Passion to Profit: How Successful Entrepreneurs Think Before Starting a Business | Entrepreneurship | Presented by Intuit

Now on Spotify Video! Entrepreneurship isn’t just about launching a product; it starts with building the mindset to navigate risk, rejection, and uncertainty. Before you can turn passion into profit, you need clarity, confidence, and a deeper purpose to push through the tough moments. In this first episode of the Passion to Profit series, presented by Intuit, Hala Taha dives into the mental preparation it takes to build a profitable side hustle or startup. You’ll hear from successful entrepreneurs like Mel Robbins, Pat Flynn, and Benjamin Hardy on why mindset, grit, and resilience are the keys to starting a business. In this episode, Hala will discuss: (00:00) Introduction (01:20) Clarifying Your Purpose as an Entrepreneur (07:58) Taking Imperfect Action to Start Your Business (17:19) Using Discomfort and Fear as Fuel for Growth (22:11) Embracing Setbacks in Entrepreneurship (25:08) Committing to Your Vision Without a Plan B Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you’re set up to succeed, even if you’re just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert. Resources Mentioned: YAP E344 with Dave Ramsey: bit.ly/5StagestoBuildaBusiness YAP E353 with Krista Williams: bit.ly/FriendshipIsaBusinessSuperpower YAP E206 with Benjamin Hardy: bit.ly/_Achieve_Your_Goals YAP E329 with Mel Robbins: bit.ly/The_LetThemTheory YAP E359 with Pat Flynn: bit.ly/SurprisingProductivityHack YAP E294 with Dean Graziosi: bit.ly/PassionintoEntrepreneurialSuccess YAP E111 with Jay Samit: bit.ly/Future_ProofYourself YAP E298 with Ginni Rometty: bit.ly/Lead_withPurpose YAP E239 with Tina Wells: bit.ly/TheElevationApproach YAP E347 with Ryan Holiday: bit.ly/StoicismTransformsLeadership YAP E274 with Rory Vaden: bit.ly/BuildPersonalBrands Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Entrepreneurship Podcast, Business Podcast, Passive Income, Online Business, Solopreneur, Founder, Networking

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Hala Taha?

  This episode of Young and Profiting is brought to you by Intuit, the maker of TurboTax and QuickBooks. If you're looking for a flexible career opportunity that lets you help others while building your own path, Intuit is inviting Yap Gang to join its world-class network of tax and bookkeeping experts. Visit intuit.com/expert to learn more or apply now. Hey, young and profiteers, welcome to episode one of our brand new series, Passion to Profit. In this series, we're taking you step by step through the process of turning your big idea into a thriving business. Whether you're still sitting on a side hustle or already dreaming of quitting your nine-to-five, this series is designed to simplify your journey from passion to execution and help you actually make money doing what you love. In this first episode, we're diving into one of the most overlooked parts of entrepreneurship,

• 0:46Hala Taha?

  the mental and emotional prep work that lays the foundation for everything that follows. Before you launch your first offer or chase your first client, you need to make sure that you're ready for the ride. By the end of this episode, you'll learn how to unlock your purpose, show up consistently, build real confidence, face fear without getting stuck, and protect your mindset when things get tough, because success starts in your mind long before it shows up in your life. So if you're serious about turning your passion into profit, this is where your journey starts. Let's dig in, young and profiteers.

• 1:21Hala Taha?

  Passion is powerful. It's the spark that lights you up, helps you to dream big, and pushes you to take the first step. But passion alone won't carry you through the late nights, the setbacks, or the moments of self-doubt. When you're building something from scratch, you need more than passion. You need purpose. Passion gets you started, but purpose is what keeps you going. And here's the truth, that kind of fuel doesn't come from chasing money. Legendary entrepreneur and financial expert Dave Ramsey has seen a lot of businesses come and go. And when we spoke, he made it clear, the ones that last are the ones that are rooted in purpose, not profit.

• 1:55Speaker 01

  If your only purpose in business is to make money, you will not last. Business is too hard.

• 2:03Speaker 01

  It's too painful. There's too many emotional ups and downs. You work too freaking hard. And if all you want is a stack of cash, as soon as you get a stack of cash, you're going to figure out it doesn't do it. Now, I want you to make money. I like making money and I believe in making money. I'm not against profit. I'm a capitalist pig. I love it. And so I want you to go do that, but it does not get you there. It doesn't, it doesn't fulfill you spiritually, psychologically, anything else. And we always just say, you know, when I was a little kid, I never had lobster until I was like 14 years old because I grew up in a redneck neighborhood. And they, Red Lobster came to town. That was the first lobster I ever got, but I loved it. It's my favorite. And I thought, man, if I ever get some money, I'm going to eat lobster every day. No, you won't.

• 2:47Speaker 01

  If you eat enough lobster, it tastes like soap. If you get enough cars, they're just a stupid car. If you get enough jets, it's just a stupid jet. I mean, you cannot get enough money for the stuff to give you fulfillment. That your, your, your spirit is not built that way.

• 3:01Hala Taha?

  Now, that's the truth. If your only motivator is a quick buck, it won't be enough to sustain you when things get real. Krista Williams, entrepreneur and co-host of the Almost 30 Podcast, went even deeper when she reminded me that before you chase the title of entrepreneur, you need to get honest with yourself about why you're doing it all in the first place.

• 3:21Speaker 02

  I feel like a lot of people want to be an entrepreneur for the idea of what being an entrepreneur is. They kind of see what's happening online on social media. They're like, oh, you work from home or you work on the beach or it's sexy. Like there's a lot of entrepreneurship, I think especially too earlier in the previous times that was like girl bossy. And made everything really, really sexy and fun and like really Instagrammy and marketing. And it's not like that. It's, it's the most challenging thing that you'll do. And it has made me so insecure at times and so low at times and so unsure of myself at times. But it's also been so powerful. So I would check first, like, what is the actual desire? Cause I think entrepreneurship doesn't happen. I think your creativity and your idea happens. I think you build what you want to do. You become who you want to be. You create what you're here to do.

• 4:06Speaker 02

  And then you become an entrepreneur. So I think it should be led by something that comes internally, like something that you feel like has. To exist in the world. So I think waiting until you have that like calling that like desire.

• 4:17Hala Taha?

  Like you feel it in your gut.

• 4:18Speaker 02

  Yes, you're like, this needs to exist. I need to create this thing because it doesn't exist. And I feel like my life sucks without it. My life isn't as good without it. So I think waiting until you're so cold that the things that come up and the how of it all just goes away. So when your why is so strong, your how just doesn't even, it doesn't even matter how it happens. Like our passion and obsession with our connection and really finding this reason to help people feel less alone, drove us to like stay up late at night, invest money and take the risk. And so what I would say is find that thing or wait for that thing. Or look intently at the world a little differently with a different lens to see what is needed and then create that.

• 5:01Hala Taha?

  Yeah, fam, that's the kind of purpose that makes your vision non-negotiable. Because it's not just an idea anymore. It's a calling. But clarity alone is just not enough. To bring that purpose to life, you need practical tools and intentional strategies. That's where Dr. Benjamin Hardy comes in. He's an organizational psychologist and an expert on entrepreneurial mindset. And he shared actionable insight on the podcast on how to get clear on your why and use it to drive consistent, meaningful progress.

• 5:29Speaker 03

  The why is the reason for doing it, right? So this is where you start to become intentional. So as an example, if someone's listening to this podcast,

• 5:40Speaker 03

  my question would be, well, why are you listening to it? And the why would then highlight what you're ultimately trying to do and what you ultimately value. Like everyone's going to have a different why for why we're doing this. You have a different why for interviewing me as I have for being interviewed, right? And so it's important to clarify and understand what, what, what the why is that's driving everything you're doing. And I'm of the belief that you do choose the why, like you do choose it, you clarify it, but you, you can scrape away levels of understanding it, but the why is just the purpose. The purpose is the goal. Like what is the ultimate reason you're doing this?

• 6:21Speaker 03

  Aristotle would call that final. Cause, which is basically the end. So as an example, like if, like if I get up and go to the, to the kitchen and start eating, well, it's like, well, why did I get up and go to the kitchen? It might've been because I'm hungry, but it also might've been because I was triggered and I'm just trying to avoid like, I'm just like trying to avoid working like, and so it's just understanding the why and the purpose starts to help you realize what's driving your behavior. Is it, is it something you really want? You know, like when you're a teenager, maybe your why was, which again, the why is the goal. And this is why the goal drives everything you do, including your identity. You know, when you're younger, the why might've been just to impress your friends, right?

• 7:06Speaker 03

  And, and, or, and so there's always a why behind every action. And how psychologists frame it is, is every goal is either an approach oriented goal, where you're trying to approach what you want, or you're trying to avoid what you don't want. And so the why is always going to either be approaching something you want, or avoiding something you don't want, you know? And so it's, it's, it's helpful when the why is more approach oriented. Sure, you want to avoid bad things from happening, but if, if everything you're doing is just to avoid negative things from happening, that kind of probably shows that there's a lot of trauma that's unresolved in the past. And so you're trying to avoid a lot of pain.

• 7:44Hala Taha?

  So if you're wondering where to begin, don't start with a perfect business plan. Start by asking better questions. What's the deeper reason I want to do this? What's pulling me forward even when it's hard? Because when your why is strong enough, you'll find a way. But young improffeters, knowing your why is just the beginning. The real challenge is moving on that why. That's where most people falter. They wait, they wait till they feel ready, they wait till things are perfect, but let's face it, the universe isn't ever going to just wait for you to be ready. You've got to just get started. And I'm proof of this myself. It took me a lot of episodes to finally find my footing with young improffiting. But if I had waited for the perfect timing, or a flawless plan, or the perfect episode, I'd probably still be stuck and not a podcaster right now. But I didn't, I just went for it.

• 8:29Hala Taha?

  I published episodes even when it felt messy or not perfect. And once I did that, the right opportunities started to show up. Simply put, success happens for those who take action, even when it's messy. And no one breaks this down better than Mel Robbins, the bestselling author, speaker, and host of the Mel Robbins Podcast. When I asked her how she got started and why she waited so long to go public with her famous five-second rule, she told me it all began with her taking action before she felt ready. If you're waiting for permission, this is your wake-up call. You did not share this fully with the world for three years.

• 9:03Speaker 04

  Correct.

• 9:03Hala Taha?

  You felt like you weren't, you know, ready to give advice. Like, who would want to listen to you? You felt like you didn't really know the science behind it. So how did you build up the confidence to then put it out to the world? And put in the reps, quite frankly?

• 9:16Speaker 04

  It's a great question. And as you're listening to this conversation, whether you're in a car, or you're at the gym, or you're watching us on YouTube,

• 9:26Speaker 04

  there is something that you want to do in life. Whether it's launching a business, or becoming an influencer, or monetizing social, or building a YouTube following, or publishing books, or maybe it's starting your own podcast. I don't know what that thing is. Maybe you want to become a touring musician. Maybe you want to start a fashion line. There is something in your heart. Maybe you want a Lambo. I don't know. It's your goals. Whatever it is that you want, I'm here to tell you that you do not need anybody's permission.

• 10:00Speaker 04

  And you do not need to have it all figured out. In fact, you're never going to have it all figured out. And every single day that you talk yourself out of beginning, or taking one step forward, is a day that you're keeping yourself locked in a prison of your own making. Because if you know something that you want, how dare you withhold it from yourself?

• 10:28Hala Taha?

  Yep.

• 10:28Speaker 04

  How dare you talk yourself out of it? How dare you sit there and spend more time and energy manufacturing excuses? And worrying about what other people think? You get one life.

• 10:40Hala Taha?

  Mm hmm.

• 10:40Speaker 04

  And no one is coming to save you. No one is coming to do the work for you. Nobody is going to pick you from obscurity and make you a star. Nobody is going to build the business that you want to build. And while you're sitting there drinking with your buddies bitching about your current job, or you are sitting there telling yourself, I don't know what to do.

• 11:00Speaker 04

  Your whole life is waiting for you. There's literally a door right in front of you that is waiting for you to reach out and freaking turn the knob and open it. And I'm going to tell you something. My secret to success is very simple. I get out of fucking bed when I don't feel like it.

• 11:17Hala Taha?

  Mm.

• 11:17Speaker 04

  End of story.

• 11:18Hala Taha?

  And yap gang, Mel's totally right. Waiting to feel ready is a trap. But even after you commit, it's easy to fall into a different kind of paralysis, the productivity illusion. You tell yourself you're making progress because you're soaking up information, researching every option, listening to every single podcast out there, but you're actually not making real progress. And you might be slowing yourself down. That's why entrepreneur Pat Flynn warns us against overlearning. He told me more information can sometimes do more harm than good, especially when it keeps you from actually taking action.

• 11:51Speaker 05

  So overlearning, I think we can all relate to this where we're subscribed to way more than we need to consume, whether it's YouTube channels, podcasts, books. I mean, if you think about the way most of us consume books, we go and we read those books and we might then pick up the next one and then pick up the next one. And if we implement anything, it might just be a small sliver of what we had just read. And I think that's a waste of time. And we're at a point now in the world where there's just so much information that we can pretty much get whatever we want, whenever we want, just in the power of our phone. We could like all the information's out there. And if information were the answer, we'd all be where we want to be. But we're not. And the trouble is, not only are we now at this buffet line of information

• 12:31Speaker 05

  and stuffing our plates full of it and over consuming and similarly to like a diet, we are. Lethargic, we are tired, we're overweight, if you will, with information. We're also being force-fed information, right? There's algorithms putting things in front of us that we don't even know we need. And again, we're consuming it. And when we think about like the brain and why we do that, we're treating information like it's a scarce food source. Because, you know, if you go back to, you know, cave person days or whatever, if you come across a food source, you port it because you might not find another one later, right? This is like survival. The trouble is, we're treating information in the same way. And right now, we need to make that distinction between just-in-case learning, which is what we've all been doing, and just-in-time learning,

• 13:14Speaker 05

  which is finding exactly what you need for what it is that's most important to you right now. Knowing that when you reach that next step or next phase, those resources will be there.

• 13:23Hala Taha?

  Yeah.

• 13:24Speaker 05

  Yet, again, we are just, I don't know, conditioned, if you will, from school or just society on learning everything about everything first, and then probably never taking action at all, or, you know, convincing ourselves that there's just too much or we're not cut out for this. The classic example of over-learning is the person who is in their car listening to just whatever the next podcast is on their list, just simply because they have that time. And although, and again, that was me for a while, although it sounds like you're being productive, there is also such a thing called over-inspiration, where you now get drawn over here, and then you get drawn over there, and then you get drawn over here. And every time you say yes to that new thing, you're also saying no to the thing that you've already committed to and that you're never going to follow through with anymore.

• 14:08Hala Taha?

  What Pat said really hit me because over-consuming without action doesn't just waste your time, it drains your confidence too. And as an entrepreneur, confidence isn't optional. It's the anchor that keeps you steady when everything else feels uncertain. Dean Graziosi understands this better than most. As an entrepreneur and investor who's built more than a dozen successful companies, he says protecting your mindset isn't just helpful, it's essential. Here's what Dean shared about becoming a warrior in your own mind.

• 14:36Speaker 06

  You must protect your confidence. In a shifting time, in a crazy time, in a time you want to grow, you have to protect your confidence. You've never made a good decision when your confidence is down. You didn't get the date, you didn't get the relationship, you didn't get the job, you didn't get the sale. You got nothing when your confidence is down, you know that. So you have to focus on anything you can borrow confidence from the past borrow confidence from a great podcast borrow confidence from an incredible book borrow confidence from a mantra I can do this I can do anything and God gave me a gift and I'm going to bring it to life whatever it is you need to do you got to work on your mindset because again not quoting simple quotes but Henry Ford said if you think you can you will and if you think you can't

• 15:18Speaker 06

  you won't and so it doesn't matter if you have the greatest business if you get in your head you're dead if you get in your head thinking this is going to go wrong inflation is going to kill me what's going to go on with this election you're focused so much on the outside your business suffers so for me I would say go upstream and work on you become unstoppable have a have a have a mind that you can question the negative thoughts you can observe and say I get that part but I'm going after the opportunity not the obstacle I'm going to focus on what I have not what I've lost and I think you need I need you I think you need to be a warrior inside your mind right now more than any other thing because once you have that I would absolutely

• 15:59Speaker 06

  go with someone with an unstoppable mindset and a C opportunity than someone who's scared with an A opportunity

• 16:08Hala Taha?

  Now having confidence doesn't mean you're always crushing it or walking around feeling bulletproof real confidence is knowing how to steady yourself when things get shaky because trust me in entrepreneurship they will you'll second guess decisions you'll face setbacks but your ability to protect and rebuild belief in yourself is crucial because after the big mindset shift and the decision to start comes the real work facing fear rejection and failure and then showing up anyway when we come back you'll hear from entrepreneurs who've done just that and found power in the process at Gap Media we've trusted Intuit products for years we started with QuickBooks to keep our business finances organized from the ground up and it's been instrumental in helping us track our growth and manage our finances effectively and now

• 16:50Hala Taha?

  Intuit is expanding its world-class network of tax and bookkeeping experts for TurboTax and QuickBooks whether you're looking to work full-time part-time or simply supplement your income Intuit offers flexible schedules that fit your life Helping you build a personalized career path on your terms. And you won't be doing it alone. You'll have the support of a credentialed team. Plus, you'll get free training through the Intuit Academy to build confidence and develop your skills in tax preparation and bookkeeping. This means whether you're already experienced or just getting started in the field, there's a path for you. Intuit's passionate about helping people, customers and experts alike, create meaningful impact through financial clarity. If this sounds like an opportunity that you've been waiting for, head to intuit.com/expert to learn more and apply now.

• 17:34Hala Taha?

  That's I-N-T-U-I-T.com/expert. Welcome back to our Passion to Profit series. The bigger your dream as an entrepreneur, the scarier it's going to feel. That's just the truth. The more something matters to you, the louder that fear will get. But what if fear wasn't something to avoid, but rather something to use? That's what Jay Sammet argues. He's a digital media innovator and author of a very popular book called Disrupt You. And he shared with me how you can learn how to use your fear as fuel instead of letting it shut you down.

• 18:05Speaker 07

  The fear is something that can be harnessed. Fear is a positive. I hate, hate, hate, hate, hate the guru charlatans that say fear isn't real. We are biologically hardwired to be fearful. You're only here because your great ancestors saw that saber-toothed tiger and ran. The people that weren't afraid of it were lunch, okay? But athletes can harness fear to make adrenaline, which makes their heart pump more and they get better results. So if you're afraid of starting your company because you'll be embarrassed, because you'll fail, because you'll lose your money, you'll lose family money, you'll lose other people's money, all real fears. But if you're crossing the street

• 18:48Speaker 07

  and a truck's about to run you over, you're not thinking about those fears. You're thinking about the existential one of, if I don't jump out of the way, I die. So now let's put this in context of those fears about your business. If you're in a job where you're not growing, where it's just paying you to survive, but not to thrive and live. You're going to trade a day, a week, a year, a month, years, 10 years. You're going to wake up one day and realize you gave away the most precious thing in the world, the only life you will have, for what? Nothing? And if you don't believe me, go talk to your grandparents, go to an old age home, ask somebody at that stage what their biggest regret is. It's not what they failed at, it's what they failed to try.

• 19:31Speaker 07

  So focus on that fear and the others seem inconsequential. And if people make fun of you, here's a tip. I have yet to meet a hater that's doing better than I am.

• 19:42Speaker 03

  Yeah.

• 19:44Speaker 07

  They're making fun of because they don't have the guts to believe in themselves.

• 19:49Speaker 07

  Investors would rather invest in somebody that's already failed once than somebody that's doing their first business. Because it shows that you have grit.

• 19:57Hala Taha?

  If fear is a signal that you're stretching yourself, then discomfort is the proof. That's how former IBM CEO Ginny Rometti sees it. She argues that the presence of discomfort is often the best signal that growth is happening. In our conversation, she shared how she reframed discomfort as a green light, not a red flag, and how that shift empowered her to take on the kinds of high-risk opportunities that helped her rise to the top of one of the world's biggest tech companies.

• 20:23Speaker 08

  I came up with this phrase that growth and comfort never coexist. And I started to associate risk with growth, meaning, hey, if I feel nervous, oh, this is excellent, this means I am learning something. And that, to me, is the most important when you say, how did you eventually get there? Because I was willing to then take on risky assignments, do risky things. And, you know, they can go one way or another. There are many that I thought, oh, God, this is going to kill me. But they usually don't, and you really keep building your skills. I think that is the most important thing for, it's true for people, men or women, it's true for companies, it's true for countries. This idea that you will never get forward without that feeling of discomfort, right? And it's just how you choose to look at it.

• 21:04Hala Taha?

  If, as Jenny says, discomfort is the clearest sign that you're growing, then courage is what helps you lean into that discomfort. But courage isn't just being about fearless. It's about choosing to face fear with preparation. I had to learn that the hard way. When I got fired from my first job at Hot 97, it felt like I lost a part of my identity. I was Hala from Hot 97. I had poured everything into that role. And suddenly, I was forced not to just reevaluate my career, but who I was without that Hot 97 badge of honor. It was really painful, but that experience is what built my grit. It taught me that early failure and rejection aren't just dead ends. They're information. They show you what to let go of and where to grow next. That's exactly what Tina Wells, an entrepreneur and the CEO

• 21:48Hala Taha?

  of Buzz Marketing Group, shared with me. I asked her what her main piece of advice to new entrepreneurs would be, and this is what she told me.

• 21:55Speaker 09

  I would say, hands down, get curious. Look at emerging technologies. Always be aware of where trends are going and things are headed. And don't be scared. Because the more you know, the more you can decide how you're going to use those technologies. So especially if you feel scared about something, move in that direction and get yourself into a practice of really not approaching anything with fear. I think to be a great entrepreneur, you've got to be fearless. And the best way to show up and be fearless is to have knowledge, right? The whole idea of knowledge is power definitely means more today than it ever did. And so I would say, hands down, get curious.

• 22:31Hala Taha?

  Just because you've pushed through discomfort and done your homework doesn't mean that success is guaranteed. You can do everything right and still fall flat, and that's just part of the game. The most successful entrepreneurs, well, they don't dodge setbacks. They expect them, they learn from them, and they level up because of them. Every flop sharpens your instincts and builds up resilience. Dave Ramsey reminds us that most ideas will fail, and that's not a problem.

• 22:54Speaker 01

  I'm convinced about 90% of the ideas that we've had at Ramsey, including me, during the 33 years I've done this, is about 90% of them suck. That we survived them. We lost money. We lost reputation. We look back on that stuff and we look, that's pitiful. You were awful. Those old tapes make me laugh. But do it anyway. Because you don't know which 10% is going to work. Quit doing the stuff that doesn't work, obviously. But you know, and every idea I have is a good one when I'm out walking in the morning, right? Or having a cup of coffee. Every idea is a good one. But when it hits the market, most of them aren't. So go do it anyway. And keep going, keep going, keep going. Don't stop, don't stop, never quit.

• 23:38Hala Taha?

  Now, that was such great advice from Dave. And it's true what he says, most ideas fail. But the only real failure is giving up. So what happens when things don't go your way? Well, you've really got two options. Resist reality or lean into it. The best entrepreneurs choose the latter. They don't waste time wishing that things were different. They use what is to fuel what could be. That's also the heart of the Stoic philosophy, and nobody explains that better than Ryan Holiday. He's a bestselling author of The Daily Stoic, and he and I talked about why embracing reality is the most underrated growth strategy out there.

• 24:13Speaker 10

  Acceptance, which is what a morfati is about. Acceptance means a love, a morfati means a love of fate. Acceptance can be a hard sell to entrepreneurs because they're sort of like, well, I didn't get here by just accepting things. And so it feels passive or it feels weak. But actually, you did get here because of acceptance. You accepted that it's raining outside. You accepted that you're going to need to raise money to start your business. You, you accepted that most people are busy and don't care about what you're doing. And that's why you designed a marketing plan. That's why you designed a fundraising plan. That's why you got an umbrella, right? Like, like, you have to

• 24:54Speaker 10

  accept reality before you can set about changing it, or you can set about succeeding despite it. And so a morfati is this idea that instead of resenting things, instead of dreading them, instead of wishing they were otherwise, you accept them for what they are, you embrace them, and you're like excited about it. You love, it's like turning the have to into get to's. It's deciding to, to embrace it and love it, and to love the challenge of it. To me, that's what it's about, anyway.

• 25:28Hala Taha?

  Once you learn to face setbacks head on, the next challenge is sticking with it no matter what. It's easy to stay committed when things are going well. That's where high performers set themselves apart. When things get tough, they double down. Rory Vaden is an expert in influence and performance psychology. And he told me why true success starts when you remove Plan B and go all in on Plan A.

• 25:50Speaker 11

  Anything that matters to you is going to be hard to let go of. The things that matter to you are the things that you've put the most time and love and energy and money and prayer into, right? So you go, if you lose a loved one, why is it so hard? It's because we've spent so much time together. We have so many shared experiences. It's, you know, we have so many interests and stories. And so the irony is that the more we have invested into something, the less likely we are to let it fail. Well, what most people do is they keep their commitments conditionally. They keep their commitments as long as they're convenient to do so.

• 26:33Speaker 11

  But the moment it becomes inconvenient to keep that commitment, we typically question the commitment or we challenge ourselves to go, oh, you know, maybe this, maybe I'm not cut out for this, or maybe it's not worth it. And so they go in search of something easier. And in reality, they find that there's not anything easier. They keep showing up and the same issues replicate again and again in their life because they struggle with commitment. And the real thing to do is when you, when you are kind of tested to go, I'm not sure if this is going to work out. I'm not sure if this is the right thing, is to increase your commitment. You increase your level of investment, right? If you're struggling on social media and you just go, well, gosh, maybe it's not cut out. You know, I'm not cut out for that. Well, of course, then it's not going to be successful.

• 27:18Speaker 11

  But the people who are successful at it are the ones that go, no, I'm going to, I'm going to figure this out. I'm going to spend more time, more energy. I'm going to hire coaches. I'm going to, I'm going to hire an agency. I'm going to learn, like, I'm going to figure this out. So I think the difference here is going. You don't have a Plan B. You only have a Plan A. Now, you have to be flexible to adapt what Plan A is, but leaving, or quitting, or escaping is not one of the options. And that is one of the secrets of ultra performers, right? They lock in on a goal and they go, I am going to achieve this. How or when?

• 27:58Speaker 11

  I'm not entirely sure, but I'm target locked and I'm going to find a way. Other people go, I'll do it if it's comfortable. I'll do it if it's safe. I'll do it if it's easy. But not ultra performers.

• 28:15Hala Taha?

  So here's where we land, Yap fam. If your dream matters to you, don't just dip a toe in. Go all in. As Rory Vaden reminds us, ultra performers don't treat commitment like a light switch. They don't flinch when it gets hard. They double down because being mentally prepared to become an entrepreneur doesn't mean you have it all figured out. It means you're willing to act without certainty. You expect fear and you show up anyway. You welcome discomfort and see setbacks not as a stop sign, but as an invitation to rise. And that's a wrap for episode one of Passion to Profit. Thanks for tuning in. We've laid the mindset foundation of entrepreneurship and now it's time to get tactical. Episode two of this series is all about crafting an offer your audience actually wants.

• 28:58Hala Taha?

  Because big dreams are great, but a clear offer is what gets results and sales. All right, Yap gang, that's a wrap for episode one. I'll see you in episode two. And this is your podcast princess, Halataha, signing off. I've got to give a huge thanks to Intuit for sponsoring today's episode. Intuit is inviting our Yap fam to join its world-class network of tax and bookkeeping experts. If you've got experience in tax and bookkeeping, or even if you're just getting started, this is an incredible opportunity with flexible scheduling and the chance to make a real impact in people's lives. It's the perfect side hustle or main hustle. So if you're ready to get started, visit intuit.com/expert to learn more or apply. That's Intuit, I-N-T-U-I-T.com/expert to get started.