245. Jesse Itzler & Devon Levesque: On Life Design, The Misogi Ritual and Winning Routines

What if your entire year could fit on one piece of paper? Jesse Itzler reveals how he designs his life around one massive annual challenge (his "misogi") plus six mini-adventures every other month to guarantee newness and kill routine. The conversation shifts to concrete frameworks, why Devon Lévesque red-marked half his calendar after identifying his five core values, how Jesse plans rewards to fuel harder work periods, and why "yes, and" energy might be the most underrated success factor nobody talks about. CLICK HERE TO BECOME GARYS VIP!: https://bit.ly/4ai0Xwg Get Jesse Itzler’s books here: https://bit.ly/4rjKv6l Connect with Jesse Itzler Website: https://bit.ly/4qI6Fyh YouTube: https://bit.ly/4cwY79U Instagram: https://bit.ly/46NVblt TikTok: https://bit.ly/4tE5cf5 Facebook: https://bit.ly/4rOwyNK X.com: https://bit.ly/3ZCwAfN LinkedIn: https://bit.ly/46Lg6Wr Connect with Devon Levesque Website: https://bit.ly/40dTR7S YouTube: https://bit.ly/4rlCIVR Instagram: https://bit.ly/4amjIk6 TikTok: https://bit.ly/4tCb34s Facebook: https://bit.ly/4kCyBSR X.com: https://bit.ly/4kC6D9C LinkedIn: https://bit.ly/4kKomvS Thank you to our partners A-GAME: “ULTIMATE15” FOR 15% OFF: http://bit.ly/4kek1ij AION: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD AIRES: "ULTIMATE20 " FOR 20% OFF: https://bit.ly/4a3Duze BAJA GOLD: "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa BODYHEALTH: “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV CARAWAY: “ULTIMATE” FOR 10% OFF: https://bit.ly/3Q1VmkC COLD LIFE: THE ULTIMATE HUMAN PLUNGE: https://bit.ly/4eULUKp GENETIC METHYLATION TEST (UK ONLY): https://bit.ly/48QJJrk GENETIC TEST (USA ONLY): ⁠https://bit.ly/3Yg1Uk9 GOPUFF: GET YOUR FAVORITE SNACK!: https://bit.ly/4obIFDC H2TABS: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg HEALF: 10% OFF YOUR ORDER: https://bit.ly/41HJg6S PEPTUAL: “TUH10” FOR 10% OFF: https://bit.ly/4mKxgcn RHO NUTRITION: “ULTIMATE15” FOR 15% OFF: https://bit.ly/44fFza0 SNOOZE: LET’S GET TO SLEEP!: https://bit.ly/4pt1T6V WHOOP: JOIN & GET 1 FREE MONTH!: https://bit.ly/3VQ0nzW Watch the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps 00:00 Intro of Show 04:53 How to Design Your Life 10:27 Jesse and Devon’s Adventures Together 19:21 “Learn Like You’ll Live, Live Like You’ll Die Tomorrow” 27:52 Life Designing at Any Age 41:38 The Ripple Effect 47:21 Promix Nutrition Journey 52:57 The Spiritual Billionaire 57:54 Intentionally Designing Your Calendar 1:06:44 Intentionality in Personal Relationships 1:13:30 Frequency of Authenticity 1:17:45 What does it mean to you to be an Ultimate Human? Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions. Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation. Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature. Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  There's an old Japanese ritual called the Misogi. And the notion around the Misogi is you do one big year-defining thing every year. Like you don't have one thing to show for your year. Like your work-life balance is so out of whack.

• 0:12Gary Brecka?

  You're never like counting the accomplishments. You're stacking up the adventure of life.

• 0:16Speaker 00

  You bond so much more with people through experiences than you do sitting at a cubicle.

• 0:21Gary Brecka?

  The reason why you have so much wisdom is because you had these different experiences and you didn't just let them pass through your life. You said, what can I learn from this?

• 0:28Speaker 02

  Why don't you go talk to someone that's 100 years old and just go listen to them? And every single person, the common denominator, is regretting what they did with their time, not maximizing it.

• 0:37Speaker 00

  People aren't lacking time. They're lacking a system.

• 0:40Gary Brecka?

  What is the life design that I can go through to make sure that I bring some of this back into my life?

• 0:45Speaker 00

  Don't change anything, but you just layered in these three things. One.

• 1:03Gary Brecka?

  Hey, guys. Welcome back to the Ultimate Human Podcast. I'm your host, human biologist Gary Brecka, where we go down the road of everything: anti-aging, biohacking, longevity, and everything in between. Today is definitely one of those in-between podcasts. I gotta actually set this up before we even start running the podcast. So every morning I work out with my son, Cole. I would drive over to his house about a mile away. We run a workout and then I come back home. So Devon Levesque joined us this morning for the workout. And I'm talking to Devin, and he's like, what do you got on calendar today? And I'm like, oh, I'm running a podcast with Jesse Itzler, dude. I can't wait. This guy changed my life. And he's like, wait, that's my guy, dude. That's my boy. You know that Jesse and I are boys. And I was like, well, why don't you come over? So when Jesse got here and he did the tour of the house, I actually had Devin sitting

• 1:48Gary Brecka?

  in the podcast seat, and he came around the room into the podcast studio, freaked out. So this is going to be one of my first triplet podcasts. It's a three-camera shoot today. Guys, Jesse Itzler, Devon Levesque, welcome to the Ultimate Human Podcast.

• 2:03Speaker 00

  It's great to be here. Does everybody, does the audience know that you shoot this at your house?

• 2:07Gary Brecka?

  Um, they do now. Yeah, so it's at my house, yeah.

• 2:12Speaker 00

  And I just want to say I walked in here and my cells are freaking out.

• 2:17Speaker 03

  It's like the air quality in this place is on another level.

• 2:19Gary Brecka?

  He's like, I want to see everything. I'm like, all right, let's take the tour. We showed a water filtration, air filtration. We had a little meeting in the hyperbaric today. We'll probably hit the sauna before you leave because Devin told me that your priorities are sauna, then everything else. And I was like, all right, well, I got that covered. You know, I got to tell you, Jesse, truthfully, the, I've had hundreds of people on my podcast. I can count on one hand, the number of people that I could say have truly had an impact on my life. And I really mean that. I've been inspired by all of my podcast guests. They tell amazing stories. They're some of the most impactful people in the world. I don't mean to take anything away from them, but people whose advice I've actually applied in my life that have made a material change in my life.

• 3:03Gary Brecka?

  And you are absolutely one of those five people. I remember a podcast that you did, you must have been around 50 because you were talking about how you had 28 years, statistically speaking, to age 78. You're like, I've got 28 summers left. I'm actually getting goosebumps saying this. And I started thinking about 28 summers with my parents, 28 summers with my kids, 28 summers with my wife. What am I doing? Like, where is, where is my head? Like, what? Look at, look at the goosebumps. I don't know if the camera can see that. But that podcast was so meaningful. I forget the host that had you on there. And then I saw you speak at a growth con, right up the street here at Marlin Stadium.

• 3:46Gary Brecka?

  There's 35,000 people in Marlin Stadium. I don't even think your book had come out yet, but you were talking about living with a seal.

• 3:51Speaker 03

  That's right.

• 3:52Gary Brecka?

  And dude, your energy and your, like, your communication style. And I was like, I don't know where this guy is from, but I believe every word that's coming out of his mouth because you were just speaking with such conviction. And those two things married. And I have to tell you, I made some material shifts in, in the priority of my life, thanks to you. So I really, I want to just start off by saying thank you.

• 4:15Speaker 03

  Oh, man, thank you so much. It's an honor to be here.

• 4:18Gary Brecka?

  You're amazing. You're an amazing orator and, and you're really making a big impact in the world. And I'm absolutely honored to have you on the podcast today. And you too, brother. And, and I'll get to you in a second, but there's so many, there's so many things that we could go down the rabbit hole of. There's so many things I love about your message. And I don't want to take words out of your mouth, but this life design. You know, and you're never like counting the accomplishments. It seems to me like you're you're stacking up the adventure of life. Like, you're really enjoying the journey. And I wonder if you would talk about that a little bit, like from the genesis. You had so many of these amazing stories.

• 5:00Gary Brecka?

  You do these things called misogies. Am I saying that right?

• 5:02Speaker 00

  Yeah.

• 5:03Gary Brecka?

  Misogies. So maybe we just start there. Like, because people rarely get advice on how to design their life.

• 5:11Speaker 00

  Yeah, well, I think it's super important. I think as you get older, I'm fifty seven years old, but I found that as you get older, it's really hard to create newness. So many of us live in routine, you know, and our routine is very often dictated by other people. Zoom calls, you know, your calendar fills up with other people's requests for your time. And where does newness come from, you know? And I feel like really you have to create it yourself. Like, you have to plan it and schedule it and think about it.

• 5:43Speaker 00

  So I'm really, really intentional about planning and thinking of ways that I can create newness. So there's an old Japanese ritual called the misogi, for example. And the notion around the misogi is you do one big year defining thing every year. Like, like as we head into twenty twenty six, like last year, twenty twenty five, like, you want to have one, if you don't have one thing to show for your year, like, your work life balance is so out of whack. So I can go back all the way to twenty forever and be like twenty fifteen, I wrote Living with a Seal. Twenty twenty two, I rode my bike across America. Twenty twenty, like, every year, I try to have one big year defining thing.

• 6:22Speaker 00

  So that's like a something that I always do. And then when you talk about living by design, I don't do a lot. You don't have to do a lot to get made, to get a ripple effect in your life. But that is something that I do every year. And then the other thing that I like to do is every other month, I call it Kevin's rule. I named it after my friend Kevin, who introduced me this. Every other month, I do one little mini adventure. I plan intentionally a mini adventure that I normally wouldn't have. So instead of watching the Georgia football game on a Saturday, I'll go fishing with my kids. I'll go to a lecture, whatever. I just do six mini adventures a year. Now here's the why that's important. You had mentioned the average American lives to be seventy eight. So when I was fifty,

• 7:04Speaker 00

  let's say I lived to eighty, I had thirty, let's say I had thirty more years left. If I did one Misogi, one year defining thing and took six mini adventures in just those thirty years.

• 7:15Gary Brecka?

  Yeah.

• 7:15Speaker 00

  I'd have thirty year defining things and a hundred and eighty mini adventures I wouldn't have had. So when you start to stack, that's friggin amazing.

• 7:24Gary Brecka?

  That is amazing.

• 7:25Speaker 00

  You start that at your son's age, you're gonna have four hundred mini adventures and fifty, you know. So without that, I don't wanna look back at the end of my journey and be like, yes, man, I was the eighty percent version of myself. You know, like I wanna squeeze as much out of this insane opportunity that we have. If we're healthy.

• 7:47Gary Brecka?

  Right.

• 7:48Speaker 00

  You know, there's a famous quote, if you have health, you have hope. If you have hope, you have everything. So I wanna squeeze as much out of the journey as I can. So that starts with having a plan and being intentional about it. It doesn't just happen.

• 8:00Gary Brecka?

  Yeah. And I've gotta ask, how did the two of you meet? You and Devin?

• 8:06Speaker 02

  Twenty nine oh two nine.

• 8:07Speaker 00

  Yeah.

• 8:07Speaker 02

  You know, that was one of my.

• 8:08Gary Brecka?

  Oh nine?

• 8:09Speaker 02

  Yeah, twenty nine oh two nine.

• 8:10Speaker 00

  At an event, an event called twenty nine oh twenty nine.

• 8:13Speaker 02

  Oh, it's where you climb the height of Mount Everest in thirty six hours.

• 8:17Gary Brecka?

  Okay, he was just telling my wife about this in the kitchen.

• 8:19Speaker 02

  We were actually, it was out in Idaho. He lives in Atlanta. And we were one of the sponsors for the event. I remember I showed up. And the year prior, I bear crawled the New York City Marathon.

• 8:29Gary Brecka?

  I saw that.

• 8:30Speaker 02

  He texted me about it. And so we kinda knew each other through the internet.

• 8:33Gary Brecka?

  Yeah.

• 8:33Speaker 02

  And so I get to the event. He texts me, he's like, yo, you wanna, you wanna go and hit some hot springs tonight? And so I met him, you know, the night before the race. The next morning, we start the race. It's fifteen laps up and down the mountain.

• 8:45Gary Brecka?

  Dude, and by the way, this is from like eight thousand feet to like ten thousand feet, back to eight thousand feet, back to ten thousand feet.

• 8:50Speaker 02

  Yeah, we're in Sun Valley, Idaho. It takes about two hours to go up, gondola down, nine minutes. Four laps in, Jesse texts me, he's like, yo, meet me at the lodge. I'm like, all right, meet him at the lodge. He's like. You know, I'm a part owner of the Hawks and you know, it's playoffs tonight in Atlanta. I think if we go to the game, we might be able to come back and still finish the race. And I'm like, what? He's like, yeah, let's get in the plane. So we get in the plane with a couple of our buddies. We fly to the game.

• 9:18Gary Brecka?

  So you've already done four laps on the hill.

• 9:20Speaker 02

  I have like mud on my boots.

• 9:21Gary Brecka?

  Yeah.

• 9:21Speaker 02

  I just met this guy.

• 9:23Speaker 00

  I did three.

• 9:23Gary Brecka?

  Yeah.

• 9:25Speaker 02

  I just met this guy like 10 hours in. We fly to Atlanta, walk in, I'm just, I'm still in mud on my boots. He's like, yo, go to the, go to the bar, grab some, we're in the owner's lounge. He's like, go to the bar, grab some tequila shots. I go up to the bar, start ordering some shots. We're starting to have a good time. This guy walks up, he's like, can you get me some more? I'm like, yeah. I'm like, what's your name? He's like Meek. And I'm like, Meek Mills? He's like.

• 9:48Gary Brecka?

  Meek Mills?

• 9:49Speaker 02

  I'm like, what is going on right now?

• 9:51Gary Brecka?

  Yeah, yeah.

• 9:51Speaker 02

  Like all these people start walking up. We go, we watch the game. They lose and I'll never forget it. Jesse looks at me, goes, back on the plane.

• 9:59Gary Brecka?

  Yeah.

• 9:59Speaker 02

  We get back on the plane, we fly back to Idaho. Now we gained three hours. We get back to the mountain by about 3am. We have 11 laps left. We finished the whole race.

• 10:08Gary Brecka?

  Hold on, you started at 3am?

• 10:09Speaker 02

  Yeah, started at 3am. We finished the whole race with 30 minutes to spare. And that was the first 36 hours I ever met Jesse.

• 10:16Speaker 00

  By the way, since that encounter, Devin and I have rode our bike across America. We did a tour of the 30 best saunas in the world.

• 10:25Gary Brecka?

  That was wild. He told me about that.

• 10:27Speaker 00

  Yeah. We've run marathons together.

• 10:29Speaker 02

  Rim to rim to rim.

• 10:30Speaker 00

  Did rim to rim to rim at the Grand Canyon. Like we've just set like just on all these different, yeah, different sogies and adventures.

• 10:38Speaker 02

  Yeah. And he's, I mean, you know, obviously I look at Jesse, we're in different age, 25 years apart.

• 10:42Speaker 00

  Not since I walked into your house, Gary. I came in here 57.

• 10:47Gary Brecka?

  He took pictures of everything. I'm feeling you and Zara about to upgrade over.

• 10:51Speaker 02

  And I mean, I look at him and I, a lot of the times I'm just a sponge. You know, I'm trying to just take it all in. I'm, you know, I grew up, respect to my elders and we might have the same energy, you know, but we're different ages. And so I still look at him as, you know, mentor and elder. You know, we might be business partners and friends, but like I take a lot of the things he says pretty seriously. And I think maximizing. Your time and ever since, honestly, that time I met him at uh at 29029, I've added a Misogi, you know, climbing Mount Everest, you know, bear crawling a marathon, you know, going out to all these different high peaks in Antarctica and across the world. Like, it is a massive part of my life and using the big ass calendar to set my calendar first of what adventures I want, you know?

• 11:31Gary Brecka?

  Yeah.

• 11:32Speaker 02

  I do two, three a year, like big, big, you know, life-defining adventures. That's 50/50 chance I complete or not. And it's really because of Jess that I'm adding this into my calendar. But this, this has allowed me to schedule my life out and then everything else fits in between.

• 11:47Gary Brecka?

  Yeah.

• 11:48Speaker 02

  And it works.

• 11:49Gary Brecka?

  This is one of the biggest, most incredible things that Jesse gave us right there. So, we started this year, the big ass calendar this year. And so for Christmas, my wife-

• 12:00Speaker 00

  This looks beautiful, by the way.

• 12:02Gary Brecka?

  Doesn't it?

• 12:02Speaker 00

  Yeah, it's amazing.

• 12:03Gary Brecka?

  And there's no work on here yet. So, so we scheduled things by family, our family time, our time in Colorado, that's our, that's our time together out in Colorado. We have a log home out there we love, holidays, birthdays, and then work. And so I'm going to hand this over to my staff and let them fill in the rest of this calendar. But this is the first time that we've ever done this. And when I, when I talk about what an impact you've made on our lives, I mean, you really have. My wife loves this idea. I love this idea. I've been so much more intentional about my time with my kids. I've been blessed to have them involved in my, in my, in my business. I'm working out with my son every morning. My daughter and I have chemical-free skincare line. My youngest has started chemical-free

• 12:44Gary Brecka?

  activewear. And just bringing them closer and then making them a part of this adventure.

• 12:49Speaker 00

  What I love about that is, you know, you have all 365 days on one piece of paper, but you can A, track towards your goals. You can see where you have gaps in your time. You can literally see where you're spending time and not spending time, what you're neglecting, what you're not, you know, doing right. And, you know, it's, it's, it gives you a visual. I see things in pictures. I'm super visual.

• 13:09Gary Brecka?

  So am I.

• 13:09Speaker 00

  And it just gives you a really clear picture of your whole year on one piece of paper.

• 13:15Gary Brecka?

  Yeah.

• 13:15Speaker 00

  And that's been really, really effective for me. Just to go back to one thing that Devin said that I think is super interesting, you know, we've done all these adventures and, you know, I feel like there's two sides to business, you know, there's the financial side, which is so important, but then there's a really strong spiritual side, you know, not just in the culture that you create and how you treat your customers, but also like, are you incorporating adventure and living a life on top of- The grind, you know, and there's a million insane entrepreneurs in the world. I don't, I'm an entrepreneur and I probably back of the pack in entrepreneurship. I wouldn't say, dude. You've exited $5 billion in companies. But there's a lot of people that. I wouldn't call that back of the pack. There's a lot of people that are better, but, but I've done a really good job in living my

• 14:00Speaker 00

  life and by design. And, you know, Dev and I have been on these adventures, but we've been going with a group of 10 friends. We, we all do these same things kind of every year, the same group to Finland, the same group that rode their bike, basically. And what's interesting about that, as, and I never thought about this in my 30s, but in my 50s, all of the 10 guys that do these journeys together, we become super close. You bond so much more with people through experiences than you do sitting at a cubicle at work. So true. So, you know, one adventure is like 10 years of sitting at a cubicle. You can learn more. I only knew one of the 10 guys 10 years ago. So it's like a whole new friend group has emerged. And I thought in my 50s, like, oh, my good years are done, you know, like

• 14:44Speaker 00

  in my 30s, I ran marathons, I went out, I had all my friends and I got married now, I'm supposed to slow down. I have four children. It's been the opposite. It's like I feel so alive in my 50s. One, surrounding myself with people that think young, do young, act young. I mean, you're the king of biohacking and longevity and wellness. I mean, I came in here as like, you're the Willy Wonka of the space, man. Like, this is like Disneyland for well, I mean, I feel like I walk through a cloud of like wellness when I walk in here. The hydrogen water. Yeah, we're firing up the hydrogen water right now. And all, all the things that you do are so important. And I took pictures of everything. I've already on Amazon, I'm ordering everything.

• 15:29Speaker 00

  He's like, I can't order fast enough. But thinking young. Thinking young, staying young by being around young energy. I mean, Dev just said he's been around, looks to me as like an elder, which is a compliment and an insult. Yeah, I felt the barb.

• 15:48Speaker 00

  The same can be said about me. I mean, Devin brings to me a newness, an energy, a youthfulness, play, fun, all the things that start to go downhill for a lot of people in their 50s, 60s and 70s. So surrounding yourself with adventure, and you don't have to go climb Mount Everest. People that are young, you know, there's an old, and I think this is a big part of what you do. We were talking about this earlier, that like community and this kind of thing, but there's an old trait or trend or hack in standup comedy, that when people go around and they pass something, a story to story, an improv comedy, when they pass it to the next person, the comedian starts by saying,

• 16:32Speaker 00

  "Yes, and that ends, yes, and then we went," you know, because it keeps the momentum and it keeps the energy. And I want to be around yes and people. I don't want to be around people that say to me, "You're gonna go climb Mount Everest in a mountain, like for 36 hours? Why would you want to do that? You want to go to Finland?" I don't want to be around that. Yeah, you could twist your ankle. You could get really hurt. I want to be around people that give yes and energy, and I want to be that. Devin says he wants to go bear crawl the marathon. I'm like, "Yes, and go crush that, man." That's amazing. I'm not gonna take that energy away from him. So the relationship that we have, it's energy based, man. Like, and all my friends, like, I'm on friend reduction right now.

• 17:17Speaker 00

  Yeah, same. I'm on friend reduction. Yeah. And I'm bringing in people that give me the energy and getting rid of the people that take it away.

• 17:24Gary Brecka?

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• 18:08Gary Brecka?

  That's drinkh2tab.com and upgrade your hydration today. Now, let's get back to the Ultimate Human Podcast. Yeah, and over your life, we just went back a little bit to like the financial wins and some of the business wins. I feel like you've had such an unconventional past. I don't even know how to really describe it. I mean, 50 Cent was an intern for you. Yes. I mean, Dave and Goggins lived with you. The book says 30 days, but he lived with you for a lot longer, right? Yeah. He was security for your family. Correct. And it's almost seven years. That's right. And like, did you like take something away from each of those people? I mean, for those that haven't read the book, like, what was it that struck you?

• 18:53Gary Brecka?

  Because I feel like you are the combination of all of these experiences. The reason why you have so much wisdom and you're able to orate this in such a constructive way that people can apply to their life is because you had these different experiences, and you didn't just let them pass through your life. You sort of, you said, what can I learn from this? Like, what am I taking away from having this hyper-disciplined Navy SEAL live with me? And then I'm going to actually add some of those disciplined characteristics to my life. Like, what was it like? Living with David Goggins for seven years.

• 19:25Speaker 00

  Yeah, well Gandhi said it best. He said, learn like you'll live forever and live like you'll die tomorrow. And that's sort of been the way I've been living my life since I've been 20. My wife always says, the more you experience, the more you have to offer. And I have completely over indexed in experiences. So you mentioned that Goggins lived with us, he did. I lived on a monastery for with eight monks that had been there for 50 years. I lived with Wim Hof in Poland for a week. I've had, you know, this have all these different experiences. And I feel like I have a lot to offer through that. And, you know, the, you're told to like surround yourself with like minded people. And that's true.

• 20:08Speaker 00

  We're like minded, but I'm into people that aren't like me, that are experts like you in this field that I'm curious about. And I learned best through immersion, not through reading. So I like to put myself in those situations to learn. I met Goggins at a race in 2006. And no, no, no one knew who he was, you know. He was running this race. He was probably 280 pounds at the time. It was a 24 hour race. I was with a team of five. We were a real A group of five people. He had no real A team. He was his own real A team. He did it by himself. And he had ended up breaking a lot of the bones in his feet because he weighed so much

• 20:52Speaker 00

  over the course of running this race, just the pressure. And he only had crackers and water. It was a bring your own supplies. He brought a box of crackers and a bottle of water. And he ended up getting some kind of kidney issue. He was peeing blood down his leg at mile 70. And I was like, geez, we got to airlift Mr. Race Director like airlift this guy to a hospital immediately.

• 21:14Gary Brecka?

  Yeah.

• 21:15Speaker 00

  He duct taped his feet and then ran another 30 miles and finished the 100 miles that he wanted. And I was like, I want to meet this guy because whatever secret sauce he has, if any of that could rub off on me or my children, like every bucket of my life would be better. So I literally cold called him, flew out there and realized we had a quick lunch meeting. I'm not going to get the secret sauce over lunch. Lasting change requires changing habits, mindset and routines. You don't get that at lunch. I asked him to come live with us and he did. And that started a relationship. And you know, there were so many takeaways from, from that.

• 21:56Speaker 00

  And I would just say that one of the things, and this is going to sound unusual for like, oh, Goggins lived with you and this is a takeaway, but I love the simplicity of how he lived his life. Forget the training and the mindset. I got all that. Now, I didn't want to get rid of my swimming pool.

• 22:13Gary Brecka?

  Right.

• 22:14Speaker 00

  You know, I still want in my swimming pool. But what do people do when they get older? They downsize.

• 22:20Gary Brecka?

  Yeah.

• 22:20Speaker 00

  They get rid of like, I don't, I'm not seeing 80 year olds buying huge mansions. They're downsizing and simplifying and whatever. I feel like there's so much ego in business.

• 22:32Gary Brecka?

  Hmm.

• 22:33Speaker 00

  There's so much ego in business. And I feel like the earlier you can simplify. And Dev, he does a great job. He does the best example of this for someone in his 30s that I know.

• 22:46Gary Brecka?

  I want to talk about Sweet Honey Farms.

• 22:47Speaker 00

  He's the best example of this of anyone I know in their 30s. But when you can downsize to like figuring out what it is you love to do. The people you love to do it with. And you do more of that. That's a great journey. And I, he knew what he loved to do. And he did a lot of that. So when I turned 50, I said, I'm going to put more on my plate. What I love to do with the people I love to do them with.

• 23:13Gary Brecka?

  Yeah.

• 23:13Speaker 00

  And that's why we're doing all these adventures and stuff. So that was a really impactful takeaway for me. And then each one of these little things, journeys, people that I've met, even my experience with you. I mean, I've taken, I've been here for an hour. I've taken so much away. One of it is the, how you invest so much in your children.

• 23:33Gary Brecka?

  Yeah.

• 23:33Speaker 00

  Getting up in the morning, starting your day, working out with your kids. You told me you never missed a game when they were playing sports.

• 23:39Gary Brecka?

  Not one.

• 23:39Speaker 00

  This is the stuff the world needs to hear, man. Like this is the things that I think the message gets lost when people are like, business, business, business, business. I mean, no shit.

• 23:49Gary Brecka?

  Yeah.

• 23:50Speaker 00

  You have to go to fucking Harvard to learn that you have to be good at, you know, work hard. Like, no shit. But it's the other side of that message. Now, I'll leave, I'll just say one thing really quickly that I, and then, and then, you know, I don't want to hog this conversation, but I hired a speed coach that I found online for my son.

• 24:08Gary Brecka?

  Speed?

• 24:08Speaker 00

  Speed, to get faster.

• 24:09Gary Brecka?

  Yeah, yeah, yeah.

• 24:10Speaker 00

  So I called the guy up, I don't even know if you know this, Dev, and he's booked out for six weeks. I wanted a 45 minute session. Six weeks, I can come in six weeks. Six weeks later, he comes up in this, like, kind of beat up pickup truck. He's got like old school gym cones he puts out. They go through this workout and I said to him, I said, wow, man, you must be so busy, like, six weeks to get a session. He goes, oh, he says, no, I'm not busy at all. I said, what are you talking about? He says, I was on a fishing trip. What are you talking about? He goes, I'm not busy by design. I said, what do you mean? He said, well, like, I realize if I give these sessions all the time, I'm gonna have no time for myself.

• 24:54Speaker 00

  So I started doing online courses, selling the online courses, so I could design this life where I could go fishing and I'm just here because I like following you on Instagram. I thought it'd be cool to train your son. And I was like, I want my life by design.

• 25:08Gary Brecka?

  Yeah.

• 25:08Speaker 00

  I want to do that by design.

• 25:10Gary Brecka?

  Yeah.

• 25:10Speaker 00

  You know what I mean?

• 25:11Gary Brecka?

  So true.

• 25:12Speaker 00

  That's the calendar and that's these trips and that's the misog and that's Kevin's rule. People aren't lacking time. People like, oh, I don't have enough time. They're lack, they're lacking a system.

• 25:23Gary Brecka?

  Yeah.

• 25:23Speaker 00

  And if you can get a system, then you start to really, it starts to really click. And I'm not saying don't work, obviously have to work, but you want to make sure that you have that kind of balance. And this is all part of what you do and talk about, but on a different, the different side of it.

• 25:42Gary Brecka?

  Yeah.

• 25:42Speaker 00

  Not the supplements, not the eating, not the sleeping.

• 25:45Gary Brecka?

  The communities.

• 25:45Speaker 00

  It's the community, the connection and feeling good about yourself.

• 25:49Gary Brecka?

  Yeah.

• 25:49Speaker 00

  Devon does it better than anyone. I mean, he's the happiest guy I know.

• 25:52Gary Brecka?

  Yeah. He is a happy dude, dude. He's, he was firing us up during the workout this morning. I'll tell you a really funny story. So we all, we all come back from this intense workout and we're getting ready to get in the sauna. We make this farm. To table breakfast and my daughter zoom calls me and so I answered I answered the zoom call and I'm FaceTime me and I'm I've got it on the counter so I'm it's Zach Afron and him and I are sitting there and we're having breakfast and she's like She sees that Devon's there and she's like, oh yeah, I took your I took your probiotics this morning. I'm like, wait, what? You take his probiotics? And she's like, yeah, and I eat his protein bars, Dad. And um, and I, and I've, she started talking about Sweet Honey Farms, like, I'm like, dude, you're like, you're like a spokesperson for Devon Levesque. Remember that this morning?

• 26:38Gary Brecka?

  Yeah, the blood test and then, and then, you know, I'm making eggs this morning and Devon slaps this blood test on me, this little, it was like a Constant glucose monitor called Rhythm and, and I start dripping blood into this little vial and by the time I was done making eggs, I had a vial of blood and I guess we're gonna send it to the lab and check my hormones. And I was like, dude, this is really cool shit. I didn't realize that you had had such an impact on my kids.

• 27:00Speaker 03

  The results of that blood work, it's gonna be a buffalo.

• 27:05Gary Brecka?

  We don't do this on animals.

• 27:08Speaker 03

  We're doing a blood test on a wild buffalo.

• 27:13Gary Brecka?

  You're insane. Yeah, I actually can't wait for those. But I, at your age, I, I love what you're doing because like these Sweet Honey Farms, you know, these, these micro farms where you're, you're, you're growing your own food. You're actually providing farm to table food for people, a place where they can take their shoes off, touch the soil, put their hands in dirt, eat vegetables right out of the garden. I'm sorry about what happened to you in New York with the, you know, the, um, the, the raw milk. We're trying to change that at Maha right now. You know, it's, it's funny because he got whacked and fined for, for selling raw milk and giving raw milk to, to, to people and, and, you know, all these chemical companies get a pass.

• 27:52Gary Brecka?

  But I would love if you would talk a little bit about the, you know, your life design at, at 30 because I think the younger generation, we're kind of supposed to be wise in our 50s, right? We take all of our mistakes and we sort of look back. Um, the fact that both of you started so early designing your life, I'm, I'm truly a, a, a little jealous. You know, I'm, I'm intentional with my time with my kids and now very intentional with my time with them and it's a blessing to have them in this circle. We'll talk a little bit about your life design and.

• 28:22Speaker 02

  Yeah, I think, I think when I was twenty, I'm thirty-three, so I was, I was twenty-six and I was on the phone with this guy Johnny Martin, who is, you know, he, he helps a lot of veterans design their life. And I called him up, I'm like, I feel really stressed, you know, there was, there was a lot of opportunity coming into my life, my schedule was getting overtaken, and he was like, he's like, what do you care about? Like, what are five things that are your absolute no matter what? And you were personally trained around this time? I was a, yeah, I had a training business, I just sold it, and yeah, we, we must have just started Pro Mix at the time. And, um, and so, he gave me a couple of days, I think it was a week, and I come back and I'm like, the five things that are my, no matter what's in life.

• 29:04Speaker 02

  If I had twenty billion dollars in my bank account, everything, like, what am I no matter what? Family, health, community, freedom of time, and giving back, philanthropy, like, I love giving back. And he's like, okay, he's, he's like, write this sentence on your whiteboard. And so I had a big whiteboard and I have all these companies I'm a part of, and you know, you know, all the things on my schedule, whatever. He's like, if a person, place, or thing isn't adding valued to your life from a community, family, health, giving back standpoint, then they're taking value from you. And so I look at my calendar, like, you know, my daily calendar, and I took a red marker and a green marker, and everything that didn't have to do with family, health, community, freedom of time, and giving back, right?

• 29:48Speaker 02

  Freedom of time a little different, but mainly those four. Then I put a red X on it, and I immediately looked at my calendar, and like, half my day was gone. And I'm like, wow, like, none of this shit really matters. And I was like, cool. And so, then going forward, I don't, like, I'm not kidding, I don't care what the opportunity is. If it does not hit on one of my values, then I'm not, I'm just not doing it. And like, look, I get a lot of really cool opportunities to be in good rooms with people, make a lot of money, do, do something that people would dream of doing. If it does not hit on family, health, community, freedom of time, or giving back, I'm just simply not doing it. And like, I'm that stubborn. I'm, I was really bad in school because I was really stubborn, I hated sitting down. I hated it. Like, I am so stubborn on those five things. Yeah.

• 30:33Speaker 02

  And, um, and that's, that's what, honestly, the calendar also helps me with, because I list out all the things I want to do, and then I, I give my team the calendar, and then they fill in the rest. And like, if it does not hit on one of those five, I'm just simply not doing it. I also have another rule, if Jesse calls me and says, hey, be here at, you know, wherever I'm- I'm there. It's an odd night. Yeah. I don't even think. Yeah. I'm in it. And, um, and I don't know, I think, I think it's important also just to go back to respecting elders. I've been able to spend a lot of time, you know, in, in these deep villages of Africa and at crazy tables in Antarctica. And, you know, with, you know, with the monks on Everest in Nepal and like, just like really deep conversations. And, um, I just listen, you know?

• 31:15Speaker 02

  I, I think a lot of, there's so much motivation out in the world and there's so much, um, inspiring and all these business talks. But like, why don't you go talk to someone that's 80, 90, 100 years old, 105, that's spent time just living their life through different wars, through different economy shifts and just go listen to them. And every single person, the common denominator is regretting what they did with their time, not maximizing it. And so like, yeah, I might be 33 and I might have a couple more summers than you guys left. Yeah. But it's, it's still, the, the time that I took to talk right now and you guys listening and everyone else listening. Yeah. You're never getting that time back. No. Ever. Yeah. It's gone. That two minutes is gone. See you later. You're never going to get it back. And so like, that's what I mean by being intentional, like really, really intentional.

• 32:00Speaker 02

  Yeah.

• 32:01Speaker 00

  One of the big things that I, I always do, um, is if I find a couple or family that has children that are like in college or graduated college, I'll ask them all the same question. Cause I have four kids and they're 16, 11, 11 and 10. I'll say, what would you have done differently raising your kids? Would you have traveled more? Would you have homeschooled them? Would you have played less sports? Would you have not overscheduled them? Like what? I want to, and I ask them all the same question. And, cause I don't want to have any of those regrets. I want to know what they regret so I can prevent it.

• 32:37Speaker 02

  Hmm.

• 32:37Speaker 00

  And, you know, to Deb's point, like asking questions are, are really important. And I love what you did with the energy. Like we only have a certain amount of energy. You don't have unlimited energy. So it's like deciding where do you want to put your energy? What do you want to put your energy into in 2026? Like where do you want to put the majority of your energy? Is it into your marriage? Is it into your children? Into your business, is it into your wellness and health, is it into learning? But I think that's really important, like having direction. You know, like, nobody listening to this podcast is good enough to wake up and wing it. The competition's too good. You can't just wake up and be like, I don't know, I'm just gonna wing it this year. It doesn't work like that.

• 33:17Speaker 00

  So like, you know, taking a little time to map out your year, thinking about what you want to do or the trips or like, you know, um, how much time you want to spend with your kids or whatever, it's really, really important.

• 33:29Gary Brecka?

  Yeah, you know, I, I made a change six years ago. I started to, it was a relatively small change, but I would say it's amplified it itself. And as I look back, it's probably one of the greatest decisions I ever made. And I started scheduling all of my meetings and travel around sleep and exercise. So I said, first thing that goes on my calendar is sleep, then exercise, and then everything else fills in. This is even before I had the big ass calendar. And that shift alone, because the, the idea that you could be selfish in the morning and then give the rest of your day away.

• 34:00Speaker 00

  Yeah.

• 34:01Gary Brecka?

  And, and that made a lot of sense to me. What I would do is just wake up and start giving my day away. And by giving my day away, I mean, my spouse, my career, my kids, my, um, you know, my coworkers, whatever it was. And it's easy to just be busy.

• 34:15Speaker 00

  So easy.

• 34:16Gary Brecka?

  It's easy to doom scroll. I mean, there's so much that we can just fill our calendar with. And that, that shift, like, it, it wasn't just a mind shift, mindset shift. It like gave me focus, energy. I started to see things really clearly because in that 90 minutes, I always have some quiet space and it was really, really, really hard for me. I've had ADHD all my life. It was really hard for me to sit in silence. So I actually set a goal of like trying to teach myself to just sit in silence. And like some of the greatest ideas, like problem solving has come to me during that time. And now I feel like I've been so much more efficient just because I'm just selfish with just the first 90 minutes. And so he joined me this, you know, this morning.

• 34:59Speaker 00

  Yeah, I love it.

• 35:00Gary Brecka?

  I mean, I'll, I'll miss just about anything. I'll be late to a meeting, but I will never be late for a workout with my son.

• 35:05Speaker 00

  Yeah.

• 35:06Gary Brecka?

  You know, I'm just never gonna disappoint.

• 35:07Speaker 00

  I think that's why we, you know, why I, and I know you, sauna, sauna and cold plunge on the, I mean, I'm, I'm an everyday guy. You know, three rounds, 15 minutes in, you know, dunk in the cold, go back in, minimum three innings.

• 35:19Gary Brecka?

  Yeah.

• 35:20Speaker 00

  And I think in that time, Jesse does something great. I love when he does this in the sauna.

• 35:25Speaker 02

  There might be five, 10 people in the sauna. And he goes, yeah, let's take a moment of silence real quick, three minutes.

• 35:31Speaker 00

  Silence sauna is the best.

• 35:32Speaker 02

  The best.

• 35:32Speaker 00

  Dude, I love that dude.

• 35:34Speaker 02

  Silence sauna. No talking and your thoughts just come together. You hear yourself breathing and like, life just starts to make sense a little bit. You know, it's super quiet in there. And look, I, I love a good conversation, but we, you know, we can do that afterwards, right? Just sitting there and letting the thoughts, that's why I love being on the mountains. You know what I mean? Like there's no social media. You're out there, you might not be talking for, you know, an hour, two hours. You're just, you're just climbing, right? And that's where the ideas come in. That's where your brain starts to make sense. Everyone talks about a detox and you do great detoxes. Do a phone detox. Don't go, don't go to your, don't, don't have a phone for 10 days. See what happens if you don't. His wife and I did a, it's called the Hoffman Institute. We don't have our phones for seven days.

• 36:15Speaker 02

  It's an intense therapy, like, um, you know, sessions in the middle of freaking nowhere.

• 36:20Speaker 00

  I noticed it was him and your wife. You didn't go on that one?

• 36:22Speaker 02

  No, they didn't go together.

• 36:23Speaker 00

  Okay, okay.

• 36:24Speaker 02

  And, um, and, and yeah, they take your phone away and like, it's, uh, it's, it's really insane what happens when you don't have your phone for seven days and you're just, you're just writing and you're not allowed to work out. You're not allowed to, you know, sometimes you don't even talk to people throughout the day. And it, your brain just starts to make sense more, just by.

• 36:44Speaker 00

  The non-workout things are not, it's a non-starter for me.

• 36:46Gary Brecka?

  Yeah, yeah, yeah. I have to have that.

• 36:48Speaker 02

  I don't like to talk about my feelings, so. It's different, it's different. You gotta, you gotta lean into it, but no phone. I love the no phone detox.

• 36:54Speaker 00

  Yeah. Sat my wife, Sarah, explained the Hoffman Institute as, or the program as like going to feelings camp.

• 37:00Gary Brecka?

  Yeah. I can't go to feelings camp.

• 37:03Speaker 02

  Yeah, it's intense. It's intense.

• 37:05Gary Brecka?

  Yeah, and you've done it too?

• 37:06Speaker 00

  I couldn't do it.

• 37:07Gary Brecka?

  Oh, okay.

• 37:07Speaker 00

  It's not, I hear amazing things about it, but it's not for me.

• 37:11Gary Brecka?

  I can't, I can't do, I can't do the no workout.

• 37:13Speaker 00

  The no workout thing.

• 37:14Gary Brecka?

  That's like that and cold plunges and sauna, those are my drugs of choice. Yeah, cause nothing makes you feel better for longer. I, I can still tell right this moment that we worked out and did a sauna and did a cold plunge.

• 37:24Speaker 00

  Yeah.

• 37:25Gary Brecka?

  Like, like those really long international flights and you, and you get there. I feel like a different person.

• 37:31Speaker 00

  There's a massive ripple effect from it. Just also like, just, you know, as we're talking a little bit about best practices for everybody, which I love, I love getting best practices and tips.

• 37:42Speaker 00

  I had a company called Marquee Jet and we flew.

• 37:45Gary Brecka?

  I love this story, by the way. Can we, I want to, I don't want to interrupt you, but I want to go back to the first customer at your jet company before we get off this story, but go ahead.

• 37:53Speaker 00

  Yeah, I was just gonna say that we flew 3,000, 4,000 of the Who's Who of entrepreneurship, pop culture, athletes. I was 30 years old when we started the company and I would ask everybody, I was obsessed with their habits. I didn't know anything. My dad owned the plumbing supply house. I didn't have, never took a business. I didn't know anything. So I'd be like, where do you vacation? How, where do you, how do you live rich? Like, what time do you wake up? What time do you go to bed? What, when do you put? I didn't know, I would just, and I was a sponge for, for all of those things. So I like that we're sharing some of the best practices, you know? But Devin had mentioned that he has five buckets and that if it doesn't fit into one of those buckets. One of the things that I do that I think has really helped me, it's kind of like a little bit of a hack, but like I did the same thing on a daily basis.

• 38:38Speaker 00

  What are the things that if I, if I had in a perfect day, like what are the things if I had unlimited time or money that I would love to do? What do I love to do? I love the sauna and cold plunge. I love to play with my kids, maybe go for a walk with my wife, maybe read, maybe, you know, I don't know. Everybody has different, different things and like maybe there's seven or eight items on those. Let's just call those your vitamins. Like those are things that like make you feel good, you know? Every day I try to do two or three of those things. And I found that if I can do those and check the Jesse box, you talked about being selfish in the morning with your time a little bit.

• 39:11Gary Brecka?

  Yeah.

• 39:12Speaker 00

  I am such a better dad or husband or boss, or I show up so much better. If my work or my wife or my children take those away from me for whatever reason, like, oh, you can't, I'm gonna resent them. So if I can't, if, if my work is taking all that stuff away from me, I'm gonna resent work. If my wife's like, no, we gotta go to the opera, like. I don't like going to the opera, but if I can get my sauna and cold plunge in and check my box, I'm happy to go.

• 39:42Gary Brecka?

  Right.

• 39:42Speaker 00

  If I have to go and I don't do that, I'm mad at my wife.

• 39:47Gary Brecka?

  So true.

• 39:50Speaker 00

  So you gotta check, you know, it gets a simple exercise. Like, what do I love to do? Go for a walk, whatever. Do those two or three things and then like the rest is like, okay, like, yeah.

• 39:59Gary Brecka?

  Yeah. I, I, I feel that same way too. Like being selfish with your morning, then you can give the rest of your day away.

• 40:05Speaker 00

  You gotta get wins and, you know.

• 40:07Gary Brecka?

  Yeah. So let's, let's go back to marquee jets and I'd love to, I'd love for you to tell the story about your, your, your first customer because I, I feel like, I feel like at 30 years old, starting a jet company is super random. Like, listen, there's what I share on this podcast and then there's what I share with my inner circle. If you've been following me for a while, you know how I hold nothing back here, but my VIP community, that's where the real magic happens. Picture this, you're struggling with energy crashes, brain fog, or just feeling like you're not operating at your peak and you don't know where to get real answers. But here's what really sets this apart. You're not just getting my insights. When I have incredible guests on the podcast, VIP members get to submit

• 40:48Gary Brecka?

  questions for our private podcast segment. So that world renowned expert we just interviewed, you get exclusive access to their knowledge tailored to your specific situation. This section is under the private podcast section in the ultimate human community. And speaking of exclusive, you're getting my personal protocols, the exact tools I use for water fasting, gut optimization and morning routines that have taken me decades to perfect. This isn't theory. This is what works in the real world. The community launches challenges throughout the year where you get direct access to me and my network of experts. It's like having a personal health advisory board for less than a hundred dollars a month. Your health is your wealth and this investment pays dividends for life. Join the VIP community at theultimatehuman.com/vip and step into your ultimate potential. Now let's get back

• 41:33Gary Brecka?

  to the ultimate human podcast.

• 41:35Speaker 00

  It was very random. Well, I've had started multiple businesses in my journey and the common theme is I had no experience or background or in any of them, which for a lot of people. Terrible advice. If you have no experience, that's where you go. It's super intimidating, but here's the blessing in that. It guaranteed that everything that I did in those spaces and my partner and I would look different than the competition because no one taught us how to do it. It's like if nobody taught you how to do your job, how would you do it? You know, if you ripped up the playbook that everybody in your industry has been using for, Devin did it, he ripped up the wellness thing and opened up a farm and a basically a camp,

• 42:19Speaker 00

  I don't even know what I have to call it, a retreat center or whatever on a daily basis. What do you call it, Dev? Like a wellness farm. A wellness farm. I mean, like he ripped up the playbook. Yeah. He innovated, he disrupted. Yeah. So, yes, I had no experience in aviation and but that guaranteed that I was going to talk to my customers differently. I was going to design a program. My partner and I were going to design a program that would fit our profile and what the customer wanted, not what the industry was telling me to do. And if you can get over that fear of being embarrassed or taking a chance or doing something different, because anytime you innovate, you're going to get met with, you're going to get met with resistance. Yeah. If that's such a good idea, why, how come the big guys haven't done it?

• 43:03Speaker 00

  Or you don't have enough experience, why, you're going to get met with resistance. So if you can get over that and go in, it's super liberating. So when we started Marquee Jet, I didn't know what I was doing. I didn't even know how to get leads, like there was no, in the 1990s, there was no sophisticated way to get leads. I just went to where wealthy people went, where people that could afford time on a private jet. So I went to the TED Talks in Monterey, California and because I heard a lot of people from Silicon Valley go there and I was like, I'm going to go sell a jet card to somebody here. Like we just started this company. There's a room full of wealthy people, except you needed a credential to get in and I didn't have a credential and they weren't letting anyone near the building. So I went to this little coffee shop and I was like thinking, how am I going to sneak

• 43:47Speaker 00

  into the fucking room? What usher can I looks vulnerable that I could pay off? Yeah, like, whose badge can I buy? Like, I'm getting, I'm leaving with a sale no matter what.

• 43:57Speaker 03

  Right.

• 43:57Speaker 00

  There's no way I'm not leaving here with a sale.

• 43:59Speaker 03

  Right.

• 44:00Speaker 00

  So, every hour, two hours, a wave of people were coming to this coffee shop with the credentials, and they were all buying lattes and muffins, like crazy, lattes and muffins, and lattes and muffins. And I'm like, oh, this is where they go on break. And they're all coming here on break every two hours. So the next morning, I came back to the coffee shop, and I bought all the muffins. I, like, I basically controlled all the muffin inventory for all of Monterey, California. And I just waited, and then a guy came in when they opened up and, you know, started to get the action. He orders a muffin, latte and a muffin. They're like, we're out of muffins. This is a completely true story. He starts to walk out, and I stop, and I'm like, I overheard you. Like, I have an extra muffin. He's like, you have a muffin?

• 44:44Speaker 00

  I'm like, I have fucking 200 under my thing. And he's like, what are you doing here?

• 44:50Speaker 03

  Just randomly, what are the chances? You have one pumpkin, you have one chocolate, you have one poppy seed.

• 44:58Speaker 00

  Anyway, we started talking, and I told him what I did. And he was like, this is insane. I'm in the market for a jet card. And I recognized his name from, he would just been on the Wall Street Journal for selling his company, half.com to eBay. So I recognized the name. He was my first customer. I sold him there.

• 45:15Speaker 03

  Sold him there.

• 45:16Speaker 00

  Yeah, and then you know what happened? I serviced the hell out of him.

• 45:20Speaker 03

  Hmm.

• 45:20Speaker 00

  I, like, you know, I did what everybody in my industry would do. They expected me to, like, carry the luggage at the airplane and call and return calls. But I did the unexpected. You know, if he went to Mexico, I give him a list of doctors. If anything happens to one of your kids, I vetted these doctors. I made reservations for, I did, just went over the top.

• 45:41Speaker 03

  Hmm.

• 45:41Speaker 00

  Anybody can care the most. So when you have no experience, your secret power, your secret weapon.

• 45:49Speaker 00

  Is caring the most. I cared so much about this guy's experience that you know what he did? He gave me a referral.

• 45:57Gary Brecka?

  Oh.

• 45:58Speaker 00

  And then the next guy gave me a referral. Until we did $5 billion worth of referrals and sales and sold the company. So you don't have to have experience. It takes too long.

• 46:11Gary Brecka?

  Right.

• 46:12Speaker 00

  You have to be able to, you know, go and not worry about how I'm gonna do it. Cause that's intimidating.

• 46:19Gary Brecka?

  Yeah.

• 46:19Speaker 00

  You'll figure out how if you really wanna do it. And that's how we started that company and I had a great partner who was super smart and we built a great team and yeah, it was a crazy, crazy story. I'm still friends with Josh, his name's Josh Koppelman, I'm still friends with him.

• 46:33Gary Brecka?

  Really?

• 46:34Speaker 00

  Yeah.

• 46:34Gary Brecka?

  Selling him the muffin, that is so awesome.

• 46:36Speaker 00

  He sends me muffins on the holidays now.

• 46:38Gary Brecka?

  Oh, does he? That is like a little metaphor. Dude, that too, those 200 muffins turned into

• 46:44Speaker 00

  A $5 billion.

• 46:45Gary Brecka?

  $5 billion company.

• 46:46Speaker 00

  Yeah.

• 46:46Gary Brecka?

  Yeah, that's what they call the tipping point. I don't know if you ever read that book, The Tipping Point? But it's like, I mean, it's like that old adage of, you know, what a butterfly flaps in the forest, you know? And the ripple effect. And I think you're right, so, so much of what impedes us is inside of our head. Right? It's like, well, I don't have the experience, I don't have the education, I don't have the contacts, I don't have the money, I don't have the relationships. Probably dawned on you that you'd never been in the jet business before. And I think most of us, we drag the past forward and we focus on those things. And when you just blow through all that and say, listen, I'm just gonna figure this out. And tell me, tell me a little bit about your journey with, and you recently exited ProMIX, right?

• 47:25Speaker 00

  Correct, yeah.

• 47:26Gary Brecka?

  But the funny thing is, the impact that ProMIX has had on my kid's life, which is a little upsetting cause like I'm, I'm their dad and they should be using my shit. But they're using yours. So something about your marketing, advertising, market penetration or something made it to my kids. And they're tough, man. I mean, my daughter's a nurse, you know, my son's a pro athlete and like they evaluate things. And so now you've landed into their daily schedule.

• 47:53Speaker 00

  Yeah.

• 47:53Gary Brecka?

  I mean, how was that?

• 47:55Speaker 02

  Yeah, I think, you know, when Albert and I started it, our whole thing was just no artificial anything, you know, we didn't trust any vitamin or supplement companies out there because there was not really any transparency. And so

• 48:06Gary Brecka?

  It's sort of pre-Maha too. So like

• 48:07Speaker 02

  Correct.

• 48:08Gary Brecka?

  That's very in vogue now, but

• 48:09Speaker 02

  Yeah. And so, so we found this super clean farm where we got our grass fed whey protein from. We saw how they treated their cows. We saw, you know, how they're milking it. We saw you basically to grade your cheese, to grade your whey protein or casein protein, you have to submit the cheese from that farm to, to a competition. And our cheese got ranked number one in the world. And so we had the best grass fed, we still do, the best grass fed whey protein in the world. And that's what put us on the map. And then really, ever since then, you know, I've traveled around the world and tried to find farms with Albert where we find the highest quality ingredients. So, you know, when I was in Africa, climbing Kilimanjaro, we, you know, we, we found this baobab seed, which is a tree of life in The Lion King.

• 48:54Speaker 02

  And, um, you know, that, that baobab has a ton of vitamin C, a ton of potassium, great prebiotics. Um, we add some amazing high quality turmeric to that, um, a probiotic, and then organic oranges. And that creates this, you know, gut health, um, digestion, helps with bloating. And that's, that's our number one skew at Promix. But, you know, same thing with the fish oil. We went out to the Unamak Islands of Alaska and we're not just, you know, using farm, you know, raised Alaskan salmon. We're, we're hand, we're line caught, wild caught, cod liver, um, and salmon. And that's our fish oil. And so it's, it's super high in antioxidants.

• 49:32Gary Brecka?

  Intentional about ingredients.

• 49:33Speaker 02

  Very intentional. Um, our beets, Northern California, high quality beets, the way that we actually plant the beets, um, and dry them. We dry them at 106 degrees. And so that allows 97% of the nutrients to actually be absorbed in your body. So those are 20 times more absorbable. So you feel the nitrates turn into nitric oxide in your body and you're just like, whoa, like this is an amazing product. So everything has a story. It's not, we're not using a manufacturer. And I think, you know, it's, it goes back to caring. We just fucking care. My dad was a pro weight lifter. My mom was a pro arm wrestler. And like, I've, I've been taking vitamins.

• 50:06Gary Brecka?

  Your mom was a pro arm wrestler?

• 50:07Speaker 02

  Yeah.

• 50:08Gary Brecka?

  Your mom was a professional arm wrestler?

• 50:09Speaker 02

  Yeah.

• 50:10Gary Brecka?

  That's also, that's also super random.

• 50:16Gary Brecka?

  Yeah, she's a beast. You gotta shake her hand. It's like death grip. I thought you, cause I thought you just mixed them up and you were gonna say, my dad was a professional arm wrestler. Right, right, right. Your mom.

• 50:25Speaker 02

  You sure about that?

• 50:26Gary Brecka?

  Yeah. Dude, if I meet your mom, she will be the only female professional arm wrestler I've ever known.

• 50:32Speaker 02

  Oh, you mean her? Like death grip? Yeah. But like, I've been taking vitamins and protein and working out and being off-arm my whole life. And I think when, when we started Pro-Mix, we just cared. We just cared more. We want to tell the story more. We just care. And I think, you know, we're not, I'm not, you know, I didn't graduate college. I'm not a biologist, you know, I'm not like the smartest guy in the room, but I fucking care. And I, and I, and if I'm gonna put my name on something, then I'm gonna care the most.

• 51:00Gary Brecka?

  It's awesome, man. I saw the way you showed up this morning for the workout, man. I mean, you just got after it.

• 51:04Speaker 02

  You gotta get after it.

• 51:04Gary Brecka?

  You were super motivational during it. Let's go, guys, let's go. Like, I'm trying not to die, you know? I mean, these two are way out front on the sprint and the run. And I was just trying to get through it, but.

• 51:14Speaker 02

  I love when Jess talks about the spiritual billionaire.

• 51:16Gary Brecka?

  Yeah. I wanna switch to that, too.

• 51:18Speaker 02

  And I kinda wanna segue into that, cause it's, don't, look, we're in Miami. Flew in last night. Everyone's, you know, taking an extra five minutes to get out of their Ferrari in front of the hotel. And, you know, they're taking photos and selfie videos and like doing the whole thing. And like, I just feel like priorities are off. And, and the world of social media, it puts that pressure on a lot of people, on what, how you define success. And I love when he talks about spiritual billionaire, because I feel like it's the right way to go about life. And I think it could help a lot of people.

• 51:55Gary Brecka?

  Yeah, you know, I wanna talk about the spiritual billionaire. There's something that we discovered in the mortality space. We were in mortality science and was basically that if you wanted to cut a human being's life expectancy in half, and I mean in half, at any age, you put them in isolation. Like, we all know about um broken heart syndrome, right? I mean, a couple that's married forty, fifty, sixty years. Some of us have grandparents this has happened to. One passes, what happens to the other spouse? I mean, what's changed in their physiology? It's they're isolated. We are the most isolated we have been in recorded history because we think that connection comes through our cellphone. Connection comes from like what we did this morning, what we're doing right now.

• 52:33Speaker 00

  Right.

• 52:34Gary Brecka?

  So having a principle where you could apply something like that to becoming a billionaire. Because, you know, I think there's a segment of society that sees success as evil. Like, if you succeeded at doing something you were passionate about, you must have done something wrong.

• 52:50Speaker 00

  There's been a huge shift in that, in that. You're a hundred percent right.

• 52:54Gary Brecka?

  Yeah. And it's it's it's sad because, I mean, that's the American dream, right? I mean, my intention is to make the biggest, wealthiest, most profitable companies in the world, the companies that are the most intentional about what they're doing for their customer. Wouldn't that be amazing if the most profitable companies actually derived all of their success from actually doing something good for humanity?

• 53:17Speaker 00

  For sure.

• 53:17Gary Brecka?

  So um what is the spiritual billionaire? How does?

• 53:21Speaker 00

  Well, I'm glad you brought that up because I totally agree. I see that. I feel that, you know, like you're getting penalized for being successful or trying to do the right thing or whatever.

• 53:31Gary Brecka?

  Yes, I'm sure some people have judged you before you walked in.

• 53:32Speaker 00

  It's crazy. Well, I mean, like, I just think that um.

• 53:40Speaker 00

  I remember when I was growing up, someone I had an opportunity. I had I had no at this point in my life, when I graduated college, I was writing jingles, like commercials for brands, theme songs for for teams or whatever. And I would do them on spec and then I would so it means I would go and pay my own money, go in the studio, make a song for like the New York Knicks, whatever, try to get a meeting and try to convince them they need a song. But I had no money to make these demos anymore and someone offered me ten thousand dollars for ten percent of all of my future earnings. And I was like, I'll take it. You know, like, honey, like, I, and he was, his argument was you'll make a lot more money with me helping you and owning 10% than you will on your own.

• 54:24Speaker 00

  So I'll give you 10 grand and you give me 10% of the rest of your life. And I almost did it. I'll come back to that story in a second. But I remember him telling, he was a music manager. And I remember him telling me he had a partner that was super successful, that he left because he would rather make a quarter himself than a dollar with that guy. And like, at 23, I was like, what? Like, I'd rather make a dollar no matter what, you know? Like, it didn't make sense to me, you know? But I understood that later on. And I'd been in relations, business relationships where I just left when I could have made a lot more money because I just didn't, I wasn't feeling where it was going or whatever. And I think that's really important, you know, to, to understand, like, pigs get slaughtered. Yeah.

• 55:09Speaker 00

  You know? And pigs get slaughtered. And sometimes if you're happy and you're making a little bit of money versus, you know, maybe pushing it to not, like, that, that balance has always been on my mind. And like I said, I think there's two sides of business. There's the financial side, which is so important. And obviously, we tend to overindex in the energy we put into, like, making money. But then there's a huge spiritual side, you know, where you philanthropic, where you're kind to your customers. What kind of culture did you build? Did you have adventure on top of, in your life while you were building your empires, et cetera, et cetera? And we, we don't get taught, we tend to neglect that side.

• 55:49Speaker 00

  And if you have a billion dollars, but your spirit zero, a billion times zero, zero. But if you just have one dollar, and I know a lot of people that are in this bucket, if you just have one dollar, but your spirit is a billion, a dollar times a billion is a billion. And not everyone's gonna get the wealth, but everybody can have the other side. So like, you talked about Devin in like, a minute ago, and you were mentioning like, oh, he came into the workout and he was so enthusiastic and he built everybody up and he was like, let's go. Devin's superpower, one of them, he has a lot, but one of his biggest superpowers is enthusiasm.

• 56:28Speaker 00

  And if I were going to ask the listeners to make a list of all the qualities they would want around people that in their life, maybe even if you're a CEO and you're hiring somebody, you would want passion, enthusiasm, what else, integrity, honesty, you know, like fun, I don't know, you have all these different words. And I guarantee all the words that you put down, like enthusiasm, like passion, like caring the most, those aren't skills. You don't learn those in college. Those are attitudes, you know, attitudes are free. Those are decisions. So when I say a dollar times a billion, the billion is the enthusiasm, the attitude, the taking care of people, the being nice, like those are free, you

• 57:12Speaker 00

  know, and those are things, even if you got a 980 on your SAT, you can master. And I feel like that side of it doesn't get discussed and gets lost.

• 57:24Gary Brecka?

  Yeah. And how do we get people to reframe that? Like, like the big ass calendar, I love because it's a visual like example of your life. You can actually design your life for the next year. You have a lot more control over your time than you think you do. But for those people that are in that, I mean, most of the people listening to this podcast are either working for someone or they work for themselves and they got a business going on. So they're, they're, they're feeling that on both sides. How do we, how do we develop some of the intentions? Like, what is the life design that I can go through? The stages that I can go through to make sure that I bring some of this back into my life?

• 58:04Speaker 00

  Well, I think we gave people, I was just thinking about all the things that we've covered in this podcast.

• 58:08Gary Brecka?

  Dude, we have covered a lot, man.

• 58:10Speaker 00

  And I was thinking that we've given people a little bit of a blueprint. So imagine this, whether you work for somebody or whether you have your own business, no matter how old you are, but imagine we just did the two, two things that we, that we talked about earlier. You do, you do everything the same in 2026. Don't change anything, but you just layered in, let's say, these three things. One, you put one big year defining thing on your calendar, right? Two, you do every other month, so every eight weeks, you take a day. And you do something you normally wouldn't have done. You just put a little mini adventure in there. Go fishing, go to the farm, whatever. So you have six little mini adventures, okay? And the third thing I would suggest, I'm not big on resolutions.

• 58:55Speaker 00

  New Year's resolutions historically don't work.

• 58:58Speaker 02

  And by the way, today, January 16th is

• 59:01Gary Brecka?

  I was just gonna say that.

• 59:03Speaker 02

  Failure, what is it? Failure Day or Quitter Day? Today's, today's National Quitter Night.

• 59:07Gary Brecka?

  Yeah. This is so, this is so like serendipitous. Yeah.

• 59:13Speaker 00

  But, but talking about a system that anyone can do. So one big thing, six mini adventures. And then instead of a resolution, I talked earlier about the importance of having winning habits, winning routines and a winning mindset. I truly believe that's the foundation for a lot of success. Every quarter, add one winning habit to your life. It's very simple. I don't drink enough water. I'm gonna have 100 ounces of water a day. I, I'm, I'm gonna start a 10 minute a day meditation practice. I'm never gonna be late to a meeting again. Just at the end of this year, if you had four new winning habits, or go on five years, now you've had five massive year defining things. Maybe you launched a podcast, maybe you stopped smoking, maybe you ran a marathon. You have, now you have 30 new adventures you wouldn't have had.

• 59:58Speaker 00

  And now you have 20 new winning habits. Like you're starting to like get a process where like, and it's gonna have a ripple effect on the people around you and your life. You know, like when Devin goes to, he's going to Africa. Dev's taking a trip with friends to Africa. That trip's in two months from now, but it's on his calendar. He's excited about it. He's willing to work harder now because he knows he's gonna, he's, we're reward driven. He's gonna get a reward to a trip for Africa for 14 days with his buddies. He's willing to go crazy for 60 days to earn that trip. Because it's, if that's not on the calendar, oh, I gotta work. I got, what are you looking forward to?

• 1:00:38Gary Brecka?

  Yeah.

• 1:00:38Speaker 00

  You know, so like having those carrots out there matter. They matter. They matter. And um, he's gonna show up, now he goes to Africa. Watch this play out. And now, maybe Dev, maybe Dev works for a company and now he's in the lunchroom at, at lunch, he's in the kitchen and he's telling us, I just went on a trip to Africa. I went this, I went on a safari, I was in this culture. People, he's interesting.

• 1:01:04Gary Brecka?

  Yeah.

• 1:01:04Speaker 00

  Maybe he gets the promotion because he's interesting. Maybe he gets hired because he's interesting. Like I said, the more you experience, the more you have to offer, the more interesting you are, the more people want to be around you. Like, get out and experience, man. Like, get out and we live in this country

• 1:01:23Speaker 00

  with amazing rivers, insane oceans, hiking trails. I climbed Mount Washington with my son when he was nine, it cost $18 to park there. We camped overnight in the winter. Like, you know, there's no excuses around, if you live in the United States of America, the adventures and opportunities that you have to do things, to break up your routine, to feel good about yourself, to feel accomplished are everywhere.

• 1:01:50Gary Brecka?

  Yeah.

• 1:01:51Speaker 00

  They're everywhere.

• 1:01:51Gary Brecka?

  Yeah.

• 1:01:52Speaker 02

  And also with that, you know, the, the human makes on average 250,000 decisions per week.

• 1:01:58Speaker 00

  I don't know what the hell Gary put in this.

• 1:02:00Gary Brecka?

  I feel like the hydrogen, don't you feel fucking great?

• 1:02:03Speaker 00

  What is going on here, man?

• 1:02:05Gary Brecka?

  I feel insane.

• 1:02:06Speaker 00

  Yeah.

• 1:02:06Gary Brecka?

  No.

• 1:02:06Speaker 00

  I'm going to two hours in here, I'm a teenager. I feel like I'm going through puberty.

• 1:02:12Gary Brecka?

  I tell people about hydrogen all the time. They're like, ah, he's just trying to sell hydrogen tablets.

• 1:02:16Speaker 00

  Pour this over my head. What is going on in this house?

• 1:02:20Gary Brecka?

  That's the beauty of my hair.

• 1:02:22Speaker 02

  It's the conver, yo, I feel amazing.

• 1:02:25Gary Brecka?

  I feel great too. I can't even sit down. Like, sometimes I literally, I crawl on top of my wife in the morning. I'm like, there's like happiness coming out of my pores and she's like, shut your mouth. Like, it's.

• 1:02:37Speaker 00

  I don't know what you have going on in here, but I'm smelling shit I've never smelt in my life. Smell things going on in Sarasota from here.

• 1:02:50Speaker 02

  Fucking crazy.

• 1:02:52Gary Brecka?

  Oh dude, that's freaking awesome. I feel, I feel great.

• 1:02:57Speaker 02

  God.

• 1:02:58Gary Brecka?

  Imagine you can feel like this every day.

• 1:03:00Speaker 02

  Yeah, I'll be back here tomorrow.

• 1:03:01Gary Brecka?

  Yeah.

• 1:03:02Speaker 02

  What I was saying though, 250,000 decisions.

• 1:03:06Gary Brecka?

  That's my.

• 1:03:07Speaker 02

  Everyone's so indecisive.

• 1:03:10Gary Brecka?

  Yeah.

• 1:03:10Speaker 02

  About making decisions like, should I do that? They're making up stories in their brain. I think decision making becomes so much easier when you're around people. Good people and different people.

• 1:03:23Gary Brecka?

  Yeah.

• 1:03:23Speaker 02

  If you take the same subway to work every day and you go to the same coffee shop and you go to the same gym every single day. You're seeing the exact same people. What if you, you didn't take that subway? What if you walked? What if you walked down a different block? What if you tried out a new gym and got, you know, the, you know, most gyms do first seven days free. What if, what if you didn't sit with those same people at lunch? What starts happening to your brain? How, how can you create aha moments in your life? So you're not just doing the same shit every day.

• 1:03:50Gary Brecka?

  I totally agree.

• 1:03:51Speaker 02

  That's what I love doing and it's free. You're simply just trying something different. Walking a different way, being around different people. And then you can start making decisions in a, in a much more intentional way.

• 1:04:05Gary Brecka?

  Yeah.

• 1:04:06Speaker 02

  You know, one, one, because you're getting more aha moments in your life.

• 1:04:09Gary Brecka?

  Yeah.

• 1:04:09Speaker 02

  Cause you're not doing the same shit every day. If you're around your family every single day and your mom's like, you know, which my mom's not, but your mom's kind of like, wow. Son, why are you doing that? I don't, I don't agree with that. Get away from that for a sec. Go try to be around people that add a little different value to your life.

• 1:04:26Gary Brecka?

  Dude, I love that dude. I'm, I probably am a byproduct of making decisions too quickly. Like I make a hundred percent of my decisions with about 60% of the information. Like I walked into my condo one morning and I was like, I really don't like this furniture and I haven't liked it for a while. And why should I live with this? And I called a buddy of mine who has a consignment shop in Naples and I had him bring three 25 foot moving trucks and take every ounce of furniture out of my house. So my wife, my wife was on vacation and she walked in and it was a basketball court. It was completely empty.

• 1:05:04Speaker 02

  That's funny.

• 1:05:05Gary Brecka?

  I'm, I took the chandeliers out of the ceiling. I, I just got rid of everything. She goes, why did you do that? And I said, cause if I didn't, I wouldn't redesign it. So now we're in a box. Now we have to do it. And she's like, could you have left the couch? And then I had like. Dana White and Tom Brady, I had all these folks who would come to my house and I had to bring the table because I forgot the table on the balcony.

• 1:05:25Speaker 00

  That's so funny, man.

• 1:05:26Gary Brecka?

  I had to bring the big, big table from in there to sit in my kitchen. It was the only piece of furniture we had for like three months. So, but how do you, how do you land some of this? I see how it's landing in, in business and life design. How do you land some of this in your relationships? Like with your, with your spouse? Because I think we all know that the choice you make, you know, in your spouse is the single most important decision you'll make for the rest of your life. I guess we would all agree on that. Or we better because our wives won't watch this podcast. Hey guys, let me tell you about one of my favorite new hydration drinks. Now, this is for distance athletes, HIIT's cardio exercisers, people that sweat a lot or exercise intensely. An A Game is a hydration drink. It has eight essential vitamins. It has all of the electrolytes, the entire suite of B vitamins. Before you freak out and read that it has 21 grams of

• 1:06:11Gary Brecka?

  sugar, which it does, the sugar is coming from natural cane sugar and honey, my preferred mechanisms for getting glucose into the blood during intense exercise. It also has natural flavors, but these natural flavors don't come from bacterial fermentation. They actually come from real citrus fruits and the color is from vegetable juice, not artificial dyes. So next time you're looking for a great hydration drink and you're exercising intensely, A Game is your choice. Now let's get back to the Ultimate Human Podcast.

• 1:06:38Speaker 00

  Right.

• 1:06:39Gary Brecka?

  Um, yeah, I'm not married to no kids. You got a girl in your life, but I'm just saying, so I'm talking about those relationships, right? Your, your, your, your, your romantic relationships. I mean, if, at least if you're in a committed one. If you're single, it's all good.

• 1:06:51Speaker 00

  Yeah.

• 1:06:52Gary Brecka?

  But how do you land these, you know, in, into relationships? Is there intentionality about how you think about your marriage?

• 1:06:59Speaker 00

  I mean, I think everybody's different. I think for us, I can only speak from, um, you know, my experience. Um, we plan a lot, you know, we have four children under 16 and Sarah's, my wife's an entrepreneur. She had Spanx and she now has her new company and I'm an entrepreneur. So like, We, we literally spent an hour and a half last week going over just this month of January. Date night, meals, family dinners, times, what we want. Like, we went through everything. It took an hour and a half. And we went through, yeah, we went through and we'll do it again in February. We meet every Monday and we go through for about an hour, like just kids' calendar, our calendar,

• 1:07:42Speaker 00

  what we want to do. I just sent her a text last night, like, would you want to go to three places? I said we could take two or three nights this month, or I gave her dates. Like, we, we do that. And that's been a work in progress, you know, because like, a lot of that was just because Sarah was like, we need more time, like, you know, so we put this, okay, let's meet every Monday, let's lay it out, because I was neglecting that. I'm running around like a lunatic. So, but now that I have this hype, this water here.

• 1:08:14Speaker 00

  I feel like everything is four times as fast since I've been in here.

• 1:08:16Gary Brecka?

  It's crazy how that cognitive function. This is what I tell people that, like, the lights come on.

• 1:08:21Speaker 00

  No, I'm fluent.

• 1:08:22Speaker 02

  I thought this was a black curtain. It's fully, like, pink now.

• 1:08:25Speaker 00

  Yeah, yeah. Gary, I met you two hours ago and I am now fluent in Mandarin.

• 1:08:36Gary Brecka?

  Cause you went to China six months ago and now it's.

• 1:08:39Speaker 00

  Everything is five times as fast. No, I spent, we spent, so we spent a lot of time.

• 1:08:52Speaker 00

  I would like to, I'd actually like to make a suggestion that we do the rest of this podcast in a foreign language.

• 1:08:57Gary Brecka?

  I'm fine. I'll just be fond.

• 1:09:01Gary Brecka?

  Je suis français. I want to switch to French. That's my own, that's the only place I can go. Dude, I'm telling you, when inflammation drops in your brain, the transmission speed picks up and it's like focus, energy, concentration, mental clarity, short-term recall, it's just right there.

• 1:09:17Speaker 00

  No, I just drank this glass of water. I feel like I got a blood transfusion.

• 1:09:22Gary Brecka?

  You're like the best advertisement for hydrogen water ever.

• 1:09:29Gary Brecka?

  I forgot what we were talking about now. We're like so super intelligent beings that I've lost complete track of what we were talking about, our relationships.

• 1:09:36Speaker 00

  It's a lot. This is a very funny interview though.

• 1:09:40Gary Brecka?

  It's almost like we smoked weed, but I want to promise you guys, there was no weed, no CBD, just hydrogen. That's the only thing that went into our water.

• 1:09:49Speaker 00

  Listen, you gotta have fun, man. I mean,

• 1:09:51Gary Brecka?

  I agree, man.

• 1:09:52Speaker 00

  You know, like, I like that, I love that you guys didn't send any questions. I called my assistant. I'm like, are there any questions or anything? They're like, no. I'm like, what's?

• 1:09:59Gary Brecka?

  I also didn't write down a thing. Devin wrote these down before the podcast. This is hilarious. This is some cool shit to talk to him about. He just literally did this in the sauna, right before you walk in. But I like to just like flow.

• 1:10:10Speaker 00

  I like it too.

• 1:10:10Gary Brecka?

  Feel it out.

• 1:10:11Speaker 00

  I like it too. And you're like, you gotta have fun, man. Like, my, I had a guy that I work with, this guy by the name of Bob Silerman, said, you want to make money, you want to have fun, and you want to have fun making money. And it's true. Like, you know, like, making, you make a lot of money, but you're not having fun, or it's just, you really want to have an element of joy in, in your work.

• 1:10:34Gary Brecka?

  Yeah. You know, we had a fraternity reunion years ago, and one of the founding fathers of our fraternity came to speak, and he was in his late 80s. And he was one of the few that was still alive. So we brought him to our, and this is when I was, I think, a sophomore in college. And so I wasn't really thinking about, I didn't have any like spiritual orientation at the time. I wasn't planning my life. And so the whole room's quiet, and we give him a lot of respect. And he ambles up onto the stage, he gets to the podium, and we're expecting this really profound speech. And, and he goes, young men, all you'll get out of life are your family, your friends, and a few good times. Thank you. And he walked off the stage.

• 1:11:19Gary Brecka?

  And I get goosebumps to this day, like, thinking about that, that speech. He's, he's long gone now, but here he was, like, in his, in his late 80s. And I was like, there was a lot of wisdom in that speech. Your family, your friends,

• 1:11:34Speaker 00

  I love that.

• 1:11:34Gary Brecka?

  And a few good times.

• 1:11:36Speaker 00

  It reminds me of, of the famous speech where the guy comes on the stage and he says,

• 1:11:42Speaker 00

  you have a lot of food.

• 1:11:45Speaker 03

  Many problems. You have no food, one problem.

• 1:11:50Gary Brecka?

  Hmm.

• 1:11:51Speaker 03

  And I always liked that, man.

• 1:11:52Gary Brecka?

  You got a lot of. It's, yeah. Wow. It's like the way we talk about our health.

• 1:11:56Speaker 03

  By the way, I did that with an accent. I don't think the guy.

• 1:12:00Gary Brecka?

  Well, you speak Mandarin now.

• 1:12:01Speaker 03

  So much smarter if you say, lot of food, many problems.

• 1:12:08Gary Brecka?

  You sound like Confucius.

• 1:12:09Speaker 03

  Yeah.

• 1:12:10Gary Brecka?

  One problem.

• 1:12:11Speaker 03

  Like chat came into me.

• 1:12:12Gary Brecka?

  It's fully American.

• 1:12:13Speaker 03

  Fucking hydrogen water.

• 1:12:14Gary Brecka?

  It's like, it's, it's like, you know, the, the healthy man has how many wishes? And then, and the unhealthy man has one wish, right? And that's, you know, that's, that's been the blessing of my life because, you know, for me, I'm, I'm so curious. I'm like a child. I'm like fascinated by human physiology and, and like, I don't even like to vacation because it takes me away from my work. So like when I vacation, I actually will like, I'm a nerd. So I'll like read peer reviewed science and stuff and try to draw these conclusions. Cause I'm just so intellectually curious about it. I'm, I'm genuinely like excited and curious about it. And to have found a profession where I can meet my mentors, have conversations like this, like, you know, for me, I'd read

• 1:12:58Gary Brecka?

  12 or 13 of Mark Hyman's books that were New York Times bestsellers 10 years before I ever met him. And when he walked through, when he got off the elevator and walked off the elevator into my apartment, I was like, holy shit, this is so.

• 1:13:10Speaker 03

  Yeah, it's crazy.

• 1:13:11Gary Brecka?

  I get to sit down with you for 90 minutes and ask you anything I want. You're, you're here to talk to me. This is, this is just, thank you, God. You know, it's just so amazing. And I think when we can find fun, and if you're intellectually curious about things, I think like that passion and curiosity to me are the most attractive emotions. You know, I read, I read a clinical study about, about emotion and it's called the Spain scale of emotion, the scale of positive and negative emotion. And what they did was they measured frequency leaving human beings bodies. And they, they found that the highest amplitude and therefore the most attractive frequency, if you will, if you believe in the universal law of attraction is the frequency of authenticity. And during this study, they found that authenticity was only emanated when

• 1:13:57Gary Brecka?

  someone's words were truthful and they believed what they were saying. So they could be saying the truth, but not believe it. Or they could be telling a lie and believe it and it wouldn't be authentic. And it started to let me kind of understand this whole thing we call intuition. It's not really intuition, it's a sensitivity to frequency. Right? Like my wife is really good at this. Like she'll be like, I don't like that guy. Something's up. I mean, I'm telling you, babe, I don't think that you should be doing business with him. And I'm like, what? Look at the shoes. Hold up in a Ferrari. It's got a nice suit. You know, you do a deal and six months later, you're pulling the knife out of your back.

• 1:14:29Speaker 02

  Yeah.

• 1:14:30Gary Brecka?

  You know? So I, I think there's a lot to be said for, like, when you talk about your, your life design. I just love that, like, fun, family, adventure is right at the top. Cause we lose it so much as we get kids and we just get so stoic and fricking boring.

• 1:14:46Speaker 02

  You know, one, one thing I noticed when we rode our bikes across America.

• 1:14:50Gary Brecka?

  That had to suck a lot, too.

• 1:14:52Speaker 02

  From, huh?

• 1:14:53Gary Brecka?

  A lot of it had to suck. I mean, can we be honest?

• 1:14:56Speaker 02

  It was so fun.

• 1:14:57Gary Brecka?

  Fifteen hours a day riding a bike.

• 1:14:58Speaker 02

  Yeah, we had, we pulled a sauna with us.

• 1:15:01Gary Brecka?

  You did?

• 1:15:01Speaker 02

  Yeah. No, it was like, we, we was like Ringling Brothers. Circuses calling into everywhere we go. I mean, we had.

• 1:15:07Gary Brecka?

  The Winnebago.

• 1:15:08Speaker 02

  Yeah, we had the whole thing wired. But, you know, it was San Diego to Florida and like, you know, middle America, we went the south route. I mean, there's a lot of people that just live simply. You know, they, they live in a tent, you know, they, they get what food they need for that day.

• 1:15:26Speaker 02

  When you start adding things to your life, you're asking for more pressure. You're asking for more problems. So anyone can simplify down. Anyone can like, just take it away, right? Clean out after, if you're not using something in your house for, you know, three to six months, donate it, throw it out, sell it.

• 1:15:42Gary Brecka?

  Talk about your closet.

• 1:15:43Speaker 02

  You know what I mean? Like, simplify, simplify your friends, simplify who you're seeing, simplify, just simplify. Take, and watch the stress in your life just start to, and then maybe build it back up if you need to.

• 1:15:55Gary Brecka?

  Yeah.

• 1:15:56Speaker 02

  You know?

• 1:15:56Gary Brecka?

  Yeah, I, I heard you talk about on a podcast about how you, like, I wanted to start the year clean. You went into your closet.

• 1:16:03Speaker 00

  Right.

• 1:16:04Gary Brecka?

  Oh, yeah.

• 1:16:04Speaker 00

  Yeah.

• 1:16:05Gary Brecka?

  And what did you do?

• 1:16:07Speaker 00

  No, I just like, I think one of the things that I do coming into the new year, which is appropriate now as we go into January, but is I just want to come in light. I don't want to carry all the baggage from 2025 with me. So that means deleting my emails. That means getting rid of unsubscribe, unsubscribing to stuff. You know, that means getting rid of all the apps I don't use. But it starts in my closet, you know? I try to like, get rid of everything I don't wear, you know? It just makes me feel like less decisions. It just makes me feel like, I don't want to play catch up going into 2026. So I spend a little bit of time and a lot of times I'll look at an item like, I really like this, but I don't wear it. What do I do with it? And I'll just say like, well, someone probably needs this more than me. You know, if it's a jump ball and it goes in the donate box.

• 1:16:52Speaker 00

  So this year I had like maybe four or five bags of stuff I just donated. And I'll tell you, man, it might sound insignificant, but I walk into my closet and it's like organized. There's not a lot of stuff in there, only the stuff that I wear. It's light.

• 1:17:08Gary Brecka?

  Yeah.

• 1:17:08Speaker 00

  In general, I want to walk around feeling as light as I can. Physically light, we talked about fasting, we talked about dieting and all this stuff. I want to feel not processed, you know, all the stuff you talk about all the time. Light, people wise, light. I don't want people that are like zapping me of energy. Last wise, I'm friend reduction.

• 1:17:29Gary Brecka?

  Oh, I'm friend reduction. I'm like, delete, delete.

• 1:17:31Speaker 00

  Yeah, all of it. I want to be light, man. And you, we talked about Goggins, super light. And that was my, that's my takeaway, right? I wanted to be simple. We talked about that earlier. So, yeah, so it starts in my closet.

• 1:17:44Gary Brecka?

  Yeah, that's so amazing. You know, I, I always wind down my podcast by asking all my guests the same question. I have, I have a feeling this one's going to go on for a little while. But what does it mean to each of you to be an ultimate human?

• 1:18:00Gary Brecka?

  What does it mean to you to be an ultimate human?

• 1:18:04Speaker 02

  Yeah.

• 1:18:06Speaker 02

  For me, it's, um, I, I don't really, I don't compare against people. I don't compare against, you know, even, even, you know, I have multiple businesses. I don't really look at competitors. I'm, I'm, I'm comparing myself right now to the guy I was yesterday. And I'm not going too, too much further back than that, just from yesterday.

• 1:18:29Speaker 00

  Yeah.

• 1:18:29Speaker 02

  And tomorrow, Saturday, I'm going to compare myself to who I was the day before. Did I work out a little bit harder? Did I call my mom and sisters? Did I, um, did I, was I honest? Did I have integrity? Did I do the right thing? Did I, you know, I, um, you know, I'm, I'm pretty religious. I'm, I'm actually do the Kabbalah right now. I love reading the Bible, like I'm, you know, I'm, I'm.

• 1:18:50Speaker 00

  So good.

• 1:18:51Speaker 02

  And so like, I, um, can I, was I a better person than I was before? In every aspect, brain, spiritually.

• 1:19:00Speaker 00

  Yeah.

• 1:19:00Speaker 02

  Physically, um, and so for me, the ultimate human is just being a better person than I was the day before.

• 1:19:09Speaker 00

  I think that, um, people talk about success and I think it's important that you have a definition of what success looks like for you. So for LeBron James, that might be winning the championship in the Olympics and being the MVP. But for a school teacher, it might be like, success is changing the lives of kids. It's everyone's definition is different.

• 1:19:29Speaker 02

  Right.

• 1:19:30Speaker 00

  One of the definitions I have is being as good as I can be in the buckets that matter the most to me. So maybe that's business, wellness, family, whatever, whatever your buckets are. So I think part of ultimate means the best. So the ult, the ultimate human to me, I think is being as good as you can be in the buckets that matter to you. That doesn't mean you're the best in the world, but you're as good as you can be, or trying to be as good as you can be in the buckets that matter the most to you. And then the other thing that came to my mind when you asked the question was, I want to be able to squeeze as much out of life as I can, you know? So.

• 1:20:15Speaker 00

  Part of that staying healthy and some of that's within our control, but some of it isn't within our control necessarily. Like, you know, we can't control everything. But the longer, the lo- I want to stay young as long as possible. I want to die young.

• 1:20:33Gary Brecka?

  Yeah.

• 1:20:33Speaker 00

  As late as po- That's what I'm saying. I want to die young as late as possible.

• 1:20:38Gary Brecka?

  Dude, I'm gonna write that one down. Can we write that down? I want to die young as late as possible. If that's not trademarked, I'm trademarking it.

• 1:20:44Speaker 00

  Oh, it's the name of my next book.

• 1:20:46Gary Brecka?

  Oh, it is? Okay. You're gonna crush it with that. I love that, man. I want to get a pre copy.

• 1:20:54Speaker 00

  I like that I said it like I just thought of it.

• 1:20:56Gary Brecka?

  Yeah.

• 1:20:56Speaker 00

  But like, it's the name of my next book.

• 1:21:01Gary Brecka?

  I didn't make this up.

• 1:21:03Speaker 00

  But it is true. I do want to, I want to die young as late as I possibly can.

• 1:21:08Gary Brecka?

  That is such a good metaphor, man. And I completely, totally agree with you. Guys, this trademark's for sale if you want it. We'll make it off as soon as the podcast is over, brother. Guys, awesome. What a, what a random workout.

• 1:21:24Speaker 00

  It was fun.

• 1:21:24Gary Brecka?

  Turned into today. Like, how amazing is life? Guys, this was absolutely incredible. We're gonna follow this journey. I hope I'll have you both back on again sometime soon. And until next time, guys, that's just science.