“We Dress The 0.001%” - Stefano Ricci: Inside The World’s Most EXCLUSIVE Luxury Brand | PBD Podcast | Ep. 643

Patrick Bet-David sits down with Stefano Ricci CEO Niccolò Ricci to go inside the world’s most exclusive luxury brand, famed for dressing the 0.001% with handcrafted Italian elegance, timeless design, and unmatched attention to detail. ——— 🍋 ZEST IT FORWARD: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4kJ71lc⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/4kJ71lc 📕 PBD'S BOOK "THE ACADEMY": ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/41rtEV4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/41rtEV4 🎙️ FOLLOW THE PODCAST ON SPOTIFY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4g57zR2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/4g57zR2 🎙️ FOLLOW THE PODCAST ON ITUNES: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4g1bXAh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/4g1bXAh 🎙️ FOLLOW THE PODCAST ON ALL PLATFORMS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4eXQl6A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/4eXQl6A 📱 CONNECT ON MINNECT: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4ikyEkC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/4ikyEkC 👔 BET-DAVID CONSULTING: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3ZjWhB7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/3ZjWhB7 📰 VTNEWS. AI: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3OExClZ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/3OExClZ 🎓 VALUETAINMENT UNIVERSITY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3BfA5Qw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/3BfA5Qw 📺 JOIN THE CHANNEL: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4g5C6Or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://bit.ly/4g5C6Or 💬 TEXT US: Text “PODCAST” to 310-340-1132 to get the latest updates in real-time! ABOUT US: Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  At Edward Jones, we believe rich is about taking care of what gives your life meaning. That's why your financial advisor personalizes your plan to help you preserve your progress and create something that lasts. Let's find your rich. Edward Jones. Member SIPC.

• 0:15Speaker 01

  UKG is the workforce operating platform with unified HR, payroll, and workforce management. Built to solve the unique challenges of frontline work. Powered by People First AI and decades of labor data, UKG turns workforce intelligence into real-time decisions around staffing, pay, compliance, and productivity, enabling every worker to confidently take action as work happens. Because when work works, everything works. Learn more at ukg.com/work. UKG, HR, Pay, and Workforce Management.

• 0:45Patrick Bet-David?

  We just got back from Tuscany, Florence, Italy. Incredible experience. You know, when you think about levels in life, there's levels at everything you do, including suits. You may have a suit that looks good. You may see somebody that's got a suit on a president, a prime minister, a billionaire. You say, where do these guys get their suits from? Well, according to New York Times, the 0.001% clothier for billionaires around the world is a company called Stefano Ricci, based out of Tuscany, Italy. We went there. We spent time with the entire family. I, matter of fact, right now, I'm wearing a Stefano Ricci, so my closet is only Stefano. I got their pin on here as well. First night, we go out there to have dinner with them. They take us to this place called the Cantinetta Antinori

• 1:29Patrick Bet-David?

  Restaurant. We're thinking, it's just a nice restaurant. Later on, we find out the wine that we had with them has been passed down for 27 generations. Since the 1300s, it was like a castle. Family staying upstairs. Food was amazing. We celebrated my daughter's birthday, nine-year-old daughter's birthday. Santa.

• 1:54Patrick Bet-David?

  Great experience. Then afterwards, we went to their headquarters.

• 1:57Speaker 03

  This is the area of the artisanal heart of silk.

• 2:01Patrick Bet-David?

  We saw where they make their silk, you know, material. If you want to get your house fixed up with the things that they do with Stefano, they do all of that. They do it for yachts, they do it for clubs, they do it for massive five-star hotels around the world. And then we went to their actual headquarters and we saw how they make their products, the details, the stitching, the pattern they have for the needle that they use to make the suit look as good as it does. The amount of time it takes them to do one suit, how many hands touch each suit they make. And then they showed me the different things that they have, a purse they were making that's $125,000, $100,000 cufflinks. I'm talking the type of stuff that people that are in that category of the 0.001% that purchase.

• 2:43Patrick Bet-David?

  And then afterwards, we went to their property, we spent time with the family, we spent the night at their estate that they have in Tuscany, a few thousand acres. We had a chance to have dinner with the founder of the company, D. Stefano Ricci, his wife, his sons. It's just an incredible experience. And then afterwards, we went to their number one flagship store that's in Florence, walked in, got a tour, sat down and did an interview with the one and only, the CEO of the company today, the son of Stefano Ricci, Niccolo, as well as Filippo Ricci. Here's the interview. So the first time, I'm in Beverly Hills. I'm barely coming up in insurance. And I'm buying clothes from Three Day Suit Broker. I'm going to these Ross, buying $29 shoes.

• 3:27Patrick Bet-David?

  And I see this store, Beverly Hills Rodeo Drive, Bijan is there. You got Stefano Ricci, the most incredible property. I go in and I said, "One day, one day I'm going to wear the clothes here." And today, we're sitting with you, CEO of Stefano Ricci, Nicolo. It's great to have you on, buddy.

• 3:43Speaker 03

  You know that Stefano Jr., when he saw you, he told me, "You didn't tell me, PBD is here." I would look at him on TikTok all the time.

• 3:51Patrick Bet-David?

  This does not look like a store. What is this property?

• 3:54Speaker 05

  This is our bottega. The little bottega.

• 3:56Speaker 03

  It's a Florentine workshop, as we call it. You enter in the heart of San Antonio. Boom, you have this ceiling, which is all hand done by special mirrors, special glasses. The frescoes from the early 1900s. And it used to be, this location, used to be where they kept the carriages.

• 4:27Patrick Bet-David?

  So, New York Times has a story on you guys, talking about the clothier for the top 0.001%. Not the 1%ers, not 0.1, the 0.001. You see the list of people that I've warned Stefano. A list is a long list. We got Nelson Mandela, we got the Pope, we got Tom Cruise. We have The Weeknd recently, right? You have 20 presidents dignitaries. One that I'm very friendly of because of something he shared with me. A lot of these names, business people. Bezos coming here, I saw Bezos sign the mill, the place that we went that Filippo was showing us. All of these folks. How do you, your father, the family, view how to impress and keep the 0.001% of doing business with you?

• 5:11Patrick Bet-David?

  What's the level of expectation there?

• 5:14Speaker 03

  First of all, you know, 0.001, now we are targeting to the 0.002. Because we would like to grow our business. I think we focus on that niche where maybe it was missing in the market. Or maybe we reached, it was never reached before. Providing products and materials that were not shown before to give emotions. You know, gentlemen like you, I've seen it all, I've worn it all. You need something that you wear it, you touch it, you understand. There is a, for us, there is a family and the group of artisans behind doing research and make things by hand with a great passion. And, you know, it's exclusivity. Of course, it is not an exclusion to the rest of the world. But as an example, we were talking with my brother. Nobody can drive a Ferrari.

• 5:59Speaker 03

  But when they look at it, lots of people admire Ferrari. So in our case, it's like we love to do these products extremely exclusive. And I think as a form of respect for all the people that works behind it. We're talking about hundreds of people that on a daily basis that come in our headquarters and put passion. And also help to hands down the heritage also to the newcomers, that the younger generation that is coming to within our facility. And we teach them this art of tailoring, of like making shirts, leather goods, jewelry, diamond setting. So all within our world, we try to express the maximum heritage of artisan that can be done here in Florence.

• 6:41Patrick Bet-David?

  So one thing I noticed of just being with you guys last two days and walking around everywhere, whether it's the headquarters or the meal that you guys have, is the amount of details that you look at, whether it's the little button, whether it's the sewing, whether it's... It was so much details that things you guys, you know, tucked, is that because in your eyes, even right now when we're sitting down here, these chairs, right? These are, are these, these are Gator chairs, right?

• 7:07Speaker 03

  These are crocodile.

• 7:08Patrick Bet-David?

  Crocodile.

• 7:09Speaker 03

  Nice crocodile chairs. Life is made of details. Details makes the difference. And in our world, you know, a button, a specific fabric, a specific type of skin of a, of crocodile is what makes the product unique. You don't need, you know, you don't go on the market, we find what is available. We make our own materials, our own buttons, our own, and then we create, of course, our own styles with detail, with stitching, you know. My father, he invented in the, in the eighties, you remember, there was all those shirts with those gimmicks on the colors and the stitching on the color. So he invented them and he made also his collection of shirts famous with that back in the eighties and the nineties. And I remember we had, at the time, we didn't have a shop in, on rodeo driving Beverly Hills.

• 7:54Speaker 03

  And we had two, three multi-brands that were buying our shirts to sell it to their top high-end cast.

• 8:00Patrick Bet-David?

  Is one of the ambition, is that where?

• 8:02Speaker 03

  Bichon, I do have a great memories because we feel like family.

• 8:08Speaker 03

  With him and his son Nicolas. My father was designing his shirts and ties back in the 80s. And there was a very strong relation between the two of them. Of course, we have to give credit to Bijan. He was a luxury master. He invented this world of high-end luxury. Only by appointment, I think, was inspirational for everybody that is in the luxury business today.

• 8:33Patrick Bet-David?

  How long does it take to make one of these?

• 8:36Speaker 03

  One dinner jacket like this, it gets close to 30 hours to make one garment.

• 8:40Patrick Bet-David?

  30 hours to make one dinner jacket like this? So the fabric, the time of making the fabric would take how long?

• 8:46Speaker 03

  It depends on the kind of fabric. As you know, some looms produce up to 20, 40 centimeters per day, a meter per day as well. One feet per day. Can you imagine, one feet per day?

• 8:56Patrick Bet-David?

  One feet per day? Yeah, when you guys were telling me you only make 12 suits a day in that one property, another 24 in different places.

• 9:04Speaker 03

  The bespoke division is a 12 suits per day.

• 9:05Patrick Bet-David?

  Bespoke is 12 suits per day?

• 9:08Patrick Bet-David?

  That's the perfection part, you take your time with it.

• 9:10Speaker 03

  And you have 45 people to make 12 suits a day? That is the key.

• 9:15Patrick Bet-David?

  45 people to make 12 suits a day?

• 9:17Speaker 03

  You know, for us, the strategy now is to be able to offer our client an experience like the one you're living. Just sitting in a beautiful environment with a "Made in Italy" furniture, with "Made in Italy" product, with a great team, with great service. You need, honestly, you work a lot, then you dedicate yourself, maybe once every six months, one hour for yourself to do your clothing selection. You get here, you just want to be relaxed, enjoy. You can open a bottle of champagne, you sit down, we offer you, we show you all the latest fabrics that we have. We measure you. If you have to send our tailor to your house to make the second fitting,

• 10:01Speaker 03

  we send it wherever you are in the world. We provide the service that we just want to make you happy and remove the headache of having a full closet of merchandise for the season to come. And I see that people come, there are some people that come every month, they like to enjoy the experience. Somebody comes twice a year, spring, summer, fall, winter. Even though... For our top, top clients, we offer something that is unique. We invite them in our showroom in Milan. And we offer them to see the full selection of the actual collection. Which means normally you go in a boutique and you find fifteen, twenty outfits. Which is the selection made by us, together with the managers of the boutique that they can offer you.

• 10:45Speaker 03

  Instead, if you are on the top tier of our clientele, which means spend over, let's say a hundred fifty, two hundred thousand.

• 10:51Patrick Bet-David?

  Per year.

• 10:52Speaker 03

  Per year, you are invited. And you can select out of like eighty, hundred ducks. But you must have a mentality of a shop. So you must be able to wait for five months, for five months, in order to get the collection at the right time. And there are some clients that enjoy it really, really much. Then they stay, of course, they stay with the family, they stay with us, we have dinner in Milan, then they come to Florence. We invite them in our country house. Because at the end, talk about clients, but with most of them, they become very good friends. Share same passion, vintage cars, great wines, great food. And I think this maybe is the best part of, of my job.

• 11:30Speaker 03

  Because I get the opportunity to meet very influential, powerful, self-made multi-billionaires, if not billionaires. And share the vision and understanding from their perspective, what is going to happen, what is in the near future. And hearing, and honestly, from, I go from China, US, Middle East. You really get some interesting information.

• 11:54Patrick Bet-David?

  Last time when we were having dinner, your, your mother Claudia, it was unbelievable, the, the, the stories with her and what thing. But the, the family is pretty competitive, some of the conversations that we're having. It was very interesting listening to the conversations. Your dad is sitting right there next to my wife and I asked, so how did this whole thing get started? You know, they met at seventeen, he was nineteen, she was seventeen. And then the, the story of how they started selling ties, maybe you can start how, you know, the, the story of the company.

• 12:20Speaker 03

  It's, you know, it seems like a, a story from a book, from ancient times. Because they met, they were seventeen, eighteen, still together after fifty, seven years. It's, I think it's a great story, because they started, my father was, he studied as an accountant. And then he decide within the, my mom, my grandmother, she had a little facility with two, three ladies doing garments for lady. So. He was a great graphic designer and he had an inspiration from the ceiling of the Renaissance Palace of Florence to recreate those designs into the ties. And it was amazing the success that he had right away. So he showed at Pitti, Pitti Fashion, Pitti Warmo Fashion Week.

• 13:04Speaker 03

  He met buyers from all over the world and within two years, the four ladies were doing the ladies gown, they were converted into making ties. And my mom and my dad, they started together. Of course, my father had the vision. I always say he's enlightened because doing what he did, especially in 93, going to China, maybe neither me, maybe would have not been able to do it. Maybe my role and my brother's role, extremely important, was after, to develop it. But the vision that they had and with the great support of my mom, because we always say, behind the great man, there is a greater woman.

• 13:39Speaker 05

  Let me show you something. This is something that made Stefano Ricci famous around the world. And it was the most expensive tie in the world. This is a micro patchwork.

• 13:50Speaker 03

  Tie, when it came out, it was touching the $1,000. And it was 25 years ago. So this made a statement and it was one of the points that...

• 14:00Patrick Bet-David?

  What does this go for now? This is 500?

• 14:03Speaker 03

  Because it's not the pleated.

• 14:05Patrick Bet-David?

  Oh, okay. But the pleated one you do would go for today?

• 14:08Speaker 03

  About $1,000.

• 14:09Patrick Bet-David?

  $1,000, okay. When did he decide he wants to mainly target the .001? What was it? Was it, he was always so eccentric because in being around him, the way he looks, you know, he looks like somebody that would build something like this.

• 14:26Speaker 03

  Yes, I think it happened for different reason.

• 14:29Patrick Bet-David?

  Accidentally or on purpose?

• 14:31Speaker 03

  No, it's accidentally but on purpose because his vision was to, as he always teach me, taught me and my brother, always starts where everybody else stop. So he always raised the bar higher and higher and higher.

• 14:46Patrick Bet-David?

  Always start where everybody else stops.

• 14:48Speaker 03

  So if they think this is the point where the market, if you speak with a fabric supplier, say you, this is the finest fabric we've done until today. You say, can we do better? But, Mr. Ricci, this is the best we've done. Do better. So that has been his mantra, his motto, that you're teaching everybody here in the team. Don't stop where you think is very good. Try to be more and more and more. Sometimes even complicated for us, can you imagine every season to raise the bar? But this path lead us to the 0.001.

• 15:26Patrick Bet-David?

  When we were at our Vaux conference last year, Julien's there, who does a phenomenal job, by the way. And he's like, well, let's see what's gonna happen here. Everybody runs up. I'm like, have you guys heard of Stefano Ricci? And we got nearly 6,000 people there. You know, the CEOs and the founders, they raised their hands, they know about it. The rest of the people are like, I've never heard of this before, right? Because of who the market is for. There is a famous quote you always hear that says, there's a reason why Ferrari never advertises. Okay, it never, because their buyers don't watch too much TV. That's the quote. Their buyers are out there doing things, right? But, you know, everybody walked up when they went to the booth, they're saying, I wouldn't mind getting a Stefano Ricci cologne.

• 16:10Patrick Bet-David?

  I think it's the best, by the way, in the marketplace.

• 16:12Speaker 03

  Oh, thank you.

• 16:13Patrick Bet-David?

  It's the what I wear. My son Dylan wears it. Dylan, who loves your dogs, I don't, the one that was running away from Watson last night, yes.

• 16:21Patrick Bet-David?

  Last night, we're, everybody's out there, we're having dinner, and then we have cigars. And next thing you know, we hear a screaming and a chair moving.

• 16:29Speaker 03

  And I say, what's going on? It was my, is it our brown chocolate Labrador trying to play with Dylan?

• 16:36Patrick Bet-David?

  Yeah.

• 16:37Speaker 03

  At the end of the night, he was playing.

• 16:38Patrick Bet-David?

  He was, you're right. And this morning, he was playing with him in the backyard, which was great. No, but some items. If somebody doesn't know about your items, we're sitting here. If I wanted to create these two in my office, if I want to change my office, my house, and I wanted to get something like this, price range of items. Vinny's looking at a leather jacket yesterday, $30, $35,000. We were looking at a bag yesterday with a gold lock on the front of it, beautiful bag. And I think it was also a crocodile bag, as well.

• 17:09Speaker 03

  That bag with the golden diamonds, with 15 carats diamonds on it.

• 17:13Patrick Bet-David?

  15 carats diamonds.

• 17:14Speaker 03

  So for us, is, I think this is our main challenge. To make people understand that we can go from a Thai to a Finnish apartment. So lifestyle is what now is driving also our business. I always say there'll be two maestros.

• 17:32Speaker 03

  An inspiration for us. Besides my father, I've been my mentor and my brother's mentor. But Giorgio Armani, Ralph Lauren. These two persons have been able to create two maestros. They've been able to create two lifestyles. Where wherever you enter their restaurant, their boutiques, their hotels, you understand immediately where you are because they've created a legacy. They created a lifestyle. Different looks, different concept. So we have to take inspiration from them. They did it, they made it. For us, the idea is this one. Of course, in a smaller case, but being able to create a lifestyle at 360 degrees.

• 18:13Speaker 03

  And recently proven with a beautiful suite inside the Castafalfe Resort. Today it's going to be run by Discovery. And a beautiful suite in Principe di Piemonte. We've done a yacht club in Sindal in Saudi Arabia.

• 18:29Patrick Bet-David?

  With MBS, that's the one that was the blue, it's incredible.

• 18:31Speaker 03

  PIF with, of course, with the MBS commission to us.

• 18:35Patrick Bet-David?

  They reach out to you and they say, "I want you to come and design this."

• 18:38Speaker 03

  We were invited to make a proposal. So I've been waiting, me and my brother in Saudi, for a few days to meet with the number one. And they love the concept of an exclusive brand. Making something even more exclusive with all our crocodile chairs and sofa armchairs. With a unique design of marble for all the yacht club. Together with that, we have our lounge building in Shanghai. Where our members can participate and go and have dinner and drinks. This is because today for us, it's fundamental to create a lifestyle. And interiors as well, we have this kind of concept, but we also have leather.

• 19:21Speaker 03

  So it not only has to be crocodile, of course. It's becoming more and more important for our business.

• 19:30Patrick Bet-David?

  But the price point, it's important because in the New York Times article, it also talks about that there was cufflinks, there were $100,000 cufflinks.

• 19:37Speaker 03

  Even more. We've done some pins, we've done some buckle. We've even done one buckle in diamonds for him, one million bucks.

• 19:42Patrick Bet-David?

  A diamond buckle?

• 19:43Speaker 03

  Yes.

• 19:44Patrick Bet-David?

  A bell for billionaires.

• 19:45Speaker 03

  Fifty carats, all designed with the initial of a special client. We've done. Cuff links for a couple hundred thousand, you know. Jewelry, as you saw yesterday, is, I think it's really elevating the brand. Because for us, we've been doing cuff links for thirty years. And the last ten years, we organized a team of extremely skilled cosmet and diamond setters that are doing unique things. And one more thing we are extremely proud of. If you have in your mind either a design for a house, if you want one buckle, one diamond, one jewelry, one cuff link with your initial, with the family crest. If you have a company with the logo and you want to do something unique, one-off,

• 20:31Speaker 03

  that's, we are here for this. We do so many special projects for our clients. We've done, you know, crocodile jacket with matching hats, with embroidery, some logos for some clients. You saw yesterday our silverware production of chisel with disbalzo and chisel technique. We can do family crest, we can do anything, pretty much anything. We are a great team of designers in-house with this under supervision of my brother and my father. We can create customized design for ties.

• 21:04Patrick Bet-David?

  What would something like this go for? If a person wants two of these in their office, what do they spend?

• 21:08Speaker 03

  Eighty, a hundred thousand.

• 21:10Patrick Bet-David?

  Eighty to a hundred thousand dollars, or something like this.

• 21:12Speaker 03

  Yeah.

• 21:12Patrick Bet-David?

  So, this isn't just about clothes. You guys will go to buildings, homes, bedrooms, offices, the variety of creativity.

• 21:22Speaker 03

  Homes, we have done also two homes for two special clients of ours. And, you know, once you are in, you are in. You really.

• 21:32Patrick Bet-David?

  So spend the first dollar, you're in forever.

• 21:34Speaker 03

  No, you really want us to be involved.

• 21:37Patrick Bet-David?

  Yeah.

• 21:37Speaker 03

  Because, for example, after you came last night and you saw our estate and the passion that was put to build that house, where every detail, every detail has been designed with the heart, because everything was a lot of passion behind it. You say, "I would like to do my country house." Which inspiration would you get? We had clients coming and say... Can we do something similar to this? Can you give us inspiration? We've done a penthouse, we've done another house for another client.

• 22:05Patrick Bet-David?

  It's beautiful. I mean, 3,000 acres. You know, the pool, the Tuscany. You see Tuscany, you think about moving.

• 22:12Speaker 03

  That's our secret paradise. We keep it.

• 22:14Patrick Bet-David?

  Well, it definitely is a secret. But we almost lost Vinnie because Vinnie was hiding in the house. He didn't want to leave.

• 22:20Speaker 03

  This morning.

• 22:21Patrick Bet-David?

  Yeah, it was not gonna... But somehow, some way, we were able to convince him to leave. You know, it was gonna be a problem. Your dad's gonna wake up tomorrow saying, "Who is this?"

• 22:29Speaker 03

  "I think Chen said, you know, I think of the white sailor."

• 22:36Speaker 00

  At Edward Jones, we believe rich is more than caring about the latest and greatest. It's also taking care of what gives your life meaning. That's why your dedicated financial advisor meets you where you are with personalized financial strategies that help protect what matters so you can preserve your progress while creating a path forward. The key to being rich is knowing what counts. Let's find your rich together. Edward Jones. Member SIPC.

• 23:05Speaker 01

  UKG is the workforce operating platform with unified HR, payroll, and workforce management. Built to solve the unique challenges of frontline work. Powered by People First AI and decades of labor data, UKG turns workforce intelligence into real-time decisions around staffing, pay, compliance, and productivity, enabling every worker to confidently take action as work happens. Because when work works, everything works. Learn more at ukg.com/work. UKG, HR, Pay, and Workforce Management.

• 23:59Speaker 03

  It's been a pleasure to be here, to let you know what we do, who we are. You can also share the vision. And cheers to that, have a good evening.

• 24:27Patrick Bet-David?

  You know what I liked about the house that Rob noticed? He says, "Pat, you know what's the craziest thing I noticed about their house?" I said, "What's that?" He says, "I walked around everywhere and looked at pictures. There was no pictures with celebrities and all this others. It was all family and kids. The only thing that was there was the Pope. The picture with kissing, I think it was you're in it and he's in it. And it was a family picture because one of the kids were there. Is that intentional that in the house, it's just family?

• 24:54Speaker 03

  No, it's a family house. So for us, it's the picture of mainly the grandchildren. You see them everywhere. There are some pictures of me and my brother, but just rarely because grandma and grandpa put all the grandchildren around. But when you talk about the Holy Father, Pope Francis, we had the honor through Antico Sittificio Fiorentino, which is a company founded in 1786 here in Florence with antique looms that you saw yesterday. We donate, actually, the lady working at Antico Sittificio through them, we donate the fabric produced for the cassola, so for this dress for the Holy Father when he celebrated the Mass here in Florence. It was a great honor for us.

• 25:34Patrick Bet-David?

  Oh, I think he showed it, because Filippo, is that the material that was soft, incredible? Yeah, it was unbelievable.

• 25:41Speaker 03

  Because it's made with hand looms, human activated looms that create a 3D effect. So they came, they made the selection, they saw this fabric that it would have been amazing to represent the heritage of Florence. During the Mass of the Holy Father, and then that's how we end up wearing the Antico Santificcio fabric on his shoulder during that very special day. So, we had the opportunity to participate to a private Mass in Vatican City, and we met the Holy Father. At the time, my daughter, she was in the womb of her mother, and we were not sure about the name yet, because I wanted Anna Giulia, or Margherita, or Aurora, so when we got there,

• 26:24Speaker 03

  and he asked me what I can do for you. And I say, "Holy Father, I'm here just to thank you for the light and the peace you're bringing to a lot of people that are coming back here on San Peter Square for your Mass, and so thank you for that." He said, "Also, you're expecting a baby, it's just due in a few months, and what's her..." Before he said "what's her..." Her mother said, "Aurora." So Aurora was... This is how long before Aurora was born? Yes, two months before. Oh, two months before. Two months before. And he said Aurora, and Aurora it is, maybe was blessed by the Holy Father. And it was fantastic that after six, seven months, he came back in the Duomo, together with the authorities.

• 27:08Speaker 03

  And next to me was the mayor, the chief of the region of Toscany, all top officials. And on the side, the first one was me, with Aurora, with her mother, my mother and my brother. So I say hi to the gentleman on my left, and I say, "Hello, Nikolov, like, give us a few minutes, you know, it's a very important moment to say hi to the Grandfather, the Holy Father." I say, "Okay." So I say, "Pass me Aurora, please, one second." So I took Aurora, and I put her, like, sitting on the barricade where the Holy Father was going through. So he was supposed to go to the authorities, instead he came straight to my daughter. And I said, "How beautiful is this girl? What's her name? Aurora, you gave her the name, you gave her the prediction."

• 27:52Speaker 03

  And he told me, "This is why it's so beautiful, because I bless her, I won't." So then he just gave a hug to my daughter, and then what he did? He just went, he left. Without ignoring all the authorities. It was my fault.

• 28:08Patrick Bet-David?

  You gotta be kidding.

• 28:09Speaker 03

  They were so upset with me. The mayor, he's a friend. We can recall, "I've been waiting this moment all my life to take a picture with the Holy Father in the dome of Florence." And what did that? He comes to your beautiful daughter. Okay, let me forget about it.

• 28:42Patrick Bet-David?

  I noticed something in the front that really caught my attention, if you don't mind going there. So what is the story with this chessboard and a chess piece that you have over there?

• 28:51Speaker 03

  Well, within the lifestyle, the projects, of course, game boards are part of it. And we wanted to tell a story about the chessboard with the crocodile. So you see, there's black and white. Also, the squares are in crocodile. And we created, you know, these in steel and silver. And you can really play. I mean, if you're looking on the market for, you know, who has one of these? We gave him as a present to our dear friend Andrea Bocelli.

• 29:21Patrick Bet-David?

  He has one of these.

• 29:22Speaker 03

  He loves to play chess, and he has one of these in his house.

• 29:25Patrick Bet-David?

  Checkmate.

• 29:35Patrick Bet-David?

  But they're crocodile pieces that are leather.

• 29:38Speaker 03

  We can actually do it in crocodile as well. This is artwork.

• 29:41Patrick Bet-David?

  This is artwork, I got it.

• 29:43Speaker 03

  Okay, beautiful. And he gave what? A real-sized one in crocodile? We can...

• 29:47Patrick Bet-David?

  I think it's beautiful.

• 29:49Speaker 03

  Somebody know of them.

• 29:50Patrick Bet-David?

  So our consulting firm's logo is a chess piece.

• 29:57Speaker 03

  Okay.

• 29:57Patrick Bet-David?

  That's why I asked the question.

• 29:58Speaker 03

  Okay. We can't send that to you.

• 30:00Patrick Bet-David?

  That's exactly the point. And so what I'm saying is, this is, this matches our brand. How often do you run into people that are wearing British style?

• 30:07Speaker 03

  More and more and more. Restaurant, Florence, Rome, Milan, Nice. If you go London, London, if you go Paris, Istanbul. Istanbul.

• 30:17Speaker 05

  If you go to Armenia, you go around Yerevan. I mean, the best restaurants are.

• 30:21Speaker 03

  It was funny, here in Europe, you know, my father, they know him, but really stopped in Armenia, in Russia, in Azerbaijan. If you go with my father, people go crazy, like a superstar.

• 30:33Patrick Bet-David?

  Your dad is a distinct artist.

• 30:35Speaker 03

  You know.

• 30:38Patrick Bet-David?

  That's, that's not, that's a, that's a brand.

• 30:41Speaker 03

  It's like respect, you know, when you see.

• 30:44Patrick Bet-David?

  Oh, for sure. Yeah, yeah, for sure.

• 30:46Speaker 05

  Fine story. We are just out of the, of the store a few years ago when Matteo Renzi was the prime minister of Italy. And he was also mayor of Florence. So after he was prime minister, he was here walking. We go out and we.

• 30:56Patrick Bet-David?

  You guys like the sky.

• 30:57Speaker 03

  We're friends, very good friends.

• 30:59Speaker 05

  So we see him walking and say, like a cam, hugs, sandwiches, like having fun. And then a couple, they look and they come to us with a camera and they go to him and said, can, can you, can we please?

• 31:10Speaker 03

  He was like, yeah, sure. I said, take the camera and answer the picture.

• 31:16Speaker 05

  Is it a Russian?

• 31:16Patrick Bet-David?

  Get out. So they knew, they knew him more than they knew him.

• 31:19Speaker 03

  Yeah, they were.

• 31:23Patrick Bet-David?

  Tell guys, this is a prestige brand.

• 31:29Patrick Bet-David?

  Recent years, a lot of stories comes out about, you know, companies in Italy, big brands, competitors of yours, who claim it's made in Italy, but they're assembled in China, made in Italy. Two things. How important is the fact that everything that's produced is made in Italy? Why is the whole concept of, what is it called? Tutto italiano?

• 31:50Speaker 03

  Fatto in Italia.

• 31:51Patrick Bet-David?

  Fat, fat?

• 31:52Speaker 03

  Fatto in Italia.

• 31:54Patrick Bet-David?

  Fatto in Italia. Why is that made in Italy so important?

• 31:59Speaker 03

  Because the quality you do here, you can't do anywhere else. There is the concept of quality that we have in Italy is second to none.

• 32:09Patrick Bet-David?

  Why though? Why, Niccolo?

• 32:11Speaker 03

  Because it goes back to our roots, it goes back to the beauty you want. Let's have a walk outside here. I'll show you some beautiful building. They were done like this.

• 32:18Speaker 05

  He was shown us yesterday.

• 32:19Speaker 03

  They were done, they were done, like the Duomo was done in the fourteen, fourteen, like, you know, from fourteen hundred. Renaissance in Florence, you breathe it everywhere. So beauty, things have to be made with quality. If you try to produce some of this garment, some other countries, it would be hard because there is not the heritage. It goes down for. Hundreds of years. Let it go. Here we have an area which is extremely famous. All the brands from around the world, the top brands around the world, they all come and produce here in Florence.

• 32:46Patrick Bet-David?

  I noticed when we're... There was a piece in the Leonardo da Vinci piece that had been designed.

• 32:52Speaker 03

  We are the proud custody of a loom that has been created following the original design of Leonardo da Vinci, which still wave. It's an oratorio that creates... We use it for the warp, for our... For making in order to make the samples. And it's still working perfectly.

• 33:12Patrick Bet-David?

  Yeah, yesterday the guys... What was his name? Was his name Fabrizio? Was Fabrizio the manager?

• 33:16Speaker 03

  Fabrizio, yes.

• 33:17Patrick Bet-David?

  Fabrizio was a little bit worried because I wanted to try this one guy that was doing the thing. So I stood up there. He showed me how to do it and bring it back. And they were all nervous this is gonna break and have to push the thing this way, that way.

• 33:29Speaker 03

  Anyway, that thing comes from 1700.

• 33:31Patrick Bet-David?

  That's unbelievable.

• 33:31Speaker 03

  It still makes the most amazing fabric.

• 33:34Patrick Bet-David?

  I'm...

• 33:34Speaker 03

  Fine, when we talk... We'll go back when we talk about details.

• 33:37Patrick Bet-David?

  Right.

• 33:38Speaker 03

  These are made if you respect history, if you respect the heritage. You know, when yesterday you were trying to do the chisel on the silverware and you told me, "How you do it? This is difficult." I showed the picture of the guy. Now he's maybe 50. And you have a picture of him, he was 16. So it's a experience. That's what you need.

• 33:59Patrick Bet-David?

  That was the chiseling, which was you...

• 34:02Speaker 03

  Hammering it.

• 34:02Patrick Bet-David?

  You were hammering it in and then it comes up and then it turns into a piece like that. Did he do that? Is that him?

• 34:07Speaker 03

  Yes.

• 34:08Patrick Bet-David?

  That's him. And that takes how long to make?

• 34:10Speaker 03

  That is a month, one month of work.

• 34:12Patrick Bet-David?

  Just on that?

• 34:13Speaker 03

  One piece, yes.

• 34:14Patrick Bet-David?

  One piece? Wow. And if I want to buy something like that for my house, what would I be paying for?

• 34:20Speaker 03

  Yeah.

• 34:23Speaker 03

  I don't know. I don't believe I'm gonna have to...

• 34:26Patrick Bet-David?

  Eighty thousand dollars.

• 34:27Speaker 03

  Eighty thousand dollars.

• 34:28Patrick Bet-David?

  You know what you said yesterday multiple times, which I loved? He said, "Look, there are customers that come in and they just go, 'I want this. Here's my credit card.'"

• 34:38Speaker 03

  See, they don't ask for price.

• 34:39Patrick Bet-David?

  They don't ask for price.

• 34:40Speaker 03

  But... You know why they don't ask for price. They've been buying for us for many years. And they always got happy at the end. Because what is important, when they say, ah, this product is expensive. No, it's not expensive. Because for what you are getting is a very good price.

• 34:56Patrick Bet-David?

  How long did it take to have that reputation? So you guys been around fifty years. How long did it take to have that reputation?

• 35:01Speaker 03

  It took, I think, the twenty, the first twenty years of B two B, selling shirts. You need to build the brand.

• 35:08Patrick Bet-David?

  Until the market realized you guys are gonna overdo it.

• 35:09Speaker 03

  You know what? I think made us, this reputation made us, our life easier. Because we added categories, like the, you know, the suiting, the leather jacket, the leather outerwear, the briefcases, the jewelry. The clients gave us the chance because we never let them down. And as far as you give them quality, as far as you give them quality, the client respects you, I keep on buying from you. But, you know, you can't just sell a brand and then use crazy multiples. You need to be fair, prices, high prices. But for what you are getting, and the amount of work that is behind it, the amount of research, and the amount of investment that we do from our side is...

• 35:53Patrick Bet-David?

  It's amazing you say this. So we're in Miami, we go to George. Uh, Tom needs something for here, okay? While we're in Florence, he doesn't have it yet. We're in Miami. George contacts the store here, says, I have a client, Tom Ellsworth, that's gonna be here. And he comes down here. What is the gentleman's name? Where is he at?

• 36:13Speaker 03

  Alessandro.

• 36:13Patrick Bet-David?

  Alessandro, who was fixing my tie, by the way, Alessandro. We walk in, takes out the jacket, ready for Tom. Then we see Tom look like an absolute model of a guy. We can't send him home today because he's, he'll have another baby in nine months. If he goes home right now with his wife. And, uh, but we saw that. To me, the most unique differentiator working with you guys is the service. It's absolutely unbelievable, the service you offer across the board.

• 36:38Speaker 03

  The mission of their life is to make you happy, is to make the client happy. You have so many headaches in your life. The last thing you want to have a headache about is about your clothes.

• 36:47Patrick Bet-David?

  Can you teach that, or do you have to find people like that?

• 36:49Speaker 03

  You have to find the right manager, have him staying with us a few months. But normally they're trained, you know, they come trained. You train them more, and then it's their responsibility to train their team.

• 37:00Patrick Bet-David?

  But do you, like, how do you, if I'm not a person that's a service person, you can't really teach it to me, to the core. How do you, how do you find guys that are fully about service?

• 37:10Speaker 03

  You know, we look at people that maybe have also experienced previously in the jewelry business, hospitality. Because at the end of the day, you have to be a great salesperson, you need to know about products, but you need to know how to greet customers.

• 37:24Patrick Bet-David?

  Gotta.

• 37:25Speaker 03

  Because the most part, what we love is to have the team working together. When the first person get in touch, when the manager get in touch with the client, the team works around him.

• 37:35Patrick Bet-David?

  It's funny, our family, for four years, we would go to this restaurant in Fort Lauderdale, called Angelo del Elia. And they would do these pizzas and, you know, on the oven and martedella, and they would bring the cheese and the 25-year balsamic glaze aged. And then we go to the one restaurant, which I absolutely love, Casa di Angelo, ran by Angelo, phenomenal place in Fort Lauderdale. Michele was our manager that would take care of us. We loved this guy so much that eventually we said, you come and run our cigar lounge. So he runs the cigar lounge, Michele. Customer service with Michele to us is one of a kind, the way he treats us. He's also Italian, from here, tells the story, it's a very unique experience.

• 38:16Patrick Bet-David?

  And gives me the vibes of, this is like a three Michelin star story you walk into. You come to...

• 38:23Speaker 03

  No, thank you. It's an accomplishment for us to hear from you, having this kind of compliment.

• 38:29Patrick Bet-David?

  That's the treatment we get every time we're in. So I got a question for you. Movie-wise, when are we going to see 007 wear Stefano Ricci's suit?

• 38:38Speaker 03

  This is a, it's a good idea, it's a project. Also because most of our clients, they don't envision themselves as that specific actor. Of course, we are proud if some of them wears our things. But 007, everybody envisioned them as 007. So that would be a great, a great thing. We need to explore it, hopefully, in the future. We'll see.

• 39:02Patrick Bet-David?

  How does that work? Do they come to you, do you go to them, do you put a few outfits saying, hey, what if he wears this? Is it collaboration?

• 39:08Speaker 03

  To go to them. Sometimes we had some, some, some production that asked us to provide some clothes. But mainly they even go through department stores, they have personal shopper and they buy the looks for during the movies. Recently, we saw Will Smith was wearing one of our knits and we didn't know about it because they bought it directly from, from, from a department store.

• 39:34Patrick Bet-David?

  That's the best kind, right? The interest is there to go.

• 39:36Speaker 03

  They love it. They put it maybe in their contracts. They would like to wear and they put the brands. Then they go, they make the outfits to buy. Some directly, some indirectly to our summer partners.

• 39:48Patrick Bet-David?

  And I saw my new friend who told me the history of a lot of other things that he really wants me to tell today in this interview, but I won't. I'm not gonna do it. I know you want me to tell it. I'm not gonna do it because of my own level of discipline. But he showed a, the book that you open up here with Mike Tyson wearing a white belt. Right? And you guys didn't move into him. He bought it himself.

• 40:09Speaker 03

  He had the picture of him with our eagle head as a buckle.

• 40:12Patrick Bet-David?

  Right, the brand. But the other one was, apparently you guys have a store in Armenia, in Yerevan.

• 40:17Speaker 03

  We opened a shop in Armenia twenty years, around twenty years ago.

• 40:22Patrick Bet-David?

  In twenty years you've been in Yerevan?

• 40:24Speaker 03

  Fifteen years, twenty years ago, yes.

• 40:25Patrick Bet-David?

  And they say in Yerevan, if you don't wear a Stefano Ricci's sock.

• 40:28Speaker 03

  They say if you don't wear Stefano Ricci's socks, you are nobody.

• 40:33Speaker 03

  And you know, this comes through a lot of years of Armenian families been working in New York, in L.A. Been great support London.

• 40:43Patrick Bet-David?

  Armenians will pay. They will pay because they wanna wear the best. That's why I had a couple of ideas for you. I said, in my opinion, I think Boca Raton will be a good market for you.

• 40:54Speaker 03

  I for sure.

• 40:56Patrick Bet-David?

  To look into. Maybe the Boca Resort area, maybe some of the areas there. And then, you know, Glendale wouldn't be a bad market to look at. A lot of Armenians that they're also like, you know, some nice clothes.

• 41:05Speaker 03

  You know, lots of Armenians have a lot, very strong know-how about tailoring. So they really appreciate the work machine that we put in the mountains.

• 41:13Patrick Bet-David?

  That's a good point. You know, and my dad's, yesterday when I was with Philip and he showed me the Singer, the sewing, the machine that you guys have. And today you showed me the video for the new series that's coming up that I don't wanna disclose it to the audience. They'll find out about it. You had the Singer sewing machine. My dad is eighty-three years old in our house. If something is messed up, we need to fix it. We just go give it to him?

• 41:37Speaker 03

  No.

• 41:37Patrick Bet-David?

  Eighty-three years old, he goes to his room, fixes it, comes out, here you go. If a button, anything is missing, my dad goes and does it. So in Armenian, Middle Eastern. It's very

• 41:47Speaker 03

  A strong tradition, yes.

• 41:48Patrick Bet-David?

  Yes, very. And they're spenders. They will spend the money as well. When it comes on to

• 41:53Speaker 03

  Yes, I know.

• 41:54Patrick Bet-David?

  Wanting, yes, I know. I know you know.

• 41:56Speaker 03

  I know.

• 41:56Patrick Bet-David?

  Yes, I know you know. Uh, any, any final thoughts, any final thoughts you have here? Because for us, we're excited about this partnership that we have together, the collaboration that we have together. Uh, we are very picky on who. We don't do any sponsorships right now with anybody. When Julian and I started talking about the brand and you know, how much I love what you guys do, how the treatment. We brought it to our audience. They fell in love with it. So we're proud to go on this journey together with you guys. But what are some final things you want to tell the audience?

• 42:26Speaker 03

  First of all, can't wait to be in Orlando, September 8th to the 11th. I believe it's going to be a super exciting meeting. And for me to interact and meet the people that are going to be there, lots of CEOs, a lot of very successful people, sharing ideas like your motto, the future looks bright. I think that we always have, uh, get, we must get the good energy of everything that is coming out. And from every kind of conversation we are having. Future project and we are on it. We develop, we deliver. Quality, excellence, this is what you are good at. And I think with your team and with the people going to be at the vault, we're going to get great ideas and we're going to make great things.

• 43:09Patrick Bet-David?

  I look forward to it. It's been a great experience spending time with you, your family, the last few days. And I hope, oh, audience, if you're watching this, go find a nearest, you know, Stefano Ritchie store. And then go to whatever you want to pick up. Start off with something. If you can get a jacket, a suit, do so. You will see how you're going to be treated. Thank you so much for this.

• 43:29Speaker 03

  Thank you. Great. It was great to have you and your team here.

• 43:31Patrick Bet-David?

  Likewise. Thanks for hosting us.

• 43:33Patrick Bet-David?

  Now you know the story of Stefano Ritchie and I'm proud to announce today. The collaboration with ValueTainment and Stefano Ritchie by the first limited edition product we're launching is the ties I'm wearing. There's a couple of them, they're all numbered, they're not going to last a long time. But if you want to get these ties, on the back they have the future looks bright logo on it, you'll see ValueTainment on some of these ties and they're all numbered and you'll get this box that comes to you showing the partnership between the two. And if you want to go order these ties, the limited edition ties, go to VTmerch.com or click on a link over here. And if you've never been to a Stefano Ritchie store, click on a link below, go to a store

• 44:14Patrick Bet-David?

  near you, buy a cologne, buy a suit, buy a sport jacket, buy a shoe and let them know Patrick May David sent you. Take care everybody, bye bye, bye bye.

• 44:47Speaker 00

  At Edward Jones, we believe rich is more than caring about the latest and greatest. It's also taking care of what gives your life meaning. That's why your dedicated financial advisor meets you where you are with personalized financial strategies that help protect what matters so you can preserve your progress while creating a path forward. The key to being rich is knowing what counts. Let's find your rich together. Edward Jones, member SIPC.

• 45:16Speaker 01

  UKG is the workforce operating platform with unified HR, payroll and workforce management. Built to solve the unique challenges of frontline work. Powered by People First AI and decades of labor data, UKG turns workforce intelligence into real-time decisions around staffing, pay, compliance and productivity, enabling every worker to confidently take action as work happens. Because when work works, everything works. Learn more at ukg.com/work. UKG, HR, Pay and Workforce Management.