New Final Cut 11 Has Some Big Updates!

A lot happened this week! First, Marques wanted to address the most recent DJI video on the main channel. Then after that everyone plays headlines in a hat where we talk about everything from new EV's from Scout Motors to BlueSky gaining a ton of users. Of course, we close it all out with some trivia. Enjoy! Links: Marques tweet: https://bit.ly/3YRKIkx Mariah's menu video: https://bit.ly/4ex0gzG Verge Zefiro article: https://bit.ly/4fthKhI Verge YouTube test: https://bit.ly/3AIrq90 Bluesky Stats by jazco.dev: https://bit.ly/3CrwZtb Music provided by Epidemic Sound Shop the merch: https://shop.mkbhd.com Socials: Waveform: https://twitter.com/WVFRM Waveform: https://www.threads.net/@waveformpodcast Marques: https://www.threads.net/@mkbhd Andrew: https://www.threads.net/@andrew_manganelli David Imel: https://www.threads.net/@davidimel Adam: https://www.threads.net/@parmesanpapi17 Ellis: https://twitter.com/EllisRovin TikTok: https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Andrew Manganelli?

  This episode is brought to you by On Investing, an original podcast from Charles Schwab. Each week, host Lizanne Saunders, Schwab's Chief Investment Strategist, and Colin Martin, Head of Fixed Income Research and Strategy for the Schwab Center for Financial Research, bring your fresh insights on what's happening in the markets and why, and what the implications might be for your portfolio. Join Colin and Lizanne as they explore questions like, how do you evaluate corporate bonds that look interesting? And what sectors are on the move right now? Download the latest episodes and subscribe at schwab.com/oninvesting or wherever you get your podcasts.

• 0:33Speaker 01

  Support for the show comes from Jira by Atlassian. Your work is scattered, a thread here, a DM there, docs everywhere. And now, it's not just your team hunting for context, your AI agents need it too. Jira taps Atlassian's teamwork graph to bring the context together across Jira, Confluence, Slack, GitHub, and more. It makes it easy to share with the agents you already use, like Claude, Cursor, and GitHub Copilot, assign them work directly, or connect your agents through MCP. The result? Less token waste, more accuracy, and more time moving work forward. Learn more at jira.com. That's spelled J-I-R-A dot com.

• 1:08Speaker 02

  Does anyone need Wawa?

• 1:10Speaker 01

  Wawa.

• 1:11Andrew Manganelli?

  Oh, not water.

• 1:12Speaker 02

  No, no, no.

• 1:13Andrew Manganelli?

  I've been hanging out with Wayne too much.

• 1:15Speaker 02

  Oh, that's adorable, dude. That's so cute. You gotta put that in the, that's the show intro. That's totally it.

• 1:28Speaker 01

  Yo, what's up, people of the internet? Welcome back to another episode of The Waveform Podcast. We're your hosts, I'm Marquez.

• 1:33Andrew Manganelli?

  I'm Andrew.

• 1:34Speaker 02

  And I'm David.

• 1:34Speaker 01

  And today, we're gonna play, play? Is it a game?

• 1:38Andrew Manganelli?

  Oh, we could call it a game.

• 1:39Speaker 01

  We're gonna run through, we're gonna have a session of, we're gonna do a thing where we have hats.

• 1:45Andrew Manganelli?

  Now I'm confused.

• 1:46Speaker 01

  Headlines and a hat. We're gonna do headlines and a hat today, which is great. We've got a whole bunch of stuff about Blue Sky. We've got final cut updates. I've got, I'm also on the fence about. Laptop decision, maybe we'll jump into that with Final Cut, but also a new EV company and more goodies. But first, I do think it's worth having a conversation about sponsors because of the last week, or it was the beginning of this week, we put a video on the main channel, DJI, a DJI, I always say that too fast, DJI video with the Action Camp 5 Pro, and it was a full sponsored video and the reactions were very strong. I think obviously the main thing, or the extra thing on top of that was I did something

• 2:28Speaker 01

  very dumb in the video with the car, with driving, so that was cut out of the video, and rightfully, people were very mad about that. But aside from that, the whole conversation about sponsored videos sort of comes up every once in a while, and I think it's kind of interesting and maybe worth revisiting, maybe not, but I think it is.

• 2:46Andrew Manganelli?

  Yes.

• 2:47Speaker 01

  Kind of interesting that, basically, I look back at the history of the channel in the past couple of years just to see what the rough frequency is, what the cadence is, we've done roughly one sponsored video per year.

• 2:59Andrew Manganelli?

  One fully sponsored.

• 3:01Speaker 01

  One fully sponsored video, and I think there is some nuance to it because we've talked about sponsors before on this show, on this channel, on other channels, and there are different types of sponsorships. There are mid-rolls, there are end-rolls that are like right at the end of a video, there are pre-rolls, there are full sponsored videos, there are sponsored segments inside of videos, right? So there's a whole bunch of different versions of a sponsored video, and we've tried to mix it up. But I think here's my main takeaway from doing a sponsored video in the current YouTube climate that we're in, which is, I'll ask you guys a question. What do you think is the ideal sponsor to say yes to?

• 3:45Speaker 01

  Because we've, we've accepted a couple sponsors and we've also said no to 99.9% of the things that show up in our inbox. What makes the ideal sponsor to say yes to? Is that the Taco Bell time? That's a great example because you can speak to why Taco Bell would be a good sponsor if you do.

• 4:05Andrew Manganelli?

  I know the answer you're looking for, and I also understand the issue with that being the answer. What you're gonna say is it's something you genuinely, you like and enjoy and outside of being paid for it, you think is a good product.

• 4:19Speaker 01

  Right.

• 4:20Andrew Manganelli?

  I'm assuming that's what you're looking for.

• 4:21Speaker 01

  That's about what I would say, yeah.

• 4:24Andrew Manganelli?

  Is that what, does that make sense? Yeah, that's. Okay. Yeah, and I, but at the same time, I 100% see that it can seem untrustworthy to say, hey, I really like this product, but I'm also getting paid for it. And I do think that's one of the reasons we picked this as one of the, you know, I think you said the last sponsored video was Insta360 in September 2022.

• 4:50Speaker 01

  That was the last sponsored video.

• 4:51Andrew Manganelli?

  Yeah, fully sponsored video of like a single product. And so when DJI came to us with this, we've been using the DJI action cameras for a while. Alice and I used it to go in third person like over a year ago. They're pretty cool. And one of the main reasons we could do it in that video is because it has this like, a really neat feature of being able to plug in. And I'm also going to preface this, we did just get paid by DJI. So even everything I'm saying now should be taken with a grain of salt.

• 5:15Speaker 01

  Totally fair.

• 5:16Andrew Manganelli?

  In any way, shape or form. But it had this like webcam feature that was totally plug and play. And that's how we were able to just plug it in and go third person.

• 5:23Speaker 01

  Yeah.

• 5:23Andrew Manganelli?

  So we've been using them for a little while, but we liked the product. We thought it had a couple of cool features. And we looked back to see the last time we did an action camp video and it was 10 years ago. Funny enough, it was being a dog in 4K with a GoPro, a video that people thought was sponsored because like at the end of it, you put the GoPro logo.

• 5:41Speaker 01

  I was inspired by the GoPro commercials and I put the like, the like action thing at the end. Yeah.

• 5:45Andrew Manganelli?

  Yeah. So yeah, I 100% see why, no matter how much you like a product, if you get paid for it, it seems disingenuous.

• 5:56Speaker 01

  Yeah.

• 5:56Andrew Manganelli?

  And there's no real way to prove that you actually like the product there.

• 6:00Speaker 01

  Yeah. Yeah. And I think in general, it, it kind of, especially when the channel reviews a lot of products, it just isn't the look anymore to do a video. I think the nuance basically is lost that it's not a review. I think that's what it comes down to. I think a lot of people watched that video and thought two things. One, because this is an ad, I cannot trust anything that is said. So even though I actually have a lot of plans to like record more things outside the studio and do all sorts of other things with cameras that aren't the red in the studio, that just kind of. Gets ignored because it's a sponsored video and people want to focus on that and I totally get it. And then if you do other videos that are in a similar style, people no longer know if they're sponsored.

• 6:45Speaker 01

  Even if you're extremely clear about disclosing it and follow every rule to the T the best you possibly can. So I think my learning is like, okay, yeah, fully sponsored videos, I think, I think I'm done with those. And I think we still have lots of ways of integrating sponsors that we really believe in their products and like actually like and use in ways like we do here on the podcast and like, and we do on the studio channel and like we've done with mid-rolls and dope tech and all sorts of other fun places.

• 7:10Andrew Manganelli?

  And things that are unobtrusive to the regular content we're putting out. I think like doing these end roll things is kind of something that we've fought with advertisers on or like different companies with pretty hard. And are definitely taking a hit in terms of what we're getting paid because you'd rather put it at the end of a video than the beginning of a video. Cause it interjects less into things. But um, yeah, no matter what we say. And I get like, you should take every single content creator, like with a grain of salt on anything that they say. That should just be like, kind of how you tackle anything in media at all. And the only thing we can do is try and prove our trust, which we haven't been doing the best of job lately.

• 7:55Andrew Manganelli?

  But I still truly believe that we're a trustful organization.

• 8:00Speaker 01

  Yeah, I think I also, I watch a lot of YouTube. I watch a lot of YouTube and I actually watch when people do integrations in their videos. I know most people probably don't, they probably see them, but I watch them. I watch a lot of videos. And my least favorite type of integration is when it like interrupts or just like hard cuts and shifts to a ad read that doesn't feel like the creator cares about it at all. Or, or actually cares about the integration or wants to make it entertaining or anything like that. You do see that sometimes. And I think a good, a good integration is the opposite of that. So I still think that that's true and I think that there's good ways to do that.

• 8:41Speaker 01

  But that's, uh, that's something I keep noticing is I, I wish ads were better. This is the general evergreen statement. Nobody loves ads, but that's, uh, that's something I noticed.

• 8:53Andrew Manganelli?

  If anyone was. Looking at the Action 5 after that and is worried that it's a sponsored thing. There's a bunch of really good content directly comparing it to the GoPro Hero 12 and Hero 12 now, I believe. And the new Insta360, I forget the name of it, but there's some really good ones out there. And I watched like all of them. But yeah, that's, I think, the end of that unless anyone else has anything to add to. I also think we kind of messed up with the title, but.

• 9:25Speaker 01

  Yeah, exactly. I think there was a world where we just called it DJI Action Cam 5 Showcase and that was it. The video that I made, I didn't want to just, I think if you're a sponsor who makes a product, you want a video to look kind of like a review. I wanted the opposite of that. It should be very clear that it's not a review. So I did a video talking about different ways to use this camera and obviously talked about the features. But yeah, I wanted to also title it in a way that included that stuff, which ended up, I think, yeah, being a mistake and it shifted too far towards people thinking it was kind of baity. Like, oh, you're talking about like a big update where it's just a video about a camera. So that is totally fair. But we do have, we do have other things to talk about that we can jump into.

• 10:11Andrew Manganelli?

  Yeah, now we can get into headlines and a hat. Who wants to go first?

• 10:14Speaker 01

  Whose hat is this?

• 10:15Andrew Manganelli?

  What do you mean whose hat is this? Why do we have that hat? It's Zorro's.

• 10:19Speaker 01

  It looks like it, but Zorro doesn't work here, so I'm just kind of wondering.

• 10:25Andrew Manganelli?

  Yes.

• 10:26Speaker 01

  Anyway, okay, yeah, we can just jump in. Start with headlines and a hat.

• 10:30Andrew Manganelli?

  You're on first?

• 10:31Speaker 01

  Am I?

• 10:32Andrew Manganelli?

  You're picking out of your own hat. I feel like that's bad luck.

• 10:34Speaker 01

  And you go.

• 10:35Andrew Manganelli?

  Do you want to go first, David?

• 10:36Speaker 01

  Okay, David, go first. Pick any headline. All right, I got Mariah's new video.

• 10:45Speaker 01

  This headline comes to us from youtube.com.

• 10:49David Imel?

  Mariah herself, the video editor here at the studio, just launched her first video on her personal YouTube channel. And it is about the very unhinged, really, really old menus that are all stored in like the same place.

• 11:04Andrew Manganelli?

  Yeah, there's some someone who collected a bunch of old menus throughout the years and it's in a New York Public Library, I think. And she went through them and it is fascinating.

• 11:14David Imel?

  Yeah.

• 11:14Andrew Manganelli?

  And wild. And she did a great job. Did you all watch it?

• 11:18David Imel?

  I watched it.

• 11:19Andrew Manganelli?

  I know you did.

• 11:19David Imel?

  No, it's not linked anywhere. I should.

• 11:21Andrew Manganelli?

  Oh, I will link it in our Slack after. We will link it in the description, but she does a great job at like going through these old menus and providing context of what the times were like when that happens. And then I think at the end, she visits one of the places that's still around, Delmonico's Steakhouse. It's been around for like 100 years.

• 11:37Speaker 02

  I went to Delmonico's a few weeks ago and

• 11:40Andrew Manganelli?

  Really?

• 11:41Speaker 02

  I did not know she was working on this video. So I just sent her a picture of one of the really old menus in the, in the, she's like, how did you know? I was like, how did I know what?

• 11:49Andrew Manganelli?

  That's awesome.

• 11:50Speaker 02

  Steak's pretty good.

• 11:51Andrew Manganelli?

  It's a really, really good video. We'll link it. But if you have any interest in food or just history, it's well worth the watch.

• 11:58David Imel?

  Mariah has a very unhinged, but also creative.

• 12:03Speaker 02

  What do you mean? Mariah is completely hinged all the time.

• 12:06David Imel?

  Right. Yeah, anyway, it's a, it's a fun video. You should go watch it.

• 12:11Andrew Manganelli?

  Do you want to do?

• 12:12Speaker 02

  Next hat.

• 12:13Andrew Manganelli?

  One more before ad break?

• 12:15David Imel?

  Okay.

• 12:16Andrew Manganelli?

  Hmm. Problem is, we get one of the long ones here.

• 12:20David Imel?

  I'll try to.

• 12:21Andrew Manganelli?

  We're gonna have a lot. Yeah, try and pick the short one. I don't even know what that is.

• 12:24Speaker 02

  Let me try a better snare drum roll. Hold on. Here we go.

• 12:30Speaker 02

  It was all right.

• 12:31David Imel?

  USB C MIDI controller?

• 12:33Andrew Manganelli?

  Okay, I got this one. Did you see this?

• 12:35Speaker 02

  Yeah, I checked it. I read the script before the show.

• 12:37Andrew Manganelli?

  Okay. Do you want to explain it then? Because I was gonna explain it to you to see what you thought.

• 12:41Speaker 02

  Sure, I'd be happy to explain the Zafiro.

• 12:45Andrew Manganelli?

  Okay, I'll, I'll start explaining it and then Alice, you can jump in. Okay. So, no, it's not Thunderbolt 5. An Italian startup is working on this USB C accessory for mobile devices that basically looks like if you plugged a vape into like the bottom of an iPhone, and then it can, you can blow into it and then use controls on the screen to essentially create a I don't know how to use the term MIDI, if I'm being honest, but a MIDI wind instrument? Does that make sense? So it's like you can change the sound of the instruments and then through blowing through it and using the different controls like a regular wind instrument, now your phone becomes a wind instrument.

• 13:24Speaker 02

  You know what's really funny? It's always really hard to explain to people how MIDI works and what it is, but in this room and with our audience specifically, I can relate it to something even more nerdy and arcane that all you nerds actually know about, which is the way keyboards work with ISO standards, where when you hit a key on your keyboard, it's sending just like a number to your computer, right? And then your computer goes like, oh, what language am I looking at? What font is selected right now? And then it actually pulls the character, right? But there's this transference of information between wrote number on a keyboard to perceived experience by human beings, right? And that is exactly how MIDI works.

• 14:07Speaker 02

  Like MIDI is an information for storing the notes, when they're played, how loud they are and how long each note is. And then you send that to an instrument that ingests that and spits out musical tones.

• 14:19Andrew Manganelli?

  And so through this controller, it's using the breath, being able to judge how long it is, potentially how loud it is because of the amount that you're blowing into it?

• 14:29Speaker 02

  Yes, and the finger buttons that you're pressing on your phone will tell you what notes it is. And then you can plug this into it or wirelessly hook this up to a computer and control any instrument in any audio software with it. But yeah, it seems pretty nifty. I would like to try it. For those of you that don't know, I play wind instruments, so I would really like to try this. So there is like an established version of this. It's called the EWE, which stands for Electronic Wind Instruments, like been around since the 80s. But this thing seems pretty cool.

• 14:59Andrew Manganelli?

  How much was that? The EWE?

• 15:01Speaker 02

  Different people make different ones. It's not like one thing.

• 15:05Andrew Manganelli?

  Oh.

• 15:06Speaker 02

  It's like a family that different people compete on. I think right now the cheapest ones are in the 300 to 400 range and the most expensive ones are in the $1,200 range. But that's like a whole instru- like a physical instrument that you hold. So what's cool is Ziff- not Zafiro, Art- Artinoise?

• 15:22Andrew Manganelli?

  Artinoise is the company. I think Zafiro is the name of the product.

• 15:26Speaker 02

  So the Zafiro is sort of like the mini version of Artinoise's flagship product, which is the mouthpiece attached to a full recorder so that you can play it like a recorder or play it like a digital instrument, which I think is like a really cool

• 15:42Andrew Manganelli?

  That looks so sick.

• 15:43Speaker 02

  education tool. But yeah, I'm curious about this. When I first saw it, I was like, David knows what I'm talking about. Do you remember, um, Smeul? Is that the company? That made all the like OG iOS music apps?

• 16:00Speaker 01

  Oh, yeah.

• 16:01Speaker 02

  And they had an Ocarina app.

• 16:03Speaker 01

  Oh, yeah.

• 16:03Speaker 02

  Do you remember this? Where you'd like, you'd blow on the microphone of your iPhone 3GS and like,

• 16:08Andrew Manganelli?

  That's...

• 16:09Speaker 02

  like, and like play. And so like, I'm sure this sensor is probably better than just blowing on the microphone, but it does seem like, uh, it's a similar thing. So yeah, if I got my hands on it, I would, I would totally play it, play it for you guys, flex my saxophone and flute skills.

• 16:27Speaker 01

  I will note that this is a new Kickstarter with very, it has passed its goal of backing, but just for context on like what it is slash isn't, it's not shipping yet.

• 16:41Speaker 02

  Right.

• 16:41Speaker 01

  We're hoping it becomes real. That's what...

• 16:44Andrew Manganelli?

  I do think because of the real- when's the last time you saw a Kickstarter where the goal was $5,000?

• 16:50Speaker 01

  At all the time.

• 16:51Andrew Manganelli?

  Really?

• 16:51Speaker 01

  Kickstarters are super...

• 16:52Andrew Manganelli?

  Really?

• 16:53David Imel?

  Well, there's a lot of companies now that totally have the funding to just make a product, but for some reason they launch on Kickstarter first.

• 17:00Andrew Manganelli?

  It feels like a preorder process.

• 17:01Speaker 01

  Yeah, yeah.

• 17:02Andrew Manganelli?

  Where like, it's most likely ready to go, but like, let's do the safest preorder way possible.

• 17:07Speaker 01

  Yeah.

• 17:08Andrew Manganelli?

  And that's what this is. You were mentioning $400 for a full instrument. I know this is not the same, but this is about 50 bucks, which is pretty awesome.

• 17:17Speaker 02

  Right. It is. It is awesome. You know, the ones, the $400 ones are professional.

• 17:23Andrew Manganelli?

  For sure.

• 17:23Speaker 02

  Yeah, for people who are, you know, have real music jobs.

• 17:27Speaker 01

  I feel like that costs more than an actual instrument.

• 17:29Speaker 02

  400?

• 17:30Speaker 01

  Yeah.

• 17:31David Imel?

  Yeah.

• 17:33Speaker 01

  Well, my trombone didn't cost that much.

• 17:35David Imel?

  My ocarina was, I have a really nice ocarina.

• 17:38Speaker 02

  If that's how you feel, don't ever look up how much a professional bassoon costs.

• 17:42Speaker 01

  A trombone is $150, $250. I guess that's like, it's like, maybe instruments are like, I don't want to say watches, but they're kind of like cars in that the price to performance ratio that you can aim for is widely varied based on price range. You can get $20,000, you can get a $5,000 car, you can get a $5 million car, and there will be differences.

• 18:11Speaker 02

  Yeah. But then also, Mark has, remember that a lot of instruments are made of wood, which introduces a whole nother factor of

• 18:18Speaker 01

  Yeah, I was looking at brass.

• 18:19Speaker 02

  Where, where, where was this wood cultivated? What year was this tree cut down?

• 18:28Speaker 02

  Anyway, enough Ellis music time. I was just about to say.

• 18:31Speaker 01

  Triple bass ocarina for $2,000.

• 18:34Speaker 02

  All right, we're off the, we're off the deep end. This thing seems really cool. If you're interested in learning how to play a recorder, which is, people joke about it, but the recorder is a really great way to get your first musical experiences. I, I think this could be a cool thing for you. And then also, if you're interested in going from something like the recorder to producing music in Logic or Ableton, it does seem like you can use the Zafiro as a controller for that. So if you get good at recorder, now you can make sick beats with the recorder.

• 19:05Andrew Manganelli?

  The recorder to DJ pipeline.

• 19:07Speaker 02

  Yeah, it's real. Anyway, thank you, Andrew, for giving me a chance to talk about music.

• 19:14Andrew Manganelli?

  You're welcome.

• 19:15Speaker 02

  Let's hit the hat.

• 19:16Speaker 01

  Yeah. We should take a quick break. We have, we do have time for a break, but we also have time for trivia.

• 19:23Speaker 04

  Trivia. So, we were just talking about MIDI. Question about MIDI for you. It stands for Musical Instrument Digital Interface, so that's not the question that I'm gonna give you. Can you just play a song in MIDI and we guess what song it is?

• 19:38Speaker 02

  No, you can't. That was the whole thing, is you can't play MIDI.

• 19:41Speaker 04

  Yeah, MIDI is just like notes.

• 19:42Speaker 02

  It's just the information.

• 19:43Speaker 04

  Yeah.

• 19:43Speaker 02

  It's like saying, it's like trying to...

• 19:45Speaker 04

  Damn it, did my... It'd be like, it'd be like typing on a keyboard not connected to a computer and then being like, read this. Alright, let's start the zoe, play the music.

• 19:56Speaker 04

  Sorry.

• 19:59Speaker 01

  Challenge: Don't trigger Ellis on MIDI.

• 20:00Speaker 04

  Oh my god, okay.

• 20:02Speaker 01

  Impossible.

• 20:03Speaker 04

  The question: Ellis mentioned that MIDI has velocity.

• 20:08Speaker 02

  I didn't.

• 20:09Speaker 04

  He did.

• 20:10Speaker 02

  No, I didn't.

• 20:10Speaker 01

  I don't think he said that.

• 20:11Speaker 04

  You said it has this, this, this, and what is velocity?

• 20:15Speaker 02

  No, I said, I said...

• 20:16Speaker 01

  Guys.

• 20:17Speaker 02

  I said, I said it's, it's the length of the note, and it's how loud the note is, which is velocity, but I didn't use the word velocity.

• 20:24Speaker 04

  You're too smart.

• 20:25Speaker 02

  We need to leave this all in.

• 20:29Speaker 04

  For the third time.

• 20:30Speaker 01

  This is the hardest level of the challenge.

• 20:32Speaker 04

  The value of velocity in MIDI ranges from zero to what?

• 20:36Speaker 01

  Ooh.

• 20:37Speaker 04

  That is the question.

• 20:38Speaker 01

  We're all gonna guess the same thing and we're all gonna be wrong.

• 20:40Speaker 04

  Aw, man. Well, I'm writing it anyway. I think it's right.

• 20:44Speaker 01

  Well, it's for later.

• 20:45Speaker 04

  Okay.

• 20:46Speaker 01

  Well, we're gonna think about it. If you wanna think about it, you can think about it too. The answers will be at the end like usual. We'll be right back.

• 21:04Speaker 01

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• 22:32Speaker 01

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• 23:05Speaker 01

  Support for the show comes from Pipe Drive. So, sales teams spend up to 50% of their time on admin work rather than selling, building relationships and closing deals. They could really use a tool that covers all the admin stuff. That way, sales teams could actually focus on the work they were hired to do. That's where Pipe Drive comes in. It's an intelligent, AI-powered sales CRM loved by growing sales teams. Their new meeting intelligence features like the AI Note Taker are built right into the CRM. Pipe Drive automatically pulls deal history, email records and previous conversations. You can walk into a call already briefed. During meetings, Pipe Drive's AI Note Taker records and takes notes so you can stay The conversation, then it turns those notes into accurate auto drafted CRM updates

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• 24:21Andrew Manganelli?

  I did, and then I, I can't read it. Okay. I have the Scout Motors EV.

• 24:27Speaker 01

  I saw some, some posts about people fawning over this thing.

• 24:30Andrew Manganelli?

  We had a lot of people say, why didn't you talk about this last week?

• 24:33Speaker 01

  All right, let me look into it right now in real time.

• 24:35Andrew Manganelli?

  Yeah, I'll give you the quick breakdown, the early breakdown. So Scout Motors, which I was not aware of this because I believe it was before any of us were born, was an old, an older legacy car manufacturer. They stopped producing it in 1980.

• 24:49Speaker 01

  I can see where this is going.

• 24:50Speaker 04

  You were around back then, weren't you?

• 24:51Andrew Manganelli?

  Get out of here, Adam.

• 24:54Andrew Manganelli?

  Well, they're back now as a new EV startup, but they are under the VW group. So like, it VW owns them. So we have like a little more backing than our regular like Lordstown, you know, startup section, but they just announced their new truck, the Terra and the Traveler SUV. Both of these vehicles are sitting on an EV platform that they created that they're not using from VW. They're making their own EV platform, like battery base, just different types on the top. Claims could be starting under $60,000, but it's not going to be produced till 2027. So who on earth knows if that price.

• 25:32Speaker 01

  Also, every single time we hear a price from a car manufacturer, it's 30 to 40% higher when it actually.

• 25:37Andrew Manganelli?

  Pretty much. Even like some of the, like Rivian launched with the high price, it said, and then still was like.

• 25:43Speaker 01

  No, they jacked it by 30, right?

• 25:45Andrew Manganelli?

  Yeah, but like they, they like launched and had all the pre-orders in and like paid for it and then tried to put it up. And yeah, not a great, but um, yeah, SUV and a truck, they are.

• 25:57Andrew Manganelli?

  Extremely similar to another company owned by VW or partnered with VW now, which is Rivian.

• 26:04Speaker 01

  Yeah, they look just like Rivian.

• 26:06Andrew Manganelli?

  Actually, I believe the Rivian partnership pretty much just went through its first stages of the like billion dollar loan that they're and it's like five billion over the next X amount of years. And they do say that like part of this could potentially come from that VW is licensing Rivian's zonal hardware design. So we probably are going to see some Rivian similar things in here and probably in the software as well.

• 26:36Andrew Manganelli?

  And they do look, this is an R1S and an R1T, pretty much with, yeah, instead of circular lights, they're like bar lights.

• 26:44Speaker 01

  Slots.

• 26:44Andrew Manganelli?

  Or like slots, yeah.

• 26:48Andrew Manganelli?

  But yeah, Scout used to be this kind of like utility-ish off-road fun, sporty type of like vehicle. And they're focusing a lot on that. One really interesting thing about it is these will have a gas-powered battery generator for extra range where there is a fuel tank. But all it does is run a motor that charges the battery. And I'm assuming this will mostly just be used for if they're talking about off-road that much, like if you're really going off-road, actually off-roading and might need extra range.

• 27:24Speaker 01

  Or hopefully if you like ran out of range and then you needed to charge the battery to get to the charger.

• 27:29Andrew Manganelli?

  Like if I'm stuck in traffic on the Jersey Turnpike.

• 27:32Speaker 01

  Okay, I'm intrigued. I mean, I'm scrolling through this website. This website is extremely elaborate and frankly, probably costs as much as the car. This is super.

• 27:41Andrew Manganelli?

  It costs more than the car because it doesn't exist.

• 27:43Speaker 01

  This is a crazy elaborate website. So shout out to them for the website, but I'm scrolling through, I'm looking at the pickup truck specs, body on frame. It says pure electric models offer up to 350 miles of range and then the extended range models offer 500 miles of range or more through the built-in gas-powered generator. So fun fact, we're testing an EV or a hybrid right now that's doing the exact same thing. It's called the LiAuto L9. That has a gas generator?

• 28:12Andrew Manganelli?

  It's the other one, not the mega.

• 28:14Speaker 01

  Yeah, so the L9 outside has, I think it's like 1,000 kilometers of range when you come, or like 1,400 kilometers combined, but it's always driving from the electric drivetrain. The battery just either charges up via regen and plugging in, or the gas power generator. So you're always driving on the instant throttle and the efficiency that comes from the electric drivetrain built in, but with a little bit of peace of mind that if you need to go, you don't have to plug in, you can just fill up with gas and the generator can get you some more range. It's a cool, I like that idea, it's cool. There are others that do that as well. The other question mark is like, okay, is this, is this company gonna actually figure out how to manufacture these and ship them, question mark, by 2027?

• 28:56Speaker 01

  We'll see. If they can execute on it like they did on this website, it's gonna be an incredible truck.

• 29:01Andrew Manganelli?

  Yeah, I need to, you are not kidding about this website. It starts with a video, which is like, I'm not always huge into videos, but when you scroll down and the cars drive at you based on your scrolling, and then swap into the old scout.

• 29:15Speaker 01

  Yeah.

• 29:16Andrew Manganelli?

  That is

• 29:17Speaker 01

  Pretty serious website.

• 29:18Andrew Manganelli?

  Elite level of, whoever is the web designer there, shout out. This is incredible.

• 29:23Speaker 02

  We'll know where all the money went when they don't deliver the cars.

• 29:26Andrew Manganelli?

  Yeah, this reserve now button down here might be going straight into this internet, the website design.

• 29:32Speaker 01

  Really serious website.

• 29:33Andrew Manganelli?

  Oh my goodness.

• 29:34Speaker 01

  So when you go to reserve, you can buy the electric only version, up to 350 miles of range, or you can buy the electric and gas version, and it's a hundred dollars, and it is refundable until your order is confirmed. Options and pricing may change. I think, yeah, I see the Rivian comparison for sure. A lot of the colors look like Rivian, a lot of the shapes, a lot of the general vibes of outdoorsiness and adventure look like Rivian, so that's great, people love that.

• 30:03Andrew Manganelli?

  I mean, this truck looks like a Rivian from the side.

• 30:05Speaker 01

  Yeah, from the side, definitely.

• 30:06Andrew Manganelli?

  Like every shape of the, every part of it, pretty much.

• 30:09Speaker 01

  So yeah, the question is like, do you think this will get there, or do you think Ford will make the Bronco electric first? Like, what's gonna do, what's gonna happen first? Who knows? But I like it, it's cool.

• 30:19David Imel?

  I think Ford will announce the electric Bronco before the ships.

• 30:23Speaker 01

  And then just who ships first?

• 30:24Speaker 02

  Yeah.

• 30:25Speaker 01

  Cause I remember the Rivian was announced and the Cybertruck and they were just kinda like which one will come first? The Rivian came out first and then the Cybertruck came out after. So people were just kinda like trying to pick between them. People, meaning me. Um, so it's curious to see like, is, are people gonna put money down for the Scout? A hundred bucks is kinda nothing, so they can just sort of drum up reservations and attention and that's great. But then, yeah, what happens between now and when they ship? We shall see.

• 30:51Andrew Manganelli?

  I don't, do you think Ford's gonna do an electric Bronco? I thought recently they were like kind of cutting back on some of their EV stuff and I wonder if the Bronco is gonna be... I think they should do a Maverick, cause that's so well selling.

• 31:04Speaker 01

  I think there's a couple of things in their lineup that would be awesome as EVs or as hybrids like this. Both of those, I think the Maverick, I think the Bronco. Uh, and I think the audience of people who like the Maverick and the Bronco and associate it with the outdoorsiness that the Scout is trying to have, there's like a big overlap there.

• 31:21Andrew Manganelli?

  Yeah, I, here's my, I was talking about this with Miles the other day. Do you know the Silverado has the, and I know this isn't just the new Silverado EV. They did it in the Avalanche, I think, where the like, what do you call it? Where the wall behind the backseat?

• 31:35Speaker 01

  Midgate?

• 31:35Andrew Manganelli?

  Yeah.

• 31:36Speaker 01

  Yeah, Midgate.

• 31:36Andrew Manganelli?

  Midgate Maverick would be awesome, because like, it's smaller, it's not an absolutely absurd sized truck. But I'm assuming the bed of the truck would be about the size of like a Tacoma.

• 31:47Speaker 02

  Not to mention, that's some fire alliteration right there.

• 31:50Speaker 01

  Midgate Maverick.

• 31:51Andrew Manganelli?

  Midgate Maverick.

• 31:52Speaker 01

  That's kinda sick.

• 31:53Andrew Manganelli?

  Do you know what the size of the Maverick bed is?

• 31:55Speaker 01

  Probably about four or five feet.

• 31:57Andrew Manganelli?

  4.5 foot?

• 31:58Speaker 02

  But it doesn't matter, because everyone who owns Maverick is not using the bed.

• 32:04Speaker 02

  No, we know, the data's, we have the data, people who own trucks do not do truck stuff. We know for a fact.

• 32:10Speaker 01

  For the most part.

• 32:11Speaker 02

  Don't lie.

• 32:12Speaker 01

  S, F-150s by the most part are, um, family haulers.

• 32:16Speaker 02

  Exactly. But, you know what would be even cooler than an electric Maverick?

• 32:20Speaker 01

  What?

• 32:20Speaker 02

  If we brought back the 90's Ford Ranger and electrified that thing.

• 32:27Speaker 01

  Yeah, if you wanna talk about bringing back old things and electrifying them. I got something for you.

• 32:32Andrew Manganelli?

  Wait, were you here for the F-150? The old F-150 EV?

• 32:36Speaker 02

  No.

• 32:37Speaker 01

  Your F-100?

• 32:38Speaker 02

  I know.

• 32:38Andrew Manganelli?

  Oh, the F-100?

• 32:39Speaker 02

  I know. I was so mad I missed that.

• 32:41Speaker 01

  The F-100 is incredible.

• 32:41Speaker 02

  I'm talking about, the Ford Ranger is a pickup truck the size of a thimble. You can fit it in your wallet, it's so small.

• 32:48Speaker 01

  Is that a two-row?

• 32:48Speaker 02

  And this is what we need. Like, it only has two seats?

• 32:51Speaker 01

  Yeah.

• 32:51Speaker 02

  There are multiple configurations across the 90s.

• 32:54Speaker 01

  Oh.

• 32:54Speaker 02

  But this thing is cute and puny.

• 32:57Andrew Manganelli?

  Is this not that much? What is this size compared to a?

• 33:01Speaker 02

  A Maverick?

• 33:01Andrew Manganelli?

  Current Maverick.

• 33:02Speaker 02

  Uh, let's find out.

• 33:04Speaker 01

  America wants big trucks, unfortunately.

• 33:07Andrew Manganelli?

  Yeah, I know, that's why I like the Maverick.

• 33:08Speaker 04

  There's a trend going towards smaller trucks. Still trucks, but smaller trucks.

• 33:13Andrew Manganelli?

  There's this, the Hyundai Santa?

• 33:16Speaker 01

  Santa Fe? I saw one today.

• 33:18Andrew Manganelli?

  Santa Fe or Santa Cruz?

• 33:19Speaker 01

  Santa Cruz.

• 33:21Andrew Manganelli?

  Yeah, Santa Cruz is the truck.

• 33:24Speaker 01

  Yeah, I love that. I saw one today.

• 33:26Andrew Manganelli?

  It's small.

• 33:26Speaker 01

  But is that popular at all?

• 33:27Speaker 02

  It's a foot and a half shorter.

• 33:29Speaker 01

  It exists.

• 33:30Andrew Manganelli?

  The old Ranger is? Is that the?

• 33:32Speaker 01

  Once a day, at least.

• 33:33Andrew Manganelli?

  Oh.

• 33:34Speaker 04

  Thank you.

• 33:34Andrew Manganelli?

  Is that like versus the like?

• 33:36Speaker 02

  The new Maverick.

• 33:37Andrew Manganelli?

  Was the old Ranger, is there a four-door version?

• 33:41Speaker 02

  There is.

• 33:42Andrew Manganelli?

  Yeah, it's shorter than the four-door version? By a foot? I would assume it's probably about the same size as the four-door version.

• 33:47Speaker 02

  The four-door version of the Ranger is still a few inches shorter.

• 33:52Andrew Manganelli?

  Okay, so about the same size?

• 33:53Speaker 02

  Yeah.

• 33:54Speaker 01

  Yeah, small trucks. I mean, the Rivian's a small truck.

• 33:56Andrew Manganelli?

  No, it's not.

• 33:57Speaker 02

  What are you talking about?

• 33:58Andrew Manganelli?

  It's like a Tacoma.

• 33:58Speaker 01

  I promised the Rivian is a small truck.

• 34:00Andrew Manganelli?

  Compared to some other gigantic trucks?

• 34:02Speaker 01

  No, the, I mean, yes, like, the, the default truck, the full-size truck, that when most people see a pickup truck that they get, is an F-150. And to, to us, it's massive, because, yeah, it's massive. That is the normal-sized truck. There are larger trucks and smaller trucks. The Rivian is definitely smaller, and there are bigger trucks. There are Hummers and Silverados and others.

• 34:23Andrew Manganelli?

  The Maverick and Santa Cruz are significantly smaller than the Rivian, though?

• 34:26Speaker 01

  Significantly in bed size, or?

• 34:29Andrew Manganelli?

  Just like full-size?

• 34:31Speaker 01

  I don't know if it's that.

• 34:32Speaker 02

  I have a question. That I think will tickle our brains a little bit.

• 34:36Speaker 01

  Yeah.

• 34:36Speaker 02

  What is the lightest an object can weigh? And, and it is still massive?

• 34:44Speaker 01

  Massive?

• 34:45Speaker 02

  Yeah, like for us to describe it as massive. Or, excuse me, actually, let me, I, I, I think I'm actually asking the opposite question that I mean to ask. Like, because you're saying the Rivian is not a massive truck, right?

• 34:55Speaker 01

  I'm saying the Rivian is a smaller truck.

• 34:58Speaker 02

  Right, but how, how heavy does something have to be before we're like, no, that's massive? Regardless of size, how heavy does something have to be before we're like, no, that's massive? Even size out of the equation, just weight.

• 35:10Speaker 01

  Well, there's so many categories.

• 35:12Speaker 02

  I don't know. Yeah, but just before something, I'm not talking about the definite, I'm just saying before it feels massive. Before our soul goes, that is massive.

• 35:19Speaker 01

  Just vehicles?

• 35:20Speaker 02

  No, anything.

• 35:21Speaker 01

  Anything.

• 35:22Speaker 02

  Any object, regardless of size, what is the weight? What is the weight point?

• 35:26Speaker 01

  There's like bumblebees that weigh one ounce, and there's the massive two ounce bumblebee.

• 35:31Andrew Manganelli?

  Look at the size of that thing, it's huge.

• 35:33Speaker 02

  No, but, but, fair enough, fair enough, but, but, you know, is it a ton?

• 35:37Speaker 01

  Well, a ton is massive.

• 35:38David Imel?

  Debating semantics.

• 35:39Speaker 02

  Right, it's.

• 35:39Speaker 01

  It like depends on the object.

• 35:42Speaker 02

  I'm just, I'm looking for our souls here, man. You know what I mean?

• 35:45Speaker 01

  Bring an F-150 up and tell me.

• 35:46Andrew Manganelli?

  Oh, yeah. No, no, I don't disagree.

• 35:48Speaker 02

  I only bring this up because the Rivian is 7100 pounds.

• 35:51Speaker 01

  Definitely. All the electric ones are heavier. The Cybertruck is less massive. So how do we feel about that? The Hummer EV battery is 6000 pounds. Yeah.

• 36:01Andrew Manganelli?

  Yeah, EV battery with weight is tough.

• 36:03Speaker 01

  EVs just throw weight in a total mixer.

• 36:05Speaker 02

  Yeah, but I have to say, I think, I think it's fair to call all of these things massive, in my heart.

• 36:10Speaker 01

  The F-150 weighs much less than the Rivian, but no one would say it's less massive. It's way bigger.

• 36:18Speaker 02

  Right.

• 36:19Speaker 01

  That's all I'm saying.

• 36:19David Imel?

  They're not actually talking about weight when they say massive.

• 36:22Speaker 02

  I know, but I'm just, I'm just trying to, I'm just trying to open up our, our brains and our hearts to like, maybe it's all massive.

• 36:28Speaker 01

  Yeah, well, I hope the Scout, I hope the Scout happens because it looks cool and it seems to have a, a nice system. You know, the hybrid thing is cool. I think a lot of people want that, so I hope it happens.

• 36:37Andrew Manganelli?

  Now you can have an EV with one of those cool gas tank accessories on the back that you never use, but it's not totally spilt in. So you can still tell people you go off-roading without telling them you go off-roading?

• 36:48Speaker 01

  Sure.

• 36:49Speaker 02

  Someone needs to put a snorkel on it. I want, I want an EV with a snorkel so bad.

• 36:54Andrew Manganelli?

  I've just realized we only have two more headlines in here, so one of these better be long. Actually, both of them better be long. I think they kind of.

• 36:59Speaker 01

  I don't know which one I'm gonna get.

• 37:01David Imel?

  Please give me the Bush guy one.

• 37:05Speaker 01

  YouTube scrolling feature.

• 37:08Andrew Manganelli?

  Where is that one?

• 37:08Speaker 04

  Yeah.

• 37:09Speaker 02

  Did you see this?

• 37:10Speaker 01

  No, what's a YouTube scrolling feature?

• 37:11David Imel?

  So there's a, one of those feature flags that they test on random users, but don't necessarily roll out, that they do all the time. And they're testing one right now where as you're watching a full scale YouTube video on your full scale computer, if you like scroll down, it just, it Tik Tok-ifies full sized videos.

• 37:32Andrew Manganelli?

  Do you guys have it? Cause I do.

• 37:34David Imel?

  You have it?

• 37:34Andrew Manganelli?

  Mm-hmm.

• 37:35David Imel?

  Oh.

• 37:35Andrew Manganelli?

  And so, okay, here, I'll just show you. Ready?

• 37:38David Imel?

  Okay.

• 37:38Speaker 04

  Also, wait, it's only phones, not computers?

• 37:41Andrew Manganelli?

  It's only phones. It's only Android phones, I believe.

• 37:43David Imel?

  Oh, okay.

• 37:43Speaker 01

  Right now?

• 37:44Andrew Manganelli?

  Right now, is what they're testing it on.

• 37:46David Imel?

  Okay.

• 37:46Andrew Manganelli?

  So right here, you know, like a little bedanza disc golf, but swoop, now we've got...

• 37:51David Imel?

  It's autoplaying.

• 37:52Andrew Manganelli?

  I don't know who this is.

• 37:53David Imel?

  They're hitting him.

• 37:54Andrew Manganelli?

  Swoop, Hank Green. Let's see. Joe is hungry, best channel on YouTube.

• 38:00Speaker 02

  Joe is hungry is the best channel on YouTube.

• 38:03Speaker 01

  These are not random, these are related videos.

• 38:05Andrew Manganelli?

  I think it's essentially a new way of scrolling into your related videos.

• 38:08Speaker 01

  Recommended videos.

• 38:08Andrew Manganelli?

  Yeah, recommended. You know, hockey.

• 38:12Speaker 01

  I don't hate it.

• 38:12Andrew Manganelli?

  We haven't hit waveform yet. It's because I watch all the waveform episodes, so I wouldn't recommend that.

• 38:17Speaker 01

  Good call, good save.

• 38:18Andrew Manganelli?

  Yeah, I'm interested in this. I think the immediate reaction is this feels like TikTok. And that's not a good reaction in general.

• 38:25Speaker 01

  Yeah, well, to us. But YouTube is like, yes, it's, yes, perfect. That's exactly what we want to hear.

• 38:31Speaker 04

  Okay, what if they changed it so that as you swipe, it goes to the most watched part of the next video? Would that change how you feel about it?

• 38:39Andrew Manganelli?

  That would be awful.

• 38:40Speaker 01

  Be terrible.

• 38:41Andrew Manganelli?

  Don't give them ideas. I know they're listening.

• 38:44Speaker 01

  Engagement spiking. Ah, man.

• 38:47Andrew Manganelli?

  Can I throw out my why I don't think this is that bad? Okay.

• 38:51Speaker 01

  Sure.

• 38:51Andrew Manganelli?

  Why I hate it and why I don't think it's that bad?

• 38:54Speaker 01

  Okay.

• 38:54Andrew Manganelli?

  So normally, if you're in fullscreen, the best way to get to another recommended video is you either have to get all the way to the end cards, but let's be real, a lot of YouTube videos, the last minute might be a little bit of like an outro that I don't always watch, and I won't get the next related videos or in my end card until it's all the way at the end, or I have to get out of fullscreen. So I can take the risk and just swipe up and I don't have to leave fullscreen and I could get there. My biggest issue with it right now is... I didn't even know this was a thing and I've randomly swiped away in a video I'm actually watching because I like,

• 39:28Speaker 01

  Oh.

• 39:28Andrew Manganelli?

  I try and swipe down for a notification. I do that all the time. I'm like, I saw a notification in fullscreen and I try and just swipe down the top to get to my notifications and I swipe into a video and I've lost my place.

• 39:39Speaker 01

  If you swipe down it also?

• 39:41Andrew Manganelli?

  Either way.

• 39:41Speaker 01

  Different video?

• 39:42Andrew Manganelli?

  It goes up or down, yeah.

• 39:43Speaker 01

  Oh, I don't like that.

• 39:44Andrew Manganelli?

  Yeah.

• 39:45Speaker 01

  Yeah, up or down is crazy. It should only be, wow, I guess TikTok's up or down.

• 39:48Andrew Manganelli?

  Well, yeah, but down is, that's if I'm like trying to swipe from this, yeah.

• 39:52Speaker 01

  Yeah.

• 39:52Andrew Manganelli?

  Oh yeah, but then I'm going up.

• 39:54Speaker 01

  So you're going back through the history. Yeah, so it's like a TikTok carousel now.

• 39:56Andrew Manganelli?

  Yep.

• 39:57Speaker 01

  Yeah. Yeah.

• 39:58David Imel?

  The thing that YouTube has always had that I feel like has been saving us from the brain rot of the current internet meta is the fact that you still have intentional content consumption where you are picking something to watch. And yes, there is an algorithm that is like serving up options of things that you watch and sure, sometimes you just click on whatever's available because you just want something to play, but I think that many of the problems that we have in the world right now are because people are just being served stuff and having no intentionality behind what they're consuming.

• 40:36Speaker 01

  I fully cosign. In addition, YouTube historically has this thing where they're, they are the biggest video website ever, right? But for some reason, they feel the need to also chase other media. They feel the need to chase TV and Netflix and TikTok because they feel like threats, but they constantly introduce either experiments or features that to me just feel like, what if we were more like Netflix? If you go to the YouTube summits and you listen to the way they talk about YouTube on TV, like they are constantly thinking about Netflixifying that experience and having these huge high-res like, you know, cover art things, which is, it's nice, but it's, that's chasing Netflix.

• 41:19Speaker 01

  They also chase TV all the time. They try to like intermingle the talent, bring TV talent to YouTube and, and put YouTube talent on TV and they have TV features, like they do that all the time. And it doesn't shock me at all that they're doing a TikTok thing. Obviously Shorts has taken off, but like, why not Longs too? Like just, they're trying everything. So yeah, it's just the thing that YouTube's always willing to do, which I, I guess you give them credit for being willing to, you know, change things up because you could be the same forever. You could be Vimeo, but. They're trying new stuff, so good for them, I guess.

• 41:52Andrew Manganelli?

  That's the one thing they have not tried to be.

• 41:54Speaker 01

  Vimeo? Yeah, that's true. They don't have to be Vimeo.

• 41:57Speaker 02

  Nope. There's a Mark Zuckerberg quote that is really relevant here, which is in 2012. He said, "If we don't create the thing that kills Facebook, someone else will."

• 42:12Speaker 01

  That's a valid...

• 42:13David Imel?

  Yeah. Well, yeah, that kind of goes off. What you were saying was like, they're scared of these other options. I think that that's definitely an element for things like Shorts, maybe, where like, oh, we have to, or AI, or whatever. All these companies are like, "If we don't do this, we're gonna be left behind." I also think, since they're owned by Google and their stock has to keep going up, they have to look at every possible category and say, "Hmm, 2% of Americans consume this content, but what if they consume this content on YouTube instead?" Right? So that's just, they're looking at all the available markets that they could just trounce on and replace that category completely.

• 42:50Speaker 01

  Yeah.

• 42:51David Imel?

  And that's why they're doing TV and Netflixifying everything.

• 42:54Speaker 01

  It's fun to watch, like, the occasional, like, you'll see, like, a big push from them to, like, bring traditional Hollywood celebrities to YouTube. You'll see Will Smith and Ronaldo and all these people start YouTube channels and you're like, "Who's this for?"

• 43:08David Imel?

  Yeah.

• 43:09Speaker 01

  And you're like, "Well, I guess it's the people who are watching them on TV."

• 43:12David Imel?

  Right.

• 43:13Speaker 01

  And now they're gonna be on YouTube. Mission accomplished.

• 43:15David Imel?

  Well, and everyone has smart TVs now, you know? So it's like, what if you could watch everything on the YouTube app instead of the individual?

• 43:21Speaker 01

  Yeah.

• 43:22Speaker 02

  I exclusively watch basketball on the YouTube app.

• 43:26Speaker 01

  Yeah.

• 43:26David Imel?

  Yeah.

• 43:27Speaker 01

  And YouTube, and there's YouTube TV, too. So I watch YouTube, I watch games on YouTube TV, and I watch highlights and analysis on YouTube. And I'm just on, and I'm in their universe the whole time. I never leave. I don't even need a cable subscription.

• 43:38David Imel?

  Elon Musk thought he could make the super app, but YouTube's out here making the super app.

• 43:44Speaker 01

  Just alphabet soup.

• 43:45Andrew Manganelli?

  Does it feel like YouTube kind of like... Makes these change or tries to chase these things and then just kind of

• 43:51David Imel?

  Gives up on them?

• 43:51Andrew Manganelli?

  Yeah. Like YouTube Red and all the things. They were like, let's attack TV, our own stuff. Just kidding. And like live, yeah, live streaming and gaming. They were really hard into like, let's pay for all these Twitch streamers and bring them over and like, and just, I don't really care anymore.

• 44:07David Imel?

  That's a classic Google move.

• 44:08Speaker 01

  Some of it, it totally, yeah, some of it happened in waves.

• 44:12Andrew Manganelli?

  Shorts is there and it's competing with TikTok.

• 44:15Speaker 01

  Yeah.

• 44:15Andrew Manganelli?

  A lot of the other stuff feels, uh.

• 44:17Speaker 01

  There used to be a whole separate YouTube gaming app.

• 44:20David Imel?

  Yeah.

• 44:20Speaker 01

  Remember that?

• 44:21David Imel?

  I remember that.

• 44:21Speaker 01

  That was like.

• 44:22David Imel?

  I remember sitting in my office chair and reading the article about it and downloading it and being like, hmm.

• 44:27Speaker 01

  Yeah.

• 44:28David Imel?

  Let's see how long this lasts.

• 44:29Speaker 01

  I'm guessing that one didn't hook so well, but YouTube Music still exists. So maybe that, you know,

• 44:32David Imel?

  Well.

• 44:33Speaker 01

  Becca still listens to every podcast on YouTube Music. So there are people who use YouTube Music.

• 44:37David Imel?

  Was birthed off the backs of giants. And when I say that, I mean, Google Play Music.

• 44:43Speaker 01

  Yeah.

• 44:43David Imel?

  Which.

• 44:44Speaker 01

  So now they're competing against Spotify.

• 44:45David Imel?

  It's a beautiful application.

• 44:46Speaker 01

  Here we are.

• 44:47David Imel?

  Yeah, competing is a strong word.

• 44:49Speaker 01

  Yeah. Trying to bring people.

• 44:51David Imel?

  Having an option.

• 44:52Speaker 01

  Yeah.

• 44:53David Imel?

  Yeah.

• 44:54Speaker 01

  Existing. So I'm surprised there's no YouTube messaging app, to be honest.

• 44:57Andrew Manganelli?

  One thing Mariah brought up with this that I didn't think about was that thumbnails wouldn't matter in this situation.

• 45:02David Imel?

  Yeah. I mean, this is the insane thing to me about TikTok, Shorts, all short form content in general is like, you have no control over how the algorithm is going to serve your video. Whether or not you can optimize certain parts of the video to have things that maybe the algorithm likes, I don't know. That's also a terrible way of making content that makes everything horrible. But when you just have short form content like this, it's like, or just infinitely scrollable.

• 45:31Andrew Manganelli?

  David, can you speed this up? I'm trying to optimize for the next 30 seconds of the podcast.

• 45:35David Imel?

  Okay, I'm just, yeah, I'm just, I don't know. The more you like strip from the creator's presentation. It just, we're, eh, it's not good. It's, I don't like it.

• 45:45Speaker 02

  Have you guys seen Minority Report?

• 45:46David Imel?

  Yeah.

• 45:47Speaker 02

  We're heading towards a future where like, consuming content is just like the precogs, like we're like floating, we're floating in the milk and then like something gets served like straight into our brain. We're like,

• 45:59David Imel?

  Yeah, I think we're all like that a lot right now.

• 46:02Andrew Manganelli?

  I don't think this is as big of a deal, like, this isn't some, you still ultimately have to be inside of a video already that you've clicked on on the homepage to even get to this part. To me, it's mostly just a quality of life blunder because it, I can accidentally switch out of a video.

• 46:19David Imel?

  Right.

• 46:19Andrew Manganelli?

  I'm actually enjoying.

• 46:20David Imel?

  Totally.

• 46:21Andrew Manganelli?

  And then I have to go find the spot in it because like, every time I've done it, it hasn't brought me back. It's brought me back. When I flip back, I'm at the start of the video and that's really annoying.

• 46:31David Imel?

  I'm so sorry that you're in this experiment.

• 46:34Andrew Manganelli?

  Opt out. Stop experimenting with it.

• 46:36David Imel?

  Yeah.

• 46:37Speaker 02

  I'm assuming this will not be available for kids either.

• 46:40David Imel?

  I don't think this is, personally, I think this is not going to work and they're not going to roll it out because I think they're gonna find that YouTube as a platform is a more intentional platform at all.

• 46:50Speaker 02

  Well, I'm just thinking because I know they don't let kids use autoplay. So I'm curious.

• 46:55David Imel?

  So they're already.

• 46:55Speaker 02

  Is this the same?

• 46:56David Imel?

  They're already surfing, just like us.

• 46:58Speaker 02

  Is this different?

• 46:59Speaker 01

  I gue- I guess YouTube autoplay is basically doing the same thing without the swipe.

• 47:07Speaker 02

  Yeah.

• 47:07Speaker 01

  Yeah, as far as I can tell. I don't know if the engine for what it recommends for a swipe is different from autoplay, but it feels kinda like it's the same thing, but just a voluntary, I'm done two minutes in versus just getting to the end.

• 47:18Speaker 02

  Yeah.

• 47:19Speaker 01

  Probably.

• 47:19David Imel?

  I guess it's the same thing. It's kinda the same thing, just a different movement.

• 47:23Speaker 02

  Yeah, wait, so would it swipe irregar- oh, but this is for mid, now I'm so curious, wait, would it, would it, would it not autoplay if you have this feature? Would it swipe anyway?

• 47:32David Imel?

  It would probably autoplay at the end of the video if you just like let it play through, but if you swipe, then it's just going to the next.

• 47:37Speaker 02

  Right, but there's already a next video arrow on the screen.

• 47:39Andrew Manganelli?

  It's probably the same video.

• 47:40David Imel?

  Probably just another.

• 47:41Andrew Manganelli?

  It's probably, there's just two ways of getting to it.

• 47:43David Imel?

  Yeah, that'd be my guess.

• 47:44Andrew Manganelli?

  Kind of like on TikTok, have you ever noticed when you're on a thing and you try and back out of the app? It just goes to another video to try and keep you. If you always swipe up, it's the video you tried to back out of. All the back button doing is swiping to the next one and trying to catch your attention as fast as possible.

• 48:00David Imel?

  Yeah, there are these new gesture paradigms that a lot of these applications that we've grown using kind of created like Tinder created the swipe right equals yes swipe no equals no paradigm. And now everything uses that. It's the same kind of thing. Tik Tok kind of created the swipe up to keep doom scrolling or keep brain rotting. So.

• 48:22Andrew Manganelli?

  It works.

• 48:23David Imel?

  Now we're here.

• 48:24Speaker 01

  Can confirm.

• 48:25David Imel?

  Highly effective.

• 48:26Speaker 01

  Highly effective.

• 48:26David Imel?

  Highly effective. Uh, okay. How many more headlines do we have?

• 48:30Andrew Manganelli?

  Two.

• 48:30David Imel?

  Two. So two more after the break.

• 48:33Andrew Manganelli?

  It's up to you. We either do one now break or two after the break. I think either way it'll work.

• 48:38David Imel?

  Let's do both after the break.

• 48:42Speaker 02

  Oh, yeah. I'm gonna. All right. So earlier in the episode, we talked about a car company that doesn't exist anymore that made cars that don't exist anymore. Scout, which I looked it up. Scout was owned by a tractor company. That's pretty hilarious, right? Harvester International, but now I have in front of me four cars that don't exist anymore. And I need you to tell me which one isn't real. Which one did I make up? A, the Renault Le Car. That's right. The car is called Le Car. B, the AMC Gremlin. C, the Isuzu Mysterious Utility Wizard.

• 49:25Speaker 02

  D, the Subaru Brat. Or E, all of these are real.

• 49:31David Imel?

  Oh, gosh. I hate this.

• 49:34Speaker 01

  Oh no, all of the above? Uh, damn, I don't recognize any of those. That's tough.

• 49:39Speaker 02

  Well, you've never heard of the, oh, sorry, my bad. The Isuzu Mysterious Utility Wizard was sold in the US as the Honda Passport, but outside of the US, it was the Isuzu Mysterious Utility Wizard.

• 49:48David Imel?

  If it is real, that is.

• 49:50Speaker 02

  If it is real.

• 49:50David Imel?

  If it is real.

• 49:51Speaker 02

  Yes, in the US. Honda Passport.

• 49:53David Imel?

  I hope that somebody has painted their Subaru Brat bright green. That'd be great.

• 49:58Speaker 01

  Wait, does Honda love the letter P? I'm just realizing.

• 50:01Speaker 02

  Prologue.

• 50:03David Imel?

  Prologue.

• 50:04Andrew Manganelli?

  Pilot.

• 50:05Speaker 02

  Pilot.

• 50:06David Imel?

  Panda.

• 50:07Andrew Manganelli?

  Accord.

• 50:07Speaker 02

  Pivot Accord.

• 50:11Speaker 02

  The Honda Pelament, are you kidding me, guys?

• 50:13Speaker 01

  We're on the Cadillac loves Q.

• 50:15Andrew Manganelli?

  The Honda Element should be an EV.

• 50:18Speaker 02

  No.

• 50:19Andrew Manganelli?

  Why?

• 50:19Speaker 02

  Because it's a car meant to get wet.

• 50:22Speaker 01

  What's wrong with it?

• 50:22David Imel?

  EVs can get wet.

• 50:23Speaker 01

  EVs can get wet.

• 50:24Speaker 02

  Not like the, not like the Elements.

• 50:25Andrew Manganelli?

  Well, the Element was like, you're supposed to like hose it out on the inside.

• 50:28Speaker 02

  Yeah, the Element has a drain.

• 50:30David Imel?

  They should just make the Honda lithium.

• 50:33David Imel?

  Or Cobalt.

• 50:34Speaker 01

  I think it's a good time to take a break. We'll be right back.

• 50:51Speaker 01

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• 51:35Speaker 01

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• 53:21Andrew Manganelli?

  All right, welcome back. We have two more headlines and David really wants to pick one of these. So let's see if he can grab it.

• 53:27David Imel?

  Oh, this is so dramatic. Yes, I got it.

• 53:31Speaker 01

  What is it?

• 53:31David Imel?

  Okay, the headline says blue sky influx.

• 53:34Speaker 01

  Here we go.

• 53:37Speaker 01

  Here we go.

• 53:37Andrew Manganelli?

  Retention graph.

• 53:38David Imel?

  Here we go. You guys know how much I love protocols.

• 53:42Speaker 01

  Buckle up.

• 53:42Speaker 02

  So in 1957, this thing got launched into space.

• 53:45Speaker 01

  Wait, first of all, is this real? Cause here's what happened. I saw this on my timeline and it was like a headline that said, "A bunch of Taylor Swift fans are leaving X to go to the sky."

• 53:58David Imel?

  That is also a part of it.

• 53:59Speaker 01

  And I read that headline and I was like, no, they're not. And I kept scrolling. Is what?

• 54:05Andrew Manganelli?

  Oh, no, they definitely did.

• 54:06Speaker 01

  Am I wrong? Okay, so when you say they did, is it like a few dozen of them? Was it like 150 of them?

• 54:13Andrew Manganelli?

  There's, when you talk about Taylor Swift, a dozen is not a number in that scenario. You are talking tens of thousands, hundreds of thousands.

• 54:21Speaker 01

  They operate exclusively in 500K units. I guess I'm operating on the tech blog scale of, we need to report on a trend. And if I see five tweets about this, it's a trend.

• 54:31David Imel?

  Sure.

• 54:32Speaker 01

  Is it more than that?

• 54:33David Imel?

  I agree with you that too many people write articles based on like one tweet.

• 54:37Speaker 01

  Right.

• 54:37Andrew Manganelli?

  I agree with that, but I also think a lot of the old like Tumblr-esque, just like very quick stan-esque accounts are on Twitter and Taylor has a...

• 54:50Andrew Manganelli?

  Or had a very large Twitter following.

• 54:54David Imel?

  But now does not tweet?

• 54:56Andrew Manganelli?

  I haven't fully followed it, but like I would not be surprised if they moved to Blue Sky.

• 55:00David Imel?

  Okay.

• 55:00Andrew Manganelli?

  To be at somewhere else. I doubt it.

• 55:03David Imel?

  Okay. Okay. So, uh, yeah, okay. So basically every single time X does anything, which is all the time, people leave. And so basically people have been leaving that for Blue Sky recently. Every time they make a flunder or people just want to leave the platform. And also it used to be that people were flocking to threads, but people are finally realizing that threads is just TikTok for words. Because threads does not give you very much control of what you're seeing like at all. There is technically a follower feed on mobile, but you can't default to it. So you're always going to go to the algorithmic feed. It's a lot of people just from Instagram and Facebook.

• 55:48David Imel?

  There's a lot of random, out of context threads.

• 55:52Andrew Manganelli?

  Engagement farming?

• 55:53David Imel?

  Yeah. And then the algorithm is like incredibly strong at if you engage with anything, by even like clicking into it just to read the comments, it's going to serve you a lot more of that stuff.

• 56:03Andrew Manganelli?

  Can confirm.

• 56:03David Imel?

  So on threads, it's really easy to just see a lot of stuff that like, you know, you click on because you're like, what? And then your whole feed becomes that.

• 56:11Andrew Manganelli?

  Right now, my threads is like, you live in New Jersey? You want anything that just says the word New Jersey?

• 56:17David Imel?

  I got more of that. Yeah. So also, you know, I think people are realizing that another meta platform is maybe not where they want to grow their audience at. And this kind of sucks because we did an entire episode on Activity Pub, which you should go watch. It is a really cool protocol that a lot of things are starting to use. But threads currently is kind of the bastion for Activity Pub because it has 275 million users as of last week. But in the last like week or so, we just hit 14 million users on Blue Sky and now 15 million users on Blue Sky. And my entire threads feed, probably just because I engaged with posts about it, are just people saying, I'm going to Blue Sky. Here's my new handle.

• 57:01David Imel?

  So it's like a super high frequency echo chamber creator?

• 57:07Speaker 01

  Yeah.

• 57:07Andrew Manganelli?

  Is what Threads is.

• 57:08Speaker 01

  Yeah.

• 57:09David Imel?

  Yeah. There's a guy that made this statistics website that just tracks Blue Sky likers and users and posters over time. And so just in the last couple of weeks, they've weeks, they've gained like tons of users.

• 57:22Speaker 01

  How many is tons, though?

• 57:23David Imel?

  They're up to 15 million.

• 57:25Speaker 01

  And they gained, I think I saw they gained a million or something?

• 57:27David Imel?

  They gained like 2 million in the last week. And then they gained a million when Brazil got temporarily banned from X.

• 57:33Andrew Manganelli?

  That was a few months ago.

• 57:34David Imel?

  Which was like, yeah, like two months ago or so.

• 57:36Speaker 01

  Okay.

• 57:36David Imel?

  So, I don't know. I mean, I think it sort of feels like they're growing. Blue Sky is very cool. They use this protocol called the AT Protocol. Where basically you can have your own custom feeds and you can kind of control the way the algorithm works. It's almost the exact opposite of Threads because Threads is just like, we're gonna do the algorithm for you. And on Blue Sky, you basically create your own algorithm. They have this feature called Starter Packs where if someone that you follow decides to make a pack of people that they follow, you could just instantly follow all the same people. So it has a lot of onboarding features that I think people really like and it feels exactly like the old version of Twitter.

• 58:14David Imel?

  The interesting thing about competing protocols is always going to be that there's a long period of time before we see anything that universally wins out. Unfortunately, Activity Pub is like the protocol that's published by the W3C. And so it's not owned by anyone and that's awesome. Unfortunately, Blue Sky is owned by Blue Sky. And the AT Protocol is open source, but it's still owned by a company, like Blue Sky is still owned by a company. So kind of pick your poison. I don't know if we're ever gonna get back to a point where we had the same social media that Twitter used to be. I don't think that's ever gonna happen again. But it's just been really interesting seeing people kind of like moving around to all these different options.

• 58:58Speaker 01

  Yeah.

• 58:58David Imel?

  So.

• 58:58Speaker 01

  This website is really interesting. Yeah, I'm trying to contextualize what 15 million users looks like and like that rate of people joining per day. The bottom of the website, maybe we can link this in the show notes, shows followers per user percentile. So if you have six followers, you're in the 75th percentile of all of Blue Sky. And if you have 400 followers, you're in the 99th percentile of all of Blue Sky. So there's lots, that just means there's lots of new people.

• 59:23David Imel?

  Yeah.

• 59:23Speaker 01

  Because most people have zero followers.

• 59:24David Imel?

  Right.

• 59:25Speaker 01

  They're just joining and like hopping around, following a few people.

• 59:28David Imel?

  Yeah.

• 59:29Speaker 01

  Yeah, that is, that is indicative of activity.

• 59:32David Imel?

  Yeah, I specifically like that you can just default to the following feed and just look at everything, all the people that you're following. There's also a popular with friends option, which is algorithmic, but based on the people you're following, which is a nice sort of like, you know, narrow version of that. And then there's discover, which is what's popular. And then you can follow your own feeds based on feeds that people create. So I just, it's very intentional, social media, which is very cool.

• 59:57Speaker 04

  You don't have it defaulting to the dog pics feed?

• 1:00:00Andrew Manganelli?

  It's funny because there's a picture of a dog on his screen right now from Tom Warren.

• 1:00:05David Imel?

  But yeah, I don't know. It's fun.

• 1:00:07Andrew Manganelli?

  Do you have it on your phone?

• 1:00:08David Imel?

  I do have it on my phone. The app is really good. It actually was originally only on.

• 1:00:12Andrew Manganelli?

  Yeah, I was on it when it was invite only and messed around for a while, but that was not a great experience.

• 1:00:18David Imel?

  Yeah.

• 1:00:19Andrew Manganelli?

  Because that felt like a lot of kind of what threads feels like right now, which is like, hey, I'm new to threads. Who can I find here that's like cool to chat with or whatever, which is kind of weird. But I've been on threads a lot more lately. I don't really like it.

• 1:00:33David Imel?

  Yeah, because it's addictive and.

• 1:00:35Andrew Manganelli?

  No, well, that's the one thing I don't like. I, I've stopped, I took Twitter off my phone. I put threads there and I've been calling threads like the nicotine gum of like my social media experience right now of like.

• 1:00:47David Imel?

  I just want to scroll.

• 1:00:47Andrew Manganelli?

  If Twitter was the cigarettes that I was using all of the time, I'm like, I need to stop Twitter. Let's go on threads.

• 1:00:54David Imel?

  It's like the same thing.

• 1:00:54Andrew Manganelli?

  And it's basically like, oh, I, I press, I put it in the exact same spot on my phone where Twitter was. So I just default click it. And then after like three posts, I'm just like, I don't need to do this. And then I don't do it.

• 1:01:06David Imel?

  Yeah.

• 1:01:06Andrew Manganelli?

  And then it's, it's slowly weaning me off of that level of like, quick post social media.

• 1:01:11David Imel?

  Yeah.

• 1:01:12Andrew Manganelli?

  Now I just play the Pokemon card game instead.

• 1:01:13David Imel?

  Yeah, yeah.

• 1:01:14Andrew Manganelli?

  Which is really good.

• 1:01:15David Imel?

  It is really good.

• 1:01:16Andrew Manganelli?

  After we talked about it.

• 1:01:16David Imel?

  The thing I love about Blue Sky right now is like the alternate feeds. So I can use a feed just for looking at news for the podcast. And I can also use a feed for what my friends are talking about. And when you go to the friend feed or the following feed, yeah, not friends, just the following feed. You can kind of scroll down until you like, oh, I recognize that post. Oh, the last time I opened it, that was the first one. So now I'm done. And then you get off.

• 1:01:38Andrew Manganelli?

  Chronological feeds.

• 1:01:40David Imel?

  It's great.

• 1:01:40Andrew Manganelli?

  I miss Google Plus.

• 1:01:44David Imel?

  We could have had it all.

• 1:01:45Andrew Manganelli?

  Google Plus was the Google Glass of social media.

• 1:01:49David Imel?

  Yeah.

• 1:01:51David Imel?

  Think about it. Think about it. It was ahead of its time. Anyway, yeah, it's fascinating. It is growing a lot. I kind of think where they fumbled was they kept it invite only for too long.

• 1:02:01Andrew Manganelli?

  Mm hmm.

• 1:02:02David Imel?

  There was a period of time where it was extremely hype because it was invite only. But if you do that for too long, I think Arc also had this issue. And many applications will have this issue where they just keep it too closed off for too long. And then alternative, alternatives pop up and people lose interest. And if they'd opened it up like four or five months earlier, I think that they would have had a lot more growth, but it's interesting to see their growth right now anyway.

• 1:02:26Andrew Manganelli?

  Yeah.

• 1:02:27David Imel?

  Yeah.

• 1:02:28Andrew Manganelli?

  So I feel like social media is just turning into this thing of like, you get really into it, then you don't really want to use it anymore. But you kind of have to keep it around for some sort of contact with a couple of people. At this point now, Facebook and Twitter is just like, I've realized I know people on there where that's the only way I can contact them. So I have to keep them, but maybe I should just ask for their email or something.

• 1:02:48David Imel?

  Yeah.

• 1:02:48Andrew Manganelli?

  Email is forever.

• 1:02:49David Imel?

  I don't post on my personal Facebook, but it is like,

• 1:02:53Andrew Manganelli?

  It's all my family.

• 1:02:54David Imel?

  It's an era of communication, basically. Yeah.

• 1:02:57Andrew Manganelli?

  Yeah.

• 1:02:57David Imel?

  Anyway, yeah. It's been really interesting to see that grow. Keep tracking it.

• 1:03:02Andrew Manganelli?

  You pick.

• 1:03:03David Imel?

  You want to pick?

• 1:03:03Andrew Manganelli?

  Yeah. Make, make sure it's a good one.

• 1:03:06David Imel?

  Yeah.

• 1:03:08Speaker 04

  Make sure it's about protocols.

• 1:03:10David Imel?

  That's right.

• 1:03:12Andrew Manganelli?

  It's about Pro.

• 1:03:13Speaker 01

  It's about Pro. It's about Final Cut Pro. Final Cut Pro updates is the last one. And, uh, God, I'm so torn. I have so much to say here. Where do I start?

• 1:03:25David Imel?

  It's a big update.

• 1:03:26Speaker 01

  Okay.

• 1:03:27Speaker 04

  Perfect that this is at the end.

• 1:03:28Speaker 01

  I know. I'm gonna try to keep it as short as David's Blue Sky context. How about that?

• 1:03:33David Imel?

  Okay.

• 1:03:34Speaker 01

  Okay, so I've been reviewing this MacBook Pro, right? M4 Max, it's the equivalent of the M1 Max that I've been using for years. And I've been like teetering on, is this finally the one I should upgrade to? I really, it's very much faster than, wow, this nano texture is so great. Like, it's got Thunderbolt 5, it's future-proof, I think this might be the one. Hmm, I don't need it, maybe I should get it. Final Cut Pro updates come out. Really, really solid updates. I think some of us saw this coming because there was some sort of teasers in the keynote. But it's Final Cut Pro 11. And the main new feature is called Magnetic Mask. If anyone's been editing videos for more than a few years, you've at least dabbled in or heard about rotoscoping, which is a very difficult manual technique.

• 1:04:17Speaker 01

  But to cut out the subject of a video, right? So if you have a photo with a subject in the front, you know, Photoshop has gotten advanced AI tools to cut out the subject. It's gotten better and better over time.

• 1:04:28Speaker 04

  It's really good now.

• 1:04:29Speaker 01

  Super good now. There are like pixelated tools that do it now. But in video, it's always been this thing because the subject's gonna move. You have to do every single frame. And so rotoscoping is a technique to cut every single frame, often excruciating amounts of time to do this. But with the advent of these AI tools, it's become a plugin away. Like Motion VFX has, I think it's called Mroto AI, where I click the subject and hit track, and it analyzes, figures out what the subject is, cuts it all out, and then moves forward a frame, cuts it all out again, moves forward a frame, and just goes, goes, goes, goes, goes, and does the whole thing for me. Really, really impressive stuff. Magnetic Mask is this all built into Final Cut Pro now. And I haven't actually tried it yet,

• 1:05:14Speaker 01

  but I assume that this will take advantage directly of the improved neural engine on the M4 Max chip, which is making me really want this laptop so I can do that more. So that's the main thing. That's the number one headlining new feature. AI-powered, essentially rotoscoping, but they're branding it Magnetic Mask. Cool tracking, great.

• 1:05:37Speaker 01

  There's also AI captions and translation. So you can basically create a transcription in any language of, I don't know about any language, but it seems like multiple languages, based on what I've seen. Which is very useful because I don't trust YouTube auto-generated captions. So for every single video, I pay a service that has a human go through and create and type out manual captions for, at least in English, every single video. It costs me like 50 bucks a video. I do it for every video. If this is good, saves me 50 bucks a video.

• 1:06:13Andrew Manganelli?

  If you trust it.

• 1:06:14Speaker 01

  If you trust it. I will be trying it and seeing if it's as good as YouTube's or as good as the humans. We shall see.

• 1:06:21Speaker 01

  There you go, AI taking a human job. And then the last one is AI, or spatial video. You can edit spatial video now on Final Cut Pro 11, which is great. If you're shooting a spatial video on your iPhone and you want to shoot it into your Vision Pro, then this is how you'll do it. Fantastic. 300 bucks, Final Cut Pro 11. Very exciting for me. I think this is the last nail in the coffin for my M1 Max laptop. I think I now have to get the M4.

• 1:06:45David Imel?

  Do you think that this is a big enough upgrade for them to warrant the entire version change?

• 1:06:50Speaker 01

  I think the amount of upgrades required to warrant a version change gets smaller every year.

• 1:06:57David Imel?

  Yeah.

• 1:06:58Speaker 01

  In the same way that like Android gets a bunch of tiny upgrades and they're like, it's Android 15.

• 1:07:03David Imel?

  Yeah, but Final Cut Pro 10 has been around for so long that I feel like you would need sort of like a visual refresh in order to...

• 1:07:12Speaker 01

  Yeah.

• 1:07:13Andrew Manganelli?

  It's been like 15 years, hasn't it?

• 1:07:15Speaker 01

  It's been a long... Final Cut is very old. I would say that you could argue that this new advent of AI features is a good enough inflection point to warrant a new number. I think there's going to be more AI features in the future. And I think this is the first new AI features and you can go, alright, 11 for this.

• 1:07:34Andrew Manganelli?

  Trivia, Adam and Ellis. When did Final Cut Pro 10?

• 1:07:37Speaker 01

  2011. They looked it up too.

• 1:07:40Andrew Manganelli?

  We all looked it up. 21st, 2011.

• 1:07:42Speaker 01

  Yeah, it's been out for 13 years. Okay, new trivia question. When did Final Cut come out? I know this. Don't look it up. When do you think it came out?

• 1:07:50Speaker 02

  It came out...

• 1:07:51Speaker 01

  I know this.

• 1:07:52Speaker 02

  It came out after...

• 1:07:55Speaker 02

  Hold on, hold on, hold on. Okay, wait, are you talking about when did Final Cut come out? Or when did Apple, when did Final Cut, Apple's first published? Because it was a thing before Apple purchased it.

• 1:08:06Speaker 01

  It was a, yes, I would say when it was Apple's Final Cut.

• 1:08:10Speaker 02

  Okay. Apple's Final Cut came out in 2000.

• 1:08:15Speaker 01

  Nope.

• 1:08:16Speaker 02

  In 98.

• 1:08:19Speaker 01

  99.

• 1:08:20David Imel?

  1999.

• 1:08:21Speaker 01

  Close.

• 1:08:22David Imel?

  It's been 25 years.

• 1:08:23Speaker 01

  Yep.

• 1:08:24David Imel?

  Oh, they did, they developed, okay, they acquired it in 98, but they released it in 99.

• 1:08:29Speaker 01

  Yeah, it was first on stage in 99.

• 1:08:31David Imel?

  Yeah.

• 1:08:32Speaker 01

  So, yeah, it's Final Cut is old, this is a new version number, I think it's fair that it's 11, it's a whole bunch of new AI features, I'm gonna be trying magnetic mask, I'm probably gonna add this to the laptop review before it goes out, because I think it's that interesting, I wanna try it, hopefully I can get my hands on it. There's also new Final Cut Pro for iPad improvements, including AI Enhance for light and color, you hit a button, it looks better, whoop-de-doo. Adding new stuff to the content library, new effects, new transitions, etc. And pencil pro haptics, and new inks for live drawing.

• 1:09:04David Imel?

  Which is cool.

• 1:09:05Speaker 01

  For that feature where you can draw.

• 1:09:06Speaker 04

  I still wanna try editing a podcast on an iPad Pro.

• 1:09:09David Imel?

  It would be so difficult.

• 1:09:10Speaker 04

  I'm sure it's possible.

• 1:09:11David Imel?

  They have it on iPad Mini as well now.

• 1:09:13Speaker 01

  Oh my god.

• 1:09:14Speaker 04

  I wouldn't do it on iPad Mini. I don't hate myself that much.

• 1:09:17Speaker 01

  Of what Final Cut Pro looks like on iPad Mini.

• 1:09:19David Imel?

  It's very funny.

• 1:09:20Speaker 01

  Really funny.

• 1:09:21David Imel?

  Yeah.

• 1:09:22Speaker 01

  There's new Logic Pro improvements as well. Alice might find it interesting that the Quantec Room Simulator is coming as a free update, the most acoustically accurate room simulator, reverb generator ever. That's gonna be built into Logic Pro, allegedly. As well as plug-in search and some new sounds and built-in stuff as well. And Final Cut Camera is getting an update. HEVC log recording, so you don't have to do ProRes log, you can do HEVC log and get more color, space, more dynamic range, but still smaller file sizes.

• 1:09:52David Imel?

  Hmm, great. And live let viewing on it.

• 1:09:55Speaker 01

  Live let previews, 4K 120 from the iPhone 16 Pro and Pro Max.

• 1:09:59David Imel?

  Yes.

• 1:10:00Speaker 01

  But yeah, I'm excited to try Final Cut Pro 11, and it may be, yeah, the reason that I upgrade this laptop, and I'm very curious to play with magnetic mask.

• 1:10:10David Imel?

  No, you said...

• 1:10:11Andrew Manganelli?

  You think it's for using the new neural engine?

• 1:10:14Speaker 01

  Yes.

• 1:10:15Andrew Manganelli?

  There's no confirmation that it has to be on?

• 1:10:17Speaker 01

  No, so the deduction, the reasoning I'm using is that this is Apple's own app. It is specifically, it's AI powered, obviously. And if anyone has the ability to plug directly in to the neural cores and, you know, M4 series chips, it's the Final Cut team and they get to play with those chips and hopefully maximize its efficiency. And the neural engine on this M4 Max chip is, I think, either twice or four times as fast or something crazy as the M1 Max. So that's great.

• 1:10:51Andrew Manganelli?

  You should do an export test on both.

• 1:10:53Speaker 01

  I think I should do a tracking test. Because exports are already faster. I've already done export tests, it's twice as fast. But the adding a mask and like masking an effect, or just like, I want this subject to have this behind it, separate the layers, do the tracking for this 30 second clip, how long does that track take? Is it real time for AK, for ProRes, for Red footage? Like, I want to try a bunch of tracking stuff. If it's four times as fast on this laptop, that's, that's worth it. So, yeah, cool. That's the last headline.

• 1:11:22Andrew Manganelli?

  It is. We have one more thing in the hat, though.

• 1:11:24Speaker 01

  It is kinda in the hat.

• 1:11:26Andrew Manganelli?

  What?

• 1:11:26Speaker 01

  Is this someone's?

• 1:11:27David Imel?

  Is this someone's birthday?

• 1:11:28Andrew Manganelli?

  It is. A piece of fan art that we got sent. That is really awesome. I think we all shared this, but we haven't shown it on the pod yet. But someone made waveform podcast fan art with a bunch of different sayings. And all of us with our sayings. Yeah, what are the different ones?

• 1:11:46Speaker 04

  I just noticed I'm sitting in exactly the same position that they threw me in right now.

• 1:11:50David Imel?

  It's a me.

• 1:11:51Andrew Manganelli?

  So it says, Ellis is saying, "The great state of California." Nailed it. Adam saying, "Trivia, dude." I'm saying, no, David is saying, "Bad, no, don't do that." Did you say that or did Ellis say that? That was you, okay. I'm saying, "I like my Domino's and I like my pizza."

• 1:12:11Speaker 04

  No notes.

• 1:12:12Andrew Manganelli?

  Perfect. No notes, yeah. And then, and Marquez is saying, "You can do what you want, kids. You can do anything." There's also some other, uh, bingo, let's go. It's a feature, not a bug. When did we say I can floss my teeth with 16 gigs of RAM?

• 1:12:26David Imel?

  Only a few weeks ago.

• 1:12:28Andrew Manganelli?

  They're on, then.

• 1:12:29David Imel?

  Yeah, they're on. That's good.

• 1:12:30Andrew Manganelli?

  This is wonderful.

• 1:12:31David Imel?

  Yeah, very, very cool piece of fan art.

• 1:12:33Andrew Manganelli?

  Thank you very much for sending this.

• 1:12:35Speaker 01

  We do have a lot of waveformisms.

• 1:12:36Andrew Manganelli?

  We do.

• 1:12:36Speaker 01

  Turns out.

• 1:12:37Andrew Manganelli?

  Maybe too many.

• 1:12:38Speaker 01

  Maybe too many.

• 1:12:38Andrew Manganelli?

  Or maybe not enough.

• 1:12:39David Imel?

  Maybe not enough.

• 1:12:40Andrew Manganelli?

  Yeah. We're gonna need a bigger piece of paper.

• 1:12:42Speaker 02

  Yeah, we're gonna, we're gonna print it out big and hang it up somewhere and just, uh, if you are, if, if you who made this are listening, please do not stop making stuff.

• 1:12:49Andrew Manganelli?

  Thank you very much.

• 1:12:50Speaker 02

  Because you clearly are very good at it.

• 1:12:51Andrew Manganelli?

  Extremely talented, yeah.

• 1:12:52Speaker 02

  I think we all, I feel like a lot of the first things we all made were like fan art or something.

• 1:12:57Andrew Manganelli?

  This is the second piece of fan art I've seen that says, "Shut up, Ellis" on it. That's pretty awesome.

• 1:13:02Speaker 01

  Interesting.

• 1:13:05Speaker 01

  Well, I think without any further ado, we should do trivia.

• 1:13:09Speaker 02

  Shut up, Ellis! Oh, sorry, sorry, sorry, sorry.

• 1:13:14Andrew Manganelli?

  Trivia, dude. Quick update on the score. Marquez and David tied with 23 apiece. Andrew running away with it with 27.

• 1:13:24David Imel?

  Whoa.

• 1:13:24Andrew Manganelli?

  Oh.

• 1:13:25David Imel?

  Yeah.

• 1:13:26Andrew Manganelli?

  Let's go.

• 1:13:26David Imel?

  I hope that extra trivia extravaganza completely messes this up.

• 1:13:30Andrew Manganelli?

  Oh, it will. Don't you worry.

• 1:13:32David Imel?

  Good.

• 1:13:32Andrew Manganelli?

  Okay, so the first question. MIDI has velocity that has a range from zero to what number?

• 1:13:41David Imel?

  Oh, okay.

• 1:13:43Speaker 02

  This might be a hint, it might not be, but actually, all parameters in MIDI are constrained to this number.

• 1:13:49David Imel?

  This doesn't work.

• 1:13:50Speaker 02

  Specifically because it is the maximum bit depth possible in a MIDI word.

• 1:13:58Speaker 01

  Madagascar. Madagascar 3. Madagascar Escape to Africa.

• 1:14:04David Imel?

  The Madagascar-ing.

• 1:14:06Andrew Manganelli?

  Are these now just things that Hans Zimmer has scored?

• 1:14:08Speaker 01

  Yes.

• 1:14:11Speaker 04

  Flip 'em and read, what do we got?

• 1:14:13Speaker 01

  Oh.

• 1:14:15Speaker 01

  We are cooking right now.

• 1:14:17Speaker 04

  Everyone has a different answer. David, what's yours?

• 1:14:19David Imel?

  I put 128.

• 1:14:21Speaker 01

  I put 1,000. I put 255.

• 1:14:25Speaker 02

  David, we gotta talk about your answer.

• 1:14:26Speaker 04

  Yeah.

• 1:14:27Speaker 02

  David, we gotta talk about your answer.

• 1:14:28Speaker 01

  Ellis, I'm not a musician.

• 1:14:30Speaker 02

  But you are a computer person.

• 1:14:32David Imel?

  Okay.

• 1:14:32Speaker 02

  Okay, so why did you pick 128?

• 1:14:35David Imel?

  Because it's half of 256.

• 1:14:38Speaker 02

  Okay, never mind. Well, I guess we don't have to talk about your answer. Marquez, why did you pick 256?

• 1:14:43David Imel?

  He picked 255.

• 1:14:44Speaker 02

  And why did you pick 255?

• 1:14:45David Imel?

  Zero is still a value.

• 1:14:46Speaker 01

  Because I was going from 0 to 256. 256 total, which would be 0 to 255.

• 1:14:52Speaker 02

  Yes, which is...

• 1:14:54David Imel?

  A kilobyte.

• 1:14:55Speaker 02

  Which is an 8-bit number.

• 1:14:57David Imel?

  Sorry, not a kilobyte.

• 1:14:58Speaker 02

  So...

• 1:14:59David Imel?

  Sure. Wipe that out.

• 1:14:59Speaker 02

  There are... So David, MIDI is 7 bits. Meaning that the maximum value described by a 7-bit... Or how many discrete values are there in a 7-bit number?

• 1:15:11Speaker 01

  2 to the 7th? Hold on, wait, wait, wait, 2, 4.

• 1:15:14David Imel?

  7 bits?

• 1:15:14Speaker 01

  8, 16, 32.

• 1:15:16David Imel?

  A lot?

• 1:15:17Speaker 01

  128.

• 1:15:18Speaker 02

  In 7 bits?

• 1:15:19Speaker 01

  127.

• 1:15:20Speaker 02

  There's 128 discrete values possible, but like you said, 0 is a value, meaning 127...

• 1:15:27Speaker 01

  Dang, man.

• 1:15:28Speaker 02

  Is the correct answer.

• 1:15:28David Imel?

  Wait, there's 126, but 0 is a value?

• 1:15:31Speaker 02

  No, there's 128 discrete values in a 7-bit number, but 0 is one of those values, meaning that 127 is the maximum.

• 1:15:40David Imel?

  But can 0 be a velocity?

• 1:15:42Speaker 02

  That's what we're saying.

• 1:15:43Speaker 04

  Velocity is... I mean, 0 is that there's no... nothing being played.

• 1:15:46Speaker 02

  No, that's what we're saying. It's 0 to 127, not 1 to 128.

• 1:15:49Speaker 01

  If you'd combined our logic, we would've got it.

• 1:15:51David Imel?

  Yeah, but 0 is a value.

• 1:15:53Speaker 01

  And if you put mine in there also?

• 1:15:55Speaker 02

  But that wasn't the question. The question was 0 to what? What was the highest number in the range?

• 1:16:00David Imel?

  Yeah. Oh, come on.

• 1:16:01Speaker 01

  Yeah, that's why I put 255.

• 1:16:04Speaker 02

  That's why you put 255.

• 1:16:05Speaker 01

  Yeah, our logic combined would've got it.

• 1:16:08Speaker 02

  Anyway, question number 2.

• 1:16:11Speaker 01

  I need that one you're done to, when you're right.

• 1:16:12Speaker 02

  Funky car time, guys. I'm gonna name 4 cars, and you have to tell me which one is fake, or if they're all real.

• 1:16:22Speaker 02

  The Renault Le Carre, L E Carre, Le Carre. The AMC Gremlin, the AMC Gremlin. The Isuzu Mysterious Utility Wizard, also called the Honda Passport. The Subaru Brat. Or...

• 1:16:44David Imel?

  Yeah, sorry.

• 1:16:46Speaker 02

  I didn't make any of these up. All right, let's read them, boys. Mark has, why don't you go first?

• 1:16:53Speaker 01

  The Gremlin.

• 1:16:54Speaker 02

  The AMC Gremlin, made by American Motor Company, is real.

• 1:16:57David Imel?

  Wow.

• 1:16:58Andrew Manganelli?

  I also put Gremlin, which means I think I...

• 1:17:01Speaker 02

  Not only is the Gremlin cool, I mean, real, but it is cool.

• 1:17:04Speaker 01

  David? I put all of the above.

• 1:17:06Speaker 02

  That is correct. I didn't make any of those up.

• 1:17:10Andrew Manganelli?

  I know the Brat.

• 1:17:10Speaker 02

  Those are all real.

• 1:17:12Andrew Manganelli?

  I was either between, now I'm doing the, I almost knew this thing, but um, I don't expect you to say Renault like that unless you...

• 1:17:21Speaker 01

  Yo, the Brat.

• 1:17:22Andrew Manganelli?

  Unless you didn't create it, because that's how you pronounce it. I know the Brat is real.

• 1:17:26David Imel?

  Yo, the Brat is so sick.

• 1:17:27Andrew Manganelli?

  And then when you compared, yeah, the Brat is sick. And then when you compared, you said there's the Honda Passport version. I was like, Ellis isn't that deep in his own lore.

• 1:17:35Speaker 02

  I am sometimes.

• 1:17:36Speaker 01

  Yo, the Gremlin is sick.

• 1:17:38Speaker 02

  The Gremlin's sick. Look at the Renault Le Carre. So now when everyone's like, oh, Ellis hates cars, Ellis doesn't like cars, he's Mr. Train. No, I just named four of them.

• 1:17:48David Imel?

  Oh, you like cars? Name everyone. Name every car.

• 1:17:52Andrew Manganelli?

  Lightning McQueen.

• 1:17:54Speaker 01

  With that, we will wrap this, this week's episode of the podcast. Thanks for watching. Thank you for listening. Uh, thanks for updating the score. Maybe trivia extravaganza coming soon. That would be really fun.

• 1:18:06Speaker 02

  Yeah, we gotta wrap this up.

• 1:18:07Andrew Manganelli?

  Very soon, yeah.

• 1:18:08Speaker 01

  All right. Catch you guys next week. Peace.

• 1:18:10Andrew Manganelli?

  Wait, for us produced by... Wait, for us produced, don't press it.

• 1:18:16David Imel?

  Wait, what is it?

• 1:18:18Andrew Manganelli?

  Is the buzz. Wait, for us produced by... Wait, for us produced by Adam Alena and Ellis River. We're partnered with Vox Media Podcast Network, and our soundtrack music was created by Vane Sil.

• 1:18:44Speaker 02

  It's kind of hard to explain because like you think of MIDI literally as like digital sheet music. Like there's no, it doesn't have a sound. You have to give it to an instrument which can then read that sheet music.