll let you talk with Charlie. There's two ways. One, maybe you guys will all come in the middle of October when we reopen the offices. We're getting an extra floor here. Hang out all day, like fucking jam with each other in conference rooms. And then we'll all go to dinner and hang out. So, we'll figure it out and we'll probably see each other before then. Love you all. See ya.

• 58:52Speaker 07

  Thank you, Gary. Thank you, Charlie.

• 58:54Speaker 00

  Hey, everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.