Do THIS To Get Rich and STAY Rich (It’s Deceptively SIMPLE!) | Morgan Housel

Today, we're thrilled to have a very special guest with us, Morgan Housel, a master in dissecting the intricacies of finance and human behavior. Morgan is not just an acclaimed author but a luminary in the world of business journalism. His international bestseller, "The Psychology of Money," has been a game-changer. Morgan is here to talk about his new book, "Same As Ever: A Guide to What Never Changes." This book promises to be yet another insightful exploration into the constants of human behavior and finance, offering a fresh perspective in a world that's always evolving. Buy his new book, SAME AS EVER: A Guide to What Never ChangesIn this episode you will learnHow our mental patterns can inadvertently keep us financially limited, and discover the intricate relationship between mindset and financial success. The hidden reasons why many people never achieve wealth and learn whether it's truly possible for anyone to become rich by applying specific principles, regardless of their financial background or connections. The value of historical financial wisdom in today's rapidly changing world, including the three most common financial time-wasters and the top three areas to focus on for future financial success. Common misconceptions that prevent people from becoming millionaires and examine the major falsehoods surrounding the concept of accumulating wealth. The number one financial mistake people are making in today's economy and how to avoid it to enhance your financial well-being. For more information go to www.lewishowes.com/1544For more Greatness text PODCAST to +1 (614) 350-3960More SOG money-themed episodes we think you’ll love:Jaspreet Singh – https://link.chtbl.com/1411-podJen Sincero – https://link.chtbl.com/1101-podDave Ramsey – https://link.chtbl.com/1415-pod Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  Ask yourself, like, do you want to use money to, as a tool to give yourself a better life, or as a scorecard for other people to measure you by?

• 0:06Lewis Howes?

  Hmm.

• 0:07Speaker 00

  And most of those people are not even paying attention to you to begin with.

• 0:11Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. Welcome back, everyone, to the School of Greatness. Very excited about our guest. We have the inspiring Morgan Housel in the house. Good to see you, sir.

• 0:40Speaker 00

  Thanks so much for having me. Good to see you.

• 0:42Lewis Howes?

  Very excited that you are here. You have a new book out called Same as Ever: A Guide to What Never Changes, which I'm excited to dive into. And you also stormed on the scene with Psychology of Money, which has now sold 4 million copies. Is that right?

• 0:55Speaker 00

  That's right.

• 0:55Lewis Howes?

  In the last few years?

• 0:56Speaker 00

  Yeah.

• 0:57Lewis Howes?

  And I wanted to ask you a question about money and the future, to start. A little bit about both in each book, Same as Ever and Psychology of Money. I'm curious why you think our brains trick us in staying broke? Because based on historical past with our families and predicting the future, a lot of people think, "I can never make money." How can we change that? And why do our brains trick us into thinking we will always be broke if we don't have money?

• 1:33Speaker 00

  I think so much of this is the value of comparison and expectations. Because there is no such thing as an objective measure of wealth. There's no such thing as, "Once you have X dollars, everything will be okay." Everything is just relative to the other person next to you. How much do I have relative to you, relative to that person? So in a world where things tend to get better for most people, not everybody, but tend to, we tend to get richer over the generations. Well, if you're just comparing yourself to your peers, then if you're, if you get richer, but your peers do as well, you went nowhere. And so that's the thing. That's why you can look at, you know, the average median income adjusted for inflation has doubled since our grandparents' generation.

• 2:13Lewis Howes?

  Really?

• 2:13Speaker 00

  Adjusted for inflation, but we don't feel any better off at all because now, look, we're living in bigger houses, driving nicer cars, but so are our peers. So relative to them, we've gone nowhere.

• 2:23Lewis Howes?

  Really?

• 2:24Speaker 00

  And you can easily imagine a world in which our grandkids are living twice as well as us, and they don't feel any better off either.

• 2:30Lewis Howes?

  And that's all based on comparison?

• 2:31Speaker 00

  It's all because you're comparing, and it makes sense from an evolutionary perspective. Like, it doesn't matter how much, how many resources I have. What matters is that I have more than you, more than the next guy.

• 2:41Lewis Howes?

  Really?

• 2:41Speaker 00

  There's that joke about, like, there's two hikers being chased by a bear, and then one of, and one of the guys starts running, and his friend says, "You idiot, you can't outrun a bear." And his friend says, "I don't need to outrun the bear, I just need to outrun you."

• 2:53Lewis Howes?

  Wow.

• 2:53Speaker 00

  And that's money, too. That's what it is. And so it really is, it's a sad thing to ponder, that you can live in a world where everything gets better, and you don't appreciate any of it because you expected all of it. But it's, but it's, it's happened forever, and I think it will happen forever.

• 3:11Lewis Howes?

  Really? So this is like a psychological safety? Is that what this is?

• 3:14Speaker 00

  It's just, it's just general social comparison.

• 3:17Lewis Howes?

  Really?

• 3:17Speaker 00

  And I mean, there's a, there's the Chris Rock joke where he says, "If Bill Gates woke up with Oprah's money, he'd jump out the window." Because who is a billionaire comparing himself to? Other billionaires. That's it. And like, I've also thought about the minimum wage in, in Major League Baseball, I think is $500,000 a year.

• 3:34Lewis Howes?

  Right.

• 3:34Speaker 00

  By any metric, a lot of money. But do you think the guy on, who's playing for the Yankees, making 500K, feels like he's crushing it?

• 3:41Lewis Howes?

  No.

• 3:41Speaker 00

  No, he's playing with all of his peers who are making 10, 20, 30 million a year? So even if by any definition, he's in the tippy-top of income, you don't feel like it.

• 3:51Lewis Howes?

  Based on the book Same As Ever, and connecting it to psychology of money, what are the top three patterns that are keeping people broke consistently versus the top three patterns that are making people rich?

• 4:06Speaker 00

  I think that the top things that make people broke, number one, the most important, this might seem like a cop-out of an answer, it's they don't have enough luck. I mean, that's that's so much of it. I know so many people who would disagree with that statement. So if if you do disagree with that, I get it. But I think, like I said earlier, in any kind of extreme success, even mine, and I would venture to say yours, too. If you're really honest about connecting the dots in the past, you would say that there is this thing that happened to me that I never planned on. I did not strategize this. It just kind of happened to me. As I said, even if that thing is you were born in the right era. Right. And so that's that's a big part of it that I think is too easy to ignore. The second is, I think, some form of short-termism, whatever it is. What does that mean?

• 4:50Speaker 00

  I heard this great story from Mr. Beast recently where he said, when people who have YouTube channels come to him for advice, and I'm sure a lot of them do, he tells them, he tells everybody the same thing. He says, go make a hundred videos and then come back to me. And he said that 99 of those people will give up before they make 100 videos. And the person who actually makes it to 100 doesn't need his advice anymore. Doesn't need to go back, yeah. And so I think that, but the fact that 99 of them gave up is, is, I mean, that's really what it is. It's just, it's just like, do you have the endurance, if not stubbornness, to keep it going? In any business endeavor, in any investing endeavor, what you're really getting paid for is to put up with uncertainty and pain. And most people will, they realize that they're going to cry uncle sooner than they thought.

• 5:34Speaker 00

  And that's okay. I don't think it's anything to be ashamed of. Right, right. But the people who don't make it are the ones who, or the people who do make it are the ones who are just like, I have such a high tolerance for pain. I've heard this about Navy SEALs, too, that when Navy SEALs start, you got the big, burly, six foot four, bulging guys. And then you've got the skinny little guys who are like 5'7" and kind of pudgy. There is no telling early on which one of those people are going to make it. Because what actually is going to help you to make it, to actually get to the finish line, is just your tolerance for pain. That's it, man. And the scrawny guy might have a super tolerance for pain. I remember when Obama met the Navy SEALs who killed Bin Laden. He had this comment where he was like, I was stunned how ordinary.

• 6:18Lewis Howes?

  They just look like average dudes, yeah.

• 6:19Speaker 00

  He said, half of them could have been like high school principals.

• 6:22Lewis Howes?

  Exactly.

• 6:23Speaker 00

  But but their tolerance for pain was off the chart and that's why they got where they were. And I think that's a great analogy for people who make it in business and investing in any career.

• 6:31Lewis Howes?

  That's amazing. So that was, you said luck, short-termism. What was the third one? The tolerance and pain?

• 6:36Speaker 00

  I think, I think, yeah, yeah, that's, I would put them in those order, in that order of what it is.

• 6:41Lewis Howes?

  It's interesting you say that because people come to me all the time when they want to launch a podcast. I'm 10 years in, it's our 10 years this year. And they're like, what's the secret? And I go, to be honest, like, I've just been showing up three times a week for 10 years. I wish I was a lot smarter than I am. Like, I'm not as smart as a lot of people who are launching shows and going super viral and building it really quickly. I've just showed up consistently and tried to be better every time. I've tried to improve myself. I try to learn. I try to research and I just keep showing up. And a lot of people do it for six months, two years, and they stop.

• 7:13Speaker 00

  Yeah.

• 7:14Lewis Howes?

  Or whatever. They want to be, they want to grow faster than they are and they get discouraged. And I'm like, okay, I just kind of ride the waves.

• 7:22Speaker 00

  Yeah. Before I wrote a book, I wrote 3,500 blog posts over the course of 17 years. Of those 3,500, I think 3,000 of them sucked.

• 7:32Lewis Howes?

  Yeah.

• 7:32Speaker 00

  And I would, I would admit that they sucked. So the pain and the endurance that it took to get to that point where I was like, okay, now I think I'm ready to write a book.

• 7:41Lewis Howes?

  17 years.

• 7:42Speaker 00

  17 years, yeah. And I probably could have written a book after year five or something. But it wouldn't have been very good to get to a point where I was like, okay, I think I'm ready to do this with 17 years of writing every single day.

• 7:53Lewis Howes?

  And even then, and even then, the book could have done 5,000 sales.

• 7:56Speaker 00

  Absolutely. That's what we thought it would do. And I see this a lot with new bloggers as well, where they'll be like, I started a blog and I wrote two posts and nobody read it, so I gave up. And I'm like, yeah, you gotta write 3,000 more. And it's, and by the way, if you can keep that up. People are gonna tell, every day, they're gonna tell you how dumb you are, how bad of a writer you are, and you just gotta bite your lip and endure it.

• 8:18Lewis Howes?

  Endure it, yeah, cuz it's like, the first year, you're not gonna get a lot of praise. Maybe once in a blue moon, there's a few people that like, are just incredible writers, and they, they get viral or something, but that's very rare. It's like, you have to go through a year of no one watching, listening, or reading your stuff.

• 8:33Speaker 00

  Or not even one, maybe 10 years.

• 8:34Lewis Howes?

  Might be 10 years.

• 8:35Speaker 00

  Might be 10 years. No, I think-

• 8:36Lewis Howes?

  And then you may not just be that good either.

• 8:38Speaker 00

  That's the thing.

• 8:39Lewis Howes?

  You've gotta know if you actually got some skill or not.

• 8:42Speaker 00

  So how do you determine what is patience versus stubbornness?

• 8:45Lewis Howes?

  Right.

• 8:45Speaker 00

  Maybe it's like, no, keep going and you'll get there, versus like, hey, this isn't your thing. You should, you should quit and give up.

• 8:51Lewis Howes?

  Yeah, when do we know that?

• 8:51Speaker 00

  I think it's, I don't, I think with hindsight is when we know that. I don't, I'm not sure there's actually a good way to know it. And I think there have been things in my life where I was stubborn and not patient. There have been other things where I look back and I'm like, oh, I was appropriately patient. But other things, it's like, man, I wish I would've kind of quit before that. Particularly like, different styles of writing that I've experimented with.

• 9:09Lewis Howes?

  I mean, but Morgan, you feel like, you seem like the most, you know, consistent human. 17 years, 3,500 plus articles, you know, you've invested for 20 years, the same way. You probably have everything, automatic payments coming through in all these different places. Like, you seem organized, you seem structured, you seem humble. You focus on values, family, relationships, not trying to be powerful or have status, things like these things. But what is your biggest weakness?

• 9:41Speaker 00

  Oh, I think, I, I'm definitely a worst-case scenario thinker. And I definitely, including recently this week, can become kind of wrapped up in, in stress and anxiety. Which I think virtually everyone listening to this has some degree of that. Mine's probably a little bit above average. But definitely when I look back, if I could tell myself something 20 years ago, if I go back to 20-year-old Morgan and say something, I would be like- It's all gonna work out. It's not gonna be easy. It's not gonna be fun all the time, but it's all gonna work out. And I look back at most of my adult life and I'm like, man, I wish I had just lightened up a little bit.

• 10:17Lewis Howes?

  Really?

• 10:17Speaker 00

  I was. Clearly, like I said, this week, you know, wake up at 2 a.m. fretting about something. And to an extent, I think that's good, because I think without an appropriate level of, like, stress is a motivator. And stress is like, hey, there's a problem. How can I fix it? How can I nip this in the bud? So some stress is great, but of course you can overdo it. And that's, that's my weakness.

• 10:36Lewis Howes?

  Yeah.

• 10:36Speaker 00

  Is blowing things out of proportion.

• 10:39Lewis Howes?

  What is your biggest regret in the last 20 years besides overstressing? Is there anything that you feel like, oh, I could have launched this other book five years ago? I should have taken this opportunity. Is there anything you have?

• 10:49Speaker 00

  I think it's not even professionally, but I think there's situations where it's like, I could have and should have been nicer to that person.

• 10:56Lewis Howes?

  Really?

• 10:57Speaker 00

  And more empathetic to that person. And usually, it's like, it's pretty subtle, but it's like, a friend of mine was suffering, and I just kind of said, oh, sorry to hear.

• 11:05Lewis Howes?

  Suck it up.

• 11:06Speaker 00

  It's like, I should have at least called them another time, or helped them, or introduced, opened a door for them. And I think that's a regret, looking back. A lot of that is because what are you proudest of in life, looking back? It's like, buying, at least for me, it's not selling books or making money. It's like, and you mentioned this earlier, like, and am I helping people?

• 11:24Lewis Howes?

  Yes.

• 11:25Speaker 00

  Am I actually doing something that's worthwhile in the world? Did I actually like, use my time on earth to leave it a little bit better than I found it? And I think if you look back and you realize that you could have been more helpful to more people, that's like, I think regret's maybe a wrong word, because like, at the time, I didn't mean any harm. I wasn't mean to them, hopefully, but I could have been better. I think that's a big thing. But that too, that's a worry where you're like, well, let's learn from that and try to do better.

• 11:49Lewis Howes?

  Yeah, yeah. So even if we are gonna make more money, how do we get out of this trap of feeling like we have enough, we are enough, we're making enough? Like, how do we get out of that as opposed to just comparing to our peers?

• 12:05Speaker 00

  I think, I think there's two answers to this. At the macro, at the big level, the society level. We never will. And that's why it's in same as ever. It's been like this forever and always will. That everything is relative to other people. And look, if we were to compare ourself to a family 500 years ago, who had 10 kids, eight of whom died by age two, whatever it would be, like, do we have less suffering today, of course? But still, when we are comparing how well we're doing in our prosperity, it's always relative. I think at the individual level, it is possible, for some people, much easier said than done, but possible, to recognize the game that's being played. And to ask yourself, like, do you want to use money to, as a tool to give yourself a better life?

• 12:48Speaker 00

  Or as a scorecard for other people to measure you by? And most of those people are not even paying attention to you to begin with.

• 12:54Lewis Howes?

  Right.

• 12:54Speaker 00

  And that's a big part of it. Like, you wake up every morning, running as fast as you can to impress strangers who are not even thinking about you. They're busy thinking about themselves. And so I think, once you identify that game, then your social aspirations can decline. Not to zero, like, everyone wants to look good and be fit in and fit in with their friends. But I think they can decline, and your willingness to show off really diminishes. I heard this great phrase recently, which was, "A high-end Toyota is a nicer car than an entry-level BMW." Because a high-end Toyota is filled with things that make you happy. Nice seats, a good sound system, like, moonroof, whatever it is. The entry-level BMW is just bragging rights.

• 13:36Lewis Howes?

  Right.

• 13:37Speaker 00

  Other than that, like, so, like, I think you should go through life wanting the proverbial high-end Toyota. Think that it's not showing off for others. It's making you happy, rather than just trying to put up your peacock feathers to show off to people.

• 13:49Lewis Howes?

  With all the research you've done for psychology of money, and now same as ever, your life completely changed over the last few years. Financially, socially, you know, opportunity-wise, all these different things. You have more money now than you did three years ago, than you probably imagined.

• 14:06Speaker 00

  Yeah.

• 14:07Lewis Howes?

  You have more opportunities, you have more access, you have more everything. Has your life gotten better or worse since you've made this much more?

• 14:16Speaker 00

  I would say it has not made me happier. It's probably made me more content, which you might confuse with happiness, but it's very different. I don't think I'm happier in the sense that I don't wake up smiling more than I used to. But I think I probably have fewer anxious days than I used to. I say fewer, because they still exist. So I think it has removed anxiety, but it has not improved happiness. I think that- For most people is what money will do to them. Everyone's a little bit different, but I think that's actually a pretty common thing.

• 14:43Lewis Howes?

  It will remove what?

• 14:45Speaker 00

  It will remove anxiety and it will reduce the number of bad days that you have. But it's not going to increase the number of great days that you have.

• 14:52Lewis Howes?

  Really?

• 14:53Speaker 00

  Or if it does, it's pretty, it's minor. Because people will become accustomed to the new house, the new car, whatnot. You're never going to get accustomed to like having bad days. Like the removal of that is always going to be a positive influence in your life.

• 15:07Lewis Howes?

  Right.

• 15:07Speaker 00

  But it's different than happiness. Now, chasing contentment is worth chasing. It's a great thing. It's not to say money does nothing for you. Like it absolutely does, but contentness is not happiness.

• 15:16Lewis Howes?

  Wow.

• 15:17Speaker 00

  And so that's, I feel like that's been for me. I've also, my wife and I have always been kind of, we found a lifestyle that worked for us. And we've gotten the goalpost to stop moving. Because what really matters for us is like time with our kids, going for walks, going kayaking. And the social aspiration of like, oh, we need a bigger house, nicer car. It's like, it doesn't really appeal to us that much.

• 15:37Lewis Howes?

  Right.

• 15:38Speaker 00

  So in that sense, nothing has changed, but that's by design.

• 15:42Lewis Howes?

  What is something that you studied before Psychology of Money came out? That you talked about with people who had more money or who were making certain money or had, who took a risk and you talk about this book as well, about taking risks and some luck involved. That you had to test the theory when all this success came to you. How did you, what was that that you researched that then you were like, oh, I'm actually living my research? And how did you respond?

• 16:10Speaker 00

  I think before the books came out, I would have, I would have said, what I just said. Money's not going to make you happier. But I would have said it, but I could, there was part of my brain that was like.

• 16:22Lewis Howes?

  But I want more money, yeah.

• 16:23Speaker 00

  And I think then when you experience it, I think for me it was like, wow, that's really true. That's incredible. And to say that to someone who is still aspiring to gain some sort of net worth. I think just as I did, it's like, even if you believe that, you're like, yeah, but, but.

• 16:40Lewis Howes?

  But it really does make you happy, yeah.

• 16:42Speaker 00

  And I think experiencing it's like, wow, that's actually pretty amazing. I mean, I bet you've had this experience too, right?

• 16:47Lewis Howes?

  Yeah, I think it's more about like the. The thing that makes me happy is knowing like I worked really hard to create something. I overcame challenges. I put it out in the world. I overcame my fears. I, you know, believed in myself and I was able to alchemize and manifest an idea in my mind and actually take action to create something and it added value to people.

• 17:07Speaker 00

  Yeah.

• 17:08Lewis Howes?

  And if it made me more money, then that's a cool little extra thing that I'm like, wow, that's nice. I can do more with it now. But it's really about the whole journey, I think of like, what I had to overcome to make something.

• 17:19Speaker 00

  Yeah.

• 17:20Lewis Howes?

  And thinking about, oh, it actually served another human being.

• 17:23Speaker 00

  Yeah.

• 17:23Lewis Howes?

  Well, that's what I think about it.

• 17:25Speaker 00

  It's the other thing that I had never experimented with, that we just started to in any meaningful way is giving money away, which I really am kind of ashamed to say, we really hadn't done in any meaningful sense until a year or two ago.

• 17:37Lewis Howes?

  Really?

• 17:38Speaker 00

  And doing it has, it's interesting. It's, um, it feels great. And if you think like, like, is buying myself a new watch, even a new car, is that going to increase my happiness? Maybe marginally, is helping someone for whom this amount of money is meaningless to me, but life changing to them? And then you just see like, investing is all about like leverage and compounding and you see the leverage of like, 10 grand is going to do nothing for you, but 10 grand can utterly change this person's life.

• 18:05Lewis Howes?

  Forever.

• 18:05Speaker 00

  Then it's like, wow, that's a, that's a cool thing.

• 18:08Lewis Howes?

  Yeah.

• 18:08Speaker 00

  And I think there is, once you get to some level of material life, whatever it is, there, at least for, maybe not for everyone, but there is some, like guilt's probably the wrong word, but it's just like, there's a lot of wrong going in the world. And like, do I need to like push up my ego a little more or help this person who really, really needs it?

• 18:27Lewis Howes?

  Yeah.

• 18:27Speaker 00

  So that's another thing where three years ago I would have said, oh, I bet that's the case. But then when you experience it, you're like, ooh, wow, that's interesting.

• 18:34Lewis Howes?

  Why do you think most people, based on, you know, history and predictions in the future, why do you think most people will never? Get out of a scarcity mindset. You know, whether money is relative, I guess, but at least a scarcity mindset of creating abundance for themselves.

• 18:52Speaker 00

  I think there's, there's two things. One, if you are honest about history, the world is very fragile. And there's a lot of, look at history, it's a constant chain of surprise and setback and disappointment and recession and bear market and pandemic. Now, look, ridiculous amount of progress baked in there, but that's not to say that. I always think every 10 years, the world breaks on average. Once every 10 years, there's some event where you wake up and you're like, the world is not the same as it used to be. Everything, everything's different now. September 11th was that, COVID was that. And historically, it's about once every 10 years.

• 19:26Lewis Howes?

  Really?

• 19:26Speaker 00

  And so when you have lived through a couple of those events in my adult life and your adult life, it's by and large been nine 11, the financial crisis and COVID. Once you've lived through two or three of these events, I think it's very natural and healthy and accurate to say to yourself, the world is a dangerous place. And those are the big events to say nothing that may have happened in your own life. You lose a friend, you get laid off, you get divorced. So I think that level of anxiety is actually pretty, pretty, not only healthy, but accurate.

• 19:56Lewis Howes?

  But how does someone break free of that to have more abundance and peace inside of them, knowing that there's going to be chaos around them unpredictably in the future?

• 20:05Speaker 00

  To me, it's, it's always been this idea, if you look just to, to focus on finances, save your money like a pessimist and invest your money like an optimist. Like save your money with the idea that the world's really fragile and you might lose your job next week, you might get divorced next year, you might get cancer, we might have a recession. And by, and by the way, in due course, one of those will happen to you, to everybody. Everybody is going to experience some version of something like that.

• 20:30Lewis Howes?

  At some point.

• 20:31Speaker 00

  At some point, and you have no idea when it's going to occur. You need to prepare for it to occur at any moment. But the most important but is if you can endure that and survive those things, the rewards for those who stick around can be incredible.

• 20:44Lewis Howes?

  Yes.

• 20:45Speaker 00

  And so like, I, I've been an investor for 20 years. I made my first investment in 2003. During that period, there has never been a single day in which you could not have pointed to a hundred things going wrong, wrong in the world and wrong in the stock market. Stocks are overvalued, the Fed is screwing up, Congress is a mess, companies are going out of business. Every day you said that. And during that period, the stock market is up fourfold. And I think that applies to a lot of it, it applies to your personal life where in any given day, you and I were talking right before we recorded about some stresses I'm having in business, the stresses you're having in business, every day is like that. But then you look at 10 years or 20 years and for a lot of people, it's like, wow, the progress over that period is actually pretty incredible.

• 21:26Lewis Howes?

  Yeah, it's funny. I mean, I don't know if this is accurate to even say, but I, my, uh, my partner, which we were driving in, it's either yesterday or this morning, I can't remember, but you were driving in this office building where we shoot this podcast. And, um, the parking is so expensive here in Central City, it's Los Angeles, but the parking monthly is the same amount as my rent was in Columbus, Ohio.

• 21:52Speaker 00

  Yeah.

• 21:52Lewis Howes?

  In 2008, like the parking to be in this building is the same as my monthly rent apartment back then.

• 22:00Speaker 00

  I'm surprised it's not more.

• 22:01Lewis Howes?

  Right. Yeah, exactly. And he was like, man, look how far like over, you know, 16 years, look where, or I guess 15 years ago, look where you're at now, 2008, 2009, and see how far it's come. And sometimes we don't know how much progress we've actually made.

• 22:18Speaker 00

  Yeah.

• 22:18Lewis Howes?

  Unless we really look back a decade and say, okay, where was I a decade ago? And where am I now?

• 22:24Speaker 00

  Yeah.

• 22:24Lewis Howes?

  Especially financially, I guess, right?

• 22:26Speaker 00

  Totally. One of the, one of the points from Same As Ever is the idea that bad news tends to happen very quickly, but good news is a slow compounding over time. So bad news can be 9/11, COVID, it really happens in one day. You wake up and you say, oh, like what, how did this happen? Almost all good news though is, you know, a five to, five to 10% improvement per year. Now, if you do that for 20 years, you look back and you're like, wow, we've come a long way.

• 22:50Lewis Howes?

  Yes.

• 22:51Speaker 00

  But what you're actually paying attention to, because it's in your face, is the bad news that happens very quickly. So that's where your attention goes to, even if in the background, there's this incredible slow build of progress.

• 23:02Lewis Howes?

  What's the biggest thing you realized in the research of Same As Ever about the future, taking risks and where we should be putting our attention?

• 23:11Speaker 00

  One of the first chapters, the first chapter in the book is a focus on how fragile the world can be and how the world can hang by a thread in your personal life and throughout history. How we look back and when you try to connect the dots in hindsight of how we got here, it will give you so much humility in on the idea that we know where we're going next. Like, there's a saying, like, if you know where, like, to know where we're going, you have to know where we've been.

• 23:36Lewis Howes?

  Uh huh.

• 23:36Speaker 00

  But the truth is, if you know where we've been, you realize we have no clue where we're going next. One of the stories that I use in here that's always just utterly blown my mind is that back in the Revolutionary War in the 1700s, there was a period, the Battle of Long Island, when George Washington and his troops were cornered by the British. And the British were just about to wipe him out, the war would have been over. All they had to do was sail up the East River in New York. They would have cornered George Washington and it's all over. It didn't happen because the wind was blowing in the wrong direction that night. So they could not sail up the East River. George Washington got away and the rest was history.

• 24:09Lewis Howes?

  Wow.

• 24:09Speaker 00

  David McCullough, this great renowned historian, was asked, he said, "If the winds were blowing south instead of north that night, would there be a United States of America?"

• 24:17Lewis Howes?

  Holy cow.

• 24:18Speaker 00

  Without hesitation, no. No. So how do you, when you take, there's a million of those kind of stories in your own life and through history, but when you accept that, how do you look at the next 50 years and think you know where it's gonna go? When literally the entire existence of the United States relied on the winds blowing in New York on some night in 17, whatever it was.

• 24:38Lewis Howes?

  So if, if the world is so unpredictable in the future, where should we be putting our time, attention? How should we be setting goals? Should we be visioning, uh, goals we even want? Or does none of that matter?

• 24:52Speaker 00

  I think so. I've always been a financial writer and what bothered me for a long time, still does, is how bad we are at predicting what's gonna happen next.

• 25:01Lewis Howes?

  Right. And there's always analysts.

• 25:02Speaker 00

  When's the next recession? When's the stock market gonna fall? Nobody has a clue. We will keep doing it as we always have, but no one has any ability to do it consistently. So there's two things you can do with that. One is just become a fatalist and say, "No one knows what the hell's gonna happen. Nobody knows anything." The other is, let's focus our attention on the behaviors that never change. What were people doing 100 years ago, 500 years ago? Okay, let's focus on those things because we know they're going to be doing them in our future.

• 25:28Lewis Howes?

  What are those main behaviors that never change?

• 25:30Speaker 00

  Like how people respond to greed and fear and risk? How people are so attracted to stories and narratives? People's tribal affiliations, like those have never changed. And if you're a student of history, you can read about what was going on 500 years ago. And what will shock you is how many of those things you're like, oh, we still do that today.

• 25:49Lewis Howes?

  Wow.

• 25:49Speaker 00

  So when you find that, you're like, okay, well, that's what we need to focus on for the future. I think it's true in your individual life as well. I read this shocking thing just this morning. And this is going to go in a direction that nobody probably saw this coming. The single best metric for whether you are going to cheat on your spouse is how many people you slept with before you got married.

• 26:10Lewis Howes?

  Oh, man.

• 26:11Speaker 00

  Those behaviors don't change.

• 26:12Lewis Howes?

  Wow.

• 26:13Speaker 00

  If you were constantly sleeping with somebody else every week before you got married, really good chance you're not going to be able to shed that behavior in the future after you get married. And vice versa. And I think that is applicable, that idea is applicable to so many things in life.

• 26:25Lewis Howes?

  Interesting.

• 26:26Speaker 00

  So when you're looking at your own behavior, who have you always been? What have you always done?

• 26:30Lewis Howes?

  Yes.

• 26:30Speaker 00

  Good chance you're not going to get rid of that kind of behavior.

• 26:33Lewis Howes?

  What should we be worried about within ourselves or the people around us? When it comes to money and opportunities? Should we be worried more about people's desire for power and greed? Or people's envy? Or what are the things that we should be concerned about? The emotions from the past that keep coming up today?

• 26:53Speaker 00

  I think the most dangerous trait in money, whether it's saving or investing, is FOMO. Fear of missing out. It's if you are susceptible to watching your neighbors or your friends or your coworkers get rich. And that just makes you boil with envy. And even if it doesn't feel like envy, you see it and you say, I need that as well. That is so dangerous for two reasons. One, if you watch someone getting rich fast, there's a very good chance that it's not sustainable. That there's going to be a reversion in the mean. And your friend who made 10,000% in Bitcoin, you're not going to be able to repeat that. So if you chase that after the fact, like you're in trouble.

• 27:32Lewis Howes?

  You're going to lose it.

• 27:33Speaker 00

  The second thing is how. Fake is probably the wrong word, so I think it's innocent, but people put their best foot forward. So what they are showing you is usually not indicative of what it is. In college, I was a valet here in Los Angeles, and it always stunned me that when people would come into the hotel I worked, driving a Ferrari, a Lamborghini, a Bentley, when you get to know some of these people, some of them were actually not that successful. They were like a law firm associate who spent half their paycheck on a Porsche lease.

• 28:01Lewis Howes?

  Wow.

• 28:01Speaker 00

  And so when the fake it till you make it idea is so powerful in America, that if you see, oh, that guy is driving a nice truck, I need to go get one too. Cause I'm just as smart as, I weren't just as hard as that guy. That's really dangerous, because you're not chasing their success, you're chasing their fakeness.

• 28:17Lewis Howes?

  Ah, why do, why is that in so many of us where people feel like they need to go in debt, overspend to try to impress the people that don't even care about them?

• 28:28Speaker 00

  I think it's very true that people are naturally wired for status and not for happiness.

• 28:34Lewis Howes?

  Really?

• 28:35Speaker 00

  You don't, you're like, your inner soul, like your evolution does not want you to be happy, so to speak. It wants you to be successful.

• 28:41Lewis Howes?

  Why is that?

• 28:42Speaker 00

  Because that's what's going to gain the attention of potential spouses. Male or female, it doesn't matter who it is. Like, it's a, it's a competition for resources.

• 28:50Lewis Howes?

  Wow.

• 28:50Speaker 00

  So that you can climb the ladder to gain the higher social status, to gain the better wife, the better husband, the better friends, whoever it might be, it's all a competition. And so, and so that's why, that's why no matter how rich society gets, I think it'll never be like that. It will, we'll never get rid of that.

• 29:06Lewis Howes?

  Did you ever struggle with this?

• 29:08Speaker 00

  I did, absolutely. I don't know if I struggled, but definitely when I was in my late teens and early twenties, my, I wanted to be the guy with the mansion and the Bentley and the yacht. I think every 19 year old does. I think part of the reason is because when you're 19, at least for myself, I had no wisdom to impart. I had no knowledge, I had no skills to give an employer. I didn't know how to love a woman, I didn't, I didn't know anything. So when you have nothing to offer the world, I think it's natural to be like, well, maybe they can look at my car. And they'll, and they'll admire me for that. I think as you get older, at least for me, it's been, I don't care if you like my car, but I, At least for some people, if there's wisdom I can impart, a skill that I can impart, communicate more effectively, I, I, I hope that the small people who I really want to

• 29:53Speaker 00

  love me, respect me for that and not because of the house I live in or the car that I drive. So I think when you're young and you don't have any of those skills to put forth, it's very natural to just say like, I want the Bentley. It's all you have to offer the world.

• 30:06Lewis Howes?

  Have you had any concerns internally where you saw this greed, envy, power struggle inside of you come out as you gained more fame, status and money from your last few years with the books?

• 30:21Speaker 00

  I think, I, I think I've always from a young age been able to suppress that. I don't think it's something that I learned or it's, but I've always, I've always, since I was a kid, I've always been the kind of person who it's like, you know, when I was, when I, you know, I was 10 years old, I had like two really good friends, but, but that was it. And as an adult, I feel like that too. I feel like my entire, the only people who I want, who I, whose love I care about is my wife, my kids and my parents and maybe like two friends.

• 30:47Lewis Howes?

  And you don't need a big house to impress them?

• 30:49Speaker 00

  No, no, because they love me for things that have nothing to do with the house. They love me before the house.

• 30:53Lewis Howes?

  If you're never around, they don't care about the big house.

• 30:55Speaker 00

  And I think I've always been like that, but I think other people, it's not a character flaw, but their personality is I need a hundred people to love me.

• 31:02Lewis Howes?

  Right.

• 31:03Speaker 00

  And I, I think there's nothing wrong with that, but everyone's wired a little bit differently. But because my, my need for love is contained to six people or whatever, I don't have this desire to go out and, and show off to any degree. I would say once in a while I'll get, ooh, like, what if we had that car? Looks like a nice car. One, one thing that I, I've done on occasion is when I'm traveling and I rent a car, most, most car companies, you can rent really nice cars. They have some cars parked in the back and every time I do it, I'm like, oh, this'll be fun. We're gonna rent a Porsche now. I get it in and I'm like.

• 31:33Lewis Howes?

  It's not comfortable.

• 31:34Speaker 00

  It's not that, it's not that big. And it's great to have that realization.

• 31:36Lewis Howes?

  Yes.

• 31:37Speaker 00

  To like, don't, like you don't need to dream about something that's great if you experience it. Now, I would say here that I, I don't want that comment to come off as like, oh, Morgan's a miser and he wants you to sleep in a, in a burlap sack. Like there are material things in life that can make you very happy, that I enjoy, that, that you will enjoy. You know, there are people who are like, none of it matters, live in a, live in a studio apartment and, and drive an old Buick. And I'm like, no, it's like, that's not who I am, but I think you have to realize the limit of what it's actually going to do for your happiness.

• 32:06Lewis Howes?

  How much to success and money is around luck?

• 32:10Speaker 00

  I think the more success and the more money, the more that luck played a role with no exceptions. And it's not to say that people who have extreme wealth or success were not smart, hardworking, industrious, like of course, they were all those things. But the higher you get, you can say, you know, it approaches 90% luck, 10% skill. For everybody, there's no exceptions. And even if you say something so simple about Steve Jobs was born in the United States in the middle of the 20th century. Are we going to pretend that if Steve Jobs was born in Cameroon in 1650, he would have been as successful as it was? Of course not. So like even just like the very broad macro luck of what's involved, it's huge.

• 32:54Speaker 00

  Now, it's always when luck and an incredible amount of skill meets at the same time. But I think there are a lot of people in the world, a lot of people in the world who are just as creative as Steve Jobs, just as driven as Bill Gates, just as motivated as Mark Zuckerberg. But if they don't meet some incredible stroke of luck in their life, they're going to have a middling level of success.

• 33:16Lewis Howes?

  Right.

• 33:17Speaker 00

  I think that's always the case. So I don't think it's black and white. All of those people who are very successful are ridiculously talented at their things. But it's easy to overlook the role.

• 33:26Lewis Howes?

  Right, right. Timing, you know, the people around them, the opportunities, season of life, all those things. Did you predict the success of your book?

• 33:36Speaker 00

  No.

• 33:36Lewis Howes?

  Did you think like this is going to do millions of copies? Or what if it does this?

• 33:41Speaker 00

  Not in a thousand years. And to show that there's no false humility, the first print run was 5,000 copies.

• 33:46Lewis Howes?

  Wow.

• 33:47Speaker 00

  Because that's all we thought it would sell. So we're obviously not going to print 5,000 copies if we knew it was going to sell 4 million. Like it's the first year was a disaster of trying to print copies to keep up with it, which is a big problem to have. It's a good problem to have, but it's a real problem. So never in a million years did I think it would, it would do this or did the publisher or did anyone else. And, and I think even looking back in hindsight, it could not have been predicted. And I don't think anyone could have seen it coming. Even the people who read it before it was published, even if they said, oh, great book, was not this is going to become one of the best selling investment books of all time. Nobody, nobody saw that, including me.

• 34:26Lewis Howes?

  That's amazing. What was your investment strategy like before having that much money versus now, you know? Passive income coming every single week now in abundance.

• 34:36Speaker 00

  Hasn't changed one iota, not in the slightest. It's the, there's more, there's more zeros, but it's the same, it's the same exact allocation.

• 34:42Lewis Howes?

  What is that strategy for you?

• 34:43Speaker 00

  Uh, to me, I keep it as painfully simple as I possibly can. So my entire net worth is a house, cash, Vanguard index funds and shares of Markel where I'm on the board of directors and that's it.

• 34:54Lewis Howes?

  That's it.

• 34:54Speaker 00

  There's nothing else.

• 34:55Lewis Howes?

  So most of it's in index funds?

• 34:57Speaker 00

  Yeah, almost all, all, all the stocks that I own are in index funds.

• 35:00Lewis Howes?

  The rest is cash?

• 35:01Speaker 00

  Cash, or like, I have lots of treasury bonds. I consider that, I consider that trash.

• 35:05Lewis Howes?

  But that's trash. Cash is trash right now, right?

• 35:09Speaker 00

  Freudian slip.

• 35:09Lewis Howes?

  But, um, but when you have, but when you start seeing those zeros add up when you have cash, do you think about, well, why don't I just buy a nice new car for myself? What's the harm? Or why don't I go take more luxurious trips? Or why don't I buy something for my family? Or, you know, do you think about that or investing in another riskier things or?

• 35:28Speaker 00

  So I would say we have, I mean, to be, to be blunt, if you looked at our annual spending pre and post book, it's increased threefold, something like that. So it, it, it's not that we haven't spent any of it, but we still have a very, very, very high savings rate. To the extent that we have spent more money, it's all on things that are going to actually improve our life that have no show off potential.

• 35:48Lewis Howes?

  Health.

• 35:49Speaker 00

  So family, family vacations. We're not doing it to show off for other people, saving time, that kind of things. We've done a lot on the interior of our house because that's what we benefit from, not the exterior of our house that people see, drive the same car and whatnot. So, you know, things have gotten better, like materially better for us. Even if I think it's almost entirely things that are just making us happy rather than showing off to others.

• 36:12Lewis Howes?

  What has gotten worse for you since making more money?

• 36:15Speaker 00

  Uh, no, that's a good question. I think, I think some idea of can I keep this going? And look, I think if all of this ended tomorrow, I think I'd actually be okay. Like psychologically, it might hurt for a while, but I actually think I would be okay. I don't expect this to last forever. And I think being an author is very much like an athlete where you might have a couple of good years, but you're not going to have 30 good years. That's just usually not how it works. Unless you're John Grisham or something like that. It's pretty rare. So I think I need to like, I keep myself psychologically prepared for this to end. But there is that thing of like, of course I want it to keep going. So when you want it to keep going, but you need to be realistic about the odds of that continuing. I think that's something where it's like, look, if you have some level of success, great, amazing.

• 37:00Speaker 00

  But there is a first world problem of like, look, someday this is going to decline. And that might sting a little bit. There's this great quote from Will Smith I use in the book. He says, gaining fame is the best feeling in the world. Being famous is okay. And losing fame is pain like you've never experienced.

• 37:18Lewis Howes?

  Really?

• 37:19Speaker 00

  Because what people like is the elevator ride up. It's the change in circumstances. It's not being famous, it's gaining fame. And I think money is the same, like being rich is, is, is okay. Gaining money is incredible. So, so let's look at someone who has $10 million. Does having $10 million make them happy? Like maybe a little bit, but what really was a thrill that they loved was going from 1 million to 10 million.

• 37:44Lewis Howes?

  Right.

• 37:44Speaker 00

  That elevator ride up was incredible. Now, when you go from 10 million back to a million, you need a therapist as soon as possible.

• 37:51Lewis Howes?

  Why is it so painful to lose, even if you still have a lot of money? From 10 million to 1 million, that's still a lot of money in the bank. But why is it so hard for people to lose even 10%? And, and start changing their behaviors and habits around how they even got there?

• 38:09Speaker 00

  I think it becomes part of your identity. Fame and money is like this. And any time in your life where you can say, I am a blank, no matter what comes after that, it's your identity. So if, even if you're not saying this to other people, but in your head, you say, I am a rich person. Even if you, again, you're not saying that, but in your head, that's what you are. And now because your net worth go down, goes down, you start wondering like, am I anymore? Like, am I the person who I thought I was? Or if you said, I am a successful entrepreneur. If that's what the bug you have in your head. And then you have a really bad year, you start questioning that. And anytime in life where you have to question your identity, it sucks. It's really painful.

• 38:46Lewis Howes?

  What can someone do in that time when things are fluctuating up and down to? Hold on to an identity and values that they are a good and enough as a person of who they are versus their net worth.

• 38:59Speaker 00

  I think it's really important, if you have any kind of success in life, that your your identity was formed before that success. And to the extent that it changed with wealth or fame, like that's what's dangerous. So I I hope my my wife would say, I'm confident she would say this, that I'm the exact same person that I was five years ago. Hopefully, I'm a little bit more mature, but it hasn't changed anything material about my personality and how I treat her and how I treat my kids. If it did, that's that's that's what's gonna get stung on the way down. There's a say that I heard the story once that ancient like Roman soldiers, when they came home from battle and they're like full of hubris and they're just like, we're the champion warriors and they would like march through the city as like a welcome home parade.

• 39:43Speaker 00

  They would hire somebody to walk behind them and whisper in their ears, you are just a man. You're not a hero, you're not, you're just a man. And I think that like forced humility or like going out of your way to shove humility in your face is absolutely critical for everybody. Like, forget the rich and famous, everybody needs to remind themselves that they're just a person. And this is where I think having kids, young kids, is so helpful because no matter, it doesn't matter how many books I've sold, my daughter will be like, I'm out of juice, get me more juice.

• 40:15Lewis Howes?

  Throwing up on you.

• 40:16Speaker 00

  Throwing up on you, not nothing that matters to them. And that's so healthy to see.

• 40:20Lewis Howes?

  Wow, how many kids do you have?

• 40:22Speaker 00

  Two, four and eight.

• 40:23Lewis Howes?

  What have you learned as a as a father around making money and ensuring that you can still raise good kids?

• 40:32Speaker 00

  I've gone, I my thoughts on this are not fully formed because it's something I'm still grappling with since my kids are only four and eight, like we're not talking about like, you know, buying them cars or whatever. So I'm still, I'm still trying to form my thoughts on this. So I talked to someone the other day who was, he's the child of a billionaire and grew up when his dad was a billionaire. And he had the most balanced, thoughtful, wise view on money that I've ever heard, which was, you know, his, and he lived. The high life, private jets, mansions, go on down the list. And it did not ruin him.

• 41:05Lewis Howes?

  Really?

• 41:06Speaker 00

  Or his siblings. And he said it was because his parents never made that big of a deal about money. And they went out of their way to make sure that their kids knew that just because they have more money than other people, they are not better than them. To value people based off of their intelligence, their kindness, their empathy, not on the square footage of their house. And I think that's very hard to do. Their parents did a ridiculously good job, but your kids are gonna learn your values, not your spending habits. You know, they, they, they may, they may get accustomed to some level of spending. And, uh, and that can be dangerous. This is not black and white, but I think mostly good, they're gonna learn your values. And the point that he made was whenever you see a rich spoiled kid, a kid who is not only, not only has a lot of money, but he's just a brat, just a jerk.

• 41:50Speaker 00

  That's not because the parents were giving him money. It's because the parents did a really good job teaching him values. And so I think that's, I go back and forth between this idea of if you wanna raise well-balanced kids, don't give them money. Don't spoil them versus actually we can give them a great material life if we are going out of our way to make sure that values are first. I go back and forth on this because I think it's just easier said than done.

• 42:14Lewis Howes?

  Right.

• 42:14Speaker 00

  When you say that, you're like, oh, great. That sounds.

• 42:15Lewis Howes?

  You have to test it.

• 42:16Speaker 00

  How do you actually do it?

• 42:17Lewis Howes?

  Yeah.

• 42:18Speaker 00

  I also think there's a thing that's really important that.

• 42:20Lewis Howes?

  Yes.

• 42:20Speaker 00

  It's very kid-specific. So I make this point that if Bill Gates or Elon Musk or Mark Zuckerberg, if they inherited a billion dollars at age 18, it would have not slowed them down at all. They were so ambitious, irrespective of money. But if I inherited a billion dollars at 18, I, I'd be a disaster. Like, most people need to be motivated by the fear of not making it. And if you tell your kids from a young age, you're always gonna make it. I'm always, I'm always gonna shovel money at you.

• 42:47Lewis Howes?

  Yeah.

• 42:47Speaker 00

  And they don't have that fear. That's a dangerous thing.

• 42:50Lewis Howes?

  Interesting. So there's a balance there. Yeah, I think I've heard you talk about how, you know. Most athletes go bankrupt, you know, within a few years after their retirement, even though they have a ton of money. And then there's also lottery winners that commit suicide or go through depression or lose all their money within a few years after, you know, gaining the lottery. What is it about people that lose their money versus people that get a lot of money and learn how to grow it and maintain it?

• 43:18Speaker 00

  I think getting rich and staying rich are two completely different skills. And that is what is like so often overlooked because we want to think of just money as one skill, like getting rich is one skill, but the skill to make a lot of money versus holding on to it for a generation or more is totally different. And I think the best way to explain it is like getting rich requires being an optimist and taking a chance and being optimistic in yourself, swinging for the fences. Staying risk rich is also is the opposite. It's it's a completely contradictory skill where you need to be like pessimistic and paranoid.

• 43:51Lewis Howes?

  Really?

• 43:52Speaker 00

  About, yeah. So being optimistic and pessimistic at the same time and getting those to coexist is so difficult and not a lot of people can do it. And you see these in statistics, like the Forbes list of billionaires, there's like 70% turnover every decade.

• 44:07Lewis Howes?

  Really?

• 44:08Speaker 00

  Not from people dying, but from people being at the top and then falling out.

• 44:12Lewis Howes?

  Are they taking too much risk at that point?

• 44:14Speaker 00

  I think that's the biggest, it's, that's not the only point, but that's the biggest is the kind of personality that you need.

• 44:20Lewis Howes?

  To get there.

• 44:20Speaker 00

  To become a decabillionaire is not the kind of personality that's going to say, okay, that's enough. Let's cash out and put everything in municipal bonds.

• 44:27Lewis Howes?

  Right, right.

• 44:28Speaker 00

  They're not going to do that. It's more like, I, I, I've said this for years.

• 44:32Lewis Howes?

  It's the rush of growth, right? It's like the rush, the high that you see growing.

• 44:36Speaker 00

  I said this for years, that I think Elon Musk, there's, it's one of two outcomes. He's either going to become a trillionaire or go bankrupt. And honestly, I'm spitballing here, but I think it's 50 50.

• 44:44Lewis Howes?

  Didn't you see that, did you see his interview he recently did?

• 44:46Speaker 00

  Yes.

• 44:46Lewis Howes?

  It was yesterday.

• 44:47Speaker 00

  It's ridiculous.

• 44:48Lewis Howes?

  Where he was like, let's see where the chips fall.

• 44:49Speaker 00

  Yeah.

• 44:50Lewis Howes?

  Where it's like $44 billion are invested, maybe it all goes bankrupt.

• 44:54Speaker 00

  Right.

• 44:54Lewis Howes?

  He said, see where the chips fall.

• 44:56Speaker 00

  It's pretty astounding.

• 44:58Lewis Howes?

  That is, that's ballsy, right?

• 45:00Speaker 00

  But here's the thing, of course it's ballsy. He's trying to go to Mars. Of course he's ballsy.

• 45:04Lewis Howes?

  But he's willing to risk 44 billion in order to get, I mean, it's just crazy, right?

• 45:07Speaker 00

  I mean, he, I might be getting these numbers slightly off, but when he sold his, his first company in the 1990s, when he cashed out of PayPal, I think he had like 300 million dollars. And he took like 295 million of it and invested in Tesla and SpaceX.

• 45:20Lewis Howes?

  Like almost all of it.

• 45:21Speaker 00

  Which, and, and the odds that both of those companies would go out of business were probably 99%. He would probably agree with those odds. The kind of person who has that mentality. Like if, if I at age 30 cashed out 300 million dollars, I probably would have put it in muni bonds and gone to the beach.

• 45:35Lewis Howes?

  290 is in the bonds and then 10 million, maybe I'll like play a little, yeah.

• 45:38Speaker 00

  So that's my personality. His is not like that. Same with Bill Gates, Steve Jobs, all these people. You know, when, whenever they make money, it's all, it's, they cannot stop. And I so admire that type A personality, even if it's not me.

• 45:50Lewis Howes?

  It's more of like a game for them.

• 45:52Speaker 00

  Yeah.

• 45:52Lewis Howes?

  It's almost like he's okay with being broke because he knows he can make money again.

• 45:56Speaker 00

  I think all those people, Jeff Bezos talks about the regret minimization framework.

• 46:00Lewis Howes?

  What is that?

• 46:01Speaker 00

  Where his, he would, every big decision that he makes, he imagines himself at age 100 on his deathbed. And he wants to have as few regrets as possible. So he talks about when he started Amazon in 1993 or four, whatever it was, that he knew it was a very low chance it was going to work. But he also knew that if he didn't try, he was going to regret it for life. So if he tried it and it failed, he would not regret that. If he didn't try it, he would regret it forever. Now, I, I would say back to myself, I, I don't have that personality. I think I have that personality that if I quit my job, raised 10 million dollars from friends and family, start a business and it failed, I'd, I'd be crushed.

• 46:37Lewis Howes?

  Really?

• 46:38Speaker 00

  I'd be crushed. I think so. I think it's, I think it's fine. I think if you just embrace the personality that you have, like I'm not a type A entrepreneur.

• 46:44Lewis Howes?

  Yeah.

• 46:45Speaker 00

  I, I really admire and I'm glad those, the people who exist, yeah.

• 46:49Lewis Howes?

  There's a lot of pressure to that too.

• 46:50Speaker 00

  Yeah, but, but to, back to our original point, that's the kind of personality that almost never knows when to stop. Now, there are a couple of examples. Bill Gates is the best example, I think, of someone who was able to take absolutely stratospheric risks and, at the same time, on the other hand, be very conservative in what he was doing financially. So, when he started Microsoft, he's taking the biggest entrepreneurial swing anyone's ever taken. And, at the same time, he ran Microsoft so that they always had enough cash in the bank to make payroll for one year with no revenue, which is like the most conservative way that you can run a business. And most entrepreneurs, if they can, if they have the balls to take that swing, are also going to manage the business so it's just hanging on by a loose thread.

• 47:35Speaker 00

  And when you run it like that, you're eventually going to go bankrupt. And so, that's why I think it's rare when it occurs, but those are the people, that's why he's been so rich for 50 years now.

• 47:44Lewis Howes?

  Crazy. So, what I'm hearing you say in this is that there's a different skill between getting money and keeping money. And if we don't know or learn the skill on how to get money, and it's handed to us through inheritance, or quickly in a certain way, or winning the lottery, chances of keeping money are very slim.

• 48:08Speaker 00

  Yeah, I think the easier it was to make, the easier it's going to be to lose, the more likely you are to lose it.

• 48:14Lewis Howes?

  Interesting.

• 48:15Speaker 00

  I mean, it's similar when you go to Vegas and you're playing with house money. It's money you just won.

• 48:19Lewis Howes?

  Keep going.

• 48:20Speaker 00

  That money has no worth to you, no value. So, you can throw that around forever. But if you work, if you're digging ditches, that money is valuable to you. There's literal sweat equity.

• 48:29Lewis Howes?

  Is it more because you realize, oh, I spent 10 years of my time to make this money, so I need to make sure that I value this money because that money is directly related to my life?

• 48:41Speaker 00

  Yeah. I mean, at Vegas, when it is house money, it means nothing to you. If you lose it all, I didn't, I didn't earn, I didn't put anything into making that money to begin with. But if you've been building a business for 10 years, that business is your baby, and the money is, you know, what that baby is spitting off. It becomes so meaningful to you.

• 48:58Lewis Howes?

  What else did you learn in Same As Ever, this new book, A Guide To What Never Changes? That really shocked you or surprised you?

• 49:07Speaker 00

  I think what's always blown me away, that is one of the chapters in the book, is the power of storytelling. Where the person who has the right answer doesn't necessarily win. The person who says the accurate thing doesn't necessarily win. The person who tells the best story and the story that people want to hear is the person that people line up behind and they're like, yep, that's, this is my guy. You see it in politics all the time, when people can, politicians can propose really bad policies, but if it's what people want to hear, that's the one who's winning. And the, and the policy wonk who's like, well, according to the data, we should do a, that politician's never gonna win. It's the person who pounds the table who's gonna win every time, on both parties, doesn't matter who it's from. Barack Obama, very charismatic. Trump, very good storyteller.

• 49:50Speaker 00

  Like, on both sides, that's always who's gonna win. And, but I think you see that in almost every endeavor, in business, in media, the best story always wins. I use the example of the book of Ken Burns, who makes these documentaries about history. He's the best documentarian who's ever lived. And he'll make a documentary about the Civil War. It came out in 1990. More Americans watched it that year than watched the Super Bowl.

• 50:15Lewis Howes?

  Wow.

• 50:16Speaker 00

  And this was for the Civil War. This is not a new topic. Everybody knows how it ends. Everyone knows what happened.

• 50:21Lewis Howes?

  They know the story.

• 50:22Speaker 00

  But he told such a captivating story that you, you will sit there, it's a 14-hour documentary. And like 100 million Americans watched all of it. And Ken Burns has talked about what is so powerful in a documentary that's easy to overlook is the background music. And he said that he will literally edit the script so that a certain beat in the background music will match up with a certain word. And

• 50:46Lewis Howes?

  The timing of it.

• 50:46Speaker 00

  The timing of it, so that when this powerful word is spoken by the narrator, boom, there's this beat in the background music to catch your attention.

• 50:53Lewis Howes?

  Probably also what's visually on the screen at the same time, too, like all of it, creating that emotional connection, reaction.

• 50:59Speaker 00

  Yeah. So here's the thing, is Ken Burns the best historian? No. Is he finding new information that we didn't know about the Civil War? By and large, no. He is the best storyteller that's ever existed. And because of that, he's the most successful historian who's ever existed.

• 51:13Lewis Howes?

  He's telling the story of the past better than anyone else.

• 51:15Speaker 00

  Better than anybody else, even if all this information is already known. And all of his documentaries, World War II, Vietnam, the Great Depression, all these big events in American history. Every single one of his documentaries, you know how the story ends. And yet, it is utterly captivating.

• 51:30Lewis Howes?

  So it sounds like, from what you've learned here, the best story wins. How do we learn to tell better stories if we're shy and introverted? We don't have confidence, we don't communicate well. How do we tell better stories?

• 51:42Speaker 00

  One thing I've learned as a writer is just the power of getting to the point. And it's easy to underestimate how short people's attention spans are. Whether you're having a casual conversation, or writing an email, or writing a text, like, what is your point? Say that point and then be done.

• 51:56Lewis Howes?

  Really?

• 51:57Speaker 00

  Mark Twain has this quote where he says, "Kids tell the best, kids have the best information, because they tell you everything they know and then they stop." Whereas adults will be like, "Well, let me stretch my legs and like, tell you a backstory that's gonna ramble and go down all these rabbit holes." So getting to the point is really critical in storytelling.

• 52:15Lewis Howes?

  Is that what Ken Burns did, though? It sounds like he was creating more of an experiential...

• 52:18Speaker 00

  Well, here's what's interesting. Even for Ken Burns in a 14-hour documentary, not a single word is wasted. It's always interesting.

• 52:26Lewis Howes?

  It's intentional.

• 52:26Speaker 00

  It's intentional. So there are a lot of 100-page books that are 90 pages too long. There are also 1,000-page books in which every single word needed to be there. And so brevity doesn't mean short. It just means that every line, you're like, "Oh, oh, oh." You're always captivated by what is there. It's getting rid of the fluff and getting to the point. So at any, at every moment in Ken Burns' documentary, there is a point and he is telling you about it. And when he's done with that point, he moves on to the next point.

• 52:54Lewis Howes?

  Wow. You talk about a chapter about competitive advantages, how eventually, most of them die. What does that mean?

• 53:01Speaker 00

  I mean, there are very few, like, sustainable competitive advantages. And there are some things in your personal life or in business where, for a temporary moment... You have this incredible edge.

• 53:10Lewis Howes?

  Give me an example.

• 53:11Speaker 00

  But it has a shelf life. I mean, I'll tell you what happens to a lot of founders. They are very good at building a product and that's why early on they build a successful company.

• 53:19Lewis Howes?

  Or maybe they're good at raising money.

• 53:20Speaker 00

  They're good at raising money, but let's say they're great engineers and they build this incredible product that people want and it's a successful startup.

• 53:26Lewis Howes?

  And we have this competitive advantage.

• 53:28Speaker 00

  And then the company grows. Now that the company has grown and they're the CEO, they need to be an expert at HR. They need to be an expert at legal. They need to be an expert at marketing and they're probably not.

• 53:37Lewis Howes?

  Manage people.

• 53:38Speaker 00

  So the skill that they had in building this product is not what you need to grow the company. Perfect example of this, Uber. Travis Kalanick, no one else in the world could have built Uber from day one and built it into the product that he did.

• 53:51Lewis Howes?

  That big, yeah.

• 53:52Speaker 00

  Because he was so ambitious. He was so just, everyone get the hell out of my way, I'm going to build this. There was no worse CEO for Uber, once it became a good company. And so that's an extreme example, but that happens a lot with competitive advantages.

• 54:04Lewis Howes?

  Kind of the difference, it's the same between getting money and keeping money.

• 54:07Speaker 00

  Exactly. And some people can do it. Bill Gates ran Microsoft for 35 years.

• 54:11Lewis Howes?

  Started and built it and maintained it, yeah.

• 54:13Speaker 00

  But it's pretty rare. So I think a lot of companies are like that. And a lot of companies don't know it because the CEO, their ego and pride is wrapped up into, I'm the leader of this company. And they can't identify when they meet somebody else.

• 54:25Lewis Howes?

  This is my baby, I found this, y'all and stuff, yeah.

• 54:27Speaker 00

  There is an alternative history. I don't, I'm not confident that this would have been true, even if we could have a time machine and figure this out. But let's say Steve Jobs had not died in 2011 and he was still the CEO of Apple today. I actually think there's an argument to make that Tim Cook was the leader that Apple needed for the last 10 years. That rather than the crazy visionary genius that Jobs was, they needed someone who was just going to keep the trains on time, as Tim Cook was.

• 54:51Lewis Howes?

  Wow.

• 54:52Speaker 00

  So you could even say for that, that.

• 54:54Lewis Howes?

  Even with Steve Jobs' more humility in the last kind of five to eight years with knowing that he had hurt people in the past and he had this illness, he was starting to become more of like compassionate, or at least would have looked like that, right?

• 55:06Speaker 00

  I still think, now this is what made Apple successful. So this is not a flaw, but what made it successful is his ability to say, no, we're doing it my way.

• 55:13Lewis Howes?

  Yeah.

• 55:14Speaker 00

  Like not the regulator's way, not, not the number geek's way, we're doing it my way.

• 55:18Lewis Howes?

  Yeah, I don't care what you think, how you feel, it doesn't matter.

• 55:20Speaker 00

  That's what made it successful. But I think you could argue that as Apple became a $3 trillion company, that what they really needed was an operator like Tim Cook.

• 55:28Lewis Howes?

  Yes.

• 55:28Speaker 00

  So even in that example, like what made you successful to begin with, at some point you might have to let go of it.

• 55:35Lewis Howes?

  Wow. Yeah, that's crazy.

• 55:37Speaker 00

  I think it's true for me and you too.

• 55:39Lewis Howes?

  Yes.

• 55:39Speaker 00

  What made you, what brought you and I to this level? Might not be the skill that we need to get us over the next 10 years.

• 55:45Lewis Howes?

  What is that thing for you? That you think is gonna need to get you over the hump for 10 more years?

• 55:49Speaker 00

  I think when I was a young writer, building an audience, I could take a lot more risks because people were more forgiving. And so for a lot of my early days, I was really experimenting with different voices, different formats, different, what if I write this way or that way? I think if I did that now, it would have much more brand damage than it did back then. People were way more forgiving back then.

• 56:09Lewis Howes?

  Cause they're used to how you write now and they wanna see that same style.

• 56:12Speaker 00

  Yes, they want a consistent product. The best definition of brand is consistent. And so when you don't have a brand, you can just throw things at the wall and see what works. When you have a brand, you can. And I think there are a lot of authors and artists, musicians, who will do that. Now, some of them pulled off very successfully. Taylor Swift went from country to pop flawlessly. But other people, I'm trying to think of a musician. Oh, you know a good example of this? Offspring. The best like punk band back in the 80s and 90s, and then they became pop. And I think 80% of their fans were like, "Not for me. Not for me."

• 56:48Lewis Howes?

  Wow.

• 56:48Speaker 00

  So I think that experimentation that made you successful can really hurt you if you're not careful about it.

• 56:52Lewis Howes?

  Wow. So what is your fear moving forward with, you know, this book? Other books you're gonna write? Do you have any fears or insecurities around the future of your work?

• 57:05Speaker 00

  I think I, I've always admired, and I write about this the same as ever, I've always admired people who quit while they're ahead. People who say, "Look, I've reached the pinnacle. I've reached heights that I never thought I would. And I have a lot more opportunity in front of me, but I've, I've had enough." And to me, the best example of that was Jerry Seinfeld. Like the absolute top of his game in 1998, 1999. NBC offered him a hundred million dollars to him personally for one more season. And he said, no, no, we've had enough. The other recent example is Cameron Diaz, who a lot of people don't even know, but she doesn't. She doesn't act anymore.

• 57:39Lewis Howes?

  Crazy to me.

• 57:40Speaker 00

  And I think she's basically said, she's like, I achieved everything I wanted to like, I'm done. I'm ready to move on to the next phase of my life. You know what? The other person I heard recently, Freddie Prince Jr. is now a race car driver. He just said, I've achieved everything I wanted to in acting. I'm going to move to something else. And I think you would contrast that with people who hang on well past their welcome. The best example of this is The Simpsons, which was the best, the greatest show in the eighties and nineties.

• 58:04Lewis Howes?

  My childhood was all Simpsons.

• 58:05Speaker 00

  It was all so good. They still make new episodes. And from what I understand, they suck.

• 58:11Lewis Howes?

  Really?

• 58:11Speaker 00

  So that's what's sad.

• 58:12Lewis Howes?

  They're hanging on to it.

• 58:13Speaker 00

  They're hanging on way too long. Compare that to Seinfeld. You can imagine a world in which Seinfeld held on for another 10 years and the show just got sloppy.

• 58:20Lewis Howes?

  Same with Friends, I guess, right? Friends stopped after it was 10 years ago.

• 58:24Speaker 00

  They stopped. They quit. When it was still great. Yes. So I, I really hope I can do that. I hope I don't overstay my welcome.

• 58:30Lewis Howes?

  Man, it's kind of like, uh, it's kind of sad, but what's the Ted Lasso? I don't know if you watched that show. Three seasons, done.

• 58:37Speaker 00

  And I've always said the last-

• 58:39Lewis Howes?

  I'm sad.

• 58:39Speaker 00

  Sad.

• 58:40Lewis Howes?

  Because I'm like, this is such a good show.

• 58:42Speaker 00

  If there's, if you're a producer and you want to leave your audience with one feeling, it's sadness that it's over. I think that's, I think that's kind of hard to swallow, but I think it's true.

• 58:51Lewis Howes?

  Especially when it's like, you have a big community, you could make more money, you could inspire, reach more people. And you just cut it off.

• 58:58Speaker 00

  Yes.

• 58:59Lewis Howes?

  But is that, is that a good thing to like diminish your potential?

• 59:03Speaker 00

  Yes. I think it's, I think it's going to leave you, the artist, the writer, the producer happier. That you're going to look back and be like, I achieved something great versus looking back and saying,

• 59:15Speaker 00

  at one point I achieved something great, but then reality caught up to me.

• 59:18Lewis Howes?

  And I can't do it ever again.

• 59:19Speaker 00

  And I got forced out rather than leaving on my own terms.

• 59:22Lewis Howes?

  I saw, um-

• 59:23Speaker 00

  Imagine Jerry Seinfeld quitting on his own terms versus getting canceled 10 years later. And what that would have done to his identity.

• 59:30Lewis Howes?

  Or just people not watching him anymore, not caring.

• 59:31Speaker 00

  Yeah. So I think going out on your own terms.

• 59:34Lewis Howes?

  Dave Chappelle is similar too.

• 59:35Speaker 00

  It's less about quitting on top than it is leaving on your terms.

• 59:38Lewis Howes?

  Interesting. So what is that? How's that relate to you? What do you think?

• 59:41Speaker 00

  I hope I kind of have a plan for this, that when I write another book at some point in the future, that's already kind of planned out, I might say like, that's it, I'm done.

• 59:50Lewis Howes?

  Really?

• 59:50Speaker 00

  And I'm totally fine with that. And I think

• 59:52Lewis Howes?

  You might be three and done, huh?

• 59:53Speaker 00

  Yeah, yeah.

• 59:54Lewis Howes?

  Really?

• 59:55Speaker 00

  And I want to go out of my way, therefore, to be like, my identity is not as an author.

• 1:00:00Lewis Howes?

  That's incredible.

• 1:00:01Speaker 00

  It's my profession and it's a passion, but my identity is father, husband, friend. That's my, that's my identity.

• 1:00:07Lewis Howes?

  Wow.

• 1:00:08Speaker 00

  And that I'm never gonna quit. But since that's my identity, I'm fine leaving everything else on the table.

• 1:00:13Lewis Howes?

  So what's your purpose?

• 1:00:15Speaker 00

  Father, husband, friend, that, that's it.

• 1:00:18Lewis Howes?

  That's amazing.

• 1:00:18Speaker 00

  And that's, and it really, I know it's kind of cliche to say that, but what does your career matter if like you don't know your kids?

• 1:00:25Lewis Howes?

  But isn't there a world where you could have both? You could have great intimacy and relationship with your partner, your kids, your friends.

• 1:00:31Speaker 00

  Yeah.

• 1:00:32Lewis Howes?

  And show up fully present.

• 1:00:34Speaker 00

  Yeah.

• 1:00:34Lewis Howes?

  And have time, but also have a different purpose where you use your talents and skills to serve people. Your community or a large group or a small group.

• 1:00:42Speaker 00

  Yeah. And, and I think someone like Seinfeld did that. He quit the show, but he still did stand up. He started another show, Comedians in Cars Getting Coffee. So he's still doing his thing.

• 1:00:52Lewis Howes?

  Right, right.

• 1:00:52Speaker 00

  But it's important at the top to be like, for, for this thing, I'm, I'm done.

• 1:00:57Lewis Howes?

  So you might write one other book and be done.

• 1:00:59Speaker 00

  I, I don't think there will be a world in which, I'm definitely writing another book. And, but I, but will, will I write 10 more books? I don't think so. And I think I'm actually like really proud of that. Now, I really admire someone like John Grisham, who's written 70 books or whatever. That's like, I, I'm glad these people exist. But I think when I look back at my life, I will, I, I think I'd be really happy and content being like, I had this thing. I gave it my all. I quit on my terms and then I devoted my life to what my purpose was.

• 1:01:26Lewis Howes?

  Wow.

• 1:01:27Speaker 00

  And I, I, I can't imagine a world which I'm never writing. But doing it full blast.

• 1:01:31Lewis Howes?

  In different ways, yeah.

• 1:01:32Speaker 00

  10 out of 10, I think is, you know, is, is a limited series for me.

• 1:01:35Lewis Howes?

  Right, you're, you're freelancing or doing it on your own terms or your blog or for New York Times once in a while, or whatever it is you want to, you want to write, I guess.

• 1:01:43Speaker 00

  Right.

• 1:01:44Lewis Howes?

  That's kind of the vision for you in the next 10 years, it sounds like. I, I remember seeing, uh, Liz Gilbert. I don't know if you know how familiar you are with Liz Gilbert. Eat, Pray, Love.

• 1:01:52Speaker 00

  Yep.

• 1:01:53Lewis Howes?

  And I can't remember if it was a TED Talk or some video where she talked about how in her mind, she realized like her biggest hit was most likely behind her.

• 1:02:02Speaker 00

  Yeah.

• 1:02:02Lewis Howes?

  You know, selling another book with 10, 20 million copies in the future is highly unlikely. And how to wrap her mind around that, you know?

• 1:02:14Lewis Howes?

  How do people train themselves to get successful and realize that success is not always going to keep going until you die?

• 1:02:22Speaker 00

  Well, say for me, I think that's certainly true with psychology money. I mean, I think the odds that I surpassed that are very low. They're not zero, but they're very low. I think I've come to terms with it. And I think if you can say, look, if that's your biggest problem in your career is that you are ultra-successful when you're young, like, cry me a river, you're going to be just fine. But it can kind of sting.

• 1:02:41Lewis Howes?

  But a lot of people who get famous or rich or successful when they're young have really messed up adult lives.

• 1:02:47Speaker 00

  Yes.

• 1:02:49Lewis Howes?

  Child actors, stars, you know.

• 1:02:51Speaker 00

  Michael, Michael Jackson, famous since age five, and you look at his life, it's a complete disaster.

• 1:02:56Lewis Howes?

  Yeah.

• 1:02:56Speaker 00

  And I think a lot of childhood celebrities are like that. If from the time you were a child, every person, including adults, bowed to you and treat you differently, I think that is a form of mental illness that you will never, never. I'm sure there are counterexamples to this, but not many. It's a really tough thing.

• 1:03:14Lewis Howes?

  Right.

• 1:03:14Speaker 00

  And so I think if your identity is not your career, I think I'd go out of my way to do that. And it's also possible that once I try to step back, I realize it hurts more than I thought. My dad was a doctor for 25 years, retired, and about six months later said, I want to go back part-time and in a different form of medicine. But he said, being a doctor was his identity. And when he retired and he woke up the next morning and said, I'm not a doctor anymore, he said, I don't, I don't like this. So I think it's, it's possible that this vision I have of pulling back is going to be much easier said than done.

• 1:03:48Lewis Howes?

  Yeah, and I think also you get a lot of value off to creating something that impacts and inspires others.

• 1:03:54Speaker 00

  Yeah.

• 1:03:54Lewis Howes?

  So if you stop that and you just focused on your immediate family only, there might be limited joy to that too, right?

• 1:04:00Speaker 00

  Yes, absolutely. So it's important, but also like, if I think about what actually gives me a lot of joy in life, it's, it's my family and friends. Like, that's really what it is. Now, I love writing. I love researching. I genuinely do. It doesn't feel like a job to me. I genuinely love it, but it, it completely pales in comparison that I'd get from other things in life.

• 1:04:19Lewis Howes?

  Man.

• 1:04:20Speaker 00

  And there are so many people who I would look up to and consider heroes for their profession, and you look at what that singular focus did to their personal life. And again, I'm glad they exist, but I would never want it for myself.

• 1:04:33Lewis Howes?

  Right, right.

• 1:04:33Speaker 00

  And for virtually, like, name any A-list business investor, celebrity. The devotion, the reason they're successful is because they devoted 24/7 of their career.

• 1:04:43Lewis Howes?

  Right.

• 1:04:44Speaker 00

  Which meant, what's meant that they had no time for their kids or their spouse or not. So I wrote the other day, among the top 10 richest men in the world, there are cumulative 13 divorces. And I think seven, seven of the 10 have been divorced at least once. Now, it's a small sample size, like, I don't know how much we're getting here, but I think there's truth to the fact that they are successful because they put everything into their business, which came at the expense of everything else.

• 1:05:07Lewis Howes?

  Yeah, of caring about others and being there and showing up and being available.

• 1:05:11Speaker 00

  And talk about regret minimization, that would be mine, sitting on my deathbed and saying, I don't know my kids because I was trying to make money.

• 1:05:17Lewis Howes?

  Yeah, I got a billion dollars in the bank, but my kids don't love me.

• 1:05:19Speaker 00

  Right.

• 1:05:20Lewis Howes?

  I saw someone, I think in their 70s, maybe 80s, a successful business owner, probably worth a few hundred million, I can't remember what his net worth was, but it was hundreds of millions. And someone asked him, what is your definition of success? And he said, my kids still wanting to spend time with me as an adult, on their own will. Not because I have money, but because-

• 1:05:42Speaker 00

  Because they like you and respect you.

• 1:05:44Lewis Howes?

  Yeah, I think I would regret life if I had kids and they didn't want to hang out with me when they were adults.

• 1:05:52Speaker 00

  Of course, yeah, that your kids don't respect you and look up to you for your wisdom and your love and your devotion, that kind of thing.

• 1:05:57Lewis Howes?

  Right.

• 1:05:57Speaker 00

  Totally. There's a quote from Warren Buffett where he says, "The definition of success is when the people who you want to love you do love you." So if you look at it and you're like, I said earlier, I want my wife, my kids, my parents to love me. If, if they do, I've checked nine out of the 10 boxes in life that I need. If they don't, nothing else is going to matter.

• 1:06:16Lewis Howes?

  I'm excited about both your books, but the most recent one, same as ever, A Guide to What Never Changes. Will give you a lot of insights on so many things in this world, and I think people need to check this out. It's about a book of stories about what never changes in a changing world. And I think people are always trying to predict the future, predict how to plan better. But what you talked about is like really looking at history and seeing what we've seen in the past can give us some insights, but we're still, it's going to be very unpredictable in the future.

• 1:06:48Speaker 00

  Always. There's a great, there's a quote from Voltaire that I use at the beginning of the book, which is, "History never repeats itself, but man always does."

• 1:06:57Speaker 00

  The, the specific events never repeat themselves, but behavior has always been the same and always will be.

• 1:07:02Lewis Howes?

  And those key behaviors are what?

• 1:07:04Speaker 00

  How people respond to greed, risk, fear, and opportunity are the big ones. It's the exact same. So when you look at like the history of, of the stock market, read about what people were doing in during the crash of 1929, the feelings that they had, the fears that they had, exact same as they would today, hasn't changed one single bit. These are all just the, the caveman part of our brain responding to threats and opportunities that literally haven't changed in millions of years. This is just a core of who we are.

• 1:07:31Lewis Howes?

  Well, you saw, you know, when COVID happened is a different event, but you saw like all the grocery store toilet paper was like sold out.

• 1:07:37Speaker 00

  That whole thing has been around forever. It's the same, like whenever there's a hurricane coming, if you live in one of those areas, Pop-Tarts are gone in two seconds.

• 1:07:44Lewis Howes?

  Pop-Tarts?

• 1:07:44Speaker 00

  People love it. They're like, we're going to be locked in our house. We need some like non-perishable, cheap calories, Pop-Tarts. It's always a thing. And it's, it's almost just become like almost a meme of like hurricanes coming, Pop-Tart section completely wiped out.

• 1:07:57Lewis Howes?

  It's crazy.

• 1:07:57Speaker 00

  There's all these weird things, but it's always been like that and I think it always will be.

• 1:08:00Lewis Howes?

  What else do we need to know about this? Anything else that we've missed here today?

• 1:08:03Speaker 00

  I think the biggest thing in both of my books, there's two like grand takeaways from it. One is a plea for humility, that, you know, in your individual life and at the society level, like stop pretending that you know what's going to be in the future because you don't. I don't, you don't, nobody does. The other is a plea to look inwards and realizing that the right financial solution, the right career solution for you. Is going to be different than it is for me and vice versa. Not because we disagree with each other, but because we're different people.

• 1:08:33Lewis Howes?

  Yes.

• 1:08:34Speaker 00

  And so there is no one size fits all solution for almost anything in life. You have to spend a lot of time looking in the mirror, so to speak, to figure out who you are and what you want and to play the game that you're playing.

• 1:08:45Lewis Howes?

  Wow. What are you going to see in the mirror at the end of this year? When you reflect on any change you might need to make next year?

• 1:08:52Speaker 00

  I think I'll look in the mirror and say, I gave it all that I had. I gave it my best shot. I didn't, it wasn't always perfect. I didn't always do the right thing, but I tried my damnedest and I'm pretty proud of that. And I think I'll also realize this year that I probably went a little too hard. It was probably too much. I traveled too much. I spoke at too many conferences. I spent too much of time away from my kids. Just on the flight down here this morning, I was looking at some old videos of my kids from a year ago. And every parent will relate to this. I'm just utterly shocked at how much they've grown. And then I'm like, well, how much was I gone in the last year? During this period when they grew six inches and their voices changed. And my, you know, they're different people. And it also made me kind of sad. So I think that it's a healthy realization to say, look, I want to be ambitious in my career, but that was probably a little bit too much.

• 1:09:37Lewis Howes?

  Hmm, gotcha. It's good lessons before I become a father in the future. It's good to know these things. Same as ever, a guide to what never changes. Make sure you guys get a copy or two, give it to a friend. Uh, also where can we follow you online and how else can we support you?

• 1:09:53Speaker 00

  Most of my time online is on Twitter, for better or worse. That's my drug of choice. My handle is Morgan Housel, it's my first and last name.

• 1:10:00Lewis Howes?

  Cool.

• 1:10:00Speaker 00

  I also have a budding aspiring podcast called the Morgan Housel Podcast. Still experimenting, playing around. I don't, I don't have a studio quite as grand as this, Louis.

• 1:10:09Lewis Howes?

  You don't need it, you know?

• 1:10:10Speaker 00

  You're doing a little bit better job than me, but I'm just still experimenting with it. But it's a lot of fun.

• 1:10:14Lewis Howes?

  It's a lot of fun. That's good. That's good. We'll make sure to check that out and link that up as well. Uh, I've got two final questions for you before I ask. The final two questions, I want to acknowledge you Morgan for your values. Because I think a lot of people who become very successful, what looks like a lot of success overnight, which obviously was seventeen plus years of doing something every single day.

• 1:10:38Lewis Howes?

  A lot of people seem to lose their values. And so I really acknowledge you for speaking back into that and making that really your foundation.

• 1:10:44Speaker 00

  Thank you.

• 1:10:45Lewis Howes?

  Being a good person, being kind to people, having humility, looking inwards, being a good husband and father and a good friend. So I really acknowledge you for focusing on that as your identity and not your success in your work. And when people ask me who I am, I say I'm a loving, passionate, wise man. Cause that's who I want to be remembered as. That's who I want to be known as by my friends. And hopefully my peers and everyone too, right? And I'm not perfect all the time. I'm sure people don't always say that about me, but that's who I want to be. And that's who I want to be, show up as.

• 1:11:21Speaker 00

  Knowing who you want to be remembered as is really important.

• 1:11:24Lewis Howes?

  Yeah.

• 1:11:25Speaker 00

  Buffett has this thing where he says, write your obituary and then live, live up to it. What, what do I want people to say at my funeral? It's kind of a weird thing to think about, but no one's going to say Morgan's house was this big and he had this many cars with this many horsepower. What I want them to say is he was a good father, he was a good husband, he was a good friend, he helped his community. So how can I live my life up to that? So at my funeral, that's what they actually say.

• 1:11:48Lewis Howes?

  They say all those things that are true. Yeah, that's beautiful. Well, I acknowledge you for that. I think it's really cool that you're, you're living this way with all this success coming your way.

• 1:11:56Speaker 00

  Appreciate it. Thanks.

• 1:11:57Lewis Howes?

  These two final questions, this is called the three truths. So imagine a hypothetical scenario. You get to live as long as you want, but it's your last day on earth. You get to accomplish or retire at any time and stop when you're ahead or keep going for as long as you want. And you accomplish all your wildest dreams and live the life you want personally, professionally. But it's the last day on earth and you have to take all of your work with you. So all your books, all your articles, every audio, video conversation you've ever done is gone. Goes to the next place or goes somewhere else. But you get to leave behind three lessons to the world. And this is all we would have as your information or content. What would those three truths be for you?

• 1:12:42Speaker 00

  One would be, the luckier you are, the nicer you should be. There has to be a direct correlation between those two. And I think most people are luckier than they know, and therefore they should be nicer than they are, even if they're great, nice people. That would be one. The second would be, really think hard about the game that you are playing in life, and realize that the game that society tells you that you should want to play, might not be the game that you want. And so, society tells you that you want to be rich and famous, that you want to live in the big house, and maybe you do. I'm not saying those are bad things, but you really have to be introspective and say, "What is my game?" Define the game that I'm playing, and realizing that games are very different for other people. The other would be,

• 1:13:28Speaker 00

  it's good to have people in life who you don't want to disappoint. It's good to have really close friends, really close family, that they are the ones who are pushing you to be the best person that you can be. And I think if you always have those people in the back of your head with every action that you do, "Okay, I'm making this decision. Would it disappoint this person in my life who I want to love me?" I think that's a really powerful motivator in life.

• 1:13:54Lewis Howes?

  That's beautiful. Those are great three truths. I love that. Final question, Morgan. What is your definition of greatness?

• 1:14:01Speaker 00

  Mine is waking up every morning and doing whatever the hell you want, with whomever you want, for as long as you want. It's being independent and autonomous. And for most people, what they want to do is wake up and do their best work. The important thing is that you're doing it on your terms, without someone else telling you what to do or how to do it. Now, this doesn't mean everyone should be an entrepreneur, but I think the ability to be yourself is where almost everything great in life comes from. Both in your individual happiness, but also the amount of companies, innovations. Everything good in life came from someone who was doing it because they wanted to do it. Not because somebody told them to do it. So, independence and autonomy is a really key aspect of success and greatness.

• 1:14:47Lewis Howes?

  I hope today's episode inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a rundown of today's show with all the important links. And if you want more inspiration from our world-class guests and content to learn how to improve the quality of your life, then make sure to sign up for the Greatness Newsletter and get it delivered right to your inbox over at greatness.com/newsletter. And if no one has told you today, I want to remind you that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.