Stop Being a Copycat: Unlocking Your Unique Ability for Exponential Growth

Paul Jamison breaks down key breakthroughs from Benjamin Hardy and Dan Sullivan's 10x Is Easier Than 2x, exploring how embracing the "Be-Do-Have" framework, mastering your unique ability, and shedding the 80% of low-impact tasks can unlock true wealth and freedom in your business. 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here https://go.equipexposition.com/promocode-paul 📚 Level Up Your Money (New Release) 👉 Get Your Paperback Copy! https://pauljamison.org/book 🎧 Level Up Your Money (Audiobook) 👉 Listen on Audible https://pauljamison.org/audiobook 📲 Connect with Paul - Visit Official Website https://www.thepauljamison.com/ 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here https://pauljamison.org/Jobber 📞 CallRail – Track where your leads are coming from: callrail.com https://partners.callrail.com/cc4gs529efdp 📚 The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.com https://thelandscapingbookkeeper.com/ The Lawn Care Bootcamp - Click Here https://pauljamison.org/bootcamp 📈 Lawn Care Launch: Click Here https://thelandscapingbookkeeper.com/lawn-care-launch (new program for business owners) 🌐 Footbridge Media – Get a pro lawn care website: footbridgemedia.com https://www.footbridgemedia.com/paul-jamison?ref=pauljamison 📦 Business-Building Resources by Paul Price Increase Letter Template https://www.thepauljamison.com/resource_redirect/landing_pages/2150230978 Contract Templates https://www.thepauljamison.com/resource_redirect/landing_pages/2150230978 📚 Paul's Most Popular Business Books How to Build a Thriving Lawn Care Business: Buy on Amazon https://www.amazon.com/dp/B0D4K835L4 Cut That Grass and Make That Cash: Buy on Amazon https://www.amazon.com/dp/B08SP7MQ13

• 0:00Speaker 00

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• 0:31Speaker 01

  Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five bestselling books, including Cut That Grass and Make That Cash and his latest, Level Up Your Money, all available on Amazon and Audible. Now get ready for more expert insights and practical strategies to boost your business and level up your life. Here's Paul Jamison.

• 1:07Speaker 00

  Welcome back to the show. I'm Paul Jamison down here in sunny Florida. And today I'm going to do a book review of one of my favorite audiobooks that I keep listening to again and again and again, and that is 10x is easier 2x by Dr. Benjamin Hardy and Daniel Sullivan. It's co-authored and those guys do a fantastic job specifically with the audiobook because Benjamin Hardy reads the chapter and then after each chapter, they do like a podcast style, um, deep dive into that chapter. And I, I took, I emulated that for my upcoming book that's coming out very soon. Cut That Grass and Make That Cash, by the way, um, second edition. That audiobook will be out very soon. Mr. Producer and I have been working on that.

• 1:50Speaker 00

  Now, why have I listened to this audiobook again and again and again? And that's because it's really changed the way that I think about my time management, my business, my life, and really making the most out of these opportunities. You've probably heard the saying about squeezing the lemon, getting all the lemon, um, juice out of the lemon that you can. And a lot of times people, they're like, well, I just need to go get new lemons and they're not even with the lemons that they do have. So, so to speak, they're not even squeezing all the juice out of what they, they currently have. And so I was having, um, it was a really cool experience, uh, last weekend.

• 2:33Speaker 00

  Baker Mayfield, he's the quarterback of the football team here in town. And I've followed him for a while because I remember him playing in college and coming to Ohio State and beating Ohio State and taking the flag and planting it, you know, at the middle of the field. And then I remember him getting drafted in the first pick by Cleveland Browns. I was a Browns fan, so I followed Baker for a while and now, now, you know, maybe he follows me. I don't know. Now, now he's down here. All right. Um, so anyway, I got to go to this golf outing thing that he was at and my, my friend, uh, is rich and his friend is rich. So my, my rich friend's friend paid a lot of money for, to be the sponsor of this event. So Baker comes up to us and he's like, hey, thanks so much. And you know, he's thanking me.

• 3:15Speaker 00

  And I'm thinking, well, Kevin paid the bill, not me, but you know, why he's thanking me. I was, you know, I was talking to him and everything. Uh, so anyway, that was all cool. But afterwards we're having dinner and my one friend Myron's talking to my one friend Kevin. Those are the rich guys, um, big, big money guys. And Myron says, you know what wealth is? He says, it's, wealth is the ability to create value for someone other than yourself by turning what you have into what you desire to fix their problem. I'm going to say that again. I'm going to, I'm going to unpack it. He said that wealth, it's, this is the way he said, he's like, wealth is my ability

• 3:59Speaker 00

  to create value for someone other than myself by turning what I have into what I desire to fix their problem. And so if you want to get to the next level in life, you, I mean, it takes money. Speaking about business and money, that, that next level of life, obviously there's other levels of life in your health and your relationships, yada, yada, yada. But I'm talking about business and money right now. If you want to level up, right? It takes an influx of more income of more money. Well, how do you get that? Well, you have to fix other people's problems because when we fix other people's problems,

• 4:41Speaker 00

  whether it's taking their tall grass and making it look crisp and nice, or taking their raggedy, uh, garden bed that's all overgrown with weeds and, and, and old nasty mulch. And, you know, getting rid of all the weeds and freshen it up with beautiful, fresh new mulch, or whether it's taking a stressed or dead grass and planting a brand new sod or like a brand new yard, or maybe if you're in fertilizer and weed control, their problem is they have weeds everywhere and you're, you're the weed man. All right. What do you do for a living? I'm the weed man. All right. I get rid of the weeds. Not that weed man, the weed man, right? I get rid of all those weeds in the yard, right? Or whatever the problem is, someone's walls in their house are all raggedy and you come in there and you paint, paint the walls nice, right?

• 5:25Speaker 00

  Or they got, I can go on and on, on, on, on and on, on and on of how we can fix people's problems. But when we fix their problems, they pay us money. So anyway, my friend Myron is talking about, how can you take, wealth is taking what you have

• 5:40Speaker 00

  and basically turning that into what you need. So I need a new truck. So hypothetically speaking, so how could I take what I have and, and squeeze that lemon out of that lemon juice and, and make the most of what I have to fix people's problems, to create that wealth, and then I can go buy the truck. See, a lot of people who miss it, they just focus on, oh, I want a new truck. I want a new truck. I want a new truck. And then he just goes sit on their couch and scroll on social media and then they get mad of why they don't have the new truck. But what if you're like, okay, well, how can I get the new truck?

• 6:22Speaker 00

  Well, I can serve this person. I can do this. I can, I can do, I can do this. I can fix this person's problem. I can do that. Bam. Now they'll provide me the money and they don't have my new truck. So anyway, that was a little side tangent, but, um, I say all of that to say, my friend Myron, I was at his event. That's how I found out who Benjamin Hardy was because he was one of the speakers and he started talking about, he had this graph on the stage and Naylor was sitting next to me and I was just like, this is, this graph is changing my life because it had, um, it wasn't a pie chart. It was, um, it was one of those graphs where the, the, the bars go up in the air vertically. So it had all these, these bars going up vertically on the chart.

• 7:06Speaker 00

  And I don't know the terminology for this chart, but it's, it's got the vertical bars going up, but, but not all of them went up. So, so say on the left-hand side, it said 10, 20, 30, 40, 50, 60, 70, 80, 90, 100, right? So it would show the bars going up and, and some of them only went up to like the 10, some of them went up to 20, some went up to 30, some went up to, you know, 15. And then, and then you had a, just a couple that went all the way up to the top of the chart, went over the line of a hundred. Like it was, it was all the way over the top of the chart. And he had a circle around those and there was only a few that went that high. But his point was, these are outliers, but there's only a few paths to get here.

• 7:52Speaker 00

  Like if you want to have this, this rare performance that's so far beyond the competition, that's so unique, you can't do what everybody else is doing because it showed the results of everybody else. And, and, and, and so if you want to accomplish this, you're going to have to say no to so much stuff, right? You're going to have to say no to pornography. You're going to have to say no to scrolling on your phone, not watching that stuff, but what even, I mean, yeah, definitely not watching that crap, but watching other stuff too, that's just wasting your time. You're going to have to say no to this, no to that, no to this, and no to that.

• 8:31Speaker 00

  And then you're going to have to say yes to the proper making money activities, the proper income producing activities. Like you need to identify what those income producing activities are that really move the needle in your business and put the focus there to achieve those results. So Benjamin Hardy at the event shared a story of his son, who I believe was in high school at the time playing tennis. And they were just kicking around the idea, well, do you want to play in college? Yes, I want to play college. Well, do you want to play professionally? Do you want to be a professional tennis player that's on the, I don't even know tennis, but whatever the professional tennis tour is, where the best tennis players in the world, right?

• 9:14Speaker 00

  They play in Wimbledon and the US Open. I think there's an Australian Open. I think there's a, uh, forgive me for not knowing all the tennis tournaments, but you're that guy that's playing in those top tier tournaments against the top professionals. If, if you want to go that route, what's the path to get there? So the path to get there is way different than the path just to be a tenant, uh, college tennis player, which is way different than the path to be just a recreational tennis player. And so the point of that exercise in your brain is like, okay, well, if I really want to achieve this result, and it is possible, there are people out there who are professional tennis players,

• 9:53Speaker 00

  but it takes a specific, uh, training, practice, I mean, diet, exercise, and then obviously developing the, the, the skillset of, of hitting the tennis ball, serving the tennis ball, all the tennis shots. I'm not a tennis player. I don't know the game that well.

• 10:14Speaker 00

  And then there's the, um, mental compact, you know, the mental component of becoming an athlete of tennis of, you know, how do you handle yourself mentally when you hit a bad tennis shot or you're down in the tennis mat, all that stuff. So anyway, he was explaining to his son, well, if this is the path you want to go, here's how we're going to get there. So anyway.

• 10:32Speaker 00

  10x is easier than 2x, actual book. We're gonna have a quick break. And coming up, I'm going to share my takeaways from this last round of listening to this book. I'm telling you, I've listened to this audio book. There's, there's a handful of audio books. I, trust me, I listen to new audio books, but I keep going back to Thou Shall Prosper by Daniel Lappin and listening to it again. I keep going back to Dan Kennedy's stuff and listening to it again. I keep going back to 10x is easier than 2x and listening to it again. Because each time I listen to it, it's like the layer of the onion. I get a new revelation and I, and I touch base on how I'm doing with the previous stuff I've learned from this material. And it's just, um, it's just sharpening me, disintegrating me, getting me better and better and better. So there's one particular thing that stood out to me this last time I listened

• 11:16Speaker 00

  to 10x is easier than 2x. I want to share that and some of the other takeaways I have from this fantastic audio book. So we're going to hear a quick word from today's show sponsors and coming up, I'm going to share my, my latest revelations from one of my favorite business audio books.

• 11:34Speaker 02

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• 12:32Speaker 01

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• 13:17Speaker 00

  All right. So in 10x is easier than 2x, which fantastic audio book.

• 13:23Speaker 00

  They talk about they being Daniel Sullivan, the author, and Benjamin Hardy, the other author, co-author of the book. They talked about the dream check.

• 13:36Speaker 00

  And they shared a story that I had heard this story before reading this book, but the perspective that they have on this is just powerful. So the, the, the author, the actor, Jim Carrey, right? He was in Ace Ventura, Pet Detective. He was in Dumb and Dumber. He was in, um, some other movies. I'd actually have to pull it up. What movie, what all movies? Let me ask, let me ask the, uh, the AI thing. What movies was Jim Carrey in? And some of you are probably like, you don't need to go to, um, ChatGPT or Gemini or Grok or whatever AI you use or Google or whatever to, to figure out

• 14:21Speaker 00

  what movies Jim Carrey was in. But I do, I don't watch that many movies, honestly. It would, it would, it would shock you how many movies I've actually watched in my life. And then how many movies I actually watched, like start to finish. Cause well, once I started my first business, I just, I felt like I don't have time to watch movies. Oh, wow. He's in a lot of movies. Ace Ventura Pet Detective, 1994.

• 14:48Speaker 00

  The Mask, never saw that one, 1994. Dumb and Dumber, 1994. He was Lloyd Christmas in that, that one. Batman Forever, never saw it. The Cable Guy, Liar Liar. I did see that one. The Truman Show. I saw part of that one. Man on the Moon, never saw it. The Majestic. Oh, man, he was in a lot of movies. I've never heard of these movies. Um, wow. He's in a lot of movies. I have never seen any of, or very few of these. Wait, wait. It was, um, I believe it was 1990, maybe eight, 1989. And the story goes, Jim Carrey was living out there in Southern California

• 15:31Speaker 00

  and he would go up to the Beverly Hills and he would look out at all the, you know, the, the wealth of, of the area. And he would dream and think, and so he wrote a check one day, his dream check. It was Thanksgiving. I believe it was 1990. So he writes a check and if you know what a check looks like, it says pay to the order of, and he put his name, Jim Carrey.

• 15:59Speaker 00

  And then where it has the amount, okay, and this is 1990. All right. 1990. Not 2027, 2026, 1990.

• 16:12Speaker 00

  And he wrote down on the check, $10 million.

• 16:22Speaker 00

  And then up in the little right-hand corner, he put the date. He put, you know, November 25th, 1995, or whatever, whatever five years later was, because it was, it was around Thanksgiving or it was on Thanksgiving, I believe.

• 16:37Speaker 00

  1990. So he took five years to give himself the time to become the person to do the thing, to, to have the $10 million. And then he put in a little memo, which is in the bottom left-hand corner for acting services rendered. And he signed it.

• 16:56Speaker 00

  And he put in his wallet. And then he got after becoming the person that could attract somebody to pay him $10 million. And Benjamin Hardy, and I've heard others share this, I don't know exactly who came up with the concept of be, do, have. I'll ask, I'll ask the ChatGPT thing. Um, who came up with the concept of be, do, have? See Joe Rogan Show, he's got this guy named Jamie, who's, who, um, who he says, hey, Jamie, Google this for me. And Jamie would get back or ChatGPT this or whatever, get back to him. I'm doing everything today on the show. Uh, so I, well, anyway, be, do, have.

• 17:42Speaker 00

  So if you want to have something, Jim Carrey wanted to have $10 million. Maybe you want to have a new truck. Maybe you want to have whatever it is. Then you first have to ask yourself, what kind of person do I need to become?

• 17:56Speaker 00

  Be, do, have. What do I need to be doing so that I can have the thing? So Jim Carrey, subconsciously, he started working on becoming the actor, doing the movies so that he could ultimately have, um, he could ultimately have the thing. I'm, I'm looking at be, do, have. It, it, it brings it back to the 1950s. From a guy named Hubbard. Ron Hubbard coined the phrase.

• 18:31Speaker 00

  Be, do, have. Anyway.

• 18:35Speaker 00

  The, the point of it is, you want to ask yourself, who do I need to be? Like what mindset do I need to adapt? What do I need to identify with?

• 18:46Speaker 00

  And then you take action on that. So Jim Carrey, and again, he didn't know what be, do, have meant. But he, he became the, the actor

• 18:58Speaker 00

  that would ultimately do the acting in Ace Ventura. That would, you know, get the, um, attention of other people. And then eventually he did the movie Dumb and Dumber. And in 1995, he got the result. He made $10 million from Dumb and Dumber. So he cast a division in 1990. I want $10 million. And then he went and he worked on his skills. And Naylor was telling me, and I, I didn't know this, but Naylor was telling me that he would go in the mirror and like practice all those, if you watch his movies, he does, you know, funky little gestures and smiles and, and facial expressions and all of that.

• 19:42Speaker 00

  But he was, he was working on becoming the, you know, a better actor, doing the acting, making the movies. And then ultimately he made his $10 million. So what does that look like for us? We set our goal. We write it down and then we work on becoming the person doing the right things to have those results. So what is, so anyway, what is your dream check? And in the book, they suggest whatever the biggest check you've ever gotten in your life up to this point.

• 20:12Speaker 00

  If you, okay, so you're what you probably know, what's the biggest job you've ever done? The biggest check you've ever gotten, maybe the ACH that I don't care how the payment got to you, but it was, what was that largest transaction you've ever done in your business?

• 20:27Speaker 00

  And they suggest to multiply that by 10.

• 20:33Speaker 00

  So let's say the biggest job you've ever done was a $5,000 job.

• 20:39Speaker 00

  Multiply that by 10, that'd be $50,000. That could be your dream check. So you start working on, well, who do I have to become? What do I need to be doing? To have the $50,000 check? Maybe you're like, Paul, I do $50,000 jobs all the time. Okay, multiply that by 10, hot shot.

• 21:00Speaker 00

  50 times 10, 500,000. Who do you need to become? What do you need to do? Somebody to pay you $500,000. So what happens? And you start thinking, and this is where 10x is easier and 2x goes. When you have these little 2x goals, right? Let's say your biggest check to this day has been 5,000. Oh, I really want to double that. I want to make 10,000. Well, you'll get there, but the better goal would be to multiply by 10 and go 50,000. Because that is going to qualitatively shift your business into making you master and become extraordinary good at one specific thing for somebody to want to pay you 50,000 or for

• 21:45Speaker 00

  the hot shot that's like, Paul, we did 50,000 all the time. Don't offend me. Don't insult me. Okay, hot shot. You're 50, you're big money, 50,000 transactions. Good job. Multiply that by 10. Now we're talking $500,000 transaction. How, what do you need to master? What do you need to become extraordinary good at? That one specific thing that somebody will actually pay you $500,000 for that. See, it's called unique ability. And a lot of other people, they're just copycats, right? People try to copycat me all the time. I feel bad for them. I mean, they, I'm, I'm, my name's Paul Jamison. I'm Paul Jamison. Why are you trying to be me? It makes no sense to me. But people copy me all the time.

• 22:29Speaker 00

  But anyway, they're not me. So no matter how much you try to be like me, you ain't me. There's only one of me.

• 22:37Speaker 00

  And I'm good at being me, but

• 22:41Speaker 00

  I don't want to use myself as an example. I'll use Jim Carrey as an example. He embraced his unique ability, right? He didn't try to act like all the other actors of his day. He was unique, right? And that's one of the reasons why he stood out. He was unique. So you need to figure out with you and your business, what's your unique ability? You don't want to just be identical to all the other competition.

• 23:11Speaker 00

  You guys have probably heard of the 80/20 principle, the Pareto principle, I believe they call it. My friend, Dr. Frank, was the first one back in the day to explain the 80/20 principle to me. And he's like, let me, let me prove it to you. All right. Look, all right, Dr. Frank, prove it to me. He said, in your closet, right? You have, you have, you know, a certain quantity of clothes, right? Oh, yeah. He's like, would you say that in a given week, even though you have all those clothes in your closet and in your drawers?

• 23:46Speaker 00

  Would you say you probably actually only wear 20% of them? And it's probably the same shorts, the same shirts, right? The same, yada, yada, yada. And I got to thinking about it. I was actually, yeah, I do usually wear these, you know, when I'm not in my work uniform, I'm usually wearing these particular gym shorts and particular T-shirt. Yeah, you know, that is true. The other 80% of my clothes are just sitting there collecting dust. I mean, I got so many shirts in there I haven't worn in years. They're just sitting there. Sometimes I put my, I look at them like, I never, I haven't worn you in over a year, two years, three years. I should probably throw you away, but nah, you know.

• 24:28Speaker 00

  I'm going to hold on to it. My mom got me that for Christmas. Don't tell her, right? I keep it, but I actually only wear 20% of it. When you're business, and they talk about this in the book, and a lot of people have talked about this, and there's a lot of truth to it. If you really write it all down, I have a spreadsheet and I wrote down all my customers.

• 24:47Speaker 00

  And I write down all the revenue that all of those customers bring in. And there's a clear distinct 20% on the top of the list that bring in a majority of the revenue. That might not be exactly 80/20, but, but that top 20% of my spreadsheet of my customers, and I could actually do the actual math. I'm not going to do it live on the air here, but I could actually take, who are my top 20 customers? And, and how much of my actual business revenue do they create?

• 25:23Speaker 00

  So the, the reason why I have to keep listening to this book is because they talk about shedding those 80% of the tasks that no longer serve your growth, but finding who

• 25:41Speaker 00

  to do those tasks. Well, I'm getting ahead of myself, but, but in the book, they talk about in our business, see, we try to do everything. And we should really be putting our focus on 20% of something that really moves the needle, especially if you're an owner of your business. And then finding who's or other people who can take care of all of those other tasks. So it can free up our time to really make sure we're investing our time, again, not wasting time, scrolling through stupid stuff, wasting time on this. But when we go to work and we're actually putting in focused work, we're doing not just focused work, but we're doing focused work on the right things that's actually financially moving the needle to get us to

• 26:24Speaker 00

  those goals and then delegating the other things to people who can get them done better than us.

• 26:35Speaker 00

  So I don't have time to go through all my notes here of this book. So good. My goodness, my notes here.

• 26:45Speaker 00

  But they talk a lot about time management in this book and they compare, and I'll close it here. They compare us as business owners to top tier athletes. So a top tier athlete, we'll use the NFL, National Football League.

• 27:03Speaker 00

  They're, I think their season is 18 weeks. So in a calendar year, there's 52 weeks, right? January to December is 12 months, four or five weeks in a month. It's about 52 weeks a year, I think. Maybe not about, I think exactly 52 weeks in a year. But the NFL season is only 18 weeks. Now, if you make the playoffs, what's that, Mr. Producer? Playoffs? Talking about the playoffs?

• 27:38Speaker 00

  I just want to win a game and you're talking about the playoffs?

• 27:42Speaker 00

  Yeah, I'm talking about the playoffs. All right. Then maybe you do more than 18 weeks. So let's just say 20 weeks. Let's say you're a good team. You go playoffs and you play 20 weeks. Well, that's still not even half of the year. You're in your season. And so they talk about how the athletes, right? They have, they have seasons to rest. They have seasons to recover, right? After the game, they need to get their bodies rejuvenated, rested, recovered, so they can get ready for the next game the next week. So rest and recovery is important and practice is important, right? You, you don't want to show up to the game unprepared. You want to be practiced. You want to get

• 28:23Speaker 00

  those reps in so that when the spotlight comes and the big games come and the nerves come, you're prepared. And then you actually have game day. And so in business, we have our business, right? We have our game day. We're out on the customer, we're out serving the customer. That's game day, right? But we also need rest and recovery. So when we show up for game day, we're at our best. And we also need practice and, and fine tuning so that we're bringing our best. Where we got the best skills, right? We've learned how, I'll use a lawn mowing business example. You've learned the art of sharpening your lawnmower blades. You learned how to jack up your mower, get it lifted up. You learned how to get the mower blades off the

• 29:07Speaker 00

  right way, put them on the right way, because there's a wrong way to do it. And you learned how to sharpen those puppies so they're nice and sharp. And then you've practiced that. So you've gotten really good at that. So now you put the mower blades back on your mower, tightened everything up, got everything greased up, ready to go, fueled up, batteryed up, whatever you're using. So when you show up on game day, your customer's getting your best effort. They're getting a sharp blade on the grass. It's going to look the best. The neighbors, right? He's, he's been mowing his own yard or he's been hiring Chuck in the truck who has dull blades.

• 29:48Speaker 00

  Guess whose yard is going to look better? Your yard. Then you're going to get more referrals because you focused on

• 29:56Speaker 00

  rest, recovery, practice, and then when it's time to be game day, to go for it. So anyway, they talk about the rhythm of, of as business owners. If we viewed it as like a performance, we need to make sure that when it's time to perform, we're at our absolute best, that we're prepared, that we're rested and recovered and rejuvenated. So anyway, the book's good, the audio book's good. And I like listening to it. I listen to it a lot and I learn something every time. I got to go. Talking about time management. Time for me to go. Thanks for listening to today's show. If you haven't got your equip expo tickets yet, you can save half off your ticket with the promo code PAUL. When you're filling out your registration to get your equip expo ticket, it says promo code, type in my name, Paul, you'll get half off of

• 30:40Speaker 00

  that. Hope to see you soon. Mobile, Kentucky. Thanks for listening. We'll catch you on the next episode. Peace out.

• 31:00Speaker 01

  Hey, it's Marty, producer of the Green Industry Podcast. This episode is over, but check the episode notes for links to products and services that you heard about during the episode. And thanks for listening.