UFC Champ Alex Volkanovski on Retirement, His Next Fight & Life Outside the Ring
Straight Talk with Mark Bouris
- 1h 0m
- Transcript
Summary
Written by a model from the transcript; not yet reviewed.
Mark Bouris interviews UFC champion Alex Volkanovski at Freestyle MMA in North Wollongong to discuss his transition from a pure fighter mindset to building a diverse business empire. They examine how Volkanovski navigated identity crises between fight camps, leading to a period of self-reflection, business ventures like the Cooking with Volk brand, the Engage fight wear line, and CMBT protein bars. Volkanovski details his highly calculated approach to training, diet management with dietitian Jordan Solomon, and anti-wrestling formulas as he prepares for an upcoming title defense at age thirty-eight.
The conversation highlights the importance of financial security and family motivation over traditional legacy talk. Volkanovski explains how bringing in top training partners and operating his own facility allows him to maintain control over his career without constant travel, while carefully balancing promotional obligations in Los Angeles with deep-camp preparation. The discussion provides listeners with concrete insights into elite athletic longevity, calculated risk management, and smart entrepreneurial expansion outside of professional sports.
- Athletes must build ventures outside of sports early to avoid losing their sense of purpose when their active career ends. 2:21
- Deep preparation and structured fighting simulators help ensure that media and promotional obligations do not disrupt training camp progress. 54:36
- Focusing on specific defenses like anti-wrestling rather than trying to master every technique prevents wasted energy during fight preparation. 37:54
Chapters
- 0:00Podcast Intro and Host Greeting
Mark Bouris welcomes listeners and sets the stage for the episode.
- 0:44Importance of Post-Fighting Identity
Discussion on why fighters need a plan for life after retirement and how it affects their mental health.
- 1:46Alex’s Early Brand Awareness
Alex reflects on early conversations about his brand and the realization that fighters need more than just fighting identity.
- 6:25Managing the Break Between Camps
Alex explains how he handled the period between fights, dealing with injuries, mental fatigue, and the decision to take a short‑notice fight.
- 7:57Transition to Family and Cooking
Alex talks about using his break to focus on family, cooking with Volk, and building a brand outside the octagon.
- 10:00Gym Expansion and Community Building
Overview of the new Freestyle MMA facility, its facilities, and the community it serves.
- 16:56Coaching and Teaching Philosophy
Alex shares how coaching others deepens his own understanding of technique and mechanics.
- 22:28Leveraging Business Ventures
Alex discusses his involvement with Engage, CMBT Combat, and how he integrates business with fighting.
- 27:36Product Development and Brand Authenticity
Details on the development of the Volk protein bar, focus on natural ingredients, and brand positioning.
- 32:17Nutrition and Fight Preparation
Insight into Alex’s diet plan, weight‑cutting strategy, and collaboration with nutritionist Jordan Solomon.
- 34:58Upcoming Fight Strategy vs. Islam Makhachev
Tactics and mindset for the upcoming fight, including anti‑wrestling approach and psychological preparation.
- 38:17Analyzing Opponent’s Wrestling Style
Volkanovski explains how he studies and counters a Daghestani wrestler’s game.
Highlights
- 2:21
Finding Brand Identity Outside Fightingstory
The guest discusses being asked about his brand years ago by the host and having no idea what it meant, contrasting that with his current position of building an empire outside the ring.
- 5:12
Struggling With Fighter Identityinsight
The guest explains how he experienced unease and felt lost during title reigns between camps when he lacked a concrete goal or fight to drive toward.
- 5:56
Short Notice Loss and Resetstory
After taking a short-notice rematch against Islam Makhachev off the couch and getting knocked out, the guest decided to take a proper break to focus on his family and mental reset.
- 16:08
Coaching Teaches Finer Mechanicsinsight
The guest explains that coaching grappling and explaining mechanics to students helps him better articulate the finer details and improves his own execution.
- 28:00
The guest shares that his new protein bar released through Seven Elevens recorded the highest weekly sales ever for protein bars in the stores.
- 33:59
Precision Dieting With Datastrategy
Working with a dedicated dietitian utilizing historical data allows the guest to fine-tune his weight cut down to the gram ten weeks out from a fight.
- 37:34
The Anti-Wrestling Strategystrategy
The guest outlines his specific formula for dealing with dominant wrestlers by focusing strictly on stopping takedowns and getting back to the feet rather than trying to out-wrestle them.
- 46:07
Accepting the Uncomfortableinsight
Rather than waiting for training to feel comfortable, the guest trains his mind to accept uncomfortable situations and fatigue in order to solve problems under pressure.
Quotes
“I still remember just being a fighter. I remember you asking me on that podcast that you were probably talking about.”
Unnamed speaker · 1:46 “I can find yourself again. And that's why I wanna chat about that and I'm glad I, I can be vocal about that.”
Unnamed speaker · 11:15 “Why try and perfect fifty things when forty, forty of them are gonna be useless to you. Don't waste your time on that.”
Unnamed speaker · 38:41 “They're so worried about the takedown that they forget about the striking.”
Unnamed speaker · 41:28 “Heavyweights, yes. In our divisions, it doesn't happen. So I broke the record of, of winning a title fight at that age, at thirty, over thirty-five.”
Unnamed speaker · 42:18 “I mean, that's why I do everything. That's why.”
Unnamed speaker · 47:39
About this episode
Alex Volkanovski walked into Mark's studio years ago with no idea what his brand was. Now he's a former UFC featherweight world champion, part-owner of a fight gear company, building a media presence through Cooking with Volk, and defending his belt at 38 — by choice, not necessity. This is a conversation about identity, purpose, and what happens when elite athletes build something that lasts beyond the sport. Volk is as calculated in business as he is in the octagon, and this conversation proves it. For more content like this: Subscribe to the Mentored newsletter here: https://the-mentored-platform-pty-ltd.myklpages.com/l/WWJGc5 Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/ Executive Producer: Samuel Morgan Head of Production: Jonah Mclachlan See omnystudio.com/listener https://omnystudio.com/listener for privacy information.
Transcript
13,990 words · 2 speakers
Topics
- UFC
- Engage
- Volk
- Wingdang
- Thailand
- fight simulator
- Auckland
- MasterChef
- Freestyle MMA
- Auckland City Gym
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