How to Execute a Live Shopping Stream

In this episode of the GaryVee Audio Experience, you'll see how my team and I execute a live shopping stream on Whatnot. This is a live Q&A session that doubles as "commerce-tainment" as I sell copies of Entrepreneur Magazines that feature me on the cover. During this Q&A session I answer questions on: Why Perfectionism is just Fear as a DisguiseHow to have Compassion for Your HatersWhy 97.6% of You do not start making content: Fear of Judgement

• 0:00Speaker 00

  This is the Gary Vee Audio Experience. Alright, everybody, we're here for a very special show. This is the launch day of Entrepreneur Magazine with me on the cover. Rips, what does it say right down here below, under the "You Can Do More"? What does it say?

• 0:15Speaker 01

  Build more, earn more, and be happier.

• 0:17Speaker 00

  That's not interesting. The next line.

• 0:19Speaker 01

  How he runs 13 businesses.

• 0:21Speaker 00

  Finally!

• 0:23Speaker 01

  Page 36.

• 0:23Speaker 00

  Finally, the world is catching up to me not being a mascot or a motivational speaker. We're starting to get into the depths of the VCR Restaurant Group. Over 10 restaurants in four years. Crushing, Flyfish, Capons, Eto. Finally, we're getting under the hood of VaynerWatt, my television production company. Eight shows in production. You'll be watching Hulu and Amazon and Netflix and see VaynerWatt. Finally, people are understanding that Vayner Sports is one of the largest independent sports agencies in the world. Finally, people are understanding the magnitude of what Vayner X is. Just for context, everyone, my real job, you know, like my day job?

• 1:06Speaker 00

  I'm the CEO of the largest independent, from scratch, advertising agency in the world doing 400 million a year in revenue. Not valuation, Rips, revenue.

• 1:17Speaker 01

  That's more than my salary.

• 1:19Speaker 00

  That is more than you make. Finally, finally, finally, Wine Techs and Wine Library, still, let's call it what it is, still running the family business, and V Friends. Right? People think NFTs are dead and gone. We're, you know, we just sold a gift goat, NFT, an hour ago for $13,000. This is a business that is doing over eight, you know, in eight figures, over 10 million, actually closer to 15 million in revenue. Trading card licensing, comics, pins. Finally!

• 1:54Speaker 00

  There's at least an article, and by the way, it wasn't even written that way. Even though, like, even that didn't actually go into the depths. It's more about juggling a lot of things, which I love. I think he took a very cool angle. He took, no, not that one. This one, Rips. This one. The juggler. This is it. This is it. The juggler. Come on, Rips.

• 2:12Speaker 01

  I mean...

• 2:13Speaker 00

  Come on.

• 2:13Speaker 01

  Juggling straight hundreds. Gary, do you actually know how to juggle?

• 2:16Speaker 00

  No.

• 2:17Speaker 01

  Just a well-done show.

• 2:18Speaker 00

  We just, we just figured, noticed how there's only two balls in here and I got one.

• 2:20Speaker 01

  You don't know how to spend your time, you don't want to spend your time juggling.

• 2:22Speaker 00

  No, why would I be juggling when I'm juggling? Do you understand what I'm saying? Alright, now this show, everybody, is super fun because we're selling signed copies of magazines. We teamed up with Entrepreneur, they wanted to get into live shopping a little bit. So we're selling signed copies. Now, here's the funny thing. Started at $79.99. Because my autos are not bullshit, and we don't want to dilute our auto, because we do that.

• 2:45Speaker 01

  And this is straight from...

• 2:46Speaker 00

  Then we went to $39.99, which I alluded to on yesterday's show. But correct me if I'm wrong, KP. Are we doing... We are, right?

• 2:55Speaker 02

  Yeah.

• 2:56Speaker 00

  Alright, everybody, are we ready to start selling?

• 2:58Speaker 02

  I think we're ready.

• 2:59Speaker 00

  You sure?

• 2:59Speaker 02

  Yep.

• 3:00Speaker 00

  Let's... I want to put up 100 just to start.

• 3:02Speaker 01

  Just 100?

• 3:03Speaker 00

  Just to get a little, just to get a little taste. I want people to see this. Now, everyone, we're going $29.99, signed copy. Couple things. First, these were not, this is not a collectible. They're gonna, some of the magazines are gonna be bent corners, this, that, the other thing. Like, they're, this is, like, you purchase... Yes, this is purchase, no refunds, meaning if you're buying this as a collectible that you want to grade, you gotta buy with caution. You may not want to buy. You may not want to buy because these weren't made to be collectibles. They just have magazines, we sign them. Obviously, we went through them to the best of our ability.

• 3:38Speaker 01

  Yep.

• 3:38Speaker 00

  But, $29.99, if you've never bought anything on live shopping, on whatnot, say "never" bought in the chat right now, friends that have never been on a live shopping show, you're about to see something that's gonna blow you away. We're about to put up 100 of these for $29.99. Watch how fast these motherfuckers sell.

• 3:54Speaker 01

  And there'll be more. These are the first and only, currently, signed Entrepreneur magazine.

• 3:58Speaker 00

  Everybody on Instagram, please take a screenshot right now. Take a screenshot right now. Take a screenshot right now, because I'm signing off.

• 4:05Speaker 01

  Bring it to New York Comic-Con, have your...

• 4:06Speaker 00

  And I need you to go to garyb.com/live, because now, we're gonna be only on, only on whatnot. Download the app, you need to learn it.

• 4:13Speaker 01

  No code for OGs, for $29.99. The Entrepreneur magazine is bought from Gary, his second appearance.

• 4:20Speaker 00

  Can somebody charge this for me? Do we have that?

• 4:25Speaker 00

  Alright, ladies, you feeling good? MKP, we feeling good?

• 4:28Speaker 01

  We're at the National, 100%. We will be at the National.

• 4:31Speaker 00

  Alright, here we go. You can buy in Brazil, internationally. It's gonna be a lot of money shipping, so... But good news, we priced it so low, it's still worth it. Alright, this was... By the way, this is for Huda, right?

• 4:44Speaker 01

  I think we want to give away some of the magazines.

• 4:46Speaker 00

  We will do that, we will do that. Then we'll get that done. Alright, here we go. Should we do the first 100? Everybody ready? Is everybody ready? If you're not ready, say "not ready", because it doesn't really matter, because you're gonna have to learn how to be ready, which is why I'm only doing 100. Let's do it right now, ready?

• 5:00Speaker 02

  Ready?

• 5:01Speaker 00

  Ready?

• 5:02Speaker 02

  Let's go.

• 5:02Speaker 00

  Alright, can I count it down, or you?

• 5:04Speaker 01

  It'll show up at the bottom of the screen, you'll see.

• 5:06Speaker 00

  Three, two...

• 5:07Speaker 01

  It'll show up at the bottom of the screen and you swipe it.

• 5:09Speaker 00

  One, see, it's right there, everybody. As you can see right down there, we've just put up 100, and we are sold out.

• 5:14Speaker 01

  Yep, that's how it is.

• 5:14Speaker 00

  There it is.

• 5:19Speaker 00

  1.7 seconds. 1.7 seconds. 1.7 seconds. Alright, now we're selling them for $49.99. That's right, I didn't tell anybody, including the team, but now the $29.99 is sold out, I'm raising the price to what it deserves to be. $49.99 is what I'm actually gonna do. I'm kidding, I'm kidding, I'm kidding, I'm kidding, I'm kidding. I'm kidding, I'm kidding, I'm kidding, I'm kidding, I'm kidding. I'm kidding, I'm kidding, I'm kidding.

• 5:52Speaker 01

  There's not actually two left. I think it's just a glitch, so we'll get more of those potentially up for everyone in the room.

• 5:57Speaker 00

  Oh my god, everyone's face was so good. Look at this one, look at that face. Look at that face, I feel focused in that. Like, what am I saying here?

• 6:07Speaker 00

  Ah, this is true. People ask me a lot about like, what drives me. A lot of people now think I'm successful, and so they're like, "Why are you still doing it? Like, why are you not on a yacht? Or like golfing? Or like, why are you standing behind your booth for four days at the National, instead of like, being on stage and doing the bougie shit? It's because I'm a fucking dirt from the worm. I will never go to the penthouse. I like the basement. And it comes down to this, I'm curious. I'm curious of where I stack up. As an operating executional entrepreneur for the game of entrepreneurship. It's the game. You know this better. You're starting to become the person that most knows it. I wonder who's buying a bunch to do the flip life? That's always like what the thing I'm always thinking about.

• 6:47Speaker 01

  Upgrade them.

• 6:48Speaker 00

  I know, I get it, I get it. Alright, this is good. Everyone's getting a chance to get it. Very nice. Grab your copy. Who's getting one? Who just got one? Who got one? And we're sold out.

• 6:58Speaker 01

  All 200 gone.

• 7:01Speaker 00

  Who here came? And it's the first time you're watching live shopping and thinks this is crazy? Like, you're just stunned how fast things sell. Who thinks it's cool? Say it's crazy if you think it's cool. It is crazy. Alright, now Rips, I need you paying attention. Everybody, ask your entrepreneurial question of me. And make sure you use the question mark. Uh, so we can do that. We can sell some mega boxes, right? Team, you told me I could sell like 15 or so. I saw the number, right? Let's put up 15 mega boxes. What are they, $59.99? I know a lot of people want this. Who wants to buy their first B-Friends cards ever? Here's an entire mega box. You get this entire box for $59.99. I know some of you want it. OGs do not buy it. OGs do not buy it.

• 7:44Speaker 00

  If you're new and you want to buy a box because you want to rip, because you're already into Pokemon or One Piece or Marvel or Disney cards, and you want to get, say "new" and "buy" in the chat. So I can get new people to get it.

• 7:55Speaker 01

  Jerry, do you use people's negativity as motivation?

• 7:59Speaker 00

  No. I take people's negativity as gratitude that I'm not negative to people. And then I deploy compassion and sympathy and empathy with the hopes that me going above their hate will show them that there's a stronger, better way and might eventually inspire them. Watch this. This is gonna blow you away. How many people here have actually left "hate" to me in a DM or comment? And my graciousness and my consistency won you over over time. It was just that you were in a hurt place. And now you're back. Say "that's me" in caps. I need people to say this because this will... I need the vulnerability. I know everyone's saying, "No way", but watch this. That's... There you go.

• 8:44Speaker 00

  CG56805. Many of the people that I'm... Tech, I get it. Many of the people... Look at this, Rips. I think this confuses people.

• 8:55Speaker 00

  Right? Like, like, for me, the biggest issue that public figures make is when they get hate, they're like, "Fuck the haters, fuck you bitch, block, mute, delete." I'm completely on the other side of the pillow. For me, it, it, it requires compassion, it requires sympathy, it requires that I am grateful that I'm in a stronger place and I can step up for the person that's upset and that I triggered something because envy and jealousy and insecurity is running through their body right now. So that is my answer, my friend.

• 9:31Speaker 01

  Someone asked, "What would you do to start a pillow business today? And what pillow do you use?"

• 9:38Speaker 00

  Um, I have no idea what pillow I use. Mona literally said to me last night that I would sleep on a rock. Like, instead of a pillow, because I'm just like so all over the place, meaning I don't ever complain or think. So, that's where I am with pillow. If I start a pillow company, I would produce 30 pieces of content a day. And post it on, organically on social.

• 9:58Speaker 01

  If you had to grow a local service business from zero today with almost no marketing budget, what would you spend your first 90 days doing?

• 10:04Speaker 00

  Organic social media content, spending $5 in ads on Meta to do ads amplifying what did well organically in a three-mile radius of my store. Hey everybody, uh, I hope you're enjoying the podcast right now. Make sure you follow the podcast, that's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.

• 10:23Speaker 01

  Sean R. Smith asked, "I see what heavy..."

• 10:24Speaker 00

  Hold on, we're about to sell some mega boxes. People want boxes, real quick, I know I want to answer questions. Can we, can we run the mega boxes, Kev? 15, please?

• 10:34Speaker 00

  Who's buying a mega box? Of course, Saps Entertainment. Ready?

• 10:41Speaker 00

  3, 2, 1, list it! Everybody, 15 mega boxes available right now for, oh, $59 even, I like it, you took 9...

• 10:51Speaker 01

  Gone.

• 10:51Speaker 00

  Jesus Christ, that was...

• 10:55Speaker 00

  You know, I get it, but it was super fast. That was like even, like, not even .1 seconds, but like...

• 11:01Speaker 00

  Okay, back to magazines. Who wants a signed magazine for $29.99? Please put 29, X1 if you're getting 1, X2 if you're getting 2, X3 if you're getting 3. Who's getting a magazine? Let me know. Okay, so it's 1, 2, 3. He's getting 3. He's getting 5. Nice Foo Fighters, thank you. 5, 8, 9, 10, 12, 15. Let's do 55 magazines. 55 magazines.

• 11:30Speaker 00

  Ooh, A. Garcia, I appreciate that. A. Garcia is trying to load up for the flip. Alright. Alright, Rips, back to your questions. Or...

• 11:40Speaker 01

  Shaun R. Smith asks, "Have you ever thought you were going out of business? How did you get through it mentally?"

• 11:45Speaker 00

  Never. I've never thought of going out of business because I've never overextended myself to put me in a place of business. And my great gift in life is I've always known how to make money. So my issue is not selling and making money in. It would be spending too much money against how much money I brought in. I've always been financially disciplined because I was an immigrant. That helped me because naturally I think I could be a little loose.

• 12:08Speaker 00

  But I've never taken the kind of risks that could put me out of business. And I've always had the capacity to get dollars in. So I've never gone through that. What's going on with the magazines?

• 12:17Speaker 01

  55.

• 12:18Speaker 00

  55 magazines, ready, go? Excuse me? Here we go, everybody. 55 magazines are pinned to the bottom. Everybody, get your second for your entrepreneurial friend, or get your first, or if you're in flip life, grab them. Everybody, they're at the bottom. Half of them are gone in 4 seconds. Keep it going. Grab them, grab them, grab them. Thank you so much. And we're down to less than 10.

• 12:41Speaker 01

  Gary, what is the biggest risk you've taken that's become a success? What comes to mind? I'm sure there's many.

• 12:45Speaker 00

  When I invested in Facebook and used all of my savings. Literally worked 12... Literally worked...

• 12:52Speaker 00

  Literally worked 9 years of my life getting paid dick shit by my dad. Lived even less than dick shit to have savings. And then bet the farm on Twitter and Facebook. All of it, liquidated. At 32 years old. So basically, I had no savings... Just on the record, everyone, I had no savings at 32 years old. After building a massive business for my father, I had no savings at 32 years old. Think about that.

• 13:17Speaker 01

  How did the investment go?

• 13:19Speaker 00

  It went well, Rips.

• 13:22Speaker 00

  Very well.

• 13:25Speaker 01

  How do you advise people start to learn to use?

• 13:27Speaker 00

  Wait, did we sell out of the magazines? What do you mean? I don't see it.

• 13:33Speaker 01

  Maybe it didn't show up.

• 13:34Speaker 00

  It got stuck?

• 13:38Speaker 00

  Wait a minute, I just want to make sure everyone's here for the magazine to buy? Who here is looking to buy one of these magazines for $29.99? Put $29 X1, $29 X4 if you're getting four cap. You know, yes, my dad loves me a lot, Tiger Beckwood. I built a huge business for him and I was his therapist full-time while I was doing it. There is no bigger fan of me than my father. Ooh, $25, Geek Ahead is looking ahead to collectible magazines. I think this is gonna work out for... This is gonna work out for people. This is gonna work out for... Ooh, El Senor saying they're buying 50. Fuck it, let's run it. Kev, let's see if the 50 purchaser and the 25 purchaser are keeping it real. And let's put up 100. I missed D-Rock too, watch Williams.

• 14:23Speaker 00

  I'm actually, I was hanging with D-Rock a couple of weekends ago.

• 14:30Speaker 00

  You guys good? Yep? So we're gonna put up 100?

• 14:35Speaker 00

  Jackie, that's good. You need more than four? Ooh, Rye Mania also saying they're going 25.

• 14:40Speaker 01

  Is calculated overextending okay in some cases?

• 14:43Speaker 00

  Of course. Overextending is okay if you're willing to lose. I overextend a lot. Friends, oh man.

• 14:53Speaker 00

  Magazines at the bottom, real quick. Friends, let me make this very clear to all of you. I do a lot of high-risk things as an entrepreneur. I just always make pretend that it's gonna lose when I make the decision. Like, when you make a decision that it's not going to work out before you do it, in your soul, that doesn't mean you're not optimistic. That doesn't mean you don't have hope. But when you actually can calibrate losing, like, this is gonna work, not work out. Financially, emotionally, reputationally, I'm gonna break my heart, I'm gonna lose a lot of money in my bank account. When you go to the side, when you go like dark for a second.

• 15:35Speaker 00

  When you like go Darth Vader for a second. Like I go Darth, like I'm very optimistic, like an otter, but I go Darth Vader for a second. And make pretend it's gonna lose, then once I do that and I feel it, then I'm ready to do it, because I ain't scared of shit. The reason most of you fail is because you're scared of the failure. The reason I'm always winning is because I've already accepted the failure.

• 16:00Speaker 00

  Yeah, that's it. That was good. I've already accepted it being a failure. It's really like that, y'all.

• 16:09Speaker 01

  How many views or comments is doing well organically, giving you like enough insight to know to put money towards it?

• 16:15Speaker 00

  I think it depends on the context of what you're trying to accomplish. Brand building, you know, tens of thousands, sales, it could be a hundred. It might just work in selling.

• 16:23Speaker 01

  And it's relative to your account.

• 16:24Speaker 00

  It's relative to your account, it's relative to your business. Like if you're selling concrete and you're repaving people's pavement in a local area, you might get 237 views and that might actually do well as an ad in a five mile radius and you might get three driveways for $15 in ads.

• 16:41Speaker 01

  Momo Yanks asks, how much should we, if with a new business idea, how much should we feed into AI versus not?

• 16:47Speaker 00

  Six people have asked me about, do I have ADHD? I have no idea. Guys, I fucking was born in the 80s. We didn't diagnose this bullshit.

• 16:56Speaker 00

  Motherfuckers, I grew up in the 80s in Jersey in a lower middle-class neighborhood. You think they fucking diagnosed this shit? The pharmaceutical companies didn't get in the bed yet to sell us shit. I'm an 80s kid. Who the fuck do you think you're talking to? I ain't Gen Z dick.

• 17:12Speaker 00

  Who the fuck knows what I have? I don't even think about that shit. Labeling is destroying you. I'm meeting all these people like, oh, I'm 55, I'm adult ADHD. I'm like, who gives a fuck?

• 17:25Speaker 00

  People are looking for labels, often to create the excuse of why the thing hasn't happened.

• 17:31Speaker 00

  Yeah, you guys want to go deep with me? Do we want to go there? People are looking for labels. The same way people use the word perfection. Who here has someone in their family that says they're a perfectionist? Say me, say me perfect. We have a perfect character, perfect Persian cat.

• 17:54Speaker 00

  Let me expose the person in your family that says they're a perfectionist. They're not a perfectionist, they're a bitch. They're scared of the judgment of their failure, so they never do anything. And the disguise behind something fancy called perfection.

• 18:13Speaker 00

  There's no perfectionists. They're just scared to lose. So they try to act bougie and act like they're something special. That's real fucking talk, y'all. Scorsese says, "I disagree." Okay, we're allowed to disagree. And I disagree with your disagreement. Now what? Like we're not a stalemate.

• 18:33Speaker 01

  You're a juggler.

• 18:35Speaker 00

  Mm-hmm.

• 18:35Speaker 01

  You have 13 businesses. How do you decide what takes priority in the day-to-day of your businesses?

• 18:42Speaker 00

  It ebbs and flows. I over-communicate with my team. I have three admins, two chief of staffs. I now have an open claw that also is part of the team. Like, I'm just ebbing and flowing, kind of, you know,

• 18:55Speaker 00

  intuitively. But who here has more than three children? Three or more? All the magazines are, "This is it." I mean, we're going to sell more in a second. Who's got more than three? All the people that are saying... Corso, you don't have more than three children. The hell's Corso answering me? Corso, get in here so I can yell at you.

• 19:13Speaker 01

  He's just a troll.

• 19:15Speaker 00

  Yeah, Corso, I don't like trolling. Get in here.

• 19:17Speaker 01

  Do you know how many kids he might have?

• 19:18Speaker 00

  He might have went crazy in Alaska.

• 19:23Speaker 00

  Everybody, everybody. I have no more Megas, y'all. You gotta see us at the National. Everybody, who's coming to the National and ready to buy tons of wax? We're going heavy with wax. We have all sorts of boxes. 25, 26, Blasters, Megas, Hobbies, Sapphire, Super stickers, hangers. We're gonna go crazy. Alright, let's sell some more magazines. Who wants a magazine? Who wants a magazine at $29.99? Let me know how many you're getting. Say 29. Oh, he meant, Corso meant he's one of three. Got it, Corso, respect. Who wants a magazine? Why are the magazines popping up at the bottom?

• 20:02Speaker 01

  There's still some left there.

• 20:04Speaker 00

  Oh, there is?

• 20:05Speaker 01

  Yeah, still a few left.

• 20:06Speaker 00

  Why? We took it off for a second? Never unpin. It was always there? I just missed it? No worries. Alright, everybody, look below. Seven more below if you want one. Grab your magazine now. Okay, let's go to more questions. I'm in like, in the mood. Can we sell some hobby boxes? How many hobby boxes can I sell? KP, Jess, someone? Who wants a hobby box? And how much do we have them for? Can I do 305 like I did yesterday? We did 315 yesterday? Fuck it, I said 305 out loud. We gotta fucking honor it. We have eight? Alright, you do seven at 305. Seven, seven.

• 20:44Speaker 01

  Gary, where can someone learn about your life and history, somebody else?

• 20:48Speaker 00

  I would go to Claude and start, or ChatGPT and just ask. Or you can go to GaryVintett.com, or you can Google me. You can go to, you can Bing me.

• 20:59Speaker 00

  You like that one?

• 21:00Speaker 01

  June, June 2017, nine years ago, you were on the Entrepreneur magazine cover for the first time. What feels different to you this time around in 2026?

• 21:11Speaker 01

  What's the different feeling of you being on the cover the first time versus the second time? You're now a two-time cover athlete. Longevity.

• 21:17Speaker 00

  I would say, not much. I feel like at the point when I was on Entrepreneur the last time, I was already deep in my career. Like, it wasn't like... I would say the press I got in my early twenties was really fancy and fun. Whizkid, Wineboy, all that stuff. I think the press that I get now, you know, I feel inherently underrated right now. So I'm really happy. Maha and the team at Digital Savvy deserve... Like, they know that I'm really trying to, like, at some point, get the right story out. Because I think I'm fascinated by how many people underestimate what I'm actually doing as a businessman. And I don't need it for me, which is why I haven't been focused on it for 10 years. I need it for my audience.

• 22:02Speaker 00

  Because I think, once they understand that I'm not a mascot, or a motivational speaker, or a content creator, it gives them more fuel to follow the tried and true principles of hard work, kindness, patience, empathy, creativity, curiosity, tenacity. And so I think it gives more credence. And I think they know about the monies and the followers, but I don't think they understand about the magnitude of the work. And I think that, for a certain group, that will inspire them.

• 22:34Speaker 01

  Someone asked, "Do you think that people burn out because they work too much, or they don't work enough on what gets them going?"

• 22:39Speaker 00

  Number two, I think they're doing the wrong... Nobody has ever burned out in the history of careers when they loved what they did. Has not happened. There's been zero burnout of people who...

• 22:54Speaker 00

  Oh, man, Scouse in the house, if you think that that's where I was going with what I was saying, that's absolutely not what I'm saying. Is that somebody saying in the chat? Or, Scouse, do you think that's what I'm saying about people with ADHD? Because I think you're incredibly... Bro, you completely... I'm sorry. Clearly, I did not communicate. Anybody who's... First of all, there is no blanket statement of what people are. You don't need my validation, Scouse in the house, for what I think or don't think. You should give a fuck about... No, no, I said, "Many people..." Weaponize labels to hide behind their insecurities or things they don't want to do. You're more than capable of understanding who you are.

• 23:38Speaker 00

  I'm not talking in generalizations and trends in market. I don't know you. I have no idea who you are. We don't know each other, right? And please, please, please, I have no interest. Let this be very clear. I'm gonna put this on wax so it can be clipped forever. My subjective opinion means nothing. For the rest of all time, especially if I've never met you.

• 24:05Speaker 00

  But let there be no confusion. I'm incredibly upset with people weaponizing labels for excuses and laziness, which then make it harder, my friend, for us to help people like you that actually have it. It's very hard to help so many people in the world that have actual mental health when millions of people are weaponizing mental health to disguise their laziness or their entitlement. That's what I'm fucking angry about. And while I've got all 800 of you here, never look for another man's or woman's validation through their words to justify what you feel in your soul.

• 24:48Speaker 00

  Alright, that was an important moment. I'm glad I caught that in the chat. Love it. Alright.

• 24:52Speaker 01

  How many more times will you be on Entrepreneur Magazine?

• 24:55Speaker 00

  Three.

• 24:56Speaker 01

  You're going for five?

• 24:57Speaker 00

  Yeah, I need five. I'm gonna be like, I need five. Of course, Scoos, and I'm so sorry if I gave you any anxiety or anxiousness or upsetness. I would never want to do that. I don't, first of all, I don't value my subjective, like, I value no one's opinion on anything when they don't fully know everything. So everyone's opinions and hot takes on everyone is a mess. I also talk in generalizations. For example, I know more lazy boomers than I know lazy Gen Z'ers. You know what I mean? Like, so like, you know, anyway, it's all that kind of stuff. Listen, even though like, I'm pretty numb to my accomplishments and roses, The contradiction part of me that's just like, "This is so cool, can you imagine?"

• 25:42Speaker 00

  Like, 8-year-old me on a lemonade stand, if like, if like, the god of the future, if she came down and said, "Pssst, little boy, you're gonna be on the cover of the premiere, kind of like Entrepreneur Magazine, like, you know, like, yeah, of course, I'm always humble." But I'll be honest with you, this is remarkable, and feels amazing to me. Let there be no confusion, and this is real talk, this is not hyperbole. The hundreds of you that I saw at Fanatics Fest this weekend, that came up close to me and whispered, like, "You got me out of a dark place," or, "Your piece of content got me to quit a job, and my life is much better," or, "I make much more money because of you, and I can provide for my family, and I'm helping my dad, who has heavy medical bills." It is because of you, and then I always say, "It's because of you," because it's true. I'm spitting my stuff, most of you don't take my advice, a small percentage of you execute on it.

• 26:26Speaker 00

  Like, there is no question to me, that the people that come up to me and say that my words have had a positive impact on the course of their life, every individual stranger's, one interaction with me saying that to me, is dramatically more impactful, and feels better to me than being on the cover of Entrepreneur Magazine. Entrepreneur Magazine, for me, is selfish. When, when, when one is telling me that, that means I accomplished a selfless act. And there's, I promise you, the biggest reason so many of you are not accomplishing what you want, is you spend way too much time on what you selfishly want, and almost no time to how you can be of service of selflessness.

• 27:09Speaker 00

  In fact, many of you, when you open this box right here, right here, I hope you get a selfless sloth, because it's one of the most important characters in Be Friends, the selfless sloth.

• 27:23Speaker 01

  Gary, do you still invest the same way you invest in Twitter, Uber, etc.?

• 27:27Speaker 00

  Not as much right now, I'm predominantly investing in collectibles. You know, I texted, I texted Rips about a week ago, and I've dropped like 100K on a very new thesis of mine on physical collectibles. I also bought, oh, you wanna know, Jess, I'll tell you, I'll tell you later.

• 27:44Speaker 00

  I'm very bullish on buying B-Friends NFTs. I want to just keep buying my B-Friends NFTs. It's almost like a stock buyback. I believe in myself the most. I'm very bullish on comics. I'm very bullish on collectibles. I believe collectibles are inches away. We're now in the red zone. We're not at the 50-yard line. Collectibles is joining music, fashion, sports, travel, food as the next lifestyle genre. Everybody's gonna be talking about it. Labubus, handbags, vintage clothes.

• 28:12Speaker 01

  Gary, DBL says, "How do you still sleep at night with everything you have going on?"

• 28:17Speaker 00

  Because nothing matters to me. None of it matters.

• 28:20Speaker 01

  What do you mean by that?

• 28:21Speaker 00

  I feel no pressure from all these things that mean nothing.

• 28:23Speaker 01

  So what does matter to you?

• 28:25Speaker 00

  The health of my family.

• 28:31Speaker 01

  Brendan asks, "How do we find out what truly lights us up so we don't burn out?"

• 28:35Speaker 00

  You gotta taste things. You gotta try shit.

• 28:38Speaker 01

  What's the weirdest thing you've ever actually tasted?

• 28:40Speaker 00

  Poop.

• 28:43Speaker 02

  Are you serious?

• 28:44Speaker 00

  Yes, I tasted poop. It happened. Yes, my own. It was by accident.

• 28:50Speaker 00

  I'm sorry. What do you want from me?

• 28:53Speaker 02

  We mentioned business, Gary.

• 28:55Speaker 00

  Oh, in business, like metaphorically. Okay. The weirdest thing that I... What have I tried? I don't know. I've tried a lot of things, like things that I don't care about, like golf. Or like, you know, like, business-wise, I'm the wrong person to talk about with this because I was... Guys, I literally got Ds and Fs in school. Like, do you know how hard it is to get Ds and Fs in school? You have to try to get Ds and Fs. Or have a reading comprehension issue or something of that nature. I probably had both.

• 29:31Speaker 00

  People really stuck on the poop.

• 29:32Speaker 01

  He said, "How do you manage to accidentally do that?"

• 29:35Speaker 00

  That will be saved for my documentary. I'll try. I'll tell that one day in a different way.

• 29:39Speaker 01

  Someone did ask, "Who would play you in your own biopic?"

• 29:42Speaker 00

  Probably like some really attractive, up and coming actor at the time when I'm ready. Yeah, exactly.

• 29:48Speaker 01

  But it feels like it would also just be you.

• 29:50Speaker 00

  No, I'll do more like the Stan Lee and Marvel movies. Like when my biopic is made, I'll be like 86 and I'll make pretend like I'm the barber. Like I'll be in the scene.

• 30:00Speaker 01

  Cameo.

• 30:00Speaker 00

  Yeah, I'll make a cameo.

• 30:01Speaker 02

  Cameo.

• 30:02Speaker 00

  Yeah.

• 30:03Speaker 01

  So he's not the actor who's...

• 30:04Speaker 00

  Maybe like, yeah, like a young Eddie Murphy. Somebody said, that was funny.

• 30:08Speaker 01

  Gary, what's your advice to someone who has a full... I don't know, this is an interesting question. Here's where you're gonna take this.

• 30:13Speaker 00

  Joe Pesci is good.

• 30:14Speaker 01

  An entrepreneur who has a full-time job.

• 30:16Speaker 00

  What was the question?

• 30:17Speaker 01

  What advice do you have to someone who's an entrepreneur and has a full-time job?

• 30:20Speaker 00

  That they're not an entrepreneur.

• 30:24Speaker 01

  Because you have to go on...

• 30:24Speaker 00

  You have a side hustle. You have entrepreneurial tendencies. When you have a full-time job, you're not a fucking entrepreneur. And that's not bad, by the way. On the record, just so I give clarity, I do not put entrepreneur on a pedestal above employee. I'm out here talking about self-awareness and joy and lack of anxiety. I don't put one thing above the other. But, but don't get it mixed up because you'll get fucked up. You're not an entrepreneur by definition if you have a job. You have a side hustle.

• 30:57Speaker 03

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• 31:10Speaker 04

  Restrictions apply.

• 31:12Speaker 05

  Honey, that flu keeping you up? Yeah, I don't got this. You need Nyquil Intense Flu.

• 31:17Speaker 06

  Undo your flu symptoms with Nyquil Intense Flu. The nighttime sniffling, aching, aching fever, best leave with a flu medicine. You do got this. Use as directed. Keep out of reach of children.

• 31:30Speaker 01

  Has anybody in this room, has anyone in the room still never, if you've never purchased anything in your life on whatnot, say "never" in the chat. If you've never purchased anything...

• 31:39Speaker 00

  And the reason I'm pressing that person is maybe it's time to be an entrepreneur. Maybe the reason their entrepreneurial side hustle isn't working is because they've never tried to be an entrepreneur because they're too scared.

• 31:51Speaker 01

  What are some side hustles that you've thought of doing but haven't?

• 31:54Speaker 00

  I have 13 businesses. I have 13 fucking businesses!

• 31:58Speaker 01

  You have 13 businesses?

• 31:59Speaker 00

  Like, what do you want from me?

• 32:00Speaker 01

  How many businesses would you say you've started?

• 32:03Speaker 00

  Um, I don't know, 25? You know, some things don't take off the way you want.

• 32:08Speaker 01

  Yeah, what was one of those?

• 32:09Speaker 00

  Vayner Toys, flipping toys on eBay just because I wanted to. That's when you... By the way, that's what kept me from talking about cards for a full year. I felt like I forced that because I just love garage selling so much and that was my... I had love goggles on.

• 32:27Speaker 01

  Gary, I'm starting a social media agency. What's the...

• 32:29Speaker 00

  I sold, Alex, I sold Empathy Wines to Constellation in an eight-figure deal.

• 32:34Speaker 01

  And then Trouty got corporate?

• 32:35Speaker 00

  Yep.

• 32:37Speaker 00

  Uh, next month, Valio, yes, we're thinking mid to late August. Valio23 on coins. Yes, yes, Steve Campbell, you know it.

• 32:46Speaker 01

  There's still six? There's only six magazines?

• 32:48Speaker 00

  Inserts, Gent Designs, and fictional vintage Superman 1940, Mickey Mouse 1935, Batman 66, Spider-Man, Thor, Hulk, Iron Man, Daredevil 66, Marvel, Shrek, little... Did I win that Charlie Brown?

• 33:05Speaker 01

  Another big raid? Yes.

• 33:07Speaker 02

  Big raid!

• 33:07Speaker 01

  Big raid.

• 33:08Speaker 00

  Big raid! Big raid! Who just came? Which one?

• 33:10Speaker 01

  261 from Smiley.

• 33:11Speaker 00

  Alright, Smiley Crew. Everybody that just came from Smiley. How many of you came from Smiley and consider yourself an entrepreneur? I'm on the cover of Entrepreneur. Put "SMILE" space capital E. "SMILE" space capital E if you're part of that.

• 33:29Speaker 00

  Alright, so Alex, everybody else. We've got 3 copies left at the bottom. You know how to buy. You just came from the raid. There's only 3 copies left. Will you be at the Nationals? Yes, I'll be at the Nationals on Wednesday. Alright, I think it's time for the hobby box. Everybody, I'm building the next Pokemon. You can clip it.

• 33:47Speaker 01

  They're all sold out on this round.

• 33:48Speaker 00

  Alright, we're gonna get more Entrepreneur magazines for you in a second. Thank you so much, Hiro. Who's new to me, from a raid, or randomly somewhere else? Like you just landed on whatnot, and you're enjoying the energy? Who's new to me, literally this is day 1. You've discovered me today! And say "new" and "enjoying", if you're enjoying it. I want people to see this. Who's new to me, period? These are literally new to me, period.

• 34:16Speaker 00

  People are always like, they don't get how early everything is. These are humans that are new to me. Do you understand? That I've been the most prolific content creator of 20 years on the internet? That I have 55 million followers? Look how many people! Look at this!

• 34:29Speaker 01

  Yeah, every single day.

• 34:31Speaker 00

  People don't get it! It's early for all of us!

• 34:35Speaker 01

  Gary, you're talking about giving flowers. You're getting some flowers here in this article. Who's an entrepreneur who doesn't get enough flowers in your eyes? From what they've done?

• 34:46Speaker 00

  Ed Williams.

• 34:48Speaker 01

  Never heard of him.

• 34:50Speaker 00

  Well, because you're not very smart.

• 34:52Speaker 01

  Well, wanna educate? You mean the 600?

• 34:55Speaker 00

  Nope.

• 34:56Speaker 01

  So you wanna say who gets the flowers, but you don't tell us why? Alright, I'll do my own research. Someone ask about the 3 characters that you think are kind of the most slept on right now?

• 35:06Speaker 00

  Tenebrous Termite,

• 35:10Speaker 00

  Creative Crab, and Happy Hermit Crab.

• 35:16Speaker 00

  Those are my 3 right now. Though, the Gentle Giant's about to go through a massive glow up. And so if you're a Gentle Giant collector, or you're thinking about picking up a Series 2 NFT, I don't know if Gentle Giant's cheap, or if you wanna buy some Gentle Giant cards on eBay, I'm just giving you alpha because it's fun. I like Intuitive Iguana Drew. Intuitive Iguana's gonna have their day. Gentle Giant is getting a massive, massive, massive glow up. Shep!

• 35:41Speaker 01

  Electric says, "Gary, we've built a 35,000-person audience through our electrical business. To expand into a sparkling drink, what would you do first? Content or free samples?"

• 35:50Speaker 00

  Both. That's like, "Hey, I want to get into physical health. Should I work out first? And/or should I eat healthy first? Both."

• 36:00Speaker 01

  Who can you look up to study or learn from to become an entrepreneur?

• 36:04Speaker 00

  I guess, subconsciously, my parents. But I never, I mean, I walked in my dad's liquor store at 14-years-old and was like, "Move out the way, motherfucker." Day one.

• 36:18Speaker 00

  What? It's just very real, I'm telling you the truth. It was obviously obnoxious and inappropriate. But I'm just telling, I really want everyone to understand, like, where I was at at 14. I literally was insanely weird. I mean, you get to see my little guy right now, and he's nothing. He had a very different life, not that he's nothing, he's like, he's just not, he's just living a different life than me. And like, I came in crazy.

• 36:41Speaker 01

  When you walked into the store at 14, did you think that you would end up here with 13 businesses, doing a ton of different things?

• 36:46Speaker 00

  No.

• 36:47Speaker 01

  Or did you think it was gonna be a wine business?

• 36:49Speaker 00

  No, I thought I was gonna own a baseball card store. At 14, I thought I was gonna own a baseball card. At 17-years-old, I thought I was gonna build the Toys R' Us of wine stores. That I would have 400 wine libraries around the country. At 20, I thought I was gonna build the biggest e-commerce wine business.

• 37:05Speaker 01

  And at 56, you?

• 37:07Speaker 00

  I don't know, I'm only 50. Hey, everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention, and, uh, thanks for being part of this journey. See you later.