Sam Thompson: "My mind doesn’t switch off!" People pleasing and ADHD hyperfocus

Sam Thompson has made a career out of making people laugh, but behind the pranks and infectious energy, there’s a lot of panic and overthinking. In this chat with Fearne, Sam shares how anxiety and undiagnosed ADHD shaped everything from his relationships to his self-confidence, and why it took years of therapy before he understood the patterns he kept repeating. Who do you call in a crisis? Sam has three people he goes to for very specific reasons when he’s spiralling. Sam and Fearne also debate the people-pleaser and non-people-pleaser ways to leave a party, and Sam reveals some of the (amazing!) BTS goss from his content creation with Pete Wicks. Plus, why was Sam willing to pay to go on I’m A Celeb...?? Sam’s book, You, Me, and ADHD is available now. If you liked this episode of Happy Place, you might also like: Louise Thompson https://pod.fo/e/38069e Jamie Laing https://pod.fo/e/340299 Ant and Dec https://pod.fo/e/37b877 Hosted on Acast. See acast.com/privacy https://acast.com/privacy for more information.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Fearne Cotton?

  Hello and welcome to Happy Place with me Fern Cotton. Today, one of the many brilliant live episodes from the Happy Place Festival London. I'm chatting to Sam Thompson.

• 0:12Speaker 01

  The lady who diagnosed him went, so obviously you have ADHD. She was like, you're quite high on the spectrum. And she went, I just want to let you know something. You can forgive yourself for everything that happens in the past of your school and the way you grew up and how you felt about yourself. And she went, I also want to let you know, you should be really proud of yourself. You're a very special boy. And like, I wept and I didn't know the weight I had until it had been lifted. And I'm more myself now than I've ever been.

• 0:42Fearne Cotton?

  Oh my God, this was the best day ever. It was so hot, the sun was blazing, but there was a cool breeze at Alder Park in Richmond. The atmosphere was bloody electric. I was looking around at so many happy beaming faces. I don't think I saw one frown all day. And then inbound Sam Thompson, like a little Labrador puppy with a huge grin on his face. Sam was a delight from start to finish at the Happy Place Festival. He came in with so much amazing energy. He put on some Happy Place merch, which was just the sweetest thing ever. He put the cap on, he put the T-shirt on.

• 1:22Fearne Cotton?

  He was just having the best time and he must have taken 500 selfies? It could be more. He was stood with practically a queue of people at the festival, taking picture after picture after picture. He is an absolute ray of sunshine, that man. And we just loved him being there. We were so grateful. We had this amazing talks tent. We have it every year. It's the biggest tent at the festival. It's a massive bloody big marquee with loads of seats and we pack it out all throughout the weekend because we've got great people telling great stories and doing talks, whether it's real life stories or expert led advice.

• 2:03Fearne Cotton?

  We had everyone from Ruby Wax to Talisa to Candice Carty-Williams, many of these chats you're going to hear as well. But it was just brilliant and I learned a lot from sitting and listening to these talks over the weekend. One of them was the wonderful Sam Thompson, who joined me on the talk stage. He's obviously had an incredible career from Made in Chelsea to TV presenting, to running his own production company and podcast, staying relevant with his best mate, who he talks about in this episode, in many interesting ways, Mr Pete Wicks. We are wearing matching T-shirts during this episode because I had my Happy Place merch on and he really liked the T-shirt. It's got like a little leopard print collar that he was really into.

• 2:45Fearne Cotton?

  So we're twinning during this and I love this chat. There's a lot in there. We talk about, what I love about Sam is when you follow him on Instagram, he's got this amazing relationship with his nephew. He is Mr Funkle. We chat about that. We talk about anxiety and panic attacks. We also talk about some of the positives that he draws from having ADHD, one being hyper-focus and how that helps him out with things that he's very passionate about.

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• 4:40Fearne Cotton?

  Right, let's do it. Here's the show.

• 5:03Fearne Cotton?

  Have you all had a lovely day one at the Happy Place Festival 2026? Come on. Very awkwardly, me and Sam are wearing the same T-shirt, as you can see. Twinning, not the same shorts sadly. That would have been a look, but please, everybody, give it up for the brilliant Sam Thompson.

• 5:25Speaker 01

  Hello. Oh, what a pleasure to be here, man.

• 5:28Fearne Cotton?

  We only, we only have nice people here. There are no idiots allowed, so you will have a blast.

• 5:34Speaker 01

  Do you know what? I was literally sent phone when I walked in. The energy in here is phenomenal. Like the vibe is so good and like everyone that I met on the way through here, like everyone wants a hug. I'm a big hugger, so like, yeah, it was real nice. I had a great time.

• 5:48Fearne Cotton?

  Lot of sweaty hugs going on.

• 5:49Speaker 01

  A lot of sweat and that's mostly for me, so I do apologize to anyone who I did hug.

• 5:53Fearne Cotton?

  But it is, it's good vibes. There's lots of reasons why there are good vibes. As I said, no morons allowed, no alcohol, which makes a big difference because everyone's kind of on an even keel and we just keep it nice and chilled, nice and calm.

• 6:07Speaker 01

  I saw a bit of yoga over there as well and I was like, could, could after this have a little, I don't know, a little?

• 6:14Fearne Cotton?

  A little downward dog?

• 6:14Speaker 01

  I've never done it. I've never done yoga before.

• 6:17Fearne Cotton?

  We're going to get you in there.

• 6:18Speaker 01

  I'd love to, get me in.

• 6:20Fearne Cotton?

  You, I'm feeling like the happy hub, which is our new area, is a bit of you. There was hula hooping, there was line dancing.

• 6:27Speaker 01

  I love line, oh my God, I would have loved to do that.

• 6:29Fearne Cotton?

  I knew it.

• 6:30Speaker 01

  That would have been so fun. How many people did it? Was there like loads of people? Did you? Everyone did it.

• 6:36Fearne Cotton?

  A lot of people were line dancing. There's all sorts here. I'm imagining, I think my brain is a bit like yours. It doesn't stop making noise. So for me, I find, and some people might not know this, but I find meditating almost impossible. And I do try it and then I fall off the wagon, but it's just a very difficult concept to sit there with all the stuff.

• 7:00Speaker 01

  Yeah, I have the exact same thing. I had that app, it was called Headspace, I think. I used to sit there and I'd do the whole thing. I just physically couldn't do it. That's nothing against the app, I just, my brain, what I used to happen is I used to sit there and be like, okay, here we go. And then I'd talk to myself and I'd be like, and then I'd be like, dude, you're not, you're not, like I'd have an argument with myself in my head and be like, just shut up. You shut up. And then the whole 15 minutes of breathing, I was like, oh, that, well, I didn't breathe right there. I was like, well, I just give up. And then be like, don't open your eyes. I'd open my eyes, I'd be like, well, he's opened his fucking eyes now. Do you know what's wild is the best form of meditation that I ever have, and I feel like we all have our sort of our vice. Mine is either watching a fantasy movie.

• 7:45Fearne Cotton?

  Okay, what we're talking, is this like a fairy thing?

• 7:47Speaker 01

  So it'd be like a Lord of the Rings or like something I can get lost in because it's not of this world. Something that's not of this sort of world or gaming would be, are my two things that I can get absolutely lost in and I'll come out so zen. And it's the best excuse to my girlfriend ever. Because I get home, I'm like, gosh, really stressful day, better watch Lord of the Rings.

• 8:10Fearne Cotton?

  Exactly, the trilogy. No, I hear you and I think that's definitely what we're trying to do here is to show that, you know, the word wellness slightly gives me the ick because it can just be a certain set of prescriptive things, like you've got to be able to do yoga or whatever. It's like absolute rubbish. Whatever makes you feel great and makes you feel well is wellness. I so agree. For me, painting is the one thing where I just, my brain flatlines. It's just silent, I don't have many thoughts and I feel so calm afterwards. You've got to definitely try it all out and find, it might be line dancing. That could be your form.

• 8:48Speaker 01

  It could be mine, to be fair.

• 8:49Fearne Cotton?

  That could be your new thing. I could see you in a pair of Daisy Dukes and a pair of cavalry boots.

• 8:53Speaker 01

  If you do it with me, I am so in.

• 8:55Fearne Cotton?

  It is on. I'm so happy to have you on the podcast and I've been wanting to have a chat with you. We've had your sister on already.

• 9:02Speaker 01

  Have you?

• 9:02Fearne Cotton?

  Yes.

• 9:03Speaker 01

  Good that she told me, class.

• 9:04Fearne Cotton?

  She is a phenomenal woman, as you well know.

• 9:08Speaker 01

  Yeah, she's a better Thompson for sure.

• 9:09Fearne Cotton?

  No, come on.

• 9:10Speaker 01

  No, no, we, no, she is. Trust me, in all things.

• 9:13Fearne Cotton?

  We had such a great chat and she's brilliant. And you are the most brilliant uncle to her son. I love watching your relationship and how close you are to her and how you've taken on your nephew in the way that you have. It's gorgeous.

• 9:26Speaker 01

  He's a, I mean, he's a very special boy. There's a lot of me in him, which, which I'm like, I don't know if that's a good thing or not, but like he is like, you know, it's interesting because like he's not my child, right? So I remember when he first, I mean, Louise had an incredibly traumatic birth, I'm sure a few of you may know. And like when I first held him, I was just like, what am I going to feel like? Like, how's this going to go? And if I'm completely honest, and I feel like that's what we're here for, right? It's just, you know, honestly yourselves. I was like, I feel like I'm holding a stone that shits and sticks. And I was like, I was like, there was no like personality or anything, right? Because I've never seen a newborn before and I was like, I thought something was wrong with me.

• 10:10Speaker 01

  I was like, come on, come on.

• 10:12Fearne Cotton?

  Get me something.

• 10:13Speaker 01

  I need to love you and you need to love me. And I felt really guilty and I remember actually saying to Louise Anne Ryan, I was like, how does, how do I do, like, how do I bond and vibe with little Leo? And I think like, I only like two, two and a half, he's now nearly five. Oh man, he's just like. That, it's like an energy thing. And, and, and like, I'll pick him up from school and there was, there's no better feeling for an uncle than going in to, cause I, I'm sure a lot of you are parents and, and, and you know, when you're a parent, they're so attached to you, right? And so stealing a tiny bit of attachment for yourself is, is, is pretty awesome. And I walk into the nursery and he'll turn around and he's, he goes, "Oh!"

• 10:58Fearne Cotton?

  Oh!

• 10:59Speaker 01

  I'm like, "Yes, yes!"

• 11:00Fearne Cotton?

  That's so great!

• 11:01Speaker 01

  Fuck your parents!

• 11:04Speaker 01

  But like, in, in all seriousness, like, it's, it's the most, I'm swearing a lot by the way, apologies.

• 11:09Fearne Cotton?

  Still good.

• 11:09Speaker 01

  It's the most wonderful feeling.

• 11:12Fearne Cotton?

  Yeah.

• 11:12Speaker 01

  And I, and, and, and I, it almost sounds cringey, but like, it's a love that I've never felt before.

• 11:19Fearne Cotton?

  Oh, that's beautiful.

• 11:20Speaker 01

  And, and you know when they say like you'd die for something, like, I would, I would, I would, anything for him.

• 11:25Fearne Cotton?

  You are the best uncle, I love that. And also the great thing about being an uncle is at the end of the day, you give him back.

• 11:31Speaker 01

  Yeah, yeah. Oh my god, you give him back!

• 11:33Fearne Cotton?

  Bye!

• 11:33Speaker 01

  By the way, babysitting like at night is hard.

• 11:38Fearne Cotton?

  Nightmare, absolute nightmare.

• 11:39Speaker 01

  But like, it was like, it was like nine o'clock.

• 11:41Fearne Cotton?

  Yeah, they won't go to bed.

• 11:42Speaker 01

  And I was like, "Go to bed, man!"

• 11:44Fearne Cotton?

  No, they don't.

• 11:44Speaker 01

  And, and he was like, he was like, "No!" And I was like, "Oh, come to bed with you." Like, "I'll lie there, I'll read you a book, a story."

• 11:50Fearne Cotton?

  Yeah.

• 11:50Speaker 01

  He went, "No, you tell me a story down here."

• 11:51Fearne Cotton?

  Yes.

• 11:52Speaker 01

  And I was like, and I went, "I'm negotiating with a four-year-old."

• 11:54Fearne Cotton?

  Yeah.

• 11:55Speaker 01

  And he's winning!

• 11:56Fearne Cotton?

  Yes.

• 11:57Speaker 01

  And I couldn't understand it. And then I was like, then he was like, "I, I wait till mommy and daddy get home." And I went, "But they're getting home at like midnight?"

• 12:04Fearne Cotton?

  No.

• 12:05Speaker 01

  And then I went, he went, "Give me, give me sweet." And I went, "Okay, I know how this plays out. Sugar before bed, non option."

• 12:11Fearne Cotton?

  No.

• 12:11Speaker 01

  So I've literally been like, right, I know the Louise and Ryan, and my brother-in-law had, had hidden the sweets away. So I was like, "No sweets." And he knew where to find them normally and they'd moved them. So I went, "Oh, there's..." He goes, "I'll have that, that's healthy." And it was like a fruit roll-up thing.

• 12:26Fearne Cotton?

  Oh, yeah.

• 12:26Speaker 01

  And I was like, "Yeah, that sounds about right, it's got fruits in it." Eh-eh! Mate, it's, the amount of sugar this dude was bouncing off the walls. It was midnight.

• 12:35Fearne Cotton?

  Yeah.

• 12:36Speaker 01

  Midnight, and his parents, my, my sister and, and Ryan come back. And I went, "How is he still awake?" And I went, "I don't, no, I'm near tears." I was like, "I don't know, please let me babysit him, I don't know what's happened." And he, he went, he went, he saw like five wrappers of fruit roll-ups.

• 12:51Fearne Cotton?

  Five, yeah.

• 12:51Speaker 01

  And he went, "What the fuck is that?" And I went, "I, I thought it was fruit." And he went, "That's the worst thing you can give him."

• 12:57Fearne Cotton?

  The worst.

• 12:57Speaker 01

  Before bed, no idea. Anyway, it's a really long story, but yeah, it's, it's, it's the magic of being an uncle as you learn in increments, which I think is really important.

• 13:06Fearne Cotton?

  Yeah, it's good, you're getting a little flavour of it. It's good times, but yeah, bedtime is, is the absolute pits. My kids are 10 and 13 and it's still a nightmare. Why? It should be a simple thing, "Please go to bed." Okay, never. It's never happened in the history of me being a parent. It's a nightmare. Um, we obviously initially knew you from Made in Chelsea. Me and my kids, they've actually now left the vicinity because my son was like, "Why is there no meat?" And, "Can I leave?" Okay, so he's gone. Um, he's 13. Um, we loved watching you on Get Me Out of Here. Just seeing you, yeah, it was so great!

• 13:42Speaker 01

  Yeah! Best show I've ever done in my life.

• 13:44Fearne Cotton?

  Yeah, it was so great because you were just 100% yourself, which sounds like an easy thing, but it is not. When you've got, you know, you've got cameras, whether you start to forget about that or not. You know millions of people are watching, probably judging your every move, interaction. But you were just so properly yourself and it was just, it was a joy to watch.

• 14:03Speaker 01

  Thank you, that's really kind of you, it was the best thing I've ever done.

• 14:05Fearne Cotton?

  Was it really? You loved it.

• 14:06Speaker 01

  I would go back in a heartbeat.

• 14:07Fearne Cotton?

  Would you?

• 14:08Speaker 01

  Yeah, I, I, I think I was very lucky though, but, I mean, look, two things. First of all, like, I'm a fan, more than anything else. Like, I've been a fan of TV and yours, to be honest with you, and, and, and, you know, I mean, god, Anne and Dec, like...

• 14:22Fearne Cotton?

  Oh, we love them.

• 14:23Speaker 01

  Yeah, but like, I'm like a super fan. Like, I used to sit down, I, on, on my, on my, like, living room floor with my parents, years and years ago, watching The Jungle.

• 14:32Fearne Cotton?

  Yeah.

• 14:33Speaker 01

  And so like, to have the opportunity to do it, I did it practically for free, by the way. Like, some people get mega money on that show. I literally went, "I'll pay you."

• 14:41Fearne Cotton?

  Yeah.

• 14:42Speaker 01

  I, I'm not even joking, I mean deadly serious. So you have these chats with like the big bosses, you know how it works.

• 14:46Fearne Cotton?

  Yeah, yeah, yeah.

• 14:47Speaker 01

  Have these chats, I literally turned around and went, "I'll do anything."

• 14:49Fearne Cotton?

  Yeah.

• 14:49Speaker 01

  Like, I just, I, like, I'm such a big, to get to like go and experience that, and then like Psycho and all that kind of stuff. And then, so, so that was one half. And I'd get to meet Anne and Dec, and by the way, they are as nice as...

• 15:00Fearne Cotton?

  Oh, they are the loveliest humans.

• 15:02Speaker 01

  Like, you wouldn't, you would, because a lot of the time, you know, you go, "Are you, are you actually that nice?" They are almost even nicer. They say never meet your heroes, but do meet them. Um, and the show, I'll say this as well, TV, and again, I think you'll probably know this as well, there, there are a lot of shows, I think, out there that are painted as really beautiful, lovely shows and actually inside are quite sinister in some...

• 15:19Fearne Cotton?

  Yeah, they're awful.

• 15:20Speaker 01

  In some settings.

• 15:20Fearne Cotton?

  Yeah.

• 15:21Speaker 01

  Um, I can, I can safely say that The Jungle is the most beautiful, family-friendly...

• 15:27Fearne Cotton?

  Hmm.

• 15:28Speaker 01

  Like, it, it's, it's absolutely wonderful, the care they, they give you and, and like, everyone's just there for a good time and they're not trying to screw anyone over. It was just beaut, and I wouldn't, I'm, I'm not getting paid by them or anything like that. It just, I had the most magical time and I was in there with the most amazing people, like, Tony Bellew is just a boy. And then like, and then Marvin Hughes, he's the best dad, he's the best human. I'm, I mould myself to Marvin Hughes.

• 15:53Fearne Cotton?

  Do you?

• 15:53Speaker 01

  Yeah.

• 15:54Fearne Cotton?

  Is he your inspo?

• 15:55Speaker 01

  He's my, he is.

• 15:55Fearne Cotton?

  Be more Marvin.

• 15:56Speaker 01

  I'm not even talking about like in the world, I'm talking about, sorry, I'm not even talking about like just in my friendship, I'm talking about in the world. Like, like, I, I haven't met a better man, like as a man. You know, we talk about man is feeling all that kind of stuff, but I've never met a better man than Marvin Hughes.

• 16:10Fearne Cotton?

  He's a good egg, isn't he?

• 16:11Speaker 01

  He's, he's the best dad I've ever seen in my life.

• 16:13Fearne Cotton?

  Oh.

• 16:14Speaker 01

  Like, he is, he's the best husband I've ever seen in my life. Um, and they have the, just the best family and he's just a polite, my mum adores him. Like, I'll never forget when me and Pete did a show for our podcast and, um, he was like by far the most famous person in the green room. And, uh, and Marvin Hughes was literally going around to my mum, to my family, introducing himself, saying like, I was saying, "What, what a, what a beautiful soul he is."

• 16:36Fearne Cotton?

  What a guy.

• 16:37Speaker 01

  So I was very lucky with The Jungle.

• 16:38Fearne Cotton?

  Yeah.

• 16:39Speaker 01

  So you do forget, well, I forget anyway, because I'm pretty, I'm kind of like that, but like, yeah, I, I forgot the cameras on. I think I had a panic attack on day one.

• 16:46Fearne Cotton?

  What do you mean?

• 16:47Speaker 01

  Oh, fine, no, I said...

• 16:47Fearne Cotton?

  I didn't know that.

• 16:48Speaker 01

  Oh, mate, I walked in, I was so excited. I'd sit on this bug bed and I was just like, "Oh, oh shit, I'm here."

• 16:55Fearne Cotton?

  Yes.

• 16:55Speaker 01

  And like, and I went, "I'm doing The Jungle." And then like, and it all just hits you, because you go in and you get thrown in and you forget. And then like, you have your, the thought, your, your own thoughts. And I sat there, I was rubbing my legs like this, I was like, "Oh my god, I'm like in The Jungle, I'm panicking now, oh my god." And I started getting really dizzy.

• 17:10Fearne Cotton?

  Oh, I hate that feeling.

• 17:11Speaker 01

  I need to lie down. And I knew Nella Rose a little bit, lovely lady, and I literally went up to her and tapped her on the leg. I went, "Nella." She went, "What?" I went, "I think I'm having a panic attack."

• 17:20Fearne Cotton?

  Oh, it's sad, but it's... But it's the worst, that dizzy, I'm leaving my body feeling.

• 17:25Speaker 01

  I've had it quite a lot.

• 17:26Fearne Cotton?

  Not fun. Well, you had it more than once there?

• 17:29Speaker 01

  No, it was only once there, I just get it through life really.

• 17:31Fearne Cotton?

  Yeah, no say.

• 17:32Speaker 01

  Yeah, yeah, I get it through life. And then, and then when you notice it, you're like, "Oh my god!"

• 17:35Fearne Cotton?

  I know, I mean, you've talked a, a hell of a lot about anxiety and that's all starting in your twenties. So panic attacks, they're still kind of on the scene a bit?

• 17:42Speaker 01

  Yeah, but I know how to deal with it a little bit more now, like, I, I'm less, I'm less panicked about the panic attack now. Which is funny because it's the same thing with my, I used to have insomnia back in the day, I don't have it anymore. Um, well, I do every now and then, I don't know if it ever really goes, but, but when I first had that, I didn't sleep for like months.

• 18:00Fearne Cotton?

  Hmm.

• 18:01Speaker 01

  Like, I, I, I, obviously like your body shuts off eventually and you get sort of five hours. But, yeah, I, I was in a really bad spot and I remember it happening and being like, "I'm dying." I was like, "I can't figure it out." And, um, and then I went to a, the most amazing therapist and she was like, "I promise you, it's because you're worried about not sleeping."

• 18:21Fearne Cotton?

  Yeah, I mean, I, I have that at the moment.

• 18:24Speaker 01

  You know what, mate, I'd, every single night and, and, but then she goes, let me tell you something, she goes, "You're not gonna die if you don't sleep at night. You're gonna be okay, you're gonna wake up the next morning and you're just gonna be tired. It's gonna be okay." And the moment I relaxed about it, it got a little bit easier. And I find that with life, not just like sleeping, I find that with life where it's just like, if you feel like you're about, like, whenever I get wobbly or anything like that, I'm like, "Well, if I pass out, pass out." Like, you know, it is what it is.

• 18:48Fearne Cotton?

  Yeah.

• 18:48Speaker 01

  And I don't have the fear so much anymore.

• 18:50Fearne Cotton?

  Yeah, I, I totally hear you because I, I mean, I haven't had as many panic attacks recently, but I had a patch where they were prevalent. I was having them all day long and it was the pits. And I'm, I can very much adopt that day-to-day with panic where I can override it and think, "Oh, right, if I fainted on this stage right now, I'm sure actually most people would probably come over and help me and say, 'Are you okay?'"

• 19:12Speaker 01

  Probably shit myself, but other than that, like, "It'll be fine."

• 19:14Fearne Cotton?

  Yeah, you'd be like, "And, and what now?"

• 19:16Speaker 01

  Yeah.

• 19:17Fearne Cotton?

  But it's not the worst nightmare case that you think. But with sleep, I still find that one so hard. And I had a good patch of sleep, maybe at the start of the year. I've regressed and it's bumming me out because I'm doing exactly what you've just said, worrying. Like, "Oh, the next day's a write-off, everything's gonna be ruined." And actually, you're so right, it, it's not. More often than not, you're like, "Yes, I'm a bit tired." Then you sort of forget that you're tired and you crack on with the day and it's okay. But in the moment...

• 19:42Speaker 01

  Oh, the moment.

• 19:43Fearne Cotton?

  When it's dark at night...

• 19:44Speaker 01

  Quiet.

• 19:45Fearne Cotton?

  Yeah, quiet.

• 19:45Speaker 01

  I hate quiet.

• 19:46Fearne Cotton?

  And, and my brain is chatting. So what I will do today is when I get in bed later, I will, whether I like it or not, replay most of the conversations I've had today as I'm trying to go to sleep. That's relaxing. I'll hear your voice in my head, that's what I'll be hearing tonight.

• 20:03Speaker 01

  Oh, you know what that...

• 20:03Fearne Cotton?

  Oh, I will be.

• 20:04Speaker 01

  Not at midnight.

• 20:05Fearne Cotton?

  And I can't override it and I'm just having a bad patch at the moment. But I know that it's, you get fits and starts, you have a bad patch, you have a good patch again, it's okay. And it's good to remember that. And it's also good to hear someone like you say that, like, "Yeah, I used to and now I'm feeling a bit better." It's possible to, to override it.

• 20:23Speaker 01

  I completely, I, I get tinnitus as well.

• 20:25Fearne Cotton?

  Do you?

• 20:25Speaker 01

  Yeah, yeah, I've got the whole shebang, yeah. Tinnitus is savage. I don't know if anyone else has got tinnitus here, but like, if you try and sleep, um, and, and the ringing, it's in your skull and you're like, "This can't be right."

• 20:38Fearne Cotton?

  No.

• 20:39Speaker 01

  Something's got to be wrong here. I remember going to an ear specialist and he went, "Mate, I don't know what to say, you've got tinnitus." And I went, "Well, how do we deal with it? It's got to be some pill that I can take or something." And he literally went, "There is nothing, there's quite literally nothing you can do." And I went, "But it won't stop."

• 20:53Fearne Cotton?

  No.

• 20:54Speaker 01

  And he went, "Well, that's just, that's life."

• 20:55Fearne Cotton?

  Yeah, doesn't Jamie Laing have it as well?

• 20:57Speaker 01

  Yeah, he's got it, he's, so, but, but ours is very linked actually, it comes from anxiety.

• 21:02Fearne Cotton?

  Right.

• 21:03Speaker 01

  Yeah. Um, and so at night, I get more anxious at night and then at night it's like a drill in your ears. Not all the time.

• 21:09Fearne Cotton?

  No.

• 21:09Speaker 01

  Just sometimes. And, um, and again, you just sort of learn that it's not the end of the world and it just becomes annoying more than anything.

• 21:17Fearne Cotton?

  So, so say you're in that state, you know you're feeling a bit anxious, you're on edge, maybe you, things like tinnitus are peaking because of that. Is there anything that you, you do that you rely on to try and reset yourself slightly and feel a bit better?

• 21:31Speaker 01

  Yeah, I think... A thing for me is that I have my sort of three, call them my three. And it's one of them, the people I call. Pete is one of them.

• 21:44Fearne Cotton?

  We love Pete.

• 21:45Speaker 01

  If he picks up.

• 21:46Fearne Cotton?

  Right.

• 21:47Speaker 01

  Which he's not very good at at the moment, by the way. Yeah, I wonder why.

• 21:53Speaker 01

  Pete, Pete's one of my calls. My sister is another one of my calls, my girlfriend. And so my three, I call my three and if I'm ever having a tough, a tough time, I know one of them will pick up. And, and, and I can sort of like talk. If it gets real bad, I've got a friend who, does anyone watch, does anyone used to watch Manchester City back in the day? Do you know who Lucy Watson is?

• 22:11Fearne Cotton?

  Yes.

• 22:12Speaker 01

  So she's, she's not one of my three. So, so I, her husband, James Dunmore, if anyone knows who that is. He commonly gets called Lucy's husband, which, which he's a lovely guy. And, and I, I'll, I'll call him and I'll go, big dog, I need to have a Nando's with you on me.

• 22:32Fearne Cotton?

  Right, love that.

• 22:33Speaker 01

  That is code for, I've got a lot of my minds, I'm struggling at the moment. Can we have a chat for like two hours? And he goes, oh, for fuck's sake. And so like, and but he, but he knows he gets a free Nando's, free whole chicken. And he's, and he sits there and I, and I moan at him for about two hours straight. And I just moan and moan and moan. And I am not joking. All of that anxiety and all of that stuff washes, like washes away over Nando's. If you find the right person, I'm very lucky that I've got a few.

• 23:01Fearne Cotton?

  Why is he the person? What, what makes him a good person to use as a bit of a soundboard?

• 23:07Speaker 01

  Cause he's cynical as hell.

• 23:08Fearne Cotton?

  Right.

• 23:09Speaker 01

  And, and I'm not.

• 23:10Fearne Cotton?

  Okay.

• 23:10Speaker 01

  So like, I will like, I'll, I'll be like, the world's against me, rah. And he'll be like, shut up. You're absolutely fine.

• 23:19Fearne Cotton?

  Right.

• 23:20Speaker 01

  He's literally like, you've had a great month or whatever, like you've just done the jungle or whatever it is. He's like, mate, think like, get outside your own heads. And I really need people like that. And it's not for everyone. Like sometimes, like I need to be around people who are, who are harsh, but fair. Because I'm a complete and I'm an opposite of that. Like, I'm really emotional. And so like, you know, Pete's the exact same. Pete is literally like, you know, I was going through a pretty tough spot last year and Pete was literally like, would call me up and like, right, mate. It's been about three months now, this. And he was like, we're gonna have to get you out of this, big dog. And he like, he would literally be like, it's time to get out of this now.

• 23:57Fearne Cotton?

  Yeah, you need friends like that.

• 23:58Speaker 01

  I, I massively need that. Um, because otherwise I will wallow.

• 24:02Fearne Cotton?

  Yeah.

• 24:03Speaker 01

  And, and, and that's why I, I, I call James or, or, or Pete or my sister.

• 24:08Fearne Cotton?

  I get that. I'm, I'm exactly the same. I need someone to give me like a bit of a snap out of it moment, a tough love. Because actually there, I've got, I'm very lucky. I've got lots of great friends like you. And there are some mates who might be as equally outraged by what's going on or upset for you, whatever. And that's not always what you need. You do need someone to go, right, and how are we gonna get out of this? And be quite practical and just sensible about, like take the emotion out of it.

• 24:35Speaker 01

  Exactly.

• 24:35Fearne Cotton?

  It's really important.

• 24:36Speaker 01

  I'm so emotional.

• 24:37Fearne Cotton?

  Yeah, me too.

• 24:38Speaker 01

  I feel everything.

• 24:39Fearne Cotton?

  I feel all the feelings all the time.

• 24:41Speaker 01

  And I feel them internally as well.

• 24:42Fearne Cotton?

  Yes.

• 24:42Speaker 01

  And I, and I struggle to, to, to vocalise them. And, and, and I also am an energy person. So like, if there's like a vibe in a room.

• 24:50Fearne Cotton?

  Hate.

• 24:51Speaker 01

  I, I like really go within myself. Because like, if there's a weird vibe, I will just be like, oh, I can feel you. Like, ah. And like, and some people are exterior, some people don't notice they're giving it off. And, and, and it's not their fault that I'm like that. But I, I'm so aware of everything.

• 25:09Fearne Cotton?

  Yeah, me too.

• 25:10Speaker 01

  Like hyper aware.

• 25:10Fearne Cotton?

  Are you good at giving yourself permission to extract yourself from situations like that?

• 25:17Speaker 01

  No, terrible.

• 25:18Fearne Cotton?

  Right. See, I'm good now. I'm like, bye. Or don't even say bye.

• 25:21Speaker 01

  You, you're, you're, I feel like you've got the power.

• 25:24Fearne Cotton?

  No, don't be mad, of course I haven't.

• 25:26Speaker 01

  You've got an amazing energy where I feel like, like you're like a boss.

• 25:29Fearne Cotton?

  No, if I leave a party without saying goodbye to anyone, I'm still a twat. Okay? Nothing can get around that. But if I'm at a thing and I think, oh, I am edgy, I would, I think I would have pushed through back in the day. But now I'm like, I'm out of here.

• 25:43Speaker 01

  See, I respect that so much. I have the spine of a slug.

• 25:46Fearne Cotton?

  Right.

• 25:47Speaker 01

  I, I don't even know if they have spines. Do slugs have spines?

• 25:51Fearne Cotton?

  We've gone off on an ADHD tangent, people.

• 25:53Speaker 01

  Yeah.

• 25:54Fearne Cotton?

  Let's Google it.

• 25:55Speaker 01

  Let me know if slugs have spines.

• 25:58Fearne Cotton?

  Let us know. Do shout out if you know.

• 26:00Speaker 01

  They must do. No, they don't, maybe not.

• 26:02Fearne Cotton?

  Still on it.

• 26:03Speaker 01

  I tell you what's worse, I've now forgotten what I was gonna fucking say.

• 26:06Fearne Cotton?

  We're at a party, you're hating it, you're staying.

• 26:09Speaker 01

  It's the spine of a slug. I am such a people pleaser that I will literally stay till the last minute if someone doesn't want me to go.

• 26:19Fearne Cotton?

  Oh no, we've got to change this.

• 26:20Speaker 01

  Yeah, I'm really, really, really bad at that. I'm also bad at saying no to things. So like, I will over say yes to, to everything. So I've got like so many things packed in the diary that I don't.

• 26:29Fearne Cotton?

  Do you know when my team said, can you wear that t-shirt? And you said, yes.

• 26:33Speaker 01

  Do you know what's funny? Fer, do you know what's funny? In, in actuality, I, I actually adore this.

• 26:39Fearne Cotton?

  Okay.

• 26:39Speaker 01

  I think the cut is lovely. And I, and I'm actually gonna wear this to the football and I'm not joking.

• 26:43Fearne Cotton?

  Okay.

• 26:44Speaker 01

  But in, in, in all seriousness, I would have if you had asked me anyway and I didn't want to.

• 26:49Fearne Cotton?

  Yeah, I get it.

• 26:50Speaker 01

  I say yes to everything, like absolutely everything.

• 26:55Speaker 05

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• 27:10Speaker 03

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• 28:02Speaker 04

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• 28:35Fearne Cotton?

  I mean, again, was absolutely like that. And I, there's, there's still parts of my life where I find it hard to let somebody down or say no, whatever. But if I'm at a thing, like Jamie Laing, the first time I had dinner with Jamie Laing, who by the way, is like the funnest person to go for dinner with ever. He wants all the gossip, he's, he's got the margaritas on the flow. It's so great. But the first time we had dinner, it got to about 10. I'm already calculating, if I leave now, how long till I get home? Brush my teeth, like the minute I get into bed, what's that time? And I was panicking like, oh my God, it's gonna be too late. And this has nothing to do with the company, but I needed to get out of there. And I went, okay, it's been lovely and I'll see you soon.

• 29:19Speaker 01

  Oh, yes.

• 29:19Fearne Cotton?

  And he was like, what's going, what's going on? I went, I've got to go, I'm leaving now.

• 29:24Speaker 01

  That's so great.

• 29:25Fearne Cotton?

  And he said, that is the most alpha thing I've ever seen in my life. He couldn't, he couldn't get his head around it.

• 29:30Speaker 01

  Me and him are very similar. We, he's one of my best friends.

• 29:32Fearne Cotton?

  I love him.

• 29:33Speaker 01

  And he's like my brother. And we could never do that.

• 29:38Fearne Cotton?

  No.

• 29:39Speaker 01

  And we wish, but we wish we could. And, and, and there's actually a really funny meme about that exact thing where it literally goes, right, I love you all, but I will only bring you down. And they go, but you don't have to say anything. It's like, no, no, no, I don't care. I could sit here and not say anything and I would, and I'd still get depleted.

• 29:55Fearne Cotton?

  Yeah.

• 29:56Speaker 01

  Like, when my time is done.

• 29:57Fearne Cotton?

  It's done.

• 29:58Speaker 01

  It is, and there's nothing I can do about that.

• 30:00Fearne Cotton?

  No.

• 30:00Speaker 01

  The problem I have is I then stay and I give, and I give like the energy that I have. And then I burn out and, and it's, it's not so much that I feel sorry for myself. I feel sorry for the people that I spend the most time around after I've done that, for people I don't know. Because then I'll come home and my sister or my misses or my mum or whatever, won't get the best version of me. Cause I've left it all out on the field.

• 30:24Fearne Cotton?

  Yeah, I totally get that. So would you, and this is interesting. So would you say, cause I think most people would go, oh, Sam Thompson, extrovert. But I don't think that's the whole story.

• 30:33Speaker 01

  I'm an extrovert, introvert.

• 30:34Fearne Cotton?

  You're same.

• 30:35Speaker 01

  So, so I, and do you know what? That's one of the biggest, well, I don't know how deep we get on this, but like I.

• 30:41Fearne Cotton?

  Well, we can go deep.

• 30:42Speaker 01

  Well, yeah, I, I, I, I, it sometimes makes me a bit sad that my whole persona is that. And that people don't like know that I'm everything.

• 30:59Fearne Cotton?

  Yeah.

• 30:59Speaker 01

  Like we're all humans, right? And so I sometimes feel, it goes two ways because I'm so lucky to do the job that I do. So I'm very excited all the time. Like I get to sit here and talk to everyone here. I couldn't want to be in a better place than I am right now, talking to you guys, you like, I, I love energy, I love people. So like, when I see people, I get really, really excited and, and like, and then people see that excitement and go, oh, he's like that all the time. But I'm not like that.

• 31:24Fearne Cotton?

  No, no, no.

• 31:25Speaker 01

  And then I worry because I'm like, what if I'm not like that all the time? And then I'm like, I hope people don't think I'm rude if I'm, if I'm not. And, and now what happens is if I'm ever soft, people are like, are you okay? And I'm like, oh shit, am I not like, am I not okay? And then you're like, oh shit, better zip the suit back up. And you don't feel like you maybe can always be, I sometimes look at Pete and I go, you're the luckiest man in the world. Cause he is so. Like Pete.

• 31:53Fearne Cotton?

  Yeah.

• 31:53Speaker 01

  Know what he is and he'll tell you, "You'd fuck off" and he won't care.

• 31:55Fearne Cotton?

  Yeah, yeah, yeah.

• 31:56Speaker 01

  And I don't wanna do that, but I don't have the option to ever, because it's just a different thing. And I sometimes struggle with that because I'm like, then what happens is people go, "He's fake." Because people go, "He's always like that and no one's ever like that." And they're right, no one's ever like that. But you only ever see me when I'm like that because I'm lucky enough to do something that I love. Like, in the jungle, I could have stayed there for five years. Like, I was, and been that happy for five years.

• 32:25Fearne Cotton?

  Just eating kangaroo testicles for five years.

• 32:28Speaker 01

  Because I was in the place that made me the happiest thing and I will never not be like that. But in life, it's not always like that.

• 32:34Fearne Cotton?

  It's not. And I totally get you. Like, I, yesterday, before this, you know, this is the most, I feel so grateful that we're here, that we're getting to do this for our sixth year and that people still turn up and it is an absolute gift. But I have, like, a mad anxiety the day before, thinking, "What if I can't be the jolly, happy version on that day?" Because I'm the same as you. I have days where I love socializing, I love talking to people, I love hearing people's stories. And then there are days where I need to be at home, literally silent, like, on my own. And if I don't have those days, that's where I start to totally lose the plot. So I get anxious, like, "What if I can't do that tomorrow? What if I'm awkward when I'm talking to people?"

• 33:16Fearne Cotton?

  I have awkward days all the time where the conversation doesn't flow or things just don't feel like they're connecting. And it's a horrible thing because people do, they expect it. And I think you're absolutely allowed to say, "I love my job, I'm so lucky, it's brilliant." But also, there's this other side to it where people bump into you in the street and if you're having a quiet day, they might not accept that. And they might go, "Oh, actually, Sam Thompson's really rude," or "Fern's really not the jolly person she thinks she is." It's something that, you know, you, people are expecting of you.

• 33:46Speaker 01

  Yeah. Do you know what? It's an interesting one because they're like, it's, the people that I've met, and I don't know whether I'm just the luckiest dude in the world, I have never met one nasty person. I've been doing this for over 10 years.

• 34:00Fearne Cotton?

  As in, people coming up to you in the street? Wow.

• 34:03Speaker 01

  Mate, I, and I will never, to this day, and I know you're the exact same, like, there is something so magical about someone coming up and asking for a photo that I will never, ever, you can't beat it. Like, you don't know me, like, we don't know, like, we're realistically strangers, but you know something about my life that has interested you enough to come over to me, which is an awkward thing to do, by the way, and like, approach me and say, "Hey, can I have a photo?" You've taken time out of your day to go there and what you don't realise is you've made my day. And so, like, it's the most beautiful thing that you could ever have. And it's funny because that charges me up.

• 34:48Fearne Cotton?

  Yeah.

• 34:49Speaker 01

  That charges me up, like, more than anything else. Getting to meet people, I adore. The thing that drains me sometimes is when you're in an environment unlike this and you're like, "I don't belong here," and then you have to stay there, that drains, that drains the hell out of me.

• 35:06Fearne Cotton?

  Like a crap showbiz party.

• 35:08Speaker 01

  Yeah, mate.

• 35:10Fearne Cotton?

  Just saying. And also-

• 35:11Speaker 01

  I love that analogy.

• 35:13Fearne Cotton?

  I don't go to anything like that. Also, good luck leaving here today.

• 35:20Fearne Cotton?

  Good luck with that.

• 35:21Speaker 01

  I have no issue with it at all. I love it.

• 35:24Fearne Cotton?

  Well, form an orderly queue, just over here, and Sam will take a picture with everyone.

• 35:30Speaker 01

  Every single, and do you know what the worst thing is? I've got a, I can't believe I'm saying this, I sound like I did, I've got a PR, right? And she's one of my best friends, she's called Charlotte, she was just back there. We went to the palace recently and did a talk there, which is fucking awesome. And we did a photo thing, which wasn't meant to happen, but it just did. Everyone, and we took a photo of absolutely everyone, to the point where the prince saw. I was like, "What's going on over there?" And I was like, "Yes! Yes, we've done him! We've done him!"

• 36:03Fearne Cotton?

  I'm more popular than you. Thank you very much.

• 36:06Speaker 01

  And Charlotte was there and she was, she's like, it's, the vibe again, we've never, connecting with people is just phenomenal. And what you've built here, a place where everyone can connect and everyone can smile and hug and have a great time and just chat.

• 36:21Fearne Cotton?

  Yeah, it's good vibes.

• 36:22Speaker 01

  Phenomenal.

• 36:23Fearne Cotton?

  It's because of all this lovely lot.

• 36:24Speaker 01

  Yeah.

• 36:25Fearne Cotton?

  If these people weren't here, it would be me and you in a field, so.

• 36:27Speaker 01

  Hey, there's worse people to be with, to be fair.

• 36:29Fearne Cotton?

  This is what it is. We're so, so lucky. What I love about how you've used this platform that you've created over the years is that you're using it really responsibly to talk about things that you really care about, one of them being ADHD. You've made a beautiful documentary about it. You've also written, we've got this book here, which is done-

• 36:46Speaker 01

  Oh, we do promo!

• 36:47Fearne Cotton?

  Oh, yeah.

• 36:48Speaker 01

  Come on!

• 36:49Fearne Cotton?

  This is a brilliant book and it's for young people. And there'll be lots of people here that are parents of neurodivergent children, have kids in their family that are going through it. What I wonder is, how old were you, first of all, when you were diagnosed?

• 37:03Speaker 01

  Thirty.

• 37:04Fearne Cotton?

  Thirty. So this is it. A lot of people, I was about to say our age, I am way older than you, but a lot of people later down the line are getting these late diagnoses. So we go through childhood not knowing and maybe feeling like, you know, "Why is this more difficult?" Or whatever challenges that you face. If you were to go back and talk to little Sam Thompson, I don't know, aged 10,

• 37:25Speaker 01

  Yeah.

• 37:26Fearne Cotton?

  what would you wanna say to little Sam?

• 37:28Speaker 01

  Uh, I'd wanna say that you should be proud of who you are. I was, I was very fortunate, I went to a pretty good school, but I really struggled at that school. And I didn't know why. And I really struggled, I couldn't, I remember trying to revise and crying into my textbooks because I couldn't understand the words. It was like the meditation thing. So like, I would read, but I would hear my own voice reading, like, nothing would go in. And I remember, like, being really sad because my teacher kept on telling me, like, "You're not concentrating, you're not trying, you're doing this, you're doing that." And I couldn't understand, I just thought I was an idiot. I was like, "Oh, you're actually, like, broken." And I remember just like, just bursting in my textbooks.

• 38:08Speaker 01

  And if I could look back, I'd probably be like, "You're a special person." I know that sounds maybe a little bit cringe, but when I got diagnosed, and we made a documentary about it, actually, and I said to the director, I was like, "If you think I'm gonna cry, like, you've got another thing coming, I'm not gonna cry." "I know I've got ADHD, I'm almost certain, like, you're not gonna have the moment that you think you're gonna have, I don't wanna feel forced into that." And she was great, she was like, "We're not expecting that." And I was like, "Okay, cool." And the lady who diagnosed you went, "So, obviously, you have ADHD." She was like, "You're quite high on the spectrum." And she went, "I just wanna let you know something, you can forgive yourself for everything that happens

• 38:50Speaker 01

  in the past of your school and the way you grew up and how you felt about yourself." And she went, "I also wanna let you know, you should be really proud of yourself, you're a very special boy." And it sounds, I mean, I was 29, about to be 30, and like, being called a special boy at 29, though, you wouldn't expect that to be the thing that gets you. And like, I wept and I just didn't, I didn't expect, I didn't know the weight I had until it had been lifted. And so, I would say to little Sam, "There's a weight you don't even know is there, that is weighing you down and you feel like you're less than and you should be really, really proud."

• 39:32Speaker 01

  And the reason I wrote this, actually, and the reason this is here, is actually, it's funny you said, it's for little Sam. It's for anyone who might be slightly confused about what's going on in their brain. And I am not a scientist or anything like that, obviously, but, and I'm not an expert on ADHD, but these are things that helped me and I wish I had known when I was at school and I was a kid. So I nearly didn't do this, by the way, because I think we're all aware the neurodiverse space is quite a sketchy little space to dive into. And everyone, rightly so, has a lot of opinions and stuff, and you don't wanna say something wrong, or you don't wanna do this, and like, "I'm not an expert." And then, so I put this off quite a long time and then I was talking to my dad about school and my report cards and stuff

• 40:16Speaker 01

  and I went, "You know what? I actually, I feel like I owe it to myself, to little Sam, so that's why this is-"

• 40:21Fearne Cotton?

  Yeah. Well, good, good for you, writing it. And it's, you know, already, yeah, exactly. Helping loads of people.

• 40:27Speaker 01

  I feel really abashed now for some reason.

• 40:29Fearne Cotton?

  No, it's a beautiful thing. It's a beautiful thing. And look, you're so, all of the spaces, whether it's wellness, mental health, neurodivergent space, they're all gonna have, you know, they're all noisy spaces and you've gotta pick and choose where you get your information, what you wanna listen to, but I think each of those spaces should absolutely have, yes, we've got experts and we need to be guided in the right way, but also lived experience and storytelling. And that's why we do the podcast, it's so important to hear, you know, how your childhood was, what you're doing now to help yourself cope and feel like you can tackle the problem areas that you've experienced over the years. I think it's a really important thing to do.

• 41:10Speaker 01

  That's really sweet of you. I, yeah, I loved it, it was so cathartic, actually. And it was, it's funny because one of the big things in this book and one of the things I've said about ADHD for a long time, which is quite controversial, it turns out, is I think you can make this into a superpower. And I understand very heavily how ADHD can be really, really tough for a lot of kids, a lot of adults. But I just, I refuse to let kids be like, "It's gonna be a real, your life's gonna be hard." Like, I don't wanna say that to a kid, they're gonna get told that, trust me, more than enough times. And I wanna sort of like, plant a little flag in the ground and be like, "Mate, if you can harness it and if you have the right people around you and you speak to your parents and you communicate with your teachers

• 41:55Speaker 01

  and you communicate with people about how you're feeling and how is best to handle you, I genuinely do believe you can achieve so much with ADHD. And I think you can actually use it as a blessing, as well as something that could hinder you sometimes. And I will always put my flag in that ground and be like, I just, I want kids to be proud, rather than be like, "Oh no, I've got something bad," because it's not necessarily all that bad.

• 42:19Fearne Cotton?

  Do you know what's very interesting? We did a live podcast this morning that I know some of you were watching with Paul Whitehouse and his wife, Dr. Mina Jonkbyar. And they have a podcast that is all about ADHD. It's called, "I'm ADHD, No You're Not." And Dr. Mina has ADHD.

• 42:35Speaker 01

  Wait, I've done that.

• 42:36Fearne Cotton?

  Oh, you've been on it as a guest? Okay, so you know.

• 42:38Speaker 01

  Oh, I got you.

• 42:39Fearne Cotton?

  But what I found so fascinating was they said, out of all the people they've interviewed, only two people said they wished they didn't have ADHD. The majority were like, "I wouldn't change a thing." Maybe that's because they have the diagnosis and they know what works, what doesn't, and they can see, like you've said there, the bits that really work for them, whether it's hyper-focus, is that something that you experience?

• 43:03Speaker 01

  Yeah, 100%. It's the thing that I've- I mean, if I didn't do this industry, I genuinely don't know what I would do. But like, I was a bartender, but when I got into this industry and like, marketing became a thing. And like, I make, I don't know if anyone follows me on Instagram, but I do these adverts for these different brands and stuff. And I don't know if anyone knows this about me, like, it's one of my favourite things to do, like, in my life. I don't know how that makes me seem, but, but like, I love advertising and, and I love the idea of creating something and, and, and building something from, from scratch. And I, and, and if I'm obsessed with it, I, I, I, it, it gives my soul something that I, I adore. And so I spend hours, I'll probably spend this evening before the football,

• 43:47Speaker 01

  I genuinely before I go home and look at YouTube at old adverts. And, and yeah, I, I do it all the time. I like deep dive into old adverts. And I go, oh, how can I tailor that to what I'm trying to do over here? And then how do I like add Pete in there? And then like, how do I, and how do I like piss Louise off and then bring her involved into it? And I like, and I like mind map everything and it makes me so happy.

• 44:10Fearne Cotton?

  Wow. I mean, what's, I've never asked anyone this before, but what's your favourite old adverts?

• 44:16Speaker 01

  Oh, I mean, I, I, so there's, so there's, so there's a Levi one, right? I did, so I didn't, I didn't have it for, for a beer company, I won't name them, um, because it didn't go out. And, uh, and, and they were an idiot for this. And, uh, and I maintain that. It's, it's so, the, the idea was from Levi from like, I think like the seventies or eighties. And it's a guy walking down, he's in like a shack, right? And he's walking down these stairs and he's boiling. It's a really hot day. It's like a day like today and he's sweating. It's like on route sixty-six or something in the States. And he's a really good looking guy.

• 44:45Fearne Cotton?

  He's really hot, yeah.

• 44:47Speaker 01

  Topless in boxes, right?

• 44:48Fearne Cotton?

  I know the ad.

• 44:49Speaker 01

  Walking down the stairs. Have you seen it?

• 44:50Fearne Cotton?

  Yeah, obviously. I'm old, yeah.

• 44:52Speaker 01

  And, and it worked hard for me from the seventies then. And he, and he's sweating, right? He's got all this sweat around him. And he goes down and he opens this fridge and the steam comes out the fridge and it just feels great when like, because it looks cold. And he pulls out from the fridge, these pair of Levi jeans, and he pulls them up his legs and the, the camera shot goes up, up, up and all like that. And you can see one of the, the ladies who's pouring the coffee and it goes over the, spills over the thing. She's like, like that. And I went, that is one of the best things. So I did that advert for a beer brand and copied it and had Pete Wicks.

• 45:23Fearne Cotton?

  So wait, can I, so, so Pete's the sweaty guy?

• 45:25Speaker 01

  Pete's the sweaty guy.

• 45:26Fearne Cotton?

  Okay.

• 45:27Speaker 01

  So I got a sprayer out and sprayed him with water as he's walking down the stairs. And, uh, and he's got beads of sweat like coming down. And he's like, and he's pissed off because he doesn't want this on his face. And, and he's walking down the stairs all slow-mo in boxes. And he's got, he's got pretty big bollocks. And, and, and so, and so, and he will be the first person to say this. And so, and so we say it on our podcast, I'll not say anything different.

• 45:49Fearne Cotton?

  Okay.

• 45:50Speaker 01

  And, uh, and so, and so they're quite out. And, uh, and, and, and he walks past and he struts down and he opens this fridge. And like, and we have steam coming out the fridge. And he pulls out these jeans and he puts these jeans up and I'm there and I'm pouring cream onto a brownie. And I'm like, like that. And the cream like overflows over the brownie. And then the beer hasn't even fucking come into it yet.

• 46:13Fearne Cotton?

  Where's the beer?

• 46:14Speaker 01

  And he's pouring this thing. And he then goes into the fridge after he's done that, takes a beer out, pops it, takes a sip in slow-mo, looks around. I'm like, like that. And he goes, fuck are you looking at? And, and, and that's where it finishes.

• 46:26Fearne Cotton?

  So good.

• 46:27Speaker 01

  Mate, I, I posted it and within half an hour had over a million views.

• 46:31Fearne Cotton?

  What?

• 46:32Speaker 01

  Watching it. And they wanted it taken down because it had too much bollock in it.

• 46:38Speaker 01

  And I to this day.

• 46:39Fearne Cotton?

  Sorry.

• 46:40Speaker 01

  Maintain that that would have been the best ad they've ever had.

• 46:44Fearne Cotton?

  Wow.

• 46:45Speaker 01

  Yeah. And that, so that's the kind of stuff that I just adore doing.

• 46:49Fearne Cotton?

  I mean, you learn something new. I did not know that about Pete. What an interesting fact.

• 46:52Speaker 01

  Yeah, oh god. He's gonna, he's gonna kill me.

• 46:57Fearne Cotton?

  It's absolutely unbelievable.

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• 48:19Fearne Cotton?

  I'm imagining that this hyper-focus that can be so brilliant in terms of a passion, a hobby, a mission that you give yourself was really helpful during your UNICEF challenge. Because that was something else to do. What was it? It was 260 miles in five days that you cycled and ran. That's an extreme challenge that I think most people would go, nah, that's not for me. I don't want to do it. Do you think that that lent itself to that sort of mindset that you could really focus on that, that challenge ahead?

• 48:50Speaker 01

  Yeah, but also, you know, the anxiety and the pressure. I've always wanted to do something like that. Um, I, I've never really, again, I've been really lucky in my life. Like, I've, I've got a great family, a great friendship group. Like, I do a job that I love. And so I like, I haven't really been through much adversity. And I feel like I've taken a lot from this industry, but I hadn't given much back. And I was like, I just, there's something I'm missing. And I was like, I really need to, and I didn't know what it was, but I was like, I need to do something. And I want it to be big. And I was doing, I'm a celebrity unpacked actually, two years ago. And one of the ITV heads walked into my trailer and he got, I had a trailer by the way, that was mad.

• 49:28Fearne Cotton?

  Come on.

• 49:29Speaker 01

  I actually, I blocked my loo on the second day.

• 49:32Fearne Cotton?

  TMI?

• 49:33Speaker 01

  And, and, and, you have no idea what it feels like to go up to someone and be like, I'm really sorry. I've just taken a massive dump in that loo. We don't even know each other very well.

• 49:44Fearne Cotton?

  Wow.

• 49:44Speaker 01

  Would you mind? I, I, there's no, I don't know, I would do it myself. I just don't know what to do.

• 49:48Fearne Cotton?

  So someone else had to fish it out?

• 49:50Speaker 01

  I, and I felt so bad that I stood next to the wall they were doing it. Because I was like, I was so, anyway, so I've gone off topic. Anyway, and it's, it's the first time I, I talk about the loo too much, but like, and this is something I do on my podcast way too much. But, but it's the first time I've ever had a trailer and like, he walks into my trailer and he goes, do you want to do this UNICEF challenge? I went, absolutely yes, sign me up.

• 50:13Fearne Cotton?

  And then he's like, by the way, it stinks of shit in here.

• 50:16Speaker 01

  It stinks of shit in it. And I'm there with a plunger. I'm so sorry. Please hire me again. But, and then, and then I had six months to do it. And, um, and those challenges are wild because you, you see like, Jamie did his just before me.

• 50:32Fearne Cotton?

  Yeah, of course, yeah.

• 50:33Speaker 01

  And we're like brothers. So we were like, kind of training together a little bit. And I'm both really nervous. And I saw him smash it out of the park. And I saw him like resonate with people. And I, I was like, that is the most beautiful thing I've ever seen. And it got me even more nervous. So I went, I don't think I'm going to be able to do mine. Like, it looks so hard. And I'm not an athlete. Like, my legs are crap. And like, so I, I, I was really nervous. I turned up and on the first day, I, I tore my calf. On the first day at two, about 10k from the final, from the end checkpoint at the first marathon. And I'd still got to do a big bike after that. And it was on day one. And I did it. And I felt it was like a gunshot to my leg. And I went, and they, they were filming it for ITV. And so, and I went, like that. And I went,

• 51:18Speaker 01

  oh my God, I know exactly what that is. And I literally, and the cameraman saw it and he went, like that and got out. And I went, oh no, I can't even hide it. And I started like welling up because like, you forget about the people that you think you're going to let down and like, like, they, they've put so much, and they'd never done anything. This is the first UNICEF thing ever. Like David Beckham's done stuff with UNICEF. And I was like, like, they've asked me to do it. Do you know how grateful I am to be able to do that? And on day one, I fucked it. And I was literally like, I was so upset. And then, this sounds so lame, but it's true. The power of friendship. I don't care what anyone says, I would not have completed that if I didn't have Ryan, my brother-in-law, Pete coming down, Tony Bellew coming down every single time. And I'm

• 51:59Speaker 01

  shuffling along on this leg. It was the most amazing thing. And I actually hyper-focused on people rather than anything I was doing. And, um, and like, people turned up to checkpoints and to the end. And like, I'd never met people before. And like, we were hugging. And there was this woman who turns up, I'll never forget it, we've got 53 seconds left. And I remember there was.

• 52:20Fearne Cotton?

  Oh no, sod that.

• 52:21Speaker 01

  Oh, thank God. Because I've been terrified of that for the entire thing.

• 52:23Fearne Cotton?

  Ignore that.

• 52:24Speaker 01

  Oh my God, thank the Lord.

• 52:25Fearne Cotton?

  No.

• 52:26Speaker 01

  I'm usually like, my stories are too long. Hurry enough.

• 52:29Fearne Cotton?

  No, no, that's meaningless.

• 52:31Speaker 01

  Okay, cool, fine. So, so, so, so I've been panicking about that since we were at thirty. And, uh, and, and I've forgotten what the fuck I was saying.

• 52:42Fearne Cotton?

  You've done a big shit in the, no, you've done that. You're running, you have calf.

• 52:46Speaker 01

  A calf, running.

• 52:50Speaker 01

  Oh, the woman!

• 52:51Fearne Cotton?

  The woman, the woman!

• 52:52Speaker 01

  So, so, so this woman came up to me. It was the most beautiful thing. We were on day three and like, people had kind of understood that the car thing had happened by that point. It becomes sort of like a bit of a story. And she comes up to me at the very end, she goes, "I like, don't really have anything to my name." She went, "I use a certain amount of money by myself, Costa, once a week." And she went, "I've given that money to uni staff." And again, a lot of crying in this podcast talk, I'm so sorry, but yeah, I started crying.

• 53:20Fearne Cotton?

  I bet.

• 53:21Speaker 01

  And, um, and I've never felt more attached to another human being in my life. And so, in a very long-winded way, to the point that the counter's counted down. Um, it wasn't so much hyper focusing on me that got me through that. It was like, it was like you guys, it was like, it was people.

• 53:39Fearne Cotton?

  Yeah.

• 53:40Speaker 01

  And I genuinely think people are inherently good. I think we are all born as good people. And I think our experiences through life then change how we are.

• 53:51Fearne Cotton?

  Yeah.

• 53:51Speaker 01

  And, um, and I think the most beautiful thing of that challenge was how many people came together in a world that is doing whatever it's doing and in finances that are tough for so many people. And like to see people come together for like a cause that isn't themselves. It was the most heroic thing I'd ever seen. It had nothing to do with me and everything.

• 54:11Fearne Cotton?

  So cool.

• 54:13Speaker 01

  Thing. It was the best thing I've ever done in my life. That, the jungle, and if I'm being selfish, the O2 for saying whatever, were like the best three things.

• 54:20Fearne Cotton?

  Yeah, love it.

• 54:21Speaker 01

  That have ever happened in my life.

• 54:22Fearne Cotton?

  No, it's so beautiful and I totally agree with you.

• 54:24Speaker 01

  Fuck.

• 54:25Fearne Cotton?

  Oh, screwed it, too late. The pause was too long.

• 54:28Speaker 01

  I have a girlfriend, oh no.

• 54:29Fearne Cotton?

  Oh no! In such trouble later. But I so agree, I think people are good eggs and we either act from a place of love or fear. And in those moments, you're seeing people act totally from the heart. And it's such a good reminder, there are brilliant people out there everywhere. We just don't hear about it as much as all the terrible shit that's going on the whole time. But what a beautiful thing. What do you think you learned about yourself during that? Yes, you've got this amazing, bigger perspective of the human race and everyone coming together for something. But there's also your, your own internal story going on of you doing this, this hard, physical challenge.

• 55:05Speaker 01

  Do you know what, it's, it's, I put myself down, I'm quite self-deprecating and I don't think that's necessarily a negative thing. But, but I do it maybe to an over extent. And I just didn't think I'd do it. I don't think I'm a man, I don't think I'm like, strong. And I think when I did that challenge, I felt so at peace with myself and I felt really proud. I think it's the first time I've ever actually been proud of myself. And, um, and I think I learned that, like, I, I, I can, I don't know how to word this, but I have the right to be proud of myself. And it's the first time that I've ever properly felt that. And it's funny because it was the most relaxed I've ever been in my life.

• 55:46Fearne Cotton?

  Isn't it funny how, I think it's a very British thing that we assume we can't be happy with ourselves. We can't be chuffed with ourselves or proud. It's like this sort of weird, subterranean feeling that like, someone's gonna go catch us out. Like, "Oh, you thought you could be proud of yourself, but wait, I'm gonna throw this spanner in the works." So we're waiting to be caught out slightly.

• 56:08Speaker 01

  Yeah.

• 56:08Fearne Cotton?

  It's a real horrible British trait that we all have, that we're, we are all inherently sort of self-deprecating. Do you think at this point of your life, you like yourself?

• 56:18Speaker 01

  Yeah, I would say so. I'd say that I'm more myself now than I've ever been, which, um, which I couldn't say maybe at the start of, of when people might have got to know me. And that's just taken a lot of, a lot of growing up, a lot of, to be honest with you, a lot of really good friends and a lot of experiences. Um, a lot of things that are happening in the public eye as well, which, you know, can be seen as negative sometimes, but actually are real positive. And, um, and I, and I, and I, I feel like I'm the most self-aware that I've ever been right now. And, and I hope that doesn't change. And I feel really, I feel really happy. And that's really great. I, I, it's really great that I feel happy. Um, but I genuinely, I feel very like at peace and there's been times where I haven't.

• 57:03Speaker 01

  So yeah, I feel, I feel pretty great.

• 57:05Fearne Cotton?

  How beautiful.

• 57:06Speaker 01

  Thank you.

• 57:06Fearne Cotton?

  Being in a good place.

• 57:08Speaker 01

  Yeah, it's, um, it's, it's, I, again, I'm just lucky. I'm very lucky. I've got a great amount of people around me and, and yeah, so my life would never, ever be anything that is if I didn't have the, the circle of people that I have around me. And, and to be honest with you guys, I don't think you guys realise how much I need you. But I mean that, I mean that from the bottom of my heart, like people, I read every message that anyone ever sends me. And like, I, you know, whenever I see any of, anyone listening or anyone watching now, whenever I see people, I genuinely like adore you. And, and, and so like, you're like my family and I'm so like, how cool is it that you get to say you've got like a family of like however many people?

• 57:52Speaker 01

  Like, that goes so big and it's a pretty cool thing to have. So yeah, I, I feel like, like, let's just keep smashing it.

• 58:01Fearne Cotton?

  Yes.

• 58:02Speaker 01

  Our next year, Pete's gonna hate me, I wanna do something at the O2 again. And, and, and I feel, and I feel like if you would all wanna be there, then we'd love you there.

• 58:11Fearne Cotton?

  You heard it here first, Sam and Pete will be at the O2, I love it. Too right, it's a good plan for next year. I like it.

• 58:18Speaker 01

  I feel like you've always gotta have a plan, you've always gotta, you've always gotta aim somewhere.

• 58:21Fearne Cotton?

  Have a goal.

• 58:22Speaker 01

  I need a goal, I have to have a goal. Um, and do you know what, one of the goals was to always like, not in this aim maybe, but always, always to sort of like be friendly with you. So that's pretty cool. Yeah.

• 58:33Fearne Cotton?

  We can make that happen.

• 58:34Speaker 01

  I feel like I've kind of done that.

• 58:35Fearne Cotton?

  The goal is happening. Oh, Sam.

• 58:38Speaker 01

  So, so I'm sweating. Yeah.

• 58:40Fearne Cotton?

  I'm literally dripping wet.

• 58:41Speaker 01

  I've, I've watched her for years, like.

• 58:44Fearne Cotton?

  We can be friends.

• 58:44Speaker 01

  We'd be damn cool doing this.

• 58:46Fearne Cotton?

  We can, I'll be part of your family, we're in it.

• 58:48Speaker 01

  Yes, come on!

• 58:50Fearne Cotton?

  It's on, it was that easy. Um, Sam, what a joy you are. I'm so glad that you're in such a good place. Oh, before we end, I must ask you the most important question.

• 58:59Speaker 01

  Go on.

• 59:00Fearne Cotton?

  Where is your happy place?

• 59:02Speaker 01

  Oh my god, ah, I know it instantly. Uh, I have two.

• 59:07Fearne Cotton?

  You have two?

• 59:07Speaker 01

  One is with my cats in bed.

• 59:10Fearne Cotton?

  We can definitely be friends, you're a cat person.

• 59:12Speaker 01

  Yeah, one is my cats, I'm a massive cat person.

• 59:14Fearne Cotton?

  Yeah, no, same, they're the best.

• 59:15Speaker 01

  Um, I, I, Albert Stumble Paul III is my, is, is my little white with ginger face cat. Um, and he literally jumps onto my bed every morning and he comes and snuggles right into my neck.

• 59:25Fearne Cotton?

  Heaven.

• 59:26Speaker 01

  And, and my girlfriend's so, she's like, "Why do you never come to me?" I'm like, "You just snuck in that." And like, you know, and, and he comes and lies right there and he purrs in my ear. And it's my, that is genuinely like my safe place. Um, my other one, who's a little bit chunkier, he, um, he struggles to jump on the bed sometimes. So I just, he'll jump on and then fall off. And so I have to like get up and then pull him up as well. Um, and, and, and so my cats to me are, are my, my home, my home.

• 59:56Fearne Cotton?

  They're the best invention ever.

• 59:57Speaker 01

  Yeah, they are. Um, and I, and I love my home. Like, my home is my safe place. It's, it's, I'd rather be at home, I don't like change. And so like, being at home, I would rather that maybe sometimes than being on a holiday.

• 1:00:07Fearne Cotton?

  Oh yeah, I love being at home.

• 1:00:08Speaker 01

  Yeah, especially in this weather and I've got a patio and I sit in the patio.

• 1:00:12Fearne Cotton?

  Dreamy.

• 1:00:12Speaker 01

  And with my cats, and I've got little cat rolls, they can't escape. And so that's one. And number two, and I've mentioned him a lot and I don't mean to bring Pete up all the time because, and, and I mean this, like, you know, we're all different, separate people, but our lives are so entwined that, that, and he's had such a huge impact on my life. That another one would be that, uh, doing something stupid with my best mate is, is, is whenever I'm having a really, really tough time. Um, I, there is, there's a, a thing that I, a feeling I get when I'm doing some stupid dance in my patio or like getting Pete to dress up in like a stupid outfit with me or something like that. There's a feeling I get, um, that maybe slightly immature, I don't know what it is, but like I, I, I get that boyish feeling of like, I, I love it.

• 1:00:57Speaker 01

  It's when you, I suppose it's like when you screw around with like a sibling. Um, and that to me is, is, is a, is a pretty, pretty happy place.

• 1:01:03Fearne Cotton?

  It's a beautiful thing.

• 1:01:04Speaker 01

  They're pretty great, yeah.

• 1:01:05Fearne Cotton?

  Just spraying fake sweat on Pete Wicks.

• 1:01:07Speaker 01

  Yeah, yeah, yeah.

• 1:01:08Fearne Cotton?

  Couldn't be happier.

• 1:01:09Speaker 01

  Yeah.

• 1:01:09Fearne Cotton?

  Um, Sam, you're an absolute joy and I cannot thank you enough for being at the Happy Place Festival. You're a complete legend. Please give it up for Sam Thompson!

• 1:01:17Speaker 01

  Thank you.

• 1:01:19Fearne Cotton?

  Bring it in!

• 1:01:20Speaker 01

  Thank you, man.

• 1:01:20Fearne Cotton?

  Legend.

• 1:01:21Speaker 01

  Thanks for having me.

• 1:01:22Fearne Cotton?

  Oh, buddy.

• 1:01:22Speaker 01

  It's a real pleasure. Yeah!

• 1:01:25Fearne Cotton?

  Give it up!

• 1:01:27Speaker 01

  What a pleasure, thank you.

• 1:01:30Fearne Cotton?

  Oh, Sam, thank you so much. What fun! I learned a lot. One of the things I didn't expect to learn was that Pete Wicks has big bollocks. Um, but you learn something new every day. Sam, you are brilliant and we should definitely hang out. We'll, we'll work it out. I think me, Sam and Jamie Laing having dinner would be a blast. We're gonna make it happen. P.S. If you are still wondering and don't have access to Google, slugs don't have spines. Because we looked it up, but we probably could have guessed because they're just squidgy little blobs. All right, I'm back here soon with more festival goodness, including that chat that I mentioned with Paul Whitehouse and his wife, Dr Mina Jomkaya MBE.

• 1:02:15Fearne Cotton?

  It's a really good one, it's fascinating and obviously hilarious and equal measures. I think you're gonna love it. In the meantime, if you head over to at Happy Place official on Instagram, you can relive all the festival magic. If you were there, you might actually spot yourself because we took loads of pictures, loads of videos and we put loads of it up there. So go and have a look. A massive thanks again to brilliant Sam and to you, I love you.

• 1:03:05Speaker 06

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