#1420- My 4 Step Framework For Yapping On Camera

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• 0:00Speaker 00

  What's going on squad? Welcome to another episode of the Change Lives Make Money Podcast for business owners that want to grow and sell on social media. My name is Brian Mark. I'm your host in today's episode. We're talking about yapping. Now, for those of you guys that don't know this, we're giving away a thousand dollars cash every month to a podcast listener. So if you do listen to the podcast, all you gotta do screenshot any episode, share it to your Instagrams, tag me at the real Brian Mark. Let me know that you're tuning in. Also leave me a podcast rating. All right. So go to whatever platform you're listening to, whether that's Apple, Spotify, iTunes, Castbox, whatever, and leave me a rating, five star rating, leave me a review. Let me know. If I suck, you can also leave me a one star review. You're more than welcome to do that. But yeah, I'm choosing one podcast listener every month, giving away a thousand dollars. Now, everybody always talks about yapping on camera, you know?

• 0:42Speaker 00

  Seems to be a popular subject on social media these days. How do I speak on camera? How do I yap on camera? Da da da da da da da da. But like, what does yapping on camera actually mean? How do you do it? What do you say? And how do you make them not suck? Cause I feel like most of us, when we open up the camera and we want to say something, we actually don't know what the fuck we're going to talk about. And let me know if you resonate with this. It's like you like, okay, I know that I need to yap on camera, but I actually don't know what the fuck I'm going to talk about. Like, it's almost like as soon as the camera comes up, it's like your brain just like blanks, you know? And you see everybody talking about how it's ideal to like pull out your phone and just do FaceTime videos and speak to the camera. But when it comes to actually speaking, it's like, it's almost like our brain just goes like

• 1:24Speaker 00

  freezes. Here's the truth, okay? My brain was freezing as well. And I knew that I had to start doing more yap into the camera videos. And I knew I had to start doing more talk to the camera videos. But the reality of the situation is that like, I didn't know what the fuck I was going to talk about, which seems weird because you know, my business has done $50 million in sales and it's like, we've got like fucking a lot of things I could talk about. But I didn't know which one of these things would actually be something that would be received as valuable on social media. Like I needed to figure out, like, I needed to find a way to do these videos in a way that obviously like spoke to my ideal client and also performed well, because I don't just want to yap on camera for the sake of yapping on camera. I wanted to do it in a way that performed as well. My whole Instagram account is high quality content

• 2:07Speaker 00

  and that's what I'm used to the most. Cause it's like, it's, I would argue that it's easier for me to meet with my videographers and do those pieces of content, because they do the majority of the work with the scripting, et cetera. And then I just add my subject matter expertise. But when it comes to actually like yapping on camera, it's like, I have to come up with the ideas myself. I have to speak on them myself, et cetera. So I'm going to give you a very simple framework that I use. Okay? This very simple framework has generated me millions of views with my yapping content and consistently get my yapping content in like the top performers of, you know, in consideration of like what my average is. So this is my four step framework. I use this every single time I'm doing a yapping video. And when I don't use it, when I'm doing a yapping video, sometimes I just go off the cuff. But I would say like 80% of the time, this is the exact framework

• 2:50Speaker 00

  that I use for every single piece of yap content. And it makes my yap content so fucking easy. Cause in my head, I'm just following this four step formula. I'm going to give you the four step formula and it's going to be like easy to follow. But what I would say is like, when you first start out, whenever you're starting out anything, I would recommend that you like write it out first, you know? So like, I'll give you the four step formula, which will give you the ability to like write it out. And then once you write it out and you do this, like I would say a hundred times, it's just, then it's going to come to you naturally. And you're just going to be able to pick up the phone and speak, because now at this point, I can just open up my phone and I can start fucking talking, because I'm following the four step formula in my head. Okay. So here's the four step formula. Step number one, okay? Open with a bold statement.

• 3:30Speaker 00

  Now, for bold statements, you can get bold statements from like just very strong opinions you have in your head. Like, an example would be like, I'm going to pull up one of my videos of like, uh, so one of my videos, this is the bold statement, start the video, it says, "Your biggest haters are going to be the people that are the closest to you, because they're going to be the people that started with you and watch you climb." So like, your biggest haters are going to be the people closest to you. Another, a bold statement, "If you feel awkward talking to the camera," is like a bold statement, because there's a lot of people that like feel awkward talking to the camera. So a bold statement can be like a strong opinion that you have. A bold statement, and here's another piece of sauce, okay? A bold statement can also be a viral hook from somebody else's video. So another thing I'll do is I'll grab a viral hook from somebody else's video.

• 4:15Speaker 00

  I like, anytime I come across a piece of content that is like, I'm like, oh, that's a good piece of content. I'll take the, the actual, the, the first sentence out of their mouth, and then I'll add my own subject matter expertise onto the first sentence out of their mouth. So like an example of that is I saw a dude's video on social media and it was like, "If I wanted to make a hundred thousand dollars as fast as humanly possible, here's exactly what I would do." And I was like, I was like, oh, that's a fucking good, that's a good fucking hook. So then I stole that hook. And then I used this framework that I'm about to give to you. So you start with a bold statement. That's step number one. You can do that bold statement based off of a strong opinion that you have. You can also grab a bold statement off of a viral video, but a bold statement is something that's going to capture people's attention in the first three seconds. That's number one, okay?

• 4:57Speaker 00

  What's going on family? It's your boy Brian Mark. If you didn't know, we just launched the $10 million Instagram funnel blueprint. It became a three time national best seller within the first week of us launching. You can get the book, The $10 Million Instagram Funnel Blueprint. That is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search up The $10 Million Instagram Funnel Blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

• 5:25Speaker 00

  Number two is you tell a story. Okay? You tell a story, a story about that bold statement. So like, if I think about, I'll give you an example. It's like the, that your biggest haters are going to be the people closest to you. We'll use that video as an example. So I'm like, your biggest haters are going to be the people closest to you, because they're the people that watch you climb up and they're still in the same place. So that's the statement to start the video. Then I'll tell a story associated with that statement. So I'll say something like, when I first started online fitness coaching, I was really good friends with this guy. Like we would break bread, we would go out, we would work out together. And then the first time that I ever posted about me doing $10,000 a month, he started hating on me, like literally following me around the internet, talking shit about me on all of my posts. So then make a bold statement. I tell a story that supports the statement that I made. And then once I tell a story that supports the statement that I made, then I teach a lesson.

• 6:10Speaker 00

  So number three is to teach a lesson. So teaching a lesson would go something like this. What I realized is that it's when you start to achieve more success and you've got people around you that are watching you climb, they're either going to support you and like cheer you on, or they're going to hold you back. Because your success is going to be a mirror into their own life. And so they'll either use you as inspiration, or they'll look at you and they, they'll say fuck you. It's not because they actually hate you. It's because looking at you and seeing your success is a direct reflection of all the shit that they're not doing. So then I teach a lesson. Okay. So we've got bold statement, story to support the statement. I'll teach a lesson and then I wrap it up for a second. Okay. And then now I'm going to wrap it up. So I wrap it up with a takeaway. So now I'm going to give something away to my audience.

• 6:52Speaker 00

  So I'm going to say something like this. So if you're an entrepreneur and you're on the journey and you're like climbing the path to success, don't let the opinions of other people around you hold you back from going after your goals. Understand that if you are getting hate on social media or you're getting hate in real life, it's not because you're doing anything wrong. It's because your success is a direct reflection of all the work that the people around you are not doing. End of the video. So here's the four step framework. I'm going to give it to you one more time. Okay. This is how I do, like, the majority of my yapping content is done like this. Bold statement. Okay. So a bold statement to start the video is a strong opinion that you have, or a hook from another viral video. So another hook from a viral video that I got, one of them was, if I want to drink a hundred thousand dollars as fast as possible. So that's bold statement to start the video. Then I'm going to tell a story. Okay?

• 7:33Speaker 00

  I'm going to tell a story that supports that bold statement. So that's immediately, this is like bold statement, tell a story. As soon as I do bold statement, tell a story, the story has to support the statement. Now the story can be about you or a client. Okay? So like an example could be like, I'm going to give you an example for like a fitness example. It would be like, if I wanted to lose 20 pounds as fast as possible and keep it off for life, this is exactly what I would do. And this is the same advice that I gave to my client Sarah, who's been with me for the last six months. And she is down a total of 20 pounds. And not only is she down 20 pounds, but she can actually see her six pack for the first time. Bold statement, tell a story to support the statement. Another example, the fitness is like, I'm going to use that example and I'm going to use like you as an example. So I could say, "If I wanted to lose 20 pounds as fast as possible and keep it off for life, this is exactly what I would do. I started out fat myself. And so I was 50 pounds overweight

• 8:17Speaker 00

  and I tried everything under the sun. I tried keto and I went fasting, all of these different things. And none of them seemed to work until I found this one thing that actually stuck. Now, so that's the story. Then I'm going to teach the lesson, right? So I'm going to teach about whatever the fuck I'm going to teach about, whether that's like drinking more water, getting 10,000 steps a day, or whatever the fuck I want to teach. And then at the end of the video, I'm going to give a takeaway. So if you want to lose this 20 pounds as fast as possible, here's exactly what you should do. Thing one, thing two, thing three, three, four. End of the video. So bold statement, tell a story, teach a lesson, give a takeaway. That is my four step framework for doing all my yapping content. Now, some things to consider and some things to keep in mind is when you do yapping content, don't accept the first yap. Okay? So like, as you start to speak on camera, I never accept the first yap.

• 9:01Speaker 00

  So I will usually film the video like two, three, or four times before I'm like, yep, that's the one, you know? Because you know, the first time, it's probably going to suck. Second time, it might suck. Third time, it might suck. And then the fourth time, it actually goes. And I've been doing content now at this point for like years and I will still do that to this day, because I want to make sure that I get like my message as clear as possible. And there are some times that I'll just do like a one take Tommy. I open up the camera, I'm feeling inspired and it's like, banger. But usually even in my like one take Tommy moments, I will still go back in the videos and I will cut out like unnecessary filler words. So like unnecessary filler words would be in the sentence that I just made. So like, so if I was doing a yapping video, I would go through the yapping video and any unnecessary filler words that I put in,

• 9:45Speaker 00

  like that are like words between sentences, I'll cut those out. So that when people are watching the video, it just is like a smooth transition from sentence to sentence to sentence to sentence to sentence. Some other things to keep in mind with yapping content, absolutely 100% needs a text hook. There's like no if, ands or buts about it. If you don't have a text hook, then it's not going to perform well. And finally, this is again, this seems like very basic advice, but I think it's very important to go over, is absolutely 100% needs captions. And the captions ideally should look native to Instagram. Like if you're doing yapping content, speak to the cam content, the captions ideally should look native to Instagram. The more authentic that the video feels, like as in like, it looks like you literally just filmed this video on your iPhone

• 10:27Speaker 00

  and you edited it in the edits app and then you posted it, the more authentic the video feels, the more likely that it is to perform well on social media. This is especially true when you're doing like value based content, because let's be honest, like value based content can be quote unquote boring. So if you're doing value based content in a way that feels natural, authentic, organic, and you're doing it based off of your life experience, it has a significantly higher chance of performing better on social media and actually getting people's attention. So that's a wrap. That is how I do my yapping videos. That's how I do my yapping content. Hopefully this was helpful and useful for you. If you're listening to this podcast and you're like, hmm, I actually need this dude's support with like creating better content, you can send me a DM on Instagram that says info. I just want to let everyone know on the podcast that as of November 29th, I'm going to be increasing prices on all of my coaching programs by 25%.

• 11:11Speaker 00

  And we're likely going to start doing that, you know, once every two months. So like right now is the best time to get in. And then if you're my client, we're doing a Black Friday sale for clients only. So if you're not my client, you don't get access to it. If you're my client, you should DM me Black Friday on Instagram and we should chat about your renewal, because right now you guys have access to some killer deals and you could also enter to win a $50,000 trip. Peace, love and protein. Hope you guys have the best day of your entire life. Thank you so much for tuning into the podcast. And if you want to win a thousand dollars, screenshot, share it to your Instagram stories, tag me at the real Brian Mark and I'll talk to you guys soon. Deuces. Thank you so much for tuning into today's episode. Hopefully you got some value. If you did, and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month, DM me 10K on Instagram, at the real Brian Mark for more information and I'll reach out to you

• 11:56Speaker 00

  to see if I can help you grow an online coaching business.