Success is 49% Talent and 51% Work Ethic

In this episode of The GaryVee Audio Experience, I sit down for an interview about legacy, parenting, and why my North Star is admiration - not money. I share why my parents' nudge into the liquor store worked and why I'm leaving an uncomfortable amount of money on the table on purpose. I also discuss why work ethic beats talent, why I'm not a fan of most masterminds, and the daily habit that keeps everything in perspective. You'll learn about: • Why Admiration Beats Money • Nudging vs. Cramming in Parenting • Why Work Ethic Beats Talent • Producing Content at Scale • A Daily Habit for Perspective

• 0:00Speaker 00

  Impact is very simple and this is why I think I can be the greatest entrepreneur of this generation. I don't think anybody wants to give more than me. I'm not playing for money as much as my contemporaries. I'm playing for legacy. My North Star is admiration and legacy. This is the Gary Vee Audio Experience.

• 0:21Speaker 01

  Okay, so I'm gonna ask you, my first question is obviously from where I am in my life. I'm a mom with two small kids. What would you say the one thing that your mom did for you that every mom should be doing for their small kids?

• 0:34Speaker 00

  She listened.

• 0:36Speaker 01

  Okay, listened.

• 0:37Speaker 00

  I think the number one mistake that is happening in modern day parenting is a mix of two things. It's imposing the parent's ambition on the kid without actually watching the kid.

• 0:54Speaker 00

  And it's allowing other people's opinions to dictate their parenting.

• 1:01Speaker 00

  So it's their own selfish want, like me, cliche, I want my kids to be an entrepreneur. Without watching, they have none of those tendencies. Or number two, me, because I was so parented well by my parents, listening to them of what I should be doing. Or the worst of the worst, which is people are just letting their friends dictate. Like it just gets crazy for me to watch the... What an incredible important role it is for everybody in the world when they're a parent. The impact is enormous.

• 1:34Speaker 01

  Well, right, especially at a young age, right? Then your peers become very much involved and become your influence. But, you know, I've seen a lot of different videos with your parents and obviously you were in the wine business and you always, like you just said, but obviously you wanted to go into the wine business at some point. Was it because your parents kind of pushed you that way? And then you kind of realized you wanted to pivot?

• 1:54Speaker 00

  I think there's a, there's a really interesting thing that I've been thinking a lot about based on this question around nudging versus cramming. So my parents were the initial nudge. And it actually, in my opinion, was a remarkable nudge because it was based on something I believe in. My parents looked me dead in the face around 13, 14 and said, "You're an atrocious student." Let me rephrase, my mom did. My mom does the talking. "You're a terrible student. That means on your 14th birthday that's coming up, you will be working in the liquor store, in dad's store. From now on, no more baseball card shows, no more friends. Every weekend, you will be going with dad to the liquor store. Every Thanksgiving vacation, every Christmas,

• 2:37Speaker 00

  and every single day of your eighth grade, this was my eighth grade, of your summer, you will be working. Because if you're not gonna be a good student, that means you're gonna be a worker." And I am struggling right this second to fully, fully know what I thought. I was devastated about the baseball card shows. And I kind of negotiated very quickly, I'm like, "I gotta do some." So I got that in, thank God. I wasn't devastated about playing, I was kind of like, "Okay." And pretty quickly, by the fifth or sixth day weekend that I went to work, I kind of liked it, even though I was doing terrible shit, bagging ice. It was boring, it was boring, it was two bucks an hour. And I was making real money as a kid at baseball cards. So, but, so that was, they nudged.

• 3:23Speaker 00

  And that nudge turned out okay. So, I mean, you could also say they forced it, I don't know. I, they nudged, they, they pushed me in that direction and it worked out. But I also watched them push my brother in that direction and he didn't want to work at AMP and then at the wine store. And they didn't force it, they adjusted.

• 3:44Speaker 01

  So besides the baseball cards, did you ever think, like you now, I feel, well, everyone now, you've become like the Oprah of entrepreneurs, right? Like you, you've kind of like transcended any group, age. Everyone seems to like, when I told people I'm doing this podcast, people are more excited about you than like I could have said any other person in the world, right? First of all, did you ever think that you'd have such an impact?

• 4:08Speaker 00

  No.

• 4:09Speaker 01

  Okay, and that's, that's a good point, that's a good answer.

• 4:12Speaker 00

  Yeah, it's just the truth, I didn't, if you asked me four years ago or six years ago, I would say yes. If you asked me in the way I think you asked me, which is at my youth, I thought I was a businessman.

• 4:23Speaker 01

  Right, right, right.

• 4:24Speaker 00

  And so, a businessman doesn't get the luxury to actually have such an impact on humanity.

• 4:29Speaker 01

  But what was the one thing about you that you think is the reason why it resonates and impacts so many people? Like your style, obviously, but...

• 4:37Speaker 00

  Well, you know, I actually would, this is something I'm really thinking a lot about. I'm pretty convinced at this point that my style is slowing up the process.

• 4:46Speaker 01

  Really?

• 4:47Speaker 00

  Yes.

• 4:47Speaker 01

  Why?

• 4:48Speaker 00

  There's an enormous amount of percentage of people that don't like me at first.

• 4:53Speaker 01

  But you grow on people.

• 4:54Speaker 00

  Fair, but, but if I was a hare, maybe 15 to 30%, a little less, I think it would be, I would be much further along.

• 5:03Speaker 01

  Much further, I mean...

• 5:04Speaker 00

  Now, that being said, I also think that that would then have a cap because it wasn't, wouldn't be my authentic self. So I think maybe today I would be further along, but at 63, I think I will be like...

• 5:18Speaker 01

  Well, that's crazy to me because I think that, well, I think everyone would say that you're just, you're growing exponentially fast.

• 5:25Speaker 00

  I am.

• 5:26Speaker 01

  And you've become like a household name. When really, besides like Elon Musk in the entrepreneur space, I don't really know many other people that would actually have that, you're synonymous with that word, you know?

• 5:38Speaker 00

  Yeah, I mean, I mean, look, there's others that obviously have it. I think as it gets, as it skews younger, I'm in a real spot. Like, I've gotten to the point subconsciously, when I walk by young males anywhere publicly, I'm now surprised they don't know who I am.

• 5:51Speaker 01

  That's right.

• 5:52Speaker 00

  Which is crazy, because three years ago, I was like stunned anyone did, right? So that's clearly happened.

• 5:58Speaker 01

  And women, by the way, too.

• 5:59Speaker 00

  Plenty of women. By the way, plenty of women, plenty of 60-year-old men, plenty... But if you're talking 17 to 26-year-old dude walks by me in the airport, I'm like looking at him like, "Bro, what the fuck? You don't know him?" Like, like that demo, for sure. Look, I, look, there's a lot of entrepreneurs that I still think, if you look at Google, uh, uh, Google search queries, are further ahead than me. I think I might have the most momentum, right?

• 6:27Speaker 01

  Right, right.

• 6:27Speaker 00

  Um, you know, Mark Cuban's ahead of me, like there's, because of Shark Tank, you know, all the sharks have the potential...

• 6:33Speaker 01

  Why is impactful, I think?

• 6:34Speaker 00

  Well, impact, impact is very simple. And this is why I think I can be the greatest entrepreneur of this generation. I don't think anybody wants to give more than me.

• 6:45Speaker 01

  Well, that's the thing, that was my next thing.

• 6:47Speaker 00

  I, I'm not playing for money as much as my contemporaries. I'm playing for legacy and admiration. My North Star is admiration and legacy.

• 6:58Speaker 00

  And trying to buy the New York Jets. That's a very, it's a very important kind of like sentence. Because I really don't give a fuck if I buy the Jets. I just like playing so much that the game trying to is fun as shit.

• 7:11Speaker 01

  Right, so that's your goal. That's the goal.

• 7:13Speaker 00

  That's like a business goal, I'd really like that to happen.

• 7:16Speaker 01

  But like, okay, besides the style, then what do you think is one quality about you that has that type of influence and impact?

• 7:23Speaker 00

  My intent is to give. Where I'm starting to realize with me is like, "Oh, right. I don't have anywhere close to as much money as I could." And that's because I actually don't value that part. And that's where I always have to really know somebody to know where they sit on the curve of only about the money, not about money at all, or somewhere in between like me. I just used to think I was 50/50. I'm starting to realize maybe I'm even 20 to the like, to give, you know?

• 7:50Speaker 01

  Right, yeah, to the other side, yeah.

• 7:51Speaker 00

  And honestly, I think that could change. There is a concern in my own mind that somewhere in my 70s or 60s, I may get resentful that I gave so much and I didn't get mine, that I may change my behavior. I'm hoping not, but I'm being really transparent here. It runs through my mind. I'm leaving an uncomfortable amount of money on the table my whole life. I built a business for my dad and left with nothing. I started with a company with my brother and gave him 50/50. He left early on and I, like, bought him out. Like, I'm, I don't have anywhere close to the wealth that I could. And then I don't monetize my audience the way everybody else does. Like, I, I continue, I'm building a machine, not for the business, for the long term.

• 8:32Speaker 00

  So right now, like, if you're a really thoughtful money person, you shit on me if you knew everything about me. I just think it actually works out.

• 8:43Speaker 01

  See, when you said that, I didn't even realize that about you. See, I thought that you would be a master at monetizing. I mean, not this 25 minutes, but...

• 8:52Speaker 00

  I think I am. I just think I'm losing 31 to nothing in the first quarter.

• 8:57Speaker 01

  But it's a long game, right?

• 8:58Speaker 00

  It is.

• 8:59Speaker 01

  It's, I mean...

• 9:00Speaker 00

  This is it.

• 9:01Speaker 01

  You're young still.

• 9:02Speaker 00

  I believe that to be true.

• 9:03Speaker 01

  Now, were you always like a forward thinker? Like, I'm thinking like, because you predict things. Like, I saw on a bunch of things I watched about you on, like Larry King, god knows how many years ago that was. You predicted things that actually do happen, like you were just... But seriously, a lot of people, that doesn't happen.

• 9:20Speaker 00

  You know, it's funny, I don't... I see patterns much earlier than most, and I'm willing to have conviction to say it out loud. And I understand human beings, and so I understand what they're gonna do.

• 9:34Speaker 01

  Yeah, you understand human nature.

• 9:35Speaker 00

  I understand human nature.

• 9:36Speaker 01

  Right, so you should have been a psychologist also.

• 9:39Speaker 00

  I am a psychologist.

• 9:39Speaker 01

  Every day you are.

• 9:40Speaker 00

  If one of my two kids is a very renowned psychologist, I'd be like, "Knew it." You know, if they decide to go the other way, fuck on... Look, you know, growing up, one of my two children, if, you know, looking at the level of success, the cliche thing kids do is they run away from it.

• 9:56Speaker 01

  Right.

• 9:56Speaker 00

  They don't want to be compared... I wouldn't want to be compared to, you know, who wants to be Michael Jordan's fucking son playing basketball? Right? Who wants to be Wayne Gretzky? And, you know, like, I'd like to be all time, and like, I would have empathy for my children being like, "Yeah." I don't need a world of everyone comparing me to what he is.

• 10:12Speaker 01

  But no one knows who they are. Like, you've done an amazing job at having no... There's such a disconnect between your family and you. I mean, honestly, like, I haven't found one... I mean, if I went and searched, but I would think that you were a single dude just running around New York.

• 10:27Speaker 00

  I get it.

• 10:28Speaker 01

  Like, you actually have kids and a family, and it's... So how, being so public, like, your entire world is like...

• 10:35Speaker 00

  It was a decision we made.

• 10:35Speaker 01

  Videotaped.

• 10:36Speaker 00

  Yeah, except my personal life.

• 10:38Speaker 01

  Like, nothing?

• 10:39Speaker 00

  Nothing.

• 10:39Speaker 01

  But don't people see you, like, walking around the streets with your kids, and they take pictures?

• 10:43Speaker 00

  My kids think I'm massively famous. There's not a single time that we go out that somebody doesn't stop us.

• 10:48Speaker 01

  And right, and then, yet, I never see those pictures.

• 10:50Speaker 00

  Yeah, we've chosen not to do that part, you know? Like, I don't want to compound it. I really do think everybody will know me, and I do think the fact that I don't share that part, subconsciously, a lot of people see me with my kids, my wife or what have you, and don't bother because they realize that I didn't open that up. Other people are putting their children in every single thing, and then they're gonna roll up. You've given the public the permission to engage. People do it because they get... I don't speak for everybody, but a lot of people do it because it gets more likes, which is fucking devastating to me.

• 11:23Speaker 01

  I agree, that's what people do.

• 11:24Speaker 00

  I'm devastated by that. And so, you know, a lot of people tell me a lot of things, and then, you know, throw judgment at me, and then I'm watching them whore out their children for social media likes, and I say to myself, in my mind, because I never put people on blast one-on-one. Publicly, I generically put things on blast, but I will never put anybody on blast one-on-one. I'm too empathetic, and no, I don't know everything. But when somebody casts judgment on me, like, literally, a friend, an acquaintance, a stranger will cast judgment over a drink, a dinner, walking in the airport, and I sit there and think, especially if it's a friend or acquaintance, and I know that they do what they do with their children, I laugh inside my head. I'm like, "You're telling me I curse too much? You're fucking... You're putting your children in a curious position."

• 12:04Speaker 01

  Right.

• 12:05Speaker 00

  At your own self-interest.

• 12:06Speaker 01

  It's amazing, your perspective, it's like, I think it's because it's a little bit... It's like so unique to what, like, the masses are, and that's why people are so grav... Like, they gravitate to it so much. Like, I watched this, another thing...

• 12:18Speaker 00

  It lacks fear. I'm not worried about fear. I'm going through one right now on LinkedIn. "I have a thing that is a program to join our team, and I want you to make stuff to join the team." Here comes the elitist, creative community saying, "Fuck you, Gary D, spec work, you're better than this. You're making fucking... You should pay people, what the fuck?" And I'm like, "I don't believe that." I do shit for free all the time.

• 12:40Speaker 01

  Like this?

• 12:41Speaker 00

  I speak for free, even though I get paid 150,000 because I strategically believe that attention and that audience was worth it for me. This is America. I'm not imposing people to make me free videos. I'm... We're trying to... I pay plenty of people to make. It's not that it's my only thesis. I just want to grow a little bit and hedge my bet. We've picked a lot of wrong people. I'd like to see people make something for me. I don't feel that's exploitation.

• 13:06Speaker 01

  It's not.

• 13:07Speaker 00

  Nobody's requiring them to. If they are so great and get paid, they don't need to. But for a lot of us, we're not as entitled as those people that are casting judgment and had mommy and daddy's money to go to the right school and things of that nature, and you need to kick your fucking foot through the door, and the way you do that is by fucking doing stuff for free.

• 13:25Speaker 01

  Absolutely.

• 13:26Speaker 00

  You like that one?

• 13:27Speaker 01

  No, but it's true, though.

• 13:28Speaker 00

  It is true, and I'm sorry we're hurting your market value, but this is called supply and demand.

• 13:34Speaker 01

  And I'm sure you get offers probably by the thousand a day for people to work for you for free.

• 13:39Speaker 00

  Thousands.

• 13:40Speaker 01

  Thousands, I'm sure, I mean...

• 13:42Speaker 00

  Thousands.

• 13:42Speaker 01

  And even that's a competitive market, right?

• 13:44Speaker 00

  I'll be honest with you. I think people that are mad that there's spec work going on now are gonna be really mad in a decade when people pay people to work for them.

• 13:52Speaker 00

  Wait till that can opens. Wait till people understand what's really going on. It's just supply and demand.

• 13:56Speaker 01

  It is supply and demand.

• 13:57Speaker 00

  It scares the fuck out of me that I could have an entire team, Gary, in 20 years, I'm predicting, that is paying me to be there. Whether I can get there emotionally, that is already the next step. You know, I'm able to do... I believe in, "Show me your work." Others, clearly, with the comments, said, "No."

• 14:16Speaker 00

  The next one's an interesting one, but I think it's gonna happen. Whether I decide to do that or not, I don't know. I lean towards no as I sit here today. My POV may evolve. It's a much better use of money than going to art school.

• 14:32Speaker 01

  Oh, I agree. But then you... But you don't believe in mentors? So these people are all wanting to be mentors?

• 14:37Speaker 00

  No, I don't believe in mentors to me, and I believe there's some other people out there that only learn by listening and watching and doing. By the way, I wish I believed in mentors. Let me phrase. I... Let me phrase. I wish my brain worked in a way that could learn from a mentor.

• 14:52Speaker 01

  Right, or I thought... Well, I saw something that was very clever, which was that mentors are from what happened already.

• 14:59Speaker 00

  That's why I don't value them as much as most people.

• 15:01Speaker 01

  And you're so much about the future.

• 15:03Speaker 00

  Or the current.

• 15:04Speaker 01

  Or the current.

• 15:05Speaker 00

  And so, you're right. And then I think most things are commoditized, like, they're gonna, like, on at the, you know... First of all, I had it intuitively because I learned it from... Listen, one thing that I underestimate is I was a true businessman from the age of six years old. It's all I did. I sold, I bought, I traded, I made signs. I like, by the fucking time I even went into my dad's store, I fucking wish I was making content at 14. When I tell you that the videos of my audacity, of what I was gonna do in my dad's liquor store, like, the level of shitting on my dad, and it wasn't shitting on my dad, but like, "That's wrong, that's wrong, that's wrong, that's wrong, that's wrong." As a 14-year-old, and then now, you know, being able to look at it 30 years later, I was right. They weren't guesses.

• 15:49Speaker 00

  And then I say to myself, "My god, I learned..." Natural talent, DNA, right? And I learned a lot from six to 14. Who the fuck's even doing that?

• 15:58Speaker 01

  Right.

• 15:58Speaker 00

  People are going to... Like, people don't learn until they're like 22, is their first day.

• 16:02Speaker 01

  But how do you even teach that? See, like you said yourself, you had a natural gift, a natural talent.

• 16:07Speaker 00

  You can only get people... I can be a much better singer, but I'm not gonna be, you know, Rihanna. Like, so, you can teach it, but yes, talent is part of the equation.

• 16:17Speaker 01

  And people, I mean, how much you think is work ethic and discipline versus this pure talent?

• 16:22Speaker 00

  I think work ethic and discipline is 51% of the equation, and that talent's 49. I think, I think, I just see too much talent wasted daily. You have to do.

• 16:34Speaker 01

  Right.

• 16:34Speaker 00

  This is something I've been talking a lot about, like...

• 16:36Speaker 01

  Do it.

• 16:37Speaker 00

  You have to make, you have to practice. You have to, like, watching athletes, especially, it's very obvious. They're, like, you know, two people, and one's so much more talented, it's not even close.

• 16:46Speaker 01

  Right.

• 16:46Speaker 00

  But they're jerking off.

• 16:48Speaker 01

  Right.

• 16:49Speaker 00

  They're not putting in the work, and slowly but surely, the tortoise...

• 16:53Speaker 01

  Catches up.

• 16:54Speaker 00

  Catches up and passes the hair, because where... Where... Y is less about actually the physical talent. It's all the stuff they're doing off the field. It's all the mentality stuff that actually undermines their whole career.

• 17:04Speaker 01

  Right, you think that the mentality... I thought that actually helps their whole career, is the mental... Is their mental strength, their mental discipline, their work ethic?

• 17:12Speaker 00

  It's the better athlete, it's the better entrepreneur, it's the better executive at skill...

• 17:17Speaker 01

  Absolutely.

• 17:18Speaker 00

  That their mindset of like work ethic and just like mindset undermines them, and they lose.

• 17:24Speaker 01

  Speaking of mind, what do you think of these masterminds? That all these people on social media are just making... They're doing, they're charging 100,000, 50,000.

• 17:32Speaker 00

  It's not my favorite model.

• 17:33Speaker 01

  Right, and then they're taking a lot of people who are putting all their money and investment into these masterminds.

• 17:39Speaker 00

  I've been a very historic... Listen, I could tomorrow start a mastermind and probably make 100 million dollars.

• 17:45Speaker 01

  Oh, yeah, I'm not...

• 17:45Speaker 00

  I really believe that.

• 17:47Speaker 01

  That's how you can make all the money that you think you're losing or leaving on the table.

• 17:50Speaker 00

  It's not my favorite model, because I don't think it's as... I don't, I don't think, you know... Honestly, it's just supply and demand. It's no different than what I talked about video creators. I believe there's too much good information for free on the internet.

• 18:04Speaker 01

  Google.

• 18:05Speaker 00

  Google. Listen, I'll be honest with you, it's a very big agenda of mine to not force people to buy into bad masterminds.

• 18:12Speaker 01

  Right, well, and also like all these great internet marketers who, you know, put themselves on a platform where they're teaching people these things, but they're charging people all their money. And so like-

• 18:24Speaker 00

  I'm not a fan, and there's a lot of bad behavior going on. I'm sure there are people out there who charge people.

• 18:31Speaker 01

  Yeah, like fifty or a hundred thousand dollars. I had some guy yesterday tell me he spends a hundred and seventy-five thousand dollars a year on these masterminds from the same people that you and I, I'm sure, the ones that I'm thinking of that you know. Right?

• 18:42Speaker 00

  Yeah, I'm not a fan. And by the way, what I was about to say, I'm sure there's somebody who's just starting out, who's, she's got a fifteen hundred dollar a month or a year mastermind, and I'm sure it's our Y positive. But as you go up the scale-

• 18:55Speaker 01

  Yeah.

• 18:57Speaker 00

  You know, I think, I think people are doing that. It'd be the reason I build a hundred million dollar one. It because if people would want to say they're in it. Because I'm a brand.

• 19:05Speaker 01

  Well, yeah, well, also-

• 19:06Speaker 00

  It's the same reason people wear eighty dollars, it's the Gary V's, it's Nike, it's, it's, it's just, you know, whatever. Like, it's how we express, an entrepreneur would be expressing themselves by being a part of it.

• 19:15Speaker 01

  Right, and all these people who listen-

• 19:17Speaker 00

  It's why I like doing sneakers and wines, I apologize.

• 19:20Speaker 01

  No, please.

• 19:20Speaker 00

  Because I also want to build businesses. But I want it to be there in case you drink wine, in case you wear sneakers, and you are grateful for the free, yet can do it.

• 19:32Speaker 01

  But you are building a business, VaynerMedia, VaynerSports-

• 19:35Speaker 00

  But I mean, with, when, you know, my closest to having anything with my audience is actual physical product-

• 19:40Speaker 01

  Right.

• 19:41Speaker 00

  That I feel they can, if they live that life, could do versus me holding back my best content to charge you. What everyone's doing is they're putting out their worst content to then make you pay for their best content.

• 19:55Speaker 01

  That's right.

• 19:56Speaker 00

  And I'm putting out my best content, and it's better than everybody else's content.

• 20:00Speaker 01

  It is, because it's not, it is actually.

• 20:02Speaker 00

  So that's what's happening.

• 20:03Speaker 01

  Can I ask you one more question? I know you have to like jump, now I can't even remember the question.

• 20:08Speaker 00

  No, go ahead, go ahead, slow down.

• 20:09Speaker 01

  What was, what was I gonna say? I was just gonna say it, and now I can't remember what it is.

• 20:14Speaker 00

  So go somewhere else, and then maybe we'll come back to you. That's what I always do when I forget something.

• 20:17Speaker 01

  Yeah, I was gonna say something. What's the one thing that you think that everybody, no matter what the business is that they're in, should be doing right now?

• 20:25Speaker 00

  Producing content at scale.

• 20:27Speaker 01

  Producing, exactly.

• 20:28Speaker 00

  I mean, it's just, this is what's so fun to be concerned, one of my favorite things that are going on now that I have so much scale on Instagram is when people leave a comment and they think they're trolling me, and it's the biggest compliment. "Gary, you say the same shit."

• 20:44Speaker 00

  It's my single favorite moment in my career right now.

• 20:46Speaker 01

  How many people do you-

• 20:47Speaker 00

  I'm like, yes, I do.

• 20:49Speaker 01

  But that's good, that's because it's a-

• 20:51Speaker 00

  And what makes me talented is I say it in eighteen hundred trillion different ways.

• 20:57Speaker 01

  Repetition.

• 20:57Speaker 00

  And I will always say it in the newest places to say it. And it will be contextual for TikTok and LinkedIn, just like it was for Twitter and Instagram. And I'll eventually catch you at the moment that you're ready to hear me.

• 21:10Speaker 01

  Exactly.

• 21:11Speaker 00

  After you go to all the other shortcuts and all the other things that you don't want to be doing my way. Being slow, shitty, right, kind, good, giving. When you're, when you hate that, because you want fast, quick, a lot. And you go through it all, and none of it works, or my favorite one, when it worked and then it collapsed. My best people consuming my content for me are the ones who actually had success for a minute in the other way, and it all came down.

• 21:46Speaker 01

  Right, exactly.

• 21:48Speaker 00

  And then they realized why, and they come. Not the ones that don't have success fast. They're also good, they believe in my way, you know, then they get success. The one that's most interesting to me is, she fucking did it. She made a ton of money in eighteen months, and it all went away.

• 22:01Speaker 01

  I'm curious, because you're such a motivating, such a motivator. What's the percentage, and you probably don't know this, but the percentage of people who actually implement and execute on what you say?

• 22:12Speaker 00

  Well, to what I really am saying currently, almost no one. I'm telling everybody to produce a hundred pieces of content a day.

• 22:18Speaker 01

  Yeah, I mean, that's-

• 22:19Speaker 00

  I'm not sure if there's anyone doing it.

• 22:20Speaker 01

  Well, how would someone actually do that minute, that much?

• 22:23Speaker 00

  Sixty tweets.

• 22:25Speaker 01

  A day?

• 22:25Speaker 00

  Yeah, write sixty things.

• 22:29Speaker 00

  Everyone has thought, talk about everything and anything. Like, you can do it. It can actually happen.

• 22:36Speaker 01

  Right, no, I understand that.

• 22:37Speaker 00

  You know what I mean?

• 22:38Speaker 01

  Yeah.

• 22:38Speaker 00

  Like, if you get in, this is why, this is why document over create was my big breakthrough in that one sit-down with that kid. It helped so many people. I'm not asking you to create a hundred things, I'm asking you to make a hundred things. That can be, if you go all the way religiously there, when we leave here, not only do we take a selfie together, but you take a photo of that, and you say, "This is Gary's view." You know, "Why doesn't he want to buy the Knicks?" And it's like, question, you know, and then, you know? You're just making, all of a sudden, because you put, "Why doesn't he want to buy a Knicks?" Somebody sees Knicks and engages with you, and they become aware, like, people don't get how it actually works.

• 23:13Speaker 01

  Right, it actually, it's like, there's, everything's a conduit, kind of, or-

• 23:16Speaker 00

  And then, if you can afford it, you start building out the thesis. You record, and you post-produce at scale. And you produce for TikTok, and YouTube, and Facebook, and Twitter, and Instagram, and your podcast, and, you know, that's how.

• 23:30Speaker 01

  It's a lot.

• 23:31Speaker 00

  It's a lot. But to remind everybody, before everybody goes exactly where I know they're going, I was doing it at scale in 2006 to 2011 by myself while running a liquor business. I was doing, that's why I have so many tweets, and it's all documented. Go back to what I was doing on Twitter in 2006, '07, '08. It's all there.

• 23:51Speaker 01

  Yeah.

• 23:52Speaker 00

  It's all there.

• 23:53Speaker 01

  I know.

• 23:54Speaker 00

  Because you're gonna say it's D-Rock, and it's the team, and it's this and that, and I'm like, cool. That's now. That's what you can get to if you do it right, a decade later.

• 24:03Speaker 01

  That's amazing.

• 24:04Speaker 00

  So, I just believe in bringing value to the audience is the biggest leverage point.

• 24:10Speaker 01

  Is there any other companies, I know you're, I'm trying to wrap it up.

• 24:13Speaker 00

  It's okay.

• 24:13Speaker 01

  Is there anything besides, I know TikTok's another one, that, another thing that you see that, that people should be kind of keeping their eye on?

• 24:19Speaker 00

  No, TikTok and LinkedIn are more than enough. I've been very loud about this the last hundred days. Like, before, you know, back to like, why I love this question, before we get to the next one, good news, we have two right now.

• 24:30Speaker 01

  Right.

• 24:30Speaker 00

  We really didn't have that many a couple of months ago. Like, a year ago, I wasn't that excited about much, it was like, more Instagram. LinkedIn and TikTok have opened up for everybody, in a real way.

• 24:42Speaker 01

  TikTok is kind of like, isn't it very, and maybe this is just me, and my, because I'm a, you know, an old woman, kids, but like, isn't it kind of like a, like a young person thing?

• 24:51Speaker 00

  You mean like Facebook was?

• 24:52Speaker 01

  Well, yeah, but like, besides making like videos, what else could you do? Like, I'm not gonna start singing a song, well, maybe I should-

• 24:58Speaker 00

  Why don't you just put out the content that you'd put out on Instagram? See, what people don't understand is, platforms evolved. If this interview was happening in 2011-

• 25:06Speaker 01

  Right.

• 25:07Speaker 00

  You would say, "But Gary, isn't Instagram for photographers who are taking nice photos?" Wasn't kids yet.

• 25:12Speaker 01

  Yeah, but wasn't kids yet.

• 25:13Speaker 00

  Instagram did not start as kids. Instagram started as photographers.

• 25:24Speaker 02

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• 25:49Speaker 03

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• 26:03Speaker 01

  Right, and then it evolved into?

• 26:06Speaker 00

  Period. End your sentence there.

• 26:08Speaker 01

  Yeah.

• 26:09Speaker 00

  Then it evolved. What I'm good at is understanding the potential evolvement of a platform that already has scale.

• 26:18Speaker 01

  Right.

• 26:20Speaker 01

  I understand that.

• 26:21Speaker 00

  You got it?

• 26:21Speaker 01

  I do.

• 26:22Speaker 00

  So, all my, you know, there are people right now that are getting views under TikToks that they don't get anywhere close after four years of investment on Instagram, and they're doing things that have nothing to do with TikTok. It's not on trending, it's not lip sync, it's not disco girls. It is, it is, they're doing a burger video, painting, a cowboy video for sixty-year-olds, and it's working. Because there's so much attention on the platform, and there's not enough creators.

• 26:48Speaker 01

  Yeah.

• 26:49Speaker 00

  It's just supply and demand.

• 26:50Speaker 01

  Supply and demand. Okay, I'm gonna wrap it with this, because this podcast is all about habits and hustle, we know you got that. What are some of your daily habits that you do daily to keep you as on point as you are?

• 27:01Speaker 00

  I make pretend that my family dies.

• 27:04Speaker 01

  You make pretend that your family dies?

• 27:07Speaker 00

  There's something I do, maybe not every day, but comes through my head pretty often. If you asked me why I'm me, it's because every day, every other day, no shorter than minimum once every four days, I will role-play in my mind the tragic death of somebody in my inner family.

• 27:28Speaker 01

  Really?

• 27:29Speaker 00

  Really.

• 27:31Speaker 01

  Okay, and what do you do with that information?

• 27:33Speaker 00

  What I do with that information is, I use it as the framework to keep everything in perspective.

• 27:42Speaker 01

  Okay, that sounds good.

• 27:43Speaker 00

  It's really easy for me to be okay with the three bad news things that I got today about lost revenue at Vayner, when yesterday I made pretend that a tree landed on my dad's head and killed him.

• 27:54Speaker 01

  So you keep perspective?

• 27:56Speaker 00

  I'm being serious.

• 27:57Speaker 01

  No.

• 27:58Speaker 00

  I know it's ludicrous, back to, I say different shit. I really mean what I'm talking about. And because I'm good with feeling feelings with myself, it really works, because I get really sad and scared, and really don't want that to happen, and then I'm super thankful that that didn't happen, and everything else is, you know, one of my best friends lost his father last night.

• 28:19Speaker 01

  Oh my-

• 28:19Speaker 00

  Real life.

• 28:20Speaker 01

  I'm sorry.

• 28:20Speaker 00

  Right, and, uh, he's really, really sad. And all the shit we've been talking about for the last year around business and other things, just miraculously didn't matter at all for the last three months that he's been in the hospital every day and every second. Doesn't fucking matter. So if that's what we all do, when it happens, why not live like that when it doesn't happen?

• 28:39Speaker 01

  That's a hundred percent true.

• 28:40Speaker 00

  There's no question that I am much happier than the majority of the universe because of perspective, and it is completely predicated on the singular variable of health of the people I love.

• 28:52Speaker 00

  Everybody, if you enjoyed this podcast, please go back and look at the prior episodes, they're loaded. I appreciate your attention, and, uh, thanks for being part of this journey. See you later.