#1386- How to Avoid Getting BANNED on Social Media as A Business Owner ❌❌

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• 0:00Speaker 00

  What's going on squad? Welcome to another episode of the change eyes make money podcast for business owners that want to grow and sell on social media. My name is Brian Mark and in today's episode, we're going to be talking about how to avoid getting banned on social media. Now, before I get into today's episode, I just want to let you guys know, okay? I'm giving away a thousand dollars on the podcast, all right, to once a month to one of my podcast listeners. All you have to do to enter to win a thousand dollars screenshot that you're listening to any podcast episode, share it to Instagram stories, tag me at the real Brian Mark. Let me know that you guys are tuning in and automatically you're entered to win a thousand dollars. All right, that's it. And we're going to choose somebody once a month. Now, guys, today's conversation is about being banned. And the reason I had this conversation with you guys is because I motherfucking was banned. Okay?

• 0:42Speaker 00

  So last year I made a post on my Instagram and I was like talking about one of my clients who's got an incredible result and like, guys, the results that we're doing a PT domination is so unbelievable that keep people can't even believe they're real, right? So I posted one of my clients who, you know, had an incredible result. I'm not even going to say it out loud because now I'm afraid to speak out the result that he got. That's long story short, but Instagram ended up taking that post them. And essentially they said it like looked like a get rich quick scheme. And when I like read the actual caption of the post, I was like, okay, it actually like makes sense how it looks like a get rich quick scheme because it's like, I didn't clearly describe the amount of work that it requires in order to like get this result. It just like, it looked like it was just like, if you pay me, you're going to get this magical result. And I wasn't able to go live. I was not able to, my account was not recommended for a year. I couldn't connect external apps.

• 1:25Speaker 00

  Like I couldn't connect like any sort of external apps whatsoever. Like those of you guys that have been following my journey know that I'm building an AI DM setter, which by the way is fucking sick. Behind the scenes, it's sick. I couldn't connect my own AI DM setter to my account because of this fucking ban. So long story short, it gave me PTSD to the degree that now I'm so fucking conscious of not getting banned. So I'm going to walk you guys through my OCD brain because now it's like, I'm just like an expert at like making sure that I'm staying within guidelines. That's number one. Number two is I've seen a lot of my clients ad accounts get banned. I've seen a lot of my clients boosted posts get denied. I've seen a lot of my clients get shadow banned because of this. And so this is just advice that I feel like everybody should take and everybody should follow.

• 2:07Speaker 00

  Because at the end of the day, like if your primary lead source is Instagram, that's where you're getting most of your business from. And you don't follow these rules and you do end up getting shadow banned, you're going to remember this podcast and be like, I should have listened to that motherfucker. You know, I should have listened to him. So I want to give you guys the ultimate framework to not get banned on your social media so that you're not risking your business every single time that you're making a post because I frankly, I think that's really fucking important. Last thing you want to do is, is get restricted from non-followers. And then all of a sudden you gotta scramble to get your shit together in order to figure out a way to generate leads. So this is how, this is the ultimate framework. Okay? First, it's really good to be OCD about what you put on your feed. Like it really is. Because I've been banned for two separate things. So thing number one that I got banned for was when I posted that client result.

• 2:52Speaker 00

  And that client result and it like, when you get banned, it's like meta goes crazy. Here's what they do. Okay? When you get banned, they don't just look through your fucking, your posts on your social media and it's like, if one post gets banned and you review it and it still is like taken down and it's a strike. They actually fucking review everything. So after the first post got restricted, dude, Meta's AI went through my Instagram story archives from like three to five years ago and started striking my account for anything that deemed as like fucking, it's like just started striking. I was just getting strike after strike after strike after strike. So it's like, it wasn't just shit that I posted in the moment. It was shit that I posted three fucking years ago, like legit, like I had some strikes in my account from three years ago.

• 3:37Speaker 00

  So like not taking this seriously, not only impacts like your potential reach, but like after Instagram went through and it was like, strike, strike, strike, strike. It was like, dude, I was like, I couldn't even breathe on Instagram for like a month, you know? Which obviously if you're generating leads from Instagram is a fucking problem. So now, so that was the first thing I got banned for is the, when I posted a client result. I'll talk about how I do that now without getting banned. Second thing I got banned for was actually talking about my addiction. That was the second thing I got banned for. So I like posted this photo of me like in, when I was like working in a nightclub and I talked about my addiction, but I was very descriptive of the actual story itself. So I talked about how I was like, what substances I was doing. Notice I'm using the word substances now.

• 4:21Speaker 00

  I talked about what substance I was doing. I talked about like a detailed account of the actual night where I like went to meet the person that I was getting these substances from. And I talked about like how it was my rock bottom moment. And in that moment, I decided I was going to make a change forever. Well, Meta decided that that was like, it was advertising that lifestyle, not even going to say it. It decided it was advertising that lifestyle because of the specific words that I was using in the actual video itself. So long story short, there's two things I got banned for. I'm going to talk about how I make the decision on what I'm going to post based on both of the things I got banned for. So if you've been following my podcast, if you follow my content, if you're my client, you obviously know that social proof is the number one way to sell clients, right?

• 5:04Speaker 00

  It's the number one way to sell clients. It's the best way to sell clients is if you can demonstrate that you are working with clients that are getting an amazing result, people will see your stuff and they're like, oh, this guy actually knows what he's talking about. Like this guy walks a talk because of all the client results that he has inside of his container. All the client results she has inside of her container. The problem is that when you share social proof, social proof is actually the highest risk of account restrictions because you're trying to sell somebody into your program. So the framework that I use for social proof is two things. Okay? Number one, and the reason I'm doing this podcast right now is because I became very conscious of this when one of my team members posted something on my Instagram. Like literally to this morning and I was like, guys, what the fuck is this? Like, let's not do this. Like, we don't want to get banned.

• 5:48Speaker 00

  Framework. Number one, write this down. Every social proof post has a disclaimer. Every single one.

• 5:56Speaker 00

  What's going on fam? It's your boy Brian Mark. If you didn't know, we just launched the $10 million Instagram funnel blueprint. It became a three time national best seller within the first week of us launching. You can get the book, the $10 million Instagram funnel blueprint. That is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search out the $10 million Instagram funnel blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

• 6:24Speaker 00

  So if you guys go to my Instagram newsfeed right after this podcast and you scroll through and you see every single testimonial video that I posted on my Instagram in the last 365 days since this has happened. You will notice there's like a small little text at the bottom of the video that says, these results are not typical and your results will vary based on your effort and experience level. And it stays there the whole fucking video. You will also notice that in my caption, I say the same thing. These results are not typical and your results will vary based on your effort and experience level. Now I did this, started doing this a year ago and I was the first person that I noticed to start doing this because I was like, I still need to post social proof. Because like I still need to grow my business. Like I want to post the client results.

• 7:07Speaker 00

  But I also didn't want to risk the restriction. And so after an hour and a half of talking to chat GPT about this. Now chat GPT is like, dude, just put a disclaimer on every single video. And I was like, okay, I can do that. So I put a disclaimer on every single video. Six months ago, I started noticing one of the goats in the space. Obviously everybody knows who Alex from Ozy is doing the same thing. And so if you guys ever get hit with Alex from Ozy's ads where he's talking about making more money, well, as soon as he starts talking about making more money, there's a little fucking results disclaimer that comes up. And it says, results are not typical and your results will vary based on your individual effort and experience level. And I was like, oh, that's fucking cool. So long story short, any, there's two places I put disclaimers. Number one is on social proof, actual videos, like if I'm like talking about a specific like client result.

• 7:51Speaker 00

  Number two is if I'm doing a call to action, right? So like, if I like have a CTA in my story and I'm like, if you want to make an extra 10 to 20 K per month in the next 60 to 90 days, comment or DM me keyword and I'll reach out to you to see if I can help. So what I'll do is if I do that, that's my claim, then I'm going to put these results are not typical and your results will vary based on your effort and experience level. Every single one, I never miss ever. And it's like that OCD about it because I know, like I realized last year that like you can just be all fucking willy nilly posting your content, da, da, da, da, da, posting your content, restriction, shadow ban. So it's like, I would rather not take that risk. And so every single post gets a disclaimer, no matter what.

• 8:30Speaker 00

  On my video and in my caption, and it doesn't have to be a giant disclaimer. It's just like these little, this is like little tiny little guy, you know? Just go to my feed and you'll see these little tiny guys in my videos because I don't want to take away from the video, but I also want to put it on the video. So that's thing number one. Thing number two, to avoid account restrictions, and this is really important, is if you guys have some sort of deep story that you share, like for me, it's like my, I was heavily addicted to substances. I came home, I was sleeping on my grandma's trailer, blah, blah, blah, blah, blah. If that's the story that you're sharing, be very cautious with the words that you're using. Because even if you were to say something like, you know, I went out drinking and you talked about how many shots you took and you talked about how much, like, I'm not even gonna say the words. You talked about how much substances you did and blah, blah, blah, blah.

• 9:13Speaker 00

  When you guys do that, you're basically, you are going in the land of promoting alcohol and promoting stuff. Again, not gonna say it, but when you are telling personal stories about trauma that you went through, be very cautious with the words that you're using. Like, I don't use the word, I'm gonna use the word snow to describe the word that I no longer use. I won't even say it in my videos anymore because I'm like, there's no point on me risking it by speaking a word that is like classified more towards the banned stuff. So I don't even say it, doesn't even register. So when you guys are telling personal stories about, you know, struggles or adversities that you guys went through,

• 9:53Speaker 00

  just be very cautious with the words that you're using. Another framework I do think through and like this is just me being OCD because I'm like, now that I've been banned, I'm very on the other side of like, I'll never get banned again. So I'm gonna do everything I can to never get banned. These are just small things, but when I'm doing swearing in my videos, like if I like, because I say the word fuck a lot, let's be honest. I try to blank out as much as possible. So I'll never have a text hook that says, fuck your feelings, that just with the word, actual word fuck. Cause I don't like, I'd again, I'll just, it'll be an F star CK your feelings. And I try to do that in all my captions and all my videos. Sometimes I miss it. I don't think it's that big of a deal, but again, I'm just OCD and I don't want to miss anything.

• 10:31Speaker 00

  Now, I also want to give you guys one final like check to ensure that you are the least risky when you are posting and you're not gonna get, you know, shadow banned or banned or whatever from sending messages or any of that stuff. When you're about to post a piece of content, if you're not sure about the piece of content, all you gotta do is screenshot that piece of content. Go over to chat GPT and ask chat GPT, is this meta compliant? If you're about to record a reel and you don't know if it's meta compliant, because that's the ultimate goal, you have to be meta compliant. If you're not meta compliant, you're banned. And if AI determines you're not meta compliant for whatever fucking reason, bam, you know? So if I'm about to record a reel and I don't actually know if this reel is going to be within meta's terms of service,

• 11:14Speaker 00

  then I'll take the, either the reel script and I'll plug it into chat GPT and I'll just ask, is this meta compliant? And then it'll give you a rating. So it'll say like, for organic content, this is like a two out of 10 risk. And for ads, this is like a seven out of 10 risk. So if I'm posting organically, then I'll post it. But if I post a piece, like if I like take that little screenshot or I plug my script into chat GPT and I'm like, is this meta compliant? And it's like for organic content, this is an eight out of 10 risk. Like, I'm not gonna film that fucking video. So then I'm gonna ask like, okay, like what would I need to shift in this video or what would I need to change in order to make this, you know, a two out of 10 risk? And then it'll tell me the shifts and the changes that I need to make and then I'll make those shifts and changes. Long story short, I'm incredibly grateful for the social media platforms that we are on, you know, Instagram, Facebook, all these places.

• 11:56Speaker 00

  But at the end of the day, like when you're on these platforms, you're playing by their rules. Because like this is not our platform. This is a platform that's owned by meta. So ultimately, at the end of the day, it's like, if I'm in somebody else's house, you know, they set the rules for like what happens in the house. So Instagram ain't my house. And so I want to make sure that I'm like playing within the rules of the house. And if I don't play within the rules of the house, then I'm likely to get banned. Instagram's primary job is to like protect their users essentially. So if you are posting anything that could be perceived by the AI as something that is damaging to the users or something that takes from the users, that is when your account is at risk of getting restricted. If you think you are banned and you wanted to check if you are banned, if you go into your Instagram account,

• 12:38Speaker 00

  go to the little top three dots in the top like right corner of your account and you scroll all the way down to account status. When you click on account status, there's gonna be either all green check marks. It'll be all green check marks for like monetization, recommendations, all this stuff. Or there'll be orange or red X's, okay? If you have all green check marks, you are not banned. And if you have any orange or green check marks, you are banned. Because sometimes when our content isn't being seen by like more people, you're like, oh, my content isn't getting seen and banned. It's like, okay, well then go check your account status. If your account status is all green check marks, you're not shadow banned. Your content just sucks. So let's just fix your content. Let's just make it better. But that's how you check if your account is actually banned.

• 13:20Speaker 00

  So I know this was like a more tactical podcast, but it was top of mind for me today because I just had a conversation with my team about this. And I do feel like this is extremely useful information for everybody to know and everybody should know how to not get banned. My best clients are doing this. And so like my clients that are doing two to 300K a month, like those clients are the ones that are putting disclaimers on their stuff. Because at that level, like when you're trying to grow your business, you don't want to make any moves that put your business at risk and frankly, posting social proof. Oh, last thing, this is a big one. If you are ever making any money claims, okay? I almost forgot. I can't believe I almost forgot. Ever making any money claims, like you are in real estate and you're making a money claim or your business coach, you're making a money claim, you're a content coach, you're making a money claim, whatever. If you're ever making any money claims, do not put cash signs in the videos.

• 14:04Speaker 00

  So if you have social proof videos that talk about specific results, like let's say you're like, my client Gabriel hit 180,000, $2,000, which is what just happened in my Instagram reel in the last 30 days. I do not put cash signs in there. So instead of saying 180,000 with like 180, like with the cash sign and 180,000, I'll put 182K. So it's like a small detail that makes a big difference because again, like one of the things that, that AI is scanning for is they're scanning for cash signs. So I want to avoid using cash signs as much as possible in my content. Uh, sometimes again, it slips through, but for the most part, like I do everything in my power to make sure that there's no cash lines in my content. Especially when I'm talking about client results. So that's a wrap. Hope you guys enjoyed this episode. Now you know how not to get banned. Follow the rules of Instagram. You ain't gonna get banned and then your account's gonna grow. You're gonna make more money. Your business is gonna grow, et cetera.

• 14:50Speaker 00

  Hope you guys have the best day of your entire life. Just a reminder that we are giving away $1,000 cash on every single month on the podcast. All you gotta do, screenshot this podcast episode, share it to your Instagram stories, tag me at the real Brian Mark. Let me know that you are tuning in and every month I'm gonna choose one person and I'm gonna give you away a thousand dollars. Right? If you are banned for whatever reason, send me a message on Instagram and let me know that you've listened to this podcast. I do have some contacts that might be able to help you out. So yeah, peace, love and protein. Have the best day of your entire life and I'll talk to you soon. Deuces. Thank you so much for tuning into today's episode. Hopefully you got some value. If you did and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month,

• 15:31Speaker 00

  DM me 10K on Instagram, at the real Brian Mark for more information and I'll reach out to you to see if I can help you grow an online coaching business.