Pod Insights The $100 MBA Show I Tried 20 Business Ideas. These 3 Made Me Rich. About this episode Most people think success comes from grinding harder or getting lucky with the right idea. The truth? You can waste years chasing businesses that will never pay off. After trying 20 different ventures, Omar discovered only 3 models that actually create wealth, freedom, and peace of mind. In this episode, Omar shares the lessons learned from decades of trial and error and reveals the 3 business models that consistently deliver results. You’ll see why these approaches are not only profitable but also easier to run, more predictable, and better aligned with real life. He explains the patterns behind his past failures so you can avoid them, and shows how to choose the right model for your own goals and lifestyle. Want a business that pays well, feels sustainable, and fits your life? Hit play and discover the models Omar found after 25 years of trial and error. MBA2751 I Tried 20 Business Ideas. These 3 Made Me Rich. Recommended episode to explore:How To Make Your First Million Dollars In One Year Without Getting Lucky (No Matter Your Circumstances)Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Transcript 0:00 Speaker 00 Today's episode is supported by Cash App. When it comes to Bitcoin, you may be surprised to learn that it was invented way back in 2008. But you still haven't made the jump to Bitcoin yet? Cash App makes it easy. When you buy Bitcoin on Cash App, they hold real Bitcoin for you, one to one, and you can withdraw it anytime. It works more like real money and less like something locked in an account. No extra steps, no restrictions, just access and control when you need it. With Cash App, you can actually do that. For a limited time, new customers can get $10 added to their balance. Just use code BITCOIN10 when you sign up. And don't forget this part: send at least $5 to a friend in the first two weeks. Terms apply. Cash App is a financial services platform, not a bank.
0:45 Speaker 00 Banking services provided by Cash App's bank partners. Bitcoin services provided by Block Incorporated brand. For additional information, see the Bitcoin disclosures at cash.app/legal/podcast.
0:58 Speaker 01 It's JCPenney's biggest sale of the season, and 97% of the store is on sale. Yes, really. From November 5th through 11th, you'll find deals in every department. Yes, JCPenney. Season refers to the most items on sale, 8/3/26-11/19/26.
1:13 Speaker 00 I've started over 20 businesses over the last 25 years, and only three of them made me wealthy. Not because I got smarter, definitely not because I worked harder, but because I stopped choosing the wrong type of business. The irony is that the three businesses that paid me the most were actually less stressful and more predictable, and frankly, almost boring. Today, I'm going to give you the shortcut I wish I had 25 years ago, the only three business models that actually are worth your time.
1:48 Speaker 00 Welcome back to the $100 MBA Show. I'm your host, Omar Zenhome, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday, to help you start, grow, and scale your business.
2:02 Speaker 00 If this show has helped in any way, it would be amazing if you could drop us a quick review on whatever app you're using to listen to this podcast right now. It helps me and my team bring new episodes every week. And more importantly, more entrepreneurs will be able to discover our podcast. So you can help someone else start their journey. Thanks so much.
2:23 Speaker 00 Business number one, a premium service business. This was my first real breakthrough and it sounds boring, which is exactly the point. This is why it works. A premium service business means that you're solving a specific painful problem for a specific type of client at a high price point. Not cheap and cheerful, not anyone with a pulse. Okay, premium. My early failures, I tried to do everything for everyone. And that is a recipe for disaster. I tried to build websites and logos and copy and do marketing for them. I did low prices, high stress, endless revisions. And then something clicked.
3:05 Speaker 00 When I raised my prices and narrowed my focus, everything changed. I got better clients. I had better conversions and conversations with my clients. I had better margins, which allowed me to keep more money. And the whole thing was just almost like night and day. Like all of a sudden, I was like, wow, this is what business should be like. And here's the secret most people miss. High prices don't scare off good clients. Confusion does. Actually, high prices attracts a lot of great clients, the best clients you can find. When someone understands exactly what you do and who it's for and why it matters, price becomes really secondary.
3:47 Speaker 00 Premium services really work because you are cash flow immediate. You make profit immediately. Right? You learn fast about how to improve your product or your service. And most of all, you build confidence and skills quickly because you have some money to invest in your skills and gain some confidence. And that's the whole key. If you're not making enough money to reinvest in yourself and your business, it's very hard for you to grow and scale. This business didn't just make money. It taught me how value actually works. Now, for me, what I did is I created custom websites for entrepreneurs. And then I niched down to just focusing on building websites for bloggers. So this is 2012.
4:31 Speaker 00 So 2012 blogging was all the rage and bloggers were making a lot of money. So they were willing to invest in building a beautiful website that was very functional. I had a standard base price for a standard website that included three pages. And then every additional page had an add-on fee. This made things a lot simpler for me, but also allowed me to have more additional revenue per customer as they wanted to add more pages to their site. Later on, after the project was over, I can charge them as an add-on. And I would make more and more money from customers I've had for years. I also offered a reoccurring fee where my customers can host their websites with me. I can host them and then I don't have to worry about hosting or paying for that. Every single month, I would update all their security protocols and make sure their site was secure. And they would pay me a monthly fee for that.
5:15 Speaker 00 And this allowed me to have reoccurring revenue because I worked hard to get that customer. Let me make sure that I keep them and have them paying me month over month. So every time I got a new customer, I got more reoccurring revenue. And that leads me to business number two, a reoccurring digital business. This one changed everything for me because one-time payments is very exhausting, like I mentioned. You sell, you celebrate, but then you realize you gotta do it all over again. You gotta work hard and get a new customer so that you can get paid. You have to reinvent the wheel over and over again. You're starting from zero with every new customer. And that is really exhausting. Then I built a software business called Webinar Ninja. It was a SaaS business, a software as a service business.
6:00 Speaker 00 And it's exactly what it sounds like. People would pay me monthly to use the software. And this was a novel kind of concept back in the day, but now it's kind of the standard. So customers paid us repeatedly for ongoing value. This is where I built real leverage. So instead of me waking up every morning and saying, "How do I sell more today?" I would ask myself, "How do I keep my customers?" Happy for years so they can continue to pay me. That shift alone changes how you think about business. Reoccurring revenue businesses are high value businesses because it's predictable revenue. And it's sustainable. It's also long term. You know, people understand how much money you're going to make in the long term.
6:43 Speaker 00 And this makes your company a whole lot more valuable. When a buyer comes to buy your company, they're going to say, oh, wow. This is reoccurring predictable revenue. I know how much money this company will make in the next month and next year, next five years. But let's say, for example, you're an e-commerce business and you're selling physical products. Okay, and you are selling these products by getting customers through ads on Facebook. Or maybe you're using SEO. Or maybe people are finding you through chat GPT. What if that stops happening? What if the algorithm changes on Google? What if ads become too expensive for you to be able to run them and be profitable? You don't have any more customers. It's game over. You don't have reoccurring revenue of customers you've already established.
7:26 Speaker 00 And that's why reoccurring revenue businesses are so valuable. This is how I built wealth that didn't require me to burn the midnight oil every single day. And yes, this is where Webinar Ninja, my software company, came in. And it didn't happen overnight and not magically, but steadily and patiently and intentionally. And it took 10 years, but it changed my life. After 10 years, we sold Webinar Ninja for life changing money. So I never needed to work again, but I was too young to retire. I was 43 and I went all in on my third type of business that I want to share with you. Today's episode is supported by Rosetta Stone. I absolutely love Rosetta Stone because it's helping me learn Italian faster than I can ever imagine. Why do I want to learn Italian? Well, who doesn't love Italy?
8:10 Speaker 00 But of course, Nicole's family is Italian and I love to have some quick Italian conversations with her mom. And Rosetta Stone just came out with Rosetta Stone Sapphire, their biggest launch in over a decade. One of the coolest features is chat missions, which turns conversation practice into a game. With chat missions, you're put in interactive scenarios and given three objectives. A mission to accomplish, like asking how much something costs. Ordering a cold brew coffee or getting a wifi password. Along the way, you get realtime corrections and feedback to help you sound more natural and confident. It's a supportive way to build confidence before putting your language skills to use in real life. I've been using Rosetta Stone for over two years and I actually can have some small Italian conversations with Nicole's mom now.
8:55 Speaker 00 Just the other day, she asked me, when are you traveling? And I said dopa domani mattina, which means after tomorrow morning. She was incredibly impressed I was able to answer in Italian. How could you put a price tag on a happy mother-in-law? If you want to take your language skills to the next level, don't wait to try Rosetta Stone Sapphire. The $100 MBA show listeners can get 20% off the Rosetta Stone Sapphire subscription when they sign up today. This gets you access to Rosetta Stone Sapphire in 25 languages. Support for today's episode comes from Square. You probably know Square is the thing you tap your card on at your favorite coffee shop, restaurant, salon, or local store. But for the person running that business, Square is a whole lot more than a way to get paid. Square brings the tools you need to run and grow your business together in one system.
9:39 Speaker 00 From payments on appointments to staff, inventory, sales, and customer relationships. Whether you're selling lattes, cutting hair, detailing cars, running a restaurant, or starting something new. Square keeps your business tools working together so you can focus less on managing the moving parts and more on what's next. And right now, listeners can get up to $200 off Square hardware when you sign up at square.com/go/mba. That's S-Q-U-A-R-E.com/go/mba. Visit Square to get started because running a business is complicated enough. Your tools don't have to be.
10:14 Speaker 00 Before we get into that third type of business, I want to ask you, are you getting value from this show? If you are, then I have news for you. We have an upcoming episode that you don't want to miss where I break down why podcasting is now moving to Instagram and why that matters for you as a content creator. Or if you're building any kind of business, hit subscribe so you get that episode automatically when it comes out. My team is just doing the final touches on it. It's going to be amazing. Business number three, a media company. I gotta be honest, this one really surprised me. Okay, I didn't set out to build a media company. I really just wanted to teach and share what I've learned over the years. But I found out that media is really powerful.
10:58 Speaker 00 When you consistently create content that educates, that helps people, that motivates them, that builds trust with them, you don't just get attention, you get permission. A media company allows you to launch products effortlessly. It tracks the right opportunities. It builds this long-term influence that you don't really expect. You know, I run live events. I love in-person events. And when we throw a live event, they sell out immediately. It's so easy to sell these events because of the influence and the impact we make with our media. The $100 MBA, this podcast, didn't explode because we got lucky, right? It grew because we showed up every day and helped people to earn their trust. Media starts to compound over and over.
11:42 Speaker 00 You know, a lot of people realize, you know, we've been running this podcast for over 11 years. We've published over 2,700 podcast episodes. Then we moved into producing videos in 2024. And one video becomes 10 clips and one podcast becomes a library. And one idea kind of lives forever. This is one of the things I'm most proud of is that my work is documented. And then when I'm dead and gone, I can still make an impact. And here's the most underrated part of building a media company. Media gives you choices. You can sell, you can partner, you can invest, you can step back. It's not just income, it's leverage over your future and your life. But let's address why the other 17 businesses failed.
12:27 Speaker 00 Looking back, those failures had certain patterns, certain repeatable things that I noticed. And here they are, low margins, I wasn't making enough profit. One-off sales and one-off products dependent on me forever. There's no way for me to scale the business without me involved. And then built on hope instead of math. The math has to work out. You have to actually be able to write Down the numbers of your business and say, yep, I can see how I can make money and profit year after year. In the moment, when I was building and running those failed businesses, I felt productive. I felt like I was doing something important. But the truth is, the business was just simply not scalable.
13:07 Speaker 00 I wasn't able to hire more people to get me to grow the business and improve my bottom line, how much money the business was making. And they weren't really aligned with the life I wanted, right? The business kind of was a mismatch with the life I wanted to live. And that's the real lesson. Success isn't just about effort alone. It's about choosing the right vehicle for the journey you want to go on. So how do you choose the right business for you? You need to ask yourself some important questions. Here they are. Do I want cash flow now? A premium service will give you that. You will have more money in the bank and have more cash flow to invest in your business
13:48 Speaker 00 and in yourself with a premium service because the margins are so high. Ask yourself this question. Do I want stability and leverage in the long term? Well, that's a reoccurring digital business, like my software company, Webinar Ninja. Do you want long-term influence and options and different doors you can go down? Well, that's a media company. Like with my media company, you know, I get to speak on stages. I can write a book. I could travel and make mini-movies and document what I'm learning along the way. And please, don't do all three at once, okay? Choose the one that works for your lifestyle right now, what you want out of life right now. Because when you spread yourself thin, when you try to do more than one business at a time, you're really forgetting the fact that you're competing with people that are 100% focused on one business.
14:33 Speaker 00 So don't ask for trouble. Choose one and focus. Build it properly. Then after you've built that, stack it to the next one, once you can scale that and hand it over to other people to manage. That's how wealth is actually built. Before I go, I want to leave you with this. Failure doesn't mean you're bad at business. It usually means you picked a business that was bad for you, that didn't actually work in terms of what you need out of life right now. When you choose the right type of business, work starts to feel lighter and progress is visible and momentum starts to build. And suddenly, success feels almost kind of boring because you get it now. You know, it's like you're playing a sport that you're really good at
15:16 Speaker 00 and you're just repeating the patterns so that you can keep winning. And in my book, I'd rather have a profitable, strong, valuable, boring business than one that's exciting that gives me heart attacks. Okay, so strive for that. Strive for a consistent, repeatable, reliable business. If you want to go deeper on this, check out a previous episode that pairs perfectly with today's topic. It's called "How to Make Your First Million Dollars in One Year Without Getting Lucky, No Matter Your Circumstances."
15:47 Speaker 00 If you found today's episode helpful and you want more practical business lessons to help you start, grow, and scale your business, the best thing you could do is subscribe to this podcast. Hit subscribe or follow on your favorite podcast app, the one that you're using right now, whether it's Apple or Spotify or wherever you listen to podcasts. By hitting subscribe, you get our next episode automatically and it's the best way to support the show. It's absolutely free and it's a way for you to commit to growing your business. And now that you've subscribed, I'll check you in the next episode.
16:23 Speaker 01 JCPenney's biggest sale of the season means 97% of the store is on sale. Yes, really. From November 5th through 11th, you'll find deals in every department: outerwear, boots, dressy looks for the family, jewelry, suits, and beauty favorites. Plus, holiday must haves like cozy fleece and small kitchen appliances. 97% of the store is actually on sale. Yes, JCPenney. Season refers to the most items on sale, 8/3/26-11/19/26.
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