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UFC Champ Alex Volkanovski on Retirement, His Next Fight & Life Outside the Ring

Straight Talk with Mark Bouris

1h 0m
Transcript

Original podcast

Summary

Written by a model from the transcript; not yet reviewed.

Mark Bouris interviews UFC champion Alex Volkanovski at Freestyle MMA in North Wollongong to discuss his transition from a pure fighter mindset to building a diverse business empire. They examine how Volkanovski navigated identity crises between fight camps, leading to a period of self-reflection, business ventures like the Cooking with Volk brand, the Engage fight wear line, and CMBT protein bars. Volkanovski details his highly calculated approach to training, diet management with dietitian Jordan Solomon, and anti-wrestling formulas as he prepares for an upcoming title defense at age thirty-eight.

The conversation highlights the importance of financial security and family motivation over traditional legacy talk. Volkanovski explains how bringing in top training partners and operating his own facility allows him to maintain control over his career without constant travel, while carefully balancing promotional obligations in Los Angeles with deep-camp preparation. The discussion provides listeners with concrete insights into elite athletic longevity, calculated risk management, and smart entrepreneurial expansion outside of professional sports.

  • Athletes must build ventures outside of sports early to avoid losing their sense of purpose when their active career ends. 2:21
  • Deep preparation and structured fighting simulators help ensure that media and promotional obligations do not disrupt training camp progress. 54:36
  • Focusing on specific defenses like anti-wrestling rather than trying to master every technique prevents wasted energy during fight preparation. 37:54

Chapters

  1. 0:00
    Podcast Intro and Host Greeting

    Mark Bouris welcomes listeners and sets the stage for the episode.

  2. 0:44
    Importance of Post-Fighting Identity

    Discussion on why fighters need a plan for life after retirement and how it affects their mental health.

  3. 1:46
    Alex’s Early Brand Awareness

    Alex reflects on early conversations about his brand and the realization that fighters need more than just fighting identity.

  4. 6:25
    Managing the Break Between Camps

    Alex explains how he handled the period between fights, dealing with injuries, mental fatigue, and the decision to take a short‑notice fight.

  5. 7:57
    Transition to Family and Cooking

    Alex talks about using his break to focus on family, cooking with Volk, and building a brand outside the octagon.

  6. 10:00
    Gym Expansion and Community Building

    Overview of the new Freestyle MMA facility, its facilities, and the community it serves.

  7. 16:56
    Coaching and Teaching Philosophy

    Alex shares how coaching others deepens his own understanding of technique and mechanics.

  8. 22:28
    Leveraging Business Ventures

    Alex discusses his involvement with Engage, CMBT Combat, and how he integrates business with fighting.

  9. 27:36
    Product Development and Brand Authenticity

    Details on the development of the Volk protein bar, focus on natural ingredients, and brand positioning.

  10. 32:17
    Nutrition and Fight Preparation

    Insight into Alex’s diet plan, weight‑cutting strategy, and collaboration with nutritionist Jordan Solomon.

  11. 34:58
    Upcoming Fight Strategy vs. Islam Makhachev

    Tactics and mindset for the upcoming fight, including anti‑wrestling approach and psychological preparation.

  12. 38:17
    Analyzing Opponent’s Wrestling Style

    Volkanovski explains how he studies and counters a Daghestani wrestler’s game.

Highlights

  • 2:21

    Finding Brand Identity Outside Fightingstory

    The guest discusses being asked about his brand years ago by the host and having no idea what it meant, contrasting that with his current position of building an empire outside the ring.

  • 5:12

    Struggling With Fighter Identityinsight

    The guest explains how he experienced unease and felt lost during title reigns between camps when he lacked a concrete goal or fight to drive toward.

  • 5:56

    Short Notice Loss and Resetstory

    After taking a short-notice rematch against Islam Makhachev off the couch and getting knocked out, the guest decided to take a proper break to focus on his family and mental reset.

  • 16:08

    Coaching Teaches Finer Mechanicsinsight

    The guest explains that coaching grappling and explaining mechanics to students helps him better articulate the finer details and improves his own execution.

  • 28:00

    Record Protein Bar Salesdata

    The guest shares that his new protein bar released through Seven Elevens recorded the highest weekly sales ever for protein bars in the stores.

  • 33:59

    Precision Dieting With Datastrategy

    Working with a dedicated dietitian utilizing historical data allows the guest to fine-tune his weight cut down to the gram ten weeks out from a fight.

  • 37:34

    The Anti-Wrestling Strategystrategy

    The guest outlines his specific formula for dealing with dominant wrestlers by focusing strictly on stopping takedowns and getting back to the feet rather than trying to out-wrestle them.

  • 46:07

    Accepting the Uncomfortableinsight

    Rather than waiting for training to feel comfortable, the guest trains his mind to accept uncomfortable situations and fatigue in order to solve problems under pressure.

Quotes

  • “I still remember just being a fighter. I remember you asking me on that podcast that you were probably talking about.”
    Unnamed speaker · 1:46
  • “I can find yourself again. And that's why I wanna chat about that and I'm glad I, I can be vocal about that.”
    Unnamed speaker · 11:15
  • “Why try and perfect fifty things when forty, forty of them are gonna be useless to you. Don't waste your time on that.”
    Unnamed speaker · 38:41
  • “They're so worried about the takedown that they forget about the striking.”
    Unnamed speaker · 41:28
  • “Heavyweights, yes. In our divisions, it doesn't happen. So I broke the record of, of winning a title fight at that age, at thirty, over thirty-five.”
    Unnamed speaker · 42:18
  • “I mean, that's why I do everything. That's why.”
    Unnamed speaker · 47:39

About this episode

Alex Volkanovski walked into Mark's studio years ago with no idea what his brand was. Now he's a former UFC featherweight world champion, part-owner of a fight gear company, building a media presence through Cooking with Volk, and defending his belt at 38 — by choice, not necessity. This is a conversation about identity, purpose, and what happens when elite athletes build something that lasts beyond the sport. Volk is as calculated in business as he is in the octagon, and this conversation proves it. For more content like this: Subscribe to the Mentored newsletter here: https://the-mentored-platform-pty-ltd.myklpages.com/l/WWJGc5 Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/ Executive Producer: Samuel Morgan Head of Production: Jonah Mclachlan See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

Transcript

0:00
1:00:06

13,990 words · 2 speakers

Topics

  • UFC
  • Engage
  • Volk
  • Wingdang
  • Thailand
  • fight simulator
  • Auckland
  • MasterChef
  • Freestyle MMA
  • Auckland City Gym

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