The 5 Biggest Mistakes Lawn Care Business Owners Make

Join Paul Jamison as he answers the top five most-asked questions about building a highly profitable lawn care and landscaping business. 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here https://go.equipexposition.com/promocode-paul 📚 Level Up Your Money (New Release) 👉 Get Your Paperback Copy! https://pauljamison.org/book 🎧 Level Up Your Money (Audiobook) 👉 Listen on Audible https://pauljamison.org/audiobook 📲 Connect with Paul - Visit Official Website https://www.thepauljamison.com/ 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here https://pauljamison.org/Jobber 📞 CallRail – Track where your leads are coming from: callrail.com https://partners.callrail.com/cc4gs529efdp 📚 The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.com https://thelandscapingbookkeeper.com/ The Lawn Care Bootcamp - Click Here https://pauljamison.org/bootcamp 📈 Lawn Care Launch: Click Here https://thelandscapingbookkeeper.com/lawn-care-launch (new program for business owners) 🌐 Footbridge Media – Get a pro lawn care website: footbridgemedia.com https://www.footbridgemedia.com/paul-jamison?ref=pauljamison 📦 Business-Building Resources by Paul Price Increase Letter Template https://www.thepauljamison.com/resource_redirect/landing_pages/2150230978 Contract Templates https://www.thepauljamison.com/resource_redirect/landing_pages/2150230978 📚 Paul's Most Popular Business Books How to Build a Thriving Lawn Care Business: Buy on Amazon https://www.amazon.com/dp/B0D4K835L4 Cut That Grass and Make That Cash: Buy on Amazon https://www.amazon.com/dp/B08SP7MQ13

• 0:00Speaker 00

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• 0:31Speaker 01

  Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five bestselling books, including Cut That Grass and Make That Cash and his latest, Level Up Your Money, all available on Amazon and Audible. Now get ready for more expert insights and practical strategies to boost your business and level up your life. Here's Paul Jamison.

• 1:07Speaker 00

  Welcome back to the show. I'm Paul Jamison down here in rainy Florida. And today we're going to talk about the top five most frequently asked questions that I've gotten since I started this podcast about growing a lawn mowing business. And so we're going to dive right into it with the most famous question I get, the most frequently asked question, the most popular question, the thing that's on people's minds the most. If you're running your business and that comes along the lines of pricing, how do I know what I should charge, Paul? How much should I charge for mowing this customer's property? How much should I charge for this mulch job, this pine straw install, this sod install, these flowers and the list of services go on and on.

• 1:51Speaker 00

  And so my answer, and this is really funny. I mean, it's really full circle. But when I started my first lawn mowing business, it was 2011. And I have a friend, he's from the Caribbean and just a different culture. I'll just, I'll just leave it at that. This is a different personality. He's, he's a little more brash and straightforward and tells you how it is and rough edges and not, not sensitive, right? He wanted, he wanted last day as like a counselor, right? You'd go into his office and you'd, you would leave crying, like you come in with your problems.

• 2:33Speaker 00

  Now you got more problems. So anyway, personality is a little bit direct. Okay. And so I asked him, I'm brand new. I mean, I don't know nothing about, nothing about, nothing about business. And I asked him, I was like, hey, Kenny, how much I charge?

• 2:50Speaker 00

  And he's like, I ain't gonna tell you. He's like, you gotta know your numbers. You gotta, you gotta know your costs. You gotta, you gotta figure all this stuff out for yourself. Cause then, you know, your numbers are going to tell you a story and then you're going to know what to charge. If you, and I was like, well, just tell me and I'll just do what you tell me. He's like, well, if I tell you, then you ain't going to do all the, you know, the heavy lifting, the figure all this stuff on your own. He's like, I know my stuff. You don't know your stuff. You gotta go learn. I mean, he just, he just let me have it. And so finally I got out of them. And this was all the way back in 2011. He's like, well, there's guys out there charging $35 a man hour, but you know, we charge $45 a man hour, but you gotta, you gotta know your costs, Paul. You gotta know, you gotta know all of your numbers and then, and then review those numbers

• 3:30Speaker 00

  and then adjust to those numbers. And he, he wanted like, give me an answer. And I'd be like, well, what would you charge for the, you know, this property that I'm doing? Like what would, what should I charge? And he like, wanted to give me exact numbers because he wanted me to learn what am I spending in fuel? He was more concerned about me like, understanding what am I spending on my insurance? What am I spending on my subscriptions? What am I spending? You know, most importantly, on my labors and an understanding all of these costs. Cause he's basically was trying to teach me, if you understand how much it truly costs to run your business, you're going to understand why we're charging $45 an hour.

• 4:11Speaker 00

  And this is way back then. John Payjack would say, now you need to be charging $85 per man hour or more, a hundred dollars per man hour, which is just a lot higher than it was back then because of inflation and all of the rising costs that we face. But anyway, nowadays, when people ask me this question, I have the same answer that grumpy old Kenny had back when he was explaining it to me. Because really you can imitate another business in your industry in your first year, if you don't know what you're doing. And if you are going to go that route of imitation or copying what someone else is charging,

• 4:52Speaker 00

  then you need to copy the prices of a company that is very established. Like they've been around for, you know, at least 10 years in your city. They have nice trucks. They have, you know, their employees look like they're, you know, good people. They have really clean website. And most importantly, in my opinion, their Google reviews, there's a lot of them and they're good reviews. So, so it's, you know, they got like 116 Google reviews with 4.8 stars or 4.9 stars. So then if you're brand new, you could do some research and find out,

• 5:34Speaker 00

  well, what do they charge per yard of mulch installed? What do they charge per bale of pine straw installed? What are they charging for maintenance of mowing, edging, trimming, blowing? How did they, how did they bill their maintenance? So I would do research on a company like that for your first or second year, just to kind of know what the market rate is for your specific city with the company that's actually profitable and been doing this for a long time. However, the mistake that a lot of new guys make is they ask, you know, chuck in the truck next door, hey, what are you charging over there? And the guy's like, 50 bucks. And the guy's, you know, got to, well, anyway,

• 6:17Speaker 00

  you gotta be careful. It was like the blind leading the blind out there with a lot of people who don't know their numbers, underpricing their services and then telling the other person, well, this is what we're charging and not telling the truth that they're barely, you know, can afford to go to the gas station and put gas in their truck. And they don't know their numbers. So what's the, the question again?

• 6:41Speaker 00

  If you're listening, they like, we have a little inside joke about asking direct questions and not rambling on. So the question is, how do I know what to charge to be profitable? The answer is, I'll give a two, two-fold answer. Do research and if you're going to copy the local competitor, make sure the local competitor is a very reputable, longstanding, legitimate company. And do research, like truly dig into their website, ask questions to them, figure it out. You can go be a detective, find out what that legitimate company is charging for the services you offer.

• 7:24Speaker 00

  And then you kind of have a baseline of, okay, well, this company who has all kind of overhead and they clearly have it figured out if they've been along, around business for, you know, 10, 15 years. And they got all these Google reviews that are positive and a lot of them and they, okay, this is a good company. What are they charging? That's where you can start. But what you need to get to, and I'm preaching what I do. This is not, this is, this is what I do. Okay. Literally yesterday morning, I had a call with Joey Cobra Lee and we looked at, well, a lot of things.

• 8:05Speaker 00

  We looked at last month, we compared last month to how we did the, the last month from last year. We compared how I'm doing year to date versus how I did year to date last year, where we're reviewing and adjusting regularly on my actual cost. So I know how much I spend in equipment and labor and insurance and marketing and software subscriptions, which is a lot, and office supplies. And the list goes on and on and on. And I'm paying attention to what's coming in and what's going out. Now, last month, for example, was really good.

• 8:44Speaker 00

  A lot of money came in and I mean, a lot of money did go out, but that, that spread, that margin between what came in and what went out was fat, was good. So that tells, my numbers tell me a story. Okay, I'm doing good. And I happened to send out a lot of quotes last month and I happened to get a lot of no's.

• 9:14Speaker 00

  And I can, it's, listen, rejection is not easy, but it tells me, good, my prices are high. The market is telling me my prices are high because a lot of new customers are telling me, no. And some of them are even telling me, that's a little bit outside of our budget. That was a little bit more than we were thinking. We'd love to work with you, but that's too much. Okay, good. Because I'm priced at the top tier. And then when I do get work, it's profitable and proving it's profitable. I just had my meeting with Joey yesterday and my business is very profitable. Lot comes in, even though a lot goes out, there's still the, the, the, the spread, the margin is thick. But the point is, and my answer to

• 9:56Speaker 00

  the question is, know your numbers, know your exact cost, know how to analyze your numbers, because that's going to help you understand that you're going to need to raise your prices and you're going to need to charge more. And then you get, you get comfortable charging more because it's just math. I'm okay sending out a quote, my, yeah, that's high. But it's the math. If I'm going to be, if I'm going to pay all my people and all my expenditures and all this list of expenses, we call it overhead, then I need to charge enough to cover all this. So I just send out the number. All right, let's move on.

• 10:41Speaker 00

  Number two. This and number one are the two most frequently asked questions. So this one's a harder one to answer, to be truthful. How do I find, hire, retain, reliable employees in the lawn mowing, landscaping, pressure washing, hardscape, in right the outdoor space industry? Ooh wee. Maybe I could just give you the mic. You tell me, right? It's hard. It's hard. But to tie it into what I just shared about the knowing your numbers

• 11:22Speaker 00

  and the cost, if you can charge enough, more than enough, and you have a lot of money to play with, then you can offer competitive compensation. So it starts with that. You can't be charging less than what other places are charging, right? If they can go get a job at Target, or McDonald's, or Walmart, or Costco, and work in the air conditioning, and have a little bit of benefits, and get paid well, get time off, and get health insurance, and get a retirement plan, and get all this stuff. Why would they come work for you in the elements of weather? And then we have people listening all over the world. So some

• 12:07Speaker 00

  of you are like, yeah, we work in cold weather. We work in hot weather. I'm, I'm more in the hot weather category because I've spent my working career as a small business owner in southern states where it's hot. But you convince somebody who could go get a job, and some of y'all are like, what's Costco, Paul? Because we have an international audience. I don't know if that Costco, but it's like a big store where they got, you can go and buy your groceries, you can go and buy toilet paper and paper towels, and, and, and you can even buy a couch. Okay. Like everything. Walmart. Okay. Places like that, right? They have air conditioning in those buildings. So someone's thinking, I gotta get a job,

• 12:49Speaker 00

  right? I gotta go to work. I got, I got a wife and kids, or whatever, whatever they, whatever their motivation is, whatever their why is, when your why is strong enough, you'll, you'll take action. So they got a why, they need money. So they go, want to get a job. Should they come and get all dirty and sweaty and get grass all up in their body parts and, and sweat and, and, and mow grass and heat? Or they could go work stocking shelves at a store that's air conditioned. So how do you retain and hire an employee? And these, those are two different questions. Hiring and retaining is different, but, but hiring,

• 13:32Speaker 00

  number one, you got to have competitive compensation. Number two, you got to have a vision. If you work here, you're going to get promoted. If you do a good job, you're gonna, you're gonna, there needs to be an ascension ladder. Where, yeah, you start here in the passenger side of the truck, but if you show up on time every day and you do a good job, you're going to get to move from right to left to over to the driver's seat of the truck. And you're going to be a crew leader, and you do a good job with that, then you're going to get it to, you know, get more money and, and, and grow in the business. And, and, and you gotta, you gotta cast a big vision. And then, if you want to retain them, you have to have a championship culture. I could, I could preach on this

• 14:16Speaker 00

  all day long, but I gotta go in a little bit here, so I can't. But I learned so much from sports. I could tell you why the Ohio State Buckeyes in 2002, and I forget the other year, they won the national championship. I think it was 2025 or whatnot. It was recent. But those teams were championship culture. I, I can, it's not an accident that those two Ohio State Buckeye teams won the Natty, won the national championship. They had a camaraderie, a culture where it, the, the, everyone made everyone better. They were

• 14:56Speaker 00

  going towards this place, and they had this performance. So when someone starts working at a company, if you have that, they're going to want to work, and they're going to want to bring you their best effort. If you don't have that, they're going to be like all my friends with, well, I don't know what they're friends, but acquaintances. When I worked at Carrabba's, none of us liked it. We all just needed money. So we showed up in the evening and served our tables, but we all had a backup plan of how in the world can I get a new job fast. So I hope that makes sense.

• 15:31Speaker 00

  Have you ever felt like you're drowning in scattered quotes, schedules, and chasing payments that never come easy? I've been there with you. I used to be a chuck in the truck, completely disorganized, and constantly chasing payments. But then I started using Jobber back in 2019, and it was a complete game changer for my business. Still using it today. I love it and recommend it to all my coaching clients. Now, Jobber is an all-in-one business app slash software where you can store customer information, send quotes and invoices, schedule your appointments, and even collect payments. Best of all, you know, I talk about this a lot on the podcast. You can save a credit card on file for automatic

• 16:13Speaker 00

  and hassle-free payments. No more awkward follow-ups or lost money. You ready to simplify your business operations? Check the link in the show notes and use my special Jobber link and try it for free. You won't look back.

• 16:29Speaker 00

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• 16:59Speaker 02

  Lawn care and landscaping pros, listen up. If you're tired of guessing your way through pricing, marketing, hiring, and sales, this is your wake-up call.

• 17:09Speaker 01

  The LCR Summit hits downtown Louisville, October 19th and 20th at the Galt House. The same week as Equip, and it's going to change the way you run your business forever. This is not another sit and listen event. It's two full days of hands-on workshops from leaders who've actually built what you're trying to build. Naylor Talia Farrow shows you how to generate better leads through smarter marketing. Paul Jamison teaches content that converts. John Payjack breaks down your numbers so you'll stop working for cheap. Eric Triplet, the pond digger, reveals how he built a multimillion dollar business making more money with less work. Plus, you'll have a surprise guest speaker. Add in live Q and

• 17:50Speaker 01

  A panels, powerful networking, and an exclusive VIP dinner with all the speakers when you purchase at the platinum level. Grab tickets and info at LCRsummit.com or just tap the link in the podcast description. That's LCRsummit.com. Stop guessing. Start growing. Build the business you've always imagined at the LCR Summit.

• 18:14Speaker 00

  Before we get back into our conversation about the top five most frequently asked questions, a quick reminder, the Equip Expo is coming up in Louisville, Kentucky, year 2026, October 20th through 2023. Don't forget to use promo code PAUL to get half off your ticket price this year. And I hope you book your hotel. My friend Dr. Frank, I was on the phone with him last night and going over the dates. He's planning on coming up to the event this year. And he stayed at the Red Roof Inn last year, literally. I ain't making that mistake again. He was asking me what hotels to stay at. And I was like, Frank, you gotta get your hotel now. I know, I know it's two months away from the, the trade show, but they, they, they fill up. The good ones are sold out. I just got news.

• 18:59Speaker 00

  There's a, anyway, there's a situation, we need to get a room for somebody at one of the nice ones, and no availability. Sold out. Anyway, back to my most frequently asked questions. So we talked about pricing, imitate the, the big companies that have been around for a while, and then really, really, really pay attention to what it truly costs you to run your business, because that's going to help you understand what your numbers are. And when you understand the true cost of running a business, it happens to all of us. You, you have this own, I'm not going to say a bad word, but an oh wow moment, where you're like, how am I going to make money? I gotta raise my prices. It is just,

• 19:41Speaker 00

  but, but you got to come to that realization. Like, it has to be your own wake-up call. Because if you just hear John Payjack, or Joey Cobra Lee, or me, or whoever say, yeah, raise your prices. You're like, yeah, of course. Okay. But when you actually see it for yourself, you're like, okay, yeah, I'm not going to keep underpricing. Then we talked about getting, hiring, retaining good employees. And the third question that I get a lot is, what is the most effective, affordable way to do marketing to get new customers, especially when I don't have that much money? And I, I don't understand why people don't

• 20:25Speaker 00

  do this better, but you need to claim and optimize your Google Business Profile. So...

• 20:33Speaker 00

  This is the single most important as of 2026 and it may change in 2030 with AI and everything. Maybe there'll be a different system, but I would say if you, if you go to equip expo, okay, and you just randomly grab 100 guys out of the trade room, the trade room, show floor, pardon my got, got mixed up. Just go on the show floor and you just say, Hey, I need 100 volunteers. If you own a lawnmower and business, come, you know, come see me and you'll get a free cookie, whatever. I don't know. And you got 100 guys,

• 21:14Speaker 00

  just random 100 guys. And I had a big, I sit them down in a classroom, right? They got, they got, they got those, those classrooms all throughout the quip expo. And we got a big projection screen thing. You know, like, if you're seeing like a college professor where it's like a room like that, right? And they got a big, like, screen. All right, we're going to go through all 100 of y'all. We're going to put your Google business profile up on the screen here. And we're going to analyze every detail, every photo, every service, every review. We're, we're going to see what it looks like. Well, there might

• 21:54Speaker 00

  be out of those 100, there might be, and I say might, there might be 10, 10% might, that's a stretch, that have high quality photos of their team. When I say high quality, I mean, it could just simply be taken on your iPhone, but they're, they're, you know, you take, you're take your shirt and you dust off the lens, you know, your iPhone has a lens. Those things get dirty, especially when you're outside mowing, edging, trimming, blowing, sweating all day. So you take your shirt and you, you wipe off with your dry shirt, the lens on your phone, and you just take nice pictures of your work. Well, most companies don't even do that. They don't have a detailed list of all of their services

• 22:39Speaker 00

  and what area they serve. And they, they certainly don't have reviews of a significant amount and quality, real reviews, real, real reviews from your real customers. So I would start there. And what's crazy about Google business profile is it's free. It takes time to upload all that information and to stay current on getting reviews from your customers. But most companies, their Google business profile is underwhelming. So start there. Number two, I would get a professional website, Footbridge Medias, who I personally use. I literally just emailed them a couple hours ago. We're working on a new website for one of my businesses and I'm going through the onboarding process and good old Sam just emailed

• 23:24Speaker 00

  me like, Hey, it's going to be up in, you know, next five business days, we're going to go live. Keep an eye out from our team if they have any final questions, but we're just about to, you know, switch the flip on for my new website. But anyway, I would, I would hire Footbridge Media. And they're going to have your digital storefront be clean, mobile friendly, have a clear list of what services you offer and what service areas you offer. They're going to request before and after pictures, just pictures of your, your work, like your work, not stock footage. And they'll have their call to action or your call to action on the website all over the place. So that when someone's scrolling

• 24:09Speaker 00

  your website, they'll know exactly what, you know, what to do to reach out to your company, right? Your phone number is bam, it's, it's, it's right there. I would also be active on social media, Facebook page. If you only do one, you only do one social media, I would create not a Facebook profile, call a page, P A G E, page, Facebook page. I would create a Facebook page and have the same high quality photos that you're putting on your Google business profile, upload those to Facebook every day. Just, it's not that

• 24:47Speaker 00

  hard. I'm talking two minutes max. You get to Mrs. Smith's house, you mow her grass, you go before you get in your truck and you stand in the front yard, you just take a picture. And you just upload it to Facebook, your Facebook page and just say, you know, another fresh cut or whatever. I mean, you could think of something clever. You know, fresh lawn stripes or, or, you know, another happy customer or fresh, the smell of freshly cut grass, something like that. And he goes, I'll blow the picture to Facebook, but you do that every day. And you're building credibility. High quality photos of your work. You can

• 25:29Speaker 00

  share little quick tips, right? You're out core aerating a yard and just get the phone out and just say, Hey, we're here at, at good old Randy's yard and it's core aeration season. So you can have the plug in your hand. This is a, this is a, a four inch plug of soil here that we just pulled from our customer's yard. And what this is going to do now is we're going to have the airflow just going down to that root system. It's going to strengthen our customer's yard here so well. And get some water down in there. And it's, it's going to make the root system so much stronger for our customer's yard here so that the turf is healthier than ever, as we go into the rest of the season

• 26:14Speaker 00

  or whatever, whatever your, your spiel is for whatever you're doing. You're just offering quick tips, right? You're doing a sod install, you just take a quick video. Hey, we're out here on a customer's yard. We're installing sod today, but what we do before you ever see your fresh green sod on your yard is we actually are very detail oriented about how we grade your properties. So this is the tool that we use right here. It's actually a grading rake that you would use to like grade a driveway. So it's perfectly smooth. And we just take the top soil that we brought in here and we're just smoothing out the top soil. So tomorrow, when the sod's delivered, we'll just put the sod down on this fresh soil. It's going to be nice and smooth. And the underground, or you know, the, the behind

• 26:57Speaker 00

  the scenes here underneath the sod is perfect, but we take a lot of attention to detail before your sod's ever delivered, making sure our grading is top tier. Little tips like that. And you just do that every day. Now, I just said one platform, Facebook page, but you could also upload, upload that stuff to Instagram. You could create an Instagram page and you can sync your Facebook page, your Instagram page. So now you're, you're uploading on both Facebook and Instagram. But if you're like, that's too much, you're intimidating me, Paul, stop. Okay, then just do Facebook page. So, um, door hangers. Okay. When I started in 2011, door hangers were how you got new customers. Now it's

• 27:39Speaker 00

  2026, door hangers is still how you get customers. And you want your door hanger to look, look clean and professional and whatnot. But you mow Mrs. Smith's yard, you just do what they call a five around. You just go to the, the five nearest houses next to hers and you just put a door hanger on their door while, while you're there, right? The rule of marketing, it takes the customer at least seven times, seven touch points until they get, you know, enough trust to want to do business with you. So I would do that. And then last but not least, you can use call rail, where what they'll do, this is pretty cool, is they'll set up, so you have your, your regular phone number,

• 28:20Speaker 00

  okay? Well, you give that to call rail, and that's like your main phone line. And then what they'll do is they'll create all these other phone numbers for you. You don't do nothing. They, they do all this for you. So then you'll have a specific phone number that they're like, okay, let's put this phone number on your website. So then when somebody calls that number on your website, it will immediately route them to your main phone number. So you don't have to change anything with your phone or phone number, anything like that. But now on the backend, the call rail data will tell you, this is who called you from your website. And then they'll give you a different number for your Google business profile, which again, it's not, it's not a different number. Like you'll, you'll just

• 29:00Speaker 00

  have your main one number, but they'll have a, a number that will be on your website. So then when someone calls that number, it immediately, you know, redirects them to your main number. And then now you know, oh, well, that that customer came from Google Business Profile. And after you get a few months of that underneath your belt, you're going to see who's coming in from your door hangers, who's coming in from Google Business Profile, who's coming in from your Facebook page, who's coming in, you know, put a different phone number on your, on your truck, you have an enclosed trailer with a wrap, you got a different number on there. So now you're, you're paying attention to where your, you're, you're tracking your lead

• 29:42Speaker 00

  sources. So you'll know every new customer, how they heard about you. And Callreal does much more than that. It will actually answer your phones for you two after hours, but just from the tracking your lead sources, that's very important because that's going to give us the information to know how we should market moving forward. So I said, we're going to do the top five. We only did three. Your boy's going to the golf course. I got a tee time. My buddy who I haven't golfed with in months, um, he's been, uh, it's like, I got some rich friends, which is another, that's a whole nother conversation for another day about networking. But I got a friend who's really, really rich and he's been at his, his, uh, his summer

• 30:23Speaker 00

  home in a very rich part of the world. And he's just, he's back in town today for a day. And so we're going to go golfing. So I'm going to go try to learn more about business. He, he makes a lot of money and I don't get to see him that often. So it's pretty cool that he's in town. But, um, anyway, that's a whole nother tip for another day. When you, there's a, um, saying out there that you're the average of the five people you hang around. So I try to, I try to hang around people who are much further along in life and in business than me, because they're going to bring me up higher in life. And of course, I try to add value to them. And one of the ways I can do so is I'm good at golf and I'm, you know, I try to be funny and, you know, a good friend and all of that. So I try to add value to the friendship. But, um, anyway, I'm going golfing with this rich guy and I'm

• 31:07Speaker 00

  going to go try to have a good time and learn, you know, I haven't talked to him in months. I'm going to, I'm going to ask him how his business is going. And, uh, um, he makes a substantial amount of money and there's a reason why. And, and I, I kind of pick his brain about it and, and it's a lot of fun because golfing is usually like three or four hours. So I'm not exactly sure if I'll be in his cart or the other guy's cart, but nevertheless, I'm going to get some opportunities to, to pick his brain, how he's doing. And it's very motivating because, um, the one thing I've picked up from him specifically is, um, he, he's like, I work harder than everyone. He's like, I might not be the best. So he, he works in sales, but he's like, I might not be the best, but, um, I, uh, I

• 31:49Speaker 00

  outwork everyone. And he, and he tells me like, what his regular workday is like and what, how focused he is and all of this stuff. It's very, very, very motivating, but his, I mean, his personal, um, income is, is seven figures, million, you know, well, it's over a million, but you know, like when you do your taxes and it says, you know, taxable income, you know, oh, he hits a lot. I don't know if he wants to be telling everyone, but it's, it's, we'll just say, uh, conservatively, it's, it's, it's way more than $1 million, way more. Um, but it's pretty cool. I get to go hang out with him and learn how he does it. Um, because there's some of those principles that I can apply, you know, in my time management, which is the main thing I learned from this, this specific guy is

• 32:31Speaker 00

  just like, man, he wakes up at 5:00 AM every morning and he gets after it. And he's got a why, which he's told me what his why is. And that why motivates him to keep going out there and, and kicking butt and taking names and, and, and serving his customers well and getting new customers. And, and, um, he has, um, a lot of employees. He's a, a high, high up in the business. And, um, you know, just the leadership that I've learned from him because, you know, we talked about, um, hiring and retaining good employees and he's got a lot of people on his team. And I, I talked to him about it. How, how do you recruit them?

• 33:14Speaker 00

  How do you keep them? So I know I shared my two cents on today's podcast, but I'm continuously growing and I don't think, if you're like, oh yeah, I got it all figured out, Paul, this is how you hire, this is how you retain them. Okay. You're, you're, uh, you're, uh, uh, my, my grandpa used to say, you're cruising for a bruising. Okay. If you, you think you got life all figured out, you're, uh, you're, you're greatly deceived. We, we need to stay humble, teachable, learning and, and, and stay in that posture really for, for, for every day. Just, I don't have it all figured out. I want to learn more today and then have that humble spirit and continuously be increasing and growing. All right. I gotta, I gotta go

• 33:57Speaker 00

  get my golf outfit on, head to the course. Thanks for listening to today's show. If you're going to the Equip Expo or the LCR Summit, my promo code PAUL will get you half off your ticket on both those events coming up in Louisville, both the LCR Summit and the Equip Expo, save half off with promo code PAUL. Thanks for listening. Catch you on the next one.

• 34:36Speaker 01

  Hey, it's Marty, producer of the Green Industry Podcast. This episode is over, but check the episode notes for links to products and services that you heard about during the episode. And thanks for listening.