How to Build Personal Brand through Live Shopping, TikTok Affiliate, and AI

In this episode of the GaryVee Audio Experience, I sit down with the top social commerce creators in the world to discuss the biggest transition they face: moving from being a salesperson to building a personal brand. I share why I’m moving to 400 pieces of content a day and why you need to start treating your employees like family. You’ll learn about:The 95/5 Rule: Prioritizing Brand Over SalesHow to Scale Your Team with a "Ride or Die" Right HandWhy Diversification is Your Only Protection Against Platform ShiftsHow to Use AI Tools to Supercharge Your Content Output

• 0:00Speaker 00

  I want you all to build more personal brand. I want you to drown out your affiliate content with your overall content. I need you guys to all build brand. You guys are salespeople, which is amazing. And some of you got brand things going on. I just want your brand to be 95% of the energy and your sales DNA to be 5%. This is the Gary Vee Audio Experience.

• 0:26Speaker 01

  Good morning.

• 0:26Speaker 00

  Good morning, good morning.

• 0:27Speaker 01

  Morning. Morning.

• 0:30Speaker 00

  Tim, the glow up is amazing, bro. You keep getting better looking every time I see you.

• 0:34Speaker 01

  So good, guys again. Charlie, how's it going? What's up, Tim? So Gary, I just wanted to introduce everybody here really quick in the call. This right here is the heartbeat of TikTok Shop. Every single person in here is what makes the platform TikTok Shop, the platform. We are probably at about beating half a billion dollars in sales with all the people that we have in here. We have the number one in every single category, the number one, two, and three of all time on TikTok Shop. And they've all been on my podcast as well. Bryce has led the biggest community on all of TikTok Shop. Brittany is the biggest home creator. So I'm nervous, I just love them so much. Lush is top 10 number one. Kayla is the number one Korean beauty, skincare girl of all time.

• 1:19Speaker 01

  We have TikTok Shop right here.

• 1:22Speaker 00

  I am very aware of many of the wonderful faces I see on the screen. It's great to be with all of you. Do you want to wait a second to let more people in? Or do you want to start? Or what are you thinking?

• 1:34Speaker 01

  Yeah, I mean, I think, how many is there in here? Like 30 something, right?

• 1:39Speaker 00

  Yeah, there's 40 people in here. You feel like everyone's here?

• 1:41Speaker 01

  I feel like I'm here.

• 1:42Speaker 00

  So, look, I mean, everybody, I've been paying attention quite a bit. I'm sure some of you have seen my content, my propaganda, how much I believe in what you all are doing. I would say, you know, for me, simply put, I want to just continue to bring value. So I think one of the things we can do here, given that I'm across so many platforms, you know, I'd love to start our relationship as someone who brings value. So I'm happy to answer anything about team building, content strategy, anything left field, dealing with all of this opportunity mentally, whatever might come to mind.

• 2:18Speaker 00

  At the end, selfishly, like, I'm building a Disney Pokémon Sesame Street brand called VFriends, which, you know, we've got comics, we've got collectible coins, we've got a lot coming. We also have an entire food launch coming later this year. My wife is one of the leading clean advocates. So like, we're literally launching the cleanest fruit gummy candy in the marketplace, with literally no anything in it. Like, my wife has literally not allowed me to make this product. No one on earth, everyone told us it was impossible to make. But we made it, so I'm excited about that.

• 3:03Speaker 00

  So, I think, you know, it is not lost on me that many of you do not dabble in collectibles, or that the kind of product I have now might not be conducive to the kind of things you tend to normally sell. But I think my world will grow over the next several decades on this, and years, and I don't mind starting with giving people a ton of value. And I also have no expectations. Let it be very clear from second one, I have no expectations of anyone doing anything here for me and VFriends. But I appreciate getting to know all of you, and would love to kind of spend the majority of this time answering anything I can for you, given that I think I have some answers to some questions that might be on your mind.

• 3:49Speaker 00

  So, I think people can just unmute and ask me questions, and then I'll spend a few minutes at the end about what I'm trying to do with VFriends in a little bit more detail.

• 3:57Speaker 01

  Who should we start with, let's see? Is Ally in here?

• 4:03Speaker 01

  Ally's not in here.

• 4:04Speaker 02

  I'm in here, I just look her up, so I can't turn off.

• 4:07Speaker 01

  Yeah, this is the number one affiliate of all time, forty million dollars in sales by herself. I mean, Ally, you want to leave a question?

• 4:14Speaker 00

  Yeah, Ally's so gangster, she only uses the letter A as her name, like, that's where she's at.

• 4:19Speaker 02

  I need to get it changed eventually, but I'm on it. No, I'm gonna listen to everyone else's questions, because I'm writing here notes, I'm in like, three meetings at once. But I'm gonna listen to everyone else's questions while I'm taking notes.

• 4:31Speaker 00

  No worries. Congrats, Ally, on everything.

• 4:33Speaker 02

  Thank you.

• 4:35Speaker 01

  Perfect. Anybody wanna jump in?

• 4:37Speaker 00

  Yeah, anybody, feel free, we don't have to be like, "I hate school", we don't have to be organized, somebody can just jump in.

• 4:44Speaker 03

  I'd love to ask you a question if that's okay.

• 4:45Speaker 01

  Other question Gary, how much money? Go ahead.

• 4:50Speaker 00

  Ladies first.

• 4:50Speaker 03

  You brought it up Gary.

• 4:51Speaker 00

  Yep.

• 4:52Speaker 03

  Um, the mentality part, and I'm really big in this part with helping creators with this and coaching them through the mental side. When you bring that up, what are you talking about specifically? Because I would love to kind of get your brain in.

• 5:03Speaker 00

  Well, maybe, maybe this is something some of you know, but like, I've truly been a creator for 20 years now, right? And like have been able to be consistently in the game and successful. And when I say, "successful", I mean, um, you know, uh, hold on one second, I just want to make sure.

• 5:22Speaker 01

  No one's in here.

• 5:23Speaker 00

  Uh, no one's in here, okay. We're in. Um, Amber, not successfully financially, though that's been good. Like, I've been, I've lacked anxiety and negativity and depression now for 20 years. And I have a whole lot of attention and a whole lot of things pulling at me. Family, the public, all of that. When I speak about mentality, I mean about many things. One, how do you treat yourself through growth? Um, Yumi, why can't Yumi hear anything? Let's fix Yumi. See if you can fix Yumi. Yumi?

• 5:59Speaker 00

  Yumi, uh, somebody talk to Yumi. Yumi, try to come back in. Everyone else is good. Uh, so Amber, uh, you know, it's, is it your own mentality? Like, you know, for me, and maybe for some of you, it's the, if it's the first time you're getting into money, how do you deal with that? How do you deal with like the family pulling at you? How do you deal with not losing it? Here's a big one. How do you get away from the fear of all this disappearing as fast as it came? Here's another one. How do you have a good strategy of being relevant on every platform and not becoming one dimensional on TikTok? Here's another one. How do you build a fucking team? Right?

• 6:40Speaker 00

  I went from being my own content creator for seven years to now having 40 people on my personal brand and 3,000 employees at the agency. You know, so there's a million things you are all thinking about, but it's all the same shit. It's all the same seven, 10 things about how you treat yourself, how you treat the opportunity, and how you, how you treat people that are, um, you know, parallel to you, above you, below you, financially or in organizational structures. And then the biggest thing I'm concerned about is all of you becoming one dimensional. You know, the biggest thing I see with these moments is people become one-dimensional. You've got your shtick, you've got your move. Yeah, you've got your shtick, you've got your move, you've got your style, and it works now.

• 7:25Speaker 00

  I know that all of you know this. Everybody on earth is gonna figure out what the fuck you're up to over the next 36 months, and there's gonna be 17,000 versions of you.

• 7:34Speaker 04

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• 7:59Speaker 02

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• 8:32Speaker 03

  And you say it in a way of like, how do you stand out above everybody else in that? Or like, personal branding?

• 8:37Speaker 00

  Yes, or understanding you can't just do things that are not authentic to try to stand out, which fucks you up, right? You get fucked up because three people come along that look like you and are doing more GMV, and it starts to change your behavior, and you're looking for a shtick, and now you're not authentic, and now you're double fucking yourself, and then it's a year later, and you're making 20% of what you did a year ago, and you're depressed.

• 9:03Speaker 00

  And look, I can only answer so much here, like now we're going to therapy territory, but I just like that all of you know from day one that I'm an email, I mean, I think my email's on this, right? On this, but like, I'm not kidding, you don't know me like that, but like, you can email me if in nine months, this moment just resonated, and I can try to find that 15 minutes. Like, I love that shit, and all of you have a high propensity of going through what I just said.

• 9:33Speaker 00

  Chico? I'll go with hand raises because it's easier. Go ahead, Chico.

• 9:37Speaker 05

  Yeah, for sure. Tim, first of all, thanks for having us, bro. Gary, quick story, bro. Eight years ago, I saw your quit college thing while I was just graduating.

• 9:48Speaker 00

  And the white t-shirt?

• 9:49Speaker 05

  Yeah, yeah, yeah, yeah. I was in a corporate job. I was six months in my first and only ever corporate job. I quit that job and then made millions online doing, you know, just selling from Amazon FBA to Shopify and now, obviously, social commerce. With you talking about the team, so I'm actually really curious, is there... Because I'm actually in the process of trying to build my creative team right now. And, like, obviously, most of us in here have editors, most of us in here have assistants. What does it look like, from your perspective, to incentivize the team? Or is that completely off the table?

• 10:26Speaker 00

  I don't think it's off the table. Everyone's incentivized by different things. I don't think a macro strategy works. Meaning, I think you need to turn your team into your family. Like, Sally might want clout and she wants you to put her in content because she wants to use that to leave one day. And that's okay. Our employees are not our hostages. Rick might just not give a fuck, he just wants cash, right? Susan might want work-life balance and maybe, at this point, you're growing so much that you can't give Susan the work-life balance she's looking for, which means you need to go hire Sarah, right? Like, everyone's got different hopes and dreams. What I could not recommend to all of you more is get to know your people

• 11:09Speaker 00

  and actually care about them like humans, for real. Not some bullshit that you post once in a while about building a team. I have won for 20 years because I'm actually a good human being. Of course, I want to build my company and all this, but you can't... And, here, Chico, here's a big mistake a lot, and a lot of you are such youngsters. It's so fun to see on the screen. Not everyone has the same ambition and wants and needs that you want. So you think throwing 30K more at someone is like, "What's up?", because that's what you would have wanted. But that's not what they want. They want Friday half-days in the summer.

• 11:45Speaker 00

  So how do you figure that out? You talk to them like humans and you get to a place eventually where they start believing you because you're human so consistently.

• 11:56Speaker 00

  It takes awhile for people to trust you when you're the key person.

• 12:02Speaker 00

  The other thing I would recommend all of you is hiring friends and family is good, not bad. As long as you're upfront and willing to potentially have a few months of fucked up shit if you have to fire them.

• 12:16Speaker 05

  That's good, thank you bro.

• 12:17Speaker 00

  Got you buddy.

• 12:18Speaker 05

  I'll up to that real quick. Obviously, we're all big believers in social commerce. What's the biggest leverage that we can pull right now that's gonna be the biggest payout within the next 2 to 3 years?

• 12:27Speaker 00

  More organic content that's not selling on all platforms to build up your brand, not just your sales capability.

• 12:38Speaker 05

  So does that look like, let's say one of us is in home and living, does that look like us just like showing us decorating our home or something like that?

• 12:45Speaker 00

  Could be, but could also be that you also love bubble hockey and you're playing bubble hockey, or you also drink beer and you wanna show people you like... Like, you've gotta show them everything. You guys know this, the ones that know me. I was weird cuz I wasn't niche, I was showing people all sorts of shit. And everyone's like, "That's not best practices", and then I ended up being who I am, right? Like, show them everything. You might show them different things on different platforms and different handles.

• 13:12Speaker 00

  Right? All of you, for sure, the biggest mistake, I know it from a mile away cuz I know some of you, is you're not on enough different platforms.

• 13:22Speaker 00

  Like, everybody on here should be on YouTube Shorts and Facebook Classic. Everyone on here. For example, every day hardcore like you're on TikTok. And I know you're not, which will then lead to you taking, "Thank God, the monies you're all making", and invest in more team and more AI tools. Make sense? Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast, that's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.

• 13:53Speaker 00

  For context, get ready for this.

• 13:56Speaker 00

  On June 1st, the Gary Vee Personal Brand is gonna be posting 400 pieces of content a day. So, I think a lot of you have a lot of parts of your personality and you've been niched into who you are off this success. I want you to break out of that and show them everything you are. Because the only thing you're all gonna have left in a post-AI era is you. And if you're only known for flipping candy or only known for flipping makeup, you're gonna be too one-dimensional. They need to know what sports teams you like, who you like. The only thing I would tell you not to share is your personal life. If you're like me, as some of you who follow me heavy, you may know, I don't go there.

• 14:41Speaker 00

  But showing everybody, and you're allowed to go there, I just think whatever you give the world is theirs. And I don't like that shit. But you gotta give them who you are fully. If you fuck with pancakes and you eat pancakes every Sunday morning, like, people need to know that shit. If you golf, your buddies, like, you've got to give more. It will differentiate you. That's right, Priscilla. I have literally... All of you should be on Substack and writing articles transcribed from your audio and video. All of you should be on LinkedIn, telling your secrets of how you're a reseller. All of you should be on YouTube Shorts, so that your content gets mapped to Gemini

• 15:22Speaker 00

  and you show up on AEO and GEO when people search on AI. All of you should be on Facebook, because the attention is insane there. All of you should be on Twitter, X, Threads, in five, six-word sentences. Snapchat Spotlight is very similar to TikTok. No one knows what the fuck's going on there. You know, so, yes. More, more, more, more. How do you do that? AI tools and more teammates. You're in rarefied air. You have money to be able to reinvest in your business. The money you're making on affiliates should not be buying you clothes and houses and fucking sailboats. It should be buying you team members to build a bigger company. Logan?

• 16:06Speaker 05

  Hey Gary, it's really nice to meet you. I'm Logan Wolf there.

• 16:08Speaker 00

  Pleasure.

• 16:09Speaker 05

  I wanted to ask you, if you were 21 again and had already put yourself in the top 1% financially and professionally, what would you focus on next to make sure you didn't just win early, but build something meaningful and lasting?

• 16:22Speaker 00

  Take a step back and start really thinking about what you enjoy. I can, look at my career, right? I was making wine content, then I was doing business content, and somewhere along the line I realized I wanted to give back to mental health and I started making content around the shit that a lot of you know me for, not just the business advice. That's my give back, right? And then my charitable work, and then the company I wanted to build. You're very young. You don't fully know yourself, but you should scratch every intuition. You know what I mean? The only thing you shouldn't do is get high on your own supply and think you're fucking special and spend money on dumb shit. Everything else will be fine. And you just have unlimited fucking time. Again, what I want to make sure is that all of you detach

• 17:06Speaker 00

  from this moment, this financial moment, because that's what can fuck you up. Because all of you will make less money than you're making now at some point. It's important to know. Like, you're so ahead, you're like, you're rightfully thinking you're gonna keep going up, and you will, by the way, probably, for the next 36 or 48 months, but it's being mentally and emotionally prepared for being on the downside, not just the upside. Just getting in that place early, while not letting that fuck you up from going up. You know what I mean, Logan? It's a balance. But it's so early, bro, for you, you know? Saving some money, like, if you're really crushing it, always having a million dollars in the bank in case everything goes to shit you can live off of, like, shit like that.

• 17:49Speaker 05

  And then building up my team more?

• 17:51Speaker 00

  Yeah, that's the biggest thing, brother. Like, the biggest thing I know for all of you is building up your team along with your AI tool capabilities. And I would recommend all of you getting a fucking right-hander woman, like a true fucking ace boom coon, like a real right-hand fucking, like, family, family. Whether that is someone you've known or someone that, like, early on or already, you're like, wow, that's my ride or die, like, having that... And I have like 15 of those people, which is why I have so many things going on. You'll never build anything long-term and meaningful without having a true right and left-hand person. Ever. Because you're gonna get caught where it's on you and it's gonna fuck you up. There he is, John's one of mine.

• 18:37Speaker 00

  Kev?

• 18:38Speaker 05

  Thank you so much.

• 18:38Speaker 00

  You're welcome, brother.

• 18:41Speaker 00

  There's Phil, another one. Both John and Phil, who just left a smile and a heart, because they're in my world, I'm gonna ask them to write how many years they've been with me right now. You need to like, understand, because I've only been in this part of my career for 15 years. And John was 2 years before I went all-in. Look at this. This is together with me, this many years. It's almost as long as some of you fuckers have been born.

• 19:07Speaker 00

  So I really live what I talk about, it matters. Kev?

• 19:11Speaker 05

  So, what's up there? Nice to meet you. I've been following you since like 2014. Been online space since like 1998, 1999. Borrowed my mom's credit card to get online and build websites, blah blah, you know the whole Yeah, it's awesome, man. It's awesome. Just straight into it, so be friends. I went on the shop. It looks like you guys have about 1,000 sales on one of your comics, comic number 8. How do we help you just blow this up?

• 19:35Speaker 00

  Everything. Yeah, let me jump right in. You're so epic, so thank you. And by the way, what just happened is what I want for all of you. I want all of you to have so much equity for so long, that everything flows for you forever. Right? For Kev, he's gotten 12 years of value from me. Even though he's one of the biggest winners, he wants to do something versus what everybody else. You know, everyone wants something from you, right? Any of you that are interested in getting into the collectible space, it's gonna be very lucrative for you, because it's one of the biggest trends in society. Collecting is joining music and sports and all that. So I'm excited, because if that is in your DNA, some of you it's like, "No, that's just not what I'm about", which is amazing.

• 20:19Speaker 00

  But for the ones that even have collected in their life, or into it, we're very Pokemon-like, and very Sesame Street and Disney-like, so very family values, but also, our comics that sold for 20 bucks... On TikTok Live nine months ago, sell for $300 on eBay. Right, so there's a lot of like, collectible stuff, so um, it's a real opportunity. So Kev, the biggest thing you could do for me is send me an email, to the email here, of like, "Okay, I see what you got so far."

• 20:48Speaker 05

  I would just consider like, highly, like TikTok, the organic shop, sales is tough, right?

• 20:53Speaker 00

  Yes.

• 20:53Speaker 05

  It's really gone down, so I would really just keep in mind factoring a lot of budget for, for marketing dollars behind us.

• 20:59Speaker 00

  It's exactly where I'm at, it's exactly where I'm at. And Tim, thank you for having Gary Vee, that's very flattering. There he is, that's a comic named after me. Alright, let's keep it going, who's next? Skateboard?

• 21:12Speaker 00

  Yo, what's up Gary? What's up? Skateboard, real quick, one second. Everyone, it's very clear to me that we need to allocate more time for this, so I'm gonna work with Charlie to get us more time, cuz I see all the hands and I wanna get to all of them. Go ahead.

• 21:26Speaker 00

  Pretty much, you answered, the questions I had, everybody already kinda asked. Um, but I did wanna ask one thing, uh, it's kinda like a two-part question. So, social commerce, I think we're still at the, like, the ground floor of identity. I agree, I agree. So, so where do you see that in the next five years? I know you already talked about like, I guess my question is scaling affiliate, right? How do we do that? Is it multiple accounts, multiple, you know, social sites like we already talked about? Actually, so you already answered a lot of those. Yeah, I wanna, I wanna, I, I can give you the answer. I want you all to bring, build more personal brand. I want you to drown out your affiliate content with your overall content.

• 22:06Speaker 00

  Okay, for sure. That was one of my biggest thoughts. Yeah, I could, I could see, I'm sorry to interrupt, I could see how many of you just shook, like, that was a little bit of an aha. I need you guys to all build brand. You guys are salespeople, which is amazing, and some of you got brand things going on. I just want your brand to be 95% of the energy and your sales DNA to be 5%.

• 22:29Speaker 05

  Okay, cool.

• 22:30Speaker 00

  And again, and again, skateboard, and again, I'm sorry to interrupt because I just want to give everyone value. I need you to give the world much more of everything you're into. Again, I actually on the record don't recommend personal life. But I'm not your mother, you're allowed to share whatever the fuck you want. But every interest, everything you're into, including, like if, I'm looking at Bryce right now. If Bryce was, if Bryce was just starting to pick up golf, he's just starting to pick it up. And his buddies are starting to pick it up. I need to see that shit.

• 23:05Speaker 05

  I guess the second part of it was more about the team side of things. So you mentioned that, you know, AI is obviously, I think it's going to play a massive part.

• 23:14Speaker 00

  Massive.

• 23:15Speaker 05

  Coming things. So I know nothing about AI. So I should hire somebody on the team who is an AI specialist?

• 23:21Speaker 00

  No.

• 23:21Speaker 05

  Or I should just start diving into it?

• 23:23Speaker 00

  You have to dive into it because if you don't know it, you don't need to know everything. But if you know nothing, you're not going to be able to judge if the person you hired knows anything.

• 23:33Speaker 05

  Okay, makes sense.

• 23:35Speaker 00

  All of you are now at the top of the sphere. You don't need to be, I'm not an expert in a lot of things. But I know everything in my world, dangerous enough to know if it's going good or bad. Makes sense?

• 23:49Speaker 05

  Cool, okay.

• 23:50Speaker 00

  And by the way, Bored, back to you and everyone, no one here is allowed to not pay attention to AI. It's going to change your entire fucking life.

• 23:58Speaker 05

  Yep, agreed.

• 23:59Speaker 00

  Alright.

• 24:00Speaker 05

  Okay, thank you guys.

• 24:01Speaker 00

  Love you pal.

• 24:05Speaker 05

  Hey Derek, it's Matt, but it was username because it makes it. First off, big fan of yours, Tim has orchestrated all this. Without that, we would never get here. Appreciate Tim so much. I am now, after the kind of the 2024 ban, I'm doing about a 64 display. It used to be 100% TikTok Shop. I've made 22 million dollars in TikTok Shop alone. So I'm a multimillionaire because of TikTok Shop. Going into 2025, I knew I was going to start splitting more brand deals. I still want to know your opinion. What do you think that, like, short term, affiliates are smart, but long term, they're just dumb?

• 24:39Speaker 00

  I don't know, I'm bullish affiliate long term. But Matt, we have to do the things I'm talking about, right? I want you to stay relevant from a brand standpoint. There's a lot more affiliate to come, brother. You know how big fucking Facebook and Instagram is? Así que, de nuevo, creo que hay mucho que hacer. También creo que más dinero va a venir a tu mundo. Así que sí, habrá más influencers de la IA, habrá más gente. Es solo suplente y demanda, ¿verdad? Como los primeros movimientos siempre obtienen un buen, grande. Pero hay mejores prácticas. Pero de nuevo, a tu punto, la otra cosa que debes pensar es cuando ganas dinero, ¿sabes a ti mismo aquí? ¿Sabes que hay algo más que podrías hacer?

• 25:24Speaker 00

  ¿O algo más que te gusta más? Y de nuevo, también es "y", no "o". Soy un creador y un empresario. Tengo una agencia de marketing y una agencia de deportes. Y esta cosa Pokémon que estoy haciendo. Y un grupo de restaurantes. Y una producción de TV. Y de nuevo, también soy un psicólogo cuando se trata del negocio. Me encanta más que respirar. Algunos de ustedes, creo que es apropiado gastar dinero y ir a Jamaica y fumar cebolla y pescado todo el día. No te conozco. Sabes a ti mismo. Pero necesitas ser tú mismo. Así que, un par de cosas. No creo que el afiliado vaya a ningún lugar. Va a pasar por los giros normales que he visto muchas veces.

• 26:09Speaker 00

  Habrá momentos en los que ciertas plataformas tienen un arbitraje increíble. ¿Verdad? Así que me movería rápido en Meta si fuese tú. Pero todos ustedes tienen que construir mejores equipos, más contenido, más marca, más diversificación. Y no sepa tener miedo de perder tu tiempo. En este momento, puede que estés apretando en GMV en una categoría determinada. Está bien con hacer menos GMV en una nueva categoría porque estás creando diversificación. Ahora, si esa nueva categoría puede fitear algo que te es natural, entonces ahora estamos preparando.

• 26:47Speaker 00

  And I mean weird shit, like if you're weird about your toothpaste and you're really peculiar about toothpaste, start making organic toothpaste content and affiliate toothpaste content. But Matt, I wouldn't jump off affiliate in a macro thesis too soon because we still have a whole five-year window to go through. Does that make sense? But it's "and" not "or."

• 27:09Speaker 04

  This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required. Compatibility and availability varies 18+.

• 27:34Speaker 02

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• 28:06Speaker 05

  Appreciate you.

• 28:08Speaker 00

  The other thing is, you have enough of an audience and enough of a selling capability that you might want to build your own products.

• 28:16Speaker 00

  Some of you might be in the financial place now where you're affiliating your fucking self. I'm gonna do that.

• 28:26Speaker 00

  Alright, let's sneak one more in, Susan.

• 28:28Speaker 05

  Susan?

• 28:31Speaker 02

  Hi, okay, first I have to give you a little bit of credit. So a little backstory, my, now Hudson and I, we started dating when we were 15 and we have followed you guys from the beginning. Um, but you actually started an eight-year-long business for us because it was back in the days of like, "Go to the fucking garage, still sell Pokemon cards, sell the textbooks." So we started a company back in, this is 2016, and it grew, I mean- We were 15, I joke around that we had more money at 15 than we do now because we had no rent, no

• 28:58Speaker 00

  Of course, I get it, yeah.

• 29:00Speaker 02

  So I owe you all the credit for that. Unfortunately, that didn't work out. Here's where I'm at now with TikTok Shop. Kind of the same hustle, the same grind. So, big props to you. Thanks for taking the time. I had to throw that out there because it's a full circle moment for me.

• 29:11Speaker 00

  Thanks, Sues.

• 29:11Speaker 02

  Something that I struggle with with TikTok Shop, coming from more of an entrepreneur background, is there's not necessarily an exit plan because we are the exit. Whereas to every other business that we've built, it's okay, let's get 10 years down the road, let's scale our business to X amount of dollars, let's sell it at this. Five times whatever the top line is, the bottom line, whatever it is, the goal is, where this is.

• 29:29Speaker 00

  So, so let me jump in, let me just jump right in, because that's so well said. This is why the last thing I said, like, taking the dollars you make from this, or the attention you get from this, and deploying it against a business is very easy.

• 29:45Speaker 00

  So what do you affiliate, what do you sell now, Sues?

• 29:48Speaker 02

  I don't need, I have followed, you said you are the need, and I've always preached that I am the need.

• 29:53Speaker 00

  So then, play with me, because this is gonna help everyone. So then, next, of the products you've sold, what category of products comes most natural to you, the human?

• 30:03Speaker 02

  Probably household, because I was a stay-at-home mom, so it's stuff that I use.

• 30:06Speaker 00

  I couldn't push you harder to keep going ham here and make the dollars, and create a net new household CPG that you affiliate for yourself.

• 30:16Speaker 02

  Okay.

• 30:16Speaker 00

  Could you imagine if everyone here made a net new product, and everyone here helped everyone here promote it from an affiliate lens? How about that fucking gangster move?

• 30:25Speaker 01

  It's coming, Gary, it's coming. Incredible, thank you so much, Gary, we really appreciate it.

• 30:30Speaker 00

  Love you, stay well.

• 30:31Speaker 01

  See you guys.

• 30:32Speaker 00

  Everybody, if you enjoyed this podcast, please go back and look at the prior episodes, they're loaded. I appreciate your attention, and thanks for being part of this journey. See you later.

• 31:09Speaker 02

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