How to Get 70–80% LinkedIn Acceptance Rates Without Sounding Like Spam | Ryan Miller - 2052
- 28m
- Transcript
Summary
Written by a model from the transcript; not yet reviewed.
This episode of The Sales Evangelist explores how sales professionals can use LinkedIn as a genuine business development tool instead of a spam outlet. Host Donald C. Kelly and guest Ryan Miller, founder of Zenith Project, discuss why traditional cold outreach and automated message templates fail to generate appointments. They argue that successful LinkedIn networking relies on focusing entirely on the prospect, particularly by referencing recent posts and career backgrounds in a natural, peer-to-peer tone. The conversation covers actionable strategies like the vulnerability approach and the bandwagon pivot to transition casual conversations into sales opportunities. Listeners gain practical insights into leveraging AI for initial research while keeping human review central to maintain authenticity and drive conversion rates.
- Avoid using LinkedIn as a volume-driven spam outlet because immediate pitches burn bridges and trigger user flags. 6:05
- Filter prospects using Sales Navigator to find people who have posted recently so you have relevant context for outreach. 9:06
- Focus your outreach entirely on the prospect rather than talking about yourself or your product in the first messages. 7:16
- Use AI to draft flowery compliments or research summaries, but always edit them down manually to sound genuine. 14:57
Chapters
- 0:00Episode Intro and Sponsorships
The host opens with sponsor messages and introduces the episode’s focus on LinkedIn sales tactics.
- 2:21Host Introduces Guest Ryan Miller
Donald Kelly welcomes Ryan Miller, outlines the episode’s agenda, and sets the stage for a deep dive into LinkedIn strategies.
- 4:12Why LinkedIn Is Essential for Sales
Ryan explains the value of LinkedIn for genuine conversations and contrasts it with email and cold calling.
- 6:36Common LinkedIn Pitfalls and Spam Tactics
The duo discusses how spammy outreach looks and why focusing on quality over quantity is crucial.
- 8:49Building High‑Acceptance Outreach
Ryan shares practical steps—using Sales Navigator, targeting recent posts, and crafting casual, genuine messages—to achieve 70‑80% acceptance rates.
- 15:30Conversation‑Driven Follow‑Ups and Pivot Strategies
Techniques such as vulnerability, bandwagon pivots, and genuine compliments are presented to transition from outreach to meaningful dialogue.
- 23:09Introducing Zenith Project and Human‑Reviewed AI
Ryan explains how Zenith blends AI research with human message review to produce authentic outreach and high conversion rates.
- 25:21Real‑World Results and Promotional Offer
Donald shares his experience with Zenith, citing appointment numbers, and Ryan offers a free month trial for listeners.
- 26:41Closing Remarks and Call to Action
The hosts wrap up, encourage listeners to connect on LinkedIn, and promote Zenith’s trial offer.
Highlights
- 4:22
Why LinkedIn Beats Email and Phoneinsight
The guest explains that email inboxes are overrun by spam and phone calls are screened by AI or avoided entirely. LinkedIn remains effective because genuine conversations and relationship-building are still possible there.
- 6:53
The Danger of Automated Templatesinsight
The host and guest discuss how injecting dynamic fields into templated messages fails. Anyone pitching within the first two messages looks like spam and risks getting restricted by LinkedIn.
- 9:06
Leveraging Sales Navigator for Contextstrategy
The guest shares that users achieve 70% to 80% acceptance rates by filtering for prospects who have posted recently. This ensures outreach is tied to recent, real-world context about the person's life or company.
- 14:33
Using AI for Initial Researchstrategy
The guest explains a tactic where AI generates flowery context about a prospect's background, which the human user then cuts down into a concise, genuine compliment.
- 15:30
The Vulnerability Approachstrategy
A specific strategy is shared where you ask a probing business question and admit to struggling with something in your own business. This builds instant credibility and encourages the prospect to share their own challenges.
- 16:16
The Bandwagon Pivotstrategy
The guest introduces a method of framing a solution around cutting-edge industry shifts, such as asking about human-reviewed outreach, which sparks curiosity and leads prospects to ask for more information.
- 23:09
No Autopilot on Zenith Projectstory
The guest details how their software enforces human review for every single message rather than running on autopilot, which prevents hallucinations and leads to high conversion rates.
Quotes
“I'm seeing a lot of users of my platform getting 70% to 80% acceptance rates.”
Unnamed speaker · 8:49 “If you have Sales Navigator, which I highly recommend, Sales Navigator allows you to build incredible lists of prospects.”
Unnamed speaker · 9:03 “You need to stop talking about yourself and only focus on them.”
Unnamed speaker · 8:11 “And the way they do that is by reaching out solely in a casual way about people's recent posts.”
Unnamed speaker · 8:55 “People buy from people they like.”
Unnamed speaker · 22:41
Sponsored segments
- HubSpot 0:00–0:44
- LinkedIn 0:46–1:26
- Blue Mango Studios 1:28–1:42
- Mistakes That Made Me 10:03–11:01
- LinkedIn 18:27–19:51
- Blue Mango Studios 20:05–20:44
About this episode
Ep 2052 | Ryan Miller - How to Get 70–80% LinkedIn Acceptance Rates Without Sounding Like Spam If you want a higher LinkedIn acceptance rate, stop treating LinkedIn outreach like a numbers game. Sending more messages isn't what gets you replies, it's what gets you blocked. Ryan Miller, founder of Zenith Project, walked me through why most LinkedIn outreach reads as spam and what actually gets prospects to accept your connection request and reply, with his own users seeing acceptance rates between 70 and 80%. Why LinkedIn Still Beats Email and Cold Calls Email inboxes are overrun with spam and business noise, and phone calls take up time that fewer and fewer people want to give to a stranger. LinkedIn still has genuine conversation happening on it, and people are learning to visually screen the spam out from the real ones. A warm LinkedIn touch before a cold call still has a real place. It raises the odds of a decent reception instead of getting hung up on. What Spam Actually Looks Like on LinkedIn Talking about yourself in either of your first two messages reads as spam, even if the intent behind it is genuinely to help. Dropping in someone's name or company inside a templated pitch doesn't fix it. Dynamic fields dressed up as personalization still look exactly like everyone else's outreach. LinkedIn now gives users a spam or AI-flag button, and getting flagged enough times as low-quality outreach is the fastest way to get restricted on the platform. Lead With Them, Not With You Everyone on LinkedIn is trying to get attention for something, their company, their brand, or a post they're proud of, so reaching out about that is far more welcome than reaching out about your offer. A reply to someone's post should never pivot straight into a pitch. Dale Carnegie's classic "How to Win Friends and Influence People" still holds the core lesson here, focus on the other person first. Sales Navigator's filter for people who've posted recently is a practical way to find prospects who are active and give you real, current context to reach out about. Comment Like a Human, Not a Summary Bot A connection request that recaps someone's post in a tidy summary reads as mechanical, even when it's accurate. Picking one specific thing from the post that actually landed, and saying why it landed, sounds like something a real person would say to a coworker. AI can draft an overly flowery compliment as a starting point, but a human still has to cut it down into something genuine, since AI has no lived experience to draw real warmth from. Three Ways to Pivot Into Your Actual Conversation The vulnerability approach means asking a specific, probing question about their business, then admitting to a related challenge of your own, which builds credibility because people respond to humility. The bandwagon pivot frames your solution as something cutting-edge that "everyone" is starting to use, phrased just mysteriously enough to make someone ask "what is that, tell me more."The inbound approach skips the pivot entirely. A profile and message built around a clear, specific value statement gets the prospect to ask about your solution on their own. Never Bait and Switch Opening with genuine appreciation for someone's post and then jumping straight to a pitch is a bait and switch, and it's one of the fastest ways to land on someone's do-not-contact list. A simple two-step follow-up works better. Thank them for connecting, then add one specific, genuine point of respect for their background before moving the conversation anywhere else. Staying genuine and focused on them, even past the first message, is what actually keeps a conversation open instead of shutting it down. "People buy from people they like." — Ryan Miller Resources Ryan is offering his listener a one-month Zenith trial. Check out Zenith Project https://www.zenithproject.co/ for human-reviewed, AI-assisted LinkedIn outreach. Book time with Ryan for enquiriesHow to Win Friends and Influence People https://www.simonandschuster.net/books/How-to-Win-Friends-and-Influence-People/Dale-Carnegie/Dale-Carnegie-Books/9781982171452.by Dale CarnegieLinkedIn Sales Navigator https://business.linkedin.com/sales-solutions/cx/20/09/sales-navigator-podcast?src=re-pod&trk=tse&veh=tse&mcid=6897323946090332160Connect with Ryan onLinkedIn https://www.linkedin.com/in/ryanmillerhq/Follow Ryan’s company, Zenith, on LinkedIn http://www.linkedin.com/company/zenithprojectSend Ryan an email: [email protected] mailto:[email protected] how our team applies this at bluëmango | STUDIOS https://bluemangostudios.com/ for podcast guest booking. Tell me what stood out to you most about this episode on LinkedIn https://www.linkedin.com/in/donaldckelly. Sponsorship Offers This episode is brought to you in part by Hubspot: With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales https://www.hubspot.com/products/sales. This episode is brought to you in part by LinkedIn: Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse https://business.linkedin.com/sales-solutions/cx/20/09/sales-navigator-podcast?src=re-pod&trk=tse&veh=tse&mcid=6897323946090332160. This episode is brought to you in part by the TSE Sales Foundation: Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin https://tsesales.typeform.com/to/UCMfjZbX. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey http://thesalesevangelist.com/survey. https://tsesales.typeform.com/to/lc5yAa8P We’d love for you to join us for our next episodes by tuning in on Apple Podcast https://podcasts.apple.com/us/podcast/the-sales-evangelist/id788738885, Google Podcast https://podcasts.google.com/feed/aHR0cDovL3RoZXNhbGVzZXZhbmdlbGlzdC5saWJzeW4uY29tL3Jzcw?sa=X&ved=2ahUKEwj5kaXI3Pj2AhVKcjABHW5PDVwQ9sEGegQIARAC, Stitcher https://www.stitcher.com/show/the-sales-evangelist-sales-trainingspeakingbusiness-marketingdonald, or Spotify https://open.spotify.com/show/1NjzsFjQwVrgboUfDvbzd5?si=LdQOJDc1T-WBPMxr1h3RsA. Audio provided by Free SFX, https://freesfx.co.uk/ Soundstripe https://soundstripe.com/, and Bensound http://www.bensound.com/. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.
Transcript
4,884 words · 2 speakers
Topics
- Zenith Project
- ABC conference
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