What Nobody's Telling You about Your Algorithm

In this episode of the GaryVee Audio Experience, I talk about why the algorithm is you and how blaming everyone else is the biggest trap in modern life. I share why success for me is optionality and knowing the people I love are good, and why humility, patience, and love-scrolling beat entitlement every time. I also discuss hiring friends and family, starting a business with no money, and the moment you realize you're a loser is when you finally win. You'll learn about: • Why The Algorithm Is You • Accountability Over Blame

• 0:00Speaker 00

  This is the Gary Vee Audio Experience.

• 0:04Speaker 00

  Success to me means being able to wake up and do whatever I want. Optionality. Being in control of my life. Having control. You know, that's stuff, that's what success to me is tangibly. I think success overall on a higher plane for me is that the people I love are, are good. You know? I'm on some practical, optimistic shit. Everybody on the internet spewing straight hate to control you, to scare you, so that you fucking think you need them. You don't fucking need anybody, including, and most of all, me. You need yourself. All of you following all these fake fucking politicians and gurus, trying to make you feel like you need them. You don't need shit. You need yourself.

• 0:47Speaker 00

  You need your faith, your mentality. You need your fucking self, Rita. You need to fucking love, not hate. They got you all fucking twisted, everybody. All these politicians, all these influencers, they got you hating everyone, because it makes you feel good real quick. Oh, yeah, yeah, yeah, yeah. I'm sad and I suck because of the immigrants, because of the billionaires, but because of this gender, or this race, or this religion, or this entrepreneurs, or athletes, or celebrities. They got you so tricked out, everybody, believing that you need to hate someone, or they're the reason you're unhappy. Real fucking talk, you guys ready for this Sunday morning shit? If you're unhappy, it's you.

• 1:31Speaker 00

  Your fault. And you don't need me. I'm not your coach, I'm not your guru, I'm not your guide. You need yourself. Yeah, Mitch, my mouth is going. You need yourself, you need simplicity. It's straight facts, homie. Real talk. Exactly, Vic. People don't want to hear it, though. It's much more fun to blame everybody. The system. Ooh, let's blame capitalism.

• 2:00Speaker 00

  Okay. I love you back, Jay.

• 2:03Speaker 01

  Tips for a first-time dad.

• 2:05Speaker 00

  Bro, dads know what to do, moms know what to do. It's a simple game of life, which is love, love, love, love, love. Like, all you gotta do is love that little peanut. You know, like, they're not, the first two, three, four years for a new dad, all they're gonna feel is like you hugging them, kissing them, smother them with straight love, make them feel safe. Make them feel super safe. Someone's asking, Patriots Nation. I can't deal with that right now, I'm too big of a Jets fan.

• 2:33Speaker 01

  Someone's asking, saying they have three passions. Should they create an account for each, or just combine all?

• 2:40Speaker 00

  Both. Have four accounts. I'm serious. Y'all, you ready for this? I have a hundred accounts, posting 500-plus pieces of content a day. You guys have seen it. Uncle V, Gary the Operator, Sports Gary, Silly Gary, what's up, Rich? What's up, Rita? Bubble Dog, what's good? Charlie Hustle, thank you so much. Thrift of decency.

• 3:07Speaker 01

  Is TikTok Live and influencer marketing the best way to market a new food product?

• 3:12Speaker 00

  Yeah, I'm obsessed with TikTok Live. I'm obsessed with this. Who here has discovered me in the last 20 minutes, live here, and likes me, is following me, and now wants to follow my stuff? Only if you're brand new to me, literally, or rediscovered, you haven't seen me in years. Put the number 20 if you're one of those people. Watch this, everyone. If you just literally discovered me right now, you fuck with it. You're like, yo, I like the words coming out of this man's mouth, I like this energy. Listen. It's like every day. I don't think people understand. Mila, what's good? Thank you, Mean Jane.

• 3:42Speaker 01

  You'll like this one, because it'll be a slam dunk for your advice for scaling a business.

• 3:49Speaker 00

  I mean, there's so many ways. I mean, my ultimate one is hiring. Like, you can't do everything, and you're trying to keep too much money. Like, if you got something going, hire. And hire your homies. Thank you, Cat. People tell you not to hire friends and family, I tell you to hire friends and family. But, real talk up front, like, yo, this might not work out, and like, we gotta stay boys after this? And then you gotta be candorous. If you can't do that, it might get fucked up. Ace, thank you. Met Gary at the Nationals, great guy. I always, I always think I'm better in person.

• 4:20Speaker 02

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• 4:47Speaker 01

  I mean, if someone comes up to you, or this?

• 4:50Speaker 00

  Well, like, I'm popular online, but I think, like, in real life, like, like, you can't fake it in real life.

• 4:57Speaker 01

  I agree.

• 4:57Speaker 00

  And I feel like I'm also just much sweeter than the normal person. Like, I have a sweetness. Like, people are nice, but I'm like, sweet. I'm like a sweetie. You agree?

• 5:09Speaker 01

  No, I fully agree. No, I fully agree.

• 5:12Speaker 00

  Who's met me in person and can, like, validate this shit? So the people that are like, what the fuck's he talking about? Like, real talk, I'm like-

• 5:18Speaker 01

  He's met you at Nationals, so he's gotta say, you said you're a great guy.

• 5:21Speaker 00

  Thank you, Enrock.

• 5:22Speaker 03

  He's like candy sweet.

• 5:25Speaker 00

  No, but I got, I got very fortunate. Like, my mom's super sweet. I took her DNA, and then she, she formed me, so like, like, people are really weirded out, even like, by how nice I am in real life. World's Greatest Yard Sale, what's good?

• 5:39Speaker 01

  Michaela says, me, the sweetest person I've ever met.

• 5:41Speaker 00

  That's nice. And you know what's funny is, like, when you have a little fame or a little notoriety, you get credit for shit you should be doing. Like, it's a fucked-up game when you have a little bit of fame or notoriety, like, you get extra credit for things you should be doing as a human. Oh, like, like, people are so happy you didn't let them down, that they're like, oh my God, he's so nice, as if like, we shouldn't be nice to each other. You know what I mean?

• 6:05Speaker 01

  Agreed.

• 6:06Speaker 00

  Javi, what's good?

• 6:07Speaker 01

  How do you start a business without money and get over the struggle, or struggling to fail?

• 6:13Speaker 00

  Well, struggling to fail is about insecurity and worrying about, like, other people's opinions. The no-money part takes time, you just gotta fucking build up. This is why I love the yard sales, this is why I love TikTok Live, this is why I like, you know? The biggest issue for people is, they don't have patience. I didn't have money, even at 34, I didn't have money. I started VaynerMedia in a conference room with another company because I had no money. Like, people struggle with patience. People want everything so fast now. Like, you guys are both under 30.

• 6:45Speaker 01

  No.

• 6:45Speaker 00

  Right? Nobody in my generation thought they would have money at 30. Nobody. There was no internet. Shit couldn't be fast. And I mean, nobody. Everybody over 45, tell the kids right now how nobody, when we were coming up the game, thought that they would be rich at 30. Just say, nobody. Let these kids know. But now, I get it. Alex Earl, Mr. Beast, you know, Jester, like, you see it? Thank you, MP. Like, nobody. Nobody. Watch the chat, guys. Al, thank you. Nobody, Crystal, nobody. Like, it was inconceivable. Maybe in your 40s. Maybe, I mean, if you were a star in your late 30s, you made it in Wall Street, you

• 7:29Speaker 00

  an occasional actor, athlete, but like, now everyone thinks like, they should be rich at 25. Hey, everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast, that's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. Which speaks to my biggest point, which is, how do the kids expect to all be rich at 30, but then complain the system's fucked up and they have the worst generation? The hypocrisy's absurd. You can't both have the entitlement, because there's thousands of people, tens of thousands, hundreds of thousands, making millions of dollars in their 20s and 30s, and then equally like all the posts on, on social media that say, your parents-

• 8:11Speaker 00

  I hate this propaganda, like, back in the 90s, an apartment was 700, no shit, everybody got paid $20,000. No one does any math, any inflation. It's so crazy. Y'all, the shit you're falling for is crazy. I, I turned on TV this morning, I put both CNN and Fox on, and Meet the Nation, just because I love to have a pulse. These fucking loser politicians can suck my dick. Like, that's what I got for all of you this morning. Watching these fuckers to the left and the right both do the same exact thing, which is trying to trick all of you? Y'all, you want your life to be better? Never listen to the news again.

• 8:54Speaker 00

  Stop following every politician. It is crazy what they're trying to do to you. The MAGA/MAGA and the socialist left, like, they're the same fuckers. They're the same fuckers. The blue and the red. Promise, y'all. Promise, y'all. Watch this, watch this, because this is gonna be everyone, including us three. How many in here are much happier today than they were 18 months ago, because they've cut down on how much politics they're consuming? Say happier. Watch this.

• 9:28Speaker 01

  I'm not consuming politics, but-

• 9:29Speaker 00

  It's everybody, bro. Watch, everyone's gonna say happier in the chat right now. As if it does anything. All they're trying to do, both of you, I'm telling you, guys, I'm telling you, the left and the right is the same. All they're trying to do is have you hate someone.

• 9:49Speaker 00

  The great awakening of our American society is when we tune out these fucking losers who've never done anything in their life.

• 9:59Speaker 01

  Back to the part about 25 year olds being upset they're not millionaires, do you think it gets worse or better in the next 10 years?

• 10:06Speaker 00

  Better.

• 10:07Speaker 01

  Why is that?

• 10:08Speaker 00

  Because the truth wins in the end. Like, people are just gonna have to like, at some point you just eat it and realize the truth.

• 10:15Speaker 00

  At some point, you just eat it and realize the truth.

• 10:20Speaker 00

  Like, no matter what everyone, me included, all of us, say in here, you talk all that game, eventually you're just like sitting in your room like, yo, like, you know?

• 10:32Speaker 00

  It's as simple as that.

• 10:37Speaker 00

  You know, like, just eventually, like, I've met so many people, big shout out to all the 32 year olds I've been meeting lately, who are all confused at 25 and are like in a nice spot right now. I've just met a lot of people, you know, I've been on all these card shows, like, I'm liking where I'm at, like, I feel humility coming in, simplicity's coming in, less materialistic. I'm actually bullish. I'm bullish. It's not sustainable. Guys, humans are not meant to be anxious. It's not sustainable. Like, eventually, like, you flip, and it's good. Like, you start getting real simple. Like, you see all these people, like, retiring, you notice how a lot of YouTubers are retiring with like, 10 million, 100 million subs?

• 11:16Speaker 01

  Yeah.

• 11:16Speaker 00

  They just fall in love, and they get grown, and, like, you know, you know, they miss like a couple days, and they're like, wait a minute, my spirits are up. Like, I like just watching my dog run around the backyard, and it pooped, and I picked it up, and I barbecued some burgers, and like, we watched fucking

• 11:37Speaker 00

  The Challenge on Paramount, and went to sleep, and like, like, you know what I mean? Like, simplicity's the fucking game, y'all.

• 11:43Speaker 01

  How do you think you're able to keep it up, though? After all, all the decades?

• 11:47Speaker 00

  Because I was attached, because I was detached the whole time. Because you guys know me, you guys see, you guys know me behind the scenes, like, I like running a business. Like, I don't think I'm famous. Like, I'm not like, you know?

• 12:00Speaker 00

  I'm simple. I get pleasures from like silly stuff, like, you guys know this, I'm more fucking crazy when we play pickup basketball than I am when running a massive business or dealing with like fame.

• 12:10Speaker 01

  It's true.

• 12:11Speaker 00

  Right?

• 12:11Speaker 01

  It's true.

• 12:12Speaker 00

  Like,

• 12:15Speaker 00

  you know?

• 12:17Speaker 00

  Simplicity, because, because humility will set you free, because I don't think I'm somebody. Because I know I'm gonna die, and I'm gonna get, I, because of what I did, I know I'm gonna get a nice 12 hours on the internet. I'm gonna get some good flowers. Like, my day's gonna be nice.

• 12:35Speaker 00

  You know, come visit me in my grave like, a week later, and be like, yo, you were right. Like, I'm gonna have a really good 24 hours. People are gonna give me real flowers, because I really, it's, I'm not a musician, or an athlete, or an actor, like, I really helped a lot of people on here. Yo, real talk, don't glaze me, because I want people who don't know me to see this. How many people here really benefited from my words, and it changed the perspective that your mom, aunt, uncle, brother put in your head, and I flipped and rewired your fucking perspective, and your life is better? Say that's me.

• 13:06Speaker 00

  Yo, so this is why, Gia Granny, and Call to Allah, right? And Andrew, like, when I die, right, they're gonna be like, an Earl, they're gonna be like, they're gonna write a nice couple sentences on whatever the Twitter, or Facebook, or Instagram is of the day. Maybe like 50 years ago, I was in a dark place, hitting my girl, drinking alcohol, and this motherfucker's video popped up, I got sucked in, and it changed my life.

• 13:34Speaker 00

  So I'll have a good 24 hours, but then guess what? Everyone here that's giving me flowers right now will go on with their life. Because they're supposed to.

• 13:46Speaker 01

  And you're fine with that?

• 13:47Speaker 00

  Of course, because when you don't think you're special, when you don't need the validation, when you don't live for it,

• 13:56Speaker 00

  when you know who you are, you know?

• 14:00Speaker 01

  Makes much sense. If anybody has any questions, feel free to drop them in there.

• 14:04Speaker 00

  Oh yeah, a lot of people mentioning, that video killed, you know what, that might be my favorite piece of content of me for me. You're somebody now. That one, like, that might be my favorite.

• 14:14Speaker 01

  That's the one when the girl came up, right?

• 14:16Speaker 00

  Yeah.

• 14:16Speaker 01

  That's a good one.

• 14:18Speaker 00

  I remember the, the guards were trying to pull me into the car, and I saw it from the corner of my eye, I'm like, eh, let's do it real quick, and then it became the piece of content, you know, it's like, doing the right thing's always the right thing, right, it became...

• 14:29Speaker 00

  Y'all, please, everybody, do me a favor. Everybody in here.

• 14:36Speaker 00

  Like, real talk, let's be vulnerable for a second. How many people here feel like too much of their content is negative, it's a little political, it's like, hate these, hate those, this is fucking you up, either to the left or to the right, a little bit too far. Be honest, be like me, right now. I got a real big one for you. Who feels like they're getting too much of like, this, the far left or the far right kind of content? Say me. Like, your feeds get, you're, you're in it. So, I appreciate the vulnerability. I need a couple things for you to know. That means that's where you're at. Your algorithm is exposing you, they're not feeding you, I get none of it.

• 15:14Speaker 00

  All my content is like straight, like,

• 15:20Speaker 00

  just trading cards and it, and drizzy.

• 15:23Speaker 01

  There you go.

• 15:23Speaker 00

  You know, it's just like, trading cards, trading, you know, like, you know, comic books, you know, oh, they can't see it. WNBA, like, no worries.

• 15:34Speaker 00

  You got it, let me know, like, here we go. Like, you know, basketball, trading cards, happy, family stuff, business, trading card, drizzy, box, boxing, because I love that. You know, like, it's all, you know, like, reason to be grateful, NFL, like, it's all trading cards, wrestling, you know, music. It's very light, boxing, you're getting none of this shit. This is my fucking feed. Y'all, listen to me, your, your algorithm is exposing you. Here's how you handle it. Right now, on TikTok and Instagram, as soon as we're done, I need you, every single time you go through your feed and you get politics, hit

• 16:18Speaker 00

  not interested, not interested, not interested, not interested, not interested, not interested. And then go search happiness. Here's a good search, Gary V E E, and go like everything he's got.

• 16:33Speaker 01

  It's true.

• 16:37Speaker 00

  But I, I'm glad everyone got to see that algo.

• 16:42Speaker 00

  You know? You guys need to really get in here. I'm telling you right now, as soon as we hang up here, I'm going to garyve.com/live. Everybody put that in there right now, so everybody can screenshot and follow me, we're about to go over there. Court, you kind of ready on a quick turn?

• 16:56Speaker 03

  Yes, sir.

• 16:57Speaker 00

  Like, when I like really sign off here, how fast do you think we're on the other channel?

• 17:02Speaker 03

  Like, under 3 minutes.

• 17:03Speaker 00

  Amazing. Everybody, everybody, please, yeah, positivity, divorce, yeah, always a little self-promotion for, there we go, thank you, Corso, let's, everybody do a Corso just there, garyv.com/live, everybody go there. Uh, as soon as I sign off, but in between in the 2 minutes, you're gonna have to download a new app for a lot of you, called Whatnot. Um, but in the 3 minutes while we switch over, because we're gonna do these boxes, we're gonna do these boxes for 50% off, you can get a whole box for 50 bucks, and have a crazy show. Um, everybody screenshot garyv.com/live, Rev, I expect you there. I need all of you there, and when you get there, say came over from TikTok. Everybody has Whatnot, right? I think a lot of people are gonna have to

• 17:44Speaker 00

  download it. A lot of you don't. Who does not have Whatnot? Say, I don't have. Um, in the 2 minutes of me and Court here switch over, strike, come over to the other platform, we'll, uh, we'll, uh, we'll answer questions there. In the 3 minutes, Crystal, in the 3 minutes where I switch over, please, go into your feed, and everything that's political and negative, put not interested. You click, you know how to do it, right, everyone? Like,

• 18:13Speaker 00

  you just have to click this thing, and you click that. Got it?

• 18:19Speaker 00

  Got it? You go here, this little baseball thing, if you're not interested. Got it? Everybody, everybody, everybody, literally go into your Instagram and TikTok in the next 2 minutes, and click everything that's political, politics, podcasters spewing too much left, too much right. Who here is finally ready to stop doing that? Uh, how do you do that on TikTok? Same shit, kind of. It's all right, right here?

• 18:45Speaker 04

  Just treat their mother really well.

• 18:47Speaker 00

  Right, and then, right there, you hit the arrow, and then hit not interested.

• 18:50Speaker 04

  And emotion and affection around her, I defer to her judgment.

• 18:53Speaker 00

  Bottom left, there it is. Got it?

• 18:56Speaker 01

  One to the right of report.

• 18:59Speaker 00

  Bottom left. Like, say they're going through it, you don't like this? Arrow?

• 19:06Speaker 00

  Arrow? I'm gonna do that to you, Caleb, love you. You're gonna say not interested to all politics content, or negative content, or politically commentating, or anything that's saying that it hates someone else. Like, if you've got some guy, podcaster, saying it's all women's fault, not interested. Right? If you've got some fucking 32 year old Ivy League white guy saying it's all white privilege, and like blame billionaires, not interested. If you've got some fucking psycho saying that it's immigrants' fault, like, please, everyone. The manosphere, the womanosphere, the left, the right, immigrants, billionaires, socialism, capitalism, like, anyone who's telling you to hate something, anyone who's

• 19:48Speaker 00

  telling you whose fault it is, besides yourself, not interested, not interested, not interested. You've got to change your algorithm, y'all. You keep blaming the algorithm, the algorithm's you, motherfucker. The algorithm's you.

• 20:04Speaker 01

  And if you don't follow Gary, definitely drop a follow.

• 20:06Speaker 00

  You know what I'm gonna do? I'm gonna make every, this might be my whole content platform now. Just go live for hours a day, get people to start hitting everything not interested.

• 20:17Speaker 00

  Yo, who really fucks with what I'm saying, and who can feel like this is exactly what you need? Say, I need this. Who can like feel it? Who can feel it?

• 20:29Speaker 03

  Doom scrolling, Gary Vee, but it's positive.

• 20:31Speaker 00

  Yeah, yeah, because it's, it's, it's love scrolling, instead of doom scrolling. Yeah, y'all, it's you. I'm telling you, they're tricking you into blaming someone else to make yourself feel better, but really, you're just a loser, and you need to take accountability and stand up. The second you realize you're a loser is when you win.

• 20:54Speaker 00

  It's the best feeling. I love looking at myself in the mirror and being like, "You're a loser." On some healthy shit, not that shit that everybody else does.

• 21:01Speaker 01

  How often do you do it?

• 21:02Speaker 00

  I did it fucking 10 days ago, which is why I'm getting fitter.

• 21:05Speaker 01

  Yeah.

• 21:05Speaker 00

  I'm like, "Alright, y'all, like, like, you know why you're losing, bro? You ate a blueberry muffin yesterday, dick." Like, you know what I mean? It's not big food companies issue. I know big food company... You think McDonald's is tricking me? I know what McDonald's is doing. It's straight chemicals, y'all. You don't think I know what a food scientist is? That's hired to trick my brain? To make me say that fucking garbage is delicious? What, you guys don't watch documentaries?

• 21:40Speaker 00

  It's on me. I don't need some 21-year-old telling me McDonald's should be shut down.

• 21:47Speaker 00

  Who hasn't lived a day in her life yet. And is still in university. I need to fucking own it and stop eating a fucking Big Mac.

• 21:58Speaker 00

  I need to stop eating one meal a day at the end of the day, even though I've been doing it for 40 years, and realize if I eat a little protein in lunchtime, maybe I won't be so fucking hungry and I need some dumb shit.

• 22:11Speaker 00

  Are all of you so serious, like you want to keep making pretend you're a fucking idiot? And you need a child? Or a fucking grown-up that's never done anything besides be a politician? To fucking do something for you?

• 22:25Speaker 00

  Ownership, y'all.

• 22:28Speaker 00

  Ownership.

• 22:30Speaker 02

  This episode is brought to you by Google Chrome. You think you know a browser? But Gemini and Chrome? That's new. It can help you with practically anything on the web. Like restoring a vintage motorcycle from a 50-page restoration block. Or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required compatibility and availability varies 18+.

• 22:59Speaker 00

  They got everybody tricked, bro.

• 23:03Speaker 00

  As if a fucking 37-year-old who immigrated from Mexico here to work their dick off at a diner is fucking you up, you fucking entitled bitch. As if. As if someone who built a massive company that created such economic value it trickles down to everyone is your problem. Your problem is you're a bitch.

• 23:29Speaker 00

  Your problem isn't immigration or billionaires? It's you're a bitch. And that's when it gets good, Zachary. Like, it's not your mommy's fault. It's your fault. And, and everyone's confused by what I'm saying here right now, because I'm triggering some people. But I'm telling you it's good like that. I'm telling you it's good like that, I promise. Like, if you can get into a healthy place of like, "It's your fault", you feel empowered.

• 23:57Speaker 00

  Yeah, talent, that 10-piece chicken nuggets, and you know, they got all that weird shit. That's not chicken? That chicken nugget isn't chicken.

• 24:04Speaker 01

  When's the last time you've had McDonald's?

• 24:06Speaker 00

  Not for me, but I'll do, but I-

• 24:08Speaker 01

  Chad Johnson said he wanted to do it with you.

• 24:10Speaker 00

  Yeah, I would go, bro.

• 24:12Speaker 01

  You had two for that.

• 24:13Speaker 00

  I'm trying to think of like, but I, but I eat like candy.

• 24:17Speaker 01

  Yeah.

• 24:18Speaker 00

  Bro, I ate like nine Snickers in the fucking cage at the, at the national, because I needed a sugar spike.

• 24:23Speaker 01

  I had like five Airheads, I, I ain't come front. They went down like water. They're good.

• 24:31Speaker 00

  I'm enjoying, I, I, I don't really fuck with, give me a whatchamacallit, though, and I'll go crazy.

• 24:39Speaker 00

  So, anyway. Just, the blame game's, it's tiring. You know? And like, and they're, and they're just tricking you so simply.

• 24:53Speaker 00

  You got Michael Porter Jr. out here like, blaming all the bitches. Come on, Michael. Come on, bro. You were fucking gifted. You look handsome, you can play basketball, you got money. You really spending your time being mad at the girls? I'd love to see every minute of Michael Porter's interaction with women on film to see whose fault is it. Come on, Michael.

• 25:16Speaker 01

  Just in the wrong areas. Looking in the wrong places.

• 25:19Speaker 00

  So ridiculous. Like, and actually believing it, you know? That's that childish shit.

• 25:26Speaker 00

  You know?

• 25:30Speaker 00

  Blame, blame, blame, blame, blame. Wrong game. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention. And, uh, thanks for being part of this journey. See you later.

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