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100 Objects #18: Hair Relaxer

99% Invisible

Hosted by Roman Mars

35m
Transcript

Original podcast

Summary

Written by a model from the transcript; not yet reviewed.

This episode explores the history and impact of the chemical hair relaxer, a ubiquitous American product that built Black wealth and opened economic doors while teaching generations to see their natural hair as a problem to be solved. Producer Priscilla Alabi and hair historian Lori L. Tharps examine how hair straightening evolved from a survival strategy among enslaved people into massive commercial empires founded by pioneers like Madam C.J. Walker and George Johnson. The narrative traces the complex tension between self-empowerment and assimilation, the cultural shifts marked by the Black Power Movement and the 1990s peak of straight hair, and recent scientific research linking frequent relaxer use to reproductive cancers and fibroids.

  • Enslaved Africans innovated by using butter, cornmeal, and kerosene to soften and straighten their hair as a survival strategy against white supremacy. 9:23
  • Garrett Augustus Morgan accidentally discovered that a lye-based concoction could relax and straighten hair while trying to fix high-speed sewing machine friction. 13:16
  • George Johnson built a massive empire with Ultra Sheen and used his wealth to fund civil rights leaders, Black-owned banks, and generous employee benefits. 18:23
  • A 2022 NIH study following 34,000 women found that frequent users of chemical hair straighteners were two and a half times more likely to develop uterine cancer. 34:21

Chapters

  1. 0:00
    Podcast Intro and Sponsor Ads

    The episode opens with a series of sponsor messages before Roman Mars introduces the show.

  2. 1:47
    Monica's Hair Salon Visit

    Roman visits Monica's Hair Salon in Brooklyn, setting the scene for the discussion on hair relaxers.

  3. 2:37
    Personal History of Relaxing Hair

    The host recounts his childhood experience with chemical relaxers and describes the product’s physical nature.

  4. 9:32
    Origins of the Chemical Relaxer

    The narrative explains how early Black barbers and inventors created straightening methods, leading to the first chemical relaxer.

  5. 16:47
    George Johnson and the Commercial Revolution

    George Johnson’s development of Ultra Sheen relaxer democratized hair straightening and built a Black-owned empire.

  6. 19:07
    Regulation, FTC, and Market Shift

    The FTC’s warning labels and corporate competition reshaped the relaxer market, impacting Black-owned companies.

  7. 33:28
    Health Research and Cancer Links

    Recent studies reveal a correlation between relaxer use and uterine cancers, sparking calls for stronger warnings.

  8. 37:12
    Closing Reflections and Call to Action

    Roman and Lori reflect on the cultural and health implications of relaxers, urging listeners to consider safer choices.

Highlights

  • 5:05

    Targeted Ads and Health Concernsstory

    The host discusses seeing a class-action lawsuit ad on Instagram linking chemical hair straighteners to uterine fibroids, a condition disproportionately affecting Black women.

  • 13:16

    Accidental Discovery of Relaxerstory

    Tailor Garrett Augustus Morgan discovered the hair-relaxing formula by accident while testing a concoction meant to stop needles from destroying wool and animal fur.

  • 19:07

    Selective Regulation by the FTCinsight

    In 1975, the FTC forced Johnson Products to put a warning on lye relaxers while competitor Revlon faced no such requirement for two years, destroying Johnson's market dominance.

  • 25:59

    Hair as Political Protestinsight

    During the Black Power Movement, the Afro emerged as a radical political statement of defiance, signaling rejection of white beauty standards and assimilation.

  • 30:15

    Sculpted Hair Shows and The Bucketstory

    In the 1980s and 90s, extravagant hair shows featured gravity-defying styles, including singer Patti LaBelle's famous bucket hairstyle that could hold food and fruit.

  • 32:37

    Plummeting Relaxer Salesdata

    As the natural hair movement took off, relaxer sales plummeted 26% between 2008 and 2013 while natural hair styling products experienced a surge in sales.

Quotes

  • “I was nine, maybe 10 years old, the first time a chemical relaxer touched my virgin hair.”
    Unnamed speaker · 2:45
  • “Fast forward to 2023. While scrolling through Instagram, a targeted ad stopped me cold.”
    Unnamed speaker · 4:53
  • “The new research linking chemical hair relaxer to uterine fibroids may help explain this disparity.”
    Roman Mars · 5:15
  • “Black women were two and a half times more likely to develop uterine cancer than those who did not use them.”
    Unnamed speaker · 34:30
  • “The beauty industry felt it almost immediately. The numbers don't lie. From 2008 to 2013, relaxer sales plummeted 26%.”
    Unnamed speaker · 32:32
  • Dell Pro 0:00–0:26
  • Indeed Sponsored Jobs 0:36–0:56
  • Acura 1:41–2:14

About this episode

How a single product—the hair relaxer—became a mirror for all of America's contradictions.

Transcript

0:00
35:04

6,101 words · 7 speakers

Speaker names marked are inferred from speaking time and the show’s known hosts — they are not voice-verified.

Topics

  • 99% Invisible
  • Revlon
  • BBC Studios
  • Hair Story: Untangling the Roots of Black Hair in America
  • Chemical relaxer
  • Ultra Sheen Relaxer
  • Cleveland
  • Ohio
  • Chicago
  • White City

Page updated · transcript and summary are machine-generated