Max Fosh: Going Viral, YouTube and Being Posh

How Did Max Fosh Become The World's Richest Man? In this episode of The Romesh Ranganathan Show, Romesh is joined by YouTuber, comedian and viral mastermind, Max Fosh, to discuss the outrageous stunts and videos that have made him one of the internet's biggest creators. From sneaking into London Fashion Week, to legally becoming the world's richest man (very briefly), Max reveals the creative process behind his biggest videos, and how he keeps coming up with ideas that millions of people can't help but click on. The pair discuss the realities of life as a creator, YouTube vs TV, and Max tells us about his comedy tour. Plus, Max let's us in on some of his upcoming projects, including hiring a private investigator to secretly follow him. From loopholes and viral videos to comedy and content creation, it's one not to miss. A Ranga Bee Production in partnership with Platform Media. Chapters 00:00 Intro 02:25 Addressing your point of difference 04:54 Max’s future & Romesh’s decline 06:36 A gift for Max 09:48 How Max began 14:34 Going viral 21:53 Max chooses the title 23:40 Staying fresh and a PI 28:11 Max’s future plans 29:20 Max has a bone to pick with Rom 31:47 Max’s lawyer 35:37 The content industry 38:40 A question from Shanthi 42:30 Success and obsession 48:00 Would Max do Strictly? 49:47 Would You Rather: Decide to Survive? 56:50 Misquoted 01:06:21 Comedy career 01:09:18 An exclusive 01:09:18 Outro Learn more about your ad choices. Visit podcastchoices.com/adchoices

• 0:00Speaker 00

  Posh isn't fashionable at the moment.

• 0:01Speaker 01

  No, it's not. We're not having a good time of it.

• 0:04Speaker 00

  Like posh white guys, I'm not saying you've got it hard, by the way, before anybody comes at me. But being posh and white is not as good as it used to be, is it? That that's a fair comment, isn't it?

• 0:15Speaker 01

  Yeah, I think it's fair to say it's not as good as it used to be.

• 0:18Speaker 00

  It used to be fucking great.

• 0:19Speaker 01

  It used to be.

• 0:20Speaker 00

  Didn't it?

• 0:21Speaker 01

  The best.

• 0:22Speaker 00

  It used to be absolutely. You must think about your ancestors as that you lucky fuck.

• 0:27Speaker 01

  Well, there was a period of time, wasn't there? Because like if it was, you know, the the World War era,

• 0:32Speaker 00

  Yeah.

• 0:33Speaker 01

  The young posh guys were always the officers. They were the first one out of the trenches. So that's a really bad time. And they were like nineteen.

• 0:40Speaker 00

  Yeah.

• 0:40Speaker 01

  Then it got really good for a really long time.

• 0:44Speaker 00

  Yeah.

• 0:44Speaker 01

  And I like, you know, as you say, please, I don't want to speak out. It's just, it's still really good.

• 0:52Speaker 00

  It's still, it's still, it's objectively still great.

• 0:55Speaker 01

  Yeah.

• 0:56Speaker 00

  But it was better.

• 0:57Speaker 01

  Yeah, I mean, if you if you if you say that, then then I'm I support it.

• 1:02Speaker 00

  Well, no, because I'll get, I can't say it anymore. Because if I say that, I get called like a sellout Uncle Tom Coconut. Do you know what I mean? So it's not, it's not actually easy for me to say it either.

• 1:11Speaker 01

  Hello, I'm Max Fosh and I'm going to be on the Romesh Ranga Nathan Show.

• 1:26Speaker 02

  Oh, shut up, Romesh.

• 1:28Speaker 00

  Um, okay, Max Fosh.

• 1:31Speaker 01

  Hi.

• 1:32Speaker 00

  Thank you for coming on to the podcast. I'm going to do your intro now.

• 1:34Speaker 01

  Please do.

• 1:35Speaker 00

  Um, any issues, let me know.

• 1:36Speaker 01

  Yeah.

• 1:37Speaker 00

  My guest today is a YouTuber and comedian.

• 1:41Speaker 01

  Yeah, I mean, the branding's, yeah, that's fine. Yeah, that's fine.

• 1:43Speaker 00

  After presenting a community radio show and creating his own content as a university student, he first launched his YouTube channel in twenty seventeen.

• 1:51Speaker 01

  Yeah.

• 1:51Speaker 00

  Okay. Since then, he has amassed over five million followers and over one point five billion views.

• 1:57Speaker 01

  Yeah.

• 1:58Speaker 00

  He was the man behind the welcome to Luton Sun at Gatwick Airport, ran to be London Mayor in twenty twenty one, and for seven minutes became the richest man in the world.

• 2:06Speaker 01

  All good. Chat GPT doing its job.

• 2:08Speaker 00

  Great. Now he's in the new show, Would You Rather, not just Chat GPT, we read the Tatler article. Would you rather decide to survive on Amazon Prime? It's a wonderful, fearless and truly debonair gent. Max Fosh, everybody. How conscious were you of like, you're, how old are you, thirty one?

• 2:29Speaker 01

  I'm thirty one.

• 2:29Speaker 00

  Thirty one. So when you were coming up.

• 2:32Speaker 01

  Yeah.

• 2:32Speaker 00

  Were you, was that something you were aware of? Did you think about that at all?

• 2:35Speaker 01

  Yeah, but I mean, I I when I started making content, I was doing like street interviews, lights out. This was like in like twenty seventeen, twenty eighteen. And I did a video where I went to the Royal Agricultural University at Sirencester.

• 2:48Speaker 00

  Yeah.

• 2:48Speaker 01

  Which is arguably one of the poshest places in the UK and interviewed their students and they were all quite pissed and like, it was kind of like posh on posh violence. I was slightly doing takedowns and stuff like that. And I posted that video and it just flew.

• 3:00Speaker 00

  Yeah.

• 3:01Speaker 01

  And I then, because a lot of the comments were calling me posh, I was like, I understand that. So how do you kind of get ahead of it? But then after a period of time, I wanted to make sure that it wasn't just the only adjective that was being used to describe me.

• 3:12Speaker 00

  Yeah.

• 3:12Speaker 01

  Um, but by being the person who was kind of like holding up the mirror to the absurdity of poshness and posh people, it kind of got me as like, oh, oh, he's all right. And weirdly, the posh people that I interviewed, they loved it. It was like this weird kind of like Stockholm syndrome, be like, oh, I will say the most, I will say the most outrageous and out of pocket thing for you right now. Because I want to be involved in the video. And I was like, why are you, why are you doing that, guys?

• 3:38Speaker 00

  Yeah.

• 3:39Speaker 01

  Um, so at the beginning, I was, I was very, very conscious of it. But then after about two or three years, I was like, I need to, I need to have something else to say.

• 3:46Speaker 00

  It's a weird thing because like when you, say, for example, you're, when you're starting as a stand up, you kind of want to address the thing that everybody's thinking about you, right? So that's why so many comedians are like, I know what you're thinking, blah, blah, blah, let themselves go, whatever. So for you, it's that thing, and it's the same thing for me being an Asian comic, actually, and not so much now. Once you get a bit of profile, that sort of becomes less of an issue. But the thing of addressing your point of difference, I guess, do you know what I mean? And then what happens is you walk in that line of it being all you talk about versus not acknowledging it at all. And that's quite a difficult thing to tread, isn't it?

• 4:23Speaker 01

  I think, I think what the the beauty of YouTube is that you you have the opportunity to completely, ultimately, the story is what is good people are coming for.

• 4:30Speaker 00

  Yeah.

• 4:31Speaker 01

  And so I I worked very, very hard to make sure that that wasn't the only thing I talked about. And as you said, I I didn't really do stand up for like two or three years.

• 4:38Speaker 00

  Yeah.

• 4:38Speaker 01

  Until I started making videos, I'd already built up the audience. Um, but yeah, you're right. Ultimately, it was something that I had at the beginning, because everyone would just say, which is all the only thing that I could, that were being commented. And then from then, it was just kind of like, let's, let's just move away from that. Yeah, we've had, yeah, we know.

• 4:57Speaker 03

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• 5:24Speaker 04

  Blowing ad budget on metrics that look great, till the CFO sees them, that's bull spend. And marketers are calling it out in. Dashboard confessions. I remember telling my boss, it'll be good for the brand, when leads were slow. Yeah, it it wasn't. Cut the bull spend. LinkedIn lets you target by company, job title and more. Advertise on LinkedIn. Spend two hundred fifty dollars on your first campaign and get a two hundred fifty dollar credit. Go to linkedin.com/campaign. Terms and conditions apply.

• 5:54Speaker 00

  Now, I'm a massive fan. I think you are going to be, you're already massive, but I think you've got an amazing future ahead of you. It's great to talk.

• 6:01Speaker 01

  So do you, I don't know.

• 6:02Speaker 00

  Well, you know, that's, it's very kind of you to say, Max, but you know, we're in very different positions. Your best years are ahead of you. Whereas what I I'm on a decline now. And it's it's just.

• 6:11Speaker 01

  Do you think you've reached the top of the rollercoaster?

• 6:13Speaker 00

  I think creatively, yeah. I think definitely in terms of, in terms of my integrity and and the quality of what I'm producing, I think it's just halting the decline. I'm increasingly out of touch.

• 6:23Speaker 01

  But monetarily, I think you're still, because you know.

• 6:25Speaker 00

  Monetarily, I'm smashing it. Listen, it's fucking going great. I I genuinely.

• 6:32Speaker 01

  I saw the size of your Winnebago when we did a TV show together and I was like, wow.

• 6:35Speaker 00

  I genuinely don't think I could make it more if I had a printer. But, but creatively, you know, I'm bereft. Whereas you, I feel like you've got your most exciting stuff ahead of you, which is really, it's really cool to, I I genuinely think your future's going to be amazing.

• 6:50Speaker 01

  I mean, you say that, but the two things that you read out for references of to like, you know, what was in the intro, which is therefore like what people seem to know me from. Are two things I did four and five years ago now.

• 7:02Speaker 00

  Sure, but people, but people still say to me, you went travelling with your mother and that happened in twenty fifteen.

• 7:08Speaker 01

  Did you, did you start the travelling with parent format?

• 7:12Speaker 00

  Very contentious topic, actually. Um, because Jack Whitehall will say it's him.

• 7:18Speaker 01

  One of the good guys.

• 7:19Speaker 00

  I think there's a couple of other comics that have done it, so I don't, and Adam, actually, I think Adam Buxton might have been the original to film with his dad. So I think we have to give credit, we have to give the flowers to Adam Buxton.

• 7:31Speaker 01

  Always.

• 7:32Speaker 00

  Um, and if you don't, he'll come for you in this podcast. He's incredibly militant about things like that. Um, now, uh, is it true you like pasta?

• 7:39Speaker 01

  Love pasta.

• 7:40Speaker 00

  Is that your favourite carb?

• 7:42Speaker 01

  Yes, my favourite carb. Oh, actually, no. Uh, yes, it's my favourite carb.

• 7:46Speaker 00

  Right. What were you about to say?

• 7:47Speaker 01

  I was gonna say chips.

• 7:48Speaker 00

  Right.

• 7:49Speaker 01

  But that's just wrong. That's an inaccurate statement.

• 7:52Speaker 00

  Well, no, it wouldn't be wrong. If that was your favourite, nobody can tell you that's wrong. They can disagree with you.

• 7:56Speaker 01

  Yeah.

• 7:57Speaker 00

  Um, well, that's really great to hear because you've got your gift.

• 8:01Speaker 01

  Have you got me pasta?

• 8:02Speaker 00

  No.

• 8:03Speaker 01

  Nothing.

• 8:03Speaker 00

  But it's pasta related. You, yeah, okay.

• 8:07Speaker 01

  Thank you.

• 8:07Speaker 00

  Your, your initial reactions made me slightly.

• 8:10Speaker 01

  Well, because on this show, you you you do, you do the gift bit and like, when I've been listening, fifty percent of them, I'm sat there being like, wow, that's genuinely amazing. And then fifty percent of them are like, oh, that's a last minute jobbie.

• 8:21Speaker 00

  None of it's last minute. I would say none of it's last minute. Bad ideas, yeah, I'll accept that.

• 8:25Speaker 01

  Yeah.

• 8:26Speaker 00

  This is, these are pasta shaped pasta cooking tools.

• 8:31Speaker 01

  One of the good ideas.

• 8:32Speaker 00

  Yeah.

• 8:33Speaker 01

  Yeah, yeah, really, yeah.

• 8:34Speaker 00

  That's a, that's a spaghetti pasta thingamay do. That is.

• 8:39Speaker 01

  Right, that, okay, now, that's, I think they've attempted to make, I think this is aucchiati or this is.

• 8:45Speaker 00

  Or a chi, or a chiati, is it?

• 8:47Speaker 01

  Something. And this is meant to be ravioli. Is this in a ravioli ashtray?

• 8:51Speaker 00

  So, no, that is, no, that is a spoon rest.

• 8:57Speaker 01

  Good.

• 8:57Speaker 00

  Yeah.

• 8:58Speaker 01

  And this, Pac-Man?

• 8:59Speaker 00

  Lemon Squeezers. Did you call me Pac-Man?

• 9:02Speaker 01

  No, I said this.

• 9:02Speaker 00

  Oh, right, okay, I was gonna say. I know we know each other, but that is right on the edges of acceptable. Right, I.

• 9:31Speaker 01

  I'm only gonna get saved if people are watching this on video. Please go back and change to video.

• 9:41Speaker 00

  If anybody's just listening.

• 9:45Speaker 00

  The, the, the, the Orecchetti thing looks like a Pac-Man. And so do I, according to Max's watch.

• 9:53Speaker 01

  You make me feel comfortable, but in a nice chair. But this is great. Thank you so much. It also works as a back scratcher.

• 10:01Speaker 00

  Yeah.

• 10:02Speaker 01

  No, really good. Thank you so much. I do love pasta.

• 10:05Speaker 00

  You can keep that or leave it or whatever.

• 10:06Speaker 01

  No, no, I, I love this. Thank you.

• 10:09Speaker 00

  How much cooking do you actually do?

• 10:10Speaker 01

  I do quite a lot. I'm a, I'm a, um, a box meal kind of guy. I know. I'm trying to say it without saying one of the brands.

• 10:17Speaker 00

  You can say a brand on there.

• 10:18Speaker 01

  Meal, uh, gusto guy.

• 10:19Speaker 00

  Yeah. Okay.

• 10:20Speaker 01

  Right. Oh, you know, but now they're gonna, I hope don't.

• 10:22Speaker 00

  What was wrong?

• 10:23Speaker 01

  Free marketing, innit?

• 10:24Speaker 00

  Oh, I see. Yeah. But listen, if it makes you feel any better, my mum talked about a little for 50 minutes on this podcast. Yeah. And they've sent us fuck all.

• 10:34Speaker 01

  So yeah, I like, I do like my cooking, um, and I get like ready boxes that you make at home. Still feel like you're doing home cooking.

• 10:41Speaker 00

  Yeah.

• 10:41Speaker 01

  This is boring.

• 10:42Speaker 00

  Yeah. And you can rest, it's not boring. You can rest a spoon on there.

• 10:44Speaker 01

  Rest my spoon on my, on my.

• 10:45Speaker 00

  So that's exciting.

• 10:46Speaker 01

  Ravioli.

• 10:47Speaker 00

  Yeah. Can we just talk a little bit about how you first made your name? Because one of the things that I think is exciting about you is you've moved the, you've moved the needle a little bit, I think, in terms of the way you've come up and the way that you've made your name is by doing stuff that's genuinely different. And that quite rarely happens. So, so can you just tell us a little bit about how that all happened?

• 11:07Speaker 01

  Yeah. So I, I kind of started doing like student interviews on nights out and I kind of felt it wasn't particularly new. And then I moved to London and wasn't really sure what I was gonna do. And.

• 11:16Speaker 00

  When did the, when did the pomegranate?

• 11:18Speaker 01

  That happened.

• 11:19Speaker 00

  Thing happen?

• 11:20Speaker 01

  That happened in 2022. That was an old video that had been out for years and years.

• 11:25Speaker 00

  So this is you like going up to a.

• 11:27Speaker 01

  I was on a night out and a woman had a, a glass, uh, and she had a, a grapefruit in her glass. And I was like, oh, is that a pomegranate? She was like, no, no darling, try again, give it another go. I was like, oh, it's a grapefruit. And I just had a throw, a throwaway line of, I don't know my fruits.

• 11:41Speaker 00

  Yes.

• 11:42Speaker 01

  And we were, we, we had this, this video that was already up on the YouTube channel and TikTok had just come, was, was, was thriving. We cut down all of my old stuff and we're just throwing things on there.

• 11:57Speaker 00

  Yeah.

• 11:57Speaker 01

  With, with no creative integrity whatsoever. And I remember my editor showed me that clip and I was like, there's no joke in that at all.

• 12:04Speaker 00

  Yeah, yeah.

• 12:05Speaker 01

  But let's just do it. Let's put it up. And very slowly, initially after like a day, it was doing, it was doing fine. And then the queer community found it and they're like, I don't know my fruits. They were making it as a, as a, as a sound underneath kind of queer TikTok. Which then caused it to really kind of explode. And then it just became a sound that you have on TikTok. There's no, there's no rationale or, or meaning behind why it did well. But it, it was just, it was everywhere.

• 12:35Speaker 00

  Yeah.

• 12:35Speaker 01

  Um, and so sometimes I'll be at the pub and someone's just like, do it. Do it. Basically do the roar. And I would go, I don't know my fruits.

• 12:46Speaker 01

  Um.

• 12:48Speaker 01

  I mean, that's, I mean, you'll probably get this as well. You, you very much become you're that guy that did X.

• 12:53Speaker 00

  Yeah.

• 12:54Speaker 01

  And so it was the you're the I don't know my fruits guy. Then I did stuff that I was slightly more proud of, which became known as that guy for where I wrote Welcome to Luton next to Gatwick Airport.

• 13:05Speaker 00

  Yeah.

• 13:05Speaker 01

  So I rented a field from a farmer that was right next to the, uh, the, the, the runway. Got massive hundred metre tarpaulin sign, just wrote Welcome to Luton. So as people landed, they thought they were landing at the wrong airport, very briefly.

• 13:17Speaker 00

  Yeah.

• 13:18Speaker 01

  And that just went bananas.

• 13:19Speaker 00

  It made the news.

• 13:20Speaker 01

  It was the most viewed news story on the BBC for two days, just like above all, everything else. I did the, the, I guess the nation was gripped by whimsy, which was, uh, which was nice to see.

• 13:32Speaker 00

  Yeah.

• 13:32Speaker 01

  Um, Jeremy Vine, uh, sometimes I was always gonna say Jeremy Carr, didn't wanna get those two mixed up.

• 13:38Speaker 00

  No.

• 13:38Speaker 01

  Um, Jeremy Vine, he's obviously got that Channel Five show where he kind of debates things and that, that whole, his whole job is just debate and just to be kind of different opinions. And he was trying to say, oh, this could be really dangerous, you know? People could get really unwell if they, they suddenly think that the plane is landing at the wrong place and they could get very unwell. And the entire panel, whose job it is to argue, just went, oh, shut up. No, it's fine. It's a bit of fun.

• 14:03Speaker 00

  Yeah, yeah.

• 14:04Speaker 01

  It's a bit of fun. So, yeah. And so since from then, it's just been a case of, um, putting, the way I described it to people was like finding loopholes in life and exploiting them in silly ways.

• 14:16Speaker 00

  Good. Cause you tried the traditional routes, didn't you, into broad.

• 14:19Speaker 01

  I tried to get a, a radio job. Yeah.

• 14:22Speaker 00

  Yeah. And what happened?

• 14:23Speaker 01

  Well, I did four years of hospital community radio up in Newcastle.

• 14:26Speaker 00

  And you won an award?

• 14:27Speaker 01

  I won best newcomer.

• 14:29Speaker 00

  Right.

• 14:29Speaker 01

  Uh, at the HBO Awards ceremony in Bolton, big time. Um, and I'd had a couple of demos for BBC North East and Metro North East. And looking back now, obviously I didn't get the job.

• 14:43Speaker 00

  Hmm.

• 14:43Speaker 01

  Because, welcome back to BBC Radio Newcastle. We've got Max here. Hello. Good to see you. Of course I didn't get a regional.

• 14:50Speaker 00

  John, what did you think of that accent?

• 14:51Speaker 01

  It was pretty good. Yeah?

• 14:52Speaker 00

  Okay, great.

• 14:53Speaker 01

  Pretty good. I once had a Geordie taxi driver who gave me a free cab because he couldn't believe my name was Maximilian. He was like, Max, what's that? I was like, Maximilian. He's like, no way. Like, like Max and then a million. I was like, yeah. He's like, this one's on me, pal.

• 15:11Speaker 01

  Great. Thank you so much.

• 15:12Speaker 00

  Probably my uncle.

• 15:13Speaker 01

  Yeah, yeah. Probably yours. I think he thought my name was Max hyphen a million. Anyway. Um, so tried the traditional route, didn't get a job in radio. And then that's when I started making stuff online. I even, I, I filmed a video where I printed my CV on the roof of my car and parked it outside Radio One.

• 15:29Speaker 00

  Yeah.

• 15:30Speaker 01

  To try and get a job. Um, didn't work.

• 15:32Speaker 00

  No.

• 15:33Speaker 01

  Um.

• 15:34Speaker 00

  So, so were you, so did you, how deliberate was it? Cause you, I think you've described having like several moments where you just went viral, right? They were like, you've had different steps where suddenly the followers blew up.

• 15:45Speaker 01

  Yeah.

• 15:45Speaker 00

  So what, like, what was, was, was the, what was the first one of those?

• 15:49Speaker 01

  The first one of those was when I snuck into London Fashion Week, pretending to be a model called Maximus Bucharest from Bucharest.

• 15:56Speaker 00

  Right.

• 15:57Speaker 01

  And I, I did this with my, my two mates, Zach and Jay. And we dressed me up in really stupid clothing, went to Primark and I got my mother's like carpet and wrapped it around and safety pinned it. And we went to where all the fashion shows were happening in London. And we had two friends of ours that had cameras with the flashbulbs on them. And as I got out of the taxi, my friends would trigger the flash and just shout my name, Maximus, Maximus, over here, over here, over here. Which caused the 30 paparazzi that were waiting for genuine models just to go, who's that? Which then we then leveraged that to get into shows, after parties. And we just made, and whenever anyone asked me any questions, I pretended I didn't really speak any English.

• 16:37Speaker 00

  And you got loads of access to doing that?

• 16:38Speaker 01

  And I got loads of access to it.

• 16:40Speaker 00

  And when that was happening, did you think we're onto some, this is gonna be massive?

• 16:46Speaker 01

  No.

• 16:46Speaker 00

  Right.

• 16:47Speaker 01

  No. I mean, the, the absurdity, I think it was the absurdity, I was holding as my clutch handbag, Jamie Vardy's autobiography.

• 16:56Speaker 01

  My story. So like, I had, I had like plastic packaging tape from Amazon around my neck, Jamie Vardy's book in my hand.

• 17:04Speaker 00

  Yeah.

• 17:05Speaker 01

  And fashion people are coming, it's like, I love your style. It's amazing. Who's your, who's your stylist? And I'm just go, I'm sorry, I don't understand. I just walk off. So like, I, I, I thought that might do well. And this was in 2019. We posted the video and it got, you know.

• 17:18Speaker 00

  And when you did that, were you trying to, cause obviously when I, when you see that, it looks like you're making a statement about

• 17:27Speaker 00

  a valid statement about the ridiculousness of fashion, right? Was that what you were thinking of?

• 17:31Speaker 01

  No. We just thought it would be a fun thing to do.

• 17:33Speaker 00

  Right.

• 17:33Speaker 01

  Uh, there was no, there was no thought process like that at all. So I had, I had, that was my first one. Then a couple of years of nothing happening. But meanwhile, I'm up, I'm making 30 videos a year.

• 17:44Speaker 00

  Yeah.

• 17:44Speaker 01

  So I'm just constantly just buying a lottery ticket. Then probably had the Welcome to Luton stuff, then the London mayor stuff. Um, and subsequently through there, there's always been a few of these big, then the richest man video that happened where I set up a, a genuine company on Companies House called Unlimited Money Limited. I, uh, I issued the maximum number of shares you can, which is 10 billion shares, all genuinely legally. And, uh, I owned all those shares. I went out into the street and I found a woman called Hope and I sold one share to her for 50 quid. And I sent off all of that information to a valuations advisor saying, could you argue that I am technically worth 500 billion quid? And this guy went, yeah. But that is fraud.

• 18:30Speaker 01

  I was like, yeah, and I, I thought it was a bit of fun. HMRC did not. And I actually was, I then, I hosted the Fintech Finance Awards and HMRC had a table. And I remember just the beginning of it. I just, just wanted to chat to them, be like, how much trouble did I get into? Like, were you, was there meetings about this? And they were like, no, no, we just.

• 18:52Speaker 00

  But you, but you were the richest man in the world for, is it seven minutes?

• 18:55Speaker 01

  Seven minutes, because that was the period of time that I, I completed, I, I submitted all the information about the shares and the ones I owed. Called up my lawyer and then he said, shut that down right now.

• 19:08Speaker 01

  So that was the seven minute period of time in which I was the richest.

• 19:12Speaker 00

  Were you not scared when your lawyer said that?

• 19:14Speaker 01

  No, my, my people have got a great history of doing dodgy bits with money. So, you know, I knew some people.

• 19:20Speaker 00

  Yeah, yeah, yeah.

• 19:20Speaker 01

  I knew the right people.

• 19:21Speaker 00

  You're not going to prison.

• 19:23Speaker 01

  Of course not. If I am, it's basically like one of those all inclusive ones.

• 19:27Speaker 00

  Yeah. They'd be carrying you through like C3PO.

• 19:28Speaker 01

  Yeah.

• 19:29Speaker 00

  Just singing your name, banging the drums.

• 19:32Speaker 01

  You're like one of those Scandinavian prisons.

• 19:34Speaker 00

  Yeah, yeah. You're the servants, I imagine.

• 19:36Speaker 01

  With like the caveat today. So there were like, there's been these big like set piece moments that have happened over the course of, I've been doing it now for seven or eight years. And so that has been like a learning process every single time.

• 19:50Speaker 00

  Because you, I know you hate the word prank. You see, you call it loopholes, don't you?

• 19:54Speaker 01

  I, I just try, they are ostensibly pranks, but prank, you know, immediately has connotation of them, someone being a victim or punching down.

• 20:02Speaker 00

  Yeah, I do think it's interesting that because you sort of, you, you look at, and I don't know how across other people that do the sort of thing that you do, you are. But you, you should be annoyed, you know, you should be annoying because essentially what you're doing is you're doing stunts, right? And, and often we see like influencers and people like that, they will do stuff where they're just kind of being a bit of a prick to people. And then that goes viral because somebody's like the, the butt of the joke or whatever. And that's something you don't want to do. And is that just, is that just a personal rule? Is that what, why is that? How has that come about? Because I think it's worked to your advantage, but it means that you're, it's less easy to have a shock tactic or to, to, to shock in your video.

• 20:42Speaker 01

  Yeah, like I, I, I, I used to say when people say, oh, what kind of videos make? I say, I used to say I, I do stunts. Which then people thought I was just throwing myself off buildings, which, which would then I'd have to pull that back. It's like, no, no, no, no. I don't do my, well, I do do all my own stunts, but not those kinds of stunts. And so it is a real, it's a real conscious conversation about like, the shock factor is difficult. But that's why I've learned a lot over YouTube about like titling. I know that we talk about like clickbait is so important. So the richest man in the world video was I became the richest man in the world for seven minutes. If the title was I became the richest man in the world, it's immediately unbelievable for anybody reading it. You know, obviously I know you're not. So there's no inherent question. There's no information gap there.

• 21:24Speaker 01

  Whereas I became the richest man in the world for seven minutes, there's intrigue, there suddenly becomes intrigue. So when I'm coming up with the stunts and the ideas, it's, it is all about what is that title?

• 21:35Speaker 00

  So you're thinking, when you're doing it, you're thinking, how hooky can I make this?

• 21:39Speaker 01

  How hooky can you make it? And then once they're in, you kind of have a bit of time to tell the story how you want to. But ultimately it does need to be, I like the, the welcome to Luton was I tricked an entire country. Like, how do you do that? And that's not necessarily true, but it was on the news and so that technically is right. We have a, there's, there's a, I, I work with an amazing team talking about stories, some brilliant writers. And we're constantly talking about what the payoff is. And there is a conversation that we have, um, which, uh, one of my great friends, Ed, who's a fantastic writer and director, he came up with, well, he, he, he talked to me, which was the flying car.

• 22:20Speaker 01

  Which is if you go to an episode of, of an episode, if you go to a showing of Chitty Bang Bang, the theatre show, and at the end, the car doesn't fly. You're just kind of leaving that, oh, what, what's, what was the point of that?

• 22:30Speaker 00

  Yeah, yeah, yeah.

• 22:31Speaker 01

  So you need.

• 22:32Speaker 00

  I'm, I'm a big fan of the child catcher though. So it wouldn't have bothered me.

• 22:35Speaker 01

  Right. Okay. So as long as he catches a child at the end.

• 22:38Speaker 00

  And some guy going, oh, hello children. That's what draws me in. I don't care about the car.

• 22:43Speaker 01

  No, you don't care about the car. That car can stay right on the floor. I don't care.

• 22:46Speaker 00

  Yeah, I don't give a shit. As long as that little weirdo's there.

• 22:50Speaker 01

  How many kids he caught this time? Oh, good. More.

• 22:53Speaker 05

  What we should do, Max, is get you to title this episode.

• 22:57Speaker 00

  Oh, that's a great shout.

• 22:58Speaker 05

  So when it goes out, that basically I'm putting your responsibility on you instead of me.

• 23:01Speaker 01

  Yeah, Johnny, I'm doing a job now.

• 23:03Speaker 00

  Fosh and the Pac-Man? Fosh is racist.

• 23:07Speaker 01

  That would bang.

• 23:08Speaker 00

  Yeah, that would, wouldn't it?

• 23:11Speaker 01

  Um, I secretly.

• 23:12Speaker 00

  Are you against it? Of course you are. We're not really the call of that.

• 23:17Speaker 01

  But it's pretty hooky. It's pretty hooky.

• 23:20Speaker 00

  Racism is hooky. There's no getting around it. Listen, it attracts a certain crowd, but it attracts a crowd.

• 23:29Speaker 01

  My YouTube brain was going like, you're still absolutely right. Of course we shouldn't name the episode that. But my YouTube brain was like, no, that could work. But then I realized like, not everyone's just gonna, if you just type in Max Fosh.

• 23:41Speaker 00

  No, no, everyone's gonna click on it.

• 23:42Speaker 01

  Yeah, exactly.

• 23:43Speaker 00

  Oh, right. So Max Fosh is a racist.

• 23:45Speaker 01

  That's a problem. That's, that's a real problem.

• 23:47Speaker 00

  What, what happened? Oh, well, actually what happened was he held a lemon squeeze. It's a bit like Pac-Man.

• 23:54Speaker 01

  I mean, what do you normally, you normally title it like?

• 23:57Speaker 00

  We try and be hooky, don't we?

• 23:58Speaker 05

  Yeah, we, we sort of try.

• 24:00Speaker 00

  They're not in a way that cancels the guests normally.

• 24:01Speaker 05

  No, we're quite kind. We don't normally, we don't go, go in for like big clickbait. We, we tend to go for like, these are the three, sort of like the, the pillars of the conversation.

• 24:10Speaker 01

  To be fair, I think you do a really great job with like your short form stuff. You know exactly what you will have, that the opening conversation is hooky.

• 24:16Speaker 00

  But the long form.

• 24:17Speaker 01

  But the long form stuff, but also that's a different, that's a different viewing experience if someone's watching a podcast and someone's watching my videos.

• 24:22Speaker 00

  Sure.

• 24:23Speaker 01

  So if they click on it wanting something hooky and like all a big stunt, and then it's 45 minutes of us chatting.

• 24:28Speaker 00

  Yeah.

• 24:28Speaker 01

  They're like, oh no, that's, that's not what I was expecting.

• 24:31Speaker 00

  Yeah. I mean, I don't want them to go away from this guy. I thought, I was hoping he'd be more racist.

• 24:35Speaker 01

  Yeah.

• 24:36Speaker 00

  You, you don't want to disappoint people in that way. You know what I mean?

• 24:39Speaker 01

  Yeah, yeah, yeah.

• 24:43Speaker 03

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• 25:40Speaker 00

  Um, one of the, the other thing that you've avoided doing really well is I think a lot of people that do the sort of thing you do. They're trying, they get something that goes really big and then they spend the rest of their careers, if you like, trying to emulate the success of that thing.

• 25:57Speaker 01

  Don't get me wrong, I'm doing some of that.

• 25:59Speaker 00

  Right, okay.

• 25:59Speaker 01

  So we've got a video actually that's going on at the moment where three years ago, I hired a private investigator to follow me for a month.

• 26:06Speaker 00

  Right.

• 26:06Speaker 01

  So I was like interested to know what it would feel like. Um, and so that video did super well. We then got two private investigators to follow each other. That didn't go so well. They found out quite quickly and got quite cross.

• 26:16Speaker 00

  Right.

• 26:17Speaker 01

  And so for the increasing.

• 26:19Speaker 00

  There is a victim there.

• 26:20Speaker 01

  There is a victim there and, but you know, I'm paying them. So.

• 26:23Speaker 00

  Yeah, sure.

• 26:24Speaker 01

  Um, so we've done the, the final third iteration. We've got a video that's, that's happening right now. We're on the first of January this year. I met with a private investigator who runs a company and I signed a piece of paper that said, I give him permission over the course of the next 365 days to follow me to gain as much information as he possibly can. And then on the 31st of December this year, we're meeting back in the same place and he will basically have a dossier of everything about me that he's found out. So he's, he's following me on random days. He's got, he's got colleagues following me. I don't know when, he's following me, who they are. So there could be someone in this room, like, I don't know whether producer Johnny, I mean, how long has he been working with you?

• 27:00Speaker 00

  Well, a few, a few months, but, and we don't, he is sus.

• 27:07Speaker 01

  I mean, it would be incredible long play for 90 minutes of sitting in the same room.

• 27:10Speaker 00

  Yeah, but also it would be devastating for the podcast if it turns out it was just doing that for this. Because it's fucking over. I would actually go, I would actually pay to keep investigating.

• 27:22Speaker 01

  Keep going. So there's a little bit of redoing format. That sounds terrifying.

• 27:27Speaker 00

  But are you, yeah, I mean, yeah, I would, first of all, the thing I'll say is you must be pretty confident. You must be cleaner than clean then.

• 27:36Speaker 01

  I mean, ultimately, I'm the one who decides what goes out on the channel.

• 27:39Speaker 00

  Sure, but even, but I would say even if you don't put it out on the channel, you're still having to hear somebody go, you know, that thing that you thought was a massive secret? I found out all the details.

• 27:51Speaker 01

  I mean, the stuff that the guy found out in a month, he found out my home wifi password. And I have no idea how he did it.

• 27:57Speaker 00

  Well, I think not have it as password would be the first tip.

• 28:01Speaker 01

  Password one.

• 28:04Speaker 01

  So, yeah, it could be a real eye opener. Be like, oh, my God.

• 28:08Speaker 00

  Yeah, because you still have to have him say that stuff to you.

• 28:11Speaker 01

  Yes.

• 28:12Speaker 00

  And then you live the rest of your life knowing that that could be accessible to somebody who was so inclined.

• 28:16Speaker 01

  He was so inclined, yeah, who had enough time.

• 28:18Speaker 00

  And when you decided to do that, by the way, that sounds, it sounds incredible, right? And a lot of your ideas, I'm jealous when I hear, you know, that to me sounds amazing, like such a great idea. Is your impetus for doing that because you enjoyed it last time? Because you're thinking that one did really well? So let's try and replicate that.

• 28:37Speaker 01

  It's definitely a bit of both. It's definitely both. I know that, I know that there's intrigue there. There is like, people do want to know what happens.

• 28:44Speaker 00

  Yeah.

• 28:45Speaker 01

  So I would be allowed to say, no, I do have the integrity of the game.

• 28:48Speaker 00

  Yeah.

• 28:48Speaker 01

  And but I am also like, I do think that that is a genuinely interesting concept as well.

• 28:52Speaker 00

  Yeah.

• 28:53Speaker 01

  Um, so I think that they're not mutually exclusive. They can feed into each other. Um, ultimately, things that go viral, um, I heard a great, uh, there's a great YouTube called Mark Roba said this, like, how do you make something go viral? Just elicit an emotional response.

• 29:08Speaker 00

  Hmm.

• 29:09Speaker 01

  Make them laugh, make them angry. And because the algorithm, although it's some very spooky abstract thing, is just people. These platforms want you to stay on their platform for as long as possible. So they see how long you watch something for. They know kind of how satisfied you are by the clip. So if they know that you're satisfied, they'll, they'll serve it to more people. So ultimately, something goes viral because people either will have a, have an emotional reaction to it. Um, but I, I'm a big, I've got to, to, you know, talk about like the people who, the world's crossing. My, one of my biggest inspirations is Danny Wallace.

• 29:41Speaker 00

  Right.

• 29:42Speaker 01

  Because he was kind of, well, he was doing exactly what I'm doing just before the internet, or before YouTube, like making his own country. Exactly. We've, we've had that idea, but well, Danny Wallace did it so incredibly well.

• 29:54Speaker 00

  Yeah.

• 29:54Speaker 01

  Uh, and also that takes a long, long time for, to bed in. I did think about trying to act, but become like the, someone to represent a country at the Olympics, but then they've closed that loophole.

• 30:05Speaker 00

  Okay, well, that's a shame. I'm sorry to hear that.

• 30:06Speaker 01

  Down the IOC.

• 30:07Speaker 00

  Yeah, fucking IOC. Um, you, um, do you know where you want to go? Like, do you, are you thinking you want to do this forever? Because a lot of people, a lot of comics do TV in the hope that they'll boost their profile enough that people can't see them on tour.

• 30:24Speaker 01

  Yeah.

• 30:24Speaker 00

  Was that why you're doing what you're doing? Or are you doing it just for the love of the game and the money?

• 30:29Speaker 01

  Definitely the last part. Um, I think it's just, uh, I see, I think people are very binary and they're talking about like, oh, the internet is the, you know, social media is taking over TV. It implies that, you know, TV is going to disappear. When like TV itself started, they were like, oh, it's the death of radio. It's not. They will learn to coexist.

• 30:48Speaker 00

  Yeah.

• 30:49Speaker 01

  And so it's just about like, if I can, and what I do know is that a lot of like content creators, they are very, very like one note on just social media. And so I have tried with like doing comedy for the last four or five years and learning the trade and doing the graft. Like trying to make myself as employable to as many different people as possible. Because I'm 31. I don't want to be, you know, entering the Mr. Universe bodybuilding competition when I'm 45.

• 31:16Speaker 00

  No.

• 31:17Speaker 01

  Um.

• 31:17Speaker 00

  Rob and Romesh versus. Anyway, carry on.

• 31:20Speaker 01

  Oh, actually, I've got a bone to pick with you. Big bone to pick with you. You did a video with.

• 31:26Speaker 00

  Oh, I think I know what you're about to say.

• 31:28Speaker 01

  What, what do you think I'm about to say?

• 31:29Speaker 00

  You think we ripped you off, don't you?

• 31:31Speaker 01

  I don't think you ripped me off.

• 31:33Speaker 00

  That's the gist of it.

• 31:34Speaker 01

  That is the gist.

• 31:35Speaker 00

  Yeah, go on.

• 31:36Speaker 01

  Um, I don't think there was any skullduggery in terms of like coming, like stealing creative ideas.

• 31:40Speaker 00

  Yeah.

• 31:40Speaker 01

  But we did, we were going to do a video with one of the POs, one of the Philharmonic orchestras.

• 31:47Speaker 00

  Yeah.

• 31:47Speaker 01

  Coming from London or the, uh, the Royal, where I became a professional triangle player.

• 31:52Speaker 00

  Right.

• 31:52Speaker 01

  And we were going to do it. And then the orchestra said, oh, sorry, um, we're just about to do this with, with Rob and Romesh.

• 32:00Speaker 00

  Did you do a video about this?

• 32:01Speaker 01

  We did, I did eventually do it.

• 32:02Speaker 00

  Because I got a little bit of hate.

• 32:05Speaker 01

  Did you?

• 32:06Speaker 00

  Well, a couple of comments from Max Fosh fans going, why don't you come up with your own ideas? So what I want to know is what the fuck have you been saying?

• 32:15Speaker 00

  Did you, did you, did you?

• 32:17Speaker 01

  Did I slag you off?

• 32:19Speaker 00

  I don't think you slagged us off.

• 32:20Speaker 01

  Definitely not publicly.

• 32:21Speaker 00

  Right, okay.

• 32:22Speaker 01

  There might have been a WhatsApp.

• 32:23Speaker 00

  I think you said it privately to enough people.

• 32:25Speaker 01

  Yeah.

• 32:25Speaker 00

  That it became a thing.

• 32:26Speaker 01

  Yeah, enough people. But that's also, what's also interesting is that the timeline of the internet, it doesn't matter because it's basically whichever one someone has seen first.

• 32:36Speaker 00

  I know, I know, I know. And also, the other thing is, it's, if people want to see Max Fosh do this thing, they can watch Max Fosh do this thing. If they want to see Rob and Romesh do this thing, because they like more one dimensional stuff, they can come to me and Rob, do you know what I mean? So, but anyway, thanks for that. It was, uh.

• 32:49Speaker 01

  Yeah, but the Rob and Romesh stuff, we, we like do look a lot and be like, could we, could we do, could we make that a little bit better?

• 32:55Speaker 00

  Yeah.

• 32:56Speaker 01

  Just a, just a, just a tag.

• 32:58Speaker 00

  I think your mistake is saying a little bit better, you know? I think you could be more ambitious. You've put a bit of thought into it.

• 33:04Speaker 01

  Because you've done the bodybuilding stuff, right?

• 33:05Speaker 00

  We did Strongman.

• 33:07Speaker 01

  Right.

• 33:08Speaker 00

  So.

• 33:10Speaker 01

  Ultimately, the humour from that comes from you in like tighty-whities and all.

• 33:14Speaker 00

  Yeah, I mean, like we, we did like an episode of like, we did a ballet episode once.

• 33:18Speaker 01

  Yeah.

• 33:19Speaker 00

  And they got us into the training gear. And then we came out of the dressing room and then the producer's like, this is gold. And I go, we haven't done anything. What you're saying is gold, is how we look in these outfits.

• 33:28Speaker 01

  And then that's the joke.

• 33:30Speaker 00

  Yeah.

• 33:30Speaker 01

  Then that, then you've got, what you've got right there, you might, you might as well have just cut the episode right there then. Because you're like, they've got, we've got it. Guys, we got the shot. They look like twats.

• 33:39Speaker 00

  Yeah, they look hideous. I vommed.

• 33:42Speaker 01

  Yeah. I don't care about your plie. I just want to see you in a tutu.

• 33:47Speaker 00

  The impression I got is that you have a lawyer that travels with you everywhere and you've got like a, just like a.

• 33:52Speaker 01

  I'm glad that that's the.

• 33:53Speaker 00

  A travelling lawyer. I was surprised that you didn't arrive with a lawyer.

• 33:56Speaker 01

  He's called my dad, but that's, um, no, I do have a lawyer, but he is, ultimately, when we're thinking of an idea, if I think that it's on the edge of like, you know, naughtiness, I'll give him a call and he will then say, this is how much trouble we think you could get into. But we, and then he will always preface it, we don't think you should do this. Yeah, okay, I know.

• 34:17Speaker 00

  But he has to say that.

• 34:17Speaker 01

  He has to say that.

• 34:18Speaker 00

  Right.

• 34:18Speaker 01

  Shish. Um, and so there's, we, we did a video where I, um, pretended to be a member of the British Royal Family in America. So I call myself the Earl of Luton. I hired two massive six foot seven bodyguards. We went into a Fifth Avenue major department store. And we had my producer go in before, a friend of mine saying, just to let you know, we've got a member of the British Royal Family who's about to turn up, the Earl of Luton. Is there anything you can do to accommodate his stay? This department store shat themselves, shut down an entire floor of the, uh, of the department store. They, when I arrived, there was a line of personal shoppers. And they're like, good to see you, sir. Nice to see you, highness.

• 34:58Speaker 00

  All victims.

• 34:59Speaker 01

  All victims.

• 35:00Speaker 00

  Yeah.

• 35:00Speaker 01

  Blurred their faces, so it's all right. So we do that. I go around and the idea was that I would buy lots of very expensive items and then go back in a couple of days and return the items. And the victim here is, oh, I'm so sorry, Rob, a very bougie, high-end success.

• 35:17Speaker 00

  No, no, no, no. I'm not rolling my eyes at that. I'm rolling my eyes at the idea that you've got to go and return all this shit.

• 35:21Speaker 01

  Yeah. So the idea was to return like.

• 35:23Speaker 00

  That sounds really unappealing as a thing to have to do.

• 35:25Speaker 01

  So the idea was to buy the stuff, keep the receipt and then go back.

• 35:28Speaker 00

  How much did you spend?

• 35:29Speaker 01

  $3,000.

• 35:31Speaker 00

  Right.

• 35:31Speaker 01

  On four items of clothing.

• 35:32Speaker 00

  Okay.

• 35:33Speaker 01

  One of them was from a very top designer called Greg Lauren.

• 35:39Speaker 00

  Right.

• 35:40Speaker 01

  And I find out that he is just basically the cousin of Ralph Lauren that just went, oh, I'm going to make clothes. Greg Lauren. Greg, I don't know your exact connection with Ralph Lauren, but please don't sue me.

• 35:55Speaker 00

  Yeah, Greg, Greg.

• 35:56Speaker 01

  I mean, I love your stuff.

• 35:58Speaker 00

  Yeah.

• 35:58Speaker 01

  I did look like a kind of Elizabethan monk, but loved it anyway. So bought all the stuff. And as I left, one of the, the people in the department store, they actually recognized me and she messaged me. She's like, I know it was you. I'm telling my boss. So then I got a very, very angry email. So I called my lawyer. I was like, what do I do? He said, look, at the moment, all you've done is gone into a department store. Yes, you pretend to be someone else, but you have essentially bought $3,000 worth of clothes. And he said, if you go and return it, then they could sue you for fraud.

• 36:30Speaker 00

  Okay.

• 36:31Speaker 01

  And I was like, yeah, that's fair enough. So I just had to, I had to swallow the.

• 36:35Speaker 00

  So you kept it?

• 36:36Speaker 01

  I kept it.

• 36:37Speaker 00

  You still got the stuff?

• 36:37Speaker 01

  Yeah, it's horrible.

• 36:39Speaker 00

  Hmm. Sorry, Greg.

• 36:41Speaker 01

  Um, so, yeah, it's, uh, it was, it was pretty bad. Um, so that's where my lawyer comes in. He goes, I would recommend that you do this now.

• 36:52Speaker 00

  And is there anything that you wanted to do that you haven't been able to? Because your lawyer said, don't do that. That you'd really want to do?

• 36:58Speaker 01

  This is less the lawyer stuff, but I've always wanted to water ski behind a cruise ship.

• 37:04Speaker 01

  Yeah, it's been done before.

• 37:05Speaker 00

  Has it?

• 37:06Speaker 01

  Yeah, MythBuster. The Norwegian DJ Kygo did it.

• 37:10Speaker 00

  That, do you know what? That is classic Kygo.

• 37:13Speaker 01

  If you and I know Kygo.

• 37:14Speaker 00

  That is textbook Kygo.

• 37:17Speaker 01

  And I thought that'd be quite fun. And I've been told, I pitched it to Virgin. And their, their marketing team loved the idea. Their risk team hated it.

• 37:27Speaker 00

  Right, I get that.

• 37:27Speaker 01

  So then I said, they said no.

• 37:29Speaker 00

  Fair enough.

• 37:30Speaker 01

  So that's a video that I don't think I'll ever do, but that's okay. I'm happy with that.

• 37:33Speaker 00

  And sort of, for people of my generation, because we are of different generations. People might be surprised to hear, who sort of think that influencers and people on socials and YouTube and stuff like that are just sort of shitting out this content. You actually have a team.

• 37:50Speaker 01

  Yeah.

• 37:51Speaker 00

  You, and I know, I think you've worked with a couple of people I know.

• 37:54Speaker 01

  Yeah.

• 37:55Speaker 00

  And you, every week, meet up.

• 37:57Speaker 01

  Yeah.

• 37:57Speaker 00

  And you actually, in the way that you put together a TV show, work out what is he gonna do? And it's like, it's actually an industry, right?

• 38:06Speaker 01

  Yeah, there are, so I have four full-time members of staff, two producers, like head of content and editors. And we, we, we meet once a week to discuss like ideas. And the formulation of the idea process comes from like, first, it comes from visuals. It's like, what is something that everybody knows that they know the visual of? And then from there, it's like, okay, everyone knows what, for example, we had an idea about the Pope Mobile. Everyone knows what the Pope Mobile is. As you say, the Pope Mobile, you know what you've got in your mind. Okay, what is the opposite thing? What's the complete juxtaposition of that? So we had an idea where I want.

• 38:42Speaker 00

  Satan bike.

• 38:44Speaker 01

  Pretty good. I was thinking registering the Pope Mobile as an Uber.

• 38:51Speaker 00

  That's much better.

• 38:52Speaker 01

  Quite good. So then, then I saw, right, that's the title. I turned the Pope Mobile into a registered taxi. I hand that over to my producer. She goes away after a week. She comes back the next week, the meeting next week. She says, look, I have found six Pope Mobiles. This is the history of the Pope Mobile. Just if anyone is interested, whenever the Pope goes to a new country, they basically commission one for that country.

• 39:14Speaker 00

  So there's a fleet of Pope Mobiles?

• 39:15Speaker 01

  There's a fleet of Pope Mobiles in individual countries. The one in Ireland, in Dublin, ironically considering that Ireland is a very Catholic country. It ended up in the hands of a man that ran stag do's and you could sit on the Pope Mobile, go around Dublin and get shitfaced. And so that was what happened to the Pope Mobile in Ireland.

• 39:34Speaker 00

  That sounds excellent.

• 39:35Speaker 01

  Yeah, yeah. Unfortunately, it's now been taken over by a museum. I know, snooze.

• 39:41Speaker 01

  So we then went, went away. I then contacted 15 owners of these Pope Mobiles, be like, hey, are you up for some japes? And they all said no.

• 39:50Speaker 00

  Yeah, I think your mistake was using the word jape.

• 39:52Speaker 01

  Yeah, that was my problem. Some holy japes.

• 39:56Speaker 01

  And from that point, they were like, nah. So then we know, okay, we can't do that.

• 40:01Speaker 00

  Right, right, right.

• 40:02Speaker 01

  But yeah, there's a huge, we come up with hundreds and hundreds of ideas.

• 40:06Speaker 00

  Yeah.

• 40:06Speaker 01

  Some are great, but just fit production wise, just not possible. Some of them, like, we've got an eye title, which is I technically became the king. That's a great title.

• 40:16Speaker 00

  Yeah, yeah, yeah.

• 40:16Speaker 01

  But I don't know how to do it.

• 40:18Speaker 00

  Yeah.

• 40:19Speaker 01

  In a way that people feel satiated.

• 40:22Speaker 00

  Yeah, because what you don't want to do is, I guess, give them like a tantalizing thing and then you don't live up to that.

• 40:27Speaker 01

  Then the car doesn't fly.

• 40:28Speaker 00

  Yeah, absolutely.

• 40:30Speaker 01

  The child catcher doesn't catch no kids.

• 40:32Speaker 00

  You get nobody. The cage, the cage is empty.

• 40:34Speaker 01

  Yeah, he's catching adults at this point. You're like, no, younger.

• 40:37Speaker 00

  Yeah, what a waste of lollipops.

• 40:38Speaker 01

  Yeah, exactly.

• 40:39Speaker 00

  Uh, right, we've got a question from my mum now.

• 40:41Speaker 01

  Yes, I love this bit of the show.

• 40:43Speaker 00

  I don't know what this is.

• 40:44Speaker 01

  I'm just really excited because you've had to tell your mum, and we've got a YouTube, but what is that? No, he's, he's, he's all right. He's, he's one of the good guys. So I'm so excited to hear how she tries to be very enthusiastic about what I do.

• 40:55Speaker 00

  Okay, I don't, yeah, well, I've not heard it, so let's see.

• 40:58Speaker 01

  Well, here we go.

• 41:00Speaker 02

  Hello, Max. I'm Romesh's mum here. How are you keeping?

• 41:06Speaker 02

  I know you are big on YouTube.

• 41:09Speaker 01

  Pause. Brilliant. Production has said, that's exactly what the production has said to your mum.

• 41:14Speaker 00

  No, my mum knew that, actually.

• 41:15Speaker 01

  He's big on YouTube.

• 41:16Speaker 00

  No, she's a massive fan of the Luton Stunt.

• 41:18Speaker 01

  She's reading the.

• 41:19Speaker 00

  So how dare you?

• 41:20Speaker 01

  That's close to your home, close to Crawley.

• 41:22Speaker 00

  Gary's right, five minutes from my house.

• 41:23Speaker 01

  Yeah, so she, she's gone, she's looking at the email right now. I heard you're big on YouTube. Please keep going.

• 41:29Speaker 00

  Okay.

• 41:30Speaker 02

  Romesh only got a silver award. Uh, I started doing podcasts with Romesh. People say I should start my own cooking show. Is there any chance you could give me some advice? It'll be helpful. Enjoy the podcast and the weather. See you soon. Lots of love. Bye bye.

• 41:55Speaker 01

  Okay.

• 41:55Speaker 00

  Hmm.

• 41:56Speaker 01

  I've got some ideas, actually. So.

• 41:59Speaker 00

  You've actually got, instantly, we've barely finished listening to the question.

• 42:02Speaker 01

  So it's, it's a case of, right, so a little bit like stand-up, people will immediately have preconceptions of your mum and what she likes to cook. So the first juxtaposition you can have is her cooking, like, the most, like, bland British thing.

• 42:17Speaker 00

  Yeah.

• 42:17Speaker 01

  Um, or getting your mum cooking in extreme places. I'd love to see her cooking up the side of a volcano.

• 42:24Speaker 00

  It's a good show.

• 42:24Speaker 01

  It's a good idea.

• 42:25Speaker 00

  Me too.

• 42:25Speaker 01

  And so either your mum, like, there was, I love, there's a content creator called Tom Gilby, who does a lot of wine content. And he reviewed Buzz Balls. Great.

• 42:35Speaker 00

  Yeah, yeah, yeah.

• 42:36Speaker 01

  It's a complete opposite thing of what he's doing. So, Shanti, thank you so much for your question. I'm really excited for your new cooking show. I would recommend you cooking things that nobody thinks that you would either eat or know how to cook. And doing a collab with Rate My Takeaway would bang. Big John, get Big John and Shanti doing a Chinese takeaway.

• 43:01Speaker 00

  This is great. This is.

• 43:02Speaker 01

  That's what you want.

• 43:03Speaker 00

  These are great ideas. I've got an idea. How about this, right? It's like, you know, people talk about sort of, you know, ethnic minorities assimilating to British culture.

• 43:13Speaker 01

  Yeah.

• 43:13Speaker 00

  My mum does, tell me what you think of this idea. My mum does a traditional English roast dinner, right? Somebody high up in Reform eats that roast dinner.

• 43:23Speaker 01

  Perfect.

• 43:23Speaker 00

  If they don't like it, she's deported.

• 43:27Speaker 01

  Romesh, I know you're joking here. That genuinely is a perfect video.

• 43:32Speaker 00

  Right.

• 43:33Speaker 01

  Because it has, it has stakes for Shanti, number one. She could be off.

• 43:38Speaker 00

  Yeah.

• 43:38Speaker 01

  And number two, it's got a mark. We don't mind a punch up there. And number three, genuine, I want to know what happened.

• 43:45Speaker 00

  Yeah.

• 43:45Speaker 01

  I tricked Reform into eating a South Asian woman's roast, roast dinner. That's your title.

• 43:52Speaker 00

  Guys, that's gonna go viral.

• 43:54Speaker 01

  Yeah.

• 43:55Speaker 00

  That's gonna be the new, I don't know my fruits.

• 43:57Speaker 01

  Yeah.

• 43:57Speaker 00

  I can feel it.

• 43:58Speaker 01

  You know how sometimes they get dogs on this morning and someone says, oh, my dog's vegetarian?

• 44:03Speaker 00

  Yeah.

• 44:03Speaker 01

  And then they just put two bowls of food in front of the dog and the dog obviously just goes for the meat. You basically kind of do the same with someone from Reform. You put two roast dinners down.

• 44:12Speaker 00

  Yeah.

• 44:13Speaker 01

  And you say, one of these has been cooked by a proper English man and one has been cooked by a woman called Shanti.

• 44:19Speaker 00

  Yeah.

• 44:20Speaker 01

  You decide. And the, the twist, both of them been cooked by Shanti.

• 44:25Speaker 00

  I love it.

• 44:26Speaker 01

  There you go.

• 44:26Speaker 00

  That is a great idea. Holy shit, Max.

• 44:29Speaker 01

  Do it.

• 44:29Speaker 00

  No wonder you're so good. So what is your, how many, how many subs are you on now? Five million?

• 44:36Speaker 01

  Five million.

• 44:37Speaker 00

  And is that enough?

• 44:38Speaker 01

  No. No, no, more.

• 44:40Speaker 00

  Do you have, do you have an objective? Do you have a goal?

• 44:43Speaker 01

  The, the hedonic adaptation is cra- like, the goalposts get moved, so it is remarkable. And I guess, do you feel this within comedy as well, when it comes to either like, because the objectional, like, objective, like, version in comedy is like, size of room, right?

• 45:00Speaker 00

  Yeah.

• 45:01Speaker 01

  But now you're doing the O2.

• 45:03Speaker 00

  Yeah.

• 45:05Speaker 01

  Does it feel like, do you feel like bigger more? Because Shane Gillis did 75,000.

• 45:10Speaker 00

  Yeah, the most ever by any comedian ever, right? In one room or something. I.

• 45:15Speaker 01

  Terrible vibe at that gig, I'm sure, just because it's an open-air theatre.

• 45:18Speaker 00

  Yeah, and listen, you know, Shane's attractive, the fans are attracted. Great comic, though.

• 45:22Speaker 01

  Very good comic.

• 45:23Speaker 00

  Really good, like, really good. I think I have a slightly weird, not weird, I, I, my relationship with numbers. I guess with that sort of thing is, I don't think that the number of tickets you sell is really a, a, a mark of how good you are as a stand-up, right? So, so when I started doing stand-up, I wanted to be

• 45:45Speaker 01

  Yeah.

• 45:46Speaker 00

  the best stand-up I could possibly be. And I'm not as good as I want to be, right? I, I think I've definitely got better as the years have gone on, but I haven't done my, I've said this before on this podcast. I haven't done my definitive show that when I come to retire and somebody goes, what, what's, what's your proud stand-up show? I haven't done that show yet. I've done shows that I think are good. But not great. And so I think that like, so for example, I sell out the O two. But that's not because I'm better at stand up than somebody that isn't selling the O two, selling out the O two. It means I've done more TV and there's so many, there's so many, you know, I host a show I'm ready to, there's so many bits of circumstance and luck that have led to me doing that. And so more people have heard of me and come to watch me. But that is not a, a marker of how good I am at the thing. And I think for me personally,

• 46:32Speaker 00

  don't get me wrong, it's not, I, I'm very grateful that I get to sell rooms that size and it's amazing and it's an incredible experience and I'll never take it for granted. But for me, writing an amazing stand up show is the thing. And that's what I'm aiming for, right? It's creating that incredible stand up show, which I haven't done yet. So for me, the goal is a personal one. Like I'll just know. And I might not, I might not, I might come to the end of my career and I've never done it. But I feel like I'll go, do you know what? I'm proud of that show. And that is not, it's great that I've sold, that I'm doing the O two, that is amazing. But that's not the thing, that's not career defining for me. Does that make sense?

• 47:10Speaker 01

  Yeah, I mean, it's probably, it's very similar with me, right? Like I have every metric and data under the sun. I can see by the minute, how many people are watching an individual video, right? Which is not good for anybody.

• 47:23Speaker 00

  Well, didn't you say, because I, I remember you reading an interview with you, you were saying, it sort of has, it has mental health implications.

• 47:29Speaker 01

  Oh, big time.

• 47:30Speaker 00

  And has that been a problem for you?

• 47:31Speaker 01

  Um, yes, at times, like, and still now, like you will get into funk to be like, oh, I'm not, I'm, it's not as big as it was. And so then it comes back to how good the video is. And I always think that before we post a video, if I'm sat there watching it back and still really enjoying it, that's kind of my measure of success. But what I find interesting with YouTube's and content creators is that we still don't have in a lot of ways, the legitimacy that stand ups kind of do.

• 47:59Speaker 00

  Right.

• 47:59Speaker 01

  And I will never say that I'm a stand up because I don't, I do comedy shows. And but therefore there is a definite, like I've, I felt and I, I know the conversations have happened within the comedy world about me doing the Hammersmith Apollo. Because I've come for it from a different angle and a different approach.

• 48:16Speaker 00

  Because, because in theory you should have done the clubs.

• 48:19Speaker 01

  I've not done the working man's club, I've not done the store, I'm, you know, I'm using a screen, I'm doing, and then this happened. So, you know, yes, there's very parts of it that are very hack. So I guess.

• 48:29Speaker 00

  That's not hack. I don't think using a screen is, is hack. I, I think, I think what you're doing is, and I, I, I, is your, your, comedy is like such a broad church. I think what you're doing is you're presenting what you believe to be the funniest version of yourself and this is what makes you laugh.

• 48:46Speaker 01

  Yeah.

• 48:47Speaker 00

  There's authenticity to that. The idea that you have to be trapped, like, you know, just because I just talk into a mic, that doesn't mean that that is what stand up comedy, you know what I mean? It can be whatever you want it to be.

• 48:56Speaker 01

  Yeah, but there is still, I do think, you're absolutely right. And you're saying that the things that are very kind and that are very like, you know, we know that to be true, but there's still like a, a, a, a, a clawing desire to be kind of legitimized, be like, yes, that's art form, I'm putting in inverted commas for the audio listeners, because it is not really art. But whatever I'm making, I want it to be like seen as like, oh, that's a really cool thing to do. And I, the problem is, I don't know who buy. Because university is not always going to happen with everybody. So, um, I'm doing, you know, some more telly stuff because I just want to see what that's like and see, like then test the waters there.

• 49:35Speaker 00

  How much do you care about telly?

• 49:37Speaker 01

  I, if, if the, if the creator or the, the, the concept is amazing, I love it. Because that's just purely just another bit of, you know, that's a format just in a different world.

• 49:47Speaker 00

  Yeah. But you're not doing YouTube thinking, I hope this leads me to telly.

• 49:50Speaker 01

  No.

• 49:51Speaker 00

  The, the YouTube.

• 49:52Speaker 01

  Sun telly.

• 49:53Speaker 00

  Yeah. The YouTube in and of itself is the goal, right?

• 49:55Speaker 01

  Yeah.

• 49:56Speaker 00

  You're not going, this is my stepping stone to get onto mainstream television.

• 49:59Speaker 01

  No. But like, there are still, there are still huge mainstream shows that I would love to do.

• 50:03Speaker 00

  Yeah.

• 50:03Speaker 01

  Um.

• 50:04Speaker 00

  Because you grew up watching them.

• 50:06Speaker 01

  Because I grew up watching them or I'm a big fan of them.

• 50:07Speaker 00

  Which ones, Max?

• 50:08Speaker 01

  Uh, Strictly, The Traitors.

• 50:11Speaker 00

  You want to do Strictly?

• 50:12Speaker 01

  Uh, yeah, why not?

• 50:16Speaker 03

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• 51:14Speaker 00

  I don't think that, I mean, listen, you'd be great on Strictly. You'd be a liability, wouldn't you? What, I'm just trying to think of the sort of stuff you'd wear. You'd be great on Strictly. We, in fact, let's put it, let's put it out there now. Max Fosch wants to do Strictly. I know the producers, in fact, I might, I should text Josh right now, go, Max wants to do Strictly.

• 51:34Speaker 01

  Just make it happen.

• 51:35Speaker 00

  We could just, we could make this happen, Max.

• 51:37Speaker 01

  We could, potentially.

• 51:39Speaker 00

  Okay, so strictly, so strictly, what were the others?

• 51:41Speaker 01

  The Traitors.

• 51:42Speaker 00

  Traitors, yeah.

• 51:43Speaker 01

  Um.

• 51:44Speaker 00

  You'd be so untrustworthy on Traitors.

• 51:46Speaker 01

  That's the problem. I think I'd, I'd have the, well, you, you won't be able to tell me what happened this year, but obviously Nico last year as the fellow YouTuber, they was like, I don't know who you are. I've heard you do pranks. Off your fuck.

• 51:57Speaker 00

  And you're not white.

• 52:00Speaker 01

  So I, I don't know how well I'd deal on that show.

• 52:03Speaker 00

  Yeah.

• 52:04Speaker 01

  But there is like, there's definitely some, some, some shows that I'd love. I mean, I did The Weakest Link with you recently.

• 52:09Speaker 00

  Yes, and you were great.

• 52:10Speaker 01

  That was so much fun.

• 52:11Speaker 00

  Yeah. But, but, but you're not doing that going, this means I'm established. You're doing that because you think it'd be a cool experience to do.

• 52:18Speaker 01

  Cool experience, the show that I like. Um, and what I do appreciate is the fact that I can go on that and know that if nothing happens afterwards, I've still got basically a, a, a career elsewhere that I can just make stuff that is totally up to me.

• 52:32Speaker 00

  Yeah, yeah. And I think, I think being the master of your own destiny is sort of a thing that actually we're the YouTube's and stand ups, I know you're both, but have in common in a way because like, you can create your own opportunities, you can always go on tour or whatever, do you know what I mean? So, um, now speaking of incredible TV, as we were.

• 52:50Speaker 01

  Yeah.

• 52:51Speaker 00

  Would you rather decide to survive on Prime Video?

• 52:53Speaker 01

  On Prime Video.

• 52:54Speaker 00

  Now, I, um, we went, how long ago did we, did we film this?

• 52:58Speaker 01

  We filmed this in October twenty five.

• 53:01Speaker 00

  Yeah.

• 53:01Speaker 01

  We were in Greece, was it Greece? Two weeks?

• 53:03Speaker 00

  I got to stay, well, let's not talk about where I was staying, but anyway, I hosted it.

• 53:09Speaker 01

  Because it wasn't where we were staying.

• 53:12Speaker 01

  I was like, wow, this is the second best hotel on the island.

• 53:18Speaker 00

  But I, um, I, uh, I was very excited to host a show. One, because would you rather is, is like as a conversation piece.

• 53:27Speaker 01

  Yeah.

• 53:28Speaker 00

  Would you rather do this or this is like a great thing? And also when they tell me that they were, it's so difficult because there was a lot of discussions about what's a call, what the collective noun for you is.

• 53:38Speaker 01

  The collective noun for creators or YouTubers.

• 53:40Speaker 00

  Yeah, yeah. So content creators, I guess, but we're all content creators. Anyway, I thought that was exciting.

• 53:46Speaker 01

  Yeah.

• 53:46Speaker 00

  Because I felt like one of the things that's great about people of your ilk is that you're sort of unfit, you're unfit, you just say what you think.

• 53:55Speaker 01

  Hmm.

• 53:55Speaker 00

  And you're not media trained, you're not trying to think about a potential TV career because, because you don't need it, right? And that makes you more interesting as people. When, when you saw the lineup, when you were doing it alongside all of those people, do you see them, are you a group or are you, do you see them as rivals? Like what's your kind of attitude?

• 54:14Speaker 01

  No, I think that we are still within an industry with content creators. Well, we're still kind of, as the content creators themselves, we really do stick together and there's kind of a rising tide lifts all ships. And so seeing some creators on there like, um, the, the, the, I've always liked and watched, seeing us all together on a show of that magnitude with you hosting. It was a real, like, before we start filming, it's like, oh, this is cool. Like it feels like we're kind of being taken a little bit more seriously. And then you covered me in lube. Um, so.

• 54:45Speaker 00

  Should we keep talking about on camera stuff?

• 54:47Speaker 01

  Yeah, that's fair. That's fair enough. Um, but it was, it was a really, it was, I saw, actually, you did a clip with James Acaster on this show.

• 54:56Speaker 00

  Yeah.

• 54:57Speaker 01

  Where you were talking about, have you ever worked with, I think the conversation, there was a clip that did quite well, which was, um, oh, have you ever done TV work with creators? And I saw the beginning of this, this like clip and I thought, oh, I know, he's just going to be talking about us. And you were actually really positive. You're basically saying that we were fed up of having to do the drone shot six times.

• 55:13Speaker 00

  I think that's legitimate.

• 55:14Speaker 01

  And that is a genuine legitimate thing.

• 55:15Speaker 00

  Yeah.

• 55:16Speaker 01

  Um, and so it was, it was a different experience of normally we react to exactly what's in front of us.

• 55:22Speaker 00

  Yeah.

• 55:22Speaker 01

  But with telly, the thing happens, there'll be some repositioning of cameras and some lights, action, reaction.

• 55:28Speaker 00

  Yeah.

• 55:29Speaker 01

  And so it took a bit of time to get used to hold it in, hold in your action, hold in reaction.

• 55:34Speaker 00

  Yeah. Well, that, that's one of the things that I find the most interesting, not the most interesting, it's one of the interesting things about working with you guys. It's like we had chunks on Weakest Link, I think it was like the first series I did. And in a nice way, he just went, why is this so long, man? It was like we would have done a whole episode by this time and we've not even done the first round. What's going on? Like, and, and it is true, it's because like you guys just go, right, let's just shoot this, you know, let's just do it. So it's a lot more immediate. But the other thing that I thought was great is, is, is, I just thought everybody was so funny on it. Do you know what I mean? And, and I feel like everybody reacting to everything that's going, I, I just thought, I thought the cast are brilliant. I thought the production team put together

• 56:19Speaker 00

  a load of really good games and, and it was actually fun to watch you guys interact and do all that stuff. You also stole from me.

• 56:26Speaker 01

  I did steal from you. They did put it in the edit.

• 56:28Speaker 00

  They didn't?

• 56:28Speaker 01

  No, they didn't. So this was a moment-

• 56:31Speaker 00

  Let's tell, this is, well, this is great.

• 56:33Speaker 01

  This is great. So-

• 56:34Speaker 00

  For super fans.

• 56:35Speaker 01

  For the eagle eyed amongst you. So Romesh was there in a big, you know, wardrobe department, costume department.

• 56:42Speaker 00

  It's one person.

• 56:43Speaker 01

  One person. And Romesh, on the first day, wore this very nice blue jacket. And, um,

• 56:49Speaker 00

  I think you might have even commented on it in a way that almost felt like this is-

• 56:53Speaker 01

  Premeditated.

• 56:53Speaker 00

  Yeah, but it wasn't.

• 56:54Speaker 01

  See, it wasn't. But he wore his lovely jacket on the first episode, the first day, and then, you know, we filmed for a week. And then about six days in, I suddenly went into my room and on a little clothes hanger was Romesh's blue jacket. And I immediately realised that obviously it had gone into the laundry. It was meant to go back to you when some runner had thought, oh no, this is actually Max Fosha's jacket. So I'd put it in my area.

• 57:16Speaker 00

  Because you and I are interchangeable.

• 57:19Speaker 01

  Exactly.

• 57:19Speaker 00

  Looks wise, dress trends wise.

• 57:21Speaker 01

  Um, and so I knew, right, this will be a great bit. I'm going to come out for the elimination wearing Romesh's jacket. Romesh will immediately realise, but I need to make sure I do this without any of the production team seeing this. Because I know they'll see it like, oh no, that's, oh no, Max, just wear something else. Like, this would be-

• 57:37Speaker 00

  We don't think Romesh is going to react well to this.

• 57:40Speaker 01

  Things like that.

• 57:41Speaker 00

  Stuff like that, yeah.

• 57:41Speaker 01

  Yeah. So I then, we had to do loads of drone shots and I did it in just my t-shirt. So I thought, right, I'm going to stuff the jacket.

• 57:48Speaker 00

  You were delaying it as long as possible.

• 57:48Speaker 01

  I was delaying it as long as possible. So I stuffed it under my bed, um, did the drone shots. I'm wearing a completely different outfit. And then we come out and that first reaction is like, hello guys, welcome. And you immediately went, is that my jacket?

• 58:03Speaker 01

  And Phil, the executive producer, and I, he, he had clocked it. I was like, Phil, please, I think this would be a great moment. And then they cut it from the show!

• 58:10Speaker 00

  I didn't know they'd cut it from the show.

• 58:12Speaker 01

  They did cut it from the show.

• 58:13Speaker 00

  Oh, I'm sorry. It was great.

• 58:14Speaker 01

  I stole, and, and then it was great because you're like, you were genuinely confused as to how I'd stolen your jacket.

• 58:20Speaker 00

  I could, to, to, to be hosting a show, obviously I think you lot are, but, you know, I'm the host. Have you had access to anything I own?

• 58:28Speaker 01

  Yeah.

• 58:29Speaker 00

  Horrible.

• 58:29Speaker 01

  You're like, how have you done this? And it was just, it was just completely serendipitous.

• 58:33Speaker 00

  But I thought that was, I thought that was a good example of what is great about you. Because I, I think that you're, we can talk about like, you know, obviously you've got a team and you think about these YouTube things. And, but you have got, I think you've got it, you know? And, and somebody once said to me like, um, when I was coming up as a comedian, they said, there's going to be some element of you that people want to buy into and it's out of your control and you might have it and you might not. And, and it's just the way it is. Do you know what I mean? You, you can be as funny as you like, but if people don't buy into you, whatever. I think you've got that because you, you do stuff like that. And in somebody else's hands, that would have been like a twatty thing to, do you know what I mean? Like, it would have come across as like, it would

• 59:16Speaker 00

  have come across as a bit like, oh, this guy's being a prankster, wanker or whatever. But it was charming. And I think that is part of what makes you so good. I think you've just got this way about you.

• 59:26Speaker 01

  It's very kind.

• 59:27Speaker 00

  That when you're doing these things, actually, you ca, I, I'm not watching that go. I've seen other people do not the same stuff as you, but similar to me, just go, oh, what a tosser. Why have they done that? No, I don't think people feel like that with you. And I don't know whether that's by design or just by who you are, but it's, it's an amazing thing, man. It really is.

• 59:45Speaker 01

  One of the good posh ones, I think.

• 59:46Speaker 00

  Yeah, you're one of the good posh ones.

• 59:49Speaker 01

  That's very kind. Thank you, Romesh.

• 59:50Speaker 00

  Um, right, we're going to play the game, which I'm sure you know, misquoted.

• 59:53Speaker 01

  Yeah.

• 59:59Speaker 00

  It's misquoted. Uh, this is where we've got five quotes. Some of them you said, some of them you didn't.

• 1:00:03Speaker 01

  Yeah.

• 1:00:04Speaker 00

  You've just got to tell me if you didn't or you did. And then hopefully it'll create some content. Okay, so here's your first one. Good luck. How well do you think you'll do at this?

• 1:00:13Speaker 01

  I don't think I'll do very well.

• 1:00:15Speaker 00

  Okay.

• 1:00:15Speaker 01

  Because I think I've said a lot, like I've broadcast my life for the last nine years, so.

• 1:00:20Speaker 00

  Um, here's your first one. I'm often labelled as a posho, but I don't think that's the best description of who I am.

• 1:00:29Speaker 01

  I probably did say that.

• 1:00:32Speaker 00

  You didn't.

• 1:00:33Speaker 01

  Did I not?

• 1:00:33Speaker 00

  You've actually adapted something you said, which you've talked about a little bit. I'm often labelled as a prankster, but I don't think that's the best description of what I do. A prank implies that there is a victim. That's to Living North in 2022.

• 1:00:45Speaker 01

  I was doing the, the big boys.

• 1:00:47Speaker 00

  Yeah. Um, what, how do you describe what you do? I know you talk about loopholes, but if somebody goes, what do you, if somebody didn't know who you were, and they said, what do you do?

• 1:00:56Speaker 01

  I'd say-

• 1:00:57Speaker 00

  At a party, I don't know if you go to those, I've not been to one for over a decade now probably, but-

• 1:01:00Speaker 01

  I'd say I'd go, I'm an artist.

• 1:01:03Speaker 00

  No. Then they'd walk away immediately.

• 1:01:05Speaker 01

  No, I would say, um, it depends who I, who I'm talking to. If they're over the age of 40, I'll say I'm a comedian.

• 1:01:13Speaker 00

  Right.

• 1:01:14Speaker 01

  And then if they're under, I'll say I'm a, I'm a YouTuber. And then they say, oh, what kind of YouTube videos do you make? And then I'll say, I, I, I find loopholes in things.

• 1:01:23Speaker 00

  Okay. I think that's good. Um, all right, here's your next one. So that you, you didn't score.

• 1:01:27Speaker 01

  Didn't say that.

• 1:01:28Speaker 00

  No. Um, I always think it's a bit like Freshers Week, because everybody's snogging each other who shouldn't be snogging each other.

• 1:01:35Speaker 01

  Did I, I think I'm talking about the Edinburgh Fringe and I think I did say that.

• 1:01:38Speaker 00

  Tattler 2026.

• 1:01:40Speaker 01

  Oh, God.

• 1:01:41Speaker 00

  So what's, what's going on with your Edinburgh Fringe, Max? Because you've got a girlfriend, haven't you?

• 1:01:45Speaker 01

  I do. I'm just, I'm purely, I'm pu, I'm purely survey. I am, I am just-

• 1:01:50Speaker 00

  You're a voyeur.

• 1:01:51Speaker 01

  I'm a voyeur. I'm a voyeur.

• 1:01:52Speaker 00

  Yeah.

• 1:01:53Speaker 01

  I've got my peak pole set up in Underbelly.

• 1:01:55Speaker 00

  Sure.

• 1:01:55Speaker 01

  It's great.

• 1:01:56Speaker 00

  In the filthy underbelly, you'll find Max Fosha.

• 1:01:59Speaker 01

  Underbelly.

• 1:02:00Speaker 00

  Looking through.

• 1:02:01Speaker 01

  Underbelly's a neighbour of a series of venues. It's not the dark underbelly of Edinburgh. That's slightly different.

• 1:02:07Speaker 00

  It does have a dark underbelly.

• 1:02:08Speaker 01

  It does. I did say that.

• 1:02:10Speaker 00

  Yeah, it's a bit, Freshers Week is a bit like that. Uh, no, sorry, not Freshers Week is a bit like that. My Freshers Week wasn't like that. I'd be sat on my own trying to find a friend. What A-levels did you do? Um, but the fringe is wild, isn't it?

• 1:02:23Speaker 01

  It's wild. And what happens is, is that like you, you get in a group chat with the people that you see every single day and you are on top of each other, sometimes snogging them. And then on the first of September, you leave Edinburgh and you never talk on that group chat ever again.

• 1:02:35Speaker 00

  Yeah. It is, um, like how, how into the Edinburgh Fringe, that side of the fringe do you get?

• 1:02:41Speaker 01

  I did.

• 1:02:42Speaker 00

  I don't, I'm not talking about snogging people. I'm talking about like, it just gets a bit debauched, isn't it?

• 1:02:46Speaker 01

  It gets very debauched, but it then becomes very, it gets quite toxic. Because then what you're, especially around the time of like finding out the awards and nominees and things like that. Because what happens is people then try to win the fringe, which, which I don't think is ever good for anybody. Um, and I think that's when it starts to, to slightly descend into, into chaos. But I did, I've done two runs and I've loved both of them equally. It's a wonderful place. It is a bit like Freshers Week. How I got chlamydia. That's a joke.

• 1:03:16Speaker 00

  Yeah. Well done for clearing that up. The chlamydia, I mean. Uh, here's your next one. Whenever I'm with my mum and someone approaches us, she tries to shield me.

• 1:03:25Speaker 01

  I'd never have said that.

• 1:03:31Speaker 01

  If I've said that, that is, that is lies.

• 1:03:35Speaker 00

  Here's a real quote. Whenever I'm with my mum, every single time someone says hello, even if I take a picture with them, she'll then go, are they friends from school?

• 1:03:42Speaker 01

  Yeah.

• 1:03:42Speaker 00

  And I'm like, no, mum, they watch the videos. That was in your Tattler interview. So does she just not believe that you're famous?

• 1:03:49Speaker 01

  She just, I think she just slightly forgets. Um, like my dad turned up to the biggest show of my life at the Apollo and he'd see games in my dressing room. Max, are people outside? It's like, no. What do you think I did? Just rented the room?

• 1:04:01Speaker 00

  Yeah.

• 1:04:02Speaker 01

  Um, so it's, but they, they, it's very cliche to say they don't understand. They do understand. But I think it, it reminds them whenever they see the real life connotations of what's happened.

• 1:04:14Speaker 00

  What do they think about what you do? Because I can't, there's no way in a minute-

• 1:04:17Speaker 01

  They're baffled. They are absolutely baffled. And the hardest thing I ever do is whenever I'm lunch with mum and they're with a friend of theirs and they then start explaining what I do. That is torture.

• 1:04:27Speaker 00

  No, it's loopholes. It's, he finds loopholes.

• 1:04:30Speaker 01

  You're like, you did something with a, you did, you did, you did that thing where you became very poor for seven minutes.

• 1:04:35Speaker 00

  For an experiment, he went to Luton.

• 1:04:37Speaker 01

  Yeah.

• 1:04:41Speaker 00

  Was there a point where they thought it was like a phase and they were like, oh, this will pass?

• 1:04:44Speaker 01

  But then I stopped asking them for money. And they were like.

• 1:04:47Speaker 00

  That's when it gets good.

• 1:04:49Speaker 01

  They were like, ah, no, this is good. So it was at university and they're like, oh, you know, I wasn't like, oh, can you help me with this? And I'm like, oh, fine, crack on. It's not porn, is it? No, great.

• 1:05:02Speaker 00

  It could be, it's hooky.

• 1:05:03Speaker 01

  It is hooky.

• 1:05:04Speaker 00

  Yeah.

• 1:05:04Speaker 01

  Yeah, it leans slightly to the left.

• 1:05:06Speaker 00

  People are into you. Are they super into you? Like, do they?

• 1:05:08Speaker 01

  No, and that's what I'm so grateful for. People do not give a shit about my life. They just care about like what big stunt I'm doing. So I can live my life like my, no one is interested in like my, my, my personal life or, you know, who I'm seeing.

• 1:05:23Speaker 00

  So is that, and are you, do you deliberately try and hide that side?

• 1:05:28Speaker 01

  No, no, don't try and hide it.

• 1:05:29Speaker 00

  But it's just not part of what you know.

• 1:05:29Speaker 01

  It's not part of the, the, the, the offering that I'm, that I'm giving.

• 1:05:34Speaker 00

  I get you. Um, okay. Well done. Uh, here's your next one. My unpopular opinion is that I think Pizza Express is the best restaurant in the world.

• 1:05:41Speaker 01

  I did say that.

• 1:05:42Speaker 00

  You did say it. Oxford Student 2024.

• 1:05:45Speaker 01

  Yeah, I think I was just trying to be just.

• 1:05:48Speaker 00

  Relatable?

• 1:05:51Speaker 01

  After the Prince Andrew stuff.

• 1:05:53Speaker 00

  To Oxford Student.

• 1:05:53Speaker 01

  Yeah, after the Prince Andrew stuff, I just thought, yeah, I'd really get in that Pizza Express PR.

• 1:05:58Speaker 00

  Yeah.

• 1:05:58Speaker 01

  Um, no, I just think I was just trying to be controversial, but that shows the lengths of what I'll say to be controversial. Um, and I've done lots of food podcasts now and they've been like, so you said that pizza, I think it's a great pizza. I think it's, I think it's fantastic.

• 1:06:13Speaker 00

  Well, I'm a bit worried about Pizza Express.

• 1:06:17Speaker 01

  Why?

• 1:06:17Speaker 00

  Well, because I think, I mean, they're struggling, aren't they? Pizza Express, like Pizza Express is sort of, the one in Crawley's closed down now. Right?

• 1:06:26Speaker 01

  That's, that's.

• 1:06:26Speaker 00

  That's not the litmus test for when, how well a company's doing. But Pizza Express used to be, like it used to, used to go in there and it felt a little bit fancy.

• 1:06:36Speaker 01

  Yeah, yeah, yeah.

• 1:06:37Speaker 00

  And now it's not the same experience.

• 1:06:40Speaker 01

  No, and I don't, I don't think it helps that they have the same uniform as Foot Locker.

• 1:06:44Speaker 00

  No, no, you're right.

• 1:06:46Speaker 01

  Although horizontal, vertical, there is, there is a slight difference.

• 1:06:48Speaker 00

  I also think if you're going to make the kitchen open view.

• 1:06:52Speaker 01

  Yeah.

• 1:06:53Speaker 00

  Have the staff look a little bit more enthusiastic.

• 1:06:56Speaker 01

  Or add some drama in there. If you know your local Pizza Express once a night, the chef will shout at someone, you're going.

• 1:07:03Speaker 00

  Yeah. I don't want to see somebody individually positioning doughballs.

• 1:07:07Speaker 01

  They did it very performative, yeah, though.

• 1:07:11Speaker 00

  I don't need to see that. Brace the screen. Do you? It's not adding anything to my experience.

• 1:07:17Speaker 01

  Down.

• 1:07:18Speaker 00

  I don't want to see, I don't want to see this.

• 1:07:20Speaker 01

  No.

• 1:07:20Speaker 00

  Smile or fuck off. Doughballer.

• 1:07:25Speaker 01

  What'd you call me?

• 1:07:28Speaker 01

  There you go, one all.

• 1:07:30Speaker 00

  I'm not even holding a doughball, so like. Uh, okay. Um, here's your final one. You've done very well on this.

• 1:07:36Speaker 01

  Oh, thank you.

• 1:07:37Speaker 00

  We've all shat ourselves at some point.

• 1:07:41Speaker 01

  Is this your quote or my quote? Um, I think, I mean, it's some, it's a, it's a, I can't remember saying it, but it's a, it's a, um, something I stand behind. So I think I did say it.

• 1:07:50Speaker 00

  You said it on the Saving Grace podcast with J K Barrow.

• 1:07:53Speaker 01

  Nice.

• 1:07:53Speaker 00

  Talking about Mount Kilimanjaro.

• 1:07:55Speaker 01

  I shat myself at Mount Kilimanjaro.

• 1:07:56Speaker 00

  So what happened? I mean, you, I mean, we've got the key headline.

• 1:07:59Speaker 01

  I was a 17 year old boy at Harrow School. What else do you do? You climb up to Kilimanjaro.

• 1:08:03Speaker 00

  Obviously.

• 1:08:03Speaker 01

  Obviously. And it was a five day expedition and I thought, I think five days I could, I could sort that with Imodium for five days.

• 1:08:11Speaker 00

  Just block up.

• 1:08:12Speaker 01

  Just block up. Um, and, uh, the, the, the dam burst up the, up the summit night.

• 1:08:19Speaker 00

  Where did you go?

• 1:08:20Speaker 01

  In my trousers.

• 1:08:21Speaker 00

  Oh, yeah.

• 1:08:22Speaker 01

  But what happened then, this is, you know, wonderful. I'm trying to make myself, uh, legitimize myself as a, as a genuine person who makes comedic stuff. Um, uh, it was so cold that, uh, the, the poo froze in my pants. So then I had a poo-sicle.

• 1:08:36Speaker 00

  Scratchy.

• 1:08:37Speaker 01

  Scratchy. It was quite scratchy. Um, and it was, it was quite easy.

• 1:08:41Speaker 00

  Just chisel it off.

• 1:08:41Speaker 01

  Well, then just kind of at one point, I, I just had a very, uh, like bare few seconds and I just kind of flipped the inside out. You know how you can, basically if you pull down the bottom of your pants and let go, it kind of turns into a slingshot.

• 1:08:54Speaker 00

  Yeah.

• 1:08:54Speaker 01

  So I kind of crouched down, trousers down.

• 1:08:59Speaker 00

  Catapulted it out.

• 1:08:59Speaker 01

  Catapulted it out.

• 1:09:03Speaker 01

  Is that what you want? Are you happy with the content you've got?

• 1:09:05Speaker 00

  Yeah.

• 1:09:05Speaker 01

  Yeah.

• 1:09:06Speaker 00

  I think, um, viral.

• 1:09:08Speaker 01

  I pooed myself on Mount Kilimanjaro.

• 1:09:11Speaker 00

  Um, that's a possible title.

• 1:09:12Speaker 01

  There you go. I think Grace has already done that one.

• 1:09:15Speaker 00

  Well done for misquoted. You did really, really well.

• 1:09:18Speaker 01

  Thank you.

• 1:09:20Speaker 00

  Um, before we finish, I just want to ask you a little bit about your comedy career.

• 1:09:24Speaker 01

  Yeah.

• 1:09:24Speaker 00

  Um, so you are, you are doing, you, you do tour shows basically, don't you?

• 1:09:30Speaker 01

  So I did a big show called Loophole. Um, uh, that was a 72 day tour across the US, Europe and Australia. Um, it killed me just in terms of like, you'll go to, to make tours as profitable as possible, they'll, they'll schedule the shows back to back in consecutive nights and make sure that you're not spending extra money on hotels. So I did, I think it was 35 shows across the US and Europe. But 35 shows in 32 days. So there's a couple of matinees in there. And every single morning I got the 5am flight to the next city. I landed, went to the venue, did tech, had dinner, did show, go to bed, 5am flight. Did that for 32 days in a row.

• 1:10:08Speaker 00

  Did that not drive you insane?

• 1:10:09Speaker 01

  It was horrific.

• 1:10:10Speaker 00

  Yeah.

• 1:10:10Speaker 01

  Um, and I remember kind of looking around being like, oh, it's not that glam though, is it? It's cool.

• 1:10:19Speaker 00

  That is, I mean, that is a grim schedule.

• 1:10:21Speaker 01

  It was pretty grim. Um, and I would meet up with tour managers who were local to that area. So I would often like, when the Europe one, luckily, I mean, I had some incredible, um, uh, tour managers, some of whom there was, some of the, they, they had managed, tour managed Queen, Prince, Alicia, like the biggest names. I remember one of them spoke to me, they're just before, they're like, we should have a great briefing call with you. Um, when we're in the States, um, close protection, um, is it needed? And also do we need to organise any long, long gun security? Basically AKs, like.

• 1:10:51Speaker 00

  Nice.

• 1:10:52Speaker 01

  I was like, you are going to be so disappointed when we do meet. And I was like, genuinely no security is needed. And she's like, really? I got there and she's like, oh no, now I get it. Because, you know, the, the demographic was kind of, you know, the family were coming.

• 1:11:07Speaker 00

  Yeah.

• 1:11:08Speaker 01

  Um, and we didn't quite sell as well in America as we would have potentially liked. Uh, you know, shout out to the 92 people that came in Fort Lauderdale to the 1,200 seater theatre that we booked out.

• 1:11:18Speaker 00

  That's, that's the best ratio of seats to audience, I think, to really rock the room.

• 1:11:21Speaker 01

  To really rock the room. Um, so, and to, to speak candidly, the amount of money I made was the same as making two YouTube videos.

• 1:11:32Speaker 01

  So I think that I love doing live shows. There is, I mean, I had some, I did Dublin, I did the Olympia Theatre, which is just one of the best venues I've ever done. It was unbelievably fun. So you get, getting that feeling is just so powerful. But I've now, I'm kind of looking and working on a new show at the moment, which is actually part of my exclusive. Not that I'm announcing the show, but it's actually a bit in it, um, which I probably shouldn't be saying, but I don't care. Um, I love to do another show, but just kind of like, let's strip back the amount of shows. You still get that experience.

• 1:12:03Speaker 00

  Yeah, I think, I think you need to have fun on tour as well. Like, you know, you know, I think if you, part of it is, the problem is if you, and I've done that in the past as well, where you've packed a schedule. Thing is you go, I've, I've really, it's been my dream to do this and now I'm shitting on it. I'm making it too brutal.

• 1:12:17Speaker 01

  Yeah.

• 1:12:18Speaker 00

  Um, right, Max, we, as you know, we like to end the podcast on a big moment.

• 1:12:22Speaker 01

  Yeah.

• 1:12:23Speaker 00

  And you've said to me that you've got an exclusive for us.

• 1:12:26Speaker 01

  I do. Now, this, this exclusive comes with caveats. Number one, do you have a big audience in the manosphere?

• 1:12:33Speaker 00

  I don't believe so, no.

• 1:12:34Speaker 01

  Okay, right. Then the, you know, they're not, the red pillars aren't.

• 1:12:37Speaker 00

  No, I mean, I called Andrew Tate a [bleep] recently.

• 1:12:39Speaker 01

  Fine. Number two, I would request that you don't use this bit as a clip. You can use it in the podcast, absolutely.

• 1:12:49Speaker 00

  Fine.

• 1:12:50Speaker 01

  But not as a clip. And I'll, and I'll tell you for why. And number three, this goes out to any broad, um, like newspapers watching, The Sun, The Daily Mail, for the.

• 1:13:00Speaker 00

  Only your favourites.

• 1:13:02Speaker 01

  Oh, my favourites and my friends. Uh, for the integrity of the bit, could you, this might be very present for me. Could you not post about what I'm about to say? I'm very happy at being the ether, but when I explain what it is, I don't want too many people to know about it.

• 1:13:17Speaker 00

  Yeah. And, and listen, what I know from my dealings with The Sun and The Daily Mail, they always follow those instructions.

• 1:13:23Speaker 01

  They always listen.

• 1:13:23Speaker 00

  So I think it'd be fine.

• 1:13:24Speaker 01

  So guys, you know, you could do the right thing. You could do.

• 1:13:28Speaker 00

  Okay.

• 1:13:28Speaker 01

  Which, you know, so this is my excuse. I've brought something with me.

• 1:13:32Speaker 00

  Okay.

• 1:13:33Speaker 01

  Hold on, I'll just go get it.

• 1:13:38Speaker 00

  I'm quite excited.

• 1:13:39Speaker 01

  This is very exciting.

• 1:13:45Speaker 01

  So for the last six months, I have been making a company. And this is for a bit that I might do in a stand-up show. I'm not sure about it yet. It's still ongoing.

• 1:13:57Speaker 00

  So for the last six months, you've worked on something you might use in a stand-up show?

• 1:13:59Speaker 01

  Yeah.

• 1:13:59Speaker 00

  Cool.

• 1:14:00Speaker 01

  I have invented a protein powder company called Men's True Nation. Right? Now, what we're trying to do is the bit would be, I tricked the manosphere into promoting women's rights. So we have invented this company called Men's True Nation, which is just menstruation.

• 1:14:22Speaker 00

  Yeah.

• 1:14:23Speaker 01

  Uh, the tagline is for every day, not just once a month. And we have been sending this to individuals within the kind of the red pill world.

• 1:14:34Speaker 00

  Yeah.

• 1:14:35Speaker 01

  Getting them to promote it on their Instagram.

• 1:14:39Speaker 00

  And has it worked?

• 1:14:41Speaker 01

  It is currently in the process of working. Now, I want you, there's, there's, there's lots of little Easter eggs in here that like, if you read this, um, you, you then, um, you know, realise that what it is, but just open up the lid and have a look inside. Obviously protein powder comes with some sort of, um, scoop. So for our scoop.

• 1:15:11Speaker 01

  Hang on. Oh, wow.

• 1:15:18Speaker 01

  The scoop for the Men's True Nation Protein Powder is a moon cup.

• 1:15:26Speaker 01

  So we're currently in the process of sending this out. Some of them have already received it. We're waiting on the videos.

• 1:15:32Speaker 00

  Is, is this a real protein powder?

• 1:15:34Speaker 01

  So that is a real protein powder. That is just a, um, one you can get in Holland Barrett that will take off all the, all the stickers off. So I'm just back, I'm banking on that the divide of social media is so strong that I don't think those that have been sent this will have this come up on their social media. Um, so I don't know whether it's going to work. It might be a video, the whole process, we've done this. It might be a, like, a nice, like 20 minute, like a setup, um, for a stand, a segment, sorry, for a stand-up bit. Um, but we shall see. So.

• 1:16:04Speaker 00

  Mate, that's, that's up there as one of the best exclusives we've ever had on the podcast.

• 1:16:08Speaker 01

  Thank you.

• 1:16:09Speaker 00

  Thank you so much. Please, can you give it up for Max Fosh? Thank you so much for watching and listening to this episode. Before you go, if you've enjoyed this episode and you've not subscribed, that's a bold decision, crazy behaviour. Follow and subscribe to the Romesh Wang and Ethan Show wherever you listen. It helps me really, like, really helps me. It helps the team and it costs you absolutely nothing. We drop episodes every Monday and Thursday. Mondays, I'm joined by great guests. Thursdays, my mum Shanti joins me to answer your questions and family dilemmas. I'll see you Thursday with mum who, let's face it, is who you're actually here for. If you've got a problem you want to solve or a story you want to share,

• 1:16:47Speaker 00

  send it to [email protected], voice note or text us on 07731 623355. We can't promise good advice, but you might end up on the show. See you soon.

• 1:17:02Speaker 00

  Coca-Cola. For the big, for the small, the short and the tall. Peacemakers, risk takers. For the optimists, pessimists. For long distance love. For introverts and extroverts. The thinkers and the doers. For old friends and new. Coca-Cola for everyone. Pick up some Coca-Cola at a store near you. Hey, Bo's here. On your next track, listen for the decisions. Distortion on the bass, the vocal right up front. Every choice deliberate. With Bo's, you'll hear it all. Your music deserves Bo's.