Vision Pros Live Podcast
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Positive impact is the key to successful video marketing with Mark Wonderlin.
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We've traveled to California. We've gone to all these different places. But it's mostly they're based in Austin and they have us, you know, travel out there. So now we're like strategically marketing in those different cities to capture business in those regions and provide value to those customers. Yeah.
That's awesome. So for those of you tuning in from the get go, we're talking about the the interesting reality that Mark's brand has worked almost exclusively with Austin, Texas-based businesses. Great hub to start out in, by the way. I'm right down the road from you and I used to live there and love it. But they're also taking on projects outside of Austin, which is huge because I, I have a very hard time finding brands as high quality as mosaic media films. And now, who knows, maybe I'll eat my words on that someday. One way I would love to eat my words on that is to see a bunch of companies step up as well as you guys have. That would be awesome. Step two, I haven't gotten to do a project officially with Mark,
but because of my time at videopower.com, I got to work on some of the best and coolest video projects that were out there and we would have loved to have found Mark. Like when we were starting that, you, your quality of what you're doing and how you're doing it is just, it's outstanding to me. We're gonna, we're gonna watch a few of those videos too in the process, but Mark, before we dive in too deep on the video and positive impact, what are, what are some of the resources that have gotten you to where you are?
Yeah, absolutely. So for me, it's really a combination of things. So it's just like personal development, personally, professionally, and then like, you know, networking relationships. So one is like personal development. So I'm always trying to look of ways for like how I can professionally develop on a personal level. And that has been like for me is I'm a big audiobook, audiobook person. The other thing is like business groups. I'm in part of a group here, Entrepreneurs Organization in Austin. And it's just, I just
You're part of EO?
Yeah, yeah, we call the the chapter in Austin is EOI and it's basically an awesome organization where you just collaborate with other entrepreneurs looking to grow. And I just came back from that literally 10 minutes ago. And you know, you just have great friendships and relationships and just about communicating and connecting with people that are, you know, have very similar mindsets of you. So that's a huge one as well. And then also like on the personal side, I think what happens a lot of times is, you know, as business owners, you get so into your business and there's a million things to do. And then you kind of wake up years later and like you're overweight, you don't feel good, you're lethargic, you're constantly stressed.
So like I always try to find things to do to just make sure that I'm checking in with health, whether it's gratitude, journaling, exercising, eating clean and healthy, you know, just trying to maintain that on a consistent basis. And that can also help, you know, your performance and how you show up for your staff, your clients, yourself and your family. So I think that combination is just like feeding your mind with like good positive stuff and what's going to move the needle forward, you know, collaborating with other people, networking and and then also just making sure you're taking care of your personal health.
Dude, that's awesome. You give us a ton, a ton of resources to go off of and a ton of deep wells that we can explore on our own as well. We've got some guides that we'll be putting in the resource section for this, by the way, some of the topics that Mark just hit on were some of the topics that some of the leaders in past episodes have hit on that led us to create some guides, thanks to the wonderful chatbot, ChatGPT, right? So those are super cool. Check those out on LinkedIn. And before we dive into the intro, we're going to lead in with a highlight video of some of Mark's work, you know, get an idea of what type of video production Mosaic has been focused on.
All right. Welcome into Vision Pros Live with Jackson Callum. I'm your show host. We'll be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic visions out there.
What's up everybody? Welcome into another episode of Vision Pros Live. I'm your show host, Jackson Callum, founder and CEO of First Class Business. And if you are watching this, you will see my massive blip of lost Jackson there for a second in between the transition of those videos. But that's also why it's super awesome to work with people who are great at video production, which is why I'm excited to be hosting Mark Wonderland of Mosaic Media Films today. He understands the value of high-quality production as well as the value and importance of creating conversion with that production. That's a rare gift and a rare breed of provider that I know the value and importance of that because of my days at video power marketing. So it's super important to know when you're trying to hire out there and get good results,
that it's important to evaluate more than one brand that exists. So you can see what aligns best for what your needs are. We're always going to try to bring you the best of the best solutions out there. And that's why, again, Mark Wonderland is somebody to definitely have on your radar. Bring him on in just a minute. Another few resources to have on your radar. Let's start with Dave Morrow from HardToKill.org. Those of you who are military or have military friends and family, Dave's on a mission to help 100,000 veterans lose 2 million pounds collectively. And he's doing that through his organization that is now, now has a free group associated with it for the Hard To Kill community. And civilians are also invited to join the cause and to get involved. It's all about looking good, feeling good, and going about doing good.
And in our veteran population, a lot of those individuals, they lose sight of their routines after they get out of the service. They don't get the type of support and help that they need. They might lose access to communities and feel a bit isolated. Dave's doing a phenomenal job of bringing resources and help and bringing those people together in order to keep helping them build out their lives and their purposes beyond the battlefield. So we love you, Dave. We're grateful for you. And those of you who are inspired by this, go subscribe, go check his show out and potentially join us over there in Hard to Kill. Then there's Obradana Estar Aho Para Latinos. That's Opportunities for Work for Latinos. It's our homegrown program to help Latinos learn about the opportunity to work online.
It may be hard to fathom. So many of them don't even know that LinkedIn exists or that Canver, Upwork or Fiverr. We've got a podcast for that. If you're a Latino leader and you'd love to come on that show, then definitely apply to be on Opportunities and be a light, be a beacon of hope for those out there who need to see what a career path looks like and that there are opportunities beyond the walls of their own countries. And so if you, if you want to see what this is all about, feel free to go check that out. If you're looking for virtual assistance, I caution you. We don't believe in VA relationships. We call it virtual abuse. We're looking for people who are going to take care of their people and we call these individuals digital ambassadors. And we, we love them. We train them up. We help them understand what it's like to create actual results in the market.
And you can see firsthand from the podcast that they've been able to build with me. They run even better than I run this podcast, just how super they are at getting things done. Then there's The Water Project. The Water Project is something that I just, I refuse to forget about. I don't have any affiliation with it, but when I finally internalized, there's millions of people out there who don't have access to clean drinking water. I let it hit me. And I said, you know what? What if it were my kids that had to walk three to five miles in order to get water and the dangers they face as they go through that process? I don't think any of us in the United States will let our kids walk three to five miles by themselves, let alone to have to get emergency needs just for, for taking care of our family or school.
Great water like my kids celebrate Christmas day and you and I have the opportunity to make a massive impact just by giving five, 10, 20 bucks to the cause. And what's really cool about the water project is they show you a list of communities that you can contribute directly to. You get to see the outcome in motion. You get to see whether they build a sand dam or bore hole well. It's actually a really cool experience to learn about. And if you're not in a financial position to help out, my hope is that maybe you'll bring this up over dinner with somebody. Maybe you'll share this with somebody. Maybe you feel inspired right now to send this to a friend. Act on those bits of inspiration that you get in life. I've found that's where my greatest sources of happiness come from. So without further ado, I'm gonna bring Mark on. We're gonna go back to blessing the rest of y'all's lives. Guys, we got eight billion people to help in this world.
If you know of another cause that you'd love to see me talk about, mention, please drop it in the comments and we'll honor you for letting us know about it. Mark, welcome to Vision Pro's Life.
Yeah, absolutely. Thanks for having me.
Of course, man. I'm like shaking in my shoes a little bit. I've got an industry expert on that I just, I admire probably a little too much. Okay. But if you were to, if you were to ISO down to the audience that you serve, what's your vision for the people that you're serving?
Yes, I mean, really anyone we serve, whether it's a local, small business or a big brand, our goal is to help them reach their customers and communicate with their customers in a more effective way. So they can help drive that change in the market that they serve. So I usually have this phrase that I tell my, that my staff is like, we have to fall in love with our customers' customers. Cause that's ultimately who we're serving. Our customers really hire us to do the project, but we always look at it at the prism of how can we create something that's gonna represent the brand in an effective way. But more importantly, connect with that audience in a way that's gonna make them purchase that product or inquire about that service.
So it kind of directly helps the client or kind of indirectly helps the client, but really directly impacts the, the person's life that bought that product or engaged in that service. Because our client's goal is to, you know, provide a good product, provide a good service, and we're kind of indirectly helping the, their end customer in that way. And that's what really kind of drives us.
It's huge. And you know, as a service oriented individuals, the entrepreneurs who would be interested in what you're talking about, like that's, that's what we need from our clients, you know, not, not for our service providers, not service providers who are, you know, just interested in their own bottom line, which is obvious, right? But then not service providers who are so obsessed with people pleasing, right? Or pleasing our desires that they don't have the depth of character to dive in and look at, well, what, wait, what do these customers really want? That takes a certain amount of discipline. Those of you listening might be like, oh my gosh, like the, the video like we just saw, that's going to cost hundreds of millions of dollars to produce and, and you know, and it's going to take a lifetime for us to get something built out like that.
Mark, I'm going to turn to a video of you talking about this. You don't have to repeat yourself about it. And then you and I can discuss some of the ins and outs of the realities. But you did a great video to showcase and highlight transparently for, for companies. How much does it cost to actually produce a video? So we're going to dive into that and we'll come back and dissect it together.
How much does a video cost? Great question. The videos we create can range anywhere from a couple hundred dollars to several thousand dollars, depending on the scale, scope, and number of videos that you create. The good thing is that the more videos you create with us at one specific time, decreases the overall cost of each individual video. On average, we're about 30 to 60% less expensive than a traditional ad agency or other video production company. We have a great team of people that have multiple skillsets in a variety of areas of expertise. If you're interested in creating a video for your business and want to learn more, click on the link below to schedule a free video strategy call.
So as you guys saw, there's a lot of range and opportunities with this and I don't normally do this, Vision Pros, you guys know that, I'm not here to like sell stuff to you, but I am here to showcase what inspires me. And what inspires me is again, is when I find a company that's got a depth of service that creates clarity that I don't find very often in the market. So you talked about how video production can start at just a few hundred bucks, you talked about how it can range in the thousands, and that there's a mechanism that that creates more scalable, more cost-effective opportunities. Can you talk to me about that? Like, teach me what I don't know about this?
Yeah, absolutely. So a lot of it depends on what the goals of the client have and what their current marketing strategy is. So cost is very interesting thing. So similar to like what I said in that video, a lot of it's contingent on all these different factors. And that's why like everything we do is very bespoke, based on what are your goals and objectives? What is your current marketing channels look like? What is your sales process look like? And what video or series of videos is going to make the most sense to have the biggest impact on your conversion? And you know, like I was saying earlier, have the biggest impact on your customers. So how can you serve the most people and use and leverage this video for the longest duration of time? So we often see is like customers want, you know,
one video, and then we can discover ways through their channel to create other videos or a series of videos that because we're doing so many of them, it decreases the cost significantly because we're able to kind of streamline the processes. So they end up with more deliverables and the cost per video is very, you know, small. So usually, the the most popular video that we create is kind of what's called a business promo video. And this is what I like to say is the the heaviest lift, right? So we're doing all the, you know, creative work, we're coming up with, you know, milestones and strategy and scripting and who's the market? And what do we want to say to them? We're doing interviews, testimonials, visuals, and all these other things to put it together. So the good thing about it is that it's a
video that most clients have for five years. And it becomes kind of your centerpiece for all your marketing. The harder thing about it is that it is the most expensive video. It is the heaviest lift. However, once you do that video, then you can do other videos because we could pull, you know, what was it 30 second, you know, testimonial soundbite in that main video? We could extrapolate that and expand it to a full customer story and really showing their, their story arc from where they were and where they're at working with the company. And then we can take that video and then take small little soundbites and create very inexpensive social medias that could be leveraged for advertising or retargeting. And we can take that same principle and do that in a variety of different ways with that main video.
So, once you kind of spend the higher end budget doing, you know, a, a brand or business promo video, then you can create subsequent other videos that are significantly less expensive, sometimes half the price or a tenth of the cost, depending on the type and style of video that we're creating. So it allows customers to kind of maximize their, their budget using that strategy.
Yep, absolutely. It is, it is an interesting approach to how I, I see a lot of the marketing stuff done. And I'll play devil's advocate a little bit on this one. So, and I'm excited for the optimizations that come both ways in this, of course. So visionary is out there. It is super common to aim for the business promo video first, and I think it's horrible idea. And I'm not saying that Mark's doing it because he wants to do it. That's what people come to him for. That's what you heard, right? It's like, you know, it, this happens in almost all areas of business. You as the entrepreneur, you're the visionary. You're the one that we have to respect. And if you're going to control the process and you're going to make something like you're going to act like you're the god of marketing, then unfortunately, we kind of have to listen, um, you know, to an extent, or kick you out.
That's not the easiest business model to thrive on, kicking people out. We do it at First Class Business. We don't want to work on projects that aren't going to win. But, the, the other brand video that Mark talked about, that's where we recommend as a visionary, you start is get your vision ironed out. And it's still, it is a little bit more of expensive of process, but you don't have to start with the video. You got to start with piecing together the story and understanding what it is you're doing at a deeper level. I'll point out one in the chamber, Travis Chambers Media Company and the Harmon Brothers. They tend to move towards those, they kind of combine the vision telling process with
the business promo videos. And I don't mean to slight that at all, but I think Elon Musk won. That's the most scalable company I've ever seen. I think we've all ever seen documented in history. And the man knew how to tell visionary stories. And that visionary process pretty much allowed the products and services to sell themselves before they even existed. And that's the type of model that I hope as visionaries, you guys all listen to is wait a second, let's not take Jackson's advice. Let's not take Mark's advice or what we've talked about and just run as fast as you can to try to get rich quick. Don't like, let's not do that. Think through your options with this and how these pieces can come together
for your greater growth and learn how each one of these, these creations that you make, it will create a positive and a negative set of consequences and results from your brand for your brand, no matter what. And we saw this video power where people would launch a great video, but their infrastructure for their company was piss poor. It hurt, it crushed their brand and moved them backwards. So there's a lot to think through as you get ready to loot, use these nuclear powers. And some of the videos that Mark that you've created, I want to highlight and honor as well. You've got a video about like, what is a client's success story? This is specifically about kind of the legal arena, but this applies
to every single industry that's out there. So we're gonna watch that too. We'll come back. We'll talk a little bit further about video processing.
Have you ever purchased a product on Amazon where the reviews swayed your buying decision? Now, did you happen to see a video review of that same product? And did that affect your buying decision? If you answered yes to either one of those questions, chances are your potential clients are going through the same situation with your law practice. Having client testimonials or a client's story video is an incredible way to help highlight the experience people can expect to have when working with you and your
All right, I gotta stop it right there because that is just, there's so much gold in what you just shared with people within several value points. The, the big one is you talked about that testimony and that case study potentially influencing people talking to you about doing business with you. And I think business owners miss the ability to appreciate just how powerful that is. Because that changes the tone of every single conversation that you will ever have with prospects who come in. If the prospects don't know you, they don't like you and they don't already trust you. They come in going, who the heck are you and what do you do? And you're stuck in that over and over and over.
But when you have such a high quality video and promotion and set of materials that gets people balanced and centered, they come in with so much better questions. They come in with buyer's questions and knowing that they're safe. Mark, I'd love for you, man, it's like get on your soapbox, I'll let you go, I've been on mine, so your turn.
Yeah, no, I totally agree with you and that's one of the most powerful videos is the testimonial or customer story video. And we have a couple of different approaches that we take with from this. We've done anything where we do remote testimonials to kind of more concise testimonial stories. And then we do some where they're like more case study focused where we're, it's a, we call it a customer story. Where we're spending the day with them and kind of telling their story. So we actually just wrapped up on one for a medical cannabis company. And we basically spent the day with a guy, you know, he, you know, had severe PTSD, he was in the military. He tried all these different pharmaceutical stuffs, was really, really struggling. And then he, they finally got approval in Texas to do medical cannabis. And it's just like night and day.
And, you know, it's like he's gained so much muscle, he can get sleep. You know, he feels about better, he shows up better for work, he shows up better for his family. And it's just been a night and change difference. But through that story, there was obviously some hesitation because of the context that a lot of people have with it. So we tell that specifically because there's a lot of people that are in that scenario identical to his. And there's some reluctance and some hesitancy before they finally made that decision. And we want Want to show that because it adds to the level of authenticity. So now it's only important to like have those as like a, as a tool to kind of showcase that someone's done it before and it builds credibility and trust, but it's also good just from the validation standpoint where
someone watching the video kind of needs to be validated that that's me, I'm thinking the same thing. So we're going through this process interviewing someone and showcasing that story. We're always trying to anticipate, what is the person watching the video thinking? And were you going through that process as well? And were you thinking the same thing? So that's what really can make a customer story or customer testimonial video more authentic is approaching it from that, from that way.
Huge. I love it. And I'm a big fan of continuously investing in video, right? It's, they say, you know, a picture says a thousand words, right? How much more is a video capable of saying, because you got tone, you got cadence. You can almost feel something, I can almost touch and pinch your cheeks, Mark. I mean, like, because we're on camera and you can't do that through most other forms of advertising. So there's, there's a lot of reason to not just double down. I mean, like, go all in on the process of videos. There's also some really cool technologies out there. So visionaries, we got opus dot clip. You know, it's like changed the world in terms of video and loom has given us the ability to create instructional feedback.
Zoom's connected us into these environments where we can showcase us mastermind with a ton of amazing legends out there. Like there's, there's so many ways we can now incorporate video. I'm gonna reveal one more real quick. Um, I've been doing a lot of, I'm breaking all of our rules for vision posts today. This one's a little bit of a, of self plug, if you will, and here's why. Most of you listen to this podcast, you aren't ready for video. You aren't ready to run a business and that's okay. I, I know what that feels like very, very well. I've done it wrong many times. My hope is to save you on this process and I'm hoping that all you course creators too. You model what we've built with our portal. We don't call it a course. We call these activities not lessons and they are, they're not required, but here's my point with it.
When our clients come through and start to build out what they're building and they start to work on their org board or they start to work on their LinkedIn marketing plan, et cetera, and learning how to delegate this stuff. We systematically put these progress reports in here. And I did it for a couple of reasons. One, I did it as a comprehensive analysis checkpoint to see, is this person really learning what they need to learn in order to be a great leader? We don't work with people who aren't great leaders. They're impossible to build for. Two, are they connected to us in ways that's going to help them move their, their brand forward? And then there's this magic piece at the end where we have our clients record these loom videos. And when they record the loom videos, we're extracting what's called the hero story. And most people think this is a giant waste of time when they first start it and they think,
I'm just going to take it, I'm not going to take it very seriously. Then they have asking, see Jackson, uh, what is it going to be used for? Should I like show up and like have my studio set up and be ready for them? And I said, well, do we practice like we do? And they go, oh, yeah, yeah, of course I do. Um, you know, and then I say, okay, I'm just kind of pulling your chain a little bit. But what would you think, what do you think's going to happen? When we've recorded about 20 videos about your incredible progress as a business leader? And you've shown up and you've done really well to showcase the great leader that you are. What do you think we can do with all these videos by piecing together? How you talked about who you are, how you help people, what you're doing to provide feedback for others?
We're going to be able to take all of that content and splice it together for the sake of telling your story and your brand message from all sorts of different angles without you ever having to randomly try to piecemeal stuff together based on a teleprompter. And they usually, the lights go on like, oh, that makes so much more sense now. I want to hear your thoughts on that, Mark. Am I leading people off of a cliff? Is this video content that's going to be so cheap and lazy and crappy that it's not going to help? Or how would you use content like that? If you worked with a company like ours, had access to those types of files? Or would you guys just be like, no, let's not mess with that?
Yeah, no, I think it's actually really solid and the way to best utilize that is depending on the type of brand. So you started off basically saying like it's not the type of videos that we do is not for everyone and I would completely and wholeheartedly agree. There's been scenarios where I've been on different podcasts where I've talked to different people and say video is not the best investment, at least the type of video that we create on the stage of your business right now. So if you're starting off and you're a solopreneur, you're a small team, it's probably best suited that you do this approach that you're suggesting, which is kind of putting some stuff together, really getting clear on your message, you know, what differentiates you, you know, why do you do what you do? And doing that in a more kind of what they call UGC, which is user
generated content and putting that out in the world. And if you are the brand, so like people that are often creatives, or they're like an accountant, or you know, like the lawyer, they're the ones that are the company per se, that's what you're buying. The UGC or user generated content usually performs really, really well. And then once you get to a certain level, then it would make sense to work with somebody like us where you know, we'll work with local companies or big brands, but we're going to do something a little bit more polished, a little bit higher brand presence, and it just gives a different perceived value or different perception on the type of clientele that you're working with. So it really just depends on where you're at in
your business and what makes the most sense for you and what are your goals and objectives with your brand.
Huge. So, yeah, it's huge, man. And I love it because what we're striving to teach our clients and the visionaries to do is one, come in, get that base underneath themselves, start thinking and focusing on becoming wise financial stewards, raise money through untraditional methods so that they've got 50, 150,000, like between that range of budgets. Then they've got this wonderful starting point that's helping with distribution in some ways, but it puts us in a position to come back to brands like you and say, hey, Mark, this isn't about this or that. We have abundant mindsets. This is about this and that. Let's get these things going.
And it's, uh, but the rest of you out there, anybody who's at a later stage in brand development and growth, I think you'd be nuts to not call Mark Wonderland. I think you'd be absolutely crazy not to look at what Mosaic Media Films is doing. And based on the, the quality of what they're doing and, and why is that? We kind of skipped the premise of this particular episode because I, I know my audience and that's all of you visionaries listening in right now. You want to drive positive impact, right? You want to make a big difference. And so we, we dove into the nuts and bolts today of what's like the hows and the whats, which is what I don't usually go into, but I promise you the key to your success is not abandoning the positive impact you want to make.
It's not abandoning the reality that you've got big things you want to drive for people. It's actually the, it's leaning into the positive impact you want to create and finding providers like Mark, who can put a spotlight on that that helps the entire world see what you have. And then put spotlights out there into the world saying, hey, come and see this really cool thing that this visionary created. So I think you're an absolute key to making that happen.
As we, uh, as we get ready to wrap up, one of my absolute favorite questions, this is probably my favorite question of all time. If this was your last chance to speak to the world, what powerful lesson can other visionaries learn from your experience?
Yeah. So, I mean, really, as far as a visionary, I would say,
you know, get great people around you, which is like having an amazing staff and stuff like that. Have passion for what you're doing and constantly be growing. Like one of our core values is grow daily. So I always try to encourage my team and always try to push myself to like grow, learn, listening to podcasts like this, you know, educating myself on how I can be a better leader. What are some different marketing and things that we can do? How can we provide more value to clients? Things like that. And I think that's just really, you know, most important.
I love that. I want to go back to something you said for visionaries and I appreciate that. But it also makes me curious, if you were talking in general, what would the other powerful lesson be?
Yeah, I mean, I think what's important is kind of being reflective on your life and especially it's a great time of year is like at the end of the year right now is like look back, take stock of, you know, what are you doing in your life, whether you're a visionary or your employee or whatever, what are your, what are your goals aspirations for and what are you doing it for? You know, so a lot of times, let me give you a perfect example. So a really good friend of mine, you know, does this exercise where you just say for what, for what, for what? I'm doing this so I can do this, so I can do this, so I can do this. And then once you get to that end of that road, you really establishes what is the quickest way to get to that, right? And oftentimes we find you kind of already have it, right?
Yeah.
So, so like, a perfect instance is you ask people, what do they want to do? Well, I want to make more money so I can do this for my kids and so I can do this and this and this. And really, really what they want to do is spend more time with their kids. And I'm like, well, if your goal is that you want to spend time with more with your kids, then why are you working 15 hours a day? Right? So why don't you prioritize that to have the time you have with them now? Because by the time you reach the money that you think that you need in order to spend more time with your kids or give them this or give them that, then you're missing sight of that. And in that particular example, uh, you know, and I have two amazing kids that I try to spend a
lot of, you know, spend quality time with, you know, one person said to me, when it comes to like your family and your kids is like, kids spell love, T I M E. And that's just the most important. So if that's your goal, and that's what you want to do, take stock of the other things that maybe are hindering you from getting to that goal right now, uh, if that's what you want.
Dude, I'm so happy I asked for both of those because they're both super passive. They're both super powerful and they create a virtuous cycle when you apply both those principles together. Um, so as entrepreneurs, you and I have the value of, of like already being able to see the evidences of that, right? And when you're surrounded by great people, it allows you to take more time to assess what's going on in life and it makes time and space for the rest of the values. And as a single father of four myself, um, like I know the incredible value of maximizing my time with my kiddos.
I didn't have to learn that the hard way, though. I've always cared about that. I chose very early on to do that. So those of you who are younger in years, maybe you haven't gotten to that point yet. The time to decide that is today. You got the opportunity to learn from this and think through, do I want to be there for those moments? And if so, what can I do to rearrange my life and make sure that I'm creating order for myself? And, you know, order ultimately creates a level of freedom that I never could have had if I had been lackadaisical about those processes. So I love that. And I could never do what I do today without an amazing team beside me. Real quick reference check. As a Man Thinketh, Volume Two. Phenomenal chapter in this book.
Chapter Five, Resolutions. I highly recommend checking that out, given the time of year, as Mark talked about as well. So, Mark, we've got a few minutes left. I'm debating which direction to take you because you represent both a great leader, who's able to help us in terms of vision, but you've also got the super knack for video and, you know, how to dive into positive impact. Maybe we go the positive impact route, but instead, I want to give you the chance to help me as an emcee. Right? What are questions or topics that you feel like don't get hit enough, or that you wish you could be talked about on stage, or that you could have the microphone for? Because from the holistic standpoint, man, like, my hat's still off to you, and I can't
wait for us to get together. We need to make that happen. Me, you, Mark Stern, like, I was trying to get this all together. We need to make that happen soon.
Yeah. Well, you know, this is something I talk to my friend a lot about is, you know, whatever you're doing as a visionary, or as just, you know, a person, you just have to really take stock of, if money wasn't a factor, would you do it? Right? So let's just say, for instance, you know, you forgot that you put $1,000 in Bitcoin a decade ago, and now you have all this money. You know, and you don't have to do anything, right?
What would you be doing that you really, really enjoy? You know, and a lot of people will give you the candid answer like, oh, I'd be sitting on the beach and blah, blah, blah. But you know, when it, when it comes to it, you know, you're going to want to do something active that you're giving to something. You feel like you're giving back, you feel like you're being productive, you feel like you're, you're moving the, you know, the needle forward in your life or someone else's life, you're making that impact.
And that's what you really need to focus on because I think a lot of times a stat that I hear have heard that just like rocked my world was when I was a younger kid. Is like 78% of people hate what they're doing. So I always said, whatever I do, I don't know what it's going to be, but I'm going to love it. And I think when you frame it, if money didn't matter, what would I do? And do something that you love, that should be, you know, something to really take stock of as we look to the next year ahead here.
I love that. For those of you who might manipulate the circumstance and disfavor of the situation, right? The key is not to get the money and then decide that, right? The, the key is to be able to completely let go of that external outcome. I'm also thinking now like, man, I should have put a thousand dollars in the Bitcoin. You got a good point on that, right? Now my going there had that chance, um, you know, like shoot, um, but back to that, that reality, you know, I was, I'm trying to figure out where I figured that out. You know, I remember when my, my dad and my mom, uh, when my mom kicked my dad out and he's in the oil field.
And I remember, um, because of her experience with her father and him, she's like, no, don't go into that. You know, two weeks on, two weeks off sounds good, but those two weeks away from your family are brutal. And whether it's true or false, it doesn't matter. I knew for me like, okay, um, you know, that, that wasn't going to be the direction that I went. But I also started to just look at life differently and think through like, what do I want for my kids? What type of dad do I want to be? And there were certain things that, that propelled me towards looking at that. But I I think this new generation is so filled with new ways of looking at opportunities. I'm talking forty and below. Um, you know, we have rich dad, poor dad to learn from.
We have the four hour work week to learn from. Um, you know, we have all these stories. Uh, we can see the Steve Jobs story. We can see the Disney story. We can see what LeBron James did to get to where he is. We have almost their entire lives documented at this point. And the ability to dive in and and learn from that and see what they focused on going into this process. And I just, I, I hope more of us take more time to stand up as leaders and talk about what you just chose to talk about. Because um, we can't, I don't think we can have enough centered and balanced people in this world. You know, I think that there's a big, a big opportunity to recognize, yes, it's growing and it's easy to kind of feel overwhelmed by that or say, oh, well, it's just the trend. I don't think it's a trend.
I think it's something that's, I think it's a shift because of people who are willing to make positive impact and make that the focus. So if you were to um, reveal to other visionaries out there. So how do you do that, Mark? Like, how do you, how do you focus on that positive impact? How do you understand the depth of impact that that is necessary? In fact, yeah, that's a good one because a lot of the coaches and people, a lot of the, the business owners I talk to, here's, when we ask them what they do, they'll be like, oh, well, we self-service our product this or that, you know? And, and I'm like, well, what do you, what do you really do? How do you help people? And they're like, well, people always tell me that's too frou-frouy. Um, and or people always tell me that I'm not supposed to talk about stuff.
I need to talk about the business stuff and they have doubts my business. And I'm sure you get people like that, right? How do you, where's the balance? And how do we get people to open up about their visions in authentic ways where they are able to talk about the depth? Or should we be robotic, chat GPT answer people?
Well, that's actually really great that you talk about chat GPT and stuff because as you see this like new advent of AI, it's both exciting and also terrifying, right? From the perspective of we're not going to know what's real anymore because the stuff is getting so incredibly good. That I think in the future, if fast forward five years from now, people are going to be craving more than anything authenticity. And I think if you're authentic on what your vision is and you're authentic on your ultimate goal of like, we want to be able to help people. We want to be able to impact, you know, this many lives, like all the things that you had in the beginning of the show, just kind of explaining
the impact that they want to have and showing that level of authenticity and that human to human connection. I think people are going to want more than ever as we continue to get into this kind of, you know, new technological age here with AI.
I love it. I'm gonna drop in the show notes. A test I did with AI on marketing and the test led me to title this document. This is how stupid AI marketing is currently. And but Mark's right, it's getting very, very close to where it pretty much knows what to do in most scenarios. And the balance on that is, is it also getting close to where it convinces it knows what to do? Even when it doesn't know what to do. And that's what that document breaks down is how I caught AI and an absolute lying trap of marketing.
Where it was suggesting all the same things that most marketing bozos recommend out there. But it was lying and didn't realize it was lying until I called it out and showed how like definite definitive wise, like, no, this is completely unethical. And basically in the document says, you were right and I apologize. And I'm like, huh, like at least it, at least it has the humility to come back. Hopefully we, we can train the AIs to be that, you know, to have the humility we all need to have. Um, so Mark, this is an absolute pleasure. Um, those of you listening in below the, below the video, you'll see the action steps. Um, I hope that you are paying attention to the opportunities that you have with video. I
hope you heard again that it doesn't have to cost more than a few hundred bucks and a few thousand bucks, but I also hope that it's not inspire you to be cheap. I hope that it's not uh, clip your wings in terms of the reality that no, if you want to build a great brand, you've got to have an investment mentality. You've got to understand that yes, there's got to be an ROI on this too, but you're not going to, you're not going to win the type of races that you want to win by constantly cutting corners and trying to do things the fast or the easy way. I've found the greatest successes come from when I find the giants of the world. I decide, you know what? I'm going to hope this giant doesn't want to crush me. I'm going to hope this giant wants to be my friend and wants to help me on things. And Mark
Wonderlin is one of those giants in the world who's doing amazing things. So go check out the brand, see the resources down below that we talked about as well. And we will see you all on the next episode of Vision Pros Live. Take care, everybody. Bye. Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live. I'm looking forward to seeing your reactions as these episodes continue to move forward. This is going to get more and more fun. We'll have more and more engagement as well. We'll invite people to participate in the show and thank you for giving us your time and attention. Have an excellent time building out your vision and becoming a vision pro yourself.
Page updated November 13, 2026 · transcript and summary are machine-generated
