GaryVee: Leverage AI in Business Now, Before Your Competition Outflanks You | Artificial Intelligence | E416

AI is reshaping business fast, but GaryVee believes true adoption will happen more slowly than most people expect because he has seen this pattern before. He pushed e-commerce in 1996 and personal branding in 2008, only to watch both take years to become mainstream. Now, he sees the same resistance around artificial intelligence. Instead of fearing disruption, he is using AI to make his team more effective, multiply content output, and catch new opportunities early. In this episode, GaryVee shares how entrepreneurs can adapt faster, compete smarter, and stay ahead as AI changes how businesses work, create, and grow. In this episode, Hala and GaryVee will discuss: (00:00) Introduction (00:00) Why AI Adoption Is Still Early (03:29) The Real Reason People Fear AI (08:11) The Barbell Theory of 2060 and 1960 (09:44) Weaponizing Employees Instead of Cutting Them (12:13) Architects, Masons, and Future-Proof Skills (15:44) GaryVee’s AI Predictions for Work and Life (23:32) Family Patterns, Self-Worth, and Forgiveness (30:53) Scaling Social Media Content with AI (38:49) GaryVee’s Hard Lines for Entrepreneurs (46:56) Why Kindness Will Rule The Future (50:26) Live Selling, the Next Big Opportunity Gary Vaynerchuk, popularly known as GaryVee, is a serial entrepreneur, marketer, and prominent internet personality. He is the chairman of VaynerX and CEO of VaynerMedia, a global creative and media agency. GaryVee is a six-time New York Times bestselling author and an early investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, and Uber. He also hosts The GaryVee Audio Experience. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Northwest Registered Agent - Get a complete business identity with Northwest. Visit northwestregisteredagent.com/YAPFree and start using free resources to build something amazing. Mindstone - Master practical AI skills without the complexity with Mindstone’s AI Competency Programme. Head to experience.mindstone.com/yap and get 10% off. AT&T Business - Stay connected with reliable, secure internet built for entrepreneurs. Switch to AT&T Business at business.att.com. HoneyLove - Treat yourself to the most advanced bras and shapewear on the market. Save 20% off Honeylove by going to honeylove.com/PROFITING! #honeylovepod Freshbooks - Manage all your business finances in one place. Right now, my listeners can get FreshBooks for less than $3 a month for your first four months — that's 90% off. Head to FreshBooks.com/podcast to get started. Walmart Marketplace - Reach millions of active online shoppers and get ready for holiday demand. Apply to sell today at marketplace.walmart.com/yap. AG1 - Get a daily health drink that helps maintain energy, support gut health, and support immune health, all in one simple scoop. And for a limited time, save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at DRINKAG1.com/PROFITING. Resources Mentioned: Gary's Book, Crush It!: bit.ly/-CrushIt Gary's Website: garyvaynerchuk.com Gary’s Podcast,The GaryVee Audio Experience: bit.ly/TGVAE-apple YAP E291 with GaryVee: youngandprofiting.co/E291 Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, ChatGPT, AI Marketing, Prompt, AI in Action, AI in Business, Generative AI, AI for Entrepreneurs, AI Podcast

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  Today's episode is sponsored in part by HeyGen, Shopify, Life at the Speed of Play, and Indeed. HeyGen helps you create AI avatar videos without constantly being behind the camera. Get your first three videos free at heygen.com/profitting. Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial at Shopify.com/profitting. Life at the Speed of Play by Mark Pincus helps entrepreneurs quickly test ideas and find the ones worth pursuing. Get two books for the price of one at GetMark'sBook.com/ยับ. Indeed helps you attract, interview, and hire all in one place. Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/podcast.

• 0:45Speaker 00

  As always, you can find all of our incredible deals in the show notes or at YoungAndProfiting.com/deals.

• 0:52Speaker 01

  Whoever right now is the most hater, hater, hater on AI, when AI medicine saves their daughter's life?

• 0:59Speaker 00

  They're gonna love AI.

• 1:01Speaker 01

  I don't think of this as replacing people. I think it's giving people better weapons. We are posting anywhere between 500 and 1,000 pieces of content a day.

• 1:10Speaker 00

  500 a day? I thought it was a week. Damn.

• 1:13Speaker 01

  It was a week. My team has not gotten smaller. My team has gotten wildly more efficient with AI.

• 1:19Speaker 00

  As AI becomes the next massive wave, Gary is back on yap to help us navigate it. His message isn't to panic or fight what's coming, but to leverage those tools to become more creative and adaptable. Plus, he reveals the huge business opportunity he believes is still hiding in plain sight.

• 1:35Speaker 01

  I don't see using AI as a deflation to one's humanity. In fact, solving the world's problems with AI seems like the most human thing one could do.

• 1:47Speaker 00

  10 years from the future, where are we at?

• 1:49Speaker 01

  I think we could see a decline in divorce in 10 years because we've got more vulnerability and more communication.

• 1:55Speaker 00

  You don't see us marrying AI robots in 10 years?

• 1:58Speaker 01

  No, I like that. I do. People having relationships now with their AI agents verbally. I do believe that people are gonna have meaningful relationships with AI. I know that's gonna really trigger a lot of people. Do I think it's out of the question? No. And do I think it's even probable?

• 2:13Speaker 00

  For all the entrepreneurs tuning in, what should they do in the next year?

• 2:17Speaker 01

  A lot of people don't know what to make, but if you just film everything and then clip it, you could be some of the most famous people in the world. Number one thing I want every entrepreneur to look into is...

• 2:27Speaker 00

  Gary, welcome to Young and Profiting Podcast.

• 2:30Speaker 01

  Thanks for having me.

• 2:31Speaker 00

  I'm so happy that you are here again. And so, of course, I've been prepping for you all weekend. And when I was listening back to our first interview, something that really surprised me is that we only mentioned AI once. We mentioned ChatGPT in passing.

• 2:47Speaker 01

  Yes.

• 2:48Speaker 00

  And now AI has went from the side conversation to completely the main conversation. You can't go 10 minutes talking marketing and business without mentioning AI.

• 2:57Speaker 01

  Makes sense.

• 2:58Speaker 00

  So I want to start there. I feel like AI has totally transformed the way that we live and work in the past two years. But you actually say that technology takes a while to really get adapted in terms of human behavior. You even said that the iPhone, we might have 10 more years of scrolling videos on our iPhone. So let's start there. Where do you think we are in the adoption cycle? And, you know, how do you think things are gonna change? And how long will it really take?

• 3:26Speaker 01

  I think we're early. I think that my point, you know, and that came with experience, I used to think things would happen much sooner. You know, we're at the point where people are using Claude and ChatGPT and Gemini to do things that they used Google Search for. But even that, I think you'd be surprised how many people still don't use any of those things in America, let alone third world countries or second world countries or less tech-advanced societies.

• 3:54Speaker 01

  For example, where do you, do you have an open claw right now?

• 3:57Speaker 00

  Yes.

• 3:58Speaker 01

  Okay, so I think you would be flabbergasted that not this audience that listens to you.

• 4:05Speaker 00

  Yeah.

• 4:06Speaker 01

  That I would say 98% do not, right? And wouldn't even know what open claw is. And are right now ChatGPTing or Googling it as we speak, because they're like, I asked you, you said yes. They've never heard the term, let alone started to build up a harness computer to run their life.

• 4:24Speaker 00

  Yeah. Give us some examples, like what are the ways that it's actually taken a long time to adapt a technology?

• 4:30Speaker 01

  In the history of time?

• 4:31Speaker 00

  Yeah.

• 4:32Speaker 01

  I mean, I was screaming about e-commerce in 1996.

• 4:36Speaker 00

  Yeah.

• 4:37Speaker 01

  And like most of the business friends I had didn't launch their e-commerce site until 2002 to 2004. That was almost a day. I mean, I wrote Crush It in 2009. I wrote it in 2008 about personal brand. People are acting like personal brand is this new wave. I was literally, I literally wrote that book 18 years ago. Hey, you should build your brand on the internet.

• 5:01Speaker 00

  Yeah, something I've been noticing. So I've been talking about AI since the beginning. I've interviewed so many like people who like created AI basically. And in the last six months especially, I've been getting so much pushback on social media.

• 5:15Speaker 01

  Yeah.

• 5:15Speaker 00

  I get a lot. In the beginning, like, nobody was pushing back on me. And then suddenly, it just felt like everybody's like, like, kind of like trying to cancel me for talking positively about AI.

• 5:26Speaker 01

  It's become a political issue.

• 5:27Speaker 00

  It's a political issue. People are also like fearful of it, right?

• 5:30Speaker 01

  Well, that's what I mean. I don't mean like it's necessarily like the biggest platform that politicians are talking about.

• 5:35Speaker 00

  Yeah.

• 5:36Speaker 01

  It's political.

• 5:37Speaker 00

  Yeah.

• 5:37Speaker 01

  People are emotional about the extremism on both sides of what it can do beneficially and what it will do detrimentally. People have become emotional.

• 5:49Speaker 00

  Yeah. Why do you think so many people who seem really smart are so fearful of AI?

• 5:55Speaker 01

  Well, because they're selfish. You know, when you say that question and you're using, I think you're using, knowing enough about you, using it from the lens of, using the word smart, not through an emotional intelligence lens, you're using it through the lens of like, they have some business success or they're business savvy. They're scared of losing the riches they've created.

• 6:16Speaker 01

  They talk about capitalism and merit and alpha and, you know, free and all these things. But when something comes along that might hurt them.

• 6:29Speaker 00

  Yeah.

• 6:29Speaker 01

  They want regulation. They want not free market dynamics. They don't want to compete with it. They're scared. They're fearing for their financial wallet. And so they've decided to demonize it because they don't want it to hurt the business they built.

• 6:48Speaker 00

  Yeah.

• 6:48Speaker 01

  Think about it. If you build a SaaS business and pour all this money into technology, and now you're just cooking and you're about to make your bag, you're about to sell your company.

• 6:57Speaker 00

  Yeah.

• 6:57Speaker 01

  Do you want to compete?

• 6:58Speaker 00

  Absolutely not.

• 6:59Speaker 01

  In a world where I can stand up a SaaS business now?

• 7:02Speaker 00

  No.

• 7:02Speaker 01

  In fucking a weekend?

• 7:03Speaker 00

  And a 19-year-old can go do it? Yeah.

• 7:05Speaker 01

  So the reason you're seeing this is self-interest, both on the left and the right. The kids are fearful in college, booing commencement speeches because they're scared it's gonna take a job away on this side. And then on this side, people that have made a lot of money and plan on continuing to make a lot of money, see the path where AI is gonna fuck them up. And they loved capitalism and entrepreneurship when it benefited them.

• 7:28Speaker 00

  Yeah.

• 7:29Speaker 01

  But they're demonizing it when it might hurt them because they're a hypocrite.

• 7:33Speaker 00

  Something that I'm having a lot of trouble pushing back on or finding a good counterargument to is the environment. The water consumption, the environmental impact.

• 7:43Speaker 01

  Well, that's because you're not willing to contextualize it into the world. Anybody that is concerned about that, first of all, it's very early in fully understanding the environmental impact.

• 7:55Speaker 00

  Yeah.

• 7:56Speaker 01

  But the amount of people that shit on the environmental impact of AI while they wear fash fashion every day.

• 8:02Speaker 00

  Yeah.

• 8:02Speaker 01

  Have hypocrisy running through their veins.

• 8:04Speaker 00

  Mm-hmm.

• 8:05Speaker 01

  Who support plastic products.

• 8:07Speaker 00

  Yep.

• 8:08Speaker 01

  Who, you know, lots of technology runs on a lot of electricity. Like, I mean, that's not gonna be the punchline of this conversation long term.

• 8:17Speaker 00

  Yeah, hopefully they figure out whatever negative impacts on the environment.

• 8:21Speaker 01

  By the way, the environmental impact is above my pay grade and above every leader's pay grade. Like, this is not figured out yet.

• 8:28Speaker 00

  Yeah.

• 8:29Speaker 01

  There's articles written that Miami would be underwater by 1980 because like, people struggle with the environmental thing, not because the left or the right is right, because it's challenging to figure out what's right and what's wrong. Like, it's a very complicated issue. But people are weaponizing the environmental thing as a disguise for their actual fear, which is their financial situation. You, nor I, nor anyone, no one should be over advocating one side or the other. It's not like AI is like your sister.

• 9:00Speaker 00

  Yeah.

• 9:02Speaker 01

  This is a conversation that needs a purple conversation. To your point, it's red and blue right now.

• 9:06Speaker 00

  And fighting AI is like fighting gravity. I love your saying, technology is undefeated. I love that.

• 9:14Speaker 01

  Whether someone who's the most bullish about AI... Or the most cynical, whichever one ends up being right or wrong. I don't understand the lack of humility that people don't realize it's going to be somewhere in the middle. There's going to be good and bad. Whoever right now is the most hater, hater, hater on AI. When AI medicine saves their daughter's life.

• 9:37Hala Taha?

  They're gonna love AI. Exactly.

• 9:39Speaker 01

  People are selfish. That's where all this is coming from. And so, you know, this is a very complicated thing to figure out what it's going to mean in 20 years. Socially, environmentally, but like just the hypocrisy and environmental as your weapon. When you don't shit on all the other things that are detrimental to the environment, which is many.

• 10:01Hala Taha?

  Yeah.

• 10:01Speaker 01

  Many which you love wearing a fucking T-shirt or fucking bullshit sneakers.

• 10:05Hala Taha?

  Yeah.

• 10:05Speaker 01

  Like if you're going to be consistent, be consistent.

• 10:07Hala Taha?

  Yeah, even like agriculture is so bad for the environment, right? Yeah.

• 10:12Speaker 01

  I mean, there's so much.

• 10:13Hala Taha?

  Yeah. So you've got this amazing analogy of a barbell.

• 10:17Speaker 01

  Yes.

• 10:18Hala Taha?

  When you're kind of talking about the future of AI, this like Jetsons versus the Flintstones.

• 10:23Speaker 01

  Yes. As we, you know, my big theory right now is in the next decade, obviously I'm smart enough to understand it's going to be 2036. In 10 years, but I think in 2036, for all of us living right now in 2026, it's going to feel like 2060. Cause I think there's so much advancement coming.

• 10:38Hala Taha?

  Yeah.

• 10:39Speaker 01

  But I also think to the point you're making for the people that don't know at home. I think there's going to be a lot of business opportunity in 1960 behavior, 2060 behavior and 1960 behavior. The rise of analog, the rise of disconnecting from technology, the going back to simpler times. I'm very bullish real life, um, businesses and real life events and analog opportunities and disconnecting. My favorite business idea I'm running through right now is standing up drive-in movie theaters. Where I put towers around where wifi doesn't work while you're in this lot.

• 11:13Hala Taha?

  Oh, cool.

• 11:14Speaker 01

  And I just think it would do very well because I think people want a little escapism from the extremity of screen time and AI.

• 11:20Hala Taha?

  Yeah. And I think in the future, like going on your phone will feel nostalgic.

• 11:25Speaker 01

  Well, yeah, I mean, I think to your point, if you're talking future stuff with VR and AR and glasses and who knows what else people are going to invent. People are wildly naive if they don't realize the iPad and the phone is going to look like the pager and the CD player. In a 20, 30 year window.

• 11:42Hala Taha?

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• 12:26Hala Taha?

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• 13:20Hala Taha?

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• 13:49Hala Taha?

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• 14:30Hala Taha?

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• 15:06Speaker 01

  Not much. Like my take on it is, okay, I have 2,500 employees at Bainer X.

• 15:13Hala Taha?

  Yeah.

• 15:13Speaker 01

  I'm competing with an agency that has 2,500 employees as well. They are a publicly traded holding company or they're trying to sell. So they're trying to maximize their EBITDA. So they go to 1,900 because they're like, well, with AI, we can do this.

• 15:28Hala Taha?

  Yep.

• 15:29Speaker 01

  Then I'm like, but I have 2,500 and I'm going to weaponize all my employees with AI too. I'm going to beat you now. That's my quick answer to the headcount thing. I don't think of this as replacing people. I think it's giving people better weapons.

• 15:44Hala Taha?

  Yeah.

• 15:45Speaker 01

  You know, Microsoft, you know, suite was a weapon, Excel and docs, uh, Adobe. You know, Photoshop was a weapon, uh, G chat and Slack were a weapon, right? Uh, Salesforce was a weapon. These are weapons you give your employees to do more efficient, more effective work. AI, I believe is going to be the most powerful one we've seen for a long time, probably since the computer.

• 16:08Hala Taha?

  Yeah.

• 16:09Speaker 01

  Right? That was probably the biggest net shift, uh, maybe the internet to some degree from an information standpoint. Um, and so to me, I'm not like, oh, yay.

• 16:20Hala Taha?

  Yeah.

• 16:20Speaker 01

  I'm going to cut 700 people and we're going to be acting like 2200 with our 1,700. That's right.

• 16:26Hala Taha?

  Yeah.

• 16:26Speaker 01

  The problem is I'm going to be competing with another company that has 2,200 all weaponized. So I have not been looking at as a headcount and efficiency thing. I've been looking at as an effectiveness thing. And how is our company way better at doing what we are supposed to be doing on media, creative and production?

• 16:41Hala Taha?

  Yeah.

• 16:41Speaker 01

  Because I give them these AI tools. And so I think that's going to outflank companies that are cutting headcount. Cause we'll just have more humans that are also using the same tools, thus rendering us as more effective.

• 16:55Hala Taha?

  I love that. It's like keep your army and have better weapons.

• 16:58Speaker 01

  That's right.

• 16:58Hala Taha?

  I feel like that's a really good way to think about it.

• 17:00Speaker 01

  Analogy. If like we were throwing rocks and had swords and here come the guns, that's the new innovation. Like, you know, the army that decided to cut all their, half their army men versus the other army that kept them and gave them all guns. That second army won that battle. That's what I plan on doing with my companies. I'm not looking to maximize my EBITDA. I'm looking to maximize my growth and that requires people, people and good tools.

• 17:23Hala Taha?

  So a lot of listeners out there, they're not yet entrepreneurs. They are, you know, trying to get a job. They're 20, 30 years old. They want to enter their career and they want to think about like, how can they best prepare for AI? So talk to us about how you feel about skills versus humanity. And then also you've, you've got this amazing analogy about the architect and the mason.

• 17:48Speaker 01

  You know, I think about skills and humanity. I don't, you know, again, I'm telling you, I promise you, everyone's over emotional, both ways.

• 17:55Hala Taha?

  Hmm.

• 17:56Speaker 01

  The people on Twitter that are Silicon Valley, like AI is going to solve. No, it's not. And then on the other side, like all these kids at college booing the commencement speech, it's not going to be that bad.

• 18:06Hala Taha?

  Yeah.

• 18:06Speaker 01

  It's just not, like, it's just not. And so, so tools and humanity, like again, the computer. So, you know, the internet, the, the mobile device, these were powerful tools. You know, I know there's a lot of kids listening, but for anyone my age, like the world pre iPhone and post iPhone, totally different world.

• 18:25Hala Taha?

  Yeah.

• 18:26Speaker 01

  There is no Uber. There is no, you know, Postmates. There is no, like, there's nothing like social, like it'd all be different.

• 18:33Hala Taha?

  Mm hmm.

• 18:33Speaker 01

  You know, MySpace on your laptop at home is very different than Instagram on your phone at all times, anywhere.

• 18:40Hala Taha?

  Yeah.

• 18:40Speaker 01

  So this will be extreme. It will change. The world will change a lot, but I guess to answer you very simply, like, I don't see using AI. As a deflation to one's humanity, like what you do with the AI. In fact, solving the world's problems with AI seems like the most human thing one could do. I think the big winner of the AI era is the architect, the brains and the creative, the creative soul and the strategic soul. Because creative people and strategic people have always relied on a lot of employees to execute their thing. There's definitely executional things that an AI, you know, framework can do that used to be rendered to a person.

• 19:21Speaker 01

  So no question, the architect gets the benefit. However, here's a big one, the mason. And my slang term for the mason is an employee who does a simple task. That isn't doing a lot of the thinking or the creativity. I'm excited because a lot of people who right now listening, who think they're masons are actually architects.

• 19:40Speaker 00

  They just don't have a chance yet, yeah.

• 19:42Speaker 01

  They haven't been forced to. They're complacent. Not a chance. They've had a chance. There's freedom in the world.

• 19:48Speaker 00

  Yeah.

• 19:49Speaker 01

  They've been complacent. They've made a hundred K or eighty K or fifty K or even two hundred K. I'm just doing the task that other people have thought up or dreamed up or strategized. As that becomes less valuable, they're gonna get affected. But I'm excited because I think a lot of them have the capacity. They just have not been challenged.

• 20:10Speaker 00

  When I was thinking about this architect mason, something that I was thinking about was there, there might be some mason work in terms of the infrastructure that supports AI, so like electricians.

• 20:21Speaker 01

  Yes, that for sure. In fact, to your point, the specific example of masonry, like actual hands, not like, like, yeah, the electricians are a huge winner. Um, framework, like, like data center buildings, like actual masons and, you know, like carpenters. Yeah, there'll be some winners, but they'll be short-lived.

• 20:39Speaker 00

  Yeah, eventually robots will take it over, yeah. Okay, so I want to do like a fun little quick fire on AI predictions. You are so good at predictions.

• 20:47Speaker 01

  I, I would say I'm good at observations. Just to like put it like, you'll watch me right now. If I, if you actually force me right now to predict, you'll see that, it's not that I'm good at predicting. It's that I watch everything quite well. I'm a very good social anthropologist. And so I see things early and I'm good at projecting how they will mature. Like over time, more than like Nostradamus and like this is gonna happen in the future. But anyway, nonetheless.

• 21:16Speaker 00

  Okay, I'm gonna just say one word and then you just tell me like, what are your thoughts like?

• 21:20Speaker 01

  Okay.

• 21:20Speaker 00

  Ten years from the future, where are we at? Okay, preferences.

• 21:24Speaker 01

  A lot of them will be set for you in the future and executed without you having to do it. AKA agendaic agents that are doing a lot of purchasing and task work for you once you set it. So your preferences will become more important in the upfront and easier to execute on the backend.

• 21:45Speaker 00

  Materialism.

• 21:47Speaker 01

  I hope it declines. I think, I think a lot of the Gary Vee work I'm doing right now publicly is to get people out of materialism. I think it's creating too much envy. I think we're incredibly shallow right now as a human race. Um, I think we value the wrong things. We value optics versus truth. Um, we're way too caught up in keeping up with the Joneses. We're in full high school dynamics as grownups. You know, I, I really, I really struggle with materialism as a proxy to your self-worth.

• 22:19Speaker 00

  Yeah.

• 22:20Speaker 01

  And I hope it declines.

• 22:21Speaker 00

  Love and relationships.

• 22:23Speaker 01

  I would say relationships, I think in ten years will have a healthier balance of proactive couples therapy. I think the stigma of therapy is continuously going away.

• 22:33Speaker 00

  Yep.

• 22:33Speaker 01

  So maybe in ten years, every couple, even if their relationship's going great, are doing therapy maintenance. So that would be, I think we'll be in a better communication place. I feel like we're heading in the right direction. Even though there's a lot of things that concern me societally in the macro. One of the things that has me very optimistic is I think people are being more thoughtful of their communication and of their therapy. And so I think we'll have more healthy relationships. And I think, I think we could see a decline in divorce in ten years because we've got more vulnerability and more communication, which I think people um, should be leaning in more into.

• 23:09Speaker 00

  You don't see us marrying AI robots in ten years?

• 23:12Speaker 01

  No, I like that. I, I do. I do actually. I, I do believe that people are gonna have meaningful relationships with AI. I know that's gonna really trigger a lot of people. I'm not advocating for it. It doesn't, that doesn't excite me. It's a matter of factism for me. I just think it's going to be that way. And so like that Megan Fox movie, like, you know, people having relationships now with their AI agents verbally. I think that, I think as robotics grow, as robots grow in society. Yeah, I think you're gonna get to a place in twenty years, not maybe ten, but in twenty years that are probably gonna freak out and disgust a lot of people. But I just kind of feel like it is. And, you know, even for me, who's very adaptable and very non-judgy, like,

• 23:57Speaker 01

  you know, it's, it's definitely like a real brain fuck to think about like my granddaughter dating an eighteen-year-old AI robot, but do I think it's out of the question? No. And do I think it's even probable? Yes.

• 24:10Speaker 00

  It feels like it's gonna be like interracial marriage. Like it was so taboo and then like twenty years after the fact.

• 24:16Speaker 01

  I wish it was only twenty years. It took hundreds of years for people to get religious and interracial uh, marriages to where we are today. And we're still not in a great place. Plenty of people have all sorts of negative feelings about things like that. I think this will be a big one. I think humans versus robots. In fact, I think that robots and AI could actually bring the human race together. I think if you're someone who's racist, sexist, um, very against interracial work. I think this one's gonna be so much bigger that you might give a pass.

• 24:47Speaker 00

  Exactly. You might be like, well, you're actually human. Now we have humans versus robots.

• 24:52Speaker 01

  Yeah, I really think that's right. I really, I could see that being in a hundred-year window, how society plays out.

• 24:58Speaker 00

  Okay, taste.

• 25:00Speaker 01

  I think taste will rise in a lot of ways because technology will commoditize a lot of things. But I also think some of the bullshit, like a lot of people use taste to weaponize that they're better than. Like I've got taste, you don't. And a lot of people fall for that. Um, and I think um, people's self-esteem potentially will grow in the next decade as a counter to the lack of it right now. And so they will also call bullshit on tastemakers.

• 25:26Speaker 00

  Yeah.

• 25:27Speaker 01

  Um, but I also think, I could see it really being very opposite. Calling bullshit on day-to-day tastemakers, but valuing real tastemakers even more than we do today.

• 25:36Speaker 00

  Yeah, because there's so much like AI slop.

• 25:38Speaker 01

  Correct, correct.

• 25:38Speaker 00

  Yeah. Purpose.

• 25:40Speaker 01

  I think purpose will be continued to be confused. I think we'll be in the same place in ten years. I think people incredibly confused about their purpose. I think people lack humility and simplicity to be able to, I don't believe you can open purpose's door until you fully fall in love with humility.

• 25:55Speaker 00

  What do you mean by that?

• 25:56Speaker 01

  I think purpose is a big deal. And I think purpose requires selflessness. I think people throw around the word purpose to justify their selfishness.

• 26:05Speaker 00

  Yeah, like this is the business that I want because I wanna make a million entrepreneurs. Yeah.

• 26:11Speaker 01

  I think they use it as bullshit a lot, as a facade, as a manipulation. My personal one-man-humble definition of purpose is that it's gotta be very big.

• 26:19Speaker 00

  Yeah.

• 26:20Speaker 01

  And you gotta like really, you know, my purpose is to eradicate fear in the world. That's way bigger than.

• 26:26Speaker 00

  That is big.

• 26:27Speaker 01

  My, it shows up in my selfish work. Be Friends, if you look at those characters, is very trying to go at that. But somewhere in my forties, I realized that that was my purpose. And I think it, I got very fortunate. I have such an incredible mother.

• 26:41Speaker 00

  Yeah.

• 26:42Speaker 01

  That humility has been such a foundational part of my life, even though I have so much bravado and, you know, I'm me, I'm Gary Vee, but like, people that really know me, and even in my content and even who I've showed up as the last twenty years publicly, I think if someone like yourself was like, is it like, does homework, like every time, this is the second time we've been together, like you, you were, most people are not very prepared when I do a podcast. You're always very prepared.

• 27:03Speaker 00

  Thank you.

• 27:04Speaker 01

  So that means you like go deeper in your work. So I, I assume, given what you do for a living and given, you know, us doing this twice, like you know my stuff better than most people.

• 27:14Speaker 00

  Yeah.

• 27:14Speaker 01

  Or at least in a group of people that know it. And I think for you, it's more obvious, the humility in the stuff, because you've spent the hours watching it.

• 27:21Speaker 00

  Yeah.

• 27:21Speaker 01

  With like, for reason.

• 27:23Speaker 00

  Yeah.

• 27:24Speaker 01

  But I think the people that really know me, my family and friends, they know it's my biggest pillar.

• 27:29Speaker 00

  Yeah.

• 27:29Speaker 01

  And I don't think gen pop knows that. I don't think that's the word cloud that most people think when they think Gary Vee. But I think because I have that, it was easier for me to open the door of purpose. So my worry is that society will not be in a more humble place in a decade, thus rendering purpose in the same general place that it is now, which is very few find it for real. And even fewer communicate it in a way that allows others to find theirs.

• 28:00Speaker 00

  So I wasn't gonna bring this up, but since you brought it up about your mother, uh, I feel very connected to the fact that you've said in your work that almost everything you do is like because you're, you had such a good mom.

• 28:12Speaker 01

  Yeah.

• 28:12Speaker 00

  And I feel very similar about my dad.

• 28:15Speaker 01

  That's amazing.

• 28:15Speaker 00

  So I, I'm Palestinian. My dad grew up in Palestine.

• 28:18Speaker 01

  Yes.

• 28:19Speaker 00

  He became, he was like grew up in poverty, like worse situation. He became a doctor, a surgeon, chief of surgery, had a medical center, brought us to America. I, I was born in America. I'm the last of four kids.

• 28:30Speaker 01

  Were your, your three siblings born?

• 28:32Speaker 00

  Uh, yeah, they were born in America too, but like basically, all of us were, but like my parents, like my dad, you know, brought us here, pulled this whole family. He, he got ten thousand Palestinian kids scholarships. Like he was so generous, so amazing. And I literally feel like the reason why I wanna be successful is because like,

• 28:50Speaker 01

  You wanna make him proud.

• 28:50Speaker 00

  I just wanna be impactful like my dad.

• 28:53Speaker 01

  Yeah.

• 28:53Speaker 00

  Anytime I get an award, I'm like, oh, thanks dad. Like, I literally feel like I'm just an extension of my dad. And so.

• 29:01Speaker 01

  Yeah, we're two peas in the, we have a real kinship. We're like, the kids, when they're little, do this. Like, we're the same.

• 29:06Speaker 00

  Yeah.

• 29:06Speaker 01

  It's why I'm humble. When everyone's like, you're the goat, or all the, you know, I live, you, you live a version of this, you know, like, I get flowers twenty-four hours a day.

• 29:16Speaker 01

  I just kind of pass them to tomorrow.

• 29:18Speaker 00

  Yeah.

• 29:19Speaker 01

  And Sasha, my dad did a lot of great things for me as well. Obviously, my mom was

• 29:22Speaker 00

  And my mom was great, too, yeah.

• 29:23Speaker 01

  Um, but yeah, I don't think I'm big shit. And, and on top of that, in moments where I do feel pretty great, I'm like, yeah, like, you know, I'm the, my mom was the, like, I'm the pottery.

• 29:36Speaker 00

  Yeah.

• 29:37Speaker 01

  I didn't make the pottery, I'm the pottery.

• 29:39Speaker 00

  Yeah, I'm wondering, like, what is the lesson? The reason why I didn't bring it up, because I was like, well, what lesson are we trying to teach with this?

• 29:44Speaker 01

  Well, I think it teaches people, like, hey, have the right relationship with yourself. Let's go the other way.

• 29:49Speaker 00

  Yeah.

• 29:49Speaker 01

  Let's, you want a lesson?

• 29:50Speaker 00

  Yeah.

• 29:51Speaker 01

  You want to really help someone right now? Watch this. Hey, real talk, y'all. If you think you're a piece of shit, like, you have very low self-esteem. Like, you think you always fuck things up. You're selfish, you're narcissistic, you're a mess. It's not all you. Someone put that in you.

• 30:08Speaker 00

  Hmm.

• 30:08Speaker 01

  And you're capable of taking it out of you.

• 30:11Speaker 00

  Hmm. Fuck your grandparents.

• 30:13Speaker 01

  God, you really know my shit. I'm really, I'm very humble. Thank you. Yeah. Fuck your grandparents, everyone who doesn't know what she's referring to, because I only said it once on stage and haven't made a lot of content on it, maybe one or two other times. So many of you are angry at your parents, and you should know better, because you knew your grandparents, and you know your grandma fucked up your mom. So if you're so mad at your mom, why are you giving a pass to granny?

• 30:37Speaker 00

  Yeah.

• 30:38Speaker 01

  You know, and then, by the way, as someone who knew his great-grandmother, you know, my father, I, you know, I've openly talked about, and definitely with him, like, there's certain things I don't love about the way he rolls. But I had the great luxury of knowing my grandma, and she was a worse version of my dad. But then, may she rest in peace, why I have love for Grandma Esther, is Grandma Anya, great-grandma Anya, I knew her, because I was born in the old country. I was born in the USSR. My siblings were born here, but I came here. And I came here with my parents, my grandma, and my great-grandparents.

• 31:11Speaker 00

  Hmm.

• 31:12Speaker 01

  And I spent time with my great-grandparents. And I know that my Grandma Esther, she had her mother, and Grandma Anya, she was rough, bro.

• 31:22Speaker 00

  Yeah.

• 31:22Speaker 01

  But guess what? I'm not even mad at Grandma Anya. Even though I don't know Grandma Anya's parents, I surely know how this game's played out. So the lesson in giving all the flowers to your parents, you and I are incredibly fortunate, because we have the ability to give, you know, the flowers to our parents. And we don't take on the accolades. The lesson to everyone who's hurting right now is do not take on your pain as you suck. Pay attention to your environment and who raised you and how it went down. Now, don't use that as excuses.

• 31:56Speaker 00

  Yeah.

• 31:56Speaker 01

  Start to be a man or woman, you know, look, our parents did a great job. But the reason, I'm sure I can't speak for your family situation, but when I, my mom and dad are overly embarrassed on how much love I give them publicly, because they're like, there was a, yeah, we did a great job. We're proud of what we did. But you do so many things that we didn't teach you.

• 32:16Speaker 00

  Yeah.

• 32:16Speaker 01

  And things that we learned from you, and you've taught us, and you picked this up on the long the way. And that's you, bro. And there's the reverse for someone right now who, yes, their parents fucked it up, but they can be the one to change it. And so that's the lesson.

• 32:32Speaker 00

  I love, like, what you're, what you're saying in terms of, like, it's like, forgive your parents because of your grandparents. Forgive your grandparents because you're great. And then eventually, you're like, just forgive.

• 32:42Speaker 01

  That.

• 32:43Speaker 00

  You know, and just let go.

• 32:44Speaker 01

  Thank you so much. Actually, one of the, you know, I'm known for many things, you know? Like, people make fun of me saying, you're young when you're 55, or I'm known for being good at predictions, or being high-energy, and like, ridiculous, and silly, and, you know, um, hard work, accountability, like, the things I'm known for. One thing I'm not known for is the champion of forgiveness, but I'm about to be. One of the things I've made a real conscious effort with is I have a character in V Friends called Forgiving Horned Frog. And I'm developing his origin story. I'm incredibly, one thing that people don't know anything about me yet is that I have a lot of Stan Lee and Walt Disney in me. I'm incredibly creative, from like, a fantasy world, George Lucas.

• 33:29Speaker 01

  So I'm gonna start showing that part of me in this next chapter. You know, Train knows it, because he sits in films all my creative sessions for three days at my parents' house with my comic book team, where I literally invent these stories, stories like, invent. I've decided that I'm gonna really focus on Forgiving Horned Frog, because I want forgiveness to be cool.

• 33:48Speaker 00

  Yeah.

• 33:49Speaker 01

  I am very passionate about forgiveness. I believe forgiveness is the ultimate strength.

• 33:55Speaker 00

  Hmm.

• 33:55Speaker 01

  I believe most people right now don't want to forgive people, because they think it's a pass for the other person that did wrong, without realizing it's the freedom executor of them.

• 34:04Speaker 00

  Yes.

• 34:05Speaker 01

  It's getting that pain out finally.

• 34:07Speaker 00

  Hmm.

• 34:07Speaker 01

  They don't see it.

• 34:08Speaker 00

  Yeah.

• 34:08Speaker 01

  It's reverse. They think it's good for someone that did horribly-

• 34:12Speaker 00

  It actually holds them back.

• 34:12Speaker 01

  Correct. So I, I plan on doing a lot of content on forgiveness. I admire people that are able to forgive in the face of clear, very negative things that that person did to them. I admire that person.

• 34:27Speaker 00

  Yeah. And I love what you're doing with V Friends. To me, this is like, your legacy to make sure that, like, even when you're gone, like, children are gonna grow up with the right moral frame.

• 34:37Speaker 01

  In the biggest way. Thank you. It's, when I die, please, God, be another 50 years. As long as I can make it to 85 and higher, as long as I have 35 years.

• 34:47Speaker 00

  Hundred twenty, at least.

• 34:47Speaker 01

  Yeah, I want, I want ninety, I'm very big on getting to 99 or 100. Um, but if I can get to 85, God willing, I do believe that when the announcement comes out, it will say, V Friends creator Gary Vaynerchuk has died at the age of 87. Like, as long as I get to 85, I get 35 years of building this intellectual property, I think I'm gonna build a big-ass fucking thing.

• 35:13Hala Taha?

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• 36:13Hala Taha?

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• 36:57Hala Taha?

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• 37:13Hala Taha?

  What's up, Yap gang? I recently had Gary Vee on the podcast, and he told me something that really stuck with me. If you've got sales DNA, you've got to be paying attention to live selling, because it's one of the biggest opportunities right now online. And that really got me curious, so I checked out an app that he told me about called Whatnot. I jumped into a live show, and I instantly got it. The seller was showing products in real time, answering questions in the chat, and building a real relationship with the buyers. It didn't feel like boring shopping. It felt like a community. Whatnot is the largest live shopping marketplace in the country. And for entrepreneurs, the results are really hard to ignore. Sellers on Whatnot can sell up to 10 times more than traditional marketplaces. And the number of sellers making over a million dollars a year on the platform has doubled.

• 37:57Hala Taha?

  So if you've got products to sell and you're looking for a new way to reach customers, search Whatnot, W-H-A-T-N-O-T, in the App Store. Download it, and you can start selling right away. That's Whatnot in the App Store.

• 38:08Speaker 00

  Okay, let's move on to social media. So the last time, we spent, like, an hour just talking about social graph to interest-

• 38:16Speaker 01

  Yes.

• 38:16Speaker 00

  -graph, and it was kind of like, it was happening, but now we're really living in it. And I think for me, one of the things that's really changed in terms of the way that we operate at Yap Media is the publishing process.

• 38:29Speaker 01

  Yes.

• 38:29Speaker 00

  It is totally different. It used to be that, like, we really polish, you know, a reel, we put B-roll, and we, the team picks it manually, and then we put it up, and it flops or doesn't, and we move on.

• 38:41Speaker 01

  Yep.

• 38:42Speaker 00

  Talk to us about the new way that we should think about the publishing process.

• 38:45Speaker 01

  Well, I could speak for my Gary Vee brand.

• 38:47Speaker 00

  Yeah.

• 38:47Speaker 01

  Today, Gary, at Gary Vee, at a new handle I stood up this weekend, at Funny V, at F-U-N-N-Y-V-E. Um, at Gary the Operator, you know?

• 39:01Speaker 01

  At all these hundred plus handles I have across these 10 platforms, LinkedIn, YouTube Shorts, TikTok, Snapchat Spotlight, we are posting anywhere between 500 and 1,000 pieces of content a day.

• 39:17Speaker 00

  Wow.

• 39:17Speaker 01

  A day.

• 39:18Speaker 00

  500 a day? I thought it was a week. Damn.

• 39:20Speaker 01

  It was a week. It was a week. This 500 a day is probably a 60 day phenomenon. We've honed art back to what I said earlier. My team has not gotten smaller. My team has gotten wildly more efficient with AI. You know, between my open claws and between all the what we basically, we will fully ingest this entire video.

• 39:43Speaker 00

  Yep.

• 39:44Speaker 01

  And it will go through a process of clipping. The AI will figure it out. You know, the team will do the 15% strategy upfront. The AI will do 80% of the manual work. And the team will do the last 5% on post editing. You know, what the AI created off of the rules we gave it through our lenses.

• 40:04Speaker 00

  Yep.

• 40:04Speaker 01

  Which we call our tasks. And that's where we're at.

• 40:08Speaker 00

  I love this quote from you. It's like the, the intoxication of the merit of a post.

• 40:14Speaker 01

  Yes.

• 40:15Speaker 00

  Take us through this idea.

• 40:16Speaker 01

  How do you think of it?

• 40:17Speaker 00

  The fact that you could be just starting.

• 40:21Speaker 01

  Yep.

• 40:21Speaker 00

  No experience.

• 40:22Speaker 01

  Yep.

• 40:23Speaker 00

  Never done this before.

• 40:24Speaker 01

  That's right.

• 40:24Speaker 00

  You can compete with somebody who's been doing it for 30 years and who has a million, like a million, two million followers. And you can go viral today and make up for all that lost time.

• 40:35Speaker 01

  That's right. And viral is just the beginning of the process. A lot of people go viral and nothing happens. It's that that viral post or that great post can start the process of you getting really serious about this and going. Let's use us. When did you start kind of gaining traction publicly? What year?

• 40:51Speaker 00

  Eight years ago, 2018.

• 40:52Speaker 01

  2018. I started gaining traction publicly in 2007. Okay, I started one of every team in 06. I would say 07 is when I got traction. So let's talk about us. I've had traction for 19 years. You've had traction for eight years and Carol or Jerome or Wackiel or Ricardo or Sally Pants McGee, right now, day one, can literally get bigger than both of us in the public domain.

• 41:16Speaker 00

  Yeah, and it's happened.

• 41:17Speaker 01

  In, in it, of course, in a much faster time. And I think that's intoxicating and it should motivate and inspire everyone to get off their ass. Get over themselves with their insecurities, whether it's visual, whether it's emotional. Whether, you know, so many people don't make content because they don't like the way they look. So many people don't make content because they're insecure and they think everyone's going to think they're dumb or silly. A lot of people are too cool for school. They want to make content about Star Wars, but they're like a heartthrob and they don't want to go to the real place. But yeah, I mean, I think it's, there's never been more merit, never more opportunity. Never an easier way to make a hundred thousand dollars a year than today. That is remarkable. But it's not just one viral post, right?

• 42:02Speaker 01

  You could get 4 million views. Yeah, you have to be incredibly consistent. As you know, as I know, there's been people that have had flash in the pans.

• 42:10Speaker 00

  Yep.

• 42:10Speaker 01

  There's people that get hotter later. You know, you look at Mel Robbins's career. I've been there the whole time with her. You know, I watched her get a little bump, then get cold, then have a chance.

• 42:20Speaker 00

  Last two years.

• 42:21Speaker 01

  Exactly.

• 42:21Speaker 00

  Blew up.

• 42:22Speaker 01

  And so like, that's fun. That's, you know, that's, I mean, I'll be very honest with you. I myself feel like 2027 is going to be a huge year for me. I am focused. Unlike I have, I've not been focused on my personal brand for seven years. I would say since COVID.

• 42:38Speaker 00

  Yeah.

• 42:38Speaker 01

  I've been more focused on my businesses than my personal brand. I am looking to get more focused on my personal brand in 27. Cause I feel like I've got really good foundations on the business. And I plan on being hotter than ever next year.

• 42:52Speaker 00

  Yeah. Something that I don't hear you talk about when it comes to like merit of a post is trial reels.

• 42:57Speaker 01

  Yes.

• 42:57Speaker 00

  Now, I, um, I have a really, I'm one of the biggest influencers on LinkedIn. That's where I started. I'm being on podcasts. I really started growing my YouTube last couple of years. It's doing really well. But Instagram has been so hard for me and it's because it's a, I have a very old account. I started it so long ago. And there's all this baggage.

• 43:16Speaker 01

  That's not true.

• 43:17Speaker 00

  Well, let me try to explain.

• 43:19Speaker 01

  Yeah.

• 43:19Speaker 00

  So I feel like my feed has, I'm also Palestinian, so I've been shadow banned before and stuff. So it's like, I feel like my feed has, has baggage. However, I've started leaning into trial reels and we're skyrocketing. Like I, I got 20,000 followers in two weeks. And we're getting millions of views from trial reels.

• 43:37Speaker 01

  So.

• 43:37Speaker 00

  Yes.

• 43:38Speaker 01

  You've answered my question. It's not because it's an old account. It's not because it's baggage. It's not because you're Palestinian. I'm being dead fucking serious with you. It's because you weren't good enough and now you're getting better.

• 43:48Speaker 00

  Yeah.

• 43:49Speaker 01

  Trial reels is, I mean, I don't talk about it because I'm like, it's like my, it's almost like oxygen.

• 43:53Speaker 00

  Yeah.

• 43:53Speaker 01

  Of course, trial reels.

• 43:54Speaker 00

  Yeah.

• 43:55Speaker 01

  Of course, make as much content as possible. You've become a better strategist. Miss, is it lost on you that Palestinian and Israeli things are hotter and more political than ever now?

• 44:06Speaker 00

  It's not lost.

• 44:07Speaker 01

  So then what happened 19 months ago when it was not as, you've gotten better as an executor. And that's why you're growing. Instagram is, you know, every platform's different. You, when did you get serious about LinkedIn?

• 44:21Speaker 00

  Eight years ago.

• 44:22Speaker 01

  No shit, you did better on LinkedIn.

• 44:24Speaker 00

  Yeah.

• 44:24Speaker 01

  You got in early. You know, as also one of the most followed people on LinkedIn, you, you understood there was something there. People still listening don't think LinkedIn's like the other social networks. So you outflanked everyone. You weren't outflanking people on Instagram.

• 44:40Speaker 00

  Exactly. Yeah, I couldn't compete.

• 44:42Speaker 01

  So it, you know, people would love to come up with any excuse. You know, like whether it's political, whether it's like, oh, it's an old account. So the algo's fucked up. It's that you're not good enough.

• 44:52Speaker 00

  Yeah. No, I agree. You're right. We've gotten so much better.

• 44:55Speaker 01

  That's it.

• 44:55Speaker 00

  And AI is better at picking hooks than we are and we don't have to overproduce. We just test it and keep milking it.

• 45:01Speaker 01

  You've become a better operator and that's why it's happening. And now what I want for you, because I'd love for you to win, is I want you to be that same person on Snapchat Spotlight. And I want you to be that same person on Facebook Classic. And I want you to be that same person on Threads. And I want you to be that same person on Twitter. I am one of the only people on earth, on earth, that has over a million followers on all 10 platforms. In fact, I think I'm one of like five.

• 45:25Speaker 00

  Yeah.

• 45:26Speaker 01

  Because most people don't go as far from LinkedIn to Snapchat and everything in between. I mean, most people don't even know what Snapchat Spotlight is. And so that's what keeps me at the top of the game. It's not because I was there first. It's not because of momentum. It's because I'm a psycho. I want to be the best in the world at making content for every platform. And that's that.

• 45:45Speaker 00

  I want to talk about your hard lines. One of the things that I love about you is that you've got really consistent messaging. When I'm doing like courses and I'm talking about, you know, we know Gary Vee stands for kindness. Like you are so consistent about your messaging. So it's 2026, AI has taken over. And I want you to either defend your hard lines or let me know if it's not a hard line anymore. Does that sound good?

• 46:07Speaker 01

  Sounds fun.

• 46:07Speaker 00

  Okay, hard line. Stop giving a fuck about what other people think. But sometimes people are right. Feedback is important. Customer feedback is important. Employee feedback is important. And you also talk about humility. So is this still a hard line for you?

• 46:22Speaker 01

  I'm talking about self-worth. Getting feedback, I only listen to consumer feedback.

• 46:28Speaker 00

  You've got AI, yeah. Just stealing all your comments, right?

• 46:31Speaker 01

  Only, only counter punching to the reality of the consumer temperament. So stop giving a fuck. To me, giving a fuck is like your identity, your self-worth. Like if you're delusional about your product and no one's buying it, you will go out of business. So that is a nuance.

• 46:48Speaker 00

  Okay, the next hard line. If you're 36, you're a fucking child.

• 46:53Speaker 01

  Hard line.

• 46:54Speaker 00

  But people come with different baggage, right? Some people have sick parents. Some people have debt. Some people are married. So is 36, like, I feel like this line is getting harder for you.

• 47:04Speaker 01

  No, it's getting easier for me. You're right.

• 47:07Speaker 00

  No, I mean, like in terms of like you, you're putting a harder, a deeper line in the sand.

• 47:10Speaker 01

  I am, because here's why. With modern health and with AI health, like news and with, with GLP-3s coming. Do you know what statins did to the world, Hala?

• 47:20Speaker 00

  Not really.

• 47:21Speaker 01

  Do you know what a statin is?

• 47:21Speaker 00

  For your, for your heart?

• 47:22Speaker 01

  Yeah.

• 47:22Speaker 00

  Yeah.

• 47:23Speaker 01

  Like I, I am, I'm very healthy. Right now, when I've gotten much healthier, you look at my old content, a little chubby, you know, I've gotten healthier. I, I have very, I spend a lot of money on my health. I'm not like crazy, like, like trying to do all this hacking, but I'm, I'm thoughtful about it.

• 47:38Speaker 00

  Yeah.

• 47:38Speaker 01

  Um, I'm very healthy right now. However, naturally genetically, my LDL is high. Like a statin is really helping me and I'm so fortunate that my grandfather died of a heart attack. I have a lot of his genetics on my mom's side, like that I even know, let alone have something to defend it.

• 47:57Speaker 00

  Yeah.

• 47:57Speaker 01

  If people understood what's going on with AI medicine. And with this whole GLP-3, now I'm not promoting GLP-1s or 3s. But if this goes the way of statin, do you understand what weight does to people's health? This is a, and then they're also studying all these other benefits, like this is a remarkable opportunity. I'm hopeful. Now, look, five years from now, something may pop up or it's a negative benefit. I don't know. I'm definitely not a scientist or a medical professional. Here's where I'm going with hard line on 36. I believe if you're 36 today, you're going to live to 100. Most people, sure, someone could die of a stroke. And to your point, of course, people have sick parents. Here's where the confusion is. When I say 36, you're a baby. I'm not saying to be complacent.

• 48:41Speaker 00

  Yeah, or like don't work.

• 48:43Speaker 01

  Or like chill on the couch. I'm the most intense fucker you know. I'm working hardcore all the time. I'm talking about don't use your age as your jail to become cynical and defeated.

• 48:54Speaker 00

  Yeah. So true.

• 48:56Speaker 01

  I mean, anyone who's watched my content in, in any level of depth knows I'm not saying be lazy and be delusional and be complacent. I'm saying do not weaponize age as a mechanism to not do work. People say they're finished because they're lazy.

• 49:14Speaker 00

  Yep.

• 49:16Speaker 01

  Not the other way around.

• 49:17Speaker 00

  I totally agree.

• 49:17Speaker 01

  People are completely convoluted what I'm saying for their benefit of non-action.

• 49:22Speaker 00

  Okay, next hard line. This one I think you might change.

• 49:25Speaker 01

  Okay.

• 49:26Speaker 00

  Document, don't create. Now with, with AI, everybody can make unlimited content. It's getting easier to, to, to do content. Packaging matters so much, your thumbnail and your hook and all that. So is it really document?

• 49:41Speaker 01

  Hard line, document, don't create. Now here's why.

• 49:44Speaker 00

  Okay.

• 49:45Speaker 01

  It's also nuanced. When I said that saying in my office that went such a ballistic viral for me and helped so many. I was making a point that I continue to make today.

• 49:55Speaker 01

  A lot of people don't know what to make, but if you just film everything and then clip it, you could be some of the most famous people in the world. Live streamers that clip all day are just documenting, don't create. Now, it was in counter to everyone doing over analyzing, create.

• 50:13Speaker 00

  Yes.

• 50:14Speaker 01

  The answer is document, to your point, I'll tweak it so it's very clear to everyone.

• 50:18Speaker 00

  Yes.

• 50:18Speaker 01

  Document and create.

• 50:20Speaker 00

  Mm hmm.

• 50:21Speaker 01

  But at the time I said document, don't create, everyone was just creating.

• 50:25Speaker 00

  Yeah.

• 50:26Speaker 01

  And spending a lot of money, time and effort to miss 99% of the time.

• 50:29Speaker 00

  Yeah, long form, the way that I think about long form has like completely changed where now like even in this interview, I'm like trying to bake in viral moments, trying to bake in the hooks and being intentional.

• 50:40Speaker 01

  That was what I, that is the definition of document or create. Do long form content for short form content and batter it into the production.

• 50:48Speaker 00

  Hard line, quantity is not debatable.

• 50:51Speaker 01

  That's the only one that no one could argue with, right? Quantity is not debatable. You either make 900 pieces of content or you don't. Everybody tried to demonize my quantity argument over the last decade, only to everyone now being there.

• 51:04Speaker 00

  With AI, like with everybody being able to do it, do you feel like there'll be differentiation in terms like better taste or?

• 51:11Speaker 01

  Listen to what you're saying.

• 51:12Speaker 00

  Yeah.

• 51:13Speaker 01

  You've just told me you make more quantity now.

• 51:15Speaker 00

  I don't believe this. I'm trying to give other people's counter.

• 51:17Speaker 01

  People are like, I don't know, like whatever anyone wants.

• 51:20Speaker 00

  Yeah.

• 51:20Speaker 01

  If they think that they're going to be able to compete in the attention world with one piece of content, that's quality. Cause they said so, knock yourself out.

• 51:27Speaker 00

  Yeah. Uh, hard line, want to be happy, realize that everything is your fault.

• 51:33Speaker 01

  Look, this is a dangerous one, requires a nuance. When sometimes people hear that, they get caught because a lot of people have low self-esteem and they are blaming themselves and they think they understand what I'm saying. And what it's doing is driving them into deeper depression and, and anxiety. Here's what I'm saying. Accountability is different than shitting on yourself.

• 51:56Speaker 01

  Your fault because you're capable of getting out of it. You're deciding, so I really struggle with politics because I think both sides are doing the same thing. I think they're all just scaring people. All we do is scare people.

• 52:08Speaker 00

  Yeah.

• 52:10Speaker 01

  Scared of big corporations and billionaires, scared of immigrants. It's all, if it's the left or the right, it's the same thing, issue with, it's all the same thing. Everyone's scaring everyone. I just think a lot of people don't realize that they're capable. And so, once you say, I'm not making money, not because immigrants are taking my job, not because billionaires aren't paying taxes, but because I, similar to why you were not winning on Instagram, you weren't good enough yet. I'm not winning because I'm not good enough yet.

• 52:38Speaker 01

  And I'm going to start surrounding myself with more optimistic people. I'm going to stop consuming bullshit. I'm going to start going to the gym, therapy, listening to positive podcasts like this, putting in more effort, not play video games for nine hours, maybe four hours. So I have five hours to work. Like when you start going through that, you truly get out, that is real life. This is not something I made up. This is the history of man. Sorry, that's the rules of society. I didn't make them up. I'm not fucking God. Go fucking work, go fucking have joy, go find balance, go fucking start picking optimism instead of cynicism.

• 53:12Speaker 00

  So something that really inspired me and I hope to be true is that you've said that you believe that like kindness is going to be taking over.

• 53:19Speaker 01

  Yes.

• 53:20Speaker 00

  Why do you feel that way?

• 53:22Speaker 01

  I believe society goes in circles. I think is, you can look as recently as the 1960s. If you look at the sixties in America, very contentious, similar to this. Martin Luther King murdered, Malcolm X murdered, Robert Kennedy murdered, JFK murdered, riots, tension, racial shit, blah. And then you look at the late seventies, disco. You look at the eighties, fun, good times, Reagan, right? I don't believe that humans can sustain anger forever. I would already see it. You may know this, you may know this, like you probably have people in your families that are like less political than they were for, they're tired. You can't hate forever.

• 54:05Speaker 01

  So I think we've had a very hateful, judgmental, envious, jealous era. And I actually believe, and it doesn't seem like that right now, especially if you're Jewish or Palestinian, or if you're extreme left or right in America, it doesn't feel like it right this second.

• 54:21Speaker 00

  Yeah.

• 54:21Speaker 01

  But I am who I am and I watch everything. And I just have a funny feeling, we're in the earliest days of five to 10 years from now, being a little bit more carefree, just a little lighter.

• 54:35Speaker 01

  In five, in five, 10, 15 years than we are today, and that excites me. And in that lightness, since hate just had a lead role, I believe love is going to have a lead role. And I believe people will be a little more kind. And I'm, by the way, I see it. I see it. I know a lot don't.

• 54:54Speaker 00

  Yeah.

• 54:54Speaker 01

  And I know a lot of people right now are kicking the ground and like, Gary, fuck. I'm telling you, we're fatiguing a little bit collectively. Some people are more hateful. Some, some people are listening right now, being like, Gary, what the fuck are you talking about? All my relatives are more psycho. Respect. I'm not talking about four people. I'm talking about 8.3 billion people. I sense a little early cracks. You know why I sense this? Cause I am a champion and a cheerleader for it. And I can feel the difference of the temperament in my interactions behind the scenes. My DMs, my emails, I smell it. You know why?

• 55:31Speaker 00

  Why?

• 55:31Speaker 01

  Hate is a losing game in the end.

• 55:33Speaker 00

  I hope it's true.

• 55:35Speaker 01

  It is true. It's why we're still here. The atomic bomb was invented in the fucking forties and fifties. It has been 80 years since humans have had bombs that can wipe everybody off the face of the earth. We're here.

• 55:46Speaker 00

  Yeah.

• 55:47Speaker 01

  For all the setbacks, do you know how much better your life is than your great grandmother?

• 55:52Speaker 00

  So much better.

• 55:53Speaker 01

  Do you understand as a woman of color in the United States? Like, do you understand your opportunities? You're a fucking gangster.

• 55:58Speaker 00

  Yeah.

• 55:59Speaker 01

  Like, come on, man. Now there's stuff that's bad. We don't have to go very far.

• 56:04Speaker 00

  Yeah.

• 56:04Speaker 01

  Like Palestine, Ukraine and fucking Russia. I mean, there's people, but, but there's, there's people dying from all sorts of things. There's people dying from diseases right now that are going to be eradicated in 24 months because of AI. There's so much good.

• 56:18Speaker 00

  Yeah.

• 56:19Speaker 01

  And there's always bad. That is life, but if you choose to take a real zoom out and you do what I do for a living, watch the whole world at once, there's some early cracks for some good stuff.

• 56:31Speaker 00

  Amazing. Okay, last question and be super quick about it because we gotta go. For all the entrepreneurs tuning in, hopefully I get to interview you again next year. What should they do in the next year?

• 56:40Speaker 01

  Number one thing I want every entrepreneur to look into is live shopping. I believe where social media was in 2010 is where live shopping is right now. That you came along later, eight years later, I said 2010.

• 56:53Speaker 00

  Yeah.

• 56:54Speaker 01

  That you came along eight years later and still had plenty of time to have your dreams be built on top of social media. I believe live shopping, you might've been destined to be a social media creator. I don't know how good you are at selling.

• 57:09Speaker 00

  I'm so good at, I'm really good at selling.

• 57:12Speaker 01

  I actually could counter and tell you that I think you're more likely to make your financial dreams happen as a live selling personality than as a social media personality. And there's 18 year old you right now who hasn't started. So live social selling, if you don't know what it is, just go chat GPT or Google it. Live social selling, every entrepreneur that has sales DNA should contemplate going live on TikTok, whatnot, eBay live, Fanatics live and start selling live, something.

• 57:43Speaker 00

  Yeah.

• 57:43Speaker 01

  A shoe, an, you know, underwear, I don't fucking care, a donut. Live selling is the biggest opportunity. Now, the other big opportunity for someone like you, you, every morning or evening should go live on TikTok for an hour because the for you page just sends you new people to you. So everybody should be taking advantage of the TikTok FYP.

• 58:07Speaker 00

  Yeah.

• 58:07Speaker 01

  And going live for an hour and talking to the world.

• 58:10Speaker 00

  Oh my gosh, I have so many follow up questions, but Gary, I want to be respectful of your time.

• 58:14Speaker 01

  Thank you.

• 58:14Speaker 00

  This was an incredible conversation. Thank you so much for joining us on Young and Profiting Podcast.

• 58:18Speaker 01

  Thanks, Hala.

• 58:19Speaker 00

  Yap Bam, Gary Vee has been an idol of mine for years. He's one of the people who made me believe that I could build a career on the internet. So getting to sit across from him again feels incredibly full circle and I'm so thankful. Gary gave us so much to think about today and I just want to highlight a few of my favorite lessons here in closing. First, one of the biggest shifts for me was the way that Gary thinks about AI inside a company. While so many businesses are looking at these tools as a reason to cut people, Gary looks at them as a way to make great people dramatically more effective. He compared AI to giving your army better weapons. If one company cuts its army in half, while the other one keeps its people and equips them with the same technology, he believes the second company has the advantage. That is such a different way to think about AI.

• 59:04Speaker 00

  So don't just ask who you can replace. Ask what your best people could accomplish if you gave them better weapons. Second, ask yourself whether you're operating like a mason or an architect. In Gary's framework, the mason executes the task while the architect comes up with the idea, the strategy and the vision. As AI gets better at execution, those higher level thinking skills become even more valuable. And I love the point that a lot of people who think they're masons might actually be architects who have never been pushed to step into that role. So don't wait for AI to make your current skills less valuable. Start strengthening your creativity, judgment and strategic thinking right now.

• 59:45Speaker 00

  Finally, Yap Bam, pay attention to the opportunities technology creates in the opposite direction. Gary predicts a barbell future with 2060 behavior on one side and 1960 behavior on the other. We'll have more AI and automation than ever, but we also may crave more analog experiences and real human connection. He even talked about building a drive-in movie theater where the wifi doesn't work. So when you're looking for your next business idea, don't only ask what technology makes possible now, ask what people will start craving because of all this new technology. As Gary said, technology is undefeated, but maybe the people who win in this next era won't be the ones who become the most automated.

• 1:00:27Speaker 00

  They'll be the ones who use technology to amplify what humans do best. Well, Yap Bam, that's all the time that we have for today. Thanks for listening to this episode of Young and Profiting Podcast. If you listened, learned and profited from my conversation with the one and only Gary Vaynerchuk, share this episode with somebody who's trying to figure out how to navigate this new AI era. And if you enjoyed the show, drop us a five star rating on Apple Podcasts, Spotify, or wherever you listen to the podcast. Come hang out with me on Instagram, TikTok and Twitter at Yap with Hala and LinkedIn. You can always find me at Hala Taha. Until next time, this is your host, Hala Taha, AKA The Podcast Princess, signing off.