The #1 Opportunity Nobody's Taking Seriously (Live Shopping)

In this episode of The GaryVee Audio Experience, I talk about the biggest opportunity you're all sleeping on right now. I share how I think about content volume, going viral, and documenting your work. I also discuss the difference between accountability and self-criticism, why purpose requires humility, and why I see forgiveness as a strength. You'll learn about: Documenting And Creating ContentAccountability Without Attacking YourselfPurpose, Humility, And Forgiveness

• 0:00Speaker 00

  Number one thing I want every entrepreneur to look into is live shopping. I believe where social media was in 2010 is where live shopping is right now. And I think you're more likely to make your financial dreams happen as a live selling personality than as a social media personality. Or Ricardo or Sally Pants McGee, right now, day one, can literally get bigger than both of us in the public domain. But don't use your age as your jail to become cynical and defeated. This is the Gary Vee Audio Experience.

• 0:32Speaker 01

  Gary, welcome to Young and Profiting Podcast.

• 0:34Speaker 00

  Thanks for having me.

• 0:39Speaker 01

  So you've got this amazing analogy of a barbell.

• 0:43Speaker 00

  Yes.

• 0:44Speaker 01

  When you're kind of talking about the future of AI, this like Jetsons versus the Flintstones.

• 0:49Speaker 00

  Yes. As we, you know, my big theory right now is in the next decade, obviously I'm smart enough to understand it's gonna be 2036 in 10 years. But I think in 2036, for all of us living right now in 2026, it's gonna feel like 2060. Because I think there's so much advancement coming. But I also think to the point you're making for the people that don't know at home, I think there's gonna be a lot of business opportunity in 1960 behavior. 2060 behavior and 1960 behavior. The rise of analog, the rise of disconnecting from technology, the going back to simpler times. I'm very bullish real life businesses and real life events and analog opportunities and disconnecting.

• 1:30Speaker 00

  My favorite business idea I'm running through right now is standing up drive-in movie theaters where I put towers around where wifi doesn't work while you're in this lot.

• 1:39Speaker 01

  Oh, cool.

• 1:40Speaker 00

  And I just think it would do very well because I think people want a little escapism from the extremity of screen time and AI.

• 1:46Speaker 01

  Yeah, and I think in the future, like going on your phone will feel nostalgic.

• 1:51Speaker 00

  Well, yeah, I mean, I think to your point, if you're talking future stuff with VR and AR and glasses and who knows what else people are gonna invent. Yeah, I think that people are wildly naive if they don't realize the iPad and the phone is gonna look like the pager and the CD player in a 20, 30-year window.

• 2:09Speaker 01

  And how do you?

• 2:10Speaker 00

  And the mason and architect. I think the big winner of the AI era is the architect, the brains. And the creative soul and the strategic soul. Because creative people and strategic people have always relied on a lot of employees to execute their thing. There's definitely executional things that an AI, you know, framework can do that used to be rendered to a person. So no question, the architect gets the benefit. However, here's a big one, the mason. And my slang term for the mason is an employee who does a simple task that isn't doing a lot of the thinking or the creativity. I'm excited because a lot of people who right now listening, who think they're masons, are actually architects and AI's gonna...

• 2:53Speaker 01

  They don't have a chance yet, yeah.

• 2:55Speaker 00

  They haven't been forced to. They're complacent.

• 2:57Speaker 01

  Yeah.

• 2:58Speaker 00

  Not a chance. They've had a chance. There's freedom in the world.

• 3:01Speaker 01

  Yeah.

• 3:01Speaker 00

  They've been complacent. They've made 100K or 80K or 50K or even 200K on just doing the task that other people have thought up or dreamed up or strategized. As that becomes less valuable, they're gonna get affected. But I'm excited because I think a lot of them have the capacity, they just have not been challenged.

• 3:26Speaker 01

  Talk to us about the new way that we should think about the publishing process.

• 3:30Speaker 00

  Well, I can speak for my Gary Vee brand.

• 3:32Speaker 01

  Yeah.

• 3:32Speaker 00

  Today, @GaryVee, at a new handle I stood up this weekend, @FunnyVee, @F-U-N-N-Y-V-E-E, @GaryTheOperator. You know, at all these 100-plus handles I have across these 10 platforms, LinkedIn, YouTube Shorts, TikTok, Snapchat Spotlight. We are posting anywhere between 500 and 1,000 pieces of content a day. A day.

• 3:59Speaker 01

  500 a day? I thought it was a week. Damn.

• 4:02Speaker 00

  It was a week. It was a week. This 500 a day is probably a 60-day phenomenon. We've honed our... Back to what I said earlier. My team has not gotten smaller. My team has gotten wildly more efficient with AI. You know, between my open claws and between all the... Well, we basically, we will fully ingest this entire video.

• 4:23Speaker 01

  Yep.

• 4:23Speaker 00

  And it will go through a process of clipping. The AI will figure it out. You know, the team will do the 15% strategy upfront. The AI will do 80% of the manual work. And the team will do the last 5% on post-editing. You know, what the AI created off of the rules we gave it through our lenses, which we call our tasks. And that's where we're at.

• 4:47Speaker 01

  So I love this quote from you. It's like the intoxication of the merit of a post.

• 4:54Speaker 00

  Yes.

• 4:55Speaker 01

  Help us, like, take us through this idea.

• 4:57Speaker 00

  How do you think of it? When I say that, when you hear it out, how do you think of it?

• 5:01Speaker 01

  The fact that you could be just starting.

• 5:04Speaker 00

  Yep.

• 5:05Speaker 01

  No experience.

• 5:06Speaker 00

  Yep.

• 5:07Speaker 01

  Never done this before.

• 5:08Speaker 00

  That's right.

• 5:08Speaker 01

  You can compete with somebody who's been doing it for 30 years and who has a million, like, a million, 2 million followers. And you can go viral today and make up for all that lost time.

• 5:19Speaker 00

  That's right. And viral is just the beginning of the process. A lot of people go viral and nothing happens. It's that that viral post or that great post can start the process of you getting really serious about this and going. Let's use us. When did you start kind of gaining traction publicly? What year?

• 5:34Speaker 01

  Eight years ago.

• 5:34Speaker 00

  Great.

• 5:35Speaker 01

  2018.

• 5:35Speaker 00

  2018. I started gaining traction publicly in 2007. Okay, I started One Liberty TV in 06. I would say 07 is when I got traction. So let's talk about us. I've had traction for 19 years. You've had traction for eight years. And Carol, or Jerome, or Waqil, or Ricardo, or Sally Pants McGee, right now, day one, can literally get bigger than both of us in the public domain.

• 5:59Speaker 01

  Yeah, and it's happened.

• 6:00Speaker 00

  In it, of course, in a much faster time. And I think that's intoxicating and it should motivate and inspire everyone to get off their ass, get over themselves with their insecurities, whether it's visual, whether it's emotional. You know, so many people don't make content because they don't like the way they look. So many people don't make content because they're insecure and they think everyone's gonna think they're dumb or silly. A lot of people are too cool for school. They wanna make content about Star Wars, but they're like a heartthrob and they don't wanna go through the real place. But yeah, I mean, I think there's never been more merit, never more opportunity. Never an easier way to make $100,000 a year than today.

• 6:40Speaker 01

  Yeah.

• 6:40Speaker 00

  And that is remarkable. But it's not just one viral post, right? You could get 4 million views. Yeah, you have to be incredibly consistent.

• 6:50Speaker 01

  Yeah, something that I don't hear you talk about when it comes to like merit of a post is trial reels.

• 6:55Speaker 00

  Yes.

• 6:55Speaker 01

  Now, I have a really, I'm one of the biggest influencers on LinkedIn. That's where I started. I'm being on podcasts. I really started growing my YouTube last couple of years. It's doing really well. But Instagram has been so hard for me.

• 7:07Speaker 00

  Yeah.

• 7:08Speaker 01

  And it's because I have a very old account. I started it so long ago.

• 7:12Speaker 00

  That's not the reason.

• 7:13Speaker 01

  And there's all this baggage.

• 7:13Speaker 00

  That's not true.

• 7:14Speaker 01

  Well, let me try to explain.

• 7:16Speaker 00

  Yeah.

• 7:16Speaker 01

  So I feel like my feed has, I'm also Palestinian, so I've been shadow banned before and stuff. So it's like, I feel like my feed has baggage. However, I've started leaning into trial reels and we're skyrocketing. Like, I got $20,000 in two weeks.

• 7:31Speaker 00

  Okay, so...

• 7:31Speaker 01

  And we're getting millions of views from trial reels.

• 7:33Speaker 00

  So?

• 7:34Speaker 01

  Yes.

• 7:34Speaker 00

  You've answered my question. It's not because it's an old account. It's not because it's baggage. It's not because you're Palestinian. I'm being dead fucking serious with you. It's because you weren't good enough and now you're getting better.

• 7:45Speaker 01

  Yeah.

• 7:46Speaker 00

  Trial reels is, I mean, I don't talk about it because I'm like, it's like my, it's almost like oxygen.

• 7:50Speaker 01

  Yeah.

• 7:50Speaker 00

  Of course trial reels.

• 7:51Speaker 01

  Yeah.

• 7:52Speaker 00

  Of course make as much content as possible. You've become a better strategist, miss. Is it lost on you that Palestinian and Israeli things are hotter and more political than ever now? So then what happened 19 months ago when it was not as... You've gotten better as an executor and that's why you're growing. Instagram is, you know, every platform's different. When did you get serious about LinkedIn?

• 8:16Speaker 01

  Eight years ago.

• 8:18Speaker 00

  No shit, you did better on LinkedIn.

• 8:20Speaker 01

  Yeah.

• 8:20Speaker 00

  You got in early. You know, as also one of the most followed people on LinkedIn, you understood there was something there. People still listening don't think LinkedIn's like the other social networks. So you outflanked everyone. You weren't outflanking people on Instagram.

• 8:35Speaker 01

  Exactly, yeah, I couldn't compete.

• 8:36Speaker 00

  So, you know, people would love to come up with any excuse, you know, like whether it's political, whether it's like, oh, it's an old account, so the algo's fucked up. It's that you're not good enough.

• 8:45Speaker 01

  Yeah. No, I agree. You're right.

• 8:47Speaker 00

  I know I'm right.

• 8:48Speaker 01

  You're so much better.

• 8:48Speaker 00

  That's it!

• 8:49Speaker 01

  And AI is better at picking hooks than we are.

• 8:51Speaker 00

  No shit!

• 8:52Speaker 01

  And we don't have to overproduce. We just test it and keep milking.

• 8:55Speaker 00

  And so you've become a better operator and that's why it's happening. And now what I want for you, because I'd love for you to win, is I want you to be that same person on Snapchat Spotlight. And I want you to be that same person on Facebook Classic. And I want you to be that same person on Threads. And I want you to be that same person on Twitter. I am one of the only people on Earth, on Earth, that has over a million followers on all 10 platforms. In fact, I think I'm one of like five.

• 9:18Speaker 01

  Yeah.

• 9:19Speaker 00

  Because most people don't go as far from LinkedIn to Snapchat and everything in between. I mean, most people don't even know what Snapchat Spotlight is.

• 9:25Speaker 01

  Yeah. I've heard of it, but not really.

• 9:29Speaker 00

  And so that's what keeps me at the top of the game. It's not because I was there first. It's not because of momentum. It's because I'm a psycho.

• 9:36Speaker 01

  Yeah.

• 9:36Speaker 00

  I wanna be the best in the world at making content for every platform and that's that.

• 9:40Speaker 01

  Okay, next hard line. This one I think you might change.

• 9:43Speaker 00

  Okay.

• 9:44Speaker 01

  Document, don't create. Now, with AI, everybody can make unlimited content. It's getting easier to do content. Packaging matters so much, your thumbnail and your hook and all that. So is it really document?

• 9:59Speaker 00

  Hard line, document, don't create. Now, here's why.

• 10:02Speaker 01

  Okay.

• 10:02Speaker 00

  It's also nuanced. When I said that saying in my office that went such a ballistic viral for me and helped so many, I was making a point that I continue to make today. A lot of people don't know what to make, but if you just film everything and then clip it, you could be some of the most famous people in the world. Live streamers that clip all day are just documenting, don't create. Now, it was in counter to everyone doing over-analyzing create.

• 10:27Speaker 01

  Yes.

• 10:27Speaker 00

  The answer is document. To your point, I'll tweak it so it's very clear to everybody. Document and create. But at the time I said document, don't create, everyone was just creating.

• 10:39Speaker 01

  Yeah.

• 10:39Speaker 00

  And spending a lot of money, time and effort to miss 99% of the time.

• 10:43Speaker 01

  Yeah. Now, yeah, long form, the way that I think about long form has like completely changed where now like even in this interview, I'm like trying to bake in...

• 10:52Speaker 00

  Correct. By the way, that was, that is a definition of document, don't create. Do long-form content for short-form content and batter it into the production. Hey, everybody. I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.

• 11:17Speaker 01

  Ok, quiero hacer un poco de "quickfire" sobre las predicciones de la IA. Tú eres muy buena en las predicciones. Voy a decir una palabra y tú me dices, ¿cuáles son tus pensamientos?

• 11:25Speaker 00

  Ok.

• 11:26Speaker 01

  ¿En 10 años del futuro, dónde estamos? Preferencias, el materialismo.

• 11:31Speaker 00

  Espero que disminuya. Creo que mucho del trabajo que estoy haciendo públicamente es para sacar a la gente del materialismo. Creo que está creando demasiada envidia. Creo que estamos muy oscuros ahora mismo como una raza humana. Creo que valoramos las cosas equivocadas. Valoramos la óptica versus la verdad. Estamos demasiado atrapados en mantenernos en las cosas de Joneses. Estamos en una dinámica de la escuela secundaria como adultos. Realmente ludo con el materialismo como una especie de proxy a tu auto-valor. Y espero que disminuya.

• 12:05Speaker 01

  Amor y relaciones.

• 12:07Speaker 00

  Creo que estarán en el mismo lugar.

• 12:10Speaker 00

  Creo que más gente... Diría relaciones. Creo que en 10 años tendremos un equilibrio más saludable de terapia de parejas proactivas. Creo que el estigma de la terapia está desapareciendo. Así que tal vez en 10 años cada pareja, incluso si sus relaciones van bien, están haciendo mantenimiento de la terapia. Creo que estaremos en un lugar de comunicación mejor. Siento que estamos en la dirección correcta. Aunque hay muchas cosas que me preocupan sociéticamente en el macro, una de las cosas que me hace muy optimista es que creo que la gente está siendo más cuidadosa en su comunicación y en su terapia. Así que creo que tendremos más relaciones saludables. Y creo que podemos ver un declive en el divorcio en 10 años porque tenemos más vulnerabilidad y más comunicación,

• 12:56Speaker 00

  lo que creo que la gente debería inclinarse más.

• 12:58Speaker 01

  ¿ propósito?

• 13:00Speaker 00

  Creo que el propósito continuará confundido. Creo que estarán en el mismo lugar en 10 años. Creo que la gente está muy confundida con su propósito. Creo que la gente carece de humildad y simplicidad. No creo que puedas abrir la puerta de propósito hasta que te enamores completamente de la humildad.

• 13:15Speaker 01

  ¿Qué quieres decir con "amor"?

• 13:16Speaker 00

  El propósito es un gran tema. Y creo que el propósito requiere de la falta de autoresencia. Creo que la gente pone la palabra "propósito" para justificar su egoísmo.

• 13:24Speaker 01

  Sí, como "esto es el negocio que voy a hacer, quiero hacer un millón de empresas".

• 13:29Speaker 00

  Creo que lo usan como una mierda mucho, como una faceta, como una manipulación. Mi definición personal de propósito es que tiene que ser muy grande. Y tienes que realmente... Mi propósito es erradicar el miedo en el mundo. Eso es mucho más grande que...

• 13:44Speaker 01

  Eso es grande.

• 13:44Speaker 00

  Mi... Se muestra en mi trabajo egoísta. V Friends, si miras a esos personajes, está muy tratando de hacer eso. Pero en algún momento de mis 40, me di cuenta de que ese era mi propósito. Y creo que... Fui muy afortunado, es una madre increíble. La humildad ha sido una parte fundamental de mi vida, aunque tengo mucho bravado y... Soy yo, soy Gary Vee, pero la gente que realmente me conoce, incluso en mi contenido, incluso en quien he aparecido en los últimos 20 años públicamente, creo que si alguien como tú, que hace el trabajo de casa... Esta es la segunda vez que estamos juntos. La mayoría de las personas no están muy preparadas cuando hago un podcast. Tú siempre estás muy preparado. Así que eso significa que vas más profundo en tu trabajo. Así que supongo, dada lo que haces para vivir, y dada que estamos haciendo esto dos veces, tú conoces mis cosas mejor que la mayoría de la gente,

• 14:28Speaker 00

  o al menos en un grupo de personas que lo conocen. Y creo que para ti es más obvio la humildad y las cosas porque has pasado horas viéndolas. Por razón. Pero creo que la gente que realmente me conoce, mi familia y mis amigos, ellos saben que es mi piloto más grande. Y no creo que la gente de la pop sepa eso. No creo que la palabra "nube" sea la que la mayoría de la gente piensa cuando piensan en Gary Vee. Pero creo que debido a que tengo eso, fue más fácil para mí abrir la puerta del propósito. Así que mi preocupación es que la sociedad no esté en un lugar más humilde en una década, por lo que está presentando el propósito en el mismo lugar general que es ahora, que es que muy pocos lo encuentran de verdad y aún menos comunican de una manera que permite que otros lo encuentren.

• 15:12Speaker 01

  No quería mencionar esto, pero dado que has mencionado sobre tu madre, siento muy conectada con el hecho de que has dicho en tu trabajo que casi todo lo que haces es porque tuvo una madre tan buena.

• 15:24Speaker 00

  Sí.

• 15:24Speaker 01

  Y siento muy similar con mi padre.

• 15:26Speaker 00

  Eso es increíble.

• 15:27Speaker 01

  Soy palestino, mi padre creció en Palestina. Se creció en la pobreza, en una situación peor. Se convirtió en médico, cirujano, jefe de cirugía de un centro médico, nos llevó a Estados Unidos. Nací en Estados Unidos, son los cuatro hijos.

• 15:42Speaker 00

  ¿Cuáles fueron los tres hermanos que nacieron?

• 15:44Speaker 01

  Sí, nacieron en Estados Unidos también.

• 15:45Speaker 00

  Oh, todos ustedes.

• 15:46Speaker 01

  Todos los que nacieron. Pero mis padres, mi padre, llevó a su familia.

• 15:50Speaker 00

  Familia.

• 15:51Speaker 01

  Ganó 10.000 becas para los niños palestinos. Era muy generoso, muy increíble. Y literalmente siento que la razón por la que quiero ser exitoso es porque...

• 16:01Speaker 00

  Quieres hacerlo orgulloso.

• 16:02Speaker 01

  Quiero ser impactante como mi padre. Cada vez que obtengo un premio, estoy como "oh, gracias, padre". Literalmente siento que soy una extensión de mi padre.

• 16:12Speaker 00

  Sí, somos dos personas, tenemos una verdadera amistad. Los niños cuando son pequeños hacen esto, somos iguales.

• 16:19Speaker 00

  Es por eso que soy humilde. Cuando todo el mundo dice "tú eres el gato", o... Yo vivo... Tú vives una versión... Me dan flores 24 horas al día. Simplemente los paso a mañana. Y Sasha, mi padre hizo muchos grandes cosas por mí también. Obviamente, mi madre fue muy impactante. Pero sí, no creo que sea una mierda grande. Y encima de eso, en momentos en que siento bastante bien, estoy como "eh". Como, sabes, mi madre era la... Soy la pottería. Yo no hice la pottería, soy la pottería.

• 16:50Speaker 01

  Sí, me pregunto, ¿cuál es la lección? La razón por la que no lo mencioné es porque estaba como "¿qué lección estamos tratando de enseñar?".

• 16:55Speaker 00

  Bueno, creo que enseña a la gente como "hey, no te... Tenga la relación correcta con ustedes. Vamos a ir hacia el otro lado. ¿Quieres una lección? ¿Quieres realmente ayudar a alguien ahora mismo? Mira esto. Hey, real talk, todos. Si crees que eres una mierda, tienes muy baja auto-estima. Como que crees que siempre arruinas las cosas. Tú eres egoísta, estás narcisista, eres un desastre. No es todo usted. Alguien lo puso en usted. Y usted es capaz de sacarlo de usted.

• 17:23Speaker 01

  ¡Maldita sea a tus abuelos!

• 17:23Speaker 00

  Dios, realmente conoces mi mierda. Realmente, soy muy humilde, gracias. Sí, maldita sea a tus abuelos, a todos los que no saben de qué se refiere, porque solo dije eso una vez en el escenario y no he hecho mucho contenido en ello. Me lo he mencionado una o dos veces. Muchos de ustedes están enojados con sus padres y deberían saberlo mejor porque conocen a sus abuelos y saben que su mamá arruinó a su madre. Así que si estás tan enojado con tu madre, ¿por qué le das el paso a la abuela? Y entonces, por cierto, como alguien que conocía a su gran gran madre, tu sabes, mi padre, he hablado abiertamente y definitivamente con él, hay ciertas cosas que no amo sobre la forma en que se mueve, pero tuve la gran ventaja de conocer a mi mamá y ella era una versión peor de eso que mi padre. Pero entonces, que le deje en paz, por lo que tengo amor por la mamá Esther, es la mamá Anya, gran gran mamá Anya.

• 18:07Speaker 00

  La conocía porque nací en el antiguo país. Nací en el USSR. Mis hermanos nacieron aquí, pero yo vine aquí. Y vine aquí con mis padres, mi mamá y mis grandes abuelos. Y pasé tiempo con mis grandes abuelos. Y sé que mi mamá Esther, ella tenía a su madre. Y la mamá Anya, ella era dura, amigo. Pero adivina qué? No estoy ni siquiera enojado con la mamá Anya. Aunque no conozco a los padres de la mamá Anya, seguramente sé cómo se juega este juego. Así que la lección en dar las flores a tus padres, tú y yo somos increíblemente afortunados porque tenemos la capacidad de dar las flores a nuestros padres y no tomamos los acalajes. La lección para todos los que están sufriendo ahora mismo es que no toméis el dolor como si ustedes no fueran.

• 18:50Speaker 00

  Prestad atención a su entorno y a quién los crió y cómo fue. Ahora, no use eso como excusas. Comience a ser un hombre o mujer. Sabes, mira, nuestros padres hicieron un gran trabajo. Pero la razón, estoy seguro de que no puedo hablar de tu situación familiar, pero cuando mi madre y mi padre están demasiado avergonzados con cuánto amor les doy públicamente, porque dicen "sí, hicimos un gran trabajo, estamos orgullosos de lo que hicimos, pero ustedes hacen tantas cosas que no te enseñamos y cosas que aprendimos de ustedes y ustedes nos han enseñado y ustedes aprendieron esto a lo largo del camino y eso es ustedes, amigo". Y ahí está el revés. Para alguien ahora mismo que, sí, sus padres arruinaron, pero ellos pueden ser los que lo cambien. Y así es la lección.

• 19:32Speaker 01

  Y amo lo que estás diciendo en términos de... Es como "perdona a tus padres porque tus abuelos". Perdona a tus abuelos porque... Y luego eventualmente, tú dices "simplemente perdona".

• 19:42Speaker 00

  Eso. Hala, muchas gracias. En realidad, uno de los... Soy conocido por... Many things, you know, like people make fun of me saying you're young when you're 55, or I'm known for being good at predictions, or being high-energy and like ridiculous and silly and, you know, um, hard work, accountability, like the things I'm known for. One thing I'm not known for is the champion of forgiveness, but I'm about to be. One of the things I've made a real conscious effort with is I have a character in V Friends called Forgiving Horned Frog, and I'm developing his origin story. I'm incredibly, one thing that people don't know anything about me yet is that I have a lot of Stanley and Walt Disney in me. I'm incredibly creative from like a fantasy world, George Lucas.

• 20:27Speaker 00

  So I'm gonna start showing that part of me in this next chapter. You know, Train knows it because he sits and films all my creative sessions for three days at my parents' house with my comic book team where I literally invent these stories, stories like invent. I've decided that I'm gonna really focus on Forgiving Horned Frog because I want forgiveness to be cool.

• 20:45Speaker 01

  Yeah.

• 20:46Speaker 00

  I am very passionate about forgiveness. I believe forgiveness is the ultimate strength. I believe most people right now don't want to forgive people because they think it's a pass for the other person that did wrong, without realizing it's the freedom executor of them. It's getting that pain out finally. They don't see it. It's reverse. They think it's good for someone that did horribly-

• 21:06Speaker 01

  It builds them back.

• 21:07Speaker 00

  Correct. So I, I plan on doing a lot of content on forgiveness. I admire people that are able to forgive in the face of clear, very negative things that that person did to them. I admire that person.

• 21:22Speaker 01

  Yeah. And I love what you're doing with V Friends. To me, this is like your legacy to make sure that like, even when you're gone, like children are gonna grow up-

• 21:29Speaker 00

  Correct.

• 21:30Speaker 01

  -in a right, moral right.

• 21:31Speaker 00

  In the biggest way. Thank you. It's, when I die, please God, be another 50 years. As long as I can make it to 85 and higher, as long as I have 35 years.

• 21:40Speaker 01

  120.

• 21:41Speaker 00

  Yeah, I want, I want 90, I'm very big on getting to 99 or 100. Um, but if I can get to 85, God willing, um, uh, I do believe that when the announcement comes out, it will say V Friends creator Gary Vaynerchuk has died at the age of 87. Like as long as I get to 85, I get 35 years of building this intellectual property, I think I'm gonna build a big ass fucking thing.

• 22:05Speaker 01

  I love it. Okay, the next hard line. If you're 36, you're a fucking child.

• 22:10Speaker 00

  Hard line.

• 22:11Speaker 01

  But people come with different baggage, right?

• 22:13Speaker 00

  Sure.

• 22:13Speaker 01

  Some people have sick parents.

• 22:14Speaker 00

  Of course, yes.

• 22:15Speaker 01

  Some people have debts. Some people are married. So is 36, like, I feel like this line is getting harder for you.

• 22:21Speaker 00

  Here's where I'm going with hard line on 36. I believe if you're 36 today, you're gonna live to 100. Most people, sure, someone could die of a stroke. And to your point, of course, people have sick parents. Here's where the confusion is. When I say 36, you're a baby, I'm not saying to be complacent.

• 22:37Speaker 01

  Yeah, or like don't work.

• 22:39Speaker 00

  Or like chill on the couch. I'm the most intense fucker you know. I'm working hardcore all the time. I'm talking about don't use your age as your jail to become cynical and defeated.

• 22:50Speaker 01

  Yeah, so true.

• 22:51Speaker 00

  I mean, anyone who's watched my content in, in any level of depth knows I'm not saying be lazy and be delusional and be complacent. I'm saying do not weaponize age as a mechanism to not do work. People say they're finished because they're lazy.

• 23:08Speaker 01

  Yeah.

• 23:09Speaker 00

  Not the other way around.

• 23:10Speaker 01

  I totally-

• 23:10Speaker 00

  People are completely convoluted what I'm saying for their benefit of non-action.

• 23:16Speaker 01

  Uh, hard line. Wanna be happy, realize that everything is your fault.

• 23:21Speaker 00

  Look, this is a dangerous one. Requires a nuance. When, sometimes people hear that, they get caught because a lot of people have low self-esteem and they are blaming themselves and they think they understand what I'm saying. What it's doing is driving them into deeper depression and, and anxiety. Here's what I'm saying. Accountability is different than shitting on yourself. Your fault because you're capable of getting out of it. You're deciding, so I really struggle with politics because I think both sides are doing the same thing. I think they're all just scaring people. All we do is scare people.

• 23:52Speaker 01

  Yeah.

• 23:53Speaker 00

  Scared of big corporations and billionaires, scared of immigrants. It's all, if it's the left or the right, it's the same thing. The issue with, it's all the same thing. Everyone's scaring everyone. I just think a lot of people don't realize that they're capable. And so once you say, I'm not making money, not because immigrants are taking my job, not because billionaires aren't paying taxes, but because I, similar to why you were not winning on Instagram, you weren't good enough yet.

• 24:16Speaker 01

  Yeah.

• 24:16Speaker 00

  I'm not winning because I'm not good enough yet. And I'm gonna start surrounding myself with more optimistic people. I'm gonna stop consuming bullshit. I'm gonna start going to the gym, therapy, listening to positive podcasts like this, uh, putting in more effort. Not play video games for nine hours, maybe four hours, so I have five hours to work. Like, when you start going through that, you truly get out. That is real life. This is not something I made up. This is the history of man. Sorry, that's the rules of society. I didn't make them up. I'm not fucking God. Go fucking work. Go fucking have joy. Go find balance. Go fucking start picking optimism instead of cynicism.

• 25:12Speaker 01

  Give us some examples, like what are the ways that it's actually taken a long time to adapt a technology?

• 25:17Speaker 00

  In the history of time?

• 25:18Speaker 01

  Yeah.

• 25:19Speaker 00

  I mean, I was screaming about e-commerce in 1996.

• 25:23Speaker 01

  Yeah.

• 25:24Speaker 00

  And like most of the business friends I had didn't launch their e-commerce site until 2002 to 2004.

• 25:31Speaker 01

  Yeah.

• 25:31Speaker 00

  That was almost a day. I mean, I wrote Crush It in 2009. I wrote it in 2008 about personal brand. People are acting like personal brand is this new wave.

• 25:41Speaker 01

  Yeah.

• 25:42Speaker 00

  I was literally, I literally wrote that book 18 years ago. Hey, you should build your brand on the internet.

• 25:48Speaker 01

  Yeah. Okay, last question and be super quick about it because we gotta go. Um, for all the entrepreneurs tuning in, hopefully I get to interview you again next year. What should they do in the next year?

• 25:57Speaker 00

  Number one thing I want every entrepreneur to look into is live shopping. I believe where social media was in 2010 is where live shopping is right now. That you came along later. Eight years later. I said 2010.

• 26:09Speaker 01

  Yeah.

• 26:10Speaker 00

  That you came along eight years later and still had plenty of time to have your dreams be built on top of social media. I believe live shopping, you might have been destined to be a social media creator. I don't know how good you are at selling.

• 26:23Speaker 01

  I'm so good at selling.

• 26:23Speaker 00

  I think so, I think so.

• 26:25Speaker 01

  I'm really good at selling.

• 26:26Speaker 00

  I actually could counter and tell you that I think you're more likely to make your financial dreams happen as a live selling personality than as a social media personality. And there's 18-year-old you right now who hasn't started. So live social selling. If you don't know what it is, just go chat GPT or Google it. Live social selling. Every entrepreneur that has sales DNA should contemplate going live on TikTok, whatnot, eBay Live, Fanatics Live, and start selling live, something.

• 26:56Speaker 01

  Yeah.

• 26:57Speaker 00

  A shoe, an, you know, underwear, I don't fucking care, a donut. Um, live, live selling is the biggest opportunity. Now, the other big opportunity for someone like you, you, every morning or evening should go live on TikTok for an hour because the for you page just sends you new people to you. So everybody should be taking advantage of the TikTok FYP and going live for an hour and talking to the world.

• 27:24Speaker 01

  Yeah. Oh my gosh, I have so many follow-up questions, but Gary, I want to be respectful of your time.

• 27:28Speaker 00

  Thank you.

• 27:29Speaker 01

  This was an incredible conversation. Thank you so much for joining us on Million Profit.

• 27:32Speaker 00

  Thanks a lot. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and uh, thanks for being part of this-

• 27:58Speaker 00

  Journey. See you later.