6 Scalable Startup Ideas (You Can Start Tomorrow)

In this episode, I sat down with Chris Koerner and we go through a set of approachable startup ideas that start low-friction but can scale if you get distribution right. We start with a potential “app ecosystem” opportunity around Facebook Marketplace, plus a product-studio framework that combines short-form video, AI, and 3D printing to validate “dumb” products via demand before you invest. We then jump to more grounded, local-first ideas—bike washing/maintenance subscriptions, bar anti-spike stickers, and even vending-machine concepts like “shiny rock” drops at trailheads. We close with a weird Pokémon-card “meme + supply control” play inspired by the Kabuto King, including Chris’s own collecting “big reveal.” From there, I dig into why PSA-style grading feels slow and expensive, and we workshop a more modern grading experience (including a livestream/packaging angle and an AI-from-photo approach). Timestamps 00:00 – Intro 02:28 – Startup Idea 1: Facebook Marketplace App Studio 07:43 – Startup Idea 2: DTC Product Studio 17:05 – Startup Idea 3: Bike Washing/Maintenance Subscription 24:29 – Startup Idea 4: Anti-Drink-Spike Stickers 31:55 – Startup Idea 5: Shiny Rock Vending Machines 36:37 – Startup Idea 6: The Kabuto King and Card Grading Key Points I look for “alpha” where people are already obsessing, but the market structure is still primitive (like collectibles + grading). I treat “distribution” as the multiplier—short-form can make “dumb” products viable if the content loop is strong. I push for starting manually first (prove demand), then upgrading into infrastructure, subscriptions, and scale. I pay attention to marketplaces with huge usage but weak third-party tooling—there’s often a platform-layer opportunity there. I keep coming back to “repackaging” as a business model: same underlying thing, new wrapper, new buyer, new channel. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL: X/Twitter: https://x.com/mhp_guy Instagram: https://www.instagram.com/thekoerneroffice/ Youtube: https://www.youtube.com/@thekoerneroffice

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  You're a side hustle away from changing your life. In this episode, I brought on Chris Koerner, who gave me his best ideas for side hustles that not only don't take a lot of money to start, but they can actually scale to be really big businesses. A side hustle could turn into a real company, and a real company can change your life. So in this episode, it's all about ideas that could generate cash flow, that can turn into real businesses, anywhere between a few hundred thousand dollars a year to 50 million dollar a year businesses. Enjoy the episode.

• 0:41Greg Isenberg?

  Welcoming my brother from another mother, Chris Koerner, on the show Startup Ideas Podcast. He's back, I think, for the third time. Chris, by the end of this episode, what are people going to learn?

• 0:54Speaker 01

  They are going to learn that they should not stay seated in their seat. They need to... This episode is successful if they pit pause and go out and do something, and then come back days later and finish it.

• 1:04Greg Isenberg?

  And will you give people like specific ideas and sauce to get them out of their seats?

• 1:11Speaker 01

  Correct. My name is Christopher Sauce Koerner. Like, that's the whole brand. What are we talking about here? Of course.

• 1:18Greg Isenberg?

  Okay, so as long as you could commit to the sauce and that, I mean, people do need to move their own legs. But at least, right?

• 1:26Speaker 01

  Yeah.

• 1:27Greg Isenberg?

  But you're gonna get them pretty close.

• 1:29Speaker 01

  This will be saucy. There's gonna be like four linguine noodles in there, and it's just gonna be drowning in arrabbiata sauce.

• 1:36Greg Isenberg?

  Okay. And what, and before we get in, what type of categories of ideas are we talking about?

• 1:41Speaker 01

  So we're gonna go approachable, low startup cost, low friction to start, affordable, but like... I, in my opinion, everything is scalable, right? So the question, I just hate it when people say like, is that even scalable? Like, yes, it's scalable. The right question is, how hard would it be to scale to that to whatever number? Cause for some, a hundred thousand dollars a year is scale. To some, a hundred million, right? So these are all scalable.

• 2:12Greg Isenberg?

  So these are ideas that can be anywhere from 10 grand a month all the way up to?

• 2:18Speaker 01

  Shoot, I mean, eight figures a year, 10 million dollars a year in revenue with double digit profit margins.

• 2:25Greg Isenberg?

  Okay, you have my attention.

• 2:27Speaker 01

  Okay, I'm gonna read some stats to you. You ready?

• 2:30Greg Isenberg?

  Yeah.

• 2:31Speaker 01

  Facebook Marketplace. We talked about Facebook last year on maybe the last time I was on this. Facebook Marketplace. Facebook has over 3 billion monthly active users. 16% of those are monthly active users for Facebook Marketplace. Half a billion people use Facebook Marketplace. 16% of active users log into Facebook for the sole purpose of shopping on Facebook Marketplace. And Facebook knew what they were doing. They saw that the wall wasn't very popular anymore. So they started adding groups and like, they know what they're doing. They're smart, right? That's why we invest in Mark Zuckerberg. 51% of all recent social media purchases, so like not Amazon, social media purposes,

• 3:15Speaker 01

  all happened on Facebook Marketplace. Okay?

• 3:20Speaker 01

  Like my point, Facebook Marketplace is massive. It's huge. There are countless people that solely rely on Facebook Marketplace for their living. And I've got a bunch of ideas around this. A lot of them like, kind of like hands on, dirty, sweaty. But the first one is, why is like no one building third party apps for Facebook Marketplace? Apps that like scan items for you, apps that like give you price alerts, apps where you can like use the API in a compliant way to scrape and to find alpha and to see, oh, this dresser over here is listed for this, but it's actually worth this on eBay, like arbitrage apps. I've already looked into it. Don't tell me the API permissions don't allow for it because they do.

• 4:02Speaker 01

  People are not building apps on top of Facebook Marketplace and I don't know why.

• 4:06Greg Isenberg?

  That's crazy dude.

• 4:08Speaker 01

  Half a billion users.

• 4:10Greg Isenberg?

  I was almost 100% convinced that it just was impossible.

• 4:15Speaker 01

  Right.

• 4:15Greg Isenberg?

  Yeah.

• 4:16Speaker 01

  Like I vibe coded one that like scanned items, it would reach out to people like I'm not an expert. I don't even know how to code. I vibe coded it and it worked for my use case. I didn't like scale it. I didn't sell it, but like it is possible. The API allows for it. People would pay for it. They make their living from Facebook Marketplace. If they can have an edge, they would pay for it. No one's doing it. eBay has thousands of apps built on top of it. Right? Some of those apps got acquired by eBay for hundreds of millions of dollars. Like, there's something here.

• 4:45Greg Isenberg?

  There's no third-party apps for Facebook Marketplace?

• 4:49Speaker 01

  Not really. Like, I found like a couple kinda janky ones, but not, nothing legitimate.

• 4:59Greg Isenberg?

  That's crazy.

• 5:01Speaker 01

  It's crazy.

• 5:02Greg Isenberg?

  It's crazy. I mean, how big is the Shopify app ecosystem, right?

• 5:05Speaker 01

  Oh geez. Billions.

• 5:10Speaker 01

  I think there's hundreds of thousands of Shopify apps.

• 5:15Speaker 01

  Oh, what does perplexity say?

• 5:19Greg Isenberg?

  So I said, how big is Shopify apps? How much revenue through there? So they've got 12,000 apps powering more than 87% of merchant stores.

• 5:28Speaker 01

  I'm surprised there's not more.

• 5:30Greg Isenberg?

  I mean, these apps earn, developers earned a billion dollars through it, driven by an average annual earnings near 100,000 per developer. Interesting. 7,000 developers with a 27% increase in total apps from early 2024, 2025.

• 5:48Speaker 01

  Wow.

• 5:52Greg Isenberg?

  Pretty crazy. So, um, what are the most popular third-party apps that help Facebook Marketplace sellers? Besides Facebook, right? That's the question?

• 6:13Greg Isenberg?

  Have you heard of these?

• 6:16Speaker 01

  Yeah, I mean, OfferUp, that's like a direct competitor. Mercari, I haven't heard of Depop.

• 6:21Greg Isenberg?

  But these, Depop is like for secondhand clothes and stuff like that. Wow, I've actually used it a lot. So, and it says the audience focus is a young trendsetter, so I must be a young trendsetter.

• 6:33Speaker 01

  I've always seen you as such.

• 6:36Greg Isenberg?

  These are competitors to Facebook Marketplace. These aren't tools and apps that could help sellers.

• 6:42Speaker 01

  Yeah.

• 6:44Greg Isenberg?

  So, this is food for thought. Thanks for that, Alpha.

• 6:47Speaker 01

  Dude, I'm telling you, like, I posted a video about appliance rentals on Facebook Marketplace, and then a guy went and started doing lead gen. Like, he posted appliances for rent in other markets and sells those leads to locals that are renting out appliances. And he, like, vibe-coded his own internal app for posting, for responding automatically. Like, people are doing this, like, in the shadows, right? But not at scale.

• 7:13Greg Isenberg?

  Which is what we like to hear. We like to hear about, that's where the Alpha is, right? When people are doing things in the shadows and you can productize it. We like that you can vibe-code a lot of these solutions, too. Use things like Claude Code.

• 7:27Greg Isenberg?

  This could scale, right? This can scale really big. Doesn't cost you a lot of money to build this. You probably can build MVPs of this in a couple of weeks.

• 7:36Speaker 01

  Yep.

• 7:37Greg Isenberg?

  You should be building something in this space.

• 7:40Speaker 01

  I have too many things to build, Greg. Come on. Well, should we go to the next?

• 7:45Greg Isenberg?

  Yeah.

• 7:46Speaker 01

  So, my business idea is not this product itself. I'll elaborate. Thing right here, this reminds me of one of my favorite quotes. "First-time founders focus on product. Second-time founders focus on distribution." What is this product going on behind me? Day six of Genius Business Ideas, follow for more. It's literally a round piece of foam. That's it. You put it around your propeller when you're not driving the boat, so kids don't hit their legs into it. They're selling thousands of these things because they're going viral, because it's so simple, because people don't know how it works. That's distribution. 99 out of 100 people would have never launched this business because they would have thought, "Who's gonna buy that? It's just a round piece of foam. There's nothing proprietary about it." Sometimes it pays to be a little naive and to understand human psychology. Get my favorite human psychology mark. All right, so, here's what I'm thinking.

• 8:31Speaker 01

  Anything is scalable. Anything can be sold with the right distribution and marketing. Would you agree?

• 8:36Greg Isenberg?

  Yes.

• 8:36Speaker 01

  Like, I could tweet about the dumbest thing at the dumbest price point and maybe sell none of them. And if Elon Musk retweets me, I'll sell some, just because of the distribution, right? So, we have two magical tools. You could argue two of the most magical tools that the internet has ever seen. And that's the short form video algorithm, right? And AI. So, this tool that I showed is objectively dumb, right? I've had a boat, it's a piece of foam you put around the propeller. You don't leave it on the propeller as you're driving. You just, you leave it there when you're out there on the water parked. So, a kid doesn't swim up against it and like cut their leg. Which is like very unlikely, because kids stay away from it. Whatever, it doesn't matter.

• 9:21Speaker 01

  What matters is that the distribution, right? They sell thousands of these things because of that video that was going on behind me. Because, you know, nothing goes viral without half of people thinking, you're dumb, you're an idiot. So, half of people are like, this is stupid, this is useless, yada, yada. And the algorithm's like, oh, comments, good. Spread it, spread it, spread it. And the other half of people are like, this is awesome, I could use this. And so, it sells, right? So, ideas that were once dumb are no longer dumb because of short form video. So, why not use ChatGPT, Claude, whatever, AI to come up with all kinds of dumb product ideas? And I guess I forgot the third piece of technology, 3D printers. All types of like seemingly dumb product ideas that match three things.

• 10:04Speaker 01

  Number one, it can be 3D printed, so you can make a prototype easily. Number two, it can be like AI would come up with it. AI has the capacity of thinking of it. And number three, it can spread in like a 10, like a five to 10 second video via short form video. Like, how it works. Just showing you how it works in a video. And coming up with like a product studio. And you don't really invest money in the product development until you have thousands of pre-orders, demand. You throw up a Shopify site, whatever. And you just start selling these dumb little products. What do we think?

• 10:40Greg Isenberg?

  I like it. Where my mind goes to, and I'm curious your thoughts on this, is how do you? How do you put AI on some of these ideas? And the reason I say that is because especially on TikTok, but in the world generally, people hate AI. People hate it. Like it's very, very like they violently hate AI. So I think that you can do a lot of these hardware ideas or physical product ideas that are quote unquote dumb, but you implement AI into it.

• 11:14Speaker 01

  On purpose?

• 11:15Greg Isenberg?

  On purpose.

• 11:16Speaker 01

  Okay.

• 11:17Greg Isenberg?

  Like you create like one AI feature, which is like so.

• 11:20Speaker 01

  Yeah.

• 11:22Greg Isenberg?

  You know, dumb.

• 11:22Speaker 01

  Pointless. Yeah.

• 11:23Greg Isenberg?

  Pointless.

• 11:26Greg Isenberg?

  And people are like, why do we need AI in everything?

• 11:29Speaker 01

  Right. Like, what if it were that propeller that was like voice enabled?

• 11:32Greg Isenberg?

  Yeah, exactly.

• 11:36Speaker 01

  Yeah.

• 11:37Greg Isenberg?

  But to some people, they're like, oh, I could see myself using that. And those are the people that buy your product. And that's the beauty, right? Is that, you know, these platforms have billions of active users. So you just need a small percentage of them to buy.

• 11:50Speaker 01

  Yes.

• 11:51Greg Isenberg?

  But is that like malicious? Like, is this, is this, is it worth people spending their time on this sort of stuff?

• 11:57Speaker 01

  It's a, oh, okay. So I get asked that question a lot. Like, people will approach me with a business idea like, Chris, what do you think? What do you think? And one of my first questions back to them is like, what else do you have on your plate? Like, what else are you looking at? And some people are idea machines. And the one they're asking me about is one of like 50 that they're kind of throwing around. And some people are like, that's all I got. Right? And so I'm always very cautious to tell them like, you're pretty biased because this is all you got. The statistical probability that the only idea you have being like the best use of your time and money is almost zero. So keep that in mind, irrespective of my opinion of the idea. It's probably not the right idea for you because you don't have anything to compare it against. Right? So if someone's listening to this and like, it all comes down to their background.

• 12:42Speaker 01

  Do they have like a background in product development? Do they have a background in short form video or editing or whatever? This could be the perfect idea for them. But if someone has no experience or background in that, or they're not insanely passionate about it, or they have 50 other ideas, then it's a terrible idea for them.

• 13:00Greg Isenberg?

  Okay.

• 13:02Speaker 01

  But

• 13:02Greg Isenberg?

  That's fair. That's fair.

• 13:03Speaker 01

  Yeah.

• 13:04Greg Isenberg?

  So it's good for some, bad for others.

• 13:07Speaker 01

  Exactly. Yeah. That's why, like, just, this is my soapbox, but like, you just share your ideas. And I know you agree with this. We've both talked about this, but don't withhold your ideas because, like Greg, you're going to come across something in the wild. Like, I remember you had the idea of like, having a certification program. You walk by your dentist, you walk by your now dentist and you saw best dentist in Miami. And one of your ideas was like, that needs to be a thing. Like, who's going to become the certification program for X, Y, or Z industry, right?

• 13:38Greg Isenberg?

  Yeah.

• 13:39Speaker 01

  And you love that idea because you saw it, you own it, you experienced it, you gave that dentist thousands of dollars. And like, maybe you know a guy in college who had like a certification, like all of these life experiences led you to really loving that idea, right?

• 13:56Greg Isenberg?

  Yep.

• 13:56Speaker 01

  And other people heard us talk about it. I'm like, that's stupid. That's dumb. Right? And so when we share our ideas, the only chance of someone stealing it is if that other person has had like the exact same life as us. They had the same work history, the same personality. They're also an introvert. Their mom also divorced their dad at age 14. Like these random things that we could never really quantify. They would have to also be true in order for them to maybe also love the idea. And then the qualifier is they have to actually go like get around all the friction to doing something about it.

• 14:29Greg Isenberg?

  There's one caveat, which is that that is true on the internet. But when you're talking about, let's say, opening up a coffee shop in your town and it's a town of 700, and there's already a coffee shop, then there is a defined pie and you're fighting for the pie. But when you're building on the internet and you're doing what we're talking about, which is short form, spending money on meta ads, building organic audiences, writing memes, all this stuff.

• 14:59Greg Isenberg?

  The pie is infinite and it's almost like the way, you know, it's really hard to even imagine it. It's just like, it's, it's very similar to when you think about how big the world is, like the planet Earth or the universe we live in. It's so big, like how big is the universe? You know, how far is Mars from here? How far is, you know, how big is our galaxy? That's like the internet. It's infinite. It's literally infinite.

• 15:27Speaker 01

  Hundred percent. There's another exception to that and that's like, um, which is on the internet. Let's say you're Evan Spiegel, founder of Snapchat, you're in a bar, you're talking to like a Facebook developer and you're like, dude, I'm starting this company. I think it's really unique because our messages are going to disappear. And the data showing is this, like, there's actually, I know it sounds stupid, but that's also a feature, not a bug, I guess. And that Facebook developer is like, interesting. Okay. That's like, it's on the internet, but it's a limited pie, right? And like that idea can be stolen, partially because they have like kind of the same brain in a way. So like I, or like patent, patentable ideas, you know, like there are exceptions to what I'm saying.

• 16:06Greg Isenberg?

  But even with the Facebook example, like having, you know, I've advised some of the biggest social companies on the planet, biggest tech companies on the planet. Someone like Facebook is only copying your idea once it hits millions or hundreds of millions of users.

• 16:23Speaker 01

  They need signals. Yeah.

• 16:24Greg Isenberg?

  The, the reality is if you're like the chief product officer of Facebook, you have all the ideas, you know, all the ideas. The problem is you're only going to implement the ones that won't get you fired. Like the ones that have the most validation. I remember being in a meeting with Facebook. At one point, or someone who worked at Facebook and he was basically like, yeah. I was telling him about an idea that he should do and he said, we will only do ideas that will, will generate between one billion and a hundred billion dollars a year of revenue. So, you know,

• 17:00Speaker 01

  That's cute.

• 17:01Greg Isenberg?

  That's cute. Yeah, exactly.

• 17:05Greg Isenberg?

  All right. What's your, what's your next idea?

• 17:07Speaker 01

  That's, that's, that's a really good point.

• 17:10Speaker 01

  All right. Let me pull this bad boy up. All right. I'm going to take a, I'm going to take a left turn here, if you don't mind. It's going to go a little different. Freaking thing right here. Guys, I'm amped up about this business. I'm a cyclist and I hate washing my bike. Everyone hates washing their bike. Germany is the world leader when it comes to health and fitness trends, and those trends always come out west. Here's exactly how you make a thousand bucks a day doing this. This is a mobile bike wash automated on a trailer. You know how many places you could post this up at? Bike park, bike shops, trailhead, cycling races with thousands of cyclists. All of them need this, and it's a perfect business right now because cycling has exploded in the last few years. E-bikes, mountain bikes, road bikes, gravel bikes. There are millions of cyclists in the US spending thousands of dollars on their bikes. And these aren't casual riders. They're people that have five to $15,000 bikes that care about maintenance,

• 17:55Speaker 01

  but they also don't have time or the desire to wash their own bike. It takes an hour. You need a hose, soap, brushes, degreasers. Most people are in apartments. They don't have a good outdoor space. So what do they do? They just don't wash their bikes or they pay a bike shop way too much money to do it and wait a week to get it back. But if you showed up at the trailhead after their ride with an automated bike wash, 20 bucks for a full wash and dry? Forget about it. Takes five minutes. They pay you back on the road. It's easy sale. Forty washes a day at 20 bucks each is 800 bucks in revenue. No inventory, no employees needed to start. You just start with you and a trailer. Full details here. Look at this freaking thing right here. All right. What do we think?

• 18:31Greg Isenberg?

  I love this idea. I also think that you could put these station, put these, put this product at like, uh, just popular bike paths, right? They, so in Canada, we have a, at our house in Canada, it's on a popular bike path. You can actually, uh, for cyclists, you can actually cycle for 130 kilometers on, on this bike path.

• 18:56Greg Isenberg?

  And every maybe 15 kilometers, there's a, you know, little station where people could hang out, have a coffee, have a bite to eat.

• 19:05Speaker 01

  Fix a flat.

• 19:06Greg Isenberg?

  Yeah, exactly. Fix a flat. So it's just like, how do you, and the cities operate that, like the towns operate it. So I would do a deal with them and be like, let's split the revenue on this. Like this is, this just makes your bike path just more, like a better experience. So you're happy, you're also getting some more revenue and then you have distribution there.

• 19:28Speaker 01

  Oh, I love that. Sell, you sell a dozen of them to a city and just like charge an ongoing maintenance fee. And instead of trying to make a thousand bucks in a day, you might make 50 bucks a day, but a lot more passively.

• 19:40Greg Isenberg?

  A lot more passively, yeah.

• 19:41Speaker 01

  I like that a lot.

• 19:43Greg Isenberg?

  Yeah. The other thing that comes to mind is like, but how do you actually go and, okay, like, let's say this is a good idea. How do I actually go and build this? Like, how do I manufacture this? Like, what are the next steps?

• 19:54Speaker 01

  I don't think you need to manufacture anything. I think you start with a rented trailer, a $200 pressure washer and like very manually you cleaning bikes in areas where there are dirty bikes right then and there. Right? And then you, you go from there. You save your money and you buy one of these when you can afford it. I don't think you have to start with that.

• 20:14Greg Isenberg?

  Okay. So you just basically prove it out with like, you know, you just prove it out first.

• 20:20Speaker 01

  Yeah. And you don't even need to buy it. Like those box trailers are like 10 grand. You don't even need to buy one. You can rent one from Home Depot or whatever. Have you, are you a cyclist? Have you washed a bike?

• 20:31Greg Isenberg?

  No, I've never washed a bike.

• 20:32Speaker 01

  Dude, it's, it's the worst. I'm like, I have a road bike and a mountain bike and I'm not technically inclined. I'm not a handy guy. And these things are always breaking the gears. Like, I just wish someone could just like, ensure that like my bike was clean and maintained on a regular basis. And I don't ever have to think about it. Cause half the time when I go to ride, like something's broke, something's dirty. Like that, that could be a whole other business on like a bike maintenance plan or whatever. There's a company called Velo Fix that does like mobile bike repair. They come to you. That's a pretty big business. Actually, I think they sell franchise territories, but something like that, but for ongoing maintenance. Or you could have like a bike washing subscription with, with this idea.

• 21:14Greg Isenberg?

  Cool. I mean, I like the idea. I'm not a cyclist. I don't like the idea of strapping into something and not being able to get out. That being said, I see tons of cyclists. I see it only getting bigger. And when I'm coming up with a business idea, I like to focus on people who have money and disposable income. And, you know, to your point in the video, people are spending five, 10, 15 grand on these things. So like, of course, they want it to look clean, right? So I like this idea because you can focus on bikes, it's scalable, the MVP isn't

• 21:53Greg Isenberg?

  crazy. And then maybe you can take that knowledge and then bring it to, you know, golf, tennis, other high end sports and build your empire that way.

• 22:04Speaker 01

  Yeah. Why aren't we washing golf clubs outside of the clubhouse?

• 22:08Greg Isenberg?

  And even golf bags. Like, I was, I was with a friend the other day, and he was like, he's like, yeah, I spent like $650 on my golf bag. I was like, that's how much these things cost? He's like, yeah, I just like, wanted it to look good. And, and like, I get it. But it's like, in 10 years, or 15 years, or five years, or three years, it's not, you know, it's probably not going to look that good.

• 22:32Speaker 01

  Yeah. Well, dude, that gives me an idea. Like, why not like, contract with a clubhouse, a golf course, and have like, some like, cheaper Amazon golf bags as loners? And people roll up, like, these are like, the daily golfers. And I say, hey, well, I'll wash your bag, you go play golf, just let me swap out your clubs real quick, take the loner. By the time they're done with their nine or 18 holes, their bag is spotless. What are we doing?

• 22:56Greg Isenberg?

  Yeah.

• 22:57Speaker 01

  See, it's, it's kind of like what we were just talking about with sharing your ideas. Someone's listening to this, that's not a golfer, not a cyclist, and they're like, next, skip, you know? And that's fine, it's not for them. But like, there's a cyclist out there listening to this, like, oh, my gosh, yes, that is true. Like, everything he's saying about cycling is true. This is the idea for me. So.

• 23:15Greg Isenberg?

  The other, the other thing that's happening now is I've got a friend who has a few car washes and

• 23:23Greg Isenberg?

  He was telling me he's making most of his revenue from subscriptions. I was like, subscriptions? What are you talking about? He's like, yeah, well, what I, you know, because I own this local area, I basically was like, for forty dollars a month, you can have unlimited car washes.

• 23:40Speaker 01

  Yep.

• 23:40Greg Isenberg?

  And I was able to, and he's got like a popular Instagram account in his local area. So he was able to create like a pretty big email list from that. And then he just like hammered them and like, hey, get on the subscription, get on the subscription. And people are like, yeah, this is dope. Like unlimited car washes is amazing. Turns out they're only still going for like one car wash or two car washes a month, right? So with this, with the bike idea, with the cyclist idea, it's like, maybe it's a subscription where it's like for twenty five bucks a month, you get unlimited washes.

• 24:13Speaker 01

  Yeah, I like that. And then you strategically introduce some friction to getting those washes. So they don't claim it as much as they might think.

• 24:20Greg Isenberg?

  What are you trying to say? You go and like break their legs?

• 24:24Speaker 01

  Hey, no, we're just talking here.

• 24:29Greg Isenberg?

  All right. Do we have time for another idea or two?

• 24:32Speaker 01

  Yeah, let me, uh, let me go through these real quick.

• 24:35Greg Isenberg?

  Do two more ideas.

• 24:37Speaker 01

  Okay.

• 24:38Greg Isenberg?

  If you can.

• 24:39Speaker 01

  Oh, I can. Um, all right. This is, this one's a little, this one's a little off the wall, but it's good. It's a very approachable. So before I show this video, I'm gonna give you some, uh, background. So I was a senior in college. Um, I launched an iPhone repair store, a retail store on the busy road in Tuscaloosa, Alabama called Phone Restore. And it was not going well. Um, students, there were thirty thousand Alabama students that didn't know I existed. And one night, it was a Sunday night, I couldn't sleep. Uh, we were not, it was just not going well. And I had this idea, for whatever reason, to get custom printed wristbands, right? Now, I don't go to bars. I've never even tasted alcohol.

• 25:20Speaker 01

  But I just know at bars, sometimes they give out wristbands. Are you overage or underage? Whatever. Um, and in Tuscaloosa, Alabama, there's a lot of bars. And so I thought, is there a way to get, uh, those Tyvek? Disposable wristbands, custom printed with a message on it. I open it up and there's a, there was a, this was 2010. There were a bunch of websites that did this. So I ordered a whole box of them for like two cents a piece. And then I went to the bars and I just said, hey, do you give out wristbands? Yeah. And this was like at like 3pm, which is like, on one hand, it's like, don't sell the restaurants. Don't sell the bars. And on the other hand, if you catch them at the right time, like they're there, they're not busy and they're there. So I would go and they weren't busy but open. And I just say, hey, you give out wristbands? Yeah.

• 26:04Speaker 01

  Do you want to give out these instead of those? Sure. Yeah, now we don't have to buy wristbands anymore. Cool. And also I'd throw in like, I'm a student, you know, help out a fellow student. They were most likely a student too. And they just start passing out my wristbands. So these students would go out to the bar, they would get drunk, they would break their iPhone. They'd wake up with a broken iPhone. What happened last night? And they'd see their wristband. And I have a picture of this. I'll, you can put it over the video if you want, but uh, it was like 15% off iPhone repair at Phone Restore. Phone number, address, whatever. And that completely changed the trajectory of the business. That one idea laid on a Sunday night, which just a side note, I just love the fact that with any business, you're one idea away from completely changing the outcome, right?

• 26:48Greg Isenberg?

  And they say ideas are worthless.

• 26:51Speaker 01

  Amen, brother. Ideas are everything. They're more important than ever today.

• 26:55Greg Isenberg?

  Yeah.

• 26:56Speaker 01

  So that's my backstory that made me see this and think, oh, there's an opportunity here. Because then I went down this rabbit hole. I didn't pursue it much, but like, I need to have like a wristband advertising agency. I need to go find local businesses and, and they charge me and I, I go to bars and I match them up together and I take a cut of in between. That's a business idea. Like, that's not really anything new. It's just kind of a new medium for it. Just an ad agency, right? Matching buyers and sellers. So that's an idea. But um, when I saw this video, I thought of that idea. So that's the backstory. Cool.

• 27:30Greg Isenberg?

  Yeah, I'm with you.

• 27:32Speaker 01

  Right here. Here's my biggest takeaway from this video. A lot of times we look for complicated or elaborate solutions to simple problems. This woman here is solving a real problem with a very simple solution. You don't need a chemical or a pill that changes the color of the drink when something's added to it. You don't need cameras or sensors, literally a sticker that you put on the drink. The brilliant part about this is it's recurring. You can sell these rolls of stickers to the bars and they'll buy from you and only you every single month. You can sell ad spots on the stickers with a QR code. It sells itself because it's viral and it promotes safety and it's fear-based. It just has all the makings of a good business idea. Full details here. All right. So for those that are only listening, it's just, it's a round sticker. It's just a legitimate sticker that you put over your drink at the bar. So it doesn't get spiked.

• 28:16Speaker 01

  So the idea is to monetize that, to get your own stickers printed that do the same thing and sell them to bars, sell advertising, do your own ads, whatever. What do we think?

• 28:25Greg Isenberg?

  What, what, like, what does a roll cost? You know, how much are they buying it for?

• 28:30Speaker 01

  Stickers are like a cent and a half each.

• 28:34Greg Isenberg?

  Oh, really?

• 28:35Speaker 01

  Yeah.

• 28:35Greg Isenberg?

  So you, you can do like a thousand stickers and sell it for how much?

• 28:41Speaker 01

  Oh, man. Let's see. I would think like fifty bucks, a thousand and ten. So, I mean, a thousand stickers will probably cost you, if it were sent each, that'd be ten bucks each. That's not realistic. It might cost you twenty-five or thirty bucks.

• 28:56Greg Isenberg?

  Right.

• 28:56Speaker 01

  So sell for one to two hundred bucks a roll, but you could sell like a case of five or six rolls, you know, and set them up on a, on a subscription. You could get their like name, custom printed or whatever. And so I think like the potential downside that people are thinking about this is like, well, who's stopping like Vista Print from just like selling their own, you know, like just taking their round stickers and calling them, you know, anti-spike drink stickers? Well, it's like, It's competition, right? No one like these bar owners aren't going to think to go to Vista Print to get this brand new product that didn't exist. They're going to buy it from the guy that conveniently walks in and solves the problem right there on the spot.

• 29:35Greg Isenberg?

  And you're thinking sell advertising on it too?

• 29:38Speaker 01

  Yeah, you could. That'd be a bonus, but you don't have to. You just mark them up. It's just, it's an old product in a different way with a different package, which has shown time and time and again, like, there's nothing too stupid. Like, you just repackage something, reframe it how it's used, and you win.

• 29:53Greg Isenberg?

  Would you sell this door to door? Or are you thinking also like meta ads?

• 29:59Speaker 01

  So meta ads, you know, would probably work because it works for basically anything, but I would scrape every single bar, preferably in a local area, just so you can, preferably in your local area, so you can have a tie to it, and send them free samples, like enough to where they could use them for a week or a night. And I feel like it has like this, this viral effect, like people are going to post it to their stories and people are going to talk about it and they're going to be the bar in town. That's like the sales pitch of like, you're the safest bar in town because you're buying this from me and it costs you almost nothing. And it's like, it's a liability to not buy this from me. What do you do? How are you still in business not buying these stickers from me?

• 30:40Greg Isenberg?

  I saw this video from an entrepreneur, her name's Ty Haney, and she had this talk where she said, I think she said CAC. Here, CAC is the hack. Hold on, let me pull it up. She basically, her pitch is basically like how IRL events is what's going to drive customer acquisition in the day of AI. She says 2026 is going to be all about local, experiential, IRL, and I believe it's the hack. So, you know, she's selling like touching grass as a service is her business, which I think is really interesting. And she, you know, I'm just reading this here. He said, "You don't have to pay people to post. People just show up."

• 31:25Greg Isenberg?

  So what I like about your idea is you're not going to have to pay people to post about the bar, right? They're just going to take a picture of their drink and they're going to post it on Instagram and they're going to tag the bar. So it's free customers.

• 31:40Speaker 01

  Yes. And take that a step further. Make the default sticker be your name, your brand, your QR code to your website. That's the default. For a little extra, you can get generic plain ones. For a little more than that, you can get custom branded ones.

• 31:54Greg Isenberg?

  I like it. All right. What's your next idea?

• 31:57Speaker 01

  This is like along the same vein as the bike washing. Okay. We're talking about trails. We're talking about people getting outside and I just know that people love a good vending idea. People love it. Everyone loves it. Who doesn't want a vending machine? So I'm going to share this.

• 32:15Greg Isenberg?

  Well, I think people like the idea of you buy a thing and it literally ends you passive income. I think that that idea of vending machines, you know, people equate to passive income.

• 32:29Speaker 01

  They do, which, you know, a lot has been said about passive income, but we'll both agree that, you know, some income is more passive than others, but almost nothing is purely passive.

• 32:41Speaker 01

  All right. Let's go. Frigging thing right here. I'm going to sit here and wait for hours while you give me a good reason why these things aren't at every trailhead in the world. The rocks cost between five and 20 cents each. You sell them for $2 each. That's a 90% profit margin. Go collect your cash every week or so. Refill it with rocks and you're printing money. Full details here. All right. It's like a shiny, cool rock vending machine by a trailhead or anywhere. It's simple. You can scale it. It's not food. It doesn't expire. It doesn't go bad. It doesn't get bugs.

• 33:12Speaker 01

  What do you think?

• 33:13Greg Isenberg?

  It's so, it's so funny because like you're, you're literally selling rocks. For two dollars or two euros.

• 33:21Speaker 01

  But let me tell you, Greg, I've got four kids, nine to 15, and we've talked, you know about Buc-E's? You know my tie to Buc-E's. Something about the South, I don't know. Kids want rocks in the South. If you go to Buc-E's, they have this station of shiny rocks. It's just like this little cart. It's like four by two feet and you got like a fake leather bag and you've got these shiny rocks and kids can scoop them out and they, for like 25 bucks, they can fill this little leather bag full of shiny rocks. And my kids love it. Every kid loves it. Like, it's a reason that, so just to back out, like, Buc-E's square footage is like extremely well thought out, right? That's why one of their biggest complaints is no seating for food.

• 34:05Speaker 01

  Like, they sell, they have multiple restaurants in there, but you can't sit down and eat anywhere. And it's because it's not profitable for them to put in tables, right? So when you consider that, the fact that they have this in all of their stores means it crushes. It does really well. So kid, this isn't really for adult. The video shows an adult doing it. This is for kids. So anywhere there are kids, I think this would do well.

• 34:26Greg Isenberg?

  I like this idea. I, it reminds me of another, like, I'll take this idea that relates more to me. So I live in, you know, Miami Beach and I see kids picking up seashells all the time. So they come from places like Canada and they're on vacation and there's snow, there's, you know, they're up to their knees in snow. And they bring home seashells. So not, you know, all the kids and not everyone gets the opportunity to go on the beach. You know, why not put a seashell dispenser at the airport? Or at restaurants?

• 35:07Greg Isenberg?

  Um, you know, maybe they, maybe they, maybe they go to the beach and there's tons of jellyfish or whatever and they can't find any. You know, the right seashells. So the idea is basically seashells in a vending machine.

• 35:21Speaker 01

  I love that. That's a no brainer. I love vending machines because it enables like offline A B testing, right? Take one kind of generic vending machine and you just, every month, you just swap out something else, swap out the sign, swap out the product and just see what crushes. Because like in Chris Koerner's world, if I could like wave my magic wand and, and then run this entire world, I would just have random vending machines everywhere, just so I could learn like what hits where, like what random product in what random location in front of what demographic of person just crushes. Like, I just found that interesting.

• 35:57Greg Isenberg?

  I like it. I mean, it's not my world. I'm, I'm like more in like this, I, you know, my equivalent of that is like, you know, single purpose apps, like in software that do one thing. And then, you know, using organic content or using meta ads to get a particular type of person in, you know, to that experience.

• 36:20Speaker 01

  Like Facebook Marketplace apps.

• 36:22Greg Isenberg?

  Like maybe.

• 36:22Speaker 01

  Do one thing. Greg's like, that's a, I mean, that, that world sounds great for you, but my world has like, you know, no hunger. It's got peace. I don't know. Like, everyone has a decent income and a warm home. I'm just quirky, Chris.

• 36:35Greg Isenberg?

  I don't judge. I don't judge. Can we do one last idea?

• 36:39Speaker 01

  I got one. I got one. So we were just talking, Greg, before you hit record, and you've got some Pokemon cards in your background. And we're similar ages, I'm assuming. And I had Pokemon in middle school. And, but I've never been into like the breaking stuff, the Logan Paul stuff. Like, I'm not a card guy. I'm not a collectibles guy. But then I came across something on Twitter that, that it just immediately rang true to me. Have you heard of the Kabuto King?

• 37:09Greg Isenberg?

  I have not.

• 37:10Speaker 01

  Okay, the Kabuto King is some anonymous dude on Twitter who started buying every single first edition Kabuto Pokemon card. Kabuto was one of the first set in the late 90s, 152 cards, fossil edition. These cards, at the time he started buying, were worth about 30 to 50 cents each, ungraded. Okay. Now granted, like you said, Pokemon has outperformed the market, right, as an asset class. Nobody, no one ever thought to buy like worthless dumb characters that no one's ever thought about, especially if they're ungraded or not holographic. Like, the only special thing about them is their first edition, they're provably old from 1999. Okay, you tracking?

• 37:55Greg Isenberg?

  Yeah, I'm tracking, but like Kabuto's, yeah, it's probably one of the least attractive, it's probably one of the, like, if I am opening a pack and I'm getting a Kabuto, it's like, I'm having a bad day.

• 38:07Speaker 01

  Yeah, totally. And that's, that's the meme, right? That's the whole thing, right? Dogecoin, what's cool about Doge? It's a meme, right? So he's, he's turned this lame Pokemon into an awesome Pokemon. He's turned it into a meme. And all he did was just start buying them and tweeting about it. Okay. And so now, the price of a first edition Kabuto, ungraded, I think, last I checked, is like 10 to 20 dollars. So he has influenced the price to go up 100x plus, over the course of about three months. And the graded ones are worth many hundreds of dollars. And he's kind of started this movement, this first edition Pokemon movement. And now there's like Ekans King, and there's like five or

• 38:51Speaker 01

  six guys that are doing the same thing. And they're just buying up every single card, irrespective of the condition, and just holding forever. Just expecting them to go up in value. Okay?

• 39:03Greg Isenberg?

  Okay, I'm with you.

• 39:05Speaker 01

  Time for my big reveal. You should feel special, Greg, because I've been doing this for months, and I haven't told a soul about what I'm buying. I did post one short form video, that I'm kind of doing this, but I didn't tell them what I'm buying. So this is the great reveal, only on your podcast. I have been buying two different cards from 1999 fossil edition, first, first edition only, non-holographic, ungraded, any condition, near mint, heavily played, doesn't matter. And I have about a thousand of them so far. Okay. See this?

• 39:40Greg Isenberg?

  That is crazy.

• 39:42Speaker 01

  Crazy. And two different cards. So you can see I'm in, this is just some of them. Look at this. Look at this.

• 39:52Speaker 01

  I haven't even opened these ones yet. Okay.

• 39:55Greg Isenberg?

  Are you buying them from eBay?

• 39:57Speaker 01

  I am. I'm buying them from eBay and tcgplayer.com, which I had never heard of until recently, which is like the place to buy and sell Pokemon cards. So we got Sheldon and we got Krabby. So I had a chat with ChatGPT about this before I went all in. And I'm like, all right, here's Kabuto King. Here's what he's doing. I want to do the same thing. What card should I buy? And he's like, you don't want to go for like the cool ones, like Snorlax. You want to go for the lame ones, like the lamer the better, Pidgey, Caterpie, whatever. So for whatever reason, I landed on Sheldon and Krabby. And I've purchased over a thousand of these at an average price of like, including shipping, dollar eighty, call it two bucks. Now I've spent more than that.

• 40:42Speaker 01

  I've spent like thirty five hundred bucks. So I think I've, I've bought about seventeen hundred total for two bucks each, give or take. And the price has gone up and I haven't told, I haven't used my audience. I haven't told anyone about what I'm buying until right now.

• 40:59Speaker 01

  Now, what's my plan? Like, I don't know. This is just fun. Like, it's really fun to have a mailbox full every single day. And I thought my kids would get into it. They'd be, oh dad, let's go open card. Like, they don't care. Only I care. Four kids, they don't care. So my idea is for other people to do this with the other hundred and fifty cards. Like, the vast majority of these cards have been untouched. They're twenty cents each. You can buy, some sellers sell thirty of them. So for a dollar shipping, you can order thirty cards for twenty bucks. Right?

• 41:33Greg Isenberg?

  And, and then flip them? Is that the idea?

• 41:35Speaker 01

  Just hold. Just hold them. And like, if you want to take it a step further, you go Kabuto King's route and you make a meme out of it, make a Twitter account and you start posting, you just sort all of his tweets from day one and you just copy the strategy. You post pictures, you use his same verbiage and you just do that and you just sit on these forever. And it's just supply and demand. They're not making any more of these. Pokemon's not going away anytime soon. They're cheap, they're affordable, and you sit on them. And then, the other thing you, go ahead.

• 42:06Greg Isenberg?

  And how important is like the first edition nature of it?

• 42:09Speaker 01

  That's important, because they printed all kinds of runs. So it has to be first edition from 1999. But then there's also some alpha in there. Some cards are misprint, like 2 to 5% of cards are misprints that are worth like, instead of 20 cents, they're worth 20 bucks. So you pull those out. And then some cards are like mint condition and you send them in to get graded for 15 bucks each and they're worth 100 bucks. So the trick is to kind of cull out the best of the best and the ones that have flaws and get those graded. And then you can flip those right away to get all of your money back and then some. But other than that, you just sit on them forever. What do we think?

• 42:53Greg Isenberg?

  Um, what do I think of the idea and in what context?

• 43:00Speaker 01

  There's my answer. Thank you.

• 43:03Greg Isenberg?

  Like from a, that's a fun thing to do. It's a 10 on 10. Like, the reason I recently started collecting Pokemon cards, by the way, like, I went just for the cool ones. Like, there's a Snorlax back there, there's a Charizard back there. You know, I'm not going to flex on everyone, but there's this, there's that, you know? So I basically walked into the store and I was like, I want the old school vintage. I didn't really care if it was first edition. I just wanted to like, look back and like, see my childhood. That, you know, the card that I couldn't get as a child, seeing it there is worth so much money and so much value. And it makes me excited to be like, walk into my office. And

• 43:47Greg Isenberg?

  then as I started like, getting into Pokemon recently, there was this Wall Street Journal article that said that Pokemon has outperformed the S and P and is like, the best performing asset class. And I was like, whoa, hold on a second. Should I be like, selling my Berkshire Hathaway and buying a first edition Charizard?

• 44:07Greg Isenberg?

  So I'm not surprised that this like meme Pokemon first edition trend is happening. I think that, I mean, not financial advice, but I think that in 20 years, 10 years, 15 years, like the first editions are going to be worth more than they are today. Because Pokemon is such a nostalgic thing. I think that this is a great, like, this is like a Gary Vee, go to a garage, you know, store, buy something for $5 and flip it. Idea. So if that's the thing you're into, then I also think that's a 10 on 10 idea there. That being said, I'm kind of like, we're in an AI revolution and I'm buying like

• 44:52Greg Isenberg?

  piggies and crabbies, you know?

• 44:55Speaker 01

  All right. Well, I did promise at the beginning of this, all of my ideas could scale to eight figures. Did I not?

• 45:00Greg Isenberg?

  You did.

• 45:00Speaker 01

  And then I backtracked it like a sissy and I said, accept this one. Well, I'm going to backtrack the backtrack. Okay? I'm going to say this is an eight figure business and here's how you do it. Okay? There's your clip. Hey, clip that editor, clip that. Okay, I got it.

• 45:16Speaker 01

  Someone needs to hire someone, cheap $50,000 a year, 40 hours a week to sit online and to buy every single first edition Pokemon card from 1999, regardless of the character, all 152, all the lame ones, right? Because we're not doing Charizard, we're not doing Stormax. Every single one, this is a full-time job. You're ordering, you're paying, you've got your AMX and you're unopening, you're opening them and you're categorizing them all. That's going to cost you about, let's see, 45, give or take to buy like the vast majority of everything that's on the market. It's going to cost you 400 grand. Okay?

• 45:58Speaker 01

  But over the next years and decades, you're the guy. Like you own everything, you own the supply. And if slash when, not investment advice, the price goes 10 to 100x, you've got an eight-figure business on your hands. Everyone has to go through you. A lot of people out there, Greg, they want the full set, first edition, all 152 cards from 1999. A lot of people want that and they collect that. How are they going to get that? They got to go through you. So there's the business.

• 46:27Greg Isenberg?

  So, but how do you do that realistically? Like, and you know, not everyone has 400 grand.

• 46:35Greg Isenberg?

  Sitting around. So how do you do that?

• 46:37Speaker 01

  You start by getting them graded, pulling out the best ones, getting them graded, selling them to fund yourself along the way. Right? That's what you do. This could be a business.

• 46:48Greg Isenberg?

  But here's the thing, here's the thing that I learned about grading is, and by the way, there's a business idea and like, create a new PSA. Like, how big, how big of a business is PSA? Isn't it a racket?

• 47:01Speaker 01

  Oh, man. Why do they have that monopoly?

• 47:04Greg Isenberg?

  I don't know. That's the real idea behind the idea is there needs to be a new PSA. So PSA, from what I understand is, like, I've got a Charmander back there. And beautiful little Charmander. I think it's first edition. It might, it might not be, it might be, but let's just say it's first edition. Actually, let's say it's not first edition. Let's say it's a reprint. And if I want to go and

• 47:33Greg Isenberg?

  get it graded, which obviously I do, it's going to cost me forty to fifty dollars. Did you know that?

• 47:39Speaker 01

  Yeah.

• 47:40Greg Isenberg?

  Forty to fifty dollars. You basically, how it works is you send it, there's like, I can go to my local card shop, they'll do it for me, they'll send it, I have to pay shipping, there's probably margin that they're making on the shipping there too. And then I wait like three or four weeks. And they like, it's the grand reveal of like, it's a PSA seven. And it's like so arbitrary. There was actually an idea, an idea of razer.com that was like a PSA,

• 48:10Greg Isenberg?

  like an app that basically allowed transparency throughout the process and showed you like where, where your, where your card is in the process.

• 48:20Speaker 01

  We're putting PSA on the blockchain. That's what we're doing.

• 48:22Greg Isenberg?

  Yeah. So if you were trying to compete with PSA, how would you do it?

• 48:26Speaker 01

  I was thinking about that as you were talking about it. I would, so like any industry, there's going to be an eighty twenty rule. There's going to be a handful of players, card shops, or buyers that control most of this. You need to get them on board, you need to give them equity in your business. Right? Take a minority piece of the business, get all the incentives aligned and say, hey, This is a new PSA. This is BSA. This is better SA. Okay? And you own a chunk of this business. I will give you prorated distributions for doing so. You send all your cards through me and we just need a critical mass. Like we need the 80, 20 of this. We need to get like the 10 biggest players or like 10 of the 30 biggest players on our side of the table.

• 49:07Speaker 01

  And then on all the EBL listings, all the listings, it's going to have BSA in the title. And everyone else can be like, what? Who's this guy? BSA? Well, that guy's BSA, that guy. And it's going to appear like 100% of people are doing it because 10 of the biggest players are. And then you become a self fulfilling prophecy.

• 49:25Greg Isenberg?

  What I don't like about that idea is I need to get so many people on board. And if I don't have the credibility in that space, then it's hard to do. So I'm wondering like, how can you, like, what is the micro version of competing with PSA look like?

• 49:40Speaker 01

  Hmm. Maybe it's just like a $5 alternative.

• 49:45Greg Isenberg?

  Yeah. It's just like, we're going to grade it. It's $5. And I think like, one of the reasons why I like PSA frankly, versus other grading services is it looks dope. It looks high quality. It looks really good.

• 50:01Speaker 01

  And you can do that. You can do that for cheap.

• 50:03Greg Isenberg?

  You can do that for cheap, but I think like coming up with a, uh, like a visual, something different. Something different and visually that looks like people look at it and they're like, wow, that looks really cool. You know, this morning I walked by this, um, I think it was a Kia that looked like a Range Rover. And I was like, this car looks amazing. Who makes it? And I looked behind it. I was like Kia. I thought it was like a $200,000 car. So just because, you know, you're building a Kia, doesn't mean you can't make it look cool.

• 50:38Speaker 01

  Yeah. Packaging. Um, you could make it kind of like an, uh, remember Antiques Roadshow?

• 50:43Greg Isenberg?

  Yeah.

• 50:44Speaker 01

  Right? You could make it, you can make a live stream aspect of it where you've got like a camera, you've got a light, you've got the camera pointing down at the card and someone very engaging, entertaining is talking through it like this guy, this card came from Bob in Omaha. He got it for his son. Yeah. Let's look at this card and it's fully transparent. And there's just a guy just riffing, just live streaming. You could clip it up. He could flip it over. You've got like a reveal. You've got retention hacks in there. That's part of it. Like you could have kind of a grounds up viral effect of that. And then if you took it a step further, just create this David versus Goliath narrative. And just like PSA is a scam. It's a scam. We're disrupting all that. Five bucks. Yeah. And just like, just go wild with the like, we're persecuted and they're the big bad wolf.

• 51:29Greg Isenberg?

  Okay. Here's the idea. Cause I really like your live commerce piece of it. And I think that's a trend that's only getting bigger. So you spend $5 to get it graded on this service. There's, it sends you back, let's say the charmender. But there's also a chance that you get like a Charizard graded with it. So it's basically like a, you get, you get a graded.

• 51:54Speaker 01

  Game of chance?

• 51:54Greg Isenberg?

  It's a game of chance. You're like, you, you, there needs to be a creator at the top, who obviously is big in the Pokemon scene or, or trading card scene. And, and he or she is the Willy Wonka of the space. And then you have these like golden tickets that you give out. So why would I go to this $5 PSA? Well, it's not just that it's cheaper. It's also like, I want to play, I want to gamble a bit.

• 52:20Speaker 01

  Yeah.

• 52:20Greg Isenberg?

  And I want to see like, if I'm going to get a Venusaur first edition, what, you know, when I get this graded.

• 52:28Speaker 01

  Mm hmm. Can I take it a step further?

• 52:30Greg Isenberg?

  Okay. Yeah. That's why we can't hang out, right? Cause we're just like.

• 52:34Speaker 01

  This is a problem. Yeah. This is a problem. So where's all the cost in this? It's, we're shipping two ways. We're shipping back and forth. Even though they're small, cheap cards, you have to package it, right? So you can't put it in an envelope. It still costs like low dollars to ship both directions. Right? So.

• 52:52Speaker 01

  It's cheaper and the user, the card owner can use their iPhone 15 or whatever to take a picture like in portrait mode or whatever. Maybe it's through an app, right? Maybe it's through their like proprietary app or it's really just an app with like a camera wrapper in it. And they upload it and it has a unique identifier and it's one picture for the front, one picture at the back, good lighting, just like if you're scanning in a check to your bank or whatever. And there's only one way shipping. And then they say, hey, congratulations, your grade is 7.5. We're going to mail the like the, you know, the box that you displayed in to the address on your account. And then for a dollar 50, you ship like a baller looking box. Maybe it has like a shimmer to it. It's just different. It stands out. It's got your

• 53:34Speaker 01

  name. You could have like a nickname for the card, like for your Charmander, it'd be like Mandy, you know, or whatever, whatever you decide to call it. And it would be, it would have the grade in there. It just, it would just look and feel different. It'd be very organically shareable. What do we think?

• 53:51Greg Isenberg?

  I love it. I love, I love this idea. This is-

• 53:54Speaker 01

  Dude, you could use AI to look at the picture, right? AI is like, alright, there's a little smidge in the corner that docks a half a point.

• 54:00Greg Isenberg?

  Think about how insane people are spending 40 to 50 plus shipping, sending their cards somewhere and then finding out in 2026, like four weeks later, what their card is graded. In a world with Amazon Prime, where we're all used to like things same day or next day.

• 54:17Speaker 01

  No, no, we're not doing this. This isn't 1982. That's a good one. There's like six good ideas in there.

• 54:23Greg Isenberg?

  I like having you on. You're a, you're an idea machine to say, to say the least. So thank you for, for being so generous with your ideas and for being you, for being awesome. I highly recommend people go and check out Chris's ecosystem. There'll be links where you can go and follow him and subscribe to all his things. But is there anything specific, Chris, you want to leave people with?

• 54:50Speaker 01

  No, I mean, go start a business. Check out my podcast, The Koerner Office, and go start a business. Go do something with this information.

• 54:57Greg Isenberg?

  Right. Yeah. Take your legs and get the move in.

• 55:01Speaker 01

  That's right. Amen.

• 55:03Greg Isenberg?

  Yeah. All right. Well, see you next time, Chris.

• 55:06Speaker 01

  Thanks, Greg.