How to Have an Early Adopter Mindset, ConstitutionDAO, Optimizing Twitter Bios, and More

Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) talk about what an early adopter mindset is and how to adopt it, the ConstitutionDAO and whether it's a good idea, how Gary Vaynerchuk used NFTs to create the greatest preorder of all time, why you should use your Twitter bio to put yourself out there, and more. _____ * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. _____ Show Notes: (00:18) - Recapping the Huberman episode (07:55) - ConstitutionDAO (18:17) - How Gary V is using NFTs to create the greatest preorder of all time (30:51) - The differences in how rich people lives (46:50) - How to adopt an early adopter mindset (59:05) - Why your Twitter bio should be about your future

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  It's sort of like, if you look at what do our, what do our rich friends do now? That's not common. And then that's just going to become like, like more people are going to do that thing.

• 0:22Sam Parr?

  What's going on? So did you see Andrew Huberman replying to my tweet?

• 0:28Shaan Puri?

  Yeah, I did.

• 0:29Sam Parr?

  I feel like kind of giddy a little bit.

• 0:32Shaan Puri?

  Feel a little honored.

• 0:33Sam Parr?

  Yeah. Do you feel, I mean, it's kind of cool to interact with them, right?

• 0:37Shaan Puri?

  Uh, yeah, I think he's great. I just, I think he's really great. Uh, like the cool part about this podcast is that we, me and you get to hang out often. And then once in a while, like, there's a bunch of guests, I would say for all the guests, I like them all, but maybe two out of every 10, I'm like, oh, this is a, this person, I, you know, they're, they're my kind of people. I just really get along with them. And I really respect what they're doing. And he's definitely one of those people.

• 1:00Sam Parr?

  So hear me out. I think that we should get, okay, so you have to go somewhere on Wednesday. And so I went and found a guest. Tell me what you think about this guest. And then when I got this person, I was real, I realized we should do this way often, way more. So I met this guy and he has his business. That's like a fine local services business in, in California. And I go, what did you used to do? And he goes, I was in the CIA. I go, what did you do there? And he said, I would go to the Middle East and I would try to commit people, uh, get people to commit treason. And I would do it by trying to influence them and persuade them and basically give me secrets. So I can, uh, you know, we could do espionage. And I was like, that's the most amazing thing I've ever heard. Can you tell me everything?

• 1:42Sam Parr?

  And I just sat down for like an hour and I asked some questions and I asked him to come on the pod.

• 1:46Shaan Puri?

  That's the podcast or that was pre pod?

• 1:49Sam Parr?

  Pre pod. And so I, I go, dude, you just want to come on and tell me all these, he like told me stories about being in like an alley in Lebanon, trying to get some person to show up. And he, the way that he convinced, he's got all these like weird stories. And, and, and it's about persuasion and influence and shit. And I realized, I'm like, Sean and I should just start doing that way more. Just getting people who are like interested in regardless if it has to do with money or not.

• 2:12Shaan Puri?

  Yeah, yeah, I think that's cool. I met a guy once who he was like using our product and we held a meetup. And like, I think 200 people flew to our office and it was a big party, basically. And this guy, and he was like, he was always very mysterious because our product was kind of like clubhouse. So you could just kind of sit there, hang out all day and just chat. He was always online. And I was like, oh, so you like, don't work or what's the deal? Like, you're always online doing this. He's like, oh, yeah, I'm like in between, you know, gigs. And I was like, unemployed. I didn't really think too much of it. But when he showed up, I was, I noticed two things. One is the guy was incredibly muscular. Like, you know, I kind of like bumped into him and it was like, I hit a rock.

• 2:56Shaan Puri?

  And I was like, oh, that was so strange. But he wasn't trying to look super fit. But I could tell it's like, you know, one of those people that like, yeah, they could do 90,000 pull ups. It's like, oh, your core is just incredibly, you're just, your whole body's made of muscle. It's not that you have giant muscles, but your whole body is a muscle. And so I was like, okay, that's interesting, noted. And then later on in the night, he like, I introduced him to two people. One person was from Russia. He spoke Russian with them. I introduced another person from Pakistan and he spoke like Urdu with them. And I was like, how many languages do you speak? Was he a white guy? White guy. And I was like, and he spoke with like, almost like a perfect accent. I was like, what the hell? Why do you know how to speak in all these different languages?

• 3:41Shaan Puri?

  He's like, oh, um, and he kind of like, as the night got on, like, you know, he wasn't drinking, but we were all drinking. And he's like, he kind of confided, he was like, yeah, I was actually a spy for many years. And he starts telling me these stories and they're so unbelievable that I'm like, I just kind of think this guy, is he lying? Is he telling the truth? It's very hard to tell because the stories are so good. Like, you know, the story is like, and he's in a bar in Russia and, you know, this mobster's there. And then Yuri Milner, the famous investor comes in and he's like, okay, I want to talk to Yuri. And Yuri just kind of blows him off and he says something in Russian and he's like the perfect one liner. And I was like, what's going on here? So we go to the Battery later that night.

• 4:23Shaan Puri?

  The Battery is basically this private members club in San Francisco that is like a Soho House for San Francisco. And my, the previous investor who bankrolled my whole company, the idea lab that I was working at, he created the battery. So we go, we're hanging out there and on the way out, it's like two in the morning, we're leaving and the battery has, I think 14 hotel rooms, but really there's like the penthouse that you rent out for parties and the penthouse, I think was like 10 grand a night, at least maybe 15 grand a night to rent out. And there's an elevator that goes straight up to the penthouse. And so at that elevator, we're walking out and at the elevator is Elon Musk. He's getting in the elevator and it's him, it's Jason Calacanis and it's two other people we don't know. And, uh, and I was just like, you know,

• 5:08Shaan Puri?

  kind of like fangirl mom was like, oh shit, that's Elon Musk. And so the guy, the spy guy, he's with me and he goes, oh, Elon's there. He goes, hold on. He walks over and they're waiting for the elevator. The elevator is about to be there. He walks straight up to them and he goes, like classic picker bar, just doesn't address Elon. He goes, Jason. And he's like, Jason, and he goes to Jason Calacanis, Jason Calacanis is like, oh, hey, uh, what's up? And he's like, he's like, Jason, um, I met you last year at the conference and I told you, you know, what I do with the government and all that. Um, and I offered you a tour. I, I offered you a tour, but I forgot to give you my number. Um, let me give you my number now and I'll be able to get you that tour. And if, uh, if Elon wants to come, he can come to.

• 5:51Sam Parr?

  Oh my God.

• 5:52Shaan Puri?

  He's like, he like focused on Jason Calacanis. It was just sort of like, uh, you know, Elon, if you're interested, you're welcome to join as well.

• 6:00Sam Parr?

  You could tag along.

• 6:01Shaan Puri?

  And then he walked, he walked away and I was just laughing because it wasn't like some super, it's like he tried to do a super smooth move. Wasn't that smooth in my opinion, but it was still hilarious. And he had the balls to approach. So, you know, good for him.

• 6:15Sam Parr?

  So who was the guy?

• 6:17Shaan Puri?

  Uh, I mean, I don't want to say his name, but yeah, he's just a guy and I like haven't seen him since. That was my one night with this CIA guy.

• 6:25Sam Parr?

  Well, this guy's coming on, uh, when you're gone and long story short, we should do more cool shit like that.

• 6:31Shaan Puri?

  Yeah, for sure.

• 6:32Sam Parr?

  Speaking of cool shit, can you, I don't know what's going on with this constitutional shit. And I know you know everything about it. Can you tell me, because it's actually amazing. Or like, I think it's amazing.

• 6:42Shaan Puri?

  I got a DM a few days ago and it said, hey, a group of us are getting together to buy the Constitution.

• 6:48Sam Parr?

  Okay, like, like, like the United States Constitution.

• 6:51Shaan Puri?

  The United States Constitution.

• 6:52Sam Parr?

  I think there's 11 of them, right?

• 6:55Shaan Puri?

  11 copies. I think there's only one that's in the hands of private buyers. This is the one.

• 6:59Sam Parr?

  Who owns it?

• 7:01Shaan Puri?

  So I don't know who owns it, but it's being auctioned off by Sotheby's. So they said, hey, there's a Sotheby's auction in a couple of days. We're going to create a DAO, which is a crypto term for basically like a group, just a group of people. Think of it like a company. We're going to form a DAO and anybody can contribute, contribute any amount you want. And we're going to try to buy the Constitution. And I was like, what the fuck? And I was like, you know, I was like, that's great.

• 7:24Shaan Puri?

  I was like, how much is it? You know, and I think he said they're going to need, I want to say 10 or 20 million dollars. I think it's 20 million dollars that they're going to need to raise.

• 7:32Sam Parr?

  Who messaged you?

• 7:35Shaan Puri?

  Um, I mean, I don't think they all want their like name out there necessarily.

• 7:38Sam Parr?

  Okay, well, who's the organizer behind this?

• 7:41Shaan Puri?

  It's a, it's a small group of kind of like NFT collectors.

• 7:44Sam Parr?

  So, okay, it's not Packy or?

• 7:47Shaan Puri?

  No, he's kind of, so they, they basically approached me, Packy, and I think some others to try to help get the word out. So the amazing thing is, so there's a thing called, so they created Constitution DAO. And, um, and they have raised in three days, I think, $3 million from 2,000 people, something like that. So I'll just pull up the Twitter handle. So the Twitter, Twitter handle is Constitution DAO. And it says, we the people, for the people, we're buying, we're buying the Constitution from Sotheby's in four days. We need your help. And then if you go to the website, it shows that they have, uh, it says, amazing copy at the top. What if we held hands and bought the Constitution together? It's just hilarious how I'm putting it. And then it says, uh, they've raised $3.6 million so far.

• 8:32Shaan Puri?

  And I think they need, where do they write their target?

• 8:37Shaan Puri?

  Okay, I don't think they're at their target anywhere here. But I'm pretty sure I asked the guy, I'm pretty sure they said they need like roughly 10 to 20 million dollars.

• 8:46Sam Parr?

  That's crazy. It's actually pretty amazing. So who, who, how does it work? Who owns it and who and how's it tracked and how do you know to trust these people?

• 8:56Shaan Puri?

  The way this would work is a group of people get together, they buy a thing. Now, this is how they've bought several other things. So they bought, people are creating DAOs to buy CryptoPunks. So, oh, you want a CryptoPunk, but a punk costs like a million dollars now. You don't have a million dollars. Well, you want to put, you want to invest $10,000 into a CryptoPunk? Cool. So we can all pool together 10,000 each and buy a CryptoPunk collectively for a million dollars. And we all own whatever that math comes out to. As you know, we don't do public math. Something like whatever, you know, less than 1% of the CryptoPunk is yours. And you can sell your stake in the CryptoPunk. So they fractionally own it. So that's what I think they're trying to do here is they're trying to fractionally own the constitution,

• 9:38Shaan Puri?

  which is hilarious. They're going to turn the, they can take the actual constitution, they're going to turn it into an NFT. And then you can fractionally own the NFT.

• 9:46Sam Parr?

  And what laws or?

• 9:47Shaan Puri?

  My loose understanding of it.

• 9:48Sam Parr?

  How's it protect the investors? How are the investors protected?

• 9:53Shaan Puri?

  Protected in what way? What do you need protection from? Who's out to get you?

• 9:58Sam Parr?

  They can lie about the price that they sold it. They can never sell it. They can.

• 10:04Shaan Puri?

  Who? So, okay, we're buying it.

• 10:06Sam Parr?

  If they get a hold of it, then they can accidentally ruin it.

• 10:08Shaan Puri?

  Custodied. I don't know how they do custody. So like, I don't know who actually holds the keys. Maybe it's a group that owns the keys. I think the way the DAO is structured is there's a wallet. The wallet holds the NFT and it requires X percent vote in order to do anything with it, to move the NFT again. So you've kind of vote as a group and if whatever, over 50% of people do it, then. Then then they're gonna do, okay, hold on. Let me tell you what this person said.

• 10:36Shaan Puri?

  So, okay, maybe I could say his name. It says it in his profile. So this guy, Austin Kane, reached out and he goes, um, we're, he just, he started off hot. We are literally purchasing the Constitution of the United States. Okay. I go, cool. How much is it? Uh, Sotheby's estimate is around 15 to 20 million. We're building around the clock. You're, the NFT we did shaped his views on this idea. So I'd love to have you be a part of it, blah, blah, blah. And they're basically pooling together assets. I think the Discord group that they have has like thousands of members. Like, I think they had 10 million in soft commitments, like verbal commitments and 3. something million actually funded commitments. And so you crowdfund the Dow. Um, and then I think they, what they plan to do

• 11:18Shaan Puri?

  is they actually plan to hold the physical constitution in like the Smithsonian or something like that. Um, so they, they plan to like have, have

• 11:26Sam Parr?

  Do they make a profit? Does this guy Austin make a profit for organizing?

• 11:30Shaan Puri?

  Um, I don't know. They don't, you know, there's not a ton of details and about the, how the Dow is structured and whether they have like some preferential thing. And, you know,

• 11:38Sam Parr?

  Oh, by the way. This is the same idea we had. They got 10 million in three days.

• 11:44Shaan Puri?

  10 millions, they're soft commitments. They have 3.6 actually wired into their wallet.

• 11:48Sam Parr?

  And you were gonna say, we had this for the Jordan thing. And yeah, uh, I look, like, I was talking to a friend about that the other day. I'm like, I still think that'd be great. The only reason I like, if we ever actually wanted to do this, I think there's, the difference is, is that, that that constitution is likely just being sold to the highest bidder. Whereas if so, if Jordan found out that someone was gonna do X, Y, and Z, he'd be like, no, fuck that. I don't want to do that.

• 12:09Shaan Puri?

  Yeah. Yeah, perhaps, perhaps. Uh, then again, it's been on the market for, what, seven, 10 years, something like that. So maybe, maybe he's ready to sell. If somebody can actually meet, you know, meet the price. I think we, one challenge we had was a, we're just busy and just kind of fucking around saying it. Somebody would actually have to go boots on the ground, figure out, go see it, go figure out why it's not selling, figure out what the, you know, the, the rules are around. Could people Airbnb it? Or could you turn it into a museum? Or could you do something with it? Or is it literally going to be an inactive asset? Um, you know, but I think this is something that can happen. There's another version of this. Have you heard of Kraus House?

• 12:43Sam Parr?

  No, what's that?

• 12:44Shaan Puri?

  So I'm a little jealous. I didn't think of this idea myself, but

• 12:47Sam Parr?

  I like the name.

• 12:48Shaan Puri?

  I might just do my own. The name is really good. Kraus House. So Kraus House, which is K R A U S, uh, house.

• 12:58Shaan Puri?

  It might be the weird spelling of house too, but basically there it's Kraus house dot club. And here's what it says, we're a Dow of basketball fans and we're crazy enough that we're going to try to buy an NBA team. And so they're basically trying to do the same thing. They're trying to crowdfund and buy an NBA team today. NBA teams are owned by billionaires, you know, successful business people, Steve Ballmer types who go buy these teams for one to $2 billion. And the idea here is why don't, why wouldn't all the fans of let's say, you know, like the, the diehard crazy fans of, you know, the Grizzlies or whatever, like, uh, why wouldn't they band together? Could they band together? Could

• 13:38Shaan Puri?

  they raise enough money? Um, between fans of the team and investors who just would love to own a piece of an NBA team and you buy the team and then you, you control the team through the same sort of vote. So you decide which GM do we hire? Do we keep this person on for another year or not? And so it's sort of like a crowd controlled NBA team, which is

• 13:57Sam Parr?

  You can't, that's a, yeah, it's a dope idea. It's incredibly, it's impossible because with buying a basketball team or any American sports major, like one of the top four or five sports, it's impossible to buy or not impossible. The, the issue is not the lack of money. The issue is that it's like, you know, in England, they knight you and they start calling you Sir Richard Branson. In America, we allow you to buy a sports team. Like it's a select group of people and very few people are actually allowed to do it. And it's done that way on purpose. So for all

• 14:29Shaan Puri?

  That's true. You, you basically, you have to get approved by the other 30 owners. So, um, you know, they can vote to block you, but that's not to say they would vote to block this. Like, I think this could generate a ton of, uh, attention and press and be seen as pretty forward thinking. I don't think it's a given that they would block this.

• 14:47Sam Parr?

  I don't think it's a given that they block it, but my point is, is this is not like a thing like, oh, I'll just get the money and buy it. I'll just go and buy it.

• 14:54Shaan Puri?

  Yeah, but I do think money is the limiting factor here because if you go like there's a team that's for sale right now. And if you want to buy them, you have to go put up the sort of like, I think you need to come over the top with the bid. So you're not going to get a deal here. You'd have to say, okay, you know, the price is 2 billion. We're going to play 2 billion, or we're going to pay 2.4, or we're going to play 3 billion because we have to be the winning bidder. And if you could choose between a simple, clean transaction with another billionaire, you'd probably take that. So we're going to have to like, buy something that's got hair on the deal. Now, there's another group that's doing this in a much more practical way. And I don't know if practical is better. So what they're trying to do is they're, they have a DAO and they're trying

• 15:34Shaan Puri?

  to buy a like, fourth tier soccer team in like, the English Premier League or whatever. So there's like, not a, not a team that's, I don't know how soccer works, but it's like, not the actual Premier League, but it's like, you know, there's the ranking system where you can like ladder in, or you can get demoted out. So they're buying one at the bottom. And that's like, I know, it's, it's, you know, the show Ted Lasso, they're basically trying to do Ted Lasso. So they're buying this like joke of a team. Who did that? And they're like, great. It's another group of people, another, another crypto group that's putting this together. And they're, they're buying the team, they're gonna, and that they can do, that's a pretty permissionless thing. And the price is like, not, you don't need $2 billion to do it. You can buy it for $10 million. And so you're gonna buy this team for 10 million bucks. They're going to crowd control the whole thing. They're going to mint NFTs because they're going

• 16:17Shaan Puri?

  to own the IP of the team brand. And they're gonna, they're trying to be like, they're trying to show what a technology, kind of like first crypto, first team, how they would run their team. As an example, that other bigger teams might be able to like, look at and say, oh, that's smart, how they are, they minted it. They sold $20 million of NFTs for their team. And every jersey comes with an NFT. How does that work? Or, you know, there's a social token that gets you access for season tickets? Like, what does that mean? And so they're trying to demonstrate it that way. And they're trying to literally rank up. And the goal is to eventually get into the Premier League and be, you know, Can they one day go play against Manchester United or whatever? That would be the dream.

• 16:54Sam Parr?

  I don't want to spend much time talking about NFTs and crypto because I'm so bored of it. But I just read this amazing Wall Street Journal article about Gary Vaynerchuk. Did you happen to see that?

• 17:04Shaan Puri?

  I didn't see that, but I've been following kind of what he's been doing, but tell me what stood out to you.

• 17:09Sam Parr?

  Gary's, for the listeners, Gary's been on the pod a ton. If you, everyone probably knows who he is. If you don't know, he's basically, he's a celebrity for having a big mouth, but he's like, cool. And he's, and he talked, but he talks a lot. And he owns an agency that at this point is quite large. If I had a bet, I would say they're like a 200 million revenue business. Like it's really big and he bootstrapped it. And he is on fire lately. So basically before we get to the article, lately, he launched a thing with Michael Rubin where, um, I forget, Michael Rubin launched two new businesses and Gary's a partner in one of them. I think it's the like NFT trading card one. Is that it?

• 17:46Shaan Puri?

  Yeah. You told me about this. Yeah.

• 17:48Sam Parr?

  Yes. And then he also is doing, he has a new book coming out and he just launched this thing like a year ago. We had him on when he did it called V Friends, which I think it's like a, a collection of NFTs. I think it's valued north of $500 million, right?

• 18:02Shaan Puri?

  Uh, I'll have to look up the latest, but yeah, it was basically like a top 10, top 15. It's been a top 10, top 15, crypto project for its entirety, basically.

• 18:13Sam Parr?

  And I talked to him like the day it launched or something like that. Um, I was with him at this dinner and I think he said that he had made like 20 or $30 million that day from it. Like just a huge sum of money.

• 18:24Shaan Puri?

  There's been $93 million of sales of V Friends. And I think he gets, you know, let's say a 10 to 10 to 15% stake of royalty on every sale. So I think it's pretty easy to estimate. At the, I think at the low end, he's made $10 million off of V Friends. At the high end, it could be like 30 million.

• 18:44Sam Parr?

  So he's just like prolific.

• 18:45Shaan Puri?

  And let's say what it does. He, he decided to make a, a NFT token that you could own it. And it guarantees you one utility, just the way we did an NFT that said you get five minutes of airtime on our pod someday. By the way, the guy who bought it reached out.

• 18:58Sam Parr?

  Okay. What'd he say?

• 18:59Shaan Puri?

  He's an interesting guy doing interesting things. And so, you know, he want, I asked him, I said, do you want to cash that in or are you going to hold? And, uh, he hasn't replied yet. The, um,

• 19:09Shaan Puri?

  Gary Vee did one where he said, if you own this thing, you can go to my conference.

• 19:12Sam Parr?

  Is the buyer just a rich guy? Is just like a rich crypto guy?

• 19:15Shaan Puri?

  I think he's, yeah, I think he's like crypto rich, basically. Not like mega, mega rich, not like crypto billionaire rich, I don't think.

• 19:21Sam Parr?

  But it's like a wealthy crypto guy who's.

• 19:23Shaan Puri?

  Yeah, like got in earlyish and has done very well and is now in doing a bunch of things. So anyways, Gary Vee's, his NFT, if you bought it, great, you have this NFT, which might be cool as an NFT. You might like the art, it might be, might, he might launch more products into it someday. But the very minimum, it gave you access to his conference. So it was a conference ticket in a way for, uh, that you could use. And there was the only, I think the only way to get into the conference, maybe. So that's what he did.

• 19:48Sam Parr?

  And he hasn't even, I think he just announced when the conference is going to happen and it's going to happen for a guaranteed three years or something.

• 19:54Shaan Puri?

  Yeah. So we kind of bumped it back, but whatever.

• 19:56Sam Parr?

  So kind of cool. So his latest thing, he's got this new book. It's called 12 something, 12. Things to be a good leader, something like that. I forget. And he had a rule that, or he created this thing where if you bought 12 copies of the book, you would receive a mystery NFT. It's still to be determined what that NFT or, or, uh, in token actually like, what does that actually get you? But he, that's what he promised. And so far, as of today, it is the largest preorder ever. And, and, and publishing history. He has, uh, I think as of yesterday, he has sold 1 million copies of his book before

• 20:37Sam Parr?

  it's even gone live. And the people have no idea, uh, you know, what, what they're getting. The way that he did it was he, last night or a few days ago, he did a three hour live YouTube and Instagram thing where he told people to buy the book. Um, and his whole shtick is basically like, I don't ask for much and I provide a ton of content. When I have a book come out, I'm begging everyone to buy it. So that's kind of cool. And that's what he did. And it's the largest book release ever. And that is nuts. That is so crazy.

• 21:06Shaan Puri?

  So, uh, the way, and you know, why people are buying this, right? You know, why people are buying 12 copies of this book?

• 21:13Sam Parr?

  Because, oh, did I not say the 12th copy, they get one of these tokens, right?

• 21:18Shaan Puri?

  They get, they get a mystery NFT. So he promised you that there's gonna be an NFT. It's gonna be good and it's gonna be for anybody who buys, I think, I don't know if there's tiers or what, but like 12 or more books, you're gonna be able to get one. And so, um, and so, so it's kind of crazy, right? Like that's in 1 million books is an insane number of books to sell. Very few books do a million, a million copies. I think, um, I was looking at this site because I, I signed up to write a book next year with Tucker Max's thing. And I was like, okay, so what's like good, you know, is it good? Like a hundred thousand copies, 10,000 copies?

• 21:56Sam Parr?

  No, I bet it's like a thousand.

• 21:58Shaan Puri?

  They're like, you know, some stat 99 point whatever percent don't sell a thousand, won't even sell a thousand copies. 10,000 copies. It's like, you know, yes, the best sellers do eventually sell, you know, like a hundred thousand copies. And then there's things like, you know, like for our work week or in this category at least, Atomic Habits. I think Atomic Habits, he did 3 million copies sold in the first two years or something like that.

• 22:22Sam Parr?

  And the biggest winner of the past five years is Mark Manson's book.

• 22:26Shaan Puri?

  Which one was that?

• 22:27Sam Parr?

  The Subtle Art of Not Giving a Fuck. That book was so big that when I was reading the quarterly reports for whatever, it's owned by Harper's, which is owned by Fox, one of Rupert Murdoch's companies. I don't remember if it's Fox or News Corp. But anyway, they like, one of their big things was talking about that book and how it's like saved their publishing business.

• 22:48Shaan Puri?

  Right. Uh, and there's basically, so, so why did this work? So, uh, one reason why it worked is because Gary's been doing this for, you know, he's been building trust for like 20 years. Uh, you know, like I've known about Gary Vee for 10 years and, you know, he didn't start then, I don't think. So definitely before that. So he's built up a lot of trust and he's like maniacal about content production. Like he, he creates so much content in addition to everything else he does. Um, and it helps, right? The content helps feed the agency. It helps feed all the things he helps sell books. But like the amount of content he produces is wild. So he built up this trust. He was talking about NFTs, he was talking about trading cards before trading cards had their huge run up.

• 23:31Shaan Puri?

  So if you're like, oh, Gary's talking about trading cards. I don't know about that. I'm gonna, I'm gonna hold off and see how it goes. Then you just see this huge run up in basketball cards. Then Gary Vee starts talking about Pokemon and then he starts talking about NFTs. Pokemon goes up through the roof, NFTs go up through the roof. And then you look at his tracker, you say, oh, man, he kind of was also big on social media. Before social media was obvious, he was saying, you know, I remember when Instagram got bought, he went on the news and everyone's like, It's underpriced. He was like, this is, this is a steal. And everybody else thought, oh, my God, they paid a billion dollars. It has zero dollars in revenue. Like, what are they doing? And he was like, are you joking? Like, this is a, this is absolute steal by Facebook. He was talking about Musically and music, how people make, how kids were making music videos before Musically turned into TikTok.

• 24:15Shaan Puri?

  And I remember tons of people making fun of him, like, okay, you know, great. Yeah, yeah, 12, 12, we're all gonna be like 12 year olds making dance videos in our bedrooms. He was right. So he's right on social media, he's right on baseball, on trading cards. He was right on Pokemon. Then he was right on NFTs. He started talking about NFTs. NFTs had this huge bull run. Partly because a guy of his stature, him and Logan Paul, when they started talking about Pokemon, they started talking about NFTs. It actually drove a lot of attention into NFTs, a lot of adoption. So then he launches his own and you're like, oh, do I want to buy this V friends, this doodle that he made? It's priced at two and a half ETH. So he auctioned off the initial ones at two and a half ETH. Today, the floor price, meaning the minimum, you could, the lowest price you can buy it for is 8.1.

• 24:58Shaan Puri?

  So if you just bought, if you just bought, that's like do eight times roughly four grand. So, you know, 32, 32,000. So basically, you, you're up almost 4X on, you're, you're up 3X basically on, on the last thing he told you about. So this time, when he says, hey, buy my book, I'm gonna get you a special NFT. You might have missed V friends. You missed the NFTs when I told you about them. You missed, you know, the basketball cards before they, they all got hot.

• 25:27Shaan Puri?

  Get this one right. And I think if you have a track record of being early and right, this kind of like FOMO builds and people just start to trust you. And I think that's what's happening right here is people are like, all right, cool. I'm in, I'll do this.

• 25:39Sam Parr?

  Yeah. And I think what I would like to do is, I don't know this, but eventually I would like to do it is I want to look at what he's been wrong about. So Gary is right a lot, but he takes a ton of shots. And I was reading Glass Door reviews of VaynerMedia to understand like what's, what's cool about working there and why people like it so much. And they were saying like the haters, of which there'll always be haters, where it was like the negative review said something like, he's always saying the latest and greatest thing is going to be the next big thing. For example, and then they named like four apps. And I'm like, oh, I'm not even like, these are dead. Those are cool. Like two years ago. And so I'd be curious what, what he's been wrong about. But I do think that, that he's likely right more than he's wrong. And he's been right in big ways.

• 26:23Shaan Puri?

  Yeah, I was actually watching. So he did another cool thing, actually, not to make this the kind of Gary Vee hour, but he did an interview with Mark Zuckerberg, which I thought was a pretty big deal.

• 26:33Sam Parr?

  Amazing. Amazing. It was so good.

• 26:36Shaan Puri?

  Yeah, it was good.

• 26:37Sam Parr?

  Dude, he steamrolled Zuck, too.

• 26:40Shaan Puri?

  He kept interrupting, of which the comments were just ripping him for.

• 26:43Sam Parr?

  He steamrolled Mark Zuckerberg.

• 26:45Shaan Puri?

  Yeah, somebody said in the comments, they go, Gary's talking to Mark about social like he's his big brother and Mark's his little brother. But obviously Mark Zuckerberg like invented social networking and like runs, runs the world. But it was true. He really was kind of like all over him. He's a better talker than Mark, right? So that's actually kind of natural. He's a better speaker. He's more engaging and he has these quicker off the cuff and Mark is a little bit more, you know, rehearsed and kind of thoughtful about his words that doesn't always play super well, you know, in front of a camera. But what did you think of that interview? Did you hear anything that?

• 27:19Sam Parr?

  Yeah, I thought it was great. I thought Gary said something cool about how he's like, I knew NFTs were going to be big because of Farmville and how people would pay for these badges. And then he also referenced another Facebook app that I didn't, I don't know what it was, but my context clues were like, okay, it was like a thing where you could like purchase a cool picture. And he was like, that's how I knew it was going to be big. And Mark goes, you know, I never really thought of that. And, and I thought that was funny. I thought that was pretty cool. Also, Mark's haircut was horrible. As if they just like put a bowl on his head and just cut the bangs around it. What's he doing with a bad haircut like that?

• 27:54Shaan Puri?

  It's all actually Gary had a great line in that which he's like, he's like, basically Mark's talking about like the the the metaverse, you're gonna have this this avatar, you're gonna have like your character who has its own virtual clothing and it wears that like it looks like a sim basically, if you've ever played the sims. And Gary's like, you've been living this life, like basically like Mark already looks like a sim, like Mark looks more like a character from a video game than an actual human being. He talks more like a character from a video game than a human being and he wears the same exact thing every day on purpose.

• 28:23Sam Parr?

  Yeah.

• 28:23Shaan Puri?

  Which is what your character in a video game does, like black shirt, blue pants.

• 28:27Sam Parr?

  And he said, and he and he and he nagged him and he goes, this is you already.

• 28:30Shaan Puri?

  He didn't go into details, but he was he was kind of like complimenting, like you've been ahead of the curve, but I thought it was hilarious. You know, that he called him out on that in a way.

• 28:40Sam Parr?

  Um, all right, let me ask you a quick question. So I've been thinking about this, something that I've been thinking about, we've had a bunch of friends talk about screen time, limiting screen time. And I've been thinking about this. So I just did a very short amount of research. So basically, uh, I was curious about what trends have existed where rich, that separated rich people from poor people. For example, um, in in the Greek and Roman era, which actually I don't know what years those were actually, um, BC, sometime BC. Basically, the you were rich if you were, uh, very, very white and Roman poetry would praise the white girl and that meant like the the pale and and palest was, well, yeah, it was a was a mark of beauty. And, um, of social class and things like that, because basically you're not outside working really hard.

• 29:25Sam Parr?

  Of course, uh, that changed and in the nineteen sixties, like, uh, it's kind of started around right around that time where being tan meant that you have a leisure. You know, you have enough time to go hang out outside and have fun and skin tone became kind of a marker of wealth. And and during World War Two, women were using tea bags as self self tanner. Coco Chanel around, uh, the the nineteen thirties, nineteen forties, talked about, uh, being bronze and being tan. And so now it's like became popular to be tan. So what do you think? And I'll tell you what I think mine is. What do you think in like twenty, thirty, fifty, hundred years is gonna be that thing? My opinion is what it's gonna be is a lack of screen time. So not like, like it's gonna be like, oh, you use a computer?

• 30:10Sam Parr?

  No, I don't know. I don't use a, yeah, yeah. I think it's gonna be people. And so like, uh, Mark Laurie talked about that. I believe Jack Dorsey talked about that. Elon Musk has mentioned it, Bill Gates.

• 30:19Shaan Puri?

  Zuckerberg says his his kids don't get screen time.

• 30:22Sam Parr?

  That's what he said?

• 30:23Shaan Puri?

  Yeah, he said this a few years ago, this came out. I think he kind of backed off it because it sounds really bad because like, dude, you addicted the whole earth to social media and you're like, don't let your kids do it. But let me see what the the exact thing is. But I remember for sure that he either limited or or said, you know,

• 30:41Shaan Puri?

  said he wouldn't do it. So he said-

• 30:42Sam Parr?

  Dude, I noticed that once I kind of got a little bit more success in my career, like, I don't check anything on the weekends and like some for like different projects, like I'll get to it when I get to it. Like, I'm just not going to check my email. I don't want to be on a screen.

• 30:56Shaan Puri?

  Yeah, I remember it was a big deal when he said it. I think his kids were like under three at the time. So it was like, you're probably not doing a ton of it. It was like, my daughter's too. She has a ton of screen time. But like, you know, I get Mark Zuckerberg doesn't have to do that necessarily. So he was like, yeah, maybe when they get older, as they get older, I'm sure they will. But but people were like, hey, you know, the people, the media sort of out to get you, you know, in this kind of case.

• 31:17Sam Parr?

  I've got, I've got a couple, like, pretty wealthy friends, and they'll be like, yeah, like, our kid has never like, we don't use our phone in front of them. We don't let them see a phone. And then I, you know, I'll go and hang out with other friends who maybe aren't in that position. And like, we go out to dinner and they're playing on the phone the whole time. And so that's my, I think it's already happening. And I think it's going to happen the next 10, 20, 30 years.

• 31:37Shaan Puri?

  There's a few more. So there's actually, there's actually, you know, other ones. So I think back in the day, being fatter, so having a big belly, used to be a sign of wealth. Because obviously, you had enough like means to eat food and you were, you had a leisurely lifestyle. And now it's the exact opposite, right? So like, you know, having, you know, abs is more seen as a higher status thing than having a belly. Somebody used to, I have a big nose, people would used to tell, somebody told me once, like, oh, back in the day, that was like a sign of like, great power and authority or something like that. I don't know if that one really could change over time because you can't really control it as much. I guess nose jobs. But but I think you're absolutely right that these things shift over time, that the the status signals that you have shift. And it's

• 32:21Shaan Puri?

  basically, you want to be doing what the masses are not doing. So, you know, if everybody's on horseback, you want to be in a car, when everybody's on in a car, you want to go learn horseback riding, that sort of thing. Same thing with like hunting, like, you know, having others hunt for you. And then now it's like a status symbol in a way to be able to have the free time and the skill to be able to go out and go out and go hunting, like have a hobby, have a hobby like that. I think that I think you're absolutely right that- Being away from like the digital experience like how like being able to not have to either work online, play online or talk to people online is going to be a status like it's definitely like a status symbol because it's going to be so rare. It's going to be rare, you know,

• 33:06Shaan Puri?

  more rare than a whatever, you know, a diamond or gold or anything like that is because everybody is going to be completely engrossed as we already are halfway there in like, kind of like the online world. So having anything in the offline world is going to be like a extreme luxury.

• 33:21Sam Parr?

  And that actually like if in terms of like money making and business, that actually like is an interesting trend to look at. Um, there's this thing called a, uh, what's the dumb phone thing? Is it called a light phone? Like, um, I keep hearing a lot of people talk about this thing. Have you heard of the light phone? I don't know much about it.

• 33:38Shaan Puri?

  Getting it. So basically, if you haven't seen it, the light phone is a really minimalistic looking phone. Looks pretty cool. Honestly, uh, looks very clean design. It's like a very basic phone that doesn't have apps.

• 33:48Sam Parr?

  Like it looks like a zoom. Remember, remember a zoom or Microsoft?

• 33:52Shaan Puri?

  It's like, it looks like the early cell phones, but just like cleaner. And, um, you know, like a flip phone or whatever. And basically it's just a phone that doesn't have apps. So you can text on it. You could call on it, but you can't use the internet beyond that. And, um, it's meant to be like, hey, do you want to like, you don't want to be detached from the world, maybe your kids or whatever, like, uh, you know, as you, uh, you know, if you need to be reached for an emergency, but, uh, but you don't want to be kind of like on Instagram, you know, at the time. I think it's a great idea. The, the problem with it is kind of inconvenience with it, which is like, I think you need to like, you need to be like switch your SIM card every time you want to use it and shit like that. If you want to use the same phone number.

• 34:33Shaan Puri?

  So that's kind of annoying, but, um, but I think it's great. And I'm surprised this isn't bigger. I think it was like a Kickstarter project.

• 34:40Sam Parr?

  I'll buy it. I'm, I'm going to buy it. So we just did this NFT thing and we said we'll do content stuff. I'm going to set us up with the, uh, or I'll set it up and you can decide if you want to go with the health thing with that executive checkup. And then I'll, I'll buy one of these, uh, light phones and we could talk about it. I think it's amazing. I think it's cool. You can still use music. I think it's really cool.

• 34:59Shaan Puri?

  Yeah, I think it's great. And what else comes to mind that's like this? So what are some other things? So there's obviously in-person experiences, so travel, meetings, concerts. I think that already kind of has like a bit of a premium, but I think that'll get extended. The premium will get larger. The rarity will get will get higher on that because if most meetings just happen over Zoom, then you'll it'll be a special meeting when you make an effort to go fly and meet somebody face to face. Same thing with a concert. If you, you know, going there and being there and experiencing it, it's going to be one of those feelings you can really only get by doing that. So it's going to become more valuable over time. Like I was talking to a comedian and he said, like, he's like, dude, I was worried, like, you know, after COVID, what would happen? He's like,

• 35:42Shaan Puri?

  demand is roaring back. He's like, the demand now for shows is higher than it was pre pandemic.

• 35:49Sam Parr?

  And so you're asking what else is like this? Well, the rich people, poor people thing?

• 35:53Shaan Puri?

  What else could be kind of a status symbol? I think I have a couple.

• 35:56Sam Parr?

  Yeah, I think like the splitting time thing between cities. It's still expensive, but it's still expensive, but it's not prohibitively expensive. So like, I think that that's going to be far more. I'm doing it now. And I realize I'm like in a fortunate situation, but I think that it's far more accommodating than ever before. So I think that like that part-time living and in splitting time between cities is going to be quite common. I don't know what else.

• 36:23Shaan Puri?

  Yeah, I think that's a that's actually a great one. It's sort of like, if you look at what do our, what do our rich friends do now? That's not common. And then that's just going to become like, like more people are going to do that thing. So like, you know, like you're talking about having a few either Airbnbs or like having three homes and just shift like throughout the year, just shifting based on where you want to be and whatever season you want to be in and not having like a hometown. Dude, here's more of a thing.

• 36:50Sam Parr?

  Here's one, and you're getting into it now. I've been into it for a minute as well, which is, did you see? Well, kinda. I tweeted out asking people to see, to say like, what would, like, so I'm, I'm, I'm building this house. And I'm like, how would you optimize it for longevity, health, and fitness? And I got so many amazing replies. And the most consistent one was cold plunge and sauna. So many people are interested in that. And I think that that's a much bigger trend than I ever thought. So I think having home saunas and, and, and home cold tubs, that is something that's gonna be, that's, I think we're still in the early stages of that. I never would have thought that that was gonna be a thing.

• 37:29Shaan Puri?

  Uh, yeah, that's the, I just bought a sauna, by the way, like, two days ago.

• 37:33Sam Parr?

  I know, I saw you, what's his name? Andrew said, like, don't do infrared. And you're like, uh, but I bought it in for it. Is that still okay?

• 37:40Shaan Puri?

  Yeah. Uh, by the way, there's a sick company, so check this out.

• 37:43Sam Parr?

  Is it, uh, David, David's company?

• 37:46Shaan Puri?

  Florins, have you seen this?

• 37:47Sam Parr?

  This guy just DM'd me, who I'm friends with, he spoke at HustleCon, he goes, hey, I just met with Sean about my sauna business. And I, and he said, and he said that you also like this type of stuff.

• 37:56Shaan Puri?

  Have you, um, did you go look at it? Did you see it?

• 37:59Sam Parr?

  Sick. Uh, he just, he, he DM'd me a video. And you wanna explain what it was?

• 38:03Shaan Puri?

  So basically, uh, it's a sauna, uh, floor, so there's two that, that got, um, that got, uh, that got kinda like highlighted here.

• 38:15Sam Parr?

  Where are you at?

• 38:15Shaan Puri?

  The URL is weareflorins.

• 38:19Sam Parr?

  How do you spell Florins?

• 38:21Shaan Puri?

  F L O R E N S.

• 38:23Sam Parr?

  F L O R E N S. Okay.

• 38:28Shaan Puri?

  Okay, so basically, we are Florins. Uh, so basically, what he's done is he's built a in, a custom, kinda like new version of in-home sauna. It plugs into a normal, normal outlet, which, when I was looking up saunas, that was like, one big thing. It's like, you have to, I don't wanna have to get an electrician out here to handle the power of the sauna. It's like, small enough where it fits in. Uh, it's like a great, like, it's like, it's like, made for like, you know, one person, it could fit easily. Then there's a super nice, like, super clean design. So like, most saunas kinda look like this kinda same cabin looking feel. This looks like it fits in like a modern home. It's like, very slick looking. Um, and so he's building this thing, and he showed me one, he's got it, I'm gonna go visit him, he's got one down here, not too far from where I live.

• 39:10Sam Parr?

  That's in the video?

• 39:12Shaan Puri?

  So then there's one, then there's one of the Presidio called Ancient Ritual. Have you seen this one?

• 39:16Sam Parr?

  That's the one I saw, Ancient Ritual.

• 39:18Shaan Puri?

  So there's two, so Ancient Ritual is the other one that people are kind of hyping up. And I think that one is like, almost like Peloton for a sauna. So you get in, normally when you get into a sauna, you're like on your own. It's like, dude, here, go sit in this, this hot box and like, think, or, you know, talk to the naked guy next to you. Like, I don't know, like, do whatever you want to do. I think what, I don't know exactly what Ancient Ritual is doing, but I think what they're doing is, it's sort of like a guided meditation. They have sounds, they have scents, they have like, they'll talk you through like what to, what to like, it's like, it's like Calm or like Headspace, like meets a sauna. That's my like prediction, they're a little bit, they're very stealthy. There's like nothing on the website, but that's my, my understanding of it just from figuring it out.

• 40:01Sam Parr?

  Dude, the Florence thing is amazing.

• 40:03Shaan Puri?

  Yeah, so I'm really excited about both of these. I don't think either of these is like, you know, mega huge business, but I think it's, I think it could definitely be a really healthy business. And it might be one of those that surprises you. Maybe there's bigger, maybe this is, maybe this ends up like pools, right? Like, I think our buddies are in the, they bought a pool construction company who was telling me something like, you know,

• 40:26Shaan Puri?

  like some absurd percentage of homes, like 50% of homes or whatever in, in areas that can host a pool, like will get a pool in the suburbs. And, and it's like, that's not the exact percentage, but it's like, it's a $50,000 average ticket. It's the number one, like, kind of like optional upgrade to a house that, that happens. And, and so, you know, those companies are doing really well, pool construction companies. And so maybe if you fast forward 10 years down the road, sauna and cold plunge is going to be as common as swimming pool is in America. Like I could, I could see a world where that's the case.

• 41:02Sam Parr?

  I definitely could too. So I'll have to remember exactly what these, the, the, the study says, but there's a, there was a very reputable and famous study. And it said two interesting things. The first thing that it said was, if you sauna for two 20 minute sessions a week, it decreases the likelihood of cardiovascular disease by something like 30 or 40%, a massive number.

• 41:27Sam Parr?

  Then it said, if you sauna for three 20 minute sessions a week, it's going to decrease it by like 60%. Like it's like the, the numbers are like astronomical just from two to three, let alone zero to two. And so sauna is like, uh, I, uh, the, what, uh, the way it works is basically like when your body heats up that much. I guess it stresses it and that's, that's a really healthy and good stress. And, uh, anyway, it's pretty sick. I'm all about that. Do you want to talk about these last two things you have on here? I'm very eager what, what those are.

• 41:59Shaan Puri?

  Yeah, uh, let's talk about that. By the way, just to put an endpoint on this, um, like we talked about this because just we're interested in it and like, whatever. It's just this is our hangout. If you want to be on the wall, great. But I would also say there's been a big lesson I've learned that is anytime people live, anytime you discover a group of people who are very interested in and living a lifestyle that is different than yours, is very easily initially to write it off and just say, oh, that's frivolous. That's, um, that's just kind of like whatever, you know, they're out of touch or, uh, they're weird or whatever. Like it doesn't really matter what, what category it is. Like when I, when I saw gamers and people who stream video games and watch other people playing video games. It was so strange to me.

• 42:39Shaan Puri?

  I remember making fun of this kid in college because I walked in on him and he was watching somebody else play a video game on a live stream. And the guy was playing in Korea. And I was like, you're watching a dude in Korea play this video game? Why don't you just play better yet? Why don't you get outside and like, let's go, go get some food. And I made fun of him for it. And then years later, I'm like selling my company to Twitch and like, I'm, I'm like talking about how great this trend is. And he's like, called me, he was like, you mother, you know, like I, dude, you made fun of me for this 10 years ago. And here you are now, like now you're on board. And I, that's happened to me so many times in life that now I go the exact opposite way. I see some, somebody like you who says the same thing that our other buddy said, which is maybe I should go to the Mayo Clinic and get these advanced scans done once a year.

• 43:22Shaan Puri?

  I think, huh, maybe that's something more people are going to want to do. Why would he want to do this? Why are people choosing plant-based lifestyles? What is that all about? You know, like, and so now I lean in anytime I discover these things. And that's become some of the best, A, like either like discovery. Life changes I can make or be investments. It's a great way to invest because you're actually on the like the cutting edge of stuff. You're in early, which is super important, obviously.

• 43:45Sam Parr?

  There's a book on like a famous business book on it where he talks. I think it's crossing the chasm or something where he talks about like early adopters. And then like the, there's basically this like bell curve of people where it's like in the beginning of the bell curve. It's like late people who are late to it. And then like the middle is like the average Joe. And then there's like early adopters and then there's one more like cutting edge. And you and I both have like a handful of friends of which I would actually say that I forget the names of them. But in that bell curve, there's people who are telling you.

• 44:11Shaan Puri?

  Cause you got the idea, right? But you like butchered all the names. So it's basically earliest is innovators. And it's like the people actually like figuring things out. And then there's early adopters. Then there's early majority. That's the kind of like big chunk, late majority. That's the other part of the big chunk. And then there's the laggards who are like, you know, people who still have AOL email addresses and like, you know, are looking, driving around looking for blockbusters.

• 44:34Sam Parr?

  And for a lot of things, I would say you are on the right side. You're either an innovator or the one next to it, an early adopter.

• 44:41Shaan Puri?

  And I'm trying to go, I'm intent, I'm intentionally trying to go that way. So I thought, you know, I'm just not that. I'm not like a futurist type of guy because I've been so wrong. And I figured out the formula for it. The formula for it is have an ego, make a prediction, be wrong like five times and have it rubbed in your face. How wrong you were, boom, you're not, you're now a futurist. Like I remember the first time the iPhone came out and I was like, who the fuck wants to like read tiny text on a screen? Like that's awful. I was like, nobody's watch a movie on this. I was like, yeah, you can watch, who would ever watch a movie on this like tiny square? Like that's like, that would be the worst is worse than an airplane headrest.

• 45:23Shaan Puri?

  Like I remember saying these things to people and you know, like I was in college. I was like a junior in college and there was nobody remembers this, but I remember being that wrong. Snapchat, I remember being that wrong. My username still has the word test in it because I was so certain. I was like Snapchat, this is this stupid, right? This is just for kids and dick pics and stuff like that. Like certainly it won't go on beyond this Bitcoin. I was wrong early on, right? Like guys in my office were telling me about it back in 2012, 2013. And I was kind of laughing and saying, guys, let's focus on something like legit here. And now I'm like, you know, a fucking Bitcoin evangelist. And so like Twitch, same thing. I was wrong about streaming. I've been wrong so many times that I've actually flipped the script now. I kind of had to reassess my life and say,

• 46:07Shaan Puri?

  I'm not going to be very good as a technology entrepreneur or a technology investor. If I just continue to write off the big things as dumb and stupid early on. Like I need to go the exact opposite way. Okay, what would it take for me to do that? And I just, I just inverted. So instead of, you know, anytime I see that, the same feeling, I instead lean into curiosity. What's making people want to do this? When I think it's so strange. And now that's, that's like flipped the script for me.

• 46:33Sam Parr?

  And we either had Justin or Emmet on at HustleCon or on here. And they're talking about Justin TV, which was the site before Twitch became a thing. And it was basically, uh, anyone can log in and create their own live TV channel. And Emmet, I believe, you could tell me if I'm wrong. I believe the story was like Emmet would like, there's a small corner of the site where these like guys were watching video games. And it wasn't a lot of people, like thousands of people, but they were spending-

• 46:57Shaan Puri?

  It was 2% I think of the traffic, um, at that time.

• 47:01Sam Parr?

  But they were spending a significant amount of time watching. And he was like, that's, this is the one that we gotta go to.

• 47:06Shaan Puri?

  And I don't even think it was that as data driven. Actually, the data pointed against it. Cause again, remember it was a small trap, it was a small amount. They had a combination of two things working in their favor. Number one, Emmet was like, I guess, actually the number one factor was they were fucked. The current thing wasn't working and they had like no, like they had nothing to lose. They don't, they were going to run out of money and fail, or they had to try something dramatically different. And, um, when you feel like you're fucked and you have nothing to lose, you actually have the, one of the greatest assets on your side. Which is that, you know, when you have nothing to lose, you play completely differently than when you feel like you have something to lose. So that was the first thing they had to change. They, the things that were popular were all like, uh, illegal streams. It's legal streams of sports.

• 47:48Shaan Puri?

  So they knew, oh, people want to watch this, but we can't ever build a business around this.

• 47:53Sam Parr?

  Yeah.

• 47:54Shaan Puri?

  So what 90% of people are doing on this site, we can't use. The 2% thing worked. And then the other one was, he was like, I personally like watching these. So he's like, I'm going to go with that. Like, these are my favorite things to watch on the network. So if I'm going to work on this, I'm going to work on the ones that I personally find, you know, the most interesting. And actually, most of the company wanted to go work on the hotter, sexier idea, which was called, uh, what was the thing called? The video thing they had, not Viddy, their, their version of it called social cam.

• 48:22Sam Parr?

  Social cam.

• 48:23Shaan Puri?

  So the company split in half. They said, all right, Justin TV is not going to work, abandon ship. And we got to figure out, you know, what's the, what's the emergency ship? And so- They had this, I think, Michael Seibel, who now runs Y Combinator and Justin Khan, they wanted to do social cam. It was Instagram for video. Instagram is the hottest startup in Silicon Valley, but it's photos. We're going to do Instagram for video. And they were able to instantly raise money. They got tons of initial hype and traction and press. And all the talented people in the company wanted to go work there. So I talked to this guy, Jacob, who was the OG designer at Twitch. And he's still there. He's still at the company today. And I said, how'd you know, like, to bet on Twitch instead of social cam? He goes, oh, no, dude, I wanted to be on social cam. They were just like, nah, like, we don't like, team's full, bro.

• 49:07Shaan Puri?

  Like, you go work on the thing with Emmett, because Emmett was his childhood friend. He's like, you gotta go do that one. He's like, ah, fuck, all right, whatever. You know, so like, that was what seemed like the great idea. But actually, what Emmett did, which was leaned into this really weird behavior, unique lifestyle that these gamers were doing, where they were streaming themselves playing for eight hours a day, that turned out to be the thing.

• 49:29Sam Parr?

  And that's kind of my point, which is like, I think that there's like these, I do it on online communities, particularly Reddit, but you can, right now, you could do it on Twitter, or you could just type in like any idea or any hobby and type in the word forum. And you could just find like these niche communities of people that are kind of freaks. And it's fun to like, learn all about it. Like, for example, intermittent fasting fasting is now like, we all talk about it. I remember like, eight years ago, I remember Business Insider wrote an article about like, a Microsoft executive, and they mocked him for the like, intermittent fasting, what is this? And, but there's, there's been communities online where I've like, read about people doing this for forever. And you're like, fasting? Like, no, like, breakfast is the most important meal of the day.

• 50:10Shaan Puri?

  Just look at anything they make fun of Silicon Valley for. At the beginning of coronavirus, it's like, VCs are so paranoid about the real world that they're wearing masks to conferences. Guess what everybody's doing now? Wearing masks, right? Oh, my God, intermittent fasting, Silicon Valley's latest craze, not eating till noon every day. You know, what a Google, what Google engineers are doing, right? It's like, make, media loves to make fun of it. Guess what? That's what everybody's gonna be doing. You know, what are some other things that are like that? I think, you know, some of them are. Meditation, by the way, was like that, too. People made fun of it and then, you know, boom, it's like the new yoga. The other ones I think that are happening are like stem cell or any like blood platelet spinning stuff where it's like, oh, you have knee pain?

• 50:53Shaan Puri?

  Well, these guys, they like go to Puerto Rico and like go to Germany and like get this fucking blood spinning treatment and go get stem cells injected in their knees.

• 51:00Sam Parr?

  That and

• 51:01Shaan Puri?

  Now they feel good.

• 51:03Sam Parr?

  And gene editing, I think is

• 51:05Shaan Puri?

  Gene editing is one, another one, breath work. I think breath work is where meditation was. I invested in this thing called Othership. They just actually launched their app. I use it every single day and like I use it religiously because it makes you feel so good. And to the average person, like I do it outside now after Huberman was like, get sunlight on your eyes first thing in the morning. So I do it outdoors and I'm sitting in my driveway, basically doing it. And neighbors are walking by, they're walking their dog, but they view as a very normal behavior, go for a morning walk. And they see me like doing fucking breathing techniques on my driveway and they think I'm a nut. And I love it. I go louder as soon as somebody walks by because I want them to know they live next to somebody from the future.

• 51:46Sam Parr?

  Dude, there's this guy, his name was Bill, well, let's start with, there's this guy named Arthur Leonard. He's, he's dead now, but in the sixties and seventies, he was a New Zealand track and field coach and he had runners like Paul Walker, or not Paul Walker, that's John Walker.

• 52:01Shaan Puri?

  Fast and Furious actor.

• 52:02Sam Parr?

  Yeah, yeah. Peter Snell and all these like New Zealand guys who started winning the Olympics in the 1500 meters, 5K and 10K. And everyone's like, dude, what are you doing with your runners? And he goes, we run like 120 miles a week. We do long distance running and we go slow and we just do it, just a shitload of it. And this one coach from Oregon got really interested and his name was Bill Bowerman. And he goes, well, I'm the track and field coach at Oregon University. I have all these great runners. What are you doing? And he goes over to, in the 1970s in New Zealand and he learns from Arthur Leonard and he comes back and he starts making it popular. And two things happen. University of Oregon gets really good at track and field and he ends up making shoes for his runners so they can run a little bit faster. And he calls it Nike.

• 52:47Sam Parr?

  He calls that company Nike. He starts it with a, with Other runner, Phil Knight. And the other thing that happens in this just it worked out perfectly is he starts talking about it to all of his friends. He even writes a book about it and I believe it's called like the joy of jogging. And the idea of jogging, it wasn't even like a thing in the seventies. People are like, what do you mean? You're just gonna run like art?

• 53:06Shaan Puri?

  From what?

• 53:08Sam Parr?

  Yeah, like, are the police gonna go after you? And and like, like, it was like astounding, like prior to 1970s. So there was a, it was a jogging craze of the seventies. Prior to that, people didn't go out and run. That just like wasn't like a thing. And so anyway, that's like another example where like running became popular and Bowerman created Nike to kind of capitalize on it. Let's wrap up with this last thing here. What is this? I always enjoy your wisdom shit. Put yourself out there, announce what you're trying to do and how you're trying to do it.

• 53:34Shaan Puri?

  So this actually came from the Facebook, the Zuckerberg interview with Gary Vee. So Gary Vee goes, you change your name to Meta, you change the name, company's name to Meta. So like, you know, like, what's that about? You kind of wanted to like, announce this to, what's the kind of like the thinking behind that? Cause I think I get it, but you know, explain it. And Zuck basically said this thing, he goes, um, he goes, you know,

• 53:56Shaan Puri?

  I think this is really important. And he goes, you know how it is when you run a company? He goes, you have, you know, hundreds of employees, dozens of employees. We have thousands, tens of thousands of employees. It's really hard to get the message out inside your own company. One of the best ways to get your company to realize you're serious about something is to go talk about it externally. So that's the first thing he said, and I thought that was so true. When, whenever a statement gets made publicly inside the company, they also read that article. They read that press and say, I guess we are committed to this. I guess we are, I guess that is a top level priority. And they start to take it seriously. So all of a sudden, the product managers start adding features for that thing. Or the top talent will switch to that division because they know that that's an area for growth for the company. So it works internally.

• 54:39Shaan Puri?

  Then he goes, the other thing is he's like, you know, we. We wanted to put a message out there to the world like he goes, I think it's really powerful. He goes, we wanted to say what we were doing so that people who want that to exist will come work for Facebook. And Gary goes, yeah, it's like a recruiting thing, right? He goes, he goes, yeah, he goes, it's kind of amazing. You know, if you just say what you're trying to do and how you go about doing it, that like it repels, he goes, you'll get a lot of hate. And he's like, we always get hate. Anytime we announce anything, we get hate. He's like, so that's going to come anyways. And he's like, when you say what you're trying to do, what you're trying to build, you know, what you're trying to do with your life and basically how you're trying to go about it, you will repel the people

• 55:24Shaan Puri?

  who find that off putting and you will attract the people who want it. And he said it so simply, this is not a, oh, I've never thought of that. Or wow, that's such a new concept. It's not that. But it reminded me of like, a lot of good things that have happened in my life that simply came from saying, what the hell I'm trying to do, why I'm doing it, why I'm so excited about doing it, and how I'm planning to go about it. Here's what I plan to do. Because the other thing Facebook announced was, we're investing $10 billion into, you know, the metaverse this year, like into our AR and VR projects. And 10 billion is like a huge number. And so that basically says, we're changing the name and we're investing

• 56:04Shaan Puri?

  $10 billion. That means, this is our future. This is the bet. And, and so that will attract talent. Now, I just thought, that's such a powerful concept for anybody. It doesn't even really matter what the, what the stakes are. Like, I've done this when I try to hire interns. Most people when they try to hire interns, they spend all their time, you know, they'll write a blog, they write a job post, and then they'll like, you know, hope and pray the right person comes by. And the better way to do it is, you write a job post that would attract the, you think about who the ideal person for this is, and you say, what would make them stop what they're doing, and be like, holy shit, I gotta check this out. I gotta go reach out to them. I gotta talk to them. And so now you're not going to write a normal job description that says, the role, the responsibilities, the requirements, minimum.

• 56:48Sam Parr?

  You also need to know who you don't want to work there.

• 56:51Shaan Puri?

  Exactly. And it'll work out. So like, I put a thing up on Twitter once, I remember. I think I've talked about this before on here. I put up.

• 56:58Sam Parr?

  Yeah, people shit on you.

• 57:00Shaan Puri?

  People shit on me. They bitch on me for everything I do. This one, this one, it was, I kind of like, almost hand wrote it and made it look handwritten. And I said, hiring an intern. I said, you're going to get three years of experience in the next 12 months. Um, I don't drink coffee, so you'll never have to go fetch me some.

• 57:19Shaan Puri?

  You're not going to know what to do. I'm going to throw you in the deep end, but don't worry, don't, don't worry. I won't let you drown. And I said, you're going to work on this, this, and this for me because I'm trying to do X. My start with the startup was at the time is I'm trying to build X and I want somebody who can come in and do things like A, B, and C, and who knows what else? Um, and I basically was like, you know, whatever. And there's a PS at the end. And this got like hundreds of applicants to come in. Why? Just because I didn't write a normal job description. Secondly, because I said it, I said, what the hell I'm trying to do and it attracted the type of people who, who want to do something like that with their life, you know, they, they found, they found an overlap between their interests. It sounds again, so simple, but if you kind of check yourself, you say, have I done that? When's the last time I put a stake in the ground?

• 58:01Shaan Puri?

  I put a flag in the ground and said, here's like, I'm Sam Parr, here's what I'm doing. So that you would attract like-minded people. I think you kind of did it with the fitness influencer thing, to be honest, you go, I'm going to do it. I'm going to get away from this business stuff and I'm going to focus on being, I'm going to become a fitness influencer. I'm half joking, but I'm also half serious. And, um, and then you started posting the content every day. And you started like doing it in public on Facebook, you post on Twitter, you post it. And I'm sure some people make fun of you or some people leave kind of comments that are like slight jabs or whatever. But like you put it out there and I'm betting your DMs are full of people who are now

• 58:36Sam Parr?

  Yeah, it's sick.

• 58:36Shaan Puri?

  sending you cool equipment, ideas.

• 58:38Sam Parr?

  Yeah.

• 58:39Shaan Puri?

  Flying out to meet you. Like, that's just what happens when you do that.

• 58:42Sam Parr?

  And it's not because you're famous. People, someone was like, do you want to make money off this? I was like, no, but like, I would love like a professional athlete to think that this is kind of cool and be like, oh, I didn't know you like fitness. You want to come over?

• 58:53Shaan Puri?

  Right.

• 58:53Sam Parr?

  Or, you know, like a Heberman, like he didn't find us this way, but he's like, oh, you're into like, you know, the body and things like that. That's neat. I want to learn a little bit about the media business. Can I, uh, learn it from you? Um, have you read the book 48 laws of power?

• 59:08Shaan Puri?

  I haven't read it now, but I've heard some of them and I find it weird. Like the summary, basically the guy goes on Tik Tok. I don't know how he's in my algorithm, but the author, Robert Greene, he does like one individual power at a time on Tik Tok. It always comes up, but it'll always be something so generic that I don't know how to like, it's like very weird. He'll be like laws of power, like, um, don't, you don't want other people to like you or something like that.

• 59:33Sam Parr?

  Well, it's like something like that.

• 59:35Shaan Puri?

  And I'm like, okay, I don't know what this is. Why is this book so hyped?

• 59:37Sam Parr?

  His books are like so in depth. I believe that like in some prisons and some state prisons throughout the country and some states have banned the book. It's, it's incredibly interesting.

• 59:47Shaan Puri?

  Too powerful?

• 59:48Sam Parr?

  It's, no, for real, it is. It's crazy. It's a crazy book and law number 25, I used to memorize the laws when I read it. Law number 25, and I just had to Google it now that I don't remember it that well. Law number 25 is to always, uh, or consistently recreate yourself. And he says, be the master of your own image rather than letting others define it for you and incorporate dramatic devices into your public gestures and actions. Your power will be enhanced and your character will seem larger than life. And with this Facebook thing, as well as a lot of other things, they get made fun of for doing that, but these huge gestures oftentimes work out well.

• 1:00:26Shaan Puri?

  Like I did, here's this little example of it. I had a Twitter bio for the last few months. I just changed it.

• 1:00:31Sam Parr?

  I know, I thought it was good. 10 million rev or something.

• 1:00:34Shaan Puri?

  I basically said, every Twitter bio I ever saw was like the past. And I thought, okay, I see the value in that. Like it's good for somebody to land and know what you're doing. But I thought, what's more interesting is like, what are you trying to do now? I said, how could I plant my flag just in the, the top of my profile? And it was very controversial. I think a lot of people felt, I don't know, they don't tell me, but I'm, I'm assuming there are, there are a bunch of people out there who probably read it and was like, this is kind of cringey or like, why is he saying this is weird? And there's some people that would DM me.

• 1:01:03Sam Parr?

  What was it cringey? All, all you did was said, I want to make a hun, or no, the business will do 10 million in revenue this year.

• 1:01:08Shaan Puri?

  I said three things, I said four things. I said, I'm trying to be in a great mood daily. I'm going to get into phenomenal shape for the first time in my life. I'm going to make $10 million by December and I'm going to, um,

• 1:01:23Shaan Puri?

  I remember my last one was something else, but those are the three.

• 1:01:27Sam Parr?

  Something about fitness, maybe.

• 1:01:29Shaan Puri?

  The second one was fitness, getting phenomenal shape for the first time, that and something else. Maybe it was like, I don't know, blah, blah, blah, family, something to make me sound good. After I said, I want 10 million bucks by December. Okay. So I put that out there and I got, I would say five really important messages from there of like really great connections that came out of it from people just being like, yo, like, respect, I respect you for putting that there.

• 1:01:56Shaan Puri?

  I might be able to help you with the fitness thing, or I might be able to help you with, I see you have the mood thing. What are you doing for that? I want to learn. I'm like, great. I would love to teach it. Or 10 million bucks. How are you planning to do it? How far along are you? Come on, I get an email from one guy keeps saying, how far along are you? You're getting close. Your thing is inspiring me. My, I set my goal too. My goal is not 10 million. My goal is 100,000, but I want to make 100,000. And so like it attracts like-minded people. And I, and I, I don't even think that that was that good of one version of this. I think the, the law 25 you just said is super important to like continuously reinvent and craft it. And like play with it. Don't get stuck in like whatever you used to say three years ago, or even three months ago necessarily, if it's no longer the, the most badass, exciting, fun

• 1:02:41Shaan Puri?

  version of you and what you're trying to do.

• 1:02:43Sam Parr?

  Do you, and what does it say now? You want to build a hundred million dollar brand or something?

• 1:02:47Shaan Puri?

  Yeah. So I'm building a hundred million dollar brand and I put, that I'm investing in company, badass companies like XYZ.

• 1:02:54Sam Parr?

  What are the odds that, what, so you're building a business right now, which we purposely don't talk about it, but you're building a business right now that's in a totally separate field than you are in now. If, if you, you being like media, media Sean.

• 1:03:09Shaan Puri?

  It's different than anything I've done before also. Yeah.

• 1:03:11Sam Parr?

  Yes. And many people, including me, well, I haven't done this, but this is something I would have, I would do, would say, well, what the hell? Just focus on like the main thing.

• 1:03:22Shaan Puri?

  Yeah.

• 1:03:24Sam Parr?

  But do you think it's gonna work out? Like it seems like it might work out, right?

• 1:03:28Shaan Puri?

  Yeah, I think it's gonna work out. Um, I'm pretty, I think it's gonna work out. I, the reason why, I mean, I started with my wife. So like, I wanted to start a business with her. I think we had the idea together. I thought that would be fun. I never did it. Normally I would go work all day, be super like, you know, excited and stimulated by like all the shit there. She's not into tech. She's not into like the stuff I'm into. So I'd come home and you know, she'd say, how's your day? And I'd be like, ah, it's great. Like, yeah, it's hard to much further in depth than that. Right?

• 1:03:55Shaan Puri?

  So this was a cool thing we could do together while we, uh, you know, like had our first two kids and I got two little kids now. So that's why I went into this very different thing and also as a challenge. And also we have a couple of friends that also do e-commerce and we're doing really well with it. So I thought, okay, I can learn from them and, and kind of, we can bounce off each other, bounce ideas off each other.

• 1:04:15Sam Parr?

  Would you sell it next year for like 20 or 30 million dollars?

• 1:04:19Shaan Puri?

  No, I think it can get to, I think it gets a hundred and like, I think we should just go all the way.

• 1:04:24Sam Parr?

  That's pretty awesome. And you're enjoying it still. It's not exhausting.

• 1:04:28Shaan Puri?

  Uh, it's a pain in the ass tons of times, but like, you know, overall, yeah, like somebody, our buddy, uh, Suli, who, um, who I talked to and kind of like look up to as a business mentor, he was like, he really wanted to advise and help me with it. And I was like, okay, um, why do you want to do this? Like, you know, your time on this is not gonna, not gonna pay off. Like, you know, you have, if you just spent that same hour in your other business or in one of these other 10 things, it's just honestly, it's more valuable for you. And as your friend, like, I don't want you to make a decision today that is actually like a bad decision. He goes, uh, like, don't worry about that. Like, he goes, I'm basically, you know, like, I was like, you could just be having free time. He goes, uh, yeah, I don't, this is my free time. He's like, I am only happy when I'm in a prison of my own making.

• 1:05:15Shaan Puri?

  I thought it was a badass way of saying it. He's like, you know, I don't want to do nothing. I like doing hard things, challenging things. As long as I get to choose what the hard and challenging thing is, if it's something I don't want to do and it's even remotely harder challenging, I'm like a whiny baby. But when it's really hard, but I chose it, I, I picked this poison, then I have so much fun. Like I just wake up every day energized. And I was like, wow, that's a great way to know yourself.

• 1:05:42Sam Parr?

  Well, um, We can wrap up there. I think, what did you, where's Ben? Ben, what do you think? I think we covered a lot of interesting things. I like the philosophical wisdom bullshit.

• 1:05:52Speaker 02

  Yeah, the end was really great. It got my wheels turning about like what I can build kind of in public, how I can put myself out there more. I love that part.

• 1:05:59Sam Parr?

  I think building in public is overrated, by the way. I'm gonna do it with this ketchup thing, but I think it's overrated. You know what's better than building in public? Just doing cool shit, not talking about it and being private.

• 1:06:11Shaan Puri?

  Yeah, that's fair. I'm actually, I'm doing both right now. I have one thing that's in private and a bunch of stuff that's in public, and I actually like them both.

• 1:06:21Shaan Puri?

  Ben, what if I said, what if you were gonna put yourself out there? What are you trying to do? How would you put your, plant your flag so that you can, like a magnet, attract like-minded people to you? What's your, what's your version of, I'm Ben and here's what I'm trying to do right now?

• 1:06:35Speaker 02

  Well, so, I mean, obviously, a lot of people know about my podcast already, How to Take Over the World, and I'm trying to make it a top 100 podcast in the world across any category. So, we're trending in the right direction, but I haven't really put that out in, in public yet, and I guess now it is. So, there we go.

• 1:06:56Shaan Puri?

  Sam asked an important question. Every, every goal or dream should have a time associated with it.

• 1:07:02Sam Parr?

  Yeah, you always have to have it.

• 1:07:04Shaan Puri?

  Yeah, so what would be, otherwise, you know, it's a, it's an endless wish. So, what would be, what do you want?

• 1:07:13Speaker 02

  How much time is left in 2021? We got six weeks?

• 1:07:17Shaan Puri?

  Yeah.

• 1:07:19Speaker 02

  Let's say in six weeks, let's say, let's, I got a little more than a month.

• 1:07:23Shaan Puri?

  Everybody, go subscribe. If you listen to this, go subscribe to the How to Take Over the World podcast. It's honestly an amazing podcast. That's why we've run some episodes on this feed before. All right, we'll, we'll get you closer. And I think, you know, like, if you just said, all right, I think one of the reasons people struggle with this question is they feel the pressure like, oh, fuck, this is my purpose in life or my mission in life. I better get it right. And actually, you wanna do the exact opposite. You wanna treat it like a kid when you say, what do you wanna be when they grow up? And they say, I wanna be a dinosaur. I wanna be a firefighter. I wanna be a pizza man. I wanna be a pizza. And it's like, okay. The best way to get to this statement is actually to put zero pressure on it and say it out loud and then say it aloud again, say a different thing out loud, say like, play with the ideas until something sticks with you and hits with you and then you say,

• 1:08:08Shaan Puri?

  okay, and then how do I juice that if that's the dream on level seven? What would it be on level 10? What would it be if I turned the knob all the way, broke the knob off the volume thing and it's now at like volume 12 accidentally? What would that be of this of this podcast? Like, what would it be right now if you cranked it up?

• 1:08:25Sam Parr?

  By the way, I feel like we both put ourselves out there of like putting a number to it. Meanwhile, Sam is like, I'm just gonna be a fitness influencer, but like, where's, where's your number in timeline, Sam?

• 1:08:35Speaker 02

  We're not judging.

• 1:08:36Sam Parr?

  No, I have one bitch. It's to be weigh 185 pounds by January 15th. Come on.

• 1:08:42Speaker 02

  Okay, okay.

• 1:08:43Sam Parr?

  I have it written down on this piece of paper.

• 1:08:45Speaker 02

  That's not, that's not an influencer goal. That's just a fitness goal.

• 1:08:49Shaan Puri?

  Well, that is because where are you at now? So you're at?

• 1:08:53Sam Parr?

  196.

• 1:08:55Shaan Puri?

  So Sam's basically saying in the next two months, I want to lose 11, I want to lose 11 pounds, but I'm more, I'm, you know, he's already like, you know, somewhat in shape. So, you know, I don't know if it's, I don't know if you have like a body fat thing or whatever. So now what will that attract? It'll attract other people who also want to lose weight or have just done it. Right? Those are the two people that are going to reach out to Sam. Hey, me too. Or I just did it. You can do it too. Here's what I, here's what worked for me. And so like, that's the power of doing this and of saying it out loud is convincing yourself.

• 1:09:24Sam Parr?

  And Ben, don't come at the master when it comes to goal setting, okay? I'm the self, I'm, I'm the man, I'm a manifest cowboy, baby. I get it done.

• 1:09:32Speaker 02

  I just want to know when you're gonna have 100,000 Instagram followers, Sam. That's all I want to know.

• 1:09:36Shaan Puri?

  The manifest cowboy is hilarious. My buddy has the best nicknames I just discovered. He, cause he showed up for this thing and I was like, dude, you showed up. Like I thought you'd be late and I thought like, you know, you might skip it today because you didn't have to do it. And our other friend was there, he goes, that's why they call him Mr. Show Up. And I thought he was joking. And then literally someone called him Mr. Show Up. I was like, is that your actual nickname, Mr. Show Up? And he's like, yeah, he's like, that was the thing. He's like, he's like, anytime somebody needed like, whatever it was, a ride to the airport. Or, you know, like, you need a ride home from the airport, I'll be there. Just give me 15 minutes. I'll show up. And like, you'd give him a throwaway invitation to a party. Be like, hey, I'm going to this thing.

• 1:10:18Shaan Puri?

  But, uh, you know, you won't know anybody there and it's two hours away and like, it might not be fun. He's like, cool, I'll go. And they're like, you showed up to the party? Like, you don't know anyone here. I can't believe you showed up. And that became his reputation.

• 1:10:31Sam Parr?

  Who is this guy?

• 1:10:32Shaan Puri?

  It's this guy Dom that I work with. I love this guy. And he's like, I thought that nickname, Mr. Show Up? Like, I wish that was my nickname because I can tell you one thing, Mr. Show Up is gonna win in life. Cause 80% of life is just showing up. And, uh, and if you're Mr. Show Up, you're, you're acing that part of life.

• 1:10:51Sam Parr?

  That's hilarious. Um, I think it's gonna be a good app.