The Real Reason Why You're Not Winning on Social Media

In this episode of The GaryVee Audio Experience, I talk about why knowing the tactics isn't enough if fear and other people's judgment keep you from acting. I share how consistent content, live shopping, and turning livestreams into clips can help build awareness for your business. I also discuss becoming a practitioner, using your twenties to explore, and living with your decisions instead of dwelling on them. You'll learn about: Moving Past Fear Of Judgment Building A Consistent Content Practice Turning Livestreams Into Reusable Content Exploring Opportunities In Your Twenties Learning Through Practice And Accountability

• 0:01Speaker 00

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• 0:30Speaker 01

  Reports due to, then meeting prep, then...

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• 1:30Speaker 03

  Social media is free, and you're crying that you're shadow banned? Because you're not shadow banned, you just suck at the content. Why have you not posted? Why have you not put in the work? What is holding you back? Somebody commenting on your post named JohnnyPants16 that says you're ugly? I'm being serious, y'all. Most people in this room are not doing it because you're stuck in high school. The number-one thing you need to do is leave this conference and ask yourself what the fuck you're scared of. This is the Gary Vee Audio Experience.

• 1:58Speaker 03

  Good afternoon. What's good?

• 2:01Speaker 03

  Thank you. I'm gonna go for 20 or so, and then I'm actually gonna leave a lot of time for Q&A because I think one of the things about being prolific with your content is people have a sense of where you're going or what you're talking about, and I think getting into the details of the Q&A could probably bring this room the most value, so that will be the plan. I'll talk macro and micro. I'll talk macro about the concept of,

• 2:27Speaker 03

  really winning, overcoming impossible, the framework of this conversation. And I'll talk micro about the biggest opportunities, I think, all of you have, to actually executing it. You know, it's crazy. The concept of, like, overcoming impossible on paper, like when everybody looks at the logo here or reads it, it seems heavy. You know, it seems potentially complex. I'm incredibly empathetic to the human journey. I'm fascinated by it. And then it's, like, shockingly simple and binary. But what is very clear to me as someone who's been obsessed for well over 30 years to try to figure out humans, you know, initially because I just wanted to sell you stuff.

• 3:10Speaker 03

  But then later, especially in that first chapter of me making content for the world and realizing I was giving people the blueprint for free in 2006, '07, '08, '09, '10, '11, '12, for free, free, every day, on Facebook, Twitter, and YouTube. And I was fascinated by people being excited by it and doing absolutely nothing about it. How many people here caught me in the wine days? By show of hands? Wow, thank you. I'm very humbled by that. So in those days, you know, when I started transitioning from wine to talking about business, if you go look at my 2009, '10, '11, '12 content, it's very tactical. It's like, do this on WordPress, do this on Twitter, here's how you do Google AdWords.

• 3:54Speaker 03

  It was very tactical. There's a reason by 2014, '15, '16, you start to see me talking about self-esteem and accountability and all the other stuff that people that came on later see me as or think of me as. It's because as I kept giving away every tactic to be done, it became clear to me that people weren't doing it because of fear. Who here sells something physical? A CPG, a t-shirt? Raise your hand. Like, hi, I just wanna see it. Raise it high, just wanna see it? Every person that has their hand up? Actually, stand up. Stand up if you have your hand up, please. I just wanna visualize this for myself. Watch this, everyone, including who's standing up. If you sell something physical,

• 4:39Speaker 03

  I can literally tell you right now for three minutes, and I'm going to, exactly what you should do for your business to get much bigger. One, you must become psychotic at TikTok shop and affiliate. Psychotic. TikTok Live, TikTok shop affiliate, TikTok content. That if you just do those two things, just those, organic, no ads, just organic, that your business will dramatically explode. Now the question is, why did all the people that stood up? Why are only two of them gonna do it? And that is the purpose of overcoming impossible. Until you figure out what you're doing for a living, I don't know what everyone's business is here. But before you do that, the number-one thing you need to do

• 5:24Speaker 03

  is leave this conference and ask yourself what the fuck you're scared of. You know, like, nothing I just said is so profound, y'all. Like, if this was a health and wellness conference, I would sit here and say, "You need to exercise, and you need to eat cleaner and a higher percentage of protein." There's nothing profound. Everyone here can physically get into better shape and look better. No one here is confused by what it takes. The people sitting here who would like to be 15 pounds lighter, be a little bit stronger, whether it's vanity or you wanna pick up your kid, know exactly what the fuck to do. My question to y'all are, why are you here?

• 6:07Speaker 03

  I would never come to this conference. I need you to hear this. Because I need this hour to be doing the thing I'm supposed to do. Why are you here? Like, am I gonna give you a pep? And then, just like every time? By the way, I've gotten better with my health and wellness, but I have deep empathy for everyone here that's not a gangster at business or isn't getting there because I ate a bunch of fucking gummy bears at the American Airlines lounge last week, and I shouldn't have. I didn't want to. I knew that was bad, but I couldn't help it. The same way that all of you are not doing the thing you know you need to do to grow your business. Friends, this is one of the greatest eras

• 6:52Speaker 03

  to build a business of all time because social media has the attention of the end consumer, and it is free. Who here's over 50? Raise your hands. For the people that just raised their hands, can you please tell these youngsters that back in the day, it cost money to run a TV ad? A lot. It cost real money to run a full-page ad in a newspaper or a magazine. Direct mail fucking cost a fortune. Social media is free, and you're crying that you're shadow banned? Because you're not shadow banned, you just suck at the content. I've been saying this same shit for 20 fucking years. This shit's gonna go away. We're now in the earliest stages of the glasses coming. When this goes away

• 7:37Speaker 03

  as the primary device of our society, so does the free opportunity to become famous or build a huge business goes away. Every single thing you've seen happen in geopolitics and political views, all the way to who is famous in our society, is happening in social media. It is free for you to post your story, build in public. It is free for you to post your products for everyone who stood up. It is free. I think you need to post every single day at scales that would make you feel very uncomfortable. And I think you actually now can do it cost-effectively because AI is here. But what I'm curious about is whose judgment are you worried about?

• 8:22Speaker 03

  Like, what's stopping you? I think so much about complaining. It's like, kind of my favorite subject to understand. I genuinely think it's one of the most interesting things on earth. It is disproportionately the highest waste of energy by a human being. Thank you. It's also on a roll.

• 8:49Speaker 03

  We have become a full society of pointing fingers. I don't know if you know this, but like, all of y'all, and everybody, were really good at blaming the government, the billionaires, the immigrant... By the way, the politicians are hilarious. They're literally doing the same thing. They're scaring the fuck out of you, and telling you who to be mad at. They're just different groups that they're telling you to be mad at, and they're telling you that they can help you. Let me save you a lot of fucking time. You are the only human being that can help yourself. And when you understand that, and get into this business, instead of that business, shit gets good. It's kinda fucking crazy. Once all of you realize that you're a bitch... This is business, right?

• 9:32Speaker 03

  Like, I'm being really like, like, this is all love, I just hope you know. Like, if we're, I, this is a business conference, right?

• 9:41Speaker 03

  Let me tell you about business. It's the closest thing to my beloved sports. It's merit-based. If you're not winning, right now, like dominating, that means you stink.

• 9:55Speaker 03

  When you realize you stink, that's when shit can get interesting. That's when you start worrying about how to fix it, versus finding another complainer to dwell about shit with. If you know I'm poking at your zit right now, that you're a complainer, I need you to do an exercise with me for a second. Pay attention to who listens to you complaining.

• 11:48Speaker 03

  It's only two groups. One, the enabler. Your mommy.

• 11:55Speaker 03

  Your dad. Your sister. The person that loves you so much, they have to listen to it, because they love you. They're your enabler. They love you, they think they're helping you, they're actually fucking you up. And the only other person that's listening to your complainer, is the ping-pong-er. The person that's just letting you complain, because they can't wait till you're done, so they can complain about their shit to you. Achieving what everyone wants to achieve in this room is shockingly easy, and impossibly hard. It's shockingly easy, because we live in the greatest era of business growth. It's called social media. It's free. You spend 100 hours, which, for me, is a week, but I'll give you three weeks to spend 100 hours. Or six. I don't know your ambition, I don't know who you are,

• 12:37Speaker 03

  but I'll give you six weeks, to do 100 hours of homework, on how social media algorithms, and social media content, and AI work. All the answers are for free, on AI chatbots. In detail, better than I can give it to you. That's the easy part. The hard part is the thing I'm poking at right now. Why have you not posted? Why have you not put in the work? What is holding you back? And that is for any B2B, that's for any personality. Like, this is the greatest era to grow, ever. There is no gatekeeper, to the attention of society. It has never happened before. And it ended up being free. It's free.

• 13:17Speaker 03

  If Facebook, or MySpace, or even going back to Friendster, charged 2 cents a post, from the beginning, I'd happily be spending $10 million a year, posting content, at 2 cents a pop. It's that valuable. And it is free. And everyone here can do it. And so, that's like the biggest thing on my mind. You know, like, I don't know what, I don't know, I do know what. It's called insecurity. I don't know what triggered your insecurity. And I don't really know which pattern of words I can put together right now, to get three people in here, to decide to jump over the pond of insecurity. But I do know in my heart, and I've watched, from the hundreds of thousands of emails and direct messages I've gotten, that once you're able to make the jump, and not worry about it,

• 14:02Speaker 03

  and have the perseverance, you know, it's so crazy. This platform that's so awesome, also is the exposure of our insecurities. The reason so many people... Who here has tried to do social to grow their business, but it didn't click in yet? Raise your hands. It should be quite a bit, right? What happens, it's tough, it's tough mentally, because when you do something for two months, and you don't see any results, it's hard. But, what needs to be understood, is the time and effort to become a practitioner, is the key. What businessmen actually, and women, really appreciate about each other, is when they're actually in the trenches. When they're actually doing it. Right? For me, like, that's why I like colleges that teach entrepreneurship, make me laugh.

• 14:48Speaker 03

  That'd be like going to class, to learn about football. Like, you play it, yeah, it's like, this is real. Like, entrepreneur school, well, I respect the Babson, or whatever, they're trying, but like, that's like going to class to learn how to play football. Cool, but you gotta go play football, and then you gotta adjust, then you gotta watch... Homework comes after you play it, watch the film, learn, get better, watch the film, play, like... Entrepreneurship's in the trenches. The marketing, why do I like marketing? I like business, just so it's very clear to everyone. I only love business, as my hobby. Marketing is the offense of business. The reason I went deep into marketing, is marketing can fix everything. Even if your product's kind of whatever, like, marketing can like, close the gap.

• 15:33Speaker 03

  But, a lot of times, product is commoditized. Your t-shirt is that person's t-shirt, is that person's t-shirt. Your bottled water is that person's bottled water, and that person's... And when you make something, if God forbid, AKA God willing, you make something awesome, someone's gonna copy you in 30 seconds. So what's left? The ability to communicate. The ability for people to know about it. The ability for people to want it. We are going into a very special era. I cannot push you harder, to become a practitioner, in how to communicate. Feel insecure about how you look on camera? Good, write. And be on Substack, Twitter, and LinkedIn. Right? Insecure of how you look, and you can't write? Good, go audio.

• 16:15Speaker 03

  Right? Fucking, wear a mask, I don't give a fuck.

• 16:21Speaker 03

  I'm being dead-ass serious, someone should do that. Someone should be the Banksy of fucking social.

• 16:28Speaker 03

  You might sell more fucking underwear, or tomato juice, or whatever the fuck you're trying to sell. This is the biggest opportunity ever, it will go away. I will clip this, as you know, like I just, I love to show my receipts, as you know. I will clip this, in 22 years, 18 years, when glasses took over, and no one can get free attention anymore. And all of us are like, damn. We had that 20-year window, where it was free. And we didn't do shit about it. I don't want you to have that regret. And now I put you on blast. I perfectly calmly simply articulated what's going on, now you have no excuse. The punchline is, I know you know some degree of what I just said. You may not know what I know, which is what I want you to know,

• 17:10Speaker 03

  which is how to post-produce a video, to get the most views on LinkedIn, versus YouTube, versus Twitter. What's the thumbnail, what's the first 3 seconds? You may not have the craft, that I've honed for 20 years, on how to post-produce a video, to maximize the views, but you can learn that in 6 months. You know what I'm saying is real. Because Alex Earl, and Logan Paul, and every brand, and every politician, all of them, none of this happens. No Trump, no Mondani, no Alex Earl, no Mr. Beast, no fucking brands, Mad Happy, and Sporting, none of this. Gruen's, Mary Ruth's Organics, none of what's happening in culture, happens without social. And they all did it for free. They use media later, or maybe along the way, but it was free. And it's free to you.

• 17:54Speaker 03

  And so what's, what's holding you back? Somebody commenting, on your post, named JohnnyPants16, that says you're ugly?

• 18:03Speaker 03

  I'm being serious, y'all. Most people in this room are not doing it, because you're stuck in high school.

• 18:10Speaker 03

  We need to get over your insecurities. It is humility, my friends, that brings you to the top. It is humility. I know I suck at a lot of things. I know I'm not everyone's cup of tea. And, you suck too.

• 18:25Speaker 03

  And until you're in that mindset, you will continue to sit on the sidelines, pointing fingers, because you're not ready to be accountable, to your insecurities. To your lack of effort. Or to the truth. You're trying to do a business, because you think that's where the money is. You don't love the game, enough to work the hours that are required. You just think there's money on the other side of it, and that will never work. That's why you're on your 17th industry or business, right? You gotta, you gotta know yourself. There is nothing else. There's only one way to do impossible things. Tune out the entire fucking world. Live for yourself. You with you. I literally walk earth, as if none of you live. I literally, I'm being dead-ass. I live my life, as if no other human being is here.

• 19:10Speaker 03

  I, I am incapable, of factoring your judgment of me, into my day-to-day. And I want that deeply for you. Because then you can start doing shit. Thank you.

• 19:23Speaker 03

  Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast, that's why I'm interrupting. Let's keep going on this show, but, follow the podcast. It'll make my mom super happy. First of all...

• 19:38Speaker 03

  Cuando dije a todos que se debían poner en marcha TikTok Live, ¿cuánto dinero están haciendo? ¿En serio? ¡En serio! No mentirles a estas personas.

• 19:47Speaker 04

  Solo he estado haciendo esto durante un año y medio. Probablemente hicimos tres millones, cuatro millones.

• 19:52Speaker 03

  ¡Genial!

• 19:55Speaker 03

  ¿Recuerdan cuando les dije que todos eran bichos?

• 19:59Speaker 03

  ¿Sabes lo que es loco de eso? Eso no es la anomalía.

• 20:05Speaker 03

  mis amigos, este año en América, TikTok Live, el QVC de las redes sociales, ¿verdad? y demás, juntos harán 50 mil millones de dólares en GMV. 50 mil millones de dólares de registros. ¿Ves a todos estos pequeños V-friends? Voy a hacer 10 millones de dólares en vender libros de comics solo en TikTok y demás. Las redes sociales de 2008, 2009, 2010 son las compras en vivo de las redes sociales de hoy. Es un land grab, está abierto a todos. Alguien que salga, incluso a una edad joven o sin experiencia, tiene ventaja porque hay menos gente que lo hace, pero hay mucha atención. Y cuando se pone el tiempo, ¿se siente que está mejor en vender ahora en vivo que hace nueve meses?

• 20:50Speaker 04

  Por supuesto, aprendo todo el día.

• 20:52Speaker 03

  En el frente de la AI, ¿cuánto tiempo estás en vivo al día?

• 20:54Speaker 04

  Still, estoy en la escuela, solo estoy en el 11º.

• 20:56Speaker 03

  Bueno, deberías dejarlo.

• 20:59Speaker 03

  Nada bueno va a pasar allí en los próximos 15 meses. Pero sé que Pops está aquí.

• 21:06Speaker 03

  Por cierto, Pops me cree.

• 21:08Speaker 04

  Para darles un ejemplo de lo loco que es, teníamos paletas de artículos rotos. Lo estabamos lanzando, lo poníamos en el aire, "artículos rotos", y probablemente haremos millones de dólares en artículos rotos.

• 21:21Speaker 03

  Por supuesto, porque sabías eso. ¿Qué es eso? ¿Un hombre es el traje de otro hombre? Tienes artistas comprando, que están haciendo mierda con el artículos rotos. Tienes gente refurbirlo. Tienes a un tipo que tiene un rato y lo está enviando a Qatar en el flip. Esto es negocio, esta es la vida. ¿Tiene sentido?

• 21:40Speaker 04

  Así que la pregunta de hoy es, como 11º, quiere dejar de estudiar.

• 21:45Speaker 03

  Chico inteligente.

• 21:48Speaker 04

  Si deja de estudiar, vamos a hacer 20 millones de dólares este año.

• 21:52Speaker 03

  Lo creo.

• 21:53Speaker 04

  Porque está dirigiendo el negocio ahora.

• 21:54Speaker 03

  ¡Nada!

• 21:57Speaker 04

  Si sigue en la escuela, todos le dicen que siga en la escuela. Esto va a terminar un día, el party va a terminar.

• 22:04Speaker 03

  Siempre juzga al juzgador. ¿Quién le está diciendo que siga en la escuela?

• 22:07Speaker 04

  La esposa, los amigos, el esposo.

• 22:09Speaker 03

  Sí, ¿qué ha hecho ese p*lo?

• 22:13Speaker 03

  Respeto, pero también lo hizo en un capítulo donde eso importaba. Mi amigo, ninguna empresa le importa si vas a la universidad, si no has graduado en la escuela, si no sabes qué universidad. Yo tengo 4.000 empleados. Si me dieras 72 billones de dólares en dinero ahora mismo para decirle a cualquiera de mis cinco empleados qué universidad ellos fueron a, yo no estaría capaz de sacar esa bolsa. Gracias.

• 22:37Speaker 04

  Gracias a todos, a todos los que escuchan.

• 22:42Speaker 03

  Hombre, esta no es tu conferencia, vamos. Sí, así que en servicios financieros, hay un gran... Así que la respuesta a tu pregunta es más contenido. Para ti, sin embargo, es LinkedIn. Pero cuando hablo de eventos de servicios financieros o personas, siempre abren excusas como, "Bueno, Gary, somos regulados, no podemos decir mierda". Yo digo, "Sé, así que dije mierda que legalmente puedes, p*lo".

• 23:04Speaker 03

  Así que necesitas hacer videos de LinkedIn o palabras escritas donde haces contenido y hablas de cosas que legalmente eres permitido hacer y observaciones que tienes en el mercado, cosas que están sucediendo con las tasas de interés y esto y eso. Y un pedazo de contenido puede cambiar tu vida, hombre. Amigos, Alex Earl fue la 18ª chica haciendo un video con Ready conmigo. Fue solo su momento. No es como si fuera la primera chica blanca bonita que lo haga. Fue solo su momento, fue su personalidad en ese momento, en esa plataforma. Hombre, estás un artículo lejos. Escrito en LinkedIn de lo que las personas con 10 millones de dólares en la banca y ahorros están haciendo mal, y lo escribes. Lo que el nuevo plan de impuestos que acaba de pasar significa para las personas que ganan 5 millones al año. Título, escribe.

• 23:50Speaker 03

  De otra forma, estás llamando a la calle. O vas a un evento de golf esperando que te caigas en un millonario.

• 23:55Speaker 04

  Eso suena mal.

• 23:56Speaker 03

  Sí, eso suena mal, hombre, está bien, el golf es bueno para las personas, pero lo que sea.

• 24:01Speaker 03

  Escúchame, todos están en defensa y todos los que están ganando están en ofensa. Y la ofensa en 2026 es contenido de redes sociales a escala. Lo siento, no lo inventé, no soy el dios. Pero es, y no hay manera de que alguno de ustedes no lo conozca. No hay manera. Cuando estaba hablando de este juego en 2009, estaba empático. No habías descargado la aplicación todavía, no has ido a la universidad durante ese tiempo para Facebook. ¿En qué parte de la tierra puedo darle a alguien una pasada en 2026 en esto? Todos saben que esto es verdad. Así que puedes preguntarme todas tus preguntas. Estoy feliz de saber cómo manejar a la gente, hay algo más para hablar. Pero si quieres que las cosas te vengan, dinero y... Sabes, más clientes, ¿verdad?

• 24:45Speaker 03

  Puedes atacar donde es.

• 24:48Speaker 04

  He estado escuchándote hablar de nosotros como adolescentes. Como si estuviéramos tratando de hacer lo más posible para descubrir lo que queremos hacer.

• 24:57Speaker 03

  Correcto, déjame hacer ese contexto para todos. Solo soy un muy creído en que el 22 al 30 es la era de la descubrimiento y tratar tantas cosas aleatorias. No lo que la antigua generación nos dijo, que es, "Get a job and go to sleep". Es real, porque es práctico. Nunca estarás en un capítulo de tu vida donde tengas la habilidad de comer comida de basura y vivir en confines horribles mientras descubres lo que estás haciendo. Solo no toques el dinero de tus padres porque entonces eres un b*lo.

• 25:24Speaker 04

  La pregunta es, ¿cómo balanceas decir yes a una actividad y...?

• 25:27Speaker 03

  Y decir disciplina y lo que sea.

• 25:29Speaker 04

  Para ser un viejo en la vida y saber dónde debería ir.

• 25:33Speaker 03

  No lo sabes. No sabes cuando dices yes a algo que te aleja de algo más, si eso fue correcto o no. La mejor parte de la vida es que no sabes la respuesta. Hombre, ¿sabes cuántas personas aquí hicieron las decisiones más terribles? Porque hicieron lo práctico y ahora, después de poder mirar atrás, dicen, "P*lo, debería haber casado a Johnny Thompson".

• 25:54Speaker 03

  Y por cierto, a veces tomas la decisión correcta. Siempre hablo de... Así que pasé en Uber en la ronda de los ángeles. Fue inventado por mis queridos amigos Garrett Camp y Travis Kalanick. Es loco si miras mi comportamiento, de lo que estaba invirtiendo, dónde estaba en mi vida. Es como, casi ilógico que pasé en Uber, y pasé dos veces. Fueron amigos como mí, volvieron a mí cuando estaba en San Francisco en una charla, me sentaron y me dijeron, "¡Ven!" No lo estaban administrando y iban a tener un niño a administrarlo. Y yo había administrado algunas empresas donde también tenía niños a administrarlo y no funcionó. Así que pensé que era un trabajo de lado para ellos y lo exageré. Si escribiera mi cheque normal de 25.000 dólares, habría ganado 586 millones de dólares en la IPO. Déjame decirte cómo manejo ese error.

• 26:40Speaker 03

  Estoy siendo serio. Si hubiera hecho ese inversión, toda mi vida sería diferente. Es ese efecto de la ballena. Y yo me digo a mí mismo, si hubiera hecho esa inversión, habría estado en China en algún negocio, no prestando atención y me golpeó el autobús y ya estaría muerto. Sí, así es como manejo. Porque elijo el optimismo. No duermo en el medio millón de dinero en dinero. Estoy emocionado por estar en vivo porque sé que estaría muerto. La vida no es lógica y estos p*os están tratando de hacerlo lógico todos los días porque todos van a la escuela. Deberías dejarlo, hombre. Voy con mi gut y vivo con las consecuencias. El error más grande es que la gente va con su gut y luego duerme. La gente va lógico y luego duerme. Digo yes a lo que sea que me parezca decir yes.

• 27:23Speaker 03

  Y a veces funciona, y a menudo no. Y cuando no, o cuando lo hace, no sonrojo cuando lo hace y definitivamente no lloro cuando no lo hace, y lo muevo. Así que, ¿qué es necesario para que te vayas de la silla? ¿Todavía necesitas esos 150 veces esas horas?

• 27:40Speaker 04

  Sí.

• 27:41Speaker 03

  Ok, así que uno, ¿puedes cobrar más porque tu fama ha subido?

• 27:45Speaker 04

  Puedo.

• 27:46Speaker 03

  Genial, eso sería una buena idea. Sería una buena idea obtener 200 horas versus 150. Sería una buena idea obtener 250 versus 150 porque luego puedes ahorrar. Como, sabes, en la línea de productos, ¿dónde está en este punto?

• 28:02Speaker 03

  Claro, así que necesitas definitivamente hacer compras en vivo mañana. Mañana, necesitas configurar tu TikTok y demás, un cuenta eBay Live y empezar a vender. Necesitas aumentar tu tarifa diaria por 50 dólares, lo que te da una hora porque estás ganando la misma cantidad de dólares, pero ahora estás ganando más, así que eso te permite ir seis horas en lugar de siete. En esa hora, vas en vivo y empiezas a construir tu marca y a vender directo a través de ese canal. Y solo haz eso durante los próximos 24 meses, mantén los ojos cerrados y construirla. Si eres genial en la compras en vivo, sucederá más rápido. Si no eres genial, sucederá más lento. Y luego cuando haces las compras en vivo, tienes que clipar esos clips y ponerlos en redes sociales para que obtengas hasta 30, 40, 50 piezas de contenido al día, una semana, lo que sea. Es difícil ir de uno a cada dos días a 900, respeto eso.

• 28:46Speaker 03

  Pero definitivamente puedes ir, ese mismo pedazo de contenido que pones todos los días en TikTok, necesitas postearlo en YouTube Shorts. No me importa que tengas cero seguidores. Comenzaste con cero seguidores en TikTok. Tienes que postearlo en Instagram y Facebook y Twitter. Nunca sabes en qué plataforma... Threads es loco. Ninguno de ustedes p*os están jugando en Threads. Lo estoy matando en Threads.

• 29:07Speaker 03

  ¿Quién escucha matándolo en Instagram Threads? Respeto, ¿verdad? Así que somos siete de nosotros.

• 29:13Speaker 05

  ¿Cómo decides cuál es la oportunidad que determina tu atención completa cuando ninguno de los proyectos que estás trabajando en hacen dinero? Así que recuerda que hablamos de mis productos, que son etnico para Rusia. Es como un desayuno en Siria, es como un restaurante en Oriente.

• 29:29Speaker 03

  Sí.

• 29:30Speaker 05

  Así que he estado haciendo esto durante nueve años ahora y todavía no hay interés. Voy a Brighton Beach, voy a los restaurantes. Todos me dicen que, ya sabes, porque no hay demanda por ello, no hay interés.

• 29:41Speaker 03

  Tienes que crear demanda.

• 29:42Speaker 05

  Estoy tratando, estoy tratando de hacer esto. Trabajo como administradora de restaurantes.

• 29:46Speaker 03

  Sí, así que tienes horas grandes. Sí, por supuesto.

• 29:48Speaker 05

  Sí, así que es como, intento hacer otras cosas, como estoy haciendo los pop-ups en Nueva York en los restaurantes y estoy tratando de atraer a la gente para que, "¡Hey, desayuno!"

• 29:58Speaker 03

  Es demasiado difícil, no puede escalar, contenido.

• 30:00Speaker 05

  Ok.

• 30:01Speaker 03

  Es literal una noche, por alguna razón desconocida, cuando haces un video que es medio inglés, medio ruso, ¿verdad? Por alguna razón, fue el video correcto y 14.000 personas lo ven en la zona de Brighton Beach, nueve de ellos entran al store y luego empieza. No puedo explicarte cuán real. De nuevo, en 2006, 2007, 2008, 2009, estaba cómodo con que no me creyeras. No hay manera de que en 2026 no me creas porque sabes 1.000 historias como esta. Un post, un post. Tendrás que subir tu post. Estoy empático, 60 horas es mucho de horas de trabajo para subirlo. Pero te lo digo, la compras en vivo es la próxima frontera, deberías hacer eso. Lo que me encanta es la compras en vivo es que aprendes

• 30:45Speaker 03

  y también es tu día de producción para el contenido, ¿verdad? Si solo haces un pedazo de contenido en tu cocina, es solo contenido. Si vas comprando en vivo, incluso si no vendes nada, solo hiciste una hora de video que puedes clipar y tienes 13 piezas de contenido. ¿Entiendes por qué lo estoy tan obsesionado? Es una doble victoria. Si realmente entiendes la compras en vivo, como el papá hace...

• 31:05Speaker 03

  You can see this, on the backend, you can see the spikes when he sold more stuff. So then he can go and analyze, "Oh shit, I said that, that made people buy." Now he starts to say that more, now you start bringing that into your evergreen content. You understand?

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• 31:48Speaker 01

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• 32:36Speaker 00

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• 32:48Speaker 03

  That's what you need to do.

• 32:53Speaker 03

  Where do you live? New York. I would go to LinkedIn, and I would cold email 5,000 VCs.

• 33:02Speaker 03

  How much money are you looking to raise?

• 33:06Speaker 03

  One to 10 mil? Yeah, it's only gonna be VC, or it's gonna be a high net worth individual. So either go cold email 5,000 VCs, or go cold DM on Instagram, 5,000 rich people.

• 33:21Speaker 03

  You really never know. The less salesy it is, the more contextual, if you like, to them. Like, if your message to me was, "If you invest in our company, the Jets will win the Super Bowl," that mu... Don't do that, by the way, that's what everyone... Every email I get is, "This is gonna help you buy the Jets." I'm like, "Yeah, I'm sure." But, if you can make it contextual, that will help you. But, by the way, when you send 5,000 emails, and messages on LinkedIn, and DMs on Instagram, you'll probably get three responses. Maybe. And that's the part that always, I always think about, like, when you're desperate for money, like, why wouldn't you send 5,000 messages? When I tell young entrepreneurs to sell 5,000 messages, sometimes they hit me up, and they're like, "Gary Vee, I listened to you and it didn't work."

• 34:03Speaker 03

  And then I ask them, real life, I'm like, "How many messages did you send?" And they're like, "Well, we sent 113, and we didn't get a response." I'm like, "Motherfucker, what part of 5,000 did you not understand?" When I had no money, and was building Wine Library, I stood up, at night, in 1996, '07, and '08, and I would reply, and go into every wine bulletin board, in the forums, back in the 90s, and for four or five hours, make content and interact with people. I bleed for my fingers, I'm a practitioner. I write the copy to my Instagram post every morning. I'm in it. You want money? You're asking. You've gotta hit as many people as possible. You got it. Or make content, so they come to you. What's that?

• 34:48Speaker 03

  LinkedIn is by far the best for what you're trying to do.

• 34:50Speaker 06

  Stories?

• 34:51Speaker 03

  Yes.

• 34:52Speaker 06

  How, like, what would you say to those people that are doing exactly what you say, and they're not having...

• 34:59Speaker 03

  Makes sense. Yep, they're doing it poorly.

• 35:08Speaker 03

  I am the single luckiest person on earth. I was born into a mother, that parented me so perfectly, that I was destined to dominate. Luck is part of all of our lives. Every single person here is lucky. Do you know what the math is, around actually being a human being? It is 400 trillion to one. The odds of being a human, is 400 trillion to one. Do you understand that your mother might have got up for another glass of wine, and you wouldn't exist?

• 35:37Speaker 03

  Let me promise you one thing, when it comes to business. I believe in serendipity, I believe in luck, I believe in all that, it's real. But anyone who uses luck, to justify them not winning, is a loser. I promise you, luck is the weapon of choice of the weak. But to answer the people that are working hard, do you know how hard I work at my basketball game? I fucking play basketball, y'all.

• 36:06Speaker 03

  But I'm not going to the league.

• 36:11Speaker 03

  Let's go, baby!

• 36:15Speaker 03

  This is very important, I'm glad you asked that. This is very important. It is good to suck at something. It is horrible to come up with an excuse when you suck at something.

• 36:26Speaker 03

  When you can recognize that you're not doing it, or more importantly, you're not doing it well, then you can win, because then you're like, "Fuck, I need to fucking fix it." Every single person here is good at shit. It's real, it's amazing, actually. Every single person here is good at shit. I need you to lock into what you're good at. Like, if you're good at baking, and like, you're with other friends, and you can see they suck at baking, you need to understand that if you suck at business, someone else is good at it. It's the same game, whatever it is. Whether it's being a mentor, or whether it's being a kind person, or whether it's... But like, this is business. What sucks about business, is that it doesn't lie.

• 37:07Speaker 03

  Like, it is what it is. Like, if you're not making money, your business isn't good. And that's on you. When we can get out of all the excuses, "I'm shadow banned, the algorithm, I didn't get lucky," right? "Somebody else stole my idea," as if it was your fucking idea. Like, we're just in the excuses business. I promise you, everything gets good when you get accountable, and you put in the work into knowledge, and then you become a practitioner of that knowledge. You either have that discipline, or you don't. And that's fucking the game. Thank you for having me.

• 37:43Speaker 03

  Everybody, if you enjoyed this podcast, please go back and look at the prior episodes, they're loaded. I appreciate your attention, and thanks for being part of this.

• 37:52Speaker 00

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• 38:30Speaker 03

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