8 Entrepreneurs Compete for $100,000

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Eight entrepreneurs, $100,000, and a golden ticket on the line. Ninety days after Alex gave each founder a scaling roadmap, they return to prove they ran the plan. The founders share their revenue growth stats, adherence to the plan, and greatest surprises in the implementation process. One leaves with the price and a year of guidance from the Acquisition.com team. In this episode 00:00 Golden ticket stakes and round one rules 01:34 Contestants’ 90-day results and eliminations 17:13 Joey’s scaling roadmap deep dive 20:32 Kaleb’s implementation review 23:44 Tina’s pricing overhaul and mindset shift 26:17 Hasee’s hiring, sales, and content creation wins 29:36 Adherence round eliminations 34:11 Tina and Joey’s final sales pitches 42:32 Judges deliberate and reveal the winner More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Alex Hormozi?

  Behind me are eight entrepreneurs, all competing for $100,000 and this golden ticket, which gives them a year of guidance from myself and my team behind our $250 million per year portfolio.

• 0:11Speaker 01

  How much the golden ticket actually worth to me?

• 0:12Speaker 02

  It's priceless.

• 0:13Speaker 03

  Absolutely priceless.

• 0:14Alex Hormozi?

  Just so you know what's at stake here, this golden ticket has the potential to save or scale some of these businesses they've spent years building.

• 0:20Speaker 02

  The culmination of my life's work.

• 0:21Speaker 04

  I left a six-figure career after my mom passed away.

• 0:24Alex Hormozi?

  Some will scale.

• 0:26Speaker 02

  I've made over $20 million from nothing.

• 0:28Alex Hormozi?

  Some will fail.

• 0:29Speaker 05

  I can't think of a time I would have done that.

• 0:32Alex Hormozi?

  Dude, I need a mobile. And the winner is...

• 0:39Alex Hormozi?

  So, welcome everyone to round one. This is the qualification round. So, I met with all you guys 90 days ago, and I gave you a step-by-step roadmap on how to scale your businesses. And since the goal of this competition is to find the business that we together want to work with, I want to see how well you've implemented the advice and how much you've all grown since the last time we spoke. Now, the stakes. There will be four eliminations this round, and it will all be based on growth. We're going to be asking you guys the same questions so that my partners have the exact same context and intel that I have. And so, for those who don't know, this is Sharons Ratsar, our CEO and prez, head honcho of all things. This is my lovely wife, Leila, most importantly, but also my forever business partner and... What is your... Oh, chairwoman. Chairwoman.

• 1:22Speaker 05

  You haven't known my title in a decade since we've been working together.

• 1:25Alex Hormozi?

  Leila oversees all of our investments, and so I invited both of them here so we could make the absolute best judgment on who to select. So, business owner number one, please go ahead.

• 1:34Speaker 02

  My name is Tina Su, and I coach parents of children with autism and ADHD and speech delay. Trailing 12 months, I did $1.1 million.

• 1:43Alex Hormozi?

  Okay, can you step up to the center?

• 1:45Speaker 02

  Hi.

• 1:45Alex Hormozi?

  Hi. All right, so Tina, 90 days ago, you said that your constraint was you as the bottleneck. And so, to fix that, the biggest levers that we identified were, number one, that you'd build a system so your team could answer repeat questions without you. Number two, fix the pricing for your one-on-one time. And then, number three is, we had to cut your three-to-four-hour pitch down to a tight 45-minute webinar and to be clear about when you're teaching versus when you're selling and not being afraid to really sell.

• 2:11Speaker 01

  Did you do it?

• 2:12Speaker 02

  I did everything. I executed everything. And I ended up doing 13 weekly webinars. I sold 232 enrollment spots.

• 2:22Alex Hormozi?

  Amazing.

• 2:23Speaker 02

  Compared to 75 before. So, more than 3X.

• 2:27Speaker 05

  So, how much did you grow from doing those webinars and implementing every...

• 2:30Speaker 02

  Yeah, my 12-month run rate was $918,000 before. Now is at $1.84 million.

• 2:36Alex Hormozi?

  Hell, yeah. In 90 days.

• 2:38Speaker 02

  In 90 days.

• 2:38Speaker 05

  That's so good.

• 2:39Speaker 02

  Thank you.

• 2:40Alex Hormozi?

  Next contestant, can you introduce yourself?

• 2:42Speaker 06

  My name is Ziad Ossy M.D. I own Precision Health Concierge Medicine. We're a preventative medicine practice in the concierge space. Trailing 12-month revenue is $3.2 million.

• 2:50Alex Hormozi?

  All right, please step up, yes. So, 90 days ago, Ziad, you said the constraint was marketing. So, to fix that, the biggest levers that we identified were, number one, turn every visit into a built-in referrals. Number two was give away something big instead of discounting. And then, number three, sell where the rich customers already gather. So, show up at the local events with a flashy, kind of like health scan machine to hook and then sell the higher-income prospects.

• 3:11Speaker 05

  Did you implement?

• 3:13Speaker 06

  It was a little bit complicated for me. Right after we talked, I had realized, basically, where I am is very seasonal. So, there were pretty much no events. So, I realized I can use my relationships that already exist, like a lot of my patients live in country clubs. So, one of the first patients, we did a country club event, and other patients saw it advertised. And so, they got excited and they came to us like, "Hey, can you do this at my country club?"

• 3:36Speaker 01

  So, we're actually seeing the delivery channel of the events that was recommended work, especially with almost no CAC.

• 3:41Speaker 06

  Yeah.

• 3:42Speaker 01

  Which is amazing. So, tell us about your growth.

• 3:45Speaker 06

  So, 90 days ago, we were estimating that we would clear 4 million run rate, and now it's closer to 4.5.

• 3:53Alex Hormozi?

  Got it. Rock and roll.

• 3:55Speaker 06

  Thank you.

• 3:55Alex Hormozi?

  Thank you. Let's give them a little hint.

• 3:58Speaker 05

  Next contestant, can you introduce yourself?

• 3:59Speaker 07

  I'm Mim Denkinson, and I teach crafters how to make stickers. My revenue for the last 12 months was between $850,000 and $900,000 US.

• 4:08Alex Hormozi?

  Go, Mim, selling stickers.

• 4:10Speaker 01

  So good.

• 4:10Speaker 07

  Yeah, you're all in the wrong business. That's all I'm saying.

• 4:12Alex Hormozi?

  I know. What are we doing? She's like, "I'm selling 10..."

• 4:15Speaker 05

  We work so hard. And you're selling stickers.

• 4:20Alex Hormozi?

  So, Mim, step on up.

• 4:23Speaker 06

  Yeah, Mim.

• 4:24Alex Hormozi?

  All right, so 90 days ago, you said your constraint was not enough customers. And so, to fix that, we identified two big levers. So, number one, we spent way more on ads. And then, number two, was replace many cheap courses and products with one much higher-priced annual offer.

• 4:37Speaker 01

  Were you able to implement the ideas?

• 4:39Speaker 07

  Absolutely everything. On the list, everything, and a little bit more.

• 4:44Speaker 05

  That's awesome. And did you grow?

• 4:46Speaker 07

  I did, yeah. So, before, my revenue was around the 800, 850, 900, depending on the Australian conversion. And then, projected now for the next 12 months is more like $1.76 million. And you may remember that I spoke to you about my goal being to be able to pay off my home loan and then to be able to buy my mom's house for her as well to pay her back the money. And that is just so much closer than I thought it ever would be.

• 5:10Speaker 01

  Fantastic.

• 5:10Alex Hormozi?

  That's amazing.

• 5:11Speaker 01

  Congratulations.

• 5:11Alex Hormozi?

  Give it up for Mim. Thank you.

• 5:12Speaker 05

  Good job.

• 5:15Speaker 05

  Next contestant, can you introduce yourself?

• 5:17Speaker 04

  My name is Nas. I run Flicks, started moving from the name we do with people from point A to point B. The last 12 months, we did $400,000.

• 5:24Alex Hormozi?

  All right, Nas, come on up.

• 5:26Speaker 04

  Go, Nas. Go.

• 5:27Alex Hormozi?

  Got it, Nas. All right, the phoenix.

• 5:32Speaker 04

  Good to see you.

• 5:33Alex Hormozi?

  Yeah, good to see you too, man. So, 90 days ago, you said your constraint was not enough leasing customers. And so, to fix that, the biggest levers were, number one, stop competing on hourly price. Number two is with that is sell to the rich, right, with a VIP tier versus a standard tiers.

• 5:46Speaker 01

  Were you able to implement the ideas?

• 5:49Speaker 04

  Yes, I did do some flat rates, and I had closed my biggest move ever of $15,000. It's not quite like your move at 25, but we get in there, right?

• 5:58Speaker 05

  By the way, I watched that episode, heard what she said about me.

• 6:00Alex Hormozi?

  What did I say?

• 6:01Speaker 05

  You were like, "She definitely spent like $25,000."

• 6:04Alex Hormozi?

  Because like, I'll tell you, when I moved, I honestly have no idea what I paid, but I'm guessing it's probably in the neighborhood of like $25,000. I have no clue. Did we spend 25?

• 6:13Speaker 05

  No.

• 6:14Alex Hormozi?

  Really?

• 6:14Speaker 05

  Less.

• 6:15Alex Hormozi?

  How much was it?

• 6:15Speaker 05

  I'm a bargain shopper. Anyways.

• 6:19Speaker 05

  No VIP for Leila.

• 6:20Speaker 04

  I'll get you VIP next time. It won't be $25,000.

• 6:24Alex Hormozi?

  I told that story to Inspire. I just wanted to give a great example.

• 6:27Speaker 05

  He's even looking the bank account.

• 6:30Speaker 05

  That being said, how much did you grow?

• 6:32Speaker 04

  So, we were at 360 back then. We're currently on track to do 1.03 million.

• 6:37Alex Hormozi?

  Dude, congratulations. Give it up for Nas.

• 6:39Speaker 04

  Thank you so much. Thank you.

• 6:41Alex Hormozi?

  All right, you, man.

• 6:42Speaker 04

  Thank you.

• 6:43Alex Hormozi?

  Sir Paul.

• 6:44Speaker 03

  My name is Paul Fonsonelia. I'm a boulder at Venture Park. Our trailing 12 months is 4.8 million.

• 6:50Alex Hormozi?

  So, 90 days ago, you said the constraint was cash flow. And so, the business was running at half-capacity, and you were bleeding money with no fast way to bring in revenue. And you already put your 401K into the business to keep it alive.

• 7:00Speaker 04

  Honestly, the hardest day was when my CFO sends me a cash flow. "We're not going to make it to today." Like, we were that short. And that's when I said, "It's all in." I looked at my 401K and I was like, "Put it all in."

• 7:18Alex Hormozi?

  Now, when you have a small team, you can't split focus across multiple offers, so you had to pick one and go all in. And so, we need to decide on running one grand slam offer, which was, we decided for summer camp and to do a giveaway to generate lots of leads and bring in cash quickly.

• 7:31Speaker 05

  Did you implement?

• 7:33Speaker 03

  Oh, we definitely implemented. To say that we got a lot of leads is an understatement. So many that it was just a flood. We got over 3,700 leads in the giveaway, which was phenomenal. We struggled, to be very candid with you, down the conversion pipeline of that. I don't think our team had ever seen that volume of leads, so it was a good problem.

• 7:53Speaker 01

  When you saw the struggle in conversion, how did it impact growth? Love to hear about the growth numbers.

• 7:59Speaker 03

  I love that. I think, I like to talk about growth beyond just the numbers. I mean, the numbers are definitely something I can go into. I think one of the things I'm most proud of is, I stood in front of Alex, and the phrase that hit me the hardest is he said, "Your business is a mess." And at that time, it absolutely was. There's a lot of reasons for it. I don't like to make excuses. At that time, I was at a very challenging point. Since that time, we've been able to get all of our metrics together in a way that I have every number you'd ever dream of, that I can talk through through every piece of the business.

• 8:27Speaker 05

  That's awesome. Can you also share the numbers?

• 8:29Speaker 03

  Yeah, run rate, I think, was 4.4 million. Run rate now is 4 million because we had a little bit of a lull kind of getting through this and where we want to go in the future.

• 8:38Alex Hormozi?

  No, I appreciate it. Give it up for Paul.

• 8:39Speaker 05

  Thank you.

• 8:40Alex Hormozi?

  Good job, Paul.

• 8:40Speaker 03

  Thank you.

• 8:43Alex Hormozi?

  And now, it's time for our first elimination.

• 8:48Alex Hormozi?

  So, Paul, as of right now, you grew the least, and so unfortunately, you'll be eliminated at this round. So, right now, these are the four to beat.

• 9:00Speaker 07

  Well done, Paul.

• 9:01Alex Hormozi?

  And we will continue.

• 9:06Alex Hormozi?

  Caleb, let's do it.

• 9:09Speaker 04

  My name is Caleb with a K. I own Keys Roofing Company. We've done $250,000 within the last 12 months for trailing 12-month revenue.

• 9:17Alex Hormozi?

  So, 90 days ago, you were six weeks into business, which is insane.

• 9:22Speaker 05

  Wait, seriously?

• 9:22Alex Hormozi?

  Yeah, you started it six weeks before this. So, at the time, you were doing both roof repairs, which are small jobs, and then replacements, which paid more. The opportunity was that your competitor generally didn't want to do the repairs because they paid less. And so, to capitalize on this, the biggest levers that we identified were, number one, to chase the repairs, not just the big roof replacements, while raising prices and increasing volume. And then, adding the mini-close script to increase close rates and build trust. And the mini-close script is like my absolute all-time favorite sales script. I've spent so long honing those four steps to make it just crush.

• 9:54Speaker 05

  Did you get a chance to implement the strategies?

• 9:56Speaker 04

  100%. So, I was re-watching my episode, and Alex talked about systemizing the living shit out of the door-knocking piece.

• 10:03Alex Hormozi?

  Word for word, yeah, it sounds about right. Had the mini-close work?

• 10:06Speaker 04

  And the mini-close was crazy. It was absolutely insane. So, like, it enhances trust and authenticity. And once I give those recommendations, like, these people are so happy to give me their money because I've made it easy for them.

• 10:19Alex Hormozi?

  Would you say it slaps?

• 10:20Speaker 04

  It slaps so hard.

• 10:22Speaker 05

  How did that translate to growth?

• 10:24Speaker 04

  It was $370,000 before, and now it's 2 million.

• 10:26Alex Hormozi?

  And now, it's 2 million?

• 10:27Speaker 04

  Yes.

• 10:28Alex Hormozi?

  Yeah, that's a large difference. Everyone give it up for Caleb. And now, we'll be doing another elimination.

• 10:38Alex Hormozi?

  See here, Dr. Z, you are the, right now, the current lowest growth of the four on the panel.

• 10:46Alex Hormozi?

  Hasi, step on up.

• 10:50Speaker 03

  My name is Hasi Nazir. I own Smile Magic Holistic Industry. Our trailing 12-month revenue was 2.2 million.

• 10:57Alex Hormozi?

  So 90 days ago, your constraint was that your dad was the only dentist who could do the clinical work across your three locations. And so the whole business was capped by his calendar, right? And so to fix that, the two big lovers that we identified, we identified more, but two big ones were hire more dentists to take off, you know, work from your dad's plate so that he could become, shift, shift his kind of identity from being the best dentist to being the best teacher of dentists. The second was aggressively raise prices since you had a 90% close rate, meaning the prices were too low. And then we added a little bit of a juice to the sales motion.

• 11:26Speaker 01

  Yeah. Did you do it?

• 11:28Speaker 03

  Yes. Yes. So day one, got back home, told my dad, you know what, surprise, surprise, we're going to increase prices again. And he was, he was like, again, like, we just raised prices. And next day, he got like the positive reinforcement. We closed a $70,000 case, paid upfront in Newport Beach.

• 11:49Alex Hormozi?

  That tends to do it.

• 11:50Speaker 03

  Yeah. And it was.

• 11:52Alex Hormozi?

  Chef's kiss.

• 11:53Speaker 03

  Yeah. He was like, he called me, he was like, you won't guess what just happened. And I'm like, yeah. And he was like, it was amazing.

• 11:59Speaker 01

  Nothing sells like proof. Good job.

• 12:01Speaker 05

  It's really impressive, especially like there are so many people in similar industries that I think finding other doctors, delegating that all of the things that doctors do. So like, kudos to you for like zero bullshit.

• 12:14Speaker 03

  Thank you. In the past 90 days, we have grown more than he has in the past 30 years.

• 12:20Speaker 05

  So how much have you grown exactly?

• 12:22Speaker 03

  So in the past 90 days, it was 1.73 million at the beginning. And then as of right now, our revenue run rate is just over 4 million.

• 12:33Speaker 01

  Damn. In 90 days.

• 12:34Speaker 03

  In 90 days.

• 12:35Speaker 05

  Dude, so good.

• 12:36Alex Hormozi?

  Well, first, let's give it up for Hasi.

• 12:40Alex Hormozi?

  All right, it's time for our third elimination.

• 12:48Alex Hormozi?

  Nas, right now, your revenue grew the least of the four people that we have right now. So you've been eliminated this round, but you're still in everyone's hearts.

• 12:57Speaker 04

  I appreciate you deeply. Thank you.

• 12:59Alex Hormozi?

  Dude, congrats, man.

• 13:00Speaker 04

  Thank you.

• 13:00Alex Hormozi?

  You can step on back.

• 13:03Alex Hormozi?

  Okay, last but not least, Joey.

• 13:05Speaker 04

  My name is Joey Goon. I run a company called Utopia Experience. We are an event planning company.

• 13:11Alex Hormozi?

  Awesome. What was trailing 12?

• 13:13Speaker 04

  1.3 million.

• 13:14Alex Hormozi?

  All right. So 90 days ago, the real problem was that your prices were actually made up on the spot and your margins were too thin. And your sales team was converting far worse than you were. So we had kind of a number of different issues. And so to fix that, the biggest lovers we identified, we identified a lot, but just the big ones were number one, build a real pricing formula so that every deal is profitable by design rather than by accident. Number two was have your sales reps just book meetings and not just close deals since you're currently much more effective at closing. So we kind of shifted the whole sales pipeline up a step. And then number three, going after B2B events and sponsored booths puts you in front of hundreds of your ideal customers at once rather than chasing the individual accounts one at a time.

• 13:52Speaker 01

  Did you get a chance to implement the strategies?

• 13:54Speaker 04

  Yes. Yes, we did. We did all the things. We immediately booked a sponsorship to an event that happened two weeks after I left here and filming. That sponsorship was a $15,000 investment. The result of that was $670,000 of closed business.

• 14:06Speaker 01

  Damn.

• 14:07Speaker 04

  That I'm excited to go back to. Matter of fact, my team closed 300,000 this morning.

• 14:10Alex Hormozi?

  Oh, yeah.

• 14:13Speaker 04

  Like, I'm in Vegas and they send me a message and they're like, go take it home, bro. Like, we, you know, we've got this.

• 14:19Speaker 05

  You can put 100 on black. Yeah, this is great.

• 14:22Alex Hormozi?

  So, so you have, you've made just under 3 million from a $15,000 single sponsored event using the stuff that we outlined. That seems like it was a pretty good return. 200x return. That's chill.

• 14:34Speaker 05

  What does the actual growth look like, like revenue profit?

• 14:37Speaker 04

  Yeah. So we did 1.3 million in 2025. We're on path now to do 4.1 million.

• 14:42Speaker 01

  Tough. Amazing.

• 14:43Speaker 04

  Over in 90 days.

• 14:44Speaker 05

  Wow.

• 14:45Alex Hormozi?

  All right.

• 14:46Speaker 04

  And that doesn't include the 2 million that still sits in the pipeline.

• 14:49Speaker 05

  So good.

• 14:50Speaker 01

  Amazing.

• 14:51Alex Hormozi?

  All right. So give it up for Joey for actually taking action.

• 14:55Speaker 01

  I also think that there is these baked in beliefs that certain channels don't work, like sponsorships don't work or events don't work. Kudos to all of you for taking a belief that you had and breaking that, which is what has kind of created this transformational growth for all of you. So great job.

• 15:12Alex Hormozi?

  And now it's time for our last elimination, round one.

• 15:19Alex Hormozi?

  And so unfortunately, Mim, even though you had a monster, you know, almost $800,000 in annualized revenue growth, it's the least, which is insane to even say, of the four remaining contestants.

• 15:29Speaker 07

  You can change the rules. I'm okay staying. I've got more things to say.

• 15:35Alex Hormozi?

  No, you're good.

• 15:36Speaker 07

  Thank you. Good luck, everyone.

• 15:37Speaker 05

  Thanks, man.

• 15:40Alex Hormozi?

  I'll just make the, the obvious observation, which is that like the numbers that you guys all shared were still monster, you know, number growth in terms of revenue and profit. And hearing, you know, more growth in, in 90 days than 28 years, or, you know, doing three or four X in terms of how much your revenue is doing again, in just 90 days, I think the more important thing I want for the audience, anyone who's watching at home is like, you really can't change your stars in a very short period of time. If you have the right strategy, and I think the big part is the big conviction. And I think you guys took absolutely massive action for a number of reasons. And I think the biggest one should be for you and your customers. That's the real game. So.

• 16:14Speaker 05

  I think there's a correlation between the amount of conviction there is in the plan that was set with Alex and the success that I'm seeing in the numbers. Sometimes there's things that get in the way, but it's really clear the enthusiasm translates into results. And I think sometimes the more critical and logical that we can be, the worse it is for us sometimes. And so I just think kudos to everyone who just massively executed because we like to say at acquisition.com, test and learn. And you don't learn anything by debating in your head or debating in a room or debating amongst people on your team. You just learn by executing ruthlessly. So really cool.

• 16:52Alex Hormozi?

  This round is the implementation round. So this is where we're going to go deeper into the roadmap and see exactly how you implemented each of the pieces of advice that I gave earlier. And so we're going to have two eliminations this round based on how you answer the questions. So just tell the truth. That is my big, my big piece of advice.

• 17:11Speaker 04

  Don't be a shitty person. Yeah.

• 17:12Alex Hormozi?

  Yeah, don't do that. And so Joey, you can come back up. And we're going to talk about the roadmap. So the last round, we kind of briefly touched on it, but this one, I have all the notes from our talk. And so we had five big things that we asked you to do. And so the first one was to change the offer. And so we wanted you to build a cost basis quote generator and then add a price lock guarantee and then add prepay and multi-event discounts.

• 17:40Speaker 04

  Yes.

• 17:40Alex Hormozi?

  So how did you do on that one?

• 17:42Speaker 04

  We did it. We built the, the price module within the first 30 days. We've implemented multi-year contracts. We took our average contract price from 44,000 to an average of $200,000 just by implementing that one little thing.

• 17:56Alex Hormozi?

  The next thing was the sales motion, right? So we wanted to restructure the team so they would set appointments so that you would just do closing. We added the events per your question. We deployed three VSLs was the goal. We wanted to do same day quotes ideally and then run a daily cadence with LinkedIn outreach. So of those things, which ones did you, were you able to do?

• 18:15Speaker 04

  We did all of them.

• 18:16Alex Hormozi?

  Hell, yeah.

• 18:16Speaker 04

  Yeah.

• 18:17Alex Hormozi?

  So what's the close rate now?

• 18:18Speaker 04

  Close rate is 48%, which for me is like.

• 18:22Alex Hormozi?

  What was it before?

• 18:23Speaker 04

  It was 44.

• 18:24Alex Hormozi?

  Okay. And you just 5x the price.

• 18:26Speaker 04

  Yeah.

• 18:27Alex Hormozi?

  Chill. Next one was B2B events as an acquisition channel. So buying booths at as many speaking events as you could. And then build kind of the 20 mistakes talk with the Q R O P. So how'd that go?

• 18:38Speaker 04

  Where I'm really now aggressively pursuing speaking as the, you know, the second most profitable acquisition channel.

• 18:44Alex Hormozi?

  So it's kind of like in progress.

• 18:45Speaker 04

  Yeah, that's in progress. I'm speaking at an event next month in Denver.

• 18:48Alex Hormozi?

  Yeah. Last but not least was content. So content and organic. So making content aimed at recruiting salespeople and repurposing event footage as social proof for outbound.

• 18:57Speaker 04

  In the process right now of building an application page with a VSL and working with recruiters.

• 19:02Alex Hormozi?

  So change the offer.

• 19:04Speaker 04

  Yep.

• 19:04Alex Hormozi?

  Change the pricing, change the sales motion, narrow down the acquisition channel to B2B events and sponsorships.

• 19:11Speaker 04

  Yeah.

• 19:11Alex Hormozi?

  What's in motion right now is the organic to some degree and the speaking part on you.

• 19:17Speaker 04

  Yeah.

• 19:18Alex Hormozi?

  Correct?

• 19:19Speaker 04

  Correct.

• 19:20Alex Hormozi?

  What was unexpected?

• 19:21Speaker 04

  We've, we've made a lot of sacrifices over the 90 days to do what we needed to do to get the business to where it is. And now being able to see the light at the end of the tunnel and the other side of that and what we're building, getting to the point where, you know, now we could, like now we want to get to the point.

• 19:36Speaker 06

  We could buy back our time and be the parents that we, I mean, not that we were, we weren't shitty. We've never been shitty parents, right? Like, I just wanted, for the record, but, um, but working those like 16 hour, 16 hour days. Like, I just, you know, I'm grateful to see what we're building. But the hardest thing was the compromises and the sacrifices that we had to make to implement all of these things. But it's, you know, look at where we are.

• 20:04Speaker 05

  I would also say like 90 days is so short in the grand scheme of things.

• 20:09Speaker 06

  Yeah.

• 20:10Speaker 05

  And compared to the amount of people that I talked to that have sacrificed years and years with their kids and lost the childhoods and seeing them as babies and seeing their first steps. Like, the fact that you guys were to implement it that quickly and you can only look back and say for 90 days we did that. I see that as a huge win.

• 20:25Speaker 06

  Absolutely. Yeah. Thank you for that.

• 20:27Speaker 01

  Good job. Thank you.

• 20:28Speaker 06

  Yeah.

• 20:32Alex Hormozi?

  Let's go Caleb. We had six things that we outlined as kind of core focus. So number one was the offer. So making repairs the main engine. And raising the average repair ticket price from 2,500 to five grand and adding a speed upsell. And hiring the in-house repair technician to keep the menu narrow. How'd that one go?

• 20:54Speaker 01

  Everything's been fantastic. So the hiring the repair tech has really unlocked my ability on the door to door to be able to sell more and then get things done absolutely quickly. The VSL, while done, still needs a little bit of time.

• 21:07Alex Hormozi?

  So menu sale, yes. Offer, yes. VSL in progress.

• 21:13Speaker 01

  Correct.

• 21:13Alex Hormozi?

  All right. Door to door army. So recruiting two to three salespeople with a million or more in prior production.

• 21:19Speaker 01

  So with that, yes, I have a gentleman that I'm bringing onto the team as of Wednesday of next week. I've been bringing in people that have so much more experience than I. Like, my average employee is 40. So they see what I'm doing.

• 21:31Alex Hormozi?

  Ancient.

• 21:32Speaker 01

  Well, well, you know what I'm saying? Well, hear me out, hear me out, hear me out, hear me out.

• 21:38Speaker 05

  We call them the elderly.

• 21:42Speaker 01

  The reason I'm able to attract that level of candidate is they see my dedication. And that's why I've been so attracted to the content and everything that you guys make because despite the

• 21:51Alex Hormozi?

  Cause we're older.

• 21:52Speaker 01

  Well, no, despite the, despite the position that you're in is like, people want to work for somebody that they trust with their future. And I have employees that'll work at 7:30, 8, 9, still texting me because they understand that I'm still up and I'm still making this happen with every fiber of my being. So.

• 22:08Alex Hormozi?

  So that one's in progress. The membership, was progress update on that one?

• 22:12Speaker 01

  So with the membership, now that I'm doing more full replacements, I'm starting to pitch that. I'm still trying to figure out, like, like I said, the best way to go about. Yeah, to script it. And I think transparently, like, there's been so many action steps that I had that I'm really just trying to do all of it. And there's maybe some things I've deemed like more important than others. So I still need to continue to implement that. It's just there's so much stuff, quite honestly.

• 22:38Speaker 05

  I appreciate the honesty.

• 22:39Speaker 01

  Yeah. What was hard? What was hard then, based on the strategies that Alex laid out for you? Giving up control, you know, that, oh, they can't do it the same way that I do it. And at that same point, to take a step back is to be the leader. And like actually stepping into the coaching role, I would say that was the most difficult. But it's trusting your people and they've shown me that the, the task that I put out there, I can trust them to do it. I don't put up the catchall anymore.

• 23:11Speaker 05

  I think it's really cool because you've compressed a lot of entrepreneurial lessons is what I hear from you into a short amount of time. Like, I hear you talking about the, the lessons that you've learned, not just the things that you've implemented. If you continue to do that over the next year, two years, like, dude, you're gonna blow up.

• 23:25Alex Hormozi?

  Super dangerous.

• 23:26Speaker 01

  I feel like 15 years older from 90 days. Well, it's the amount of rest. Tell me about it. Quite honestly. Yeah, but like, think about it. It's like my last company.

• 23:34Alex Hormozi?

  Which is super old, by the way. Okay. We'll give it up for Caleb.

• 23:40Speaker 01

  Good job.

• 23:43Alex Hormozi?

  Okay. Tina, now you're up.

• 23:46Speaker 02

  Tina.

• 23:47Alex Hormozi?

  Let's talk about this roadmap and

• 23:48Speaker 02

  All right.

• 23:49Alex Hormozi?

  And go into it. Offer wise, we said we needed to restructure the pricing and billing. So you had like a hundred and fifty dollar tier, which was discontinued, right?

• 23:55Speaker 02

  I've heard of that, yep.

• 23:56Alex Hormozi?

  And then we had a much more expensive option. So walk me through it. How'd that go?

• 24:00Speaker 02

  So it's at 2,500. It used to be 12 month. I've changed it to six month.

• 24:05Alex Hormozi?

  Okay.

• 24:05Speaker 02

  So, and I've also changed the upsell for the next level in the middle of the three month versus at the end of the 12 month.

• 24:13Speaker 01

  Well done. The Alex roll over, of course. Yep.

• 24:16Alex Hormozi?

  That, that, that single offer has made me

• 24:19Speaker 05

  So much.

• 24:20Alex Hormozi?

  Like, probably 50 million dollars. Like, that has made me a tremendous amount of money. Probably.

• 24:25Speaker 02

  I put that in right away and I was like, whoa.

• 24:28Alex Hormozi?

  Yeah, it works.

• 24:28Speaker 02

  It works.

• 24:29Alex Hormozi?

  It worked. It's funny because Caleb, you were saying earlier, like, the, it's, it's the tiny little scripting lines. It's two or three sentences. And so like, I think many people do not fully appreciate the value of like the money models book. Because like you just ran the manuscript and it was like, oh shit, this prints. It's not just how you sell, it's when you sell. Okay. Uh, delivery. So build an AI dashboard. So the team works outside the messaging platform.

• 24:54Speaker 02

  Absolutely. So I got that done. I'm out of Telegram completely. Because inspired by what you told me to do, I ended up building nine other tools for my business and it's

• 25:04Alex Hormozi?

  Ribbon?

• 25:05Speaker 02

  Changing, changing everything.

• 25:06Alex Hormozi?

  The, the last one we had was to get more traffic. So we wanted to capture and distribute the Q and A for like your content library.

• 25:12Speaker 02

  Yep.

• 25:12Alex Hormozi?

  So where are you at with that one?

• 25:13Speaker 02

  So we're currently publishing 60 pieces of new content.

• 25:17Alex Hormozi?

  Okay. So it's a little below the target we had, but

• 25:20Speaker 02

  A little bit below, but it was, it was the best that we had in terms of that those were what we could draw out.

• 25:25Alex Hormozi?

  What do you think of all the things we said worked the best?

• 25:28Speaker 02

  I mean, I, I think, I think for me, like, the biggest piece was just, I think, shifting my mindset. Cause like what I was afraid of coming in was really, I didn't want to be misunderstood that I'm, I'm in this for the money. Like that, that's what, you know, and so I think whatever you coached me with on the call of like, Tina, more money you make means more impact and you getting out and what?

• 25:51Speaker 05

  Oh, you did that to me 10 years ago.

• 25:54Alex Hormozi?

  It was like, I just want to help people. I was like, can we help people and get really rich?

• 25:58Speaker 01

  So what was unexpected in all of this?

• 26:00Speaker 02

  I just feel like I collapsed time. I don't think this would have happened if I was on my own, like outside of this whole process. I've done what I didn't think I could.

• 26:09Speaker 01

  Good job.

• 26:10Speaker 02

  I'm really, I'm proud of myself.

• 26:12Speaker 01

  Great job.

• 26:13Speaker 02

  Thank you.

• 26:16Alex Hormozi?

  All right, Hasi, before we dive in, I want to say that you had a lot of stuff that I told you to do, which in some ways was a, uh, you had a lot. Biggest one off the top was the associate strategy. Getting not just one, but multiple associates. So we could offload a bunch of visits. How did that go?

• 26:32Speaker 03

  Yeah. So we hired two associates, both of them are prior specialists, which have made the transition process much easier.

• 26:41Alex Hormozi?

  Nice.

• 26:41Speaker 03

  Where we can essentially tell patients not lying to them that these people, yeah. Yeah. On paper, these guys are, are technically like more qualified than my dad is technically.

• 26:53Alex Hormozi?

  Technically.

• 26:53Speaker 03

  And it makes the offboarding process for the patient trusting so much easier. On the contrary, since our sales cycle is so long, we haven't really reaped the benefits of that just yet. Because an implant takes about a year to get done. That's why. So the first two visits.

• 27:13Alex Hormozi?

  Collected cash.

• 27:14Speaker 03

  We have collected the cash. That's the thing.

• 27:17Alex Hormozi?

  And that was one of the things though, we changed that, didn't we?

• 27:18Speaker 03

  Yes.

• 27:19Alex Hormozi?

  Yeah, we did change that.

• 27:20Speaker 03

  Yes.

• 27:20Alex Hormozi?

  So material improvement, I would say.

• 27:22Speaker 03

  Material improvement, 2.5 to one to 111 to one.

• 27:27Speaker 01

  Nothing sells like proof, man.

• 27:28Speaker 03

  Yeah.

• 27:28Speaker 01

  So good.

• 27:29Speaker 03

  So, and honestly, I think what it was is just a lot of limiting beliefs.

• 27:34Alex Hormozi?

  Of course.

• 27:34Speaker 03

  That's the game. Telling my dad, but you know what? We can collect upfront. He's like, no one's gonna say yes to that. We've always done it this way. I'm like, do I have a position?

• 27:42Alex Hormozi?

  You can also just say, we've always done it this way and when you do the change.

• 27:45Speaker 03

  Exactly.

• 27:46Speaker 01

  That's right.

• 27:46Alex Hormozi?

  And always being, you know, the last week. Google Ads. So where are you at with that one?

• 27:51Speaker 03

  So Google Ads, we're actually still at 12,000. We haven't had to increase to 24,000 yet. We're still at capacity.

• 27:58Alex Hormozi?

  Sales process.

• 28:01Alex Hormozi?

  So the VSL?

• 28:02Speaker 03

  Yes.

• 28:03Alex Hormozi?

  I think when we spoke, you hadn't done that one yet?

• 28:04Speaker 03

  No VSLs.

• 28:05Alex Hormozi?

  Okay.

• 28:05Speaker 03

  No VSLs. I have videos on the website, but just for every single service, but no VSL made.

• 28:11Speaker 01

  Just think about it as an insurance policy for the $41,000. That's all this is.

• 28:15Speaker 03

  Yeah.

• 28:15Speaker 01

  Right? And so would you make a video to guarantee that you collect $41,000?

• 28:19Speaker 03

  No questions asked.

• 28:19Alex Hormozi?

  Or just cut the doctor's time in half too. Cause like, what happens is you take, you know, three conversations to two or two conversation to one, or an hour turns into 30.

• 28:27Speaker 03

  Yeah.

• 28:28Alex Hormozi?

  And close rates go up. So it's like your sales efficiency goes up and your close rate go up. Which then, once you do those two things, you know what happens next.

• 28:35Speaker 05

  Thousands and thousands of businesses, like, have never seen it not.

• 28:39Speaker 03

  Yeah.

• 28:39Speaker 05

  I can't think of a time I hasn't.

• 28:40Alex Hormozi?

  You cannot educate a customer more and have them be less likely to buy.

• 28:44Speaker 03

  Yeah.

• 28:45Alex Hormozi?

  As long as you have, unless you have a terrible product, in which case they find out, then that's not the, the organic content machine.

• 28:51Speaker 03

  Organic content. So I have, I re-watched your clip. You were talking of like, Sharon was like, you know what? I'm posting once a day and I'm not scaling. And Alex was like, huh, I'm posting 700 times a week. So I was like, you know what?

• 29:07Speaker 05

  This shit, what the fuck?

• 29:09Speaker 01

  Someone has to run the business.

• 29:11Speaker 05

  We're fucking running shit, damn.

• 29:15Speaker 03

  I kind of took some inspiration from Alex and I'm posting 100 times a day across all platforms, two accounts.

• 29:22Speaker 05

  Oh wow.

• 29:22Speaker 03

  Yeah.

• 29:23Alex Hormozi?

  What about the before and after stuff?

• 29:24Speaker 03

  So before and after, we're taking before photos. We haven't reached after just yet for a lot of stuff.

• 29:31Alex Hormozi?

  Okay.

• 29:31Speaker 03

  Yeah.

• 29:32Alex Hormozi?

  Okay.

• 29:34Alex Hormozi?

  You can go back.

• 29:36Alex Hormozi?

  So we have two preliminations this round. We will start with one person who is safe. How about that?

• 29:46Alex Hormozi?

  And the last round was about revenue growth, right? And so everyone here, you grew a lot. And so that's why you're at this stage. The next one, this round is about adherence. And the main reason for that is because you could hypothetically just do a bunch of stuff, random, you know, sell a bunch of discounted stuff to try and drive up revenue to get to this round. But in terms of building the long-term thing, um, one of the things we have really commonly hear is that the fastest way to build a $10 million business isn't the fastest way to build a $100 million business. And so it's just as important to build it fast as it is to build it right. And so that's why the adherence phase is so important for us, especially as we think about working with you guys long-term.

• 30:30Alex Hormozi?

  Yeah. And so from a purely adherence perspective, the first person who is safe for this round is Tina. All right, Tina.

• 30:44Alex Hormozi?

  All right.

• 30:47Alex Hormozi?

  Then there were three. Okay. So this one's tough because a lot of you guys did implement portions of it. And all of you guys did really well. And so the first elimination

• 31:04Alex Hormozi?

  is Caleb.

• 31:07Speaker 01

  Yeah, awesome.

• 31:08Alex Hormozi?

  Please grab a seat and just know that it has nothing to do with our, voting for you in terms of your success long term. I'm very confident that you're going to succeed.

• 31:16Speaker 01

  Is it possible to say something to you that I wanted to say like the first time?

• 31:21Speaker 01

  When I first found your content, man, like I was working at a Regions Bank and I absolutely hated that job, hated where I was at, all of that. When I came across your content, it has dramatically changed my life in so many different ways. And I appreciate you for that. And what I want you all to know is that what you do is super important. It's so important. Even me getting like the scroll and whatnot, it's like a message in a bottle to the next generation. I got out of a bad relationship I didn't like. I followed so much of your advice. I was like, fuck, man, let me try Bumble. That's, that's where I met my wife. And so it was like God put like a shining light on her. It's like, this is your person right here. And so that level of commitment is what I've put into not only my business,

• 32:05Speaker 01

  but how I run everything.

• 32:07Alex Hormozi?

  You're already a phenomenal entrepreneur.

• 32:09Speaker 01

  Thank you. Appreciate it.

• 32:10Alex Hormozi?

  Congrats, man.

• 32:14Alex Hormozi?

  You know, the thing is, is like, we have to do this because it's the nature of the fucking show.

• 32:18Speaker 02

  You don't have to. You don't have to.

• 32:20Alex Hormozi?

  But I hate it. I really want you to know. I genuinely hate it.

• 32:25Speaker 05

  I can tell.

• 32:26Alex Hormozi?

  I do.

• 32:26Speaker 05

  It's like, do you want me to do it?

• 32:27Alex Hormozi?

  It's so bad.

• 32:28Speaker 05

  I haven't met with each of you individually.

• 32:31Alex Hormozi?

  Like, I know the stories.

• 32:32Speaker 05

  I have less bias.

• 32:36Alex Hormozi?

  All right.

• 32:36Speaker 05

  That being said.

• 32:37Alex Hormozi?

  Yeah. All right. Well.

• 32:44Speaker 05

  Okay, so in terms of who is advancing to the next round,

• 32:50Speaker 05

  that will be Joey.

• 32:57Speaker 05

  And dude, I just must say, like, you've done some really hard shit with your dad, the practice.

• 33:01Speaker 01

  Thank you.

• 33:02Speaker 05

  A lot of times people come in here, they're like, it's my parent. And we're like, oh, fuck. Like the fact, yeah, like, it's just like, oh, shit. Well, this is gonna suck. And like, really impressive.

• 33:11Alex Hormozi?

  Yeah, like you had a lot of things to do, which is why from a pure, like from a numbers perspective of things that you were able to get done, you had a slightly lower number. But like, one of those items was go get two dental associates, which is a pretty monster single bullet. And so just if I had an honorable mention in terms of like hard, like you did a lot. And Caleb, you did a shitload too.

• 33:34Speaker 01

  Thanks, sir. Thank you. I also would say that it's hard enough to break beliefs for yourself, but doing that for your parent is even harder.

• 33:44Alex Hormozi?

  Yeah. Your immigrant father. Yeah, I get it.

• 33:48Speaker 05

  We get it.

• 33:49Alex Hormozi?

  I get it.

• 33:51Alex Hormozi?

  We have, actually, you don't have an immigrant father.

• 33:54Speaker 01

  Father's still in India.

• 33:55Alex Hormozi?

  Yeah, still there.

• 33:59Speaker 05

  Technically, it's just us.

• 34:02Alex Hormozi?

  But no, Hossi, you're either right. I mean, you still monstrously improved the business.

• 34:06Speaker 01

  Thank you.

• 34:11Alex Hormozi?

  Okay, so we've gone from eight to four to two. 90 days ago, you guys came out here at, you know, one-ish million and a little less than a million. And you've both added almost over a million. You voted almost two to the business in 90 days, which is crazy. But just to remind the audience back home and you guys what this is all about. My green men.

• 34:38Alex Hormozi?

  So by the end of today, one of you guys will walk out with $100,000 and a golden ticket to work with me and the team for the next year to continue to scale. And so that is what, that is what this round is all about. The challenge for this round is different. So the first round was about qualifying just based on growth. That makes sense. The next round was about adherence because we want to make sure that you're building the right type of business. So that if we're just giving you things going forward, it's not just chance. It's like you guys are actually going to do it, right?

• 35:06Alex Hormozi?

  The third is one that I think is the most central skill of being an entrepreneur, which is sales. Because you have to sell investors, you have to sell employees, you have to sell customers, you have to sell in your marketing. The game of entrepreneurship of selling never really ends. And so this one is a straight head-to-head sale. So you guys will both pitch us on why we should pick your business specifically. Excited?

• 35:36Speaker 01

  Yes.

• 35:36Alex Hormozi?

  All right. So Tina, so you are, you're going first.

• 35:43Speaker 02

  Ready? Okay, well, first, outside of you, I'm the hardest worker you're gonna meet. And you should pick me because I'm the total package. Not only am I exceptional at delivering client results, like I have just so many friggin testimonials. I'm also very experienced in marketing and sales, but also all aspects of the business from being in business for 16 years, working for myself, starting from when my son was a baby, working between the hours of 8:00 PM and 2:00 in the morning. So bootstrap from the ground up. And I have a track record. Before this, I still have that business,

• 36:25Speaker 02

  where I've made over $20 million in a business that I grew from nothing. So, sorry.

• 36:32Alex Hormozi?

  You're good.

• 36:35Speaker 02

  I'm just like.

• 36:37Alex Hormozi?

  What was the 20 million from?

• 36:38Speaker 02

  It's changing. My lives are changing from being here, but sorry.

• 36:44Speaker 02

  And it's a unique business as well that people don't think is serious. You know, like stickers. I teach people how to coupon and save money online.

• 36:56Alex Hormozi?

  That was the old business?

• 36:56Speaker 02

  That was the old business. I made $20 million in commissions. So that is business acumen you cannot replace.

• 37:07Speaker 02

  Ah, I got this. I went out last night. Okay. I did this this morning.

• 37:13Alex Hormozi?

  You're good.

• 37:14Speaker 02

  Bye. And I would be successful in any business. Any business, because I have the raw ingredients and the experience.

• 37:25Speaker 02

  But I'm choosing this business because it is so much more than just a business. This is literally changing lives. The rate of autism is going up at a gross amount. And you know what happens when you get a diagnosis today?

• 37:43Speaker 02

  You're handed essentially a life sentence. They tell you there's nothing you can do. And that's what families are handed with now. And so that's why I'm doing this work. Like, this is so much more than just like a business that you invest in. And this has like, thank you.

• 38:01Speaker 01

  What do you think the hardest part of kind of the next few years look like? If you had to be down this path and see the growth, what do you think that, what do you think the gap or the challenge looks like?

• 38:17Speaker 02

  The gap to challenge, I think, is removing myself and my sense of control. Because I want just so bad for people to get results and I just take it personally when people don't, or when, you know, like people aren't happy for whatever reason. Because not everyone is a perfect client. So it's really just that it's personal growth for myself of, you know, my capacity to be able to handle that.

• 38:40Alex Hormozi?

  All right. Thank you, Tina.

• 38:42Speaker 02

  Thank you.

• 38:44Alex Hormozi?

  So Joey.

• 38:46Speaker 04

  Thank you. First of all, I want to say like, anybody here is incredibly deserving. But if I have to stand on a mountain of hubris for just a moment, first and foremost, I will, I, so I did not go out last night because this is my entire world, not to cast shade. But I rep this rhythm like over and over and over again, but I'm gonna toss it out. So I want to give you four different buckets of the reason why I think I'm the, I'm the right investment. And the first one is quantitative. You encouraged me to pursue an acquisition channel that I had no experience in pursuing. And I immediately put 15 grand in it and made $670,000 as a result of that. So the proof is there. Qualitative. You mentioned adherence. I did every single thing on that list.

• 39:31Speaker 04

  That brings me to my third bucket, which is heart.

• 39:36Speaker 04

  I, I like, I pour my heart and soul into this company every single day.

• 39:45Speaker 04

  I left a six-figure career after my mom passed away to take over this company.

• 39:51Speaker 04

  My dad and I had a conversation at the table. We had someone who wanted to acquire it. And at the time, it was doing, you know, 100 grand and 150 grand in revenues. Like, who's going to acquire, you know, 100? So it was like, it was almost like an insult offer to be like, you know, we hear about this thing, like, we want to take it off your plate. And I was like, no, like, I'm going to dive all into this. Like, this is, this is mom's company. Like, I'm going all in and I'm going to figure it out. And so like, 13 years later, through COVID and weathering that storm, I pivoted our entire company from an event planning company to a virtual production studio overnight when COVID happened, because we couldn't do live events. But people still needed community. People still fundamentally need community. The fourth bucket is legacy. In the same way that my mom passed the baton to me,

• 40:34Speaker 04

  I want to be able to pass the baton to my little girl Sage and her, you know, little brother. Win or lose, I feel like I've already won. And I just, I appreciate you guys. Thank you.

• 40:44Speaker 05

  You mentioned wanting to kind of buy your time back again soon. Which is probably the only concern that I have. Because you always want to buy your time back to do something that has higher leverage in the business. And I say this as somebody knowing that I'm going to go into a season where I'm not going to have as much time and I'm not going to be winning like I was once before. And I'm okay with that. My first thought was like, how many hours a day do you guys work? What is too much? What is the right split? Like, what does that look like?

• 41:10Speaker 04

  Yeah, that's fair. I appreciate that.

• 41:12Speaker 05

  Yeah, we've made a couple of investments where people have said like, hey, you know, we have to have, and it's unfortunately, like, those investments just kind of pitter-patter.

• 41:21Speaker 04

  Yeah. So buying my time back for me is not about, it's not about like sidestepping the business. It's more about like, hey, can we have someone go do groceries for us so we don't have to do that? So we could focus on higher leverage activities. That's what I meant when I say buying my time back is more of like, what can we eliminate from our daily tasks that we're doing that cost us two hours a day? And pay someone to do it so that we can focus on higher leverage things? So I think, you know, I think about buying my time back on the personal side so that I can focus on the things that are really filling my cup on the professional side as well.

• 41:51Speaker 05

  Hundred percent. Thanks for explaining.

• 41:54Alex Hormozi?

  How big do you want this to be in 12 months?

• 41:57Speaker 04

  10 million sounds like a great number, but the goal for me has been I want to get the company to a million in EBITDA. And I genuinely, like, that was a six-year, five to six-year goal for me. I think I could do that now in 12 months. A million EBITDA in 12 months would be a wonderful goal. And then from there, it's like, let's figure out what's next.

• 42:16Alex Hormozi?

  We're going to talk amongst ourselves for a few minutes and then, and then we'll do, we'll do the final round.

• 42:32Alex Hormozi?

  Okay, so before we tell you the verdicts, each of us want to give you kind of pros and cons on how we were thinking through the decision. And then after each of us gives our pro and con for each of you, we will then cast our votes.

• 42:46Speaker 01

  I think both of you have something really special. You have this big why in your families as to why you wanted to do this thing. And Tina, you've figured out how to actually do the hardest thing ever, to convert a passion to a business. Joey, as I sit here as a, we're making an investment in your business. The one thing that I think hard, long and hard about is the business itself. Where is the business opportunity and where is the scalability of that opportunity? And that's a, that's a con for me. And so if I combine those, those two things, my vote for this round is going to be Tina.

• 43:30Speaker 05

  I think you're both really enthusiastic and industrious, which I think are two things that are really vital to being a great entrepreneur. So kudos to both of you because that's two of the biggest pieces. So I think that's really important. Joey, I think you're very steady and calculated, which I appreciate. I think that that's needed, especially as a company gets bigger and you want to scale. And to prepare like you did, it's clear that there's a lot of intention. I think that says a lot because I always say, watch what they do, not what they say. And so I'm watching for what you guys are doing rather than what you're saying to me. So that stood out. In terms of con, I think the business opportunity itself is, dare I say, mid compared to some other opportunities that we've invested in.

• 44:14Speaker 05

  So I think that in order to maximize on an opportunity like that and make the investment worthwhile, it's going to be violent execution.

• 44:25Speaker 05

  Tina, I think you are incredibly coachable and I really respect that. But to be honest, the con was hearing you went out last night and did all this this morning. I can't think of a time I would have done that with an opportunity this important. So that was jarring to me. So that was a con. So because of that, my pick for this round is Joey.

• 44:52Alex Hormozi?

  All right.

• 44:54Alex Hormozi?

  All right, so then I'm, I'm the deciding vote. Pluses, Tina, one of the things that we talked about 90 days ago was that I wanted to make sure that you were technically proficient and that you could pull off a lot of these things. And I think the history that you have with the affiliate marketing has carried over into this business. And so the fact that you are technically proficient, created a lot of tools very quickly. The business is already online, so we don't have to worry about kind of physical locations. I think you have dramatically improved your client delivery ratio so that we could really scale this. And so for me, the technical proficiency and combined with the scalability of the model, I see as a major pro.

• 45:36Alex Hormozi?

  From the cons perspective, I'll say less about the, you know, the fact that it went out last night or whatever. I would say that the judgment of telling us was the bigger mistake. The other part that I would say is a con is that I think that the pitch could have been significantly more structured than it was. I think you kind of were trying to find your way as you were, as you were going through it. And this is definitely the time where you want to, you want to nail it.

• 46:04Alex Hormozi?

  Joey.

• 46:08Alex Hormozi?

  Pros, LTV to CAC, really, really strong. I mean, probably some of the strongest that we have in the room.

• 46:15Alex Hormozi?

  I also really like the fact that the business is reoccurring in nature. So the fact that we already have 4 million books for next year and we can consistently demonstrate like year over year, we'll be able to continue to stack this business, which I see as a really, really big pro. Also kind of weathering the COVID storm specifically for your business. Obviously, we're in the dip industry. And so I would say I have a special appreciation for people who didn't jump ship during those periods of time and you stuck through it. And so like, if you stuck with the business when you weren't legally allowed to do the business, which I see as a pretty good litmus test of how committed you are, I see that as a, as a major pro.

• 46:52Alex Hormozi?

  Cons, the business, it doesn't cash flow as much as I would like. It is lower margin that I would prefer from the styles of business that I like to invest in. So one of the things I found interesting that both of you missed in your pitches was that neither of you talked about what I might want as an investor. And so whenever I'm selling anything, I always have to start with, what is, you just reverse engineer from the prospect. And so an investor is going to want something that's going to be fast-growing, highly profitable, defensible. And I didn't hear anything about that. And so I think that was probably the biggest miss that both of you guys had in your pitches to us. And so my vote goes to.

• 47:36Alex Hormozi?

  Real quick, before I reveal the winner, the average increase in revenue of all these contestants was 2.4X in 90 days. So two, almost two and a half times. And in absolute terms, they added over a million dollars in revenue and over $500,000 in profit in 90 days. And a large reason they were able to do that is because they had a very clear plan based on where they were at right now. And so I would like to give you one of my most prized possessions as a gift, which is the scaling roadmap. These guys followed the same plans, which I highlighted in each of their individual episodes, showing exactly where they're at and what they needed to do. And I'd like to give it to you absolutely free. So click the link, you can grab it, and maybe in the next 90 days, you can do the same thing too. Of course, not a promise, your results will vary, obviously. Back to the show.

• 48:19Alex Hormozi?

  So.

• 48:23Alex Hormozi?

  My vote goes to Joey.

• 48:33Speaker 04

  Do you remember you said 90 days ago, I get to kiss you?

• 48:35Alex Hormozi?

  Oh, don't. Did you not do that? And so with this, Joey, congratulations. You have the $100,000 investment and we'll be working together for the next year on scaling your business. And you are the winner. Congrats, man.

• 48:53Alex Hormozi?

  I think the, the larger message that I would love for the entrepreneurs who are watching this, what you guys all showed in 90 days is that you can have absolutely violent commitment to a plan and achieve years' worth of results in 90 days. And so it doesn't matter how bad your current situation is. You can change your stars in a very short period of time. And so thank you guys for watching and you can hit below if you want to join the next round. And we'll see you on the next Scale or Fail.