Former Meta Insider Brooke Shelton on Using AI Ads to Make MORE Money & Work LESS

What if you could DOUBLE your business without doubling your team, your workload, or the hours you're glued to your laptop? I'm sitting down with my friend, former Meta insider, and AI expert Brooke Shelton, who built an 8-figure business in just 2 years with ZERO employees by using AI agents to run her content, ads, sales, and customer service! Brooke is pulling back the curtain on how she's doing it and sharing the exact strategies she's teaching me and my team to help us do the work of 10–20 people without burning ourselves out. We're breaking down how to turn AI into your own marketing and sales team, why relying solely on organic content is costing you customers, how to use Meta ads to attract buyers instead of just followers, and the biggest mistake entrepreneurs make when trying to run ads on a small budget. If you've been feeling behind on AI, overwhelmed by content creation, or worried about how you're going to keep growing your business, this conversation will show you what's possible when you let AI do the heavy lifting so YOU can focus on what you love most! Check out our Sponsors: Shopify - Ready to launch your business before Black Friday? Go to http://SHOPIFY. COM/happy to start your free trial. Monarch - Monarch breaks the debt cycle, turn endless gloom into a plan with an end date. Use code EYH at http://monarch.com to get your first year of Monarch Core half off at just $50. Northwest - Gain access to thousands of free guides, tools, and attorney-drafted documents to help you run your business with confidence at http://northwestregisteredagent.com/EarnFree Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Get a $75 Sponsored Job credit at http://indeed.com/podcast right now and let them know you heard about Indeed on this podcast. Life At The Speed Of Play - Mark is offering our listeners TWO books for the price of one! Go tohttp://getmarksbook.com/earn Sequencing - http://Sequencing.com is offering our listeners up to 10% off your full Genome test, plus free shipping. Go to Sequencing Dot com, and use promo code EARN for 10% off. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50. HIGHLIGHTS 00:00 How AI is creating more freedom, creativity, and business opportunities. 03:55 How to use AI to automate your content and Meta ads. 06:05 Why Brooke is on a mission to help female entrepreneurs close the AI gap. 11:00 The terrifying wake-up call that changed how Brooke runs her business. 14:00 Why scaling your business is no longer just about hiring and delegating. 15:10 Where to start with AI automation to get the biggest return on your time. 21:10 The AI agents Brooke uses to run her business with zero employees. 23:00 Why organic content builds your brand, but Meta ads can drive sales. 25:40 How to know if your business is ready to start running ads. 27:20 Why spending just $5 a day on ads could be your most expensive mistake. 32:40 The "cheese cube" strategy for turning small offers into bigger sales. 38:10 How to use AI to create a cohesive, automated marketing and sales funnel. 39:50 What it takes to build an AI-powered content and advertising system. 45:35 The first 2 areas of your business you should automate with AI. 50:15 How AI agents can improve webinar attendance, conversions, and ad performance. 53:30 Why you're not getting good results from ChatGPT and how to fix it. 55:00 Will AI replace entrepreneurs? Brooke's surprising perspective. 58:45 How AI has helped Brooke create more freedom and presence with her family. 01:00:30 What AI has done in Brooke’s life. RESOURCES Join the Money Machine Masterclass to learn how to create your first AI-powered ad in under 60 minutes! Use code HAPPY at checkout to get 100% off this on-demand training, exclusively for Earn Your Happy listeners! Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠! Make your own ⁠Million Dollar Media Kit HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Brooke: @brookesheltonofficial

• 0:01Speaker 00

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• 1:27Speaker 00

  This episode is brought to you by Shopify. Ready to launch your business before Black Friday? Go to Shopify.com/happy to start your free trial. Monarch Money, Monarch breaks the debt cycle, turning that endless gloom into a plan with an end date. Use code EYH at monarch.com to get your first year of Monarch Core half off at just $50. Northwest Registered Agent, Northwest gives you access to thousands of free guides, tools, and attorney drafted documents to help you run your business with confidence. Visit northwestregisteredagent.com/earnfree and start using free resources to build something amazing. Indeed, spend less time searching and more time actually interviewing candidates who check all your boxes.

• 2:10Speaker 00

  They're giving Earn Your Happy a $75 sponsored job credit. Go to Indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Life at the Speed of Play, Mark is offering our listeners two books for the price of one. Go to GetMark'sBook.com/earn. Sequencing, sequencing.com is offering our listeners up to 10% off your full genome test plus free shipping. Go to sequencing.com and use promo code EARN for 10% off. Nothing in business has allowed me to have greater creativity, greater quantum leaps, depth of relationships with peers and clients, new partnership opportunities,

• 2:55Speaker 00

  not to mention, I think, being more authentically creative and protecting my zone of genius than AI. I'm literally drooling. Like, I already knew a lot of what AI can do, but getting to sit here with you and really deeply understand how much I can be out of it, how much I can have, you know, like my employee out of it so that I can put her in her highest skillset as well, is making me salivate.

• 3:30Speaker 00

  Brooke Shelton is a former Meta Insider and founder of Atelier AI, teaching AI ads to female entrepreneurs so they can make more money online while they live offline. She graduated from Duke with highest distinction in behavioral economics and has advised Fortune 500 companies in marketing, both at Boston Consulting Group and Meta. She trained Meta's internal ads AI, authored Meta's ad policies, and co-founded their venture capital ads incubator. She's advised across 600 million in ad spend and tens of billions of client revenue. Now, in just two years, she's scaled to over eight figures with zero employees, just AI agents. She hosts virtual and in-person AI retreats for women to create high ROI ads in-house

• 4:15Speaker 00

  without ad knowledge or agencies, just AI that creates tracks and scales your ads 24/7. But my favorite thing about Brooke Shelton is that I have gotten the absolute honor of getting to spend time with you, be your friend, have meals with you, get your help in my business in a major way. And what's been really incredible is that you have empowered myself and my team, and Kaylee, my one team, my one team member. And I feel like we have been able to do the work of 10 or 20 people because of what you have taught us. And that is like the honor of a lifetime to be taught by somebody who makes AI so tangible

• 5:01Speaker 00

  that it actually became fun. It's actually really, really fun for us right now. So welcome to the Earn Your Happy podcast in person.

• 5:08Speaker 01

  Woohoo, thank you so much. That is such, I, such a sincere, I really, really appreciate that because it can be so intimidating, that zero to one of just abstracting away and trying to understand what it is, how you can implement it. But I'm so happy that you're going to be one of my little case studies because you get to see the brass tacks of what implementation could really look like. And maybe even more importantly, what your life or your business and the texture of that could look like because you don't have to be so in the weeds.

• 5:44Speaker 00

  Mm-hmm. I have had so many teachers and I can get, I can get really overwhelmed very easily. It's just, it's my personality type. And I can say that we get excited whenever we get voice notes or whenever we get to connect with you because you do make it so fun. So I'm really excited for everybody listening. Stay in this conversation because I think that you're going to realize how close you are to actually being able to scale your company in an easier way, to create more income in your life, and to not feel behind. I think there is such an anxiety right now about this thought of AI, which we're going to dig into. And after this podcast, I believe you're going to feel really empowered

• 6:27Speaker 00

  and really hopeful about the state of your business and the future of your business. So for somebody, Brooke, who's, who's trying to really understand what you do and meeting you for the first time, what would you say that is?

• 6:39Speaker 01

  I help female entrepreneurs really make money online, but it's about that presence offline. I want them to feel really present offline, and I do that through AI and to ads. And so I actually call it workshopping the name, but I call it money machine. So we use AI to really extract your intellectual property, your expertise, your, I call it your competitive moat, like what's that really competitive advantage that by definition, no one can really compete with? What is your writing samples, your aesthetic, everything that makes you, your brand, whether it's personal or business, really you? How do we extract that and then leverage that to fully automate your organic content

• 7:24Speaker 01

  from ideation to creation to posting, as well as through Meta Ads?

• 7:29Speaker 00

  Hmm. Okay, so these are really high value skills right now. Where did you personally learn all of these?

• 7:37Speaker 01

  I spent almost a decade at Meta. So I helped train its internal ads enforcement AI, wrote its policies, almost, you know, over $600 million in ad spend and, you know, tens of billions of revenue. But those were, they were the big guys, you know, they were the advertising behemoths, the HIMs, Merck, you know, they have very deep wallets and it was incredible to be able to partner with them. But I had to believe that there was this long tail, this, you know, the vast majority, just by sheer quantity, of advertisers out there like you or me as personal brands or the local nail salon, the local restaurant who needed this skillset to understand the mechanics of media buying,

• 8:22Speaker 01

  to understand the mechanics of what high octane, high converting creative really looked like. And so that's why I helped found the venture capital arm there, is to understand more startups. And then, poof, there was no going back. I thought, okay, this is an incredible opportunity to see what the, that zero to one startup phase could look like as it relates to Meta Ads.

• 8:46Speaker 00

  So what was that like? Were there a lot of other women there working? Or were you one of the only women? Tell me about that, that work environment. And did that feel like a lot of pressure dealing with that much money and having that large of a responsibility?

• 8:58Speaker 01

  There were a lot of women, and I would say Meta does and continues to do an incredible job of diversity on a myriad of dimensions, neurodiversity, age, gender, everything. And I think that was really wonderful. On the sales and ads advisory side, yes, it was incredibly diverse and I miss that sometimes. But I would say on the AI component, no, it really was a little bit more of a boys' game. It was the

• 9:25Speaker 01

  Which you'd exact as like the old, you know, Silicon Valley style. And there were many stories, many formative times where I felt as though being the only girl and being the 22 year old in the room.

• 9:40Speaker 00

  Yeah.

• 9:41Speaker 01

  I mean, not even at Meta, but at BCG, I was in aerospace and defense practice. So that

• 9:45Speaker 00

  That really was an old boys.

• 9:47Speaker 01

  Oh, my God.

• 9:47Speaker 00

  Yeah, like Lockheed Martin boys coming down that, you know.

• 9:51Speaker 01

  Um, but I learned so much and there was never a chip on the shoulder, so to speak. It was just understanding the dimensionality of what kind of work environments are going to be best. But as I navigated from that, dare I say, old boys' club into more diversity, I realized the AI gap and the continued adoption of the AI gap, especially for entrepreneurs and personal brands. I don't want the adoption gap to become a wealth gap. And that's why I primarily try to speak to and work with women entrepreneurs.

• 10:28Speaker 00

  Okay, that's what I was going to ask you is I feel like you've been really focused on women and that is your passion. And is, I know that you also are, you know, you have big visions of a big family and you're on your way to doing that. So how does that play into like your dreams of working with women in AI? What you want to do for them?

• 10:50Speaker 01

  So I have a few older siblings and they always joke like, come back to me after two and we'll see. But yes, Mark and I would love to have five if we're so lucky. And I know it'll be frenetic. I know it'll be absolute chaos with, you know, muddy paw prints and muddy, you know, everything are all over the house. But that is not only a personal desire, but I actually see that as my governing thesis is why I want to work with women entrepreneurs and moms. Because I want to marry the sense of online and offline. So I want us all, and again, men too, but I think there's something very special,

• 11:28Speaker 01

  very unique about empowering women to learn the AI and lead that adoption curve. And so that's why I'm so adamant about really trying to get that demographic, that psychographic, the tools that they need. Because then I think it can embed into family and however you define family, however you define freedom in your business.

• 11:50Speaker 00

  Yeah. I think the main point that I want to get across to the listener right now is if you have felt overwhelmed by it, you know, what I get very excited about you with is that you are giving women the freedom to potentially go back to a little bit of a slower life. I know that the trajectory that I was on got me into a place where I'm unwinding right now. Meaning like I'm unraveling a life that I built that I thought that I wanted, but it's so busy and chaotic that I'm now in a place where meeting you and getting, getting to learn from you has been hope for me around, maybe I could still get that life back.

• 12:35Speaker 00

  And I am starting to, I'm starting to see the light at the end of the tunnel of, you know, my vision, although I don't have kids and that was the vision for a long time. I now want to spend a lot of time with my friends. I want to spend time with my family. I want to spend time in my skill set, but deepening that and having the space and the creativity. I don't want to feel like I'm doing 10 different things. I don't want to feel overwhelmed and like, I'm not sure where the world is going or you know, how sustainable my business is. And these are the tools that I really think are going to free people. And it's giving me this place of, okay, well, I don't want 10, 20, 50. I have friends who have 80 employees. I have friends who have 20 employees. That has never been my vision.

• 13:20Speaker 00

  So to the listener, I think I would love for you to just kind of give them, like, give them a little bit of hope around what types of businesses this can help, what you're doing. And just, I think, paint that picture of, of the freedom that could happen.

• 13:39Speaker 01

  I'd love to share a little bit of a story of where it was very much not that.

• 13:44Speaker 00

  Yeah, I would love to.

• 13:47Speaker 01

  It's, it's hard to admit out loud, but what I've gotten out of it is when we understand that one more day isn't one more day, it's one less. I think things really can shift. So just taking you back a little bit, it was actually November, so almost a year ago now. Um, I had this large, incredibly loyal, incredibly competent team and it broke me. So last November, we were literally like four minutes and 56 second countdown to the live webinar. I think there were 3,300 strangers in the waiting room. I was ready to go. I was so excited. It was this, I had the perfect blowout, the perfect makeup, the perfect, really overpriced podcast mic, like all ready to go, the lighting, it was perfect.

• 14:32Speaker 01

  And there was this cacophony of pings on my phone and they were all from my team. And it started innocently enough, you know, it was, um, hey, are you excited? Look at how many people are in the waiting room. Have you tested the screen share? And then it very quickly switched tone to, Brooke, Brooke, where are you? Where are you? Like, where the hell are you? And I was nowhere to be found. I was on the bathroom floor. I had passed out. I, Mark didn't know where I was and I'll never forget this like haunting cry of like, you know, screaming, I just remember he was like peeling me from wet cement.

• 15:11Speaker 01

  And it's because I had been up night after night after night, nine months pregnant, trying to earn my maternity leave. Trying to earn the right to take a break because I had so falsely equated effort and sacrifice and the pain that goes into that with deserving, deserving of that. And I remember him so vividly. It was almost this haunting echo, but he's like, just cut it off, just cut it off, just reschedule, just refund whatever you need. It doesn't matter. Think about it. And I remember saying, no, no, no. And I kind of a little bit conviction, a little bit more conviction every single time.

• 15:57Speaker 01

  I did it. I performed, but I wrote, I was already late to the webinar. So I had this little post-it note by my computer and I wrote down on the crumpled note, I said, never again, never again. And I still have that note. I still have it. It's still in my office. It's still very crumpled, but it helps remind me as this counter thesis, this compass of what I will no longer betray myself to pursue. And you can have the best team in the world, but I so vehemently believe now that it's not about delegation, it's about duplication of yourself.

• 16:39Speaker 01

  And I truly believe scaling, recruiting, hiring, maybe not overnight, but it will become fossilized, it will become outdated.

• 16:53Speaker 01

  And the new era of wealth, the new model of hopefully feminine led wealth will be duplication, very lean teams, encoding your intelligence, encoding your taste, encoding your intellectual property into machines that can work as you, for you 24/7.

• 17:13Speaker 00

  I did not know that story. I love that story. And the never again hit me really hard. I've had the moments where that was actually the words that I've said out loud and it is, um, I know that place in a different way, but I know that place. And it's, it's actually one of the most powerful places. So, you know, as I hear that, because I am in a place where I'm kind of in another never again place of like, hey, we're not going to do it this way again. And I'm learning a lot about AI. I have my, um, you know, the person that I work with, Kaylee, who's learning a ton about AI as well. What do you think as in terms of like the time that people are going to put in to kind of start to get a foundation, just a realistic foundation to free yourself on the other side?

• 17:57Speaker 00

  Because I think, I think I'm in the place of like, okay, we got to put the time in to get the time back. Can you speak to that a little bit?

• 18:04Speaker 01

  Here's how I see it. There's Lego blocks, so to speak, of where I can put in the time. I like to think of everything as the barrier to entry to building AI systems is approaching zero. So any of us could go spin up something very quickly. But I have found that erroneously, it ends up causing more work for us. It's just faster in the wrong direction. And so what I, and I think differentiates my philosophy and the women I work with in installing these one day intensives is number one, it must be derived from a revenue generating activity. It has to either give you leverage and take something completely off your plate or it has to directly map to something that generates you profit,

• 18:49Speaker 01

  generates you margin, generates you revenue. And then the second part of that is building up that first bit versus the second. I like to start with, what do you loathe doing? What routines do you want to take off your plate? And then what would actually, if I could just, or if I could just hire this best in class team member? And then once you build out that system, then it's very clear, you can just automate it fully. And then again, it's not about making your existing work faster. It's about removing you and replacing you entirely. But there is a system and that's why I work with women in one day installs.

• 19:33Speaker 01

  Because I truly believe that, I always say, date the tool, marry the orchestration layer. And what I mean by that is there's an arms race. All these different companies are always going to be launching something at an increasingly fast pace. So don't get too married to one tool. But how do we install everything across every single, and we can talk about this too, what I, how I run the business, but every facet, every department of the business, just take one chip off the block at a time. Have that go through to fruition, build it all, you know, all of it. Echoed all of it, automate all of it. And then how do we bit by bit, department by department, remove you just as you would hire a team?

• 20:19Speaker 00

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• 24:23Speaker 00

  So some people are like, oh my God, are you serious? Like I could actually be removed? Like you, and I know, I know you and I have chatted because you're like, I really do not want any employees. Like you really believe that you can run this and scale with really nobody. You.

• 24:43Speaker 01

  Little old me. No, it's true though, because I think, you know, it depends on the nature of your business. I think whether you are, this works for everyone. The money machine, I call it for organic content or ads. It can work for brick and mortar, for early stage entrepreneurs, low ticket, high ticket, webinar model, irrespective of funnel, irrespective of price point, irrespective of industry, it works for you. But my whole zero team thesis is yes, I have, so I'll give you some concrete examples. I have AI workflows run my entire customer service. I have AI workflows that run my entire sales page. So they are my

• 25:22Speaker 01

  setters and my closers. And I have AI in my personal life, it orders, ChatGPT connects to Instacart and it orders all my groceries. I have another one that runs all of my ads. It can research, script, create, upload to Instagram, all of my content. The only thing I am doing is filming. That's it. So whether it's a facet in business or it's a facet of life, it's almost like a matrix red pill. I can't unsee it. And so I truly believe you don't have to replace your human team per se, but at least replace the job that

• 26:03Speaker 01

  they're already doing so that they can up level into something that you or they are uniquely equipped to do. My time in business is spent being very present as the coach, as somebody who's hosting these virtual one day installations or in-person installations. And then in personal life, it has allowed me to travel, to be more present. And I always say kind of the magic in the mundane. It's like just a little old Tuesday carving pumpkins with my nine month old Millie.

• 26:35Speaker 00

  I love that. Okay. So you had spoken a bit about ads. Tell us, tell us more about AI ads, how that all works. A lot of us know about ads, but I think they don't.

• 26:46Speaker 01

  I think a lot of people still don't use them because we got to rely so heavily on organic for a long time. And now if anyone is experiencing what I'm experiencing, my organic is completely different. I am having to learn new skillsets. I'm having to speak to people in a different way. I'm having to really focus on what's my hook and then my second hook and my third hook and my story and how often am I filming? And it's, it's a lot right now. And I think a lot of people are really feeling that. So can we talk about what you do with ads? I think just ads as a general structure. So one, organic builds brand, ads build bank. And what I mean by that is they are inextricably tied. I do believe that you have to have organic to build brand equity.

• 27:30Speaker 00

  Yeah.

• 27:30Speaker 01

  But it's not overnight. It is, it is an accumulation over weeks, months, years. And it's so imperative to have that. But with ads, if you think about an organic post, when you post it on a good day, it might reach 3% of your audience, maybe five, not to mention net new acquisition. So that's one thing is if I'm having to post constantly just to stay top of mind. The other thing is the organic algorithms that we trained are vastly different than the ads, meta ads auction. So organic is going to be predicated on or trained on or rewarding virality, new followers. But ads are going to be focused

• 28:14Speaker 01

  on purchasers, buyers. And so I, as a business owner, would much rather use ads to post one piece of content, one entity, and have that not only have a lifespan, that's 100x of a post, and go to people who have demonstrated high intent, high purchase behavior, rather than just a random follower. What meta is scraping at the data of this person is most likely to buy is very different than this person is likely to follow her. And so I would much rather look at the person who has, is demonstrating whether it's like watching more videos of mine, going to my website, but hasn't purchased yet, initiated checkout.

• 28:57Speaker 01

  I care so much more about those proxies for a sale that I would much rather run a meta ad because it's easier, it removes me. I can film once every three months instead of once every day. And it has allowed me to generate money again while I'm offline.

• 29:17Speaker 00

  Okay. So tell me the difference of, of the woman who comes to you, who you're like, you're ready for ads. And then the woman who's like, you actually need a day with me. You need an, like you need an install. We need to figure out a good foundation for you. What is the difference? What are the pain points kind of of the two different women?

• 29:37Speaker 01

  I would say a piece of content is a piece of content is a piece of content. Now, even just six months ago, that was not the case. So when you're thinking about Are you ready to run ads or should you continue scaling organically? I actually believe that there's this intersection now, it's kind of the great singularity of content where the ad is actually going to perform better if I don't recognize that as a direct ad. If there, if it's more permission based, if it's more entertaining, if it's more educational. And so what I do, and hopefully this will help listeners decide if they're ready or not, is do I have a proven offer? Proven meaning has it ever sold?

• 30:19Speaker 01

  And this could be again, brick and mortar, it could be early stage, late stage, it could be a webinar. It doesn't matter your funnel, it doesn't matter your industry, doesn't matter if it's a tangible product based good, like if you're a jewelry designer, or if you're a course creator or a coach. If you are looking for greater visibility, greater nurturing of your audience, and greater purchases and just money made online, I do believe that you have, in this day and age, you have to be running both organic and ads. Every single piece or post that I put out there is run both with money behind it and without.

• 30:59Speaker 00

  And what are we talking in terms of spend for people? Cause are some people maybe disqualifying themselves right now thinking, oh, well, is it have to be like a really big ad spend to get results?

• 31:11Speaker 01

  There's common rhetoric in the industry that you can get started for $5 a day. I'll kind of bust that myth very quickly. But first, I would say whatever your micro offer is, that first point of exposure. So let's say you are a coach with a $10,000 coaching offer, for example. Whatever that entry point is, that little appetizer of your work, if you can make that low ticket wholly solve a very narrow problem, and in so doing, solve that problem illuminates the next one, that helps somebody get into your ecosystem. Because you can't run, you know, very few of us have the budget to be able to run ads that would directly go to a $10,000 offer.

• 31:54Speaker 01

  But if you can have a low ticket taster or offer or appetizer to intrigue people to buy, then it allows you to bring more people into the ecosystem. It allows you to bid more highly in the auction, in the ad auction, which means you're going to win more spots, get in front of your ideal customer more often. And then you'll be able to see very quickly, it's called your customer acquisition cost. You'll be able to see how much money it takes to acquire your dream customer. And then it's not only that cost, it's what you can push them into as your sequence, you know, your ascension offers. So when people ask, what is my ideal budget?

• 32:39Speaker 01

  Unfortunately, or fortunately, it's entirely custom to your business architecture, your business structure, and how much your, it's called lifetime value versus customer acquisition cost. So all that to say, low budget or high budget, there is absolutely a way in which you can run meta ads efficiently and to get people into your system. I work with many women on actually building out their micro offers, or repositioning, or changing the pricing economics, or changing the way in which they upsell and downsell to make sure that not only they get as efficient or cheap ads as possible to the right consumer or the right lead, but also so they can make as much money as possible on the backend,

• 33:24Speaker 01

  not only to be profitable, but to be able to reinvest that on the front end and continuously scale. The common rhetoric and that myth about the $5 a day, the way in which we trained the meta ads auction. Now, when I say auction, it's the same thing as an algorithm. Imagine like a Sotheby's auction where everyone's bidding with figuratively so, but like little paddles on your dream customer's feed. That's the product, you know, let's just call her Kelly, right? If Kelly's scrolling for five minutes at night watching TV, Meta knows if they put too many ads in her feed at once, eh, she's going to pop over to TikTok or YouTube. So there's this supply and demand interchange, they can't put too much in there.

• 34:09Speaker 01

  But I'm bidding on her attention. If I just put $5 a day in, I'm never, ever, ever going to get enough fuel, so to speak, because I haven't spent enough money, if my offer's 50 bucks, to actually have Meta send my ads to the right buyer, Kelly, in her feed, I will never win that auction. Meaning I will never actually get my ad in her feed, which means she'll never buy, which means now I'm spending a lot of money over time, but never in a compressed enough period to where I win, where I get data under my belt and statistical significance to see if it actually works. And so now, I'm just spending money with zero purchases,

• 34:54Speaker 01

  and Meta can never get more efficient or smarter at learning whom to send my ads to. That's why the $5 a day strategy is the most expensive thing you can do. If you do have a very, very limited budget, there are, we'd have to talk about your offer structure and your ad structure, but I generally recommend still running ads, but either repositioning or repricing your front end offer, or moving up the funnel to something like a lead campaign, where you're generating free leads for a webinar or a waitlist.

• 35:30Speaker 00

  So then your lower ticket offers are paying essentially for your ads campaign to get them into the, the high ticket?

• 35:36Speaker 01

  Exactly.

• 35:37Speaker 00

  Okay.

• 35:37Speaker 01

  And I find that that's, I call it self liquidating, because I'm never trying to make money on my $37 initial price point masterclass. I'm simply using it as a benchmark to understand how much can I scale? What's the, what's the cap of that to get to break even? Not profitable, but break even, knowing that I know my conversion rates on my subsequent offers on the backend. And the more profitable I can make that, higher price point, more people, or just higher conversion on those, the more that I can then reinvest and continuously scale.

• 36:15Speaker 00

  Okay, I love this. And something else that, you know, we came from events, high ticket masterminds, all, all the things that we did were high ticket, we, we've never really, except for years ago, we were actually some of the first low ticket people, but then we got so far away from it. And that was maybe 12 or 15 years ago, I did some lower ticket things that crushed because no one else was doing it. But anyway, those were really fun days that I like to remember. But with that said, you know, being in high ticket for so long, in the beginning of this where, you know, the, the Leanne Lopez Mosley and the Maria Wentz came in, and they were like, back to low ticket or low ticket taster to get them into your world. I got a little overwhelmed because what I didn't understand was,

• 36:57Speaker 00

  I was like, well, I don't know what my other offers are because I teach this. And so what became really clarifying for me is I know someone like you will work with them to find what those are based on what they're already doing. And so for anybody listening who's like, I don't know, I don't even have the bandwidth to go create a whole other offer. It's essentially what I'm learning and what I'm finding is you're kind of taking these pieces of the already existing higher ticket offer, and you're breaking it into a little bit more of a niche, low ticket offer that's just very specific. You're solving a single problem, you're not reinventing a new offer at all. In fact, what I've found is some of the best funnels out there of people,

• 37:43Speaker 00

  it's all broken up from the high ticket offer, and then the high ticket offer kind of puts it all together. So it takes the pieces of everything that's in the high ticket offer and almost goes maybe deeper, or you can integrate really quickly in that low ticket offer. So for anybody who maybe my brain could not wrap around, I thought I had to go create something entirely new. It actually, it's actually helped me teach even more because I've gone deeper in specific pieces of that higher ticket offer broken out. Did I say that?

• 38:12Speaker 01

  I could not agree more.

• 38:13Speaker 00

  Okay, great.

• 38:14Speaker 01

  I mean, I mean, that's how, that's how I approach it. I actually call it, I call it the cheese cube effect.

• 38:22Speaker 00

  I love it.

• 38:23Speaker 01

  Bear with me on this one, but we've all been hopefully in our lives, it's a rite of passage to Costco, right?

• 38:29Speaker 00

  Yep.

• 38:29Speaker 01

  Or no of that model where you give, or farmer's market or something along those lines, where you give a little cheese cube to entice the person, they're on their way to the donut shop or something, they're doing something else. But you entice them with a little cheese cube. But here's the thing, it has to have continuity from that little micro sample all the way to the full block. And I often find a mistake, especially in the new era of AI, where there's a lack of congruence, there is a lack of continuity between that first point of exposure and the vehicle with which they do that, think like a PDF on Canva or an excerpt of a webinar versus their end thing. Many of us, not all, but many of us are personal brands.

• 39:12Speaker 01

  And I find that the second I work with women to shift and have greater continuity in that first offer, one, to your, to your point, it's easier because you've already done the work on that high ticket or that end goal. But two, your conversion rate quadruples.

• 39:30Speaker 00

  Yeah.

• 39:30Speaker 01

  Because I'm buying you, and if the experience of that first point of exposure is the same experience as the end, I'm going to convert more highly versus. Lead magnet is a PDF, but you're trying to garner or harness my attention into a coaching offer.

• 39:48Speaker 00

  Mm hmm. Okay, I love this because that that's actually one of the things that I feel like continuing to talk to you has helped so much where now I can't unsee continuity. And I can't put anything out that doesn't have a direct tie to solving the next problem within what what we opened up. Meaning I in the past used to think of lead magnets like, oh, what do I get asked the most of? Or what do I think that people want? And what feels really good, what's a fun problem for me to solve to, what am I really good at? And so I ended up with lead magnets like the power nine, which was what Chris and I do every single day. It's, you know, three things you're grateful for, three things you're excited about, three things you manifest. And we've done this every day of our life and it's incredible.

• 40:33Speaker 00

  Except I'm getting all of these people in who are a little more lifestyle-y, they're a little more interested in my life and manifesting. And so when I have this podcast offer of teaching people how to be incredible podcast guests, there's a miss there. So that's what she is talking about where we create all of these different lead magnets based off of maybe what people have been interested in on our social. But they don't go to the offer that we actually want to sell. So it feels like a miss when you are now selling to your people. And so that's what I love working with you on as well. And I think when people start working with you, that's what they see is like all the pieces of your business finally start coming together, which feels extremely clarifying.

• 41:15Speaker 00

  It's some of the first time in my life, honestly, Brooks, that I've been like, oh, I feel really good. Like I'll leave a podcast and be like, you know, I talked about the one thing, the lead magnet was the one thing that's going to get them into the high ticket or the higher ticket offer. You just feel better because you feel clear. You don't feel like it was scattered. You don't feel like, oh, my gosh, you know, I'm getting these people, but they're not converting. And it just can, it can actually feel like you're creating more problems in your life.

• 41:45Speaker 01

  Yes, it's a self reinforcing loop. If you get the right people on the front end, then yes, I couldn't agree more. You know, yes, I am known for AI ads. But when I work with these women in these one day immersions, whether they're virtual or in person, or whether they are group or private, there is a through line, no matter what. You come for the meta ads, but what actually generates the profitability? And frankly, why I'm able to get market leading ROAS for myself, but also clients across any industry, any stage of business, any offer, any price point is because of the mechanics on the backend. So it's to your point, it's the offer composition, it's the offer positioning, it's the offer ascension.

• 42:30Speaker 01

  But it's also the funnel architecture. It's so much beyond the ad. If I come to your ad, but then I click beyond that, am I continuously converting? And so in these AI days, these immersion days, I call them, we start the morning, you give me again, your writing samples, your avatar, everything. But then you leave having a new funnel or a refined funnel. You leave having a refined offer suite or positioning and you leave with quite literally a fully automated organic content engine and a fully automated ad engine, the creation of it, the market research of it, the uploading of it, the analytics of it.

• 43:11Speaker 01

  You no longer, I never thought I'd be able to say this, but you no longer need to learn ads. You no longer need to hire an ads team and in-house it. And you certainly don't need to hire an ad agency. Meta's ad auction, there have been a few updates recently to where creative volume and creative diversity are the new competitive advantage. So creative volume, frankly, regardless of budget, we cannot compete anymore with three to five ads in circulation. You need hundreds, hundreds, different formats, think static image carousel, B-roll video, talking head video.

• 43:55Speaker 01

  You need different objections. Some people object on price, some people object on time or other things. And different messaging, different positioning of benefits of your offer. Think of the intersection of all those different things, all the permutations, that's hundreds that you need in circulation. Humans, whether it's you DIYing with a course, whether it's you and an ad agency, or whether it's you with an in-house team. We can't compete anymore. So you have to have the diversity on format and messaging, but you also have to have the volume. And frankly, AI generating all that, tracking it, killing the ads that don't work in real time, 24/7

• 44:40Speaker 01

  is the only way that one can compete now in the meta ads auction.

• 44:45Speaker 00

  So to somebody who's overwhelmed right now, I think the the thing that I want to get across to them is you can do it with help. You don't have to initially know how to do all of this. If you're like, oh, my God, that sounds so overwhelming, which it can be very overwhelming. But you can also find the people like you. People can do immersion days and they're essentially going to get all of this so that they understand it. And they can leave with everything that you're saying.

• 45:16Speaker 01

  Exactly. Okay. You come in the morning, you give me, again, whether it's one-on-one or whether it's in a group, you provide me the picture, so to speak, of your ideal customer.

• 45:27Speaker 00

  Okay.

• 45:27Speaker 01

  A five to 10 writing samples, whether it's emails or past organic captions, 10 pictures of you, three videos of you. And I actually do all the rest.

• 45:37Speaker 00

  Oh, my gosh.

• 45:37Speaker 01

  We install, we create your new offer or reposition your offer, we we refine your funnel all using AI. And we actually look at the constraints in your business so that you leave having with an AI avatar that looks so like you. Many of the top female brands right now out there who have grown incredibly quickly are using my AI avatars that you probably wouldn't know it.

• 46:03Speaker 00

  Amazing.

• 46:03Speaker 01

  And I do believe that's the future of personal branding is maintaining that IP and maintaining that. But having the freedom, you're you're just a content engine at that point. But then, yes, you leave with the funnel, you leave with all of your organic running, posting three to four times a day as you. All you have to do is approve it. But I also want you to leave knowing how to maintain and how to evolve it. It doesn't take much work.

• 46:29Speaker 00

  Okay.

• 46:30Speaker 01

  It does, it really doesn't, but I want you to understand why I built the way I did. And we're actually co-building it together. So you're not just leaving with something and worried it will be outdated in a week or two. It will continuously learn with you, but as I install it alongside you, it's your intellectual property and taste. And I teach you as we're going through it, every single piece, so you know how to continuously evolve and customize it in the future.

• 46:58Speaker 00

  I think what I want people to get is that if you want to move forward and continue to be in this line of work, be an entrepreneur, be an influencer, be somebody who is out there, we now are in a place where we we have to do this and we have to learn it. And maybe a little bit in the past, I would have said, no, if you're really, really good at organic, you're still going to be okay. And while that is partially true, we are now moving into a place where even the people who were good in organic are also doubling down on AI and making sure that all of their funnels are all super cohesive and all of the things that you just said. Because we can't compete anymore with, like, there's no possible way to compete with the people who are doing this.

• 47:43Speaker 00

  And so I do think that it is, if you're going to invest in anything this year, I think it's making sure that your business essentially has all of this in place and that you can move forward with less employees and that you can compete and that you do understand ads. So what would you tell those people right now? Like, what is the most important thing for their business, especially if they're starting to feel like they are kind of slowly disappearing or their income is going down?

• 48:09Speaker 01

  If I had to guess, many of the listeners and many of the women with whom I work, they are not lacking any talent or lacking any caliber of skill, but it is our collective responsibility as entrepreneurs to be omnipresent. And to your point, we truly cannot compete anymore. Our core constraint in business, if we want consistent, sustainable, high sales, you have to be top of mind to your audience, which either means you can be like Gary Vee posting, you know, 15, 20 times a day with a massive production team, or you can leverage AI to be you as you 24/7

• 48:52Speaker 01

  and always be top of mind in the feed, always be top of mind with ads. Find the way in which AI can work for you and truly replace you so that you can be on the fulfillment side. You can be present, whether it's in personal life or business. But if you're overwhelmed and you don't know where to start, I strongly recommend starting with AI for content and AI for ads, because those are the highest leverage activities you can do.

• 49:24Speaker 01

  They are tied to revenue and they're tied, you know, once you have sales, most other things in business can be solved. And so being able to have that continuous engine, then it will free you up to focus on other aspects of the business as well. And the other thing I would say is if you're overwhelmed, there's no better time to start than now. But also you don't have to learn ads. I know that's a very radical concept, but you do not have to learn ads, nor do you have to hire someone who's well-equipped to know ads. You can simply install the expertise and then you can overlay or superimpose your own like, oh, well, this is actually my look and feel of my content.

• 50:06Speaker 01

  And so if I could install the foremost expert's brain or mechanics of how that works, and not only hire them, so to speak, or you know, the AI to do that, not just one hour a day, but 24/7, then I don't have to go through any courses anymore, nor do I have to hire. I can have 50 ads or 100 ads running at any given time. I can be posting five times a day, but I, I would say, don't learn ads. Don't learn AI, install it. And then you can learn on top of that, how simply to customize it.

• 50:43Speaker 00

  Okay. I think that just really clicked for me. Like that actually just brought this all together for me because I think I still was thinking, okay, but I, I will still have to sit and learn and stay on top of this. But what we are doing is essentially we are training the employee and it'd be like my ads team. Like I now have an AI ads team. Once I am completed working with you.

• 51:09Speaker 01

  Yes.

• 51:09Speaker 00

  Along with, I know what I'm selling, I'm cohesive throughout my whole brand. And I have a funnel and an ascension plan of they come in on the lower ticket. They ascend to maybe another product into high ticket. And this is all just working for me all day long. So can you tell me what does this work with, you know, an accelerator model? That's not evergreen. Does this work with webinars? Can you tell us a little bit about that so we can all picture our offers within there?

• 51:41Speaker 01

  Sure. So I would say it actually can work with, so within, let's do the webinar model, for example. So if you were to come in, it would be taking that webinar, using an AI workflow that we would custom build together to scan it, to look at all the analytics in the chat of where people best resonated with what you said, and then extract those to be ad hooks, for example. So that's one. But you would refine the webinar itself to make sure that it's highly converting. We would use AI to build AI employees to text, to email, and to call people as reminders to show up on the webinar, because that's usually a conversion rate.

• 52:20Speaker 00

  Yep.

• 52:20Speaker 01

  Challenge. And then I'm moving backward bit by bit, but then how do we get more people to sign up? Qualified leads. Well, now we're using AI to constantly scan and to constantly see what types of objections people have. So you're constantly building this database of different ad angles. So not only are you now using one AI team, so to speak, or employees to solve your show up rate, to solve your webinar conversion rate, but you're also doing it to actually sign up for the webinar as well.

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• 56:55Speaker 01

  But to be very clear, this can work for webinars. It's the content research, it's the content scripting, it scripts all of your hooks, your captions. It actually creates the image ads, it creates your carousels, it creates the videos, it edits all the videos for you. And another AI quote-unquote employees or team will upload it all for you. And then the final AI team will come in and track it. So you can see a dashboard of all of your most important metrics, but you don't ever have to touch Ads Manager. Ads Manager is very intimidating.

• 57:30Speaker 00

  Yeah. Yeah, we understand. We're like, are we, are we even doing this right? This is crazy.

• 57:37Speaker 01

  Yeah.

• 57:37Speaker 00

  I never want to be in there again.

• 57:39Speaker 01

  Yeah. And so I just, for example, I'll just type in plain English, kill the bottom 30% of the ads. And it will do that for me. It goes in as me and it shuts off all the ads that I don't want. Or better yet, it's trained on everything I know to be able to push that.

• 57:58Speaker 00

  Okay. So you know, we just, you were in the mastermind that we just completed, the Elite Entrepreneur Mastermind, and we were in the room and a lot of women who at dinner last night, actually as well, had said, I don't think I'm using AI right because my outputs are not good. So you know, we're all listening to this and going, oh my God, we're, we're, I'm literally drooling. Like I already knew a lot of what AI can do, but getting to sit here with you and really deeply understand how much I can be out of it, how much I can have, um, you know, like my employee out of it so that I can put her in her highest skill set as well, is making me salivate.

• 58:38Speaker 00

  And at the same time, I'm like, okay, we're getting a lot better with what we're putting in for our outputs, but it's still a little, it's not quite there yet. So for people who are going, oh, I'm just not getting good outputs yet. How can you help us wrap our brain around how that's happening?

• 58:56Speaker 01

  Input definitely, but gets out.

• 58:58Speaker 00

  Yeah.

• 58:58Speaker 01

  It, the, the actual models are excellent, but I would say, let's say it's copywriting or something along those lines. Usually, number one, specificity beats vagaries. So what I mean by that is saying, make it sound more elevated. The AI models have no idea what that means. You and I as people understand the connotation of elevated and you know, have, we can understand that.

• 59:22Speaker 00

  Yeah.

• 59:22Speaker 01

  But the AI has no idea what that means. It's just math on the backend. And so if you can give it more specific examples of what you do want, and more importantly, what you don't want, screenshots or writing samples, or let's say you're doing an image of yourself and it looks a little off.

• 59:41Speaker 00

  Mm hmm.

• 59:41Speaker 01

  Just giving it more images. Um, so I think examples beat descriptions. And specificity beats vagaries. That's what I have found. And then I would say, structure your prompts to be objective. What do you want it to accomplish? Context, why are you doing that? Task, what specifically do you want it to do? And what, what point do you want it to check in with you? And then finally, constraints, what you not want it to do. For example, no emojis, no M dashes ever. That's typically how I structure a very comprehensive prompt.

• 1:00:16Speaker 00

  So let's talk about the thing that everybody is talking about, and that is worrying about AI is going to replace us and that it's threatening.

• 1:00:24Speaker 01

  It will replace us. But first, not in the way in which we think, but also nothing, nothing in business has allowed me to have greater creativity, greater quantum leaps, depth of relationships with peers and clients, new partnership opportunities. Not to mention, I think, being more authentically creative and protecting my zone of genius than AI. It equips me and holds the space for me to be my highest leverage founder and creator. If I didn't have the AI systems working for me now that I, that I do,

• 1:01:05Speaker 01

  there's no way, especially with no team, that I would have the ammunition or the support to be able to have that free space. Each CEO has a marginal implied hourly revenue. So here's how I calculate it. It's like, how much do you make in a month, for, for example, divided by how many hours you work? That's not your innate value, of course, but that is your monetary value in your business. 10x that and then figure out where you are and where you want to be. Because if you can systemize everything under that with AI, no customer service, no admin, no operations, no fulfillment. I have AI doing all of that for me.

• 1:01:49Speaker 01

  So that I can be present filming podcasts, so I can be present in one-on-one, so I can be present on stages or fomenting new relationships. That's how I'm able to grow my business so quickly. AI is replacing me, but on the lower leverage tasks that I want. So it's duplicating my mind, my operations, my taste, but so that I broke the person can actually be operating day to day and spending my time where I uniquely am best equipped to do so.

• 1:02:21Speaker 00

  I love this and I think a lot of people should start getting excited about the fact that there are things that they do that can be really high leverage moves. Like you said, the biggest high leverage moves I've ever done in my life are being in person with people. They're traveling to go to masterminds. They're working to figure out how to mastermind with people who are ahead of me. They are getting on in-person podcasts. They're doing events. There are things that take a lot of energy and effort, but are very, you know, they're things that bring me a lot of joy, but they're challenging to leave the business. So some of my most high leverage moves,

• 1:03:04Speaker 00

  I don't do as much, even though they bring the most money in ROI into my business because I feel like I can't leave or I can't always be doing those things. And so I'm very excited about it because it's going to free me up to be in my zone of genius a lot more. And so I think for anyone listening, hopefully you can find those things that you realize, oh, truly, this is my zone of genius. I would love to be in this more. Can you imagine if you just got to go out and be the lead magnet for your whole business?

• 1:03:37Speaker 01

  Right.

• 1:03:38Speaker 00

  Yeah, like you don't have, you, you have been traveling and doing partnerships and doing these in-person things. And if you did, if you did not have AI on the backend to keep up with everything, you'd never be able to do that. Or you'd have to have a very large team, which now we're dealing with the same problem that you found yourself in in the beginning on the bathroom floor.

• 1:03:59Speaker 01

  Yes, I don't want, this is just my personal definition of freedom. Everybody, you know, it's such an intimate topic, it's such an intimate definition for each person. But I don't want the slack pings. I don't want the daily stand-ups or the standard operating procedures. I know that's leverage, but I truly believe in a different form. And then your point about, you know, that's running as a well-oiled machine behind the scenes. I actually think, yes, AI will replace you in all the good ways. Something I do want to caution folks to just be aware of though, is there's going to, AI is going to replace all of us in the knowledge market, the coaches, the, you know, course creators, all of us.

• 1:04:41Speaker 01

  But there will be not an economic replacement. I think there will be a sense of displacement. So it won't be economic, it'll be existential. And so what I mean by that is when, five years from now, it's not overnight, but five years from now, when we all feel our jobs have so rapidly shifted in what it means, I think there will be more of an existential crisis of loneliness, of understanding what it really means. There will be so much economic abundance because of AI is almost zero, right? It's almost, it's, it's almost free to do that labor. But now what? Now we don't have jobs in the way that we used to. And so I'm solving for that

• 1:05:25Speaker 01

  with in-person community, in-person installations and in-person retreats. So it's marrying the adoption of AI, which will get us ahead as female entrepreneurs, but still maintaining the fabric that it can't replace, which is that very in-person, very human element as well.

• 1:05:43Speaker 00

  Mm hmm. So looking at the big picture of what AI has done for you, tell us some stories.

• 1:05:50Speaker 01

  Oh, boy, where do I begin? I would say AI for me is able to impart a legacy. And it might sound cheesy, but it's as candid as I can, you know, candidly, I would say it's finding my childlike sense of wonder again. And there's these big moments, these bucket list moments that I've been able to pursue with AI. And then there's these little, I call them the micro moments or this magic in the mundane. And so I actually have this massive whiteboard in my office at home and Mark and I will surprise each other, my husband,

• 1:06:30Speaker 01

  with little notes and we have a deal that we cannot break, no matter what, where we have to check off at least one little thing each day in our little bucket list. And the fun part is it's always being added to. But these could be, we're actually, um, going to be elephant mahouts in train, in like trainers of elephants in Thailand.

• 1:06:52Speaker 00

  Oh, my gosh, I love that.

• 1:06:54Speaker 01

  And, you know, that's a big ordeal. It's a big undertaking with two basically newborns. And I wouldn't be able to do that if it weren't for my AI systems that are time zone agnostic. I, you know, I could reach them at 3am, there's no PTO, but then there's these little moments that in the end, I know I want to be present with my family. I want to know that I didn't miss the soccer games. I didn't miss the date nights. I didn't say, just one more email.

• 1:07:29Speaker 01

  Not once have I ever regretted walking the dogs. I have two very fluffy gold retrievers, walking the dogs for an extra mile. Not once have I ever regretted closing my laptop and going on a surprise picnic at the beach with Mark. Not once have I ever regretted calling my dad in the middle of the day, who's very, you know, a lot older. He's in his eighties now and hearing his submarine Navy stories yet again. And I don't want to have that regret. But I also don't want to forsake my ambition. And I think AI is enabling us to have this new paradigm, this new duality of holding the ambition,

• 1:08:13Speaker 01

  holding the revenue, the margins, whatever you really desire and. And I don't, I think AI has allowed me to have the and.

• 1:08:24Speaker 00

  I want the and.

• 1:08:26Speaker 00

  Everybody on here wants the and that's the that they're just going to email you that they're going to say, I just, I want the and so how can we get the and with you?

• 1:08:38Speaker 01

  Well, I would say I have a money machine masterclass. I believe it's going to be a really wonderful way in less than one hour for you to launch your first AI ad. Now, within 60 minutes, you're going to learn the AI mechanics and you're going to have a tangible output. You don't have to know ads. You don't have to, you can have low ticket, high ticket, anything. You can be any type of business owner looking to make more money online while you're offline. So this is a one hour training on demand where you will leave after that hour with at least one ad fully ready to go that you can also use organically. It's the perfect way to

• 1:09:22Speaker 01

  understand the mechanics of all this system to learn the AI and it's free.

• 1:09:28Speaker 00

  That is so exciting. Okay.

• 1:09:30Speaker 01

  It's just the, just use the word happy at checkout and it'll be in the show notes here, but just use the code happy at checkout. It's 100% off as a gift to listeners here because I so truly believe in the potential for women especially to be able to be offline, but still make exorbitant amounts of wealth online, but it has to be through AI, omnipresence and through ads.

• 1:09:56Speaker 00

  That is so huge. Thank you for that gift. And I do believe that if you want to continue on with what we are all doing and the way that we're doing it, we're going to have to learn that. We're going to have to learn new skillsets. We're going to have to learn ads and so make sure you go and do that. And also, I know there's people who are ready to learn more from you. So where can they go if they're like, I, you know what, I just, I want the full day like install. I want to get my AI agents. I want to feel super cohesive in my brand. I want to be able to keep up and compete in the industry. How do we work with you?

• 1:10:36Speaker 01

  I would love that. That'd be so much fun and to marry that because we can really make it custom to your business. And again, it's not just the ads. We can have AI across every facet of your personal and business life and all in a day. That's pretty good.

• 1:10:50Speaker 00

  That's really good.

• 1:10:50Speaker 01

  Compression of time. The good news is if you use that, that word happy code at checkout, it will direct you to all the links, whether you want to work with me virtually for the one day installs as a group or private. So everything is right there. I would just recommend going to that money machine masterclass and typing the code happy at checkout. You'll get it free and you'll see all the other ways to work with me right there.

• 1:11:14Speaker 00

  Okay. I love that. You guys can just, like she said, it's all there. You can go and pick. I'm sure if you have any questions, there's some DMs or there's some AI agents that you can talk to that are going to clarify everything. You're not even going to know you're talking to her AI. You're going to think it's her because you're so dialed in. I absolutely love that. So thank you for coming on. You are my AI person that I go to and I'm, I get really excited about it. You get me really, really amped up and excited about my business because if you're like me, you know you have a really big message. You know that it will actually kill you to not be able to get out in front of people anymore. And I think that this is where the really big gap for all of us is right now, is we're feeling a lot of pain around just not being able to reach the person that we have

• 1:11:58Speaker 00

  been put on the planet to reach. And if you are feeling that and you are serious and you want to keep growing, it's a new way, it's a new way to grow that you have to do. So go invest so that you can continue to learn this and it'll be the best thing that you've ever done. You can get back into your zone of genius. You can get back into that calling. You can get back into reaching those people because I promise you, someone else is going to do this and it's going to be someone who's not as good as you, who doesn't have the wisdom, but they're just going to learn AI and be able to get in front of them. So make sure that you're doing it too. So I'm so grateful for you coming on.

• 1:12:33Speaker 01

  Thank you so much, Lori. Appreciate it.

• 1:12:35Speaker 00

  Until next time, earn your happy. Bye, everyone.

• 1:12:49Speaker 00

  Okay, friends, I have a podcast for you. If you're building a business or dreaming about starting one, you're going to want to put this one in your rotation. It is the Boss Babe Podcast hosted by Natalie Ellis, who's a part of the Yap Media Network and Natalie is one of my close friends. We've known each other for a really long time. I have been on her show. She has been on mine multiple times. I've learned from her so much over the years. I learn and implement what she teaches all of the time in my business. I think she's one of the best in the biz. Her show is designed to help ambitious women build successful businesses while creating more freedom in their lives. Natalie gets into the real strategies, challenges and realities of building and scaling a profitable company, sales, business growth, social media, marketing, audience building,

• 1:13:32Speaker 00

  financial independence, and how to make it all sustainable, which this is what she lives and breathes in her own life. So if you're a woman entrepreneur, a business owner, or an aspiring founder, ready to take your business to the next level, this one's for you. Check out the Boss Babe Podcast, subscribe today on Apple Podcasts, Spotify, YouTube, or wherever you listen.