
Written by a model from the transcript; not yet reviewed.
This episode of The Generalist features an in-depth conversation with Scott Morton, founder and CEO of Revel and former SpaceX veteran, discussing the hardware renaissance and the evolution of industrial control software. Morton explains how the software used to operate complex machinery like nuclear reactors and rocket test stands had remained stagnant since the 1980s, prompting him to start Revel after spending a decade at SpaceX. Throughout the episode, he details the lessons learned from Elon Musk, including the power of making massive bets on teams and tackling seemingly impossible engineering feats like the Starship catch tower. Finally, Morton shares how Revel developed its own programming language and why combining hardware specialization with modern developer tools allows the startup to thrive amid a software investment chill.
The episode opens with the host introducing the show and welcoming the guest, Scott Morton, founder of Revel.
Scott explains Revel’s software platform for controlling hardware systems and its rapid growth and valuation.
Discussion of historical stagnation in industrial control software and how Revel aims to modernize it.
Scott recounts how Musk’s willingness to make massive bets and foster high‑risk, high‑reward projects shaped his approach at Revel.
Overview of Revel’s strategy for handling diverse testing scales, from benchtop to large‑scale industrial facilities, and its competitive advantage.
Exploration of Revel’s decision to create its own language to better serve hardware control needs and improve developer experience.
Scott shares his early tinkering background, college experiences, and transition into software engineering at SpaceX and Revel.
Comparison of Elon Musk’s management style with Scott’s own leadership approach, emphasizing transparency, high standards, and a tight engineering culture.
Discussion of how Revel’s platform has been adopted by clients like Impulse Space and Radiant Nuclear, and the importance of proving long‑term viability to large enterprises.
Scott explains how Revel can deploy systems in a day, sometimes even in a few hours, and the surprise at the speed of implementation.
Scott identifies hiring as the primary obstacle to scaling Revel, emphasizing the need to maintain a high hiring bar.
Exploration of how AI is being used to generate safe, performant code for control systems, and Revel’s platform enabling this.
Betting Big on Teamsinsight
The guest explains how Elon Musk's willingness to make massive bets on his engineering team, such as building the Starship catch tower before the vehicle had ever re-flown, drove SpaceX's rapid success.
Industrial control software has seen virtually no material improvement since the 1980s and 1990s because software engineering talent migrated almost exclusively to internet technologies.
The Hard Reality of In-House Toolsstory
Building complex control software in-house at SpaceX was extremely difficult and took years, motivating the guest to leave and build a universal platform for other cutting-edge hardware companies.
Creating a Custom Programming Languagestrategy
Revel made a massive bet by developing its own programming language utilizing LLVM as a backend, creating a performant, accessible, and runtime-safe tool specifically for hardware control.
Eliminating Communication Bottlenecksinsight
Writing rocket propellant load sequences used to require six months of tedious iteration between hardware and software engineers, whereas Revel's platform allows hardware engineers to write the code themselves in an hour.
Despite the immense complexity of controlling hardware systems with up to hundreds of thousands of telemetry channels, Revel is able to fully deploy its system for customers in a single day.
“One of the biggest keys to SpaceX's success is just that Elon is willing to make massive bets on his team.”
“We have a full CI system. So what that is, is like a bunch of hardware that we control is in a lab.”
“I think the product has to be awesome. Has to do exactly what we say it will do.”
“We essentially can deploy our system in one day.”
“And I think generally, like you kind of know it when you see it, our process is, I think, quite good at this point.”
“And we need to replicate that at Revel.”
“I think something very exciting that we're seeing is I think a lot of companies are trying to add AI into their product”
“I think it really helps me put things into perspective.”
Scott Morton https://www.linkedin.com/in/scott-morton-68334a15 is the founder and CEO of Revel https://www.revel.io, a software platform for testing and controlling complex hardware systems. Before founding the company in 2024, Scott spent nearly a decade at SpaceX building control software for Falcon 9 and Starship. That experience helped him recognize a broader problem: while rockets, nuclear systems, supersonic aircraft, and other advanced machines have grown increasingly sophisticated, the software used to test and control them is often fragmented and decades old. Revel was created to close that gap. The company has raised $180 million, was reportedly valued at just over $1 billion, and counts Impulse Space and Radiant Nuclear among its customers. Its platform scales from small benchtop tests to industrial systems with hundreds of thousands of telemetry channels. Revel has also created its own programming language, RevelCode, designed to combine performance and accessibility with the runtime safety required for high-stakes physical systems. In our conversation, we explore: How AI can accelerate high-consequence software teams without replacing rigorous testing and reviewWhy hardware test and industrial-control software still relies on tools created in the 1980s and 1990sWhat Scott took from Elon Musk about betting on teams before you know the answersWhy Revel created its own programming languageThe “runtime safe” philosophy: what it means and why it mattersRevel’s one-to-many model and the hardware frontiers it’s touchingThe strategic case behind Revel’s $150 million Series BHow Revel’s edge showed up in an industrial-control bake-offHow Scott hopes to preserve Revel’s engineering culture as it scales toward 500 peopleRevel’s long-term mission – and what it means for the hardware renaissance— Timestamps (00:00) Intro (02:04) Why no one will vibe-code a nuclear reactor (04:15) Revel’s engineering edge (05:27) What Revel actually does (06:34) Why industrial software has stagnated (07:52) Why previous startups couldn’t crack it (10:26) The limits of building control software in-house at SpaceX (15:20) Lessons from nearly a decade at SpaceX (20:22) Why Revel built RevelCode (24:46) Will Revel open-source the language? (25:25) Scott’s early projects and builder mentality (32:28) Where his drive comes from (33:50) What Scott took from Elon – and what he chose to leave behind (36:02) Scott’s standards as CEO (38:56) Scaling from small tests to industrial systems (43:40) Deploying Revel and the hiring bottleneck (45:23) How Revel finds and assesses talent (46:21) Emerging frontiers in hardware (49:36) Revel’s unusually smooth trajectory (51:05) How AI fits into Revel’s platform (52:42) Revel’s long-term vision (54:18) Final meditations — Follow Scott Morton LinkedIn: https://www.linkedin.com/in/scott-morton-68334a15 X: https://x.com/scottgmorton — Resources and episode mentions: https://www.generalist.com/p/an-ex-spacex-engineer-on-elon-musk — Production and marketing by penname.co https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].
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