Behind the Scenes of Writing an Article with GaryVee

In this episode of The GaryVee Audio Experience, the team takes you behind the scenes of writing an article that gets published on Substack, X, etc. I talk about why every single item sold in e-commerce will eventually be sold on live shopping — from steak to Rolexes to $13 million apartments. I share why nostalgia is underpriced and how live shopping opportunity is one of the biggest business plays for the next decade. I also discuss how documenting the journey of getting better at something is the easiest content pillar for anyone, especially the 59-year-old set. You'll learn about: • The Future of Live Shopping • Why Nostalgia Is Underpriced

• 0:00Speaker 00

  Every single item that is sold in e-commerce will be sold in live shopping.

• 0:06Speaker 01

  This is the Gary Vee Audio Experience.

• 0:11Speaker 01

  I know you talked about koi.

• 0:12Speaker 00

  Koi.

• 0:13Speaker 01

  You kind of have that one there.

• 0:14Speaker 00

  Yes.

• 0:16Speaker 01

  So we'll just rattle off a few. We have some questions, but you can react, you can go deep. Raw wagyu and premium steaks, butchers and meat folks, are they able to sell?

• 0:28Speaker 00

  I see it.

• 0:29Speaker 01

  You see it?

• 0:30Speaker 00

  I've seen it.

• 0:33Speaker 00

  What do I think about it?

• 0:34Speaker 01

  Do you feel like food is one of the next monster categories?

• 0:39Speaker 00

  Every category is in play and matters. And this is all just an inevitable outcome. Every single item that is sold in e-commerce will be sold in live shopping. So my reactions, in fact, I think the article can be, that's the point. And I think the article can be fun by you just doing journalistic research and being like, "Koi, this is how much was sold by this person in one show." You can DM some of these people. Steaks, it's almost just like an informational article about 10 things that you both find interesting. You can reach out to them and DM them and CC me on it.

• 1:24Speaker 00

  Gary's working on this article. We just want to put some math around this. How much have you sold? You know what I mean? But my statement to the camera and to you two, you three, is every single item that is sold on e-commerce, which, again, remember, is not just steak and koi fish, but is also plane tickets, right? Renting an apartment. Like, everything will be sold on live shopping too, as well, over the next decade. And there is enormous opportunity if you sell things for you to be the first mover in that new category, period, end of story.

• 2:11Speaker 00

  Services will be sold live, sold live. Right now, I don't think TikTok shop, whatnot are like really there, but like a plumber will be live fixing a kitchen and have a swipe at the bottom and be like, "Book this plumber." Like, it's that big.

• 2:29Speaker 01

  We're gonna, okay, so this will be mostly research on our end. Quickly, um, do you feel like one of the next phases would be a major luxury house as well?

• 2:39Speaker 00

  I'm sorry?

• 2:40Speaker 01

  A major luxury house going on live shopping as well? So you're saying it's not just the hundred dollar items, it could be like a two hundred thousand dollar?

• 2:48Speaker 00

  Yes, Rolex will sell Rolexes on live shopping. Lamborghini will sell Lamborghinis on live shopping. Like this, like, uh, Ryan Serhant is gonna sell a thirteen million dollar apartment on live shopping. Live shopping will eat up the universe.

• 3:09Speaker 01

  Fragrance is one of the fastest growing, um, spaces for this?

• 3:14Speaker 00

  That's nice.

• 3:16Speaker 01

  Curious, like, what do you think that says about live shopping? Because obviously, usually historically, you have to be in the store to smell.

• 3:23Speaker 00

  I think, I think you just transported me back to nineteen ninety-seven when someone said to me, "But nobody would ever buy groceries on the internet because you have to squeeze the tomato." That was literally verbatim. I was told at scale that people would not buy food on the internet because you have to squeeze the fucking tomato. You didn't, you know much fragrance is sold on ecommerce sites? The fuck's the difference between an ecommerce site and live shopping? Zero, from a negative standpoint, but on the flip side, doing fragrance and talking about it for three minutes and smelling it and having you smell, be like, "Oh, wait, I like that." Don't you think that's gonna sell it better than a photo? This is a profound opportunity for entrepreneurs, brands, individuals.

• 4:10Speaker 00

  And people are dragging their feet and some aren't and changing their lives. Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast, that's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.

• 4:25Speaker 02

  Okay, we're gonna switch gears now to another article, which is the cadulting strategy. And this, I did some research on it and it's getting a lot of attention, especially now with nostalgia. And it's actually, I don't know if you've heard of it, but a term coined back to the 1950s. So it was like describing adults who advanced of superhero cartoon shows. And then those early adults like caused television studios and etc. And it's now like billions of dollars in toys and games. There's like a whole industry, right? So just, my question is like, how can someone use this industry of cadulting as like a business leader, like a business owner in their own business?

• 5:11Speaker 02

  Or how can they catch on to that?

• 5:12Speaker 00

  You know, I keep talking about this barbell and I think I want to mention that so you can link it to anything where I've talked about it. With the explosion of AI, the explosion of analog. I think the explosion of stress is gonna accelerate what's been going on. Again, I'm 50 years old.

• 5:36Speaker 00

  Right? Like, you guys know me, like I am lighter, I am more joyous, I am more play, I am more silly. I think I'm a preview and part of a group. Like, there are people who are more active and like do more stuff and go out more. That's called being social. I'm talking about cadulting. I'm talking about more play. And I'm talking about more grown-up play. I believe that sports has predominantly...

• 6:08Speaker 00

  Held that place for people. I believe concerts have, you know, you go to a concert, I think we can all agree, even seeing how you all reacted, like, as you grew up, you're like, "Wait a minute." Like, I'm talking about this, you might have thought this at 13, you might have thought this last week. Wait a minute. Like, when my parents or grandparents go to a concert, they get a little silly. Like, they're more like childish. I believe there's a lot more room for that to show up in companies, and I think humans are gonna start yearning for it even more. Uh, here's something we don't see. We don't see 50-year-olds, 40-year-olds, 60-year-olds playing tag.

• 6:50Speaker 00

  You don't really often see a 50-year-old, 40-year-old, 60-year-old playing hopscotch. Right? You see it in sports. You see a 50-year-old playing dodgeball. But you don't see tag, you don't see hopscotch, board games. You're seeing a real rise, I'd like you to do the homework on backing up this statement. I think you're seeing a rise of adult board games. You know, there was cards, humanity, that thing, but I think there's a lot more coming. Um, here's some what-ifs. I think I did this well in Crush It. This is exactly why I wanted people to read Crush It. You reading it and bringing up the back of the book, I think that's back to my purest form. It was one of my first pieces of content that mattered.

• 7:35Speaker 00

  Notice how I needed the PSs at the end. And look how profound those ended up being. So, I wanna start writing articles a little bit more from a perspective of not information, but more from a standpoint of, for example. So, for example, from a business lens, why is cadulting interesting? I am in the restaurant business with VCR Group, let's link that to VCR's website. I feel as I'm writing this article, I should pitch to my partners to open a new restaurant that is for 40, 50, 60 year olds, high-end restaurant. That looks more like a arcade or a gym. Like this is a joy, like, like an elevated version of like,

• 8:19Speaker 00

  you know, a kid's playground, like, just more fun. Like, board, uh, here's what I would call it, board games and Bordeaux. Right? And like, it's a crazy wine list, unbelievable steaks. And not like a bougie board game room like you see in like a hotel. Like more light, more like Chuck E. Cheese. In between a bougie hotel's game room and Chuck E. Cheese. So that it's cadulting, so that when you walk in, it's all 80's nostalgia. And you feel your youth a little bit. It's why Stranger Things did well. More than people realize. You know, like nostalgia's underpriced. When you're stressed, when you're angry, when you're, when you're dealing with it.

• 9:04Speaker 00

  You try to, you gravitate to mental lanes of when it was better. And for a lot of us, it's better when you're a kid because you have no responsibilities. Responsibilities are daunting and challenging. You know, not everybody had a good childhood. That's not what I'm saying, but... So anyway, I just think the cadulting theme, so I think collectibles is trading on it. Um, I think this, I think 90's fashions trading on it. Like, I think there's a lot of things happening that I could use your help in putting more meat on it. But the business opportunity about cadulting, I think is quite real. And I think anything that goes into 70's, 80's, 90's culture and throwback has opportunity.

• 9:47Speaker 00

  Anything that's a little bit lighter, a little bit more play. I think in general, play is needed. I just... And in general, I'm using this article not only to talk about business, but I'm ending with a challenge to everyone of like, "When's the last time you played?"

• 10:04Speaker 00

  You know, if you do not do sports, the answer is never.

• 10:09Speaker 00

  And so like, if you do sports, can you do sillier things? Like, go play tag, not basketball. If you do play board games, or like Scrabble or Mahjong, great. Like, go a little lighter, like a true board game with eight people. Like, play, play.

• 10:28Speaker 03

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• 10:41Speaker 04

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• 10:43Speaker 05

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• 10:45Speaker 00

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• 10:59Speaker 01

  You said something interesting about the stress and I would say the stats, people are lonely, anxious, depressed right now.

• 11:08Speaker 01

  How, like, do you feel like that's really the underlying root of this and why people are seeking so much?

• 11:16Speaker 00

  I'm sorry?

• 11:17Speaker 01

  Do you feel like the, you mentioned stress at the top, like, all the stress, anxiousness, depression, loneliness that's out there right now is one of, is like the key driver in addition to your, you know, what you talked about, you know, everyone's on, seeking an anal?

• 11:32Speaker 00

  Yeah, uh, look, maybe on my tombstone, it might say, a quote that says, "In life you find what you're looking for." It might be my biggest mantra.

• 11:46Speaker 00

  Like, if you're looking for play, if like you're look, like, think about it right now. Like, literally, I'm not even joking. I don't know how good you are at this game, I'm very good at it. Sit here for one second right now and make pretend that tonight at 7 o'clock, you and your absolute best friends or relatives that you know are going to play a game.

• 12:08Speaker 00

  You'd be looking forward to it. It's a Friday, like, and I mean like paintball, and I mean like, uh, you know, a race, and like, like anything, like, we're gonna all race each other and then we're gonna drink beers and talk. Like, that's probably better than what you've got planned tonight.

• 12:29Speaker 00

  You know, yeah, I think there's a lot more that goes on in childhood than we think.

• 12:36Speaker 00

  I think we think it's lack of responsibility and you don't know yet. I think it's because you're spending a higher percentage of your time doing play. Go ahead, Sam.

• 12:47Speaker 02

  Do you think that, so like, I'm kind of interested in the third spaces?

• 12:50Speaker 00

  Yes, yes, yes.

• 12:52Speaker 02

  We don't have enough.

• 12:53Speaker 00

  Yes, that's exactly, and I would argue this is the emotional third space, not the physical, you know? Because, by the way, Sammy, there's unlimited third spaces.

• 13:07Speaker 02

  Why do you feel like we need to buy into it?

• 13:10Speaker 00

  Because we're mentally not there. This is my point.

• 13:15Speaker 00

  Like, like, we think, because everything with humans is, let's fix the, let's put a Band-Aid on cancer. What, you think you're gonna have a third place and all of a sudden you're gonna be so joyous? If you're not going in mental, like, it's the, I'm going mental. It's play.

• 13:34Speaker 00

  It's community. It's what humans need. We need more laughter and more joy and we need to be around more people.

• 13:44Speaker 00

  You think it's by accident that I built a company that required unlimited amounts of human beings? You think I'm pumped about AI? I'm surely not. Like, all the business people that are so excited, they're gonna make so much more money and have half the employee, like, I'm not excited about that. I'm trying to figure out how to have more people.

• 14:04Speaker 00

  This is the company I have and the brand I started is literally called V Friends.

• 14:11Speaker 00

  Do you know that in NFT land, everybody created Hello Kitty, they created one character that has a million different variations? And I created a world of 250 characters. This is all so in my subconscious and I get excited when I can make it conscious like I did now, so, anyway, thank you, gotta go.

• 14:24Speaker 01

  You're wrong. Derek, like, what's the first memory you have with her? Do you remember how old you were, was it in Queens?

• 14:31Speaker 00

  I think my first memory was when I...

• 14:36Speaker 00

  Poured hot tea on myself. A story I haven't told much in my life. I poured hot tea on myself. When I was three, when we first came to America. And burnt my skin. And went to the hospital.

• 14:52Speaker 01

  In Regal Park.

• 14:52Speaker 00

  In Regal Park and spent two days there, or one day or three days. Luckily, no scarring, but could have been really nasty.

• 15:01Speaker 00

  I think that's really kind of my first memory.

• 15:04Speaker 01

  And she was there?

• 15:05Speaker 00

  Of course, every second. Yeah, of course. But that's like where my memories start to be, begin.

• 15:13Speaker 00

  I would say that, it's like, when I think about living, I remember my grandpa, my great-grandpa quite a bit. During that time when we lived in Queens. But yes, I remember that incident quite a bit.

• 15:26Speaker 01

  Was, was it then, or at what point did you really start to feel that her, talk about her unconditional love? When did that really?

• 15:34Speaker 00

  Well, I mean, I, oh, probably in my late teens and twen-, you know, when you really understood it, right? Like, you're just living as a child. You know, um, but I was incredibly close to my mom. Like, there's really funny stories of like, my aunt trying to watch me when I was like two. After my mom, like, like, was literally with me every second of my life and me losing my fucking mind. Like, would not leave the window. Until she got home. Just looked outside, I was like, when's my, like, we're incredibly close and like, very attached to each other. I was very attached to my mom, it was like, spent every second with her.

• 16:16Speaker 01

  When you made a mistake as a kid, or failed, or did something wrong?

• 16:23Speaker 00

  Yes.

• 16:24Speaker 01

  You've said that she was really good at balancing the warmth with sternness, whether it was grounding for the greens, right?

• 16:30Speaker 00

  Well, I think when I was doing something wrong, there was not that much warmth with it. She was good that every minute was warmth. I mean, and you, I mean, even you two have been here for a second and definitely Train, who's been here for a few minutes. Like, you guys see when I'm like upset, or something bad happens. I'm like, like, I don't explode and like, make it nasty. Like, I get my point across, but it's like, you know, it's almost like you're more upset because you let me down. Than like, you're scared of me. I think she had that for, I think I took that from her, you know? Though, I mean, like, when I really pushed her buttons, like, she could get there.

• 17:12Speaker 01

  What, um, did you come to understand as an adult that maybe you didn't as a kid, um, that she did for you and your, and your whole family? What sacrifices did she make that you maybe didn't understand until, you know, you left home for, for school, or you started to build minor?

• 17:32Speaker 00

  I'm sorry?

• 17:33Speaker 01

  What are some, some things that you didn't realize she did as far as sacrifices for you and your family until you got older?

• 17:43Speaker 00

  Yeah, just texting her.

• 17:46Speaker 00

  Uh, I...

• 17:48Speaker 01

  You think I don't?

• 17:49Speaker 00

  Yeah, I think I do. Alright, thanks, Steve.

• 17:51Speaker 01

  We'll do it.

• 17:51Speaker 00

  Yep, but I think, you know, the, the reality is that I always knew the sacrifices. Immigrant kids know sacrifices more than not immigrant kids. I think it's in the culture. Like, also immigrant parents talk about sacrificing more than American parents. They're like, "I sacrificed everything for you."

• 18:07Speaker 01

  Awesome, thank you. Okay, thanks, Steve.

• 18:11Speaker 00

  Alright, let's rock and roll, team. Fire away.

• 18:13Speaker 02

  You guys ready?

• 18:14Speaker 00

  I'm ready.

• 18:15Speaker 02

  Okay, Matthew, you want to start with the first question?

• 18:18Speaker 01

  Yes, um, Gee, we want to write about, um, there's something that you asked for. Uh, people making content, getting good at something, like, being a beginner, showing, or...

• 18:29Speaker 00

  Uh, one of my favorite content pillars. Documenting the process of learning something new, or getting better at something. Yeah, I mean, I think from the top, people's, like, the number one question I get asked from people is, like, what do they post? And like, one of the reasons, I think, and we can call back to it, so link to it in the article, that moment in that Gary V blog where I was like, "Document, don't create," went so viral. It was like, just hidden in a, there's a conversation I had with a young guy sitting right there. That became such a big thing, and it really helped a lot of people. And that's great and all, but even I today struggle to document and vlog because I'm just sitting and like, for some people like, you know,

• 19:13Speaker 00

  their life wasn't as conducive to that as mine was at the time when I was traveling a lot more and speaking and being Gary Vee more than Gary Vaynerchuk. I would say that um, it's just very clear to me, like, actually you four, does anybody like currently have something they're like actually trying to like pick up? Like I know my brother just went through like learning how to ski for real. Anybody, what are you trying?

• 19:35Speaker 01

  I've been doing piano.

• 19:36Speaker 00

  Straight up?

• 19:37Speaker 01

  Yeah.

• 19:38Speaker 00

  Love? Anything in your, in your world?

• 19:40Speaker 01

  Uh, I would love to do music. I'm into wine a little bit.

• 19:43Speaker 00

  Yeah, yeah, I know. You know, that's perfect. Train? Guitar. Real? Yeah, I broke all my fingers and like I need to learn how to get back into that. Sammy?

• 19:53Speaker 02

  Um, clay.

• 19:55Speaker 00

  Like, like uh, like pottery?

• 19:58Speaker 02

  Like mechanical, cannibal.

• 19:59Speaker 00

  Yeah. So again, and I think you should put this in the article, like I just asked the four people that are sitting around me and document it all, like, and actually in fact, tag him, tag him in the article to give him some exposure for his music.

• 20:13Speaker 00

  That's all I have to say, like, we live in a world where a lot of people know that there's incredible upside to posting content on social media can change your life. Most people under 20 aspire. Starting to change now because people are starting to get more anti-digital, but I, I just think for one of the four of you, a consistent, daily video, every day, day 19. I just know one in every 10,000 people doing that around cooking, skiing, piano, guitar, you know, ceramics, you know, wine tasting and exploring that world. It's fucking gonna change your life. And so if you're an unhappy construction worker

• 20:57Speaker 00

  who's curious about piano and you come home at 6 and you were able to film that and post one or two pieces of content a day across 10 platforms, like the way I believe, at least seven, that 200 days later weird shit can happen.

• 21:12Speaker 00

  And I know that, because I have the DMs to prove it for the last 15 years. So I think documenting the journey of getting better at something, picking something back up, I think is a really cool story. Like when I was a kid, I did this, now I'm doing this again. Doing something that new. But then, and this is, I want you to bold this in the article. What's foundational is storytelling, meaning if you're picking up wine,

• 21:37Speaker 00

  because you have a new relationship and she loves wine, that makes it more interesting. Then the comments like, "Oh, I hope Sally..." You know, like what I think I do well, and what I think is misunderstood is the storytelling matters. Like telling a good story matters. We all have friends and relatives and acquaintances that we know are better at storytelling than someone else. We all have friends that are bad at storytelling and you're like, "Oh, here we go. It's gonna be nine minutes of gibberish and we all just gotta get through this." Right? So storytelling's imperative, but I think as we continue to go into an AI world, the people that are better storytellers are gonna win even more. And, and so it's not just picking back up the guitar. Maybe you're picking up the guitar again

• 22:19Speaker 00

  because your great uncle who taught you passed away recently and at the funeral, you got re-inspired. You can imagine how much that matters in the videos you make. Now all of a sudden, the 19th post you make, where you're getting something, also you edit in a photo of you and your great uncle that you found. This is now content creation. You understand? You gotta make the world care.

• 22:44Speaker 02

  Do you think that there's like the level of vulnerability in that?

• 22:48Speaker 00

  Of course!

• 22:50Speaker 02

  In a curated world?

• 22:51Speaker 00

  Of course! Of course! Well, in a way, no, I think it makes it easier. I think we're done with like fucking facade.

• 23:00Speaker 00

  I think we want, like, I don't know, I feel more associated with people that, you know...

• 23:07Speaker 00

  Speak to their struggles, or like, like it just makes people more human. In fact, it's one of the things that I wish I could do more of. Most, like, I don't struggle with much, except things that I don't feel like I can put on wax, because they involve like, family members. You know what I mean? Like, it's like, you know, like, and I'm not gonna blast people. Like, and I'm not really struggling with it, but you know, like, so, but, no, I think like, like, in fact, it would be a great content pillar for me. Like, if I sold everything but wanted to be a full-time content creator, it'd probably be one of the things I'd do, like, me learning how to fly a kite. Cause I really don't know how. I'm still baffled by kites.

• 23:47Speaker 01

  They have them.

• 23:47Speaker 00

  On the record, I have no idea how to fly a fucking kite, and I've tried probably like 30 times in my youth. Like, I'm completely baffled by kites. They're like, impossible.

• 24:01Speaker 00

  By the way, I wanna cut that clip for TikTok. I wanna do, I want us to be better when I get weird like that, completely. Like, that's just, that's the blueberry clip? Let's just see what the kite clip like.

• 24:12Speaker 01

  So, quickly Sammy, sorry.

• 24:13Speaker 00

  Go ahead Sammy. You were saying?

• 24:16Speaker 02

  No, um, go ahead, Matthew.

• 24:17Speaker 00

  Okay, good.

• 24:18Speaker 01

  So, I think what you're also saying is, topic doesn't matter, like, you don't need to be the pretty or jacked person, like, literally, there are people who are saying, "I wanna be a good woodworker," which seems boring from the surface, but there could be 5 million followers.

• 24:32Speaker 00

  It goes so deep, and it, and it, and it's really a pyramid, like, "I wanna be good at cooking," no, no, "I wanna be good at baking cookies, because my grandma used to do it," or, "because my boyfriend likes it," or, "because I watched one clip and was inspired," and give the flowers to the content creator who inspired you, who, like, you know what I mean? Or like, becoming a better songwriter. That'd be really cool. Like, that's really cool to document, because it's like, you actually, like, for you two who can write a little bit, like, that's, and it's obviously a very different thing, but that's kinda cool, going from like, a pure journalist. Or like, writing like, books for like, engineers, like, something completely on the other side, but you have a creative bone,

• 25:13Speaker 00

  and you start literally documenting, like, the one post is like, you buying a masterclass and watching, it's over your shoulder and you're just learning. Like, it's just a whole journey, all the way to like, you writing a song that, like, an emerging artist decides to use, like, you know, it's, if you have that documentation, it's over.

• 25:33Speaker 00

  From my standpoint, it is one of the easier things to be the pillar that you do your content on. What do you want to get better at? Why do you want to get better at it? Over-communicate it, over-document it, stand on that business.

• 25:52Speaker 00

  Especially new people to do things. I always think about real estate agents or young politicians, documenting, getting good at it. Like, I always think of real estate agents as faking it. They're wearing a suit and they're trying to compensate that they're 25. I'm like, "No, go the other way."

• 26:12Speaker 00

  You were saying Sammy?

• 26:13Speaker 02

  No, it's funny, the timing, because you said "real estate agents", and I was gonna give an example of this creator, now she's a creator, a real estate agent, who started getting good at learning physics, and then she applied to MIT and got in. And she's a real estate agent, but she just was documenting on TikTok everything that she's been learning about.

• 26:33Speaker 00

  Please link her. And I want to say Sammy on my team while we were doing... I want to be very honest with the audience. So, in the article, I want to say Sammy on my team, mention this while we were working on this article. Because I'm not gonna put in the work to know, just in case Sammy's wrong, let her be in trouble.

• 26:51Speaker 01

  So, for Wine Library, you were already an expert.

• 26:58Speaker 00

  Yeah, that wasn't that.

• 26:59Speaker 01

  How about for your marketing content, like 07, 08, 09, does that count or no?

• 27:04Speaker 00

  No, I haven't done it. I have not done what I'm saying.

• 27:08Speaker 01

  When did you realize this was a good route?

• 27:12Speaker 00

  My life is about thinking about the feedback I'm getting from everyone. It's what led me to this and this. You know, I used to think it was tactics, 10, 20 years ago. If I just tell you what to do on Facebook and Google AdWords and blogs, you'll all win. Then you start to realize, "Oh, it's really where you're at." But, this comes from everyone being baffled on how to make the amount of content I'm asking them to make.

• 27:38Speaker 00

  And by the way, some people are really genuinely interesting. Like, I'm sure when I say this, whether this is how you are, definitely some in your life. There's some people who are just always up to something. Now, a lot of times, it's like ludicrous shit. Like, it's their new scam of the day, or like their new business idea. But like, I have an uncle, crazy Russian uncle, like, is really into like new gadgets, and like gets deep. And like, he would crush on that platform. Like, there's just a lot of people that are inherently curious. There's a lot of people in their 50s, 60s, and 70s that can stand on this business. You know, like, this is a real opportunity for the... Actually, I want to make this a big part of the article. This is a huge opportunity for the 50 to 90-year-old set.

• 28:22Speaker 00

  So many of them start to learn new things.

• 28:26Speaker 02

  My uncle's 63, and he raises birds. And he goes, he has TikTok on his birds, and he goes and tells them.

• 28:32Speaker 00

  Yep, yep, it's real, real, real. But yeah, this is, you know, I'm always looking for training wheels for content creators. This is one of my favorites. That I don't think is at enough scale. I think this puts almost everyone in the game. Uh, here's another one, another little sub, paragraph, if you want to give it a bold title. Parents looking to get closer with their kids, documenting them getting into their kids shit. Lawyer dad or mom, lawyer mom, starting to document her getting better at Fortnite 3 years ago, to play Fortnite with her son. Golf could be big for me, my brother's been killing me. Oh, it's funny, I'm holding his gun, that was so weird. That was so weird.

• 29:17Speaker 00

  I just took this out of Yuckin's office, I think. Like, if I documented, if I me, right now, documented me getting better at golf, it would be a massive thing for me. I would pick up tens of thousands of fans. And I have 9 million, now I'm obviously on a platform, but like, but by the way, that's another thing. People that have plateaued with them, that's another subcategory. Like, I like this whole thing of like, right? Now, let's say you have a million followers and you've been literally stale for three years. Well, this is perfect for you. This is, it opens up a whole new audience for you.

• 29:51Speaker 01

  So you don't need to create a new handle, like, what if I want to do golf and wine?

• 29:56Speaker 00

  I don't, I don't, I don't think so, but yes, you could definitely talk about handle strategy and maybe link to three of my new handles. I think that'd be cool, too. I gotta go. That was good, very productive. Hey, everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.