Give Me 15 Minutes, and I'll Fix Your Company Culture | Ep 1010

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Most business owners aren't held back by their obvious bad hires. The mediocre middle is what clogs businesses. In this episode, Alex defines organizational culture and explains why the weakest person a team tolerates sets the bar for what is acceptable. He also explains how local versus global empathy changes hard decisions about firing employees. In this episode 00:00 What culture is: the rules of reward and punishment 02:25 The 80/20 of culture: who you fire is the loudest signal 07:09 Judge team members by output instead of excuses 11:05 The IQ analogy: why removing beats adding 13:45 Closing the gap between knowing and doing More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Alex Hormozi?

  I think that people have talked about culture in a lot of different videos and books. And the first thing that they do not answer is what a culture even is. And so they don't even define the thing that they are trying to help you quote, build. And so I'll start by defining what culture is. And then I will give you the 80 20 of what it looks like to build one in a way that yields high performance. So culture is the rules that govern reinforcement, AKA reward and punishment in a business. Now, what does that mean? Is it just this big list of rules? Well, sort of, and they're often spoken and unspoken, mostly unspoken.

• 0:43Alex Hormozi?

  And people learn them the way that they learn everything, which is through action firsthand and observation secondhand. And so if someone shows up to a meeting late and it is someone's first week and no one says anything, they learn through observation that showing up is okay. If I show up, nothing happens. That is a rule if then, right? Now, if they then show up and they are scolded, then they find out an additive to that note, which is if that person shows up late, nothing happens. If I do, I get in trouble. Or my boss cares and that boss doesn't. And so what happens is we develop this lattice work of understanding of like, where do I get rewarded and where do I get punished?

• 1:28Alex Hormozi?

  And then our, our, our behavior orients around that. And then when that happens systemically, we then describe the systemic behavior as the culture of the business. These are the spoken and unspoken rules of what gets rewarded and what gets punished in the business. And so if we think to ourselves, okay, this is the list of rules and people learn through observation and through doing themselves and getting feedback, then to create a culture, it would mean that we would need to model the behavior that we want and reward as, you know, chief reinforcement officers, if you're the person who owns the business, the behavior we want and punish the behavior that we don't want. Seems pretty straightforward. The issue is that it happens 24 7, 365, and it's happening in teams where that you are

• 2:12Alex Hormozi?

  not involved in, which is why you have to start cascading down through leadership, the same behaviors to the leaders who then cascade it down. Now, one of the things that I'll give you the, the shortcut, the 80 20 on making this work. If you want to have a high performance team, the biggest signal that you can give, even more than promotions, and promotions are very big, is who you fire. Now, I want to be really clear about this because I think it's so important. I'm not saying have a fire everybody culture. I mean, you can if you want, but it's more so the minimum bar. And so the culture of a team is defined horizontally, not vertically. So really important.

• 2:55Alex Hormozi?

  So it's not that if I say, hey, you need more A players, it means all of, all of your employees need to be like you or like your executive team. That would be ridiculous, right? Like to, to demand the same level of skill from somebody who's earlier on in their career or, you know, you know, maybe a frontline, you know, employee that's customer facing compared to, you know, a more seasoned executive would be ridiculous. And so that is not what I'm saying. And so I think people confuse this. We want to raise the bar horizontally within each department or function. And so let's say that we have customer service, because it's simple, simple and that most people understand. If we have a customer service team and we want to improve the culture, one of the easiest things that you can do is remove the people who suck, because the culture is built from

• 3:40Alex Hormozi?

  the bottom up, meaning the, the worst person on the team is what you have signed off on as acceptable. And that becomes your bar. Like, think about how real that is like, and I'll say this as somebody who has a company that has like a lot of winners and high performers. Like every time we let go of mediocre people, the team is stoked. They're like, dude, they sucked. Thank God. And like, I'm glad you saw it. I was going to say something. And the thing is, is like, I want to beat them to the punch because then they have trust and confidence in our ability to make decisions. Right? If the team feels like you wait forever to let people go, it's very disheartening. Like, there's nothing more demotivating to a winner than being forced to work with a loser.

• 4:25Alex Hormozi?

  And so if you think about the great teams that exist, you think about like the, you know, the SEAL teams versus, you know, the general army, there's nothing wrong with being in the general army, obviously. But special ops and the most elite teams, they get there through elimination. They take it, they take this gigantic amount of people and then they remove or they deny people. And when people are, you know, they cut them, you have to go through this whole thing, they cut them. Now, we can't have people run through, you know, how, I don't know how many weeks, you know, bootcamp is or whatever, but like however many weeks it is, I can't run someone through that, right? And then find out. Now you can make the argument that the first 90 days of onboarding can function that way, which I think is a good way to think about it. But we have to be willing to make cuts.

• 5:06Alex Hormozi?

  And so it's like, we need to lubricate within the organization, the ability for managers and leaders to let go of mediocre people. Cause the thing is, is you're never actually suffering from losers. Cause you're like the true losers, you'll get out because they're so painful. I mean, some of you guys don't, but I would say the decent business owners will at least get the losers out. The people who are limiting your business though, are the mediocre middle that are clogging all the pipes by best being slow, having mediocre work that has to get reworked by somebody who's a winner and who actually cares. And it's the clock in, clock out behavior that is, is what, is what creates mediocre organizations. And to be fair, that's the vast majority of organizations. And right now there's probably people in your business that have been thinking like,

• 5:47Alex Hormozi?

  just blahs, just NPCs, just they just, they're just there, right? And you know what? God bless them. They could do whatever they want. It's just that just don't do it in my business. Right? And so we have to create lubrication. We have to create rewards for people for letting go of bad people. Now, I've had enough rewards in my life for letting go of mediocrity that I try to sniff it out, but we have, you know, 200 plus people who work at acquisition, I'm just at the cold go, it's like, I can't meet everybody. So I have to consistently reinforce that we need to raise the bar, but the bar, when we raise the bar, the actual action of raising the bar is lowering your tolerance for people doing mediocre work. And that means that it does, you don't give nine chances, right?

• 6:31Alex Hormozi?

  You give a few and then after that, that's it, right? And so if you want to create Harvard, you have to have a 1% acceptance rate or whatever the percentage acceptance rate is. Now, the difficulty with Harvard analogy versus the kind of bootcamp analogy is that once someone's into Harvard, they basically don't get kicked out. So we kind of need to have it at two levels. And I would make the argument that I'd rather have a slightly easier way in, because I think that our ability to judge other humans from one or two conversations and maybe, you know, a document is limited. But our ability to judge their output by what they do, much, much better.

• 7:14Alex Hormozi?

  And I would also encourage you to shy away from allowing someone to explain away a lack of output. Because like anybody who's good at selling, which some of the most mediocre people are, is they're able to sell their excuses. And one of my favorite sayings from Napoleon is that he would prefer lucky generals. So he was like, even if I had two generals and one of them is unlucky and one is lucky, he's like, I'd rather have the lucky one. And so if some person always just seems to have things that go wrong, it's usually not that luck is actually against them. It's that they, they don't understand how to create the conditions for success. And they don't know how to maximize their own likelihoods. And so if you want to create, you know, SEAL team six or a super high performing team,

• 7:59Alex Hormozi?

  number one, you get there by not letting people stay. And I'm just telling you right now, let's say you've got a 10 person sales team and four of them are like, not doing that well, and they're kind of petering along. I have yet to have an exceptional salesperson. Every A I've ever had, I know within 14 days, seven really, 14 is being generous. And so if we're saying we only want As, not Bs, then you have to get rid of Bs. Now it's going to seem heartless because it's like they barely even gave me a chance. But the thing is, is like, assuming someone has, you know, gone through training, right? If you have any kind of training.

• 8:42Alex Hormozi?

  You could just see the output. And so I would say, I got asked yesterday,

• 8:49Alex Hormozi?

  you know, a lot of wealthy entrepreneurs who are older than you. What would you say is the most important lesson you've learned from those people? And I thought about it for a second. I was like, to a man,

• 9:01Alex Hormozi?

  there's one single direction that is 100% correlated with the directional growth of the company, which is the tolerance of the entrepreneur for mediocrity and the quality of the team they surround themselves with. And those things are inversely correlated, or rather directly correlated. Meaning you will have very high quality people if you do not tolerate mediocre people. Because nothing turns off high quality people like low quality people. And as you continue to win more, you will be able to attract better people, which also means that was was once good is now mediocre. Which means that people need to grow with you or they need to get out. And I know that this is harsh, but I don't think you're listening to my stuff

• 9:46Alex Hormozi?

  because you want to have your ears tickled. And so that was, it's like, if I look back at the difference between me now and me 15 years ago, the biggest difference is who I would determine or who I would label as good enough. And it makes sense that earlier on, I wasn't able to attract better talent. And so my bar had to be lower. But as you win more and you have a better track record, you can attract better people, which means that you need to recalibrate. You need to adjust. And so I would ask myself the question, has the quality of my team improved since I started? And if the answer is yes, and your business has grown, then we think to ourselves, how high will my bar be in five years? And would five years from me now look at this moment and say,

• 10:30Alex Hormozi?

  man, these people just aren't up to snuff? How quickly can I pull the standards I will have in five years into the present so that I can create the reality of winning and success that would have been aligned with that standard of excellence? And so this is just something that was top of mind for me is that like, if you want to have a better team, you do it through elimination.

• 10:57Alex Hormozi?

  You do it through elimination. You get out everybody who sucks. And then what you are left with is awesome. Like, if you want to increase the IQ per square foot, remove everything that is not high IQ.

• 11:08Alex Hormozi?

  Like, think about it.

• 11:12Alex Hormozi?

  And even if we were, let's actually, let's, let's, let's actually dive deep into that for a second. Let's say that you wanted to have the highest actual IQ average, right? One person who's at 80 is going to draw the average down so much more than getting another 140 person, right? So let's say you've got three 140s and an 80. If you hire another 140, it will do less for the business, the average IQ than removing the 80. And so there's a lot to that little analogy. Like, your bar will raise so much faster by eliminating the duds. And so I'm just saying, I'm trying to pass on a lesson that's, that's just, it's served me so well.

• 11:56Alex Hormozi?

  And it just requires you to be bold. And I think it's so difficult for people because it feels like a conflicting priority. We want to feel like good people. We want to be nice people. We understand that people have families. We understand people that have kids. They're trying to make a livelihood. Some people just don't have the horsepower to do it. And I think about it like this, which is that I am doing a disservice to everyone else in this business by allowing this person to be here. And so the question is, do I want to have local or global empathy? Do I want to have empathy for the person? Or do I want to have empathy for the business? Do I want empathy for everyone else on the team? And so when we shift from local to global, it means that you get to deal with the local pain while everyone else gets the global benefit. The reverse is that

• 12:40Alex Hormozi?

  you get the local benefit and everyone else suffers the, the global pain. And so in some ways, it's like, we have to be willing to take the emotional pain of doing what's required in order to protect and preserve and proliferate the culture of high performance that we ultimately want to build. And so I would encourage you to use that frame when you're having these hard conversations is that I'm going to take on this guilt. I'm going to take on this pain so that everyone else here doesn't have to suffer. And I think that is probably one of the more charitable frames of, of making the hard decisions around people. Because at the end of the day, like, even with AI, you're still going to be dealing with people. For the vast majority of people listening to this, you have teams, you have other humans. And so if you're going to be dealing with other humans,

• 13:25Alex Hormozi?

  it's the messiness of the emotions that makes it so hard. You already know logically what you need to do. It's like, right now, you know what you need to do. And everything between you knowing what you need to do and you're doing it, that delay is what is delaying the success you want and the growth you're looking for. And the team and the culture that you ultimately want. Like, think about that. You know what to do. The delay between you knowing it and doing it, shrinking that is what makes you a better entrepreneur. And I would say like, me looking at the best entrepreneurs that I have seen in my career, it's almost immediate. The moment they know it, they do it. And this is why, you know, some of the highest level entrepreneurs get this, this, this reputation of, you know, being sociopaths or, or like, you know, they don't care about people. It's like, no, people tell the story of the individual occurrence

• 14:07Alex Hormozi?

  because telling a story of how one person negatively infects 20 in 20 micro examples is not compelling. But having Steve Jobs just fire somebody or Zuck fire somebody or Elon fire somebody in what appears to be a ruthless way. Of course, I think you can do this, like, treat people with respect, honor the individual, absolutely. But you also have to honor the rest of the team and make those hard calls because no one else is going to do it. It is literally our job. It's our call.

• 14:34Alex Hormozi?

  And it's our responsibility. And so anyways, if you want to build still Team Six, if you want to build a high performance team, it comes from cutting the bottom more than it comes from finding the people in the top. And the more concentrated the high performers are on the top, the more you will be able to attract them because they will also bring other high performers. So with that, lots of love. I'll see you next video. Bye. Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like, what are the symptoms of it when you're going through it? And then what steps we actually took to graduate.

• 15:19Alex Hormozi?

  And we've done this across software, physical products, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.com/roadmap. Just enter info and it'll spit it right back to you all free.