This is The Most Valuable Thing | No One Said It'd Be Easy

There are all the things that wealthy people buy with their money. They buy nice cars and enormous homes. They pay for access. They hire help. But there is one thing that they cannot buy. 🎟️DAILY STOIC LIVE https://www.dailystoiclive.com/| Ryan Holiday is coming to a city near you https://www.dailystoiclive.com/! Grab tickets here https://www.dailystoiclive.com/ | https://www.dailystoiclive.com/ 🎙️AD-FREE https://dailystoic.supercast.com/| Support the podcast and go deeper into Stoicism by subscribing toThe Daily Stoic Premium https://dailystoic.supercast.com/ - unlock ad-free listening, early access, and bonus content:https://dailystoic.supercast.com/ 🎥 VIDEO EPISODES https://www.youtube.com/@DailyStoic/videos| Watch the video episodes onThe Daily Stoic YouTube channel https://www.youtube.com/@DailyStoic/videos:https://www.youtube.com/@DailyStoic/videos ✉️ FREE STOIC WISDOM https://dailystoic.com/dailyemail | Want Stoic wisdom delivered to your inbox daily? Sign up for the FREE Daily Stoic email athttps://dailystoic.com/dailyemail See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ryan Holiday?

  Welcome to the Daily Stoic Podcast, designed to help bring those four key Stoic virtues: courage, discipline, justice, and wisdom into the real world.

• 0:15Ryan Holiday?

  This is the most valuable thing. There are all the things that wealthy people buy with their money. They buy nice cars and enormous homes. They stay in luxury hotels and fly on private aircraft. They accessorize with jewels and high fashion. They pay for access. They hire help. But there is one thing they cannot buy, that indeed no one can buy: contentment. It is interesting that for all the conspicuous consumption and competition between rich people, one thing that is rare amongst them is equanimity, what the Stoics would have referred to as a good and well-ordered life. Or as the song we've been riffing on lately puts it, "a satisfied mind." Epictetus, an enslaved man, had it.

• 1:00Ryan Holiday?

  Nero, the emperor, did not. Seneca, both a philosopher and an incredibly ambitious man, struggled after it, ultimately finding that his power and money were hindrances in achieving it, much like the proverbial camel through the eye of the needle. If the rich cannot seem to possess this, does that not give us a sense of the value of this elusive state, this equanimity? It is literally priceless. Cannot buy it. You can only earn it. And you can only earn it by doing very difficult work. You do it by your daily reading and reflection. You do it by having hard conversations. You do it by pushing yourself physically, by questioning desires and passions. You do it by zooming out.

• 1:44Ryan Holiday?

  You do it by questioning assumptions. You do it through the training and practice of virtue. You cannot inherit it. You cannot have a personal shopper pick it out for you. You cannot get it through your Ivy League tuition. It is both much cheaper and more expensive than that. But again, in the end, it's the most valuable thing in the world.

• 2:18Ryan Holiday?

  Hey, it's Ryan Holiday. I hope you had a good Fourth of July. Let me read you a little entry from Seneca's Letters 76. "No one said it would be easy. 'Good people,' Seneca writes, 'will do what they find honorable to do, even if it requires hard work. They'll do it even if it causes them injury. They'll do it even if it will bring danger. Again, they won't do what they find base, even if it brings wealth, pleasure, or power. Nothing will deter them from what is honorable, and nothing will lure them from what is base. If doing good was easy, everyone would do it. And if doing bad wasn't tempting or attractive, nobody would do it. The same goes for your duty. If anyone could do it, it would have been assigned to someone else, but instead was assigned to you. And thankfully, you are not like everyone.

• 3:03Ryan Holiday?

  You are not afraid of doing what is hard. You can resist superficially attractive rewards.'" I gave a talk a couple of weeks ago, and something I said, I was talking about how sort of hard the industry had been ravaged that these folks were in. And I talked about the last couple of years and how hard it'd been. And I said, "It's good. It's good that it's hard. Look, if everyone could do this thing, selling a house, or assessing risk for insurance, if it's beating the market, if it's delivering things from across the world, like if everyone could do the thing, everyone would do it, right? And the fact that it's hard is what creates the margins of a business. Like, do I wish writing books was easier? Sure. But if it was easier, I'd have more competition, right? The fact that it's hard, that it's a battle against yourself, and it's a battle against all these other things, that's what deters people.

• 3:48Ryan Holiday?

  That's what makes doing it worthwhile, not just like creates meaning and fulfillment in it, but it's what makes it success lucrative in that sense. Again, if everyone could do it, it would whittle everything down until it's a commodity, until it's replaceable, until everyone has it, right? It becomes generic. So it's good that it's hard, but that doesn't mean that it's not hard. It is hard. And no one said it would be easy. I am thinking of something else, though, as I'm thinking about this Seneca quote. Somewhere else, he says something like, "Think about all the risks and the hard things people will do to be a little bit more famous, a little bit more important, make a little bit more money, whatever.

• 4:30Ryan Holiday?

  And then think about the excuses we make for why we don't have time to read, or like why we can't do these other more virtuous things, right? We're willing to bear incredible burdens, force our way through intense adversity when there's something financially in it for us. But being a good person, or improving in other ways, then we say it's hard, and then we make excuses, then we don't do it. And I think that's interesting, too, right? Again, it's supposed to be hard. It's gonna be hard. It's not gonna be easy. But this is what makes it special. Like, look, if everyone was honest and principled, Cato wouldn't impress us as a politician. If power didn't corrupt, Marcus Aurelius being a philosopher king, who gives a shit, right? It's hard.

• 5:15Ryan Holiday?

  But because it's hard, it becomes rare. And because it's rare, it is valuable. And that's just something I try to tell myself, working on this book right now. It's good that it's hard, or someone else would have written this book, right? It's good nobody else saw the potential in this thing, or they would have gotten there first. It's good that it's hard. Nobody said it'd be easy. It's good that it's hard, provided you do it anyway." Hey there, just a heads up. I'm gonna be on tour this fall. You can see me in Australia, in New Zealand in October. In August, I'm mixing my months up here. But in August, you can see me in Chicago, in Minneapolis, in Detroit. Then I'll be on the East Coast sometime in November and December.

• 5:58Ryan Holiday?

  Anyways, grab tickets to that, dailystoiclive.com. Hope to see you there.