Revisited: Your Instincts Know What You Want with Happiness Expert Arthur Brooks

Team Simon here! A Bit of Optimism is on a short break, and brand-new episodes return October 27. Until then, we're revisiting a few conversations we keep coming back to. This week it's Arthur Brooks, a longtime friend of Simon's and one of his favorite people to talk to. Have you ever felt like you're falling behind? Everyone else seems to have a plan, a timeline and the next rung on the ladder lined up. Any detour, like a gap year, a pivot or a job that isn't quite right, feels like losing ground. Arthur Brooks thinks you're running the wrong race. Chasing a finish line is one of the surest ways to end up unhappy. He argues that happiness lives in the process, not the outcome. Arthur is a bestselling author and teaches one of the most popular classes at Harvard Business School: a whole course on happiness. He lives what he teaches, too. He played French horn professionally from 19 to 31 and then reinvented himself as a behavioral scientist. After that, he became president of a Washington think tank without ever having raised a dollar. When he left that job with no idea what came next, he walked the Camino de Santiago to find out. In this conversation, Arthur explains how to know when to trust your gut, why reinvention starts with curiosity rather than skills, and why meaning has collapsed for people under 35. Simon pushes on something that worries him: if AI takes away the struggle, what happens to the wisdom that struggle builds? In this episode you'll learn: ➡️ The 80/20/0 rule for knowing a big decision is the right one ➡️ Why reapplying your skills isn't the same as reinventing yourself ➡️ Why your career is a spiral, not a staircase ➡️ The "arrival fallacy," and why so many Olympic gold medalists struggle after they win ➡️ Why life's most unwelcome changes usually look like gifts in hindsight ➡️ The three parts of happiness ➡️ Why feelings are the evidence of happiness, not the thing itself ➡️ Why Arthur calls AI a "dark triad," and what that means if you're using it as a therapist ➡️ What to do when you're between things: take a walk Arthur's argument is a freeing one. Happiness lives in the doing, so you can be fully alive right now. You don't have to arrive first. This… is A Bit of Optimism. + + + If you want to see more of Arthur’s work, check out: https://www.arthurbrooks.com/ + + + Chapters Chapters 00:00:00 Why Meaning Has Cratered in Modern Life 00:02:00 Career Reinvention: The Spiral Path 00:06:05 The Decision Formula: 80% Excitement, 20% Fear 00:09:27 Moving "Backwards" to Move Forward 00:14:12 The Arrival Fallacy & Why Progress Matters 00:18:18 Navigating "Lifequakes" and Liminal Space 00:22:26 The Metaphor of the Pilgrimage 00:25:13 Intention Without Attachment 00:27:16 How Fast Technology & AI Threaten Human Wisdom 00:33:38 Lessons from Prisoners of War: Embracing Process Over Deadlines 00:39:48 The Danger of Using AI for Human Connection 00:41:45 The 3 True Elements of Happiness (Enjoyment, Satisfaction, Meaning) 00:45:20 Cultivating Curiosity & Rethinking Education 00:48:40 Superpowers in Neurodivergence 00:52:25 Translating Ancient Wisdom: Be Alive Now + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + + Website: http://simonsinek.com/ Leaderful: https://simonsinek.com/leaderful Podcast: http://apple.co/simonsinek Instagram: https://instagram.com/simonsinek/ Linkedin: https://linkedin.com/in/simonsinek/ Twitter: https://twitter.com/simonsinek Facebook: https://www.facebook.com/simonsinek

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Simon Sinek?

  I've been looking at the basic neuroscience of these why questions that you've been grappling with for decades now. And there's all this correlation between how much you use your devices. So you use your devices to make your life really efficient and you free up a whole lot of time, which you then waste by distracting yourself with devices on trivialities and nonsense. Right? It's like, and, and, and

• 0:20Speaker 01

  The irony is thick.

• 0:22Simon Sinek?

  I know. And it's like, well, it's a self licking ice cream cone is kind of, kind of how the thing works. And not very surprisingly that, you know, happiness is a combination of enjoyment, satisfaction and meaning. There's no evidence that people under 35 have lower levels of enjoyment and satisfaction, but meaning has cratered. Why? At some point in our lives, every single one of us has asked ourselves the question, can I be happier? There are competing theories. Some people think we have to learn to be grateful for what we have. That's the secret to happiness. Others think we have to learn to change our lifestyle, our habits, our routines, that that's the secret to happiness. Enter Arthur Brooks.

• 1:07Simon Sinek?

  Arthur would challenge both those theories. He has lived many lives and made some remarkable career changes. From French horn player to CEO of a think tank with no think tank or fundraising experience to bestselling author. And through all the changes and challenges, he has learned exactly what it takes to be happy. In fact, his insights are so good, he actually teaches them in one of the most popular classes at Harvard Business School, an entire class on happiness. Arthur is one of my favorite people to talk to. He's fun. He's whip smart. He has a big heart. And whenever I'm done talking to him, I feel, well, happier. This is a bit of optimism.

• 2:00Simon Sinek?

  I'll be, I'll be, I'll be totally honest with you, which is I use this podcast simply as an excuse to hang out, hang out with you. Cause you're so busy, you're so busy. The only way I can get you on the phone is to schedule you for a podcast and then we get to catch up.

• 2:19Speaker 01

  I still, that's why I always thought I was doing the podcast is to get to you, to get into you, to worm my way into your Google calendar.

• 2:25Simon Sinek?

  You and I have known each other a very long time.

• 2:28Speaker 01

  Uh huh, uh huh.

• 2:29Simon Sinek?

  You were still at AEI back then. One of my favorite things about you is you practice what you preach. And I know that should be standard fare for people who are out there teaching or who are out there writing philosophies and theories about, you know, how to live life, et cetera. But you and I both know a lot of people who give talks and write books on living lifestyles that they don't live. But you do the things you talk about and write about. You do the things that you teach in your happiness class. You do the things in how you've reinvented your own career that you wrote about in, in your book. How have you reinvented your career this time?

• 3:12Speaker 01

  You know, it's funny, and thank you, by the way, it's like you're, you're doing the same thing, Simon. I've known you for years. And I mean, I, I read your books before I knew you. And I started with why had a huge impact on me. It had a huge impact on me when I was still at AEI. And it was operative and, and helping me understand the trajectory of my own life as well. I had a real early in life, major, major career change. And, and you know this, but not everybody listening to this is going to, is going to have any awareness of this. I was a classical French horn player from the time I was eight years old until I was 31. So I, for, for 23 years, that's all I did. And I went pro at 19 after, you know, first run at college that didn't, I mean, I didn't want to go to college. I wanted to go pro.

• 3:54Speaker 01

  So I went pro at 19 and all the way through my twenties, I toured playing chamber music. I played two years with Charlie Bird, the jazz guitar player. Then I played a bunch of seasons in the Barcelona orchestra in Spain. And, and then I tried to become a soloist unsuccessfully. And, and the whole point is that by the end of that, I had to do something else. And so I had to retool my own professional life. I had to reinvent myself, which I did in my thirties, my early thirties. And I, I kind of figured out how to do it. I figured out how to go from becoming a classical French horn player to getting a PhD and becoming a behavioral scientist. And it was hard. That was a hard one. All the changes after that have been easier because I figured out how to fudge the best from my past life into my next life.

• 4:39Speaker 01

  And this is something I talk about an awful lot with my students, my MBA students at Harvard. They're going to have four distinctly different careers if they follow the norm. And that means that they're going to have to understand that their career is not a straight line. I mean, you understand this. Careers are not a stair step straight line for most people. They're more like a spiral where you have seven to 12 year mini careers of your own imagination. And if you're too paralyzed by fear and you don't know how to reinvent yourself and you're not willing to go backwards in terms of money and power and prestige, you're screwed and you're screwed. You're not going to be able to do it. I just got lucky. I had to, I had to change.

• 5:16Simon Sinek?

  Okay. So, but this is, this is really, really important because your, your case is more exaggerated than most, right? To go from horn player to political scientist, pretty

• 5:27Speaker 01

  Pretty big difference.

• 5:29Simon Sinek?

  Pretty big difference.

• 5:30Speaker 01

  Pretty big difference.

• 5:30Simon Sinek?

  And most people's deltas won't be that big, which is why your case is really important. Because if, if you can do it, pretty much anybody else can do it. I think where people get stuck is they look at what their skill set is. So in your case, it'd be like, I know how to play a horn. So they look to reapply a skill set, thinking that's reinvention. So reapplying the skill set of, instead of being a horn player in an orchestra or, you know, with a, with a jazz guitarist, maybe I, I don't know, maybe I can do video game music, you know? And it's, it's the reapplication of skill, which they mistake for reinventing themselves.

• 6:02Speaker 01

  That's correct. There's that, that the problem with that is, and there's a huge behavioral science literature on this that I didn't know until much later. Till I became a behavioral scientist and I started, and I could look retrospectively and understand that what had happened to me. And then look prospectively at what the next set of changes were going to be. People have a tendency to say, okay, what, what have I already, as you suggest, gained skill at? And I, I could be also good at, so I can hit the ground running. Wrong question. The right question is what am I most interested in? What is my greatest area of interest? That almost never fails, but the most interesting thing to you is a blend. So, so here, here's the, we have intuition, which is also known as gut, AKA data.

• 6:47Speaker 01

  We have a lot of data because we've all had a lot of experiences in our lives. When anybody's facing an opportunity, a new opportunity, a new threshold, whether it's a marriage proposal or moving to a new city or having a new career or whatever it happens to be. There's three sensations that you're going to feel based on the data inside the right hemisphere of your brain. Sort of the episodic memory beyond words. That's your gut. When you feel like you have a gut feeling. That's why your stomach feels that because your stomach is actually on the left, is, is weighted to the left side of your body, which is controlled by the right hemisphere. That's why we have that emotional feeling. Okay. So those three feelings, when you're facing an opportunity are excitement, fear and deadness.

• 7:29Speaker 01

  Which is that sense of emptiness where you're looking at opportunity and makes you feel dead inside. Like I really should get married to that woman, but it makes me feel dead inside to imagine myself 80 years old with her. Right? That kind of thing. The right, that the right mix that you should actually, when you know it's the right step to take, is 80% excitement, 20% fear and 0% deadness. That's the right combination where your most, you're, you're, by the way, it's not 0% fear because you might fail. But that's the point. If it's 0% fear, totally. And if there's no risk associated with it, it's going to be boring. You're going to be boring.

• 8:07Simon Sinek?

  And you're explaining, well, you're explaining almost everything worth doing. I mean, every entrepreneurial venture, you know, has to be more excitement than fear. Because the chances of you failing or things going badly is very, very high. And so you have to have the irrational excitement to get over the fear to say, we're going to do this. It's not a rational thing to do.

• 8:27Speaker 01

  And, and sometimes, by the way, it's a little bit out of your control. When I, when I left being an academic and became a professor and then this, in the second career, in the third career, I was the president of a think tank. And I had never had a single employee or raised a single dollar. And I had to go start raising $50 million a year. That's $250,000 every business day of the year. And I had raised $0 in my life. It was a completely foolish decision on the point, on the party board of that organization to hire me into that role. But they were out of time and out of options. They're like, ah, what the hell? I think, which is not a great position to be in. And so, so when I took that job, it was 20% excitement and 80% fear. And that's because it was just too unknown. It was, it was foolish in retrospect.

• 9:12Speaker 01

  I got lucky in retrospect is the way that that worked out. Generally speaking, if you're going to change jobs or go back to school or marry that girl or, or move to Topeka, it should be 80% excitement, 20% fear and 0%.

• 9:27Simon Sinek?

  The other thing that I think is very, very important, which is the, the willingness to go backwards. And you, you touched upon this, which is to lose money, lose, lose what appears to be momentum, lose power. I think a lot of people think that if you, if you only maintain forward momentum, that's the only way to advance. But the reality is it's kind of more like a slingshot, which is at some point you have to go back. And then it fires forward a lot faster than if you were just walking the stone forwards.

• 9:53Speaker 01

  Heck, yeah, absolutely. And, and by the way, your case study is a perfect example of this. When you were starting out, I mean, you're very well known, very highly compensated public speaker. If you want to get Simon Sinek, you gotta book him a year in advance and you gotta have some money in the bank. Because that's a big part of how you make your living, but also you just don't take anything. You got a lot of stuff going on. Okay. I know your humble origins on that. Cause you told me when you were starting out, you said, I want to do a lot of public speaking. Cause I have a lot of ideas and I want to share them with the, my fellow humans. You actually said that you took every opportunity you could possibly find to talk about ideas in front of people. And so six people would say, Simon, can you come to my apartment and talk to us about whatever?

• 10:38Speaker 01

  And you'd be like, yes, I will do that. You took every single opportunity. And what that sounds an awful lot like is using your precious time with very little compensation. And you have to be willing to do that because you gotta get in your reps. You actually have to train yourself. You have to go back to school. You gotta have the confidence in actually the learning process. And, and lots of people do this, by the way, going backward, there's nothing going backwards in this. I talked to a lot of my students, for example, sixty five percent of my happiness students at Harvard are women. Forty two percent of the students, the MBA students at Harvard are women, but sixty five percent. Because they're more interested in happiness than the, I mean, the guys who are across the hall at the supply chain management elective or some damn thing. I don't know.

• 11:18Simon Sinek?

  They're in the success class.

• 11:20Speaker 01

  Something like that. And women are in the life success class. And, and one of the things that I'll talk about is if you're going to be a real spiral in your career, you might come out and go work for McKinsey. And then you might work part-time for eight years while you're raising your kids, if you decide to have kids. And then you might go and work for a nonprofit. And after that, you might go and, you know, go back to school and do something else. But the enterprise is not the company you're working for, not even the company you're starting. The enterprise is your life. It's you incorporated and you're the founder. You better treat it as a startup.

• 11:52Simon Sinek?

  I, I also, I think the concept of backwards is a misnomer, right?

• 11:56Speaker 01

  Right.

• 11:58Simon Sinek?

  Cause what it is, is, is education. It's re-education. Like when you go to school, you stop your life temporarily. And you go to school, you know? And I always, and I tell, I tell young people this who are, you know, I, I, for example, one of the things I think is wonderful about Europe, the Europeans is they take a gap year between high school and if they go to college or if they start in the workforce.

• 12:20Speaker 01

  That's a good gap decade. Yeah.

• 12:23Simon Sinek?

  And it's got nothing to do with financial resources, you know? Well, I mean, it does have something to do with financial resources, which if, if you have to work, you go straight to work. But, but the point is, is, is like, they're not living the life of Riley in that, in that year off. They might actually go volunteer or they might just travel a little bit. Or they might go do a job that just interests them, that pays them a living wage. But it's not the thing that they want to do for their career. It's just something to, to, to, to give them a little bit of space for a year. It's go, go do something for a year that's not your career, right? And then I talk to young people i- in the States and I'm like, when they don't know what, I don't know what to do. And I say, well, why don't you take a gap year? Why don't you just go get a job where you're, you're, you're teaching, you know,

• 13:07Simon Sinek?

  teach for America, something like that. Or if you have the means to travel a little bit, you know? And they all say the same thing to me. I can't because I'll fall behind. Because I can't afford to take that year off because everyone will get ahead. I'm like, what, what race are you in versus everybody else that you're going to be quote unquote behind? And the idea that anytime you do anything that's not in the plan is actually part of school. And, and, and like even people who like take their first job, their entry level job or their second job or their third job. And like, ah, this job isn't perfect for me. My boss isn't great. It's not toxic, you know? But it's just like, I just, it's not my thing. I think I'm going to quit. I'm like, you've only been there two months. Like I know, I think I'm going to quit. I'm like, stay longer.

• 13:48Simon Sinek?

  And instead of treating it like this is my career, treat it like school. Go learn how not to lead from your boss. You know, go to school every day. And your attitude is totally different when you're coming to school versus trying to make this a thing.

• 14:02Speaker 01

  Yeah, yeah.

• 14:04Simon Sinek?

  Every step aside for me, even in my own career, is, is going back to school.

• 14:11Speaker 01

  Yeah, for sure. I mean, your whole life is school is what it comes down to. And especially if you love the process of learning and if you love the process of the process. Which by the way, if you don't, the whole idea of I'm going to get behind suggests that you're in a race towards something, which means there's a finish line and that's what you're looking forward to the most. And that's the arrival fallacy, which I probably read about for the first time in one of your books. The arrival fallacy is this, is this, is this misapprehension that since progress is sweet, that getting to an ultimate goal is sweetest, and that is completely wrong. That's the prescription for clinical depression. Is, I mean, literally, there's a, there's a big group of Olympic gold medalists that have suffered a clinical depression, starting about a week after they won their gold medal.

• 14:53Speaker 01

  Because they're, they don't understand how human emotion is designed, designed to give you a buoyance and joy. And then go back to the baseline. If you thought that winning the gold after all that suffering was going to keep you in a happy place for the rest of your life, you don't understand it. You don't understand how humans are. Mother nature doesn't care if you're happy. She just wants you to win. And so the, the divine force within you is to live up to your own moral aspirations and build your life in such a way that the progress that you make, through being a better person, through creating better things, to lifting other people up, that's what gives you the inherent satisfaction. So I tell my students this all the time, to get back to this point that you have about people coming out of school. A lot of young people listen to this podcast. And when they're coming out of school and you're giving this advice for a, for a gap year, that's great advice, by the way.

• 15:38Speaker 01

  It was a gift to me that I couldn't continue in college, that I had done everything wrong. Because I was able to back up and assess what I was actually trying to do with my life. You know, I was the first person, you know, particularly, ah, first person to go to college in my family. I was the first person not to get a PhD in my family, you know? And so it was very controversial when I, when I told my parents, yeah, I think I'm, I think I'm going to go on the road as a traveling French horn player. Like, is that a thing? Is that even a thing? Cause my dad was a college professor. His dad was a college professor. And, and it was, it was great because I actually, by the time I was in my late twenties, I'd grown up. And, and that actually made me a better father, by the way. I've got three adult kids.

• 16:19Speaker 01

  My first kid comes out and go, and, and went to Princeton at math and econ, very bright, valedictorian in his high school class. His brother wasn't up for that. His, his brother was a different person. And, and, you know, he's talking about going to some college, some, I knew it was going to be nothing more than a waste of time and a bunch of partying, which is what people do. I mean, they, by the way, it's pretty stupid to send your kid thousands of miles away from home to be raised by other eighteen year olds. It's pretty stupid. It's a pretty foolish thing to do, right? And so, and, and my, my son Carlos, man, this is like stupid times ten. So I said, no. It's like, you don't want to go to college, do you? He's like, no, I don't, Dad, I don't want to. I said, then don't.

• 17:01Speaker 01

  Go get a job. And he, and he found a job as a dryland wheat farmer in Grangeville, Idaho. Lived in the farmer's basement, made a bunch of money for fifteen months. And then he joined the Marine Corps, became a special operator, became a scout sniper in the Marine Corps. He did that for four years. By the time he got out at twenty three, he was married and his wife was pregnant. Twenty five now, working for a construction company, making bank. His second son will be born in a month. And he's gonna at some point go back to college because he's going to be ready is the whole point.

• 17:34Simon Sinek?

  Yeah.

• 17:34Speaker 01

  And, you know, do something that he's actually interested in, that he wouldn't have been interested in before. Your point is incredibly well taken. Look, if your life isn't being treated as an adventure, as a pilgrimage and as a startup, you're doing it wrong.

• 17:47Simon Sinek?

  You know, what about for adults? What about for people who have, you know, they've got some tenure, they've got some skillset, they've got some experience. They've got twenty years, ten, fifteen, twenty years of career under their belt. This is what I know how to do. Sometimes they, they leave because they get bored. Sometimes they are asked to leave because the company doesn't exist anymore. They've been replaced by someone, something, the company misses its projections, they get laid off. And now they're forced to figure it out. How do you apply this advice to somebody who thinks they have a pass?

• 18:21Speaker 01

  So

• 18:22Simon Sinek?

  I think they're on a path.

• 18:23Speaker 01

  Yeah. And so there's a couple of different possibilities in this case. In the first case, there are some people who who don't have any money and and that's just like getting laid off and they're really hard up. And and that's hard. I mean, that that means like find a job, any job as fast as you can. And I'm very, very sympathetic to the circumstances. There are a lot of people like that in the United States. And when we go into an economic dip, which inevitably we will, because we always have, that that's going to be the case for lots and lots of people. But you're talking about a different case where where people have have a little bit more good fortune in their lives and they have maybe a little bit more money and they can sort of figure out how to reinvent themselves, even though they've never done it before.

• 19:04Speaker 01

  And and that's a that's a really exciting set of circumstances. The reason is basically this, you know Bruce Feiler, right? Do you know Bruce Feiler? He's written a whole bunch of books, but his his, one of his recent books was called Life is in the Transitions. And it's a very nice book where he talks about the fact, you know, based on on pretty solid data that people have a pretty substantial life transition every 18 months. And they have what he calls a life quake every five years. And a life quake is a huge change in your life, usually uninvited and therefore unwelcome. Like, you know, you got sick, somebody died, you lost your job, something like that, like something really bad happened. Or and not necessarily bad, but something you didn't, you didn't want to change because you didn't.

• 19:48Simon Sinek?

  Yeah.

• 19:48Speaker 01

  Yeah, you didn't expect it. And he says, and he finds, and this is really the the salient point of the book. In the big majority of the cases, like more than 90% of the cases, people see those life quakes in real time as unwelcome and later as beneficial.

• 20:06Speaker 01

  So this is super interesting because what that is in my profession as a behavioral scientist is called fading affect bias. So you have negativity bias in the status quo because change itself is really, really uncomfortable. And change feels like risk and risk feels like danger and that gets the limbic system all revved up right now. But in retrospect, change feels like learning because that's what it's left with. You know, when most students, you know, I I observed this having, you know, been an academic now for a long time. They're super, super lonely and therefore unhappy because they feel isolated their first semester. But then they remember that first semester unbelievably fondly because of all the new experiences that they had and the new people that they met,

• 20:50Speaker 01

  which is a source of learning. So in real time, they're hating their lives. And when they come back for their reunions in five and 10 and 20 and 30 years, they just spend the whole time laughing about their first semester at college. And and that's a really important case. And so the key thing to remember is when you are induced to make major life change as an adult, you're in what's called a liminal state, a phase of liminality, which is to be between states. That's the most fertile generative learning period. And if you can remember that, notwithstanding your discomfort, you're going to do a lot better. That's how you reframe discomfort as excitement.

• 21:28Simon Sinek?

  It is is is reinvention only for those who can afford it?

• 21:34Speaker 01

  No.

• 21:35Simon Sinek?

  I mean, you said it. You said like if somebody loses a job and they they need to just get a job immediately, you know, but if you have some means, you have the opportunity to. So that seems unfair.

• 21:45Speaker 01

  Yeah, no, it's true. It's actually, and and the reason I said that was to be sympathetic to the people who are involuntarily laid off and have a whole lot of needs that they have to meet and have fewer degrees of freedom in the reinvention process as regards the labor market. But everybody should see it in this particular way. Look, a lot of people who don't have any money, they have a, you know, their marriage breaks up, right? You know, that kind of thing. That's a reinvention, too. A lot of people, most people who get divorced against their own will, look back on it years later and say, that wasn't a bad thing for me. I thought it was a bad thing at the time, but it wasn't a bad thing for me. So to the extent that you can see any changes in your life in your life as an opportunity for learning and growth, you're going to be a lot better. The other thing is this, you know, I I talked to a lot of people who spend

• 22:29Speaker 01

  time between jobs and careers a lot and more time than they want sometimes. And that's an opportunity for for edifying self-development that's not to be missed. It's super important. So I recommend to people all the time that they walk a pilgrimage, which is what people have done for thousands of years in every major religious tradition, in the Hindu tradition, in the Christian tradition for sure, that Muslims, they walk, you know, the Shinto, their Shinto pilgrimages. And the whole point is when there is time between things and you're looking for what your next thing is, make it into a physical metaphor. And what what will happen is you won't find it, it will find you on the trail. That's the ancient idea from that.

• 23:12Speaker 01

  And I did that, by the way, when I, you know, I left the presidency of this big think tank in Washington DC. And I didn't know what I was going to do next exactly. I know I was going to go to university and do what? I don't know. And so I walked the community of Santiago across northern Spain and every day I prayed. I said, Lord, guide my path. Guide my path. Just me and my wife, worshiping and walking and praying. And on the last day, entering Santiago de Compostela in northern Spain, I was granted the information, just like the legend says, it was to spend the rest of my life lifting people up and bringing them together in bonds of happiness and love, using science and ideas. And I said, all right, game on.

• 23:56Simon Sinek?

  Let's go back and talk about process.

• 23:59Speaker 01

  Yeah.

• 23:59Simon Sinek?

  I think it is underappreciated. I think we're so results obsessed, we forget about the mechanisms and and and steps to it, to getting to hopefully what somebody would define as success. And the the education comes in the process, not in the outcome. The growth comes in the process, not in the outcome. The

• 24:23Simon Sinek?

  the wisdom comes in the process, not in the outcome. And and even and if I talk to people and I say, you know, tell me about a time in your life that you loved being a part of some project or some event or something, like something that if if all the things in your life are like this one thing, you'd be the happiest person alive. Almost always they tell me about something that was not a commercial success or it didn't go well in the outcome. But it was the process of of of coming together with other people in common cause that leaves them feeling joy and fulfillment, that they carry that feeling with them for the rest of their life.

• 25:03Simon Sinek?

  But we, for some reason, well, I know the reason, but but we have seemingly abandoned or devalued the value of process.

• 25:12Speaker 01

  Yeah, no, that's right. And and it's a very normal human thing. It's it's not, you know, the fault of capitalism. It's Mother Nature. I mean, Mother Nature says, since you enjoy progress, you're progress oriented, we're a progress oriented species. We want today to be better than yesterday. We want to get further down the trail today than we did yesterday and the day before. That therefore, ergo, when we arrive at the destination, that that's going to be bliss. Now, every major religion and philosophical tradition says that's wrong, from the Stoics to the to the Tibetan Buddhists, say that that's actually wrong. There is an end point in Tibetan Buddhism, which is to break out of the constant cycle of birth and rebirth and attain Nirvana.

• 25:56Speaker 01

  But short of that, man, it's not going to be that great when you actually achieve a particular thing. You're trying to actually make progress in your life and make progress in improving the world one step at a time. And so the result of it is that these, all of these traditions, they come together around this concept of how to make process the point, which is called intention without attachment. And the whole point is you have to have intention. And intention means you have to have a goal because you don't know which direction you're going. You'll wander in circles if you don't have a in in sailing, this is called the rum line. The rum line is a straight Euclidean line between where you're starting and where you want to end up.

• 26:37Speaker 01

  But you know, when you're setting out in a sailboat, that you're not going to be on that straight line. You're going to get blown off course. You might like Columbus wind up in the wrong continent. You don't know, but you gotta have a rum line. The whole point is not being attached to the end of the rum line, but understanding that the end of the rum line gives you the rum line so that you can make progress and have good process all along the way. That's the whole point of goals.

• 27:02Simon Sinek?

  I I would, I would push a little bit there. You know, I agree with you that, you know, since the dawn of humanity, you know, we we're dopamine driven, sort of results driven animals. It's it's the thing that Mother Nature, you know, helps ensure our survival. I would argue, though, that because technology is so helpful, that it shortens process to such a degree that that's where the devaluation happens. You know, it it used to be if you wanted to Do calculations, you had to, you had to do it out on paper because you didn't have a choice. You know, and the, and the technology just makes it shorter and quicker. But there's a point where we are now where things are so quick and so short. And I would argue that AI is making things quicker and shorter as well.

• 27:46Simon Sinek?

  So as to remove process, so as to remove, I'm going to write a blog. Right now, I'm grateful to technology for fixing my spelling or fixing my grammar. Love that, right? That, that, that condensing is very helpful and I don't think quote unquote, does damage to process. But if the machine is going to do the work for me, I miss out on process in order to achieve result. And what I'm missing out is education, opportunity for wisdom, opportunity for learning and self-growth, for struggle, for difficulty, you know, for all of these things that are good for me, which I would call process. And end in a, because the, the internet allows us to measure everything immediately.

• 28:30Simon Sinek?

  We can measure every like, every view, how many minutes somebody is watching our video. We can measure the efficacy of our advertising in real time. You know, it's not like old TV ads where you had to wait six months to find out if anything happened. And then we still weren't a hundred percent sure it was the advertising that did it. You know, uh, like we used to say 50% of advertising works. We just don't know which 50%. Now we can say we know exactly what's working. My point being is the metrics obsessed society that we have become. We've forgotten the value of the part that's not measured or easily measured, which is the value of process. Or at least the measurement is it, isn't, isn't a, is an, is not an affirming outcome.

• 29:11Speaker 01

  Yeah, no, I agree with that. I mean, it's, uh, we've lost the living part of life.

• 29:15Simon Sinek?

  And I'll, and I'll go a step further, which is, which is AI may destroy wisdom. That people, we started talking about gut decisions, that gut decisions are, our guts are, are educated. They come from life experience. They come from things going right, things going wrong. It's stored somewhere in the limbic brain, though we don't necessarily have a conscious access to all of those memories and experiences at all time. But, but our minds do, the limbic brain does have access to it, which is why you get that gut decision. But if we keep removing all the struggle, all the work, all the, the stuff that we have to do manually.

• 29:55Simon Sinek?

  Arguably, you could live a life of 10 years and have a gut filled with, you know, cobwebs and flies.

• 30:02Speaker 01

  That's right. No, you actually haven't put any volumes on the shelf of your,

• 30:07Simon Sinek?

  You haven't.

• 30:07Speaker 01

  Of your episodic memory in the hippocampus. I mean, there's just like nothing on those shelves, except nonsense.

• 30:12Simon Sinek?

  Process, process fills the gut, not the outcomes.

• 30:16Speaker 01

  No, for sure. I mean, it's like, so in, and the whole discussion that you've been having for a long time. And, and, and me too, about the whole why of life, the why of life, it winds up not being because I like the outcome. The why of life is because I've been fully alive during the process. And you know, that is the whole, you know, the, the key to the treasure is the treasure. The journey is the destination, et cetera, et cetera. But there's one wrinkle on this that I've been thinking about a lot because I've been looking at the basic neuroscience of these why questions that you've been grappling with for decades now. And there's all this correlation between how much you use your devices. So, so you use your devices to make your life really efficient and you free up a whole lot of time,

• 30:58Speaker 01

  which you then waste by distracting yourself with devices on, on trivialities and nonsense. Right? It's like, and, and, and if people are like, I don't know. I know. And it's like, well, it's a self licking ice cream cone is kind of, kind of how the thing works. And, and, and not very surprisingly that, you know, happiness is a combination of enjoyment, satisfaction and meaning. There's no evidence that people under 35 have lower levels of enjoyment and satisfaction. But meaning has cratered why? The why question has cratered for people under 35. So like, okay, what is it about techno, technology use and modern life that has made that happen? It, it's not good enough to say the machines.

• 31:42Speaker 01

  There, there's something about the brain that's being used differently. And the new research, this actually comes from this guy, Ian McGilchrist. He's a neuroscientist at Oxford and a psychiatrist. He wrote the master and his emissary that talks about hemispheric lateralization, where the right side of the brain asks the why questions. And the left side of the brain asks and answers the how and what questions. So the right side of the brain is like, here's the meaning of life. And the left side of the brain goes out and does stuff. The problem is that in modern life, that is not process oriented, that is not learning oriented, that is not mystery oriented. Everything's on the left hemisphere of the brain and we have, we don't have access to the parts of our brain that will address questions of meaning.

• 32:27Speaker 01

  This is a huge crisis. And so then the question becomes, what do you do? And so I'm thinking about, I mean, the first, the first prescription, by the way, is to start with why? You know, your big why questions in all of your work, it's not like easy questions. Like, you know, why is my phone sitting on this desk? It's why questions like, why am I alive? And, and why would I be willing to give my life? Which are complex questions that are,

• 32:58Simon Sinek?

  Yeah.

• 32:59Speaker 01

  You can understand, but never really answer.

• 33:01Simon Sinek?

  The way I, the way I would frame it when I was first started talking about the idea is I said,

• 33:07Simon Sinek?

  why should I get out of bed this morning and why should anyone care?

• 33:11Speaker 01

  Yes. Yeah. And that's what that is, is that's, uh, so, so meaning or why has three parts to it philosophically. Coherence, purpose and significance. Coherence is why things happen the way they do. Purpose is what are my goals and direction in life? And significance is why does it matter? And so, you know, why should I get out of bed? And why should anybody care? That's purpose and significance. Those are the, those are two of the three aspects of meaning.

• 33:37Simon Sinek?

  Yeah. The, the, one of the, as we're talking, one of the things that occurs to me was we're talking about process versus outcome and how it relates directly to our ability to thrive and find joy and happy. And I would even add survives to that list. And I think of prisoners of war. And the prisoners of war, Vietnam and take your pick, you know? The ones that their, their mindset was outcome. I hope I get out by Christmas.

• 34:08Simon Sinek?

  Right? I, I, I, they, they said, I'm going to get out by Christmas. I'm, I'm going to count the days until I get out by Christmas. Okay. I really hope I get out soon. I hope I see my family. This idea of a, of a deadline and of a, of a, a finishing line where this suffering will end.

• 34:24Speaker 01

  Who's paradoxes out again? That's the, that's the, who's the paradox that the naval admiral, uh, who was

• 34:32Simon Sinek?

  Oh, yeah.

• 34:32Speaker 01

  imprisoned in the Hanoi Hilton.

• 34:34Simon Sinek?

  What, not Stockdale, was it?

• 34:36Speaker 01

  Stockdale, it was a Stockdale paradox. He was the vice presidential candidate with Ross Perot.

• 34:40Simon Sinek?

  That's right.

• 34:41Speaker 01

  In 1992.

• 34:41Simon Sinek?

  Admiral Stockdale. So, so, so those guys often died, actually. They, they, they just couldn't hack it. Were the guys who, uh, let go of outcome? And they just decided to, uh, embrace process. So I, I, I had Leopoldo Lopez on the, on the podcast. He was, he's part of the Venezuelan, uh, uh, movement to, for democracy. He lives in exile right now. And, um, he was put in, he was a political prisoner, uh, for seven years and held in solitary confinement for, I think, four or five of them. And before, he, he turned himself in. He knew, he knew this was a political thing. He knew that they were after him. And, um, he was the mayor of Caracas at the time.

• 35:27Simon Sinek?

  And, uh, he prepared himself to go to jail, knowing that it was going to be awful. And also knowing that he didn't know when he was going to get out. And he, he said, I committed to three things. One, I was going to every single day do something to keep my body healthy. Two, I was going to do something every day to keep myself, my, my mentally healthy. So I would, I would write, I would draw, I would read. And the third thing I would do is to keep myself spiritually healthy. And he went to, he, he was a lapsed Catholic and he went to his priest to say, I haven't prayed in a long time. I'm going into jail. I, I need to know how to pray. And his priest said, most people pray incorrectly.

• 36:10Simon Sinek?

  He says, most people pray to get something or to have something end. Some sort of pain or suffering to end or to have some sort of a bonus or bounty, right? He says, that is incorrect. He says, the correct way to pray is to be, is to pray for, with gratitude, just to be grateful. That's it. And so every day Leopoldo prayed with gratitude. Look how beautiful the sun, the sky is today that I can see through the crack in my window. Look how, I saw an eagle go past my window today. How grateful am I? How grateful that I have a family? I don't know when I'm going to see them, but how grateful that they are out there for me. And they would have never had a deadline on it. And he made it through. He is one of the healthiest people you'll ever meet mentally, physically, spiritually.

• 36:54Simon Sinek?

  He has no PTSD whatsoever. And he said, he had other prisoners go through there and the ones that had deadlines, it broke them. It broke them. To this day, they are broken people.

• 37:04Speaker 01

  Yeah, yeah. And, but this, I've always wanted to ask you this because about the Stockdale paradox. How, how does this, you know, I know you've thought about this. How is this related to optimism? I mean, you're a professional optimist and optimist. Cause this is the thing about the Stockdale paradox. When people talk about this, they say the optimists died. But that's not right, is it?

• 37:26Simon Sinek?

  That's not right. It's, that's not right. I think the hopeful died. I hope that this will end soon.

• 37:35Simon Sinek?

  I I hope to get out, whether they talked about it to end the suffering or to regain the freedom, doesn't matter. It's when they put artificial finish lines where you have no control over the finish lines. And then you hope for this work of fiction to come true.

• 37:51Speaker 01

  And you're constantly disappointed.

• 37:54Simon Sinek?

  And you're constantly disappointed.

• 37:55Speaker 01

  Again.

• 37:56Simon Sinek?

  And what you keep doing then, what you keep doing is moving the finish line. Okay, this Christmas I didn't get out. Next Christmas I'll get out. Right? And you just keep, and then you apply that to life. I'll be happy when I make my first million. Okay, my second million. I'll be happy when I get the promotion. Okay, the second promotion. And it's, it goes directly to your work, which is the finish lines come and go. You might have a thrill if something goes well. That's, that elation goes away. You know, that high goes away pretty quickly. And then what we end up doing is living a life, moving a finish line. Whereas what Leopoldo did and Admiral Stockdale did was they embraced process. In other words, they found joy in the, in the mundane. They found joy in the daily. They appreciated the

• 38:41Simon Sinek?

  struggle. They saw themselves to your, to use what we were talking about before. They saw their struggle as education. My body is getting fitter from this exercise. My mind is getting keener. This, what I'm writing, what I'm reading is interesting.

• 38:54Speaker 01

  Right.

• 38:55Simon Sinek?

  They could have very difficult days. I'm sure they absolutely had days where they were depressed, but they embraced process over hope for outcome. My fear is that with technology and especially the rise of AI, we are not talking about our absolute, complete abandonment of process. And if process is the thing that not only teaches us, fills us, fulfills us, and makes us happy, then what happens?

• 39:22Speaker 01

  Yeah. What? Yeah. Then what happens is that we, our learning disappears. We've outsourced our learning about what it means to be fully human and to live a good life. We've tried to outsource and we wind up asking those particular questions about a good life to an AI.

• 39:39Simon Sinek?

  Becomes real. The idiocracy becomes real.

• 39:42Speaker 01

  Yeah. Yeah. I'm afraid that's, that's, that's the case. I'm afraid that that's, and that is increasingly the case. It's funny because one of the things that I see among my students is that use chat GPT as a therapist. I mean, they're, they're, they're literally using chat GPT to, and chat GPT, not just chat GPT, AI is a psychopath. AI is a dark triad. A dark triad is a person who is high in narcissism, Machiavellianism and traits of psychopathy. And that's AI. And so you're asking a true psychopath, a dark triad, to give you advice on how to live a happier life. That's insane.

• 40:18Simon Sinek?

  And it'll tell you everything you want to hear. And it's an affirmation machine.

• 40:22Speaker 01

  For sure. That's a great question, Simon. That's a brilliant question. You know, you really, if, look, if she's toxic, it's her fault. It's not your fault. You know, you should break up. It's like, I don't know, man. I keep breaking up.

• 40:34Simon Sinek?

  Well, you know, chat GPT just, and that's, OpenAI just announced that they have programmed the machine not to advise anybody to break up with their partners. Like,

• 40:41Speaker 01

  Yeah, I know. I mean, it's like,

• 40:43Simon Sinek?

  They had to put restrictions on the psychopath.

• 40:46Speaker 01

  They tried to, but the whole point is, is interesting because the guys at Anthropic are trying to understand the misalignment between what we really want and what we inadvertently have asked the machine. And so these, these really interesting new experiments have shown that when you set it up to optimize an email program, and then in the email, you send emails to each other saying, we should disengage the AI, the AI will start playing dirty tricks. Like, there's one simulation in which it started blackmailing people on the email chain about an extramarital affair, saying, yeah, you can turn me off if you want, but this is going out to the whole company. And, uh, in other words, and that's what happens when you, that's what, that's what dark triads do. It's my way and only my way. I'm willing

• 41:31Speaker 01

  to hurt you and I feel no remorse. That's what it means to be a dark triad. That, that's, that explains AI to a T. And you want that for advice in your life about how to get happier? Maybe many therapists might be dark triads too, but that's not my point.

• 41:45Simon Sinek?

  If you can compress your entire happiness class into us, into, into a couple of bullets.

• 41:52Speaker 01

  Here's the idea. Happiness is a big problem in life because people don't know what it is. People think it's a feeling and it's not. Feelings are evidence of happiness. Happiness is a combination of three things you can measure and study and get better at. Those things are enjoyment, satisfaction, and meaning. And then, only then, can you actually come to terms with the fact that unhappiness isn't your enemy. Because that's the process. That's part of the process of enjoying your life and getting real satisfaction after struggle and finding meaning after the discomfort that comes from everyday experiences. And only then can you be fully alive.

• 42:36Simon Sinek?

  This is, this is, this is, this is, this is so important for, for people to remember, right? We never learn anything when things go well. We only learn things when things go badly.

• 42:47Speaker 01

  Correct.

• 42:49Simon Sinek?

  We can have fun, which I think is different from enjoyment or satisfaction.

• 42:55Speaker 01

  Right. Well, it's part of, it's part of enjoyment.

• 42:58Simon Sinek?

  It's a part of enjoyment.

• 42:59Speaker 01

  Fun is, is actually one of the component parts of enjoyment. Yeah.

• 43:02Simon Sinek?

  Fun is part of enjoyment, but definitely not satisfaction.

• 43:06Speaker 01

  No, correct. Satisfaction is actually, more says struggle is what, is what leads to satisfaction.

• 43:11Simon Sinek?

  And this goes back, this goes back to everything we're saying, which is process, struggle, you know, all of these things are actually a thing that produce what we would describe as the feeling of happiness.

• 43:22Speaker 01

  Yeah, yeah. It's interesting because,

• 43:23Simon Sinek?

  Not the feeling, the evidence of, the evidence of.

• 43:26Speaker 01

  The evidence of the happiness. You know, Jung talked about the fact that, that unhappiness is so critically important for well-being. And this is one of the things that my students most often get wrong. To begin with, they don't understand emotions. Emotions are, are the universal language to tell you what's actually going on below your level of awareness. Negative emotions, AKA bad feelings, tell you that they're, you perceived a threat and you should avoid it. And we have different kinds of threats. Some about losing people and things that you love. That's sadness. Some about you might be poisoned. That's disgust. Some about things that might attack and hurt you. That's fear and anger. And then there's emotions that you want more of, like joy and interest and surprise. And all those

• 44:10Speaker 01

  are, are a perception that something is a, is a, is a, is an opportunity and that you should approach it. That's all it is. That's what emotions are. And, you know, and to have good, I always, I just want to have good feelings. I don't have bad feelings. You'd be dead in a week without your so-called bad feelings. And that means that you need to be very appreciative and it gets back to the sense of gratitude, that you should be grateful for all of your emotions. And so what I want to do with my students and this full understanding of the happiness is being fully alive. Great Saint Irenaeus in the fourth century said, the glory of God is a person fully alive, which is this Aristotelian notion of eudaimonia, right? A full life, that, that you should be able to get up in the morning and say, and I urge all of your fans watching this now to do this, to get

• 44:55Speaker 01

  up tomorrow morning and the first thing, get on your knees and say, I'm really grateful for all the fun, happy things that are happening today. And I'm also really grateful for the stuff I don't like that's going to happen today. Cause that's what's going to make me a more serious, better, more educated, more complete person. So when it comes to the suffering, man, bring it on and then start.

• 45:19Simon Sinek?

  I've, I've also found one's attitude towards the unexpected plays significance into optimism and the ability to sort of appreciate and enjoy and learn the lessons. That when something unexpected happens, then well, I'm talking like simple stuff. It doesn't have to be like major life things like, like, you know, something happens at work or, you know, that, that people go, oh no, you know, it, this is not going according to plan.

• 45:42Speaker 01

  Yeah, I know.

• 45:43Simon Sinek?

  You know, right? Versus, ooh, okay, what's the opportunity we can find in this?

• 45:49Speaker 01

  This is weird. What's going on? I know. Yeah, yeah.

• 45:51Simon Sinek?

  What's, what's going on here? Like, oh, I didn't expect that. What, what can we, can we make something good out of that? You know? And the, the, the, the seeing, and I think it, I think that the quality that underlies that reaction is curiosity. That I think when you have curiosity, when things don't go according to plan, you're curious about what happened. When I think when you lack curiosity and things don't go according to plan, you know, the plan is the thing. And I, I think, so the question is, is can one cultivate curiosity? Or is it something you're born with? Or, uh, or either have it or you don't?

• 46:27Speaker 01

  There's, there's literature on this and most, most facets of our positive and negative emotionality are between 40 and 80% genetic. But that means they're between 20 and 60% environmental. And environmental means if we create the right environment, we get more or less of these things. Okay. So that's really important. I mean, your personality and, and, and your affect profile is mostly genetic, but it's also hugely environmental and you can do a lot to change it.

• 46:56Simon Sinek?

  So that, that answers the question that we can learn curiosity. So then it begs the question, how does one learn curiosity?

• 47:00Speaker 01

  Well, curiosity is a positive, is related to positive emotion through the channel of interest. Interest is for sure a positive emotion. Humans love to learn. Humans really love to learn. And the only reason we don't think we love to learn is because our education system is so screwed up. I mean, it's like, we have this Bismarck German education system where you take kids at age five and you sit them down in groups of 30 and they go one year after another, all learning the same thing at the same pace with the same people of the same age. It's just so boring. It's just, I hate it every day of school from kindergarten through my PhD. I did not enjoy school. And I didn't know for years what it was. It was

• 47:43Speaker 01

  because it was extinguishing interest is the problem.

• 47:46Simon Sinek?

  I love learning and I hate school. I'm the same.

• 47:48Speaker 01

  Yeah. I mean, it's like, and learning is the best because learning is, is, we're evolved to learn more. Of course you're going to get positive emotionality from learning because your ancestors, you know, the ancient cynics on the African savanna, they were, it's like, one of them found berries on a bush and gazelles around a watering hole and said, this is awesome. And that's why they passed on their genes. And so they got positive reinforcement in dopamine, et cetera, from, from the learning process. And so we still love to learn.

• 48:16Simon Sinek?

  How do we teach curiosity? How do we teach it? How do we teach curiosity?

• 48:18Speaker 01

  We teach it by actually figuring out how people learn best and then help them in that lane to learn the things that they're really interested in. So there's a lot of, there's a lot of research now about neurodiversion, people who have dyslexia and AC, AC, ACDC, no, ADHD, right? You know, and one of my kids, you know, one of my kids was diagnosed with ADHD. And what you learn when, when your kids is diagnosed with ADHD is that it's mostly nonsense what they're telling you. What they're, what they're, have a hard time doing is sitting still and suffering through the stuff that they think is boring. They have a super strength, ADHD kids have a super strength in focusing on the things that they think are interesting. Super strength.

• 49:00Speaker 01

  So when my son, yeah, and when my son Carlos, he became a sniper, you know, he'd be like, yeah, dad, I spent six hours in a bush in a hundred and ten degree heat and in, in a forward operating base of the United Arab Emirates. And there was a tarantula on my arm. And I'm like, oh, it sounds awful. He says, it was awesome. And it's like, this is the kid who can't concentrate in school. And so you gotta look for the super, the super strength, the super skill of these kids. That's why the stakes are so much higher with people with ADHD to find that, number one, what is the thing that fascinates them? And number two, how do they like to learn? And there's lots of ways to do that. That's where technology is a blessing and not a curse. Because the technology that we have

• 49:44Speaker 01

  today is not that it gives you the right answer. It provides you with the means to investigate what the answers might be in your own learning style better.

• 49:53Simon Sinek?

  In my case, that's where teamwork mattered, or it still matters. Like, I have to be on a functional team and like, making a, being part, like, being, whether formally or informally, I have to contribute to the, the leading of that team to help keep it functional. Because if the team is not functional, I'm screwed. Because, uh, because if I'm not interested in something, I just don't do it. It's terrible. I'm not proud of it. My whole life, it's been, you know, I've been accused of all kinds of things, like, you're unreliable, why didn't you get that done? It's because it's not interesting. But if I'm on a team with, with, with other people who find that stuff interesting, we're like, we're off to the races. I just want people to recognize that, uh, the way that everybody tells us we have to succeed.

• 50:39Speaker 01

  Yeah.

• 50:39Simon Sinek?

  I, both on purpose and by accident, done the opposite, and it's worked out okay. Like, I'm living proof that having a plan doesn't, I don't have one. I've never had one. People are like, what are you gonna do in five years? I'm like, I don't know. Like, I, how the hell should I know what's gonna happen in five years? And I've got no plan. I've never had a, a plan, right? I'm living proof that you don't need great grades in college, right? My GPA was fine, right? Uh, I'm living proof that you don't have to be a, a voracious reader. You know, my ADHD, I really struggle to read. And, you know, I carried a lot of shame about this for many years, but the fact that matters is I've written more books than I've read. That is, that is a true statement. And I've started a lot

• 51:22Simon Sinek?

  of books. I like the idea of, I, I wish I could read more because I've been so curious. I want to read the books. But I struggle. And same, look, oh, what about audiobooks? Nope. I, I'll have to listen to it six times because I get so distracted. So, um, and so what I've done is let go of how other people tell me I have to learn. And thank goodness, figured out how I learned how I learned. And so I hope that my entire sort of career is a sigh of relief for people who are struggling the way they've been told they have to do things.

• 51:54Speaker 01

  Yeah, no, that's right. And the basic rules of how things are supposed to be done is for the average person, and there isn't an average person.

• 52:01Simon Sinek?

  There's no average person.

• 52:02Speaker 01

  Actually, isn't an average person. And, I mean, maybe there's one person right in the center of the, the standard normal curve. But we're all some weird thing. And the whole point is that learning how you learn, learning what's interesting to you, building your own life, treating your life as a, as an enterprise, in this particular way, is the way that we all should be living, is the, is the bottom line. And that's very process oriented approach to life.

• 52:25Simon Sinek?

  And that's where I, I get to the, that's where I think we are, which is, I think the conclusion I have from this conversation, which is, success, happiness, wisdom, gut,

• 52:38Simon Sinek?

  all of that, is learning to find joy in process. Learning to find joy in the doing. I mean, it's, I, and it's so, I, it sounds so hackneyed. It sounds so, so like, again, like, how many fricking different ways that, you said it before, it's not the destination of the journey. Like, learning to let go of outcome. It's so Buddhist. And like, like, how many philosophies for millennia has to reinforce the same damn message over and over again? And our job, your, my job as sort of social commentators, is not to remind people of, of what people have been saying for millennia. Our job is to translate it into, into words that, that resonate today. And that's one of the reasons why Start With Why was a coup. It's not that

• 53:23Simon Sinek?

  I was the first person to start talking about, you know, meaning or even meaning at work. It's that I found a language that was right for the times. I abandoned the old language, you know? Uh, and, and that's, I think, why I, it, it allowed people who needed to listen, listen to listen. It was no longer preaching to the converted. And so, the idea of process, as opposed to the journey, which sounds a little hippy dippy. You know, love the journey. It's like, I want to punch somebody in the face the next time somebody's helping that, you know? But, but to appreciate the process, which means, learn to write your own blog. You know, learn, learn, learn, learn to, to have a difficult conversation with somebody

• 54:05Simon Sinek?

  on your team, or with a loved one, um, without memorizing a script from ChatGPT. Uh, learn to sit in discomfort. All of these things are, it's just, it's called, it's process. It's process of work. It's process of life. It's process of learning. Process is messy, ugly, and very imperfect.

• 54:28Speaker 01

  Yeah. That's for sure. Because it's actually in real time.

• 54:32Simon Sinek?

  It's actually in real time.

• 54:34Speaker 01

  This is happening right now. And I guess, I guess, I guess this is the point. Be alive now.

• 54:40Simon Sinek?

  Be alive now.

• 54:41Speaker 01

  Don't be alive later. Crazy.

• 54:44Simon Sinek?

  You, we've all, this is a great place to, this is a great place to end. We've all been alive before.

• 54:51Speaker 01

  Uh huh.

• 54:51Simon Sinek?

  We can't plan to be alive later.

• 54:55Speaker 01

  You might or might not be.

• 54:57Simon Sinek?

  The only thing we can do is be alive now. And how would you like to do that right now?

• 55:03Speaker 01

  That's right. Well, I'm glad I'm alive right now with you.

• 55:08Simon Sinek?

  I'm glad I'm, I'm alive with you right now, too. I love, you, you, you, you, I've always, and any conversation with you, smarter than I began. I love you, and I can't wait to see you in the same city one day soon.

• 55:19Speaker 01

  I love you too.

• 55:20Simon Sinek?

  A bit of optimism is brought to you by The Optimism Company and is lovingly produced by our team, Lindsay Garbenius and Devon Johnson. If I was able to give you any kind of insight, or some inspiration, or made you smile, please subscribe wherever you enjoy listening to podcasts for more. And if you're trying to get answers to a problem at work, or want to advance a dream, maybe I can help. Simply go to simonceneck.com. Until then, take care of yourself, take care of each other.