How to Make Money From Podcast Guesting (Even on Smaller Shows)

What if one of your biggest opportunities to grow your business isn’t another ad, funnel, or social media strategy? In this episode, I’m sharing how podcasting has helped me build authority, create incredible relationships, fill high-ticket offers, and grow Earn Your Happy into what it is today. More importantly, I’m breaking down how you can use podcast guesting to accelerate trust, get in front of your ideal customers, and turn conversations into real business opportunities. If you’re ready to become known for what you do, reach new audiences, and create another powerful sales channel for your business, this episode is for you. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. SmileSet - Listeners of our show get an additional 35% discount when they go to http://SMILESET.com/earn. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at https://faire.com/happy50. Terms may apply. Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend. HIGHLIGHTS How podcasting can accelerate trust with potential customers. The opportunity you may be missing by treating podcast guesting as exposure instead of a sales channel. How to build authority and credibility by getting in the right rooms and conversations. What separates podcast guests who generate real business from those who simply get more views. How smaller podcasts can put you directly in front of hundreds of ideal customers. The shift that can turn one conversation into customers, sales, and bigger opportunities. How your own podcast or platform can create opportunities far beyond your own business. What your podcast pitch needs to communicate to actually get booked. RESOURCES Ready to start getting booked on podcasts? Download my FREE Million Dollar Guest Media Kit at milliondollarguest.com/media-kit Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci

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  This episode is brought to you by Shopify. Ready to launch your business before Black Friday? Go to Shopify.com/happy to start your free trial. Monarch Money, Monarch breaks the debt cycle, turning that endless gloom into a plan with an end date. Use code EYH at monarch.com to get your first year of Monarch Core half off at just $50. Northwest Registered Agent, Northwest gives you access to thousands of free guides, tools, and attorney drafted documents to help you run your business with confidence. Visit northwestregisteredagent.com/earnfree and start using free resources to build something amazing. Indeed, spend less time searching and more time actually interviewing candidates

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  who check all your boxes. They're giving Earn Your Happy a $75 sponsored job credit. Go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Life at the speed of play. Mark is offering our listeners two books for the price of one. Go to getmarksbook.com/earn. Sequencing, sequencing.com is offering your listeners up to 10% off your full genome test plus free shipping. Go to sequencing.com and use promo code earn for 10% off.

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  Okay, whenever I'm traveling, I love to skip like the main mall of the town and I like to hunt down all of those little shops on the corner where the locals love to go where all the good stuff is. So candles made by local people, a sweatshirt with the town's name on it, hot sauce made 20 minutes away, and the owner knows everybody's name. And I've also been on the other side of that shelf because I built a product from scratch and I'll never forget, the first independent store who believed in it enough to put it on their shelves. Big box stores sell stuff, but small shops tell a story about people. So if you own one of those shops, you need to know about FAIRE. FAIRE is a B2B marketplace that makes it easy

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  out of. And I thought, what if I brought the people to me? For me, that was podcasting. It's like, let's bring these people to me while getting content, while putting me in proximity to the people that I want to be in proximity with. And I want you guys to start thinking in terms of that for yourself. What are some ways that you can make your life easier while having fun, while getting the outcome that you want?

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  Hey, everyone. Welcome back to the podcast. It's time for another quickie because there's always time to fit in inspiration. And you know, as my incredible listeners and fam, that you get 40% off of your first subscription at Glossy, which is my daily beauty supplement that I co-founded with Natalie Ellis of Boss Babe. You guys, you can pretty much go ahead and replace your hyaluronic supplement, your probiotic, your electrolytes, vitamin C. I'm telling you, this is going to save you money and make you glow like crazy. I notice a big difference when I don't drink it for a week. Like I drink two packets a day. It makes me drink my water. That's the main thing. And also, it is just the most incredible taste.

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  We were neurotic about the flavor because we needed something that was refreshing and light and that you would go back to every single day and that you actually looked forward to. So you have to try it to actually believe it. And it is strawberry hibiscus. We have watermelon and we have lemon. My very favorite right now is strawberry hibiscus. It was watermelon for a very long time and now I'm on the strawberry train. So try it. You can also mix strawberry and lemon. My brand coordinator, Kaylee, mixes the watermelon and strawberry. That's her favorite combo, but go and check it out. And I have to tell you, I am so pumped this week because Earn Your Happy has been hanging out again in the top 17 spot and the

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  top 18 spot. Like literally blowing my mind of all entrepreneurial podcasts on Apple. That, what? Like, I'm just hanging out next to all of the top entrepreneurs and top podcasts just sitting here after 10 years. And that is because of you guys, because of my incredible guests, and because of consistency. And I want to remind you that if you are sitting on that big dream of yours that feels like maybe someone else is already doing it, or it's too late, that is absolute bullshit. Because when I first started this podcast, I remember thinking, okay, cool, I'm going to start this podcast. And of course, I would love for this

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  to do well. But it was really starting it because I wanted to have conversations with people that I wouldn't normally have access to. And it was actually started pretty selfishly. I was like, okay, if I can't normally talk to people like Gary Vee, or Mel Robbins, or you name it, anyone that I'm like, I would love to coach with them, I would love to learn from them, what's a way that I could hopefully one day be able to do that? And that was through podcasting. And I also really struggled with being extroverted and wanting to go network and meet people. And I thought, okay, I absolutely hate going to all these networking events in LA. Don't get me wrong. I actually love putting on networking events because I do them in a

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  way that's totally different than most people. But I didn't want to keep going to all of these networking events that I really wasn't getting a lot out of. And I thought, what if I brought the people to me? And I want you guys to start thinking in terms of that for yourself. What are some ways that you can make your life easier while having fun, while getting the outcome that you want? And for me, that was podcasting. It's like, let's bring these people to me while getting content, while putting me in proximity to the people that I want to be in proximity with. Because we know that proximity also elevates your authority. Proximity helps you get out there and associates you and your name with that person. So you automatically get a little bit of street cred. It's just how it works. It's literally

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  science. You can look it up. There's so much scientific evidence around what happens when you are tied to certain people, which is also why you really want to watch who you're tied to, right? Because there's a lot of evidence of how people naturally associate you and put you in a category with that person, whether you are new in the world to whatever you're doing. Maybe you're a newbie in business, you're a newbie at podcasting. You can automatically get elevated by that person who comes on your podcast. That's also why people are really choosy with these things. You know, like, what's the big deal? It's like, well, you are literally now tied and connected to that person and their reputation, credibility,

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  et cetera. So I want to remind you that someone is waiting for you to start that dream. Because I think the craziest thing that I've experienced from my podcast outside of getting to meet these incredible people and being able to fill really high end, high ticket masterminds, anywhere from $50,000 to $75,000 a person, which is insane. And when we ask in the room, who listens to the podcast, everybody raises their hand. It's because long form content really helps people convert and you are able to spend so much more time with people, therefore accelerating that trust, therefore them willing to spend money on you because they feel like they know you. And a lot of times, they really do. I mean, I come on here, you know, two to

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  four times a week where you get to hear exactly what I'm thinking, exactly what's going on in my life, and exactly the thought process in which I think about things, how I feel about things, and taking a stance on different things. And so what I want you to realize outside of all the things that it's done for me, here's what I really want you to get, is what it's done for other people. So that dream that you are sleeping on is actually going to be a way that somebody starts something big or gets triggered into a new idea to start the thing. Like your thing that you're waiting on, that you think is just about you and you're too afraid to do, is going to be the thing that's going to cause a massive ripple effect

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  for people to, one that you're not even ever going to see, right? One that you're not even ever going to know, but energetically, I promise you, it'll come back to you in a really positive way. It's going to get them to actually start the thing. That's going to potentially launch their career. That is going to get them in front of your audience and people saying, oh my gosh, who is this person? They're incredible. That's going to help them make income. And this is the part that I literally have to tell you that most people don't realize about podcasts and stages and platforms that they create, is I've watched other people come on as a guest and completely, like I said, launch their careers, but turn conversations into not only

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  tens of thousands of dollars, but I have testimonials of hundreds of thousands of dollars from coming on my podcast. Can you imagine somebody telling you right now, that thing that you want to do is not only going to impact you and make money in the future, if you're consistent and you go all in, but it's going to make other people hundreds of dollars, tens of thousands of dollars, or millions of dollars. Like, let that sink in. I've watched them get customers, grow their audience, sell their offers, create opportunities they would have never had otherwise go on other people's shows, whose doors may have never opened without it. And I'll tell you that after 1,600 plus episodes, I'm almost to 1,700.

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  The people who come on and that happens for don't prepare for the interview. They prepare for a conversation that converts. They know exactly who they're talking to. They know what stories that they need to tell in order to shift a belief of the listener. On the other end, they know exactly what they're selling. And they know exactly where that listener is going to go and where they're going to guide them after the podcast. When this listener says, holy shit, I need more from this person.

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  And that is also what you need to realize if all of a sudden you are thinking about going on podcasts and guesting in a different way. A lot of you are 100% sleeping on this opportunity right now. And maybe you are going on podcasts, but you are not going on with the plan of the people who are making income from these podcasts. And so, you know, the first person to really get me rolling down these tracks was Daniel Priestley. And how he would talk about what happened after he went on Diary of a CEO. Now, I am very aware that this result is not common. And Diary of a CEO is a massive show.

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  But many people have gone on Stephen Bartlett's show, who's the host of Diary of a CEO, and haven't gotten a whole lot from it besides street cred and views. So what happened when Daniel Priestley went on was 3 million people watched. His company generated 3 million in new revenue. 9,000 people joined his score app. He sold 50,000 additional books. And when Daniel Priestley went on, I will tell you, he was ready with a plan. And when you listen to him on podcasts, he checks every single box of how to have a living, breathing, sales conversation. Yes, you guys listen to it and it sounds like an amazing interview.

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  But when you go back and listen to it, it is as if the best sales page in the world came to life. Everybody wanted more Daniel after these podcasts because of how he answered every single problem and solved it and showed us how he had a solution. And told us the stories, told us the testimonials, gave himself so much street cred in such a beautiful way in his initial opening of how he pitched himself. We immediately, whether you knew Daniel from the beginning or not, which I did not, we immediately made Daniel the authority in our head, not because of what Stephen said,

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  not because of how Stephen introduced him, because of how Daniel Priestley went on and made himself the authority through his pitching and through his stories and through the credibility stories that he brought throughout that whole podcast.

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  There was a stretch in my early twenties when I was chipping away at credit card debt. And it honestly felt like it was never going to end. I'd make a payment, I would feel good for a day, and then I'd look at the balance and feel like I did nothing. And what changed everything was finally seeing a finish line. That's why I love Monarch's debt pay down simulator and visualizer. It shows your exact debt free date based on your real balance and payments. And you get to watch that timeline move. Every extra payment, the date gets closer. That kind of visible progress keeps you going. And my favorite part is playing out your options. You can run different payment scenarios side by side and instantly see

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  Between this podcast and my beauty and wellness brand, some weeks, everything is on fire and I need help yesterday. And if I had to hire a new podcast producer tomorrow, I wouldn't just post must edit audio. I'd want someone who's worked on conversational shows, gets my style, can handle the chaos from one day to the next, trying to fit in four podcast episodes a week, all of the ads that I have to put on the podcast. So this is a job for sponsored jobs. Sponsored jobs boost your posts in search results so you can reach people with the skills you actually need and you only pay for results. Sponsored jobs posted directly on Indeed are 95% more likely to report a higher than non-sponsored jobs.

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  That's huge when you can't afford to wait around for help. Spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed sponsored jobs. And listeners of the show will get a $75 sponsored job credit to help get your job the premium status it deserves at indeed.com/podcast. Just go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com/podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed sponsored jobs.

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  So I want you to start really thinking about podcasting as a possibility for you to be a major sales channel. So many of us are talking about ads, so many of us are talking about social, we are talking about email marketing. But if you are someone who masters podcasting as a sales channel, imagine how many opportunities you have right now. So there are 25 million opportunities a week to go on podcasts because there are over 3 million active shows. Active means posting at least one show a week. And so that means if they do one to two shows per week, that is 25 million opportunities in the year to land a spot on different shows.

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  Now, some of you are going to land one of those, some of you are going to land a thousand of those. Because you can't look at the small shows as an opportunity that is not great. Here's what I want you to realize is that you get to be in front of someone on a podcast for 45 minutes to an hour. That would take you 3,000 posts online of seven second reels. So you need to know that you can collapse the time that it takes for people to trust you, which is about seven hours of exposure before people want to buy from you or are willing to buy from you. They need to see you that amount of time on average for them to trust you and buy. Now imagine if you go on podcasts, which by the way, I have bought things from people

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  within that hour, because spending an hour with someone, you can learn a lot, right? So imagine going on all of these different podcasts. And what I want you to realize is even a small show, if there's only 300 listeners per episode, can you imagine getting on a stage in front of 300 of your exact ideal customers talking about what you want? Now, if you convert at even a low rate and you have a higher ticket, you're going to do pretty decent if you have viewed that conversation as a sales conversation. So this is exactly what I teach inside Million Dollar Guest, which we just wrapped our six week accelerator, which was mind blowing. The testimonials that have come out of there, the money that's already being made, the shows that are already being landed, and the clarity that people are having over how to go on podcasts, how to speak, and even how to show up online

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  and who they are out in the world is insane. So we are starting another accelerator, but it's not for a little bit. But I highly recommend if you think that you want to start going on shows, just download my free media kit, which is milliondollarguest.com.mediakit. And this media kit is getting people landed on shows. And there's quite a few reasons why this media kit is working and you'll see it when you go and download it. It's because this is the exact pitch as a podcast host of 10 years that I want to see. I want to know what we're going to talk about and what the conversation is and what your credibility is around said conversation. I don't really even want to know your whole story or your whole bio. That doesn't help me picture what the title is going to be. That doesn't help me understand that you're going to teach me a framework.

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  That doesn't help me understand what my listeners are going to walk away with. This media kit is based on what is the value that you know how to bring. And the media kit helps you extract that. So go download it. It's the media kit that's getting people landed on shows immediately. Go check it out. I'm so grateful for you guys. And until next time, earn your happy. Bye, everyone.