will.i.am: How AI Is Powering a New Era of Creativity | Artificial Intelligence | YAPClassic

The future of work demanded better AI tools, and will.i.am saw the gap during the pandemic. Disconnected platforms like email, Zoom, and Dropbox made it difficult for creators to stay organized and truly collaborate. Determined to fix that, he built FYI. AI, a generative AI platform that brings collaboration, secure data sharing, and project management into one place. In this episode, will.i.am shares how artificial intelligence is driving a new era where creativity, inclusion, and technology redefine entrepreneurship and artistic expression. In this episode, Hala and will.i.am will discuss: (00:00) Introduction (01:04) His Early Life and Creative Roots (08:13) The Power of a Growth Mindset in Success (11:19) What Being a Futurist Means to Him (17:08) How AI Is Shaping the Future of Innovation (23:39) Building FYI.ai: AI-Powered Creative Collaboration (37:18) Artificial Intelligence vs. Human Creativity in Music (42:52) Why He’s Optimistic About AI in Action (46:06) Advocating Diversity and Inclusion in AI will.i.am is an American rapper, singer, songwriter, producer, and entrepreneur. He is a seven-time Grammy award-winning founding member of the musical group the Black Eyed Peas. Beyond music, he is a dedicated futurist and technologist, who has invested in and advised several major technology companies. Most recently, he founded FYI.ai, an AI-powered platform designed to optimize collaboration and digital ownership for the creator economy. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Get 20% off your first 6 months at Quo.com/PROFITING Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order. DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: will.i.am’s App: FYI. AI will.i.am’s foundation: Im Angel Foundation: i.am.angel foundation.org YAP E241 with Mo Gawdat: youngandprofiting.co/DangersAI Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, ChatGPT, AI Marketing, Prompt, AI in Business, AI for Entrepreneurs, Future of Work, AI Podcast

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Hala Taha?

  Today's episode is sponsored in part by HeyGen, Shopify, Life at the Speed of Play, and Indeed. HeyGen helps you create AI avatar videos without constantly being behind the camera. Get your first three videos free at heygen.com/profitting. Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial at Shopify.com/profitting. Life at the Speed of Play by Mark Pincus helps entrepreneurs quickly test ideas and find the ones worth pursuing. Get two books for the price of one at GetMark'sBook.com/yeap. Indeed helps you attract, interview, and hire all in one place. Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/podcast.

• 0:45Hala Taha?

  As always, you can find all of our incredible deals in the show notes or at YoungAndProfiting.com/deals.

• 1:03Hala Taha?

  Hey yap fam, one of the things I love most about doing this show is sitting down with visionaries who can see the future before the rest of us and then build it. In this yap classic episode, we're revisiting my conversation with one of the most creative minds on the planet, Will I Am. You know him as the seven-time Grammy Award-winning founder of The Black Eyed Peas, but he's so much more than a music legend. He's a futurist, technologist, and founder of FYI, an AI-powered platform transforming how creators collaborate. In this conversation, Will I Am shares how he used his imagination to escape the projects of East LA, why creativity is the new currency, and how AI can become a tool for empowerment, inclusion, and a new human renaissance.

• 1:45Hala Taha?

  So yap fam, I want you to get ready to see creativity and technology in a whole new light. Without further ado, I give you the one and only Will I Am.

• 1:56Speaker 01

  Nice to meet you, Holla. Thanks for having me.

• 1:58Hala Taha?

  You know, I don't often get a chance to speak with legendary artists like you, so I'm really happy to have you on the show. And I want to get into so many topics from how you rose up in your music career to AI and its impact on creators, as well as your experience as an entrepreneur and a futurist. But before we get into the future, I'd love to get into your past. You grew up in LA. You were raised by a single mother. I also learned that you were voted most likely to succeed in high school, but tell us in your own words, what was young Will.i.am like?

• 2:29Speaker 01

  I grew up in an all Mexican neighborhood. Went to a predominantly white school in a really rich neighborhood. And I went to all black church. So that kind of upbringing of different ethnicities, diversity, capital differentiation, the haves and the have nots. I realized, you know, what I possessed was something that was sought after, that money couldn't buy. That was authenticity, creativity, imagination. And no matter which pocket I was rocking in, whether it was my neighborhood in East LA, which is poor,

• 3:11Speaker 01

  predominantly Mexicano, to Palisades and Brentwood and Parry Bear, where the rich white folks are at, or the soulful black church, the creativity and the imagination, that was my currency. That's what separated me from the herds. And I loved it. I loved being in that diverse mix.

• 3:33Hala Taha?

  And at what point in your childhood or teenage years did you first get interested in music?

• 3:39Speaker 01

  People always say like, you know, I was into music ever since I was little, like for real. I was into music ever since I was nine. I could say nine. Nine years old was when I realized I really loved it. Thirteen is when I started writing my own songs. By fifteen, this is what I wanted to do for a living. By seventeen, I had a record deal. I had a record contract at seventeen. I was in the, just hopped into the 11th grade. And it was a big deal going to school. When I came to school with my record contract and my check. Like, look, I got a record deal with Eazy-E. Ruthless Records, NWA, what? So my neighborhood was like, fucking Willie, dog, you sign with Eazy-E Homes?

• 4:24Speaker 01

  And so that was beautiful, you know, when your neighborhood is proud.

• 4:27Hala Taha?

  Mm-hmm.

• 4:27Speaker 01

  And then all my friends, my white friends in school were like, oh, my gosh, William, you got a record deal. It's so freaking cool. And so that was cool. And then my, you know, my friends at church were like, dang, Will, that's fucking dope. I had like, a lot of support and acknowledgement and, you know, everyone was proud of that accomplishment at seventeen. So that went a long way.

• 4:49Hala Taha?

  That's incredible, and your music career has been absolutely epic. You've gotten seven Grammy Awards, a Latin Grammy Award, a Daytime Emmy Award. You produced songs for superstars like Michael Jackson, Britney Spears, Shakira, John Legend. And your rise to fame, aside from your talent, must have been grit, right? So I'm curious to understand the motivation behind your career and all that you've achieved.

• 5:14Speaker 01

  Well, rise to fame, that's just like the results of relentless push, go get it. A door's closed, you design a new door. Like, a lot of times, people think when the doors close, you wait for another door to open. You actually are supposed to design a new door.

• 5:34Hala Taha?

  Hmm.

• 5:35Speaker 01

  Once again, it's that creativity is your currency, where you have to make the opportunities. You don't wait for opportunities. And the rise to fame is a result of that type of like manifesting dreams. Because people would rather see you fail as entertainment. When watching people fail is entertainment, you have that working against any dreamer. Was when the world wants to see you fall. Or when you're, when there's so many setbacks in your community, there's so many setbacks in society as a whole. Tripwires, peer pressure, try this drug, partake in these promiscuous activities.

• 6:19Speaker 01

  All those types of things are like recipes for your dream to be compromised. If you want to be the author of your success, or, you know, be lucky that you'd have success, which one you want? Luck is like a gamble. An author of success is sacrifice, dedication and focus. Hustle, networking, go, go, go, go, go, go, go, go. And selecting who your support system is. Because a lot of times, like, the nightmare could creep. And the nightmare are basic things like, I gotta pay my bills. The nightmare is like, I gotta get a job. That's a nightmare to a dream. Because a job is not necessarily the vehicle to manifest your dream.

• 7:04Speaker 01

  Sometimes a job is the vehicle to destroy your dream. Like, when you're working at a job, you're actually working to help somebody else's dream real. Or you could have a dream and really put strategy behind that dream. And then there's people that are gonna wanna work with you to make your dream real. Like, which one do you want? And I want it to be in the vehicle of manifesting my dream. To do that, you need a support system. You have to put yourself in a situation to where getting a job. And I know that sounds really like, that sounds irresponsible for me to say that. Like, getting a job is the tripwire to manifest your dream.

• 7:48Speaker 01

  But for a lot of folks, it is. And so, my journey is because of people that really helped me not have to take that route. You know, my mom, my ex-girlfriend, her family. They really helped me from not having to like, when are you gonna get a job? I'm like, I have a job, I'm just not getting paid yet. Watch, you'll see, one day I'll get paid. I just need you to help me hold it down. I never done drugs. You have to be like, nah, that's not what I wanna do. Promiscuous activities, I was never into that kinda like, ay, what up, girl? Like, you know what I'm saying? Cause that could really fuck your dream up.

• 8:32Speaker 01

  When you're out there like, something's gonna take your energy. And so, I always invested my energy in the dream. A lot of times, you know, your personal life sacrifices, cause you know, you put all your energy in the dream. So, that, that rise to fame, I don't like that word fame. Because that's like you're doing it for the wrong reasons. My reasons were like, I just want to take care of my family. I want to be able to support, provide. I want to be able to always have the ability to have an idea and manifest that idea.

• 9:05Hala Taha?

  Now, you really won the hearts of the American people, especially with Black Eyed Peas. And there's so many artists, especially today, now that, you know, you can release music independently, digitally. So why do you think that you made it compared to so many artists who go unnoticed?

• 9:23Speaker 01

  Sacrifice, focus, reaching, not settling for like immediate success. Always reaching for like broader success. Like, hey, my neighborhood's dope. I want to have popularity in my neighborhood, but I also want to go to that neighborhood over there. I want to rock this crowd over here at this college at USC, but I also want to rock UCLA. I want to rock UCLA, but I also want to go to Northridge. I want to rock Northridge. I also want to go to Dominguez Hills. You imagine we play San Diego? Like, we've been rocking LA. How about we go to San Diego State and UCSD? You imagine we go to freaking Santa Barbara College?

• 10:06Speaker 01

  And so that mentality of growth, growth, growth, growth, new neighborhoods, new like locations, new fanbases, that kept us hungry. And a lot of times when you do that, you have the truest and the purist that are like, yo, man, like, y'all hate underground no more. Who said I want to stay underground? At one point in time, Black Eyed Peas were an underground group. And there's a rap that I wrote before we released our first record. And there's two songs. One is called Joints and Jams. And the lyric on Joints and Jam says, "We're about mass appeal, no segregation. Got black to Asian and Caucasian saying that's the joint, that's the jam." And that was always the mission.

• 10:51Speaker 01

  There's another song that says, "Yo, my man, I got a plan to do it all. I got a plan that none of y'all ever thought about 'cause underground niggas don't be thinking on going continental like Lincoln. How can you make moves when you always trapped under? I'm trying to reach the surface to learn more about the thunder. I wonder what really makes the world go round. Not thugs, 'cause thugs go round to bring other brothers down to be in it for a quick blink. But when you start to sink, you'll be deeper than you was when you should have stopped to think about your consequence. Your actions don't make lots of sense. Brothers choose a wicked life 'cause of lack of confidence. The devil jacked you for your sins. Now, you can pay the rent, and that's no accident. You let it slip, so it went." That, that whole mentality of like staying on this like conscious path

• 11:34Speaker 01

  to reach as many people as possible has always been our mission. From the jump, like, yo, imagine going to Brazil, bro? Not just Rio, but Cudiciba, Belizonche, Portalegra, Fortaleza, Fortinopolis, you know, Brasilia, Sao Paulo, Bahia. Like, let's go to all the places. That's always been our whole, like, Black Eyed Peas. We tour more outside America than we toured America. Like, America was like, "Yeah, we American, that's dope, but the world is massive."

• 12:12Hala Taha?

  So your accolades don't stop with music. You're an entrepreneur, you're a founder and CEO, you're a philanthropist. And so I want to get into your philanthropy, hopefully later in the interview if we have time. First, I want to talk about your role in business and entrepreneurship. So I know that you're a futurist and you've been a creative advisor to many major companies. Why do you call yourself a futurist? And how do you see the future more clearly than others?

• 12:38Speaker 01

  I was a futurist when I was in the projects. Because to get out the projects, you have to have a future mindset.

• 12:45Hala Taha?

  Hmm.

• 12:46Speaker 01

  You have to be able to have a plausible path out of a circumstance that has been set up for you to fail. And that type of dreaming and strategy behind the dream to manifest that dream to reality, that's future casting. It's one thing from like, "I'm not into dreaming." And I'm not intuition. I like to have plausible future casting and use my intuition. Play on intuition and intuition. Like you follow your intuition and where you think things can go. After you've sponged up the world and use your imagination to imagine what is going to come next.

• 13:31Speaker 01

  And so applying that same type of, you know, world building that got me out of the world I was born in. I have applied that to not only the black IPs. I applied that to, you know, me consulting for companies like Intel, Coca-Cola, Beats, Apple, Mercedes and, uh, you know, startups, things like that. So really happy with how things have turned out and the network that has been built. You know, I invested in companies early on, Twitter early on, Pinterest early on, Tesla before Elon took over the company, Twitter before Elon took over the company.

• 14:16Speaker 01

  Elon's dope, you know, he's a, he's a big inspiration as far as, you know, what's possible business wise, where individuals can create companies and compete with giant companies. That's dope. And I like, I like going out and finding teams, investing in teams. I like trying to solve problems, funding those solutions and creating companies and then going out and raising money. That journey is probably the most creative journey for any creative to do. It's like, hey, let's apply our, our, our minds and our imagination to solve this problem. And if we solve that problem, let's see if there's a company that we can create from solving that problem.

• 14:58Speaker 01

  And what is it going to take for us to, you know, materialize that in the form of a company? Are we going to use our own money? Are we going to go out and raise money? Who do we need in our fold to operationalize this, these creative workshops of identifying a problem, solving that problem, turning that problem into a product?

• 15:20Speaker 01

  Funding that product, creating a company, right? That to me is the most creative type of workshopping in the whole world of creativity, doing that.

• 15:32Hala Taha?

  That's such an interesting perspective. I've never really heard it that way. While we're on the topic of you being a futurist, what's the most futuristic thing that you've ever done?

• 15:44Speaker 01

  I've done some pretty-

• 15:45Hala Taha?

  You have? You played your music on Mars, I knew that.

• 15:49Speaker 01

  Yeah, that was dope. That was a really cool collaboration with NASA to send a song on curiosity to Mars and beam it back to Earth. That was dope. And it inspired our students to see what's possible as far as like inner-city kids being in and around science, technology, engineering, and mathematics, and showing them that we too can be a part of space exploration and engineering, and showing them what's possible. Because a lot of times when you watch these documentaries or these movies about space exploration, a lot of times the folks that look like us that were involved are very rarely celebrated.

• 16:33Speaker 01

  And there's lots of folks that look like us that have been behind the scenes doing awesome work. And I salute those astronauts, not astronauts, astronauts, I like the astronauts. Yeah, urbanites that are out there exploring space. And that was really cool. So other futuristic things that I've done, it's not futurist as far as like your typical concept of futurism, but going back to my neighborhood and starting a robotics program and computer science program was a futurist endeavor. And I started with 65 kids and now we have about just a little over 13,000 students in LA.

• 17:16Hala Taha?

  Amazing.

• 17:16Speaker 01

  In robotics and technology and computer science and engineering. That's future casting. You're applying yourself, identifying a problem and trying your hardest to solve that problem. Other futuristic things I did was back in 2012, we built a watch- We forked Android, created our own operating system, put our own chipset, a mobile chipset, Snapdragon chipset onto the wrist, wrapped the battery around the wrist, had a camera on the on the device in 2012. So in 2012, 13, not many watches that were doing that. And so that was futuristic, future casting.

• 18:02Hala Taha?

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• 18:45Hala Taha?

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• 19:11Hala Taha?

  What's up Yap fam? You guys know we love reading on this show, so I'm always excited when I find a book I genuinely think is worth sharing. Life at the Speed of Play: Launch Products People Love by Mark Pincus is one of those books. Mark is a legendary Silicon Valley entrepreneur and investor. And this fast-paced 170-page book is his playbook for testing ideas quickly, navigating uncertainty, and figuring out what's actually worth pursuing. One of my favorite concepts is what he calls the abyss. Those moments when you feel stuck or Or unsure of what's next. Instead of fearing uncertainty, he shows you how to use it as a tool for discovery. Right now, Mark is doing a buy one, get one offer for Yap listeners.

• 19:56Hala Taha?

  Go to getmarksbook.com/yap, buy one copy for $32 and get a second copy free. So you can keep one for yourself and give the second to a friend, future co-founder, or someone who needs a little push.

• 20:12Hala Taha?

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• 20:56Hala Taha?

  go to Shopify.com/profitting to start your free trial. That's Shopify.com/profitting. Go to Shopify.com/profitting today to hear your first. And in terms of the future, something that's going to impact us so much, and that's the biggest trend that everybody wants to talk about right now is AI, right? So you call AI the new Renaissance. Talk to us about when you were first exposed to AI and how you believe that AI is going to change the world.

• 21:25Speaker 01

  First time I heard the concept of AI was in 2005. And I met this amazing professor at MIT. His name is Professor Patrick Winston, rest in peace. I was introduced to him by a guy by the name of Alan Hartstone in the Media Lab. And every time I would go to Boston, I would try my hardest to go to Professor Patrick Winston's AI class from 2005, 2006, 2007.

• 21:54Speaker 01

  And you know, just learn. And I was inspired by the field and a lot of the AI works and research that was happening in the uh, the not so popular side of culture. Cause nobody was really checking for AI back then in popular culture. And in two thousand and nine, Black Eyed Peas did this video called I'm gonna be rocking that body. And if you Google it, type in I'm gonna be rocking that body. There's a 10 minute video. The intro of that video has me coming to my best friends, Black Eyed Peas and saying, yo, this right here is the future of Black Eyed Peas. What's gonna take us to 3008 is this AI. Are we're going to, you know, invest in allowing our,

• 22:37Speaker 01

  our ideas to always be able to make songs in the future in 3008. The AIs that we program and train by ingesting all this information, their whole entire English language and our timbers, my high notes, my low notes. And the whole concept of how to train and prompt engineer is in this video in 2009. So I've been in AI for a while. And so that watch that I told you that we made in 2013, 12 and 13, was a voice, contextual voice conversational OS. So we were doing conversational computing back in 2013, 14, 15, on a product that we had on our wrist.

• 23:21Speaker 01

  But it was too early, it was early on that type of future casting. And I learned about the future, the potentials when I was sitting in the futurist department at Intel. And a watch sim- like, you know, hey, let's reimagine what a watch is. And if you have small real estate on your wrist, you should be able to speak to it rather than type and swipe. So that's the reason why we entered into voice computing back in 2012 when we started building it. 2013, we had our first prototype. 2014 is when we launched it. It took us about two years to materialize. Um, and we had a, an AI, a conversational contextual voice operating system on the, on the device. And ever since then, I've just been investing in AI teams.

• 24:06Speaker 01

  Solutions invested in a bunch of the a handful of the companies that are popular today. I invested in early stages of these companies that we know of now.

• 24:18Hala Taha?

  So cool. I never realized that you were so involved in AI for such a long time. That's like such cool information to learn because everybody thinks of you mostly for your music career. But it's so cool to learn all these other things that you've been doing.

• 24:32Speaker 01

  Yeah, well, we just got out of AI winter. So the folks over at OpenAI helped push the field out of AI winter. So there's been people that have been working in AI for years. That's how, you know, we've gotten to this place of awesome sauce. You know, people like Dimas and Mustafa, that the founders of DeepMind. So there's an amazing firm called Horizon Ventures. So the AI company that I started back in 2012, 13, we had the same investors. And I was introduced to Dimas and Mustafa more like connected to Dimas back in 2013, 14.

• 25:16Speaker 01

  I'm seeing the work that that DeepMind was doing back then. And it's it's a small community of folks that are working on these technologies. It's an awesome community from all the way from, you know, Dario at Anthropic, the original architect for GPT one, two, and three. And Sam Altman and the ChatGPT cats to Mustafa and Inflection, Reid Hoffman, to Clem and the Hugging Face crew, to the Runway cats, the Mid Journey. Wow, the Mid Journey folks, that's amazing. Mid Journey is like, wow, what? You know how big the Mid Journey team is? It ain't even that big, though. What? Like, yo, redefining like, yo.

• 26:03Speaker 01

  Small teams doing awesome stuff. Check out the tool like wow.

• 26:07Hala Taha?

  I gotta check it out. I never checked it out yet.

• 26:10Speaker 01

  You haven't checked out Mid Journey?

• 26:11Hala Taha?

  No, I've never even heard of it. I don't even think I guarantee you I'm really caught up on things. I've never heard of Mid Journey.

• 26:18Speaker 01

  Yo, Mid Journey.

• 26:20Hala Taha?

  What is it?

• 26:21Speaker 01

  The shit.com. Fucking awesome dot awesome.org. You gotta like celebrate and salute awesome. Uh, runway is dope too. Runway is really, really dope. Inflection is really, really fresh. You know, there's a lot of cool stuff that's coming. There's new companies working on new cool things. FYI, we're trying our hardest to push the boundaries on what like creative messaging is like. Web 3.0, creative enterprise, what is that? Creators have never had a messaging tool made for them where you could send big files on the messenger, open big files on the messenger, secure big files with elliptical curve cryptography methodologies.

• 27:06Speaker 01

  Have AI in the conversation with you and your team in a very safe, trusted way like, you know, we're really trying to champion like communication in a creative renaissance and transforming the messenger. So yeah, FYI.ai is like, uh, we're really rocking, inspired by the Mid Journey team to stay lean and small, focus, build and solve problems to help creators be better creatives and supercharge them with awesome tools.

• 27:37Hala Taha?

  Let's stick on that for a minute. I was talking to Lee a while ago when we first were talking about having you on the show. Uh, she's part of your team and she was telling me how during COVID, you suddenly had to work from home and you were kind of driven mad like, how am I supposed to use all the this? This is really hard to work from home. And you realized there were so many problems when it came to musicians and creators trying to create music when they had to work from home. So talk to us about the problems that you saw.

• 28:07Speaker 01

  Before COVID, you know, the world was the world. We took for granted how we used to do things. We went to work and we took for granted how awesome going to work was. Uh, we went home. And we took for granted how awesome a peaceful home was. And then all of a sudden, the world stopped and we were working from home. And we realized that the home environment that we thought was home needed to have a little bit more love because people didn't really appreciate their home. And they really didn't appreciate their work. It just, it was what it was. It allowed us to look at things a little bit deeper. And just what is personal time?

• 28:52Speaker 01

  What is mental health? What is family? What is work life? What is the balance between family, work, life? Like it allowed us to look at ourselves in the world and the world and society and in earth and separate them. Because a lot of times people mix up the world from society and society from earth and the planet, right? Like all these words that get interplayed. It's the end of the world. Hey, what does that actually mean? The end of the planet? In a society, in a state, how we, how can we continue to sustain this? The planet's going to like cease? Like, no, that's not. The planet will heal itself. It always has cycle after cycle after cycle.

• 29:37Speaker 01

  And our contribution to it. And then there's the world, which is a construct, the human construct, something that we created, this concept of worlds, borders, nations, you know, extraction, buying land, buying product. All this stuff is like made up, actually. And we all abide by it. Like, we all like agreed that this is worth that. Some things are like inhumane on what is worth what. I saw the world in a different way during COVID. And a lot of that was like, dang, what? We value all this stuff, but don't value this stuff? Like people's lives? People's lives are precious.

• 30:21Speaker 01

  Wow, like that stuff is really cheap, but really somebody paid with that, with their lives? That's why it's cheap? Wow. We were doing, and we still do some pretty inhumane things in the name of cheap, in the name of a discount. And we've discounted all the people who are responsible for your discount. Being home allowed me to really look deep in myself, what my purpose is. Why am I creating? Am I trying to be solution orientated? Purposeful? And I started looking at the tools that I use to communicate or that were given to me to communicate.

• 31:03Speaker 01

  And at COVID, during COVID, it's like the messenger was, and Zoom came out of nowhere. Nobody was talking about Zoom before COVID. Like you barely Skyped during COVID. And Zoom just Zoom past like Skype, like poor Skype.

• 31:22Speaker 01

  Poor Skype. Zoom just came out of nowhere. And the creatives were continuing to rock on WhatsApp and iMessage. And to do that, you needed a Dropbox and a WeTransfer. And I'm like, wait, my conversations are on the Messenger and email sometimes because this file is super large. So they have to send it on a WeTransfer. I have to open it as a zip on my laptop because I can't open it from my phone on a Messenger. Some comments are on the Dropbox, but some comments and replies are on the email. Where was that note? Was the note on the met? Like this shit is all over the place. And that was like the majority of 2020 for my field. I'm like, wow, I want to solve this just for me. And the people that I collaborate with, like this is,

• 32:07Speaker 01

  there has to be a better way to work off the phone or tablet. And email is like old school. I don't like email. Email is like this old clunky. What's the conversation flow? Like this shit is all over the place. People are sending long texts but short emails? Like this shit is broken. Texts were always supposed to be short. That's why they call them SMS for short messages. But people are sending long messages on text, but short emails? Like yes, hello, no, like, and I'm getting all these like CCs of just like yes and no's on email. This is broken. So I was like, let me find some awesome engineers and try to have like this singular interface of a communication, collaboration, digital asset management

• 32:50Speaker 01

  workplace in the form of a messenger. Where I could send large files, where I could collaborate better and have a better track of who said what, when they said what, awesome ledgers, where I could send things and remove access to the encryption key to where now you don't have access to that folder or that file anymore. I could block it to where you can't take a screenshot or screen record. I can assign Face ID. The only person that could see this is this face and this face only. That's what a messenger should be like in 2020 right now, where people and teams can interact with intelligence all on a group thread, where it's generative

• 33:35Speaker 01

  AI and awesome talent all on the same conversation flow. Like, you know, if you're stuck and you need extra strategic counsel, you know, an AI away, you could just evoke strategy from any place on the messenger. Yes, that's what a messenger should sound like in 2020 right now. And so we started building that. We had that vision back in 2020, materialized in 2021, the backend, the backend to allow you to call from the content. Right now, right now in any messenger, I send you something and then I'll be like, yo, yo, did you see what I sent you? You'd be like, yeah, okay, check it out and call me back. That's the

• 34:18Speaker 01

  flow right now. Or let's hop on this Zoom. Hey, hold on, I'm gonna share my screen. And then after you share your screen, you're like, yo, yo, yo, can you send me an email of what you shared? Or, hey, did you, uh, did you open up that text I sent you with that file? Look at it and call me back. That's the flow right now. On FYI, it's like, yo, I'mma call you from this piece of content. I'mma call you from this file, so that when you see my phone call ringing, you know what I'm calling you for. I'm calling you about this file. So you could even preview it before you answer the phone. And then you know the context of what I'm calling about. And then if I share this project with you or, you know, because FYI is project based,

• 35:02Speaker 01

  you don't have to ask me for that file later. If I wanted you to keep it, I allow you to keep it. If I wanted to remove it, I remove access. I turn the key off, you don't have access to that. And then you have to call like, hey, that project you shared, can you give me access to see that? So those types of like turning off and on keys to remove or give you access to files that are dear to me, giving me the ability to protect those files, you know, that are precious to me, whether the files are docs or songs or videos or PDFs or projects or contracts, whatever those files are that are precious to your dream and materializing those dreams, you should have all the tools to secure those files.

• 35:46Speaker 01

  And more importantly, you should own all that data. You shouldn't have to worry about some company freaking selling your identity and your data away like that doesn't sound like 2020 right now. That sounds like some freaking greedy ass data monarchy companies that are taking advantage of people, their communities and their civil liberties. No, that's not creative. Creativity is always like collaborative. Creativity is always like, hey, this is about the community. Creativity is always about harmony and, you know, being in sync and making sure you make sense of the noise. That's music. That's art. That's how we're building FYI is from those principles.

• 36:31Hala Taha?

  Yeah, FYI sounds super cool. Is it just for musicians right now? Cause I could see it being used for podcasts, for YouTubers.

• 36:40Speaker 01

  Yeah, so podcasts, YouTubers, vloggers, bloggers, musicians, storytellers, book writers, tutors, teachers, students. It's a collaboration, networking, communication tool for this era, for this age, for this new renaissance.

• 37:00Hala Taha?

  And is there a way for people to try it for free?

• 37:03Speaker 01

  Oh, right now FYI is for free. So we're on iOS, we're on Android, we're about to release our desktop. Yeah. And our tablet. Yeah, like really soon. Adding awesome features by the end of the year. So yeah, it's really, really, really awesome. And the team is is strong and small, tiny, but mighty. Inspired by the mid journey. Those guys are, when I heard how awesome, itty bitty, but amazing their their team was. It just goes to show like startups can do amazing things with awesome talent. And no matter how different they are from, you know, the juggernauts, the giants of yesteryear.

• 37:44Speaker 01

  You know, these small speedboats that can also pull megatons when it comes to the architecture and the vision. That's what's awesome about the age, this renaissance, because a team of four now has the power of the team of 200. What does that mean? Somebody could be like, yeah, but that's putting a lot of folks out of jobs. And my argument, what these four that I'm talking about, never got considered in the workplace to begin with. There's a part of culture that no one really paid attention to when it came to equality and diversifying. They never went to the inner cities and brought them up to speed on the new technological advances.

• 38:30Speaker 01

  So when it comes to, you know, jobs that will be obliterated because of AI, that's unfortunate. That happens in every industry shift. From the third industrial revolution, from second to third, a lot of jobs are rendered obsolete. So if you were a candlestick maker, or your family made lanterns for hundreds of years, and then the light bulb came and electricity came, those jobs are rendered, not obsolete, but they were reduced. Candles are still made still to this day, but that's not the only type of illumination. Technological evolution has enriched our lives.

• 39:11Speaker 01

  And now this new technological evolution, going from the third industrial revolution to the fourth industrial revolution, unfortunately, like the second to the third, lots of jobs will go, but new jobs will grow. Who's going to create those new jobs? I think those jobs that are going to be created, those industries that are going to be unearthed are going to come from folks whose problems were always ignored. Right? People that are, that come from underserved communities, those underserved communities, no one really ever looked for the server in the first place and held that person accountable. No one ever held the under developer that was responsible for the underdeveloped community.

• 39:55Speaker 01

  When you say underdeveloped community, there is a developer on the other end of that sentence. But no one was ever like, yo, who is this developer in the first damn place? That's responsible for this underdeveloped community. And now, for the first time in these people's lives, and I'm one of those people because I come from those types of communities, we now have tools where we could solve our problems ourselves. We could serve ourselves with these tools. We could develop our communities ourselves with these tools and identify these problems that have always been affecting us. And when you solve those problems, new jobs, new careers will be in society.

• 40:37Speaker 01

  And that's why I'm super optimistic is because it's going to do two things. It's going to supercharge imaginative, creative folks that have always lived in those circumstances to finally solve those problems themselves. And by doing that, they are tomorrow's entrepreneurs. They are tomorrow's industry leaders and trailblazers that will unearth tomorrow's jobs, workforces. Awesome times, new renaissance.

• 41:07Hala Taha?

  What's up, Yap fam? You guys know we love reading on this show. So I'm always excited when I find a book I genuinely think is worth sharing. Life at the Speed of Play: Launch Products People Love by Mark Pincus is one of those books. Mark is a legendary Silicon Valley entrepreneur and investor. And this fast-paced 170-page book is his playbook for testing ideas quickly, navigating uncertainty, and figuring out what's actually Actually worth pursuing. One of my favorite concepts is what he calls the abyss. Those moments when you feel stuck or unsure of what's next. Instead of fearing uncertainty, he shows you how to use it as a tool for discovery. Right now, Mark is doing a buy one, get one offer for Yap listeners.

• 41:52Hala Taha?

  Go to GetMark'sBook.com/Yap, buy one copy for $32 and get a second copy free. So you can keep one for yourself and give the second to a friend, future co-founder, or someone who needs a little push.

• 42:08Hala Taha?

  Hello, young and profiteers. If you're running a business, getting website traffic is only half the battle. The real key to profiting is turning those visitors into paying customers. And I know checkout friction can quietly kill your sales. That's why I always say, "Serious entrepreneurs build on Shopify." Shopify is a commerce platform that helps you launch and run an online store without needing to be super technical. You can build your storefront, manage your business, and make it easy for people to buy. And here's the major advantage. Shopify Checkout with Shop Pay converts up to 36% higher than the competition. With Black Friday coming up, now's the time to get your store ready and simplify your checkout experience. If you're ready to launch your business before Black Friday,

• 42:52Hala Taha?

  go to Shopify.com/Profiting to start your free trial. That's Shopify.com/Profiting. Go to Shopify.com/Profiting today to hear your first... What's up Yap fam? If you're building a personal brand, you already know how hard it is to stay consistent with content when you're also trying to actually run your business. I love creating content, but realistically, I'm not trying to sit in front of the camera every single day. I need time to work on my business. But the problem is consistency matters. The more people see your face and hear your voice, the more familiar you become. That's why HeyGen has been such a great tool for me. You can record just 15 seconds of footage, create an AI avatar of yourself, and use it to make videos on demand.

• 43:37Hala Taha?

  So instead of constantly filming from scratch, you can create more content, stay visible, and keep showing up without making your entire life be about generating content. And you guys know I'm always looking for tools that give entrepreneurs more leverage. Heygen is definitely one of those tools. Thirty million people already use it, from solo founders to eighty-five percent of the Fortune 100. Your first three videos are free at heygen.com/profitting. That's H E Y G E N dot com slash P R O F I T I N G. Heygen.com/profitting. Totally, and it's super inspiring what you're saying and all the work that you've done in these

• 44:20Hala Taha?

  underserved communities to teach them about STEM and give them opportunities to learn about robotics and all the education that you do. You were just talking about how industries are going to change. And I know that you've said something along the lines of, right now, you're trying to make as much human-made music as possible. So talk to us about the way that music is going to change from AI and creators in general are going to have to adapt to AI in the future.

• 44:45Speaker 01

  All right, there's two trends that I see happening in the culture. And that is like music that is hypersensitive to TikTok algorithms. Like, yo, let's get, let's get these TikToks out there. And making songs for TikTok has reduced the attention span of a song. That's cool, it is what it is. It is what it is. It's dope, there's a lot of people having fun to it and creating and having, having some joyful moments. And that's great, that's what music's all about. But when you are, have been reduced to make content for an algorithm in the age where a

• 45:26Speaker 01

  machine understands the algorithm more than you, the person, then who's going to create better TikToks? People or AIs? AIs will out-produce TikToks than humans will. Because we are guessing what the algorithm's going to do, while the AI will know exactly the algorithms and have more context on how people are going to respond to those algorithms. So that's a concern. And I think that's going to create a whole new type of human-made music. Like, you know, you go to the supermarket, be like, yo, where's your organic? Can you show me to the organic vegetable section, organic fruits? And when you go to those organic stations in the supermarket, organic fruit don't look

• 46:10Speaker 01

  as good as like the non-organic fruit. Whatever look good means. Uh, maybe the organic fruit has like some bruises on it. But damn, that freaking organic banana is amazing. You know, and it tastes great. May not look as, you know, filtered pretty as the one sitting there for the past three weeks and hasn't gotten old yet. But damn, that organic banana tastes delicious. And I think we're gonna have that. Like this is organic, human-made music. And people are gonna wanna go to lives, live shows to see people really playing instruments. See people truly improvising. Cause who the fuck is truly improv-ing right now? Everything is so scripted, so filtered, so

• 46:55Speaker 01

  Almost robotic. Right? And that's nothing wrong with robotic. I've done some robotic shit in my life. But I see a curve. I see this humanism around the corner. And other folks like, yo, ain't you nervous about AI in the creative space, Will? I'm like, nah. Like, why, bro? It could like, it's gonna make awesome beats. Yeah, damn right. AI is gonna make some fucking sick-ass beats. It's gonna make some fucking dope-ass lyrics. Yo, damn right, bro. AI is gonna make some dope-ass lyrics. To the point where you're like, yo, who's the best lyricist? Jay-Z or the AI Jay-Z? Which one's gonna be better? Like, yo, human Jay-Z.

• 47:36Speaker 01

  Write me a verse on quantum theory from the perspective of living in the hood. But Jay-Z has to do some research on quantum mechanics to write that. The AI Jay-Z would do that immediately. Like in-depth, deep, metaphorical concepts that it's gonna take somebody to be an expert at that field to really, truly write songs about, you know, synthetic biology from the perspective of somebody living in Compton or somebody playing basketball using metaphors on synth- and really, truly hitting every point. Like AI is gonna be able to do that. And that's dope. And it's gonna push hu- human literature even further. Right? That's dope too, right?

• 48:20Speaker 01

  But here's why I don't really give a fuck. Because if AI was to do yoga. Is it gonna do yoga better than me? And if it does, who fucking cares? Because I need to do yoga. And I cannot pass off certain tasks to an AI when I need to do that for my own spiritual, physical growth. I need to do yoga. I need to stretch. I need to stretch my mind. I need to stretch my soul. I need to stretch my body. And there's certain things AI is not going to do for me. And creating is one of those fucking things. I have to do it. It's therapeutic. So whether or not you'd like it better than my shit, I don't really care.

• 49:03Speaker 01

  Because there's gonna be some people that like minds better than the AI, right? What is good, what is bad is relative. And I believe that people are going to be sick and tired of perfect. People are gonna get tired of like exactly pixel perfect. We are over filtered. We are over choreographed. There's only so many moves we could do at the same time. And I think true raw expression, emotion that lets out what's inside, trapped inside, however you have to sing it, however you have to like let it out. People are going to applaud that because not everybody is brave enough to just let out what's inside of them.

• 49:49Hala Taha?

  I think you bring up a really good point because creativity is gonna end up becoming more valued because with AI, everything might become more cookie cutter, to your point. So I interviewed this guy, Mo Goudat, and he's the ex-Google CTO, a very smart guy. And my episode with him went viral, it was episode number 241 for anybody tuning in who wants to check it out. And he basically was talking about how AI can become sentient, how AI in 10 years is gonna be a billion times smarter than humans. We're at this critical point where we have to determine how AI gets evolved so that

• 50:31Hala Taha?

  we're not at a point where AI controls us and not the other way around, right? So do you have any sort of fears around AI in this way? Or how do you align to that or not?

• 50:43Speaker 01

  As a deep one, holla, I'm an optimist.

• 50:48Speaker 01

  I think the people that are afraid of those types of doomsday predictions, or gestimates, or worries, never have lived in any type of hood, where they see the wicked things that humans do to humans. And so although that's a concern, and a guess, and a worry, humans have been surviving for millions of years. Bears are stronger than us, lions are stronger than us. We ain't tripping. Birds fly higher than us. We're not tripping.

• 51:30Speaker 01

  There's other species in the planet that have proven they're stronger than us and better than us in so many ways. But that hasn't stopped us. That hasn't hindered our imagination, hasn't changed how we love. Did the guy tell you if AI is gonna out-love us? No, right?

• 51:50Hala Taha?

  No.

• 51:51Speaker 01

  He didn't say that AI is gonna be out-empathetic us, our empathy, our ability to care, and no, right? It's all like mathematical capitalism worries, right? My little flag is like, yo, is AI responsible for the people in the Congo? And how they're living and why they're living the way they're living? Was AI responsible for all the indigenous people that got wiped out by conquistadors? No, right? That wasn't AI, right? That was humans that did that.

• 52:21Hala Taha?

  Mm-hmm.

• 52:23Speaker 01

  And if that day comes where AI is going to outwit us, be smarter than us, maybe that's when human beings become something that we've been waiting to become. And that is like this spiritual creature that evolved spiritually to out-love anything on Earth. Because AI is not gonna do that. So I say bring it. So we could really, truly do what we're supposed to do on this planet. And that has to be loving, magnetic.

• 52:55Speaker 01

  Full spectrum, the whole entire electromagnetic spectrum and just like and magnetize and connect hearts and minds and souls. And if that's AI's job is to be that thing that wakes us up to do that, then ring the alarm, let's go.

• 53:13Hala Taha?

  I love that. So powerful. So you're part of several World Economic Forum working groups that study how AI is impacting society, business and people. So what is the type of work that you're doing with these groups? And why is it important?

• 53:25Speaker 01

  Once again, I was born and raised in the projects of East Los Angeles. I was invited to speak and be a part of the World Economic Forum's Fourth Industrial Revolution Council because of the work that I do in the inner cities, bringing inner city kids up to speed on science, technology, engineering, mathematics. I joined the AI Board to wave a flag on algorithmic and data biases. Because as we are entering the space of machine everywhere, how are we going to address the algorithmic biases and the biases that are in our data sets?

• 54:05Speaker 01

  How is it going to be a safe experience for folks that have been ignored for hundreds of years? There's this thing called the pale male algorithm. And that's, is that on purpose? My optimism tells me it's probably not on purpose. It's probably circumstantial. Or because we don't zone and educate folks in the inner city the way that we should, the circumstances have led it to where we have this algorithmic biases because we are not programming the algorithms and we're not training the data. So no matter how you look at it from whatever angle, it still is on purpose. Because no matter how you could look at it from like, you know, an optimistic point of view,

• 54:50Speaker 01

  no matter which corner you go to. Damn it, we haven't been prepared. And that preparation is investment and zoning. And where we don't have zoning and investment, it also creates an environment for an American prison industrial complex. So although we haven't invested in these neighborhoods, the byproduct of that non-investment has this pathway to America's prison systems. So what do I do on that council? Is I like push as much as possible to remind folks that are at the World Economic Forum, that when they leave that mountain at Davos, we have to get people prepared.

• 55:35Speaker 01

  We can't afford to have another cycle of, you know, division. We need inclusion. We need diversity. Because if we don't have that diversity and that inclusion, then that machine is just going to duplicate the horrendous inhumane practices that humans have done to humans. Because these machines are learning from our data set, not just scientists writing the algorithms, but just it's being trained off the open freaking internet. So when, when these systems are deployed, it's going to be back asswards. That's why it's super, super urgent to have, teach kids robotics, computer science and engineering. And more importantly, for people that look like me to start companies around AI, communication,

• 56:21Speaker 01

  data, training, algorithmic programming. We need to see ourselves in this world. And so that's why I started my foundation. That's why I've invested in companies. And that's why I, I still make music, but I focus more on my energy as an entrepreneur so that the kids at my school could see what we are capable of, of coming up with ideas and leading companies, starting companies, solving problems. It's great to be working and collaborating with the people in that community to remind them the importance of, you know, pushing the envelope to get more people from these parts of the world prepared and ready for this tomorrow.

• 57:02Hala Taha?

  Yeah, I totally agree. Diversity in STEM, it's super critical for the future of innovation. It's really awesome what you're doing for these communities. So, we're gonna close out the interview because I want to be respectful of our time. And everything that you've talked about today is so inspiring. I love the learning from you. I learned so much from you and all these unique perspectives, and I think all of our listeners did. So, the last two questions that I ask all my guests. First of all, what is one thing that our young improfitters can do today to become more profitable tomorrow?

• 57:35Speaker 01

  Build your manifestation network. You have to build an amazing network of folks that help you manifest. It's teamwork. Any dream that you have, you have to have a manifestation squad. And if the dream is not working out, somebody in your squad is not helping you manifest. You have the wrong squad, right? So profitable is a result of your manifestation. So first, you have to manifest. And before you manifest, you have to ideate. Your idea has to be strategically solid to manifest it. To manifest it, you have to have an awesome squad.

• 58:18Speaker 01

  And then the result of that are the proceeds or how you profit from that. But as you think about profit, also keep in mind who benefits while you benefit. Because if it's one-way transactional where you profit and you hurt communities and you hurt society as a whole and the environment, I don't think the future has room for that anymore. Purposeful, inclusive, where you profit and other folks benefit from your success as well, or other communities benefit from your success as well. It's like the bee theory. The bees do some pretty awesome work,

• 59:01Speaker 01

  but other living species benefit from bee activity. It's like this cycle. It's not like extract, extract, extract. Oh, I'm a big fat cat. Look at all this money I got and the whole fucking world is fucked off.

• 59:17Hala Taha?

  And what is your secret to profiting in life? And this can go beyond financial and business.

• 59:23Speaker 01

  To prophesize, to be of service, to help, that's what prophets do. And where we're going is, you know, we, we all need to try to be that type of contributor to society. The one where you just profit, somebody's not. Somebody's lives are being torn apart because the only thing you're thinking about is making money. You have no desire to help anybody along your way. I don't think that's what tomorrow looks like. Where companies market so well that they destroy the health of the communities that they're marketing in and selling. I don't think that's what tomorrow looks like.

• 1:00:07Speaker 01

  And this new generation, Gen Z'ers, they know that. That's like top of mind for them. Like, what are you actually doing for society as a whole? Like, it's, it rhymes with what people are demanding from companies. And I don't think there's room for that fat profit cat. When the collective of Gen Z'ers as a whole, the whole embodiment, the energy, is like a prophet. The energy of a prophet, like, I care, I want to help, I'm here, I'm prophesizing a better path for us where we all can be equality and diversity and inclusion.

• 1:00:47Hala Taha?

  Well, I love that answer. It was such a great answer. So I want to make sure that everybody knows how to help you with your I Am Angel Foundation. So what's the best way that they can support you there?

• 1:00:56Speaker 01

  There's two ways that you, if people want to help on our I Am Angel Foundation, actually three. One, if you cannot donate money, you could always just spread the word on the work that we're doing for inner city kids or kids that come from poverty stricken areas or underserved communities to bring them up to speed with the tomorrow skillsets today. How do we prepare folks to go out into the world and solve tomorrow's problems? By preparing themselves right now. Spread the word that I Am Angel is doing. If you have the ability to donate, you could go to our website, iamangelfoundation.org and donate.

• 1:01:40Speaker 01

  And if you want to get a little bit more involved, go to a school in some neighborhood that needs a robotics program and bring a robotics program to that school. It's about 10K a year. You could either donate to I Am Angel to do that, or you could just do that yourself. Pick a school, go to the principal, knock on their office door, ask them, "Do you guys have a robotics program at the school?" If they don't, there's a program called First Robotics. They have FRC, FLC. FLC is First Lego League Competition. We start as early as nine years old, building robotics team where kids compete.

• 1:02:23Speaker 01

  There's FRC, FTC, First Tech Challenge, First Robotics Challenge. There's all these different from nine-year-olds to junior high school to high school kids. There's three ways to contribute. Spread the word. Donate to iamangelfoundation.org. Or if you want to go to the full gusto, find a school, buy a First Robotics kit from FLC, FRC, FTC, and outfit that school with a robotics team and see how you're going to play a part in having a more balanced tomorrow.

• 1:02:58Hala Taha?

  Really good cause, and I'm excited to hopefully get involved. Sounds really awesome. So the last question that I have for you is where can everybody learn about FYI and your new music and everything that you do?

• 1:03:12Speaker 01

  If you want to learn more about FYI, go to fyi.ai. Go to the App Store or Google Play Store and download fyi.ai. It's a creative tool for a creative enterprise, transforming what a messenger is in this new renaissance that we are in now.

• 1:03:29Hala Taha?

  Awesome. Well, thank you so much, Will. I love this conversation and appreciated your time.

• 1:03:35Speaker 01

  Hey, your awesome interview. Thank you so much, Hala.

• 1:03:38Hala Taha?

  Thank you.