How AI is Changing the Game for Entrepreneurs and Content Creators | Artificial Intelligence | YAPCreator Replay | E6

AI is the secret weapon entrepreneurs and content creators can no longer afford to ignore. It has quickly become essential for scaling ideas, creating content faster, and staying competitive. In this final episode of the YAPCreator Series Replay, Hala Taha dives into how artificial intelligence is reshaping content creation and entrepreneurship. You’ll hear from top business and tech leaders, including Reid Hoffman, Tom Bilyeu, and Jen Gottlieb, as they explore ways to leverage AI to enhance your creative process, improve productivity, and maintain a competitive edge. In this episode, Hala will discuss: (00:00) Introduction (01:56) Why AI Is Essential for Entrepreneurs (04:50) AI and the Rise of Solopreneurs (09:54) AI’s Real Impact on the Future of Work (11:59) Using ChatGPT as a Content Assistant (15:25) How AI Is Supercharging Human Creativity (18:42) Ken Okazaki’s AI Formula for Viral Hooks (20:34) Podcasting and AI Marketing Trends (25:39) Will AI Disrupt Content Creation Entirely? (31:48) Reid Hoffman on AI Agents and What’s Next Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She’s the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Huel - Get over $50 in savings with the Discovery Bundle from Huel. Use my exclusive code YAP15 for 15% off at huel.com/yap15. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com. Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting ZocDoc - Stop putting off those doctors’ appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING Blinkist - Turn the world’s best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting Resources Mentioned: YAP E254 with Jen Gottlieb: youngandprofiting.co/4324ayp YAP E291 with Gary Vaynerchuk: youngandprofiting.co/41DRxcd YAP E252 with Harley Finkelstein: youngandprofiting.co/4i2IYN5 YAP E230 with Ken Okazaki: youngandprofiting.co/3Ervwnx YAP E226 with Neil Patel: youngandprofiting.co/4gqjng0 YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 YAPCreator Replay E4: youngandprofiting.co/YCR-E4 YAPCreator Replay E5: youngandprofiting.co/YCR-E5 Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, AI Marketing, Prompt, AI in Action, Generative AI, AI for Entrepreneurs, AI Podcast

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Hala Taha?

  Today's episode is sponsored in part by HeyGen, Shopify, Life at the Speed of Play, and Indeed. HeyGen helps you create AI avatar videos without constantly being behind the camera. Get your first three videos free at heygen.com/profitting. Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial at Shopify.com/profitting. Life at the Speed of Play by Mark Pincus helps entrepreneurs quickly test ideas and find the ones worth pursuing. Get two books for the price of one at GetMark'sBook.com/Yap. Indeed helps you attract, interview, and hire all in one place. Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/podcast.

• 0:45Hala Taha?

  As always, you can find all of our incredible deals in the show notes or at YoungAndProfiting.com/deals.

• 1:04Hala Taha?

  What's up, Yap gang? By now, we all know AI is reshaping everything: how we create content, how we build businesses, how we take an idea and turn it into something real faster than ever before. And in this final episode of the Yap Creator Series Replay, we're getting into the strategies you can actually start using right now to unlock your creativity and stay competitive in the age of AI. You'll hear from some of the sharpest minds in the game: Dean Graziozzi, Reid Hoffman, Tom Bilyeu, and more, as they break down how AI is redefining entrepreneurship and what the future of content creation really looks like. If you want to stay ahead instead of playing catch-up with AI, then this is an episode you're going to want to pay attention to. All right, let's jump right in.

• 1:48Hala Taha?

  If you want to be an entrepreneur and a content creator, you have to learn how to use AI tools. It's no longer an optional feature or nice-to-have capability. You need to know how to use AI and how to figure out how it can best help your business. AI has already transformed entrepreneurship in recent years. Today, AI and other online technologies have made it possible for people to start a business in a matter of hours with minimal upfront costs. Dean Graziosi, the iconic entrepreneur, business expert and co-founder of Mastermind, reminded me recently of how far we've come as entrepreneurs over just this current century.

• 2:27Speaker 01

  When I started 27 years ago, I had to produce an infomercial because there was no internet. People were like, "Why did you do infomercials?" I said, "I'm old." Like, there was no internet. So I had to produce an infomercial, which was $150,000. And I used credit cards to get half that done. I had to get product built. This was when there was DVDs and cassette tapes and booklets. I had to get product printed and I had to put it in the warehouse and tapes and DVDs. I had to hire a company to ship it. Then I had to pay $50,000 in TV media just to get a test. So I was in over $200,000 and I was selling a $37 course. My family was like, "You're an idiot." Like, "How many of those $37 courses do you have to sell just to get your money back?" All of that had to happen.

• 3:11Speaker 01

  Fast forward today. You could literally use AI to help you unlock your life experience, to turn it into a coaching program or a course or a workshop or a monthly membership. You literally could do that in hours. You could get the framework of what you do. I would love to know your entrepreneurial journey. When I met you, you wanted to be an entrepreneur. Now you've got 60 or 80 employees and a thriving business. I would pay anything. I want to know your story. If you were 27 years ago, you'd have to do all things I did. Right now, you literally could go to AI for a day, lay it out, film on your phone and plug into a system where by the end of the week, for the cost of like five cups of coffee, you could be online targeting your ideal client and making sales.

• 3:56Speaker 01

  So if you look at why it's been easier, things are getting exponentially easier every single day. People say to me, "Is AI going to take my job?" I'm like, "No." People who use AI the right way will take your job or take your career. That's all it is. It's not stealing your job. And everything new, maybe not for a younger generation, but everything new for a little bit older generation thinks it's the end of the world.

• 4:18Hala Taha?

  Like Dean said, AI is making some things exponentially easier. And if you aren't going to take advantage of that in your business, then you can bet that other entrepreneurs out there will be using it in theirs. And because AI, along with the internet, cloud computing and access to data, have made it easier than ever for people to start businesses, you can expect a jump in the number of solopreneurs and entrepreneurs in the years ahead as well. Peter Norvig, the former head of search at Google and an AI expert, told me about some of the advantages that he thinks AI savvy entrepreneurs will have in the years ahead, including an unprecedented opportunity to challenge much larger competitors and established brands.

• 5:01Hala Taha?

  So this conversation made me realize that there really is no better time to be an entrepreneur. Because as we were talking about, a lot of jobs might get replaced by AI. And when you're an entrepreneur, when you own the business, you're sort of in control of all those decisions. And you're the one who might end up benefiting from the cost savings of replacing a human with AI. So do you feel like AI is going to generate a lot more entrepreneurs and solopreneurs in the future?

• 5:30Speaker 02

  Absolutely. And I think it's a combination. So I think AI is a big part of it. I think the internet and access to data was part of it. The cloud computing was a big part of it, right? So it used to be, you know, if you were a software engineer, the hardest part was raising money because you had to buy a lot of computers and just to get started. Now, all you need is a laptop and a Starbucks card. And you can sit there and start going and then, you know, rent out the cloud computing resources as you need them and pay as you go. And so I think AI will have a similar type of effect. You can now start doing things much more quickly.

• 6:15Speaker 02

  You can prototype something and go to a release product much faster. And it'll also make it more widely available. So I live in Silicon Valley, so I see all these notices going around of saying, "Looking for a technical co-founder." So there's lots of people that say, "Well, I have an idea, but I'm not enough of a programmer to do it, so I need somebody else to help me do it." I think in the future, a lot of those people will be able to do it themselves. So I had a great example of a friend who's a biologist. And he said, you know, I'm not a programmer. I can pull some data out of a spreadsheet and make a chart, but I can't do much more than that.

• 6:56Speaker 02

  But I study bird migrations and I always wanted to have like this interactive map of where the birds are going and play with that. And he said, and I knew a real programmer could do it, but it was way beyond me. But then I I heard about this co-pilot and I start playing around with it and I built the app by myself. And so I think we'll see a lot more of that, of people that are, you know, non-technical or semi-technical, who previously thought, here's something that's way beyond what I could ever do. I need to find somebody else to do it. Now I can do it myself.

• 7:26Hala Taha?

  I totally agree and we're we're seeing it first with like the arts. For example, now you can use Dolly and be a graphic designer. You can use ChatGPT and be a writer. So so many of the the marketing things are already being outsourced by AI. It's only a matter of time where some of these more difficult things like creating an app, like you were saying, is going to be able to be done with AI. So what are the ways that you advise that entrepreneurs use AI in the workplace right now?

• 7:52Speaker 02

  You know, you could help build prototype systems like that. You can do research. You can ask, give me a summary of this topic. What are the important things? What do I need to know? As you said, creating artwork and so on, if that's not a skill you have, they can definitely help you do that. Looking for things that you don't know is useful. And so I think just just being aware of of what the possibilities are and and having that as as one of the the things that you can call upon. It's not going to solve everything for you, but it just makes everything go a little bit faster.

• 8:27Hala Taha?

  Do you think that AI is going to help accelerate income inequality?

• 8:32Speaker 02

  I think it's kind of mixed. You know, any kind of software, any kind of goods with zero marginal cost tends to concentrate wealth in the hands of of a few. And so that's definitely something to be worried about. With AI, we also have this aspect that the very largest models are big and expensive. They require big capital investments. And if you'd asked me two years ago, I would have said, oh, you know, all the AI is going to migrate to the the big cloud providers because they're going to be the only ones that can build these these large state of the art models. But I think we're already going past that, right?

• 9:14Speaker 02

  So we're now seeing these much smaller open source models that are almost as good and that don't impose a barrier of huge upfront costs. You know, yes, the big companies are going to get bigger because of this, but I think there's also this opportunity for the small opportunistic entrepreneur to say, here's an opening and I can move much faster than I could before and I can build something and get it done and then have that available.

• 9:45Hala Taha?

  As AI continues to advance, those who fail to adopt risk will fall behind their more tech savvy competitors. But those who can figure out how to leverage AI effectively will have a major competitive advantage. Sal Khan, the founder of the Khan Academy, who's working with OpenAI to develop AI tools for teaching students, told me that AI is going to fundamentally change the nature of work. And he believes that those who can level up their skills to keep up with that pace of change will rise to the top.

• 10:16Hala Taha?

  A lot of the times when we're thinking about AI, we're thinking about how it replaces something. But this is really all about how it's supporting students. How do you think that this could also translate in the workplace or in the private sector?

• 10:29Speaker 03

  It is a big, interesting question on what AI is going to do to the labor force broadly. The meme that has been going around over the last year, year and a half has been you won't get replaced by an AI, you're going to get replaced by a human using an AI. And so I think the imperative is, is that almost in any industry, if you learn to leverage these tools to be more productive, you're going to be in a good place and maybe be more productive in more domains as well. I think that's where the education system needs to make sure that students can leverage these tools, one, to enhance their own learning. People say how AI can do writing well, how it can do software engineering well.

• 11:11Speaker 03

  The reality is you're still going to need people to be able to put those pieces together. And so instead of being the person writing the basic code, you're going to be more of the software architect or the project manager. Instead of being the entry level writer, the world is going to need more editors, more people who can put things together. But no one wants an editor or a software architect who can't write or code as well as the junior writers or the junior software engineers. So I think it's still an imperative for people to learn their traditional academic skills. It's in fact maybe better than in the past and maybe the AI can help there. And then be able to, um, you know, leverage these tools in whatever they're, they're actually doing.

• 11:53Hala Taha?

  So let's dig more into how AI tools can help you raise your content creation game or just get it started. Content creation can be a demanding process. And one of the biggest challenges that new creators face is coming up with fresh, engaging ideas. This is where AI can become your brainstorming buddy and your new best friend. AI can help content creators generate ideas from podcast topics and episode names to social media posts and catchy opening lines. Jen Gottlieb, who's helped countless of entrepreneurs get their message out, told me how she envisions AI as every entrepreneur's personal assistant when it comes to content creation.

• 12:32Hala Taha?

  When I went on your website, I noticed like your big message point right now is AI. We help you leverage AI to grow your brand, to build communities. Can you give us some examples of how you guys are actually leveraging AI to do that?

• 12:44Speaker 04

  Yeah, it's so cool. So Hala, have you started playing with it at all yet?

• 12:48Hala Taha?

  Of course. I'm like, I'm like, I'm doing all these different things. I'm trying to like regenerate my voice so I don't have to record commercials and doing all this kind of stuff.

• 12:56Speaker 04

  Yes, we've been doing that too. So there's so much, it's a little overwhelming at the how much and how fast it's happening. But there is so many amazing tools out there right now, even just using ChatGPT. Forget all the hundreds, thousands of tools that there are to generate voice, generate images, repurpose content, um, generate video. There's so many tools, but. Really, ChatGPT alone can help you create so much content at scale. And the biggest excuse that I hear that people give me on a regular basis is to why they're not posting and why they're not sharing is because they don't know what to say. They don't have any ideas. They don't know what to talk about. I'm like, you no longer have that issue. You no longer have that issue because you have ChatGPT four.

• 13:38Speaker 04

  And you can literally just go in there and have it act as your personal content creator assistant. And it doesn't mean that it needs to write all of your stuff for you, but you can have it as your assistant. Help you come up with ideas, help you come up with podcast ideas, names of episodes, different posts that you can do. It can, we use all kinds of different apps to crop our videos and make our reels and give us scripts for YouTube videos and YouTube ads and Facebook ads. The, the opportunities are endless. So we're doing actually monthly challenges where we're teaching just beginner beginners how to understand these technologies so they can slowly start to implement them into our business because we're still early. The most of the world still doesn't understand this or know how to use it. And so if you could just get on board early, your business is going to skyrocket way faster than all the other ones

• 14:23Speaker 04

  that are going to eventually have to get on board because it's not going anywhere. In fact, the CEO of Google, did you hear this, said that AI is more profound than fire and electricity.

• 14:33Hala Taha?

  Wow.

• 14:34Speaker 04

  So it's pretty awesome. I get that it's scary for some people. But also what's really important to remember is that AI is not necessarily going to take your job. However, maybe somebody that understands and knows how to use AI might. So it's important for everyone to start just learning, just playing. All you gotta do is start playing with it. You don't have to become an expert right away, but just familiarize yourself with it. And if it can help you create content and take the, that fear out of the way of not knowing what to say and not knowing what to write, it can really be an amazing sidekick for you.

• 15:04Hala Taha?

  I love how Jen describes AI as an amazing sidekick. The key then is not to view AI as a replacement for human creativity, but as a collaborative partner that can spark your inspiration and unleash your own imaginative potential. Sal Khan also believes that AI will enhance creativity, not destroy it. And he imagines a future in which more people will be able to generate and test ideas than ever before. So I know one thing that you talked about in your book is how AI can potentially supercharge human creativity. Can you talk to us about some of the ways that you imagine it can do that?

• 15:38Speaker 03

  I mean, this is the other fear that folks have is that, I mean, I could go on to any of these generative AIs and say, hey, write a screenplay for me, or create an art piece in the style of whatever, and it'll bam, it's just there. And so everyone's afraid, like, oh, my God, this is the end of creativity. I'll say a couple of things. One, this isn't the first time in history something like this has happened. And I write about this in my book, Brave New Words, is in the 19th century, when the camera came out, I am sure a lot of portrait artists said, oh, my God, this is cheating. This thing, you just press a button, and it does essentially a real life picture of it, but all the artistry is gone. Now, we know on one level that didn't happen. Maybe the, you know, people hiring

• 16:23Speaker 03

  a portrait artist to paint a portrait of them, maybe that market has declined a little bit because of the camera, but it didn't get rid of creativity. In fact, a whole new field, a new creative field, not only existed, but it democratized art in some ways, where more people could do artistic things. I think you're going to see something very similar happening with AI. And the other thing I emphasize is, you know, creativity isn't a zero sum game. It's not that like, let's say you and I, let's consider ourselves creative people. Each of us by ourselves can be reasonably creative. But if you and I are able to chat about things and brainstorm together and riff together, I think we're each going to become more creative, not less. I'm not just going to say, oh, Hala has got good ideas.

• 17:06Speaker 03

  I'm just going to check out. I'm going to say, oh, I love Hala's idea. Then, well, what if we did this, too? I think any of us who consider ourselves reasonably creative recognize that our most creative times in our life were when we were around other creative people. And so I think AI is going to democratize that, where there could be a young girl in Afghanistan someplace, and she's not even allowed to go to school. But if she has access to this, she could brainstorm, she could riff ideas, she could test ideas. Now, it'll be even better if it could be with the AI and other, other people around, but you might not have that. And so I think AI is going to actually Be an enhancer for creativity. I didn't even allow myself to think that I might be able to become a filmmaker one day. I was like, who gets to make a film? They cost tens, if not hundreds of millions of dollars.

• 17:50Speaker 03

  You got to know the right people, et cetera, et cetera. But now AI is going to make that much more accessible, where you can start to do movie quality production for a hundredth or a thousandth of the cost that you might have before. Now, once again, I don't think it's going to put creatives out of work. It's going to allow more people to have creative expression and that the good stuff is going to surface. In fact, it's a lot like podcasts or YouTube. These were both democratizing. And yeah, they have in some ways threatened the traditional media establishment, but they've been good overall because there's a lot of creative people who couldn't break into the traditional media establishment before. But now they can self-publish on a podcast or self-publish on YouTube, and the world discovers them.

• 18:31Hala Taha?

  Let's hold that thought and take a quick break with our sponsors.

• 18:36Hala Taha?

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• 19:20Hala Taha?

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• 19:45Hala Taha?

  What's up, Yap gang? I recently had Gary Vee on the podcast and he told me something that really stuck with me. If you've got sales DNA, you've got to be paying attention to live selling, because it's one of the biggest opportunities right now online. And that really got me curious, so I checked out an app that he told me about called Whatnot. I jumped into a live show and I instantly got it. The seller was showing products in real time, answering questions in the chat, and building a real relationship with the buyers. It didn't feel like boring shopping. It felt like a community. Whatnot is the largest live shopping marketplace in the country. And for entrepreneurs, the results are really hard to ignore. Sellers on Whatnot can sell up to 10 times more than traditional marketplaces. And the number of sellers making over a million dollars a year on the platform has doubled.

• 20:30Hala Taha?

  So if you've got products to sell and you're looking for a new way to reach customers, search Whatnot, W-H-A-T-N-O-T, in the App Store. Download it and you can start selling right away. That's Whatnot in the App Store. What's up, Yap fam? If you're building a personal brand, you already know how hard it is to stay consistent with content when you're also trying to actually run your business. I love creating content, but realistically, I'm not trying to sit in front of the camera every single day. I need time to work on my business. But the problem is consistency matters. The more people see your face and hear your voice, the more familiar you become. That's why HeyGen has been such a great tool for me. You can record just 15 seconds of footage, create an AI avatar of yourself, and use it to make videos on demand.

• 21:14Hala Taha?

  So instead of constantly filming from scratch, you can create more content, stay visible, and keep showing up without making your entire life be about generating content. And you guys know I'm always looking for tools that give entrepreneurs more leverage. HeyGen is definitely one of those tools. 30 million people already use it, from solo founders to 85% of the Fortune 100. Your first three videos are free at heygen.com/profitting. That's H-E-Y-G-E-N dot com slash P-R-O-F-I-T-I-N-G. Heygen.com/profitting.

• 21:51Hala Taha?

  AI is not just helpful for generating ideas. It can do so much more. As I discussed with the video marketing expert Ken Okazaki, AI can also generate multiple title and hook options for improved content performance. So for hooks lately, I've been using chat GPT for anything that I have to come up with some sort of title. I'm like, say this in 10 different ways, right? Have you been using chat GPT for that kind of thing?

• 22:15Speaker 05

  We have this one-on-one coaching with our clients because a lot of agencies, they actually provide all the tools. They say, just send us the video and we'll do everything else for you. Send us the podcast, we'll do everything or we'll give you all the gear. And the gap in the market is actually someone to show up and live direct and coach people. A lot of people, they don't create it because they don't have the time. Their schedule is too full or they get set up and then, you know, their hour turns into 15 minutes because of all the other stuff that's to take care of, but the accountability. So our coaches actually now, using some AI, using their own experience as marketers, will create all of the content plans and that's the hook. Whether it's a question you ask them that they can answer, whether it's finish the sentence, whether it's a framework, I have a few frameworks, like what I just showed you,

• 22:59Speaker 05

  the, you know, the number and the emotional word, there's, there's 100 others. But we'll get them all planned out and then we'll have a conversation for an hour and shoot anywhere from 10 to 30 videos within that hour. And that's the short form of content. So the hooks nowadays, using chat GPT does help us get there faster. So we're no longer starting from zero, we're starting from maybe 60 or 70 and then our coaches will finish the rest.

• 23:20Hala Taha?

  Yeah, I love that. AI can also help you repurpose your content across different platforms, maximizing its reach and impact. For example, AI can help you take an audio podcast content and create text-based content, social media clips, videos and more. And according to the online marketing guru Neil Patel, this kind of content repurposing can be a game changer for marketing purposes. What are the biggest trends that you see this year in marketing?

• 23:47Speaker 06

  The biggest trend that we're seeing this year, right now, in marketing is podcasting. So people look at podcasting, we surveyed over 8,000 companies. And we found that the two big trends were podcasting and AI. And here's what I mean by that. When we look at the total number of blogs out there, it's over a billion. When you look at the total number of podcasts out there, it's less than 10 million. It's a wide open ocean. And then people are starting to repurpose that content and use it all over the place. Because you can use a podcast content, turn it into text-based content. You can use it to turn it into social media clips, whether they're shorts or long-form video. And what's really cool is when you do podcasts, a lot of times people are doing them with other people like you and I are.

• 24:29Speaker 06

  And we're both going to push this on all our social profiles and we're both going to get paid from this. So it's actually a really amazing win-win strategy for both of us, right? So companies are really pushing hard on podcasting and they're pushing really hard on AI. What can they automate? And most people look at AI like, oh, I can use OpenAI to help write content and I can use them to figure out how to create images. But there's much more to AI. From when we interviewed companies, a big portion of what they're looking to use AI from in a marketing standpoint is analytics. How can you have AI analyze your analytics on a daily basis and tell you where the wastage is within your marketing campaigns? And where you can cut costs and reallocate money?

• 25:11Speaker 06

  Because if you look at the biggest expense in marketing, it's not services. It's not writing a piece of content. It's actually spending money on paid advertising. Look at the revenue that Google is generating and Facebook is generating. I think Google still is like a trillion-dollar company or somewhere around there, depending on the month you're in. And Facebook's still a massive company. We spend so much money on ad dollars. Imagine if analytics were analyzed by AI and it told us quicker when to cut our losses.

• 25:39Hala Taha?

  Another area where AI can help you magnify your reach is in public relations. Here's Jen Gottlieb again, talking about paid versus earned PR and the difference that AI can make.

• 25:50Speaker 04

  Let's talk about paid, paid versus earned. Earned is always the best. Always the best because it's earned media, right? They chose you to be on their platform. They chose you. So it's always going to be the most organic. It's always going to feel the best. It's always going to actually elevate your brand. Some forms of paid media, you can actually tell it was paid. And so that it can actually kind of make your brand look a little shitty. Excuse my language. It can do that. But here's the thing. Sometimes, sometimes I have seen clients that have maybe done a paid sponsorship on a big show or strategically did some paid media where they were prepared to amplify it in a way that was going to create more credibility, influence and authority in a big way. So as long as you know that you're going to like, let's say you do a paid sponsorship. You've got a product.

• 26:34Speaker 04

  Let's say it's a food product. And I know that the Today Show, Good Morning America, sometimes they'll have sponsors. I know that I think some of the other daytime shows like Drew Barrymore, like you can pay to get your product on that show. So if you go into it, not like, okay, all the people on the show are going to watch and see it, that's amazing. But how am I going to take this actual segment, this clip that I have or this photo of me and my brand on the show and amplify it, send it out in emails, put it on my website, make 85,000 reels out of it, make an entire podcast out of it, use AI to take the actual content, repurpose the transcript of the entire interview and make so many posts and tweets and threads. You could take one segment and you could make a year's worth of content out of that one segment.

• 27:17Speaker 04

  If you do it that way, I don't care what you do, if you pay or if it's earned, obviously it's always better earned, but it's what you do with it that counts.

• 27:24Hala Taha?

  AI can make content generation and deployment so easy at times that you can lose sight of your own role in the finished product. The networking expert Michelle Tillis Letterman cautions that while AI can automate some tasks for us, it's important to maintain a human touch and authenticity in your content.

• 27:44Hala Taha?

  I think AI is really going to help people with technical skills and these hard skills that we once used to need to go to school for and train for and memorize, we no longer are going to need to do that because AI is going to handle the hard skills for us. But what it can't do is the soft skills. And that's what makes connectors so special, right? And so I think being a connector is going to be actually more valuable and a skill that more hiring managers and people are going to desire as time goes on and as AI starts to take more precedent in the workplace, I think being a connector is going to even be more valuable. I do worry about AI kind of.

• 28:20Speaker 07

  Removing the authenticity from our communications. Because one of the things AI does for us is it helps us draft communications really quickly. And then we might edit, but we might be, you know, sending things without really putting ourselves into them. And that's where that authenticity and that connection can get lost. So use it for what it does, which is speed us up. But make sure that you kind of bookend it with the essence of you.

• 28:48Hala Taha?

  Finally, I wanted to take a step back and sketch out a future where AI is at the core of content creation and what it means to be an online entrepreneur. First, I want you to hear from Tom Bilyeu, who told me that the world as we know it as a content creator will end in the next two years. Here's his thoughts about increased competition as a creator with AI and how he thinks we should try to manage all this change.

• 29:11Speaker 05

  AI tools will make it such that all of the things that we use as a moat are going to go away. So it takes a while to master all the tools. It takes a while to get all the different people on your podcast, all that stuff. What's going to end up happening is all of this information is going to fracture, like hyper fracture. And somebody will be able to have an idea for a video with or without a guest. I mean, you could post videos of like, here's my conversation, my imagined conversation with Elon Musk, stuff like that. And instead of actually needing to get that person on your podcast, you just have the AI spin up his personality. You ask a bunch of questions. And if you do it in a way that the audience finds more interesting than the next person, then that's going to be what it's going to be.

• 29:54Speaker 05

  So what's going to end up happening is right now, it's already changed so much. You're so young, you probably don't have a sense of just how much it's already changed. But like when I was growing up, there was, you know, whatever, five channels. And that was it. And they controlled the narrative and we didn't even realize the narrative was being controlled. And then as things have gone to social, now you start seeing things break apart. Now, when I started podcasting, people literally like, Tom, why are you doing this? It's already played out, all the players that are there, that are going to be there. It's, it's already decided, man, it's too late. When I started, there were 400,000 podcasts. There's Now six million podcasts. So the world has just changed absolutely dramatically.

• 30:36Speaker 05

  And that's going to keep happening where the format of a podcast itself is going to get disrupted by, you know, somebody alone with an AI doing things that nobody's ever thought of before. And the difficulty of production, the friction of going from idea to execution is the current moat. That's going to go away, which means this will be more like TikTok. So instead of there being a person that has a podcast, take a Rogan or something like that. Instead of that person dominating the landscape, you're going to have like, oh, one of his episodes might pop off, but somebody else is going to release something else that's a totally unique format that nobody saw coming. And it'll just be like that. And people will just be scrolling on to the next, on to the next, on to the next. Uh, and that's going to happen across everything.

• 31:21Speaker 05

  It's going to happen across video game production, which I trust me, I have just as much anxiety as you.

• 31:27Speaker 05

  But the key is to adopt AI faster than the competition. And then just remember that one, we're moving towards an abundance reality where if AI does all of the wildly disruptive stuff that people think it's going to do over the next, say, 10 years, it's also going to be dropping the cost of virtually everything. So everything is just getting cheaper. Now this takes you into a post-capitalistic society and there are big questions around what that looks like. But people will have access to the things that they want for far, far, far cheaper. Now that doesn't mean people won't find a way to peacock through other means because we will. But especially when you throw in the mix, brain-computer interfaces,

• 32:10Speaker 05

  this is all going to get real weird. There are already people that can play video games, like proper video games, using just their brain-computer interface.

• 32:19Hala Taha?

  Oh, my God.

• 32:22Hala Taha?

  That is so nuts. And you were just saying, when you first started, 400,000 podcasts, and everyone was telling you, you know, there's no chance, it's already saturated. AI is going to make things even more saturated. So what is your perspective about the increased competition? And, you know, if there's even a point to participate, if there's going to be that much competition?

• 32:44Speaker 05

  So I think people make a mistake when they do preemptive quitting or preemptive strikes. The reality is, you want to pay attention, you want to be at the cutting edge, you want to be integrating AI. Right now, AI is a phenomenal tool, and it is a terrible master. So it's not going to be able to do things without humans yet. So people should be excited right now for this phase. It's going to allow you to do more with less. And so if you're somebody like you that's paying attention, you've got a whole thesis, you know what you're moving towards, AI is going to help you keep costs down, help you stay really nimble. Now, if AI starts changing the landscape, then just pay attention. Like, okay, what do we need to do to stand out? How do we add value? And yes, it's going to change things. And yes, some people are going to get smashed into little pieces. But if you're really paying

• 33:29Speaker 05

  attention, and if you continue to look at, where is the puck going to go? Then you'll be in better shape. Now, I've often made the quip that, yes, you should always skate to where the puck is going to go, but it's getting a little hard now because the puck is teleporting. But it's still, it's the right idea. You want to pay attention to, okay, predictive engine, where is this going? What does this mean for content creation? I think there is going to be that hyper fragmentation. I think this is really going to be about deep communities. So part of the reason that I'm on Twitch now, doing my video game streaming, is that, yes, I'm building a video game, so I need to build a community around that. But also, historically, I've built audiences, not communities. And

• 34:10Speaker 05

  so this is a chance for me to really build a deep community where the interactions are very different. And that's going to be something that AI will have a hard time with, just because people know on the other side of this is not a person, it's AI. And so I think there will be some things that people just have a weird resonance when it's AI versus when it's a real person. So I'll be looking for opportunities like that. I'll be looking for places where I want to lean into the humanity of it all. And I'll be looking for places where I want to lean into the AI of it all. But because I don't push back on the way the world actually is, AI is here. AI will keep getting better. AI may slow down, but I don't think it's going to stop. So I'm just paying attention to where it's at and how I can leverage it for now.

• 34:54Hala Taha?

  Let's hold that thought and take a quick break with our sponsors.

• 35:00Hala Taha?

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• 35:44Hala Taha?

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• 36:29Hala Taha?

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• 37:08Hala Taha?

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• 37:50Hala Taha?

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• 38:05Hala Taha?

  While it's scary to think that AI is going to change everything, we can't just be scared. We've got to do something about it. And nobody's going to be more equipped to take on these challenges than entrepreneurs. We're creative, we're innovative, we're flexible, and we know how to manage people and eventually manage AI agents. In fact, Reid Hoffman told me, "In the near future, we're going to have AI agents on our phones, devices, that become our personal assistants, tutors, drivers, advisors, and things that we can't even imagine yet." For the creative and innovative minds, AI won't be a threat. It's going to be a powerful amplifier. It will dramatically enhance our abilities, expanding the scope and impact of their ideas.

• 38:48Hala Taha?

  In essence, AI will become a force multiplier for human ingenuity. Here's a clip from my conversation with Reid Hoffman, the co-founder of LinkedIn and an early investor in OpenAI, on AI agents, content creation, and the wild feature that he predicts for us.

• 39:04Speaker 06

  Part of what freaks people out a little bit is like, you know, we are going to this agentic universe. Where all of a sudden, as opposed to having phones and PCs, which we will still have, we'll have agents. And by the way, we'll have more than one. We may have one that we're, you know, particularly the hollow read, you know, ongoing companion, always, you know, always around us and helping us with things. But there's going to be a suite of them, you know, with kind of different specialties and different engagements. And by the way, your, you know, your office is going to have one, your working group is going to have one, and, you know, probably your podcast is going to have one, you know, etc. And we here fairly soon, and people say, well, if they're agentic, does that take my agency away? And the answer is no. The same way that when you work with colleagues and you work with employees and

• 39:47Speaker 06

  everything else, that expands your agency. That doesn't take it away. And by the way, you know, these agents will be making predictions off all the data, which is a lot more than any of us have, about what things will be really good for us.

• 40:00Hala Taha?

  Yeah. I mean, I have to say, thinking about agents is so mind blowing. And when I think about AI and all the talks that I've had, a lot of people talk about it as being like a great equalizer. And we were just talking about how humans are not going to work and everything like that. But I'm competitive, right? So like, as I've been going through these conversations, I've been thinking about like, well, how am I going to be like, the best version of me? How am I going to be like, a better entrepreneur and compete? But now, as I've thought about it more, I realize that it's like, you have to be the best trainer of the AI. Like, I kind of imagine everybody being an entrepreneur, having agents that work at their personal company, basically. And you're, you basically have to be the best

• 40:42Hala Taha?

  at coordinating your agents and figuring out how to like mobilize all that AI and all your AI support. And so, smart people are going to be smarter at that, right? And creative and innovative people are going to be more creative and innovative when it comes to their own agents. And so, I just feel like a lot of people are probably worried that like, you know, there's not going to be any room for them, to your point, as humans. But I really think it's going to be how you manage your AI.

• 41:07Speaker 06

  In addition to training, it's also deploying, organizing, executing, you know, strategizing, all of the above. And that's part of the reason why, you know, kind of with super agency and the other kind of content that I've been trying to get out there and people's hands, like, start playing with it, start exploring, because you want to start building the muscles and getting engaged with it is really important. And that's the most central thing. And again, part of the reason I called it agency, because it's like, you know, own your agency and go do it. And part of the super agency is when millions of us all start doing that, it benefits all of us, much more than just even the technology benefits each of us individually by ourselves.

• 41:46Hala Taha?

  So one of the things that I wanted to talk to you about was trust when it comes to AI, because I feel like a lot of people are worried about misinformation. There's so many deep fakes out there. And people are just worried about trust when it comes to AI. So what are your thoughts around that?

• 42:02Speaker 06

  So, look, trust is in unfortunately, short supply these days, generally, not just with AI, trust in institutions, trust in democracies, voting systems, other people's intent, you know, other kinds of things. So trust is challenging. Now, the way that you, that I think is going to be very important to build and maintain trust of AI is for the people who are building it to be very clear about like what their goals are, what they're doing, what they're doing to try to build and maintain trust. You know, part of the reason why, of course, you know, my encouragement with super agency is for people to go try it, because as they begin to try it and learn what kinds of good things they can do, what kinds of things they can be empowered, that will be the kind

• 42:46Speaker 06

  of thing that builds the kind of positive trust in these kinds of circumstances. And my advice to individuals, you know, encountering these things, like, you know, a classic suspicion is say, well, big tech companies who are trying to make a lot of money are building these things and they're trying to make money from you. And I was like, well, by the way, trying to make money from you is usually offering you a product and service you really like, that really is something that you come back for, that you keep using. That's good for you. That's the goodness of modern business. So you go, okay, so which things should I trust these AIs on and which things should I not? And the answer is, Well, if you generally shouldn't, you should understand that company is trying to have you as a lifelong loyal customer, that generally speaking, most of them are

• 43:30Speaker 06

  smart about doing that. So they're going to try to make it good. If it's something that's particularly important to you, cross checking, it's important. Like, you know, when I go to GBD four and get a prompt and I go, you know, huh, that doesn't really make full sense to me. I'm going to go look at this a little bit more because it's like, okay, you know, if it said something about like, yeah, your lab, you know, your black lab can eat that mushroom. It's like, no, I really want to know.

• 43:54Hala Taha?

  Yeah, and some will check that.

• 43:56Speaker 06

  You know, by the way, over time, these will get better and better for, you know, kind of how it operates. And so I think that's the kind of thing. But I think that's the only by engaging and using, having that dialogue match our experience over time, you know, being accountable as creators and companies for, you know, here are the things that we want in the use and here are the things that are still under development and being clear about that so that people have a sense of, okay, I understand it's not perfect, but it could be really good for me.

• 44:28Hala Taha?

  We were talking about deep fakes before and I came across this interview of you interviewing your own AI on your YouTube. You call it Read AI and it's an AI video avatar of you. Talk to us about how you felt in that interview. Did you learn anything from it? Did you help you realize anything about AI in the future?

• 44:47Speaker 06

  Well, so it came about primarily because I was like, look, here's a technology that everyone's so skeptical about. Our name for it is deep fakes. It's kind of like, like if your name was disaster. Okay. You know, but actually it was more interesting as kind of a palette and exploration. Like if you said, well, I would only want to talk to read AI, absolutely not. But would I want to talk to Read AI sometimes in doing these things and have that as a way of kind of having a dialogue with myself and also showing kind of what's good at? Because once I did that, one of the things I realized is I was, after I made that, I was off to go give a speech.

• 45:30Speaker 06

  At the University of Perugia in kind of defense of an honorary doctorate. And I sort of wrote out the speech and then I went, you know, I could actually have Read AI give this speech. I'm only really fluent in English in all of these other languages, you know, ranging from Hindi to Chinese to Arabic to all these things. And to give the speech in those languages where people are much like, it was bizarre listening to me, my voice, speaking Hindi or Chinese fluently. It's like, what would I sound like if I were speaking Chinese? Anyway, so, but it was like, it was humanizing was with the thing I said. I thought I would really dislike it and it was humanizing. And it started making me realize just like any, just as I say to other people,

• 46:15Speaker 06

  hey, you should use the technology to get a sense of it and to reinforce your own agency with the technology. It was like, that was me doing that with that. And, you know, we continue to do new things with Read AI.

• 46:25Hala Taha?

  Yeah, it's so cool. I feel like in terms of content creation, I've got a lot of creator entrepreneurs that listen to the show. I feel like AI is totally going to change the game. Like even with me, I have my AI voice if I'm sick or if I'm like, if I miss a commercial, we can use my AI voice as like an intermediate step. Like I'll always rerecord it usually, make sure that it's me. But it's really close to my voice. Like people really can't tell and we're working on my AI video. And to your point, like people probably think I'm crazy creating my own deep fake, but I want to be able to scale myself and this is the future. And you just gave me such a great idea in terms of the translations. You know, people love to watch content all over the world and not everybody speaks English.

• 47:08Hala Taha?

  One last question for you on the future of AI. So you're obviously at the forefront of this. You've thought a lot about it. You've written books on AI. So I just want you, and you can take your time with us because I think it's very interesting. How do you imagine our world to be five, 10, 20 years in the future with AI? What do you imagine the world to be like?

• 47:27Speaker 06

  Well, one of the things that's a great way to look foolish in the future is make overly specific predictions. Partially because, you know, the usual principle I used to say in this is the future is sooner and stranger than you think. People thought in the eighties, we're going to get AI, but if we didn't get AI, we got the internet, we got mobile phone. Well, maybe now we're going to get AI. I mean, you know, we're going to get what shape of AI is the interesting question. What I think is kind of the minimum guarantee is there's gonna be like, as opposed to like computer interfaces or phone interfaces or else, we're gonna have agents. And agents are gonna be the primary mode of kind of navigation. What we describe in super agency as an informational GPS.

• 48:10Speaker 06

  So in this entire informational digital world, we'll do that. And there will be more agents than there are people. Especially when you consider the, even though there might be just one agent pie, that's kind of then instantiated with what remembers out of its conversations and interactions with Hala, what it understands or remembers in its conversation, interactions with Reed, et cetera, et cetera. There's kind of this, this flow of agents. Now, one of the things that I think people haven't really fully tracked yet, but I think will be very interesting, is how agents end up talking to each other. Because when we have that many agents, you know, part of how you and I are gonna coordinate, like we say, hey, what should we talk about in the podcast? Well, one of our preps will be, your agent will talk to my agent.

• 48:53Speaker 06

  And they'll kind of go, well, you know, these topics will be really good. And, you know, hey, when you, when you ask a question this way, it'll be great. And when you answer it this way, it'll be great, you know, and da, da, da, da. And, you know, that kind of thing, or this could be a really new, interesting thing to try. And that will be part of the world that we will be in. Part of that will then make the premium on thinking creatively, thinking differently, you know, as you mentioned, will be much higher. The notion that, for example, if you go back 30 years, and you told someone there were gonna be these jobs called web designer, data scientist, other things, they go, what are you talking about, you know, crazy person from the future? And I think that's another thing that we're gonna see even more of,

• 49:38Speaker 06

  which is like, oh, didn't realize that was gonna be the job. Huh, and that's cool. Those are some of the things, but I try not to make overly specific predictions, because usually they're, may I'll put it this way. William Gibson, science fiction author, has a really good quote, which is, "The future is already here, it's unevenly distributed." And, you know, he's been a great Neuromancer, it was the internet, everything else. Now, he was being asked in an interview, like, how did you see the future? And it's like, look, thank you for, for the compliment. But by the way, if you read Neuromancer, sure, I got AI right, I got the internet right. I missed the mobile phone.

• 50:19Speaker 06

  And so that's the kind of thing that we're always looking for is that surprise and delight moment.

• 50:26Hala Taha?

  Well, yap bam. That's it for episode six, the final episode of the yap creator series. As we've heard it in this series, creating content isn't just about algorithms and views. It's about connection, storytelling, and sharing your unique voice with the world. Thank you so much for tuning into this episode and the entire yap creator series. I hope you're now equipped with the tools and knowledge to thrive in your creator journey. This is your host, Halataha, signing off and wishing you the best from one creator to another.