Know Your Cause

To be human is to crave a cause. We all need a powerful purpose to get us out of bed every morning and draw out the finest within us. I viscerally believe that one of the dominant reasons so many amongst us are addicted to distraction and living amid apathy is they haven’t found something larger than their own lives to stand for. Once you find your compelling cause, begin to share it with your community. Talk it up. Blog it out. This will give your followers hope + energy + drive. Your job is...

• 0:04Speaker 00

  Hi, it's Robin Sharma and welcome to Daily Mastery. This is my short form podcast where I'll walk you through the insights, methodologies, and tactics that I've shared with many of the world's most successful people as their mentor, including celebrity billionaires, NBA superstars, world-class artists, and global humanitarians. I hope you find great value in today's episode.

• 0:33Speaker 00

  So what I wanted to talk about in this session is movement building. You're likely an entrepreneur or a business builder, or even if you're not, you want to lead a heroic life and build a movement in your own unique way. But if you're a business builder, this session is going to be really valuable to you because in many ways, we want to take our brands and we want to take the products that we produce and we want to build them into movements so that we have this global base of what I call fanatical followers. So I come to the 5AM Club, which I spent four years writing. And the first lesson for movement building is really get the magic right.

• 1:14Speaker 00

  What a lot of people do is they focus on marketing, they focus on sales, and it's all about external strategy. And yet they release a mediocre product. What you want to do is you want to handcraft a product that when people use it, they fall in love with it and they feel it's a little piece of magic in their lives. And if you can do that, then people really will evangelize the product, especially in the world of social media. They will go online and tell everyone about what you've done for them because ultimately, what you want to do in business is help people live their dreams, help people live gorgeous lives. You want to relieve stress from them. So the first lesson is really produce magic before you worry about marketing or sales. The second thing is how do you build a movement?

• 1:59Speaker 00

  One handshake at a time. And what I mean by that is you build a movement of millions of followers of your products and brand, one relationship at a time. And that might sound like an old school strategy, but I think it's never been so relevant because so few people do it. We live in a world in many ways, which is quick fix, magic pill. People want instant glory. What I suggest to you is play the long game and put in the deep work required to build relationships with your consumers, one relationship at a time. And yes, it might take a little bit longer, but you will have a sustainable movement that has legs.

• 2:43Speaker 00

  It stands the test of time. Number three, how do you build a movement? Well, you constantly see yourself as an instrument of service. Keep on asking yourself this fundamental question. I call it the 10x value obsession. If you've been following my work for a long time, you've heard me share it for the past many years. Make it your obsession bordering on a possession to give your consumers 10 times the value that they're paying for. Generosity builds movements, scarcity doesn't. Generosity is what builds movements.

• 3:23Speaker 00

  Give your customers, give your consumers so much value that they are literally dazzled by what they're receiving. And again, if you do that, they'll be on fire to get your message or your brand or your product out to the world. Final thing I would suggest to you is make sure you have fun while you're building movement. If you take yourself too seriously, no one is going to take yourself seriously. So make sure you enjoy the process. A lot of people, what they do is they fall into the seduction of, well, when I make a certain amount of money or I have a certain number of followers, or when I have a certain lifestyle, then I will enjoy my life and I will be happy. Well, that's, that's just an illusion.

• 4:08Speaker 00

  The real key is simply this, enjoy the process. Because if you're not happy enjoying the process, you're not going to be happy when you get the result. Okay, so I hope this session has helped. Go out there and build a movement. The world will be less of a place if you don't bring your magic to it.

• 4:31Speaker 00

  Hi, it's Robin Sharma. I hope you've received strong value from today's episode. I encourage you to read my latest book, The Everyday Hero Manifesto, which is helping people from right across the world live soaring lives. If you'd like to go into further learning, you can head over to robinsharma.com where you can download my free ebook, The World Changers Manifesto. And when you do that, you'll also get full access to the Everyday Hero Training Formula, which is a complete system to help you upgrade your productivity, positivity, impact, and the quality of your life. Have an outstanding day.