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What Do I Do When A Potential Customer Seems Interested But Ghosts Me?

The $100 MBA Show

23m
Transcript

Original podcast

Summary

Written by a model from the transcript; not yet reviewed.

When a potential customer seems interested and then stops responding, business owners often take it personally and assume rejection. Instead, being ghosted usually happens for one of three reasons: the person is simply too busy, they feel overwhelmed by the perceived effort required to get started, or they are simply not ready to buy yet. The hosts explain that instead of giving up, business owners should reframe follow-up as a helpful service rather than an annoyance. By keeping in touch consistently, reducing friction and overwhelm, and making the next steps clear, sellers stay top of mind so they can close deals when timing improves.

  • Recognize that being ghosted is rarely personal and usually just means the potential customer is busy with other priorities. 4:30
  • Reduce prospect overwhelm by clearly defining the exact steps required and proving that achieving the outcome is easy. 13:10
  • Keep relationships alive over time through regular check-ins and valuable content so you are the first person they call when ready. 13:40
  • Use simple email add-ons or clear unsubscribe options if you feel hesitant about following up too frequently. 20:30

Chapters

  1. 0:00
    Podcast Intro and Justworks Pitch

    Hosts introduce the show and promote Justworks as a payroll and benefits platform for small businesses.

  2. 1:11
    Defining Ghosting and Its Common Causes

    The host explains what ghosting is, why it happens, and introduces the three main reasons customers disappear.

  3. 1:48
    Reason One: Customers Are Simply Busy

    Discussion of how busy prospects often miss follow‑ups and how to adapt by offering phone calls or quick actions.

  4. 3:30
    Reason Two: Overwhelm and Perceived Effort

    Explores how prospects feel the solution is too hard, and how to reduce friction with clear steps and incentives.

  5. 12:18
    Practical Tools and Resources Mentioned

    Highlights tools like QUO, LegalZoom, and the $100 MBA Masterclass that support sales and customer engagement.

  6. 13:10
    Reason Three: Not the Right Fit or Timing

    Explains when a prospect truly isn’t ready or able to buy, and how to keep the relationship alive for future opportunities.

  7. 17:58
    Follow‑Up Strategies and Relationship Building

    Offers tactics for staying top of mind, including webinars, personalized messages, and consistent touchpoints.

  8. 25:44
    Wrap‑Up and Call to Action

    Concludes with a recap, encourages listeners to submit questions, and promotes subscribing to future episodes.

Highlights

  • 1:18

    Ghosting Is Not A Rejectioninsight

    The host explains that getting ghosted is usually not a flat rejection. Most of the time, the prospect is just busy, overwhelmed, or has simply forgotten to reply.

  • 4:30

    The Busy Customer Reframestrategy

    Business owners often take silence personally, but busy leads are often doers who simply missed the message. Calling them can quickly close the loop.

  • 13:10

    Overwhelmed Versus Too Busyinsight

    When a lead finds the solution too complex or effort-heavy, they put it in the too-hard basket. The business must repackage the offer to lower the friction.

  • 15:39

    Nurturing Through Weekly Webinarsstory

    The host shares an anecdote about running weekly webinars where many attendees attended numerous sessions over months before finally making a purchase.

  • 18:30

    Post Webinar Follow-Up Datadata

    The hosts note that on average, thirty percent of all webinar sales come from post-webinar follow-up emails sent to attendees who did not buy immediately.

  • 20:30

    Following Up Without Being Annoyingstrategy

    If a seller worries about being a burden, they can offer an easy unsubscribe line or simply check in with a friendly, value-first message.

Quotes

  • “They ghost you. A ghost is not a no, most of the time.”
    Unnamed speaker · 1:17
  • “The emails you send after the webinar say, 'Hey, we made this offer. Maybe you didn’t see the offer.'”
    Unnamed speaker · 18:15
  • Justworks 0:07–0:29
  • LinkedIn 0:51–1:11
  • LegalZoom 11:48–12:03
  • QUO 12:14–13:05

About this episode

When someone seems genuinely into what you offer then suddenly disappears, it hits you right in the gut. You replay the interaction, wondering what you missed or if you somehow pushed too hard. That silence feels personal, even though deep down you know people get busy, overwhelmed, or distracted. Still, it stings when you’re left hanging after what felt like real momentum.

Transcript

0:00
23:29

5,909 words · 3 speakers

Topics

  • Walmart
  • Ninja
  • $100 MBA Show
  • Webinar Ninja
  • Mad Men
  • Q&A Wednesday
  • LZ Legal Services
  • The Top Five Mistakes When Creating and Selling a Live Event
  • How to Sell More and Make Millions, The Ultimate Sales Masterclass
  • Disney

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