
Written by a model from the transcript; not yet reviewed.
In this episode of The Happiness Lab, host Dr. Laurie Santos explores why people consistently hesitate to ask for help or favors, and argues that we should be bothering others more often because doing so actually increases happiness for both parties. Featuring behavioral science researcher Nick Epley and entrepreneur Jia Jiang, the episode examines how human minds miscalculate rejection risk and overestimate how much of a burden a simple request creates. Jiang shares his personal transformation through "rejection therapy," detailing how asking strangers for extreme favors like $100 or custom Olympic-ring donuts revealed that people are far kinder and more willing to help than expected. Listeners will learn practical strategies to overcome fear of rejection, harness the psychological benefits of vulnerability, and build deeper social connections by giving friends and strangers opportunities to perform acts of kindness.
The episode opens with host Laurie Santos introducing the show and a series of sponsor messages before transitioning to the main content.
Laurie announces the final Happiness Hot Take, arguing that bothering people more often can benefit both parties.
Laurie recounts a childhood classroom anecdote that illustrates how fear of rejection can hinder asking for support.
Social‑connection expert Nick Epley explains his studies showing that people are more willing to help than we expect.
Entrepreneur Ja Zhang describes his 100‑day challenge of asking strangers for increasingly difficult favors to confront rejection fear.
Laurie and Ja discuss practical strategies for easing the anxiety of asking for help and building stronger relationships.
First-Grade Compliment Rejectionstory
Jia Jiang recalls a painful childhood memory from a classroom in Beijing where three children were left standing unchosen during a compliment exercise, planting an early seed of fear around rejection.
Exaggerated Rejection Fearsinsight
Nick Epley explains that research shows our fears of asking for help are systematically miscalibrated and exaggerated, leading us to underestimate positive responses.
Polaroid Camera Experiment Datadata
An experiment using vintage Polaroid cameras revealed that subjects overestimated how inconvenienced strangers would feel by six times.
Borrowing Money From Strangerstory
On day one of his 100 days of rejection, Jia Jiang nervously asked a mall security guard to borrow $100, only to discover the guard was polite and simply asked why.
Custom Olympic Ring Donutsstory
Jia Jiang asked a Krispy Kreme employee to make custom doughnuts shaped like the Olympic rings, and she not only fulfilled the bizarre request for free, but went viral.
After analyzing Jia Jiang's extreme YouTube videos, Nick Epley found that people actually accommodated his crazy requests a little over 50 percent of the time.
The Beautiful Mess Effectinsight
Psychologists have found that showing vulnerability and seeking help actually makes people like us more, contradicting the fear of appearing needy.
Most of us hate asking for favors. We worry about being a burden, coming across as needy, or facing rejection for asking too much. But what if our fear of bothering people is stopping us, and the people around us, from becoming happier? Dr. Laurie explores why our instincts about asking for help are usually wrong. She speaks with psychologist Nicholas Epley https://www.nicholasepley.com/ about why asking others for help can actually make them like us more. And author and entrepreneur Jia Jiang https://www.jiajiang.com/ shares how 100 days of asking for outlandish favors totally transformed his life. Experts Mentioned: Nicholas Epley https://www.nicholasepley.com/, Professor of Behavioral Science at the University of Chicago Booth School of Business Jia Jiang https://www.jiajiang.com/, author, entrepreneur, and expert in “rejection therapy” Resources Mentioned: Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X, by Jia Jiang (2015) “What I Learned from 100 Days of Rejection https://www.ted.com/talks/jia_jiang_what_i_learned_from_100_days_of_rejection,” by Jia Jiang (TED, 2016) “100 Days of Rejection Therapy https://www.youtube.com/playlist?list=PLamouX6QxWIuTHuaArIOzdorWoYaF6cU5,” by Jia Jiang (YouTube series, 2013) RejectionTherapy.com http://rejectiontherapy.com/ “Surprisingly Happy to Have Helped: Underestimating Prosociality Creates a Misplaced Barrier to Asking for Help https://pubmed.ncbi.nlm.nih.gov/36067802/,” by Xuan Zhao and Nicholas Epley (Psychological Science, 2022) “Beautiful mess effect: Self–other differences in evaluation of showing vulnerability https://psycnet.apa.org/record/2018-34832-002,” by Anna Bruk, Sabine Scholl, and Herbert Bless (Journal of Personality and Social Psychology, 2018) Related Episodes: “Treating the Pain of a Broken Heart https://www.pushkin.fm/podcasts/the-happiness-lab-with-dr-laurie-santos/treating-the-pain-of-a-broken-heart” “Forget Small Talk: Go Deep Instead https://www.pushkin.fm/podcasts/the-happiness-lab-with-dr-laurie-santos/forget-small-talk-go-deep-instead” “The Surprising Case for Oversharing https://www.pushkin.fm/podcasts/the-happiness-lab-with-dr-laurie-santos/the-surprising-case-for-oversharing” See omnystudio.com/listener https://omnystudio.com/listener for privacy information.
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