The Secret To Success & Creating Change In The World w/ Rick Caruso EP 1330

Rick Caruso is a renowned business innovator, dedicated civic leader and actively involved philanthropist. As its founder and Chief Executive Officer, he has developed Caruso® to be one of the largest and most admired privately held real estate companies in the United States. Rick is a candidate for Mayor of Los Angeles where he plans to apply his leadership skills to clean up the city he loves. In this episode you will learn,The invaluable lessons you can take away from prior mistakes. What route you should be taking when faced with a situation. Rick’s keys to creating fulfilling and healthy relationships. Why you should always be listening to your inner voice. For more, go to lewishowes.com/1330Jaspreet Singh’s 6-Step Formula To Create Wealth https://link.chtbl.com/1327-podAlex Hormorzi On How Your Beliefs Are Keeping You From Being A Millionaire https://link.chtbl.com/1324-podKendra Scott On How To Build A Billion Dollar Empire https://link.chtbl.com/1318-pod Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  Our minds catch what's real and there's psychic income, for lack of a better word, when your eye catches what's real and gives you pleasure. What you smell, what you see, what you touch, right? And the more real it is, the more...

• 0:16Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:41Lewis Howes?

  Did you ever dream that it would be this big? That the business would be this big, the impact and your ability to serve would be as large as it is now?

• 0:51Speaker 00

  No. The short answer is no, but you know, listen, first of all, thank you so much for having me because I'm a big fan of yours. So I really appreciate being here. I gotta tell you, when I started the business, I was a lawyer to start out and I was practicing law and I was doing corporate finance work. And my dream was always to be in some form of real estate. I didn't really know what it was. And even as a small child, I still remember to this day, being with my father, like maybe six years old, and I would tell my dad, I want to build a building like that or I'm going to buy a building like that. It's just wild.

• 1:28Lewis Howes?

  Why real estate?

• 1:29Speaker 00

  I don't know.

• 1:30Lewis Howes?

  Was there someone you saw who owned real estate or was there, did you watch a TV show or?

• 1:35Speaker 00

  Maybe, I don't know. It just sort of what was in my brain, it was my DNA, it was how I was made. And so it was always in the back of my head. And when I was practicing law, I was with a firm that at the time was one of the, I think it was the largest law firm in the United States. I was not a particularly great lawyer, right? And it was not a career that I wanted to have my whole life. Well, what happened was is the law firm literally went out of business.

• 2:04Lewis Howes?

  Okay.

• 2:05Speaker 00

  And the senior partner walked into my office one day. I'd been there for about six years and put a check on my desk. And said, I highly recommend you go downstairs and cash it because it probably won't clear tomorrow.

• 2:15Lewis Howes?

  Wow.

• 2:16Speaker 00

  And I went home that night. I had just gotten married. And I said to my dear new wife, still my wife after thirty seven years. I said, I'm out of a job.

• 2:28Lewis Howes?

  How old were you?

• 2:29Speaker 00

  I was probably in my early thirties at the time.

• 2:33Lewis Howes?

  Okay, wow.

• 2:35Speaker 00

  And um. So we literally uh went down. We lived in Westwood. We went down to the local McDonald's and we sat there. And I said to Tina, I said, I don't know what I'm gonna do. I'll go look for another, you know, job practicing law. And she was the one that said, Rick, you've always loved real estate. Go do it. Now's the time to do it.

• 2:55Lewis Howes?

  Really?

• 2:56Speaker 00

  It was a game changer. For me.

• 2:58Lewis Howes?

  Had you done any real estate? Did you own an apartment or a house at that time?

• 3:01Speaker 00

  Well, it's a good question. I bought a duplex.

• 3:04Lewis Howes?

  Before then or right around?

• 3:05Speaker 00

  I bought a duplex and the duplex was a test model of some theories I had, alright? But at the time, I was the gardener, the painter, and Tina and I did everything together, right? You know, because I was this young lawyer. I wasn't, I was making good money, but not a lot of money.

• 3:19Lewis Howes?

  Sure.

• 3:20Speaker 00

  So anyway, I convinced my assistant at the time, Laura. I'm gonna go start this company. And. And I did it, but. What I learned from the duplex. Is I took it. Fixed up the landscaping because I love landscaping. My grandfather was a gardener, so I grew up. Riding around in his gardening truck.

• 3:40Lewis Howes?

  Sure.

• 3:41Speaker 00

  Um, there were immigrants, you know, from Italy and. Yeah, he was just this incredible gardener, but. I fixed it up and I was uh there one Saturday, you know, with the for lease sign, trying to get it leased out. And there was a unit right across the street for lease. And a gentleman was looking at that unit and walked across the street to mine. And I had priced mine above the one across the street.

• 4:05Lewis Howes?

  Right.

• 4:06Speaker 00

  And he said, why would I spend a couple hundred dollars a month more? And I had beautiful flowers out and all this kind of stuff. I said, because every morning you're gonna wake up and grab the paper. You're gonna look across the street. And you're gonna wish you lived here.

• 4:17Lewis Howes?

  Oh, I like that.

• 4:20Speaker 00

  And he was a resident for like six years.

• 4:22Lewis Howes?

  No way.

• 4:23Speaker 00

  Just a great guy.

• 4:23Lewis Howes?

  It's good marketing.

• 4:24Speaker 00

  It is, but I just, I don't know, I just inherently learned that if you make something nicer, a better experience, if something really has a higher purpose to it, it creates value.

• 4:37Lewis Howes?

  Interesting.

• 4:38Speaker 00

  And that was the premise of starting the company.

• 4:42Lewis Howes?

  Yeah, we're on, you're on the same street, you're across the street, it's the same type of house, same amount of rooms probably, you know, it's, it's wood, it's brick, it's whatever it is. But you add an experience.

• 4:54Speaker 00

  Right.

• 4:55Lewis Howes?

  To the, the front yard and you tell a story.

• 4:57Speaker 00

  Right.

• 4:58Lewis Howes?

  And they have something that I've experienced, you know, living in one of your buildings and also going to the Grove and other places that you've developed, there's a story and an experience to the real estate. It's not just, here's a storefront, here's a restaurant.

• 5:11Speaker 00

  That's right.

• 5:12Lewis Howes?

  It's a journey.

• 5:13Speaker 00

  Right.

• 5:13Lewis Howes?

  That you enter into a new world.

• 5:15Speaker 00

  Right.

• 5:16Lewis Howes?

  And I think that's a beautiful thing that your mind has developed over the last, I guess, forty years now in the real estate space, which is really cool.

• 5:24Speaker 00

  But with an incredible team of people. I mean, I can't take, I can't even take the lion's share of the credit on this. The team is amazing, but for me, it started with, and I think with any great company, no different what you do, you have to say, what business am I in? Right?

• 5:41Lewis Howes?

  What business is that for you?

• 5:43Speaker 00

  We're in the business of enriching lives. We're in the business of making people happy. If I would have told everybody that started with my company and is in the company today, we're in the business of building retail centers, or we're in the business of building a resort or apartment buildings, we would all have blinders on that that's what we're doing every day. If we had that premise, we would have never built the Grove. Cause if you're in the business of building a retail center, why the heck are you putting a trolley?

• 6:11Lewis Howes?

  A train runs every day.

• 6:12Speaker 00

  It actually doesn't go anywhere.

• 6:14Lewis Howes?

  Right.

• 6:14Speaker 00

  But it's full every day.

• 6:15Lewis Howes?

  It goes a hundred meters and back or whatever it is.

• 6:17Speaker 00

  That's it. It's sixteen hundred feet, basically, that it goes. Every day. Right? But the purpose of it is to bring people here to enrich their lives, to give them joy, to make them happy. That the child says to the mom, let's go to the Grove today and ride the trolley, and that's a shared experience. If it was just about shopping or dining.

• 6:37Lewis Howes?

  Yeah.

• 6:37Speaker 00

  We'd build an indoor mall.

• 6:38Lewis Howes?

  Sure.

• 6:39Speaker 00

  You know, so that's what's been so fun about my company that I've experienced along with my team and sharing that experience with my team. Is that mission of enriching lives gives us permission to do things that we would never otherwise be able to do.

• 6:57Lewis Howes?

  Now, did you know this from the start, I guess around forty years ago? Or is this, did you make a lot of mistakes the first five to ten years? And then eventually learn this from a mentor? Or just see this and intuitively say like, how can we just go to the next level? How did you learn about hiring, training, and culture?

• 7:16Speaker 00

  Yeah, that's a great question. I'm not sure I, I have.

• 7:20Lewis Howes?

  You're still learning it, yeah.

• 7:21Speaker 00

  Constant learning. You know, um, I've made mistakes like everybody all along the way. You know, fortunately, none of them have been fatal. Um, but mistakes all along the way. I think the trick of doing that is learning from them. I spent a lot of time with my team members over the last thirty some odd years. We not only go around the world and look at things that are great, and we really do go around the world and look at things.

• 7:46Lewis Howes?

  You'll experience other properties, other, yeah.

• 7:49Speaker 00

  Down to what's the height of the curb? What's the crown on the street?

• 7:53Lewis Howes?

  Really?

• 7:54Speaker 00

  Oh, yeah. Oh, and it's so much fun.

• 7:56Lewis Howes?

  The height of the curb on the street?

• 7:57Speaker 00

  Because your eye catches it. So if you go to the Grove and then you walk King Street in Charleston, we patterned. The dimension of that street off of King Street, which is a really cool street.

• 8:10Lewis Howes?

  Really?

• 8:11Speaker 00

  Yeah.

• 8:11Lewis Howes?

  Interesting.

• 8:12Speaker 00

  Because your eye will catch the pattern of the trees, the rhythm, the rhythm of the lampposts. If we built the Grove and it didn't have a crown in the street, like a regular street has, it wouldn't feel like a street. It'd feel like a plaza.

• 8:24Lewis Howes?

  You mean if it was just a flat?

• 8:25Speaker 00

  Flat.

• 8:26Lewis Howes?

  But it has this crown.

• 8:27Speaker 00

  It has a crown.

• 8:28Lewis Howes?

  And the trolley goes over that crown, right?

• 8:30Speaker 00

  It's going down the top of the crown.

• 8:31Lewis Howes?

  Interesting.

• 8:32Speaker 00

  And it's no different that those are real train tracks. That's a real trolley that we built from the ground up. We used a Disney guy, which is a whole other fun story.

• 8:41Lewis Howes?

  That's cool.

• 8:43Speaker 00

  Cause our minds catch what's real. And there's psychic income, for lack of a better word. When your eye catches what's real and gives you pleasure. What you smell, what you see, what you touch, right? And the more real it is, the more organic it is, the more comfortable you are in that space. So that's always what drives our design. And so we go around the world and we have fun doing it.

• 9:11Lewis Howes?

  So you're an experiential space designer, more than a real estate developer?

• 9:15Speaker 00

  Right, cause I wanna get people to come someplace and stay.

• 9:18Lewis Howes?

  Right.

• 9:19Speaker 00

  The original premise of shopping centers was how quickly can you turn the parking lot? If you can turn the parking lot quicker and have people do their shopping quickly.

• 9:29Lewis Howes?

  You get more people in the door.

• 9:30Speaker 00

  And you have to build less parking. It's cheaper.

• 9:33Lewis Howes?

  Yeah, interesting.

• 9:34Speaker 00

  Right? So that was a McDonald's model. You're right, make the seats in McDonald's a little bit uncomfortable so people don't stay too long.

• 9:42Lewis Howes?

  As fast as possible.

• 9:43Speaker 00

  There's better turnover.

• 9:44Lewis Howes?

  Interesting.

• 9:45Speaker 00

  I wanted people staying longer. The longer people stay, the more money they'll spend.

• 9:49Lewis Howes?

  Wow.

• 9:50Speaker 00

  And that's sort of what drove our designs also.

• 9:53Lewis Howes?

  So you built a bigger parking garage?

• 9:55Speaker 00

  Yeah, you build more parking, but you've gotta give people a reason to stay. Right?

• 9:59Lewis Howes?

  Yeah, so there's.

• 10:00Speaker 00

  This is like, I've gotta give you a reason to stay at eighty-five hundred.

• 10:03Lewis Howes?

  Exactly, yeah.

• 10:04Speaker 00

  Right?

• 10:05Lewis Howes?

  You've got the nice restaurant downstairs, you've got the Trader Joe's, so I can just go in the elevator to the grocery store.

• 10:10Speaker 00

  And we can, we'll bring up your food, we'll go grocery shopping for you.

• 10:14Lewis Howes?

  Oh, really? I didn't know that.

• 10:15Speaker 00

  Yeah.

• 10:15Lewis Howes?

  I'm gonna have to start doing that part.

• 10:17Speaker 00

  We will do that.

• 10:18Lewis Howes?

  Oh, the one thing that I forgot, I should've read all like the details early on because they gave me the package and told me the whole thing. But I forgot that the Caruso card gives me free valet to the Grove.

• 10:29Speaker 00

  Absolutely.

• 10:30Lewis Howes?

  I didn't realize till about six months in, I was like, oh man.

• 10:33Speaker 00

  You gotta use it.

• 10:33Lewis Howes?

  Exactly.

• 10:34Speaker 00

  And I think it helps you out at Merrimart too.

• 10:37Lewis Howes?

  Yeah, exactly.

• 10:37Speaker 00

  I think we got special benefits.

• 10:38Lewis Howes?

  Yeah, so you add all those benefits to that, which is really cool. I'm curious, I mean, what made you think this way? How does your mind come up with these things of like, I want the curb to be a certain height, and I want the road to be a certain curvature, and I want, you know, the sights, the smells? Like, how did you come up with that? Is that something you had when you were making this duplex? Or was it just over time, you said, how can I continue to innovate and evolve this brand?

• 11:02Speaker 00

  You know, if I can just like bounce back for a minute.

• 11:07Lewis Howes?

  Give it to me, yeah.

• 11:07Speaker 00

  Yeah. I was really lucky that when I went into real estate, I had no idea what I was doing. And had I known the rules, I would have never been able to have the courage to break the rules, to do something else. There's a permission structure that you have with, you know, frankly, trying something new and getting over your skis.

• 11:30Lewis Howes?

  Right.

• 11:31Speaker 00

  So I was building things that I enjoyed, that I would go to, you know? And being of Italian descent, it was about being in the piazzas, it was about being around people, it was about smelling the food of the restaurants, watching everybody enjoying life, right? And so I wanted to create that. And if you look at each one of my properties, it starts with sort of a pretty modest open space, and each property evolves. I've learned from it.

• 12:00Lewis Howes?

  With more open space.

• 12:01Speaker 00

  With more and more and more.

• 12:03Lewis Howes?

  There's a place in Glendale that I've been to a few times, right?

• 12:05Speaker 00

  The Americana.

• 12:06Lewis Howes?

  That's got more open space.

• 12:07Speaker 00

  Right, it's got a bigger park, almost two acres.

• 12:09Lewis Howes?

  Interesting.

• 12:10Speaker 00

  Yeah.

• 12:11Lewis Howes?

  And that came after you built the Grove, right?

• 12:12Speaker 00

  That's right. That's right.

• 12:14Lewis Howes?

  So what does more open space do for you?

• 12:17Speaker 00

  You know, there's, there's more sunlight, there's more fresh air for people, there's more programming that we can do in the parks.

• 12:24Lewis Howes?

  Music and activities and those things.

• 12:26Speaker 00

  Mommy and me's in the morning, and yoga in the morning, and all these kind of things. And frankly, it's just pretty.

• 12:31Lewis Howes?

  Right, it is.

• 12:32Speaker 00

  I like building things that are nice and pretty and enjoyable, right? Because again, if my mission is to enrich your life.

• 12:42Lewis Howes?

  Mm-hmm.

• 12:43Speaker 00

  I want you to go there and feel enriched.

• 12:45Lewis Howes?

  Right.

• 12:46Speaker 00

  And if I have beautiful lawn and beautiful flowers and beautiful trees and you're watching the sunset and you're having a glass of wine and you're with somebody you care about, your family or your friends, that's a beautiful day.

• 12:58Lewis Howes?

  Mm-hmm.

• 12:59Speaker 00

  How about that?

• 12:59Lewis Howes?

  How do you, but when you're starting, I think the girl is what, 20 years now?

• 13:03Speaker 00

  Yeah, 20.

• 13:04Lewis Howes?

  But when you're starting in that and you're you're either raising the money or it's your money and you know you're paying a premium on an experience. Where you could have done it for, I don't know, 30% less or whatever, 40% less. If you didn't have all of the trolleys and trains and, you know.

• 13:23Speaker 00

  That's right.

• 13:23Lewis Howes?

  The certain dimensions of everything, like you could have done it for way less.

• 13:27Speaker 00

  Right.

• 13:28Lewis Howes?

  Without the high quality service and all these different things. How do you know you're going to return a profit and stay profitable? When it might take years until you start seeing that return?

• 13:40Speaker 00

  I didn't know.

• 13:41Lewis Howes?

  Really?

• 13:41Speaker 00

  I didn't know. But I learned along the way, right? With each project, I learned more. And as the company grew, I was really lucky that I hired really talented people that were incredibly passionate. A couple of rules I had on outside consultants. I never hired an architect that designed shopping centers.

• 14:02Lewis Howes?

  Never?

• 14:03Speaker 00

  No, because I don't want a shopping center.

• 14:04Lewis Howes?

  Who, what type of people did you hire?

• 14:06Speaker 00

  People that did downtowns, people that did streetscape, right? I hired landscapers, one of the all-time greats, guy named Don Brinkerhoff. He did resorts. Because if you hire a landscape architect, with all due respect to the shopping centers, you got a little tree and you got a little plant and you don't have big lawns and you don't have fountains. You know, and then wet design, I got inspired by Bellagio.

• 14:32Lewis Howes?

  The fountains are so cool.

• 14:33Speaker 00

  Same company, that's wet design. Can you take Bellagio in Vegas and miniaturize it? How do we do that, right? And so just surrounding myself with people that challenge me, push me, you know? But the numbers, I never lost sleep over the numbers.

• 14:49Lewis Howes?

  Really?

• 14:50Speaker 00

  Yeah, I, maybe it's because I was sort of naive or blind, but I always had confidence that people were gonna come and enjoy the place. If I just got them to enjoy the place, they'll end up shopping and dining. It was never about. Am I getting him into the store? I wanted to get him to the front door. And then the store is gonna convert him.

• 15:14Lewis Howes?

  Wow.

• 15:15Speaker 00

  Inside, right? And I don't know, it's been an incredible journey. I can't explain it. I, I, I don't have a set of rules necessarily. I have thoughts about how to do it, looking back. You know, you sort of, you know, fill in the blanks. But, um, God, I was really just blessed to be able to people around me.

• 15:34Lewis Howes?

  What was that?

• 15:35Speaker 00

  That inspired me. I mean, Walt Disney inspired me.

• 15:37Lewis Howes?

  Yeah.

• 15:37Speaker 00

  No doubt. You know, he inspired me on operations. You go to Disneyland, it's so operationally nice. It's clean, it's pristine, the landscaping, all the little details. The fact that he designed all the buildings, I think it's in seven eighths scale. So the buildings are not full size. They sort of look full size, but they're a little smaller. To get more storefronts lined up, to get a rhythm and a pace as you're walking along. Which I thought was cool.

• 16:07Lewis Howes?

  Interesting.

• 16:08Speaker 00

  Um, and like I mentioned, we, we hired a gentleman that was retired, George McGinnis, who was the last ma- Imagineer actually hired by Walt Disney himself.

• 16:20Lewis Howes?

  That's pretty cool.

• 16:20Speaker 00

  To do the trolley.

• 16:21Lewis Howes?

  That's really cool.

• 16:22Speaker 00

  It was amazing experience.

• 16:24Lewis Howes?

  But I mean, the trolley alone must have cost a fortune. The, you know, Bellagio style water.

• 16:30Speaker 00

  Yeah.

• 16:31Lewis Howes?

  The water fountain experience must have cost. I mean, over Christmas, there's like a Santa Claus with snow coming out. It's like this whole, these things must have cost so much more.

• 16:41Speaker 00

  It did.

• 16:41Lewis Howes?

  How did you, I mean?

• 16:43Speaker 00

  But I ran numbers.

• 16:44Lewis Howes?

  Yeah, yeah.

• 16:45Speaker 00

  I was just, when I ran numbers, there were a lot of assumptions.

• 16:47Lewis Howes?

  Right, right, right.

• 16:48Speaker 00

  Right. I ran numbers. But, but again, think about it this way too. And we do build something that's more expensive than your typical mall or whatnot. What I wasn't building is a roof. Instead of a roof, I'm putting in lawn. What I wasn't building are escalators. Instead of escalators, I was putting in fountains. I wasn't putting in air conditioning in big common space. I was putting in a train.

• 17:11Lewis Howes?

  Interesting.

• 17:12Speaker 00

  Right?

• 17:13Lewis Howes?

  Cause it's all outdoors.

• 17:13Speaker 00

  Right. And the outdoor nature of it was driven by the fact that human nature, we wanna be outside.

• 17:20Lewis Howes?

  Yes.

• 17:20Speaker 00

  It's unnatural for us to always be inside. Right?

• 17:23Lewis Howes?

  Right.

• 17:24Speaker 00

  So why force somebody inside a box to go shop? Let's enjoy the outdoors. And people say, well, you can do that in Southern California. You can't do it anywhere else. It's just not true.

• 17:34Lewis Howes?

  In Columbus, Ohio, we were just talking about, there's an East and Town Center that has an outdoor experience. They've done a great job where it's half indoor, half outdoor. So when the cold months, you can do it indoors. What was the big first like financial success that you had? Was there a business deal you did? Was there a building that was like, okay, now I'm not just have this little duplex with some flowers outside, but oh, this is like a thing that I can build. What was that?

• 17:59Speaker 00

  It was an evolution, but I think, you know, where I knew it was going to really work was the project I did in Encino at the corner of Ventura and Havenhurst. It was a, you know, relatively modest outdoor shopping center. There was a supermarket and stores. There was a Barnes and Noble there. It became very much of a community center ground. A little bit bigger common area, not a lot.

• 18:22Lewis Howes?

  Is this pre-Grove?

• 18:24Speaker 00

  Oh yeah, this is pre-Grove. This was number two. It was the second thing I built. And a lot of different pieces came together. And I, I knew, you know, there was a formula here that I could build off of and ramp up. But it's, listen, it's, it's sort of an evolution and, you know, you fast forward to Miramar and built, I'd never built a hotel. And what the hell am I doing building a hotel?

• 18:51Lewis Howes?

  I hear it's amazing. I gotta check it out.

• 18:52Speaker 00

  It's, my team did an incredible job and we were right on the beach in Montecito. And we have a railroad running through it.

• 19:00Lewis Howes?

  That's right. That's that hotel that goes through that one? Oh my gosh.

• 19:04Speaker 00

  Cause there's a train that goes up the beach.

• 19:06Lewis Howes?

  Through the actual hotel?

• 19:07Speaker 00

  I mean, no, it's running down the middle of the grounds.

• 19:10Lewis Howes?

  That's crazy.

• 19:12Speaker 00

  It was crazy. It was like the craziest thing in the world. And my dad at the time, who was alive at the time, who was my dearest friend, I loved him. He's, and he wasn't involved in my business, but he said, Rick, you're nuts. How are you going to build a five-star hotel with a train running down the middle?

• 19:27Lewis Howes?

  With how loud it is and all those things. Yeah. How did you do it?

• 19:30Speaker 00

  I have a rule. Every piece of property has an issue. You can either isolate the issue or celebrate the issue. I chose to celebrate it. And so we designed it where that train now, as it runs, there's a great outdoor bar. You look in one direction, you're on the ocean. The other direction, you're looking at the mountains. As the train is coming along, at the same exact grade that you're sitting there, nobody ever sits along a train.

• 19:58Lewis Howes?

  Right.

• 19:58Speaker 00

  Right? So it's cool. We put a $200 bell at the bar. The bartender starts ringing the bell when they hear the train coming, and everybody starts cheering.

• 20:08Lewis Howes?

  That is, it's an entertainment.

• 20:10Speaker 00

  Now, now it's the thing where everybody says, what's the schedule of the train?

• 20:14Lewis Howes?

  Come on.

• 20:15Speaker 00

  It's crazy. You gotta go up there and see.

• 20:16Lewis Howes?

  How often does the train go through?

• 20:17Speaker 00

  Now, I did lose some sleep on that one.

• 20:19Lewis Howes?

  I can imagine. Do people lose sleep when the train goes by?

• 20:23Speaker 00

  No, because we actually built the rooms near the train on shock absorbers. So you'll, you never feel the vibration.

• 20:29Lewis Howes?

  Come on.

• 20:30Speaker 00

  I'm serious. It's right on the beach. It's right on the beach.

• 20:33Lewis Howes?

  So you gotta view the beach, the ocean, and you gotta see the trains.

• 20:36Speaker 00

  And you see the train. And the kids love it. The families love it.

• 20:39Lewis Howes?

  That's inspiring. Who was the most influential mentor, growing up?

• 20:45Speaker 00

  Yeah.

• 20:45Lewis Howes?

  For you, and what was the biggest lesson they taught you? And then also, the most influential person in your business career, and what did they teach you? Two, two answers.

• 20:56Speaker 00

  Okay. Well, the most influential person was my dad. You know, he was just an amazing guy, and he was a brilliant businessman and marketing guy. So he was just creative. And, you know, he was a guy that was a very, very large car dealer when he was young. You know, famous at the time. I think he was the largest car dealer in the, in the country, and he was about 30 years old.

• 21:20Lewis Howes?

  It's amazing.

• 21:20Speaker 00

  And it was, and it was all about how we marketed and whatnot. And then he lost everything. And he got into trouble. And he actually, which is something we never really talked about much until he was literally in his 80s. He actually went to jail, lost everything.

• 21:36Lewis Howes?

  Really?

• 21:36Speaker 00

  Yeah. And it, you know, people say, you know, do you believe in second chances? I lived with a man that got a second chance. Lifted up by his own strength and his bootstraps, you know, this was a a guy that was the son of immigrants, so the shame, right, the pride of an Italian family. But anyway, he came back and he started a company called Dollar Rent a Car and it became a a global company.

• 22:01Lewis Howes?

  Yeah, massive.

• 22:02Speaker 00

  So I'm a big believer that as a father or a mother, more is caught than taught. And I caught so much from watching him and growing up with him. And the hard work and integrity and and just not giving up. This was a guy that had to build himself back, so.

• 22:22Lewis Howes?

  That's cool.

• 22:22Speaker 00

  He was inspiring to me in in so many great ways and we had a lot of fun together, even though like when I was building the grove, he said, you're nuts again. He said, what are you doing this for? You know, you're in the middle of Fairfax, nobody goes to Fairfax anymore, which was true at the time.

• 22:38Lewis Howes?

  Because it was 20 years, 25 years ago, right?

• 22:39Speaker 00

  It was 20 years ago, yeah, it started probably 23 years ago.

• 22:43Lewis Howes?

  But that's also an opportunity that the land might have been cheaper at the time if no one's going there, so there's opportunity, there's challenges, there's all sorts of stuff.

• 22:50Speaker 00

  And and it was also goes back to the rule, I didn't know what I was doing.

• 22:53Lewis Howes?

  Right. It's gonna either be a blessing or you could have failed miserably.

• 22:57Speaker 00

  You're right, no, you're right, I was really lucky. So fortunate in so many ways. And I'm a I'm a big believer in this one passage, which I actually have at the Miramar from the Bible that says, dear Lord, you've given me so much, please give me a grateful heart, because every day you gotta wake up, at least I do, with a grateful heart.

• 23:17Lewis Howes?

  Yeah.

• 23:17Speaker 00

  You know, this isn't all about hard work and wisdom and intellect, it's about a lot of good luck and you have to be grateful.

• 23:24Lewis Howes?

  Yes, okay, so that's your growing up, your dad.

• 23:27Speaker 00

  You know, Disney was a big influencer in my life.

• 23:30Lewis Howes?

  When did Disney pass?

• 23:32Speaker 00

  Disney passed when I was a really young kid, I forget the year.

• 23:37Lewis Howes?

  Five or seven or something?

• 23:37Speaker 00

  I was probably about that age, I remember listening to it on TV as a kid and, you know, I think like everybody, brokenhearted.

• 23:45Speaker 00

  And again, Disney, and I read a lot about him, was influential to me because his core talent was a cartoonist. That's what he did. And if he would have just dated cartoonists, none of us would have ever known or remembered Walt Disney. And then he became a really good manager, starting the Walt Disney Company, right? But if he just was a great technician, as a cartoonist and a great manager, we still wouldn't remember the guy. What he combined was an incredible vision that he was passionate about and actually had the courage to execute against all odds. And that's what really inspired me, because so many of us can be good technicians, good

• 24:27Speaker 00

  managers, and we can have a really cool vision, but not necessarily have the courage or the ability, you know, to go say, "I'm gonna go do this." And he was constantly failing, right? And he just never gave up. He just stuck to his vision, and, I mean, look what's been created today.

• 24:46Lewis Howes?

  It's unbelievable.

• 24:47Speaker 00

  So he really inspired me. But I watch a lot of people, and I do this thing where I will randomly call people that inspire me, no matter what industry they're in, and I'll reach out to them and say, you know, "My name is Rick Caruso, you don't know me. I have no agenda at all. I would just like to grab a cup of coffee and hear about how you're doing, what you're doing, how you're successful."

• 25:09Lewis Howes?

  Wow.

• 25:10Speaker 00

  And just try to learn.

• 25:11Lewis Howes?

  What's the most fascinating conversation you've had with someone you've reached out to randomly that you still remember today? I'm sure there's a lot of things, but what's the first couple of things that stand out? And who were they, if you're allowed to share?

• 25:26Speaker 00

  Yeah, yeah, yeah.

• 25:27Lewis Howes?

  And what lesson did they share with you?

• 25:29Speaker 00

  Yeah, um, you know, there were so many of them, so I don't wanna...

• 25:32Lewis Howes?

  Of course, of course, yes. They're all great.

• 25:34Speaker 00

  They're all great.

• 25:35Lewis Howes?

  What came to your mind?

• 25:36Speaker 00

  You know, one of the guys that continues to inspire me is Brian Grazer, the filmmaker.

• 25:41Lewis Howes?

  Yeah, he's great. I've had him on the show. He's amazing.

• 25:44Speaker 00

  Okay, he's amazing.

• 25:45Lewis Howes?

  He's brilliant. And he knows everyone.

• 25:47Speaker 00

  He knows everybody.

• 25:48Lewis Howes?

  He knows everyone.

• 25:49Speaker 00

  And I just cold-called him. And he took the call, and we went and we grabbed lunch, and we've become friends since. And I just sat and listened to him, and I was so taken by what he calls his curiosity. Just keep being curious in life. And then from that, I reached out to Ron Howard.

• 26:06Lewis Howes?

  There you go.

• 26:07Speaker 00

  Because in so many ways... Different, but in the same business I'm in. They've gotta make something, create something, that people literally have to get up and go do.

• 26:21Lewis Howes?

  Go somewhere, you got a bad ticket for it, yes.

• 26:23Speaker 00

  Right, and so you've gotta make it entertaining, and you don't know if you're successful until opening day.

• 26:29Lewis Howes?

  Right.

• 26:30Speaker 00

  Right?

• 26:31Lewis Howes?

  Scary.

• 26:31Speaker 00

  It's scary opening day. I, opening day at the Grove, it was like, okay.

• 26:36Lewis Howes?

  Who's gonna show up?

• 26:37Speaker 00

  Someone's showing up.

• 26:38Lewis Howes?

  Please someone buy something.

• 26:39Speaker 00

  Something's showing up. But I, I just learned so much from Brian, and he's such a dear guy and smart guy. And I just love that idea of staying curious in life, because I think all of us can become complacent, you know, or I think it's death when you start thinking, I know all the answers, because you never do.

• 26:57Lewis Howes?

  Right.

• 26:58Speaker 00

  And he also was telling me about a funny little thing that he does when he goes to people's homes. He'll take a picture of himself framed, and when the, his hosts are not looking, he'll leave it in like their collage.

• 27:12Lewis Howes?

  Really?

• 27:13Speaker 00

  Collage of family pictures. I just think that's one of the most genius things to do. That one morning.

• 27:19Lewis Howes?

  You're always gonna remember seeing that.

• 27:20Speaker 00

  Maybe six months later, you realize, why is Brian's picture here on the piano with my kids?

• 27:26Lewis Howes?

  But it gives you a reason to think about him, to call him, to say, this was a great thing you did.

• 27:30Speaker 00

  And it's just fun.

• 27:30Lewis Howes?

  Yeah, it's fun.

• 27:30Speaker 00

  It's just fun. So anyway, that's one of my.

• 27:32Lewis Howes?

  What's something that, you know, you're, you're a public figure more and more now, obviously, but what's something that you are really proud of, that most people don't know about?

• 27:43Speaker 00

  I'm most proud of my family. You know, my kids are absolutely incredible. Tina and I, we have four kids, three, three sons and a daughter, and each one of them is as good as they can be. They have big, kind hearts, and they're humble, and they're sincere, and they work hard. They're grateful, you know, they've been given a lot. They're on the campaign trail with me, two of them were with me today, Alex and Justin, down on Skid Row. We walked Skid Row together, and just saw the, you know, the incredible inhumanity that's going on down there, but they're just amazing people, and I'm inspired by them every day. I really am. I really am.

• 28:24Lewis Howes?

  Your wife's Tina, right?

• 28:26Speaker 00

  Yeah.

• 28:26Lewis Howes?

  Thirty-seven years, thirty-eight years? I'm curious, I always like to ask. Questions about marriage and relationships to really successful men. Who have been successful for decades because I feel like. There's a lot of wisdom that you have. I'm not married yet.

• 28:43Speaker 00

  Okay.

• 28:43Lewis Howes?

  But I know that there's very few people who have a fulfilling life without a long term committed relationship. I've I have they might make a lot of money but not be fulfilled.

• 28:53Speaker 00

  Right.

• 28:54Lewis Howes?

  And you look like you look like you have a lot of peace in your heart, which is probably. Hard to do on the campaign on the campaign trail is probably you're like five, you know, events a day, seven days a week. You're you're going through all of it, but it looks like you have a lot of peace.

• 29:07Speaker 00

  I do. Thank you for saying that. I do.

• 29:09Lewis Howes?

  I'm curious. This may be a question that no one asks you, but I'm curious. What has been the the keys to having a long lasting, healthy? Thriving relationship?

• 29:19Speaker 00

  Well, it's a great question. I don't know if I know all the answers other than I would say. You marry well. You know, who you marry, who you marry really does matter and. Um, I think alignment on on what's important in life, what your values are, alignment on values. Um, and what your hopes are uh in life. Um, you know, Tina and I never. Talked about, you know, what we wanted to create in terms of a business or wealth of those. That was never a priority.

• 29:51Lewis Howes?

  Before you got married, you didn't talk about that.

• 29:52Speaker 00

  No, because it wasn't a priority. It was. We want to raise a beautiful family. We want to have um kids and we want to stay close to them our whole life and. We want to have a big family and and all these kind of things. So. So I think it's alignment of values. Um. I also do believe that you have to have this commitment that you're going to work things out. Uh, because it's not always perfect. Nothing in life is always perfect and. And I'm certainly imperfect and uh I don't think I'm the easiest person to live with at times. And um. And so you both have to be forgiving and I think forgiveness is really important. I know I'm talking about. You know, cheating on your wife and stuff like that. I'm just talking about you're in a bad mood one day or.

• 30:37Lewis Howes?

  Right. Letting stuff go.

• 30:38Speaker 00

  Yeah. And and then I think. You always, I believe, and I know Tina has done this for me in incredible ways, especially now being on the campaign trail. You've always got to be there for the other. And, and, and, and show up exactly sort of where they need to be at that time. Without judgment. And, um, you know, this campaign has been really interesting for me and the family and for Tina because when you meet Tina, and I would love to have you meet her. Yeah, I would love to. She is the kindest, sweetest, dearest human being on the face of the earth. How I ended up with her, I have no idea. But she's also very private.

• 31:20Speaker 00

  She's very protective of her family as, you know, all moms are. And you're out there in the public now. Now, we're even more public. We used to be public. Owner of the Grove, all this kind of stuff. But now you're more public. You're exposing the family, exposing the kids. And that's not something she ever bargained for or would ever want. But like me, she loves this city. Right. We raised our family here, started our business here. We owe the city so much. And so jointly, we made a decision. Let's go do this to try to save the city. Not save it, help the city. Yeah. I don't want to overstate it. Sure. And all the kids were part of that decision too, because it's a shared experience. One serves, everybody serves, right?

• 32:02Speaker 00

  And so I just found that so incredibly generous of her to sacrifice a big part of her life, which was just the privacy of being with your family. Mm-hmm. And their security, um, to do what was really important for her husband. Wow. And what's the thing you love about Tina the most? Probably that she forgives me a lot. Every day there's something to forgive you about. Well, you know what? It's, I don't know. It sounds so crazy and canned. I love her more every day. It's, uh, we talked today, she's in New York with my daughter in Fashion Week. They started a company together. It's so incredible for me to watch they are best friends. Really?

• 32:47Speaker 00

  Which is really cool. And, uh, I pop back there to spend a day with them, you know, in New York, because they've been gone 10 days and I miss both of them.

• 32:57Speaker 00

  And you know, she's just, she's just good.

• 33:00Lewis Howes?

  Yeah.

• 33:00Speaker 00

  She's just good.

• 33:01Lewis Howes?

  It's a good person.

• 33:02Speaker 00

  Yeah, there's nothing fancy. She's the most low key, humble, modest human being in the world.

• 33:08Lewis Howes?

  How, I mean, how did you, you're a driven human being, right? You don't build the business you've built in the real estate space in Los Angeles.

• 33:16Speaker 00

  Right.

• 33:17Lewis Howes?

  The way you've built it without having focus, drive, and consistent dedication.

• 33:23Lewis Howes?

  And you're, you're also in a healthy marriage, it seems like, which is amazing after thirty seven years. And you have four kids that, that seem like they still love you and they're not, they don't hate you, right? And they're working with you and they're thriving. How did you, how do you manage to raise good kids with, you know, the success and the wealth and the things like, without raising entitled children, I guess?

• 33:46Speaker 00

  Right.

• 33:47Lewis Howes?

  How do you learn how to do that? I'm, I'm asking this for me, for my future, because I want to have a healthy marriage. I want to be, I want to look as good as you. I want to, I want to.

• 33:54Speaker 00

  I wish I looked as good as you. I gotta tell you. I won the award on that.

• 33:58Lewis Howes?

  I want to be able to build the, you know, the business of my dreams that impacts lives. And be able to raise children that are healthy, good human beings that aren't, you know, entitled to the world. How did you do that with your success and your, you know?

• 34:13Speaker 00

  Well, first of all, you're gonna do it. And I can tell you that you're gonna do it because you're asking the questions. And the questions come out with sincerity and passion. So that means that's gonna be your priority.

• 34:23Lewis Howes?

  Yeah.

• 34:24Speaker 00

  I learned from my grandparents and my parents, it was so simple, you know? I think especially when there's immigrant roots, there's a lot of simplicity. Because life is a little bit extra tough, right? And I learned that you have really simple priorities. Priority number one is your faith, whatever your faith may be. Priority number two is always your family. Priority number three were my friends and then community.

• 34:52Speaker 00

  In those priorities, you don't hear me say work because work is a duty. It's something you need to go do, right? But if you're true to your faith, if you're true to your family, if you're true to your friends, if you're true to your community and give back to your community. For me, it always helped organize my day. It helped organize my life. And so, people may not believe this, but in the midst of building this company, I drove my kids to school every single morning. Come on. Every single morning. Really? Yeah. Because that's the priority. Everything was organized around it, whether I'm working out, whether I'm going to a meeting. And I did carpool. I picked up the neighbors. I tortured my kids by singing to them in the morning.

• 35:35Speaker 00

  I've got the worst voice in the world, even though my name is Caruso. So, you know, it was that. I didn't always make dinner when they had dinner, but I was always home at night. I was maybe a little bit after dinner, but then we always had Sunday night dinners, the whole family, the cousins, the uncles, the aunts. And so, I, I think it's those kind of things that are just, they're just basic. Yeah. You know, and again, I would always tell my kids, I'm going to give you roots and wings. I'm going to be your best friend or your worst enemy. I'm always going to be here for you no matter what. Tina was an incredible mom in raising them. The charities that we've been involved with for the last 30 years, every one of our children to this day worked there, down on Skid Row,

• 36:20Speaker 00

  Parles Ninos, Operation Progress. And so, they've grown up, just like today, walking Skid Row and being emotional about it, seeing people really suffering, really, and my kids have been on Skid Row before, but we haven't been down there a couple of years because of COVID. Um, really affected them, but that's a really positive thing. Yeah, yeah. And that they wake up with that grateful heart. And we talk about it a lot. Sure. And then a lot of it honestly is just. Really being blessed because there's a lot of great parents and you know, sometimes things don't always go right. So you gotta realize that you know, good fortune plays a role in blessing.

• 37:00Lewis Howes?

  Right. I think I read, correct me if I'm wrong, that you or your businesses have donated and given back over a hundred million dollars or maybe a hundred thirty or somewhere around that range in the charities over the last thirty years, which I think is so important for people to hear about because I've been involved in charity and giving back for ten years. Not on that scale, but every year I try to give what I can and give more, right? To the causes that are meaningful to me. And I can't donate to every cause, but I can give to a few key causes that I really, that speak to my heart, right?

• 37:34Speaker 00

  That's smart. It's the right way to do it. Good for you.

• 37:37Lewis Howes?

  Why did you get involved in, you know, service of not only your time and community service, but also giving of money within the last thirty years? Why was that something meaningful to you? And why do you think it's important for everyone to think about how they can be of service, once they have a baseline of taking care of their own needs?

• 37:57Speaker 00

  That's right. Now, it really well said. I was raised where you only need so much and then after that, give back to others that need more. I think we're all in this experience together of whether you're living in the city or whatever, it's a shared experience. And it doesn't matter how much you have. I saw that with my grandparents who had so little, they were so modest, but everybody was welcome to dinner. There was always enough food somehow, right? The neighbors would come over, whatever. And that really helped inform me. And then there was a really important turning point in my life. At twenty-six, Tom Bradley asked me to serve him when he was mayor.

• 38:36Lewis Howes?

  Tom Bradley Airport?

• 38:37Speaker 00

  Tom Bradley Airport, the mayor.

• 38:39Lewis Howes?

  Where we going? Yeah, yeah.

• 38:41Speaker 00

  The mayor back there, that's right. And he asked me to be a commissioner at twenty-six, which was crazy. But he introduced me to a lady I was actually with last night called Sweet Alice. And Sweet Alice is now eighty-nine years old. She's been in the Watts community for almost sixty years, serving kids. And we sat on her porch, and Alice and I have been friends now for forty years.

• 39:06Speaker 00

  And seeing families and kids that are at or below the poverty line. And how difficult life can be. Food on the table, education, healthcare.

• 39:19Lewis Howes?

  Having one missing parent potentially, whatever it might be.

• 39:22Speaker 00

  Right, safety. And so Tina and I just said early on, we're gonna focus on children and families that are at or below the poverty line to help. And that's what's driven us.

• 39:34Lewis Howes?

  That's cool.

• 39:35Speaker 00

  It's really cool.

• 39:36Lewis Howes?

  That's really cool. Why do you think it's important to, for people to be of service and to give back in general? And besides the, just the, the good deed of doing it, how did it support you in your business by giving back consistently?

• 39:55Speaker 00

  Well, for me, and I think for everybody, it feeds your soul. You know, I really do believe that we're all here to serve others. We have a duty to serve others. It's the right way to live your life, you know? But I don't know, I think every business and every human being should have a higher purpose. I don't wanna just, you know, I, I, this is a terrible thing to probably think about. I think you have to protect your obituary.

• 40:22Lewis Howes?

  Wow, that's powerful.

• 40:23Speaker 00

  Right? Because some people live really incredible lives in terms of success, but that's not what I want my obituary written about.

• 40:32Lewis Howes?

  What do you want it to say?

• 40:33Speaker 00

  He was a, he was a good dad, a good father, good husband. Made his parents proud and gave back to his community. And, and made other people's lives a little bit better along the way. And how cool would that be?

• 40:51Lewis Howes?

  It'd be very cool.

• 40:52Speaker 00

  The, the rest of it is makeup stuff. It's just makeup stuff.

• 40:56Lewis Howes?

  How often do you?

• 40:57Speaker 00

  And it's, it's just the fuel to really do something that's more important.

• 41:00Lewis Howes?

  Right. I mean, there's a, there's, I don't know how true this is, but I've heard that there's a country called Bhutan that in the country, the, the community, the society thinks about their death five times a day. I don't know if this is a hundred percent true, but this is the story I've been told. And they think about their death five times a day to remind them of what's important right now. And to live right now in gratitude, to let go of things that don't matter, to let go of grudges, things like that. Do you think about your death or your obituary often? Or is it more of a once in a while you think about it?

• 41:36Speaker 00

  I think it's more once in a while. I mean, I'm not consumed by it.

• 41:39Lewis Howes?

  Yeah, yeah.

• 41:40Speaker 00

  It's something that I think we all should, you know. I, I, I always, I do think that at the end of my life, whenever that is, as I'm sitting there, I want to be able to look back and be proud of my life. And so I try to do things that, you know, would make me proud, my kids proud. I want my, my kids to be proud of me, my wife to be proud of me, my friends, you know, things like that. But it's more of a personal thing also. I want to be proud of myself, right? Otherwise, I think to your point, you don't have that sense of satisfaction.

• 42:16Lewis Howes?

  Right.

• 42:17Speaker 00

  You know, and life is complicated and tough. It's never perfect. And so I like to know that I've got a reservoir of sort of goodwill, for lack of a better word.

• 42:27Lewis Howes?

  Yeah, yeah.

• 42:28Speaker 00

  You're always going to fall down and you're going to need to pick yourself up and move forward. And if you feel good about your life and good about yourself, it's much easier to do.

• 42:37Lewis Howes?

  It's easier to pick yourself up. Why, you know, on the internet, it says you're a billionaire, right? You're on the billionaire list. You've got one of the biggest privately held real estate companies in the United States. You're making people happy every day. You're enriching lives and making people happy. You've got this thriving business. You've got your children who are older and they're happy. You're happily married. Why do what is arguably one of the hardest things to do, which is run for, you know, public office and, and really wanting to be the mayor of Los Angeles, one of the biggest cities in the country and in the world? Why put yourself through this experience?

• 43:18Speaker 00

  Yeah, good question.

• 43:20Lewis Howes?

  When life is good already.

• 43:21Speaker 00

  Life is good.

• 43:22Lewis Howes?

  And knowing that when you take this on, that there's going to be obstacles, challenges, adversities. Your family is going to be getting involved in potentially messy things from other people attacking you.

• 43:34Speaker 00

  Yep.

• 43:35Lewis Howes?

  And long hours, hard things to change. Why, why now? Why this?

• 43:43Speaker 00

  It's a great question. I have a history of service to the city. Like I said, starting with Tom Bradley. I served under three mayors, Tom Bradley and Dick Reardon and Jim Hahn. I've been doing it for forty years. Wow. Not for pay, not for applause, just because I think giving back to your community is important, like we talked about. And I do love government service. I think it's an honorable service. And it's the city that I love. It's the city that's my home. It's the city where I was born and raised. It's the city where I got married and raised my kids, and all my kids live here. And it's a city that's in trouble.

• 44:22Speaker 00

  And I believe that if you're given the ability or given a gift to help others, go do it. And what higher form of giving back could I ever be blessed to have than to go serve the city that I love? It sounds corny, but it's true. Right. And this city's given me everything. Yeah. Everything. And I don't want a political career. I don't want to go for an office after this. I'm not looking for that. And I'm looking to go serve the city like I've done before, work really hard, do the best I can, have only one allegiance, serve the residents of Los Angeles, not worry about any special interests, I'm not obligated to anybody.

• 45:07Speaker 00

  I just want to wake up and do what's best for the city of Los Angeles. The problems we're having today can be fixed. Really? What are the three biggest problems we have? I feel like the homelessness is number one. I mean, we see it everywhere. Number one. Yeah. Homeless, number one. Yeah. It is an actual result of the failure of leadership in this city. Hmm. And don't even get me started. Right. Forty-four thousand people living and dying on the streets. Forty-four thousand homeless. Just in L.A. City. That's bigger than the city I grew up in. Okay. It's bigger than ninety percent of the cities in the United States. Forty-four thousand is bigger than ninety percent of the cities in the U.S. Yes. Holy cow. If you talk to the people that are doing incredible work, the nonprofits on Skid Row, like I was with today, walking the streets.

• 45:53Speaker 00

  They will tell you it's absolutely fixable. It's been the lack of strength and courage and the will to solve the problems. I know it can be solved. That's what excites me. And you say, why are you doing this? Because you know there's a solution. I know there's a solution and we'll find a solution. Everybody always told me, you can never build the Grove, you can never compete with all these big people. I built my company with no outside investors. You know, you can't do that. And people now telling me what I can't do as mayor, actually excites me more. Right? So you got homeless is number one. It's fixable. It's inhumane what we have allowed in the city to have this many people on the streets. Number two is crime.

• 46:38Speaker 00

  Crime is running rampant. How big is crime right now in L.A.? Well, we're on a 15-year high of homicides. That's nothing to be proud of, right? I mean, look at what happened this last weekend. Two young kids in Lincoln Heights teenagers were killed. A guy last night, I think it was in Hollywood was killed. The rapper was killed while he's having lunch. I mean, this is crazy. And people are worried today in the city. You know, they're worried about going out at night. They're worried about wearing jewelry. They're worried about their home getting broken into, right? They're worried about their kids going for a walk down to the park. That, we need a, need a more livable city. Right. So we have to prevent crime and we, we have to actually hold people accountable. We have to be respectful.

• 47:20Speaker 00

  We have to serve the community, do it in all the right ways. But we can't allow crime to just continue. Sure. And then the thing that, you know, really bothers me is corruption. Because public service should be about service for others. Not for themselves. Not for themselves. That's why you're getting into it, right? That's why I'm getting into it. We've got three council members let out of their office in handcuffs. One's gone to jail, one's about to go to court. City attorney's office was raided. One of the senior city attorneys pled guilty. Got the mayor's office that's constantly in some kind of corruption. Yeah. Today, we got a, a member of the Board of Supervisors home raided this morning at 7:30 in the morning.

• 48:04Speaker 00

  You know, alleged corruption charges. The Karen Bass, who I'm running against, is now named as, you know, a, a critical or the center of, of federal investigation.

• 48:18Speaker 00

  How do you allow this?

• 48:19Lewis Howes?

  Right.

• 48:20Speaker 00

  And so, those kind of things, I just want to bring the city back to center.

• 48:25Lewis Howes?

  Yes.

• 48:26Speaker 00

  Let's make it a little bit nicer, cleaner, better life for everybody, right?

• 48:29Lewis Howes?

  What would be the first, in the first 90 days when you're mayor, what would be the first three action steps you take to support those main issues that we have?

• 48:38Speaker 00

  Well, you know, I, I would call a state of emergency on homelessness. Take the authority to, to solve that problem in the mayor's office. Right now, it's diffused between 15 council offices. It's like in your business, if you had 15 different people telling-

• 48:52Lewis Howes?

  Can't get anything done.

• 48:52Speaker 00

  Can't get anything done, and that's why nothing's getting done.

• 48:54Lewis Howes?

  Right.

• 48:54Speaker 00

  One of the reasons why. Do that, start building shelter, beds, get people off the street, get them safe, give them the services they need with dignity and humanity and care. I was seeing that today down there, it was incredible to watch.

• 49:10Speaker 00

  And then start building housing to make it more affordable in the city, right? We want young people to, to buy a place, to buy a condo, to buy a home, to raise a family here, businesses to come back, create jobs.

• 49:23Lewis Howes?

  I wish we, I wish we knew a real estate expert who could help us build some good affordable housing, you know?

• 49:29Speaker 00

  I'm ready to go. Get me the job, I'm ready to go.

• 49:32Lewis Howes?

  I wish there was an expert in office that could, that has been doing that for 40 years, who could bring their expertise, you know, with some real world experience.

• 49:41Speaker 00

  Listen, I'm gonna do my best. But it's gonna take all of us to do it. I mean, the reality is, this is a big, complex, diverse city. And that's the great beauty of the city. It really is the greatest city in the world.

• 49:53Lewis Howes?

  It's incredible.

• 49:53Speaker 00

  It's incredible.

• 49:54Lewis Howes?

  Well, here's the thing, I'm gonna add into that, not to cut you off there, but, but a lot of people, here's the funny thing, I moved here 11 years ago, and I remember the first year, not liking the city. Now, I came from New York City, I had that whole energy for the first year and a half, I was loving New York City for a year and a half. I wasn't there for 10 years, and feeling like I needed to leave that city. Like, most people, after 10 years, it beats them down. I was like, this is incredible.

• 50:20Speaker 00

  That's great.

• 50:20Lewis Howes?

  And I moved here for a girl that I was dating.

• 50:23Speaker 00

  Okay.

• 50:24Lewis Howes?

  And we-

• 50:25Speaker 00

  It's a good reason.

• 50:25Lewis Howes?

  We ended things quickly, though.

• 50:27Speaker 00

  Oh.

• 50:27Lewis Howes?

  So, it's kind of like an emotional place, where I was like, ah, this girl, and do I really want to be here, should I go back to New York? But I stayed, and I'm so glad I did, because during the pandemic, there was a lot of people that I know that left. And now I'm reconnecting with them and I'm saying, how is Austin and Nashville and Florida? And all these places that everyone said, get out of California because of the homelessness, because of different challenges and politics, you know, things that were challenging during the pandemic. Now they're all like buying homes again in LA or around LA areas. It's like, it's just, it's such a great place to be. It's such a great environment. There are challenges, obviously, but even with the challenges, I don't know a better place I would want to live.

• 51:12Speaker 00

  I agree.

• 51:13Lewis Howes?

  I don't know. At least for the next five, 10 years of my life, maybe something changes, but you know, I don't know where else I'd live.

• 51:20Speaker 00

  I agree. And there is a beauty to this city, not just the physical beauty. There's a beauty of the people of Los Angeles, hardworking, caring, entrepreneurial, innovative.

• 51:31Lewis Howes?

  Creative.

• 51:31Speaker 00

  Creative. And the diversity.

• 51:33Lewis Howes?

  Oh, my gosh.

• 51:34Speaker 00

  One of the greatest things about running for mayor, I've come across communities and people that I would have never known, never had the experience and just fallen in love with.

• 51:42Lewis Howes?

  Right.

• 51:42Speaker 00

  And it's so cool.

• 51:43Lewis Howes?

  It's beautiful. Is there anything else you'd like to add before I ask my final three questions about why you're running, your mission, or anything else around, you know, your intention for being the mayor?

• 51:58Speaker 00

  I want to be a mayor of everybody, you know, of all people in this city. You know, I'm, I'm, just love the city. I'm proud of the city. And we can turn things around. I want everybody to really have that belief and that we can turn things around.

• 52:14Lewis Howes?

  I love it. I love it. This is a question I ask everyone towards the end. It's called my three truths question. So it's a hypothetical scenario. Imagine you live as long as you want to live, but eventually it's your last day.

• 52:27Speaker 00

  Okay.

• 52:28Lewis Howes?

  And you get, you get to accomplish everything, experience everything the way you want to. You serve the way you want to. You have the family that lives the life. All the things you want to do, they happen. But for whatever reason, everything you've ever created that people get to experience from your, you speaking, videos, content, written articles, anything you've ever said is gone. Hypothetical, hypothetical.

• 52:51Speaker 00

  Okay.

• 52:52Lewis Howes?

  But on your last day, you get to write down the three things you know to be true about your life. Three lessons that you would share with the world. And this is all we have to remember from your messages.

• 53:02Speaker 00

  Okay.

• 53:03Lewis Howes?

  What would be those three lessons or three truths that you would share?

• 53:07Speaker 00

  Wow. That's an amazing question.

• 53:10Lewis Howes?

  Off the cuff, you're not prepared.

• 53:12Speaker 00

  Off the cuff, okay, off the cuff, not prepared. One is, I believe that you've got an inner soul and inner energy that if you listen to, you will lead a good life.

• 53:28Speaker 00

  Two would be, and I've been, I feel grateful that I've been able to do that, however that occurred.

• 53:38Speaker 00

  That, that I've really enjoyed hard work. I think hard work is a requisite. And it doesn't mean that you're trying to translate it into monetary wealth. It just means that you're dedicated to your craft and to your work and to your passion. That's something that I think gives you great peace. It has for me, in my life. And I guess the last is just, you know, is the golden rule that I've tried to live by is, be good to others along the way because life is a circle. And it comes back to you. I'm a big believer in karma.

• 54:17Lewis Howes?

  Yeah, absolutely. I love that. I want to acknowledge you, Rick, for your innovation, for your dedication to your family, to being a great husband, a great father, to your mission of enriching lives and making people happy. You know, I've been here for a little over a decade and every time I'm in the experiences that you've built and imagined and have come to life, it always brings joy and happiness to me.

• 54:44Speaker 00

  That makes me happy.

• 54:44Lewis Howes?

  So I'm really appreciative and grateful. And I acknowledge you for taking the call inside of your soul. You're listening to your soul, you're taking the call to what you believe your creator is telling you to do to be of service right now.

• 54:57Speaker 00

  Thank you.

• 54:57Lewis Howes?

  It's really inspiring to see someone accomplish so much and continue to want to serve the community that you love so much that helped build your life and supports you in times of success and challenge. So I really acknowledge you for the mission, how you've built your team. I have experienced your team by living in one of your properties. And I can only imagine that your leadership and the people you've hired has just taken good care of people that they take care of us. I really acknowledge you for

• 55:27Speaker 00

  Oh, thank you.

• 55:28Lewis Howes?

  doing things the right way in your career, from what I've experienced and what I've experienced in our time meeting here. I have one final question before I ask it. I want to make sure people follow you on your website, caruso can dot com, Rick Caruso LA on Instagram and Twitter.

• 55:44Speaker 00

  Yep.

• 55:44Lewis Howes?

  Follow you, go to the website, sign up for the newsletter. Uh, you know, people can learn more about what you're gonna do once you become mayor, how they can support you, when to vote, all these things that people need to know about. They can go there. Where else can we go to be of support and service to you? Are those the main places?

• 56:04Speaker 00

  Yeah, those are the main places. And, um, you know, get the good word out. There's a lot of misinformation going around that we need, you know, I am, I'm not Donald Trump. My opponents like saying that. Uh, I'm a proud Democrat in this city. Again, I think we're in the greatest city, like you said. And let's go clean it up and let's just make it wonderful. And let's enrich everybody's lives in Los Angeles.

• 56:26Lewis Howes?

  Yes.

• 56:27Speaker 00

  That's what we want to do.

• 56:28Lewis Howes?

  I love it. Or they can follow you, support you there. Final question, what's your definition of greatness?

• 56:34Speaker 00

  Wow, you've got great questions. Uh, the definition of greatness. I, I, boy, that's a tough one. I, I think it's,

• 56:45Speaker 00

  I think it's having other people just genuinely enjoy your company and in a way that it's made their lives, other lives, just a little bit better.

• 56:59Lewis Howes?

  Hmm, Rick, thanks so much, sir.

• 57:01Speaker 00

  You've been great to be with you.

• 57:02Lewis Howes?

  Appreciate it. Appreciate it. Thank you so much for listening. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's show with all the important links. And also make sure to share this with a friend and subscribe over on Apple Podcasts as well. I really love hearing feedback from you guys. So share a review over on Apple and let me know what part of this episode resonated with you the most. And if no one's told you lately, I want to remind you that you are loved, you are worthy and you matter. And now it's time to go out there and do something great.