Nothing and Nobody Will Ever Hurt You Again - After This.

Most people think failure is the end. I thought that too — until I got rejected from every Ivy League school, barely scraped into Arizona State, and watched my career implode over and over again. In this raw episode, I'm pulling back the curtain on every spectacular failure that built my empire: the boss who said I'd leave dead bodies behind to get ahead, the million-dollar payout to a bad partner, and the moment I almost lost everything with weeks of cash left. From getting pushed out of companies to navigating a brutal divorce in front of my entire firm, these aren't just war stories — they're the blueprint for turning your biggest losses into your greatest wins. I share why the chip on your shoulder is worth more than a pat on the back, how to know when you're made of paper versus walls, and why your bank account is a direct reflection of the difficult conversations you're willing to have. If you've ever felt like you're drowning while trying to look calm on the surface, or if you're tired of playing it safe while watching others win big, this episode will show you exactly why failure isn't just the entry price to success — it's the only currency that matters. ___________ 00:00:00 Introduction 00:00:36 Welcome to the "Lowlight Reel" 00:00:59 College Rejection and the Arizona State Advantage 00:01:58 No Job Offers and the Vanguard Breakthrough 00:03:48 The Brutal Feedback at Vanguard 00:06:12 Breaking Into Goldman Sachs 00:07:50 Learning From Goldman's Elite 00:09:57 The State Street Hustle 00:11:52 First Time Firing Someone 00:15:52 Building a Billion Dollar Business 00:16:29 Divorce and Professional Attacks 00:18:18 Side Hustles During Corporate Drama 00:19:34 The CEO's Walking Warning 00:20:50 The Partnership Power Play 00:22:30 The Dinner Confrontation 00:25:27 Going Solo and Million Dollar Mistakes 00:28:06 Near Financial Collapse 00:30:49 Lessons on Failure and Growth ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.

• 0:29Codie Sanchez?

  You'll make more money once you realize failure is just the entry price to eventual success. Respect is earned, not given. I wasn't deserving of respect. And if you're not getting respect right now, it might be because you need to have a little bit more dangerous of a demeanor. Sometimes a chip on your shoulder is worth more than a pat on the back. Stay cool on the surface, baby. Paddle like hell. Never apologize for trying really, really hard. Having a job is hard. Having a business is hard. Choose your heart. That thing in front of you at this moment that you think is going to break you might actually be the thing that is going to catapult you to the next level of the game.

• 1:06Codie Sanchez?

  Welcome back to the Big Deal Podcast. I'm Codie Sanchez. I want to talk to you vulnerably today about all the ways I've lost, the lessons I've learned in it, so you can get more comfortable with the truth and thus win more. If you're not failing enough and big enough, you'll never really win. So without further ado, welcome to the official Codie Sanchez low light reel, where I can teach you all the lessons and you can skip my scars. If you didn't get into the school that you wanted to get into, don't worry, I was the exact same way. In fact, I applied to all the big names, you know, the Harvards, the Stanfords, the Yales. And shocking, I got into none of them. In fact, I barely got into Arizona State University, Harvard of the West, some might say. I think the only reason that that didn't cripple me at that time was I had no money

• 1:51Codie Sanchez?

  to go anywhere else. And so I went to Arizona State and that actually ended up being the biggest win that I ever could have. What do you mean by that? Well, 60,000 students meant that I...

• 2:05Codie Sanchez?

  Had to navigate not being that important, being a number, nobody cared about me, nobody was checking up on me, you know, I wasn't special at all. And that meant that I worked really hard. I had three degrees by the end of it. I got a grant from the Howard Buffett Foundation because when you're not special, but you have a chip on your shoulder, you have the opportunity to prove everybody wrong. And sometimes a chip on your shoulder is worth more than a pat on the back. So then, you know, you might think, well, maybe it gets better afterwards. And once you're done with college, you're gonna figure it out, everything's gonna be fine. Well, if you're like me, I had no jobs, you guys. Senior year of college, I had no jobs. I was too busy partying, doing things I shouldn't have been doing, going to frat and sorority things. And the only people that wanted to hire me

• 2:47Codie Sanchez?

  were like the Associated Press for $18,000, which even back then was not enough money. And I was pretty scared. I thought I was gonna have to move back in with mom and dad. I was super embarrassed. But maybe that thing that is your biggest fear leads you to do the irrational thing you would not have done otherwise. If I had an easy job come across my plate, maybe I wouldn't have pushed myself to do the irrational thing, which is, I went to a finance conference. I sat next to a woman. She ended up being a recruiter for one of the biggest companies in finance in the world. It's called Vanguard. And I just got curious. Your willingness to ask questions and look stupid while everybody else tries to position themselves, especially when you're young, is what's gonna make you

• 3:29Codie Sanchez?

  stand out. The more you realize you don't really know anything, and the younger you are, and the more you try to look like you know everything, the more foolish you actually look. So I sat next to her and was like, I don't understand anything. What do you guys do? How does that work? How does this go? What happened? She gave me a job offer. That job offer made like 3X more than my 18K, which was a lot at the time. And every single other person in this program, it's called an accelerated development program, every single other person in it, they went to the Harvard's, the Stanford's, the Yale. I was the only public school little kid nerd who was also a sorority girl in it. And if you've ever seen how like ducks look really calm on the surface, but they're paddling like crazy underneath it, that was me. So if that is you right now, that's, that's

• 4:10Codie Sanchez?

  okay. Stay cool on the surface, baby. Paddle like hell. Never apologize for trying really, really hard. That's what I certainly did. And I thought maybe I'd made it at Vanguard. But then what's gonna happen is you're gonna feel like this climb that you're on, every single time you get hit to the top, you hit the first peak, there's a big cliff on the other side. There's a ravine you have to go back down. My ravine was. At the end of that year process, you had to find your own job inside of Vanguard. And so they didn't just like give you another job after you went through the program. Somebody had to choose you inside of the company to come stay and work in their division. And I came up with an idea for the company. I brought it to the head of my division. The guy's like, cool, this seems like a cool idea. And then what happened? Well, he pulls me back in a couple of hours later. I think I'm getting this job.

• 4:55Codie Sanchez?

  He's like, we've cleared it. This is going to be awesome. You're going to go do this thing that you really want to do at our other campus. I'm like, great. He pulls me back in and he sits me down. I'm all excited. I've called my parents. I've told them already, like, what if I have to move to this new place, do this thing? And he goes, what do you think your colleagues think about you? And I was like, what? I thought we were talking about this job that I came up with and this cool thing that I could do. It's like, what do you think they think about you? I'm like, Ron, I have no idea what you're talking about. Like, can you explain to me? And he goes, well, your colleagues think that you would leave dead bodies behind you to get ahead. I was like, Jesus Christ. Like metaphorically, physically, I was like 110 pounds soaking wet back then. And I'm trying not to cry, candidly, because I don't know what to say to that.

• 5:40Codie Sanchez?

  And I'm like, I'm sorry, I don't understand what you're talking about. And he basically said, well, you know, you never come to the group lunches. You know, you never plan group activities. Apparently, when people come to your desk, you're like too busy to talk to them. They think that you're too good for them. Little did he know that the reason why I was doing all those things was because I was drowning. Like, there were all these smart people who had finance degrees. I was like a journalism background, trying to figure out how to keep up with Harvard and Stanford and Yale. And so, yeah, I wasn't like party planning because I was dying on the inside. So, so at the end, he said, so that job that you want to have, we're actually going to give it to this other person. And I remember going home and I was crying. I was super embarrassed. I didn't want to tell my parents because I had like proactively told them I was going to do this whole thing.

• 6:24Codie Sanchez?

  But what's fascinating about that is if you flash forward seven years, that same person who took that job from me, who's awesome and a friend now, she became my COO at another company. She worked for me. And so thankfully, the fact that they had been like, no, because you're not nice enough. You don't smile enough. You don't party plan, Cody. We're not going to gift you this job. I was like, fuck you guys, I'm out then. Okay, fine. Not even like a couple of weeks later, recruiter calls me for the best company in the world in finance and investing at the time. It's called Goldman Sachs. And when I tell you that like, normal kids like me didn't work at Goldman Sachs, like you don't, you don't have like a, like a dad who didn't go to college and a mom who was a special education teacher and go to Arizona State and go work at Goldman Sachs.

• 7:07Codie Sanchez?

  Like, that just does not happen. So when the recruiter called me about this, I was like, "Yeah, I'm gonna take this call." And I had such a big chip on my shoulder that I went ham through the interview process. I did everything you could humanly imagine. And I ended up making three X my salary again. And that took me to Chicago and New York for one of the best investment banking firms in the world. What I learned from my mentor at Goldman Sachs that helped me get the next job was that no matter what you do, if you do one thing right, which is control what gets into your brain, control the inputs and what you consume, that leads to your outputs, AKA how you succeed. And since I learned that, I've been obsessed with making sure I only listen to things that feed me.

• 7:53Codie Sanchez?

  Things like this podcast. So if you're not already subscribed, this is your moment to do it, to steal all of my rich mentor's homework, like my mentor from Goldman Sachs, and make sure that you're not filling your brain with things that aren't gonna give you the success you want in life. And so if you aren't already subscribed, if you're not already following us, if you're part of the 60% of humans that never achieve what they want to achieve fully, I would change that. And I would subscribe to the podcast. The lesson is, when you can get around people who are smarter than you, do it every chance you get, especially when it makes you uncomfortable. You become what you surround yourself with. So if you surround yourself with a bunch of people who aren't winning, who don't make any money, who aren't happy, who aren't married, who aren't having

• 8:37Codie Sanchez?

  sex, guess what you ain't doing? None of those things. So thankfully, I went to Goldman Sachs and again, it was this group of people who lived in worlds I've never understood. That was the first time I heard the term "we summer" somewhere. I was like, "We summer?" I was like, "I think everybody summers." There's like a summer, and it's a fall, there's this, like a thing. What are you talking about? Then I heard all these fancy words, and people live, you know, lives where they, they went to international schools, you know, I didn't, I didn't leave the country except to go to Mexico, probably when my parents didn't know it, until I was well out of college. I start working in Goldman. I climb my old man up the ladder, and I'm the kid, I'm the little duck paddling underwater like a crazy person. And what I learned there is-

• 9:19Codie Sanchez?

  Half the time, it's not what you know. It's not how you're doing. It's who you know, and even more, who knows you. I was working like crazy. And when I went to go to get promotion from kind of the miserable job that it is when you become an analyst, that's the low guy on the totem pole at Goldman Sachs, to trying to get to the next level of the game, it was like rejected, rejected, rejected. And I remember all these people getting ahead of me, and they were really good at a thing you should never feel bad for doing, which is self-promotion if you are good for real things you did. And I remember being pretty jealous at that time about a bunch of other people. And I was like, man, maybe I'm, maybe it's me, you know? Maybe it's not everybody else. But thankfully, that led me to do some pretty crazy things.

• 10:00Codie Sanchez?

  I ended up not asking my boss for permission and going to another boss in another division and another part of the company and saying, I want to come work here. I want to come work there. When I kept getting turned down, I kept going. Finally, one of them says yes to me. Like, sick, my boss sucks, but this person sees I'm great. And my boss shuts it down. He's like, I don't care that that other person wants you. Again, I'm going to fill it with somebody else. I was like, son of a gun, I'm really doing something wrong here. So what happened? I leave. But where do I go? I'm like, well, this time, I am apparently relatively unemployable. And so if you are also unemployable, just know that most entrepreneurs, the reason for your success will be a bad former boss.

• 10:43Codie Sanchez?

  And so it's okay if you're semi-unemployable. If you don't like the people that you've worked with before, have a little introspection to make sure if everybody's an asshole, what do we know? You, you probably are, so I'm sure I was in many ways back then. But then I went to State Street. And the way I went to State Street was different. This time, I was like, okay, I want to be a boss, not the boss, but a boss. I want to manage people. I want to lead a team. And I want to see if I'm any good at this. And are they bad? Or am I like un-leatable? And so I wasn't really qualified for that at the time. And the best way to get something you were unqualified for is to show, don't tell, is to do proof of work, not proof of resume. And so what did I do? I went out to State Street.

• 11:27Codie Sanchez?

  I looked at all these jobs they had outstanding. I had, there was one that I thought I could do, which was in Latin America, and I put together an entire business plan. Here's how I would run this division. Here's the client list I would go after. Here's the scripts I would use. Here's the product I would sell. Here's the people I would hire for my team. Here was my budget. I just put together like, I did all the work. And I still didn't get the job. And then I did it three different times for three different people and three different roles at State Street until I swear to God, one of the guys finally called me and he goes, are you this Codie Sanchez girl that is calling all of us? And I said, yeah. I go, can you imagine what I'm going to do for you when I do this when I don't get paid? What do you think I'm going to do for you when I do get paid? And he was honestly like worn down, like a sad dad, you know, after the kids just beating him up.

• 12:12Codie Sanchez?

  And I was like, okay, cool. Let's do this. He gives me a job. That job was pretty incredible because that was the first time I got to run my own little team. I got to have people report into me. But if you think I was good at it first, you're out of your mind. I remember the first time I had to fire somebody, which was like my first employee too, whose name was Ryan. Sorry, Ryan. And Ryan was like straight up Bostonian. I lived in Boston at the time. And I remember nobody respected me, like respect is earned, not given. I wasn't deserving of respect. And if you're not getting respect right now, it might be because you need to have a little bit more dangerous of a demeanor. It might be because you're not that impactful of an enemy, so you can't be a very good ally. And that was me. I wasn't really, I wasn't really dangerous on either side of the coin. And so Ryan respected me about as, as little as a human could.

• 12:56Codie Sanchez?

  And I remember one day we're at an event and he looks at me and I'm his boss. And he's like, uh, you got any tattoos? And he's Bostonian, so he has an accent. And I at the time did not. I'm like, I do not, Ryan. And he's like, I got one. I'm like, that's cool. I'm excited for you. And he's like, uh, you want to know what it is? I'm like, I feel like you're going to tell me. And he responds, it's a squirrel reaching right up towards my... And I was like, Ryan, what the f- did you just, are you? He goes, my nuts, my nutsack. You get it? I was like, I do. I in fact do get it. Then he proceeds to ask me if I slept with anybody to get this job. And at that point, I'm like, we are, we are backsliding here. This is not working out very well.

• 13:39Codie Sanchez?

  He also proceeds to like not come in with these elaborate stories about why I'm getting in trouble because I got this liability on my hands. And it took me having the balls to do a thing that's like... Not very well lauded on the internet, which is tell somebody they're not a fit for your company. Like, if you want to get hated quickly, go tell somebody that was hard for you to fire somebody on the internet. It doesn't go over very well.

• 14:02Speaker 00

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.

• 14:32Speaker 02

  Low energy, unfocused, foggy? You might be dehydrated. Gatorade Zero powders have been scientifically designed to help improve hydration balance in the body. With a clinically proven electrolyte blend and no artificial colors or flavors. Great tasting hydration, no matter where you're going. Shop now online or at retailers nationwide. Gatorade. Hydrates better than water. Is it in you? Symptoms noted are signs of mild to moderate dehydration. Consult a healthcare professional if symptoms persist.

• 15:01Codie Sanchez?

  But the truth of the matter is, if you want to make crazy amounts of money, you're going to have to do something irrationally difficult. Your bank account is a reflection of the difficult decisions that you've made and the difficult conversations that you've had. The more difficult conversations you have, the higher the bank account you will eventually have. So that was my first little lesson. I was like, all right, now I got to figure out how to get somebody here who would actually, who I could be worthy of their respect. And I got to live up to that. So then I'm looking to leave State Street, Boston's amazing place. What up, Bostonians? Tell me if I got any of you guys who listen. But it's cold as fuck. And I'm from Arizona. And so I was so cold. I had lived in like

• 15:42Codie Sanchez?

  New York and Chicago and Boston. Also highly recommend, if you stay in the place that you were born, it is really hard to change the human who you were. Move. Often. See who you are. You can always go back, but at some point, it's hard to leave. So see what it's like when you uproot your tree. So I was ready to leave Boston because I'm a wuss and it was too cold. And I'm looking for my next role. And so I, I, I want to switch into a different part of finance. And for you guys, I don't know if you've ever like, you know, you want to get to this next level, but like you can't see the bridge between the two. It's too far. Like you're like, how do I get this ladder from where I am to what I want to be? What I want to be is like, not reasonable for where I'm at, but I want to get there. And that was me.

• 16:27Codie Sanchez?

  And that's when I really wanted to break into private equity. And so there's one firm at the time that was doing it really well. They're called Credit Suisse. They're not as around as much anymore. But I wanted to work at Credit Suisse and I wanted to run this division there like I, I was at State Street. And I had to interview in three continents with 12 different people. I had to pay and fly myself out to those locations to get the job. I remember, I, I still remember the way the guy laughed at me when I told him that I went to Arizona State. He thought it was a joke. He was like, eh, cause I made the Harvard to the West joke. He goes, ah, ha, ha, oh, you did go to Harvard? I'm like, no, no, bro. I did go to Arizona State. Yeah, yeah, yeah. I got three degrees. He goes, do all of them combined equal a real one? I was like, this is going well. I think he likes me. I think we're probably going to get hired. Shocking, I don't get the job at Credit Suisse.

• 17:11Codie Sanchez?

  And I'm actually kind of ticked because at that point I was really qualified. Like I already had the client list. I spoke multiple languages, English and Spanish. I knew the territory. I was already covering it and they hire this other person. And I'm like devastated. But inside of the thing that I wanted more than anything else was that line from the Garth Brooks song, which is sometimes, uh, you should thank God for unanswered prayers. Because what that led to was me building my very first billion dollar in assets under management business in Latin America. I could have gone and been somebody else's employee or I could have built my own company. And the reason why again, a chip on a shoulder so big, it fuels bigger than any back path.

• 17:54Codie Sanchez?

  So I go to a company called First Trust, which is awesome. And I'm loving it and I'm building like crazy. And then I get divorced. And I'm like, everything's going so good. Total destruction of my life. Lose all my friends. Lose my house. Lose a bunch of money. Feel awful. I'm so embarrassed. We work together at the same firm. That was a real, real blast. I'm like the only female, not to play the woman card, but it is true. I'm the only female that, that runs a division there and all the rest are dudes. So who do you think they like more? Spoiler, not this one. So anyway, they all side with him. I'm still there. It's a total nightmare.

• 18:39Codie Sanchez?

  And yet I've built this big, huge business where like nothing had been built before. So I was like, you're gonna have to pry this out of my cold, dead fingers. I was like, what do I do? Now I have to like walk away from this huge thing that I built where I have to like see him every day and kind of get these comments. And I remember like one of them in particular, one of the MDs, I, I will show it to you. We'll put you, if you see, see this in the YouTube video, I'll put it up there. I keep it to this day. One of the other, uh, you know, kind of directors like I was, sent me an email real late at night, one night. And it just said, you are dumbing down the firm. I'm glad you're happy, but you're ruining the mission that we're on. Something to that effect. You can see the exact words here. You're dumbing down the firm. That's the part that I remember more than anything else.

• 19:23Codie Sanchez?

  I remember thinking, motherfucker, like I'm too tired for this. Like I'm tired, I'm beat up. It hurts. My heart hurts. I like, you know, I, I just feel like I'm getting kind of attacked on all sides. And I'm like, I'm just gonna give it up. Like I'm gonna leave. And I talked to a couple of other people at the firm. You're like, they're like, you're crazy. You can't leave. You built this all up. Like you already lost all this other stuff. You're gonna lose this too. So instead I start dabbling in my side hustles, my little side hobbies. And like they start growing. And I started like, that's when I start buying companies, if you know anything about what I do on the online now. I started buying up these little companies.

• 20:03Codie Sanchez?

  And I realized, one, whoa, thank God, I didn't buy these while I was married because that motherfucker would own part of them. So I was like, that's sick. Okay, now I got these side things. They're actually making me a ton of money. That helped because, you know, I'm expensive. And so I was like, I can't leave this firm and not have any money and I don't want to live on my couch and I like nice things. And I think they lie to you guys when they say that you have to live on your couch in order to have success. I do not think you have to do that. I think you have to do very hard things, but I don't think you have to go to the point of bankruptcy and breaking and and all of that in order to win. And so, um, these things are like making some money. I'm like, this is cool. What a win. If I hadn't gotten divorced, if him and I hadn't gone through that, if

• 20:48Codie Sanchez?

  all those people at the firm weren't really mean to me, I wouldn't have tried to like get a little safety raft going. Then of course, what happens? I start getting a little notoriety, like they're covering Codie Sanchez doing this in Latin America. I'm on a magazine cover. That's cool. Well, the CEO comes to me and says, I want to take a walk, which spoiler you guys? Not a great sign ever. So I'm like, oh God, I'm fired. And takes me on a walk and he basically says, at this company, we get rich quietly, Cody. And I thought, why can't we like get rich together? Why can't, why can't we all talk about what we're doing? Totally disagreed with him. He's like, well, listen, I got a boat and on this boat, we're rowing left. And if you want to row right,

• 21:28Codie Sanchez?

  you gotta get your own boat, but you can't stay on mine. And now as a CEO, I understand it. Back then I was like, who do you think you are? But I get it. He's right. I didn't, those weren't my chips. That wasn't my boat. He has every right to go the direction that he wants. So I had to leave the company. I basically got pushed out. But you know what that led to? I went to another company. I raised a hundred million dollars for that company and we had a huge fund in an industry that historically didn't. I got three new partners. I was no longer a director, which is like a level here. I was a partner, baby. I was like in the game. I was a player. And that was awesome. And we had one fund and it had incredible returns. And then we have another fund and it's doing great.

• 22:09Codie Sanchez?

  And I think I'm kind of like on high, right? And at each stage of these, you guys, my network stacking up, stacking up, stacking up, goes down a little bit, goes back up higher, goes down a little bit, but even higher. And then at this stage, I Do a thing that I really hope you do consistently, which is I tell them, I think we need to take money off the table. We're winning. We're like winning big. And if you learn one thing about money, it should be save some for when it stops shining. You need to have a little cash for a rainy day. And so I was like, ah, man, guys, we're doing so well. We're crushing it. I don't think this is sustainable. I think we better put some cash on the side and move it over. And I remember I was the youngest of the three. I was, uh, there were two ladies at the time.

• 22:54Codie Sanchez?

  But I was the youngest by far. And they were like, you're out of, out of your mind. Like this is going to the moon. We're gonna crush it. Don't, don't keep talking. We have more experience. We've seen this before. And I push and I push and I push and they wouldn't listen to me. And so I was pretty upset and I let that be known and I thought I was right. And then one of my employees calls me and he's, what's up LJ? If you hear this. LJ is the man and LJ calls me and he's like, hey, uh, I think they're gonna fire you. I was like, they can't fire me. I own part of this place. What do you mean fire me? He's like, they're like digging up, trying to find something on you. So that they can push you out because you think that we should do X. And you're really pushing for that investment committee. They don't think your vision's aligned with theirs.

• 23:39Codie Sanchez?

  I'm like, well, first of all, a truth that I've come to agree with, which is when you have something hard to say, say it to somebody's face. No matter what, you will have more respect for not going around somebody else's back. And instead of having the cojones, as we would say in Spanish, to say it straight up. So I thanked LJ, LJ and, uh, and then I got invited to the dinner, a dinner with one of the partners. Now, I'm not very scary. You can see me. But my husband is scary. He is a former Navy SEAL. And not only does he have the scariest of Navy SEAL resting bitch faces, he is also jacked and a pretty big dude. And also knows a lot about weapons, like an odd amount about weapons. And everybody knew that at my firm, but I knew the guy that was gonna

• 24:22Codie Sanchez?

  try to pull this one over on me where he was gonna try to sort of strong arm me out of the company at this dinner. And try to tell me like, he kind of thought he could intimidate me, I think. Which to be fair, you guys, throughout your entire life, there will be people that try to use their intimidation, their aggression, their whatever, to make you feel less than. And when that happens, you have to figure out, is this a moment that I hold a wall or am I made of paper? And those moments where you stand up and you realize that you are not made of paper, they're the moments where life really changes. I remember shaking on the way to this dinner. It was actually here in Austin at a hotel and Chris came with me. And so I was like, here's my

• 25:03Codie Sanchez?

  plan. He thinks I'm going to come to dinner, just you and just me and him. And he's going to try to like he usually does, either yell at me or intimidate me or blackmail me. I don't know what's going to happen. And you're going to come, Chris, and you're just, you're not going to say anything, except you're just going to sit there and look scary. And then if he doesn't let me talk, like he sometimes doesn't let me talk, you're just going to put your hand on his shoulder and you're going to say, I'm going to need you to let my wife speak. And he's going to, he's going to be scared. And when I tell you the joy of my life that happened to you guys, when we get to this hotel, we go to stand in there, this gent, who I won't say his name sees me, I see his eyes flare because he sees Chris too. And then he comes up, oh, hi, hugs, hugs,

• 25:48Codie Sanchez?

  hugs. And then goes, you know what, I gotta, I gotta go to the bathroom really quickly. And I peek around the corner and I watch as he gets on the phone, I'm sure to call the other partners and go, oh no, you know, Cody's husband's here. I don't know if this is going to go exactly the way we want to. I don't know if I'm going to be able to strong arm her. I don't know what they actually said. Anyway, we come back out and I lay it on the table. And I'm like, he starts talking about something. And I'm like, my mom has a great line. She says, 99.9% of the time, when I ask you a question, I already know the answer. You have the ability to tell me a truth or a lie here. Your choice. And his face was like, what? And so then I told him, I know that you're trying to push me out of the company. Don't ask me how I know it. I know. I know you're trying to dig up something to make me look like the bad guy. And it's not going to

• 26:33Codie Sanchez?

  happen. So you have two options. One, you get out of the way and you resign. Or two, you give me a buyout option. But there's no three. So it's one or two. And he's like, well, you can't force that. And I said, I think my attorney can. And so we can choose. That non-paper wall led me to the very first time, you guys, maybe past any point that normal entrepreneurs do it, doing something completely on my own. For 15 years, I had worked for other people, I'd worked with other people, I had done stuff with other people in finance, and I didn't really love the people in finance. And this was the first time that that big scary moment where I almost got pushed out,

• 27:17Codie Sanchez?

  where he tried to blindside me, turned into me putting up a not-paper wall. And if you think it all gets better the second that you have your own business, I'm going to let you in to a surprise. Having a job is hard. Having a business is hard. Choose your heart. Having a partner is hard. Not having a partner is hard. Choose your heart. Everything is hard. So even though I started then my own company and built that company profitably and grew it a ton, and had more success than I'd ever had in my entire life and more freedom than I'd ever had in my entire life, I also had more pain than I'd ever had in my entire life. At one point, I had a partner who wanted to stop working but wanted to keep part of my main company.

• 28:00Codie Sanchez?

  The only way that I could get him to stop is I had to pay him a million dollars. I had to go through lawsuits and back and forth and gnarly letters until finally I said, "I will pay you $1 million to just leave, just like stop working." Because you're just in the way of everything, just get out of here and here's a million dollars. So that was my first probably million-dollar payout. And so it doesn't get easier as you get bigger, but you do start to build up this armor of no's and can'ts and shoulds until eventually it almost stops bothering you.

• 28:34Speaker 00

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed-sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed-sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed-sponsored jobs.

• 29:05Speaker 02

  Low energy, unfocused, foggy, you might be dehydrated. Gatorade Zero powders have been scientifically designed to help improve hydration balance in the body with a clinically proven electrolyte blend and no artificial colors or flavors. Great tasting hydration, no matter where you're going. Shop now online or at retailers nationwide. Gatorade hydrates better than water. Is it in you? Symptoms noted are signs of mild to moderate dehydration. Consult a healthcare professional if symptoms persist.

• 29:34Codie Sanchez?

  Eventually, you won't get bothered by the things that bother you today. Like, there's some magic that happens the more you get in entrepreneurship. It's like lifting in the gym. In the beginning, maybe five pounds, kind of a lot. Then it's 10, then it's 15, then it's 20. Then at some point, you cannot even reconcile that five pounds used to be enough because you keep having gains and gains and gains. And it is the same thing in the game of success, money, life, and business. The more difficulty you have, the more burden you can carry. I don't ever think it gets easier, you just get better. And so you shouldn't ask for an easier path, you should ask for the ability to shoulder more. Those are what my prayers sound like. It doesn't sound like, "Give me all this money, make it easier for me."

• 30:17Codie Sanchez?

  It usually sounds like, "Give me the strength and confidence to believe that this is possible for me. Give me the ability to do this task or to learn more intelligently until I can." Please don't give me problems and tasks that I cannot handle right now, but give me the ability to learn how to handle the ones that I do have. And then, like, at some point in your life, you will have a moment in which you think you will lose everything you have built. You know, when you're young, you actually don't have much to lose. You have something called ego risk that you could lose, reputational risk that you could lose. But you don't actually have a mortgage and kids and finances and overhead at your company.

• 30:59Codie Sanchez?

  You don't have all this big, huge risk that's hard to understand when you're young. But eventually, you will. I've never met an entrepreneur that hasn't had a moment that almost broke them. And usually, the joke when I tell that story is somebody in the crowd will go, "Only one?" Because you're gonna have many moments like that. And this was one such moment where I had built the company, I was doing all the things, but I had another member of my company running some of the finances. That person was either inept, incompetent, or fraudulent. And I didn't realize it, but we were a few weeks away from being completely out of money. I am talking about employees that I couldn't pay.

• 31:43Codie Sanchez?

  I am talking about having to shut it down. I'm talking about complete and utter loss and so much fear about what that would look like, especially when you wrap up your identity into what you were, a business owner, a CEO, or whatever. And I was so scared for that to happen. And I remember, you know, I've told this story before, but I remember talking to my dad at that point and saying, what do you do when you don't know where to go? You don't know what to do. You don't know who to talk to next. And he calls that your head in the hands moment, when you're sitting alone on the couch in the dark with no idea what to do next. And he said, you're not in the game if you haven't had that moment. You're not in the game of success if you haven't felt completely lost, if you haven't felt

• 32:27Codie Sanchez?

  like you were going to lose it all, if you haven't been completely mortified at the idea that you might not make it. If you have, then you're in the game, baby. But if you haven't, then you aren't taking big enough risks. That one little risk, I think without it, all of the companies I have today, all of the opportunity would have never been there because you cannot have financial success with multiple, multiple zeros if you have no system of oversight to make it. Almost losing everything built the foundation to make sure I never do that again. Almost losing everything meant that I understood how to run a real company, not how to have hope, luck, and a prayer. So that thing in front of you at this moment that you think is going to break you might

• 33:12Codie Sanchez?

  actually be the thing that is going to catapult you to the next level of the game. There's a quote that I love by Austin Butler, and I want to play it for you here.

• 33:21Speaker 03

  I was at a party once and I was, I was dancing and they, they said,

• 33:26Speaker 04

  Embarrassment is an underexplored emotion. Go out there and make a fool of yourself. Go for it. Like, feel that feeling, the fear of fringe.

• 33:33Speaker 03

  Wow, that's really good.

• 33:35Codie Sanchez?

  The truth of the matter is, you shouldn't be scared about failing. You should be scared about looking back at yourself 10 years from now and thinking, "I haven't changed at all." Take the big leap, do the thing, because the only real failure is never actually trying. And it's not just me that says this about failure. Listen to Kobe Bryant, the man himself.

• 33:56Speaker 04

  If you fail on Monday, the only way it's a failure on Monday is if you decide to not progress from that, right? So that, so to me, that's why failure's not existed. Because, you know, if I fail today, okay, I'm gonna learn something from that failure and I'm gonna try again on Tuesday.

• 34:13Codie Sanchez?

  What I love about that quote is, he's right. He does it for the love of the game, not the win or loss of the game.

• 34:26Speaker 05

  Whenever fall comes back around, it always feels like a fresh start. This year, I've been layering in some styles from the new Lululemon Fall Drop, because the weather is shifting and I find I have to be ready for the entire day and not just one part of it. Lululemon's Fall line has some really versatile transitional pieces, so I can just wake up, throw on a matching set, add a jacket or a fleece, and head out, knowing that I'll feel comfortable enough to go wherever the day takes me. Check out the new fall arrivals in store and online now at lululemon.com.