Build a $1M+ Solopreneur Business Using AI

Today I’m joined by Samuel Thompson, an internet capitalist who’s launched 100 companies in 10 years, and he walks me through a live, end-to-end build of an info product using AI. We break down how he goes from idea → AI-written book → mockups → Shopify product page → ad creatives in a ridiculously short amount of time. The big takeaway is that this isn’t just “info products,” it’s a repeatable launch system you can apply to e-comm, SaaS, mobile apps, and pretty much anything where customer acquisition matters. We also get into the real game: CAC vs LTV, conversion rates, and how to build what Sam calls a “rigged slot machine” you can scale. Timestamps 00:00 – Intro 02:32 – Choosing the offer 05:36 - Writing ebook with ChatGPT (outline → chapters → upgrade quality) 07:30 – Mockups with Canva & Envato Elements 10:25 – Shopify themes that convert (Solo Drop + Elixir) 12:05 – Finding products to sell 16:28 - Building the Shopify Store 21:16 – Using ChatGPT to generate product-page copy fast 24:13 – What “good” conversion rates look like (3–5% target range) 28:51 – Bonus gifts strategy = perceived value + conversion lift 33:26 – HeyGen for AI photo/video ad assets + voice clone insight 35:37 – Canva static ads + high-performing angles 38:57 – Big picture: one person can build a “real business” with AI Key Points Sam’s launch loop is offer → AI asset creation → Shopify page → Meta ads → iterate on math Start with low-friction products (ebook/info) to validate customer acquisition fast The real framework is CAC vs AOV vs conversion rate, not “brand vibes” 3–5% conversion rate is a strong target on a direct-response product page Use bonus gifts to increase perceived value and lift conversion Static ads + strong angles can outperform everything when the message hits The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SAMUEL ON SOCIAL: X/Twitter: https://x.com/samuelthompson

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  If you're a solopreneur or you want to be a solopreneur, if the idea of having a business 100% run by AI interests you, this is the episode for you. I brought on my friend Samuel and Samuel is really interesting because he's launched 100 companies in 10 years. But what's even more interesting is a lot of those companies are completely powered by AI. Now you know me, I'm more of a software guy, mobile app, SaaS, that sort of thing. He's an e-commerce and info guy, but I think we can learn a lot from people like that. And in this episode, that's what he does. He teaches me how to use Shopify, how to use ChatGPT,

• 0:40Greg Isenberg?

  how to use HeyGen and how to use all these things within the context of building an info product or building an e-commerce product. It got my creative juices flowing, so if it got mine, it probably will yours. Now, if you made it this far, would appreciate a like, a comment and subscribe because it lets me know I should be creating content like this in the future. And it gets you more high quality content in your feed. So win-win. Enjoy the episode and become a solopreneur today.

• 1:20Greg Isenberg?

  We got Samuel Thompson on the pod. This guy has launched 100 companies in 10 years. He's a capitalist on the internet. The guy is playing with AI all day long and today he's promised to share a lot of sauce. Samuel, by the end of this episode, what are people going to get out of it?

• 1:37Speaker 01

  You will know how to launch an info product using fully AI and start making money selling that product via Facebook ads in an hour.

• 1:48Greg Isenberg?

  In an hour, in an hour or less, and the tools that we're using, like just, just name them off. Like what are all the tools?

• 1:54Speaker 01

  Yeah, super, super quick. We're going to use ChatGPT out the box. We're going to use Shopify. We're going to use Canva. We're going to hire somebody on Fiverr and then Envato Elements to give us some mockups for, for our images.

• 2:11Greg Isenberg?

  Okay. Awesome. And I just want to give one caveat to the listener, which is that even if you don't want to launch an info product, this is going to help you launch an e-commerce business, a SaaS business, a mobile app business. Am I wrong on that?

• 2:26Speaker 01

  No, 100%.

• 2:28Greg Isenberg?

  All right. Well, let's get into it.

• 2:30Speaker 01

  Dope dope. Um, I mean, the first, the first thing that I always think about is like, what are you gonna sell? Right? And so a lot of that is, it comes down to offer. The one that we'll talk about today is, is this, you know, divorce book. That really came from me getting married in a couple of months and, you know, the, the wedding industry is humongous, right? Like everyone's selling, you know, on Etsy, you have planners and cards and like literally everything you can need on, on the wedding side and it's super expensive. And as we were going through the process of planning our wedding, you know, I was looking at the stats and it's like, well, 50% of marriages end in divorce. And I was like, well, if, if the wedding market is huge,

• 3:15Speaker 01

  you know, the divorce market probably is like half the size. And so that's probably a massive market.

• 3:23Speaker 01

  Which those people are being advertised to a bunch of different ways, primarily by, you know, family law or divorce attorneys. And that's a service that's associated with this offer of like, when you're divorced, all of that. Uh, but there's other things that you can offer, you know, info products or physical products or any of these other vehicles that you can run with. And I'm a big fan of like super low friction. And so an ebook became kind of the natural like, well, what if I just sold a book that helped people with this specific thing? It started super simple. It was like a really messy chat GPT generated book. Onto a prospective landing page that I made in an hour while watching the Laker game. Got a couple of sales early.

• 4:09Speaker 01

  It then graduated to like, oh, I should probably, you know, try to make a little bit more money or put a little bit more effort into it, which is what this page that you're looking at right now, which I built in ClickFunnels, is actually for. And so what I was trying to do is convert higher and get a higher AOV, right? And create a bunch of content for this.

• 4:31Speaker 01

  Conversion rate went up, which is awesome. But ClickFunnels long term is not really where I want to live with this product. And so I want to do Shopify. And if anyone's seen me on Kerner's stuff, they've seen me do some of the stuff with the hummingbirds and all of those. And so Shopify is like my preferred go to platform. And so I figured while we're hanging out, we might as well just build it live and do the entire Shopify build from zero. What themes we use, all the tools, how we write all the copy, how we do all of that, how I think about the conversion side. And see where it takes us. Tracks?

• 5:09Greg Isenberg?

  Let's do it. Yeah. I mean, I find it just honestly hilarious that you're about to get married and you created a, your insight was around divorce.

• 5:18Speaker 01

  You know, it works. Like I said to you before, like when, when, you know, 300 copies of the book showed up to my front door. My fiance was jokingly concerned. She was like, what are you, what is, what's going on here? And I was like, baby, it's, it's for econ. Come on, get with it. Yeah. And so, yeah, I think, I think just transitioning this like super quick. What I can do is just show how I actually wrote the book. So this was pretty, uh, simple from the start.

• 5:50Speaker 01

  All I popped in on chat GPT was, I want to write a book called The Divorce Bible. How to win your divorce that helps individuals navigate their divorce and helps them win. Sick. Like literally a 30 second prompt. Then it worked through like the structure, right? Part one, part two, all of the chapters, uh, all the way through. And then all I do is go like, all right, please write chapter two. Right? And then it writes chapter two. You know, do the next chapter, all the way through to give you like a super bare bones. Book, right? I think this book, this first version of it was, you know, maybe 70 pages, just enough to give me something to sell.

• 6:36Speaker 01

  And then once I had a little bit more, uh, like sales actually coming through the door, I went through and did a deep research report on it. And then gave it a little bit more direction around what those chapters should be. Based on that report and made it much more robust. I mean, this book.

• 6:52Speaker 01

  For being AI-generated, it's actually really good and it lands at 197 printed pages. It is really in-depth with case studies and examples, which basically was just me changing the prompt from like, "Please write chapter 10", to "Write chapter 10, but make sure it's X number of pages or X number of words to this number of words", you know, "Make sure to include a case study", right, like that sort of vibe. Then all I did was take, copy and paste all of these into a Google Doc and then formatted it as a 5x7, which is this size, and then exported it as a PDF. And then all I did was design the book cover. I just used a Canva template here.

• 7:38Speaker 01

  This is literally like one of their out-of-the-box templates and I just changed the copy on it

• 7:44Speaker 01

  to be "When Your Divorce", then you take this as a PDF, you do what's called a PDF merge. There's a thousand free tools on the internet for that and you just put PDF1, then the PDF of the book and then a PDF of the back cover, which is this. And it puts it all together into one PDF file that is your book start to finish. As you can see, there's more books coming, dude. We're gonna, we're gonna try to get LTV up on this. But yeah, so you do that, then all of a sudden you, you have a book. And then it's really easy, like you start looking into how you need these mockups and, and stuff for content, which you'll see as we start to build out the Shopify store.

• 8:28Speaker 01

  Pretty simple. It's, it's literally just in Vato. And so in Vato Elements, it's like, I don't know, 15 bucks a month. You just go graphic templates. I don't think I've ever used this. It's fire. I literally use it three times a week.

• 8:45Speaker 01

  Because all you do is so like has all these product mockups for books, right? Or literally whatever you want, like you could do, you know, a car wrap, like for a truck, any like that. You download these, you pop it into Photoshop, you upload.

• 9:02Speaker 01

  Your cover here, and then it literally just like places it on the book, which is sweet.

• 9:11Speaker 01

  Which then gives you your product photos, or just like any stuff. You can also, we'll do it on chat GPT to like how to generate some of these as I, as I need more content as we get through. But, you know, up until this point, it's, it's been like, how do we do minimum viable product on this? Does it work? How do we get it to work? And how do you get, like, at the end of the day? At the end of the day, it's all like a math equation, right? And so like CAC versus LTV. And really, like, you want your cash conversion cycle to be negative. So you're like, all right, how do I spend $20 to sell this book for 27? And it costs me $7 to ship, so that it's at break even at a minimum.

• 9:52Speaker 01

  I was able to get to roughly break even on this, but I struggled to push AOV up and like, that's where I want to go into Shopify. Multiple product listings, a little bit more of like an offer creation to try to drive it up. And better attribution from Meta as I run those ads. And so that'll be the main switch. Which, we can just get started on. Shopify is awesome. There are two. There's a, there's a bunch of themes that exist that can make your life a lot easier. One that I talk about a lot is called Solo Drop.

• 10:35Speaker 01

  This is specifically designed for single product stores. It's conversion optimized. You can literally just buy it. And it has a bunch of these plugins already built in.

• 10:47Speaker 01

  This is actually what Hummingbird is built on.

• 10:52Speaker 01

  Which is this one. And so this is a Solo Drop theme, super basic.

• 10:59Speaker 01

  But like conversion optimized, right? Where it's like you can put these ads seen pieces on. You built this, right? This is your company? Yeah, all through Solo Drop. And so, right, like you get multi-tier discounts, like a bunch of that stuff that you would need to be able to convert. And so it's pretty easy to just pop in and start filling in copy and imagery. I'm not necessarily proud of this page.

• 11:24Speaker 01

  But as an example, I also built this, which is the theme that we're gonna use for, this is also an AI product, by the way, which is a fun one. We're gonna use this theme to build out the divorce one, right? And so you can see kind of the callouts that it has here, selling fast, right? Like a bunch of this stuff that you would want to boost your conversion rate are built into a few of these themes. This one's called Elixir. This is what we're gonna use for divorce. Yeah, like this was also similarly fully an AI product that I just was testing.

• 12:01Speaker 01

  All of this stuff is AI-generated. If you're looking for products to sell, Suppleful is an awesome starting place. They are white label like supplements and like personal grooming products. And so you can look through all of these. They let you put your own brand. It's basically dropshipping supplements. And so a huge fan of that because you can just use that to get your product squared up. Obviously, your margin's gonna be a little bit worse when you do it this way. Welcome to dropshipping. But to test something and like validate that it works before going and trying to fill in MOQ at, you know, a legit manufacturer, like a merit manufacturing or someone similar. This gets you in the door to like test products faster.

• 12:44Speaker 01

  And Knox is another great one. They're more skincare. And so like, you know, face moisturizers and a bunch of that stuff. Like we've all seen ads for products like these. And I don't want to say that all of them are using stuff like this, but I know a bunch of bigger brands now that like started testing offers using this as their fulfillment backend. And so same system that we'll do on the happies. And then this one on the hummingbirds, this is just sugar. So that everyone knows, like, it's just sugar, just sugar. There's a guy on Amazon that's done $30 million selling sugar as hummingbird nectar on over the last 10 years. And his branding is like atrocious, has never ran a Facebook ad in his life.

• 13:29Speaker 01

  And I was like, dude, if he can sell $30 million of, it's literally sugar. That's what hummingbirds eat, sugar water.

• 13:37Speaker 01

  I could probably try to sell some of this direct to consumer and so um I'll probably end up going funny enough I'll probably end up going to a baking mix manufacturer for this one because they have sugar and just be like I just need sugar that's it and so I think that's hopefully the plan we'll see um we're gonna launch this one again probably like end of March early April as it gets into spring just because that's when the hummingbirds start to migrate north you can read about it all in my uh hummingbird 101 uh book that was also AI generated that's an upsell um when you when you buy hummingbird food um and so uh that'll be its own but back to solo drop great tool not super expensive

• 14:20Speaker 01

  either I think lifetime's like 200 yeah that's dope um elixir is the one that I've been using more um I don't remember their pricing 175 for one license I'm sure I could add more but just for the sake of the game let's do it from scratch um so you basically go on here and then they have these templates that you see uh you can see then that the the one looks probably pretty familiar uh is this this supplement one that's my happies

• 14:57Greg Isenberg?

  there he is

• 14:59Speaker 01

  um and so it's like literally just a clone of that just to test it um I like that one so I'm just gonna go with that because I already know it and we can move faster on this um beauty template access supplements oh the discord group is kinda cool um

• 15:17Greg Isenberg?

  I gotta say Sam like I'm not I don't know if you know this about me but like I'm a software guy mobile app SaaS that sort of thing so like

• 15:26Speaker 01

  yeah

• 15:27Greg Isenberg?

  this whole world that you're sharing like I had no idea existed like

• 15:31Speaker 01

  it's nuts it's like uh I mean it's all like it it's rooted in dropshipping right like during covid that's like where I really cut my teeth I was like I sold like $800,000 of a teeth whitening product that I found on on Ily Express. And what it did, it's interesting because similar to you, like I spend way more of my time, like personal time really in in like agency world and and software. But my approach to marketing is all in dropshipping where it's it's like so routed in in the math, right? Like, because when you're a dropshipper, when you're 19 and you have $1,000, like you have to find a product in a marketing angle that like makes your math work super well. And so it's literally all been.

• 16:15Speaker 01

  It's it's like dropshipping mentality applied to those other things like for our agencies like we run Facebook ads. That's it. And so it's like, I just run it because I do it like dropshipping. Like it's it's econ. Import theme. Upload a zip file. When you buy the Elixir, they will send you a zip file. Beauty. That's not the one that I bought, but fuck it. We'll just see where it goes. And so that goes in there. 30 minutes in, dude. We're gonna do this. Watch. I have faith.

• 16:45Greg Isenberg?

  Yeah. Yeah, no, I'm I'm like invested in this now. Like I need, I need to know how to do this myself.

• 16:52Speaker 01

  I got you.

• 16:53Greg Isenberg?

  Yeah.

• 16:56Speaker 01

  Wait for that to load.

• 16:59Speaker 01

  Yeah, I mean, a lot of a lot of this theme makes it so you're just in like content creation mode, right? Like you're just trying to load up all of the different elements of it that allow for it to start to work. Luckily, I have a bunch of that already. And so like, we don't have to go from from 00. But

• 17:18Speaker 01

  we'll be able to do it. I'm gonna need another Fresca, dude. License required. Good thing I have one. Pop that in there. Boom. Okay. We've got the foundation. I always start when I'm doing this, you're running when you're running ads at a product direct consumer on Shopify. 90% of the time, you're running that directly to the product page.

• 17:47Speaker 01

  Of which we need a product. So I need to do that.

• 17:53Speaker 01

  And so I don't really mess around with the homepage that much. It's mostly just like some filler content because no one's really gonna see it. And so this is when your divorce.

• 18:07Speaker 01

  One thing I'm gonna do on this one is call it the starter kit because I want to push AOV up, right? If it's just the book, it's hard to sell a book for 70 bucks. Like, it's just not really, it's just not really gonna be a thing. Description doesn't really matter. Let's see if I can find a

• 18:27Speaker 01

  easy copy of this.

• 18:29Greg Isenberg?

  By the way, if, you know, for people who are thinking about like, what is the price? What should my price point be? You can just ask ChatGPT if your price point makes sense, right? So if you're like, hey, when you're divorced, I'm trying to sell it for $79. Like ChatGPT is probably going to tell you it's a bad idea. If you just say like, my buyer is going to, you have to like, explain who your buyer is and your avatar in like somewhat in pretty good detail, like average A, what they're gonna be, you know, their average salary, that sort of thing.

• 19:00Speaker 01

  Yes, agreed wholeheartedly. Look at our little guy, dude. Totally AI-generated.

• 19:07Greg Isenberg?

  Just the way you like it.

• 19:09Speaker 01

  Just the way I like it, dude. I'm always down for a little AINess. Okay, cool. So now, we've got our product in here. We're gonna list this product at, so when I was running the ads, I was selling a book for 29 bucks. And I was, I had a one-click upsell on the back. So like, if you go through this funnel, right? Like you put in all of your information, you hit next and there's a, there's a bump offer. I'm not gonna click it because it's going to auto-fill my personal information. And so I won't, but there's a button that lets you like add a $17 or $18 product onto it. And so it pushes your AOV from 29. If they, if they, if they buy it, it's, it's 48.

• 19:51Speaker 01

  Mine was a landing on average at like 42, 43. And my CAC was roughly like, on good days, it was sub 40. On bad days, it was like 45. And so it all kind of settled into like a break even funnel. But I know I can acquire customers sub 45. And so like, when I think about pricing here, it's like, all right, how do I get this to like, you know, 58? And then compare that price at, you know, 90, 99 bucks for the starter kit.

• 20:23Speaker 01

  And then we'll save that product, pop back to the theme that we're gonna build.

• 20:30Speaker 01

  Let's see if it gives me my product. Yellow. Look at that, dude. We've got ourselves a product. Ninety-nine percent of traffic is mobile, so I'm only thinking about mobile optimization. Then you're just really filling in all of the content here, right? And so obviously, this this template is built around

• 20:59Speaker 01

  some sort of beauty product to some degree.

• 21:04Speaker 01

  And so, dude, for the sake, for the sake of the game, dude, password disabled, for the sake of the game, just, just for your, the audience. I have never done this before, but like, is we're gonna take this, we're gonna pop into ChatGPT, send this link, I'm gonna say, "Look at this website, and give me all the copy based on the content of the book and the fact that the book helps

• 21:40Speaker 01

  people going through divorce win. Focus on major value props."

• 21:49Speaker 01

  Dude, let's see if this works, dog. This would be pretty nifty. I guess I could give it my other one, too. The one that already has a bunch of the copy, because that was, that was gonna be more of my

• 22:01Speaker 01

  stuff. Oh, proven strategies to protect your kids. Yep, yep, yep. Ah, ha. When I'm running these, it's like all, it's mostly, it's mostly copyrighting, which is sick because ChatGPT helps with that.

• 22:19Speaker 01

  I mean, shit, we'll just, if you want it, let's just do what it did, right?

• 22:23Greg Isenberg?

  Yeah. And obviously, like, if we were doing this for realsies, we wouldn't just take the first, I'd put it.

• 22:30Speaker 01

  Oh, no, yeah. You're reworking it. I mean, I have a bunch of like that reworked copy on this page. Right? So like, I basically asked it for a bunch of ideas and headlines, and then just went through and started grabbing bits and pieces about it. But yeah, I mean, most of this stuff like I I didn't like come up with the I don't I've never been the I've never been married. You know what I mean? Like, I can't talk about divorce like that. But luckily, luckily, other people have talked about it on the internet and ChatGPT knows how to find it. And so I think that that's the move.

• 23:09Speaker 01

  One piece that I like is this little emojis benefit list. This is fire.

• 23:18Speaker 01

  And so this is like, what are the five main benefits of this product?

• 23:26Speaker 01

  Write them each in forty characters or less. Oh, love it, dude. Just so on the nose. You gotta protect your kids, dude. You gotta protect your kids. You know, we can't be messing around. Boom. Protect your kids. Oh, I could do more than fifty characters. Let's do do it again, but max seventy-five.

• 23:53Greg Isenberg?

  And you're doing it longer just because?

• 23:56Speaker 01

  Because it fits, right? So like, to me, that just feels like wasted conversion space. But I don't want it too long to go to two lines and it starts to eat up screen real estate on the page.

• 24:09Speaker 01

  And so that's my general approach.

• 24:14Greg Isenberg?

  And from meta ads, what sort of conversion rate is good on a page like this?

• 24:23Speaker 01

  Yeah, I love that question.

• 24:27Speaker 01

  I would say if you're sitting between like three and five on something like this, you're in like a reasonably good space. There's so many variables with it. Most of it is a function of like price and like type of.

• 24:46Speaker 01

  Product. So like you can imagine like if you've gone and shopped for clothes on, you know, I don't know, jcrew.com like you might add a bunch of stuff to cart, but you might not buy. And so like their, their percentages are different than on something that's like a direct, like please purchase this right now. But three to five is what I was hitting on hummingbirds at a little bit of a cheaper price point, but a little bit less value. And so that would be really where I would target for this.

• 25:17Greg Isenberg?

  Cool. Yeah, I guess if you're under three, you probably need to rework your copy, your offer. If you're over five, you just want to pile as much traffic as possible to this page.

• 25:28Speaker 01

  Yeah. And if you're over five, depending on how your, your math is looking, you might, you might consider raising your price. Right? Cause it's again, it's all math. It's like is, it's, it's cost of traffic times conversion rate times AOV, right? And so it's like, if you can go and bump your price by more than 20% and your conversion rate only takes a 10% hit, like not, yeah, like 10% of the five, right? So it goes to 4.5, but you push your price up. Mathematically, your ROAS goes up, right? Cause like your cost of traffic maintains equal. You just pull more cash out of the back. And so you're testing that, which is like, why I always do

• 26:13Speaker 01

  this compare at price. Like I'll do price testing, right? I'll run a thousand dollars worth of ads at this thing at 58, see where my metrics lie. And then I'll be like, okay, this right now has this holiday sale and it's like, we're going to call this the new year sale. And it's like, all right, we're going to go do a, I don't know, a St. Patrick's Day sale, and it's going to be a lower amount. What is the impact of conversion rate versus AOV and on ROAS? Cause like all this is, like all I'm ever trying to do on e-comm. I'm not necessarily trying to go build some massive brand. I'm just trying to create like what I would call like a rigged slot machine where I know I can put a dollar in and get a dollar and 30 cents out.

• 26:55Speaker 01

  And then it's like, how do, how do I put as many dollars into that thing as humanly possible while that math holds? And then when that math is why I've done 100 companies, like when that math stops holding, I just go and do another thing that gives me that degree of return. And so that's why I like info on, on this sort of stuff is like, you could just shut this thing down to get like tomorrow and launch another ebook at the next day. If you think that it has a better chance at running that math. And so it's not as much of an LTV game here. I think it makes sense to like play into it and I like talking about it. Cause like if, if someone had like 24 hours in the day and they were like, gonna make this their business, they would treat it a little bit differently than I do and they'd go deeper and they definitely launch more books

• 27:40Speaker 01

  and they would try to push LTV up and they'd launch a community on the back for, you know, divorced parents and like, grab 199 bucks a year for a Facebook group of like, yeah, like these are all the people that have gone through what you've gone through. Like there's so many things that you can do on the back of like validating your own ability to generate customers around a specific offer. Right? And so it's like, I always just start with this stuff because it's easier. To literally just like validate that part. Cause if that's all, that's all, that's all entrepreneurs are trying to do at the beginning of launching anything. It's like, can I profitably acquire customers or like, can I acquire customers at all? Cause if you can't, then what are you doing? And then you just move on to the next product.

• 28:24Speaker 01

  Okay. So that's all there. 2025 verified results. Latest and most up to date product based on modern science. That's hilarious. Based on customer reviews. I already know, I already know because it happens all the time. Yes, I'm gonna put fake reviews on here to start and then I will replace them as I get real ones. I promise that's always the game, but you gotta just see what it's gonna look like. Limited time free gift offer. This is sick. This is a great opportunity to use AI.

• 29:00Speaker 01

  Create a list of five free bonus gifts they receive when they buy the book.

• 29:14Speaker 01

  These should all be digital products or downloads.

• 29:20Greg Isenberg?

  And could you explain why bonus gifts as a strategy is important?

• 29:26Speaker 01

  Yeah, it's just perceived value. It just boosts conversion rate, right? So like you could, you could sell the book at, at 29 bucks and have a standalone like funnel for that. Or you can throw in other stuff that makes them feel like they're getting a better and better deal. The way that I try to think about it on these is giving enough variety here where somebody will see one of them and be like, oh, shoot, I really need that, right? Like whatever this one is, let's see, free custom, where's brush?

• 30:04Speaker 01

  Right? Like divorce evidence checklist. Somebody might see that and be like, oh, I actually need that. And then it's like part of this bigger purchase, right? And so just, it's a conversion rate thing more than, than anything, right? Custody preparation, like somebody's going to see that, that knows that they're going to be going through custody situation. And they're like, oh yeah, like I need that. And then we're going to go to one line. Custody preparation template. It's just value add. Like what, what can you do to give the customer more of what they

• 30:36Speaker 01

  need and like drive their desire to buy this thing up?

• 30:43Speaker 01

  All these icons, I would do the exact same thing of like Canva here. So like, what is that first one? Financial, financial protection, quick guide. Actually dude, I was over here designing some things.

• 31:02Speaker 01

  So like financial protect, all that is, is this is a, this is actually just a Canva template.

• 31:08Speaker 01

  And so whatever we want to call any of these, like

• 31:14Speaker 01

  we can toss in and you can just do these ones in Canva to make all of this stuff. And so it's like, cool. They get all this stuff for free. They purchase it. This is all like conversion rate stuff

• 31:28Speaker 01

  that people are looking for. Like you do all that description. So then you could go here, write a three sentence product description.

• 31:45Speaker 01

  Do you do you prompt the way that I prompt or are you like firing away like some some pretty robust?

• 31:52Speaker 01

  Prompts?

• 31:52Greg Isenberg?

  Yeah, I feel like the way you prompt is like very to the point rudimentary like you're not there's no fat, you know?

• 32:02Speaker 01

  No, it's just I just need this dude.

• 32:04Greg Isenberg?

  I need this. I'm I'm more of like a I'll I'll rarely prompt something as one sentence.

• 32:11Speaker 01

  Interesting.

• 32:12Greg Isenberg?

  So, you know, and I don't know, you know, sometimes maybe you get better if you're if you're more direct and you're just like one sentence, but I also think that giving that extra context is helpful.

• 32:23Speaker 01

  Oh, for sure. For sure. I think there's like uh, part of this is like we're under a shot clock and so it's moving quick. But I would say I'd like generally that's my style of like cuz I I am very rarely trying to get a final output out of AI. I need like I I want like an eighty percent head start, right? So it's like I'll grab these and be like, all right, like that's cool. And then I'll edit this stuff a little bit more. Part of that is like I've also been running ads and like writing copy for a very long time. And so sometimes it's just faster for me to just like, well, give me the idea and then I can write around it. And so that's a little bit of a different

• 33:08Speaker 01

  approach to that. Yeah, so this, I mean, this process, like we can keep going through it. I think people probably get the vibe, right? Like you are filling in all of this copy with stuff from chat. You just ask chat GPT for specific stuff.

• 33:26Speaker 01

  This stuff, this is all uh, hey, Jen. And so if you want good photos and videos of people um, like holding the product, I generally do it through hey, Jen. Which is pretty fun. Uh, there's definitely nuances with hey, Jen. One thing that I found with hey, Jen, that's really good is there you like it's with eleven labs too, but like the voice cloning feature is like, I think the problem with AI video is like they don't always get the fluctuation or like, what's that called with your voice like the? It's like fluctuation. It's nature, I think. Yeah, right. They like they don't they don't capture like how someone would actually say it.

• 34:08Speaker 01

  Um, and so a big piece of it, uh, for me has been going and creating the video, but doing it with a voice that I cloned of myself saying the script. Which is a pretty, pretty fun one. I make a bunch of these dude, all the test different stuff. Um, so these, when you make like the avatar for, I basically just like pick one of their, that's hilarious. Steven's gonna see that and laugh. Um, I pick one of their avatars and then you can put in the product photo and then it generates like a bunch of images of the person before you turn them into like a talking video.

• 34:49Speaker 01

  And then I just screenshot that and roll them into, like you can see it on, on all of these. Right? Like that's that guy. And that's just a screenshot of a preview that they give me before they generate the full video. And then you do this with chat GPT too, is like, you just say, write a write a forty five second script uh, for an ad that is a customer reviewing

• 35:23Speaker 01

  the book. And then you'll just pop, you'll edit it, but like, then you'll just pop that into your, hey Jen. And it'll generate, I don't know if you'll be able to hear this, but see how it's like, just, it's a little funky. But when you do the voice clone thing, it works a lot better. But then you can go and like create a bunch of those ads. And so you have all these images and then you just start building out the ad creatives in Canva. You take those images, you're, you're grabbing all these headline copies uh, directly from here.

• 35:52Speaker 01

  That's his. All right. Uh, cool. Thanks. Now write fifteen high converting, static ad. Creative headlines. Um, so then you take all those, you'll, you'll toss them into, these are literally dude, like they're all just templates directly out of Canva. Like you're just loading in images. It's all like, what is the headline? Uh, and that's like when you're testing it, right? Like this is the same. This is an ad creative, right? It's like a picture that I took of the book. Um, and then I just had it write the copy, right? Like this one works so well, dude. People do not trust their divorce attorneys at all. They're always my highest performing ads, dude. It's crazy.

• 36:36Speaker 01

  Um, it's like no stuff that your lawyer won't tell you. And it's like, that's the people, right? That are buying. Um, but yeah, like all of these are just like images that I took. All this stuff is the same. All AI generated with a little bit of love. Um, and then these headlines, right? Like it'll just pump out headlines like this, right? Most people lose their divorce before court. Great headline. The book your lawyer won't hand you, right? Like all of this sort of stuff that, that can get used in, in copy across the board, right? So like when you scroll through here, right? Like this is just what they gave me. Like divorce is war. Win yours, right? It's all just the copy that, um, I'm pulling out of ChatGPT.

• 37:21Speaker 01

  And so again, once you, once you go through and have this whole, all the content filled out, right? Like using the HeyGen stuff, using the ChatGPT stuff.

• 37:34Speaker 01

  I mean, you could even, some of these images are, are generated directly with ChatGPT, right? Generate an image of this sort of person, holding this sort of, or the screenshot of the product. Um, to get a bunch of those and then you just doctor them up in Canva. And then you publish this on whatever your domain's gonna be and you go and run the ads. Um, and the ads are, like I said, kind of like primarily statics. Like you just find. Like templates, like you can, these are the recently used ones that I have, like this is literally the template right here. It's like, I didn't come up with anything. I just grabbed whatever the available templates were. To get those ads live and then toss all of them in, in a CBO campaign on Facebook, tested at, you know, I generally like minimum 50 bucks a day.

• 38:20Speaker 01

  But like, if your product is more than 50 bucks a day, I would just, whatever your product is priced at, if you know you can get one purchase off of that ad spend to break even, it's like where I would start. And so for this, if I push it at 60 bucks, I, I would probably run it at a hundred bucks a day, just for the love of the game.

• 38:41Speaker 01

  But like, you can start with, with like 50 bucks a day, pretty easily. And so, I don't know what else is worth like going deep, like they'll literally, if we keep going, it'll just be like copy pasting all of this.

• 38:53Greg Isenberg?

  This is great. You know, basically, dude, you've basically shown how one person could use AI to, you know, build a business that looks, feels, smells, tastes like a really, really big business. And, you know, hopefully impact people, you know, hopefully, hopefully this win your divorce book. Like when I, you know, looking at some of the, the content, like it seems valuable to me. As a man who's never even contemplated divorce and happily married, but you know what I mean, right?

• 39:33Speaker 01

  Yeah.

• 39:34Greg Isenberg?

  So what's really cool is I think this, this shows some of the opportunity that, you know, how many thousands of different niches and thousands of different products exist.

• 39:47Speaker 01

  It's crazy. And it's not, you know, it's, it's one of those, I, I try to tell people like the hummingbird stuff, like, there, there's no part of me that's ever trying to convince somebody that this is gonna be like the next billion dollar idea. But like, I, I, I have like very tangible proof that things like this can make you a hundred thousand dollars in profit a year. Right? And it's like, It's it's a like me running hummingbirds at this point, other than the fact that I was manufacturing it myself, like it really takes me about 90 minutes a week to like make some new ads, look at the ads that are working, make a couple of adjustments and then like the ads do all the

• 40:30Speaker 01

  heavy lifting, right? Like instead of me having to sit there and be like, dude, I gotta produce, you know, six YouTube videos a month in effort, I can also just probably go spend money on ads to like, create that rigged ATM. And for me, it's like, I just want, I want the ads to do the heavy lifting. And so it turns into, I mean, I have a handful of these, I've, you know, shown you three already. And have another one that I'm gonna launch, you know, whenever I can find two hours. And so it's a very, yeah, it's just, it's simple. It's like, find an offer that makes sense and try to make your math work.

• 41:10Greg Isenberg?

  Sam, thanks for, for coming on. I really enjoyed this. I'm feeling a bit inspired. I'm actually, it's reaffirmed my belief that understanding how good info people do things and some of the tools that they use could be applied to mobile apps and SaaS. So I'm about to get to work. You got my brain spinning.

• 41:29Speaker 01

  Let's go.

• 41:30Greg Isenberg?

  And you'll have to come back on, hopefully.

• 41:34Speaker 01

  Once I get it live, we can do, we'll do a Facebook ads version where I go deeper on that half of it. And so that's easy.

• 41:43Greg Isenberg?

  That sounds good. Yeah. Comment on YouTube, what you want to learn from, from Samuel, in the part two of this, Facebook ads, you know, you name it. And until next time, I'll include the links where you can go and play with a lot of these tools, templates, where you can follow Samuel on the internet. And I encourage you to have some fun and go build some cool things.

• 42:12Speaker 01

  Easy money.

• 42:13Greg Isenberg?

  Take care, dude.

• 42:14Speaker 01

  Sick dude. We'll talk.